Client files, administrative files, artwork, and collected food labels from graphic and industrial designer Francis Mair. Mair specialized in beverage labels and packaging during his many years with Landor Associates in San Francisco. Late in his career, he directed Landor's Museum of Packaging History. His prolific freelance career included designs for furniture, decorative arts, letterhead, and corporate images. His personal artwork included alphabets, typefaces, and sketchbooks. Much of his personal artwork is humorous or erotic.
Scope and Contents:
The collection consists largely of client files and artwork from Mair's years with Landor Associates and his freelance design work. Mair's specialty was the design of beverage containers, labels, and packaging, and there is a significant body of material produced for West Coast and national breweries and wineries. Mair also managed Landor's Museum of Packaging Antiquities, and there are several boxes of the Museum's administrative files. Of particular interest is Mair's large collection of historical and contemporary wine, liquor, and fruit crate labels (both foreign and domestic). The labels seem to have served as an inspiration and a record of his work, as well as documentation of historical packaging for the Museum. Mair's freelance clients were diverse, though most of them were small businesses and organizations in the San Francisco Bay Area. In addition to food and beverage labels, these commissions included posters, promotional materials, letterhead and personal announcements, invitations, and cards. Lastly, the collection includes personal artwork and records of entrepreneurial projects (such as the Flexigon, a flexible geometric toy).
Collection is arranged into eight series.
Series 1, Professional Materials, 1956-1991, undated
Series 2, Landor Associates Files, 1946-1993, undated
Series 3, Landor Museum of Packaging Antiquities, 1960-1989, undated
Series 4, Freelance Client Files, 1946-1989, undated
Series 5, United States Naval Training School, Radio Chicago, 1943-1945, undated
Sereis 6, Personal Artwork and Designs, 1935-1994, undated
Series 7, Reference Files, 1950-1985, undated
Series 8, Labels, undated
Biographical / Historical:
Francis Marion Mair was born in Streator, Illinois to Alexander Morrison Mair and Jessie C. Williams on May 5, 1916. He began his career as an artist and designer at the University of Illinois School of Design in Chicago receiving a Bachelor of Fine Arts degree in Painting in 1938. That year he joined the United States Navy and where he designed visual aids for the Naval Training School in Chicago, Illinois. Even at this early stage in his career, acute design sense and humor are evident in his work. In 1949, he joined Landor Associates in San Francisco, California where he worked for forty years, retiring in 1989. At Landor, he specialized in designing packaging and labeling for beverages. He also was the director of Landor's Museum of Packaging History which shared quarters with Landor Associates on the Ferryboat Klamath. Throughout his career, Mair took on diverse freelance projects. One of his most successful was the Suva line of rattan furniture and decorative objects for Decorative Imports. Mair published articles in Advertising Age, Industrial Design, Advertising Techniques, and Wines and Vines. Mair died on April 29, 1991 in Contra Costa County, California.
Related Archival Materials:
Materials at the Archives Center, National Museum of American History
Industry on Parade (NMAH.AC.0507)
Reel #167, Sitting Bull's Last Stand, 1953. Peter Meindl, a German woodcarver, making cigar store wooden Indians, New Hampshire.
Walter Landor and Associates (AC0500)
NW Ayer Advertising Agenecy Records (AC0059)
Hills Bros. Coffee Company Records (AC395)
Emmett McBain Afro American Adertising Poster Collection (AC0192)
Warshaw Collection of Business Americana (AC0060)
Marilyn E. Jacklear Memorial Collection of Tobacco Advertisements (AC1224)
Marlboro Oral History and Documentation Project (AC0198)
A glass final production version of a French's mustard jar and three hand-carved, solid-wood prototypes for this jar are in the Museum's Division of Work and Industry. These were found in Mair's home studio.
Collection donated by LaVeda Mair, April 23, 1996.
Collection is open for research.
Copyright for a portion of the collection held by the Smithsonian Institution. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
7.38 Cubic feet (consisting of 12 boxes, 2 folders, 11 oversize folders, 1 map case folder, 3 boxes (1 full, 2 partial), plus digital images of some collection material.)
Legislation (legal concepts)
Mail order catalogs
Signs (declaratory or advertising artifacts)
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. This category was originally labeled "whiskey" but has been retitled as the content covers a wide variety of distilled beverages, spirits, liquors, liqueurs, and hard alcohol.
The bulk of the content is print material in the form of advertising, circulars, price lists, marketing and promotional items with also a sampling of business records consisting of transactional documents such as receipts, invoices, correspondence, and import/export paperwork. Some bottle labels and a couple of packaging examples are present, as are drink recipe booklets and entertainment/pairing guides. Only a small portion of this series covers regulatory aspects such as licensing and taxation, including a Prohibitionists' Text-Book from 1880. The rich volume of advertising provides much in the way of visuals regarding the culture of drinking and entertainment through several 19th and 20th Century eras.
The Warshaw Survey Campaign Records series provides insight to his collection building strategy. Samples of his outbound solicitations exist and to a greater extent, the inbound replies help demonstrate his process and some of the relationships he had with institutions, businesses, and individuals. Of particular note are some of the anecdotal responses, plus several essays and memoir pieces related to the effects of alcohol consumption; not always positive, not always negative.
See also Warshaw Collection of Business Americana, Series 2: Other Collection Divisions, Liquor & Wine Labels and Advertisements, 1893-1905, which contains two additional boxes of scrapbooks filled with printed advertisements, dealers' receipts, labels and drink recipe books.
Whiskey, Liquor, and Spirits is arranged in five subseries.
Business Records and Marketing Material
Warshaw's Whiskey and Wine Survey and Collecting Campaign Records
Brand Name Index:
The following is a list of brand names for various alcoholic beverages and related names that appear on this list is a compilation of those found on materials in the vertical document boxes. It is not a complete list of all the brand names for whiskey.
Brand Name Index
Brand Name -- Manufacturer
Adam Schneider's Dutch -- Seagram Distillery
Alleghany -- Phoenix Mills Dist.Co.
Ambassador -- Taylor & Ferguson
Ancestor -- John Dewar & Sons
Anderson Co. Club -- Phoenix Mills Dist. Co.
Angostura Bitters -- Philip Goldberg
Antiquary -- Jas. Hardie
Apry -- Schieffein & Co.
Arkansas Traveler -- Seagram Distillers
B & B -- Wright & Taylor
Bailey' s -- Huey & Christ
Banquet -- Ginter Co.
Barton -- Revere Distilling Co.
Bay State -- Revere Distilling Co.
Beechwood -- Applegate & Sons
Beefeater -- Kobrand Corp.
Big Cat -- General Distillers Corp.
Black & White -- Fleischmann Dist.
Black Warrior, The -- Seagram Distillers
Blue Blood Club -- Kentucky Liquor Co.
Blue Ribbon -- Altschul Distilling Co.
Bombay -- A. M. Penrose
Bond & Lillard -- W.H. McBrayer
Bonnie Brae -- Cobb Hersey Co.
Bos -- Pease Son & Co.
Bottoms Up -- Brown-Forman Distillery Co.
Briar Mint -- Cincinnati Distillers
Briar Mint -- General Distillers Corp.
Brunswick Club -- H.& H.W. Catherwood
Buckingham -- Venable & Heyman
Burks Spring -- Thos. L. Smith & Sons
Cabinet -- Woodrow & George
Canadian Club -- Hiram Walker & Son
Cap'n Jack -- Cincinnati Distillers
Carioca -- Schenley Co.
Carstairs -- Stewart Distilling Co.
Cedar Brook -- Wm.H. McBrayer
Cedar Valley -- Weideman, Holmes & Co.
Cee Bee Sloe Gin -- Cook & Bernheimer Co.
Celery -- Cook & Bernheimer Co.
Charteuse -- Shieffein & Co.
Cherry Heering -- Schenley Import Co.
Chivas Regal -- General Wine & Spirits Co.
Churchill 88 -- Fleischmann Distilling Corp.
Clover Club -- Boyle & McGlinn
Club, The -- G.F. Heublein & Bros.
Club House -- M. Shaughnessy & Co.
Cold Spring Jockey Club -- John Kissel & Son
Commodore -- J. Brown & Co.
Commonwealth Club -- Cobb Hersey Co.
Corby's -- Jas. Barclay & Co.
Cordon Bleu -- Martell
Coates Plymouth -- Schiefflin & Co.
County Chairman -- General Distillers Corp.
Courvoisier -- W.A. Taylor & Co.
Crcaker Jack -- General Distillers Corp.
Creme Yvette -- Sheffield Co.
Cuckoo -- Rex Distilling Co.
Cutty Shark -- Berry Bros . & Rudd Ltd.
Dekuyper -- National Distillers Products
Dewey's Victory -- A.B. Sheaffer
Dews of Erin -- Cobb Hersey Co.
D.J.A. -- David & John Anderson Ltd.
D.O.M. Benedictine -- Julius Wile Sons
Drambuie -- W.A.Taylor & Co.
Drip Rock -- Cold Spring Distilling
Duff Gordon -- Munson G. Shaw Co.
Eagle Liqueur -- Rheinstrom Bros .
Early Times -- Brown-Forman Distillery
Gold Dust -- A.R. Champney Co.
El Bart -- Camberwell Distillery
Embassy Club -- Continental Distilling
Empire Club -- G.F. Coshland & Co.
Everett Spring -- Cobb Hersey Co.
Fairfax County -- Austin, Nichols & Co.
Fairview -- Schmidt & Ziegler, Ltd.
Fellsglen -- John E. Fells
Fenbrook -- Charles S. Gove Co.
Fig Rye -- F. Madlener
Four Roses -- Frankfort Distilleries
Fulton -- Myers & Co.
Fundador -- Canada Dry Import Co.
Gair Loch -- Stromness Dist. Co.
Galliano -- McKesson & Robbins
Gaston Fontaine's -- Cobb Hersey Co.
Geneva -- United Dist. Co.
George Mills -- Woodrow & George
Geyser -- Peoples Distilling Co.
Gilbey' s Gin -- National Distillers Prod.ucts
Gold Fax -- Clune & Torpy
Golden Seal -- W. Scott Gillespie
Golden Truth -- Despres Distilling Co.
Grand Marnier -- Carillon Importers Ltd.
Grant 63 -- Revere Distilling Co.
Grandpa' s Delight -- Pembrook Distilling Co.
Grant's Stand Fast -- Austin, Nichols & Co.
Green River -- McCulloch
Greensboro -- Cobb Hersey Co.
Grouse -- Seggerman Slocum
Harrisville -- Cobb Hersey Co.
Harvest Home -- Seagram Distillers
Hazel Dell -- Rheinstrom Bros.
Heather Blossom -- B.H.R. Distilling Co.
Hennessy -- Schieffein & Co.
Hillside -- Steinhardt Bros. & Co.
Hine Cognac -- 21 Brands Inc.
Hoffman House -- P.H. Hamburger
Holland Process -- Rosenberger Bros.
Home Comfort -- Max Stiner & Co.
House of Lords -- Wm.Whitely & Co.
House of Lords -- W.A. Taylor & Co.
Hunter -- Wm. Lanaham & Sons
Imperial -- Hiram Walker & Sons
Inverness Club -- J.W. Cheesman Co.
Irish Mist -- Munson G. Shaw Co.
Jackson Club -- O'Bryan Bros.
Jefferson -- Seagram Distillers
Jessie Moore -- General Distillers Corp
Joel Hill -- Woodrow & George
Jockey Club -- Excelsior Distilling Co.
J.& F. Martell's Brandy -- G.S.Nicholas & Co.
Kenton Belle -- Simon Kenton Co.
Kentucky Favorite -- United Dist. Co.
Kentucky Gentleman -- Barton Distilling Co.
Kentucky Nectar -- General Distillers Corp
Kentucky Tavern -- Glenmore Distillers
Keuka Club -- O'Dea Home Supply Co.
Keystone -- Wm.H.Graham & Co.
Kilty -- R.Thorne & Sons, Ltd.
King -- Brown-Forman Distillery
King's Ransom -- Edradour Distillery
King's Ransom -- Wm. Whitely & Co.
Kuban -- General Distillers Corp
Laganda Club -- Altschul Distilling Co
Lamplighter -- J.& w . Nicholson Co.
Latonia Club -- Sheldon Co.
La Rojena (Jose Cuervo) -- Young' s Market
Lechmere -- Doyle, F.M. & Co.
Lemon Hart -- Julios Wile Sons
Lick Run -- General Distillers Co.
Lindenwood -- Spiess & Bachenheimer
London Dry -- Sir Robert Burnett & Co
London Gin -- Wm. Reed
Lorraine Club -- Felix Coblentz & Co.
MacNaughton -- Schenley Co.
Maker' s Mark -- Star Hill Distilling Co
Mammoth Cave Springs -- Seagram Distillers
Manhattan Club -- Mac Stiner & Co.
Maryland Club -- John Belt & Co.
Mentor -- Ginter Co.
Monitor -- J.C. Childs & Co.
Mosaic -- People's Distilling Co.
Mount Vernon -- Cook & Bernheimer
Mount Vernon -- Mannis Distilling
Mouquin -- Austin, Nichols & Co.
Myers -- General Wine & Spirits Co. Thos. Smith Co.
M & Z -- Thos. Smith Co.
Nectar -- Woodrow & George
Nelson County -- Wm.S.Turner Dist.Co.
Novena -- Rheinstrom Bros.
Number 30 -- General Distillers Corp.
O.F.C. -- Geo. T. Stagg Co.
O.F.C. -- Schenley Co.
Old Amor Rye -- H.W .Huguley Co.
Old Angus -- Train & Mcintrye, Ltd.
Old Anvil -- General Distilleries Corp.
Old Benton -- Excelsior Distilling C
Old Boone -- Wm.S.Turner Dist.Co.
Old Charter -- Wright & Taylor
Old Chuck -- General Distilleries Corp.
Old Crow -- Hermitage Distillery
Old Crow -- H.B.Kirk & Co.
Old Elk -- Stoll, Vanatta & Co.
Old Fitzgerald -- Stitzel-Wellwe Distillery
Old Forester -- Brown-Forman Distillery Co.
Old Goodenough -- United Distributing Co.
Old Grain Belt -- Pure Food Dist. Co.
Old Grist Mill -- John F.Gillespie
Old Hickory Hollow -- Wm. S.Turner Dist.Co.
Old Homestead -- Seagram Distillers
Old Home Still -- Sheldon co. Cocktail
Old Hundred -- Wm.S.Turner Dist.Co.
Old Judge -- Altschul Distilling Co.
Old Lanark -- York Distilling
Old Maid -- Irene Parker Co.
Old Maysville -- Manufacturer Unknown
Old Minden -- Revere Distilling
Old Pilgrim -- Revere Distilling Co.
Old Prentice -- J.T.S.Brown & Sons
Old Pugh -- R.S.Strader & Son
Old Rampart -- General Distillers Corp.
Old Richmond -- Thos. L. Smith Co
Old Rip -- J.C. Childs & Co
Old Saratoga -- Rosskam, Gerstley & Co.
Old '67 Rye -- Wm.S.Turner Dist. Co
Old Star -- A & G J.Caldwell
Old Talent -- Cobb Hersey Co
Old Time -- John N.Thomas & Co.
Old Tom -- Wm.Reed
Old Tom Gin -- DuVivier & Co.
Old Underoof -- Chas.Dennehy & Co
Old Valley -- Woodrow & George
Owl Club -- Wm.S.Turner
Oxford -- Simon Kenton Co.
Paddy -- Cork Distributer
Paddy -- York Distilleries
Paddy -- Austin, Nichols & Co
Paul Jones -- Frankfort Distilleries
Perfection -- D.& J. Mc Callum's
Pernod -- Julius Wile Sons
Pilgrimage -- W.H.McBrayer
Pioneer, The -- Seagram Distillers
Pimm's Cup -- Julius Wile Sons
Pointer -- Gottschalk Co.
Pot Still Gin -- Milshire
Prince Hurbert Polignac -- Dennis & Hippert
Private Stock -- Cincinnati Distillers
Queen Louise -- Rose City Importing Co
Ramshead -- Hannah & Hogg
Red Top Rye -- Ferdinand Westheimer & Sons
Remy Martin -- Renfield Importers Ltd
Richwood -- W.H. McBrayer
Robin Olg -- Geo. Beer & Son
Rock Hill -- Wm.S.Turner
Rock Spring -- Dudley P.Ely
Rock & Rye -- Sheldon co.
Rogers -- United Distributing Co
Ronrico -- General Wine & Spirits Co
Rose Annoo -- Henry Hollander
Rosebud -- Applegate & Sons
Rose Wood -- General Distillers Corp.
Royal Club -- John N.Thomas & Co.
Secrestat Bitters -- G.S.Nicholas & Co.
Sheridan Club -- Despres Distilling Co
Silver Lake -- Seagram Distillers
Silver Thistle -- Hannah & Hogg
Stag -- A.M. Bininger & Co
Stand Fast -- Grant's
Standard -- Steinhardt Bros. & Co.
Sterling -- Steinhardt Bros, & Co.
Storm King -- J.C. Childs & Co.
Strega -- Canada Dry Imprt Co.
Summerfield -- Cobb Hersey Co.
Sunbeam -- Cobb Hersey Co
Sunny Valley -- Revere Distilling Co.
Susquehanna -- W.H. McBrayer
Swan Gin -- Ferd.Ruttman & Son
Sweet Home -- Altschul Distilling Co
Tea Kettle -- W.H.McBrayer
Tia Maria -- W.A.Taylor & Co.
Trimble -- White, Hentz & Co.
Tullamore Dew -- Munson G.Shaw Co.
Upper Ten -- H.& H.W Catherwood
Usher's Whiskey -- G.S.Nicholas & Co.
Virginia Gentleman -- Austin, Nichols & co.
Waterfill & Frazier -- W.H. McBrayer
Whipple Creek -- General Distillers Corp
White Dove -- Revere Distilliing Co.
White Label -- John Krissel & Son
White Label -- John Dewar & Sons
White Lily -- Cobb Hersey Co.
White Horse -- Mackie & Coy
White Seal -- Carstairs
Wild Cat -- Seagram Distillers
Wolf Creek -- Frankfort Distilleries
Woodland -- Crigler and Crigler
w.w.w -- Angela Myers
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Whiskey, Liquor, and Spirits is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Collection is open for research. Some items may be restricted due to fragile condition.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.