Oversized. "F.T.D. Handy Book," a compilation of cable rates, U.S. maps, Canada maps, foreign maps, city maps and guides, seasonal flower chart ; telegraph and telephone marketer of flowers and specialty gifts ;
Black and white images
1 piece; 1 box
Type of material:
Detroit, Michigan, United States
Topic (Romaine term):
Business services (advertising; marketing; organizational management; etc.) Search this
Background and biographical information consists of Nesbitt's resume, an artist/designer statement, list of clients and accomplishments of Nesbitt Associates, Ltd., press releases, articles, and photographs of the designer.,The materials in this collection document Nesbitt's work from 1951 through 1984.
The records of the office of public relations cover the years 1955-1963 and include press releases and clippings describing some Nesbitt's products, his theories on consumer motivation, and the results of his surveys, as well as correspondence with members of the press. General office correspondence is boxed separately.
Color slides, color and black & white transparencies, and black & white photographs of most of Nesbitt's designs for packaging from 1951-1981 are included. Oversized materials include books jackets and booklets designed by Nesbitt, as well as some renderings for packaging designs done in color.
Three samples of fitted presentation boxes designed by Nesbitt are included, as well as a prototype for a design award for Parsons School of Design in New York, and two "Multiplication" cubes commissioned by the Museum of Modern Art in New York.
This collection has been reboxed in archivally-sound containers, but the materials have only been partially processed and arranged. Record groups include: 1) Backgound and Biographical Information; 2) Records of the Public Relations Office, 1955-1963; 3) Correspondence; 4) Slides, Transparencies, and Photographs; 5) Oversized Materials; and 6) Samples.
Biographical / Historical:
Packaging, industrial, and graphic designer. Born in New York City, August 10, 1920. Nesbitt was a student of sculptor Chaim Gross and studied art at many New York institutions including: Art Students League; New York University; Columbia University; Pratt Institute of Art; and the New School.
He served in the U.S. Army from 1942 to 1945 where he worked as a cartographer and as the head of the visual aid section in a military intelligence training center. In 1945, he joined the staff of Harper's Bazaar magazine where he was an illustrator assisting art director Alexey Brodovich. In 1946, Nesbitt was hired by the industrial design studio of Raymond Loewy as a handletterer and packaging designer.
He worked with Lippincott Industrial Design from 1948 to 1951. Nesbitt opened his own design studio, Nesbitt Associates, Ltd. in 1951. The firm specialized in package design, trademarks, and corporate identities. Some of his most recognizable designs were for the label for Campbell's Soup and the Florists' Telegraph Delivery (F.T.D.) Winged Mercury 'Interflora' figure, still used today. Nesbitt's other clients included: Franco American; Revlon; Ballantine Beer; Borden; Champion spark plugs; Kodak; Philip Morris cigarettes; Schick razors; and Archway cookies. In addition, Nesbitt developed the "Karry Kit" for Ballantine Beer which came to be widely used and known as the six pack.
Nesbitt was known for his revealing studies and surveys of the buying needs and preferences of the "average American housewife" and consumers in general. His opinions on what he referred to as "underpackaging" were widely publicized in professional magazines and journals. In 1984, Nesbitt retired from the design field and went to California to resume his career as a sculptor until his death in 1993.
Collection donated by the designer's wife, Mrs. Saul Nesbitt, in 1994.
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at firstname.lastname@example.org or 202-633-3270.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Bendix Air Races Collection, Acc. NASM.1988.0115, National Air and Space Museum, Smithsonian Institution.
Utah Making dynamite at Bacchus Works, using nitroglycerine mixed with other ingredients. Machinery powered by steam and compressed air. Hercules Powder Co., UT.
Pennsylvania A refugee from behind the Iron Curtain starts new life. His drafting skills are in demand and he can look forward to having a car and a home. Alan Wood Steel Co., Conshohocken, PA.
Connecticut Producing mobile ground support units that supply power to start engines, test and service jets owned by Defense Department. Aircraft Div., Consolidated Diesel Electric Corp., Stamford, CT.
Michigan Association of Americans and Canadians allows people to send flowers great distances. Florists' Telegraph Delivery Association, Detroit, MI.
Collection is open for research but the films are stored off-site. Special arrangements must be made directly with the Archives Center staff to view episodes for which no reference copy exists. Contact the Archives Center for information at email@example.com or 202-633-3270.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees will be charged for reproductions.
Industry on Parade Film Collection, 1950-1959, Archives Center, National Museum of American History, Smithsonian Institution.
This collection consists of a scrapbook relating to Manila Davis Talley and her aviation career.
Scope and Contents:
This collection consists of one scrapbook which contains newspaper clippings, membership cards, programs, photographs, and pilot's licenses, mostly relating to Manila Davis Talley and her aviation career. The focus of the collection is on the years 1929-42, and highlights Talley's career as a salesperson for Curtis-Wright, and her association with the 99s and the Betsy Ross Corps. Also included is the scrapbook is information on the Women's National Air Races, the Women's National Air Meets, and Talley's work with the Civil Air Patrol. The scrapbook also includes clippings and other items related to Amelia Earhart, Jimmy Doolittle and General Balbo.
Single item in original order.
Biographical / Historical:
Manila Davis Talley (1898-1973) soloed in October 1929 and received her pilot's license in April of 1930. She joined Curtis-Wright Corporation as a saleswoman in late 1929 or early 1930. Talley joined the 99s (international association of female pilots) in 1930 and was a founding member of Betsy Ross Corps, a private 1930s female auxiliary/reserve for the Army Air Corps. Talley was the third woman to go through Air Force War College, in December 1966.
Estate of Manila Davis Talley, Gift, Unknown, NASM.XXXX.0041
No restrictions on access.