Videotaped interview with Charles Townes, inventor of the MASER (Microwave Amplification by Stimulated Emission of Radiation). The interview was part of the "Innovative Lives" public program series. Videotapes include VHS and Beta Cam SP formats.
Arrangement:
Divided into four series.
Series 1: Original videos
Series 2: Master videos
Series 3: Reference videos
Series 4; Digital images
Biographical / Historical:
Charles Townes was born in Greenville, S.C., July 28, 1915. Graduated from Furman University (1935), Duke University (1936), and the California Institute of Technology (Ph.D., 1939). Appointed to faculty of Columbia University, 1948, where he conceived the idea for the maser. Received Nobel Prize for physics for advances in quantum electronics, 1964.
Provenance:
Created by the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation, National Museum of American History, 1998.
Restrictions:
Collection is open for research but the original videos are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Signed oral history releases on file.
Collection documents Robert Studebaker, inventor of the LaserPlane, the first modern alternative to the liquid level. The first model was introduced in 1965.
Arrangement:
Divided into 3 series: (1) Original videos; (2) Master videos; (3) Reference videos.
Related Archival Materials:
LaserPlane models located in NMAH Division of Science, Medicine and Society (now Division of Medicine and Science).
Provenance:
Created by the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation, National Museum of American History, 1998.
Restrictions:
Collection is open for research but the original videos are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.Collection is open for research.
Ann Moore is the inventor of the Snugli baby carrier and Air Lift oxygen carrier. The collection contains original, master, and reference videos, audiocassette recordings, and transcripts documenting Moore's inventive career.
Scope and Contents:
This collection contains 5.5 hours of original BetaCam SP recordings, 5.5 hours of master video copies, 5.5 hours of reference copies, 5.5 hours of audiocassette recordings, transcripts, and articles documenting the life and work of Ann Moore, inventor of the Snugli baby carrier and Air Lift oxygen carrier. The recordings include a presentation by Ann and Mike Moore for the Lemelson Center's Innovative Lives Program. Audience participants include students from Seven Locks Elementary School in Bethesda, Maryland; Burrville Elementary School in Washington, D.C.; Barrett Elementary School in Arlington, Virginia; and Jefferson Junior High School in Washington, D.C. Ann Moore's interview includes footage of her home in Colorado and discussions with users of the Air Lift oxygen carrier and Weego baby carrier.
Arrangement:
The collection is arranged into five series.
Series 1: Original videos, 1999
Series 2: Master videos, 1999
Series 3: Audiocassettes, 1999
Series 4: Reference videos, 1999
Series 5: Supplemental documentation, 1999
Biographical / Historical:
Ann Moore was born in 1940 in a small Ohio farming community and studied pediatric nursing at the University of Cincinnati. She joined the Peace Corps in 1962 as part of a medical team and was sent to Togo. She met her husband Mike Moore during training. While in Togo, Ann Moore noticed that most women tied their babies onto their backs with a long piece of fabric, which made the babies more content. Back in Colorado, Moore wanted to carry her newborn daughter Mandela in the same way. With the assistance of her mother, Lucy Aukerman, Moore designed the first Snugli baby carrier in 1969 (US Patent 3,481,517). She patented the Snugli in 1984 (US Patent 4,434,920). Snugli, Inc. grew from a small company where each Snugli was handmade by Aukerman and her neighbors to a large company with an international presence and a factory in Colorado. In 1985 Ann and Mike Moore sold Snugli, Inc. to Gerico, a Huffy Company. In 1986 Ann invented Air Lift, a soft mesh backpack oxygen carrier so people on oxygen could be more mobile (US Patent 4,739,913).
Ann and Mike Moore became disappointed in how Gerico had simplified the Snugli design so it could be manufactured less expensively so in 1999 the Moores launched Weego, a soft baby carrier similar to the original Snugli. The Weego has some modern improvements, including an adjustable buckle around the top of the carrier instead of pin tucks.
The Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation was founded in 1995 at the Smithsonian Institution's National Museum of American History through a generous gift from the Lemelson Foundation. The Center's mission is to document, interpret, and disseminate information about invention and innovation; to encourage inventive creativity in young people; and to foster an appreciation for the central role invention and innovation plays in the history of the United States. The Innovative Lives series brings together Museum visitors and especially school age children, and American inventors to discuss inventions and the creative process and to experiment and play with hands-on activities related to each inventor's product. This collection was recorded by the Innovative Lives Program of the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.
Provenance:
This collection was recorded by the Innovative Lives Program of the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation on October 15, 1999.
Restrictions:
The collection is open for research use.
Rights:
Copyright held by the Smithsonian Institution. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: reproduction fees may apply.
A-MAN (African American Male Achievers Network) Search this
Extent:
0.5 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Interviews
Lectures
Betacam sp (videotape format)
Videotapes
Oral history
Slides
Date:
1995 June 1
Summary:
Collection documents inventor Hal Walker and his research and development work with lasers and electric automobiles.
Scope and Contents:
This collection contains original (Betcam SP), master (Betacam SP), reference (1/2" VHS) videos and photographs documenting Spencer Crew, Secretary I. Michael Heyman, Arthur Molella and Jerome Lemelson in honor of the establishment of the Lemelson Center and the first Innovative Lives Program (a series of lecture-demonstrations by American inventors and entrepreneurs for young people--by Hildreth "Hal" Walker. Hal Walker discusses his background and how he became an inventor. With John Travis, a chemist from the National Institute of Standards and Technology, Walker demonstrates the properties and applications of lasers, including measuring the distance to the moon and voice communications. Walker developed laser equipment that projected images of the moon back to the earth during the 1969 Apollo moon walk.
Arrangement:
Collection is arranged into four series.
Series 1: Original videos
Series 2: Master videos
Series 3: Reference videos
Series 4: Photographs
Biographical / Historical:
Hal Walker was born in 1933 in Louisiana. In 1951, he joined the Navy and served for four years as a qualified electrician's mate. In 1955, Walker joined Douglas Aircraft Company installing radar systems and at the same time began taking classes at L.A. City College. Soon after joining Douglas Aircraft, a series of layoffs occurred and Walker joined RCA working with the Ballistic Missile Early Warning System (BMEWS). He continued to sharpen his technical and managerial skills developing industrial and medical uses for lasers, plasma, quantum physics, and holography. By 1981, Walker joined Hughes Aircraft, the organization that brought Laser Target Designator Systems (LTDs) to the United States Army's weapons inventory. Walker retired from Hughes Aircraft in 1989 and with his wife, Dr. Bettye Davis Walker, founded A-MAN, the African American Male Achievers Network, Inc. Science Discovery Learning Center. A-MAN's mission is to utilize Science, Technology, Engineering and Mathematics (STEM)-related projects as a motivational tool and advance the educational achievement, and the intellectual and career development of African-American, Latino and other minority students pre-K thru 12thgrades.
Provenance:
Created by the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation in 1995.
Restrictions:
Collection is open for research but the original videos are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Signed copies of releases for Hal Walker and Mark Lee Stephens on file.
2.5 hours of videotape documenting a succession of clock escapements invented by Richard F. Bond in the 19th century. Bond's invention was called isodynamic escapement.
Arrangement:
1 series: 5 items (original videotapes only).
Related Archival Materials:
Two of the three regulators videotaped are located in the Division of the History of Technology collections (now Division of Medicine and Science).
Provenance:
Made for the national Museum of American History, December 17, 1997.
Restrictions:
Collection is open for research but the original videos are stored off-site and special arrangements must be made to work with it. Some oral histories are restricted Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation. Search this
Names:
United States. National Aeronautics and Space Administration Search this
Extent:
0.75 Cubic feet (3 boxes)
Type:
Collection descriptions
Archival materials
Lectures
Slides
Videotapes
Date:
1996-09-24
Scope and Contents:
Original master and reference videos documenting children's program by Dr. Ellen Ochoa. Dr. Ellen Ochoa discusses her role as an inventor, scientist, and astronaut at NASA.
Arrangement:
Divided into 3 series: 1. Original videos; 2. Master videos; 3. Reference videos.
Biographical / Historical:
Dr. Ochoa was born in Los Angeles, Calif. B.S. in physics, San Diego State, 1975; master's and doctorate in electrical engineering, Stanford University, 1981 and 1985. Dr. Ochoa holds three patents in the field of optical processing and has worked as a research scientist at the National Aeronautics and Space Administration (NASA) since 1988. In 1990 she became the first Hispanic woman astronaut selected by NASA. In April 1993, Ochoa flew as a mission specialist on the space shuttle Discovery.
Provenance:
Created by the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation, National Museum of American History, 1996.
Restrictions:
Collection is open for research but the original videos are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Signed copies of releases on file.
Ralph H. Baer was a German-born ordnance specialist, inventor, and engineer. He was a pioneer of early videogame technology. The papers include autobiographical materials; firearms notes, manuscripts, and photographs; and videogame and television engineering notes, diagrams, schematics, and video documentation.
Scope and Contents:
The Ralph Baer Papers include autobiographical materials and an extended oral history interview. The Papers also include materials about military small arms created by Baer during his World War II service. The largest portion of the collection documents Baer's work on video games.
Arrangement:
The collection is arranged into 12 series.
Series 1: Autobiographical Documents, 1962-2006
Subseries 1.1: Manuscript, book and other documents, 1962-2006
Subseries 1.2: Other Media: CDs, VHS videos, periodical, 1991, 2000-2003
Series 2: WW II Small Arms Documents, 1943-1953
Subseries 2.1: Correspondence, 1950-1953
Subseries 2.2: Writings and notes, 1943-1948
Subseries 2.3: Drawings and schematics, undated
Subseries 2.4: Manuals and encyclopedias, 1943
Subseries 2.5: Photographs, 1945
Series 3: Hans Otto Mauksch Materials, 1944-1964
Subseries 3.1: Personal background information, 1944, 1945, 1946, 1964
Subseries 4.4: TV game development documentation, 1966-1968
Series 5: Sanders Associates, Transitron, and Van Norman Industries, 1952-2003
Series 6: Product Development Documents, 1974-2015
Series 7: Product Guides and Technical Support, 1943-2011
Series 8: Legal and Patent Documents, 1966-2014
Series 9: Writings and Notes, 1946-1999
Series 10: Miscellaneous, 1961-2012
Series 11: Correspondence, 1983-2014
Series 12: Publicity and Awards, 1979-2015
Biographical / Historical:
Ralph H. Baer (1922-2014) was born in Germany and immigrated to the United States with his family in 1938. A graduate of the National Radio Institute (1940), Baer worked as a radio technician in the New York City area, servicing all types of home and auto radios. During World War II, Baer served in the United States Army, one year stateside, and two years in Europe. He was assigned to Military Intelligence and became an expert on military small arms. Baer returned to the United States with eighteen tons of foreign small arms for use in exhibits at Aberdeen, Maryland; Springfield, Massachusetts Armory; and Ft. Riley, Kansas.
After the war, Baer attended the American Television Institute of Technology in Chicago, graduating with a BS in television engineering. In 1949, Baer joined a small electro medical equipment firm, Wappler, Inc., as their chief engineer. He designed and built surgical cutting machines, epilators, and low frequency pulse generating muscle-toning equipment. In 1951, Baer moved to Loral Electronics of Bronx, New York as a senior engineer, designing power line carrier signaling equipment for IBM. During 1952-1956, Baer worked at Transitron, Inc., in New York City as a chief engineer and later as vice president. In 1956, Baer joined Sanders Associates in Nashua, New Hampshire building airborne radar components. He became manager of the Electronic Design Department at Sanders and eventually Division Manager and Chief Engineer for Equipment Design. Baer retired in 1987.
At Sanders in 1966, Baer began an independent project experimenting with ways for consumers to interact with standard home television sets. Development of interactive TV Game (TVG) ideas became a company-supported project continued by Baer and assisted by William H. Harrison and William T. Rusch (download the TV Game chronology prepared by Ralph Baer in 2006). By mid-1967, ping pong videogames were played inside Sanders, patent disclosures were applied for, and hardware was designed. Baer and his associates called the devices they were developing "boxes" and numbered the various versions one through seven. In 1971, Magnavox became Sanders Associates's first videogame licensee. Between 1972 and 1975, Magnavox produced and sold over 700,000 units of Odyssey, a set of games played on its television receivers. Atari became a licensee in 1976 after the first of many lawsuits won by Sanders in pursuit of patent infringements.
During his tenure at Sanders and thereafter, Baer was a prolific inventor. His creations included many electronic toys and games and other consumer electronic products. Among the better known products based on Baer's work are Milton Bradley's Simon, Galoob's Smarty Bear Video, and Kenner's Laser Command. In 2004 President George W. Bush awarded Baer the National Medal of Technology.
Baer married Dena Whinston in 1952 and they had three children, James, Mark, and Nancy. Ralph Baer died on December 6, 2014, at the age of 92.
Related Materials:
Materials at the Archives Center, National Museum of American History
Ralph H. Baer Innovative Lives Presentation, August 15, 2009 (AC1179)
The presentation documents a moderated conversation about Baer's life and work. Baer reenacts, with his partner William Harrison, the first time he played "Odyssey," the first home video game for the consumer market, which he invented, and answers questions from the audience. Materials include original video (born digital), master videos, and reference videos.
Materials at Other Organizations
Brian Sutton-Smith Library and Archives of Play at The Strong
Ralph H. Baer Papers, 1968-2010 inclusive; 1975-1998 bulk
The Ralph H. Baer papers are a compilation of correspondence, game designs, drawings, notes, reference materials, photographs, product descriptions, digital videos, schematics, electronic components, and manuals utilized by Ralph H. Baer throughout his lengthy career in the toy and game industry. The bulk of the materials are from 1975 through 1998.
U.S. Ordnance Museum, Fort Lee, Virginia
Materials consist of data on foreign small arms brought back from Europe in 1946 by Ralph H. Baer.
Museum of the Moving Image, Astoria, New York
Holdings include set of seven recreations of "TV game" prototypes originally created between 1966 and 1969, donated by pioneering game developer Ralph Baer. One of Baer's game prototypes, known as the "Brown Box," was licensed by Magnavox and released in 1972 as the Magnavox Odyssey, the world's first commercial home video game console.
University of Texas, Austin, Briscoe Center for American History
Ralph H. Baer "Brown Box" replica, 1952-1983, 2006-2012
The Ralph H. Baer "Brown Box" replica includes a fully-functional replica of Ralph Baer's "Brown Box," the prototype video game console that was used as the basis of the Magnavox Odyssey in 1972. The collection also contains related research materials.
Separated Materials:
The Division of Medicine and Science holds artifacts related to this collection including early video game prototypes and TV Game products.
TV Game Unit #1 (TVG#1); 1966; vacuum tube spot generator with Heathkit IG-62 Generator (See Accession 2006.0102.01)
Heathkit IG-62; used with TVG #1 (See Accession 2006.0102.02)
TV Game Unit #2 (TVG #2), aka the "Pump Unit," 1967; large aluminum chassis with wooden "pump" handle (See Accession 2006.0102.03)
TV Game Unit #7 (TVG#7), aka "Brown Box," 1967/1968; prototype for Magnavox Odyssey (See Accession 2006.0102.04)
Cardboard program cards for use with Brown Box (See Accession 2006.0102.05)
Lightgun, 1967/1968; game accessory for Brown Box (See Accession 2006.0102.06)
TV Game Unit #8, 1968; "de/dt" (velocity responsive) ballgame chassis for use with Brown Box (See Accession 2006.0102.07)
Magnavox Odyssey (Model ITL200) video game unit, 1972; with all accessories in the original carton (See Accession 2006.0102.08)
Milton-Bradley Company SIMON handheld microprocessor-control game, 1978 (See Accession 2006.0102.09)
Ideal Toy Company MANIAC microprocessor-control game, 1979, in original box with game instructions (See Accession 2006.0102.10)
Golf Game accessory, 1968; golf ball mounted on joystick handle for use with Brown Box (See Accession 2006.0102.11
"Brown Box" programming card, target shooting, 1967 (See Accession 2006.0102.12)
Provenance:
The collection was donated by Ralph H. Baer in 2003.
Restrictions:
The collection is open for research use. Gloves must be worn when handling unprotected photographs and negatives.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions. Copyright held by the Smithsonian Institution.
Primarily audiotapes, sheet music, and photographic images. Also: correspondence, newspaper clippings, magazine articles, itineraries, awards, and ephemera.,Of particular interest are recordings or photographic images, including the personalities listed below, and President and Mrs. Tubman of Liberia; also, two interviews and three recordings of Cat Anderson as guest with various university and college jazz bands.
Arrangement:
Collection is divided into four series.
Series 1: Music
Series 2: Original tapes and recordings
Series 3: Photographs
Series 4: Miscellaneous
Biographical/Historical note:
Cat Anderson (Sept 12, 1916 - April 29, 1981) was one of the premier trumpet players of the Duke Ellington Orchestra. Known for his effortless high notes, he was a strong section leader and a great soloist whose style exhibited humor and precision. He grew up in Jenkins= Orphanage in Charleston, SC, received basic music training there, and participated in many of their famous student ensembles. He formed and played with the Cotton Pickers, a group of orphanage teens while still a young man. Before joining Ellington in 1944, he played in several big bands, including Claude Hopkins and Lionel Hampton. Anderson left the Ellington organization from 1947 through 1949 again to lead his own group. From 1959 to1961 and after 1971 Anderson free lanced, working with the Ellington orchestra intermittently. He died in 1981 after receiving honors from the US Air Force, the Prix du Disque de Jazz, and the City of Los Angeles.
Related Archival Materials:
Related artifacts include: awards, plaques, mutes, trumpet mouth pieces, and the Jon Williams/Cat Anderson simulator in the Division of Cultural and Community Life (now Division of Cultural and Community Life). See accession: 1998.3074.
Provenance:
The collection was donated to the National Museum of American History in January 1998, by Dorothy Anderson, Cat Anderson's widow. It was acquired through negotiations with her, her brother, Mr. John Coffey and her nephew, Andrew Brazington. The materials were picked up from Mr. John Coffey of upper N.W. Washington, DC on January 21, 1998.
Restrictions:
Collection is open for research. Master tapes not available to researchers.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Copyright status of items varies. Signed copies of releases on file.
The collection contains primarily photographs and postcards relating to firefighting. Many of the photographs are of firefighting vehicles and apparatus, both horse-drawn and gasoline-powered. The cities of Philadelphia and Baltimore are especially well documented, though other cities are represented, including Hamilton, Ohio; Camden, New Jersey; Dallas, Texas; Baltimore, Maryland; Portland, Maine; New Orleans, Louisiana; Pittsburgh, Pennsylvania; Newburyport, Massachusetts; and Flemington, New Jersey.
Series 1, Photographs, consists primarily of black-and-white and color, both original and copy prints, illustrations, and postcards depicting images of fire engines, firefighters, fireboats, fire stations, and firemen and fire equipment in parades. The photographs are arranged in numerical order (for example, JR-2) as assigned by Jack Robrecht, who assembled the materials. The other number system included the designation "V 408." This alpha-numeric number was applied by the Cigna Museum which held the materials prior to their donation to the National Museum of American History. Many of the images are heavily annotated by Robrecht, providing specific details about a fire engine, geographic location, and date. There are some membership cards, envelopes, and a Christmas card depicting images of fire equipment. Two inventories for the photographs are available. The inventories provide an object/photograph number, artist/photographer, title/caption, genre/classification, date and dimensions.
Series 2, Research Files, 1852-1983, consists almost exclusively of handwritten and typescript photocopies of fire-related documentation assembled by Robrecht. Included are sheet music, lists of statistics for fire alarms, inventories of equipment in parades, newspaper clippings, and an ink sketch of a fire ladder.
Series 3, Publications, [1859?]-1975, consists of original and photocopies of various fire-related publications. The only non fire-related publication is The Grace Log, a publication of Grace Line.
Arrangement:
The collection is divided into three series.
Series 1, Photographs, 1880-1972
Series 2, Research Files, 1852-1983
Series 3, Publications, [1859?]-1975
Biographical / Historical:
Jack Robrecht (1916?-1993) was born in Philadelphia, Pennsylvania. He graduated from St. Joseph's Prep and attended the University of Pennsylvania. Robrecht worked for thirty-one years at the chemical testing laboratory of Atlantic Refinery. He retired in 1978. Robrecht always wanted to be a firefighter, but missed qualifying due to the age limit. Undeterred, Robrecht spent much of his life from 1941-1993 as a volunteer historian for the Philadelphia Fire Department. He was also a collector, author, and photographer of fire-related materials.
Related Materials:
Materials at the Archives Center, National Museum of American History
Warshaw Collection of Business Americana, Fires and firefighting (series), circa 1821-1955. (AC0060)
Warshaw Collection of Business Americana, Fires and firefighting: stereographs, ca. 1875-1888. (AC0060)
Warshaw Collection of Business Americana, Inventions: stereographs, 1880s. (AC0060)
Underwood & Underwood Glass Stereograph Collection, [Fire-fighters working water pump: Active no. 1810. photonegative] 1926. (AC0143)
Frank Seymour Firefighting Ephemera Collection (AC1232)
Materials at the Division of Home and Community Life, National Museum of American History
The Division of Home and Community Life (now Division of Cultural and Community Life) holds fire-related artifacts. See Accession numbers 2005.0233; 2005.0279; 2006.0247; 2007.0160; and 2007.0174.
Provenance:
The collection was donated by CIGNA through Roxanne Korostowski, Director, Relocation Services on August 19, 2005.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad.
The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys.
Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America.
The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures.
Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Arrangement:
Dthe collection is divided into seven series.
Series 1: Research Files, 1943-1987
Series 2, Interviewee Files, 1986
Series 3; Oral History Interviews, 1986
Series 4: Advertising Materials, 1926-1986
Series 5: Promotional items and packaging, 1926-1986
Series 6: Publications and Research Material, 1960-1988
Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
Provenance:
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials.
In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances.
Scope and Contents:
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances. Includes company ledgers, preliminary sketches, blueprints, correspondence, a video cassette, and photographs.
The Joseph B. Friedman Papers encompass the years 1915-2000, with the bulk of the material ranging between 1925 and 1965. This collection is a near complete source for the understanding inventive process of an American entrepreneur. In the case of the flexible straw, the evolution of the invention can be traced from early concept drawings through its manufacture and production, to the development of advertising and marketing materials. Records of necessary design modifications in the flexible straw and legal issues concerning Friedman's invention through its various stages are present here. In addition to providing a detailed linear account of the flexible straw, these papers reflect the varied interests and additional accomplishments of Friedman's invention career. The collection is arranged in three series to reflect the subjects of the material, namely personal papers, invention materials, and corporate records. Materials within each series are arranged by topic and type, and then chronologically.
Series 1: Personal Records (c.1920s-1940) contains family photographs, personal correspondence, education and employment records. Friedman's education records are in Subseries A, while the records of his careers in optometry, insurance and real estate are contained in Subseries B. Subseries C contains personal financial records, including bank statements and income tax returns. Correspondence, photographs, family history items and death certificate are located in Subseries D.
Series 2: Invention & Patent Materials (1915-1967) consists of invention records that include original concept drawings, legal records and patents, marketing correspondence, and the business records of Friedman's sole proprietorship invention business, the Commercial Research Company. It is important for researchers to note that information on the assignment of straw patents and their machinery, all associated legal records to those specific issues, as well as patent defense case research, and straw advertising and marketing after 1938 may be found in Series 3. Series 2 is divided into several subseries. Subseries A - I are patented inventions arranged chronologically by patent issue date, and include research and development, legal records and correspondence, and advertising and marketing materials. Subseries J - M contain unpatented inventions and business records, as well as multiple concept drawings and invention lists that refer to both patented and unpatented inventions. Researchers interested in the conceptual development of the straw should review the information contained not only in Subseries E: Drinking Tube and Subseries H: Flexible Straw, but also in Subseries L: Invention Lists & Drawings for straw ideas that were drawn on lists or sketches with other concepts. Additionally, researchers interested in the manufacturing device for the straw should review Subseries I: Apparatus & Method for Forming Corrugations in Tubing, as well as Subseries K: Unpatented Inventions, for the Flexible Straw & Method of Forming Same information.
Series 3: Flex-Straw Corporate Records (1938 - 1967) includes correspondence relating to the company and its formation, financial statements, tax returns, legal documents, patent assignments, royalty information, patent defense case research and records, and documents pertaining to the advertising and marketing of the flexible straw. Researchers should note that all conceptual and developmental details relating to the straw and its manufacture, as well as the original patents and their specifically associated legal correspondence can be found in Series 2. Series 3 is divided into several topically arranged subseries. Subseries A consists of the organizational materials for the company, including the minutes, by-laws and limited employee records. This subseries also contains two day books belonging to Joseph B. Friedman recording his appointments and personal notes from 1947 and 1950. Subseries B includes company related correspondence, organized by the correspondent. It begins with general correspondence, from 1939 - 1963, and continues with the letters of Bert Klein (1945 - 1950), David Light & Harry Zavin (1938 - 1962), and Betty Friedman (1940 - 1954). Much of the operational information on the company may be found in the letters Betty Friedman wrote and received from her brother. Subseries C holds the financial records of the company, including financial statements, ledgers, bank statements, check books, tax returns and royalty statements. Subseries D consists of legal records and correspondence, including such topics as changes in entity type, patent assignments, fair trade agreements and patent defense. Subseries E contains the advertising and marketing records of the company. This includes published material relating to the Flex-Straw specifically, as well as some advertising for flexible straws in general. Pencil concept drawings of Flex-Straw packaging and advertising art are drawn on the reverse of Pette calendar pages, and international advertising materials for the product are also present. Product testimonials, distributor bulletins, and corporate letterhead that traces the progression of company locations can also be found here.
Arrangement:
The collection is ivided into three series.
Series 1: Personal Records, circa 1920s-1940
Series 2: Invention and Patent Materials, 1915-1967
Series 3: Flex-Straw Corporate Records, 1938-1969
Biographical / Historical:
Joseph B. Friedman (1900 - 1982) was an independent American inventor with a broad range of interests and ideas. Born in Cleveland, Ohio on October 9, 1900, Joseph was a first generation American and the fifth of eight children for Jacob Friedman and Antoinette Grauer Friedman. By the age of fourteen, he had conceptualized his first invention, the "pencilite" lighted pencil, and was attempting to market his idea. Over the course of his inventing career, he would experiment with ideas ranging from writing implements to engine improvements, and household products to sound and optic experiments. He was issued nine U.S. patents and held patents in Great Britain, Australia and Canada. His first patent was issued for improvements to the fountain pen on April 18, 1922, (U.S. patent #1,412,930). This was also the first invention that he successfully sold, to Sheaffer Pen Company in the mid 1930s. In the 1920s, Friedman began his education in real estate and optometry. He would use both of these careers at different points in his life to supplement his income while improving his invention concepts. Although he was working as a realtor in San Francisco, California, the 1930s proved to be his most prolific patenting period, with six of his nine U.S. patents being issued then. One of these patents would prove to be his most successful invention - the flexible drinking straw.
While sitting in his younger brother Albert's fountain parlor, the Varsity Sweet Shop in San Francisco, Friedman observed his young daughter Judith at the counter, struggling to drink out of a straight straw. He took a paper straight straw, inserted a screw and using dental floss, he wrapped the paper into the screw threads, creating corrugations. After removing the screw, the altered paper straw would bend conveniently over the edge of the glass, allowing small children to better reach their beverages. U.S. patent #2,094,268 was issued for this new invention under the title Drinking Tube, on September 28, 1937. Friedman would later file and be issued two additional U.S. patents and three foreign patents in the 1950s relating to its formation and construction. Friedman attempted to sell his straw patent to several existing straw manufacturers beginning in 1937 without success, so after completing his straw machine, he began to produce the straw himself.
The Flexible Straw Corporation was incorporated on April 24, 1939 in California. However, World War II interrupted Friedman's efforts to construct his straw manufacturing machine. During the war, he managed the optometry practice of Arthur Euler, O.D., in Capwells' Department Store in Oakland, California, and continued to sell real estate and insurance to support his growing family. Joseph obtained financial backing for his flexible straw machine from two of his brothers-in-law, Harry Zavin and David Light, as well as from Bert Klein, a family associate. With their financial assistance, and the business advice of his sister Betty, Friedman completed the first flexible straw manufacturing machine in the late 1940s. Although his original concept had come from the observation of his daughter, the flexible straw was initially marketed to hospitals, with the first sale made in 1947.
Betty Friedman played a crucial role in the development of the Flexible Straw Corporation. While still living in Cleveland and working at the Tarbonis Company, she corresponded regularly with her brother and directed all of the sales and distribution of the straw. In 1950 Friedman moved his family and company to Santa Monica, California. Now doing business as the Flex-Straw Co., sales continued to increase and the marketing direction expanded to focus more strongly on the home and child markets. Betty moved west in 1954 to assume her formal leadership role in the corporation. Additional partners and investors were added over time, including Art Shapiro, who was initially solicited as a potential buyer of the patent. On June 20, 1969, the Flexible Straw Corporation sold its United States and foreign patents, United States and Canadian trademarks, and licensing agreements to the Maryland Cup Corporation. The Flexible Straw Corporation dissolved on August 19, 1969.
Dr. Joseph Bernard Friedman died on June 21, 1982. He was survived by his wife of over 50 years, Marjorie Lewis Friedman, his four children Judith, Linda, Pamela and Robert, and seven grandchildren
Separated Materials:
"Straw samples and an original dispensing device (ice cream disher) are located in the Division of Culture and the Arts (now Division of Cultural and Community Life).
A mandrel prototype from the original flexible straw manufacturing machine is held by the Division of Work and Industry."
Provenance:
Daughters Judith B. Rosen, Linda A. Reiss and Pamela B. Leeds, and son Robert A. Friedman donated this collection and its related artifacts to the Archives Center of the National Museum of American History on May 1, 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents S. Newman Darby's development of the sailboard, which became known as the windsurfer through sketches, mechanical drawings, plans, patent specifications, legal documents, photographs, correspondence, notebooks, clippings, periodicals, and an 8mm film.
Scope and Contents:
The S. Newman Darby Windsurfing Collection, 1946-1998, documents the body of Newman Darby's inventive output as well as the development of the windsurfing industry. It consists of sketches, mechanical drawings, plans, patent specifications, legal documents, photographs, correspondence, notebooks, clippings, periodicals, an 8mm film and a videocassette. The collection is particularly rich in the material related to the development of the sailboard, including Darby's personal memoirs. It contains U.S. and foreign patents related to windsurfing as well as records and reports related to Darby's testimony in litigation and the recognition of the priority of his invention. the collections research value lies in the documentation of the invention of the windsurfer and the industry and culture it spawned. It documents the processes of invention and marketing of new devices. It is evidence of the full range of S. Newman Darby's imagination, life and career.
Arrangement:
The collection is divided into six series.
Series 1: Biographical materials, 1969-1982
Series 2: Inventions and designs, 1953-1990
Series 3: Darby Industries, 1982-1983
Series 4: History of windsurfing, 1944-1998
Series 5: Photographs, 1946-1997
Series 6: Audio-Visual materials, 1965-1997
Biographical / Historical:
S. Newman Darby is recognized as the first person in the United States to conceive of connecting a hand-held sail rig fastened with a universal joint to a floating platform for recreational use. He called it sail boarding in 1965, when he published his designs in Popular Science Monthly magazine. Although he and his brothers Ronald and Kenneth began manufacturing the boards through their company Darby Industries, they never applied for a patent.
S. Newman Darby (1928-2016) was born in West Pittston, Pennsylvania. He graduated from West Pittston High School in 1946. A sign painter and artist, like his father Sidney Darby, he studied drafting at the Pennsylvania State University extension school where he took chemistry, business, art, and photography courses for one year. His first invention, the Darby Dory, a folding rowboat dates from 1953. The sailboard developed out of Darby's experiments with a personal pontoon catamaran, each hull being big enough for one foot and designed to be operated with a hand-held sail and no rudder. By 1964 he had designed a universal joint that connected a mast to a flat bottom sailing scow. This board had a centerboard, tail fin and kite shaped free sail. Early tests were conducted on Trailwood Lake and the Susquehanna River, near West Pittston.
Today sail boarding is known as windsurfing. It adopted its name from Windsurfer International, a company Hoyle Schweitzer and Jim Drake established on the basis of a patent granted to them in 1970 for a "wind-propelled apparatus." In all essential qualities, their claims duplicated Newman Darby's earlier work.
After Schweitzer bought out Drake's share in 1973, he energetically promoted the sport and licensed manufacturing rights to more than 20 companies around the world. Schweitzer forcefully prosecuted patent infringements he perceived among windsurfer manufacturers and he threatened to sue the 1984 Olympic Committee should it authorize a board produced by a manufacturer not licensed by Windsurfer International.
Although he was aware of the growth of the sport and the profits flowing into Windsurfer International through its licensing activities, Darby was unable to mount a legal challenge to Schweitzer. His priority in the invention of the sport was overlooked and almost forgotten.
In the late 1970's, Mistral, a Swiss manufacturer sued by Windsurfer International in Germany, located Darby and presented his "prior art" as a defense. In the early 1980's, courts in the United States were asked to rule on the validity of the Windsurfer International patent. Newman Darby's prior art was at the center of the controversies. The court voided Windsurfer's original patent and Schweitzer was forced to apply for a reissue based on severely limited claims. He lost the use of "windsurfer" as a trademark. Schweitzer retained the reissued patent through further challenges until it expired in 1987. The example of Newman Darby has become a textbook case of the importance of thorough searches for "prior art" for patent attorneys.
Following completion of the patent litigation Darby designed original sail rigs for Mistral in Europe and Horizon in the United States. In 1982 Newman entered into a new partnership with his brothers Ronald and Kenneth and formed NRK, Inc., to design and manufacture windsurfing boards, training devices and to produce written and video documentaries of his contributions to the history of the sport.
Naomi Albrecht Darby, Newman's wife, sewed the first sails for the boards and participated in their testing and marketing. She documented Darby's inventions through the years in photographs and moving images. Over the years, Darby has worked on numerous inventions--most of them related to wind propulsion. Like many independent inventors, Newman Darby conceives of his ideas, executes all of the mechanical plans, builds his own prototypes and tests them. Darby continues to research improvements in windsurfing and to teach courses in boat building and design.
Related Materials:
An original sailboard, rig, mast and daggerboard from the same period are also housed in the Pennsylvania State Museum at Harrisburg.
Separated Materials:
The Division of Culture and the Arts (now Division of Cultural and Community Life) holds artifacts relating to S. Newman Darby and his invention of the windsurfer, including an original board, boom and mast, and sail dating from 1964. See accessions #1998.0086 and #1998.0323.
Provenance:
Most of the collection was donated to the Archives Center of the National Museum of American History by S. Newman Darby and his wife Naomi on February 3, 1998.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
