The collection consists of issues of Daytime TV, from 1977 to 1983. Daytime TV was a magazine devoted exclusively to soap operas and soap opera actors.
Scope and Contents:
An almost complete collection of Daytime TV magazine from 1977-1983.
Biographical / Historical:
"Soap operas" became a staple of popular entertainment in the early twentieth century. The term "soap opera" was coined because many of the episodic drama programs were sponsored by various soap companies. Beginning on radio and then eventually migrating to television, soap operas filled an apparently insatiable need for the public to vicariously live out the lives of others on a daily basis. Procter and Gamble was one of the more prominent sponsors of soap operas. With the increased interest in soap operas came increased interest in the actors who played in them. By the 1970s, many magazines devoted exclusively to soap operas and soap opera actors proliferated, Daytime TV magazine was one of these publications.
Materials at the National Museum of American History
The Division of Culture and the Arts (now Division of Cultural and Community Life) holds soap opera-related materials. See accessions: 1983.0726; 1984.0198; 2013.0104; and 2013.0307.
The collection was donated by Joyce Becker (writer of "Soap Opera Festival" column in Daytime TV magazine) and her husband Allan Sugarman in 1983.
Collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.