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In Dickens-Land

Medium:
Chromolithograph
Object Name:
Greeting card
Type:
Greeting card
Credit Line:
Gift of Horace L. Hotchkiss, Jr.
Accession Number:
1950-70-1-a
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_1950-70-1-a

In Dickens-Land

Medium:
Chromolithograph
Object Name:
Greeting card
Type:
Greeting card
Credit Line:
Gift of Horace L. Hotchkiss, Jr.
Accession Number:
1950-70-1-b
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_1950-70-1-b

In Dickens-Land

Medium:
Chromolithograph
Object Name:
Greeting card
Type:
Greeting card
Credit Line:
Gift of Horace L. Hotchkiss, Jr.
Accession Number:
1950-70-1-c
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_1950-70-1-c

In Dickens-Land

Medium:
Chromolithograph
Object Name:
Greeting card
Type:
Greeting card
Credit Line:
Gift of Horace L. Hotchkiss, Jr.
Accession Number:
1950-70-1-d
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_1950-70-1-d

In Dickens-Land

Medium:
Chromolithograph
Object Name:
Greeting card
Type:
Greeting card
Credit Line:
Gift of Horace L. Hotchkiss, Jr.
Accession Number:
1950-70-1-e
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_1950-70-1-e

In Dickens-Land

Medium:
Chromolithograph
Object Name:
Greeting card
Type:
Greeting card
Credit Line:
Gift of Horace L. Hotchkiss, Jr.
Accession Number:
1950-70-1-f
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Drawings, Prints, and Graphic Design Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
EDAN-URL:
edanmdm:chndm_1950-70-1-f

Ernest Dudley Chase Papers

Creator:
Chase, Ernest Dudley, fl. 1920s  Search this
Holland, Frances  Search this
Holland, Frederic  Search this
Extent:
1 Cubic foot (3 boxes)
Type:
Collection descriptions
Archival materials
Watercolors
Valentines
Poems
Maps
Love letters
Letters (correspondence)
Date:
1924-1966
bulk 1930-1940
Summary:
A collection of greeting cards, pictorial maps, and travel diaries by artist Ernest Dudley Chase. Chase created greeting cards for Clara Holland during their courtship and later marriage. The cards were hand painted by Chase in water color with cut- paper details. Many of the cards include romantic letters or poems composed by Chase.
Scope and Contents:
A collection of greeting cards given by artist Ernest Dudley Chase to Clara Holland in the years during their courtship and marriage, pictorial maps drwan by Chase, and nine travel diaries. The cards were hand-painted by Chase in water color with cut-paper details. Many of the cards include romantic letters or poems composed by Chase.

Series 1, Greeting Cards, circa 1937-1966, consists of hand crafted, personally designed cards that Chase created for his wife Clara Holland. The cards generally include a very affectionate sentiment or on occasion a poem. The cards were done in water color and embellished with cut-paper details and calligraphy. Also included are Monday Morning Letters that Chase wrote to his wife Clara whom he called his "Lovely Little Lady" or "L.L.L."

Series 2, Maps (pictorial), 1935-1947 and undated, consists of maps designed and signed by Chase featuring meticulous illustrations of famous landmarks, flora, fauna and other features.

Series 3, Travel Diaries, 1924-1937, consists of nine volumes of bound, typescript travel diaries maintained by Chase from his travels, to Alaska, the Mediterranean, Carribean, Germany, Holland, Central Europe, Sicily, France, England, Scotland, and Ireland. The diaries are arranged chronologically.
Arrangement:
The collection is divided into three series.

Series 1, Greeting Cards, circa 1937-1966

Series 2, Maps (pictorial), 1935-1947 and undated

Series 3, Travel Diaries, 1924-1938
Biographical / Historical:
Ernest Dudley Chase was born in Lowell, Massachusetts in 1878 but is most associated with the town of Winchester, Massachusetts where he was a well known artist. Chase created a unique body of work, an array of views of various Winchester homes and buildings and whimsically illustrated maps. After attending the Lowell Textile School and the Vesper George Art School in Boston, Chase joined the Butterfield Printing Company in 1900. In 1906, he joined the printing firm of W.T. Sheehan in Boston. He began his own greeting card company in 1908, Des Arts Publishers which eventually became Ernest Dudley Chase Publishers. In 1921, Chase Publishers was purchased by Rust Craft. Chase worked at Rust Craft until 1958 in the position of vice president of creative design. His other duties at Rust Craft included advertising manager and editing the company's newsletter The Rustler and the greeting card industry periodicalThe Greeting Card.

Chase married three times. His first marriage was to Idelle Clark and his second marriage was to Wilhelmina Graham. In 1937, Chase married for a third time to Clara Holland. On all holidays and special occasions, he gave his wife, Clara elaborately crafted, personally designed cards in which he generally included a very affectionate sentiment or on occasion a poem. One of Chase's hobbies was creating enormous greeting cards, gathering thousands of signatures on them and sending them to United States presidents or other famous persons around the world. Chase also enjoyed traveling and documenting his travel experiences in diaries.

According to the book Winchester Artists by Ellen E. Knight, Chase produced more greeting cards than anyone in the United States. He authored the first definitive history of the greeting card business,The Romance of Greeting Cards, which was published in 1926. Chase retired from Rust Craft in 1958 and died in 1966.
Related Materials:
Materials in the Archives Center

Norcross Greeting Card Collection (AC0058)

Olive Leavister 19th Century Handmade Valentine Collection (AC0396)

Warshaw Collection of Business Americana, Greeting Cards (AC0060)
Provenance:
The greeting cards were donated to the Archives Center in 2005 by Ernest Dudley Chase's stepson, Fred, and Frances Holland. Fred Holland donated pictorial maps in July, 2010 and travel diaries in September, 2010.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Artists  Search this
Topic:
Greeting cards -- 20th century  Search this
Courtship  Search this
Love  Search this
Genre/Form:
Watercolors
Valentines
Poems
Maps -- 1880-1940
Maps -- 1940-1950
Love letters
Letters (correspondence) -- 1900-1950
Citation:
Ernest Dudley Chase Papers, 1924-1940s, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0886
See more items in:
Ernest Dudley Chase Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0886
Online Media:

Greeting Cards

Collection Creator:
Chase, Ernest Dudley, fl. 1920s  Search this
Holland, Frances  Search this
Holland, Frederic  Search this
Type:
Archival materials
Date:
undated
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ernest Dudley Chase Papers, 1924-1940s, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0886, Series 1
See more items in:
Ernest Dudley Chase Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0886-ref12

Anniversary cards

Collection Creator:
Chase, Ernest Dudley, fl. 1920s  Search this
Holland, Frances  Search this
Holland, Frederic  Search this
Container:
Box 1, Folder 1-2
Type:
Archival materials
Graphic Materials
Date:
undated
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ernest Dudley Chase Papers, 1924-1940s, Archives Center, National Museum of American History
See more items in:
Ernest Dudley Chase Papers
Ernest Dudley Chase Papers / Series 1: Greeting Cards
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0886-ref17

Birthday cards

Collection Creator:
Chase, Ernest Dudley, fl. 1920s  Search this
Holland, Frances  Search this
Holland, Frederic  Search this
Container:
Box 1, Folder 3-4
Type:
Archival materials
Graphic Materials
Date:
undated
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ernest Dudley Chase Papers, 1924-1940s, Archives Center, National Museum of American History
See more items in:
Ernest Dudley Chase Papers
Ernest Dudley Chase Papers / Series 1: Greeting Cards
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0886-ref18

Christmas cards

Collection Creator:
Chase, Ernest Dudley, fl. 1920s  Search this
Holland, Frances  Search this
Holland, Frederic  Search this
Container:
Box 1, Folder 5-6
Type:
Archival materials
Graphic Materials
Date:
undated
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ernest Dudley Chase Papers, 1924-1940s, Archives Center, National Museum of American History
See more items in:
Ernest Dudley Chase Papers
Ernest Dudley Chase Papers / Series 1: Greeting Cards
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0886-ref19

Easter cards

Collection Creator:
Chase, Ernest Dudley, fl. 1920s  Search this
Holland, Frances  Search this
Holland, Frederic  Search this
Container:
Box 1, Folder 7-8
Type:
Archival materials
Graphic Materials
Date:
undated
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ernest Dudley Chase Papers, 1924-1940s, Archives Center, National Museum of American History
See more items in:
Ernest Dudley Chase Papers
Ernest Dudley Chase Papers / Series 1: Greeting Cards
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0886-ref20

Mothers Day cards

Collection Creator:
Chase, Ernest Dudley, fl. 1920s  Search this
Holland, Frances  Search this
Holland, Frederic  Search this
Container:
Box 1, Folder 9-10
Type:
Archival materials
Graphic Materials
Date:
undated
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ernest Dudley Chase Papers, 1924-1940s, Archives Center, National Museum of American History
See more items in:
Ernest Dudley Chase Papers
Ernest Dudley Chase Papers / Series 1: Greeting Cards
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0886-ref21

Valentines

Collection Creator:
Chase, Ernest Dudley, fl. 1920s  Search this
Holland, Frances  Search this
Holland, Frederic  Search this
Container:
Box 1, Folder 11-12
Type:
Archival materials
Graphic Materials
Date:
undated
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ernest Dudley Chase Papers, 1924-1940s, Archives Center, National Museum of American History
See more items in:
Ernest Dudley Chase Papers
Ernest Dudley Chase Papers / Series 1: Greeting Cards
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0886-ref22

Monday Morning Letters

Collection Creator:
Chase, Ernest Dudley, fl. 1920s  Search this
Holland, Frances  Search this
Holland, Frederic  Search this
Container:
Box 1, Folder 13-19
Type:
Archival materials
Graphic Materials
Date:
undated
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ernest Dudley Chase Papers, 1924-1940s, Archives Center, National Museum of American History
See more items in:
Ernest Dudley Chase Papers
Ernest Dudley Chase Papers / Series 1: Greeting Cards
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0886-ref23

Miscellaneous

Collection Creator:
Chase, Ernest Dudley, fl. 1920s  Search this
Holland, Frances  Search this
Holland, Frederic  Search this
Container:
Box 1, Folder 20
Type:
Archival materials
Graphic Materials
Date:
undated
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Ernest Dudley Chase Papers, 1924-1940s, Archives Center, National Museum of American History
See more items in:
Ernest Dudley Chase Papers
Ernest Dudley Chase Papers / Series 1: Greeting Cards
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0886-ref24

Landy R. Hales Papers

Creator:
Hales, Landy R., 1889-1972  Search this
Extent:
5.5 Cubic feet (15 boxes)
Type:
Collection descriptions
Archival materials
Photograph albums
Design drawings
Sketches
Scrapbooks
Photographs
Clippings
Date:
1908 - 1969
Summary:
Papers document Landy R. Hales (1889-1972), an inventor and commercial artist who designed window and interior store displays, posters, children's games, and puzzles primarily from 1920s to 1930s in New York City and Baltimore. Of significance is Hales's work for Macy's Department Store. The papers consist of correspondence, patents, business records for several of Hales's companies, photographs, drawings/sketches, prototypes, and newspaper and magazine clippings.
Scope and Contents:
The papers document Hales's career as an inventor and commercial artist as well as his work in games, puzzles, educational tools, and posters. The collection includes sketches and design drawings, photographs, publicity materials, clippings and articles, and game prototypes.

Series 1, Brilliant Sign Company, 1908-1909, consists of stock shares, transferred by Hales to others in the amount of twenty dollars for the Brilliant Sign Company of Baltimore City, Maryland.

Series 2, Landy R. Hales, Inc., 1927-1929, 1944, consists of of invoices, orders, and check stubs from R.H. Macy and Company and Gimbel Brothers, Inc. for work by Landy R. Hales, Inc. for window displays. The orders detail what will be constructed and decorated. The R.H. Macy materials also contain a 1927 souvenir from Macy's Wonderland Christmas. Included in this series is a 1944 United States Treasury Department War Finance Program citation to Landy R. Hales.

Series 3, Hales Layer Poster Corporation, 1922-1969 (bulk 1920s), consists of materials documenting Hales poster company. Hales's formed Hales Layer Poster Corporation in New York State on July 16, 1925 to manufacture, purchase, sell and deal in layer posters and equipment for constructing layer posters in packaged or other forms. The corporation's other directors were Alfred J. Silberstein and Alvin A. Silberman, both of New York. Hales developed a new method of making a poster by placing cut-out pieces of materials such as composition board or wood on a background, then building layers to form three dimensions in the finished product. The first store to use Hales layer posters was Saks Fifth Avenue in New York City. The posters were never sold and were only used in advertising and window displays.

The materials consist of stock shares and values, a certificate of incorporation, branded letterhead, correspondence, an order book (blank forms), a point-of-purchase ad featuring Little Red Riding Hood, a patent for a display device, layer poster instructions, examples of posters, sample card stock, and instructions for the ABCD Ease Game. The display device patent (US 1,563,485) was issued to Hales on December 1, 1925. The invention relates to display devices for commercial advertising arrangements constructed out of layers of veneer or cardboard for reproducing and illustrating articles for sale, magazines, posters or art works. The principal object was to provide a display picture having depth. The correspondence, 1922-1937, 1969 and undated, contains letters with individuals companies, hotels, and department stores primarily in New York City such as B.F. Keith's New York Hippodrome, Saks & Company, Hotel Nassau, Keystone Manufacturing Company, and Rialto Theatre. Much of the correspondence relates to services provided by Hales Layer Poster Corporation. Hales's correspondence with Morris Gest, a theatrical producer who introduced La Chauve-Souris, a touring revue during the early 1900s, to the United States. There is also a letter typewritten by Hales in 1969 to Pablo Picasso about copying Picasso prints using the Hales layer poster method.

The instructions for "how to make" a Hales layer poster are well documented, detailing the step-by-step process and including the use of Hales Studio colors for painting. Specific instructions for the "Tom, Tom Piper's Son" with color guide are found here. A full, unused layer poster kit is in box 14. Additionally, Hales created the ABCD Ease Game, a board game played with dice with the objective to reach "ease." The way to reach "Ease" is through truth, courage, justice, thrift, study, work, loyalty, and honesty. Instructions and prototypes of the gameboard are represented.

Series 4, Hales Manikins, Inc., 1938-1948 and undated, consists of correspondence, a voting trust agreement, board of directors meeting minutes, stock shares, a floor plan for the company, blueprints for rubber figures, and a patent for a manikin and method of making the same (US 2,129,421). Hales Maninikin incorporated in 1941 in Baltimore, Maryland to manufacture, distribute, sell and otherwise deal in manikins and other display advertising figures. The board of directors meeting minutes contain articles of incorporation, by-laws, and minutes.

Series 5, Hales Pictures, Inc., 1937-1938, 1967 and undated, consists of an agreement with Walt Disney Enterprises, sketches by Kay Kamen, Ltd., a press release about Hales Picture Puzzles, and prototypes of Hales Puzzle Pictures. Of note is a copy of the February 1938 Rockefeller Center Magazine. The magazine contains articles about science, technology, publishing, the arts, events at Radio City Music Hall (Disney-related) and television. It offers good documentation of office business machines.

The first series of puzzles Hales introduced in 1937 were four subjects from Walt Disney's characters: Mickey Mouse, Minnie Mouse, Pluto, and Donald Duck. The object of the puzzle was to put all of the pieces together in their proper place--some of the puzzle pieces were raised to different levels. After the puzzle was completed, it could be glued to a backboard. There are prototypes for the Mickey Mouse, Minnie Mouse and Donald Duck puzzles. Only the Mickey and Minnie puzzles contain puzzle pieces. The Donald Duck puzzle consists of the box only.

In August 1937, Hales Pictures Inc., entered into a one year agreement with Walt Disney Enterprises that granted Hales the right to reproduce Disney characters for his puzzles and poster pictures. Hales paid Disney the sum of five-hundred dollars as an advance on future royalties. Disney also provided to Hales typical representations of the Disney characters. There are a series of Kay Kamen Ltd., Disney character drawings for Pluto, Donald Duck, Minnie Mouse, and Mickey Mouse. These drawings were provided to Hales by Kamen. The Minnie and Mickey Mouse drawings have been heavily annotated and mocked up by Hales for the purposes of creating his signature Hales Puzzle Pictures. Kamen (d. 1949) began his professional career as a retail hat merchant and later entered advertising. In 1932, Kamen contacted Disney, soon signed a contract, and was named the company's sole licensing representative. Through merchandising, Kamen made Disney's mouse star popular.

Series 6, Hales Sign Company, 1909 and undated, consists of examples of promotional and branded pieces for Hales's sign painting business that was located in Baltimore, Maryland.

Series 7, Drawings/Sketches, 1927-1930 and undated, consists of pencil, ink and paint sketches. The bulk of the sketches are Christmas-related, such as the poster study for the Macy's Christmas Wonderland, 1927 and the toy department displays for a bridge, drawbridge, house and tower. Other sketches include Noah's Ark, a matador, the "The Wise Woman of Gotham," Carlin's Amusement Park of Baltimore, Maryland, and resort scenes (tennis, golf and sailing).

Series 8, Photographs, 1925-1935, consists primarily of black-and-white prints documenting Hales's work in his studio and for clients such as Macy's. Some of the photographs were taken by Worsinger Window Service, Hughes Company of Baltimore, Le Don Studio of White Plains, New York; Apeda Studio, Inc. of New York City; Schultze Studio of Brooklyn, New York, and H.C. Campbell Company of Oakland, California.

Series 9, Greeting Cards, undated, consists of examples of greeting cards and postcards, primarily for Christmas, Easter, and Valentines Day, assembled by Hales.

Series 10, Clippings, 1922-1935, consists of loose photocopies and original news and magazine clippings in a bound volume. The clippings primarily relate to Hales's work in New York City, but there are clippings about The Corner Shop at Macy's, and there are copies of illustrations assembled by Hales, specifically the "Best Fifty Small Folio Currier and Ives Prints. " The majority of these he clipped from the New York Sun. Also included are clippings about La Chauve-Souris the touring revue during the early 1900s.
Arrangement:
The collection is arranged into ten series.

Series 1, Brillant Sign Company, 1908-1909

Series 2, Landy R. Hales, Inc., 1927-1929, 1944

Series 3, Hales Layer Poster Corporation, 1922-1969 (bulk 1920s)

Series 4, Hales Manikins, Inc., 1938-1948 and undated

Series 5, Hales Pictures, Inc., 1937-1938, 1967 and undated

Series 6, Hales Sign Company, 1909 and undated

Series 7, Drawings/Sketches, 1927-1930 and undated

Series 8, Photographs, 1925-1935

Series 9, Greeting Cards, undated

Series 10, Clippings, 1922-1935
Biographical / Historical:
Landy R. Hales was born on September 17, 1889 in Baltimore, Maryland to Landy J. Hales and Fanny Linthicum Hales. Hales grew up in Anne Arundel, Maryland and had one brother, Wesley Hales. Hales began his career with no formal art training and apprenticed as a sign painter in Baltimore, Maryland. In 1908, Hales formed the Brilliant Sign Company in Baltimore to design displays for area businesses. In 1913, Hales married Lenore McCully. They had two children, Elizabeth McCully Hales (b. 1915) and Landy Romain Hales (b. 1921).

During World War I, Hales designed posters for the Liberty Bond Program, created by then Secretary of the Treasury William Gibbs McAdoo (1863-1941). This poster campaign was intended to popularize the bonds, and Hales created posters using his "layer technique," which was a method of making a poster by placing cut-out pieces of materials such as composition board or wood on a background, then building layers to form three dimensions in the finished product. In the early 1920s, Hales moved to New York City to advance his career and expand his opportunities. In New York, Hales specialized in display devices, commercial art, and advertising. An artist-inventor, Hales patented two ideas, a display device (US Patent 1,563,485) and a manikin (US Patent 2,129,421). He founded Landy R. Hales, Inc. (1925), Hales Layer Poster Corporation (1925), Hales Manikins, Inc. (1941), and Hales Pictures, Inc. 1937. In 1937, Hales Pictures Inc., entered into a one-year agreement with Walt Disney Enterprises that granted Hales the right to reproduce Disney characters for his puzzles and poster pictures. During the same year, Hales leased office space at Rockefeller Center.

Hales worked for Morris Gest, a theatrical producer, creating advertising for the Russian show Le Chauve Sourvis which featured the Parade of the Wooden Soldiers. Hales also manufactured and installed mechanical displays in Macy's Christmas windows at 34th Street and worked as an independent contractor for other department stores such as Gimbel Brothers and Saks & Company as well as the Hotel Nassau, Keystone Manufacturing Company, Rialto Theater, Keith's New York Hippodrome, and the Music Box Theatre.

Hales left New York City in 1945 and returned to Maryland, where he did commercial work for Carlin's Amusement Park in Baltimore and created layer posters for himself and family members. Hales died in 1972 at the age of 84.
Related Materials:
Materials at the Archives Center

Warshaw Collection of Business Americana, Parades:stereographs, circa 1880-1908 (AC0060)

Messmore and Damon Company Records, 1930s-1990s (AC0846)

Hudson Fulton Celebration Parade Photograph Album, 1909 (AC1149)

William L. Bird "Holidays on Display" Collection (AC1288)
Provenance:
The collection was donated by Katharine Landa McNulty Hogben, Frances Helen McNulty Beverage, Margaret Ann McNulty Klipp, Lenore Hales McNulty Frey, and Elizabeth Stuart McNulty on November 27, 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Games  Search this
Display of merchandise  Search this
Toys -- 20th century  Search this
Store decoration  Search this
Parades  Search this
Parade floats  Search this
Show windows  Search this
Packaging  Search this
Parade float designers  Search this
Genre/Form:
Photograph albums
Design drawings
Sketches
Scrapbooks
Photographs -- 20th century
Clippings
Citation:
Landy R. Hales Papers, 1908-1969, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0906
See more items in:
Landy R. Hales Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0906
Online Media:

Greeting Cards

Collection Creator:
Hales, Landy R., 1889-1972  Search this
Container:
Box 9
Box 2, Folder 6
Type:
Archival materials
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Landy R. Hales Papers, 1908-1969, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0906, Series 9
See more items in:
Landy R. Hales Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0906-ref24

Correspondence

Collection Creator:
Strayhorn, Billy (William Thomas), 1915-1967  Search this
Russo, William, 1928-2003  Search this
Collection Photographer:
Claxton, William  Search this
Leonard, Herman, 1923-2010  Search this
Collection Composer:
Kenton, Stan  Search this
Collection Musician:
Mulligan, Gerry  Search this
Type:
Archival materials
Date:
circa 1940-2003
Scope and Contents:
Contains letters, contracts, and other personal documents of William Russo and his family and friends. The majority of correspondence is from the 1960s–1990s. The earlier decades contain schoolwork, whereas material from 2000 and after is primarily greeting cards. The material is arranged chronologically.
Collection Restrictions:
Collection is open for research but an oil painting is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William Russo Music and Personal Papers, 1920s-2002, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0845, Series 3
See more items in:
William Russo Music and Personal Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0845-ref1523

Greeting Cards

Collection Creator:
Strayhorn, Billy (William Thomas), 1915-1967  Search this
Russo, William, 1928-2003  Search this
Collection Photographer:
Claxton, William  Search this
Leonard, Herman, 1923-2010  Search this
Collection Composer:
Kenton, Stan  Search this
Collection Musician:
Mulligan, Gerry  Search this
Container:
Box 136, Folder 2
Type:
Archival materials
Date:
2002
Collection Restrictions:
Collection is open for research but an oil painting is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William Russo Music and Personal Papers, 1920s-2002, Archives Center, National Museum of American History.
See more items in:
William Russo Music and Personal Papers
William Russo Music and Personal Papers / Series 3: Correspondence / 3.1: Chronological Correspondence
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0845-ref1790

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