The records of the American Artists Group include 12 microfilm reels, plus 0.4 linear feet of printed material, and date from 1931 to 1966. The collection documents the organization's attempt to provide a market for artists affected by the Great Depression by using original artwork for greeting cards. Microfilmed materials include correspondence, photographs, clippings, biographical data on artists, and press notices.
Christmas Card material includes a portfolio of 106 Christmas cards, with the envelopes and original packing materials, printed and distributed by the American Artists Group in 1935. This is a nearly complete set (missing only two cards) and the first set published by the group.
Publication material includes three publications: "Handbook of the American Artists Group," 1935, "Original Etchings, Lithographs, and Woodcuts Published by the American Artists Group, Inc.," 1937, and "Ten Years, A Christmas Card Adventure," circa 1944.
The collection is arranged as 3 series:
Series 1: Correspondence and Subject Files, 1931-1966 (Reels NAG01-NAG12)
Series 2: Christmas Cards, 1935 (.4 linear feet; Box 2-5)
Series 3: Publications, 1935-circa 1944 (1 folder)
Biographical / Historical:
The American Artists Group, a greeting card company, was founded by Samuel Golden in 1934 in New York City. One of its aims was to popularize contemporary American art by publishing fine reproductions of original etchings, lithographs, drawings, and paintings on greeting cards.
Materials on reels NAG1-12 lent for microfilming by the American Artists Group, 1966-1968. Unmicrofilmed material donated 1994 by Allen P. Golden, son of Samuel Golden who founded the American Artists Group.
This collection is open for research. Microfilmed materials must be consulted on microfilm. Contact Reference Services for more information.
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