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The "Pepsi Generation" Oral History and Documentation Collection

Topic:
Pepsi-Cola World
Pepsi-Cola (soft drink)
Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Ambiguity in advertising  Search this
Marketing  Search this
Music in advertising  Search this
Prize contests in advertising  Search this
Broadcast advertising  Search this
advertising -- Beverages -- 1930-1990  Search this
Advertising writing  Search this
Television advertising  Search this
Product demonstrations  Search this
Youth-oriented advertising  Search this
Slogans  Search this
Genre/Form:
Audiocassettes
Commercials
Interviews -- 1980-2000
Oral history
Videotapes
Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8642412ae-81a3-4bd2-8080-c1a3ce4f732f
EDAN-URL:
ead_collection:sova-nmah-ac-0111
Online Media:

Dog Wash

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80ec916b3-ec00-423b-a536-7b0177edd32c
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref100

Dueling Soccer

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8532c4753-ac11-4f58-9e60-030741eeec7e
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref101

Spanish Folklore Festival

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f660d199-19ce-482f-8bc7-406c2f9e9360
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref103

Sweet Fifteen

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8bee83b32-c81b-4df0-b3b6-86090cde78b6
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref104

Mud Football

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b2dd6ef6-eb56-477b-87d1-8e2544e42da6
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref106

Mud Football

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ed88ee1d-9743-4e81-9b08-7fae0054cd02
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref107

Couples

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84114e353-c8f6-4350-b7a4-6aaff73b657c
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref108

Dancing

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81f4ad5ad-7688-4238-97ce-5fcd1bb8b624
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref109

Dancing

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8f840c53d-72d4-4016-b542-d80acf782fc7
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref110

Children

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8758ea494-5cc9-4a60-be1e-cdeb80f63ec2
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref111

Kids

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a7e47d4f-ceb8-41aa-a769-f60e1d20f3a3
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref112

Ball

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84f3a7c12-5ebe-47d0-bf34-60306c2722e5
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref113

Spaceship

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c99ca6ee-a18c-4015-a834-75f3211932b8
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref115

Spaceship

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep83f166c82-fdd3-49e9-a748-0f05b2a15171
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref116

Reflections

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep87a6df1d2-76b9-40d1-8b06-46945fb7bad4
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref117

Basement Visitor

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85de03758-96cd-4a68-ae7f-1643bf8133d5
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref118

Shark

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8643faf82-a5d1-4a41-b983-a69f92bae69a
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref119

Sound Truck

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep847e95e34-016d-408b-a185-157af60fddcb
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref120

Sound Truck

Collection Creator:
Ellsworth, Scott, Dr.  Search this
Archives Center, National Museum of American History  Search this
Container:
Box 28, Reel 2
Type:
Archival materials
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
The "Pepsi Generation" Oral History and Documentation Collection / Series 4: Pepsi-Cola Video / 4.1: Reference Videos / Pepsi-Cola American Television Commercials- Reel 2
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep870ccd945-c6a0-4fd2-9df8-990d30009e8e
EDAN-URL:
ead_component:sova-nmah-ac-0111-ref121

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