Primarily audiotapes, sheet music, and photographic images. Also: correspondence, newspaper clippings, magazine articles, itineraries, awards, and ephemera.,Of particular interest are recordings or photographic images, including the personalities listed below, and President and Mrs. Tubman of Liberia; also, two interviews and three recordings of Cat Anderson as guest with various university and college jazz bands.
Arrangement:
Collection is divided into four series.
Series 1: Music
Series 2: Original tapes and recordings
Series 3: Photographs
Series 4: Miscellaneous
Biographical/Historical note:
Cat Anderson (Sept 12, 1916 - April 29, 1981) was one of the premier trumpet players of the Duke Ellington Orchestra. Known for his effortless high notes, he was a strong section leader and a great soloist whose style exhibited humor and precision. He grew up in Jenkins= Orphanage in Charleston, SC, received basic music training there, and participated in many of their famous student ensembles. He formed and played with the Cotton Pickers, a group of orphanage teens while still a young man. Before joining Ellington in 1944, he played in several big bands, including Claude Hopkins and Lionel Hampton. Anderson left the Ellington organization from 1947 through 1949 again to lead his own group. From 1959 to1961 and after 1971 Anderson free lanced, working with the Ellington orchestra intermittently. He died in 1981 after receiving honors from the US Air Force, the Prix du Disque de Jazz, and the City of Los Angeles.
Related Archival Materials:
Related artifacts include: awards, plaques, mutes, trumpet mouth pieces, and the Jon Williams/Cat Anderson simulator in the Division of Cultural and Community Life (now Division of Cultural and Community Life). See accession: 1998.3074.
Provenance:
The collection was donated to the National Museum of American History in January 1998, by Dorothy Anderson, Cat Anderson's widow. It was acquired through negotiations with her, her brother, Mr. John Coffey and her nephew, Andrew Brazington. The materials were picked up from Mr. John Coffey of upper N.W. Washington, DC on January 21, 1998.
Restrictions:
Collection is open for research. Master tapes not available to researchers.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Copyright status of items varies. Signed copies of releases on file.
National Biomedical Research Foundation. Georgetown University Search this
Extent:
3 Cubic feet
Type:
Collection descriptions
Archival materials
Manuals
Patents
Photographs
Design drawings
Correspondence
Articles
Diagrams
Slides (photographs)
Notes
Motion pictures (visual works)
Albums
Date:
1972-1990
Summary:
The Robert Ledley Papers document the development of the first whole-body diagnostic imaging system, the Automatic Computerized Transverse Axial (ACTA) X-ray Scanner by Ledley in 1973. Also included is material relating to Ledley's company, Digital Science Information Corporation (DISCO), as well as the public and medical communities' reactions to the scanner.
Scope and Contents:
The Robert Ledley Papers document the development of the Automatic Computerized Transverse Axial (ACTA) X-ray Scanner, Ledley's company Digital Science Information Corporation (DISCO), as well as the public and medical communities' reactions to the scanner. The collection is arranged into nine series.
Series 1, ACTA Scanner I Schematics, 1973-1975; Series 2, ACTA Scanner I [Computer and Electronics], 1973; and Series 3, ACTA Scanner Tomograph Mechanics, 1973-1974 document the development and design of the ACTA scanner through drawings, notes, memoranda, and product information. More detailed information about these materials is located in the control file. All oversize drawings have been moved to flat storage for preservation concerns.
Series 4, ACTA Scanner Operating Instructions, 1975, is the operating manual created for the scanner used in Ledley's Georgetown lab.
Series 5, ACTA Articles, Clippings, and Press Releases, 1973-1979, is comprised of the aforementioned materials relating to the ACTA Scanner. Newspaper clippings illuminate the public's perception of the scanner, and scientific pieces highlight the medical community's reaction. Ledley's published articles on the scanner and related topics are included.
Series 6, Digital Information Science Corporation (DISCO) material, 1973-1981, documents Ledley's career and his company. A biographical sketch, list of articles, textbooks, and patents highlight Ledley's achievements. Invoices, receipts, contracts, and correspondence illuminate the financial situation at DISCO and the relationship between the company and Pfizer.
Series 7, Computer manuals, 1972-1975, documents the computer systems and software that were used with the ACTA Scanner.
Series 8, Photographic material, 1973-1978, includes an album of photographs depicting the ACTA Scanner and images of the scans it created. This album was disassembled due to preservation concerns. This series also includes a collection of slides featuring the scanner and related equipment in use and images of the scans it created. A detailed description of each photograph and slide is included in the control file.
Series 9, ACTA Scanner film, [1974?], is a 16mm narrated film describing the creation of the scanner, its components, the way they work, the scanner in use, and images of the scans produced.
Arrangement:
This collection is arranged into nine series.
Series 1, ACTA Scanner I Schematics, 1973-1975
Series 2, ACTA Scanner I [Computer and Electronics], 1973
Series 3, ACTA Scanner Tomograph Mechanics, 1973-1974
Series 4, ACTA Scanner Operating Instructions, 1975
Series 5, ACTA Articles, Clippings, and Press Releases, 1973-1979
Series 6, Digital Information Science Corporation (DISCO) material, 1973-1981, undated
Series 7, Computer manuals, 1972-1975
Series 8, Photographic material 1973-1978
Subseries 1, Photographs, 19731978
Subseries 2, Slides, 1974
Series 9, ACTA Scanner film [1974?]
Biographical / Historical:
Robert Steven Ledley was born in Flushing Meadows, New York in 1926. He received a D.D.S. degree from New York University College in 1948. While attending dental school, he simultaneously studied at Columbia University; he earned a M.A. in Theoretical Physics in 1949. He volunteered for the army and was sent to the U.S. Army Medical Field Service School in Fort Sam Houston, Texas.1 After completing his service, Ledley held a wide variety of research and academic positions in physics, electrical engineering, and medicine.
Ledley was a physicist within the External Control Group of the Electronic Computer Laboratory of the National Bureau of Standards from 1953-1954. He was an operations research analyst within the Strategic Division of the Operations Research Office at Johns Hopkins University from 1954-1956. Ledley went on to become an associate professor in the Department of Electrical Engineering at The George Washington University from 1956-1960 while also serving as a consultant mathematician at the National Bureau of Standards Data Processing Systems Division, 1957-1960. At this time, Ledley also worked part time at the National Research Council's National Academy of Sciences from 1957-1961. Ledley became the president of the National Biomedical Research Foundation in 1960, a position he still holds today. He was an instructor of pediatrics at the Johns Hopkins University School of Medicine from 1960-1963. He returned to The George Washington University's Department of Electrical Engineering in 1968 where he was a professor until 1970. He then became a professor in the Department of Physiology and Biophysics at the Georgetown University School of Medicine in 1970. In 1974, Ledley also became a professor in the Radiology Department at the Georgetown University Medical Center. In 1975, he became the director of the Medical Computing and Biophysics Division at Georgetown University Medical Center.
In 1972, the British company Electric and Musical Industries Limited (EMI) released a medical imaging machine for use on smaller areas of the body that were positioned under a water tank. In 1973, Ledley developed the Automatic Computerized Transverse Axial (ACTA) X-ray Scanner (US Patent #3,922,552). This machine was a whole-body diagnostic medical imaging system. He was awarded a grant from the National Institutes of Health for an engineering equipment project, but the money was never received due to budget cuts. Ledley looked elsewhere for funding. He consulted with Georgetown staff and discovered a neurosurgeon had asked to buy a head scanning machine from EMI. Ledley did not think the images in EMI's brochure appeared clear, and he offered to create a similar machine for half the price. Georgetown agreed to fund this project for $250,000. Ledley secured the services of a machinist at a local machine shop, an electronic engineer, and a programmer/mathematician to assist in the project.2 The ACTA Scanner debuted in February, 1974 and did not require the use of a water tank.
Following the creation of the ACTA Scanner, Ledley organized Digital Information Science Corporation (DISCO) in order to manufacture the system. DISCO began producing scanners as orders were received. Due to financial constraints, DISCO was forced to request $100,000 upon receipt of the order, $100,000 when the scanner was halfway completed, and the final $100,000 payment upon delivery3. In 1975, Pfizer purchased the rights to manufacture the ACTA Scanner from DISCO for $1.5 million.
Ledley is a Fellow of the American Association for the Advancement of Science and a senior member of the Institute of Electrical and Electronics Engineers. He has earned numerous awards and honors for his work. In 1997, he received the National Medal of Technology from President William Jefferson Clinton for his pioneering work on the whole-body CT diagnostic X-ray scanner. He also founded the Pattern Recognition Society and Computerized Tomography Society.
Sources
1 Ash, J., D. Sittig, and R. Ledley. "The Story Behind the Development of the First Whole-body Computerized Tomography Scanner as Told by Robert S. Ledley." Journal of the American Medical Informatics Association, 2006 Sep-Oct (2006), 465-469, http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=1561796. (accessed June 24, 2009).
2 Ibid.
3 Ibid.
Separated Materials:
An ACTA Scanner and numerous accessories were donated to the Division of Medicine and Science in 1984.
Provenance:
This collection was donated by Robert S. Ledley on September 18, 1984.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection includes an English patent paper #2126 for improved vulcanizable water-proof gum, 1873, to Benjamin Joseph Barnard Mills; a U.S. patent paper #151,109 for improvement in the art of manufacturing horseshoes, 1874; and an English patent paper #1194 for improvement in street-lighting apparatus.
Provenance:
Collection donated by James Lithgow Ewin, March 13, 1894.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Records of a family-owned manufacturing firm, best known for kitchenware products including the Bundt Pan and Micro-Go-Round. The collection richly documents the entrepreneurial spirit of the Minnesota firm and its history of product innovation through technical files, marketing materials, and administrative and financial records.
Scope and Contents:
The Nordic Ware collection consists of approximately twenty-eight cubic feet of records from the Northland Aluminum Company, most dealing with its Nordic Ware business. The Dalquist family recognized the importance of record keeping, and this collection documents very well the evolution of an entrepreneurial, family-owned American business from its earliest years.
Of particular interest for researchers may be the Pillsbury and Bundt Cake Pan dual marketing strategies, showcased mainly in Series 3, Marketing and Sales Records, 1948-2004, the introduction of ethnic cookware into American Culture through such dishes as the Rosettes and Timbales set and Taco dinner kit, the segmentation of product lines by price level to target consumers of differing incomes, and the issue of a trademarked term like "Bundt" becoming generic as seen in Series 6, Legal Records, 1962-1978. Series 4, Engineering Department Records, 1950-1994, provide in-depth documentation of the technical development of several of Nordic Ware's innovative products.
Series 1: Historical and Background Materials, 1940s-2006
These materials provide a history of Dave Dalquist as an entrepreneur and how this led to his ownership of Northland Aluminum Products and the Nordic Ware brand. There are histories put together by the company as well financial summaries for some years. The series contains The Nordic Ware Saga, a book edited and produced by the Dalquist family, and America at Home: A Celebration of Twentieth-Century Housewares. Both books have valuable background information on the company and how it fits into the housewares industry. There also are materials from the original business, Plastics for Industry. An undated marketing booklet, published about 1990, briefly describes the company's history and its product line and corporate structure. Additional company history is found in six installments written by Dave Dalquist under the title "From the Skipper" and covering the years 1946 to l985.
Series 2: David Dalquist Files, 1963-1993
David Dalquist, the president and founder of the company, kept these files in his office and home. Dalquist had no formal filing system and preferred to group records together as he used them. This order has been maintained as much as possible to the folder level. Several files contain information and notes from Dalquist's attendance at the National Housewares Shows and the meetings held there with his sales representatives. The annual Housewares Shows in Chicago were key events in this industry and Nordic Ware made them a high priority. The sales meetings materials include speeches Dalquist delivered. This series reveals Dalquist's involvement with every aspect of the company. It portrays an entrepreneur who began with an engineering degree, very limited capital, and no business experience. Dalquist built a multi-million dollar company while insisting on high ethical and business standards.
The several companies owned by the Dalquist family are documented in these files. There is a merger agreement between Northland Metal Finishers and Northland Aluminum. The records show the company went through several phases and had several brands besides Nordic Ware, including Minnesota Ware, DuNord, and Norcast.
Series 3: Marketing and Sales Records, 1948-2004
The Marketing and Sales Records focus mainly on the promotion of the Nordic Ware Brand and the sale and distribution of products, especially to the retail trade industry. There is evidence of how Nordic Ware presented its products to the industry and of other types of promotions to build brand awareness. These records are divided into three subseries: Subseries 1, General and Department Records, 1967-1995; Subseries 2, Promotional and Trade Sales Materials, 1958-2004; and Subseries 3, Public Relations, 1948-1992
Subseries 3.1: General and Department Records, 1967-1995
Dave Dalquist initially handled most of the company's marketing and sales, but as the company grew, a separate department was created. Among other things, this department created sketches of new product ideas that employees submitted as part of the New Product Idea meetings periodically scheduled by Dave Dalquist. Several files contain this artwork and a design notebook. There are also the files of Doug White, a Vice President of Marketing and Sales. Other art renderings, such as line art used in catalogs, are in this series.
Subseries 3.2: Promotional and Trade Sales Materials, 1958-2004
This subseries consists both of advertising geared towards the trade industry and that aimed at the consumer to promote brand image and sales. A 1970s scrapbook is a record of cross-promotional offers in which Nordic Ware and other firms advertised their products together in a single advertisement. The scrapbook also documents Nordic Ware products offered as sales premiums. The advertisements are organized by the brand co-featured in the advertisement. The Bundt Pan was the predominant Nordic Ware product in these advertisements. The Pillsbury file is especially important as it shows the building of the dual marketing arrangement which allowed Bundt Pans to be packaged with Pillsbury mixes. Nordic Ware received national publicity that it would otherwise have been difficult to generate. The Bundt Pan was integrated into magazine recipes and articles and included in mentions of other brands. These records document the remarkably brief time in which the Bundt Pan achieved national recognition.
The trade market was critical to Nordic Ware. The Sales Guides, 1982-2004, were given to regional sales representatives with information on sales promotions and incentives to representatives for sales of Nordic Ware products in specific markets. The Guides also have product descriptions, so that each representative was fully familiar with the products. Along with these guides, Nordic Ware put out trade catalogs, also found in this subseries. Although there is no master list of the catalogs, many have been hand-dated by Nordic Ware employees. Many of the models in the catalogs and the advertisements were members of the Dalquist family, neighbors, and other acquaintances.
Subseries 3.3: Public Relations, 1948-1992
These materials mainly document a series of campaigns created by Sara Jean Thomas, a public relations contractor. She worked with the marketing and sales department to build the Nordic Ware brand and to create a series of television and radio product promotions in the form of household hints. Several scripts are included here along with details of the overall campaigns. There also are files documenting the reach of these promotions. Other materials include a press kit for Chef Tell, a celebrity chef who represented Nordic Ware products for several years and who made appearances at its booth at the National Housewares Shows. New product press releases (with photographs) and general public relations files (1986-1989), along with the Marketing Communication Plans (1987-1989), give details on the planning of other public relations efforts. The trade press clippings scrapbook documents mentions of Nordic Ware and its products, competitors' advertising, and general developments in the house wares industry. Trade press clippings also are found in Series 8, subseries 4.
Series 4: Engineering Department Records, 1950-1994
The Engineering Department was vital to the success of Nordic Ware. Records in this series reveal the process by which a new product idea was developed, built, tested, and turned into a saleable product. Museum staff members selected the records in this series, occupying about five cubic feet, from a much larger group of files, roughly twenty-five feet in extent. The criteria for selection included substantive information on the design development of new products, especially those requiring substantial engineering work, and on product re-design to create cost efficiencies and resolve product problems.
Subseries 4.1: General Records, 1969-1992
These records deal with general departmental business and include incoming and outgoing correspondence and general files kept by individual engineers. They also provide operational information such as source for production materials, work orders processing, and treatment of employee issues in the department.
Engineers in the department kept these notebooks mainly for developing design ideas and working out the technical logistics of bringing the designs into production. The notebooks also served as evidential records for patent disputes. The engineers signed and dated the pages of their notebooks as proof of when ideas were conceptualized and who recorded them.
Subseries 4.3: Product Files, 1976-1993, undated
These records originally were organized by product number, but no index to the numbering system accompanied the records so files of like products were grouped together. The Micro-Go-Round, Oven-Aire, and Wok are the most thoroughly documented. The records include blueprints at various stages of the products development, work orders for research and development, outside quotations, invoices, quality control tests and guidelines, memoranda to and from other company offices about product development, and other types of operational materials. Most of these products had multiple versions, and evidence of ongoing testing and modification is seen in the records.
These records document some of the innovation that made Nordic Ware an important presence in the housewares industry. The Micro-Go-Round was a particularly revolutionary product at the time, and the records show how the company recognized a need for the product and did what was necessary to develop it, although it had little or no experience with microwave technology. Micro-Go-Round records also are found in Subseries 5 of this series. The Oven-Aire required extensive development efforts to bring to fruition. The idea behind this product was to make conventional ovens cook more evenly and operate like a convection oven. The records include photographs of the original working model, tests done in some of the engineers' home kitchens, and comparison photographs of foods cooked with and without the device. Though the product never took off in the market, the invention and development process is documented here from the perspective of the several parties who worked on it. To a much more limited degree, records for some of the other products -- like the Popgun Popcorn Popper and the Supremer Ice Creamer --demonstrate the design and development process. There is even information about packaging design for some of the products.
Subseries 4.4: New Product Ideas Files, 1976-1993
These records document Nordic Ware's efforts to identify and develop a stream of new products and to involve employees in that process. They include product ideas submitted from outside the firm but primarily relate to New Product Meetings at which employees shared their own ideas. The meetings often included voting for the best ideas and for those that would be most feasible to manufacture. Most of the files contain original artwork, usually brought to the meeting by the marketing department. They also include lists of product ideas and who submitted them, ballots for the voting on the best ideas, and notes taken at the meetings. Several files have memoranda to the employees encouraging submission of ideas outside the annual meeting cycle. Related materials are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 1, General and Department Records, 1967-1995.
Subseries 4.5: General Research and Development, 1976-1993
This subseries mainly contains files on the development of microwave cookware products and the Micro-Go-Round. Dr. T.K. Ishii, a leading researcher in microwave technologies from Marquette University, served as a consultant to Nordic Ware. He advised on technical problems and explained processes to the Nordic Ware engineers to enable them to develop products. Other materials deal with the application and certification process for Underwriters Laboratories, an independent organization that tested products and certified them as meeting its safety standards.
Subseries 4.6: Patent Materials, 1950-1994
Many records in this subseries deal with the patent application process. An outside legal firm submitted Nordic Ware's applications and negotiated with the Patent Office. The records include correspondence surrounding patent disputes and sworn affidavits by engineers submitted as proof of their work. Several reference files of non-Nordic Ware patents are in this subseries. Many were sent by the law office to Nordic Ware engineers to keep them current on new developments.
Subseries 4.7: Trade Associations, 1977-1994
These records reflect the participation of Engineering Department staff in trade associations, especially The Society of the Plastics Industry, Inc. Lloyd Keleny and several others were involved with the Microwave Oven Cookware Committee. The Society was concerned with the absence of standards for microwave ovens and the resulting problem that cookware used in these ovens was not always effective. The Committee gathered data and encouraged the microwave industry to recognize that consistency was needed. There also are files from the Frankfurt International Housewares Fair, 1994. Nordic Ware tried to build its presence internationally, and fairs such as this were opportunities to meet foreign manufacturers and distributors. They also enabled the company to see what was happening on a global level.
Series 5: Financial Records, 1948-1982
These records include financial information for Nordic Ware and other Dalquist interests, including Maid of Scandinavia Company, when it was still joined with Northland Aluminum Products, and the Minnesota Brand of Cookware. The intermixing of financial reports, invoices and receivables, petty cash receipts, and bank statements for the various enterprises demonstrates the close relationship of all of the beginning operations of the Dalquist family. There are many examples of consolidated financial information in the records including the balance sheets, combined financial reports, income statements, and the audit reports. Of particular interest is the accounting ledger (1949-1950) for Plastics for Industry, the Dalquist brothers' original company. It has handwritten entries and shows the company's simplified bookkeeping system. It also provides important financial data on the startup capital and the progress in the first year of business.
Reports created by the research firm Dunn and Bradstreet contain information submitted by the Dalquists to prove their credit worthiness to lenders. Several loan agreements document the company's practice of borrowing money on future earnings in order to meet operating expenses and finance innovation. Machinery owned by Nordic Ware is listed in several factory inventories. The firm also leased machinery instead of buying in order to save money. Inventory summaries (1950-1978) detail the numbers and value of the unsold product then on hand.
Though Nordic Ware stock was never traded publically, there was an employee shareholder plan that included profit sharing. Records in this subseries document the evolution and operation of the plan, including one employee's case for a public offering of the company stock. At some point Dave Dalquist did consider making the company public but decided to maintain private ownership. The emphasis on taking pride and ownership in the company was often repeated in memoranda that Dalquist wrote to employees about stock options. The records show that he was very conscious of morale and high standards of work within the company.
Series 6: Legal Records, 1962-1978
The bulk of these records deals with trademark issues, especially Nordic Ware's creation, licensing, and protection of the "Bundt" mark. Included are copies of correspondence with the law firms that handled applications to the Patent and Trademark Office and correspondence from that office. Correspondence and legal papers document licensing negotiations with Pillsbury and others. In several instances Nordic Ware took legal steps when the Bundt Pan trademark was being misused.
Series 7: Recipes and Cookbooks, 1966-2004, undated
This series is comprised of a large selection of cookbooks and recipe files maintained by Dotty Dalquist and reflect her active role in business activities. She did much of her cooking and experimenting in a test kitchen in her own home and was integral to the preparation of foods to be photographed in Nordic Ware products. These photographs demonstrated the use of the products and were included in the advertisements, catalogs, and product or recipe brochures.
Dotty Dalquist kept recipes, product booklets, notes, and other materials to aid in the development of her own recipes. She organized much of the material by food type, but she also had several files for specific Nordic Ware products. The Bundt Pan was a major product, and the files on it reflect that. As Nordic Ware sought new ways to promote the use of its products, Dalquist's development of new and inventive recipes was a major part of that effort.
Subseries 7.2: Bundt Pan Cookbooks, 1966-2004
Nordic Ware published several books by Dotty Dalquist to promote use of the Bundt Pan. Pillsbury and other firms also published their own books. Pillsbury incorporated its products into the recipes to promote the dual product relationship between the Bundt Pan and the Pillsbury brand of cake mixes. These books were sold in stores and added as premiums to go along with the purchase of the other products.
Subseries 7.3: Other Recipe and Public Relations Materials, 1970-1996, undated
Recipe contests and a cookbook were among the efforts to involve employees with the Nordic Ware products and to generate new recipes and ideas. These files include photographs and entries and correspondence about these employee activities.
A file of correspondence, mainly to and from Dotty Dalquist, concerns problems consumers encountered using specific recipes that she had published. Consumers also wrote about recipes they had tried on their own and could not get satisfactory results with a Nordic Ware product. Dalquist's problem-solving efforts were an example of the personal customer service in which Nordic Ware took pride.
Series 8: Non-Nordic Ware Reference Materials, 1940-2001, undated
The materials in this series were used by Nordic Ware as reference resources. They have been organized into subseries by type.
Dotty Dalquist collected cookbooks published by a wide range of manufacturers and trade organizations. The cookbooks are arranged in alphabetical order by the name of the sponsor. Many companies, such as Pillsbury and General Foods, put out these kinds of books to promote their own brands. This may have influenced Dalquist's creation of her own Bundt Pan cookbook.
Subseries 8.2: Product Guides (some with recipes), 1940-1992, undated
These product guides, for appliances and other items used in Dotty Dalquist's kitchen, include use instructions and, often, recipes. Nordic Ware often included recipes in the print materials packaged with its products and associated with its advertising.
Subseries 8.3: Home and Food Related Ephemera, 1950-1980, undated
These materials include booklets of general household hints, recipe cards published by various organizations, and information on food processes.
Subseries 8.4: Periodicals, 1967-2001
Several scrapbooks in this subseries contain clippings from various trade publications. Some focus on Nordic Ware and Northland Aluminum Products in articles or advertisements while others contain industry, including competitors', product advertisements. There are several issues of trade periodicals with Nordic Ware related stories. Trade press clippings also are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 3, Public Relations, 1948-1992.
Most of these newsletters were for reference use with Nordic Ware's microwave cookware projects. With its extensive line of these microwave products, there was an active effort to stay up to date with the field. The firm also tried to find different kinds of foods and recipes that could be prepared using a microwave oven.
Series 9: Photographs, 1940s-2006, undated
This series consists of a wide range of photographic prints re-housed in archival sleeves and assembled into a single binder. The photographs are arranged roughly by image content and document the Dalquist family and employees; factory and offices scenes, including a series of black and white images by Mel Jacobsen, a commercial photographer; and product displays at trade shows and other locations. The photographs also include a few images of Nordic Ware products and of baked foods and black and white images of plastic molds created by Plastics for Industry. Most of the photographs are undated and many are unidentified. There is a View Master viewer with one viewing card containing photographs assembled for Nordic Ware's sixtieth anniversary in 2006. Series 2, David Dalquist Files, includes five photographs of foods baked in Bundt Pans. Series 3, Marketing and Sales Records, Subseries 1, General and Department Records, 1967-1995, has photographs of a factory outlet store and product displays.
Arrangement:
The collection is divided into nine series.
Series 1: Historical and Background Materials, 1940s-2006
Series 2: David Dalquist Files, 1963-1993
Series 3: Marketing and Sales Records, 1948-2004
Subseries 1, General and Department Records, 1967-1995
Subseries 2, Promotional and Trade Sales Materials, 1958-2004
Subseries 3, Public Relations, 1948-1992
Series 4: Engineering Department Records, 1950-1994
In 1946, the year he returned from Navy service in the Pacific, H. David (Dave) Dalquist (1918-2005) joined his brother Mark to launch a new manufacturing firm, Plastics for Industry, in Minneapolis. The two University of Minnesota graduates soon were making foundry patterns and industrial plastic products for area businesses, as well as aluminum consumer cookware. Among their earliest products were ebelskiver pans, krumkake irons, and rosette irons, essential kitchen tools for the area's large Scandinavian population. Their first employee, Donald Nygren, remained as head designer for many decades.
In 1950, the brothers bought Northland Aluminum Products, a small firm with a line of "Nordic Ware" products including griddles and steak platters. The same year, Dave Dalquist created a cast aluminum, fluted cake pan at the request of two local women, members of the Hadassah organization. The women sought to replicate a heavy mold used in Europe. Northland Aluminum registered the trademark "Bundt" for the new product and began to sell it to local department stores. (The women sold manufacturing "seconds" as a fund raiser for their group.) Mark Dalquist created a firm, Maid of Scandinavia, to market products by mail. It separated from Northland Aluminum in 1963. Over the years, Northland Aluminum increasingly used "Nordic Ware" to identify itself for marketing and public relations purposes.
Northland Aluminum created a subsidiary finishing and coating firm, Northland Color Anodizing Company, in 1962. In 1964, Northland became one of the first to license the use of Teflon from its inventor, DuPont, and non-stick products became an important part of the company's line. Northland also did coating work for many industries including medical, computer, and commercial food processing. For many years Northland also had a division to produce heads for video recording machines. Product sales reached $1,000,000 in 1964.
During the 1960s, Nordic Ware grew slowly, gradually increasing its product line to include specialty baking and cookware items and stove-top cookware. The company also expanded its production capacity and built its sales and marketing capabilities, including a national network of sales representatives working on commission. Dorothy Dalquist, Dave's wife, played a vital role in the company's history. She joined him at crucial annual sales conventions to demonstrate products, tested new products, and developed recipes for them in her home kitchen. Additionally, she represented the firm in public relations activities.
Although the Bundt Pan was only one of many Nordic Ware products, it became a national celebrity in 1966 when a Texas woman used it for her prize-winning Tunnel of Fudge Cake in the immensely popular Pillsbury Bake-Off Contest. In 1970, Nordic Ware licensed the Bundt trademark to Pillsbury for use with a line of cake mixes. Customers received a cake pan at a small additional price with the purchase of the packaged mix. Although this pan was spun of light aluminum, not cast like the original models, the Pillsbury promotion was very successful. In addition to the classic Bundt design, the company began producing special designs, including a cathedral, a castle, a rose, a heart, and, in 2006, a stadium shaped pan. The Bundt Pan continues to be the most popular cake pan in America, and the company estimates it has sold sixty million pans over the past six decades.
Despite the steady popularity of the Bundt Pan, Dalquist and his firm knew that the spike in Bundt Pan sales resulting from the Pillsbury promotion was temporary, and they continued their strategy of seeking new products to buoy overall sales revenues. In 1978 Nordic Ware developed a "new thermoset plastic molding technology to create an extensive line of cookware designed to work in both conventional and microware ovens."
In these same years, as microwave oven use rapidly spread, Nordic Ware developed its second celebrity product. Designed by the company's own engineers, the Micro-Go-Round was promoted in print and television advertising and is still its most successful product. Since then, Nordic Ware has introduced a wide range of new products, some of them successful (for example, nonstick Barbecue Grill Cookware), others not (including a device to create convection currents in a baking oven and a bicentennial cake platter). Northland Aluminum holds at least twenty-five patents for its products.
Today David Dalquist (born 1949) -- son of founder "Dave Dalquist" and, like his father, an engineer -- heads Nordic Ware. He has been involved with the company for his entire working life with major executive responsibilities since the early 1980s. David Dalquist's mother, Dotty, is on the Board of Directors and serves as Corporate Secretary. David's three sisters—Corrine, Linda, and Susan—are also involved in the business. The firm employs between 200 and 400 people and continues, as a point of pride, to manufacture its products in the United States. The family has refused numerous buyout offers. Nordic Ware has managed to design and market products for the large, low price retailers, including Wal-Mart, and for the upscale, specialty gourmet market. Williams-Sonoma, a leader in the latter field, has exclusive sales for a small number of new Nordic Ware products each year.
For its sixtieth anniversary, Nordic Ware produced a company history, H. David Dalquist, The Nordic Ware Saga: An Entrepreneur's Legacy (Kirk House Publishers, Minneapolis, 2006). The volume provides edited recollections of "Dave," many family members, and other employees drawn from oral history interviews. This finding aid is based largely on that information, other historical sources within the collection, and visits to Nordic Ware offices by National Museum of American History staff members Paula Johnson and Nanci Edwards (June 2006) and Paula Johnson and John Fleckner (August 2006).
Related Materials:
The Division of Work and Industry holds thirty-six objects from Nordic Ware (Accession # 2007.0034), including Bundt Pans in a variety of shapes, foundry patterns and molds for Nordic Ware products, a wood panel display of products manufactured by Plastics for Industry, three versions of the Micro-Go-Round, and other kitchenware products.
Provenance:
This collection was donated by Dorothy M. Dalquist and H. David Dalquist in 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents S. Newman Darby's development of the sailboard, which became known as the windsurfer through sketches, mechanical drawings, plans, patent specifications, legal documents, photographs, correspondence, notebooks, clippings, periodicals, and an 8mm film.
Scope and Contents:
The S. Newman Darby Windsurfing Collection, 1946-1998, documents the body of Newman Darby's inventive output as well as the development of the windsurfing industry. It consists of sketches, mechanical drawings, plans, patent specifications, legal documents, photographs, correspondence, notebooks, clippings, periodicals, an 8mm film and a videocassette. The collection is particularly rich in the material related to the development of the sailboard, including Darby's personal memoirs. It contains U.S. and foreign patents related to windsurfing as well as records and reports related to Darby's testimony in litigation and the recognition of the priority of his invention. the collections research value lies in the documentation of the invention of the windsurfer and the industry and culture it spawned. It documents the processes of invention and marketing of new devices. It is evidence of the full range of S. Newman Darby's imagination, life and career.
Arrangement:
The collection is divided into six series.
Series 1: Biographical materials, 1969-1982
Series 2: Inventions and designs, 1953-1990
Series 3: Darby Industries, 1982-1983
Series 4: History of windsurfing, 1944-1998
Series 5: Photographs, 1946-1997
Series 6: Audio-Visual materials, 1965-1997
Biographical / Historical:
S. Newman Darby is recognized as the first person in the United States to conceive of connecting a hand-held sail rig fastened with a universal joint to a floating platform for recreational use. He called it sail boarding in 1965, when he published his designs in Popular Science Monthly magazine. Although he and his brothers Ronald and Kenneth began manufacturing the boards through their company Darby Industries, they never applied for a patent.
S. Newman Darby (1928-2016) was born in West Pittston, Pennsylvania. He graduated from West Pittston High School in 1946. A sign painter and artist, like his father Sidney Darby, he studied drafting at the Pennsylvania State University extension school where he took chemistry, business, art, and photography courses for one year. His first invention, the Darby Dory, a folding rowboat dates from 1953. The sailboard developed out of Darby's experiments with a personal pontoon catamaran, each hull being big enough for one foot and designed to be operated with a hand-held sail and no rudder. By 1964 he had designed a universal joint that connected a mast to a flat bottom sailing scow. This board had a centerboard, tail fin and kite shaped free sail. Early tests were conducted on Trailwood Lake and the Susquehanna River, near West Pittston.
Today sail boarding is known as windsurfing. It adopted its name from Windsurfer International, a company Hoyle Schweitzer and Jim Drake established on the basis of a patent granted to them in 1970 for a "wind-propelled apparatus." In all essential qualities, their claims duplicated Newman Darby's earlier work.
After Schweitzer bought out Drake's share in 1973, he energetically promoted the sport and licensed manufacturing rights to more than 20 companies around the world. Schweitzer forcefully prosecuted patent infringements he perceived among windsurfer manufacturers and he threatened to sue the 1984 Olympic Committee should it authorize a board produced by a manufacturer not licensed by Windsurfer International.
Although he was aware of the growth of the sport and the profits flowing into Windsurfer International through its licensing activities, Darby was unable to mount a legal challenge to Schweitzer. His priority in the invention of the sport was overlooked and almost forgotten.
In the late 1970's, Mistral, a Swiss manufacturer sued by Windsurfer International in Germany, located Darby and presented his "prior art" as a defense. In the early 1980's, courts in the United States were asked to rule on the validity of the Windsurfer International patent. Newman Darby's prior art was at the center of the controversies. The court voided Windsurfer's original patent and Schweitzer was forced to apply for a reissue based on severely limited claims. He lost the use of "windsurfer" as a trademark. Schweitzer retained the reissued patent through further challenges until it expired in 1987. The example of Newman Darby has become a textbook case of the importance of thorough searches for "prior art" for patent attorneys.
Following completion of the patent litigation Darby designed original sail rigs for Mistral in Europe and Horizon in the United States. In 1982 Newman entered into a new partnership with his brothers Ronald and Kenneth and formed NRK, Inc., to design and manufacture windsurfing boards, training devices and to produce written and video documentaries of his contributions to the history of the sport.
Naomi Albrecht Darby, Newman's wife, sewed the first sails for the boards and participated in their testing and marketing. She documented Darby's inventions through the years in photographs and moving images. Over the years, Darby has worked on numerous inventions--most of them related to wind propulsion. Like many independent inventors, Newman Darby conceives of his ideas, executes all of the mechanical plans, builds his own prototypes and tests them. Darby continues to research improvements in windsurfing and to teach courses in boat building and design.
Related Materials:
An original sailboard, rig, mast and daggerboard from the same period are also housed in the Pennsylvania State Museum at Harrisburg.
Separated Materials:
The Division of Culture and the Arts (now Division of Cultural and Community Life) holds artifacts relating to S. Newman Darby and his invention of the windsurfer, including an original board, boom and mast, and sail dating from 1964. See accessions #1998.0086 and #1998.0323.
Provenance:
Most of the collection was donated to the Archives Center of the National Museum of American History by S. Newman Darby and his wife Naomi on February 3, 1998.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Gerber Scientific Instrument Company (Hartford, Conn.). Search this
Extent:
75 Cubic feet (182 boxes)
Type:
Collection descriptions
Archival materials
Articles
Marketing records
Photographs
Speeches
Correspondence
Catalogs
Clippings
Patents
Business records
Manuals
Legal documents
Date:
1911 - 1999
Summary:
Records document the Gerber Scientific Instrument Company, Hartford, Connecticut, and its four subsidiaries: Gerber Garment Technology, Inc., Gerber Scientific Products, Inc., Gerber Systems Corp., and Gerber Optical, Inc. Gerber Scientific designs, develops, manufactures, markets and services computer aided design and computer aided CAD/CAM systems. The records include correspondence, memoranda, product literature, trade literature, patent records, instruction manuals, proposals, engineering records, photographs, technical reports, drawings, press releases, and newspaper clippings.
Scope and Contents:
The Gerber Scientific Instrument Company Records document the company's designs, development, manufacture, and marketing of computer-aided design and computer-aided CAD/CAM systems. The records are arranged into twelve series and consist of Personal, Corporate Records, Engineering Department Records, Product Literature, Instruction Manuals/User Guides, Proposals, Photographs, Trade Literature, Press Releases and Newspaper Clippings, Patent Records, Lectra Systèmes Litigation Materials, and Audio Visual Materials.
Series 1, David R. Pearl, 1968-1984, contains three volumes of diaries kept by David R. Pearl, President of Gerber Garment Technology. The diaries were maintained by Pearl from July 21, 1968 to June 6, 1977, to document Pearl's and H. Joseph Gerber's activities concerning the development of the technology and the establishment of a business to market computer-controlled fabric cutting devices. One notebook contains some materials later than 1977. There are diary entries for September 12, 1979, February 1, 1980, and October 29, 1984.
Series 2, Corporate Records, 1968-1999, includes administrative records, an Industrial Projects Eligibility Review, annual reports, shareholders reports, newsletters, New York Stock Exchange (NYSE) materials, Securities and Exchange Commission (SEC) materials, Gerber Museum documents, and empty Gerber Scientific Instrument Company binders. The administrative documents consist of a corporate history, mission statement, organizational chart, company map, time line and biographies of key corporate personnel. There are two organizational charts: one for the Engineering Organization (software, mechanical and electrical divisions) from 1987 and one for the subsidiary Gerber Garment Technology, Inc. (Gerber Garment Technology (GGT)), dated 1985. Additional organizational charts can be found with the 1968 annual report. The Industrial Projects Eligibility Review was submitted to the Connecticut Development Authority by Gerber Scientific Intsrument (GSI) to facilitate financing for future expansion of the company. A copy of the company's articles of incorporation are here. The newsletters included in this series are in-house publications for employees only. The newsletter Communiqué, 1960, is in Series 4, Product Literature. The NYSE materials include press releases, photographs, the listing application to the NYSE and printed material about Gerber Scientific, Inc. joining the NYSE in October 1980. Gerber Scientific is traded on the Stock Exchange as GRB. The Securities and Exchange Commission files contain Form S-3, a registration statement and the Annual Report, and Form 10-K for Gerber Scientific, Inc. The Gerber Museum file includes photographs of artifacts and a 1996 memo and fax discussing the establishment of a museum to honor H. Joseph Gerber.
Series 3, Engineering Department Records, 1966-1990, is the largest series and is arranged alphabetically by the engineer's last name and then alphabetically by subject/topic. The records include the files of: Ed LaGraize, David Logan, Bud Rich, Ron Webster, and Ken Wood. The majority of engineering files belong to David Logan. Logan joined Gerber Scientific Instrument in 1957 as a project engineer. From 1959 to 1961, he was chief engineer and then became Vice President of Engineering from 1961 to 1963. From 1963 to 1980, Logan served as Senior Vice President of Engineering. He holds several patents, primarily in the field of plotting devices and control systems. The engineering files contain technical memoranda, correspondence, drawings, product literature, trade literature, notes, and drawings.
Series 4, Product Literature, 1953-1996, contains informational sheets for a variety of products available from Gerber Scientific, Inc. and its subsidiary companies. Gerber Scientific Instrument (GSI) creates designs, manufactures and promotes data reduction equipment of many types. Data reduction equipment allows complex mathematical problems to be solved quickly and accurately. Both analogue and digital systems are offered. The bulk of the product literature falls into the following categories: instruments, data reader systems, recorders, special scanning tables, oscillogram amplitude tabulators, standard system scanners, and plotters. The series is arranged alphabetically by name of product with a few exceptions.
Series 5, Instruction Manuals/User Guides, 1953-1980, undated, is divided into two subseries, Gerber Scientific Instrument Company manuals and other companies' manuals. This series contains instruction manuals, maintenance manuals, and users' guides for a variety of Gerber Scientific, Inc. products. The Gerber System Model 1434, Ultra Precise Artwork Generator which provides precision photo-plotting on photo-sensitive material is well represented among the manuals. The other companies represented include Bendix Industrial Controls and the KOH-I-NOOR Rapidograph, Inc.
Series 6, Proposals, 1961-1980, consists of bound certified and signed technical and bid proposals completed by Gerber Scientific Instrument Company detailing available and actual estimated costs and pricing data for Gerber products. The proposals were assembled for specific companies such as North American Aviation.
Series 7, Photographs, 1948-1974, undated, is further divided into three subseries: Product and Client Files, 1966-1974, undated; Gerber Scientific Instrument (Gerber Scientific Intsrument (GSI) Corporate, 1948-1970, undated; and Numerical, 1966-1974, undated photographs. The majority of photographs are 8" x 10" black-and-white prints. The product and client file photographs are arranged alphabetically. The Gerber Scientific Instrument (GSI) corporate photographs include photographs of GSI buildings both interior and exterior shots, employees, employee functions such as banquets, annual meetings, tours, stockholder meetings, and trade shows. The numerical photographs are arranged numerically according to the number assigned on the reverse of the photograph. Some of the numerical photographs are identified by product name, but others are labeled unidentified.
Series 8, Trade Literature, 1947-1992, is arranged alphabetically by company name. The trade literature in this series is from competitors or from companies that used Gerber products.
Series 9, Press Releases and Newspaper Clippings, 1943-1996, is divided into two subseries, Press Releases, 1972-1982 and Newspaper Clippings, 1943-1996. The press releases are arranged chronologically. This series contains information on H. Joseph Gerber, his company and its subsidiaries, and the garment and apparel industry. The newspaper clippings are arranged chronologically and include a wide variety of local Connecticut and United States newspapers and industry specific magazines such as Bobbin and Apparel Industry.
Series 10, Patent Records, 1911-1985, contains copies of patents, correspondence with patent attorneys and the United States Patent and Trademark Office, patent search results, and other legal filings associated with the patenting process. The materials are arranged chronologically with the name of the equipment or instruments being patented noted.
Series 11, Lectra Systèmes Litigation Materials, 1968-1990, contains documents that mainly deal with Lectra (France), but there are documents about patent infringement for Lectra (Japan) and Lectra (United Kingdom). The materials consist of depositions by David Pearl, then president of Gerber Garment Technology, and David Siegelman, then Vice President and General Manager for Lectra Systèmes, Inc., in the United States. Confidential progress reports, memoranda, correspondence, competition reports, drawings and sketches, notes, and other documents summarize events in the litigation history.
Lectra Systèmes was formed on November 12, 1973 at Bordeaux-Cestas (France) by two visionary engineers, Jean and Bernard Etcheparre. They developed a computer system, the LECteur-TRAceur 200, which automatically calculated and plotted all sizes of an item of apparel. The Lectra Systèmes litigation materials document Gerber Garment Technology's claim that Lectra infringed upon Gerber's line of cutting machines. The specific patents being infringed are United States patents: 3,955,458; 4,205,835; and 3,765,289. In September 1986, Lectra introduced a new line of cutting machines that cost roughly half as much as Gerber's top-of-the-line competing system. Gerber Garment Technology filed suit in the United States and France as Gerber Garment Technology, Inc. v. Lectra Systems, Inc. Civil Action No. 1:86-cv-2054CAM. In 1992, Lectra Systems, Inc., appealled the judgment of the United States District Court for the Northern District infringement of Gerber's U.S. Patent No. 3,955,458 ('458 patent) and denied Lectra's claim that Gerber's U.S. Patent No., 4,205,835 ('835 patent) is unenforceable.
Series 12, Audio Visual Materials, 1986-1998, includes 3⁄4" U-matic, 1⁄2" VHS, audio cassettes, BetaCam SP, and one Super 8mm color, silent camera original reversal film. The majority the of audio visual materials cover interviews with H. Joseph Gerber, the National Technology of Medal ceremony, and sales and marketing footage for various Gerber products.
Arrangement:
The collection is organized into twelve series.
Series 1: David R. Pearl Materials, 1968-1984
Series 2: Corporate Records, 1968-2002
Subseries 2.1: Administrative, circa 1977-1995
Subseries 2.2: Industrial Projects Eligibility Review, undated (contains articles of incorporation for Gerber Scientific)
Series 9: Press Releases and Newspaper Clippings, 1943-1998
Subseries 9.1: Press Releases, 1972-1998
Subseries 9.2: Newspaper clippings, 1943-1996
Subseries 9.3: Articles, 1969-1991
Series 10: Patent Records, 1911-1985
Series 11: Lectra Systèmes Litigation Materials, 1968-1990
Series 12: Audio Visual Materials, 1986-1998
Biographical / Historical:
Heinz Joseph "Joe" Gerber was born in Vienna, Austria, on April 17, 1924. In 1940, Gerber escaped the Nazis and immigrated to New York City and then to Hartford, Connecticut, with his mother Bertha Gerber, a dressmaker. Gerber's father, Jacob, is presumed to have died in a concentration camp. Gerber attended Weaver High School and graduated in two years (1943). He attended Rensselaer Polytechnic Institute (RPI) in Troy, New York, on a scholarship and earned a bachelor's degree in aeronautical engineering in 1947. As a junior at RPI, Gerber developed the Gerber Variable Scale, his first invention. The earliest version of the variable scale was fashioned from an elastic band removed from a pair of pajamas. Gerber created a rubber rule and scale that could flow with a curve, expand, contract, and turn a corner. The scale allows for direct reading of curves, graphs, and graphical representations, giving direct numerical readings of proportions, spacing and interpolation. The Variable Scale became the building block of what would become Gerber Scientific Instrument Inc.
With financial assistance from Abraham Koppleman, a newspaper and magazine distributor in Hartford, Gerber and Koppleman formed a partnership and incorporated Gerber Scientific Instrument Company in 1948. Gerber served as president, Koppleman as treasurer, and Stanley Levin as secretary. The manufacture of Variable Scale was jobbed out and the distribution was conducted from Hartford. Gerber also worked as a design analytical engineer for Hamilton Standard Propellers of United Aircraft and for Wright Patterson Air Force Base in Dayton, Ohio. Shares of Gerber Scientific Instrument Company were eventually sold to the public in 1961, and in 1978, the company changed its name to Gerber Scientific, Inc. In the 1960s and 1970s, Gerber developed the first series of precision, computer-driven cutting systems for the apparel industry called the Gerber Cutter. The cutters introduced automation to the garment industry. In 1967, Gerber realized that the U.S. garment industry, due to a lack of automation, was faced with increasing overseas competition. Gerber's solution was to engineer the GERBERcutter S-70, a machine that cuts apparel quickly and effectively while using less cloth.
Gerber holds more than 600 United States and foreign patents. Many of his patents relate to the United States apparel industry. In 1994, Gerber was awarded the National Medal of Technology by President Clinton for helping to revolutionize the optical, garment, automotive, and other industries. His pioneering achievements include:
-a generation of data readers (electromechanical devices that converted graphical data directly into computer readable format);
-projection systems that interactively converted information from aerial photographs for use in computers;
-devices that plotted digital output data from computer cards or tape;
-digital numerically-controlled drafting machines which verify the accuracy of the cutting path of numerical machine tools;
-a photoplotter (drafting machine configured with a unique light source to directly draw high accuracy layouts of printed circuit board masters on photographic film or glass with light beams); and
-systems with laser technology to draw at high speeds.1
Subsequent subsidiaries of Gerber Scientific, Inc., were: Gerber Garment Technology, Inc. (GGT); Gerber Scientific Products, Inc. (GSP); Gerber Systems Corp. (GSC), and Gerber Optical, Inc., (GO). GGT makes computer-controlled cutting and design equipment for apparel, automotive, aerospace and other industries. GSP produces systems for sign-making and graphic arts industries. GSC makes production systems for printing, industrial machinery and other industries. GO makes equipment for the optical-lens manufacturing industry.2
In 1954, Gerber married Sonia Kanciper. They had a daughter, Melisa Tina Gerber, and a son, David Jacques Gerber. H. Joseph Gerber died on August 9, 1996, at the age of 72.
Sources
1 National Medal of Technology, 1994.
2 W. Joseph Campbell, "High Tech and Low Key as Gerber Scientific Mounts a Recovery Philosophy that Reflects Innovative Founder," Hartford Courant, May 16, 1994.
Related Materials:
Materials in the Archives Center
Gerber Fabric Cutter Video Documentation, February 1996 (AC0609)
This videohistory documents the inventor, engineers, assembly workers, operators and other technicians who worked with the computer-controlled fabric cutter.
Heinz Joseph Gerber Papers (AC1336)
This collection documents Joseph Gerber's personal life including his highschool and college years, correpondence with family and friends, and speeches given by Gerber throughout his life.
Provenance:
The collection was donated by David Gerber, son of H. Joseph Gerber, on December 23, 2006.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances.
Scope and Contents:
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances. Includes company ledgers, preliminary sketches, blueprints, correspondence, a video cassette, and photographs.
The Joseph B. Friedman Papers encompass the years 1915-2000, with the bulk of the material ranging between 1925 and 1965. This collection is a near complete source for the understanding inventive process of an American entrepreneur. In the case of the flexible straw, the evolution of the invention can be traced from early concept drawings through its manufacture and production, to the development of advertising and marketing materials. Records of necessary design modifications in the flexible straw and legal issues concerning Friedman's invention through its various stages are present here. In addition to providing a detailed linear account of the flexible straw, these papers reflect the varied interests and additional accomplishments of Friedman's invention career. The collection is arranged in three series to reflect the subjects of the material, namely personal papers, invention materials, and corporate records. Materials within each series are arranged by topic and type, and then chronologically.
Series 1: Personal Records (c.1920s-1940) contains family photographs, personal correspondence, education and employment records. Friedman's education records are in Subseries A, while the records of his careers in optometry, insurance and real estate are contained in Subseries B. Subseries C contains personal financial records, including bank statements and income tax returns. Correspondence, photographs, family history items and death certificate are located in Subseries D.
Series 2: Invention & Patent Materials (1915-1967) consists of invention records that include original concept drawings, legal records and patents, marketing correspondence, and the business records of Friedman's sole proprietorship invention business, the Commercial Research Company. It is important for researchers to note that information on the assignment of straw patents and their machinery, all associated legal records to those specific issues, as well as patent defense case research, and straw advertising and marketing after 1938 may be found in Series 3. Series 2 is divided into several subseries. Subseries A - I are patented inventions arranged chronologically by patent issue date, and include research and development, legal records and correspondence, and advertising and marketing materials. Subseries J - M contain unpatented inventions and business records, as well as multiple concept drawings and invention lists that refer to both patented and unpatented inventions. Researchers interested in the conceptual development of the straw should review the information contained not only in Subseries E: Drinking Tube and Subseries H: Flexible Straw, but also in Subseries L: Invention Lists & Drawings for straw ideas that were drawn on lists or sketches with other concepts. Additionally, researchers interested in the manufacturing device for the straw should review Subseries I: Apparatus & Method for Forming Corrugations in Tubing, as well as Subseries K: Unpatented Inventions, for the Flexible Straw & Method of Forming Same information.
Series 3: Flex-Straw Corporate Records (1938 - 1967) includes correspondence relating to the company and its formation, financial statements, tax returns, legal documents, patent assignments, royalty information, patent defense case research and records, and documents pertaining to the advertising and marketing of the flexible straw. Researchers should note that all conceptual and developmental details relating to the straw and its manufacture, as well as the original patents and their specifically associated legal correspondence can be found in Series 2. Series 3 is divided into several topically arranged subseries. Subseries A consists of the organizational materials for the company, including the minutes, by-laws and limited employee records. This subseries also contains two day books belonging to Joseph B. Friedman recording his appointments and personal notes from 1947 and 1950. Subseries B includes company related correspondence, organized by the correspondent. It begins with general correspondence, from 1939 - 1963, and continues with the letters of Bert Klein (1945 - 1950), David Light & Harry Zavin (1938 - 1962), and Betty Friedman (1940 - 1954). Much of the operational information on the company may be found in the letters Betty Friedman wrote and received from her brother. Subseries C holds the financial records of the company, including financial statements, ledgers, bank statements, check books, tax returns and royalty statements. Subseries D consists of legal records and correspondence, including such topics as changes in entity type, patent assignments, fair trade agreements and patent defense. Subseries E contains the advertising and marketing records of the company. This includes published material relating to the Flex-Straw specifically, as well as some advertising for flexible straws in general. Pencil concept drawings of Flex-Straw packaging and advertising art are drawn on the reverse of Pette calendar pages, and international advertising materials for the product are also present. Product testimonials, distributor bulletins, and corporate letterhead that traces the progression of company locations can also be found here.
Arrangement:
The collection is ivided into three series.
Series 1: Personal Records, circa 1920s-1940
Series 2: Invention and Patent Materials, 1915-1967
Series 3: Flex-Straw Corporate Records, 1938-1969
Biographical / Historical:
Joseph B. Friedman (1900 - 1982) was an independent American inventor with a broad range of interests and ideas. Born in Cleveland, Ohio on October 9, 1900, Joseph was a first generation American and the fifth of eight children for Jacob Friedman and Antoinette Grauer Friedman. By the age of fourteen, he had conceptualized his first invention, the "pencilite" lighted pencil, and was attempting to market his idea. Over the course of his inventing career, he would experiment with ideas ranging from writing implements to engine improvements, and household products to sound and optic experiments. He was issued nine U.S. patents and held patents in Great Britain, Australia and Canada. His first patent was issued for improvements to the fountain pen on April 18, 1922, (U.S. patent #1,412,930). This was also the first invention that he successfully sold, to Sheaffer Pen Company in the mid 1930s. In the 1920s, Friedman began his education in real estate and optometry. He would use both of these careers at different points in his life to supplement his income while improving his invention concepts. Although he was working as a realtor in San Francisco, California, the 1930s proved to be his most prolific patenting period, with six of his nine U.S. patents being issued then. One of these patents would prove to be his most successful invention - the flexible drinking straw.
While sitting in his younger brother Albert's fountain parlor, the Varsity Sweet Shop in San Francisco, Friedman observed his young daughter Judith at the counter, struggling to drink out of a straight straw. He took a paper straight straw, inserted a screw and using dental floss, he wrapped the paper into the screw threads, creating corrugations. After removing the screw, the altered paper straw would bend conveniently over the edge of the glass, allowing small children to better reach their beverages. U.S. patent #2,094,268 was issued for this new invention under the title Drinking Tube, on September 28, 1937. Friedman would later file and be issued two additional U.S. patents and three foreign patents in the 1950s relating to its formation and construction. Friedman attempted to sell his straw patent to several existing straw manufacturers beginning in 1937 without success, so after completing his straw machine, he began to produce the straw himself.
The Flexible Straw Corporation was incorporated on April 24, 1939 in California. However, World War II interrupted Friedman's efforts to construct his straw manufacturing machine. During the war, he managed the optometry practice of Arthur Euler, O.D., in Capwells' Department Store in Oakland, California, and continued to sell real estate and insurance to support his growing family. Joseph obtained financial backing for his flexible straw machine from two of his brothers-in-law, Harry Zavin and David Light, as well as from Bert Klein, a family associate. With their financial assistance, and the business advice of his sister Betty, Friedman completed the first flexible straw manufacturing machine in the late 1940s. Although his original concept had come from the observation of his daughter, the flexible straw was initially marketed to hospitals, with the first sale made in 1947.
Betty Friedman played a crucial role in the development of the Flexible Straw Corporation. While still living in Cleveland and working at the Tarbonis Company, she corresponded regularly with her brother and directed all of the sales and distribution of the straw. In 1950 Friedman moved his family and company to Santa Monica, California. Now doing business as the Flex-Straw Co., sales continued to increase and the marketing direction expanded to focus more strongly on the home and child markets. Betty moved west in 1954 to assume her formal leadership role in the corporation. Additional partners and investors were added over time, including Art Shapiro, who was initially solicited as a potential buyer of the patent. On June 20, 1969, the Flexible Straw Corporation sold its United States and foreign patents, United States and Canadian trademarks, and licensing agreements to the Maryland Cup Corporation. The Flexible Straw Corporation dissolved on August 19, 1969.
Dr. Joseph Bernard Friedman died on June 21, 1982. He was survived by his wife of over 50 years, Marjorie Lewis Friedman, his four children Judith, Linda, Pamela and Robert, and seven grandchildren
Separated Materials:
"Straw samples and an original dispensing device (ice cream disher) are located in the Division of Culture and the Arts (now Division of Cultural and Community Life).
A mandrel prototype from the original flexible straw manufacturing machine is held by the Division of Work and Industry."
Provenance:
Daughters Judith B. Rosen, Linda A. Reiss and Pamela B. Leeds, and son Robert A. Friedman donated this collection and its related artifacts to the Archives Center of the National Museum of American History on May 1, 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers documenting William R. Stone's involvement in the invention and development of the microwave for industrial and home use. The collection includes biographical information; patents, and other invention related papers; photographs; design drawings; internal company papers and memoranda; Stone's research and reports, especially on the subject of microwave safety; and trade literature relating to products for both industrial and home use.
Arrangement:
1 series.
Biographical / Historical:
Stone was an engineer for Raytheon. He was involved in the invention and development of microwave ovens for industrial uses, such as for ink drying, rubber vulcanization, and later for home use.
Provenance:
Donated to the Archives Center in 2014 by Robin Hoffman, William Stone's daughter.
Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
National Museum of American History (U.S.). Division of Engineering and Industry Search this
Extent:
1 Cubic foot (3 boxes)
Type:
Collection descriptions
Archival materials
Patents
Charts
Technical notes
Photographs
Technical reports
Lectures
Correspondence
Diagrams
Date:
1952-1984
Summary:
Papers, mostly technical, relating to Caruthers' development of automated machine tools. The papers include technical reports and notes; schematics for specific inventions including diagrams, graphs, photographs and plans bound together; patents and related correspondence; operators' manuals; copies of papers delivered by Caruthers at engineering events; and assorted trade literature.
Scope and Contents note:
This collection consists largely of bound copies of technical manuals, providing information on automatic machine control equipment, including its operation, servicing and parts. The papers include technical reports and notes; schematics for specific inventions including diagrams, graphs, photographs and plans bound together; patents and related correspondence; operators' manuals; copies of papers delivered by Caruthers at engineering events; and assorted trade literature. Published materials include a book co-authored by Caruthers. A partial personnel history of F. P. Caruthers is included together with his hand-written notebooks.
Arrangement:
1 series.
Biographical/Historical note:
Felix P. (Phil) Caruthers was born in Brooklyn, N.Y. (ca. 1915) and took an early interest in radio, constructing his own transmitter at age nine. He continued this interest, obtaining an advanced-class amateur license. After graduating Princeton University (BSEE 1938) Caruthers joined EBASCO Services, specializing in long-distance high-voltage utility systems.
After Pearl Harbor, Caruthers enrolled in a course at Brooklyn Polytechnic Institute specializing in radio wave analysis and pulse techniques which predated radar. When the instructor was called to a government assignment, Caruthers took over his place and completed the course. He then volunteered in the U.S. Navy and was assigned to a program under Sperry Gyroscope Co. which was developing night fighter aircraft and radar. Promoted to the rank of Lieutenant, Caruthers was put in charge of all plants producing this equipment. Later, he was assigned to work on antennas and other components of radar equipment.
On his return to civilian life, Caruthers joined Thomson Equipment Co. as vice president and chief engineer, producing precision machined products and metal toys. Later, the firm's output shifted to machine tools, which Thomson not only manufactured but also designed, introducing new concepts of machine control.
In 1968 Caruthers organized Caruthers & Associates, Inc., consultants to various industrial firms, and also served as Director of Engineering of Industrial Control Equipment for the Bendix Corporation.
Provenance:
Collection transferred by Division of the History of Technology, National Museum of American History, Engineering and Industry Collections.,12th Street and Constitution Avenue, N.W., Washington, D.C. 20560.,Transfer.,ACNMAH 812; Nonacc. No. 2002.3050.
Restrictions:
Collection is open for research. Register by Robert S. Harding and Don Darroch, 2 pp., avaiable in repository.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Ralph H. Baer was a German-born ordnance specialist, inventor, and engineer. He was a pioneer of early videogame technology. The papers include autobiographical materials; firearms notes, manuscripts, and photographs; and videogame and television engineering notes, diagrams, schematics, and video documentation.
Scope and Contents:
The Ralph Baer Papers include autobiographical materials and an extended oral history interview. The Papers also include materials about military small arms created by Baer during his World War II service. The largest portion of the collection documents Baer's work on video games.
Arrangement:
The collection is arranged into 12 series.
Series 1: Autobiographical Documents, 1962-2006
Subseries 1.1: Manuscript, book and other documents, 1962-2006
Subseries 1.2: Other Media: CDs, VHS videos, periodical, 1991, 2000-2003
Series 2: WW II Small Arms Documents, 1943-1953
Subseries 2.1: Correspondence, 1950-1953
Subseries 2.2: Writings and notes, 1943-1948
Subseries 2.3: Drawings and schematics, undated
Subseries 2.4: Manuals and encyclopedias, 1943
Subseries 2.5: Photographs, 1945
Series 3: Hans Otto Mauksch Materials, 1944-1964
Subseries 3.1: Personal background information, 1944, 1945, 1946, 1964
Subseries 4.4: TV game development documentation, 1966-1968
Series 5: Sanders Associates, Transitron, and Van Norman Industries, 1952-2003
Series 6: Product Development Documents, 1974-2015
Series 7: Product Guides and Technical Support, 1943-2011
Series 8: Legal and Patent Documents, 1966-2014
Series 9: Writings and Notes, 1946-1999
Series 10: Miscellaneous, 1961-2012
Series 11: Correspondence, 1983-2014
Series 12: Publicity and Awards, 1979-2015
Biographical / Historical:
Ralph H. Baer (1922-2014) was born in Germany and immigrated to the United States with his family in 1938. A graduate of the National Radio Institute (1940), Baer worked as a radio technician in the New York City area, servicing all types of home and auto radios. During World War II, Baer served in the United States Army, one year stateside, and two years in Europe. He was assigned to Military Intelligence and became an expert on military small arms. Baer returned to the United States with eighteen tons of foreign small arms for use in exhibits at Aberdeen, Maryland; Springfield, Massachusetts Armory; and Ft. Riley, Kansas.
After the war, Baer attended the American Television Institute of Technology in Chicago, graduating with a BS in television engineering. In 1949, Baer joined a small electro medical equipment firm, Wappler, Inc., as their chief engineer. He designed and built surgical cutting machines, epilators, and low frequency pulse generating muscle-toning equipment. In 1951, Baer moved to Loral Electronics of Bronx, New York as a senior engineer, designing power line carrier signaling equipment for IBM. During 1952-1956, Baer worked at Transitron, Inc., in New York City as a chief engineer and later as vice president. In 1956, Baer joined Sanders Associates in Nashua, New Hampshire building airborne radar components. He became manager of the Electronic Design Department at Sanders and eventually Division Manager and Chief Engineer for Equipment Design. Baer retired in 1987.
At Sanders in 1966, Baer began an independent project experimenting with ways for consumers to interact with standard home television sets. Development of interactive TV Game (TVG) ideas became a company-supported project continued by Baer and assisted by William H. Harrison and William T. Rusch (download the TV Game chronology prepared by Ralph Baer in 2006). By mid-1967, ping pong videogames were played inside Sanders, patent disclosures were applied for, and hardware was designed. Baer and his associates called the devices they were developing "boxes" and numbered the various versions one through seven. In 1971, Magnavox became Sanders Associates's first videogame licensee. Between 1972 and 1975, Magnavox produced and sold over 700,000 units of Odyssey, a set of games played on its television receivers. Atari became a licensee in 1976 after the first of many lawsuits won by Sanders in pursuit of patent infringements.
During his tenure at Sanders and thereafter, Baer was a prolific inventor. His creations included many electronic toys and games and other consumer electronic products. Among the better known products based on Baer's work are Milton Bradley's Simon, Galoob's Smarty Bear Video, and Kenner's Laser Command. In 2004 President George W. Bush awarded Baer the National Medal of Technology.
Baer married Dena Whinston in 1952 and they had three children, James, Mark, and Nancy. Ralph Baer died on December 6, 2014, at the age of 92.
Related Materials:
Materials at the Archives Center, National Museum of American History
Ralph H. Baer Innovative Lives Presentation, August 15, 2009 (AC1179)
The presentation documents a moderated conversation about Baer's life and work. Baer reenacts, with his partner William Harrison, the first time he played "Odyssey," the first home video game for the consumer market, which he invented, and answers questions from the audience. Materials include original video (born digital), master videos, and reference videos.
Materials at Other Organizations
Brian Sutton-Smith Library and Archives of Play at The Strong
Ralph H. Baer Papers, 1968-2010 inclusive; 1975-1998 bulk
The Ralph H. Baer papers are a compilation of correspondence, game designs, drawings, notes, reference materials, photographs, product descriptions, digital videos, schematics, electronic components, and manuals utilized by Ralph H. Baer throughout his lengthy career in the toy and game industry. The bulk of the materials are from 1975 through 1998.
U.S. Ordnance Museum, Fort Lee, Virginia
Materials consist of data on foreign small arms brought back from Europe in 1946 by Ralph H. Baer.
Museum of the Moving Image, Astoria, New York
Holdings include set of seven recreations of "TV game" prototypes originally created between 1966 and 1969, donated by pioneering game developer Ralph Baer. One of Baer's game prototypes, known as the "Brown Box," was licensed by Magnavox and released in 1972 as the Magnavox Odyssey, the world's first commercial home video game console.
University of Texas, Austin, Briscoe Center for American History
Ralph H. Baer "Brown Box" replica, 1952-1983, 2006-2012
The Ralph H. Baer "Brown Box" replica includes a fully-functional replica of Ralph Baer's "Brown Box," the prototype video game console that was used as the basis of the Magnavox Odyssey in 1972. The collection also contains related research materials.
Separated Materials:
The Division of Medicine and Science holds artifacts related to this collection including early video game prototypes and TV Game products.
TV Game Unit #1 (TVG#1); 1966; vacuum tube spot generator with Heathkit IG-62 Generator (See Accession 2006.0102.01)
Heathkit IG-62; used with TVG #1 (See Accession 2006.0102.02)
TV Game Unit #2 (TVG #2), aka the "Pump Unit," 1967; large aluminum chassis with wooden "pump" handle (See Accession 2006.0102.03)
TV Game Unit #7 (TVG#7), aka "Brown Box," 1967/1968; prototype for Magnavox Odyssey (See Accession 2006.0102.04)
Cardboard program cards for use with Brown Box (See Accession 2006.0102.05)
Lightgun, 1967/1968; game accessory for Brown Box (See Accession 2006.0102.06)
TV Game Unit #8, 1968; "de/dt" (velocity responsive) ballgame chassis for use with Brown Box (See Accession 2006.0102.07)
Magnavox Odyssey (Model ITL200) video game unit, 1972; with all accessories in the original carton (See Accession 2006.0102.08)
Milton-Bradley Company SIMON handheld microprocessor-control game, 1978 (See Accession 2006.0102.09)
Ideal Toy Company MANIAC microprocessor-control game, 1979, in original box with game instructions (See Accession 2006.0102.10)
Golf Game accessory, 1968; golf ball mounted on joystick handle for use with Brown Box (See Accession 2006.0102.11
"Brown Box" programming card, target shooting, 1967 (See Accession 2006.0102.12)
Provenance:
The collection was donated by Ralph H. Baer in 2003.
Restrictions:
The collection is open for research use. Gloves must be worn when handling unprotected photographs and negatives.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions. Copyright held by the Smithsonian Institution.
The collection is open for research use. Gloves must be worn when handling unprotected photographs and negatives.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Charlotte Cramer Sachs Papers, 1905-2002, Archives Center, National Museum of American History, Smithsonian Institution.
Watson, Paul Gristock, 1900-1966 (naval officer) Search this
Extent:
1 Cubic foot (3 boxes)
Type:
Collection descriptions
Archival materials
Sales catalogs
Technical literature
Correspondence
Black-and-white photographic prints
Date:
1960-1965
Summary:
The collection documents the early development of radio apparatus.
Scope and Contents:
The collection consists of five loose leaf binders labeled Historical Notes Concerning the Invention and Early Development of the Electron Tube. The binders contain articles reproduced by Watson from the diaries and publications of several radio developers as well as chapters written by Watson himself. Concentrating most heavily on Lee de Forest's invention of the "audion" electrolytic receiver and amplifier between 1902 and 1907, Watson narrates the story of the electron vacuum tube. The three-electrode tube patented by de Forest combined all of the technology of Edison and Marconi into an extremely efficient and high-frequency-producing radio device. After 1915 transmissions through the air from Arlington, Virginia to both San Francisco and the Eiffel Tower, the age of the electron vacuum tube had arrived. Several companies sought rights to its development, and Watson's combination of personal insight and original material brings order to these early days of wireless communication.
The collection also includes a one-volume book on the Arlington, Virginia radio transmitter; a five volume study of the electron tube's development; and a folder of miscellaneous materials. The single volume is a 1965 work which tells the story of the National Electric Signaling Company (NESCO) and Naval involvement at the Arlington short wave radio transmission station. Built in 1909 by NESCO, this station was originally equipped with a huge 100 kilowatt spark transmitter in an effort to concentrate all Atlantic Naval communication and to provide a means of directly signaling the West Coast. A more effective and compact kilowatt arc or "continuous wave" transmitter was added in 1913, and in 1924 several vacuum tube transmitters superseded both former types. This work is the story of that transition.
The five volume set contains an overview of wireless development throughout the twenties and beginning with the vacuum tube development. The first volume discusses de Forest's life's work, the manufacture of his "audions", General Electric radio-receiving tube progress, and selected quotes from de Forest's letters to Watson. The second volume narrates Watson's experience with amateur radio, radio in the U.S. Navy, early radio organizations, and General Electric and Westinghouse developments. The third volume provides a list of brand names and manufacturers of electron tubes and a series of photographs of Watson's personal tube collection. The fourth volume develops de Forest's pre-"audion" days and discusses his company's line of radio equipment. The fifth and final volume contains a catalogue of Marconi brand equipment and several illustrated chapters on naval radio in World War I, including the 1915 Arlington experiments. The miscellaneous materials consists of one folder of advertisements for various radio vacuum tube manufacturers and complete photographs of Watson's private tube collection.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
Paul Watson (1900-1966) was a retired naval commander and collector of electron tubes and material documenting them.
Related Materials:
Materials in the Archives Center
George H. Clark Collection of Radioana (AC0055)
Materials at the National Museum of American History
Electron tubes related to Watson are in the Division of Work and Industry.
Provenance:
No acquisition paperwork is extant.
Restrictions:
The collection is open for research use.
Researchers must handle unprotected photographs with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers document Henry Booth's invention, use, and marketing of the PhotoMetriC custom tailoring system.
Scope and Contents:
The Henry Booth Collection, 1942-1974, focuses primarily on the PhotoMetriC custom tailoring system. It consists of advertisements, brochures, photographs, glass slides, a 16mm film, correspondence, financial records, meeting minutes, an operating manual, scrapbooks, magazines, and a guest register.
Arrangement:
The collection is organized into five series.
Series 1: PhotoMetriC Apparatus Materials, 1948-1965
Series 2: PhotoMetriC Advertising and Press Materials, 1942, 1948
Series 3: PhotoMetriC Retail Materials, 1958-1974
Series 4: PhotoMetriC General Business Materials, 1947-1974
Series 5: Hillandale Handweavers, 1960-1962
Biographical / Historical:
Henry Booth was a textile jobber who invented the PhotoMetriC custom tailoring system in the 1940s, an innovation which temporarily revolutionized a small corner of the custom clothing industry.
Henry Booth (1895-1969), son of a Methodist minister, was born in Canada and raised in England where his grandfather, General William Booth, founded the Salvation Army. In 1911, Henry Booth came to the United States from England on the Lusitania. He worked in the textile industry for a few years; specifically as a manager for John B. Ellison jobbing offices in Portland and Seattle. In 1922 he formed his own firm with Harry Kemp and Robert Walker. By 1929, Booth moved east to New York City in order to pursue his career in the textile industry. He formed Amalgamated Textiles Limited with John and Blake Lawrence. In 1938, Booth met Curt Erwin Forstmann and entered into an agreement whereby Amalgamated Textiles Limited became fabric stylists and sole agents for the Forstmann Woolen Companies.
In the early 1940s, Booth came up with the idea for the PhotoMetriC camera system to be used in the custom tailoring industry. The system consisted of a specially-designed arrangement of nine mirrors. Eight mirrors reflected separate views of the customer and one mirror reflected the customer's name and other information. These angled mirrors allowed a photograph to be taken which showed the customer from the front, back, side, and top. A slide of this photographic measurement would be sent, along with the customer's garment order, to the manufacturer. When the order arrived, the tailor would project the customer's image on a special screen which facilitated the taking of certain physical measurements. With the aid of the PhotoMetriC calculator, the tailor translated the measurements into specifications for a customer-specific garment. When finished, the garment would be mailed directly to the customer's home. According to testimonials in the collection, the garments fit perfectly the first time, every time. The PhotoMetriC system both saved the tailor money and relieved the customer of the inconvenience of having to return to the tailor again and again for time-consuming fittings, alterations, and adjustments.
The camera which supported this invention needed to be virtually foolproof, enabling the average shop clerk to reliably collect the necessary data. To this end, Booth took his idea to the Eastman Kodak Company, where he worked with Dr. Kenneth Mees, Director of Research and Fred Waller, a camera expert. Waller designed the camera; the remainder of the system design was done by Booth. The PhotoMetriC system made its debut in two Richard Bennett stores in New York City on May 17, 1948. It was subsequently licensed to other select retailers such as: The Custom Gentleman (Englewood, NJ); Nathan's (Richmond, VA); The Golden Fleece (Point Pleasant Borough, NJ); and Joseph's (Terre Haute, IN).
Hillandale, a Brooklyn, CT farm which Booth purchased about 1940, was later used to produce hand woven wool fabrics. These fabrics were used extensively by various PhotoMetriC retail outlets. Henry Booth's son, Robert (b. 1924), took over farm operations circa 1960 and opened a retail outlet on the premises which featured a PhotoMetriC fitting room which provided custom tailoring until the mid-1970s. Robert Booth, with his wife, Jimmie, operated the Golden Lamb Buttery Restaurant in Brooklyn, Connecticut. It closed in 2017.
Patents of Henry Booth:
United States Patent: #2,037,192/RE #20,366, "Visible inventory and sales recording device, April 14, 1936
United States Patent: #2,547,367, "Method and apparatus for testing fabrics, April 3, 1951
United States Patent: #2,547,368, "Cloth rack," April 3, 1951
United States Patent: #2,563,451, "Photographic fitting method," August 7, 1951
United States Patent: #2,624,943, "Proportionally balancing garments," January 13, 1953
United States Patent: #2,664,784,"Apparatus for measuring objects by photography," January 5, 1954
United States Patent: #2,688,188, "Apparatus for proportionally balancing garments," September 7, 1954
Related Materials:
Materials in the Archives Center
Virginia "Jimmie" Booth Collection, 1936-1998 (AC0729). Jimmie Booth is the wife of Robert Booth and she was a buyer for Lord and Taylor.
Materials in the National Museum of American History
The Division of Work and Industry holds a PhotoMetric camera, stand, and measuring harness in the Photographic History collection.
Provenance:
This collection was donated by Henry Booth's son, Robert Booth, in April 2000.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection includes thirty-eight punchboards, all unpunched and in very good to excellent condition, and featuring a range of products and imagery. The collection also includes two punchboard manufacturers' catalogs from the 1940s, which detail the money-making opportunities for jobbers and retailers.
The collection also contains correspondence, employment forms, promotional literature, photographs and sales training literature from Evan "Ding" Rangeloff=s early career as a sales representative and regional sales manager for Liggett & Myers Tobacco Company. Of particular interest are sales training manuals which explore the psychology of selling in the 1950s, manuals which detail sales cigarette marketing strategies at military bases and on Indian reservations, and materials relating to Liggett & Myers sponsorship of Formula One car racing in the 1970s.
Arrangement:
Series 1: Business Records, circa 1954-1991
Series 2: Photographs, circa 1920-1970
Series 3: Sales Training Literature, circa 1955-1957, 1974, 1979
Series 4: Punchboards, circa 1910-1970
Historical:
During and after his employment as a salesman and regional sales manager with Liggett & Myers Tobacco Company in Duluth, Minnesota, Mr. Rangeloff began collecting the gambling and sales promotion devices known as punchboards. In 1999-2000, he donated a large and representative selection of punchboards to the Archives Center. The term "punchboard" (or in some cases "punch board," "push board," "punchcard," or "pushcard") refers to a gambling device popular in the United States from roughly 1910 until 1970. Punchboards could be used for fundraising, sales promotion and gambling--sometimes all at once. Punchboards were typically found in places where men gathered socially, such as bars, pool halls, barber shops, and men's clubs. Punchboards also could be found in beauty parlors, drug stores, and other small retail establishments. With their promise of easy money, punchboards enjoyed great success during the Depression, and continued to enjoy popularity during and after World War II. According to Scarne's Complete Guide to Gambling (New York, N.Y.: Simon and Schuster, 1961), approximately 30 million punchboards were sold between 1910 and 1915. Scarne estimated that 50 million punchboards were sold in 1939 alone, at the peak of their popularity. Punchboard sales declined significantly after WWII, and by the mid-1970s the boards had been outlawed in most states.
Punchboards trace their lineage to 18th century lottery game boards. These handmade boards, with the winning ticket placed by the operator, offered no safeguards against corruption, however, and their misuse may have contributed to the game=s waning popularity. In 1905, C.A. Brewer and C.G. Scannell patented a new version of the traditional game. By 1910, modern manufacturing techniques, including the invention of board stuffing machines and ticket folding machines, contributed to the reinvigoration of the punchboard. The new punchboards were constructed out of cardboard, with a sheet of paper or foil covering both front and back of the board. This covering was intended to prevent the operator from discovering where the winning tickets were or otherwise tampering with the board. Cheap, portable, disposable, and offering a ready vehicle for advertising, punchboards are an exuberant, if ephemeral, expression of 20th century mass culture.
A modern punchboard typically consists of a square or rectangular piece of pressed wood or cardboard (from 2 inch to one inch in thickness) in which hundreds or thousands of holes have been drilled in a regular pattern, then loaded with tiny slips of rolled or folded paper. Each slip of paper had a number or symbol printed on it. Both front and back of the board were covered with a foil or paper seal. The front of the board typically featured some form of attention-getting commercial imagery and a chart listing the winning number or combination of numbers and symbols, along with the prizes or cash amounts to be awarded to the winners. The boards were sold with a metal stylus or "punch" for the players to use.
A player paid the punchboard's operator a set amount of money (typically a nickel, dime, or quarter) for a chance to use a metal stylus to break the seal on the hole of his choice, and punch one of the slips of paper out of the board. If the number or symbols found on the slip of paper matched one of the pre determined winning combinations, the player was awarded the corresponding prize.
Punchboard manufacturers sold the boards blank or preprinted. Blank boards were sold to "jobbers" or salesmen who then added their own imagery or advertisement, and many surviving punchboards feature advertisements for products that were inexpensive and had mass appeal, such as peanuts, candy and cigarettes. Some of these boards offered the advertised product as the prize; these came to be known as prizeboards. Some prizeboards were constructed with a shadow box meant to contain prizes such as rhinestone sunglasses, wristwatches, Bowie knives, or even handguns. Punchboard manufacturers also sold the board pre-printed with various kinds of commercial imagery--sports, gambling, and patriotic imagery were well-represented, as were folk figures, racial and ethnic stereotypes, and the ubiquitous pin-up girls. Most of these boards were played for cash.
Provenance:
Gift of Evan Rangeloff, October 1999.
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
The records of Wedge Innovations document the invention and development of a new hand tool, the SmartLevel, an electronic builder's level; also included are company management and policies.
Scope and Contents:
The SmartLevel story gives excellent insight into the life cycle of a small Silicon valley start-up in the 1980s. SmartLevel's creator, Wedge Innovations, established a market for a new product, achieved national distribution, off-shore manufacturing, and product licensing, before going out of business due to pressure from profit-hungry venture capitalists.
The records of Wedge Innovations is a "tool biography" that documents the invention and development of a new hand tool, the SmartLevel, an electronic builder's level first conceived in 1985 by Andrew Butler. The SmartLevel Collection is divided into seven series: Corporate Records, Engineering Records, Financial Records, Marketing Records, Operations Records, Product Development Records, and Corporate Culture, reflecting both the organizational structure of Wedge Innovations and the company's working environment.
Series 1, Corporate Records, 1985-1993, address the overall management of Wedge Innovations and document its policies, especially through the company's annual business plans, 1986-1992, and the monthly reports prepared for the Board of Directors' meetings, 1989-1992. This series also details the workings of each department through weekly departmental reports. The staff meetings files, July-November 1989, February 1990-November 1992, are particularly useful for understanding the day-to-day operation of the company.
Series 2, Engineering Records, 1985-1993, document the design and development of the SmartLevel from its conception in 1985 as the WedgeLevel, through its production as the SmartLevel in 1989, and through its refinement into the Pro SmartLevel and the Series 200 SmartLevel in 1991. The design process is particularly well documented through Andrew Butler's and Kevin Reeder's design notebooks and through the detailed technical drawings done by Butler, Reeder, and Ronald Wisnia. Also well documented are the efforts made to solve the many problems associated with the development and quality control of the electronic sensor module that was the heart of the SmartLevel.
Series 3, Financial Records, 1985-1992, include Wedge's summary financial statements from 1985 to 1992.
Series 4, Marketing Records, 1986-1992, document customer and dealer relations through marketing department correspondence, operational records, and advertising campaigns. This series is particularly rich in promotional material (1988-1992), such as advertisements, advertising copy, photographs, product promotion plans, and videotapes that demonstrate the varied features and uses of the products.
Series 5, Operations Records, 1990-1993, document the manufacturing process and the Company's offshore operations.
Series 6, Product Development Records, 1986-1993, document the company's intended development of an entire "Smart Tools" line.
Series 7, Corporate Culture, 1985-1996, contains employee photographs and oral history interviews with key Wedge personnel conducted in 1995 and 1996 by David Shayt, Division of Work and Industry, National Museum of American History. The interviews discuss the background of the participants, the company's origins and history, product development, the Silicon Valley context, and the efforts of Wedge Innovations successor firm, SmartTool Technologies.
Arrangement:
The collection organized into seven series.
Series 1, Corporate Records, 1985-1993
Series 2, Engineering Records, 1985-1993
Series 3, Financial Records, 1985-1992
Series 4, Marketing Records, 1986-1992
Series 5, Operations Records, 1990-1993
Series 6, Product Development Records, 1986-1993
Series 7, Corporate Culture, 1985-1996
Biographical / Historical:
Andrew G. Butler (b. 1955), the founder of Wedge Innovations exhibited an interest in building construction and an entrepreneurial spirit early in life. From age 12 to 17 he built a boat that he then sailed alone from California to Tahiti, where he spent several years as an independent carpenter and building contractor. After returning to the United States, he earned a B.S. degree in electromechanical engineering from Stanford University (1983) and became a software specialist for Bechtel Construction. In 1985, he conceived of an idea for an electronic carpenter's level that could read a range of angles. Butler formed Wedge Innovations in 1986. He worked in the basement of his home in order to develop and market this level, selling his boat to finance the venture. He hired Marilyn Crowell as his secretary and Robert Nagle and Dan Kellogg as engineers. This company developed the sensor technology and software necessary to build the company's first product, the WedgeLevel. The heart of this tool was an electronic sensor circuit connected to a microprocessor capable of measuring the tool's orientation. This sensor module fit into an ergonomically-designed teak rail with anodized aluminum edges jointly developed by Butler, engineering design consultant Kevin Reeder, and engineer Ronald Wisnia.
In 1987, Wedge moved to Santa Clara to begin manufacturing the WedgeLevel. The transition from a research and development concern to a manufacturing company proved difficult, due to manufacturing and financial difficulties. It was difficult to obtain a reliable yet inexpensive source of teak for the rails, designs for a plastic composite and aluminum rail were developed, while offshore manufacturing of the sensor components was established. Overarching all concerns was the persistent difficulty of obtaining sufficient investment capital. While managing his growing company, Butler also began planning for a line of hand tools that combined microelectronics and user-oriented, ergonomic design. In 1988, the company changed the name of its product to SmartLevel in order to emphasize the company's proposed line of Smart Tools. That same year, the company adopted a new corporate logo, a stylized W with a red wedge, signaling its growing maturity. Promotion of the product also began through demonstrations of the prototype done by consultant building contractor, Rick Feffer.
In January 1989, the SmartLevel prototype was launched at the National Association of Home Builders Show in Atlanta, Georgia. The favorable publicity generated by this launch and by the company's media campaign generated many orders. To supply these orders, Wedge moved to larger quarters in Sunnyvale on April 1, 1989. In June 1989, Wedge gained further publicity by donating several SmartLevels to a Habitat for Humanity project in Milwaukee, where former president Jimmy Carter used one. Although Wedge expected to ship the first SmartLevels in July 1989, there were considerable delays in manufacturing. In particular, there were stability and performance problems with the sensor, which engineer Ken Gunderson was brought in to remedy. The sensor module was re-engineered to be more rugged and the level was redesigned with a plastic composite and aluminum rail. The new level, known as the Pro SmartLevel, was intended for the professional construction market. The first SmartLevels were shipped on September 5, 1989.
In 1990, patents were granted to Andrew Butler, Donald G. Green, and Robert E. Nagle for an inclinometer sensor circuit and to Butler and Ronald Wisnia for a carpenter's level design. That same year, Brian Bayley joined Wedge as Vice-president for Engineering, and Edwin "Win" Seipp joined as Project Manager - DIY SmartLevel. Seipp's responsibility was to develop a low-cost, "do-it-yourself" version of the SmartLevel, which was eventually called the Series 200 SmartLevel. This level had an all-aluminum rail and a non-removable sensor.
In September 1990, the company moved to San Jose and by 1991 had over 60 employees. Although sales continued to grow and name recognition of the product was quite strong, Wedge had difficulty meeting the expectations of its investors. Butler entered into financial negotiations with the Macklanburg-Duncan Corporation, a large-scale manufacturer of hand tools, to seek investment in his company. These negotiations led in November 1992 to the acquisition of Wedge by Macklanburg-Duncan, which dissolved all but Wedge's engineering section. Macklanburg-Duncan today manufactures a "SmartTool" level, while Butler co-owns D2M (Design To Market), a company that develops new product ideas for the market.
SmartLevel Chronology
1992 -- Butler negotiates with Macklanburg-Duncan for a merger to save Wedge. In the midst of the negotiations, Butler is fired by his Board of Directors. Butler regains control of Wedge three months later, fires the replacement president, and sells Wedge outright to Macklanburg-Duncan, which dissolves all but the engineering functions of Wedge.
1991 -- Wedge sponsors a "New Product Development Conference," where numerous designs for new hand tools are worked on. SmartLevel sales and name recognition grows but not quickly enough to meet overhead expenses of new facility or investors' demands.
1990 -- Yet more redesign work, both in-house and with Kevin Reeder, who also develops idea for "SmartTube" carrying case (not built). Patents granted to Andy Butler et al. for inclinometer sensor circuit and carpenter's level design. Wedge hires Brian Bayley as vice-president for engineering to develop a low-cost model of the SmartLevel. The all-aluminum Series 200 SmartLevel is born. Wedge moves to larger facilities in San Jose.
1989 -- SmartLevel launched at National Association of Home Builders show in January. Good press coverage, but cannot meet orders. More publicity from Habitat for Humanity project when former President Jimmy Carter uses a SmartLevel. But stability and performance problems plague sensor. More redesign work results in more rugged Pro SmartLevel. The first SmartLevels shipped on September 5, 1989.
1987-1988 -- Wedge moves to Santa Clara; intends to begin manufacturing and todevelop an entire line of "Smart Tools" but encounters financial and engineering difficulties; Wedge consults with independent design engineer, Kevin Reeder, on level design. Intensive redesign effort develops the SmartLevel, made of plastic and aluminum rail.
1986 -- Wedge Innovations founded in the basement of Butler's house; basic sensor design worked out; teak & aluminum WedgeLevel developed.
1985 -- Idea for electronic carpenter's level formulated by Andy Butler.
Related Materials:
Materials at the National Museum of American History
The Division of Work and Industry, National Museum of American History contains artifacts related to the SmartLevel Collection. These include five SmartLevels (Accession #1991.0823; 1996.0284; 1996.0285; 1996.0288; and 1996.0289). They are an original teak WedgeLevel, a Pro SmartLevel, a Series 200 SmartLevel, a Bosch version of the SmartLevel, and a Macklanburg-Duncan SmartTool level. There are also four sensor modules (torpedo levels), two sensors, two carrying cases, one cap, one tee shirt, and one wooden puzzle with the inscription "The World Isn't Just Level and Plumb."
Provenance:
The collection was donated by Andrew Butler, SmartLevel inventor and company founder, Brian Bayley, Vice-President for engineering at Wedge Innovations from 1989-1992, and Kevin Reeder, an independent industrial designer, 1995-1997.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Records relating to Small Beginnings, Inc., a medical supply company that designs, invents, manufactures, and distributes products for premature infants. The records include contacts with distributors, correspondence, product advertisements, patent and trademark files, photographs, a scrapbook, and oral history interviews with Kenneth S. Croteau, Mary S. "Sharon" Rogone, and Philip N. Rogone.
Scope and Contents:
Series 1, Background Information, 1983-2006, is divided into nine subseries and includes articles of incorporation for the business, correspondence, corporate identity branding, and journal articles and magazine and newspaper clippings about Small Beginnings, Inc. The correspondence consists of thank you letters from hospitals and medical centers for visits made by Small Beginnings staff during the holiday season and a September 2001 letter from Kenny Loggins discussing his partnership with Small Beginnings to distribute his CD "More Songs from Pooh Corner." The Entrepreneur packet was created by Kenneth Croteau of Caring Creations, Inc., to assist potential inventors/entrepreneurs in developing ideas into a patented product and bringing it to the marketplace.
Series 2, Oral History Interviews and Logs, 18 January 2007, is divided into two subseries. Subseries 1 contains reference CD-ROM copies for listening and Subseries 2 consists of master CD-ROMs. The interviews were created digitally using a Marantz PMD 660 recorder. The oral history interviews were conducted by National Museum of American History staff members Maggie Dennis and Judy Chelnick. The interviewees include Kenneth S. Croteau, Mary S. "Sharon" Rogone, and Philip N. Rogone, founders of and business partners in Small Beginnings, Inc. Each interview has a time code log. Full text transcripts do not exist.
Series 3, Product Information, 1994-2006, is divided into four subseries.
Subseries 1, Small Beginnings, Inc. Products, 1998-2004, contains documentation on the products made available by Small Beginnings, Inc. The company offers a wide variety of products for neonatal intensive care units and newborn nurseries. This subseries is arranged alphabetically by product name. The bulk of the documentation consists of printed product literature that was disseminated to distributors and/or at conferences. In some instances, such as the Bili-Bonnet, Climate Cover, and Pacee Pacifier—correspondence, testing information, and sketches exist.
Subseries 2, Disclosure Statements, 2000-2003, contains waivers and agreements between Small Beginnings, Inc., and individuals which state that an idea or ideas will not be used or revealed to others.
Subseries 3, Competitors, 1994-2004, includes files on competitors in the neonatal medical supply business. The documentation is primarily product literature and company overviews. The subseries are arranged alphabetically by company name.
Subseries 4, Miscellaneous, 1999, 2001, undated, contains printed paper examples of the fabric Small Beginnings used on its products and a Neonatal Intensive Care Unit (NICU) booklet designed for parents of preemie infants. The booklet provides a checklist of tasks for parents to be conscious of when caring for their premature infant.
Series 4, Sales Records, 1993-2006
Subseries 1, Catalogs, 2001-2005, contains catalogs in hard copy and on CD-ROM for distributors and other interested parties.
Subseries 2, Price lists, 2000, 2003, undated, includes itemized pricing lists for all Small Beginnings products and special pricing lists designed for hospital admission kits. There is also a pricing list with similar competitor products and the savings gained by using Small Beginnings products.
Subseries 3, Distributor Information, 1993-2006, consists of documentation on distributors around the United States who are distributing or considering distributing Small Beginnings, Inc., products. Arranged alphabetically by the name of the distributor, this subseries consists primarily of contracts—the independent distributor contract—between Small Beginnings, Inc., and the distributor.
The contract details the sales representatives appointment, terms, permitted sales, distributor sales and service obligation, supplier organizations, prices, orders, payment, shipment, trademark protection, no competitive products, proprietary rights protection, warranty, disclaimer, and warrant service, limitations or remedies and liability, termination, taxes, duties, import permits, approvals, and general provisions. In some instances, there is correspondence with a distributor and sales report information detailing the product type, cost and to which hospital it was sold.
The Advanced Medical Systems file also contains vendor sales information. This report details what Small Beginnings product(s) were sold, to whom, when, how many, the price, and any shipping details.
The HealthTrust file documents a "purchasing group." A purchasing group negotiates with suppliers to provide member facilities with high quality supplies, equipment, and other services at competitive prices through national, regional and local supply agreements. Small Beginnings did not enter into a formal agreement with HealthTrust but explored the idea of becoming a prospective vendor.
Subseries 4, Licenses and Agreements, 1998-2005, includes license and compensation agreements with five individuals (Eileen Clayton, Linda Cook, Diane D'Eugenio, Ilija Kainovic, and Kathleen Porter) for a variety of products. The agreements cover the definitions, license grants, royalties and payments; term and termination; best effort; breach and cure; patent, applications, prosecution and ownership; new inventions; infringement; representations by the licensee; force majeure; and other rights and conditions.
There are also letters of agreement for purchase and compensation documents. These agreements between Small Beginnings, Inc., and said party states what the product/idea is, how much it will cost, if the product/idea will be commercially produced and marketed, and if the product/idea can be altered. There is one agreement among the officers of Small Beginnings, Inc., dated 1999 which states that any and all future intellectual property(s) and/or product(s) and/or idea(s) shall be the property of the individual and not Small Beginnings, Inc.
Subseries 5, Finances, 2000-2003, contains sales summary data, expense allocations, invoices, and cost analyses. The sales summary provides an itemized breakdown of Small Beginnings's inventory for the period January 1, 2000 to July 10, 2000. The expense allocation spreadsheet of January 2000 to July 2000 provides a detailed breakdown of salary payments, office equipment, goods sold, and other line items such as printing, attorney's fees, and shipping supplies. Also provided is the total actual expenses, total income, difference, and starting and ending balance information. The invoice reports provide information about the customer, the invoice number, date due (0-30 days, 31-60 days or 61-90 days or over 90 days), amount due, purchase order number and the date paid. The projected cash flow from January 2000 to May 2000 details the amount of cash taken in and cash spent. The cost analyses provide a breakdown by list price, materials, manufacturing, labor costs, and packaging for six products: Bili-Bonnet, Climate Cover, Iso-sphere Covers, Baby-Crates, Security Baby Wrap, and Baby Blotters, Preemie Swaddler, Preemie Gown, Privacy Poncho, Bed Buddie, Posture Pillow, Preemie Nest, Bebeonkers and Pacee Pacifier.
Subseries 6, Neonatal Conference Programs, 1998-2002, consists primarily of conference programs and, in some instances, only the program cover.
Subseries 7, American Hospital Association Guide (partial), 1998, contains a partial print out of hospitals located in Indiana, Kentucky, Michigan, and Ohio.
Series 5, Patent and Trademark Files, 1991-2002, contains copies of patent and trademark information relating to Small Beginnings, Inc., products. The trademark file includes documentation with the law firm of Townsend and Townsend and Crew LLP and the United States Patent and Trademark office for Small Beginnings, Peeweeonkers, Bebeonkers, Nasalonkers (all infant nasal suction devices), and Doctor Nurse Apparel, (DNA) trademark logos. The patent files contain correspondence, drawings and narrative text for Bebeonkers, Bili-Bonnet, Climate Cover, Pacee Pacifier, Positioning Device, Preemie Nest, and Privacy Poncho.
Series 6, Photographs and Scrapbook, 1987-2007
Subseries 1, Photographs, 2000-2001, are arranged by topic and include color and color photocopies documenting some of Small Beginnings products, a 2001 Christmas party, a 2000 neonatal conference, and office and factory images.
Subseries 2, Digital images, 2007, consists of office, factory and employee images taken by National Museum of American History staff members Judy Chelnick, Maggie Dennis, and Alison Oswald.
Subseries 3, Scrapbook, 1987-2000, consists of nineteen pages featuring photographs of employees, products and the factory, as well as printed product information.
Arrangement:
The collection is organized into six series.
Series 1, Background Information, 1983-2006
Subseries 1, Articles of Incorporation, 1997-2005
Subseries 2, Small business certification, 2006
Subseries 3, Women's Business Enterprise Council, 2004-2006
Subseries 7, American Hospital Association Guide (partial), 1998
Series 5, Patent and Trademark Files, 1991-2002
Series 6, Photographs and Scrapbook, 1987-2007
Subseries 1, Photographs, 2000-2001
Subseries 2, Digital images, 2007
Subseries 3, Scrapbook, 1987-2000
Biographical / Historical:
Small Beginnings, Inc., of Hesperia, California, was founded by Mary S. Rogone and her business partner, Austin J. Webber, II in the late 1990s. It officially incorporated on November 21, 1997, in the State of Nevada. The company specializes in products conceived and developed by healthcare professionals, specifically nurses who work with premature infants. The name "small beginnings" originated from the small amount of money used to start the company and for the tender age of the patients it serves. The company motto is "Clinicians on a Mission" with the entire company dedicated to making better, more innovative products for premature infants.
Mary Sharon Shoffstall was born August 8, 1942 and raised in the San Bernardino Hills of California. She attended Huntington Park High School where she concentrated on math and science and graduated in 1960. She earned degrees as a licensed practical nurse (LPN) in 1976 and as a registered nurse (RN) in 1980 from San Bernardino Valley College. Rogone worked a variety of nursing jobs—labor and delivery and surgical—but found her niche in the neonatal intensive care unit (NICU).
In the late 1980s, Rogone was motivated by her work in the neonatal intensive care units at St. Bernardine's Hospital (now St. Bernardine Medical Center) and San Bernardino County Hospital in California to create a better phototherapy mask for premature infants suffering from bilirubin. "Bilirubin is a brownish yellow substance found in bile. It is produced when the liver breaks down old red blood cells. The most obvious symptom of high bilirubin levels is jaundice, a condition in which the skin and whites of the eyes appear yellow. Therefore, some babies who develop jaundice may be treated with special lights (phototherapy) or a blood transfusion to reduce their bilirubin levels."
Rogone's phototherapy mask was fashioned out of a variety of hospital materials and was designed to take the pressure off the ocular socket, transfer it to the cheekbone and reduce the ability of light to penetrate the mask. With no objections from fellow nurses or doctors, Rogone developed the Bili-Bonnet Phototherapy Mask and began using it on infants in the NICU. Encouraged by Austin Webber, a medical sales representative she met at the hospital, Rogone formed a financial partnership with Webber. Both Rogone and Webber contributed $1,500.00 to start the business. Webber provided knowledge about materials, manufacturing processes, and distribution while Rogone supplied the ideas and medical background. Rogone began the patent process for the mask in 1992 and was granted US Patent # 5,613,502 for a "Photo therapy eye mask" in 1997. This invention launched Rogone's inventive career and her company, Small Beginnings, Inc.
In 1995, Sharon married Phil Rogone, a respiratory therapist and physician's assistant she met while working at St. Bernardine's Hospital. Phil soon joined the company as Vice President for Marketing and began attending tradeshows to promote the company's growing line of products. In 1998, Ken Croteau, a respiratory specialist and close friend of Phil and Sharon's, joined the staff of Small Beginnings, Inc., as the business manager. Croteau established the company's website, www.small-beginnings.com, and began to recruit distributors. Croteau, along with Sharon Rogone, Philip Rogone, Winnifred Croteau, and Ted Lopez founded Caring Creations, Inc., a separate corporation on May 1, 2002. Caring Creations, Inc., is a vehicle intended to launch Small Beginnings products into the retail market. By 2000, Sharon Rogone left full-time nursing to focus on the company as Chief Executive Officer.
As the company grew, more products were developed. The company now offers: Bebeonkers (oral suction device), Lil' and Nu' Pacee Pacifiers, Cuddle Buns™ Diapers; Preemie Nest (swaddler and positioning device); Bed Buddy (positioning device); Baby Blotters (absorbent, moisture proof plastic blotters); Abdominal Pillow; Head Pillow; Wedge Pillow; Preemie Gown; Arm immobilier; Baby Crates™ (allows moisture to flow through and away from the baby), Baby Blankee™; Isosphere™ covers (for NICU warmers); Universal Climate Cover II, and the Privacy Poncho.
Not all products are developed and patented by Small Beginnings, Inc. The company inspires and assists budding inventors, especially nurses and other healthcare professionals to realize their dreams. The Pacee Pacifier sold by Small Beginnings (US Patent # 4,909,253) was invented by Linda L. Cook from Infrapreem, Inc., of Connecticut. Cook licensed her invention to Small Beginnings in 1999 so they could commercially develop, produce and market the pacifier as the Lil' and Nu' Pacee Pacifier. In a 1998 letter Cook wrote to Rogone, "It is so good to know there are people like you in the world that are out there to help nurses. Thank you." Other products, such as the Cuddle Buns™ Diapers, are not patented, but the name is trademarked.
Related Materials:
Materials at the National Museum of American History
The Division of Medicine and Science holds artifacts related to this collection. See Accession # 2007.0022:
Bili-Bonnet mold with masking tape
Bili-Bonnet mold with foam inserts
Pacifier choking test stand (includes barbell and pacifier)
Pac black foam disk
Diapers from Children's Medical Ventures
Diaper, prototype 1 from Mexico, Small Beginnings, Inc.
Diaper, prototype 2 from Mexico, Small Beginnings, Inc.
Diaper, prototype 3 from Mexico, Small Beginnings, Inc.
Diaper, prototype 4 from Mexico, Small Beginnings, Inc.
Diaper, prototype 5, Small Beginnings, Inc.
Diaper, final version production model
Diaper, ultra preemie production model, 2003
Diaper, Pampers Preemie Swaddler from Procter & Gamble
Oral suction device, Bebeonkers
Pacifier, Original Pacee with product literature, Small Beginnings, Inc.
Pacifier, second generation with packaging, Small Beginnings, Inc.
Pacifier, Competitor's "Soothie" Children's Medical Ventures
Pacifier "Lil' Pacee," Small Beginnings, Inc.
Phototherapy mask, competitors, Children's Medical Ventures
Phototherapy mask, Bili-Bonnet #1, Small Beginnings, Inc.
Phototherapy mask, Bili-Bonnet #2, Small Beginnings, Inc.
Phototherapy mask, Bili-Bonnet #3, Small Beginnings, Inc.
Packaging, new Bili-Bonnet, Small Beginnings, Inc.
Packaging, old Bili-Bonnet, Small Beginnings, Inc.
Phototherapy mask, original preemie Bili-Bonnet, Small Beginnings, Inc.
Posture pillow sets for preemies, Small Beginnings, Inc.
Bed Buddy 36" for ultra preemies, Small Beginnings, Inc.
Preemie nest set, Small Beginnings, Inc.
Bendy Bumpy, Children's Medical Ventures
Bulb syringe "Adult Yankauer," taken from NICU
Suction tube with collecting bottle, Delee taken from NICU (for use after c-section)
Bulb and syringe, taken from NICU
Catheter, size 6 cut, for suction, taken from NICU
Catheter for oral and nasal use (by Ballard)
Pen, Small Beginnings, Inc.
Phototherapy mask, original ultra preemie, cat #OIC 38, Small Beginnings, Inc.
Pacifier, 'Nu' Pacee" in packaging, Small Beginnings, Inc.
Provenance:
The collection was donated by Small Beginnings, Inc., through Mary S. Rogone, Philip N. Rogone, Austin J. Webber II, Kenneth S. Croteau and Winnifred D. Croteau, February 2007.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Black-and-white photograph, apparently retouched. "Lowy Adv. Agency, 41, Park Row, New York" on verso.
Local Numbers:
AC1157-0000010.tif (AC Scan No.)
Collection Restrictions:
The collection is open for research use.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Instruction manual, 32 pp. + cover. Cover has line illustration of woman holding sewing machine on cover.
Local Numbers:
AC1157-0000016.tif (AC Scan No.: cover)
Collection Restrictions:
The collection is open for research use.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The records provide rich research material on many stories, including: American invention, enterprise, and entrepreneurship; the origins and growth of franchising; popular food and culture; the development of roadside architecture; radio and television advertising; product marketing and promotion; regional studies; and gender issues such as beauty pageants and the role of women in the labor force.
Arrangement:
Divided into 14 series.
Series 1: Tom Carvel Personal Information, 1917-1986
Series 2: Financial Information, 1969-1985
Series 3: Educational Information for Franchise Owners, 1954-1984
Series 4: Employee Magazines, 1956-1989
Series 5: Publicity Materials, 1950-1985
Series 6: Advertising Campaign Materials, 1957-1989
Series 7: Promotional Items, 1951-1986
Series 8: Store and Equipment Records, 1945-1973
Series 9: Vending Vehicles, 1958-1961
Series 10: Store Address Information, 1980s
Series 11: Photographs, 1936-1985
Series 12: Dugan's Bakery and Hubie Burger Records, 1950s-1960s
Series 13: Non-Carvel Franchise Information, 1950-1988
Series 14: Audiovisual Materials, 1972-1995
Biographical / Historical:
The Carvel Corporation is an American success story. Through hard work and timely luck, its founder and president, Tom Carvel, turned an ice cream trailer with a flat tire into an international chain of ice cream supermarkets with over 800 outlets in 17 states and six countries.
Thomas Andreas Carvelas was born July 14, 1906, in Athanassos, Greece. He was one of seven children of Andreas and Christina Karvelas. The family emigrated from Greece to Danbury, Connecticut, in 1910, and finally settled in New York City in 1920. His father was a chemist and wine specialist who helped support his family during prohibition by restoring fermented wine for Greek restaurant owners.
Tom's father sparked Tom's interest in how things worked. Tom tried his hand as a salesman of radios and automobiles, a test driver for Studebaker, and an auto mechanic. At the age of twenty-six, he was diagnosed with tuberculosis, and his doctors advised him to move out of the city. Consequently, he borrowed $1,000 from relatives and built a frozen custard trailer. His first break came on Memorial Day, 1934, when he borrowed $20 from Agnes Stewart (his future wife), bought a trailer load of custard, and set out to sell it to vacationers in Westchester County, New York. Tom Carvel suffered a minor setback when his trailer had a flat tire in Hartsdale, New York. But luck was on his side: there was a pottery shop across the street and Pop Quinlan, the potter, allowed him to use his electricity so the custard would not melt.
Tom Carvel kept his trailer on the pottery shop's lot and in his first year grossed $3,500. The following year, realizing that a permanent location could be profitable, he leased the shop for $100. In 1937, he borrowed more money and converted the trailer into a frozen custard stand, complete with a second-hand freezer which enabled him to make his own custard. By 1939, he was grossing $6,000 a year and was well on his way toward becoming the "Ice Cream King of the East."
In the early 1940s Agnes, his wife, operated the Hartsdale store while Carvel traveled the carnival circuits selling his frozen custard from a mobile vending vehicle. Next, he managed the ice cream cone stands at the post exchange at Fort Bragg, North Carolina.
Tom Carvel soon developed his own freezer model, known as a batch freezer, (the first of his sixteen U.S. Patent Registrations). In 1947, he sold 71 freezers at $2,900 each under the trade name "Custard King." When some owners defaulted on their payments Carvel discovered that many of the freezer owners were careless in their selection of locations, disregarded cleanliness, and worked sporadically, while others were selling additional, non-ice cream food items. Determined to make the venture succeed, he decided to oversee the operations of the freezer owners directly. He claimed to have developed the franchise concept in 1949 as a result of this strategy.
Franchise business opportunities allow investors to enter retailing without prior business experience and to own their own business. In the case of the Carvel Corporation, potential franchise owners bought equipment and supplies from the Corporation and used the Carvel name. In return, Carvel helped them select a location, taught them how to run an ice cream business, and organized resources for advertising and promotions. Franchise owners were taught the retail ice cream business at the Carvel College, an 18-day series of courses for potential store owners. There they learned about public relations, mechanics of the ice cream machines, local advertising, and making and freezing all kinds of ice cream cakes. They also received The Shopper's Road, an in-house magazine advising them on topics ranging from travel tips, to cooking, to marketing their products to the community.
From the beginning, the Carvel Dairy Freeze Chain stressed cleanliness, hard work, and a quality, all-natural product. Tom Carvel aimed to create a family-type environment for his franchise owners. He wanted people who would work hard and were eager to learn about the retail ice cream business in order to make their individual rags to riches stories come true. A unique and important element to the Carvel story was Tom Carvel's personal involvement --from an early date--in creating commercials for the stores. His was one of the first instances in which a Chief Executive Officer of a major corporation was featured in his company's commercials. In 1955, Carvel began making his own radio commercials. As the story goes, one day while driving in New York City he heard a commercial for a new Carvel store, but the announcer did not state its exact location. Convinced he could do a better job, he drove to the radio station and re-did the commercial himself. After this incident he started doing his own commercials on a full-time basis. Tom Carvel created a distinct style with his garbled delivery and "say it once" philosophy, with the idea that you have to grab people's attention and then let the product speak for itself. Carvel eventually set up an in-house production studio and advertising agency at the Carvel Inn, where most of his television and radio commercials were made.
The use of premiums was an essential marketing component for Carvel. In 1936, he introduced the "Buy One Get One Free" offer. He also used comic books, ice cream eating contests, and a beauty pageant for young girls, called the "Little Miss Half Pint Contest," to attract children. The Carvel Corporation also participated as a corporate sponsor for events like Walt Disney's "Great Ice Odyssey," "Carvel Night at the Rodeo," and numerous promotional tie-ins with the New York Yankees baseball team. Of all the sales promotions, it was the specialty products which brought the greatest notoriety to the Carvel name. From the "Flying Saucer" ice cream sandwich and the "Papapalooza" to the holiday and character ice cream cakes, customers could always count on a quality product. There were ice cream cakes for every holiday, including a "Flower Basket" for Mother's Day, "Fudgie the Whale" for Father's Day, "Tom the Turkey" for Thanksgiving, and a "Snow Man" for Christmas. Eventually, a customer could special order an ice cream cake for any occasion, using a toll-free phone number.
The Carvel Corporation enjoyed continued success and consistent expansion marked by Tom Carvel's innovative concepts in marketing. For example, in 1956, the Hartsdale location was converted into the first ice cream supermarket. Each store remained a full-service ice cream parlor, but now had the added convenience of self-serve freezers where customers could select ice cream specialty products such as Flying Saucers, Carvelogs, Brown Bonnets, and ice cream cakes.
In 1962, the Corporation experienced a crisis. Many franchise owners had begun buying cheaper ingredients and the chain was reduced to 175 stores. This potentially meant financial catastrophe for Tom Carvel and the company because it derived its profits from selling equipment and special mixes to store owners. Carvel insisted the franchise owners had obligations to the company and its customers to provide a uniform, quality product. Furthermore, the franchise owners had agreed to purchase raw ingredients from Carvel. When the Corporation tried to enforce this agreement, the Federal Trade Commission charged Carvel with allegations of coercion and restraint of trade. In 1964, after presenting his side before the full Federal Trade Commission and the Supreme Court, he won his case.
In 1967, Carvel purchased the Westchester Town House Motel, in Yonkers, New York, and changed the name to the Carvel Inn. It was both a full-service motel and the Executive Offices of the Carvel Corporation. It was here that store owners gathered for the annual educational seminars which reinforced the ideas taught by the Carvel College.
In the 1950s Tom Carvel had also developed the franchise concept for a hamburger chain called Hubie Burger. It served hamburgers, french fries, chicken, and waffles. It is ironic that Carvel began the Hubie Burger chain because at a dairy convention in 1956, Ray Kroc asked him if he was interested in setting up the McDonald's chain. It is said that at this time Carvel felt ice cream and hamburgers did not compliment each other and declined the offer. However, Carvel claimed to have given McDonald's permission to use the basic text of his franchise contract and his building design as models. Later, Carvel acquired Dugan's Bakery. However, neither Dugan's nor Hubie Burger was very successful.
Through his strong work ethic, creativity, and perseverance, Tom Carvel built up his ice cream chain and turned his dreams into reality. His achievements were recognized in 1957 when he was awarded the Horatio Alger Award. Carvel credited his success to his father and his wife, Agnes. His father sparked his interest in chemistry and engineering and his wife worked in the first Carvel store, which allowed him time to develop the Carvel Corporation Franchise System. In 1989, he sold the Carvel Corporation to an international investment company, Investcorp, for more than 80 million dollars. Tom Carvel died in 1990. The Carvel name lives on through the Carvel Ice Cream Bakery Company, operated by Investcorp.
Related Materials:
The Archives Center holds many collections related to ice cream and the food industry including:
Warshaw Collection of Business Americana, Series: Diary (AC0060)
Faris and Yamna Naff Arab-American Collection (see waffle cone machine) (AC0078)
Famous Amos Collection (AC0112)
Sam DeVincent Collection of Ilustrated American Sheet Music (see Ice Cream) (AC0300)
Good Humor Collection (AC0451)
Eskimo Pie Collection (AC0553)
Krispy Kreme Donut Corporation Records (AC0594)
Provenance:
These records were generously donated to the Archives Center by Mrs. Agnes Carvel, in May 1993.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction of some materials restricted due to copyright or trademark.
Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad.
The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys.
Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America.
The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures.
Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Arrangement:
Dthe collection is divided into seven series.
Series 1: Research Files, 1943-1987
Series 2, Interviewee Files, 1986
Series 3; Oral History Interviews, 1986
Series 4: Advertising Materials, 1926-1986
Series 5: Promotional items and packaging, 1926-1986
Series 6: Publications and Research Material, 1960-1988
Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
Provenance:
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials.
In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
