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Stanley Lomas Television Commercial Collection

Collector:
Lomas, Stanley  Search this
Manufacturer:
Coca-Cola Company  Search this
Colgate-Palmolive.  Search this
DuMont  Search this
R.J. Reynolds Tobacco Company  Search this
Actor:
Heston, Charlton  Search this
Keith, Brian, 1921-1997  Search this
Moore, Garry, 1915-1993  Search this
Wayne, John, 1907-1979  Search this
Extent:
7 motion picture films
Type:
Collection descriptions
Archival materials
Motion picture films
Commercials
Date:
1947-1990
bulk 1950-1956
Scope and Contents:
The Stanley Lomas Television Commercial Collection consists of 226 television commercials for products including dishwashing soap, beer, cigarettes, soft drinks, and breakfast cereals. The collection also includes a short 1954 film demonstrating the DuMont Electronicam, a camera designed for simultaneous live broadcast and film recording. There is also an oral history interview conducted with Stanley Lomas in 1990. Supporting documentation includes memoranda about the use of television in advertising, photographs, articles by or about Stanley Lomas, and an abstract of the oral history interview.
Arrangement:
The collection is arranged in two series.

Series 1: Supporting Documentation, 1947-1990

Series 2: Audiovisual, 1950-1990

Subseries 2.1: Television Commercials, 1950-1956

Subsubseries 2.1.1: Reel 1

Subsubseries 2.1.2: Reel 2

Subseries 2.2: Oral History
Biographical / Historical:
Stanley A. Lomas (1913-2003) began working in television in 1948 at the DuMont network. He started his career producing sports broadcasts.. He went on to produce television commercials, first live and then filmed, for William Esty and Company, Inc., an ad agency with major clients including R.J. Reynolds, Coca Cola, and Colgate Palmolive. Around 1949 Lomas became Esty's vice president for televison commercial creation and production. Lomas often used celebrities to promote the products in his commercials. Many of the commercials in the Stanley Lomas Collection feature baseball players, Hollywood actors, and television personalities. Among the most well-known commercials are those that have doctors recommending specific cigarette brands. Lomas left Esty in 1957 and later founded his own agency, Stanley A. Lomas & Associates which specialized in market research. After retiring Lomas embarked on a career as an artist.
Provenance:
Donated by Stanley Lomas, January 18, 1990.
Restrictions:
Unrestricted research use on site by appointment. Only reference videos may be used. Reel 1 has been digitized and is available in the Smithsonian Institution Digital Asset Management Systen (DAMS).
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Baseball players -- 1950-1960 -- United States  Search this
Athletes -- 1950-1960 -- United States  Search this
Celebrities -- 1950-1960 -- United States  Search this
Television advertising -- 1950-1960 -- United States  Search this
Broadcast advertising  Search this
Cigarettes -- advertising -- 1950-1960 -- United States  Search this
Beer -- 1950-1960 -- United States  Search this
Carbonated beverages -- 1950-1960 -- United States  Search this
Cereals, prepared -- 1950-1960 -- United States  Search this
Television cameras -- 1950-1960 -- United States  Search this
Soap -- 1950-1960 -- United States  Search this
Genre/Form:
Commercials
Citation:
Stanley Lomas Television Commercial Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0342
See more items in:
Stanley Lomas Television Commercial Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0342

Charlton Heston

Artist:
Frederick Witton  Search this
Sitter:
Charlton Heston, 4 Oct 1923 - 5 Apr 2008  Search this
Medium:
Oil on canvas
Dimensions:
61 x 76.2cm (24 x 30")
Type:
Painting
Date:
1947
Topic:
Charlton Heston: Male  Search this
Charlton Heston: Performing Arts\Performer\Actor  Search this
Charlton Heston: Presidential Medal of Freedom  Search this
Portrait  Search this
Credit Line:
Owner: Kenneth Clifford
Object number:
GA990044
Restrictions & Rights:
Usage conditions apply
See more items in:
Catalog of American Portraits
Data Source:
Catalog of American Portraits
GUID:
http://n2t.net/ark:/65665/sm4c3762f82-bba4-4a5b-b1b8-1548234a4a1f
EDAN-URL:
edanmdm:npg_GA990044

The President's Lady

Depicted:
Hayward, Susan  Search this
Heston, Charlton  Search this
Physical Description:
red (overall color)
paper (9 material)
Measurements:
overall: 41 in x 27 in; 104.14 cm x 68.58 cm
Object Name:
Poster
Date made:
1953
ID Number:
2001.3072.02
Nonaccession number:
2001.3072
Catalog number:
2001.3072.02
See more items in:
Political and Military History: Political History, Presidential History Collection
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a5-c317-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_758874

The actor's life : journals, 1956-1976 / Charlton Heston ; edited by Hollis Alpert

Author:
Heston, Charlton  Search this
Alpert, Hollis 1916-  Search this
Subject:
Heston, Charlton  Search this
Physical description:
xvi, 482 p., [6] leaves of plates : ill. ; 24 cm
Type:
Biography
Place:
United States
Date:
1978
C1978
Topic:
Motion picture actors and actresses  Search this
Call number:
CT275.H584 A1
CT275.H584A1
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_111240

Charlton Heston's Hollywood : 50 years in American film / by Charlton Heston and Jean-Pierre Isbouts

Author:
Heston, Charlton  Search this
Isbouts, Jean-Pierre  Search this
Subject:
Heston, Charlton  Search this
Physical description:
223 p. : ill. (some col.) ; 29 cm
Type:
Biography
Place:
United States
Date:
1998
C1998
Topic:
Motion picture actors and actresses  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1018792

Charlton Heston : Hollywood's last icon / Marc Eliot

Author:
Eliot, Marc  Search this
Subject:
Heston, Charlton  Search this
Physical description:
xvi, 553 pages, 16 unnumbered pages of plates : illustrations, portraits ; 24 cm
Type:
Biography
Biographies
Place:
United States
Date:
2017
Topic:
Motion picture actors and actresses  Search this
Illustrated books  Search this
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_1079492

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