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Breck Girls Collection

Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Names:
Basinger, Kim  Search this
Gray, Erin  Search this
Hamill, Joan  Search this
Shields, Brooke  Search this
Tiegs, Cheryl  Search this
Extent:
6.5 Cubic feet (16 boxes, 188 pieces of original artwork)
Type:
Collection descriptions
Archival materials
Photographs
Pastels (visual works)
Advertisements
Business records
Date:
circa 1936-1995
Summary:
The collection documents the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood through correspondence, photographs, paintings, and print advertisements.
Scope and Contents:
188 pieces of original advertising art (mostly pastel drawings), and photographs, correspondence, and business records, documenting the development and evolution of the Breck Girls advertising campaign. Original advertising art includes portraits of famous models, such as Cheryl Tiegs, Brooke Shields, Kim Basinger, and Erin Gray. Artists represented include Charles Sheldon and Ralph William Williams. The 2006 addendum consists of approximately one sixth of one cubic foot of papers relating to Cynthia Brown's selection as a Breck Girl, 1988 and her induction into the Breck Hall of Fame.
Arrangement:
Collection divided into four series.

Series 1: Company history, 1946-1990

Series 2: Photographs, 1960-1995

Series 3: Print ads, 1946-1980

Series 4: Original artwork, 1936-1994
Biographical / Historical:
Dr. John Breck is credited with developing one of the first liquid shampoos in the United States, in Springfield Massachusetts in 1908; Breck is also credited with introducing the first ph-balanced shampoo, in 1930. During the early years of the business, distribution remained localized in New England, and the product was sold exclusively to beauty salons until 1946. Advertising for the brand began in 1932, but appeared only in trade publications, such as Modern Beauty Shop.

Edward Breck, son of the founder, assumed management of the company in 1936. Breck became acquainted with Charles Sheldon, an illustrator and portrait painter who is believed to have studied in Paris under Alphonse Mucha, an artist noted for his contributions to Art Nouveau style. Sheldon had achieved some measure of fame for his paintings of movie stars for the cover of Photoplay magazine in the 1920s, and had also done idealized pastel portraits for the cover of Parents magazine. He created his first pastel portraits for Breck in 1936, launching what would become one of America's longest running ad campaigns. When the company began national advertising (and mass distribution) in 1946, the campaign featured Sheldon's 1937 painting of seventeen-year old Roma Whitney, a spirited blonde. Ms. Whitney's profile was registered as Breck's trademark in 1951. When he retired in 1957, Sheldon had created 107 oil paintings and pastels for the company. Sheldon was known to favor ordinary women over professional models, and in the early years of the campaign, the Breck Girls were Breck family members, neighbors or residents of the community in which he worked; company lore holds that nineteen Breck Girls were employees of the advertising agency he founded in 1940. A Breck advertising manager later described Sheldon's illustrations as, "illusions, depicting the quality and beauty of true womanhood using real women as models." The paintings and pastels form a coherent, if derivative, body of work which celebrates an idealized vision of American girlhood and womanhood, an ideal in which fair skin, beauty and purity are co-equal.

Ralph William Williams was hired to continue the Breck Girls campaign after Sheldon's retirement. Between 1957 and his death in 1976, Williams modified the Breck Girl look somewhat through the use of brighter colors and a somewhat heightened sense of movement and individuality. The advertising manager during his tenure recalled that Aat first Williams continued in Sheldon' manner, but in later years, as women became more independent, he would take care to integrate each girl' particular personality; he studied each girl and learned her special qualities. During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests. Williams work includes pastels of celebrities Cybil Shepard (1968 Junior Miss from Tennessee), Cheryl Tiegs (1968), Jaclyn Smith (1971, 1973), Kim Basinger (1972, 1974) and Brooke Shields (1974) very early in their careers.

By the 1960s, at the height of its success, Breck held about a twenty percent share of the shampoo market and enjoyed a reputation for quality and elegance. Ownership of the company changed several times (American Cyanamid in 1963; Dial Corporation in 1990). The corresponding fluctuations in management of the company and in advertising expenditures tended to undermine the coherence of the national advertising campaign. In addition, despite William's modifications, the image had become dated. Attempts to update the image misfired, further limiting the brand's coherence and effectiveness. Finally, increased competition and an absence of brand loyalty among consumers through the 1970s and 1980s helped push Breck from its number one position into the bargain bin. The Breck Girl campaign was discontinued around 1978, although there have been at least two minor revivals, first in 1992 with the Breck Girls Hall of Fame, and again in 1995 when a search was begun to identify three new Breck Women. Scope and Content: The 188 pieces of original advertising art (62 oil paintings on board, 2 pencil sketches on paper, and 124 pastels on paper) and related photographs, correspondence and business files in this collection document the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood. The collection is a perfect fit with other 20th century Archives Center collections documenting the efforts of American business to reach the female consumer market. The Estelle Ellis Collection (advertising and promotions for Seventeen, Charm, Glamour and House & Garden and many other clients) the Cover Girl Collection (make-up), the Maidenform Collection (brassieres), and the Tupperware Collections offer a prodigious body of evidence for understanding the role women were expected to play as consumers in the 20th century.

These advertising images also offer fertile ground for research into the evolution of popular images of American girlhood and womanhood. The research uses of the collection derive primarily from its value as an extensive visual catalog of the ideal types of American women and girls, arising and coalescing during a period in which 19th century ideals of womanhood were being revisited (the depression, the war years, the immediate post-war period) and continuing, with slight modifications and revisions, through several decades during which those historical ideals were being challenged and revised.
Related Materials:
Several items of packaging, 1930s-1980s are held in the former Division of Home and Community Life (now Division of Cultural and Community Life); an 18k gold Breck insignia pin is in the former.
Provenance:
The Dial Corporation through Jane Owens, Senior Vice President, Gift, June 1998.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Shampoos -- advertising  Search this
Hair -- Shampooing  Search this
advertising -- 20th century  Search this
Feminine beauty (Aesthetics)  Search this
Beauty contestants  Search this
Beauty culture  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Pastels (visual works)
Advertisements -- 20th century
Business records -- 20th century
Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0651
See more items in:
Breck Girls Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0651
Online Media:

Radiance from the waters : ideals of feminine beauty in Mende art / Sylvia Ardyn Boone ; photographs by Sylvia Ardyn Boone and Rebecca Busselle

Author:
Boone, Sylvia Ardyn  Search this
Subject:
Sande Society  Search this
Physical description:
xxii, 281 p. : ill. ; 27 cm
Type:
Books
Place:
Sierra Leone
Date:
1986
C1986
Topic:
Arts, Mende  Search this
Arts, Primitive  Search this
Feminine beauty (Aesthetics)  Search this
Call number:
NX589.6.S5B66 1986X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_281989

Do you ever wish you could leave your hands at home? [Print advertising.]

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 30.5 x 22.5 cm.)
Container:
Box 9, Folder 3 (1929)
Type:
Archival materials
Print advertising
Date:
1929
Scope and Contents:
Illustration: Woman's hands in bowl of water.
Local Numbers:
Ivorydata4 22

0207910010 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
hands -- Care and hygiene  Search this
Glassware  Search this
Feminine beauty (Aesthetics)  Search this
Women in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1578

Busy? -- Stay lovely, too! [Print advertising.]

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 39.5 x 27.5 cm.)
Container:
Box 25, Folder 4 (1943)
Type:
Archival materials
Print advertising
Date:
1943
Scope and Contents:
Illustrations: 3 paintings of working women in different situations.
Local Numbers:
Ivorydata4 31

0207910020 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
United States. Army. Women's Army Corps  Search this
Husbands  Search this
Wives  Search this
World War, 1939-1945  Search this
Women employees  Search this
Beauty, Personal  Search this
Feminine beauty (Aesthetics)  Search this
Soap  Search this
Complexion  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1587

Help your BEAUTY welcome winter! [Print advertising.] General circulation publications

Creator:
Procter & Gamble Company  Search this
Names:
United States. Army  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 36 x 25 cm.)
Container:
Box 9, Folder 35 (1942)
Type:
Archival materials
Print advertising
Photographs
Date:
1942
Scope and Contents:
Caption: "Help your BEAUTY welcome winter!" Photograph of woman in red coat with man in Army cap.
Local Numbers:
244833

Ivorydata4 690

0207910694 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
World War, 1939-1945  Search this
Men  Search this
Skin -- Care and hygiene  Search this
Courtship  Search this
Winter  Search this
Feminine beauty (Aesthetics)  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2242

Hi Beautiful! Tell the other ladies about our beauty soap. [Print advertising.] This Week

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 20.5 x 27 cm.)
Container:
Box 5, Folder 14
Type:
Archival materials
Print advertising
Photographs
Date:
1939
Scope and Contents:
Caption: ""Hi Beautiful! Tell the other ladies about our beauty soap"" Photograph on left of baby, photograph on right of woman in polka-dot hat.
Published July 30, 1939. Glue stains.
Local Numbers:
244889

Ivorydata4 746

0207910750 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
Children  Search this
Feminine beauty (Aesthetics)  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements- Newsprint
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2298

99 44/100% pure beautiful. [Photograph.] New Woman

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 26.5 x 20 cm.)
Container:
Box 5, Folder 58
Type:
Archival materials
Photographs
Print advertising
Date:
1998
Scope and Contents:
Tear sheet of advertisement with text and photomechanical reproduction of a color photograph: African American woman kicking feet in water.
Published Feb. 1999.
Local Numbers:
Ivorydata4 834

0207910838 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
African Americans in advertising  Search this
Women in advertising  Search this
Feminine beauty (Aesthetics)  Search this
Play  Search this
Purity  Search this
Genre/Form:
Photographs -- Reproductions
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2386

99 44/100% pure beautiful. [Print advertising.]

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 26.5 x 18.5 cm.)
Container:
Box 5, Folder 58
Type:
Archival materials
Print advertising
Photographs
Date:
1998
Scope and Contents:
Caption: "99 44/100% pure beautiful". Woman in purple sleeveless sweater with Ivory frisbee.
Local Numbers:
244978

Ivorydata4 835

0207910839 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
Play  Search this
Feminine beauty (Aesthetics)  Search this
Purity  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2387

who's got the softest skin? [Print advertising.]

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 26.5 x 19.5 cm.)
Container:
Box 5, Folder 58
Type:
Archival materials
Print advertising
Photographs
Date:
1998
Scope and Contents:
Caption: "who's got the softest skin?" Barefoot woman in white outfit with baby.
Same image used in 0207910841.tif.
Local Numbers:
244979

Ivorydata4 836

0207910840 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
Feminine beauty (Aesthetics)  Search this
Children  Search this
Skin -- Care and hygiene  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2388

who's got the softest skin? [Print advertising.] New Woman

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 26.5 x 19.5 cm.)
Container:
Box 5, Folder 58
Type:
Archival materials
Print advertising
Photographs
Date:
1998
Scope and Contents:
Caption: "who's got the softest skin?" Close-up of woman with baby.
Published Jan. 1999. Same image used in 0207910840.tif.
Local Numbers:
244980

Ivorydata4 837

0207910841 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
Children  Search this
Feminine beauty (Aesthetics)  Search this
Skin -- Care and hygiene  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2389

When does your Beauty Career begin? [Print advertising.]

Creator:
Procter & Gamble Company  Search this
Names:
Thomas, Lowell  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 34.5 x 24 cm.)
Container:
Box 10, Folder 13
Type:
Archival materials
Print advertising
Photographs
Date:
1953
Scope and Contents:
Caption: "When does your Beauty Career begin?" Baby in tub wth bubbles, teenage girl with magazines and mirror, woman/model at photo shoot.
Local Numbers:
245357

Ivorydata4 1214

0307910019 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Feminine beauty (Aesthetics)  Search this
Models (Persons)  Search this
Women  Search this
Teenagers  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2431

That Ivory Look / so clear..so fresh...so easily yours. [Print advertising.]

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 34 x 25.5 cm.)
Container:
Box 10, Folder 17
Type:
Archival materials
Print advertising
Photographs
Date:
1956
Scope and Contents:
Photos of toddler girl and woman with tennis racquets.
Local Numbers:
Ivorydata4 1228

0307910033 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Feminine beauty (Aesthetics)  Search this
Skin -- Care and hygiene  Search this
Tennis  Search this
Women in advertising  Search this
Soap  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2445

That Ivory Look / so clear..so fresh..so easily yours [Print advertising.] Ladies Home Journal

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 34.5 x 26.5 cm.)
Container:
Box 10, Folder 18
Type:
Archival materials
Tear sheets
Print advertising
Photographs
Date:
1957
Scope and Contents:
Main illistration: Baby in red outfit with doll, with Christmas decorations in background. Smaller image of a woman's face.
Published Jan. 1957.
Local Numbers:
Ivorydata4 1230

0307910035 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Soap  Search this
Women in advertising  Search this
Christmas  Search this
Feminine beauty (Aesthetics)  Search this
Complexion  Search this
Genre/Form:
Tear sheets
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2447

Pure Mild Ivory Soap Doctor's First Choice For Complexion Care. [Print advertising.] McCall's

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 33.5 x 26 cm.)
Container:
Box 10, Folder 57
Type:
Archival materials
Print advertising
Photographs
Date:
1954
Scope and Contents:
Caption: "Pure Mild Ivory Soap Doctor's First Choice For Complexion Care". Woman in stocking cap.
Published February 1954.
Local Numbers:
245375

Ivorydata4 1232

0307910037 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Winter  Search this
Physicians  Search this
Children  Search this
Endorsements in advertising  Search this
Feminine beauty (Aesthetics)  Search this
Women  Search this
Skis and skiing  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2449

That Ivory Look. [Print advertising.]

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 34 x 26 cm.)
Container:
Box 10, Folder 24
Type:
Archival materials
Print advertising
Photographs
Date:
1962
Scope and Contents:
Caption: "That Ivory Look". Baby with hand on mother's face.
Tape has been removed along edges peeling top layer of paper off.
Local Numbers:
245382

Ivorydata4 1239

0307910044 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Children  Search this
Mothers  Search this
Skin -- Care and hygiene  Search this
Feminine beauty (Aesthetics)  Search this
Complexion  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2456

You're never too old to baby your skin. [Print advertising.]

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 32 x 19.5 cm.)
Container:
Box 10, Folder 51
Type:
Archival materials
Print advertising
Photographs
Date:
1992
Scope and Contents:
Caption: "You're never too old to baby your skin". Smiling woman with hand near eye.
Local Numbers:
245424

Ivorydata4 1281

0307910086 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
Skin -- Care and hygiene  Search this
Feminine beauty (Aesthetics)  Search this
Genre/Form:
Print advertising
Photographs -- Reproductions
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2498

Will her hands keep their loveliness, too? [Print advertising.]

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 35.5 x 27 cm.)
Container:
Box 9, Folder 1 (1928)
Type:
Archival materials
Print advertising
Date:
1928
Scope and Contents:
Illustration: Woman in pink dress.
Local Numbers:
Ivorydata4 24

02079110012 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
hands -- Care and hygiene  Search this
Feminine beauty (Aesthetics)  Search this
Clothing and dress  Search this
Soap  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1580

Miss Blossom. [Print advertising.]

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Artist:
Morass, Leon  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (col., 34 x 26.5 cm.)
Container:
Box 8, Folder 4 (1899)
Type:
Archival materials
Print advertising
Date:
1899
Scope and Contents:
Illoustration: Woman in pink dress and large hat. With poetic verses.
Local Numbers:
Ivorydata4 34

0207910024 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
Clothing and dress  Search this
Premiums (Retail trade)  Search this
Feminine beauty (Aesthetics)  Search this
Soap  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1590

Oh Rose-leaf! flushing when the South... [Print advertising.] General circulation publications

Advertiser:
Procter & Gamble Company  Search this
Donor:
Procter & Gamble Company  Search this
Artist:
Morass, Leon  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 24.5 x 16 cm.)
Container:
Box 2, Folder 8 (1896)
Type:
Archival materials
Print advertising
Date:
1896
Scope and Contents:
Illustration: Woman in pink dress.
Published 1897, 1898.
Local Numbers:
Ivorydata4 238

0207910228 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Soap  Search this
Clothing and dress  Search this
Feminine beauty (Aesthetics)  Search this
Face -- Care and hygiene  Search this
Women in advertising  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref1794

Ivory Soap [..] 99 44/100 Per Cent. Pure. [Print advertising.] Ladies Home Journal

Creator:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 41 x 28 cm.)
Container:
Box 11, Folder 10
Type:
Archival materials
Print advertising
Date:
1907
Scope and Contents:
Caption: "Ivory Soap [...] 99 44/100 Per Cent. Pure." Woman in dress and fancy hat seated in arm chair.
Published July 1907.
Local Numbers:
245430

Ivorydata4 1287

0307910092 (Scan No.)
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women  Search this
Beauty, Personal  Search this
Feminine beauty (Aesthetics)  Search this
Religion  Search this
Purity  Search this
Genre/Form:
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2504

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