National Air and Space Museum. Archives Division. Search this
Type:
Archival materials
Collection Restrictions:
The majority of the Archives Department's public reference requests can be answered using material in these files, which may be accessed through the Reading Room at the Steven F. Udvar-Hazy Center in Chantilly, Virginia. More specific information can be requested by contacting the Archives Research Request.
National Air and Space Museum. Archives Division. Search this
Type:
Archival materials
Collection Restrictions:
The majority of the Archives Department's public reference requests can be answered using material in these files, which may be accessed through the Reading Room at the Steven F. Udvar-Hazy Center in Chantilly, Virginia. More specific information can be requested by contacting the Archives Research Request.
Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America Search this
Type:
Interviews
Sound recordings
Place:
Italy -- description and travel
Michigan -- Detroit -- Description and travel
Mississippi -- Description and travel
Citation:
Quotes and excerpts must be cited as follows: Oral history interview with Niels Diffrient, 2010 July 28-August 31. Archives of American Art, Smithsonian Institution.
An interview of Niels Diffrient conducted 2010 July 28 and August 31, by Matilda McQuaid, for the Archives of American Art's Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America, at Diffrient's home and studio, in Ridgefield, Connecticut.
Diffrient speaks of growing up in Detroit while spending his summers with his mother's family in Mississippi; the value of growing up on a farm; attending Cass Technical High School in Detroit; realizing that he did not want to work in a factory; learning about crafts at Cranbrook Academy; travelling to Italy on a Fulbright Grant; working with Italian versus American designers; designing office chairs; the state of education in America. Diffrient's wife, Helena Hernmarck, contributes to the discussion of craft, weaving, and textiles. Diffrient also recalls Hans and Florence Knoll, Eero Saarinen, Eliel Saarinen, Chuck Bassett, David Rowland, Henry Dreyfuss, Bob King, Carl Magnusson, Raymond Loewy, Henry Wolf, Elizabeth Whelan, and others.
Biographical / Historical:
Niels Diffrient (1928-2013) is an industrial designer in Ridgefield, Connecticut. Matilda McQuaid (1958-) is deputy curatorial director, Cooper Hewitt, National Design Museum in New York, New York.
General:
Originally recorded on 2 memory cards. Reformatted in 2010 as 4 digital wav files. Duration is 2 hr., 58 min.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and administrators.
Occupation:
Industrial designers -- New York (State) -- New York Search this
Genre/Form:
Interviews
Sound recordings
Sponsor:
Funding for this interview was provided by the Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America.
3 Boxes (2 letter sized boxes, 1 legal sized box.)
Type:
Collection descriptions
Archival materials
Clippings
Press releases
Speeches
Photographs
Date:
[mid-1940s-early 1960s]
Summary:
This collection spans the period from the mid-1940s to the early-1960s and consists ofnewspaper and magazine articles by and about Loewy, including the 1949 TIME magazine on which he appeared on the cover. Extensive clippings exist pertaining to his designs for automobiles. Also includes many articles and speeches written by and about William Snaith, a partner in the firm which was renamed Raymond Loewy/William Snaith, Inc. in 1961. A catalog from the exhibition, "Ten Automobiles," which took place at the Museum of Modern Art in New York City in 1953, is included. Other materials include brochures printed and designed by the firm, press releases, a listing of projects, honors, and membership. Some photographs of Loewy and his design team are included. The collection does not contain any original design materials or project files.
Arrangement note:
Unprocessed.
Biographical/Historical note:
Industrial Designer. Born Paris, France, November 8, 1893, Loewy initially studied electrical engineering, and by 1909, he has designed and sold a successful airplane model. He immigrated to the United States in 1919 and became a naturalized citizen in 1938. Loewy began working as a freelance window display designer for Macy's and Saks Fifth Avenue, and as an illustrator for Vogue, Harper's Bazaar, and others, from 1919.
He designed the trademark for Neiman-Marcus in 1923. Loewy is identified as one of the founding fathers of industrial design. In 1929, he started Raymond Loewy Associates in New York, and by 1947, he appeared on the cover of TIME magazine. Loewy's designs always stressed the importance of the clean, functional, dynamic design of products. His schooling in electrical engineering translated into his designs for automobiles, trains, airplanes, ships, and spacecraft for NASA. He also designed interiors for many hotels, offices, and supermarkets. He is best known for his designs for the 1947 Studebaker Starlight Coupe; the 1953 Starliner Coupe; the 1961 Avanti; the 1947 line of Hallicrafter radio recievers; the 1929 Gestetner duplicating machine; the 1934 Sears Coldspot refrigerator; and the S-I steam locomotive for the Pennsylvania Railroad.
He also designed logos for Exxon and Shell oil companies, and bottles and refrigerated vending machines for Coca Cola. He became President of the American Society of Industrial Designers in 1946. Loewy established Compagnie de l'Esthetique Industrielle in Paris in 1952. His work has been featured in many exhibitions, including: "An Exhibition for Modern Living", Detroit Institute of Arts, 1949; "The Designs of Raymond Loewy", Renwick Gallery of the National Collection of Fine Arts, Smithsonian Institution, Washington, D.C., 1975; and "The Machine Age in America", Brooklyn Museum, 1986, among others. He authored, "The Locomotive: Its Esthetics", 1937; "Never Leave Well Enough Alone", 1951; and "Industrial Design", 1979. In 1961, Loewy went into semi-retirement, became partners with William Snaith, and renamed the company Raymond Loewy/William Snaith, Inc. Loewy died in Monte Carlo, July 14, 1986.
Location of Other Archival Materials Note:
Library of Congress, Washington, D.C. The Raymond Loewy Collection. Drawings, blueprints, sketches, phtographs, slides, and audio and video recordings, covering the period from 1929-1988.
Canadian Center for Architecture, Special Collections. Vertical file docmenting Loewy's work.
Provenance:
The materials in this collection were donated to Cooper-Hewitt by Betty Reese, Loewy's publicist.
Restrictions:
Unprocessed; access is limited. Permission of Library Director required for use.
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974. Archives of American Art, Smithsonian Institution.
Sponsor:
Processing of the collection was funded by the Getty Grant Program; digitization of the collection was funded by the Samuel H. Kress Foundation and the Terra Foundation for American Art. Glass plate negatives in this collection were digitized in 2019 with funding provided by the Smithsonian Women's Committee.
