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Roland A. McCrady Photograph Collection

Photographer:
McCrady, Roland A., 1892-  Search this
McCrady, James Hamilton, 1853-1929  Search this
Donor:
Forbes, Janice McCrady  Search this
McCrady, Allen  Search this
Extent:
0.3 Cubic feet (2 boxes)
Type:
Collection descriptions
Archival materials
Place:
Costa Rica
Jamaica
Caribbean Area
Panama Canal (Panama)
San Francisco (Calif.) -- 1900-1910
Date:
1906
1913
Scope and Contents:
The collection consists of a photograph album containing photoprints of the construction of the Panama Canal during a trip to Latin America (1913), and photographs of other Caribbean localities where McCrady stopped while on his ship Prinz Joachim. Also 104 photoprints of San Francisco after the earthquake and fire, 1906. the San Francisco earthquake and fire photographs may have been made by McCrady's father, James Hamilton McCrady. Many of the photographs are annotated and dated.
Arrangement:
The collection is divided into 3 series.

Series 1: San Francisco Earthquake and Fire, 1906

Series 2: Trip to Panama Canal and Costa Rica, 1913

Series 3: Panama Canal Construction Album, 1913
Biographical / Historical:
Roland A. McCrady was born Oct. 10, 1892 in Rankin, Allegheny Co., Pennsylvania; graduated from University of Pittsburgh School of Law, 1913. He used a graduation gift of $500 from his father to travel on the Prinz Joachim to the Panama Canal, and apparently also photographed other Caribbean localities, including Jamaica and Costa Rica.
Provenance:
Collection donated by Allen McCrady and Janice McCrady Forbes (children of Roland McCrady), 2003.
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Disasters -- 1900-1910 -- California -- San Francisco  Search this
Earthquakes -- 1900-1910 -- California -- San Francisco  Search this
Canals -- Panama  Search this
Citation:
Roland A. McCrady Photograph Collection, Archives Center, National Museum of American History. Gift of Allen McCrady and Janice McCrady Forbes.
Identifier:
NMAH.AC.0710
See more items in:
Roland A. McCrady Photograph Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep86cfa1f19-b40e-4f7b-a5aa-47182beb1df8
EDAN-URL:
ead_collection:sova-nmah-ac-0710

Maidenform Collection

Creator:
Maidenform, Inc.  Search this
Photographer:
Avedon, Richard  Search this
Names:
Coleman, Beatrice  Search this
Coleman, Joseph  Search this
Inventor:
Rosenthal, Ida  Search this
Rosenthal, William  Search this
Extent:
35 Cubic feet (87 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Advertisements
Newsletters
Tear sheets
Photographs
Videotapes
Clippings
Business records
Date:
1922-1997
Scope and Contents:
Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997.
Arrangement:
Collection organized into eleven series.

Series 1, Company History, 1922-1990

Series 2, News Articles, 1941-1997

Series 3, Patents, Trademarks, and Registrations, 1871-1979

Series 4, Publications, 1931-1997

Series 5, Sales and Marketing Materials, 1929-1997

Series 6, Advertising, 1929-1997

Series 7, Photographs, 1927-1993

Series 8, Patterns, circa 1950s

Series 9, World War II Activities, 1941-1946

Series 10, Labor Relations, 1937-1990

Series 11, Miscellaneous Unprocessed Materials
Biographical / Historical:
The history of Maidenform, Incorporated began at Enid Frocks, a small dress shop in New York City owned and operated by Enid Bissett. Ida Rosenthal was a Russian Jewish immigrant and seamstress at Enid's shop. In 1922, Ida and Enid decided that the fit and appearance of their custom-made dresses would be enhanced if improvements were made to the bandeaux style bras then in vogue. They gathered the bandeaux in the middle in a design modification that provided more support in a manner they believed enhanced, rather than downplayed, a woman's natural figure. Ida's husband, William, added straps and further refined the style. The called their bras "Maidenform", in counterpoint to the "Boyish Form" brand then in vogue. Initially, the bras were given away with each dress they sold. As the bras gained popularity they began selling them, and eventually the bras became so popular they stopped making dresses altogether and shifted to full-scale brassiere manufacturing. The first Maidenform plant opened in Bayonne, N.J. in 1925. After World War II, the company began marketing heavily in Europe and Latin America. Eventually, Maidenform operated plants in West Virginia, Florida, Puerto Rico and the Dominican Republic.

Documentation for the development and manufacture of a "pigeon vest" is also included in the collection. The pigeon vest allowed troopers to carry homing pigeons with them as they parachuted behind enemy lines. During World War II, Maidenform manufactured these pigeon vests and silk parachutes for the war effort.

Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years, making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. The "Dares to Dream" campaign played off the "I Dreamed" tagline in 1984, and in 1987, the "Celebrity" campaign began. The "Celebrity" ads were notable for the absence of women in lingerie; instead, well-known male actors discussed their feelings about women and lingerie in print and commercial advertisements. The tone of the advertising shifted in 1992 with a series of ads called "The Women's Advocacy" campaign.

Maidenform was family owned and operated until 1997. After the death of William Rosenthal in 1958, his wife, Ida, became the president of their company. In 1963, she suffered an incapacitating stroke. At this time, son-in-law Dr. Joseph Coleman became head of the company. Upon his death in 1968, his wife (the only surviving child of Ida and William) Beatrice Rosenthal Coleman, gained complete control over the business until her death in 1990.

The Ida and William Rosenthal Foundation, a philanthropic and charitable institution founded in 1953, is run by granddaughter Catherine Brawer.
Related Materials:
Materials at the National Museum of American History

The Division of Home and Community Life (now Division of Cultural and Community Life) holds Maidenform artifacts including brassieres, girdles, and "long-lines," and two of the costumes used in the "I Dreamed" campaign.

Other Resources

Undergarment ads in the United States, 1947-1970
Provenance:
The collection was donated by Maidenform, Incorporated in May 1997.
Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Advertising campaigns  Search this
Sex in advertising  Search this
advertising -- 20th century  Search this
Women in advertising  Search this
Brassieres -- 20th century  Search this
Parachutes -- 1940-1950  Search this
Symbolism in advertising  Search this
Homing pigeons -- 1940-1950  Search this
World War, 1939-1945  Search this
Genre/Form:
Advertisements
Newsletters -- 20th century
Tear sheets
Photographs -- 20th century
Videotapes
Clippings
Business records -- 20th century
Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0585
See more items in:
Maidenform Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84cb6d644-c876-42a4-8825-697caee580c6
EDAN-URL:
ead_collection:sova-nmah-ac-0585
Online Media:

J&B Manufacturing Company Records

Creator:
J&B Manufacturing Company.  Search this
Huldah's Brook, Inc.  Search this
Names:
Ford Motor Company.  Search this
Extent:
4 Cubic feet
Type:
Collection descriptions
Archival materials
Correspondence
Receipts
Invoices
Advertising
Place:
Latin America -- Business
Date:
1903-1924.
Scope and Contents note:
Papers documenting J&B's manufacture and marketing of automobile parts to car dealers, jobbers and small retailers; correspondence, information on the supply of auto parts to Latin America, reports from jobbers, and information on parts developed and patented by J&B; information on the company itself, including documentation on factory floor operations, labor relations, financial information, and the company's relationship with Ford Motor Company.
Arrangement:
The collection is divided into ten series.
Biographical/Historical note:
Pittsfield, Massachusetts company which made automobile ignition coils. The company was founded in 1895 by the Southard family and incorporated in 1912.
Provenance:
Collection donated by Benjamin W. Guy III., through Huldah's Brook, Inc., 1996.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Automobile industry and trade  Search this
Automobile supplies industry  Search this
Industrial relations  Search this
Genre/Form:
Correspondence -- 1900-1950
Receipts -- 20th century
Invoices
Advertising
Citation:
J&B Manufacturing Company Records, 1916-1924, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0563
See more items in:
J&B Manufacturing Company Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84a324eda-4b46-4a6e-9745-20016fa62db7
EDAN-URL:
ead_collection:sova-nmah-ac-0563

La Esquina: Latino Life on a Mount Pleasant Street Corner

Creator:
Smithsonian Center for Folklife and Cultural Heritage  Search this
Type:
Conversations and talks
YouTube Videos
Uploaded:
2018-09-26T20:32:14.000Z
YouTube Category:
Travel & Events  Search this
Topic:
Cultural property  Search this
See more by:
smithsonianfolklife
Data Source:
Smithsonian Center for Folklife and Cultural Heritage
YouTube Channel:
smithsonianfolklife
EDAN-URL:
edanmdm:yt_SmG87zPHigY

Guatemalan and Mexican marimba traditions

Creator:
Smithsonian Center for Folklife and Cultural Heritage  Search this
Type:
YouTube Videos
Uploaded:
2011-06-20T20:39:45.000Z
YouTube Category:
Education  Search this
Topic:
Cultural property  Search this
See more by:
smithsonianfolklife
Data Source:
Smithsonian Center for Folklife and Cultural Heritage
YouTube Channel:
smithsonianfolklife
EDAN-URL:
edanmdm:yt_i9Lw_83fmTU

Encuentro en el Smithsonian: Telmary Díaz

Creator:
Smithsonian Center for Folklife and Cultural Heritage  Search this
Type:
Conversations and talks
YouTube Videos
Uploaded:
2021-06-25T22:00:27.000Z
YouTube Category:
Entertainment  Search this
Topic:
Cultural property  Search this
See more by:
smithsonianfolklife
Data Source:
Smithsonian Center for Folklife and Cultural Heritage
YouTube Channel:
smithsonianfolklife
EDAN-URL:
edanmdm:yt_w8JYBYtuyfQ

Frogs Living at the Panama Amphibian Rescue and Conservation Project's New Rescue Lab in Panama

Creator:
National Zoo  Search this
Type:
YouTube Videos
Uploaded:
2015-04-08T15:26:36.000Z
YouTube Category:
Pets & Animals  Search this
Topic:
Zoology;Animals;Veterinary medicine;Animal health  Search this
See more by:
SmithsonianNZP
Data Source:
National Zoo
YouTube Channel:
SmithsonianNZP
EDAN-URL:
edanmdm:yt_HfTa0MGI2jM

Panama Amphibian Rescue and Conservation Project's New Rescue Lab

Creator:
National Zoo  Search this
Type:
YouTube Videos
Uploaded:
2015-04-08T15:26:54.000Z
YouTube Category:
Pets & Animals  Search this
Topic:
Zoology;Animals;Veterinary medicine;Animal health  Search this
See more by:
SmithsonianNZP
Data Source:
National Zoo
YouTube Channel:
SmithsonianNZP
EDAN-URL:
edanmdm:yt_uSd6M5brtgY

Encuentros IV - Contact Zones: Workshops and Art Schools

Creator:
Smithsonian American Art Museum  Search this
Type:
Symposia
YouTube Videos
Uploaded:
2012-02-06T23:49:28.000Z
YouTube Category:
Education  Search this
Topic:
Art, American  Search this
See more by:
americanartmuseum
Data Source:
Smithsonian American Art Museum
YouTube Channel:
americanartmuseum
EDAN-URL:
edanmdm:yt_dLLRkoU71yY

Baseball Across Borders | ¡Pleibol! In 3-minutes

Creator:
National Museum of American History  Search this
Type:
YouTube Videos
Uploaded:
2022-05-02T16:55:33.000Z
YouTube Category:
Sports  Search this
Topic:
American History  Search this
See more by:
SmithsonianAmHistory
Data Source:
National Museum of American History
YouTube Channel:
SmithsonianAmHistory
EDAN-URL:
edanmdm:yt_RlqseedWawo

Grupo Cimarrón Performs "El Guate" (The Foreigner)

Creator:
Smithsonian Institution  Search this
Type:
YouTube Videos
Uploaded:
2011-06-14T15:18:37.000Z
YouTube Category:
Music  Search this
See more by:
SmithsonianVideos
Data Source:
Smithsonian Institution
YouTube Channel:
SmithsonianVideos
EDAN-URL:
edanmdm:yt_DNIOqHtqJK4

Grupo Cimarrón discusses Llanero (Plains) Music

Creator:
Smithsonian Institution  Search this
Type:
YouTube Videos
Uploaded:
2011-06-14T16:04:29.000Z
YouTube Category:
Music  Search this
See more by:
SmithsonianVideos
Data Source:
Smithsonian Institution
YouTube Channel:
SmithsonianVideos
EDAN-URL:
edanmdm:yt_H0TBesFnbXw

Music Research in the Colombian Plains

Creator:
Smithsonian Institution  Search this
Type:
YouTube Videos
Uploaded:
2012-01-26T19:16:07.000Z
YouTube Category:
Music  Search this
See more by:
SmithsonianVideos
Data Source:
Smithsonian Institution
YouTube Channel:
SmithsonianVideos
EDAN-URL:
edanmdm:yt_TZyaR-NkKxc

Cimarrón performs "Joropo Quitapesares" at 2011 Smithsonian Folklife Festival

Creator:
Smithsonian Institution  Search this
Type:
YouTube Videos
Uploaded:
2011-07-15T19:44:17.000Z
YouTube Category:
Music  Search this
See more by:
SmithsonianVideos
Data Source:
Smithsonian Institution
YouTube Channel:
SmithsonianVideos
EDAN-URL:
edanmdm:yt_sm_nri23E30

The Other’s Other: Portrait Photography in Latin America, 1890-1930

Creator:
National Portrait Gallery  Search this
Type:
YouTube Videos
Uploaded:
2018-11-20T22:04:56.000Z
YouTube Category:
Education  Search this
Topic:
Portraits  Search this
See more by:
NatlPortraitGallery
Data Source:
National Portrait Gallery
YouTube Channel:
NatlPortraitGallery
EDAN-URL:
edanmdm:yt_GA_ZmWKzXIE

Patterns of Health and Wellbeing 01: Welcome and Thanksgiving Address

Creator:
National Museum of the American Indian  Search this
Type:
Symposia
YouTube Videos
Uploaded:
2014-04-29T19:28:45.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_AVyE9xeIg-4

Inka Engineering Symposium 1: Introductions & Opening Remarks

Creator:
National Museum of the American Indian  Search this
Type:
Symposia
YouTube Videos
Uploaded:
2013-11-19T15:28:08.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_LH5Vajc5g_M

Session 2—Slavery in the Spanish Empire: The Philippines and the Southwest Borderlands

Creator:
National Museum of the American Indian  Search this
Type:
YouTube Videos
Uploaded:
2021-10-25T16:17:15.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_bPtX7u_TAHg

Taíno Symposium – Session 3 – José Barreiro and Christina González Co-Moderators Introduction

Creator:
National Museum of the American Indian  Search this
Type:
Symposia
YouTube Videos
Uploaded:
2019-06-04T19:46:41.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_tpVVRprFBwM

Diseño Lecture | Architectural Innovations: Ronald Rael

Creator:
Cooper Hewitt, Smithsonian Design Museum  Search this
Type:
Lectures
YouTube Videos
Uploaded:
2018-09-25T20:45:59.000Z
YouTube Category:
Education  Search this
Topic:
Design  Search this
See more by:
cooperhewitt
Data Source:
Cooper Hewitt, Smithsonian Design Museum
YouTube Channel:
cooperhewitt
EDAN-URL:
edanmdm:yt_jrzS4t9_h64

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