A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Minimally covers the terminus of the wind-powered (sail) era and more fully documents the peak of the engine (steam) era of commercial cargo and passenger vesselsk, including freight and dockage services, maintenance and provisioning, ferry service, navigation (tug and tow) assistance, plus leisure cruising and touring. There is not a significant amount of material on battle or war ships. Includes both short distance routes such as lakes, rivers, and islets, and longer trans-oceanic crossings.
Documents within the collection consist of handbills, broadsides, leaflets, books, business cards, advertisements, insurance forms, wreck reports, passenger lists, baggage tags, freight manifests, rate cards, correspondence on letterhead stationery, booklets, newspaper clippings, postcards, menus, periodicals, manuals, photographs, engravings, woodcuts, sketches, bills of lading, receipts, catalogues, ledgers, journals, purchase orders, broadsides, brochures, custom forms, schedules, shipping and receiving documents, early steam guides, timetables, lithographs, announcements, etc. There are no navigational nautical maps. There is very little in the way of international import/export records. However, domestic and North American freight services are well-covered through invoices, bills of lading, manifests, and receipts for goods and services.
Some materials cover the history and development of steamships, particularly in the latter half of the nineteenth century with the iron screw replacing the wooden paddle steamer in the 1850s. The late 1860s brought the compound engine, which led to the steamship, previously used for the conveyance of mails and passengers, to compete with the sailing vessel in the carriage of cargo for long voyages. The 1870s brought improvements in accommodation for the passenger, with the midship saloon, conveniences in state-rooms, and covered access to smoke rooms and ladies cabins.
Ownership of specific lines and vessels was very fluid throughout shipping history, including the renaming of vessels. Mergers, dissolution, and absorption of fleets were frequent. Thus, researchers should independently seek out a more detailed history for any entity of particular interest.
The general maritime business series focuses on good and services related to maritime operations such as repair, shipbuilding, parts, ticket agents, chandlers, groceries, coal supply, dockage, wharfs/marinas, etc.
Operation records of named vessels contains primarily bills of lading and similar receipts for the movement of material goods or in-water services such as tow and tug assistance.
The largest series covering shipping lines and conglomerates offers a wide assortment of miscellaneous, nonexhaustive operation records for cargo and passenger lines and corporations, typically those with multiple holdings. These documents may include receipts, bills of lading, correspondence, and financial ledgers, plus promotional material for services and routes offered. Passenger sailings and luxury cruise documentation may contain menus, passenger lists, itineraries, shore excursion information, souveniers such as luggage tags, ticket stubs, and postcards. See also the subject category Menus, for additional examples of passenger and cruise ship menus.
When not associated with any of the above, general examples of materials related to the industry have been by arranged by their material type such as images, reports, and serial publications. More formal documentation, especially legal and reports, can be found here.
Narrative type materials related to lore, history, and building and design specifications have been sorted by subject. A scarce amount of material covers ships used for military service. Likewise, there are a few examples of maritime related material from the art world, mostly in the form of catalogues for exhibits or auction of paintings and scale models.
A note on vessel names: those used as contract carriers of mail and when in service, were entitled to unique prefix designations such as Royal Mail Ship (RMS.), otherwise, the ship name may be preceded by the more generic S.S. for single-screw steamer or steamship, SV for sailing vessel, PS for paddle steamer, RV for research vessel or similar type prefix. USS is the standard for the United States Navy commissioned ships while in commission, with HMS used for His/Her Majesty's Ship of the British Royal Navy.
Some of the major lines/companies represented in the collection include: American Line, American Steamship Company, Anchor Line, Compagnie Générale Transatlantique, Cunard-Anchor Line, Cunard Line, Cunard Steam Ship Company, Limited, Cunard White Star Line, Eastern Steamship Lines, Furness, Withy & Company, Hamburg American Line (HAPAG) / Hamburg Amerika Linie, Holland America Line (N.A.S.M. / HAL), Inman Line, International Mercantile Marine Company (IMM), International Navigation Company, North German Lloyd (Norddeutscher Lloyd Bremen), Panama Pacific Line, Peninsular and Oriental, Red Star Line, Royal Mail Steam Packet, U.S. Mail Steamship Company, United States Lines, White Star Line.
Arrangement:
Ships, Boats, and Vessels is arranged in three subseries.
Business Records and Marketing Material
General Maritime Businesses
Operation Records of Named Vessels
Shipping Lines/Conglomerates
Miscellaneous Business Records and Marketing Material
Genre
Keepsakes
Images
Ledger
Legal
News Clippings
Regulatory
Reports
Serial Publications
Stamps/Cigarette Cards
Associations and Societies
Images, Artwork, Racing, Technical Literature
Subject
Battleships, Warships
Destination Guides
Employment and Licensing
Insurance
Maritime History
Maritime Models and Art
Revue Generale Des Sciences
Warshaw Administrative Records
Related Materials:
Several other Warshaw Subject Categories may have closely related material such as Submarines and Transportation. For casual and recreational boating see Boats and Boating Equipment and Yachts. Other subject categories that may have related materials include: Canals, Dredging, Engines, Menus, Railroads (point of common transportation transfer), and Tours. .
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Missing Title
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Steamboats [Ships, Boats, and Vessels] is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Ships, Boats, and Vessels, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
34.05 Cubic feet (consisting of 60 boxes, 14 half boxes, 9 folders, 38 oversize folders, 12 map case folders, plus digital images of some collection material.)
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
1832-1966
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Patent Medicines forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This collection consists primarily of advertising cards, pamphlets, leaflets, booklets, calendars, post cards, printed advertisements , medical newspaper articles, blotters, almanacs, cookbooks, scattered correspondence on letterhead stationery, medical journals, labels, bills/receipts, business cards, import/export documents, recipe books, reports, reviews, editorials, lectures, family manuals, notices, circulars, memorandum & account books, order forms, lithographs, photographs, caricatures song books and articles from manufacturers of proprietary medicines and wholesale and retail drug dispensers. There is a substantial amount of material from each company relating to the medical treatment of various diseases. Companies with a large amount of material include James C. Ayer, Foster, Milburn Company, C. T. Hood, Johnson and Johnson, Lehn and Fink, Lyons Manufacturing Company, Miles Medical Company, Parke Davis, Lydia Pinkham, Power Taylor Drug Company, Rumford Chemical Works, S. T. W. Stanford and Son, Seabury and Johnson, W. H. Schieflein and Company, E. R. Squibb and Sons and H.H. Warner.
Included within the collection are pamphlets on various disease entities, societies and institutes, chiropractic, homeopathy, hygiene and health and martial behavior. Doctors are listed in a separate section. Most of the material is organized by name of company. The first 51 boxes contain material from manufacturers of proprietary medicines and is arranged in alphabetical order. This material consists mostly of advertising cards, testimonials and various advertising leaflets. Many manufacturers published almanacs and other publication s with health and household hints. This material covers the nineteenth century; however, most of it is undated. Boxes 52 thru 58 are documents from wholesale and retail drug dispensers including invoices, booklets, almanacs and leaflets dating from 1800 thru 1926. Box 59 contains a large ledger with pasted cards and advertising material from various manufacturers, wholesalers and druggists. Medical publications are in boxes 60 to 64 and consist of journals with multiple articles regarding various diseases and their treatment. This material dates from 1859-1937. Contained in boxes 65 and 66 are pharmaceutical publications, state journals, national journals and other pharmaceutical booklets dating from 1856-1933. In box 66 folder number 13 there is a publication by Abbott Laboratories, printed in 1956, is a comprehensive summary of the first 50 years of the Pure Food and Drug act. Also in box 66 folders 14, 15, and 16 are journals of the Homeopathic News from 1895 to 1902, and Homeopathic Envoy dated 1901. In the last folder is an 1804 issue of Phrenology and Physiognomy. The entire box number 67 contains only copies of the Pharmaceutical Era with dates from 1890 to 1903. A collection of medical pamphlets, leaflets and booklets cover a variety of medical problems as well as diagnosis and their medical treatment in boxes 68 and 69. Miscellaneous materials in box 70 include prescription s, photographs, chromolithographs, etchings and engravings and information about the Pasteur Institute and vaccines developed at that facility. In box 71 there are some medical- legal papers and import export documents. Box 72 contains many miscellaneous medical materials. Newspaper clippings, medical economics, U.S. revenue order forms and instructions. Treatment articles and forms for ordering journals and other medical publications. Printing companies, catering to druggists for labels, letterheads and other related printing needs, along with labeling samples are contained in box 73. The last box contains foreign language medical material. In this group are articles and advertising written in Chinese, German, French, Hungarian, Spanish and Swedish.
Additional information may be found in the subject labeled medicine.
This material contains information on diseases, x-ray, instruments, insanity, tuberculosis, cancer, female medicine, medical schools, anesthetics (ether).
Biographical / Historical:
Before the Pure Food and Drug Administration was instituted in 1908 there were no restrictions on the claims or contents of medications available to the public without a physician prescription. This is reflected in the advertisements and testimonials as seen in this material. Many of the companies manufactured and distributed other products such as cosmetics, hair preparations and dyes; therefore researchers interested in chemical substances other than medical treatments would also be interested in this subject. The material dates from ca. 1800-1956 but, the bulk is late nineteenth and early twentieth century. Many diseases in the 19th century were known by names not currently used at this time. Throughout much of the material consumption which is known as tuberculosis was of great concern. Other diseases include kidney ailments (renal disease) referred to as Bright's disease, catarrh referred to the common cold, bronchitis, or sinusitis, gleet discharge from any body area used for example in gonorrhea and syphilis and scrophula glandular diseases many times accompanied by eruptions. Diseases that were considered curable by many of the medications described in this collection were catarrh, Bright's disease, anemia, syphilis, female diseases, gonorrhea, nervousness, tiredness and listlessness, headaches, weight loss, backaches, alcoholism, masturbation, typhoid, malaria, children's diseases and narcotic addiction.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Patent Medicines is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Patent Medicines, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
À l'orientale collecting, displaying and appropriating Islamic art and architecture in the nineteenth and early twentieth centuries edited by Francine Giese, Mercedes Volait, Ariane Varela Braga
37.8 Cubic feet (consisting of 76 boxes (including 12 off-site), 12 folders, 16 oversize folders, 7 flat boxes (6 full, 1 partial), plus digital images of some collection material. )
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
1768-1973
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Dry Goods forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of scattered correspondence on letterhead stationery, bills/receipts, printed advertisements, trade catalogs, handbills, pamphlets, advertising cards , photographs, cloth samples , leaflets, books, prospectus, order forms, chromolithographs, magazine advertisements, seals, postcards, business cards, children's books, greeting cards, almanacs, calendars, cardboard standups, fans, paper bag samples and import/export documents from businesses referred to loosely as department or variety stores. A number of these stores are still in business and tend to have a substantial amount of material . Such companies include I. Magnin, R. H. Macy, Woodward & Lothrop, F. H. Woolworth's, Sears, Roebuck & Company , Montgomery Wards, Wanamaker, etc. There are a few references to businesses who imported English, French, German, Indian, Chinese, Japanese, Egyptian, Sudanese, Persian and Moorish articles.
Generally the stores included among these materials sold a variety of products consisting of clothing and clothing accessories, home furnishings, home construction kits, novelties, stationery , groceries and a number of other products sold in contemporary department and variety stores. There are also companies that specialized in a particular product or type of product. Researchers interested in these businesses should also consult the same subject category if it is included on the listing of vertical document boxes. It is also possible that if the company produced oversize catalogs these would be listed with the Warshaw Collection oversize materials. For example, there are a number of Montgomery Wards, Butler Brothers, Bellas Hess and Company and Sears, Roebuck and Company catalogs found among the oversize materials.
There are a number of images that appear on these materials. Most of these images tend to be illustrations of the exterior or interior departments of the stores . Product illustrations also appear throughout the catalogues, printed advertisements and price lists. Ethnic images particularly in French advertisements also appear regularly. Dry goods stores relied heavily on advertisements directed toward children especially during the Christmas/holiday season. Books for children illustrating characters from favorite stories or Christmas scenes are common among the larger stores namely Woodward & Lothrop.
Materials in boxes one through thirty-nine are organized by name of company. Publications that discuss the history of a particular company are included with the company related materials. Catalogues , calendars , almanacs and price lists are generally listed under the company name in the finding aid with dates . This is due to the fact that these materials are often requested by researchers in this manner. This does not imply that these are the only materials for that particular company in the folders .
Box thirty-nine is also partially arranged by type including patents, stocks , general images, associations and miscellaneous items. A few related publications such as a chain store bibliography and a book on the history of chain stores are also included.
Boxes forty and forty-one contain periodicals created by W. A. Spelman in New York. Published as a trade journal devoted to the interests of the retail merchants, it was primarily meant to aid the subscriber in meeting the increasing competition in the dry goods trade. It was also meant to guide merchants in the purchase of goods. Referred to as The Fancy Goods Graphic or Spelman's Fancy Goods Graphic, these publications date from 1881-1890 .
Import and export documents are found in boxes forty-one, through forty-three.
The processing of additional materials in 2017 integrated a significant volume of material, most notably the Jermain Business and Family papers and to a lesser extent, the Trimble Family Business records. Both offer insight to the operations of 19th Century family businesses. Also added was significant manuscript on the history of Montgomery Ward is also available.
Catalogues, especially thinner circular type editions have not been consolidated and may be found throughout the material in this collection. However there are several groupings listed in the Catalogue series, especially for regular issue bulky catalogues published by Montgomery Ward and Sears Roebuck and Company. See note regarding some items that have been microfilmed or transferred off-site.
Arrangement:
Dry Goods is arranged in two subseries.
Business Records and Marketing Material
General, including Accounting Books and Ledgers
Companies and Proprietors
Companies and Proprietors, Oversize Material
Trade Literature and Other
Export/Import Records
Jermain Business and Family Papers; plus associated Albany Records
Montgomery Ward History Manuscripts
Trimble Family Business Records
General, Marketing Material
Catalogues
General and Mail Order
Montgomery Ward
Sears, Roebuck and Company
Assorted [Off-Site, including Montgomery Ward and Sears, Roebuck and Company]
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Missing Title
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Dry Goods is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research but the Sears, Roebuck & Co. catalogs are stored off-site and are restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692. Some additional items may be restricted due to fragile condition. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Dry Goods, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
14.07 Cubic feet (consisting of 26.5 boxes, 9 folders, 39 oversize folder, 3 map case folders, 4 flat boxes (2 full, 2 partial), plus digital images of some collection material. )
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
1798-1977
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Periodicals forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists primarily of periodicals (serial publications), including trade literature, educational, general interest, and leisure publications marketed to children, youths, and adults, plus related subscription information, and advertising information.
It dates from 1811-1966 but the bulk of the material dates from 1850-1920. The periodicals relate to a number of different interest groups including women, children, men, and family. Subjects include farming, the home, horses, advertising, art, railroads, hotels, food, literature, religion, medicine, mining, architecture, fashion and current events. While the majority of these periodicals are directed toward consumers, there are also a number of specialized professional and business publications.
The periodicals are arranged alphabetically by title. Much of the material consists of subscription information directed to readers and information for advertisers including receipts, circulars cards and letters. Individual copies of the publications are listed with their date(s) of issue. Most of these were issued monthly; others weekly or quarterly.
Periodicals provide valuable information about the customs, styles and attitudes of the times and places in which they appear. Many feature elaborate illustrations and photographs by well-known practitioners and articles and stories by notable persons. Advertisements provide insight into social customs, commercial practices, and the evolving complexity of life in the last half of the 19th century and the first half of the 20th century.
The first group of materials, Periodicals, consists of copies of periodicals and related materials including receipts, circulars, subscription information, advertising information, letters, notes, and cards; arranged alphabetically by title.
Subscription Agencies and Dealers in Periodicals includes advertising circulars, price lists, and order forms arranged alphabetically by name of company.
Related Materials contains miscellaneous printers and publishers, samples of cover designs, and export/import documents
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Periodicals is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Periodicals, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
6.07 Cubic feet (consisting of 13 boxes, 1 folder, 4 oversize folders, 6 map case folders.)
Type:
Collection descriptions
Archival materials
Business ephemera
Ephemera
Date:
circa 1800-1966
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Publishing forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Publishing covers several related aspects of printing including the physical production, the commercial and retail part of the industry, and the broader concept of publishing. This overlaps with subscription services, bookselling, stationary, photography, book binding, type and typesetting, and the paper industry amongst others.
This subject category- Publishing- consists primarily of catalogues, invoices, receipts, circulars, subscription information, advertising materials, and correspondence relating to publishers and booksellers. The bulk of the material dates from the second half of the 19th century and is from businesses located in the northeastern United States; there are a few items from Canada and Europe. Many businesses referred to themselves as both booksellers and publishers. Some of these companies also sold stationery and other writing materials, art supplies, and gift items. William J. Hamersley of Hartford Connecticut was such a bookseller and a substantial amount of material from his business is part of this collection.
Such major publishing companies as Bobbs-Merrill, R.R. Bowker, Curtis, Dodd-Meade, Dou-bleday, Harper Brothers, Houghton-Mifflin, Lippincott, MacMillan, G.P. Putnam, The Roycrofters, Scribner, and Street and Smith are represented in this collection. Some are book publishers, others published periodicals, and some published both books and magazines. However, the great majority of the businesses represented in this collection served a local market. The publications in this collection are concerned with the business of publishing and bookselling. Among the oversized materials are a number of large and graphic advertising posters.
Publishers and Booksellers includes catalogues, invoices, receipts, circulars, subscription information, advertising, and correspondence from publishers and booksellers. Materials are arranged in alphabetical order by the name of the company.
William J. Hamersley Papers includes information about William J. Hamersley (1808-1876) a prominent bookseller in Hartford, Connecticut and is divided into two subseries. According to Geer's Hartford City Directory for 1858-9 his store was located at 23 Main Street. Mr. Hamersley was also the editor of The Hartford Independent Press and served twice as Hartford's mayor. His son William Hamersley became a prominent attorney and jurist. Both men were friends of Mark Twain. Subseries one consists primarily of invoices and receipts from publishers and booksellers that Hamersley did business with, listed alphabetically. The materials date from about 1850 to 1860. Subseries 2 consist of business expense records and miscellaneous business materials; also present are miscellaneous household expenses. These are for food and provisions, home repair and decoration as well as board for his sons, possibly at school. Also included are lists of medical supplies ordered by Dr. Andrew Hamersley. His relationship to William J. Hamersley is unknown.
Publications relating to Publishing consists of periodicals pertaining to new books and literature, business aspects of publishing and bookselling, and printing technology. An article about plagiarism, a biography, and a publication by the New York Public Library are also included.
Miscellaneous Materials Relating to Publishing consists of agent circulars, correspondence, import/export documents, etc. and is arranged by type of material.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Missing Title
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Publishing is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Business ephemera
Ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Publishing, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Collection documents the Coxe Brothers and Company Inc., an anthracite coal producer in Pennsylvania.
Scope and Contents:
The collection contains primarily drawings of mine machinery and buildings, including buildings within the company town such as worker housing and churches and maps, including real estate maps, contour and topographical maps, maps of highways and roads, insurance maps and others. There are some photographs, including glass plate negatives, of mining machinery and operations; deeds, leases, and agreements and papers relating to Eckley B. Coxe's patents and legal matters.
Arrangement:
The collection is arranged into seven series.
Series 1: Eckley B. Coxe, Jr. Estate Materials, 1891-1969
Series 2: Patent Material, 1871-1902
Series 3: Agreements, Deeds, and Leases, 1882-1949
Series 4: Miscellaneous Documentation, 1866-1950
Series 5: Glass Plate Negatives and Photographs, 1890-1937
Series 6: Drawings, 1885-1991
Series 7: Maps, 1830-1997
Historical:
The Coxe family's connection with Pennsylvania's anthracite coal region is rooted in the prescience of the statesman, author and land speculator Tench Coxe. Recognizing the significance anthracite would play in the development of the newly founded Republic, Tench purchased nearly 80,000 acres of land surrounding outcroppings of anthracite coal in Carbon, Luzerne and Schuylkill counties. He hoped that future generations of the family would profit from the land when the anthracite industry came of age. Indeed, his purchase would secure wealth for the Coxe family and all their mining enterprises well into the twentieth century.
Tench Coxe was born in Philadelphia on May 22, 1755, to William and Mary Francis Coxe, members of a family with a long tradition of land ownership. Tench's great-grandfather, Dr. Daniel Coxe, personal physician to King Charles II and Queen Anne of England, held large colonial land grants in New Jersey and the Carolinas. Though he never visited his property in the new world, Dr. Coxe would eventually acquire the title of Governor of West Jersey. Upon his death, he passed the whole of his North American land holdings to his son, Colonel Daniel Coxe. The Colonel was the first Coxe to leave England for life in America, settling in Burlington, New Jersey in 1702. Inheriting a passion for land, Colonel Coxe distinguished himself by publishing "A Description of the Provinces of Carolana," which in 1722 proposed one of the earliest plans for political union of the British colonies of North America. Tench Coxe explored various career options in his struggle to establish his name in the United States. After considering a profession in law, Tench chose instead to join his father's import-export firm, Coxe & Furman, in 1776. The renamed firm of Coxe, Furman & Coxe operated for fourteen years but was dissolved by mutual agreement after experiencing financial difficulties.
Soon after, Tench and a business partner from Boston established a new commercial enterprise under the name of Coxe & Frazier. After several prosperous years, this firm also disbanded, freeing Tench to pursue a career in public service. Tench's Loyalist sympathies during the American Revolution complicated his political ambitions. Following British General Howe's evacuation of Philadelphia in 1778, the Supreme Executive Council of Pennsylvania accused Tench of treason for collaborating with the enemy. Although he swore an oath of allegiance to the United States of America, his Tory leanings would be used repeatedly to undermine his political influence. Despite his Loyalist past, Tench retained the respect of his patriot neighbors. He was selected as the sole Pennsylvania delegate to the Annapolis Convention in 1786, and then selected to the Second Continental Congress in 1788. After the war, Tench became an advocate for the Whig Party, although his politics were often in direct support of the Federalist cause. This was apparent from a pamphlet he wrote in 1788 titled, "An Examination of the Constitution of the United States," which revealed his strong support for the ratification of the United States Constitution.
With the new government in place, Tench received a variety of appointments to public office under George Washington, Alexander Hamilton and Thomas Jefferson. He was named Assistant Secretary of the Treasury in 1790, Commissioner of the Revenue of the United States in 1792 and Secretary of the Pennsylvania Land Office in 1800. After switching his affiliation to the Republican Party in 1803, Tench accepted an appointment from Thomas Jefferson as Purveyor of the Public Supplies, an office that he held until 1812. The duties of his various posts ultimately made Tench an authority on the industrial development of the nation. In 1794 he published a collection of essays under the title, "A View of the United States of America," in which he contemplated the development of commerce and manufacturing in America. These essays reveal his early awareness of coal in Pennsylvania, as he remarked:
"All our coal has hitherto been accidentally found on the surface of the earth or discovered in the digging of common cellars or wells; so that when our wood-fuel shall become scarce, and the European methods of boring shall be skillfully pursued, there can be no doubt of our finding it in many other places."
Anthracite coal was discovered around the year 1769 in Pennsylvania. It is the hardest of the known types of coal, with an average 85%-95% carbon content, as compared to the 45%- 85% range of the bituminous coal found in the western part of the state. The high carbon content in anthracite allows it to burn at much higher temperatures than bituminous coal and with less smoke, making it an ideal fuel for home heating. The only anthracite deposits of commercial value in the United States are located within four major fields in Eastern Pennsylvania and are confined to an area of 3,300 square miles. These four coalfields are commonly referred to as the Northern, Eastern-Middle, Western-Middle and Southern fields. Tench Coxe's awareness of the promise of anthracite coal, coupled with his tenure in the Pennsylvania land office and a family tradition of land speculation spurred him in 1790 to begin purchasing promising acreage. Though he acquired land throughout the country, he particularly focused on land in Carbon, Luzerne and Schuylkill counties in Northeastern Pennsylvania, which he believed held vast underground seams of coal.
Despite large land holdings, Tench Coxe lived most of his life in debt thanks to litigation, tax problems and complications with business partners. Realizing that he would not be able to develop the property in his lifetime, Tench worked diligently to retain the property he believed was enriched with valuable mineral deposits, in hopes that his dreams would be realized by future generations of Coxes. Tench's son, Charles Sidney Coxe, would inherit
from his father a passion for land ownership and for the untapped potential of the anthracite coal region. When Tench Coxe died on July 16, 1824, he left Charles sole executor of his estate, which was composed of approximately 1.5 million acres in eight states. Born July 31, 1791, Charles Sidney Coxe was the sixth of ten children of Tench and Rebecca Coxe. Educated at the University of Pennsylvania and Brown University, Charles was admitted to the Philadelphia Bar in 1812. Charles eventually served as District Attorney of Philadelphia and associate judge of the District Court of Philadelphia, but he remained infatuated by his father's vision.
Charles devoted his life to keeping together the large coal properties handed down by Tench to his surviving children. This monumental task involved paying annual taxes on completely unproductive land, fighting a never-ending battle against squatters and timber thieves, and litigating an endless array of boundary disputes. Charles and his family routinely spent their summer months in Drifton, Luzerne County a location that would eventually become synonymous with the Coxe name. His son Eckley Brinton Coxe gained his first experience in the coalfields at Drifton, accompanying his father as he traced the geology of the area in search of coal veins. Besides introducing Eckley to the "family business", the surveys gave Charles invaluable detailed knowledge that he used to preserve the coal deposits on his family's property. Deposits that he discovered comprised nearly half of the entire Eastern-Middle field. Even as his knowledge grew, however, Charles was unable to develop the land he retained. He saw the pioneers of anthracite mining lose fortunes as the mining technology of the day struggled to catch up with the new demands.
Regular shipments of anthracite began in the 1820s as canals opened the coal regions of Pennsylvania to markets in Philadelphia. The demand for anthracite remained relatively low during the early years of the industry, but as markets developed and demand increased, railroads began to compete in the trade and would eventually come to dominate as carriers to all of the major markets. As the problems of mining and transporting coal and developing a market for it were worked out, the demand for "hard coal" grew substantially. Coal sales increased from 364,384 tons in 1840 to 3,358,890 tons in 1850 and would steadily increase throughout the century to levels exceeding 40 million tons annually. Charles Coxe's witness to the inception of this industry unquestionably spurred his desire to realize his father's dream, but like Tench, he too would have to defer to his sons.
Charles S. Coxe had married Ann Maria Brinton in 1832 and together they were the parents of seven children, Brinton, Rebecca, Anna Brinton, Eckley Brinton, Henry Brinton, Charles Brinton and Alexander Brinton. The eldest son, Brinton Coxe, followed the career of his father, establishing himself in the legal profession. Brinton was a renowned lawyer and writer of constitutional law and served with prestige as president of the Historical Society of Pennsylvania from 1884 until his death. The remaining four sons would distinguish themselves in the coal business under the guidance of their brother, Eckley B. Coxe. Born in Philadelphia on June 4, 1839, Eckley B. Coxe entered into a family in which his calling was clear. His aptitude for the calling, however, would astonish the entire industry. Eckley's earl surveying excursions with his father introduced him to the mines, machines and collieries of the anthracite industry. His exposure to local miners must also have made a lasting impression, as his knowledge of their customs and sympathy toward their circumstances proved to be one of his greatest assets as an employer.
Eckley Coxe's formal education began in 1854 at the University of Pennsylvania. Although focusing his studies in chemistry and physics, he took additional courses in French and bookkeeping after receiving his degree in 1858. After graduation, Eckley briefly returned to the coalfields where he was engaged in topographic geological work on his family's land, learning a skill that would later earn him a commission to the Second Geological Survey of Pennsylvania. In 1860 Eckley went abroad to polish his technical education, spending two years in Paris at the Ecole Nationale des Mines, one year at the Bergakademie in Freiberg, Germany and nearly two years on a tour studying the practical operations of European mines. Armed with both practical and theoretical knowledge of his craft, Eckley B. Coxe returned to America and embarked on the mission for which his entire life had prepared him. On January 30, 1865, Eckley, his brothers Alexander, Charles and Henry and a cousin, Franklin Coxe, formed the co-partnership Coxe Brothers and Company.
The company began with a combined capital of $120,000, with Eckley investing $40,000 and the other partners investing $20,000 each. The firm was formed for the exclusive purpose of mining and selling coal from the Drifton property, which they leased from the Estate of Tench Coxe. The Estate had begun leasing property as early as 1852 to various companies, which paid royalties to the estate in return for the coal they mined. Coxe Brothers would operate under a similar lease, but they would, in a sense, be paying royalties to themselves as both partners and heirs. Coxe Brothers and Company began operations in Drifton in February 1865, sending their first shipment of coal to market the following June. Once the operations at Drifton were fully tested and proved successful, Eckley moved to consolidate control over all of his family's land, in order to keep all the mining profits in the family.
By 1879 Coxe Brothers and Company had opened collieries at Deringer, Gowen and Tomhicken, adding Beaver Meadow Colliery two years later. The firm's success exceeded all of the partners' expectations, reaching well beyond the goals set forth in the original Articles of Copartnership. Charles B. Coxe died in 1873 and Franklin Coxe retired from the firm in 1878. In 1885, the remaining partners agreed to extend the life of the firm indefinitely and operate for the purpose of developing the land belonging to the Estate of Tench Coxe.
Even more important to the success of the Coxe family mining interests was the organization of the Cross Creek Coal Company in October 1882. The officers of this company included the three remaining partners of Coxe Brothers and Company, along with a Philadelphia partner, J. Brinton White and the Coxe's first cousin Arthur McClellan, brother of the Civil War General, George B. McClellan. Cross Creek Coal Company took over all of the mining operations on the Estate lands, led by Eckley B. Coxe, president of both companies. Coxe Brothers transferred the mining rights to the Coxe property to the Cross Creek Coal Company but retained control of the Coxe collieries where the freshly mined coal was prepared.
Eckley's shrewd and aggressive management of his family's land proved successful. When his father, Charles S. Coxe died in 1879, Eckley assumed an even more direct role in the management of the property. In addition to receiving the inheritance of his grandfather's land, he, along with his three surviving brothers, became executors of the Estate of Tench Coxe. By 1886, Eckley had brought nearly 3/4ths of his family's property under his direct control. Coal shipments from these properties reached an astounding 1.5 million tons in 1890, a vast improvement from the 27,000 tons sold in its inaugural year. Coxe Brothers and Company did not limit itself to mining operations on the lands of the Estate of Tench Coxe. By 1889, the firm was also leasing lands from the Lehigh Valley Railroad Company, West Buck Mountain Coal Company, Anspach & Stanton, the Black Creek Coal Company, and the Central Coal Company. In total Coxe Brothers was operating roughly 30,000 acres of coal property.
Just over twenty years after its inception, Coxe Brothers and Company established itself as the largest individual anthracite producer that was not associated with a major railroad. This distinction, however, made them an obvious target for the expanding railroad industry. Realizing the value of anthracite as freight, railroads entered into a land scramble throughout the region, securing their coal freight by purchasing it before it was mined. This point is perhaps best illustrated by the actions of the Pennsylvania Railroad, which in 1872 purchased 28,000 acres in the anthracite fields. Of the roughly 38 million tons of coal produced in 1888, 29 million had been mined by coal companies linked with the railroads.
The remaining independent producers were forced to negotiate with the railroads to have their coal shipped to market. It was the practice of the railroads to charge exorbitant fees to the independent producers, which in effect reduced the railroads' competition in the coal sale yards. In order to survive, many independent producers were either forced to sell their coal directly to the railroads at the mines or to sell their operation completely to the railroad. Eckley B. Coxe, however, pursued an altogether different means of survival. In 1888, the partners of Coxe Brothers and Company petitioned the Interstate Commerce Commission for relief from the Lehigh Valley Railroad Company (LVRR). They argued that the Lehigh Valley Coal Company (LVCC), entirely owned by the LVRR, sold coal at a price that did not net them sufficient funds to pay the fees that were being charged to Coxe Brothers and Company for the same shipping service. The railroads were willing to operate their coal companies at a loss, since they were more than able to absorb the losses with increased railroad freight. As a result of discriminating between the companies it owned and independent operators, the LVRR was found in violation of federal law and was forced to lower its rates in 1891.
The lengthy trial, however, inspired Eckley to build his own railroad, which began operations in 1891. Incorporated as the Delaware, Susquehanna & Schuylkill Railroad, its tracks linked all of the Coxe collieries with connections to most of the major rail lines in the region. With sixty miles of single gauge track, twenty-nine locomotives and 1,500 coal-cars, they forced the railroads to compete for the immense freight being produced by their coal companies. By compelling his adversaries to come to fair terms with victories in both the courts and in the coalfields, Eckley succeeded in securing Coxe Brothers' position as the largest independent anthracite producers in Pennsylvania. In June 1893, Ezra B. Ely and Eckley Brinton Coxe, Jr. were admitted to the firm of Coxe Brothers and Company. Ezra, a long-time business associate and general sales agent of Coxe Brothers and Company and Eckley, Jr., son of the deceased Charles Brinton Coxe, joined the firm just weeks prior to the establishment of two more Coxe mining enterprises.
On June 19,Coxe Brothers and Company, Incorporated was organized as the selling agency for Coxe coal and purchased from the firm their supply headquarters in New York, Boston, Buffalo, Chicago, Milwaukee and Philadelphia. This same day also saw the formation of the Coxe Iron Manufacturing Company, which took control of the firm's machine shops in Drifton. In addition to being responsible for the construction and repair of Coxe mines and railroads, this company also filled large outside orders for machinery. It was in these machine shops that Eckley proved himself as one of the most brilliant mining engineers of the day. The United States Patent Office records 111 patents either issued directly to Eckley B. Coxe or as a supervisor of employees who worked under his instructions at the Drifton Shops. Seventy-three of these patents pertained to the details of the Coxe Mechanical Stoker, which introduced the first practical means of burning small sizes of anthracite coal. This innovation put an end to the financial loss associated with large culm banks of fine sized coal that plagued collieries as waste. The subject of waste seems to have driven the business and personal endeavors of Eckley B. Coxe.
As a founder and future president of the American Institute of Mining Engineers, Eckley was appointed to chair a committee to investigate waste in coal mining, which he did thoroughly. His report outlined the waste associated with the extraction, preparation and transportation of anthracite coal. To combat waste in the preparation of coal, Eckley designed and erected the world's first coal breaker made of iron and steel. This fireproof structure, used to separate coal into uniform sized pieces, was also equipped with numerous innovative labor-saving devices, including an automated slate picking chute, improved coal jigs, corrugated rollers for breaking coal and electric lighting for nighttime operations. The breaker at Drifton stood as one of the most revolutionary coal structures in the region until Eckley erected an even more magnificent iron and steel coal breaker at Oneida. In creating more economical methods for preparing and consuming coal, Eckley helped boost the anthracite industry to remarkable levels. Although he secured many of his inventions by patent, Eckley licensed his improvements to many coal operators and created an agency to help install and maintain the complicated machinery at the various collieries. This service reflected Eckley's conviction that the mutual exchange of knowledge in engineering matters would benefit the whole anthracite industry, and in turn would benefit each individual company. That attitude appears to have carried over in his interactions with consumers, as is evidenced by a paper Eckley read before a meeting of the New England Cotton Manufactures, acknowledging that, "It may seem curious that a person whose life has been spent in mining and marketing coal should appear before this association to discuss the economical production of steam, involving, as it does, either the use of less fuel or fuel of less value. But I am convinced that the more valuable a ton of coal becomes to our consumers, the more in the end will be our profit from it."
Eckley recognized, however, that the increased demand for anthracite would subvert his battle against waste. The abundance of coal beds in the region gave rise to numerous operators who often sacrificed long-term efficiency for low-overhead and quick profits. Using cheap machinery and incompetent labor, these operators mined only the most valuable and easily available veins, leaving large amounts to waste. Mining practices like these were prohibited in many European countries, where the right to mine had to be obtained from the government. In many countries, mining operations were required to work to full capacity, so long as they did not compromise the safety of the men or the mine. Having witnessed European laws in practice, Eckley was an advocate for comparable laws in this country, calling for a well-educated corps of experts to inspect the mines and manufactories to ensure the protection of life and property. In later years, mining foremen would be required by Pennsylvania law to pass an extensive exam, demonstrating not only practical experience but also specific knowledge of the principles of ventilation. Eckley was also aware that mining legislation alone could not prevent careless miners.
As an employer of skilled labor and a trustee of Lehigh University, Eckley gave a great deal of thought to the issue of technical education. In concluding a paper titled, "Mining Legislation," read at the general meeting of the American Social Science Association in 1870, Eckley insisted "upon the importance of establishing schools for master miners, in which anyone who works in the mines could, while supporting himself by his labor, receive sufficient instruction in his business to qualify him to direct intelligently the underground workings of a mine." His exposure to the finest technical institutions of Europe made Eckley keenly aware of the shortcomings in America of giving its students an equivalent education. In order to prevent future mining foremen and superintendents to grow up without a theoretical knowledge of their work, Eckley established the Industrial School for Miners and Mechanics in Drifton. The school opened its doors on May 7, 1879, providing young men employed by Coxe Brothers and Company with an opportunity to educate themselves outside of working hours. This unique opportunity gave the young miners a chance to combine the scientific knowledge of various disciplines, including trigonometry, mechanical drawing, physics, mineralogy and drafting with the experience gained in their daily toil. Classes were held free of charge at night and during idle days in the mines in a two-story building erected by Eckley Coxe, known as Cross Creek Hall.
In addition to comfortably seating 1,000 people and housing a library and reading room for the residents of Drifton, it also furnished classrooms for the eleven students who enrolled in the school during its first year. The school succeeded in delivering a first-class technical education to its students for nearly ten years before a fire completely destroyed the Hall in 1888. Five years later the school reorganized under the name Miners and Mechanics' Institute of Freeland, Pennsylvania, which soon after changed its name to the Mining and Mechanical Institute of Freeland. The school continues to operate today as the MMI Preparatory School and stands as a testimonial to Eckley's achievements in promoting technical education.
Eckley and the Coxe family gave generously to the people of the anthracite fields. They donated estate lands for churches and cemeteries of various denominations, as well as schools, parks and baseball fields. Eckley also established a scholarship prize of $300 for the best student at his mining school, which would continue for the term of four years if the recipient chose to pursue higher education. Eckley made a point, however, not to confuse business with charity and confined his donations predominantly to gifts of opportunity and knowledge. But, as the people of Drifton affirmed during the opening ceremonies for Cross Creek Hall, "For relieving those who have been disabled by accidents, providing for the widows and orphans, visiting our homes in times of sickness, taking an interest in the education and welfare of our children and providing a free library, to promote our intellectual culture you are worthy of the highest praise we can bestow." One of the most deplorable circumstances in the coalfields was the scarcity of adequate hospitals. Nineteenth century anthracite mining was extremely dangerous, with miners facing hazards from explosions, suffocation, cave-ins and floods.
By 1881, Coxe Brothers and Company employed 1,171 people, who endured their share of accidents, despite the sound mining methods initiated by the company. The closest hospital was in Bethlehem, which was over two hours away. To remedy the situation, at least for his own workers, Eckley established the Drifton Hospital on September 1, 1882, for the benefit of Coxe Brothers and Company employees. The building could accommodate thirty-five patients and in its first sixteen months of operation treated eighty-five people. In later years, a state hospital at Hazleton was built for the miners of the Eastern-Middle field. Eckley was an obvious candidate for the Board of Commissioners of the state hospital, an appointment he received in 1891.
The company also maintained an accident fund for its employees. In the event a Coxe Brothers employee died, the fund contributed fifty dollars to the family to defray their funeral expenses. It also provided the widows of employees with three dollars a week for one year, allowing an additional dollar per week for each child less than twelve years of age. In cases where the employees were disabled, men were given five dollars a week until they were able to perform light work.
In all his endeavors, Eckley B. Coxe held himself to a high standard of honor. His standard of personal integrity created unusual circumstances when he was elected to the Pennsylvania State Senate in November 1880. Elected a Democrat from the 26th senatorial district, comprised of parts of Luzerne and Lackawanna counties, he declined to take the oath prescribed by the state constitution, thereby forfeiting the office. In an address to his constituents in January 1881, he explained that he was not able to swear to the fact that all his campaign funds had been contributed as "expressly authorized by law." He further stated, "I have done nothing in this campaign that I am ashamed of, or that was inconsistent with strict honesty." A detailed examination of his accounts shows expenses that were not considered "expressly authorized," but were also not uncommon for most of the political candidates in Pennsylvania. In holding himself to the strict letter of the law, he earned the respect of both Democrats and Republicans alike. The next year Eckley B. Coxe was again elected to the Senate, this time with a majority three times as large as the previous year.
Eckley's personal character made him a model senator and he took advantage of the opportunity to spread his opinions across the entire commonwealth. Belonging to the minority party in the Senate, Eckley was unable to initiate any legislation, but did remain vocal concerning many of the major issues of the day. He was particularly interested in the "Voluntary Trade Tribunal Statute," which dealt with the vexed topic of labor organizations. In addressing the Senate, Eckley argued, "Though not pretending to be a workingman, or in any way his representative, but, on the contrary, a large employer of labor of all kinds, I feel and admit that he has equal rights with me. What he properly demands, and what he will have, is justice. To be satisfied, he must feel that the bargain is fair, and that it has been reached in an honorable way, without any resort to coercion. He cares more for this than a slight addition to or a deduction from his daily pay. Where the workingman does not get his dues, trouble must ensue, and capital must pay its share of the bill, which is often a large one." Eckley made every attempt to treat his men with the respect they demanded. Even so, he was not immune to strikes, which brought his collieries to a halt on several occasions. When demands for increased wages by a joint committee of the Knights of Labor and the Miners' and Laborers' Amalgamated Association brought operations in the anthracite fields to a standstill in 1887, Eckley remained open to hearing the grievances of his men, but like many coal operators, refused to meet with organizations, as he did not believe they represented the best interest of his men. As labor struggled to organize in the latter part of the century, workingmen were as determined to stand by their unions as operators were to ignore them.
This state of affairs resulted in repeated struggles between labor and capital throughout the country, struggles that were especially bitter in the coalfields. When a congressional committee was appointed to investigate the labor troubles in Pennsylvania in 1888, Eckley testified, "It does not make any difference to us whether the men belong to any association or not. I do not care what association they belong to or what politics they have; it is none of my business; but when it came to the question, I was always willing and anxious to deal with my own men, and I expect to always; but I want to deal with the men who are interested to the particular question that I have got to settle." Eckley continued to remain active in the mining profession through his associations with numerous professional organizations, including the American Society of Mechanical Engineers, the American Society of Civil Engineers, the Engineer's Club of Philadelphia, the American Chemical Society, the Society for the Promotion of Engineering Education and the American Association for the Advancement of Science, to name just a few. In 1870, Eckley published a translation of Julias Weisbach's treatise, "A Manual of the Mechanics of Engineering and of the Construction of Machines, with an Introduction to the Calculus." Weisbach was a former professor of Eckley's at the Bergakademie in Freiberg, and an influential voice in the field of mechanics. This capacious volume, used primarily as a textbook, was completed at a monetary loss, but would, however, associate Eckley's name with one of the leading mechanical engineers in the world.
As Eckley continued to advance his own career and the anthracite industry as a whole, he never lost sight of his principal commitment to developing the lands of the Estate of Tench Coxe. In an effort to fully exploit the resources of his family's land, Eckley organized four additional companies in June 1893. The Drifton, Oneida, Tomhicken and Beaver Meadow water companies were organized to supply water to the industries and citizens of Hazle, East Union, Black Creek and Banks Township, respectively. On June 20, 1893, the capital stock of the four water companies, along with the stock of the Cross Creek Coal Company, Coxe Brothers and Company, Incorporated, the Delaware, Susquehanna and Schuylkill Railroad Company, and the Coxe Iron Manufacturing Company were placed into a trust under the control of Eckley B. Coxe, who served as president of them all. The trust was created to secure the continuation of the companies in the case of the death or sale of interest by any of the partners. The ownership of these companies was held in the same interest as that of the firm of Coxe Brothers and Company, being 4/15ths each with Eckley and Alexander Coxe, 3/15ths each vested in Henry B. and Eckley B. Coxe, Jr., and a 1/15th interest with Ezra B. Ely.
With the establishment of the various new Coxe enterprises, the business of the original firm (Coxe Brothers and Company) became limited to the operation of company stores at Fern Glen, Eckley and Drifton. This was no small point, however. By remaining a partnership, the Coxe family was not bound by the corporation laws of Pennsylvania, which prohibited the operation of company stores. But Coxe Brothers and Company stores respected the spirit of the anti-company store legislation. All Coxe employees were paid in cash that they could spend anywhere and not company script, which they would have to spend on overpriced goods at company stores. Eckley instructed his stores to sell goods as cheaply as possible and at no point were store debts deducted from an employee's wages. The various Coxe-owned enterprises remained in Eckley's charge till May 13, 1895, when at the age of 55, Eckley Brinton Coxe died of pneumonia. His death was mourned across the region as the buildings of Drifton were draped in black and Coxe collieries went idle. On the occasion of his funeral, every mine in the region suspended operations as a tribute to their deceased colleague.
Although Eckley was gone, his benevolence lived on through his wife of twenty-six years, Sophia Georgiana (Fisher) Coxe. Sophia undoubtedly served as Eckley's guiding light in his many altruistic endeavors. She was collectively known throughout the region as the "Angel of the Anthracite Fields" and the "Coxe Santa Claus." Sophia earned the latter title by providing the children of the Coxe mining towns with gifts and candy at an annul Christmas Party held in Cross Creek Hall. With the income guaranteed to her in Eckley's will, Sophia embarked on numerous acts of charity, funding additions to the Hazleton State Hospital, White Haven Sanitarium and the Philadelphia Children's Hospital. Sophia also advanced Eckley's work in education as a faithful benefactor of the Mining and Mechanical Institute of Freeland. She endowed the school with a new gymnasium and a trust fund to keep the school operating after her death, which occurred in 1926.
As Eckley's benevolence continued after his death, so too did his mining enterprises. His two surviving brothers, Alexander and Henry Coxe remained active in the business affairs of the Coxe mining companies, as Alfred E. Walter, a business associate, took control of the trust and presidency of the Coxe companies. The trust would subsequently pass to Irving A. Stearns from 1901 to 1905, when the trusteeship was canceled. The mining enterprises continued to expand through the turn of the century under the administration of Alexander B. Coxe. A graduate of the University of Pennsylvania, Alexander had distinguished himself in the Civil War, serving on the staff of Major-General George Meade. After the war, he played a major role in the financial management of Coxe Brothers and Company as the only Coxe partner, other than Eckley, who resided in Drifton. He continued to live near the collieries for nearly forty years.
In March 1900, Alexander initiated a series of business maneuvers to streamline the management of the various Coxe companies. He purchased the entire capital stock of the Coxe Iron Manufacturing Company and the selling agency, Coxe Brothers and Company, Inc. for the Cross Creek Coal Company. Now representing the combined capital of three companies, the Cross Creek Coal Company officially changed its name to Coxe Brothers & Company, Inc. The new company name distinguished only by the replacement of "and" by "&". Days later, the original firm of Coxe Brothers and Company was dissolved by agreement, with the remainder of its property and assets being assigned to the Cross Creek Coal Company for the sum of $300. The business of the firm would be continued by Coxe Brothers & Company, Inc. and the Delaware, Susquehanna & Schuylkill Railroad, both of which were owned in the same interest as the original firm. As both the executor of the Tench Coxe Estate and partner of Coxe Brothers & Company, Inc., Alexander was in a unique situation to further consolidate the management of the Coxe properties. On June 24, 1904, the numerous individual leases from the Estate of Tench Coxe to Coxe Brothers & Company, Inc. were consolidated into one blanket lease. The lease granted exclusive mining rights to the latter on the Drifton, Eckley, Stockton and Beaver Meadow properties, as well as on portions of the Tomhicken, Derringer and Oneida properties. The terms of the lease were agreed to continue until the coal was exhausted from the property or mining operations became unprofitable.
In 1904 Coxe Brothers was operating roughly 30,000 acres of land, although not all of it came from family leases. In addition to owning small portions of land, they still held leases on additional property from the Lehigh Valley Railroad Company, West Buck Mountain Coal Company, Anspach & Stanton, Black Creek Improvement Company and the Central Coal Company. The year 1904 also marked the death of Henry B. Coxe, leaving the sole responsibility of the company and the estate in Alexander's charge. With most of the family leaving the coalfields for homes in Philadelphia and nobody in the family willing to take the reins of the family business, the aging Alexander contemplated giving in to the railroads and selling off the mining operations. The Pennsylvania Railroad approached Alexander with an offer to purchase the entire operation of Coxe Brothers & Company, Inc., in an attempt to secure the valuable freight being produced at Coxe collieries. This freight totaled over one 1,500,000 tons of anthracite with 1,000,000 tons being mined directly from Coxe land. The LVRR, however, was not willing to lose its principal independent coal shipper and made Coxe Brothers a matching offer. Fortunately for the LVRR, Alexander Coxe served on its board of directors and in 1905 agreed to sell the whole of the Coxe mining enterprises to the LVRR.
The sale was completed on October 7, 1905, and included all of the property and assets of Coxe Brothers & Company, Inc. comprising, 1100 miners' houses, real estate in Chicago and Milwaukee, floating equipment in New York harbor, all the mined coal on hand as well as the leasehold rights covered in the 1904 lease. Also included in the sale were the Delaware Susquehanna & Schuylkill Railroad and the four Coxe subsidiary water companies. In return the LVRR paid a total of 18.4 million dollars, $6,400,000 being paid in cash and $12,000,000 in collateral trust four percent bonds, which could be redeemed in semi-annual payments of $500,000. The bonds were issued by the Girard Trust Company, which secured payment with Coxe Brothers & Company, Inc. stock, pledged by the LVRR. These bonds would mature in February 1926 at which time the stock was to be transferred back to the LVRR. The sale had the effect of taking the Coxe family out of the mining industry after forty years of successful operations.
The sale also marked the last major land acquisition by the LVRR, which competed in an industry that by some estimates controlled as much as 78% of the entire anthracite output. Nearly all of the other large independent operators had sold-out years ago, leaving the Coxe family operations as a relic of a day gone by. The family, however, would not forget the employees who gave the better part of their lives in service to the company. The Coxe Relief Fund was created by a resolution of the former stockholders of Coxe Brothers & Company, Inc. on October 31, 1905, and was funded by contributions from the Coxe family. In addition to paying off the sundry debts of the company, the fund provided a pension to numerous Coxe employees. The Coxe family benefited greatly from Alexander Coxe's management of the company. In addition to providing the estates of his former partners with an $18.4 million dollar sale, he secured the Heirs of Tench Coxe a steady income of coal royalties for years to come. The stress and anxiety of such an endeavor, however, had an adverse effect on his health. Just four months after completing the sale to the LVRR, Alexander B. Coxe died.
With all of the original Coxe partners dead, a new generation of Coxe heirs stepped in to manage the affairs of the Estate of Tench Coxe. In January 1906, Henry Brinton Coxe, Jr. and Alexander Brown Coxe, both sons of Henry B. Coxe, became the Estate Agents. The management of the estate's property remained in the hands of agents and attorneys-in-fact for its entire existence, one member of which was always a descendant of Tench Coxe.
Although selling all of its direct interests in mining, the Coxe family retained ownership of the land it leased to Coxe Brothers & Company, Inc., now a subsidiary of the LVRR. Indirectly having control of the leases to the Coxe property, the LVRR subleased the mining rights of the Coxe land to the Lehigh Valley Coal Company, placing Coxe Brothers in the business of preparing coal at the breakers.
For years Federal law had prohibited railroad companies from owning their own coal properties, a law that was easily avoided by placing control of their properties with a coal company whose stock they owned entirely. Laws seeking to put an end to monopolistic trusts were becoming increasingly more stringent, however, placing all of the major rail lines in the anthracite field at risk of prosecution. In June of 1906, the Hepburn Act passed into law. Containing a commodities clause, it explicitly forbade the interstate shipment by railroad companies of any mining product in which they held a direct or indirect interest.
The LVRR became an easy target for the law. The railroad could not readily disguise its ownership of Coxe Brothers & Company, Inc. because it was paying for the purchase with railroad bonds. A decision in 1911, by the District Court of the United States for the Southern District of New York, affirmed that the LVRR was in violation of the Commodities Clause of the Hepburn Act by its stock ownership of both the LVCC and Coxe Brothers & Company, Inc. To evade the clause the Lehigh Valley Coal Sales Company was organized in an attempt to distance the railroad from its mining operations. The sales company purchased Coxe Brothers and Lehigh Valley coal at the breakers and distributed it to the various dealers.
The Lehigh Valley Railroad Company's entanglement with its coal properties remained obvious nonetheless and in March 1914, the Federal Government filed suit against the railroad for trust evasion, charging it with violations of both the Sherman Anti-Trust Act and the Hepburn Act. After six years of litigation, a decision was handed down ordering the dissolution of the Lehigh Valley mining combination. The final decree of the court was handed down in November 1923, outlining the exact steps the court required. The decree called for the creation of a trusteeship that would hold the complete voting power of Coxe Brothers & Company, Inc. stock. The trustee was further ordered not to vote the stock in any way that would bring about a unity of interest or a suppression of competition between the two companies. Under the direction of the Coxe trustee, Coxe Brothers & Company, Inc. went through a series of changes in the operation of their property. In 1929 management of the Coxe properties was turned over to the Jeddo-Highland Coal Company, operated by Donald Markle, son of the highly successful retired anthracite operator, John Markle. The change in management took control of the Coxe Brothers property out of the hands of the LVCC, severing the remaining links with the LVRR. The agreement with Jeddo-Highland had been in place for seven years when, in 1936, Coxe Brothers & Company, Inc. was given direct control of its mining operations, placing them back in the business of mining coal for the first time since the company was sold in 1905.
Management by Coxe Brothers did not prove to be very sound, as strikes repeatedly shut down operations. During a strike in 1938, an operative employed by the company to spy on the men reported, "They say the company is not providing and using props at any place – that no effort is being made to save the roof. They say no coal is being taken which entails the expenditure of anything but the minimum amount of money. This they interpret to mean the abandonment of the company's operations there in the near future is a certainty. This is now the basis for the strike." The poor management of Coxe Brothers under the control of its board of directors, many of whom were directors of the LVRR, did not go unnoticed by the Coxe trustee and in 1940 management of Coxe Brothers & Company, Inc., once again, was turned over to the Jeddo-Highland Coal Company. Management of portions of some properties were also granted to the Gowen Coal Company, Wolf Collieries Company, Pardee Brothers and Company, Inc., Sterrick Creek Coal Company and the Haddock Mining Company.
The year 1940 marked the last year that Coxe Brothers had any direct or indirect control concerning mining, selling or transporting coal from its leased property. The anthracite industry saw peak years of production during World War I, but then began a steady decline from which it would never recover. By the 1940s coal operators were becoming increasingly scarce giving the LVRR an opportunity to regain control of the capital stock of Coxe Brothers & Company, Inc. In 1942 they petitioned the United States Government to end the trusteeship, arguing that Coxe Brothers & Company, Inc. acted strictly as a property agent without any control of the operators' policies. They further argued that 82% of the coal on Coxe Brothers property had been removed since the trusteeship was created and with the decreased market for anthracite coal, finding a buyer of the Coxe Brothers stock would be nearly impossible.
The courts handed down a decision in favor of the railroad and ordered the stock of Coxe Brothers & Company, Inc. returned to the LVRR. The return of Coxe Brothers' stock was authorized by the courts with the explicit requirement that quarterly reports concerning the financial condition and conduct of business be submitted to the office of the Attorney General of the United States. The approval of the Attorney General's office was also required before Coxe Brothers could change the terms or execute any new lease. In its petition to the courts the LVRR alluded to the "short prospective life of Coxe Brothers & Company, Inc." This attitude appears to be confirmed upon the latter's return to LVRR control. A memo from C.E. Hildum, Vice President of the LVRR, in June 1943, stated, "Coxe Bros. presumably could use its cash to continue mining operations, either by its own organization or through management agreements, until its working funds were exhausted, or until its operating leases exceeded the Railroad Company profits from the movement of coal."
The LVRR was once again mining for freight, a practice that ultimately brought about a significant decrease in coal royalties for the Heirs of Tench Coxe. In 1943, Coxe Brothers & Company, Inc. leased over 19,000 acres of land, 79% of which was leased from the Estate of Tench Coxe. The remaining portions were either owned in fee or leased from the Deringer Estate, LVCC or the Estate of Charles S. Coxe. For the next seven years Coxe Brothers did not operate any of its collieries but was still required to obtain the heirs' consent before subleasing to tenants. The Estate Agents, however, were unhappy with the way Coxe Brothers was managing their property. The agents believed that Coxe Brothers & Company, Inc. was mainly interested in obtaining freight for the railroad rather than obtaining the maximum income from the properties.
Coxe Brothers was further criticized for allowing the Haddock Mining Company to operate the Beaver Meadow, Deringer and Tomhicken properties without paying royalties or taxes for a period of nine months. In 1938, an amendment was made to the 1904 lease in which royalties were to be paid to the estate on a profit-sharing basis, with 2/3 of the net income being paid in royalties. The estate was then permitted to employ accountants to examine the records of Coxe Brothers. The accountants found numerous discrepancies in Coxe Brothers' accounts and in February 1949 the Heirs of Tench Coxe filed a lawsuit against Coxe Brothers & Company, Inc. to recover $350,000 due them in royalties. The heirs charged that Coxe Brothers took unauthorized deductions in computing their net income, the basis for establishing royalty payments. The lawsuit, however, was just an example of the animosity that existed between the two interests. It eventually became the clear desire of the Estate Agents to eliminate Coxe Brothers & Company, Inc. as a "middleman" by canceling the terms of the 1904 lease.
In 1950, the Estate Agent, Daniel M. Coxe, called a meeting of the Coxe heirs to discuss the canceling of their lease with Coxe Brothers & Company, Inc. It was agreed by all parties involved that the result of such an action would create considerable savings on overhead and increased royalties to the Estate. As part of the settlement agreement from the lawsuit filed a year earlier the terms of the 1904 lease were canceled. In addition, Coxe Brothers assigned all of its subleases, titles to culm and refuse banks, its fee land, mining equipment, drainage tunnels and miners houses to the Estate of Tench Coxe. Of particular significance in this agreement was the stipulation that all of the maps, leases, surveys, correspondence and records of every nature relating to the property be transferred to the Estate. The ownership of these records were retained by the Estate until 1968 when they were transferred to the Historical Society of Pennsylvania, as a portion of this collection. The courts approved the settlement agreement in July 1950, having the effect of putting Coxe Brothers & Company, Inc. out of business and in line for liquidation. Coxe Brothers was officially dissolved in July of the following year with distribution to its stockholders, the LVRR. The settlement also placed the Coxe family in direct control of its landholdings for the first time in forty-five years.
By 1950, the anthracite industry was a shell of its former self. A deflated market for anthracite led to decreased income for the estate. Under the direction of the agents, new leases were granted to mining operations, including the Jeddo-Highland Coal Company, but finding additional tenants proved to be extremely difficult. Given the state of affairs in the anthracite fields it soon became the clear intention of the Tench Coxe Estate to divest itself of its land holdings.
In 1956, the first major land sale was completed for 2,000 acres, to the Beryllium Corporation of Reading to establish the firm's new Nuclear Division. The land sale trend continued in 1959 with the sale of the Drifton Village and again in 1960 with the sale of Tomhicken. Coal production on estate lands was down to 62,744 tons in 1960 without any hope of future improvements. Facing the prospect that the majority of accessible coal deposits had been exhausted and profitable leases were no longer available, Daniel urged to the heirs to liquidate the real estate of the Estate of Tench Coxe. The large number of individuals, estates and trusts holding an interest in the Tench Coxe Estate, however, made property sales extremely difficult.
With over fifty-seven distributees, representing 108 heirs on two continents, the fractional interests of the estate were getting smaller as the number of heirs multiplied with each generation. To avoid the lengthy task of securing consent from all of the individual family members, the heirs and owners of the Tench Coxe properties executed a trust agreement, which conveyed their authority to sell the family property to a group of trustees, which included Daniel M. Coxe, Eckley B. Coxe, III and Tench C. Coxe, Jr. The trust was organized under the name Tench Coxe Properties Liquidating Trust in December 1961.
Initially, the trust was able to sell only small portions of the property, but nonetheless actively pursued a buyer for the large acreage that remained. The trust liquidated the last remaining portions of the estate lands in 1966, with the sale of 16,400 acres to Butler Enterprises, Inc., owned by the prominent Philadelphia real estate developers, Philip and Nathan Seltzer. Butler Enterprises was drawn to the area due in large part to the efforts of Can-Do, Inc., (Community-Area New Development Organization). This citizen-sponsored organization was established in 1956 with the intention of drawing new industries to the Hazleton region, which Philip Seltzer described as being one of the "great progressive areas of Pennsylvania." Can-Do, Inc. functioned with assistance from the Coxe family, which had a great deal to gain from increasing the vitality of the region.
The assistance was also very much characteristic of the Coxe family's tradition of providing support for the social and economic development of the region. The transfer of title to Butler Enterprises marked the end of an era for the Coxe family, an era spanning over 150 years of direct involvement with the people and geology of the area. An example of this relationship between labor and capital can be seen today at Eckley Miners Village, a historic site representing a nineteenth century company mining town or "patch town." The site is maintained by the Pennsylvania Historical and Museum Commission, on land once owned by the Estate of Tench Coxe. The family's impact will also continue to be felt at MMI Preparatory School, which continues to benefit from contributions from the Heirs of Tench Coxe and the Sophia Coxe Charitable Trust.
Although the Coxe family has long since left the coalfields of Northeastern Pennsylvania, the potential still exists for the Coxes to return to the region, through the auspices of Tench Coxe, Inc. Established in 1968, this company holds the gas and oil rights to roughly 13,000 acres of property included in the sale to Butler Enterprises. Although the prospect of discovering gas and oil may not be substantial, large domes discovered on the property in the 1950's may prove to be valuable storage sites for natural gas surpluses pumped into the Northeast during summer months. The domes are situated at depths of 18,000 feet, which do not make them economically useful to date.
Source
Coxe Family Mining Papers, Background Notes, Historical Society of Pennsylvania, 2001. (last accessed February 28, 2022, http://www2.hsp.org/collections/coxe/findingaid.html)
Related Materials:
Materials at Other Organizations
Historical Society of Pennsylvania
Coxe Family Papers, 1638-1970 (inclusive), 1730-1900 (bulk)
The collection is broken into three major series of papers. They include the Tench Coxe section, 1638, 1776-1824, 1879; the Charles Sidney Coxe, Edward Sidney Coxe, and Alexander Sidney Coxe legal papers section, circ 1810-1879; and Third Party Papers, circa 1722-1815. The Tench Coxe Section is broken down further into four series: Volumes and printed materials; Correspondence and general papers; Essays, addresses and resource material; and Bills and receipts
Coxe Family Mining Papers, 1774-1968
The Coxe family mining papers document the history of what once was the largest independent anthracite coal producer in the United States
The William J. Wilgus Collection, 1915-1916
Documents the valuation conducted by William Wilgus during 1915 and 1916 on land and property either owned or leased by Coxe Brothers and Company, Inc. Coxe Brothers was a company that mined and leased anthracite coal lands in northeastern Pennsylvania.
Provenance:
The collection was donated by Tench Coxe Properties through Daniel M. Coxe, Senior Trustee to the Division of Extractive Industries, National Museum of History and Technology (now the National Museum of American History). The exact date of the acquisition is unknown, but it is presumed to be pre-1978.
Restrictions:
The collection is open for access. Unprotected photographs and negatives must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Pan-American Exposition (1901: Buffalo, N.Y.) Search this
Panama-California Exposition (1915 : San Diego, Calif.) Search this
Panama-Pacific International Exposition (1915 : San Francisco, Calif.) Search this
Scottish National Exposition (Edinburgh, Scotland: 1908) Search this
Sesqui-Centennial International Exposition (1926 : Philadelphia, Pa.) Search this
Sydney International Exhibition (Sydney, Australia: 1879) Search this
Texas Centennial Central Exposition (Dallas, Texas: 1936) Search this
Universal Exhibition (1873 : Vienna, Austria) Search this
Western Pennsylvania Exposition (1915 : Pittsburgh, Pennsylvania) Search this
World's Columbian Exposition (1893 : Chicago, Ill.) Search this
World's Industrial and Cotton Centennial Exposition (1884-1885 : New Orleans, La.) Search this
Extent:
46 Cubic feet (123 boxes and 150 map-folders)
Type:
Collection descriptions
Archival materials
Motion pictures (visual works)
Postcards
Greeting cards
Stationery
Panoramas
Sheet music
Posters
Shopping bags
Photographs
Stereographs
Menus
Place:
Disneyland (California)
Date:
1841-1988
Scope and Contents:
Memorabilia of fairs and World's Fairs throughout history, both in the United States and abroad, including photographs, stereographs, panoramas and slides; printed materials; postcards; sheet music; philatelic material; stationery and greeting cards; menus and food service items; posters; shopping bags; motion picture films; and other items.
Arrangement:
The collection is divided into three series.
Series 1: World's Fair Materials, 1841-1988
Series 2: Reference and Miscellaneous Materials
Series 3: Larry Zim Materials
Series 4: Oversize Materials, 1909-1968
Biographical / Historical:
Larry Zim, whose actual name was Larry Zimmerman, was an industrial designer, a historian of World's Fairs who wrote extensively on the subject, and a collector of World's Fair memorabilia.
Provenance:
Collection by bequest of Larry Zim.
Restrictions:
Collection is open for research but two oversize folders are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Crystal Palace -- (New York, New York) Search this
Printed advertisements, scrapbooks, correspondence, marketing research, radio commercial scripts, photographs, proof sheets, reports, newspaper clippings, magazine articles, television commercial storyboards, blueprints, legal documents, and audiovisual materials primarily documenting the history, business practices, and advertising campaigns of the Hills Bros. Coffee Company, Incorporated. Collection also documents the professional and private lives of the Hills family; insight into the cultivation, production, and selling of coffee; and construction of the San Francisco-Oakland Bay Bridge.
Scope and Contents:
The collection consists of printed advertisements, scrapbooks, correspondence, marketing research, radio commercial scripts, photographs, proof sheets, reports, newspaper clippings, magazine articles, television commercial storyboards, blueprints, legal documents, and audiovisual materials. These materials primarily document the history, business practices, and advertising campaigns of Hills Bros. Coffee Company, Incorporated. Correspondence, genealogies, and home movies reveal a more domestic and social Hills family while company records document business activities outside of the home. Company records also provide insight into the cultivation, production, and selling of coffee, and the company's technological responses to the changes in the coffee trade, and consumer consumption demands. Of interest is the company's participation in social and cultural events including the Panama Pacific International Exposition in 1915, and the Golden Gate International Exposition in 1939. In addition, the collection includes the company's documentation of the construction of the San Francisco-Oakland Bay Bridge in 1936. The collection is arranged into thirteen series.
Arrangement:
The collection is arranged into thirteen series.
Series 1, Hills Family Papers, 1856-1942, undated
Subseries 1.1, Austin Herbert Hills, Sr. Papers, 1856-1875, undated
Subseries 1.2, Austin Herbert Hills, Jr. Papers, 1875-1923
Subseries 1.3, Herbert Gray Hills Correspondence, 1923-1942
Series 2, Background Materials, 1896-1988, undated
Series 3, Coffee Reference Files, 1921-1980, undated
Subseries 3.1, Hills Bros. Coffee Company Literature, 1921-1976, undated
Subseries 3.2, Coffee Industry Literature, 1924-1980, undated
Series 4, Advertising Materials, circa 1890s-1987, undated
Reuben Hills, on one occasion, stated regarding his company's growth; ...success in business is fifty per cent judgment and fifty per cent propitious circumstances." The rise of Hills Bros. Coffee Incorporated from a retail dairy stall in San Francisco's old Bay City Public Market reflects the reality of Reuben's statement. Aided by brother Austin's three years of experience in the retail dairy business the early success of the brothers was in Reuben's own words both circumstance and hard work. When Reuben and Austin began to produce roasted coffee there were at least twenty-five other companies already engaged in some form of coffee production and distribution in San Francisco including, of course, the well-known Folger Company started by William Bovee (which began in San Francisco thirty years earlier). Most of these coffee businesses were started by family groups which contributed to the growth of San Francisco.
San Francisco in the nineteenth century was ripe for the importing and roasting of coffee. The foundation for commercial production of coffee dated back to the 1820s when English planters brought coffee to Costa Rica. By the early 1840s German and Belgian planters followed with coffee plantations in Guatemala and El Salvador, two of the several Central American countries where Hills Bros. would obtain its mild coffee beans. During the Gold Rush (1849) San Francisco rapidly expanded and grew. Coffee was imported and sold, after roasting, to restaurants and hotels. Yankee gold miners and others without equipment to roast and brew their own coffee, populated "coffee houses." In 1873 two brothers, Austin Herbert and Reuben Wilmarth Hills arrived in San Francisco from their home in Rockland, Maine with their father Austin who had come to California some years earlier. Five years later in 1878 A. H. and R. W. Hills established a retail stall to sell dairy products in the Bay City Market under the name of their new partnership "Hills Bros." Their small business expanded in less than four years with the acquisition of a retail coffee store titled Arabian Coffee & Spice Mills on Fourth Street in San Francisco. In two more years (1884) still larger quarters were occupied at Sacramento and Sansome Streets. Soon after this they disposed of their retail dairy business but continued as wholesale distributors of some dairy products including butter. Their coffee was labeled "Arabian Roast"' supported by the now famous trademark design of a man in turban and beard with a flowing yellow gown. This was created by a San Francisco artist named Briggs and since then (1897) has remained as the official trademark of Hills Bros. Coffee - a lasting symbol of coffee quality. Hills Bros. dairy division was eliminated in 1908 after company destruction by the San Francisco Earthquake and Fire of 1906. By 1924 all miscellaneous products including tea, had been dropped by the company which from then on referred to itself as "coffee only."
Emphasis on the quality of the finished product has long been a major selling point in the history of Hills Bros. advertising and marketing. The company's desire to keep abreast of technological advances in coffee production is a legacy of Austin and Reuben Hills, and is reflected in the company records, in its advertising and its self-perception. It was probably 1898 when Austin Hills and Thomas Hodge, partners who managed the wholesale dairy product operations were looking for a suitable can for exporting butter that could not be manufactured in San Francisco at that time, decided to consult Norton Brothers, a progressive can manufacture company in Chicago. Whether Austin traveled to Chicago or arranged with his brother Reuben to stop off there in route to New York (where he frequently spent time at the New York Green Coffee Exchange) to present the problem to Norton Brothers, which brother made the actual contact with Norton Brothers is not important today, but the results of that visit were real. Norton Brothers had just received patents on a process for packing foods in vacuum and thought it might solve the butter problem. In short order arrangements were made for shipping cans and machinery from Chicago to San Francisco including agreement for exclusive use on the West Coast for a reasonable period. Thus, Hills Bros. butter became the first known food product to ever be packed in vacuum. Once this started Reuben Hills had the idea that what worked well with butter might also be used for coffee. Experimental vacuum-packing of coffee in butter cans supported the theory that taking the air out of coffee would keep the product fresh for indefinite periods. No time was lost in getting new cans and more machinery and in July 1900 Hills Bros. Coffee as "the original vacuum-pack" was placed on the market. With the advent of this technology Hills Bros. changed the product name from "Arabian Roast" to "Hills Bros. Highest Grade Java and Mocha Coffee" and continued with the new trademark that had been started in 1897. Vacuum-packing extended the shelf life and travel ability of the product, thus new markets, national and international, were opened.
A change in the coffee industry of America was on the way. Hills Bros. remained the pioneer of vacuum-packing for thirteen years until a similar process was adopted by M.J.B., another leading coffee company in San Francisco. Other packers on the West Coast soon followed, but it was not until after World War I that East Coast coffee producers turned to vacuum-packaging.
Production and advertising of coffee continued to change with new technology. In the late 1880s San Francisco coffee importers began to "cup test" coffee beans for quality but the majority still depended on sight and smell. Reuben Hills and a few other coffee personalities in San Francisco are credited with the cup test method of appraising coffee quality. In its new home office and plant opened in San Francisco in 1926, Hills Bros. adopted "controlled roasting" in which coffee was roasted a few pounds at a time, but continuously. Developed in 1923 under the direction of Leslie Hills and Lee Maede, company engineer, "controlled roasting" employed the use of instruments to control the temperature and speed of operations, resulting in perfect roasting control that could not be depended on from batch to batch by even the most experienced coffee roasting expert. In 1914 the partnership known as Hills Bros. was incorporated under the same name. In 1928 a sales organization was formed under the name of Hills Bros. Coffee, Incorporated, but within four to five years the parent company absorbed Hills Bros. Coffee, Incorporated and adopted its name. A second plant was built in Edgewater, New Jersey, completed in 1941 to meet the needs of the increasing growth of areas between Chicago and the East Coast.
During World War II Hills Bros. faced conservation rules restricting use of tin for coffee cans. A timely method of high-speed packing in glass jars by Owens Illinois Glass Company made it possible for Hills Bros. as well as other companies in the industry to continue vacuum-packing during this period. Price control and coffee rationing were other war time necessities to which the industry adjusted.
Hills Bros. Coffee, Incorporated passed out of family ownership in 1976 when the company was purchased by a Brazilian corporation named Copersucar. In 1983 a group of local investors in San Francisco brought ownership back to where it had started and sold the business in 1984 to Nestlé Holdings, Incorporated, (effective January 1, 1985) which handled the acquisition of several companies in the United States for Nestlé S. A. Vevey, Switzerland.
Historical note written by T., Carroll Wilson, company historian and archivist, 1993.
Related Materials:
Archives Center, National Museum of American History
NW Ayer Advertising Agency Records, NMAH.AC0059
Warshaw Collection of Business Americana, NMAH.AC0060
Princeton University Posters Collection, NMAH.AC0433
Landor Design Collection, NMAH.AC0500
Industry on Parade Film Collection, NMAH.AC0507
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, NMAH.AC0611
Fletcher and Horace Henderson Collection, NMAH.AC0797
Division of Cultural History Lantern Slides and Stereographs, NMAH.AC0945
Baltimore and Ohio Railroad Records, NMAH.AC1086
Alice Weber Photograph Albums, NMAH.AC1144
Henry "Buddy" Graf and George Cahill Vaudeville and Burlesque Collections, NMAH.AC1484
Division of Cultural History, National Museum of American History
Artifacts include coffee packaging, Golden Gate International Exposition sampling cups and saucers, a bowling shirt, and coffee cans.
Provenance:
These records were donated to the Archives Center, National Museum of American History by Hills Bros. Coffee Company, Incorporated.
Restrictions:
Collection is open for research but the negatives and audiovisual materials are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
0.49 Cubic feet (consisting of 1 box, 1 folder, 1 oversize folder, plus digital images of some collection material.)
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
1833-1891, and undated
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Umbrellas forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists of advertising cards, business cards, bills, receipts, correspondence, circulars, notices and price lists. These materials are organized by manufacturing company. The umbrella manufacturing companies represented in this collection for the most part were found in the north particularly Boston, Philadelphia and New York. Most of these companies manufactured and sold other items such as parasols, walking canes, hats (caps), fans, leather goods, lingerie and ladies silk hosiery. They also tended to import fabrics for these goods and this information is clearly stated on documents. The materials date from 1833 to 1891 with the bulk of the material originating in the first half of the 19th century. Materials not organized by manufacturing company are divided into import/export documents the largest portion of the collection, related publications and general works which include mostly visual images containing no written information.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Missing Title
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Umbrellas is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Umbrellas, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
The collection consists of five children's books about the circus, a brochure announcing the show in London, an 1873 advertisement for the Great Traveling World's Fair of Barnum's, and two scrapbooks.
Scope and Contents:
The P.T. Barnum collection consists of five children's books about the circus, a brochure announcing the show in London, an 1873 advertisement for the Great Traveling World's Fair of Barnum's, and two scrapbooks. The scrapbooks mostly contain newspaper articles, 1889 1893, as well as cartoons, pictures, and drawings of circus events and circus personalities including P.T. Barnum and James A. Bailey. Interviews of circus people, anecdotes of circus life, and techniques of training children for circus horsemanship and tigers for the ring are also a part of the scrapbook coverage.
Perhaps the most fascinating aspect of the articles is their description of the logistics of bringing 440 performers, 380 horses, 13 elephants, lions, tigers, deer, llama, camels, a bear and other animals, administrative and support staff, and 80 tons of advertising material to and from London for a 100 day run.
Biographical / Historical:
Phineas Taylor Barnum was born on July 5, 1810 in Bethel Connecticut. He worked hard as a small boy to help support the family. When Barnum was 15, his father died, leaving him almost penniless. Although he attended school irregularly, he was excellent in calculations and could drive a hard bargain. This was later referred to as his Yankee shrewdness.
In 1835 he found his true calling—show business—when he exhibited a black woman, Joice Heth, who claimed to be 161 years old and a nurse to George Washington. Barnum bought her for $1,000 and soon had his investment returned.
In 1841 Barnum obtained the American Museum in New York City, which became a famous place of amusement. He displayed exhibits which were forerunners of the sideshow, as well as performances of moral plays such as Uncle Tom's Cabin.
In November 1842, Barnum engaged Charles Stratton, whom he christened Tom Thumb. They were received by English royalty, including Queen Victoria, and other notable figures throughout Europe.
In 1850, Barnum engaged Jenny Lind and made a fortune for both of them. He lost his fortune when he speculated in the Jerome Clock Company of East Bridgeport, and regained it slowly due to multiple disasters.
About 1877, he became a partner of James A. Bailey, who started the two-ring circus in 1879. Bailey was the administrator of the Barnum and Bailey Show and was considered an excellent manager.
In March, 1882, Barnum bought Jumbo from the London Zoo for $10,000. Jumbo was a very popular elephant with the English people, who resented Barnum's purchase and subsequent export of Jumbo to the United States. After the circus's trip to London in 1890, which was a tremendous success, the English forgave Barnum. Jumbo met an untimely death in 1885. His bones went to the Smithsonian and the stuffed hide to the Barnum Museum of Natural History at Tufts College. Barnum had given the Museum to Tufts in 1884 and contributed a $55,000 stone building to the institution.
In November, 1889, Barnum brought his circus to London for fourteen weeks. He could not stay longer because the show had obligations in the United States. Other Europeans hoped to have the show visit their countries, but Barnum said the logistics and the railway tunnels prevented it.
Notices of the Circus coming to London were plastered all over England, with advertising techniques never before seen by the English. The Show, called the Great Moral Show in England, was considered more stupendous than the Wild West Show with Buffalo Bill, which had recently been shown in London, as well. About 30,000 people a day came and many others were turned away. The Circus took in $900,000, but had large expenses with over 1,800 staff on the payroll.
Barnum himself was a great hit in England. Most of the English royalty attended his circus, many more than once. Queen Victoria requested a private showing but did not receive one, and therefore never saw the show. Even the elderly Gladstone attended. It was said that the English liked audacity, Americans who were not a toady and who offered pleasure, all of which described Barnum. It is also interesting that Barnum supported Irish Home Rule while he was in England.
Barnum was a genius in public relations for himself and his enterprises. He was a great believer in the power of advertising, and made it his business to be talked about. He liked to say that his name did not have to appear beneath his picture because everyone knew him.
Barnum loved children and was known as "The Children's Friend." He often went to the show's matinees to be with the children and talk to them. He gave generously to the Children's Aid Society and made it a beneficiary of a percentage of the show's profit after his death.
With regard to religious and political beliefs, Barnum was a Universalist who believed in the salvation of all men. He was originally a Democrat, but became a Republican because he was a Union supporter. He was elected to the Connecticut General Assembly four times, where he advocated the rights of individuals against railway monopolies. He was also Mayor of Bridgeport, Connecticut, and during his time in office brought many businesses to the town and invested in local real estate. He established a system of building houses and sold them to working people on long payments and low interest rates; he also gave the land which became Seaside Park to the community of Bridgeport.
Barnum was married twice, the second time in 1874 to an English woman who was half his age. He had three daughters by his first wife, and his two grandsons were his only male heirs. In 1883, he made his first will so "no business cares should devolve upon his wife at his death." He left the management of his interests to his grandson, Clinton H. Seeley whom he required to change his name to Clinton Barnum Seeley; he had previously made an agreement with Bailey for the Barnum and Bailey Show to continue for 50 years.
Barnum had a reputation for giving everyone their full money's worth. He acknowledged the unreality of some of his attractions with frankness in his autobiography, but he said he was not a humbug; he was just a showman who gave the public what it wanted. He claimed he never pretended to be more than that. After Bailey implemented the two ring circus in 1879, and subsequently a third ring, people complained that they were being given more than their money's worth with so many activities going on simultaneously.
In the interviews and stories about the Barnum and Bailey Circus, it was evident that the circus people had strong training and excellent discipline. But some backstage interviews revealed low ages, poor boarding house food, bad dressing rooms, and strict discipline, with fines often meted out for slight infractions of the rules. The treatment of the animals also was questioned. Bailey reported that 38 horses had to be killed because they had been injured during the hippodrome race in the Nero act of the show.
P.T. Barnum was involved in four lines of entertainment: (a) circus; (b) museum of curiosities; (c) theatrical (he produced plays and helped several actors and actresses get their start); and (d) musical impresario with Jenny Lind.
Barnum was known as a great story teller. He enjoyed playing jokes on himself and others. He died on April 7, 1891 at 80 years and nine months.
Provenance:
Immediate source of acquisition unknown.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
12.77 Cubic feet (consisting of 26.5 boxes, 1 folder, 7 oversize folders, 2 map case folders, 1 flat box (partial), plus digital images of some collection material.)
Type:
Collection descriptions
Archival materials
Print advertising
Periodicals
Publications
Advertising cards
Advertising mail
Printed ephemera
Patterns
Catalogues
Designs (textile)
Sales catalogs
Business cards
Legal records
Contracts
Textiles
Trade catalogs
Exhibition catalogs
Advertising
Advertisements
Mail order catalogs
Business records
Designs
Printed material
Labels
Instructional materials
Trademarks
Legal documents
Trade cards
Legislation (legal concepts)
Ephemera
Samples
Manuals
Sample books
Design patents
Advertising fliers
Illustrations
Catalogs
Sales letters
Business letters
Correspondence
Manufacturers' catalogs
Commercial correspondence
Letterheads
Invoices
Photographs
Sales records
Printed materials
Fabrics
Trade literature
Business ephemera
Receipts
Commercial catalogs
Date:
1784-1970
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material is concentrated on the 19th century United States textile manufacture and trade, and the sale of textiles in the form of bale, bolt, roll, and fabric to commercial vendors or consumers as source material to make other goods. The first series contains day-to-day records of dealers and vendors, plus advertising and marketing material. Artisan and home production of goods are virtually not covered but are a couple of incidental publications related to arts, crafts (rugs, weaving, looms), and more refined work such as tapestry. The import/export of textiles is well represented with a large volume of records, which may also provide some insight into the shipping industry.
There is not much on the infrastructure of the industry in the way of directories, trade journals, trade associations, along with manufacturing and plants, though there are a few examples of each. There are virtually no catalogues, except for a few thin ones that were filed by company name. While not extensive, the sample books and swatches offer a glimpse into product lines. Material types offers limited, specific information on certain varieties such as cotton, wool, linen, rayon, etc. Thread might be incidentally present but is not specifically included since there is already a dedicated subject category for it.
There is a healthy sampling of product labels. A handful of intellectual property related documents cover protections of designs, plus patents and trademarks. There is a small bulk of publications related to tariffs and the wool industry.
Clothing patterns, home economics, sewing and seamstresses, household use of textiles (furniture covering, as a cleaning tool, bedding/pillows, etc.) are not covered within this category. Researchers should also look at any of a number of other Warshaw categories, particularly those related to clothing, hosiery, dry goods, furniture, curtains, etc. for period popularity of certain materials and patterns.
Arrangement:
Textiles is arranged in three subseries.
Business Records and Marketing Material
Genre
Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Missing Title
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Textiles is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Textiles, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
4.38 Cubic feet (consisting of 9.5 boxes, 4 oversize folders, 1 map case folder.)
Type:
Collection descriptions
Archival materials
Business cards
Advertising cards
Advertisements
Business letters
Legal documents
Caricatures
Publications
Printed material
Letterheads
Technical manuals
Receipts
Design patents
Patents
Manuals
Advertising fliers
Advertising
Reports
Printed ephemera
Ephemera
Printed materials
Business records
Technical reports
Periodicals
Commercial correspondence
Business ephemera
Photographs
Newsletters
Illustrations
Print advertising
Invoices
Correspondence
Advertising mail
Date:
1838-1981
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Petroleum forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
The subject category Petroleum relates to the manufacturing, refining, and sales of petroleum and other oil-based products including use in motors, spindles machinery, cylinders and by painters
Within these materials there exists producer and supplier overlap with other fuel, oil, and lubricant product lines such as linseed, rosin, whale, and refined vegetable oils. See also subject categories Automobile Industry, Aviation, Coal, Engines, Gas, Oils and Lubricants, plus other related topics, as applicable.
Petroleum includes business records, serial publications, guides and histories of specific companies, patents, images, realia, as well as widely-varied subject records. Business records also include import and export documentation and records of patents. Oversize material included with the series comprises of additional serial publications and business records.
Material related to specific subject areas provide overviews of several subjects pertaining to the petroleum industry. This includes the general history of the petroleum industry, chemistry and science related aspects of oil recovery and production, and literature about aspects of the petroleum trade intended for tradesmen. Materials extend to gas and electric companies, the automobile, aviation, and maritime industries, as well as addressing issues within the oil recovery trade such as procedures, storage equipment, and balancing safety and cost considerations.
No particular depth is present for any singular subtopic though Petroleum offers a breadth of general information about various aspects of the petroleum and its related industries.
Arrangement:
Petroleum is arranged in three series.
Business Records and Marketing Material
Genre
Subject
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Petroleum is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
advertising -- Petroleum industry and trade Search this
Genre/Form:
Business cards
Advertising cards
Advertisements
Business letters
Legal documents
Caricatures
Publications -- Business
Printed material
Letterheads
Technical manuals -- 20th century
Receipts
Design patents
Patents
Manuals
Advertising fliers
Advertising
Reports
Printed ephemera
Ephemera
Printed materials
Business records
Technical reports
Periodicals
Commercial correspondence
Publications
Business ephemera
Photographs
Newsletters
Illustrations
Print advertising
Invoices
Correspondence
Advertising mail
Citation:
Warshaw Collection of Business Americana Subject Categories: Petroleum, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Jacques Seligmann & Co. records, 1904-1978, bulk 1913-1974. Archives of American Art, Smithsonian Institution.
Sponsor:
Processing of the collection was funded by the Getty Grant Program; digitization of the collection was funded by the Samuel H. Kress Foundation and the Terra Foundation for American Art. Glass plate negatives in this collection were digitized in 2019 with funding provided by the Smithsonian Women's Committee.
National Museum of American History (U.S.). Division of Agriculture Search this
Extent:
1 Item (ink on paper., 9.3" x 7.5")
Container:
Box 1, Folder 2
Type:
Archival materials
Fliers (printed matter)
Date:
October 1, 1805
Scope and Contents:
Provides information about shiping quarantine regulations and prices for commodities.
Local Numbers:
AC0272-0000001 (AC scan)
Collection Restrictions:
The collection is open for research use.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Materials in this category document the commercial lumber trade of both raw and finished material by producers, dealers, and wholesalers. The application of lumber in residential and commercial building is well-represented, as well as other uses such as infrastructure use in railroad ties, telephones, and marine building.
Documents include receipts and invoices, correspondence, a lumber account book, advertisements, association documents, business cards, caricature, images, import/ export documents, legal documents, patents, preservation, price lists, product samples, publications, shipping and receiving documents, and trade literature.
No extensive runs or complete records exist for any single company or brand, and there is no detailed information for any single subtopic though some publications may provide general and historical overviews of a person, company, or facet of industry.
Arrangement:
The collection is arranged into three subseries.
Series 1: Business Records and Marketing Material, 1790-1930
Thomson, L. & Co., Wholesale Lumber Dealers, Albany, NY
Timber Engineering Company
Timber Structure Inc.
Towner, B.A. & Son, Wholesale Lumber Dealers, Albany, NY
Upson Company
Towner, J.O. & Co., Wholesale Lumber Dealers, Albany, NY
Trask & Clark Wholesale Dealers, Woonsocket
Tucker & Kelly , Wholesale Lumber Dealers, Albany, NY
Turck, William Wholesale & Retail Lumber Co.
Uhler, Peter Timber Manufacturer, Easton, PA
United States Gypsum Company
United States Plywood Co.
Vandemark, S. & Sons
Vanderbilt & Hopkins, Dealers and Manufacturers of Lumber
Vanderbeek & Sons
Vandenburg, H.L. & Co.
Valley Tie & Timber Co.
Veneer Assn.
Virginia Tie & Lumber Co., Virginia
Vose, Rodney, Lumber Merchant & Forwarder
Ward, J.C. & Son
West Coast Lumberman's Assn., Seattle, Washington
Weyerhaeuser Forest Products
White, John T. & Son, Philadelphia, PA
White, Loveland, & Co.
Whitney, Baxter D. & Son, Inc., Wichendon, MA
White Pine
Whitney, C.D. Jr. & Co., Wholesale Lumber Dealers, Albany, NY
Williams, C.P. & Co., Wholesale Lumber Dealers, Albany, NY
Williams, J.J. & F.H., Lumber Merchants, Philadelphia, PA
Williams, R.D. & J.J. , Lumber Merchants, Philadelphia, PA
Williamsport & Philade Lumber Co., Philadelphia, PA
Williamstown and Redfield, Railroad & Forest Co.
Wisconsin Valley Lumbermen's Association
Wood, Joshua Lumber Co., New York
Wood Preserving Co., New York
Yellow Pine Commission Lumber De3alers, Brooklyn, NY
Yellow Pine Manufacturers' Association, St. Louis, MO
Young, A., & P.B. Wholesalers and Retail Dealers, Hiram, Maine
Young, B.E. & Co. Lumber Dealers, Annandale, NJ
Youngs & Corley Lumber Dealers & Box Makers, New York
Zellerbach Corp.
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Lumber Trade and Industry is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Lumber Trade and Industry, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
4.56 Cubic feet (consisting of 10 boxes, 1 folder, 1 oversize folder, 1 map case folder.)
Type:
Collection descriptions
Archival materials
Ephemera
Printed ephemera
Sales letters
Business cards
Trade catalogs
Trade literature
Sales catalogs
Sales records
Manufacturers' catalogs
Publications
Receipts
Commercial catalogs
Surveying instruments
Trade cards
Catalogs
Manuals
Invoices
Business ephemera
Advertisements
Mail order catalogs
Advertising cards
Advertising
Advertising mail
Business records
Print advertising
Business letters
Correspondence
Letterheads
Periodicals
Advertising fliers
Catalogues
Printed material
Date:
circa 1800-1965
bulk 1830-1930
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Instruments forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
The Instrument category covers devices and tools used in arts and sciences, including but not limited to architecture, biology, medicine, geography, physics, chemistry and related laboratory investigation, navigation, in industry with machinery, astronomy, and a variety of optics including reading glasses. An emphasis on engineering and survey work is evident in the volume of Drawing and Surveying catalogues present.
Materials include a small sampling of business records, particular invoices and receipts, with also some advertisement, correspondence, financials, import/export documents. The bulk of material is comprised of product catalogues, many with detailed descriptions, specifications, and illustrations, plus pricing information. A number of catalogues are in German. A small portion of the catalogues are not instruments per se, but are accompaniments used with instruments. For example, specimen slides for microscopes. A few company publications are present as well. Several guides on the use of or history of some apparatus are present, as are a few stand-alone illustrations, though most catalogues are heavily illustrated.
No extensive runs or complete records exist for any single company, brand, and no particular depth is present for any singular subtopic though some publications may provide general and historical overviews of a person, company, or facet of industry. Separate folders were used for a few companies which have a small bulk of material. Companies of note: Bausch & Lomb, Sperry Corporation and Wheelco Instrument Company.
With the industries and trades represented in this category, there is overlap with Hardware, Tools, and Mensuration.
Arrangement:
Instruments is arranged in two subseries. Researchers are advised to look both under the company name and under the category of catalogue of products it produces.
Business Records and Marketing Material
Genre
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Instruments is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Instruments, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
A cloth-bound album containing twelve (12) watercolor paintings on pith paper. The paintings depict various modes of corporal punishment. The Chinese title, Xing ren zhuang ren, or "Punishment with Strong Sword Blades" is apparently figurative, for the twelve drawings in this collection depict punishments other than those by the sword. Included with the album are two sets of explanatory notes written by the donor and/or a United States National Museum curator or clerk. The two sets of notes have slight differences.
Please note that the contents of the collection and the language and terminology used reflect the context and culture of the time of its creation. As an historical document, its contents may be at odds with contemporary views and terminology and considered offensive today. The information within this collection does not reflect the views of the Smithsonian Institution or National Anthropological Archives, but is available in its original form to facilitate research.
Historical Note:
Chinese export watercolors were painted in the port cities of China for sale to western customers in the late 18th and 19th centuries. Many of the watercolors were done in sets such as trades, domestic interiors and gardens, boats, birds, mandarins, and punishments.
Local Numbers:
USNM Accession Number: 4505
USNM Catalog Number: 21249
Variant Titles:
Punishment with strong sword blades
Xing ren zhuang ren
Provenance:
The album was donated to the United States National Museum by Charles H. Morse of the U. S. Pension Office in 1876. A note indicates that it was "procured from China in 1825." The album and accompanying notes were transferred from the object collections of the Department of Anthropology to the National Anthropological Archives by Chang-su Houchins in February 1985.
A set of ten (10) watercolor paintings on pith paper.
The following are descriptions of the pictures that are copied from an accompanying sheet:
(1) harvesting rice--the cycles in the farmers' hands are made of iron and palm wood
(2) carrying sheaves of rice to be thrashed
(3) threshing rice--the flail used is made of palm wood and bamboo
(4) sweeping the rice grain together in order to have it sifted
(5) sifting the rice--the woman represented uses a wooden dipper in order to put a small amount of rice in a hulling mill at a time
(6) bolting the rice flour
(7) showing samples to customer
(8) selling rice shoots to commission merchant
(9) a rice merchant and his attendant
(10) carrying rice to be weighed
Please note that the contents of the collection and the language and terminology used reflect the context and culture of the time of its creation. As an historical document, its contents may be at odds with contemporary views and terminology and considered offensive today. The information within this collection does not reflect the views of the Smithsonian Institution or National Anthropological Archives, but is available in its original form to facilitate research.
Historical Note:
Chinese export watercolors were painted in the port cities of China for sale to western customers in the late 18th and 19th centuries. Many of the watercolors were done in sets such as trades, domestic interiors and gardens, boats, birds, mandarins, and punishments.
Local Numbers:
NAA INV 10000081
Variant title:
Illustrations of the rice industry
Provenance:
Received by the United States National Museum from Foster Jennings through exchange, August 20, 1893. Transferred from the object collections of the Department of Anthropology to the National Anthropological Archives by Chang-su Houchins, August 1986.
![View Warshaw Collection of Business Americana Subject Categories: Steamboats [Ships, Boats, and Vessels] digital asset: Finding aid](https://ids.si.edu/ids/deliveryService?max=120&id=https://sirismm.si.edu/siris/findingaid.gif "Finding aid")
