The collection documents the activities of the United Shoe Machinery Corporation of Beverly, Massachusetts, manufacturers of shoe machinery equipment. The collection consists of engineering records, legal records, research and development records, employee/personnel records, correspondence, company catalogs, product literature, advertising materials, photographs, and moving images.
Scope and Contents:
This collection is among the largest and most complete bodies of business records in the holdings of the Archives Center. The records document in considerable detail the firm's engineering department and research and development efforts in shoe making machinery and in related technical areas, especially during World War II and as it attempted to diversify its activities after the war. There is detailed information, much of it on microfilm, about the leasing of United Shoe Machinery (USM) machines. The records also provide insight into the USM's culture of corporate paternalism, including its athletic and relief associations and its industrial school. The collection is rich in visual materials depicting both the machines made by the firm and the employees and the facilities.
Arrangement:
The collection is arranged into seventeen series.
Series 1: Historical and Background Materials, 1901-1985
Series 2: Executive Records, 1927-1987
Subseries 2.1: United Shoe Machinery, 1927-1975
Subseries 2.2: Emhart Corporation, 1976-1987
Series 3: Correspondence, 1890, 1901-1915
Series 4: Wilson Palmer Files, 1925-1952
Series 5: Research and Development Department Records, 1914-1980
Subseries 5.1: Background, 1947-1974
Subseries 5.2: Financial Information, 1947-1975
Subseries 5.3: Reports, 1962-1973
Subseries 5.4: Facilities, 1947-1975
Subseries 5.5: Personnel, 1942-1979
Subseries 5.6: Labor, 1961-1970
Subseries 5.7: Subject Files, 1943-1977
Subseries 5.8: Project Files, 1914-1968
Subseries 5.9: New Development (ND) Project Files, 1924-1970
Subseries 14.6: Quarter Century Club News, 1977-1987
Subseries 14.7: H.E. Smith & Company Catalogs, 1898-1930
Series 15: Product Literature, 1952-1979
Series 16: Advertising and Marketing Materials, 1902-1981
Series 17: Photographs, 1907-1960s
Subseries 17.1: Employees, 1907-1981
Subseries 17.2: Equipment/Products, 1961-1972
Subseries 17.3: Factories/Buildings, 1920s-1960s
Subseries 17.4: Trade Shows, 1954, 1968-1973
Subseries 17.5: Miscellaneous, undated
Subseries 17.6: Postcards, 1906-1938
Subseries 17.7: Prints from Glass Plate Negatives, undated
Subseries 17.8: Albums, 1915-1950s
Subseries 17.9: Film Negatives, 1956-1958
Subseries 17.10: Glass Plate Negatives, 1915-1923
Series 18: Audio-Visual Materials, 1934-1972
Biographical / Historical:
The United Shoe Machinery Company was formed in 1899 by the consolidation of the most important shoe machinery firms in the industry: Goodyear Shoe Machinery Company; Consolidated McKay Lasting Machine Company; and McKay Shoe Machinery Company. By this merger, conflicting patents were eliminated and patents supplementing each other were brought under United control to permit their prompt combination in a single machine or process. To ensure efficiency, the new company also continued the practice previously followed by its constituent firms of renting machinery that it manufactured instead of selling it. The authorized capital of the new company was twenty five million dollars. After the 1899 merger, United grew quite rapidly. In 1903, it began construction of a new factory in Beverly, Massachusetts about thirty-five miles from Boston. At its peak, this company employed 9,000 workers and produced eighty-five percent of all shoemaking machines in the United States. By 1910, it had an eighty percent share of the shoe machinery market with assets reaching forty million dollars, and it had acquired control of branch companies in foreign countries.
In 1911, the first of three civil anti-trust suits was brought against United by the United States government. It charged that the 1899 merger had restrained trade and violated the Sherman Act. The Massachusetts District Court ruled that the 1899 merger was not an attempt to restrain trade, only an attempt to promote efficiency. The court also said that the five companies that were merged to form United were not competitive with each other. The government appealed to the Supreme Court, which only affirmed the District Court's verdict.
In 1917, the United Shoe Machinery Corporation, incorporated in 1905, absorbed the United Shoe Machinery Company. The United Shoe Machinery Corporation had its headquarters in Boston and its main manufacturing plant in Beverly, Massachusetts.
The second government suit was brought against United Shoe in 1915. The government claimed that United Shoe's leasing system restricted the shoe manufacturer to exclusive use of United Shoe's products and that it was a violation of the newly enacted Clayton Act. The Massachusetts District Court ruled in favor of the government. The Supreme Court, hearing United Shoe's appeal case, only affirmed the District Court's ruling. In 1923, United modified its leasing policy.
The last government suit against United was filed in 1947 and charged United with monopolizing the trade, manufacture, and distribution of shoe machinery from 1923 to 1947. During this period, United had bought all shares, assets, and patents of twenty one companies that dealt in the shoe machinery manufacture. The court ruled that United had clearly violated the Sherman Act, and United was forced to modify its leasing policies and restrict its purchases of other shoe machinery businesses and its acquisition of patents. In 1968, the United Shoe Machinery Corporation changed its name to USM Corporation. In 1976, United Shoe Machinery Company merged with Emhart Industries and produced the modern-day Emhart Corporation.
In 1989, in order to resist a two billion dollar takeover attempt by a New York investment group (which included oil heir Gordon P. Getty), Emhart merged with Black & Decker Corporation. The merged company operates from Black & Decker's headquarters in Towson, Maryland. The company headquarters in Farmington, Connecticut, were closed in June 1989.
Related Materials:
Materials at Other Organizations
Lynn Historical Society & Museum, Lynn, Massachusetts
Small volumes and pamphlets of shoe and shoe-related industry businesses in Lynn, Massachusetts, including miscellaneous articles and histories on the shoe industry in Lynn, manuals, catalogs, broadsides, patents, handbooks, patterns, price lists, brochures, and legal materials. Businesses represented include Beaudry Machine Company, Beckman Machine Company, Bresnahan Shoe Machinery Company, George W. Emerson & Company, Hamel Shoe Machinery Company, Gregory & Read Co., David Knox & Sons Machinery Company, Krippendorf Kalculator Company (manufacturers of a mechanical device to compute pattern values), Peerless Machinery Company, Quarmby & Hilliker, Machine Builders, Swain, Fuller Manufacturing Company, W.J. Young Machinery Company, and George J. Kelly, Inc. (maker of shoe polish).
United Shoe Machinery Company Records, 1915-1974
Materials assembled by Edward F. McCarthy, director of USM research, including notebooks, diagrams, manuals, brochures, catalogs, code sheets, flow charts, price lists, handbooks, lectures, directories, lexicons, catalogs of other firms, personal notebooks on shoe construction (1927-1931), factory visits to other shoe companies, and production of leading manufacturers (1939-1960), and floor directory of the plant; ledgers listing machines shipped and returned from the Lynn and Puerto Rico plants (nine volumes, 1935-1974); and machine development materials, including patents, chiefly those of Edward Quinn.
Peabody Essex Museum (PEM) Salem, Massachusetts
An accession in 1987 of institutional archives, includes publications, photographs, advertisements, lectures, scrapbook of shoes made for United Shoe Machinery Corporation of Beverly, Massachusetts, shoes from which are in the collection of the Peabody Essex Museum (87020).
The United Shoe and Machinery Company Collection contains a large quantity of the company's patents, most of which pertain to the production and manufacture of shoes. Additionally there are patents for golf balls, nail guns, and magnetic closures. The majority of the remaining materials are Quarter Century Club documents ranging from financial and membership records, to pictures and other ephemera. The remainder of the collection consists of miscellaneous objects including sample knives and knife parts from the Booth Brothers Company.
University of Connecticut, Dodd Center
Emhart Corporation Records, undated, 1883-1989
Emhart Corporation was a multinational company located in Farmington, Connecticut. Prior to its 1989 merger with Black & Decker, Emhart operated in over one hundred countries with a worldwide work force of 30,000 employees. Emhart's products included machines for the manufacture of glass bottles and shoes; filling, sealing and packaging machinery; security systems; electronics; chemical products; metal fasteners; rubber processing equipment; and consumer and do-it-yourself products. Brand name products included True Temper® hardware and sporting goods, and Price Pfister® plumbing fixtures. Emhart's domestic roots went back to the American Hardware Company, founded in New Britain, Connecticut, in 1902.
Beverly Public Schools (Beverly, Massachusetts)
Beverly Public Schools/Beverly trade school records, 1909-1995
Materials relating to the establishment and operation of the Beverly trade schools, including trustee minutes, annual reports, curriculum journals, correspondence, photographs, programs and ephemera, and calendars.
Cornell University, Division of Rare and Manuscript Collections
[United Shoe Machinery Company, of New Jersey, et al. court proceedings], 1911-1917
United Shoe buildings and properties
The Cummings Properties now owns and leases "the Shoe."
Separated Materials:
Materials at National Museum of American History
The Division of Work and Industry holds artifacts related to the United Shoe Machinery Corporation. Some artifacts include a drafting table (1989.0259.349), tool chest (1989.0259.348), and molds for shoes, shoe heels, shoe welts, threads, needles, awls, and show wax.
Provenance:
The collection was donated by United Shoe Machinery Corporation, through Kevin Cochrane on November 20, 1987.
Restrictions:
The collection is open for research.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view materials in cold storage and audio visual materials. Using cold room materials requires a three hour waiting period, reference copies do not exist for audio visual materials. Arrangements must be made with the Archives Center staff two weeks prior to a scheduled research visit. Contact the Archives Center at 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Emmy Lou Packard papers measure 9.4 linear feet and date from 1900 to 1990, and focus on the career of painter, printmaker, muralist, and sculptor Emmy Lou Packard. Also found are extensive materials relating to Packard's personal and professional relationship with muralist Diego Rivera and painter Frida Kahlo, with whom Packard lived for one year in Mexico. Papers include correspondence, financial records, notes, writings, exhibition files, photographs, and printed material.
Scope and Contents note:
The Emmy Lou Packard papers measure 9.4 linear feet and date from 1900 to 1990, and focus on the career of painter, printmaker, muralist, and sculptor Emmy Lou Packard. Also found are extensive materials relating to Packard's personal and professional relationship with muralist Diego Rivera and painter Frida Kahlo, with whom Packard lived for one year in Mexico. Papers include correspondence, financial records, notes, writings, exhibition files, photographs, and printed material.
Biographical materials include resumes, personal forms, and certificates. Correspondence is with family, friends, and colleagues, including muralist Anton Refregier, songwriter Malvina Reynolds, and composer John Edmunds. There is one letter from Dorothea Lange. Also found is correspondence with various political and arts organizations, such as the American Civil Liberties Union and the Russian magazine Soviet Woman. Much of the correspondence discusses personal relationships and political and art-related activities. Additional correspondence with and concerning Diego Rivera and Frida Kahlo is arranged in Series 6.
Personal business records found within the papers include studio real estate and rent records, insurance records, price lists for artwork, consignment records, and miscellaneous receipts. There is one interview transcript of an interview with Packard for the Radical Elders Oral History Project. The papers include a series of notebooks/diaries, address lists, and other notes.
Packard's reference files and personal papers documenting her professional and close personal relationship with Diego Rivera and Frida Kahlo are arranged into a separate series. They include her research files for a planned book on the two artists, personal letters between Packard and the couple, as well as several interesting photographs. Also found in this series are notes, writings, and printed materials relating to Diego Rivera, Frida Kahlo, and other Mexican artists, such as Covarrubius, Juan O'Gorman, and Pablo O'Higgins.
The collection also includes typescripts and additional writings by Packard and others. Artwork consists of orginal drawings and prints by Packard and others not directly associated with projects. Exhibition and project files for many of Packard's commissioned projects are also found within the collection, including her files for the restoration of Anton Refregier's Rincon Annex Post Office mural in San Francisco and the Coit Tower murals in San Francisco. Many of the project files contain correspondence, reports, contracts, printed material, photographs, and artwork.
The papers also include photographs of Packard, her family, residences, artwork, friends, and colleagues, including Cesar Chavez, Juan O'Gorman, Malvina Reynolds, Charles Safford, Ralph Stackpole, and Tennessee Williams. Two scrapbooks are found, as well as additional printed materials such as clippings and exhibition announcements and catalogs. There are also two artifact items, a vinyl record of Malvina Reynolds and a political campaign button.
Arrangement note:
The collection is arranged into fifteen series.
Series 1: Biographical Material, 1942-1985 (Box 1; 1 folder)
Series 2: Correspondence, 1919-1990 (Box 1-3; 2.6 linear feet)
Series 3: Personal Business Records, 1945-1985 (Box 3; 21 folders)
Series 4: Interview Transcript, 1979 (Box 3; 1 folder)
Series 5: Notes, 1900-1985 (Box 3-4, 10; 1.1 linear feet)
Series 6: Reference Files on Diego Rivera and Frida Kahlo, 1929-1986 (Box 5, 10, OV 11; 0.9 linear feet)
Series 7: Writings by Packard, 1953-1984 (Box 6; 17 folders)
Series 8: Writings by Others, 1955-1984 (Box 6; 19 folders)
Series 9: Artwork, 1921-1976 (Box 6; 10 folders)
Series 10: Exhibition Files, 1950-1964 (Box 6, OV 11; 5 folders)
Series 11: Project Files, 1953-1985 (Box 6-7, 10, OV 11; 1.8 linear feet)
Series 12: Photographs, 1914-1982 (Box 8, 10; 0.8 linear feet)
Series 13: Scrapbooks, 1947-1950 (Box 8, 10; 0.2 linear feet)
Series 14: Printed Material, 1936-1988 (Box 8-9, 10; 1 linear foot)
Series 15: Artifacts, 1984 (Box 9-10, OV 11; 2 folders)
Biographical/Historical note:
Emmy Lou Packard was born in Imperial Valley, California on April 15, 1914, to Walter and Emma Leonard Packard. In the late 1920s she lived with her family in Mexico City where she became acquainted with Diego Rivera, from whom she received regular art criticism and encouragement. She graduated from the University of California, Berkeley and completed courses in fresco and sculpture at the California School of Fine Arts in 1940. That year and the next, Packard worked as a full-time painting assistant to Rivera on his 1,650 square-foot fresco at the World's Fair in San Francisco. During this project, Packard became very close to Rivera and Frida Kahlo and returned to Mexico with them and spent a year living with the couple.
From then on, except for in 1944-1945 working for a defense plant, Packard worked and grew in various aspects of her art. In addition to her work in fresco, Packard is known for her work in watercolor, oil, mosaic, laminated plastic, concrete, and printmaking, both in linocuts and woodblocks. She received numerous commissions that included installations for ships, hotels, and private homes for which she executed large woodcuts and mural panels. During the 1950s and 1960s, Packard was hired to restore several historic murals, most notably the Rincon Annex Post Office mural by Anton Refregier and the Coit Tower murals in San Francisco.
Between 1966 and 1967 she was commissioned by architects to design and execute a number of concrete and mosaic pieces, one of which went to the Mirabeau Restaurant in Kaiser Center, Oakland. She also designed and executed a mural for the Fresno Convention Center Theater during that same period. In 1973-1974, she designed and supervised a glazed brick mural for a public library in Pinole, California.
Packard had one-woman shows at the San Francisco Museum of Art, Raymond and Raymond Gallery (San Francisco), Addison Gallery of American Art (Andover, Mass.), Connecticut Academy of Fine Arts, Pushkin Museum (Moscow), and March Gallery (Chicago). Emmy Lou Packard died in 1998.
Related Archival Materials note:
Also found in the Archives of American Art is an oral history interview with Emmy Lou Packard conducted by Mary Fuller McChesney in 1964.
Provenance:
Emmy Lou Packard donated her papers to the Archives of American Art from 1984-1988.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Rights:
The Emmy Lou Packard papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Occupation:
Painters -- California -- San Francisco Search this
Sculptors -- California -- San Francisco Search this
Knabenshue, A. Roy (Augustus Roy), 1876-1960 Search this
Container:
Box 2, Folder 12
Type:
Archival materials
Text
Date:
1941-08 - 1941-12
Collection Restrictions:
No restrictions on access.
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
A. Roy Knabenshue Collection, Acc. NASM.XXXX.0136, National Air and Space Museum, Smithsonian Institution.
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Labor & Labor Unions, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Topics: Hattie's baptismal records. Aircraft. Houses. Family/Friends. Travels. George Weaver's activities. Aircraft register. Photostat documents.
Collection Restrictions:
No restrictions on access
Collection Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
The Bobcat Company Records document a post-war invention process and American manufacturing system through the case study of a dynamic machine, the Bobcat skid-steer loader. The records focus primarily on Bobcat's products, marketing, and advertising through product literature, photographs, advertisements, posters, newsletters, and audiovisual materials.
Scope and Contents:
The records are divided into ten series which document a post-war invention process and American manufacturing system, through the case study of a dynamic machine, the Bobcat skid-steer loader. The records focus primarily on Bobcat's products, marketing, and advertising through product literature, photographs, advertisements, posters, newsletters, and audiovisual materials.
Series 1, Historical Background, 1965-2007 and undated, is divided into nine subseries: Subseries 1, Company Histories, 1965-1996 and undated; Subseries 2, Organizational Materials, 1970s-2003 and undated; Subseries 3, Factories/Plants, 1965-1996; Subseries 4, Union Materials, 1971, 2005-2007; Subseries 5, Kaizen Materials, 2003-2004 and undated; Subseries 6, Company Christmas Cards, 1965-1974 and undated; Subseries 7, Company Picnics, 1966-1979; Subseries 8, Awards, 1969-1988; and Subseries 9, Subject Files, 1963-1985.
Subseries 1, Company Histories, 1965-1998 and undated, consists of published and unpublished accounts of the early history of Melroe Manufacturing and its corporate evolution. Of note is the undated A Modern Guide to North Dakota. This guidebook is intended for "foreign" visitors (anyone from Minneapolis, Chicago, New York, St. Louis, Los Angeles, Seattle, Canada, South America, Europe, Asia or outside the city limits of Gwinner, North Dakota) and provides historical background as well as information on the many diverse and interesting aspects of North Dakota.
Subseries 2, Organizational Materials, 1970s-2003 and undated, consists of mission statements, codes of conduct, a corporate directory, organizational charts, and letterhead. The organizational chart, while marketing and sales specific, does provide an overview of the company's administrative functions.
Subseries 3, Factories/Plants, 1965-1996, includes information about each plant.Factories represented include Belcourt, Bismarck, Cooperstown, and Gwinner, North Dakota; and Fort Benton, Montana. The materials document each plant and consist of a range of formats from articles and clippings to birthday cards, highway maps, fact sheets, field trip schedules, histories of the plant, service awards, product literature, guides, press releases, and employee information.
The Belcourt Plant was home to Melroe Manufacturing's welding division. Dedicated in 1975 at the Turtle Mountain Indian Reservation (Chippewa Tribe), this plant was established to relieve the Bismarck Plant of a heavy workload in welding requirements. The plant closed in the 1980s.
The Fort Benton Plant manufactured thirty-two different models of chisel plows under Clark Equipment Company's Melroe Division for Ag Products. The Fort Benton Plant closed in 1982.
The Bismarck Plant served as Melroe Manufacturing's headquarters for the three Ag Product Plants: Bismarck, Benton, and Cooperstown. Opened in 1973, the Bismarck Plant made grain drills, the windrow pick-up combine attachment, the automatic reset plow and plow packers, and crop sprayer (the Spra-Coupe). The Bismarck Plant closed in 2009.
The Cooperstown Plant also manufactured Ag products such as grain augers, swathers, field sprayers, machinery trailers, raw crop harvesters, grain drill packers, steel buildings, and aluminum grain boxes. The best known products produced at this plant were the steel teeth for making hay stacks and the automatic reset moldboard plow. The plant also fabricated parts and components for the Bobcat skid-steer loader. Of note in the Cooperstown Plant materials are a black-and-white advertisement and programmatic brochures for Clark Equipment Company's 1975 International Teenage Exchange Program. Five teenagers from "Clark North America" were selected to live with Clark families in Argentina, Belgium, Brazil, France, or Germany. The Cooperstown Plant closed in 1977.
The Gwinner Plant remains open today and is the main manufacturing facility for Bobcat of North America. The Gwinner folder contains a high school paper title "Melroe" by Craig Allen Knudson, undated, and remarks given at a Dealer Advisory Council Meeting by Jim Strande about the "B Series" from the Engineering Department.
Subseries 4, Union Materials, 1971, 2005-2007, includes information about the United Steel Workers Local 560, the union that is currently in place at the Bobcat Company. Employees formally voted to unionize on April 2, 1970, under the Allied Industrial Workers (A.I.W.). In the early 1990s, the A.I.W. was becoming too small and could no longer provide the best financial backing or representation to Melroe employees, and therefore the employees decided to merge with the United Paperworkers International Union (U.P.I.U.). In 2005, the U.P.I.U. decided to merge with the delegates of the United Steel Workers of America and form the United Steelworkers (U.S.W.). Today, the Bobcat Company is represented by the U.S.W. in District 11 which includes Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota and South Dakota. The materials in this subseries consist of United Steel Workers Local 560 handbooks and agreements as well as authorized announcements from the local union members and Bobcat management that were posted for employees to read. These announcements/fliers were placed in authorized areas at the factory in Gwinner. There is one grievance record from 1971 detailing the request that certain jobs be posted so personnel can bid for the position.
Subseries 5, Kaizen Materials, 2003-2004 and undated, contains materials related to the Kaizen process, which is a Japanese philosophy that focuses on continuous improvement throughout all aspects of life. When applied to the workplace, Kaizen activities continually improve all functions of a business, from manufacturing to management and from the chief operating officer to the assembly line workers. These materials include An Introduction to the Bobcat Production System ( BPS), undated, and a booklet that provides a road map to all Bobcat employees in utilizing "lean" concepts versus traditional mass production manufacturing. The BPS is intended to redesign production systems, machinery and labor to be as efficient as possible. Other documents include copies of power point slides and materials from a Kaizen workshop.
Subseries 6, Company Christmas Cards, 1965-1974 and undated, includes Christmas cards sent by the Bobcat Company as well as "mock-ups" of cards created by Flint Communications. The Bobcat Company purchased merchandise from companies that specialized in promotional and specialty gifts. Additonal information from those companies is included in this subseries.
Subseries 7, Company Picnics, 1966-1979, contains information about the company's annual family picnic or "family feast" at Lisbon Park in Lisbon, North Dakota. The picnics typically included a program (musical entertainment), games for children, prizes, and a softball game. The documentation includes fliers announcing the picnic, tickets, and receipts and memos detailing the prizes available and the associated costs. Prizes included, but were not limited to, portable televisions, drills, binoculars, cookware, cameras, bicycles, camping equipment, vacuums, and clocks.
Subseries 8, Awards, 1969-1988, contains information about awards given to the Bobcat Company from external organizations as well as individual awards given by the company to its employees. The Export "E" Award is bestowed by the United States Department of Commerce. Awarded for success in boosting sales of American products abroad, Melroe Manufacturing won this honor in 1969 for its increased sales of farm implements and industrial equipment to Canadian and European markets. Material about the 'E" Award includes newspaper clippings and articles, presentation remarks, and photographs. The United States Senate Productivity Award is administered through the United States Senate Commerce Committee. Each United States senator is allowed to select one winner every year. The program was established to encourage competiveness in American industry and ensure its survival in the international marketplace through increased productivity. In 1984, Senator Mark Andrews (R) announced that the Melroe Division of Clark Equipment Company was a recipient of the Productivity Award. The file contains correspondence, newspaper clippings, black-and-white photographs of the presentation, a tour of the factory in Gwinner, North Dakota, and the medal itself. There are other files about awards that recognize employees: Employee Recognition Service Awards, Patents Awards Recognition Dinner, and the 1000 Club. These materials contain lists of awardees, award programs, invitations, and napkins.
Subseries 9, Subject Files, 1963-1985, captures a varity of documentation associated with the company's corporate structure such as testimonials from owners and users of Bobcat skid-steer loaders, the first invoice for the Bobcat skid-steer loader (1963), the celebration of the 100,000th Bobcat skid-steer loader being produced and the "Melroe Mission to Japan." In 1985, a cross-sectional group of Melroe employees were selected to tour Japanese manufacturing plants and examine new concepts in both manufacturing and engineering. The lessons learned from this valuable trip were implemented at Bobcat and ultimately manifested themselves in the Kaizen materials. See Series 1, Subseries 4. The report, Bobcat Reports: The Melroe Mission to Japan contains employee observations about the trip, insights into similarities and difference between Japanese plants and Melroe plants; life style differences; and what it meant individually to the employee.
Series 2, Clark Equipment Company, 1965-1994, contains documentation about the Clark Equipment Company, one of the largest producers of material handling equipment. There are three subseries: Subseries 1, Company Histories, 1965-1978, (not inclusive); Subseries 2, Annual Reports, 1974-1994 (not inclusive); and Subseries 3, Employee Information, undated. The histories consist of typescript documents that were used for various presentations as well as a printed history, "Growing Up with Clark," Clark Magazine, spring 1978, by Steve Lokker. The employee information contains an employee handbook titled "Your Circle of Security" detailing total compensation of pay, benefits, and career opportunities at Clark, and a Guide to Maintaining Non-Union Status and Combating Union Organizational Attempts, undated. The annual reports, 1974-1994, also include information about quarterly report and annual meeting summaries.
Series 3, Newsletters, 1965-2009, consists of published newsletters for both internal and external distribution. Arranged alphabetically by title, the newsletters represent a variety of Bobcat Company news items aimed at specific audiences such as current employees, former employees (alumni), dealers, prospective customers, and the industry. For example, Bobcat Briefs, a monthly publication, contains information for and about Melroe Manufacturing Company employees. The Summit (Bobcat Sales Masters) a monthly newsletter designed for salesmen at varying levels, allowed them to stay up-to-date on their progress in the Sales Masters Program. It was created to recognize the achievements of retail salesmen. Additional newsletters targeted at salesmen/dealers include the Bobcat's Pajamas, Feller Buncher Toppers, Melroe Scoop, Winners Circle, Territory Tales and Worksaver. Worksaver is published four times a year and sent directly to a dealer's mailing list of customers and prospects. Worksaver is part of the Bobcat Company's co-op advertising program, with the single most important feature being the ability to target the Bobcat sales message. Newsletters aimed at employees include Bobcat Briefs, Bobcat Messages, Melroe Pick-up, Clark Pick-up, Melroe and Messages. The only newsletter not represented in this series is the Spra-Coupe Reporter. See series 8 for this newsletter.
Series 4, Photographs, Negatives, Slides and Transparencies, 1960-2003 and undated, contains photographs, negatives, slides, and transparencies. The materials are arranged in alphabetical order following the original filing scheme created by the Bobcat Company. The only exception to this order is "Products" which are filed numerically by model number. For example, the B300 (Loader Backhoe), 2005, is filed before the 310 (Skid Steer Loader), 1977. Each model is identified parenthetically. The bulk of the materials consists of photographs, both black-and-white and color prints documenting the company's activities. They were created and assembled by Ernie Feland, the company's photographer for 37 years.
The images document almost every aspect of the company and its culture. Included are: products, employees, company picnics and outings, factory activities, trade shows, and dealerships. Well documented are the various company outings and activities that involved dealers and vendors. Elaborate theme-based activities were created for the dealers/vendors which were the highlight of the year. The company fostered a "family friendly" atmosphere and this is evident in the images. Many of the photographs documenting company products show the product in use in various industries and with various attachments. For example, there are photographs of skid-steer loaders removing snow, moving fertilizer, drilling holes, and hauling dirt.
Series 5, Dealer Materials, 1964-2003, documents the valuable connection between the customer, dealer, and the company. Dealers are an important part of the Bobcat success story. This series is further divided into eight subseries: Subseries 1, Dealer Advisory Council Meetings, 1967-1996; Subseries 2, Sales Meetings, 1964-1999; Subseries 3, District Manager Meetings, 1971-1990; Subseries 4, Conferences, 1973, 1974,1993; and Subseries 5, Specific Dealers, 1978, 1979, 2003; Subseries 6, Dealer Advertising and Sales Promotion Kits, 1967-1996; Subseries 7, Co-op Advertising Materials for Dealers, 1979-1982; and Subseries 8, Subject Files, 1965-2003.
Subseries 1, Dealer Advisory Council Meetings, 1967-1996, documents Dealer Advisory Council (DAC) activities and meetings. The first DAC was held in 1965 at the Ash Forks Camp on Lake of the Woods, Canada. Dealers competed in a sales contest prior to the meeting to determine which twelve of them would attend. Over the years the roster of dealers attending grew, and those chosen to serve on the council had an outstanding sales record. The company sought these dealers' advice on all aspects of Bobcat marketing, engineering and manufacturing, and both dealers and company management were encouraged to share their ideas and experiences. It is through a strong dealership system that the company sells its products and many times, it was a solid demonstration that sold the product. Dealers frequently were invited to the Bobcat Boot Camp in Lisbon, North Dakota, where they spent one week training on various Bobcat Company products as well as competitors' products.
To this day, dealers meet annually in different locations throughout the United States with particular emphasis on North Dakota, Minnesota, Idaho, Wisconsin, and parts of Canada. The meetings were well planned and followed a structure with receptions, orientations, dinners, plant tours, presentations, group discussions, and award presentations.
These records provide insight into the relationship between the company and its dealers with dealer distributor materials such as the dealer kits. The photographs in Series 4 document this aspect of the company well. Among one of the boot camp's first trainers was none other than inventor Cyril Keller.
The materials are arranged chronologically by meeting date and contain correspondence, agendas, memos, lists of dealers (in some instances with profiles), certificates (recognizing outstanding sales achievement), invitations, licenses for fishing, invoices for airline tickets, presentation scripts, photographs (the majority document fishing and hunting trips), and brochures. Many of the meetings also had programs for "ladies" since many of the dealer's wives accompanied them.
Subseries 2, Sales Meetings, 1964-1999, documents the annual gathering of all Bobcat dealers. Unlike the DAC Meetings, the annual sales meetings were larger in scale and had more programmatic functions. Meetings were held in a variety of locations throughout the United States, and almost all of the meetings were held either in January or February. The meetings are arranged chronologically and contain the location of the meeting if known. There is unevenness to the type and amount of documentation for each meeting. Many files include agendas, memos, correspondence, name tags, meeting programs, banquet programs, and presentation remarks. Some meetings contained more unusual materials. The 1974 Kona, Hawaii Meeting had a "Clark Money Tree Mid-Term Quiz" designed for dealers and dealer salesmen as a means of testing their knowledge of the Clark Retail Finance programs. The quiz was graded, and if the individual passed, a doctor of finance was issued along with a cash prize. Additionally, an audio disc from the 1974 Kona, Hawaii Meeting, Swing and Sway The Bobcat Way with Bobcat- The One and Only and Cattin Around was intended for use by dealers for a wide variety of promotional and selling situations: background music for radio and TV commercials, local fairs, exhibits, and conventions.
Subseries 3, District Manager Meetings, 1971-1990, consists of documentation for district managers' meetings which dealt with the "how" of demonstrating, advertising, financing, and servicing and the "why" of compact size, maneuverability, all-wheel drive, visibility, time, and labor for Bobcat products. These meetings appear to have been held in conjunction with the annual sales meeting.
Subseries 4, Conferences, 1973, 1974, 1993, includes speeches, photographs, agendas, invoices, memos, programs, and notes. The bulk of the materials consists of Clark Executive Conference materials from 1973.
Subseries 5, Specific Dealers, 1978, 1979, 2003, contains files for specific Bobcat dealers in the United States. The files are arranged alphabetically by dealership name and include advertisements, announcements, correspondence, and other branded materials with the Bobcat logo.
Subseries 6, Dealer Advertising and Sales Promotion Kits, 1967-1996, consists of folders filled with a memo or letter to the dealer, dealer lists, newsletters, logo types, line drawings, price lists, brochures, product information sheets, specifications, and posters designed to assist dealers in promoting a certain product, campaign, or sale. Reg Stansfield served as the dealer development manager (regional, European and worldwide) from 1978 to 1988. It's clear that the company was interested in measuring performance, seeking room for improvement, and knowing about problems. Stansfield had a great interest in training and in helping salesmen avoid making unnecessary mistakes. He created "Sales Success Strategy" cards with sales tips which were included in the dealer promotion kits. These tips were part of the "Melroe Success Formula," which was to promote, demonstrate, sell, and support. Arranged chronologically, these kits provide valuable information on what the company was sending its dealers and the accompanying instructions. The kits also provide a comprehensive overview of the types of industries using Bobcat products, such as colleges, cemeteries, landscapers, stockyards, rendering, and the poultry industry.
Subseries 7, Co-op Advertising Materials for Dealers, 1979-1982, includes materials that were assembled into binders and were distributed to dealers as a way to assist them in promoting and advertising Bobcat products. The binders were organized into categories: direct mail, newspaper, radio, television, Yellow Pages, specialties, signs and displays, and fairs and shows.
Subseries 8, Subject Files, 1965-2003, are arranged alphabetically by topic. These files include topics such as dealer financial profiles, golf tournaments, review guidelines, motivational concepts, sales specialist's guides, website programs, and Y2K compliancy. The dealer-initiated materials include examples of specific materials developed by dealers for promoting Bobcat products and sales. For example, the J.S. Equipment Company of Sacramento, California, developed a Bobcat Bulletin and the K.C. Bobcat of Kansas City, Missouri, developed a mailer card touting their Bobcat Center with equipment and accessories. Proper use of the Bobcat brand name adds value, helps develop customer loyalty and presents a consistent identity. Spelled out in a brochure of Brand Identity and Standards for Bobcat Dealers are the four trade name categories used by dealers: "Bobcat of (location);" "Bobcat (Name);" "(Name) Bobcat;" and "An Independent Trade Name." Additionally, it details unacceptable uses of the Bobcat trademark logo and the associated color standards.
The Melroe Annual Sands Hill One Invitational Engolfment (MASHIE) files chronicle the establishment of an annual golf tournament designed for the company (Melroe) and its dealers to get to know each other better and have fun while doing it. The golf tournament included visits to the factory and offices as well as an awards dinner.
The motivational concepts file contains a variety of notes and lists detailing motivational concepts for dealers. There is an untitled poem about Christmas, Santa, and a Bobcat as well as a 1977 planning session document from Flint Advertising. The Y2K compliancy materials consist of memos, correspondence, spreadsheets, and questionnaires for dealers about their computer compliancy for the year 2000.
Series 6, Marketing and Promotional Materials, 1954-2007, are divided into ten subseries: Subseries 1, Correspondence of Ferd Froeschle, 1974-1976, 1990; Subseries 2, Budget/Finances, 1961-2000 (not inclusive); Subseries 3, Advertisements, 1964-2001; Subseries 4, Artwork/Storyboards, undated; Subseries 5, Advertising Proof Books, 1954-1993; Subseries 6, Surveys/Profiles, 1977, 1979, 1990-1991; Subseries 7, Promotional Ideas/Retail Sales, 1970s-2007; Subseries 8, Sales Campaigns and Programs, 1972-2001; Subseries 9, Contests, 1965-1999, undated; and Subseries 10, Posters, 1977-2005, undated.
Almost all of the promotional pieces were created by Flint Communications of Fargo, North Dakota, under the direction of the Bobcat Advertising/Marketing Department. Flint was established in 1946, by Harold Flint. Today, Flint consists of a network of six companies, known as the Flint Group, serving a diverse list of businesses, industries, government entities, and not-for-profit clients. The Flint Group includes Flint Communications, Fargo, North Dakota; HatlingFlint, St. Cloud, Minnesota; SimmonsFlint, Grand Forks, North Dakota; WestmorelandFlint, Duluth, Minnesota; AadlandFlint, Anchorage, Alaska; and Flint Interactive, an online services firm with staff in multiple locations. In some instances the marketing and promotional pieces have a Knight Printing Company tag affixed to them. This tag provided critical information to both Flint and the Bobcat Company for reordering purposes and dating. For example KN-500-397-#650152-F translated means Knight Printing Company-quantity 500-March 1997-Bobcat Company job number, and the F equals Flint.
The marketing and promotional materials were intended for dealers in the Bobcat dealership network. Many of these pieces were distributed through targeted promotional programs which were designed to maintain regular contact with all existing users, to foster rental customers, and generate new inquiries. The promotional pieces consisted of giveaways, sponsorships, machine displays on dealership frontage, special displays at shopping centers, casual machine displays at stockyards and auctions, presentations and lectures to associations and colleges, group demonstrations, and highway billboards. The promotional methods included permanent advertisements, building and truck designs, ads in newspapers, local television and radio spots, envelope stuffers and stickers for correspondence, fairs, shows, and customer service schools, open houses at dealerships, handouts for salesmen and mechanics, and special telephone canvassing campaigns. These methods maximized the "Worksaver" Program.
Basic markets for the Bobcat include agriculture, agri-business (feed, fertilizer, grain elevators, meat packing), construction (excavating, landscaping, paving, utility, sewer, roofing, concrete, sand and gravel, snow removal, asphalt, and brick), industry (foundries, glass, steel mills, chemicals, coal and coke, lumber, papers, smelters and refiners, castings), forestry, rental yards, and miscellaneous (garbage, rubbish removal, waste paper, nurseries).
Subseries 1, Correspondence of Ferd Froeschle, 1974-1976, 1990, contains correspondence of Ferd Froeschle, the advertising manager and public relations director at Melroe Manufacturing from 1964 to 1981.
Subseries 2, Budget/Finances, 1961-2000 (not inclusive), includes budgets, price lists, advertising schedules (with proposed ad expenditures). There are monthly budget spreadsheets with actuals, budget, and variation for media, production, printing, film and photo, travel, conventions, co-op advertising, sales aids, and miscellaneous.
Subseries 3, Advertisements, 1964-2001, documents advertisements (both color and black and white), color proofs (used to evaluate the ads' final appearance), some examples of the four-color process-a printing process that combines different amounts of the four colors red, yellow, blue and black, copies and/or originals torn from trade and industry magazines. The advertisements are arranged chronologically and then alphabetically by language. There is some clip art with Bobcat Company logos and an advertising manual for the international market. The manual was intended to help dealers prepare their own advertising.
Subseries 4, Artwork/Storyboards, undated, include artwork-the visual components of many advertisements-with and without typeset text for a variety of Bobcat Company products. Many are black and color ink on tracing paper or a transparency such as a photographic image on clear plastic. Also included is documentation on the development of the Bobcat Company logo and storyboards for the Bobcat of Futureville with plans on how to set-up/lay out a Bobcat dealership.
Subseries 5, Advertising Proof Books, 1954-1993, consists of advertisements that were placed in newspapers or various industrial, construction, and farming publications. The proofs are arranged chronologically and then alphabetically by product or the industry in which the product was used; for example, agriculture, contruction, forestry, industry, and rental. In some instances, the alphabetical heading is further refined such as construction (regional) versus construction (national). This distinction was drawn to distinguish the type of advertisement and where it would appear. Advertisements appeared in publications such as The Dakota Farmer, Montana Farmer- Stockman, The Farmer, Canadian Machinery and Metalworking, and Heavy Construction News.
Subseries 6, Surveys/Profiles for Skid-Steer Loaders, 1977, 1979, 1990-1991, contains survey and summaries from research services that conducted interviews and analysis for the company on the use of skid-steer loaders. The testimonials contained within this section are from employees at Central Bi-Products, (a meat processing facility) in Long Prairie, Minnesota.
Subseries 7, Promotional Ideas/Retail Sales, 1972-2001, include pamphlets, brochures, point-of-purchase ads, stickers, calendars, and greeting cards (Christmas, birthday, and Thanksgiving).
Subseries 9, Contests, 1965-1999 and undated, contains documentation illuminating the company's many and varied contests. Held company-wide and worldwide, the contests were intended for dealers to promote the sale of new products. Incentives included cash, prizes, or attachments for various Bobcat skid-steer loaders. The Let's Do It! contest and campaign of 1972-1973, was a competiton for all employees to think more about their productivity efforts. Employees competed quarterly for corporate awards which were given to divisons and plants with the best nine month performance. Employees were judged on return on investment, inventory control, sales volume, and forecasting while the plants were judged on productivity improvement and inventory control.
Subseries 10, Posters, 1977-2005 and undated, consists of posters created by the company for dealers to use in conjunction with various campaigns, programs, and contests.
Series 7, Product Information, 1967-2008, contains brochures, specification sheets, and catalogs detailing the various products offered for sale by the Bobcat Company. Melroe product history file consists of histories of Melroe Ag products, memorable dates in the Melroe company history and speeches about Melroe Manufacturing.
Series 8, Melroe Ag Products/Spra-Coupe Materials, 1972-1998, is divided into two subseries: Subseries 1, Melroe Ag Products Division, 1973-1983 and Subseries 2, Spra-Coupe, 1972-1998, undated. Melroe Ag Products was a division of Melroe Manufacturing which specialized in farm equipment. The products included reset plows, multi-weeders, rock pickers, chisel plows, grain drills, harroweeders, windrow pick-ups and the Spra-Coupe. The Spra-Coupe materials consist primarily of advertisements, product information, and promotional materials. The Spra-Coupe was first built in 1963 by John D. Kirschmann and brought to market in 1965. In the spring of 1972, Melroe Manufacturing acquired the Spra-Coupe, which was designed to apply chemicals using a self-propelled sprayer. The Spra-Coupe was sold primarily to custom operators and was used to replace the airplane as a means of applying liquid spray.
Series 9, Press Related Materials, 1969-2005, is arranged chronologically and divided into four subseries: Subseries 1, Press Clippings, 1969-2005; Subseries 2, Scrapbook of clippings, 1977-1978; Subseries 3, Press Releases, 1972-1999, undated; Subseries 4, Press Conferences, 1978, 1989, 1994; and Subseries 4, Articles, 1967, 1979, 1993. The press releases were used by the company as "organizational announcements" and were released internally to announce promotions, new positions, scholarship recipients, and service awards. In some instances there are black-and-white photographs found in this series as well as "special" releases from 1972-1974 containing correspondence with television stations and industry specific publications such as the Montana Farmer- Stockman and Fertilizer Solutions.
Series 10, Audiovisual Materials, 1963-2007, is divided into seven subseries: Subseries 1, Corporate documentation, circa 1960s-2007, undated; Subseries 2, Promotional, 1967-2007, undated; Subseries 3, Sales, 1963-2003, undated; Subseries 4, Safety/training, circa 1970s-1983, undated; Subseries 5, Commercials, 2004, undated; Subseries 6, Spra-Coupe, 1988-1993, undated; and Subseries 7, Supplemental documentation, 1974-1975, 1983, undated.
Of note are the commercial films made by William Snyder. Snyder was born and raised in North Dakota, and after working in Hollywood, California, for Technicolor he returned to Fargo to form Bill Snyder Films, Inc. Most of Snyder's output was 16 mm film format in color and black-and-white for industrial programs produced by corporate entities and non-profit groups. Snyder supplemented this work by producing television commercials and commercial movies for industry, including Melroe Manufacturing. Melroe hired Snyder in the early 1960s to make a "short" demonstrating the company's skid-steer loader. Eventually more movies were made: The Story of the Bobcat Kid, Bobcat a Go- Go, and Farm Boy at Heart. The movies provide an insight into the marketing strategy of a small company looking for a new and creative marketing effort called the "info-mercial." Aired on local television in the five-state area (Minnesota, South Dakota, Montana, and Wyoming) and using Melroe employees, these movies boosted sales for the company.
Subseries 1, Corporate documentation, circa 1960s-2007 and undated, contains footage of corporate events (primarily National Dealer Meetings), the manufacturing process in the two North Dakota factories, employees at work, and other company-related moving images.
Subseries 2, Promotional, 1967-2007 and undated, consists of films that promote various models of Bobcats and attachments to consumers and dealers. Many films highlight the features, capabilities, and different uses of specific models and associated attachments. CD-ROMs were probably given to potential customers based on their interest in Bobcat products or could have been used in dealerships for customers to access the same information.
Subseries 3, Sales, 1963-2003 and undated, documents the material shown to salesmen and dealers of Bobcats for sales purposes. Methods for improving sales, techniques for selling against competitors' machines, and detailed information about Bobcats' capabilities and features are highlighted to educate salesmen on the products. Numerous motivational and instructional videos were made with Reg Stansfield, Regional Sales Manager, offering strategies to improve sales and increase productivity. Some films in this subseries may have been shown to customers.
Subseries 4, Safety/training, circa 1970s-1983 and undated, documents education of the safe operation of Bobcat machines.
Subseries 5, Commercials, 2004 and undated, contains tapes of thirty second television commercials promoting Bobcat skid-steer loaders.
Subseries 6, Spra-Coupe, 1988-1993 and undated, consists of material relating to the Melroe Spra-Coupe and its electrostatic spraying process. Customer testimonials, descriptions of the use of the machine, and the features and capabilities of the Spra-Coupe are included.
Subseries 7, Supplemental documentation, 1974-1975, 1983, and undated, consists of brochures, scripts, and descriptions for some of the audio visual materials.
Arrangement:
Collection is arranged into ten series.
Series 1, Historical Background, 1965-2007
Subseries 1.1, Company Histories, 1965-1998 and undated
Subseries 1.2, Organizational Materials, 1970s-2007 and undated
Subseries 1.3, Factories/Plants, 1965-1996; 2007
Subseries 1.4, Union Materials, 1971, 2005-2007
Subseries 1.5, Kaizen Materials, 2003-2004 and undated
Subseries 1.6, Company Christmas Cards, 1965-1974 and undated
Subseries 1.7, Company Picnics, 1966-1979
Subseries 1.8, Awards, 1969-1988
Subseries 1.9, Subject Files, 1963-1985
Series 2, Clark Equipment Company, 1965-1994 and undated
Subseries 2.1, Company Histories, 1965-1978
Subseries 2.2, Annual Reports, 1974-1994
Subseries 2.3, Employee Information and undated
Series 3, Newsletters, 1965-2009 and undated
Subseries 3.1, Bobcat Alumni Newsletter, 1984 fall; 1987 spring
Subseries 3.2, Bobcat Brief, 1985-1993
Subseries 3.3, Bob Cat's Pajamas, 1965-2008
Subseries 3.4, Bobcat Messages, 2000
Subseries 3.5, Bobcat System, 1993
Subseries 3.6, Clark Pickup, 1975-1976
Subseries 3.7, Feller Buncher Toppers, 1984-1985
Subseries 3.8, Melroe Farm Reporter, 1973-1977
Subseries 3.9, Melroe Messages, 1987-1996, 1999
Subseries 3.10, Melroe Pickup, 1969-1975
Subseries 3.11, Melroe Scoop, 1970
Subseries 3.12, Newsloader, 1979-1982 and undated
Subseries 3.13, Scoop, 1991
Subseries 3.14, The Summit, 1990-1992
Subseries 3.15, Territory Tales, 1974-2002
Subseries 3.16, The Winner's Circle, 1983-1989
Subseries 3.17, Worksaver, 1977-2008
Series 4, Photographs, Negatives, Slides, and Transparencies, 1960-2003 and undated
Subseries 4.1, Alphabetical, 1960-2003 and undated
Subseries 4.2, Miscellaneous, 1963-1986 and undated
Series 5, Dealer Materials, 1964-2003
Subseries 5.1, Dealer Advisory Council Meetings, 1967-1996
Subseries 5.2, Sales Meetings, 1964-1999
Subseries 5.3, District Managers Meetings, 1971-1990
Subseries 5.4, Conferences, 1973, 1974, 1993
Subseries 5.5, Specific Dealers, 1978, 1979, 2003
Subseries 5.6, Dealer Advertising and Sales Promotion Kits, 1967-1996
Subseries 5.7, Co-op Advertising Materials for Dealers, 1979-1982
Subseries 5.8, Subject Files, 1965-2003
Series 6, Marketing and Advertising Materials, 1954-2007
Subseries 6.1, Correspondence of Ferd Froeschle, 1974-1976, 1990
Series 10, Audiovisual Materials, circa 1960s-2007, undated
Subseries 10.1, Corporate documentation, circa 1960s-2007 and undated
Subseries 10.2, Promotional, 1967-2007 and undated
Subseries 10.3, Sales, 1963-2003 and undated
Subseries 10.4, Safety/Training, circa 1970s-1983 and undated
Subseries 10.5, Commercials, 2004 and undated
Subseries 10.6, Spra-Coupe, 1988-1993 and undated
Subseries 10.7, Supplemental documentation, 1974-1975 and undated
Biographical / Historical:
The Bobcat Company Records document the evolution of the Bobcat skid-steer loader from a simple agricultural machine into a versatile and widely recognized tool. The Company's loaders, mini track loaders, and product attachments improved productivity in many industries such as shipping, landscaping, and construction. In 1958, approximately 20 loaders were built, and by the 1960s, the total number of units was in the few thousands. In the 1970s, 10,000 loaders were being manufactured a year. Today, Bobcat produces approximately 40,000 loaders a year and celebrated its 750,000th loader in 2008. Other companies, such as Caterpillar, Case, John Deere and New Holland all make loaders, but Bobcat dominates the market and its name is synonymous with the compact construction equipment industry. The records focus primarily on Bobcat's products, marketing, and advertising through product literature, photographs, advertisements, posters, newsletters, and audiovisual materials.
The Bobcat Company is a story of individuals, simple ingenuity, independence, and innovation and improvement. The Kellers' problem of removing turkey manure from a barn was solved with a can-do, make-do ethos of the farm which spawned a global industry. The early roots of the Bobcat machine lie in the farming heritage of central Minnesota and the North Dakota plains with two blacksmith brothers, Louis (b. 1923-) and Cyril (b. 1922-) Keller. Out of farming necessity to make manual labor easier, a story of technology grew into a world-wide industry that would become known as the compact equipment industry and would be identified with the name Bobcat.
In the fall of 1947, Louis Keller formed Keller Manufacturing (sometimes known as Keller Welding) in Rothsay, Minnesota, which provided a wide range of general repair services to customers, especially blacksmithing and welding services. In 1953, Cyril Keller joined his brother Louis as an equal partner in the business. The small family business noted that they "weld anything except a broken heart." In the summer of 1956, Eddie Velo, a local turkey farmer, approached the Kellers with the problem of cleaning manure out of his turkey barns after the turkeys had been taken to slaughter. Standard loader tractors could not be utilized because of their limited maneuverability, and they were too heavy to operate on the second story of a barn. Velo needed a tractor that could maneuver around the posts in his barn, move backwards and forward, and make sharp turns. The Kellers developed a drive system that was designed to provide the maneuverability required by Velo. A bucket was placed in the front, and a motor in the back. A third castor wheel was added to permit sharp turning. They employed a pulley-and-chain system to switch back and forth. They found that this system was too dangerous, and they abandoned it for a clutch system. The result was a system for "transmitting power from a power unit to propulsion wheels, drive shafts and the like, and in particular to a transmission system for self-propelled vehicles having independently rotatable propulsion or drive wheels."0F[1] A completed loader was delivered to Velo in fall 1957, but the Kellers continued to refine and test it. They manufactured six additional models on speculation and ultimately sold them to area poultry farms. To address the instability issues of having three wheels, they added a counter weight at the back. Additionally, they introduced attachments for the loader-snow blade, sweeper, a bucket, and a manure fork. The Kellers sought to mass-produce their loader. After pursuing various avenues, their uncle, Anton Christianson, a dealer with Melroe Manufacturing Company of Gwinner, North Dakota, introduced them to Melroe Manufacturing. Melroe Manufacturing Company was founded in 1947 by Edward Gideon "E.G." Melroe (d. 1955), a pioneer in agricultural technology.
The Kellers were invited to bring their loader to the Melroe booth at the 1958 Minnesota State Fair, to determine the amount of interest in the loader. The interest was so great that Melroe decided to manufacture the loader. After the State Fair, an agreement was reached-Melroe would have exclusive manufacturing rights on a royalty basis. The Kellers would be employed by Melroe to further develop the loader. Access to the Melroe facilities allowed the Kellers' work to progress and be widely marketed. In the fall of 1958, Louis and Cyril Keller moved to Gwinner, North Dakota, to begin work. Louis worked on the manufacturing floor from 1958 to 1967 developing the loader, and Cyril worked from 1958 to 1980 as a salesman promoting and selling Melroe products and training dealers.
Development of the first Melroe loader prototype (M60) began in November 1958 and was completed in early 1959. The prototype utilized the Keller patented drive design, which was used on various Melroe and later Bobcat models until 1982. The name "Bobcat" originated in 1962 with Lynn Bickett, of Gould, Brown and Bickett, a marketing agency in Minneapolis, Minnesota. Allegedly, Bickett found the word "bobcat" in the dictionary, and noted that it was a North American mammal that is "tough, quick, and agile." These traits perfectly described the Melroe loader to them, and the Bobcat slogan, "Tough, quick, and agile," was born.
Officially designated the Bobcat Company in 2000, the company previously operated under the names: Melroe Manufacturing (1958-1969); Clark Equipment Company (1969-1995); and was also known as Ingersoll-Rand Company (1995-2007). In 1969, Clark Equipment Company of Buchanan, Michigan, acquired Melroe Manufacturing and pushed the Bobcat loader to even greater sales. Clark was a leader in forklifts, but adding the Bobcat product line expanded Clark's range and marketing potential. In 1995, Clark was acquired by Ingersoll-Rand (IR), a leading manufacturer of construction equipment and industrial machinery. IR wanted a strong brand name and the top market share that accompanied it, and Bobcat was just the thing. The IR Company provided Bobcat with a platform to focus on product innovation (front end attachments) and it encouraged global manufacturing and development. The Bobcat Company was acquired by Doosan Infracore International of South Korea in October 2007.
2 Louis Keller. Transmission system. US Patent 3,151,503, filed Dec. 1, 1958, and issued Oct. 6, 1964.
Related Materials:
These records complement many of the Archives Center's agricultural holdings such as the William C. Kost Farm Records (documenting a 20th century family-owned farm in Illinois); the Robinson-Via Family Papers (documenting daily farm life in Prince George's County, Maryland); the Everett Bickley Collection (documenting agricultural technology of bean sorting) and the Southern Agriculture Oral History Project Records (documenting the disappearing farm). These papers also complement the Archives Center's holdings of industrial equipment such as Caterpillar, Page Tractors, and B.B. Brown (documenting tractor engines). Construction related papers include the Clyde Learned Papers (documenting a highway engineer); Lloyd F. Rader Papers (documenting civil engineering); the Leon Struck Photo Album (documenting road building) and many of our collections of civil engineering materials.
Separated Materials:
The Division of Work and Industry holds one magnetic lifter, Accession 2007.0196.01-.02
Provenance:
This collection was donated by Scott Nelson, President of the Bobcat Company of North America on June 23, 2008.
Restrictions:
The collection is open for research use.
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Viewing the film portion of the collection without reference copies requires special appointment, please inquire. Do not use original materials when available on reference video, DVD, or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Archives Center cost-recovery and use fees may apply when requesting reproductions. The Archives Center does not own rights to these photographs. All requests for permission to use these photographs for non-museum purposes must be addressed directly to the Bobcat Company. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Correspondence, advertisements, accounting records, and 19 audio tape interviews documenting the history and operation of Melrose Diner in Philadelphia, Pa.; interviews conducted by oral historian Scott Ellsworth, 1987; and notes written by him.
Scope and Contents:
The collection consists of material collected by contract researcher Scott Ellsworth during a 1987 historical study of the Melrose Diner. It includes correspondence with Kubach and D'Andrea and with lessees when D'Andrea was the owner; with former employees and patrons; and with the manufacturer of the diner, the O'Mahony company. There are also menus and flyers advertising the diner, as well as payrolls and other accounting documents relating to its operation. Nineteen audio tapes of interviews Ellsworth conducted with Kubach, D'Andrea and others are also part of the collection. In addition, there is a history of the Melrose Diner based on his recorded interviews.
Arrangement:
Collection arranged into three series.
Series 1: History of Melrose Diner and Scott Ellsworth Notes
Series 2: Melrose Diner records, 1959-1983
Series 3: Audio tape interviews withowners and employees of Melrose Diner, 1987.
Biographical / Historical:
The Melrose Diner (the second structure by that name) was built by the Jerry O'Mahony Company of Bayonne, New Jersey and placed in South Philadelphia, Pennsylvania, at 1610 W. Passyunk Street. Constructed to the plans of owner Richard Kubach, a 33 year old German immigrant, the diner opened for business March 18, 1940. Kubach had been the owner of the predecessor diner at the same address which he had bought five years earlier and had quickly developed into a successful business.
The new diner with 54 seats had more than twice the capacity of its predecessor, cost $15,000 (less a 10% discount to Kubach for his planning) and was supplemented by a kitchen, bakery and storeroom. Under Kubach's skilled and enlightened management, the new diner rapidly acquired a reputation for excellent food and good service. It became a community fixture, open 24 hours a day and attracting industrial workers and merchants from the area as well as families and young people in the evenings.
In 1956, Kubach opened a third diner a few blocks from the original site and closed the older building. It remained vacant until 1959, when Jim D'Andrea, a construction foreman, bought the structure and moved it across the Delaware River to a site in Washington Township, Mercer County in New Jersey. This location on Route 130, a main highway between Philadelphia and New York, proved to be a good one for truckers as customers for the diner. D'Andrea and his son Gene leased the diner successively to more than a dozen different individuals in less than 20 years. Under this variety of managers and different names (although long term patrons continued to call it the Melrose) the diner physically deteriorated; a fire in 1979 finally ended its serviceable life. D'Andrea boarded it up in the early 1980s.
Provenance:
The material in this collection was primarily collected or created by Scott Ellsworth under contract with the National Museum of American History in 1987, as part of a project that originally envisioned the acquisition and display of the Melrose Diner by the Museum.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Salem China China Company Collection, 1930s-1981, Archives Center, National Museum of American History.
Collection documents the manufacture of both freshwater pearl and plastic buttons in Muscatine, Iowa, including at least 12 different companies from primarily 1925 to the 1960s.
Scope and Contents:
Collection documents the manufacture of both freshwater pearl and plastic buttons in Muscatine, Iowa, including at least 12 different companies. The records, primarily 1925-1960s, with a few items from 1993 production, include corporate financial records, wage and employment statistics, sales and purchase data, photographs, correspondence, catalogs, and publications. Some records document the Barry Manufacturing Company, a machine tool company which specialized in designing and producing the unique machinery needed for this industry; also background material that places the corporate records into the historical context of the button industry in Muscatine.
Arrangement:
The collection is arranged into 14 series.
Series 1: Historical and Background Materials, 1898-1990
Series 2: American Pearl Button Company, undated
Series 3: Automatic Button Company, 1937, 1965
Series 4: Barry Manufacturing Company/The Barry Company, 1890-1980
Series 5: Hawkeye Pearl Button Company, 1914-1968
Series 6: Iowa Pearl Button Company, 1955
Series 7: J & K Button Company, 1993
Series 8: McKee Button Company, 1988
Series 9: Muscatine Pearl Works, 1944-1947
Series 10: Perkins Freshwater Pearl Products, 1944-1966
Series 11: =Rhonda Button Company, 1946-1968
Series 12: Claus Schmarje Button Works, 1914-1941
Series 13: US Button Company, 1915
Series 14: Weber and Sons Button Company, 1900-1976
Biographical / Historical:
Muscatine, Iowa was the primary American manufacturing source for mother-of-pearl buttons made from Mississippi River shellfish, 1890s-1960s. During the industry's peak, there were some 53 small firms making pearl buttons in the area. In the 1930s some of these firms began experimenting with plastics as a substitute for the dwindling supply of shellfish. Several firms successfully converted to plastics and the city remains a center for plastic button manufacture today.
This unique industry drew upon natural resources to provide employment for almost an entire city (Muscatine is still known as the "Pearl City"). The mass production of low-cost buttons was crucial to the success of ready-made clothing and the development of the modern clothing trade. The industry was also involved in early work by American manufacturers to develop synthetic materials to replace increasingly scarce natural resources.
Provenance:
The collection was donated by Mary Alice Sessler, Weber and Sons Button Company, Bernard Hahn.,J & K Button Company (November 19, 1993); and Clarence Schmarje (November 19, 1993).
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Benjamin O. Davis, Jr. Collection, Acc. 1992.0023, National Air and Space Museum, Smithsonian Institution.
The papers of painter and activist William Robert Pearmain (1888-1912) and the Pearmain family measure 0.4 linear feet and date from 1888-1955. Papers are found for William Robert Pearmain, his wife Nancy Douglas Brush (later Bowditch), their daughter Mary "Polly" Pearmain, and other members of the Pearmain family. There are biographical materials; family correspondence; a watercolor; a travel diary and school essays by Pearmain; printed materials, including clippings and two publications by the Industrial Workers of the World; and photographs of the Pearmain family and artwork.
Scope and Content Note:
The papers of painter and activist William Robert Pearmain (1888-1912) and the Pearmain family measure 0.4 linear feet and date from 1888-1955. Papers are found for William Robert Pearmain, his wife Nancy Douglas Brush (later Bowditch), their daughter Mary "Polly" Pearmain, and other members of the Pearmain family. There are biographical materials; family correspondence; a watercolor; a travel diary and school essays by Pearmain; printed materials, including clippings and two publications by the Industrial Workers of the World; and photographs of the Pearmain family and artwork.
Scattered biographical information includes materials concerning the Pearmain and Upton families including a wedding invitation, school transcripts, biographical sketches and a debutate ball program from 1931.
Much of the correspondence is from William Robert Pearmain to his family written while in school and in Europe. Pearmain's correspondence with his family discusses his career, marriage, daughter, travel, and political views. Later correspondence is from both Robert and Nancy to family members. Other family correspondence is between Nancy, Polly, Sarah Upton, Sumner, Alice, Margaret, and Jack Pearmain.
There are a few incoming letters to Robert, including one from Margaret Sanger. There are condolence letters to Nancy from John Graham Brooks, Rockwell Kent, William Sanger, and Alexander Beckman. A letter from George de Forest Brush to Robert's mother, possibly dated 1906, discusses her unhappiness about Robert leaving Harvard and staying with the Brushs' in Italy. A photocopy of a letter from Samuel Clemens to George de Forest Brush is found. Additional correspondents include Charles F. Dole and William E. Trautmann.
Artwork consists of one watercolor by William Robert Pearmain. Writings and notes include one diary written by Robert while in Europe (1907), school essays, and a list of European trip expenses. Printed materials include clippings, and one issue each of Solidarity , and Mother Earth. Photographs are of a drawing of William Robert Pearmain by Will Loring and family snapshots of Robert, Nancy, and Polly Pearmain in New Hampshire (1911).
Arrangement:
The collection is arranged into 6 series:
Series 1: Biographical Material, 1888-circa 1955 (Box 1; 5 folders)
Series 2: Correspondence, 1899-1955 (Box 1; 0.25 linear feet)
Series 3: Artwork, circa 1910 (Box 1; 1 folder)
Series 4: Writings and Notes, circa 1900-1908 (Box 1; 3 folders)
Series 5: Printed Material, 1907-1913 (Box 1; 3 folders)
Series 6: Photographs, circa 1900-1911 (Box 1; 2 folders)
Biographical Note:
William Robert Pearmain (1888-1912), known as Robert, was a painter and political activist working in Boston and New York City. Born to a wealthy family in New England, Pearmain attended Harvard University to study architecture and studied painting in Italy under George de Forest Brush.
Between 1907 and 1908, Pearmain travelled through France and Italy studying with Brush and other artists. Upon returning to the United States, Pearmain married the eldest daughter of his mentor, Nancy Douglas Brush in Dublin, New Hampshire. Also an artist, Nancy settled with Robert in Boston and later in New York City. While in New York, Pearmain worked as an assistant to muralist Barry Faulkner. In 1911, the Pearmains welcomed their daughter Mary Alice, whom they called Polly.
While in New York, Pearmain grew dissatisfied with his artistic career. He discovered an interest in the conditions of the working class and his social and political viewpoints became increasingly radical. Despite his privilaged upbringing, he immersed himself in the world of manual labor. Leaving his wife and daughter behind, Robert walked from New York City to Pittsburgh, Pennsylvania to work at the Westinghouse Electric Company. Additionally, Pearmain became associated with the Industrial Workers of the World organization and participated in anarchist demonstrations.
Soon after arriving in Pittsburgh, Pearmain's health started to fail. His family believed the hard working conditions caused his illness and a doctor suggested that he return to Massachusetts to recover. In September of 1912, Robert Pearmain died of leukemia. Later, Nancy remarried Dr. Harold Bowditch.
Related Material:
Also found in the Archives of American Art is the Nancy Douglas Bowditch papers, circa 1900s-1970s that contain materials relating to her first husband, William Robert Pearmain and an oral history interview with Nancy Douglas Bowditch conducted on January 30, 1974 by Robert F. Brown.
Separated Material:
That Archives of American Art also holds material lent for microfilming (reel 4589) including a drawing by Will Loring of William Robert Pearmain as a child. This item was returned to the lender and is not described in the collection container inventory.
Provenance:
Nancy Bowditch and Edward F. McClennen, Pearmain's widow and grandson, donated the William Robert Pearmain and Pearmain family papers in 1973 and 1974. The photograph of the drawing on microfilm reel 4859 was lent for microfilming by William Robert Pearmain, Pearmain's nephew, in 1974.
Restrictions:
Use of original papers requires an appointment.
Rights:
The William Robert Pearmain and Pearmain family papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Topic:
Painters -- New York (State) -- New York Search this
Lentz, Edith Political Opinions of Industrial Workers
Collection Creator:
Arensberg, Conrad M. (Conrad Maynadier), 1910-1997 Search this
Container:
Box 77
Type:
Archival materials
Text
Date:
1949
Collection Restrictions:
The Conrad M. Arensberg papers are open for research.
Files containing Arensberg's students' grades have been restricted, as have his students' and colleagues' grant and fellowships applications. For preservation reasons, the computer disk containing digital correspondence files from Joel Halpern is restricted.
Access to the Conrad M. Arensberg papers requires an appointment.
Collection Rights:
Contact the repository for terms of use.
Collection Citation:
Conrad M. Arensberg papers, National Anthropological Archives, Smithsonian Institution
Sponsor:
The papers of Conrad M. Arensberg were processed with the assistance of a Wenner-Gren Foundation Historical Archives Program grant awarded to Vivian E. Garrison Arensberg.
