Search Results

Interviewee:

Harak, Rudolph de  Search this

Interviewer:

Larsen, Susan C.  Search this

Names:

Cooper Union for the Advancement of Science and Art -- Faculty  Search this

McGraw-Hill Book Company, Inc. -- Employees  Search this

Metropolitan Museum of Art (New York, N.Y.)  Search this

U.S. Atomic Energy Commission  Search this

World Trade Center (New York, N.Y.) -- Design  Search this

Burtin, Will, 1908-  Search this

Golden, William, 1911-1959  Search this

Kepes, Gyorgy, 1906-2001  Search this

Tritel, Hal  Search this

Weingart, Wolfgang, 1941-  Search this

Extent:

Sound recording: 3 sound cassettes (270 min.) : analog + printed material and drawings

34 Pages (Transcript)

Type:

Collection descriptions

Archival materials

Pages

Drawings

Interviews

Sound recordings

Date:

2000 April 27

Scope and Contents:

An interview of Rudolph de Harak conducted 2000 April 27, by Susan Larsen, for Archives of American Art, in Trenton, Maine. Also received from De Harak at the time of the interview are a photocopy of an article reprinted in Design Culture that de Harak wrote for the American Institute of Graphic Arts; photocopy of an interview transcript with Gyorgy Kepes conducted by de Harak, de Harak's vitae, 2 exhibition catalogs, an article in recognition of de Harak by Daniel Forte, and a pencil drawing and a design with color chart.

De Harak discusses his childhood in California and moving to both Chicago and New York in support of his sisters' dancing careers, as well as his education and career. He attended the New York School of Industrial Arts, graduating in 1940, at the age of sixteen. After graduation he worked in an upholstery factory etching zinc plates for printed and painted silk fabric for use in draperies. At age eighteen he was drafted into the Army and served throughout WWII. After the war he returned to California, to be with his sisters and mother. Eventually he found work in a Los Angeles design studio, where he became reacquainted with Hal Tritel, whom he had known in New York. Together, they attended an inspirational lecture by Will Burtin, the art director of Fortune magazine.

In 1947, De Harak and Tritel opened their own design firm. In 1950, De Harak moved back the New York in search of more opportunities as a designer. He worked at a variety of tasks including a stint at Seventeen magazine, starting his own design firm, and teaching at Cooper Union School of Visual Arts. His clients included McGraw Hill Publishers, the Atomic Energy Commission, and the Metropolitan Museum of Art. He also worked on the World Trade Center. Through his work with the Atomic Energy Commission, De Harak became friends with Gyorgy Kepes. He also became friends with Will Burtin and Bill Golden, the designer of the "CBS eye" logo. De Harak also discusses the effect computers have had on design, the influence of Wolfgang Weingart, and his decision to focus on painting.

Biographical / Historical:

Rudolph de Harak (1924-2002) was a graphic designer and painter from Trenton, Maine.

Provenance:

This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and administrators.

Restrictions:

Transcript available on the Archives of American Art website.

Occupation:

Painters -- Interviews  Search this

Topic:

Designers -- Interviews  Search this

Exhibitions -- Design  Search this

Graphic artists -- Interviews  Search this

Genre/Form:

Drawings

Interviews

Sound recordings

Sponsor:

Funding for the transcription of this interview provided by the Smithsonian Institution's Women's Committee.

Identifier:

AAA.harak00

Archival Repository:

Archives of American Art

GUID:

https://n2t.net/ark:/65665/mw99a5a4398-0ed7-4821-b590-2d56f9a7ccc9

EDAN-URL:

ead_collection:sova-aaa-harak00

Creator:

Ayer (N W) Incorporated.  Search this

Names:

American Telephone and Telegraph Company -- Advertisements  Search this

Cunningham & Walsh.  Search this

Hixson & Jorgenson  Search this

United Air Lines, Inc. -- Advertisements  Search this

Ayer, Francis Wayland  Search this

De Kooning, Willem, 1904-1997  Search this

O'Keeffe, Georgia, 1887-1986  Search this

Extent:

270 Cubic feet (1463 boxes, 33 map-folders, 7 films)

Type:

Collection descriptions

Archival materials

Business records

Interviews

Oral history

Print advertising

Proof sheets

Proofs (printed matter)

Scrapbooks

Trade literature

Tear sheets

Advertisements

Date:

1817-1851

1869-2006

Summary:

Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.

Scope and Contents:

The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.

Arrangement:

The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985

Biographical / Historical:

Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.

Related Materials:

Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)

Provenance:

The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.

Restrictions:

The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.

Rights:

Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Advertising agencies  Search this

advertising  Search this

Genre/Form:

Business records -- 1840-2000

Interviews -- 1980-2000

Oral history -- 1980-1990

Print advertising

Proof sheets

Proofs (printed matter)

Scrapbooks -- 1840-1990

Trade literature

Tear sheets

Advertisements

Citation:

NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0059

See more items in:

N W Ayer Advertising Agency Records

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8920ed035-d211-4a58-9047-b31fa79464bd

EDAN-URL:

ead_collection:sova-nmah-ac-0059

Creator:

Smithsonian American Art Museum  Search this

Type:

YouTube Videos

Uploaded:

2021-09-22T16:06:07.000Z

YouTube Category:

Education  Search this

Topic:

Art, American  Search this

See more by:

americanartmuseum

Data Source:

Smithsonian American Art Museum

YouTube Channel:

americanartmuseum

EDAN-URL:

edanmdm:yt_4slZFDX4Deo

Creator:

Smithsonian American Art Museum  Search this

Type:

YouTube Videos

Uploaded:

2020-12-03T20:28:08.000Z

YouTube Category:

Education  Search this

Topic:

Art, American  Search this

See more by:

americanartmuseum

Data Source:

Smithsonian American Art Museum

YouTube Channel:

americanartmuseum

EDAN-URL:

edanmdm:yt_H7B9s_-Od7M

Creator:

Smithsonian American Art Museum  Search this

Type:

YouTube Videos

Uploaded:

2020-11-20T21:44:19.000Z

YouTube Category:

Education  Search this

Topic:

Art, American  Search this

See more by:

americanartmuseum

Data Source:

Smithsonian American Art Museum

YouTube Channel:

americanartmuseum

EDAN-URL:

edanmdm:yt_boRC36_NgKI

Creator:

Ballester, Diógenes, 1956-  Search this

Extent:

6 Linear feet

Type:

Collection descriptions

Archival materials

Date:

1973-2020

Summary:

The papers of Diogenes Ballester measure 6.0 linear feet, and date from 1973 to 2020. The papers document his career as an artist, educator, and writer through correspondence with family friends, and various museums and galleries; notes, drafts of articles, drafts of lecture and presentation transcripts, and other writings; inventories, price lists, ledger books, and other personal business records; resumes, artist statements, exhibition files, and other professional activity files; clippings, articles, exhibition announcements and catalogs, and other printed material; and photographs and slides of Ballester, some of his family and friends, and of some of his artwork.

Scope and Contents:

The papers of Diogenes Ballester measure 6.0 linear feet, and date from 1973 to 2020. The papers document his career as an artist, educator, and writer through correspondence with family and friends, and various museums and galleries; notes, drafts of articles, drafts of lecture and presentation transcripts, and other writings; inventories, price lists, ledger books, and other personal business records; resumes, artist statements, exhibition files, and other professional activity files; clippings, articles, exhibition announcements and catalogs, and other printed material; and photographs and slides of Ballester, some of his family and friends, and of some of his artwork.

Correspondence includes letters from his wife, Maria Boncher, artist Marshall Weber, cover letters, letter of recommendation, and letters with various museums and galleries. Also included is a booklet of letters and drawings from students at Project YES, an arts program for children.

Writings include drafts for articles written by Ballester, articles written by Shifra Goldman, drafts for a book on Ballester and drafts lectures and presentations given by Ballester. Also included are a number of notepads and miscellaneous notes.

Personal business records consist of inventories and price lists, invoices, two ledger books, copies of checks and receipts, and proposals and blueprints for the establishment of an artist-in-residency program in Puerto Rico.

Professional activity files consist of exhibitions that Ballester participated in at various biennials in graphic arts around the world. Some of these locations include San Juan, Puerto Rico; Krakow, Poland; and Taipei. Among the materials on biennials are a number of files pertaining to the San Juan Biennial on Printmaking from 1986 to 2010. These files contain lecture transcripts, clippings, articles by Ballester and others, draft exhibition catalogs, and notes. Also included are some exhibition files for exhibitions held at museums in the United States, proposals for exhibitions, artist statements, resumes, and binders documenting his professional career. The binders contain resumes, artist statements and narratives, some exhibition announcements and press releases, and photographs of artwork. Also included are some sketches by Ballester.

Printed material consists of articles on and written by Ballester, clippings, newsletters, exhibition announcements, exhibition catalogs, press releases, and posters.

Photographic material consists of photographs of Ballester, photographs of Ballester with friends and family, photographs of an exhibition, and photographs and slides of artwork.

Arrangement:

The collection is arranged into six series.

Series 1: Correspondence, 1984-2016 (0.5 linear feet; Box 1)

Series 2: Writings, 1983-2020 (0.9 linear feet; Boxes 1-2)

Series 3: Personal Business Records, 1983-2018 (0.4 linear feet; Box 2)

Series 4: Professional Activity Files, 1973-2018 (2.5 linear feet; Boxes 2-5)

Series 5: Printed Material, 1975-2020 (1.1 linear feet; Boxes 5-6)

Series 6: Photographic Material, circa 1990-2011 (0.6 linear feet; Box 6)

Biographical / Historical:

Diógenes Ballester (1956- ) is an artist based in New York City, with deep roots in Puerto Rico, where he is also regularly present. His studio in El Barrio has operated since 1987 and he is a prominent artist, teacher, and writer particularly in Puerto Rican and Nuyorican artistic communities.

Ballester works in different artistic media including painting, printmaking, drawing, new media, and installation art and is recognized as a master of encaustic painting and printmaking. He has received numerous honors for his artistic work and has exhibited widely in the United States, Europe, Asia, Latin America and the Caribbean.

Provenance:

Donated in 2022 by Diógenes Ballester.

Restrictions:

This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Researchers interested in accessing born-digital records in this collection must use access copies. Contact References Services for more information.

Rights:

The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.

Occupation:

Artists -- New York (State) -- New York  Search this

Artists -- Puerto Rico  Search this

Graphic artists -- New York (State) -- New York  Search this

Educators -- New York (State) -- New York  Search this

Topic:

Latino and Latin American artists  Search this

Citation:

Diógenes Ballester papers, 1973-2020. Archives of American Art, Smithsonian Institution.

Identifier:

AAA.balldiog

See more items in:

Diógenes Ballester papers

Archival Repository:

Archives of American Art

GUID:

https://n2t.net/ark:/65665/mw9c6095fc9-ea06-4c23-944e-5fa1e551e3be

EDAN-URL:

ead_collection:sova-aaa-balldiog

Creator:

Reinhardt, Ad, 1913-1967  Search this

Names:

Brooklyn College -- Faculty  Search this

United States. Works Progress Administration  Search this

Extent:

3.9 Linear feet

Type:

Collection descriptions

Archival materials

Scrapbooks

Date:

1927-1968

Summary:

The papers of Ad Reinhardt measure 3.9 linear feet and date from circa 1927 to 1968. The collection documents Reinhardt's career as an abstract painter, cartoonist, and writer through biographical material, correspondence, writings, printed material, scrapbooks, and artwork.

Scope and Content Note:

The papers of Ad Reinhardt measure 3.9 linear feet and date from 1927 to 1968. The collection documents Reinhardt's career as an abstract painter, cartoonist, and writer through biographical material, correspondence, writings, printed material, scrapbooks, and artwork.

Biographical material includes personal and professional records, such as passports and membership cards as well as an artist's chronology, and material documenting Reinhardt's time at Brooklyn College and his work for the WPA. Correspondence is of a general nature, including letters from art galleries, museums, and art dealers about exhibitions and artwork, colleges and universities concerning lectures and workshops, and letters from friends, art critics, and fellow artists, including Lucy Lippard, Abe Ajay, and George Rickey. Also found are letters from magazines and various art and social organizations. Writings and notes include calendars, and a small amount of notes and draft writings by Reinhardt. Printed material comprises the largest series in the collection and contains exhibition materials, including invitations and catalogs, and a large number of magazine and news clippings, primarily about Reinhardt's career and modern art, but also covering other topics of interest to him, such as Asian art. Also found in this series are clippings of his published cartoons and artwork. Scrapbooks contain additional printed material documenting his high school and college days, as well as his career. as an artist. Also found within the papers is a small amount of artwork by Reinhardt, primarily small sketches.

Arrangement:

The collection is arranged into 6 series.

Missing Title

Series 1: Biographical Material, circa 1928-1967 (Box 1; 0.3 linear feet)

Series 2: Correspondence, circa 1930-1967 (Boxes 1-2; 1.1 linear feet)

Series 3: Writings and Notes, circa 1953-1966 (Box 2; 7 folders)

Series 4: Printed Material, circa 1927-1968 (Boxes 2-4; 1.7 linear feet)

Series 5: Scrapbooks, circa 1928-1959 (Boxes 4-5; 0.5 linear feet)

Series 6: Artwork, circa 1946, 1950, 1961 (Box 4; 4 folders)

Biographical Note:

Ad Reinhardt was born Adolph Dietrich Friedrich Reinhardt in 1913 in Buffalo, New York. Shortly after he was born, his family moved to Queens, New York. As a child he copied "funnies" and made collages from newspapers and won many school and community prizes for his artwork. In the fall of 1931 he entered Columbia University and studied art history under Meyer Schapiro, who encouraged him to get involved in radical campus politics. Reinhardt became the editor and cover designer of Jester, a campus magazine. After graduating in 1935, he trained as a painter at the National Academy of Design under Karl Anderson, and at the American Artists School under Francis Criss and Carl Holty, until 1937. At this time he joined American Abstract Artists and became affiliated with American artistic-political groups and other artist organizations. From 1936 to 1941 he worked for the Works Progress Administration (WPA) Federal Art Project, Easel Division, while simultaneously developing his mature style of linear, abstract painting.

When his work for the Federal Art Project ended, Reinhardt worked as a commercial and freelance writer and graphic artist for pamphlets and magazines. Most notably, he was a reporter and cartoonist for the newspaper PM from 1942 to 1947. After serving in the Navy from 1946 to 1947, he took a position as an art history professor at Brooklyn College where he taught for twenty years. During his career as a professor he was also a visiting lecturer at several universities, including Yale University from 1952 to 1953, and the California School of Fine Arts in 1950. Reinhardt had a keen interest in Asiatic art and would often lecture and write on this subject. In the late 1950s and early 1960s he traveled to Japan, India, Persia, Egypt, Turkey, Syria, and Jordan.

Reinhardt began exhibiting his paintings early in his career. In 1946 he joined the Betty Parsons Gallery, which also represented many other prominent Abstract Expressionists, including Mark Rothko, Barnet Newman, and Jackson Pollock. Reinhardt rejected the emotionalism found in Abstract Expressionism and sought to produce geometric, minimalist paintings. In developing his own aesthetic theory, he wrote extensively for art periodicals such as Art News and Art International. His artwork culminated in the 1960s with his series of black paintings, which drew much attention from the art community and the public. A major retrospective of his work was held at the Jewish Museum in New York, NY, in 1960. Reinhardt continued to write and work on his series of black paintings until his death in 1967.

Related Material:

Related collections found in the Archives includes Ad Reinhardt postcards (to Katherine Scrivener), Ad Reinhardt letters and artwork (loaned material, available on microfilm only), Abe Ajay correspondence with Ad Reinhardt, Marjorie Grimm printed material and letters received from Ad Reinhardt, one photograph of Ad Reinhardt and Colette Roberts by William R. Simmons, and a 1955 painting by Ad Reinhardt.

Separated Material:

The Archives of American Art also holds material lent for microfilming (reels N69-99 - N69-103) including additional notes, writings, correspondence, photographs of artwork, and travel logs. Lent materials were returned to the lender and are not described in the collection container inventory.

Provenance:

Rita Reinhardt, Ad Reinhardt's widow, donated papers and lent material for micorfilming in 1969.

Restrictions:

Use of original papers requires an appointment.

Rights:

The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.

Occupation:

Cartoonists -- New York (State) -- New York  Search this

Topic:

Works of art  Search this

Art, Modern  Search this

Painters -- New York (State) -- New York  Search this

Genre/Form:

Scrapbooks

Citation:

Ad Reinhardt papers, 1927-1968. Archives of American Art, Smithsonian Institution.

Sponsor:

Funding for the processing and digitization of this collection was provided by the Terra Foundation for American Art.

Identifier:

AAA.reinad

See more items in:

Ad Reinhardt papers

Archival Repository:

Archives of American Art

GUID:

https://n2t.net/ark:/65665/mw9399bd395-e18e-440b-8305-5be89bf7b6f3

EDAN-URL:

ead_collection:sova-aaa-reinad

Creator:

Fingesten, Peter  Search this

Pace University. Art Dept  Search this

Names:

Ahsen, Akhter  Search this

Fingesten, Michel, 1884-1943  Search this

Reinhardt, Ad, 1913-1967  Search this

Extent:

2.7 Linear feet

Type:

Collection descriptions

Archival materials

Date:

1936-2022

Scope and Contents:

The papers of sculptor, graphic artist and educator Peter Fingesten measure 2.7 linear feet and date from 1936-1988. Included are biographical material, correspondence, writings, teaching material, personal business records, photographs, works of art, printed material and a scrapbook.

Correspondence concerns Fingesten's association with Pace University and his writings and lectures. Among the correspondence is a postcard from Ad Reinhardt, circa 1962, commending Fingesten for his articles in the College Art Journal. Writings including diaries, essays, art and exhibition reviews, and manuscripts by Fingesten and others including is a draft of Fingesten's article, "Breast of the Madonna," and related research material. Also included is an illustrated journal written by Carole Forbes and illustrated by Shaunna Dancause, dedicated to Peter, 2019-2022. Teaching material consists of lecture notes and syllabi for courses taught at Pace University. Personal business records include lists of works of art with prices, appraisals, consignments and receipts. Photographs are of Fingesten, his family, friends, and works of art. Works of art consist of seven signed and numbered prints by Fingesten. Printed material includes articles by Fingesten, exhibition catalogs and announcements, clippings, reviews of Fingesten's writings and books about religion, death, and the ancient world and a folio of reproductions of nine drawings A scrapbook, 1936-1957, (disbound) also includes printed material.

Biographical / Historical:

Peter Fingesten (1916-1987) was a sculptor, graphic artist, and educator in New York. Born Berlin, Germany, Fingesten emigrated to the United States in 1939. He founded the Pace University Art Department in 1950 and served as chairman until 1986.

Provenance:

A small amount of printed material and a postcard from Ad Reinhardt was donated by Peter Fingesten in 1971 and 1976. His widow, Carole C. Fingesten Forbes, donated the remainder in 1989-1995, 2014, 2017 and 2023.

Restrictions:

This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.

Rights:

"Breast of the Madonna" draft and and related research material: Authorization to publish, quote, or reproduce requires written permission from Carole Fingesten Forbes. Contact Reference Services for more information.

The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.

Occupation:

Sculptors -- New York (State) -- New York  Search this

Educators -- New York (State) -- New York  Search this

Topic:

Art -- Study and teaching -- New York (State) -- New York  Search this

Sculpture, Modern -- 20th century -- United States  Search this

Identifier:

AAA.fingpete

Archival Repository:

Archives of American Art

GUID:

https://n2t.net/ark:/65665/mw9e7c9aadb-70df-4136-9917-f6b3c5c0e934

EDAN-URL:

ead_collection:sova-aaa-fingpete

Collection Creator:

Knoll, Florence, 1917-2019  Search this

Container:

Box 4, Folder 4

Type:

Archival materials

Date:

1961-1968

Collection Restrictions:

The collection is open for research. Use requires an appointment.

Collection Rights:

The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.

Collection Citation:

Florence Knoll Bassett papers, 1932-2000. Archives of American Art, Smithsonian Institution.

Sponsor:

Funding for the digitization of this collection was provided by the Terra Foundation for American Art.

See more items in:

Florence Knoll Bassett papers

Florence Knoll Bassett papers / Series 6: Letters

Archival Repository:

Archives of American Art

GUID:

https://n2t.net/ark:/65665/mw95f7fd80a-cb4b-443c-839c-af04b2ef7e46

EDAN-URL:

ead_component:sova-aaa-knolflor-ref59

Creator:

Woolf, S. J. (Samuel Johnson), 1880-1948  Search this

Names:

Woolf, Benjamin E.  Search this

Woolf, Edith Truman  Search this

Woolf, Edward  Search this

Extent:

3 Linear feet

Type:

Collection descriptions

Archival materials

Drawings

Place:

United States -- Biography -- Portraits

Date:

1835-1986

bulk 1880-1948

Scope and Contents:

Biographical material, letters, art works, 2 contracts, notes, writings, subject files, scrapbooks, printed material, and photographs document the journalism and portraiture of S.J. Woolf. His subjects included many of the twentieth century's most influential figures.

Scrapbook I contains circa 400 photographs of charcoal portraits of noted figures in politics, business, science, and the arts, drawn by Woolf between 1918 and 1948 for the "New York Times" magazine series "Drawings from Life." The other three scrapbooks contain clippings, 1923-1948, of the brief biographies, written by Woolf from his conversations with his subjects as he drew them, which were published with the drawings. The third scrapbook also includes an original drawing of Alfred E. Smith and Woolf's obituaries.

Birth announcements for Woolf, 1880; a passport, 1929; documents relating to Woolf's work as a war correspondent, 1942-1944; letters, 1847-1903, mentioning musical and theatrical activities of Woolf's relatives including his grandfather Edward Woolf and his great-uncle Benjamin Woolf; letters to Woolf concerning his work, 1910-1949; an essay "My Brownstone Aunts" by Woolf's wife Edith Truman Woolf; 2 essays by Woolf on his career; 5 drawings by Woolf, including portraits of Calvin Coolidge and Alfred Sloan; a caricature of Woolf by "V.D.S."; a cariacture of English actor Farren by Edward Woolf, 1835; a design to decorate a bar by Muriel Hobson; 350 subject files, 1904-1986, containing letters, clippings, and typescripts concerning noted figures in politics, business, science, and the arts, such as Irving Berlin, Albert Einstein, Franklin D. Roosevelt, and Mark Twain; and files on the Snyder-Grey trial, 1927, the Bruno Hauptmann execution, 1936, Woolf's book, "Here Am I," 1941-1942, and Woolf's work at the front during both World Wars; 4 scrapbooks, 1900-1948, containing clippings, letters, drawings, war zone passes, and Woolf's birth certificate and photograph; clippings, 1903-1980, including articles about Benjamin Woolf and Edith Truman Woolf; 2 exhibition catalogs, 1919 and 1935; photographs, 1890-1941, of Woolf, his family and colleagues, an art class, an exhibition installation, and works of art.

Biographical / Historical:

S. J. Woolf (1880-1948) was a graphic artist, journalist, illusrator in New York, N.Y. Born into a family long active in the arts, Woolf studied at the Art Students League and at the National Academy of Design. He developed a reputation as a portraitist, primarily drawing celebrities for "Collier's", and, beginning in 1923, combining his portraits with his written accounts of his "personality interviews" for the "New York Times." Woolf also served as a special correspondent during both world wars.

Provenance:

Scrapbooks on reels 4065-4066 lent for microfilming, and remainder donated by Dr. Deborah Hobson, Woolf's granddaughter, through the National Portrait Gallery, which received the papers along with 107 drawings by Woolf of prominent Americans. The papers were transferred to the Archives of American Art, 1988 and 1992.

Restrictions:

Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center. Contact Reference Services for more information.

Occupation:

Illustrators -- United States  Search this

Portrait painters -- United States  Search this

Actors -- United States  Search this

Journalists -- United States  Search this

Topic:

Journalism, Pictorial  Search this

Journalists as artists -- United States  Search this

Portrait painting, American  Search this

Art and war  Search this

Genre/Form:

Drawings

Identifier:

AAA.woolsj

Archival Repository:

Archives of American Art

GUID:

https://n2t.net/ark:/65665/mw977565ae8-82a9-4f20-8b39-2cb909e2f7fb

EDAN-URL:

ead_collection:sova-aaa-woolsj

Creator:

Brooks, James, 1906-1992  Search this

Names:

Kootz Gallery (N.Y.)  Search this

New York University -- Students  Search this

Southern Methodist University -- Students  Search this

United States. Army  Search this

Bolotowsky, Ilya, 1907-1981  Search this

Gottlieb, Adolph, 1903-1974  Search this

Guston, Philip, 1913-1980  Search this

King, William, 1925-2015  Search this

Park, Charlotte  Search this

Extent:

20.1 Linear feet

Type:

Collection descriptions

Archival materials

Sketchbooks

Sound recordings

Transcripts

Interviews

Drawings

Photographs

Diaries

Date:

1909-2010

bulk 1930-2010

Summary:

The papers of Abstract Expressionist painters James Brooks and Charlotte Park measure 18.7 linear feet and are dated 1909-2010, bulk 1930-2010. Correspondence, subject files, personal business records, printed material, and a sound recording document his painting career, interests, professional and personal activities. Also found are biographical materials, interviews, writings, and art work. The collection also includes papers of his wife, Abstract Expressionist painter Charlotte Park, regarding her painting career, personal life, activities as executor of James Brooks' estate, and some material concerning the James Brooks and Charlotte Park Brooks Foundation. There is a 1.4 linear foot addition to this collection donated in 2017 that includes 58 "week-at-a-glance" appointment books, three journals and one address/ telephone book of Charlotte Park; a hand written chronology with significant dates and notes; postcards and exhibition announcements sent to Charlotte and James; doodles; and a sketch, possibly by Don Kingman.

Scope and Contents:

The papers of Abstract Expressionist painters James Brooks and Charlotte Park measure 18.7 linear feet and are dated 1909-2010, bulk 1930-2010. Correspondence, subject files, personal business records, printed material, and a sound recording document his painting career, interests, professional and personal activities. Also found are biographical materials, interviews, writings, and art work. The collection also includes papers of his wife, Abstract Expressionist painter Charlotte Park, regarding her painting career, personal life, activities as executor of James Brooks' estate, and some material concerning the James Brooks and Charlotte Park Brooks Foundation. There is a 1.4 linear foot addition to this collection donated in 2017 that includes 58 "week-at-a-glance" appointment books, three journals and one address/ telephone book of Charlotte Park; a hand written chronology with significant dates and notes; postcards and exhibition announcements sent to Charlotte and James; doodles; and a sketch, possibly by Don Kingman.

Biographical materials include biographical notes and documents such as copies of birth and death certificates, curricula vitae, family history. Educational records are from Southern Methodist University and documentation of flight training courses at New York University. Brooks' military service in World War II is well documented by United States Army records with related correspondence. Also found is extensive documentation of his death and funeral.

Professional and personal correspondence is addressed to Brooks, the couple, and to Charlotte Park during the later years of Brooks' life when she managed his affairs. A significant amount of correspondence is categorized as art, autograph requests, personal, and teaching; also include is general correspondence that overlaps all categories. Art correspondence with museums, galleries, collectors, artists, and friends concerns exhibitions, Brooks' work, and invitations to exhibit, speak, or serve as a juror. Of note is the correspondence with Samuel M. Kootz Gallery. The personal correspondence is mainly social, and teaching correspondence consists largely of requests that he teach in summer programs, serve as a visiting artist/critic.

Six interviews with James Brooks are in the form of published and unpublished transcripts; a seventh is a sound recording with no known transcript. Charlotte Park participates in one interview.

Writings by Brooks are statements about his work and a tribute to Ilya Bolotowsky. Among the writings by others about Brooks are a catalog essay, academic papers, and lecture; also found are a few short pieces on miscellaneous topics. Three diaries include brief entries regarding his work, exhibitions, and activities.

Subject files maintained by Brooks concerning organizations, exhibitions, mural projects, a commission and teaching document his professional activities, relationships and interests. Personal business records concern appraisals, conservation, gifts, insurance, loans, sales, shipping, and storage of artwork. Gallery records include agreements, consignments, lists, and receipts. Also, there are accounts for lettering work and personal income tax returns.

Printed material is mostly exhibition announcements, invitations, catalogs, and checklists, as well as articles and reviews. The majority are about/mention Brooks or include reproductions of his work; some concern artist friends, former students, and others.

Artwork by Brooks consists of pencil and ink drawings, two sketchbooks, and "telephone doodles." Other artists include Adolph Gottlieb (ink drawing of sculpture), Philip Guston (three pencil drawings of Brooks), and William King (two silhouettes of Brooks).

Photographic materials (photographs, digital prints, negatives, slides, and color transparencies) provide extensive documentation of Brooks' artwork and, to a lesser extent, exhibitions.There are pictures of Brooks as a very young boy, though the most views of him date from the 1930s through 1980s, and with friends. Places include Brooks' homes and studios in Montauk, New York and the Springs, East Hampton, New York; travel to Maine, Oregon and California. Views of the Middle East from World War II show Brooks with colleagues, local people engaged in daily activities, and scenery. Also of note are a copy print of "The Irascibles" by Nina Leen, and attendees at the dedication of Flight dining in view of Brook's LaGuardia Ariport mural.

Charlotte Park papers document the professional career and personal life of the Abstract Expressionist painter, art teacher, and wife of James Brooks through correspondence, personal business records, exhibition records, printed material, and photographs. In addition, this series documents artwork in the estate of James Brooks and posthumous exhibitions. Twelve years younger than her husband, Park began handling business matters for him as he aged and developed Alzheimer's disease. She also served as his executor. In the 1990s, a curator assumed management of the artwork and loans for exhibitions. After the James Brooks and Charlotte Park Brooks Foundation was established in 2000, its director handled most business activities. Some copies of Foundation minutes and correspondence are found among Park's papers.

Arrangement:

The collection is arranged in 11 series:

Missing Title

Series 1: Biographical Materials, 1924-1995 (Box 1, OV 19; 0.6 linear feet)

Series 2: Correspondence, 1928-1995 (Boxes 1-3; 1.7 linear feet)

Series 3: Interviews, 1965-1990 (Box 3; 0.2 linear feet)

Series 4: Writings, 1952-1999 (Box 3; 0.4 linear feet)

Series 5: Diaries, 1975-1984 (Box 3; 0.1 linear feet)

Series 6: Subject Files, 1926-2001 (Boxes 3-5, OV 20; 2.0 linear feet)

Series 7: Personal Business Records, 1932-1992 (Boxes 5-6; 1.0 linear feet)

Series 8: Printed Material, 1928-1992 (Boxes 6-11, OV 21-OV 22; 4.8 linear feet)

Series 9: Artwork, 1930s-1992 (Box 11; 0.2 linear feet)

Series 10: Photographic Materials, 1909-2000s (Boxes 11-15; 4.1 linear feet)

Series 11: Charlotte Park papers, 1930s-2010 (Boxes 15-18, OV 23; 3.6 linear feet)

Series 12: Unprocessed Additition, circa 1930-2010 (Boxes 25-26; 1.4 linear feet)

Biographical / Historical:

James Brooks (1906-1992) and Charlotte Park (1919-2010) were Abstract Expressionist painters in East Hampton, N.Y. A native of St. Louis, Missouri, Brooks spent his childhood in Colorado, Oklahoma, Illinois, and Texas. He begn drawing as a young boy, finding inspiration in magazine illustrations and comic strips. Before moving to New York City in 1926, he studied at Southern Methodist University (1923-1924) and at the Dallas Art Institute.

In New York, Brooks studied illustration at the Grand Central Art School. After exposure to museums led him to differentiate between illustration and fine art, Brooks enrolled at Art Students League. During this period he supported himself by doing lettering for magazine advertisements. From 1936-1942 he participated in the WPA Federal Art Project, executing murals at Woodside Library, Queens, New York (destroyed); the Post Office, Little Falls, New Jersey; and his famous Flight at LaGuardia Airport's Marine Air Terminal (painted over in the 1950s and restored in 1980).

During World War II Brooks served in the United States Army as an art correspondent in Cairo. When at the Office of Special Services, Washington, DC, he met Charlotte Park who worked there as a graphic artist and later became his wife. The couple moved to New York City in 1945 and married in 1947. Brooks resumed friendships with artists he knew from the WPA including Philip Guston, Bradley Walker Tomlin, and Jackson Pollock. Brooks and Park were especially close with Pollock and Lee Krasner; after they moved to Long Island, Brooks and Park, soon followed, first to Montauk and later to the Springs, East Hampton, New York.

By the late 1940s, Brooks had turned away from figural painting in the social realist style and moved toward abstraction. In the early 1950s, he was experimenting with enamel, gouache, and diluted oil paints, staining various grounds in ways that produced interesting shapes, adding spontaneous splashes of color over which he painted more deliberately. In the 1960s he switched to acrylics, leading to wider use of color and broader strokes.

Peridot Gallery presented Brooks' first solo exhibition in 1949. He helped organize and participated in the famous Ninth Street Show of 1951, earning critical acclaim. This assured him a place in two of the Museum of Modern Art's most important exhibitions of the period, Twelve Americans (1956) and New American Painting (1958). He showed at the Stable Gallery, Kootz Gallery, Martha Jackson Gallery and others. During his lifetime Brooks enjoyed five traveling retrospective exhibitions.

Prizes and awards included Carnegie Institute's Pittsburgh International Exhibition 5th prize for painting (1952), The Art Institue of Chicago's 62nd American Exhibition Logan Medal and Prize for Painting (1957) and 64th American Exhibition Harris Prize (1961), The National Arts Club Medal (1985), and a citation of appreciation for Flight from The North Beach Club Marine Air Terminal, LaGuardia Airport (1986).

Brooks taught for nearly three decades: drawing at Columbia University (1947-1948) and lettering at Pratt Institute (1948-1955); was a visiting critic, Yale University (1955-1960), University of Pennsylvania (1971-1972), and Cooper Union (1975); and served on the Queens College faculty (1966-1969). In addition, he was an artist-in-residence at The American Academy in Rome (1963), the recipient of a Guggenheim Fellowship (1969), and a National Endowment for the Humanities Grant (1973).

Brooks developed Alzheimer's disease around 1985 and died in East Hampton, New York in 1992.

Charlotte Park graduated from the Yale School of Fine Art (1939) and during World War II, when working in Washington, D.C., she met James Brooks. They moved to New York City in 1945, where she studied with Australian artist Wallace Harrison. Park taught children's art classes at several private schools in the early 1950s and at the Museum of Modern Art, 1955-1967.

Park's approach to Abstract Expressionism featured curved or linear shapes with vibrant colors and dynamic brushstrokes. Tanager Gallery presented her first solo show in 1957 and her work was included in numerous group exhibitions from the 1950s through 2000s, mainly in New York City and Long Island. After Park's second solo exhibition, held in 1973 at Elaine Benson Gallery, Bridgehampton, New York, interest in her work revived; other one-person shows followed at Guild Hall (1979), Ingber Gallery (1980), and paired with James Brooks at Louise Himelfarb Gallery. The National Institute of Arts and Letters honored Park with its Art Award in 1974. Her work is in the permanent collections of the Parrish Art Museum, Guild Hall Museum, Telfair Museum of Art, and in many private collections.

Charlotte Park died in 2010.

Related Materials:

Also among the Archives of American Art's holdings are letters from James Brooks and Sean Scully, 1980-1989 addressed to Theodora ["Teddy"] S. Greenbaum, and an oral history interview with James Brooks conducted by Dorothy Seckler, 1965 June 10 and June 12.

Separated Materials:

Correspondence, interview transcripts, photographs, and printed material were loaned by James Brooks for microfilming in 1969 (reel N69-132). With the exception of an address book, a scrapbook, and a few photographs, Brooks donated almost all of the loan in 1979.

Provenance:

The majority of the collection was donated in 2013 by the James Brooks and Charlotte Brooks Foundation and an additional 1.4 linear feet donated 2017 by the Foundation. In 1979 James Brooks donated most of the material lent for microfilming in 1969.

Restrictions:

This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.

Researchers interested in accessing audiovisual recordings in this collection must use access copies. Contact References Services for more information.

This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.

Rights:

The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.

Topic:

World War, 1939-1945  Search this

Painters -- New York (State) -- New York  Search this

Abstract expressionism  Search this

Genre/Form:

Sketchbooks

Sound recordings

Transcripts

Interviews

Drawings

Photographs

Diaries

Citation:

James Brooks and Charlotte Park papers, 1909-2010, bulk 1930-2010. Archives of American Art, Smithsonian Institution.

Identifier:

AAA.broojame

See more items in:

James Brooks and Charlotte Park papers

Archival Repository:

Archives of American Art

GUID:

https://n2t.net/ark:/65665/mw948fd3af3-1ae9-4a9a-af05-4ef35e505b4a

EDAN-URL:

ead_collection:sova-aaa-broojame

Collection Creator:

Davidovich, Jaime, 1936-2016  Search this

Container:

Box 2, Folder 6

Type:

Archival materials

Date:

2005-2006

Collection Restrictions:

This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.

Collection Rights:

The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.

Collection Citation:

Jaime Davidovich papers, 1949-2014. Archives of American Art, Smithsonian Institution.

Sponsor:

The processing and digitization of this collection received Federal support from the Latino Initiatives Pool, administered by the Smithsonian Latino Center. Additional funding for the digitization of the papers was provided by the Roy Lichtenstein Foundation.

See more items in:

Jaime Davidovich papers

Jaime Davidovich papers / Series 5: Project and Source Files

Archival Repository:

Archives of American Art

GUID:

https://n2t.net/ark:/65665/mw9c57554fb-b864-4629-b50c-a31067e9d2d7

EDAN-URL:

ead_component:sova-aaa-davijaim-ref50

Creator:

Metzig, William, 1893-1989  Search this

Names:

Cooper-Hewitt Design Archive  Search this

Dutton  Search this

Fawcett  Search this

Fieldcrest Mills Inc.  Search this

Heubelin, Inc.  Search this

Pelikan Ink Company  Search this

Popov Distilling Company  Search this

Metzig, William, 1893-1989  Search this

Donor:

Murgio, Matthew, Mrs.  Search this

Extent:

16 Cubic feet

Type:

Collection descriptions

Archival materials

Clippings

Book jackets

Photographs

Slides

Drawings

Transparencies

Brochures

Advertisements

Date:

circa 1925-1979

Scope and Contents:

The materials in this collection span the years from the late 1920s to the 1970s and document Metzig's work in Germany and the United States. Little background and biographical information is available.

Project files : More than 500 examples of the designer's work, including letterheads, logos, trademarks, brochures, book jackets, magazine covers and layouts, certificates, awards, and product labels.

Printed Materials : Includes articles written by Metzig and a copy of his publication, "Art Lettering and Design," which was done for the International Correspondence Schools of Pennsylvania in 1957. This collection does not include any business records or correspondence.

Other Visual Materials : Photographs, slides, and transparencies of many of Metzig's designs.

Arrangement:

This collection is arranged into three record groups: 1) printed materials; 2) project files; and 3) other visual materials. Project files are arranged in alphabetical order by name of client. Extensive files for projects done for distilleries and publishing companies are alphabetized separately.

Biographical / Historical:

Graphic designer and artist. Born Hanover, Germany, 1893. Metzig apprenticed with a lithographer prior to establishing his own studio in the 1920s. He designed trademarks, logos, letterheads, brochures, and posters for clients. He is best known for his work for Pelikan Ink Company.

He also designed book covers, magazine covers, and page layouts. In the 1930s, Metzig became known as a leading calligrapher and advertising artist in Germany. He immigrated to the United States in 1939 and settled in New York where he taught calligraphy and did freelance graphic design until his death in 1989.

Provenance:

The collection was donated by Mr. Metzig's daughter, Mrs. Matthew Murgio, and a former student and friend of Metzig's, Lili Wronker, 1990.

Restrictions:

Permission of staff required to photograph materials.

Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Occupation:

Illustrators  Search this

Topic:

Magazine covers -- Design  Search this

Posters -- Design  Search this

Greeting cards -- Design  Search this

Works of art  Search this

Graphic arts -- United States  Search this

Calligraphy  Search this

Graphic arts -- Germany  Search this

Graphic designers  Search this

advertising  Search this

Letterheads -- Design  Search this

Packaging -- Design  Search this

Labels -- Design  Search this

Logos (Symbols) -- Design  Search this

Graphic artists  Search this

Trademarks -- Design  Search this

Corporate image -- Design  Search this

Pamphlets -- Design  Search this

Book jackets -- Design -- United States  Search this

Genre/Form:

Clippings

Book jackets

Photographs -- 20th century

Slides

Drawings

Transparencies

Brochures

Advertisements

Citation:

William Metzig Papers, ca. 1925-1979, Archives Center, National Museum of American History.

Identifier:

NMAH.AC.1269

See more items in:

William Metzig Papers

Archival Repository:

Archives Center, National Museum of American History

GUID:

https://n2t.net/ark:/65665/ep8ce369c1c-f477-43e0-9f8a-da8e4e9a1b5a

EDAN-URL:

ead_collection:sova-nmah-ac-1269

Book designer:

Essex, Joseph Michael  Search this

Author:

Allison, Lara N. 1972-  Search this

Weiss, Jack (Graphic artist)  Search this

Physical description:

148 pages illustrations 26 cm

Type:

Books

Place:

United States

États-Unis

Date:

2016

Topic:

Graphic design (Typography)  Search this

Graphic artists  Search this

Graphic arts  Search this

Design  Search this

Advertising  Search this

Arts graphiques  Search this

Data Source:

Smithsonian Libraries

EDAN-URL:

edanmdm:siris_sil_1156308

Graphic Artist:

Carlisle Indian Industrial School  Search this

Measurements:

overall: 8.7 cm x 14 cm; 3 7/16 in x 5 1/2 in

Object Name:

postcard

Object Type:

Photomechanical Relief Processes

Place made:

United States: Pennsylvania, Carlisle

Date made:

ca 1910

Subject:

Native Americans  Search this

American Indians  Search this

ID Number:

2011.0018.02

Accession number:

2011.0018

See more items in:

Work and Industry: Graphic Arts

Data Source:

National Museum of American History

GUID:

http://n2t.net/ark:/65665/ng49ca746a6-87c5-704b-e053-15f76fa0b4fa

EDAN-URL:

edanmdm:nmah_1405343

Graphic artist:

Dark Mountain, Dawn  Search this

Physical Description:

paper (overall material)

ink (overall material)

Measurements:

overall: 62 cm x 18.2 cm; 24 13/32 in x 7 5/32 in

Object Name:

print

Object Type:

Digital

Place made:

United States: Wisconsin, Monona

Date made:

2006

Subject:

Alphabets  Search this

Animals  Search this

Plants  Search this

Wisconsin, State of  Search this

Native Americans  Search this

ID Number:

2012.0003.01

Accession number:

2012.0003

See more items in:

Work and Industry: Graphic Arts

Communications

Art

Data Source:

National Museum of American History

GUID:

http://n2t.net/ark:/65665/ng49ca746ad-a049-704b-e053-15f76fa0b4fa

EDAN-URL:

edanmdm:nmah_1421009

Original artist:

Hillen, C. E. F.  Search this

Graphic artist:

Stanley-Bradley Publishing Company  Search this

Physical Description:

paper (overall material)

ink (overall material)

Measurements:

overall: 42 cm x 56.8 cm; 16 17/32 in x 22 3/8 in

Object Name:

sheet (paper)

Object Type:

Electrotype

Place made:

United States: New York, New York City

Date made:

ca 1890

Subject:

Civil War  Search this

African American  Search this

ID Number:

2012.0075.01

Accession number:

2012.0075

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Work and Industry: Graphic Arts

Military

Communications

Work

Art

Data Source:

National Museum of American History

GUID:

http://n2t.net/ark:/65665/ng49ca746a8-ef03-704b-e053-15f76fa0b4fa

EDAN-URL:

edanmdm:nmah_1421016

Publisher:

L. L. Poates  Search this

Graphic artist:

L. L. Poates  Search this

Measurements:

overall: 24.2 cm x 31.7 cm; 9 1/2 in x 12 1/2 in

Object Name:

Sheet

sheet (paper)

Date made:

1919

Subject:

Braille  Search this

Printing for the Blind  Search this

ID Number:

1999.0152.55

Catalog number:

1999.0152.055

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Work and Industry: Graphic Arts

Data Source:

National Museum of American History

GUID:

http://n2t.net/ark:/65665/ng49ca746a4-2360-704b-e053-15f76fa0b4fa

EDAN-URL:

edanmdm:nmah_600010

Graphic artist:

L. L. Poates  Search this

Publisher:

L. L. Poates  Search this

Physical Description:

paper (overall material)

Measurements:

overall: 28.8 cm x 26.2 cm; 11 5/16 in x 10 5/16 in

Object Name:

Sheet

Map

sheet (paper)

map

Place made:

United States: New York, New York City

United States: New York, New York City

Date made:

1919

Subject:

Braille  Search this

Printing for the Blind  Search this

ID Number:

1999.0152.56

Catalog number:

1999.0152.056

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Work and Industry: Graphic Arts

Data Source:

National Museum of American History

GUID:

http://n2t.net/ark:/65665/ng49ca746a4-1621-704b-e053-15f76fa0b4fa

EDAN-URL:

edanmdm:nmah_600011

Printer:

Allied Printing Trades Council  Search this

Graphic artist:

B. Schwartz & Company  Search this

Physical Description:

paper (overall material)

ink (overall material)

Measurements:

overall: 24 cm x 11.5 cm; 9 7/16 in x 4 17/32 in

Object Name:

leaflet

paper, sheet of

Object Type:

Photomechanical Relief Processes

Place made:

United States: District of Columbia

Date made:

ca 1935

ca 1920

Subject:

Tourist trade  Search this

Printing  Search this

ID Number:

2013.0133.02

Accession number:

2013.0133

Catalog number:

2013.0133.02

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Work and Industry: Graphic Arts

Advertising

Transportation

Data Source:

National Museum of American History

GUID:

http://n2t.net/ark:/65665/ng49ca746b4-0161-704b-e053-15f76fa0b4fa

EDAN-URL:

edanmdm:nmah_1447359