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Smithsonian Logo Design Guidelines

Creator::
Smithsonian Institution. Office of Public Affairs  Search this
Extent:
1.38 cu. ft. (2 16x20 boxes)
Type:
Collection descriptions
Archival materials
Manuscripts
Illustrations
Drawings
Date:
1998-1999
Descriptive Entry:
This accession consists Smithsonian Institution logo design guidelines and related materials, proofs and finals, as prepared by the design firm of Chermayeff & Geismar Associates. The Office of Public Affairs used these guidelines in Smithsonian logo letter heading presentations in offices. Materials also include a "Smithsonian Magazine" cover proposed by Chermayeff & Geismar, but not implemented; three formats of the Smithsonian logo, camera-ready art; and early news release designs, not final. Some materials are in electronic format.
Topic:
Graphic arts  Search this
Logography  Search this
Logotype  Search this
Genre/Form:
Manuscripts
Illustrations
Drawings
Citation:
Smithsonian Institution Archives, Accession 01-079, Smithsonian Institution Office of Public Affairs, Smithsonian Logo Design Guidelines
Identifier:
Accession 01-079
See more items in:
Smithsonian Logo Design Guidelines
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_collection:sova-sia-fa01-079

Visual Identity Program Records

Extent:
1 cu. ft. (1 record storage box)
Type:
Collection descriptions
Archival materials
Clippings
Manuscripts
Artifacts
Date:
1998-2009
Descriptive Entry:
This accession consists of materials created and maintained by Kathryn B. Lindeman, Director of Publications, who along with Director of Communications, David J. Umansky, were responsible for the implementation and coordination of the Smithsonian Institution's visual identity program and its systems of logos. Materials include correspondence, memoranda, reports, drawings, guidelines, pins, and clippings.
Rights:
Restricted for 15 years, until Jan-01-2025; Transferring office; 05/15/2007 memorandum, Toda to Jonas; Contact reference staff for details.
Topic:
Museums -- Public relations  Search this
Logography  Search this
Logos (Symbols)  Search this
Trademarks  Search this
Corporate image  Search this
Genre/Form:
Clippings
Manuscripts
Artifacts
Citation:
Smithsonian Institution Archives, Accession 17-116, Smithsonian Institution. Office of Public Affairs, Visual Identity Program Records
Identifier:
Accession 17-116
See more items in:
Visual Identity Program Records
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_collection:sova-sia-fa17-116

Visual Identity Program Records

Creator::
Smithsonian Institution. Office of Public Affairs  Search this
Extent:
5 cu. ft. (5 record storage boxes)
Type:
Collection descriptions
Archival materials
Manuscripts
Floppy disks
Compact discs
Drawings
Color transparencies
Color photographs
Black-and-white transparencies
Electronic records
Date:
1966, 1979-1980, 1985-1995, 1998-2007
Descriptive Entry:
This accession consists of materials maintained by Kathryn B. Lindeman, Director of Publications, in regards to the implementation and coordination of the Visual Identity Program and its system of logos at the Smithsonian Institution (SI). Early in 1998, Smithsonian Institution Secretary I. Michael Heyman engaged the design firm of Chermayeff & Geismar in New York City to design a system of logos for the museums, research centers, and administrative offices of the Smithsonian.

In conjunction with designer Ivan Chermayeff, the Office of Public Affairs (OPA) issued a book, "Smithsonian Design Guidelines." These guidelines provided guidance for Smithsonian Institution staff and contractors in the proper usage of the Smithsonian Institution logo. For a copy of these guidelines see Accession 01-079.

The logo consists of the wording "Smithsonian Institution" accompanied by the sunburst. The sunburst has been used in Smithsonian Institution references from its beginnings in the mid-1800s for knowledge, enlightenment, and brightness. In the 1960s, a Smithsonian Institution seal was designed with a sunburst at the center. Chermayeff & Geismar used that sun in the new design. Over the years the various Smithsonian Institution museums, research centers, and units had developed their own logo designs, often including a sunburst, forming a patchwork of logos in use around the Smithsonian Institution with no cohesive visual identity. Secretary Heyman, feeling the strong need to unify the uses of the Smithsonian Institution name and the look of Smithsonian Institution logos, began the Visual Identity Program, which was continued under his successor, Secretary Lawrence M. Small.

Also represented in this accession is David J. Umansky, Director of Communications, who, along with Lindeman, oversaw the Visual Identity Program. Included are memoranda regarding guidance on the use of the Smithsonian Institution logo in stationery and the use of the "Smithsonian Design Guidelines" book; materials related to waivers on the use and implementation of the Smithsonian Institution logo; materials related to violations of the use of the Smithsonian Institution logo; cost and budget information regarding the logo designed by Chermayeff & Geismar, printing costs, and the licensing of the use of the Minion font; materials related to the creation of new podium plaques and badges for Office of Protection Services officers; materials related to the Visual Identity Program website; concept and schematic drawings for signage for various units and museums; information on previously used logos; and other related materials.

Materials include correspondence, memoranda, notes, drawings, reports, guidelines, stationery examples, printing samples, logo presentation materials, meeting minutes, color slides and photographs, and black-and-white transparencies. Some materials are in electronic format.
Rights:
Restricted for 15 years, until Jan-01-2023; Transferring office; 05/15/2007 memorandum, Toda to Jonas; Contact reference staff for details.
Topic:
Corporate image  Search this
Museums -- Public relations  Search this
Logography  Search this
Logos (Symbols)  Search this
Trademarks  Search this
Genre/Form:
Manuscripts
Floppy disks
Compact discs
Drawings
Color transparencies
Color photographs
Black-and-white transparencies
Electronic records
Citation:
Smithsonian Institution Archives, Accession 07-147, Smithsonian Institution, Office of Public Affairs, Visual Identity Program Records
Identifier:
Accession 07-147
See more items in:
Visual Identity Program Records
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_collection:sova-sia-fa07-147

Voyages made in the years 1788 and 1789, from China to the north west coast of America : to which are prefixed, an introductory narrative of a voyage performed in 1786, from Bengal, in the ship Nootka : observations on the probable existence of a North West Passage : and some account of the trade between the north west Coast of America and China, and the latter country and Great Britain / by John ...

Title:
Meare's Voyages DSI
Author:
Meares, John 1756?-1809  Search this
Combe, William 1742-1823  Search this
Subject:
Felice (Ship))  Search this
Iphigenia (Ship)  Search this
Nootka (Ship))  Search this
Physical description:
viii, [12], xcv, [1], 372, [108] p., [26] leaves of plates (9 folded) : ill. (stipple engravings, aquatints), maps, port. ; 31 cm
Type:
Early works to 1800
Place:
Northwest Coast of North America
Vancouver Island (B.C.)
Pacific Ocean
Northwest Passage
Date:
1790
M.DCCXC [1790]
Topic:
Discovery and exploration  Search this
Call number:
F879 .M48 1790
F879.M48
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_79355

Visual Identity Program Records, 1966, 1979-1980, 1985-1995, 1998-2007

Creator:
Smithsonian Institution Office of Public Affairs  Search this
Subject:
Heyman, Ira Michael 1930-2011  Search this
Umansky, David J  Search this
Lindeman, Kathryn B  Search this
Smithsonian Institution  Search this
Chermayeff & Geismar b  Search this
Chermayeff & Geismar Associates  Search this
Physical description:
10.14 cu. ft. unprocessed holdings
Type:
Manuscripts
Drawings
Compact discs
Floppy disks
Black-and-white transparencies
Color photographs
Color transparencies
Posters
Illustrations
Date:
1966
1966-2007
1966, 1979-1980, 1985-1995, 1998-2007
Topic:
Museums--Public relations  Search this
Logography  Search this
Logos (Symbols)  Search this
Trademarks  Search this
Corporate image  Search this
Local number:
SIA RS01350
Restrictions & Rights:
Materials less than 15 years old Restricted. Contact reference staff for details
See more items in:
Visual Identity Program Records 1966, 1979-1980, 1985-1995, 1998-2007 [Smithsonian Institution Office of Public Affairs]
Data Source:
Smithsonian Institution Archives
EDAN-URL:
edanmdm:siris_arc_270816

Symbol signs : the development of passenger/pedestrian oriented symbols for use in transportation-related facilities

Author:
American Institute of Graphic Arts  Search this
Physical description:
172 p. : ill. ; 28 cm
Type:
Books
Date:
1974
Topic:
Signs and symbols  Search this
Traffic signs and symbols  Search this
Logography  Search this
Call number:
NC997 .A512
NC997.A512
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_52933

Writing : theory and history of the technology of civilization / Barry B. Powell

Author:
Powell, Barry B  Search this
Physical description:
xx, 276 p. : ill., maps, music ; 24 cm
Type:
Books
Date:
2009
Topic:
Writing--History  Search this
Alphabet--History  Search this
Writing--Social aspects  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_998061

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