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Food : stereographs

Photographer:
Moulton, J.S. (John S)  Search this
Series Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
2 Items
Container:
Box 2
Type:
Archival materials
Photographs
Photographs
Stereographs
Date:
ca. 1870-1879
Scope and Contents:
Two images of food-related subject matter: (1) exterior of the Boston Branch Grocery and (2) a still-life of fruit and flowers by J[ohn] S. Moulton.
Restrictions:
Unrestricted research use on site. Photographs must be handled with white cotton gloves, unless protected by plastic sleeves.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Grocery trade  Search this
Food -- Stereographs -- 1870-1880  Search this
Grocery stores -- Stereographs -- 1870-1880  Search this
Fruit -- 1870-1880  Search this
Flowers -- 1870-1880  Search this
Genre/Form:
Photographs -- 1850-1900
Stereographs -- 1860-1880.
Series Citation:
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Warshaw Collection of Business Americana, Series 2: Other Collection Divisions
Warshaw Collection of Business Americana, Series 2: Other Collection Divisions / 2.6: Stereographs / Food
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0060-s02-ref2785

[Widad Naff Frenn in her father's grocery store: black-and-white photoprint]

Collector:
Naff, Alixa, 1919-2013  Search this
Collection Creator:
Naff, Alixa, 1919-2013  Search this
Extent:
1 Item (4.8" x 6.9".)
Culture:
Arab Americans  Search this
Type:
Archival materials
Photographs
Place:
Michigan -- 1930-1940
Date:
January 1933
Scope and Contents:
Canned goods shelved on the wall, boxes of eggs and baked goods stacked on the floor, meat display case in the back. Photographer unidentified.
Arrangement:
Series ?, box 2, folder 1.
Local Numbers:
AC0078-0000008 (AC Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Merchants  Search this
Grocery trade  Search this
Stores  Search this
Genre/Form:
Photographs -- 1930-1940 -- Black-and-white photoprints -- Silver gelatin
Collection Citation:
Faris and Yamna Naff Arab-American Collection Archives Center, National Museum of American History
See more items in:
Faris and Yamna Naff Arab American Collection
Faris and Yamna Naff Arab American Collection / Series 2: Photographs / 2.1: Individuals, 1890-1989 / Frenn, Wedad
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0078-ref4322

Ivory Soap Products Advertisements

Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Type:
Archival materials
Date:
1883-1998; undated
Scope and Contents:
These materials comprise the largest portion of the collection and include advertisements for primarily Ivory Soap in North American newspapers, national periodicals, magazines, and grocery trade publications. Among these materials are lists of publications that advertised Protcter & Gamble standard products including Ivory soap flakes, White Naphtha soap and Crisco for a particular year. These materials constitute virtually a complete run of advertisements for Ivory standard products during this time period. Foreign language materials consist of Japanese advertisements for Hawaiian newspapers; French advertisements for Montreal newspapers; and Hebrew language, Italian, and Polish advertisements for New York newspapers. Procter & Gamble introduced many advertising innovations, including the use of color images as early as 1896, and the work of nationally known and lesser known illustrators, such as I. R. Wiles, K. R. Wireman, Elizabeth Shippen, Green Elliott, Jessie Wilcox Smith, J. C. Leyendecker, Stanford Briggs, George O'Neill, T. D. Skidmore, Dorothy Hope Smith and Maud Humphrey (actor Humphrey Bogart's mother). Many of the advertisments were signed by the artist. A 1949 Grace Kelly magazine advertisement, created when she was working as a model before entering show business, is noteworthy. Materials in boxes 31-35 are very fragile with a number of advertisements that are stuck together. Researchers must handle these materials with great care. The advertisements are arranged first in chronological order, then by size with later years also by publication type. In addition to the advertisements there is a point of purchase display, scrapbook and photographs of advertising designs found at the end of the series.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
Identifier:
NMAH.AC.0791, Series 1
See more items in:
Ivory Soap Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref530

Materials for the grocery trade,

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 155, Folder 3
Type:
Archival materials
Date:
1933
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, undated, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 9: Office Files / 9.1: General
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3951

Materials relating to grocery trade

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 155, Folder 5
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, undated, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 9: Office Files / 9.1: General
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3990

Materials relating to grocery trade

Collection Creator:
Hills Bros. Coffee, Inc.  Search this
Container:
Box 155, Folder 6
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Hills Bros. Coffee Company, Incorporated Records, 1856-1989, undated, Archives Center, National Museum of American History, Smithsonian Institution.
See more items in:
Hills Bros. Coffee Company, Incorporated Records
Hills Bros. Coffee Company, Incorporated Records / Series 9: Office Files / 9.1: General
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0395-ref3991

Jane Parker Cake Advertising Book

Creator:
Thill, Charles  Search this
A & P Stores  Search this
Devos, Leon, 1897-1974  Search this
Greb, George  Search this
Jane Parker Pastry Chefs.  Search this
Litho-Krome Company.  Search this
Muray, Nickolas, 1892-1965  Search this
Extent:
0.3 Cubic feet (1 folder)
Type:
Collection descriptions
Archival materials
Sales catalogs
Catalogs
Date:
1947
Summary:
A sample book containing laminated pages illustrating "Jane Parker" made to order cakes, baked by in-store pastry chefs for the Great Atlantic and Pacific Tea Company (A&P) grocery chain. "Jane Parker" was the house brand of A&P.
Scope and Contents:
This collection consists of one copy of the Jane Parker Special Occasion Cakes sample book. It was produced for the 1947 advertising and bake shop campaign for the A&P chain of grocery stores. The book was created by Litho-Krome of Columbus, Georgia. Pages are loose with each page consisting of a plastic laminated color lithograph of the specialty cake, specifications with regard to size and number of servings, and a listing of choices, or options, pertaining to that particular cake. The cakes and their decorations and uses all speak to a specific time in American society following World War II when the country's emphasis was returning to the home, marriage, and child rearing.
Arrangement:
1 series.
Biographical / Historical:
Jane Parker was one of the in-house store brand names created by The Great Atlantic and Pacific Tea Company (A&P) grocery chain. A&P was the first grocery chain and the credited inventor of the "supermarket". Within each store there was a full service bakery supplying fresh baked goods, breads, specialty cakes and cookies to the buying public. The goal was "one stop" food shopping and maximizing customer purchases by providing under one roof a variety of goods usually found in small specialty shops.

To advertise their specialty cakes, A& P employed leading food photographers to photograph their cakes; these photographs were lithographed by the Litho-Krome Company and combined into a promotional book for distribution among the Jane Parker bake shops. J. Tom Morgan, Jr., founder and president of Litho-Krome Company, Columbus, Georgia, writes about the development of this particular book,

"We were proud; we were confident; we were beginning to gain a well-earned reputation for quality. No longer would we wince when we remembered, "You will never, not ever, do fine color lithography in the South. NEVER!"

The Great Atlantic and Pacific Tea Company (A&P) grocery chain had become our first New York account in 1946. We produced for them color reproductions for aisle end cards and color brochures regularly each month.

In 1947 Hi Williams, one of the leading food photographers in New York City, had received a tremendously large order from A&P, which planned to open a Jane Parker bake shop section in a select group of its many stores all over the nation. As part of its campaign for these bake shops, A&P planned to focus on their bake shop's ability to prepare special occasion cakes - cakes for weddings, for births, for anniversaries, for almost any special occasion. A Jane Parker special occasion cake book in full color was part of that campaign, and Litho-Krome was chosen by A&P's advertising agency, Paris and Peart, to lithograph the book. Paris and Peart account executives were Ray Largo and Remus Harris.

For the special campaign a sample cake for each of approximately fifty different special occasions was prepared, and each cake was photographed separately. Several different photographers did the photographic work. I had the opportunity to meet and work with several of the great color photography pioneers and experts: men like George Greb, Nickolas Muray, Charles Thill, and Leon DeVos. Each of these photographers became acquainted with Litho-Krome and were later responsible for sending work to our company. Litho-Krome could do justice to their beautiful color pictures, and they liked that." AC NMAH Control File
Related Materials:
#60 Warshaw Collection of Business Americana (Baking).

#396 Product Cook Book Collection

#690 Pillsbury Company Bake-Off Collection
Provenance:
More than likely collected for the Advertising History Collection of the National Museum of American History in the 1960s by Dr. John Hoffman.
Found in collections. ACNMAH 720.
Restrictions:
Unrestricted research access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Cake  Search this
Cake decorating  Search this
Grocery trade  Search this
Genre/Form:
Sales catalogs
Catalogs
Citation:
Jane Parker Cake Advertising Book, 1947, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0720
See more items in:
Jane Parker Cake Advertising Book
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0720
Online Media:

Windows that SELL. [Print advertising.] Grocery trade papers

Topic:
Ivory Soap (Brand name)
Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 27 x 18 cm.)
Container:
Box 4, Folder 13 (1925 Trade)
Type:
Archival materials
Print advertising
Date:
1925
Scope and Contents:
Example of window display pictured.
Published October 1925.
Local Numbers:
Ivorydata4 540

0207910530 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Soap  Search this
Display of merchandise  Search this
Premiums (Retail trade)  Search this
Show windows  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Trade
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2094

Grocery Shelf Gossip. [Print advertising.] Grocery trade papers

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 30 x 19.5 cm.)
Container:
Box 8, Folder 26 (1927 trade)
Type:
Archival materials
Print advertising
Date:
1927
Scope and Contents:
Caption: "Grocery Shelf Gossip". Two bars of Ivory Soap having a conversation.
Glue stains.
Local Numbers:
244745

Ivorydata4 602

0207910595 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Display of merchandise  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Trade
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2155

Why is IVORY made in so many different forms? [Print advertising.] [Grocery trade papers.]

Topic:
Ivory Flakes (Brand name)
Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 34.5 x 24.5 cm.)
Container:
Box 9, Folder 33 (1941 Trade)
Type:
Archival materials
Print advertising
Date:
1941
Scope and Contents:
Illustrations of Ivory in different forms (e.g., flakes, snow, bar soap).
Published June & July 1941.
Local Numbers:
Ivorydata4 684

0207910688 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Soap  Search this
Grocers  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Trade
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2236

We're repeating our RECORD-SMASHING IVORY PROMOTION! [Print advertising.] Grocery trade papers

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 33 x 20 cm.)
Container:
Box 10, Folder 12
Type:
Archival materials
Print advertising
Date:
1952
Scope and Contents:
Caption: "We're repeating our RECORD-SMASHING IVORY PROMOTION!" Large lucite bath brush.
Glue stains throughout.
Local Numbers:
245356

Ivorydata4 1213

0307910018 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Premiums (Retail trade)  Search this
Women  Search this
advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Trade
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2430

It's here! Radio's first Million Dollar Program. [Print advertising.] Grocery trade papers

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 35.5 x 24.5 cm.)
Container:
Box 15, Folder 15
Type:
Archival materials
Print advertising
Date:
1934
Scope and Contents:
Caption: "It's here! Radio's first Million Dollar Program". Ad promoting Ivory radio show.
Published Oct. 1934. Glue stains in corners.
Local Numbers:
245552

Ivorydata4 1409

0307910214 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Radio programs  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Trade
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2625

Will she trade again at the store that sold her the.. [Print advertising.] Grocery trade papers

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 35.5 x 25.5 cm.)
Container:
Box 15, Folder 15
Type:
Archival materials
Print advertising
Photographs
Date:
1934
Scope and Contents:
Caption: "Will she trade again at the store that sold her the "bargain" soap?" Photo of woman lamenting condition of her stocking.
Published Nov. & Dec 1934. Glue stains at corners.
Local Numbers:
245554

Ivorydata4 1411

0307910216 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
Hosiery  Search this
Laundry  Search this
Delicate fabrics  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Trade
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2627

Is this healthy for your business? [Print advertising.] [Grocery trade papers.]

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 35.5 x 25.5 cm.)
Container:
Box 15, Folder 17
Type:
Archival materials
Print advertising
Photographs
Date:
1935
Scope and Contents:
Reproduction of photograph of woman at sink washing slip.
Published Jan. & Feb. 1935.
Local Numbers:
Ivorydata4 1416

0307910221 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Soap  Search this
Laundry  Search this
Lingerie  Search this
Delicate fabrics  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Trade
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2632

Giant Foods Inc. [from envelope; 1 of 2] [acetate film photonegative,]

Photographer:
Scurlock Studio (Washington, D.C.)  Search this
Creator:
Eastman Kodak Company (film manufacturer)  Search this
Series Creator:
Scurlock, Addison N., 1883-1964  Search this
Scurlock Studio (Washington, D.C.)  Search this
Custom Craft  Search this
Scurlock, Robert S. (Saunders), 1917-1994  Search this
Scurlock, George H. (Hardison), 1919-2005  Search this
Extent:
1 Item
Type:
Archival materials
Photographs
Place:
Washington (D.C.) -- 1960-1970 -- Photographs
Date:
8/4/66
1966
Scope and Contents:
No caption on negative. Contact negative of meat and baked goods departments. Name of store is actually Giant Food, Inc. "Kodak Safety Film" edge imprint.
General:
From NUS carton 69.
Series Restrictions:
Collection is open for research.

Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view negatives due to cold storage. Using negatives requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Series Rights:
When the Museum purchased the collection from the Estate of Robert S. Scurlock, it obtained all rights, including copyright. The earliest photographs in the collection are in the public domain because their term of copyright has expired. The Archives Center will control copyright and the use of the collection for reproduction purposes, which will be handled in accordance with its standard reproduction policy guidelines. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Supermarkets -- 1940-2000  Search this
Grocery trade  Search this
Genre/Form:
Photographs -- 1960-1970 -- Color negatives -- Acetate film
Series Citation:
Scurlock Studio Records, Archives Center, National Museum of American History. Smithsonian Institution
See more items in:
Scurlock Studio Records, Series 5: Color Negatives
Scurlock Studio Records, Series 5: Color Negatives / 5.1: Color negatives arranged by client / Giant Foods, Incorporated
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0618-s05-ref12277

Giant Foods Inc. [from envelope; 2 of 2] [acetate film photonegative,]

Photographer:
Scurlock Studio (Washington, D.C.)  Search this
Creator:
Eastman Kodak Company (film manufacturer)  Search this
Series Creator:
Scurlock, Addison N., 1883-1964  Search this
Scurlock Studio (Washington, D.C.)  Search this
Custom Craft  Search this
Scurlock, Robert S. (Saunders), 1917-1994  Search this
Scurlock, George H. (Hardison), 1919-2005  Search this
Extent:
1 Item
Type:
Archival materials
Photographs
Place:
Washington (D.C.) -- 1960-1970 -- Photographs
Date:
8/4/66
1966
Scope and Contents:
No caption on negative. Contact negative of delicatessen and produce departments. Name of store is actually Giant Food, Inc. "Kodak Safety Film" edge imprint.
General:
From NUS carton 69.
Series Restrictions:
Collection is open for research.

Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view negatives due to cold storage. Using negatives requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Series Rights:
When the Museum purchased the collection from the Estate of Robert S. Scurlock, it obtained all rights, including copyright. The earliest photographs in the collection are in the public domain because their term of copyright has expired. The Archives Center will control copyright and the use of the collection for reproduction purposes, which will be handled in accordance with its standard reproduction policy guidelines. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Supermarkets -- 1940-2000  Search this
Grocery trade  Search this
Genre/Form:
Photographs -- 1960-1970 -- Color negatives -- Acetate film
Series Citation:
Scurlock Studio Records, Archives Center, National Museum of American History. Smithsonian Institution
See more items in:
Scurlock Studio Records, Series 5: Color Negatives
Scurlock Studio Records, Series 5: Color Negatives / 5.1: Color negatives arranged by client / Giant Foods, Incorporated
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0618-s05-ref12278

Fresh Fields Records

Donor:
Dobrow, Joe  Search this
Creator:
Fresh Fields  Search this
Whole Foods Market  Search this
Extent:
4 Cubic feet (11 boxes)
Type:
Collection descriptions
Archival materials
Statistics
Reports
Financial records
Correspondence
Press releases
Magazines (periodicals)
Annual reports
Memorandums
Advertisements
Newsletters
Place:
Austin (Tex.)
Maryland -- 1980-2000
Texas -- 20th century
Rockville (Md.)
Date:
1993-2000
Scope and Contents:
The collection consists of the internal records of the Fresh Fields natural foods supermarket in its first years, before and after the time in which it merged with Whole Foods Market. It includes alphabetized subject files on such topics as advertising strategy, budgeting, promotions, branding, pricing, presentation, launches of new stores, credit card usage, rewards programs, etc.: correspondence; advertisements; memoranda; reports, including annual reports; statistics; financial documents; store magazines; internal company newsletters; press kits and press releases; studies and surveys; and miscellany.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
Whole Foods Market was founded in Austin, Texas, in 1980, as an early experiment in natural foods grocery stores. During the 1990s, it bought or merged with several other natural foods stores. Fresh Fields launched its first store in May of 1991 in Rockville, Maryland. It did well and expanded rapidly with additional stores opening in 1992 and 1993 eventually expanding to 22 stores nationwide by 1996. That year, it was purchased by Whole Foods Market for $135 million in stock with most of the existing Fresh Fields stores eventually being converted to Whole Foods Markets.
Provenance:
Collection donated by Joe Dobrow, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Grocery trade  Search this
Natural foods  Search this
Natural foods industry  Search this
Branding (Marketing)  Search this
Food industry and trade  Search this
Genre/Form:
Statistics -- 20th century
Reports -- 20th century
Financial records -- 20th century
Correspondence -- 20th century
Press releases
Magazines (periodicals) -- 20th century
Annual reports -- 20th century
Memorandums -- 20th century
Advertisements -- 20th century
Newsletters -- 20th century
Citation:
Fresh Fields Records, 1993-2000, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1367
See more items in:
Fresh Fields Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1367

Telescoping Shopping Cart Collection

Creator:
Watson, Orla E., 1896-1983  Search this
Watson, Edith, (estate of)  Search this
Names:
Telescope Carts, Inc.  Search this
Western Machine Company  Search this
Goldman, Sylvan  Search this
O'Donnell, George  Search this
Taylor, Fred  Search this
Extent:
1 Cubic foot (2 boxes, 1 oversized folder)
Type:
Collection descriptions
Archival materials
Letters (correspondence)
Patents
Photographs
Date:
1946-1983
2000
Scope and Contents:
The Telescoping Shopping Cart Collection, 1946-1983; 2000, provides information relating to the development of the product and the legal challenges encountered by its creator, Orla E. Watson, in the patenting, licensing, and manufacturing process.

The collection is divided into three series: Series 1: Background Information, 1983;2000; Series 2: Business Records, 1946-1979; and Series 3: Legal Records, 1946-1966.

Series 1: Background Information, 1983; 2000, contains two items, a document entitled Brief History of the Telescopic Grocery Cart, authored by Leslie S. Simmons, personal representative, Edith Watson estate, 2000, and Orla E. Watson's death certificate, 1983.

Series 2: Business Records, 1946-1979, contains information on the finances and operations of Telescope Carts, Inc. and the development and marketing of the telescoping cart. Materials include royalty and income tax statements of Orla E. and Edith Watson, business correspondence, a time line of cart development, blueprints, patents, details about the patent process, and marketing and publicity materials of brochures and photographs.

Series 3: Legal Records, 1946-1966, contains material relating to the manufacture and licensing of telescope carts, and legal challenges to both the company and Orla E. Watson, including the challenges to the patent process spearheaded by Sylvan Goldman, and the evidence collected for Watson's claim for a tax refund from the Internal Revenue Service.
Arrangement:
Divided into 3 series

Series 1: Background information, 1983, 2000

Series 2: Business Records, 1946-1979

Series 3; Legal Records, 1946-1966
Biographical / Historical:
The first shopping cart in the United States was developed in the late 1930s and patented by Sylvan Goldman of Oklahoma City, Oklahoma. Goldman received US Patent 2,155,896 in April 1939 for a "combination basket and carriage" and in April of 1940 he received US Patent 2,196,914 for a "folding basket carriage for self-service stores." It consisted of upper and lower baskets placed atop a folding frame similar to that of a folding chair with wheels. Following use, the baskets would be removed and stacked with others and the frame folded. Prior to each use the baskets and the frame needed to be assembled.

In 1946, Orla E. Watson, of Kansas City, MO, devised a plan for a telescoping shopping cart which did not require assembly or disassembly of its parts before and after use; this cart could be fitted into another cart for compact storage, hence the cart descriptor. The hinged side of the baskets allowed the telescoping. Watson's Western Machine Company made examples of this invention, and the first ones were manufactured and put to use in Floyd Day's Super Market in 1947.

Alongside the telescoping cart, Watson developed the power lift which raised the lower basket on the two-basket telescoping cart to counter height while lifting the upper basket out of the cashier's way at the check out counter. This made moving groceries, before the invention of the automatic conveyor belt, easier for the customer and the cashier. Watson manufactured and sold the power lift in 1947, but then discontinued efforts on the invention to focus on the telescoping cart. The patent application was abandoned and never granted.

The manufacturing, distribution, and sales of Watson's telescoping carts was handled by Telescope Carts Inc., established in 1947 by Watson, his partner, Fred Taylor, and George O'Donnell. The company had difficulty with the manufacture and sale of the carts, as authorized suppliers were not making carts of the quality expected. Other manufacturers saw an opportunity, and soon telescoped carts were being made and sold by unlicensed parties despite Watson's pending patent.

Watson applied for a patent on his shopping cart invention in 1946, but Goldman contested it and filed an application for a similar patent. In 1949 Goldman relinquished his rights to the patent and granted them to Watson. In exchange, Goldman received licensing rights in addition to the three other licenses previously granted; Watson continued to receive royalties for each cart produced.

The royalties Watson received for each cart manufactured led to his 1954 claim against the Internal Revenue Service, for refund of taxes paid on the profits of his invention, as a Congressional bill changed the status of invention-derived income from ordinary income to capital gains, thereby lowering the taxes owed.

Orla E. Watson was born in 1896, and after attending Nevada Business College for one year, he worked as a stock clerk in a hardware store in Kansas City, then joined the Army until 1918, when he entered a series of jobs as machinist, layout man, forman. He tinkered with mechanical inventions on the side (such as a Model T Ford timer). In 1933, he opened his own business making air conditioners, but he took two more jobs before opening Western Machine Co., a machine shop and contract manufacturing business in 1946.

He had also applied for and was granted four patents prior to the telescoping shopping cart, for mechanical valves, pumps, and gauges, none of which were ever licensed or manufactured.

Orla E. Watson died January 17, 1983.
Separated Materials:
The National Museum of American History's Division of Culture and the Arts houses original shopping carts created by Sylvan Goldman and Orla E. Watson.
Provenance:
The collection was donated to the National Museum of American History in July, 2000, by the estate of Edith Watson, through Leslie S. Simmons, personal representative. The two telescoping Watson carts were donated in July 2000 by Leslie S. Simmons, personal representative, Edith Watson estate.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Shopping carts  Search this
Retail trade -- Equipment and supplies  Search this
Grocery trade  Search this
Container industry -- Equipment and supplies -- 1940-2000  Search this
Supermarkets -- 1940-2000  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Patents -- 1940-1950
Photographs -- Black-and-white photoprints -- 1940-2000
Citation:
Telescoping Shopping Cart Collection, 1946-1983, 2000, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0739
See more items in:
Telescoping Shopping Cart Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0739
Online Media:

One row of 25 grocery carts--11'6" overall---Telescope Carts Inc. [black and white photoprint]

Collection Creator:
Watson, Orla E., 1896-1983  Search this
Watson, Edith, (estate of)  Search this
Extent:
1 Item (8.25" x 10".)
Type:
Archival materials
Photographs
Date:
1947
Scope and Contents:
Photographer unidentified.
Local Numbers:
02073901 (AC Scan)
General:
In Box 2, Folder 6.
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Shopping carts  Search this
Grocers  Search this
Grocery trade  Search this
Shopping  Search this
Genre/Form:
Photographs -- 1940-1950 -- Black-and-white photoprints -- Silver gelatin
Collection Citation:
Telescoping Shopping Cart Collection, 1946-1983, 2000, Archives Center, National Museum of American History.
See more items in:
Telescoping Shopping Cart Collection
Telescoping Shopping Cart Collection / Series 2: Business Records / 2.4: Marketing and Publicity / Photographs, undated; 1947-1948
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0739-ref554

[Jones & Laughlin ad campaign; staged image of a grocery check-out with factory in background, Aliquippa : chromogenic color transparency]

Photographer:
d'Arazien, Arthur  Search this
Advertiser:
Jones & Laughlin  Search this
Collection Creator:
d'Arazien, Arthur  Search this
Extent:
1 Item (8" x 10".)
Container:
Box 8, Folder 6
Type:
Archival materials
Advertising
Chromogenic processes
Photographs
Date:
1960
Scope and Contents:
Set includes three female shoppers and cashier at counter, with two children observing. Customer at cash register wears red shorts. "360-C" in white ink on film.
Local Numbers:
AC0314-0000006.tif (AC Scan No.)
General:
From Box 8, folder 6.
Restrictions:
Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Shopping  Search this
Factories -- 20th century  Search this
Shorts (Clothing)  Search this
Steel industry and trade -- 1940-1980  Search this
Supermarkets  Search this
Grocery trade  Search this
Genre/Form:
Advertising
Chromogenic processes
Photographs -- 1900-2000 -- Chromogenic
Collection Citation:
Arthur d'Arazien Industrial Photographs, ca. 1930-2002, Archives Center, National Museum of American History.
See more items in:
Arthur d'Arazien Industrial Photographs
Arthur d'Arazien Industrial Photographs / Series 2: Photographs / 2.1: Color Phototransparencies
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0314-ref274
Online Media:

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