Mair, Francis M., 1916-1991 (commercial artist) Search this
Extent:
68 Cubic feet (198 boxes, 4 map folders)
Type:
Collection descriptions
Archival materials
Audiovisual materials
Business letters
Business records
Personal papers
Videotapes
Interviews
Oral history
Date:
circa 1862-2002, undated
Summary:
Collection consists of the business records and original art documenting the work of Walter Landor and his design firm Landor Associates located in San Francisco, California.
Scope and Contents:
Collection documents the career of designer Walter Landor and the significant body of commercial imagery and packaging produced by Landor Associates design firm. Contains corporate and business records of Landor Associates, Landor's personal papers, oral history interviews, films, videotapes, and other audiovisual resources.
Arrangement:
Collection is arranged into seven series.
Series 1: Landor Associates Business Records, 1862-1993, undated
Subseries 1.1: Historical Background and Project Administration Files, 1941-1993, undated
Subseries 5.2: Educational and Training Acquired by Landor Associates, 1944-1975,
undated
Subseries 5.3: Promotional Films Acquired by Landor Associates, 1958-1977, undated
Subseries 5.4: Television Commercials, Advertising and Public Service Announcements,
1964-1975, undated
Subseries 5.5: Miscellaneous Films Acquired by Landor Associates, 1967-1970,
undated
Series 6: Video Cassette Tapes, 1980-1993, undated
Series 7: Audio Cassette Tapes, 1971-1991, undated
Biographical / Historical:
Walter Landor (1913-1995), son of Jewish Bauhaus architect Fritz Landauer, came to the United States in 1938 with the design team for the British Pavilion at the 1939 World's Fair in New York City. He emigrated to the United States in 1941, launching a small design firm in San Francisco. Landor started out doing package design for a largely local and regional clientele (including many West Coast wineries and breweries), although he soon developed a client list that included some of the world's largest and most prestigious corporations. Corporate identity projects were an important specialization. In addition to his own considerable design abilities, Landor had a gift for inspiring and organizing the creativity of a group of associates, and for developing lasting and productive relationships with his clients. The firm developed particular strength in its portfolio of airlines, financial institutions and consumer goods, and prided itself on a network of international clients. From the beginning, Landor linked design to research in consumer behavior, developing increasingly sophisticated methods for evaluating the effectiveness of his designs. This collection documents Walter Landor's remarkable career, the significant body of corporate identity, packaging and other commercial imagery produced by Landor Associates, and the interplay between industrial design and American consumer culture.
German Historical Institute
Walter Landor in the Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present.
The collaborative research project Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present sheds new light on the entrepreneurial and economic capacity of immigrants by investigating the German-American example in the United States. It traces the lives, careers and business ventures of eminent German-American business people of roughly the last two hundred and ninety years, integrating the history of German-American immigration into the larger narrative of U.S. economic and business history.
Related Materials:
Archives Center, National Museum of American History
Francis M. Mair Papers NMAH.AC.0548
NW Ayer Advertising Agency Records NMAH.AC.0059
Hills Bros. Coffee Company, Incorporated Records NMAH.AC.0395
Emmett McBain Afro American Advertising Poster Collection NMAH.AC.0192
Warshaw Collection of Business Americana NMAH.AC.0060
Marilyn E. Jacklar Memorial Collection of Tobacco Advertisements NMAH.AC.1224
Marlboro Oral History and Documentation Project NMAH.AC.0198
Division of Work and Industry, National Museum of American History
The division holds artifacts related to the Walter Landor and his advertising work. See accession 1993.0393.
Provenance:
Personal papers donated to Archives Center in 1993 by Josephine Landor, widow of Walter Landor; business records donated to Archives Center in 1993 by Landor Associates.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Documents the products and services created by Landor for clients. Materials are arranged in alphabetical order by client or brand name. Many of the items and files are undated.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
The Landor Archives Project team assembled this group of more than 300 client files by adding materials from various storage locations to a group of files kept by Walter Landor. Many folders initially listed in this sub-series were not shipped to the Archives Center and are omitted from this finding aid. Many of these files contain one or a few items, mostly examples of Landor Associates' work, for example, logos, letterheads, and labels. Other, larger, files may include illustrated color promotional case histories with client background information and problem and solution statements. Other materials that may occur in these files include reprints, clippings, advertisements, corporate identity manuals, information sheets, and occasional correspondence. The series is arranged into two subseries: Subseries 1.16.1: Companies A-Z, 1936-1992, undated and Subseries 1.16.2: Montedison Group S.p.A., 1971-1980, undated. Montedison was one of, if not the largest, client of Walter Landor.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
As a teenager, Virgil Johnson [b.1918] became interested in the designs and symbols on cigarette packs like "Black Cat" and "White Roll", and he began actively collecting in the 1930s. His interest intensified during the 1940s when he was stationed in North Africa and across the Mediterranean region as a photographer with the U.S. Navy. Mr. Johnson collected cigarette packs for over fifty years, and was a member of the Cigarette Pack Collector's Association.
Approximately 6000 cigarette packages, foreign and American, arranged in 24 albums. Manufacturers include names such as those shown below.
Scope and Contents:
The collection consists of approximately 6,000 cigarette packages, ca. 1890-1997, arranged in 24 albums. The cigarette packages offer a strong base for research into the categories of visual imagery created, associated with, and manipulated for the sale of tobacco products. Researchers interested in the history of design will also find these packages a useful source, as they reflect design modifications (in image, logo, typeface, and package features) over time for virtually every brand marketed in the U.S. and an enormous selection of those marketed overseas, by both U.S. and other global tobacco concerns.
Series 3: BOOKS ABOUT TOBACCO AND TOBACCO COLLECTING These titles have been transferred to NMAH Library.
Arrangement:
The collection is divided into 3 series.
Series 1: Cigarette Packages
Series 2: Articles and Other Publications About Tobacco
Series 3: Books About Tobacco and Tobacco Collecting
Biographical / Historical:
As a teenager, Virgil Johnson [b.1918] became interested in the designs and symbols on cigarette packs like Black Cat and White Roll, and he began actively collecting in the 1930s. His interest intensified during the 1940s when he was stationed in North Africa and across the Mediterranean region as a photographer with the U.S. Navy. Mr. Johnson collected cigarette packs for over fifty years, and was a member of the Cigarette Pack Collector=s Association.
Related Materials:
The Archives Center is nationally recognized as a site in which to pursue research into the history of tobacco advertising. The Warshaw Collection (AC 60) include many thousands of tobacco advertisements and cigar box labels from the 19th and 20th centuries; the Ayer Collection (AC 59) includes advertising proofsheets for American Tobacco, Phillip Morris, R.J. Reynolds and other cigarette and cigar manufacturers since the 1870s. The Marlboro Collection (AC 198) includes print ads, company publications, and oral history interviews with tobacco industry and advertising agency personnel. The Walter Landor/Landor Associates Industrial Design Collection (AC 500) includes documentation on package design for numerous tobacco companies since the 1950s, and the newly acquired Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising (AC 611) contains several hundred ads featuring movie stars, singers, politicians, and athletes promoting tobacco products since the 1890s.
4,000 cigarettes, also donated by Mr. Johnson, each contained in a screw top glass vial, were donated to the Center for Disease Control's Office of Smoking and Health in Atlanta, Georgia.
Separated Materials:
Thirty (30) empty wood, metal, and plastic cigarette packs are also part of the Virgil Johnson Collection. They are housed with the Consumer Culture Collections in the Cultural History Division (now Division of Cultural and Community Life) which also holds several dozen cigarette packs from the Walter Landor/Landor Associates Industrial Design Collection (NMAH.AC.0500).
Provenance:
The collection was donated to the Archives Center of the National Museum of American History in July 1998, by Mr. Virgil Johnson, a resident of Alexandria, Virginia.
The collection was donated to the Archives Center of the National Museum of American History in July 1998, by Mr. Virgil Johnson, a resident of Alexandria, Virginia.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
1 Motion picture film (709 feet, 16mm color composite optical track print)
Container:
Item AC0500-OF0024
Item RV Tape 4
Type:
Archival materials
Motion picture films
Date:
circa 1968
Scope and Contents:
Production Company: Communications Film
Sponsor: Falstaff
Content Description: Animation interspersed with live action film about the importance of packaging. Shows the process Landor Associates used to develop a new design for Falstaff beer. The history of Falstaff is traced. There are scenes in supermarkets, of product testing, Walter Landor talking about the design process and using a woman's face to illustrate his point, the various size bottles and an outdoor home pool.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landor Design Collection, circa 1862-2002, Archives Center, National Museum of American History.
