Smithsonian Institution. Office of Public Affairs Search this
Extent:
1.38 cu. ft. (2 16x20 boxes)
Type:
Collection descriptions
Archival materials
Manuscripts
Illustrations
Drawings
Date:
1998-1999
Descriptive Entry:
This accession consists Smithsonian Institution logo design guidelines and related materials, proofs and finals, as prepared by the design firm of Chermayeff &
Geismar Associates. The Office of Public Affairs used these guidelines in Smithsonian logo letter heading presentations in offices. Materials also include a "Smithsonian Magazine"
cover proposed by Chermayeff & Geismar, but not implemented; three formats of the Smithsonian logo, camera-ready art; and early news release designs, not final. Some materials
are in electronic format.
This accession consists of materials created and maintained by Kathryn B. Lindeman, Director of Publications, who along with Director of Communications, David J. Umansky,
were responsible for the implementation and coordination of the Smithsonian Institution's visual identity program and its systems of logos. Materials include correspondence,
memoranda, reports, drawings, guidelines, pins, and clippings.
Rights:
Restricted for 15 years, until Jan-01-2025; Transferring office; 05/15/2007 memorandum, Toda to Jonas; Contact reference staff for details.
Smithsonian Institution. Office of Public Affairs Search this
Extent:
5 cu. ft. (5 record storage boxes)
Type:
Collection descriptions
Archival materials
Manuscripts
Floppy disks
Compact discs
Drawings
Color transparencies
Color photographs
Black-and-white transparencies
Electronic records
Date:
1966, 1979-1980, 1985-1995, 1998-2007
Descriptive Entry:
This accession consists of materials maintained by Kathryn B. Lindeman, Director of Publications, in regards to the implementation and coordination of the Visual Identity
Program and its system of logos at the Smithsonian Institution (SI). Early in 1998, Smithsonian Institution Secretary I. Michael Heyman engaged the design firm of Chermayeff
& Geismar in New York City to design a system of logos for the museums, research centers, and administrative offices of the Smithsonian.
In conjunction with designer Ivan Chermayeff, the Office of Public Affairs (OPA) issued a book, "Smithsonian Design Guidelines." These guidelines provided guidance for
Smithsonian Institution staff and contractors in the proper usage of the Smithsonian Institution logo. For a copy of these guidelines see Accession 01-079.
The logo consists of the wording "Smithsonian Institution" accompanied by the sunburst. The sunburst has been used in Smithsonian Institution references from its beginnings
in the mid-1800s for knowledge, enlightenment, and brightness. In the 1960s, a Smithsonian Institution seal was designed with a sunburst at the center. Chermayeff & Geismar
used that sun in the new design. Over the years the various Smithsonian Institution museums, research centers, and units had developed their own logo designs, often including
a sunburst, forming a patchwork of logos in use around the Smithsonian Institution with no cohesive visual identity. Secretary Heyman, feeling the strong need to unify the
uses of the Smithsonian Institution name and the look of Smithsonian Institution logos, began the Visual Identity Program, which was continued under his successor, Secretary
Lawrence M. Small.
Also represented in this accession is David J. Umansky, Director of Communications, who, along with Lindeman, oversaw the Visual Identity Program. Included are memoranda
regarding guidance on the use of the Smithsonian Institution logo in stationery and the use of the "Smithsonian Design Guidelines" book; materials related to waivers on the
use and implementation of the Smithsonian Institution logo; materials related to violations of the use of the Smithsonian Institution logo; cost and budget information regarding
the logo designed by Chermayeff & Geismar, printing costs, and the licensing of the use of the Minion font; materials related to the creation of new podium plaques and
badges for Office of Protection Services officers; materials related to the Visual Identity Program website; concept and schematic drawings for signage for various units and
museums; information on previously used logos; and other related materials.
Materials include correspondence, memoranda, notes, drawings, reports, guidelines, stationery examples, printing samples, logo presentation materials, meeting minutes,
color slides and photographs, and black-and-white transparencies. Some materials are in electronic format.
Rights:
Restricted for 15 years, until Jan-01-2023; Transferring office; 05/15/2007 memorandum, Toda to Jonas; Contact reference staff for details.
Voyages made in the years 1788 and 1789, from China to the north west coast of America : to which are prefixed, an introductory narrative of a voyage performed in 1786, from Bengal, in the ship Nootka : observations on the probable existence of a North West Passage : and some account of the trade between the north west Coast of America and China, and the latter country and Great Britain / by John ...
