George Sidney (1916-2002) was a film director during the Golden Age of Hollywood filmmaking (1927-1954). He spent the longest period of his career at Metro-Goldwyn-Mayer (MGM) until the 1950s. He later produced and directed films for Columbia Pictures and Paramount Pictures. He was a president of the Directors Guild of America and an avid photographer. He was the recipient of three awards from the Academy of Motion Picture Arts and Sciences (Oscar). The collection consists of photographs, photographic negatives, personal and business materials, and film. The collection also contains material created by George Sidney's uncle, George Sidney, vaudevillian and motion picture actor.
Scope and Contents:
The George Sidney Collection consists of approximately eighty-eight cubic feet of photographs and materials from the Hollywood director George Sidney, most dealing with his career in motion pictures. Sidney was an avid photographer and collector of photographs documenting extremely well the Hollywood film community during the Studio Era (1927-1954) of filmmaking. The bulk of the collection is from Sidney's most productive years, circa 1937-1968.
MGM's motto was "More Stars than there are in Heaven" and the researcher would be advised that the extent of this collection is such that it is impossible to list and identify all of the celebrities and personalities photographed, both behind and in front of the camera. There are stills from Sidney's many productions as well as his on-set personal photographs. There are photographs from dinner parties, and many studio and film community functions. Productions are dated to their generally accepted first theatrical release date (Los Angeles and New York) and in the case of a Broadway show to their opening date.
Arrangement:
The collection is arranged into six series.
Series 1: Photographs, Photographic Negatives, and Slides, 1914-1996, undated.
Subseries 1.1: The Camera Eye of George Sidney, undated.
Subseries 1.2: Productions (Motion Picture, Stage, and Radio), 1921-1968.
Subseries 1.3: Personalities and People, 1932-1996, undated.
Subseries 1.4: Personal and Family, 1914-1992, undated.
Subseries 1.5: Family Photograph Albums and Scrapbooks, 1918-1950, undated.
Subseries 1.6: Travel and Locations, 1940-1981, undated.
Subseries 1.7: Studio, Entertainment, and Public Events, 1949-1995, undated.
Series 2: Production Ephemera, Posters, Scripts, 1930-1991, undated.
Subseries 2.1: Production Posters, 1943-1964, undated
Subseries 2.2: Production Ephemera and Scripts, 1930-1991, undated
Series 3: Office Files and Personal Material, 1903-2002, undated
Subseries 3.1: Personal Material, 1944-2002, undated
Subseries 3.2: Correspondence, Random Files, Indices, and Inventories, 1903-2002, undated
Series 4: Music Manuscripts, Sheet Music, and Music Related Material, 1885-1992, undated
Subseries 4.1: Music Manuscripts, 1937-1960, undated
Subseries 4.2: Sheet Music, 1885-1990
Subseries 4.3: Music Related Material, 1971-1992, undated
Series 5: Audiovisual, 1933-2001, undated
Subseries 5.1: Film, 1940-1960, undated
Subseries 5.2: Audio, 1933-2001, undated
Subseries 5.3: Video, 1989-2001, undated
Series 6: George Sidney (1877-1945), 1909-1945, undated
Biographical / Historical:
George E. Sidney was born in New York, New York on October 4th, 1916 into a show business family. His father Louis K. Sidney (birth surname Kronowith) (1891-1958) was a Broadway producer, actor-manager, and one of the vice-presidents of Loew's Incorporated. Sidney's mother, Hazael Mooney (?-1969), was a vaudeville performer, part of a sister act known as The Mooney Sisters. She was a native New Yorker, daughter of prominent New York City attorney Henry Mooney. She and Louis were married at her home, 12 West 109th Street, New York. Another residence was 179 West 63rd Street.
Louis K. Sidney began working for Loew's Incorporated in 1923. He managed theatres in Denver, Pittsburgh, Toledo, Dayton, and New York. Later he was in charge of stage productions for the theatre circuit. He was in charge of MGM's East Coast film production facility in New York. He and Hazael followed son George to Los Angeles in 1937. Louis produced two motion pictures at MGM, The Big Store with the Marx Brothers and Hullabaloo. After February 1951, he was a member of the four man executive committee in charge of MGM. At his retirement in 1955, Louis K. had risen to the position of vice-president of Loew's, Incorporated. He served as vice-president and director of the Motion Picture Producers Association, as a director of the Motion Picture Relief Fund, and the Hollywood Coordinating Committee.
George Sidney had two uncles in show business, Jack Sidney, known as "Jack of Spades" a black-face comedian, and Sidney's half-uncle, George Sidney (1877-1945) (real name Samuel Greenfield), a vaudeville comic. George had a successful Broadway and screen career, most notably as the bum, Busy Izzy, a character that lasted on the vaudeville circuit from 1901-1915. His initial Broadway success was in a show entitled Welcome Stranger that ran for 309 performances. Welcome Stranger had an extensive touring schedule across the United States. In conjunction with Charlie Murray, he developed a comedy act known as Cohen and Kelly that was not only a vaudeville success but easily made the transition to motion pictures. The Cohens and Kellys films became a motion picture franchise for Universal Studios in 1924. He was married to Carrie Weber (?-1940). George was a member of the Friars Club and an avid sports fan. He owned a racehorse named Kibbitzer.
George Sidney made his on-screen debut in The Littlest Cowboy (1921) starring Tom Mix. He moved to Los Angeles in 1930. Sidney went to work as a messenger at MGM. Louis B. Mayer's nickname for Sidney was "boy". Sidney flourished at the studio and by the time he was twenty he was directing screen tests and one-reel shorts. He directed installments in the Our Gang and Little Rascals series, as well as the Pete Smith and the Crime Does Not Pay series. He won back-to-back Oscars for two of his shorts, Quicker'n a Wink (1940) and Of Pups and Puzzles (1941). His feature film directing debut was Free and Easy (1941) starring Robert Cummings. His first major film musical was the all-star, war time musical, Thousands Cheer (1943), starring Kathryn Grayson and Gene Kelly. Sidney always indicated he viewed films as entertainment and seems to have rejected the auteur theory of directing embraced by some of his well known colleagues such as John Ford and Vincent Minnelli. His film, The Three Musketeers (1948), starring Gene Kelly and Lana Turner, was one of MGM's highest grossing films in the post World War Two period. He won his third Oscar for the short, Overture to 'The Merry Wives of Windsor, in 1954. Jupiter's Darling (1955) with Esther Williams was Sidney's last film for MGM. He was loaned to Columbia Pictures to direct The Eddy Duchin Story (1956), after which his contract at MGM ended.
Sidney went on to become an independent producer and director at Columbia Pictures where he directed such films as Pal Joey (1957), starring Frank Sinatra, and Bye Bye Birdie (1963) starring Ann-Margret. He returned to MGM in the 1960s to make A Ticklish Affair (1963), starring Shirley Jones and Viva Las Vegas (1964), starring Ann-Margret and Elvis Presley. His last film was the musical Half a Sixpence (1967) starring Tommy Steele for Paramount Pictures. Sidney also directed and produced for television most notably Who Has Seen the Wind (1964). He financed and founded Hanna-Barbera Productions in 1944. He was a two-term president, 1951-1959 and 1961-1967, of the Directors Guild of America (DGA), earlier known as the Screen Directors Guild (SDG).
In his personal life, Sidney was married in 1942 to legendary MGM drama coach, Lillian "Burnsie" Burns Salzer (1903-1998). He was eight years her junior. They lived at the Sidney home (1140 Tower Road) in Beverly Hills. They divorced in the mid 1970s. For a brief time Sidney maintained a penthouse apartment for George Sidney Productions at 144 South Beverly Drive, Beverly Hills. He maintained a suite (301) in the Palm Wilshire Building, 9201 Wilshire Boulevard in the 1970s. He married his second wife, Jane Adler Robinson (?-1991), second wife and widow of actor Edward G. Robinson (1893-1974), around 1978. The house at 1140 Tower Road was sold and Sidney moved to the Robinson home at 910 Rexford Drive in Beverly Hills. Sidney married his third wife, Corinne Kegley Entratter (1937-?), widow of showman and Las Vegas entrepreneur John Entratter, in 1991. Sidney was a prolific photographer. He collected art and was apparently an avid gardener. He was a member of the Royal Horticultural Society. He died in Las Vegas, Nevada in May 2002.
Related Materials:
The Harry Warren Collection, AC0750
The Groucho Marx Collection, AC0269
Sidney related artifacts from Sidney's films are housed in the Division of Culture and the Arts, National Museum of American History, Smithsonian. There are scrapbooks donated by the Sidney Estate in the collection of the Cinema-Television Library, Doheny Library, University of Southern California, consisting of eleven volumes containing photographs, correspondence, publicity documents, and other materials, circa 1933-1963.
Provenance:
This collection was donated to the Archives Center in 2005 by Corinne Entratter Sidney, widow of George Sidney.
Restrictions:
This collection is open for research use.
Researchers must handle unprotected photographs with cotton gloves. Researchers may use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis and as resources allow.
Viewing film portions of the collection requires special appointment, please inquire; listening to LP recordings is only possible by special arrangement.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view materials in cold storage. Using cold room materials requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Rights:
The Archives Center does not own exclusive rights to these materials. All requests for permission to use these materials for non-museum purposes must be addressed directly to the Archives Center, and the Archives Center will forward the request to the copyright holder. Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
Topic:
Motion picture production and direction Search this
Motion picture producers and directors Search this
Harlem to Hollywood is contained in one folder consisting of 2 parts in Eb Major concert -- in ink -- in identified hand (Whaley).
Parts for 2 trombones - 1, 2. -- from the Duke Ellington Library.
General:
Handwriting and other details have been reported based on the notes of David Berger, Andrew Homzy, Dr. Theodore Hudson, Walter van de Leur, and Dr. Mark Tucker.
Other Title:
Harlem to Harlem.
Collection Restrictions:
The collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Copyright restrictions. Consult the Archives Center at archivescenter@si.edu or 202-633-3270.
Paul Ellington, executor, is represented by:
Richard J.J. Scarola, Scarola Ellis LLP, 888 Seventh Avenue, 45th Floor, New York, New York 10106. Telephone (212) 757-0007 x 235; Fax (212) 757-0469; email: rjjs@selaw.com; www.selaw.com; www.ourlawfirm.com.
Topic:
Music -- United States -- 20th century Search this
Genre/Form:
Copy scores
Music
Parts (musical)
Manuscripts -- Music -- 20th century
Collection Citation:
Duke Ellington Collection, Archives Center, National Museum of American History
Sponsor:
Processing and encoding partially funded by a grant from the Council on Library and Information Resources.
Displayed in Archives Center exhibition, "Archiving the History of an Epdemic: HIV and AIDS, 1985-2009," June 3, 2011-October 3, 2011. Franklin A. Robinson, Jr., curator.
Series Restrictions:
The collection is open for research use.
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
Reproduction of color photograph depicting Dolores del Rio standing in front of house. Caption above image: "Dolores del Rio at her beautiful home in Hollywood."
General:
Series I, Box 2, U.S.A.--California--Parks.
Collection Restrictions:
The collection is open for research use.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series 1: Correspondence, 1932-1977 is arranged alphabetically by correspondent. In 1965, Marx gave the Library of Congress a portion of his correspondence with well-known personages. The majority of the correspondence in this collection dates from the post World War II era (Marx's early correspondence is located at the Library of Congress.) This series includes correspondence from well-known persons, fans, admirers and friends. There is an extensive amount of correspondence with the screenwriter Nunnally Johnson. The series includes letters concerning public relations, Walt Disney caricatures of the Marx Brothers, The Grouchophile permission letters, unidentified correspondence and one letter from Chico Marx to Gummo Marx.
Series 2: Publications, Manuscripts and Print Articles by Marx, 1930-1958, undated is arranged chronologically with circa and undated material placed before the book manuscripts. This series contains written material by Groucho Marx excepting scripts and sketches. The series includes articles written by Marx for national magazines, various speeches and manuscripts for three of Marx's books.
Series 3: Scripts and Sketches, 1939-1959, undated, is arranged alphabetically with television scripts and sketches placed before full-length movie and theatre scripts. This series contains television, motion picture and theatre scripts and sketches, monologues, and related written material pertaining to works starring or featuring Marx. It also contains scripts for the one theatrical play written by Marx, A Time for Elizabeth.
Series 4: Scrapbooks, 1923-1978 is arranged chronologically and contains sixteen scrapbooks spanning Marx's career from his first Broadway success, I'll Say She Is to the year after his death. Of particular interest are the early scrapbooks for the Marx Brothers career, a scrapbook spanning the years 1934-1958 complied by Marx himself for his daughter Melinda, a photographic scrapbook compiled by the staff of Life magazine documenting a 1963 magazine layout of Marx and his then wife Eden Hartford Marx. There is also a scrapbook devoted to Chico Marx's brief career as a bandleader in the mid-late 1940s.
Series 5: Music,circa 1930-1975, undated is arranged alphabetically and includes original music manuscripts written by Marx and songs for Marx's shows and motion pictures and unidentified manuscripts perhaps written by Marx, his friends, his daughter Melinda or her music teacher. It also includes commercially produced sheet music purchased by Marx, copies of songs featured in Marx's motion pictures, music from "Minnie's Boys the theatrical production based on the Marx Brothers and their mother, an autographed copy of "Stay Down Here Where You Belong" by Irving Berlin, songs written by Marx published commercially, and Marx's copy of a collection of songs by Gilbert and Sullivan.
Series 6: Publicity, ca. 1911-1977 contains theatre programs, motion picture reviews, newspaper clippings both foreign and domestic, record album covers, a book cover and one poster of the Marx Brothers. There are items related specifically to Chico Marx. This series is arranged chronologically.
Series 7: Artwork and Photographs, 1911-1976, undatedis arranged according to subject matter and includes artwork, features cartoons and caricatures of the Marx Brothers by various artists including the Metro-Goldwyn-Mayer art department and Hirschfield, sketches of the Marx Brothers by Sheila Smith, Peggy Jacobs, Bridget Crowe and Mark E. Williams (all probably fans of the Marx Brothers), various candid photographs, publicity photographs and studio portraits of Marx, his brothers, his immediate family, correspondence and related images and photographic negatives and transparencies.
Series 8: Personal and Family Documents, 1925-1975, undated contains documents relating to Marx's personal life and his brothers Chico Marx, Harpo Marx, and his daughter Melinda. Of particular interest is Marx's copy of the transcript of his divorce deposition from Eden Hartford Marx, two proclamations from the City of Los Angeles and a portfolio cover made for him by his daughter Melinda. This series is arranged chronologically.
Series 9: Audiovisual, 1929-1970 includes home movies of Groucho, brothers Harpo and Chico, and Groucho's wife and children as well as film and kinescope copies of television programs featureing Groucho as the star or guest.
Arrangement:
The collection is organized into 9 series.
Series 1: Correspondence,1932-1977
Series 2: Publications, Manuscripts, and Print Articles by Groucho Marx, 1930-1958, undated
Series 3: Scripts and Sketches, 1939-1959, undated
Series 4: Scrapbooks, 1923-1978
Series 5: Music, circa 1930-1975, undated
Subseries 5.1: Original Music Manuscrpts
Subseries 5.2: Commercially Produced Sheet Music and Collections
Series 6: Publicity, circa 1911-1977
Series 7: Artwork and Photographs, 1911-1976, undated
Subseries 7.1: Artwork
Subseries 7.2: Photographs
Subseries 7.3: Photographic Negatives and Transparencies
Series 8: Personal and Family Documents, 1925-1978, undated
Series 9: Audiovisual
Subseries 9.1: Moving Images
Subseries 9.2: Sound Recordings
Biographical / Historical:
One of 20th century America's most enduring comics and cultural icons was Groucho Marx. Julius Henry Marx, better known as Groucho, was born in New York City on October 2, 1890. He was the third of five sons born to Minna and Samuel Marx. Minna's brother, Al Shean, was a part of the well-known vaudeville team, Gallagher and Shean.
The Marx family consisted of five boys: Leonard (Chico), Arthur (Harpo), Julius (Groucho), Milton (Gummo) and Herbert (Zeppo). The family lived in the Yorkville section of New York City. Groucho had a high soprano singing voice and his first job was singing in the choir of an Episcopal church. He joined Gus Hall and his vaudeville troupe when he was eleven. Groucho attended P.S. 86 but never went beyond the 7th grade. Minna organized the Three Nightingales with Groucho, Gummo and a girl singer. The girl was eventually replaced by a boy tenor and Harpo joined the troupe. The name of the group was changed to The Four Nightingales. Minnie acted as the group's manager. The group became known as the Marx Brothers with everyone except Gummo taking part in the act. The family moved to Chicago ca. 1904 where their grandfather lived.
The brothers toured the South and Midwest performing a vaudeville skit called, "Fun in Hiskule". It is noted that the comedy act began in Nacogdoches, Texas. The Marx Brothers first big success came in 1919 with their vaudeville act entitled "Home Again". In 1920, they were booked into the Palace Theatre in New York City and played there for thirteen months. They were later banished from the circuit due to a contract violation - they had accepted employment without Albee's permission. Groucho married Ruth Johnson on February 4th, 1920 and divorced her in July 1942. They had one daughter, Miriam and one son, Arthur born in 1921.
In 1923, they toured with the show, "I'll Say She Is", a collection of vaudeville routines that Groucho had written in collaboration. The show ran on Broadway for thirty-eight weeks. On December 8, 1925, the brothers (using their nicknames professionally for the first time) opened on Broadway in "The Cocoanuts". The play was written expressly for them by George S. Kaufman and Morris Ryskind with music by Irving Berlin. The brothers made a silent film circa 1924 called "Humor Risk" but it was never released. "Animal Crackers" opened on October 23, 1928. It was in this show that Groucho created one of his most famous characters, Captain Spaulding, the African explorer. Groucho was by this time paired with Margaret Dumont, stooge and foil, whom Groucho claimed never, really understood the Marx Brothers comedy.
On the strength of their success in "The Cocoanuts", they were signed to a film contract. In 1929, they made the film version of "The Cocoanuts" while performing "Animal Crackers" on the stage. Their mother, Minna Marx died the same year. The following year they starred in the film version of "Animal Crackers". Both films were made in New York City. In 1931, Groucho moved to Hollywood where The Marx Brothers made thirteen films. The brothers signed with Paramount Pictures and made "Monkey Business" (1931), "Horsefeathers" (1932) and "Duck Soup" (1933) while at the studio. In 1933, Zeppo left the troupe and Samuel Marx died.
In February 1934, Groucho and Chico teamed up in a radio program called, "Flywheel, Shyster and Flywheel", about characters who were comic lawyers. In March 1934, they replaced Ethel Waters on a weekly radio series sponsored by the American Oil Company. In 1935, the brothers starred in "A Night at the Opera" for Metro-Goldwyn-Mayer, a film produced by Irving Thalberg and a sequel, "A Day at the Races" (1937). In addition to working for MGM, the brothers starred in "Room Service" (1938) for the RKO studio.
The brothers discontinued the act in September 1941 but reunited for the film "A Night in Casablanca" (1946) and "Love Happy" (1949). Groucho found work as a solo artist making films for RKO, Warner Brothers and Paramount. In March 1943, the Pabst Blue Ribbon Brewery sponsored a half-hour variety show on CBS starring Groucho. Groucho married his second wife, Catherine "Kay" Gorcey in July 1945, they had one daughter Melinda. They divorced in 1951. Groucho continued to guest on many radio shows and continued to be at his peak when ad-libbing. John Guedel created "You Bet Your Life" for Groucho in October 1947. The show aired over the ABC radio network. It moved to CBS and in 1950 it was purchased by NBC and ran on television until 1961. The show ran for a total of four years on radio and eleven years on television. Groucho won radio's Peabody Award as best comedian on radio in 1948; an Emmy award in 1951; and the Motion Picture Daily Annual TV poll from 1951-1954.
Groucho was also musical. He played the guitar, but never as part of his shows. He was also an author and a playwright. He wrote the stage play, "A Time for Elizabeth", in 1948 with Norman Krasna. The play ran for eight days on Broadway but had longer runs in summer stock. In July 1954, Groucho married his third and final wife Eden Hartford. They divorced in December of 1969. In 1967, Simon and Schuster published excerpts from letters Groucho had donated to the Library of Congress in 1965. The book was entitled The Groucho Letters. Groucho authored other books, Groucho and Me (1959) his autobiography, The Secret Word is Groucho (1976) with Hector Arce and The Grouchophile (1976).
Groucho retired in 1961 but in 1972 with the help Erin Fleming, his companion and manager since 1969, he toured in a solo act. The show entitled, "An Evening with Groucho" played Carnegie Hall in New York City in May 1972. Groucho was made a Commander of the French Order of Arts and Letters at the Cannes Film Festival in 1972. In 1974, Groucho received an honorary Academy Award (Oscar) for the contribution of the Marx Brothers to the art of film. Marx died on August 19th, 1977.
Provenance:
Collection donated by Julius H. (Groucho) Marx, through the Estate of Groucho Marx, August 5, 1987.
Restrictions:
Collection is open for research. Reference copies of audiovisual materials must be used.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Created in 1971, the Federal Express Corporation, an overnight air freight delivery system was an innovative company known for its memorable advertising campaigns. The core of the Federal Express Advertising History Collection is a series of interviews conducted in 1988 by Dr. Scott Ellsworth. Twenty-five individuals associated with Federal Express advertising were interviewed about the company and its award-winning advertising.
Scope and Contents:
The Federal Express Advertising Collection documents the dvelopment of the overnight air freight delivery company with particular emphasis on the innovative advertising campaigns used to introduce and promote the company's services. The oral histories with individuals associated with both Federal Express Corporation and the advertising agencies form the core of the collection. Abstracts that provide biographical information and summaries of the interviews supplement the oral histories. Research files and company publications provide background information. Television commercials and print advertising contain examples, particularly illustrating the campaigns discussed in the interviews.
Arrangement:
The collection is arranged into eight series.
Series 1, Research Files, 1972-1988
Subseries 1.1, Federal Express Clippings Files
Subseries 1.2, Federal Express Research Reports
Subseries 1.3, Research Files
Series 2, Interviewee Files, 1988
Series 3, Oral History Interviews, 1988
Subseries 3.1, Original Interviews
Subseries 3.2, Researcher Copies
Subseries 3.3, Masters
Series 4, Television Advertising, 1973-1989
Subseries 4.1, Television Commercials
Subseries 4.2, Storyboards
Subseries 4.3, Slides and Photographs
Series 5, Print Advertising, 1972-1988
Subseries 5.1, Federal Express Print Advertising
Subseries 5.2, Federal Express Mechanicals
Subseries 5.3, Slides of Mechanicals and International Marketing
Subseries 5.4, Federal Express Posters
Subseries 5.5, Print Reference Materials
Series 6, Public Relations Materials, 1973-1988
Series 7, Company Publications, 1973-1988
Series 8, Miscellaneous, Undated
Biographical / Historical:
In 1971, Fred Smith of Memphis, Tennessee created the Federal Express Corporation, an overnight air freight delivery system. He based his idea for a new approach to the air freight delivery service on the "hub and spoke system." According to Smith's innovative model, a fleet of airplanes would fly packages from cities across the nation each evening to a central "hub" in Memphis, where the parcels would be unloaded, sorted, and re-loaded onto other planes for travel to their final destinations. Smith's objective was two-fold: to expedite delivery of the parcels and to ensure their security in the process.
In 1977, Congress passed the Air Cargo Deregulation Act. This enabled Federal Express to fly much larger planes and to expand its business without substantial capital investment. During its first decade of existence, the corporation achieved remarkable success, enjoying its first billion-dollar revenue in 1981.
Federal Express originally employed two advertising agencies: Ally & Gargano, Inc. of New York City (1974-1987) and Fallon McElligott of Minneapolis (1987 - 1994). In its early years, Federal Express was attracted to Ally & Gargano due to the agency's small size and its entrepreneurial spirit. Fred Smith believed these traits would foster the creativity necessary for original and effective advertising to introduce Federal Express. It was the responsibility of the agency to convince customers not only to abandon such incumbants in the industry as Emery, United Parcel Service and the U.S. Postal Service, but also to trust Federal Express, a newcomer.
Ally & Gargano targeted the professional community and the general public through print advertisements and television commercials. Especially in the latter medium, the agency used humor as its primary marketing technique, emphasizing competitors' "slowness" and "unreliability." In 1981, the agency launched a series of widely acclaimed ads with John Moschitta as the "Fast Talking Man." The slogan "When it absolutely, positively has to be there overnight" seen at the close of most commercials served as a practical reminder of Federal Express' function.
Federal Express moved its account from Ally & Gargano to Fallon McElligott in 1987. Fallon McElligott's first television campaign used the phrase "It's more than just a package -- it's your business" and depicted scenes of different work environments. The campaign stressed the seriousness with which Federal Express handled its customers' parcels. In 1988, Federal Express was a sponsor of the Winter Olympics.
Related Materials:
Ally and Gargano, Inc. Print Advertisements (AC0938)
Provenance:
Made by the Smithsonian Institution and donated by the Federal Express Corporation, 1988.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Large photo in center of woman lying down with arm over head.
Published July & Aug. 1946.
Local Numbers:
Ivorydata4 1515
0307910320 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
