Quotes and excerpts must be cited as follows: Oral History interview with Hope Makler, 1989 November 28. Archives of American Art, Smithsonian Institution.
An interview of Edna Andrade conducted 1987 April 1-29, by Patricia Likos, for the Archives of American Art.
Andrade speaks of her upbringing in Virginia, her education at the Pennsylvania Academy of the Fine Arts in the 1930s under Daniel Garber, Henry McCarter, and George Harding; visiting the Barnes Foundation; her travels in Europe and Egypt and living and working as a teacher and a graphic designer in New Orleans, Washington, and Philadelphia. She discusses the influence of the Bauhaus and Paul Klee on her work and teaching, her marriage to C. Preston Andrade, working in the training and education division of the Office of Strategic Services during World War II, the shift in her work from realism to abstraction, her associations with the Easthampton Gallery in New York and the Marian Locks Gallery in Philadelphia, and changes in the Philadelphia art scene. She recalls Violet Oakley.
Biographical / Historical:
Edna W. Andrade (1917-2008) was a painter from Philadelphia, Pennsylvania.
General:
Originally recorded on 4 sound cassettes. Reformatted in 2010 as 7 digital wav files. Duration is 3 hrs., 31 minutes.
Provenance:
These interviews are part of the Archives' Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and others.
Occupation:
Painters -- Pennsylvania -- Philadelphia Search this
Educators -- Pennsylvania -- Philadelphia Search this
An interview of Roswell Weidner conducted 1989 July 20-27, by Marina Pacini, for the Archives of American Art Philadelphia Project. Weidner discusses his early life, education, and art training at the Pennsylvania Academy of the Fine Arts, first at the school at Chester Springs, and later at the main school in Philadelphia. He discusses the programs at both schools, and recalls some of the faculty members, including Roy Nuse, Albert Laessle, George Harding, Joseph Pierson, Francis Speight, Daniel Garber, and Henry McCarter. He discusses the courses, exhibitions, and the competitions for traveling scholarships. He also discusses his study at the Barnes Foundation with Violette De Mazia and Angelo Pinto. After leaving the Academy, he joined the National Youth Administration and then transferred to the WPA with the Museum Extension, the Painting Project and the Print Project. He speaks of his work for each of these programs, their administration, and some of the individuals involved including Dox Thrash. He recalls Mary Curran and the efforts made by Albert Barnes to have her removed as head of the Painting Project. Weidner discusses his fifty years as a teacher at the Academy, beginning in 1939, and the changes in the institution since then, including the introduction of printmaking, the growth of abstraction, the hiring of women and black instructors, and other changes. He speaks of his wife, Marilyn Kemp Weidner, a paper conservator, and the development of her practice, as well as his own future work.
Biographical / Historical:
Roswell T. Weidner (1911-1999) was a painter and educator from Philadelphia, Pennsylvania.
General:
Originally recorded on 3 sound cassettes. Reformatted in 2010 as 6 digital wav files. Duration is 4 hr.; 18 min.
Provenance:
These interviews are part of the Archives' Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and others.
An interview of Hope Makler conducted 1989 November 28, by Marina Pacini for the Archives of American Art Philadelphia Project. Makler speaks of her art education at the Barnes Foundation and at the University of Pennsylvania; opening the Makler Gallery in Philadelphia in 1960; working with New York City galleries such as Andre Emmerich and Frank Perls to bring the work of such artists as Milton Avery, Jacques Lipchitz and Alexander Calder to Philadelphia; and the Philadelphia gallery scene.
Biographical / Historical:
Hope Welsh Makler (1924-2013) was an art dealer from Philadelphia, Pennsylvania.
General:
Originally recorded on 1 sound cassette. Reformatted in 2010 as 2 digital wav files. Duration is 1 hr., 13 min.
Provenance:
This interview is part of the Archives' Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and others.
Restrictions:
Transcript: Patrons must use microfilm copy.
Occupation:
Art dealers -- Pennsylvania -- Philadelphia Search this
The papers of government arts administrator and novelist Livingston L. Biddle, Jr. (1918-2002) measure 40.2 linear feet and date from circa 1940 to 2002. The papers are comprised of biographical materials, correspondence, interviews, writings, numerous files reflecting his work to establish the National Endowment for the Arts (NEA), political committee files, personal legal records, printed materials, scrapbooks, and photographs. Throughout the collection are video and sound recordings.
Scope and Contents:
The papers of government arts administrator and novelist Livingston L. Biddle, Jr. (1918-2002) measure 40.2 linear feet and date from circa 1940 to 2002. The papers are comprised of biographical materials, correspondence, interviews, writings, numerous files reflecting his work to establish the National Endowment for the Arts (NEA), political committee files, personal legal records, printed materials, scrapbooks, and photographs. Throughout the collection are video and sound recordings.
Biographical materials consist of awards; diplomas; genealogy records; resumes; and files for Biddle's work at Fordham, his nomination for the National Medal of Arts award, and about his second wife Catharina Baart. Correspondence is with family, friends, and professional and political contacts such as Jane Alexander, President Jimmy Carter, Armand Hammer, Nancy Hanks, Edward Kennedy, Lady Bird Johnson, Sandra Day O'Connor, Claiborne Pell, Robert Rauschenberg, Slava Rostropovich, and others.
Interviews with Biddle include transcripts, four sound recordings, and two video recordings of Biddle with R.A. Davis, Bob Edwards, Peter Jessup, Susan King, Bob Schieffer, and Louann Temple.
Among the writings are journals, articles, poetry, speech notes, manuscript drafts of Our Government and the Arts: A Perspective from the Inside and Sam Bentley's Island, one video recording of "Art/Work/USA" by Barbara Rose, and one sound recording of a film introduction entitled "The Eagle".
Files concerning the establishment and early years of the National Endowment of the Arts consist of correspondence; congressional briefing books, committee files, and reports; financial material; drafts of the National Foundation on the Arts and Humanities Act of 1965; one sound reel titled "Swearing-In of L.L. Biddle, Jr.," and three video recordings. Additional files concerning Biddle's work for congressional committees and political campaigns include correspondence, meeting agendas and notes, and printed material concerning multiple arts organizations and the political campaigns for Jimmy Carter, Walter Mondale, and Claiborne Pell. Family and real estate records, a partnership agreement, and will are in personal legal records.
Printed materials include booklets, clippings, event invitations and programs, flyers, magazines and journals, and posters autographed by Jacob Lawrence, Fritz Scholder, and John Glenn. Additionally, one commercial sound cassette recordings of National Public Radio's program Performance Today is also found. Two mixed-media scrapbooks contain memorabilia from Biddle's professional life and international travel.
Photographs are of family, travel, and friends and colleagues at various events. Six video recordings are home movies of Bryn Mawr and documentaries about St. Katherine Drexel. Artwork in the form of pencil and watercolor sketches is by Ruth Asawa Lanier, Barb Maxwell, Pat Oliphant, James Rosenquist, and Howard N. Watson.
Arrangement:
The collection is arranged as 11 series.
Missing Title
Series 1: Biographical Material, circa 1950-2002 (2.5 linear; Box 1-3, 41, OV 43)
Series 2: Correspondence, 1956-2001 (2 linear feet; Boxes 3-5)
Series 3: Interviews, 1978-2002 (0.5 linear feet; Boxes 5-6)
Series 4: Writings, 1940-2002 (12 linear feet; Boxes 6-18)
Series 5: National Endowment for the Arts, 1964-2000 (10 linear feet; Boxes 18-27, 42)
Series 6: Committees and Political Campaigns, 1944-2001 (3.5 linear feet; Boxes 27-30)
Series 7: Personal Legal Records, 1952-1986 (1 linear foot; Boxes 30-31)
Series 8: Printed Materials, circa 1950-2000 (3.5 linear feet; Boxes 31-34, 41, OV 44)
Series 9: Scrapbooks, 1970-1998 (0.3 linear feet; Boxes 34, 42)
Series 10: Photographs and Video Recordings, circa 1950-2002 (4.6 linear feet: Boxes 34-40, OV 44)
Series 11: Artwork, 1976-1989 (0.3 linear feet; Box 40, OV 44)
Biographical / Historical:
Livingston L. Biddle, Jr. (1918-2002) was a federal government arts administrator and novelist active in Philadelphia, Pennsylvania and Washington, D.C.
Livingston L. Biddle was born in Bryn Mawr, Pennsylvania in 1918 to a distinguished and wealthy family. He graduated from Princeton University in 1940. During World War II, Biddle volunteered as an ambulance driver in Africa for the American Field Services.
While working as a special assistant to Rhode Island Democratic Senator Claiborne Pell in the 1960s, Biddle drafted the legislation for the National Foundation on the Arts and Humanities Act of 1965, which led to the creation of the National Endowment of the Arts (NEA) one year later. Biddle served as deputy chairman of the NEA from 1966 to 1967, as congressional liaison director in 1975, and as chairman from 1977 to 1981. In 1976, he served as director of the Congressional Subcommittee on Education, Arts, and Humanities.
Also a writer, Biddle wrote four novels, all set in Philadelphia, including Sam Bentley's Island published in 1961. From 1968 to 1970, he was a professor and chairman of Fordham University's arts division. Biddle also published a non-fiction book about his experiences establishing and working for the National Endowment for the Arts (NEA) titled Our Government and the Arts: A Perspective from the Inside in 1988.
Biddle married artist Catharina Baart in 1973 after his first wife, Cordelia Frances Fenton, died in 1972. Biddle died in Washington, D.C. in 2002.
Provenance:
The Livingston L. Biddle, Jr. papers were donated in 2013 by Thomas O'Callaghan, a close friend of Biddle's who inherited the papers.
Restrictions:
Use of original papers requires an appointment and is limited to the Washington, D.C. Research Center. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
An interview of Estelle Gross conducted 1989 Apr. 5, by Marina Pacini, for the Archives of American Art Philadelphia Project.
Gross speaks of her background and education; opening the Gross McCleaf Gallery in Philadelphia; the artists represented, including Larry Day, Edith Emerson, Violet Oakley, Humbert Howard, Jimmy Lueders, Jane Piper, Carroll Tyson, Roswell Weidner, Harold Weston, Arthur B. Carles, and Hobson Pittman; the Philadelphia art scene including other galleries, the art press, collectors and changes over the past twenty years. Gross also discusses her studies under Hobson Pittman.
Biographical / Historical:
Estelle Shane Gross (1929-1992) was a gallery director of Philadelphia, Pa.
Provenance:
This interview is part of the Archives' Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and others.
Restrictions:
Transcript: Patrons must use microfilm copy.
Occupation:
Gallery directors -- Pennsylvania -- Philadelphia Search this
Genre/Form:
Sound recordings
Interviews
Sponsor:
Funding for the digital preservation of this interview was provided by a grant from the Save America's Treasures Program of the National Park Service.
The papers of librarian, curator, and photographer Paul Vanderbilt (1905-1992) measure 25.2 linear feet and date from 1854 to 1992 with the bulk of the material dating from 1945 to 1992. The papers are comprised of biographical materials, personal and business correspondence, interviews, writings and notes, fourteen diaries and two diary fragments, reference and project files, photographic materials, sound recordings, and professional files.
Scope and Contents:
The papers of librarian, curator, and photographer Paul Vanderbilt (1905-1992) measure 25.2 linear feet and date from 1854 to 1992 with the bulk of the material dating from 1945 to 1992. The papers are comprised of biographical materials, personal and business correspondence, interviews, writings and notes, fourteen diaries and two diary fragments, reference and project files, photographic materials, sound recordings, and professional files.
Biographical materials include seven appointment books, family letters and documents, and an honorary degree from the University of Wisconsin.
Vanderbilt's correspondence is with colleagues, and organizations including Dorothea Lange, Beaumont Newhall, Roy Stryker, and Julia Vanderbilt.
Sound recordings of interviews of Vanderbilt conducted by Mary North Allen, Barbara Crane, Carl Haywood, Jack Holzhueter, and Jane Plunkett. Other recordings are of Vanderbilt discussing his personal and professional life.
Writings by Paul Vanderbilt include drafts of Between the Landscape and its Other, poems, lectures, student papers, and notes on a variety of subjects. Writings by others are found for William Blake, Gregory Conniff, Woody Guthrie, Michael Lesy, Arnold R. Pilling, Jesse H. Shera, and Roy Stryker.
Fourteen of Vanderbilt's personal diaries and two diary fragments date from 1926 to 1990.
Reference files consist of printed materials on art, art historians, book reviews, library and information studies, photography and microphotography techniques, and other themes of interest to Vanderbilt. Project files include material from Vanderbilt's various projects, including a guide to the iconography of Iran, the reclassification of FSA photographs, and the Union Library Catalog of Philadelphia.
Included in professional files are administrative records, correspondence, exhibition files, project files, printed material, and research files created during Vanderbilt's career at the Library of Congress, Graphic History Society, State Historical Society of Wisconsin, Philadelphia Museum of Art, and the Farm Security Administration. Also found are materials for Vanderbilt's work as a consultant for several organizations, lecture documents, and art-related workshops.
Photographs are by and of Paul Vanderbilt, the staff of the Library of Congress, and George Talbot. Negatives include images for the Farm Security Administration. Bibliography cards and photographs of artwork from the Library of Congress can be found on microfilm reels within the collection.
Also found are fourteen unidentified sound recordings.
Arrangement:
The collection is arranged as 10 series.
Missing Title
Series 1: Biographical Materials, 1894-1992 (0.5 linear feet; Box 1)
Series 2: Correspondence, 1933-1992 (1.5 linear feet; Box 1-2)
Series 3: Interviews, 1967-1992 (1.5 linear feet; Box 2-4)
Series 4: Writings and Notes, 1887-1992 (4.0 linear feet; Box 4-8)
Series 5: Diaries, 1926-1990 (0.5 linear feet; Box 8)
Series 6: Reference Files, 1877-1992 (2.5 linear feet; Box 8-10, 26)
Series 7: Project Files, 1935-1990 (3.0 linear feet; Box 10-13)
Series 8: Professional Files, 1854-1991 (11.7 linear feet; Box 13-24)
Series 9: Photographic Materials, 1912-1980s (0.5 linear feet; Box 24)
Series 10: Sound Recordings, circa 1980s (0.5 linear feet; Box 24-25)
Biographical / Historical:
Paul Vanderbilt (1905-1992) was a librarian, curator, and photographer active in Philadelphia, Pennsylvania, Washington, D.C. and Madison, Wisconsin.
Paul Vanderbilt was born in Cambridge, Massachusetts and educated in Germany, Switzerland, and Massachusetts. He attended Amherst College from 1923 to 1925 before transferring to Harvard where he graduated with a BA in art history in 1927. After graduation, Vanderbilt traveled to Europe where he studied at the American School of Librarianship in Paris and the Institut de Psychologie Bibliogique in Lausanne. In 1929, he returned to the United States and became a librarian at the Philadelphia Museum of Art and director of the Union Library Catalog project for the Philadelphia area.
In 1941 Vanderbilt began working under Roy Stryker cataloging the extensive photographic survey collection of the Farm Security Administration and U.S. Office of War Information. The collection is a rich resource of images of American life between 1935 and 1944. In 1943, the FSA photograph collection was transferred to the Library of Congress and Vanderbilt went with it as the curator of the newly formed Prints and Photographs Division, eventually becoming the Division chief of fine arts.
During the early 1950s, Vanderbilt also served as the director of the Graphic History Society of America. There he published a quarterly bulletin Eye to Eye and developed a guide to iconography in Iran. In 1954, he became the Curator of Iconographic Collections at the State Historical Society of Wisconsin and worked there until he retired in 1972.
Vanderbilt remained active after retirement. He became an artist-in-residence at the Apeiron Workshops, worked as a photographer for the Seagram courthouse project and the George Eastman House, and was a presenter at multiple conferences. Vanderbilt devoted much of his later life to working on his book titled Between the Landscape and its Other which was published posthumously after Vanderbilt's death in 1992.
Related Materials:
Also found at the Archives of American Art is an oral history interview with Paul Vanderbilt conducted by Richard Doud on November 10, 1964.
Provenance:
The collection was donated in 1981 by Paul Vanderbilt and in 1993 by his estate through John W. Winn, executor.
Restrictions:
Use of original papers requires an appointment and is limited to the Washington, D.C. Research Center. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
The Literary Corner: Introduction to Afro-American Essays with Sarah Fabio and Thomas Schick (side a) / Introduction to African English Drama with Brooks Robinson (side b)
Title:
Cassette tape with two episodes of the Literary Corner radio program
Collection of the Smithsonian National Museum of African American History and Culture, Contributed in memory of Professor Sarah Webster Fabio (1928-1979), poet, educator, Black Arts Movement icon, and one of the Literary Corner's analysts.
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also
includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.
Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.
Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.
Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.
The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.
Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.
Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.
Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.
Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.
Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.
Series 6, Film and Video Commercials, 1967-1970,
Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.
Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information
NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.
Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.
Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.
The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.
Also included is talent information and log sheets relating to the storage of the commercials.
Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.
Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.
National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs
Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.
Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.
Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).
Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.
Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.
Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.
Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.
Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.
Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.
Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).
Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.
Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.
Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."
Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.
Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924
Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.
Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.
Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.
Series 17, Business Records, circa 1885-1990s
Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.
Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated
Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.
Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.
Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.
Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).
Subseries 18.1, Advertising Service Agreements, 1918-1982
Subseries 18.2, Bylaw Materials, 1969-1972
Subseries 18.3, Copyright Claims, 1962-1969
Subseries 18.4, Correspondence, 1928-1933
Subseries 18.5, International Office Correspondence, 1947-1948
Subseries 18.6, Dissolution of Trusts, 1934-1937
Subseries 18.7, Stock Information, 1934-1974
Subseries 18.8, Agreements between Partners, 1911-1916
Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s
Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.
Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.
Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.
Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.
Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.
Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.
Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.
Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.
Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001
Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.
Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.
Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.
Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.
Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.
Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920
Series 2: Proofsheets, circa 1870-1930
Series 3: Proofsheets, circa 1920-1975
Series 4: 2001 Addendum, circa 1976-2001
Series 5: Billboards, circa 1952-1956
Series 6: Audiovisual Materials
Series 7: Radio and Television Materials, 1933-1993, undated
Series 8: Chicago Office Print Advertisements, 1954-1989
Series 9: Los Angeles Office Materials, 1950s-1987
Subseries 9.1: Printed Advertisements, 1977-1987
Subseries 9.2: Personnel Files, 1950s-1970s
Series 10: Foreign Print Advertisements, 1977-1991, undated
Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated
Subseries 11.1: Printed Advertisements, 1915-1987
Subseries 11.2: Radio and Television Advertisements, 1963-1967
Subseries 11.3: Company Related Materials, 1962-1986, undated
Series 12: Hixson & Jorgensen Materials, 1953-1971, undated
Series 13: Newell-Emmet, 1942-1957
Series 14: House Print Advertisements, 1870-1991
Series 15: Scrapbooks, 1872-1959
Series 16: Publications, 1849-2006
Subseries 16.1: House Publications, 1876-1994
Subseries 16.2: Publications about NW Ayer, 1949-1995
Subseries 16.3: General Publications about Advertising, 1922-2006
Subseries 16.4: Publications about other Subjects, 1948-1964
Series 17, Business Records, circa 1885-1990s
Subseries 17.1: Contracts, 1885-1908, undated
Subseries 17.2: General Client Information, 1911-1999, undated
Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated
Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.
Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.
Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.
Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."
The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century.
The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.
Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.
Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.
Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.
But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.
About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.
During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.
NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.
After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.
The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.
Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.
Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
A Garden For All Seasons (Philadelphia, Pennsylvania)
United States of America -- Pennsylvania -- Philadelphia -- Philadelphia
Scope and Contents:
The folder includes worksheets, a features plan, planting list and an interview with the garden owner.
General:
Starting with a one-acre property that had a large 1890's Victorian House, carriage house, swimming pool, and garden designed by landscape architect Frederick W. Peck, the owners divided the property about 30 years ago and built a passive solar house for themselves at the rear. Their portion included the swimming pool and an allée of eight kousa dogwood trees, now about 50 years old. The Peck design incorporated evergreen, deciduous, and broad leaved shrubs including rhododendrons, skimmia, hydrangeas, and iteas as understory in the dogwood allée for a lush effect. The owners have added screening around the swimming pool using junipers and evergreens on the side seen from their house and taller evergreens and hollies on the far side. Their plant selections emphasize texture and year-round interest. Following Peck, they chose species that thrive in the Delaware Valley. Many of the plants were also grown from cuttings from garden club workshops, are divisions from friends' gardens or are divided plants from the Garden Club of America Plant Exchange (1980-2004). A pebbled terrace with a fountain was added as another feature of this garden.
Persons associated with the garden include: Horace and Helen Jones (former owners); Frederick W. Peck (landscape architect, 1960-1970).
Related Materials:
A Garden For All Seasons related holdings consist of 1 folder (22 35mm slides)
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Topic:
Gardens -- Pennsylvania -- Philadelphia Search this
Collection Citation:
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Sponsor:
A project to describe images in this finding aid received Federal support from the Smithsonian Collections Care Initiative, administered by the National Collections Program.
The papers document the life and activism of Grayce Uyehara who was a pivotal figure within the Redress Movement and sought reparations for the incarceration of Japanese Americans during World War II.
Content Description:
The papers document the life and activism of Grayce Uyehara who was a pivotal figure within the Redress Movement and sought reparations for the incarceration of Japanese Americans during World War II. The collection materials span different social justice topics that Uyehara was involved with outside of Japanese American communities. Geographically, the materials are primarily from her time in Stockton, California; Rohwer, Arkansas; Philadelphia, Pennsylvania; and Washington, D.C., as well as other places.
The papers include materials relating to Uyehara's own incarceration; her lobbying work with the Japanese American Citizens League; other activism and grass roots activities; speeches; campaign materials; articles; memos; financial reports; work journals; photographs of the Uyeharas; community newspapers; film slides of redress; personal letters; internal correspondence; leadership conference notes; educational materials; interviews; awards; student theses; pamphlets; booklets; oral histories; maps; meeting minutes; newsletters; directories; and congressional records.
Arrangement:
The collection is unarranged.
Biographical:
Grayce Uyehara was a social worker and pivotal Redress Movement activist who helped lead the reparations campaign for the wrongful incarceration of Japanese Americans during World War II. Uyehara was born Ritsuko Kaneda on July 4th, 1919, in Stockton, California. Her parents named her Ritsu, which roughly translates to notions of law and independence, informed by their understanding of the significance of Independence Day. Her father, Tsuyanoshi Kaneda, worked in agriculture and business and performed domestic tasks. Through this, he developed a reliable business working for lawyers, doctors, and school administrators. Her mother, Tome Kaneda, raised their children. Her mother was strict but also encouraged her children to excel at whatever they did. She enrolled them in Japanese and music classes and expected them to help out at church and in the community. Uyehara was the second of seven children, and as the eldest daughter was expected to be a role model for her younger siblings.
In high school, Uyehara belonged to a Japanese student club, excelled in her schoolwork, and was part of the marching band, playing the bassoon. She also played piano for Sunday school at church, which had both English and Japanese services. She became involved in the Japanese American Citizens League (JACL), participating in its oratorical contests. Because of her community service, the elders and her peers in the Japanese American community respected Uyehara.
Uyehara majored in music at the University of the Pacific. She believed music would allow her to start a career as a local Japanese American piano teacher and church organist. She worked many jobs to pay for tuition while her parents helped cover her costs. While in college, she became involved in the Japanese American Young People's Christian Conference (YPCC) in Northern California. Uyehara continued to be recognized for her leadership and competence by becoming the chairperson of the Sacramento YPCC as a college senior.
In January 1942, after the bombing of Pearl Harbor, Uyehara was asked by the university president to become an instructor to teach Japanese to young men in military service at the local army base. Citing her patriotic duty, she accepted the position. She was able to finish school before being incarcerated, partly because her mother pushed her to do well and to stay in school. When the Uyehara family prepared to leave their home in April, one of her professors offered to hold their household belongings. Although she satisfied her graduation requirements, she received her degree in absentia. Two of her siblings were also in college when their academic careers were interrupted. She was very upset that her parents did not get to see her graduate because they had sacrificed so much.
The Kaneda family was forcibly relocated to the Stockton Temporary Detention Center in May 1942. At the Stockton Center, she put her service skills to work and assisted other Nisei inmates in organizing a makeshift school for Japanese American youth. Located on the site of the county fairgrounds, the school was forced to hold classes in the grandstands. Through one of her father's contacts, she was able to secure a donation of books, and she became the supervisor in charge of elementary education. Some of the young soldiers that she taught at the base also came to visit her. She spent four months there, and in September of 1942, her family was notified that they would be forcibly moved to Rohwer, Arkansas. While her family traveled ahead, she stayed behind to help close the Stockton Temporary Detention Center.
At Rohwer, Uyehara remained active and continued to hone her leadership and organizational skills. She helped create church services for young people, played the piano at various events, and taught music in junior high-level classes. During this time, she realized that her previous career path as a piano teacher was not realistic. She discovered that the Minnesota State Teachers College was offering scholarships to eligible camp inmates and decided to pursue the opportunity. She left the camp in January 1943 with three other young Nisei. She lived at a boarding house with another Nisei student from the Tule Lake incarceration camp. She had an active social life but found the classes to be unchallenging. During the summer in St. Paul, she stayed with a woman who was active with the Women's International League for Peace and Freedom, a liberal group who spoke out against war. Unsure of what to do next, she then returned to Rohwer where she worked at the camp hospital, continually checking for jobs. She found a job listing in Virginia where one of her younger sisters was attending school, and she left Rohwer for the last time. In Virginia, she worked as an editorial secretary. She was grateful that it was not a service job, which was the norm for young Japanese American women. Uyehara's brother, Ben, was attending Temple University in Philadelphia during this time. He assured her that the Quakers would help the Kaneda family with moving from the camp. Convinced, she packed up again and moved further north.
In Philadelphia, Uyehara found an apartment in the Fellowship House, an organization providing workshops on race relations in the city. She began working for Family Services, a social service agency in the Germantown area of Philadelphia as a receptionist and typist, but she also conducted intake interviews with the clients of the agency. She further continued her role as a community leader by becoming involved with the International Institute which assisted immigrants settling in Philadelphia, and became concerned with the needs of the Japanese American population moving in. Working closely with the Institute, she helped form the Philadelphia Nisei Council, which coordinated with the War Relocation Authority. She was the Nikkei representative of the Philadelphia Committee of Social Service Agencies whose role was to assist with relocation problems. Uyehara developed a handbook that detailed practical issues such as the cost of living in the city, how to rent an apartment, and where to find jobs. The Council began a newsletter, so the community could be aware of new people moving in to the area and of community events. She also started youth groups to provide activities and social interaction for high school and college-age youth coming out of the camp experience.
In Philadelphia, Uyehara became re-acquainted with Hiroshi Uyehara, whose mother knew Grayce's mother. They briefly met in Rohwer. He worked at a nearby Westinghouse factory as a draftsman. He had to receive an Army and Navy clearance, and during the wait went on strike. He became a volunteer at the International Institute where they reconnected. They married in 1946. Later, she and her husband were among those who formed the Philadelphia Chapter of the Japanese American Citizens League (JACL) to influence more people on social issues affecting Japanese Americans in a national context. Afterwards, the director of the International Institute arranged for the board to pay her graduate school tuition at the University of Pennsylvania while she worked as a social worker for the agency. She graduated in 1947 with a Masters in Social Work. Within two years of working in the community, she was asked to serve on the Philadelphia Fellowship Commission. She used this opportunity to highlight the perspectives of Japanese Americans.
The Uyehara's first son, Chris, was born in May of 1948. In 1950, they had a second child, Lisa. The International Institute asked her to return as a volunteer, and she started a program to help American servicemen and Japanese brides returning from Japan to adjust to a new life. She worked directly with Japanese women in teaching American customs, including etiquette and cooking lessons. She also provided individual counseling. She was very active with the local Parent Teacher Association (PTA) and became president, creating parent education programs and raising funds for the local school library. Uyehara was also very active in the National Association of Social Workers, the Cub Scouts, the local Presbyterian church, the West Chester Human Relationships Council, and the League of Women Voters. Later, she had two more children, Larry, in 1952, and Paul, in 1955. During this time, she was asked to help in establishing the first day care center for working mothers in West Chester. Despite the low pay, she was instrumental in establishing the center. In addition, she got involved in civil rights issues for African Americans, especially for school desegregation and upgrading placement rates for African American students.
In 1972, Uyehara served as the governor for the Eastern District Council of the JACL. She was on the National Board, and was the vice-president for General Operations, Chapter President, the National Civil Rights Committee, and the National Scholarship Committee. In 1974, Uyehara was the first woman to hold a JACL elected office. From 1973 to 1974, she was on the National Education Committee. She used her organizational skills to rearrange some existing educational programs so that the history of Japanese Americans could become more well known throughout the country. She also prioritized projects within the committee to make the programs more attractive to potential funders. Her ability to effectively organize with the JACL was influenced by the lessons learned in reading Years of Infamy by Michi Weglyn, and in the organizing lessons within African American communities after Brown v. Board of Education was passed.
In 1978, Uyehara was present at the 1978 Salt Lake City Convention when JACL decided to pursue redress, and was asked to be on the National Committee for Redress. Using her experience in improving school districts for African Americans, she worked hard to generate educational materials, bombard congressional offices and speak at various events and community organizations. She was also effective in gaining support from the Presbyterian Church and Jewish organizations. By 1985 she devised a plan to reach people on the East Coast, since there weren't many JACL chapters in major cities there. She retired from her job as a school social worker in order to help the JACL achieve redress. In the spring, she transferred to the Legislative Education Committee (LEC). Her philosophy was "If you're going to do it, you do it right. You just don't talk about it".
Uyehara did a lot of traveling between Philadelphia and Washington, D.C. Her husband was very supportive during this time. The leadership in Washington consisted of JACL officials and four Nikkei congressmen, who recognized Uyehara's work in coalition building and developing political relationships. Whenever a new member of Congress signed on to the Civil Liberties Act, she would send out a press statement, and any significant chapter events would be announced through her "Action Alerts." She also led congressional meetings with people like Senator Inouye, Ralph Neas, and Mike Masaoka because she was very familiar with the legislative process.
Uyehara sent information "vernaculars" to newspapers and newsletter organizations in New York and Los Angeles as well as the Pacific Citizen, so that people could see progress taking place within the redress effort. She urged people to initiate contacts in states like Florida and North Carolina to ensure votes were not lost. If an area had lower numbers of Japanese American constituents, she would ask different contacts to support the redress effort and lobby congress to vote for it. She also used her existing relationships with the American Friends Service Committee, American Civil Liberties Union (ACLU), Jewish war veterans, the Anti-Defamation League (ADL) of B'nai B'irth and the American Jewish Committee. Greatly aided by her efforts, the Civil Liberties Act of 1988 was passed. It issued a formal apology from the government and $20,000 to each surviving incarceree. This act also required monuments, museums, and classrooms to teach the history of Japanese American incarceration so similar discrimination would never happen again to others.
After redress was passed, Uyehara was still actively involved in community organizing. She chaired the JACL Legacy Fund campaign, which raised over $5 million to support other JACL programs. She engaged with the Japanese House and Garden in Philadelphia's Fairmount Park, speaking at educational engagements about redress and organizing efforts for residents in her retirement community through the Diversity Committee and the Mental Health Committee. She was a passionate advocate for Japanese Canadian redress. She also helped coordinate the Philadelphia area fundraising effort for the National Japanese American Memorial Foundation. In addition, she enjoyed spending more time with family, gardening, and playing the piano.
In 2014, Uyehara was honored by Asian Americans United with its Standing Up for Justice Award. Uyehara passed away on June 22, 2014, at Virtual Memorial Hospital in Mount Holly, New Jersey. Japanese Americans remember Uyehara for her effectiveness and dedication as an activist, community leader, and the mother of Redress. Her experiences of being discriminated against and having to work to support the family at a young age sensitized her to the plight of working women and the economically disadvantaged. This greatly informed her service not only for Japanese Americans, but for all communities in America.
Sources
Susan Nakaoka. "Nisei Political Activists: The Stories of Five Japanese American Women
Master of Arts., (University of California, Los Angeles (UCLA), 1999) found in Grayce Uyehara Papers, Box 1, Folder N, Archives Center, National Museum of American History.
Gammage, Jeff. "Grayce Uyehara, fought for interned Japanese-Americans." The Philadelphia Inquirer, https://www.inquirer.com/philly/obituaries/20140624_Grayce_Uyehara fought_for_interned_Japanese-Americans.html June 23, 2014. Last Accessed March 18, 2019.
Provenance:
Collection donated to the Archives Center in 2019 by Paul M. Uyehara.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Historical Records of the Barnett-Aden Gallery showcases one of the first galleries owned and operated by African Americans. The work of the Gallery was invaluable as they opened the exhibition space to established and unknown artists regardless of race or gender.
Scope and Contents:
The Historical Records of Barnett-Aden Gallery collection includes historical background materials on the gallery, its founders James V. Herring and Alonzo Aden as well as Adolphus Ealey, its steward after its closure in 1969. The materials include correspondence, business records, photographs, exhibition catalogues, and clippings.
Arrangement:
The materials in this collection have been kept at the folder level and separated into four series. The materials have been ordered and organized based on the content. Within each series and subseries, the folders are organized as close to the collection's original order as when it was acquired.
Historical Sketch:
The Barnett-Aden Gallery, suggested to be the first African American privately-owned gallery in the U.S, open its doors on October 16, 1943. The gallery was founded by artist and scholar James V. Herring alongside his protegee, curator Alonzo Aden. The gallery was housed in a private home that they shared, located on 127 Randolph Street NW in Washington, DC. These men aimed to create an art gallery that provided a venue for underrepresented artists of all races and genres. It was this partnership that laid the foundation for the shift in African American representation in modern art. Aden stated that the gallery's aims were to help foster new talent while also bringing "art of superior quality" to the community. Throughout its history, the gallery held almost 200 exhibitions and showcased the work of over 400 artists.
James Vernon Herring was born on January 7, 1887 in Clio, South Carolina to an African American mother, Alice Herring (1860-1942), and white father, William Culbreth. As a young man, he moved to Washington, DC for better educational opportunities. Herring was educated at the Howard Academy, a preparatory high school located at nearby Howard University campus. Herring received his undergraduate degree from Syracuse University and completed graduate studies at Columbia and Harvard Universities. Trained in art and classical studies with a focus on French impressionism, Herring was initially brought on Howard University's faculty as architecture instructor in 1920. This experience inspired Herring to create the Department of Art at the university where he convinced former home economics student and future prominent visual artist, Alma Thomas to be the art school's first graduate in 1924. Herring continued to mentor and discover young artists as was the case with Alonzo Aden.
Alonzo Aden was born on May 6, 1906 in Spartanburg, South Carolina to Naomi Barnett (1883-1956) and Ephraim Aden (1859-1917). His working-class parents wanting more for their eldest son, decided to send him to live with relatives in Washington, DC for greater educational opportunities. Aden did well academically and completed some studies at Hampton Institute (now Hampton University) before finally entering Howard University in 1927. The following year, Herring opened the Howard University Gallery of Art and installed Aden as its first curator. Aden initially pursued a career as an educator but became more interested in art history and after his graduation from Howard in 1933, he pursued studies in museum and curatorial work.
Recent scholarship has suggested that Herring and Aden were in a romantic as well as working relationship. Working together in the Howard Gallery of Art, they sought to provide a space for art students, local artists and other relatively unknown artists from around the world. Living together since 1929, Herring supported Aden's post-graduate pursuits including his studies of African arts and crafts in galleries across Europe as well as his curatorial work at the American Negro Exposition in Chicago in 1940. Aden returned to Washington to great acclaim and continued his work with Herring at the Howard Gallery of Art.
The Gallery was housed in a Victorian townhouse located in the then middle-class African American neighborhoods of LeDroit Park and Logan Circle (present-day Bloomingdale). Research notes that the house was purchased during the late 1920s by Herring with some assistance of artist Alma Thomas (or vice versa). Both were listed as owners of the property until 1933 when Aden was listed as the co-owner. In 1943, Aden resigned as head of the Howard Gallery for unknown reasons which led Herring and Aden to open a gallery in their home. The gallery was named after Aden's mother Naomi, who also served as an early benefactor of the gallery giving $1,000 in support. It was the support of various benefactors alongside Herring's salary as a Howard professor and Aden's several "government jobs" that kept the gallery afloat during its time in the home. The first floor of the gallery consisted entirely of exhibition space with the second-floor space interchanged between exhibition, study, and living spaces over the years. Herring's library, also located on the upper floors, was used for research by students and local scholars. Herring and Aden never saw the gallery as a truly profitable venture but instead wanted to offer avenues for the artists to showcase their work. As policy, each artist retained all money earned from sales but were required to donate at least one work of art to the Barnett-Aden collection.
The gallery, the first of its kind in Washington at the time, exhibited works of artists regardless of race; African American artists displayed alongside their more notable white peers. Notable artists featured in the gallery include Henri Matisse, Paul Cezanne, Pablo Picasso, Marc Chagall, and M.C. Escher were exhibited alongside notable African American artists Richmond Barthé, Romare Bearden, Elizabeth Catlett, Charles White, Selma Burke as well as many others. Several Howard professors who went on to have notable art careers also exhibited their work at the gallery including James Porter, Lois Mailou Jones, and James Lesesne Wells. Many of the artists featured in the gallery were also greatly involved in the operations. Alma Thomas served gallery's vice president before she began exhibiting her work there in 1950s. Artist and scholar, David Driskell served as the associate director of the gallery after Aden's death.
The gallery held five to eight exhibitions every year including a special annual anniversary exhibition. In 1944, the gallery opened a show featuring Brazilian modern artist, Candido Portinari, who had previously completed a mural at the Library of Congress, that sparked great interest at the gallery. The exhibition opening brought in visitors from all over Washington including members of the president's cabinet, foreign ambassadors and First Lady Eleanor Roosevelt. This renewed interest created a somewhat hectic pace in keeping up with the work of the gallery. This pace coupled with the full-time jobs and other ventures including a gift shop enabled the gallery to act as a luminary of the African American and local arts community in Washington.
In 1961, while preparing for the annual anniversary exhibition, Alonzo Aden died suddenly. Herring with aid of his friends and students took on the management of the gallery after his partner's death but was unable to keep the pace of Aden's work and the attendance declined. In 1969, Herring died in the home leaving behind a formidable legacy. The home and its contents including the gallery's art collection was sold in order to settle the debts of Herring's estate. The collection was divided amongst three individuals. Artist and former Herring student, Adolphus Ealey inherited the bulk of the collection that featured 250 significant works. Herring's books, graphic drawings, and prints were given to Herring associate and friend, Dr. Felton J. Earls, while the sculptures went to art collectors and friends Dr. and Mrs. Cecil Marquez.
The portion of the collection owned by Ealey was described as the preeminent selection from the gallery's collection. The size and ongoing upkeep of the collection was significant which caused the collection to be moved several times over the years. The collection which out of necessity was originally stored in Ealey's Southwest Washington apartment then moved a to a house in LeDroit Park and then to another space in the Washington neighborhood of Fort Lincoln. Ealey collaborated with colleagues and institutions to have it exhibited in various locations but also bid to find the collection a permanent home. During the 1970s, the collection was featured at the Museum of Afro-American Culture and History in Philadelphia, the Anacostia Neighborhood Museum (now the Smithsonian Anacostia Community Museum) and the Corcoran Gallery of Art.
Unable to find an institutional home for the collection, Ealey was forced to sell the collection in 1989 to the Florida Endowment Fund for Higher Education. Ealey stipulated that collection must remain intact but also that the new owners had to develop educational and outreach programs focused on African Americans in the arts. Failing to find consistent opportunities to exhibit the collection, the owners were forced to sell the collection. In 1998, Robert L. Johnson, then chairman and founder of the television channel, Black Entertainment Television (BET), purchased the collection. The collection went on a national tour then was displayed for some time at the BET headquarters in Washington. In 2015, Johnson donated selections from the gallery collection to the Smithsonian National Museum of African American History and Culture in an effort to preserve the legacy of the Barnett-Aden Gallery and the tireless work of James V. Herring and Alonzo Aden for generations to come.
Historical Timeline
1897 -- James Vernon Herring was born January 7 in Clio, South Carolina.
1906 -- Alonzo James Aden was born May 6 in Spartanburg, South Carolina.
1914-1916 -- While attending Syracuse University, Herring taught summer classes at Wilberforce University in Ohio for two summers.
1917 -- Herring graduated from Syracuse University with a Bachelors of Pedagogy in Art degree.
1917-1920 -- Herring served as YMCA secretary for the YMCA in Muscle Shoals, Alabama, and then Camp Lee, Virginia. Herring also held teaching positions at Straight College in New Orleans and Bennett College in North Carolina
1920 -- Alonzo was sent to Washington, D.C. to live with his uncle, James Aden, and his wife Laura.
1921 -- Herring was initially hired as architectural drawing instructor at Howard University and after negotiations established Department of Art later that same year.
1927 -- Herring organized an exhibition of Howard U. students' artwork that toured the Deep South U.S. Aden enrolled in Howard University in pursuit of an education degree.
1930 -- The Howard University Gallery of Art formally opened on April 7. Aden was hired as gallery assistant.
1933 -- Aden received his Bachelor of Arts in Education; Herring added Aden's name as co-owner of the 127 Randolph Place home.
1934-1939 -- Aden engaged in post-graduate study and museum curatorial work around the U.S. and Europe.
1940 -- Aden served as art curator for the American Negro Exposition (the "Negro's World Fair") in Chicago
1943 -- Aden resigned his position at the Howard University Gallery of Art for undisclosed reasons. The Barnett-Aden Gallery was founded by James V. Herring and Alonzo Aden. The first exhibition, "American Paintings for the Home" featured Elizabeth Catlett, Lois Mailou Jones, Malvin Gray Johnson, James Lesesne Wells, Jacob Lawrence, and many others.
1944 -- First anniversary exhibition featuring artist Candido Portinari, Brazilian artist who was already known in Washington from his mural for the Library of Congress. It was attended by the First Lady, Eleanor Roosevelt. Exhibition, "The Negro in Art" and "American Paintings for the Home" featuring Catlett, James A. Porter, Wells, Jones, Richmond Barthé, Hale Woodruff, Betsy Graves Reyneau and others.
1946 -- Exhibition, "Paintings by Lois Mailou Jones" and featured paintings of Jacob Lawrence for Third Anniversary exhibition.
1947 -- Fourth Anniversary Exhibition, "Recent Paintings by Charles White". Exhibition of Elizabeth Catlett, "Paintings, Sculpture, and Prints of The Negro Woman".
1948 -- Exhibition, "Paintings and Drawings by James A. Porter".
1949 -- Exhibition, "Sylvia Carewe".
1950 -- "Exhibition of Six Washington Artists" featuring Romare Bearden, Samuel Bookatz, Bernice Cross, Robert Gates, Norma Mazo, and James A. Porter. "Exhibition "Paintings and Prints by James Lesesne Wells."
1951 -- Exhibition, "Three Washington Artists" featuring Richard Dempsey, Sam Herman, and Jack Perlmutter Exhibition, "Herman Maril: Paintings in Retrospect, 1931-1951"
1953 -- Tenth Anniversary Exhibition, "Eighteen Washington Artists" featuring Sarah Baker, Samuel Bookatz, William Calfee, Bernice Cross, Robert Franklin Gates, Jacob Kainen, Marjorie Phillips, James Porter, and James Lesesne Wells.
1954 -- Exhibition "Six Washington Painters" featuring Theresa Abbott, Gabriel Cherin, Gloria Besser Green, Alma W. Thomas, and Anita Wertheim.
1955 -- Twelfth anniversary exhibition focused on "Jack Perlmutter".
1957 -- Exhibition, "David C. Driskell: Exhibition of Paintings"
1958 -- Exhibition "Norman Lewis: Paintings"
1959 -- Sixteenth Anniversary Exhibition of "Paintings by Pietro Lazzari, Helen Rennie, Alma Thomas, Andrea De Zerega". Exhibition of "Religious Paintings and Prints by James L. Wells and Sculpture by Selma Burke"
1962 -- Alonzo Aden died suddenly at the age of 56 on October 13 in Washington D.C. Herring solely inherits the Gallery collection.
1969 -- Herring dies at age 84 in Washington, DC. on May 29. Artist Adolphus Ealey inherits the bulk of the gallery collection along with Dr. Felton J. Earls and Dr. and Mrs. Cecil Marquez.
1974 -- Two exhibitions of the collection at the Anacostia Neighborhood Museum and the Corcoran Gallery of Art.
1989 -- Collection sold to Florida Endowment Fund for Higher Education.
1998 -- Robert Johnson, founder and former CEO of Black Entertainment Television (BET) purchased the entire collection and serves as administrators over the collection.
Provenance:
Acquired through a purchase by the Smithsonian National Museum of African American History and Culture.
Restrictions:
Collection is open for research. Access to collection materials requires an appointment.
Rights:
The NMAAHC Archives can provide reproductions of some materials for research and educational use. Copyright and right to publicity restrictions apply and limit reproduction for other purposes.
An interview of Harlan W. Butt conducted 2009 July 27-28, by Mija Riedel, for the Archives of American Art's Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America, at Butt's studio, in Ptarmigan Meadows, Colorado.
Harlan Butt speaks of the influence of Asian art on his work; the use of text and imagery in his work; the use of pattern in his work; his undergraduate minor in weaving; the influence of Asian religion and mythology; series The Earth Beneath Our Feet , Garden Anagogies, and Snakes in Heaven; his childhood growing up in Hopewell, New Jersey, near Princeton; undergraduate work at Tyler School of Art, Philadelphia, Pennsylvania; discovery of Buddhism and Eastern religions; his mother's death when he was 20; studying with Stanley Lechtzin and Elliot Pujol at Tyler; graduate school at Southern Illinois University, Carbondale; interest in Japanese tea ceremony; more exploration of Zen Buddhism; use of color in his work; studying with L. Brent Kington; reliquary series; move to Connecticut in 1974; second trip to Japan in 1984 to co-curate Kyoto Metal: An Exhibition of Contemporary Japanese Art Metalwork; introduction to Japanese system of artisan apprenticeship; early efforts as a writer and poet; the influence of poet Gary Snyder; summer teaching position at Rhode Island School of Design, Providence; teaching job at San Diego [California] State University in the mid-1970s; rattles and pipes series; exploring the Western landscape; the power of the snake image; taking a teaching position at University of North Texas, Denton (1976- ); first trip to Japan in 1980; differences in artisanal/metalworking practices in Japan and the United States; teaching workshops at various craft schools, Penland School of Crafts, Penland, North Carolina; Haystack School of Crafts, Deer Isle, Maine; and Arrowmont School of Arts and Crafts, Gatlinburg, Tennessee, compared with teaching in a university; the pros and cons of the gallery system; work with the Nancy Yaw Gallery, Birmingham, Michigan; the challenge of commission work; National Parks Project, Denton Center for the Visual Arts, Denton, Texas; the role of haiku and text in his pieces; series 1,001 Views of Mt. Mu; series Snakes in Heaven; the influence of his wife and children; trip to India and organizing Colour & Light: The Art and Craft of Enamel on Metal, National Gallery of Modern Art, Mumbai, 2001; trip to Australia; involvement with the Society of North American Goldsmiths, Enamelist Society, and American Craft Council; subtle issues of environmentalism in his work; his affinity for metalsmithing and enameling. He also recalls [Rudolf] Staffel, Robert Winokur, Italo Scanga, Jan Brooks, Mike Riegel, Rachelle Thiewes, Eleanor Moty, Albert Paley, Shumei Tanaka, Ken Glantz (Ken Chowder), Randy Thelma Coles, Sandy Green, Mickey McCarter, Gene Pijanowski, Hiroko Pijanowski, Toshihiro Yamanaka, Helen Shirk, Ana Lopez, and Sarah Perkins.
Biographical / Historical:
Harlan W. Butt (1950- ) is an artist, metalsmith, and educator in Denton, Texas. Mija Riedel (1958- ) is a writer and independent scholar in San Francisco, California.
General:
Originally recorded on 4 sound mini discs. Reformatted in 2010 as 7 digital wav files. Duration is 5 hr., 19 min.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and administrators.
Restrictions:
Transcript available on the Archives of American Art website.
The papers of sculptor and site-specific installation artist Elyn Zimmerman measure 35.9 linear feet and 1710.223 gigabytes, and date from 1967-2019. The collection documents the artist's life and work through correspondence, interviews, writings, project and commission files, exhibition files, teaching files, printed material, and photographic material. Project and commission files comprise the majority of the collection at 19.40 linear feet and comprehensively document dozens of Zimmerman's site-specific sculptural projects and proposals for public and private sites across the United States and internationally. Items include correspondence, contracts, photographs, models, blueprints, and original sketches and drawings. Photographic material documents Zimmerman's work through color and black and white slides, transparencies, contact sheets, negatives, and prints. The papers include a small number of born digital records, including interviews, digital images of projects, construction sites, and floorplans, as well as PowerPoint presentations.
There is a 2.1 linear foot unprocessed addition to this collection donated in 2022 that includes project fies relating to photographic and outdoor projects. Material consists of photographs, plans, announcements and clippings. Materials date from circa 2009-2017.
Scope and Contents:
The papers of sculptor and site-specific installation artist Elyn Zimmerman measure 35.9 linear feet and 1710.223 gigabytes, and date from 1967-2019. The collection documents the artist's life and work through correspondence, interviews, writings, project and commission files, exhibition files, teaching files, printed material, and photographic material. Project and commission files comprise the majority of the collection at 19.40 linear feet and comprehensively document dozens of Zimmerman's site-specific sculptural projects and proposals for public and private sites across the United States and internationally. Items include correspondence, contracts, photographs, models, blueprints, and original sketches and drawings. Photographic material documents Zimmerman's work through color and black and white slides, transparencies, contact sheets, negatives, and prints. The papers include a small number of born digital records, including interviews, digital images of projects, construction sites, and floorplans, as well as PowerPoint presentations.
Correspondence is comprised predominately of received letters and fewer drafts and copies of outgoing letters. Notable correspondents include Zimmerman's late husband, curator Kirk Varnedoe, arts advocate Agnes Gund, and artists Ruth Dicker, Richard Diebenkorn, Kady Hoffman, and Masami Teraoka. Interviews include digital video recordings of Elyn Zimmerman discussing various public projects between circa 1991 and 2005. Writings include drafts of journal articles, a book mock-up, project notes, and statements. Agendas and address books are filed with writings. Project and commission files comprise the bulk of the collection and comprehensively document dozens of Zimmerman's site-specific sculptural projects and proposals for public and private sites across the United States and internationally. Items include correspondence, contracts, photographs, models, blueprints, and original sketches and drawings. The files include a small number of born digital records, including digital images of projects, construction sites, and floorplans, as well as PowerPoint presentations. Exhibition files document Zimmerman's site-specific installations and exhibitions in a gallery and museum context. Files include correspondence, photographs, slides, statements, press releases, shipping information, and price lists. Teaching files document the many courses Zimmerman taught in painting, drawing, design, architecture, and landscape architecture. Items include syllabi, assignments, lecture notes, reading lists, and articles. Printed material primarily consists of items cataloging Zimmerman's career including exhibition announcements, catalogs, and press clippings. Subject files were saved and collected by Zimmerman and are arranged at the end of the series. Photographic material document Zimmerman's installations of commissioned works, exhibitions, and other installations through color and black and white slides, negatives, contact sheets, prints, and digital photographs.
There is a 2.1 linear foot unprocessed addition to this collection donated in 2022 that includes project fies relating to photographic and outdoor projects. Material consists of photographs, plans, announcements and clippings. Materials date from circa 1967-2019.
Arrangement:
The collection is arranged as nine series.
Series 1: Correspondence, 1978-2011 (3.70 linear feet; Box 1-4)
Series 2: Interviews, circa 1991-2005 (0.20 linear feet; Box 100)
Series 3: Writings, Agendas, and Address Books, 1970-2003 (0.50 linear feet; Box 4-5)
Series 4: Project and Commission Files, 1970-2019 (19.40 linear feet, Box 5-15, 21-22, 100, OV 23-85, 109-116, 120-121, RD 97-98; 0.223 gigabytes, ER01-04)
Series 5: Exhibition Files, 1969-2018 (4.59 linear feet; Box 15-16, 20-21, 100, 103, OV 86-96,105-108, 120, RD 99)
Series 6: Teaching Files, 1970-1994 (0.40 linear feet; Box 16)
Series 7: Printed Material, 1970-2018 (2.21 linear feet; Box 16-19, 100)
Series 8: Photographic Material, 1967-2018 (2.80 linear feet; Box 100-102, OV 117-119)
Series 9: Unprocessed Addition, circa 2009-2017 (2.1 linear feet, Box 123-127, OV 127)
Biographical / Historical:
Elyn Zimmerman (1945-) is a New York City and Los Angeles based sculptor best known for her large scale site-specific outdoor installations incorporating granite, water features, and landscape architecture.
Born in Philadelphia, Pennsylvania, Zimmerman moved to California for college, earning both her BFA and MFA from University of California, Los Angeles. While at UCLA, she studied with Richard Diebenkorn and Robert Irwin, and worked in photography, drawing, and site-specific installation. In 1978 she created Monarch's Trough for Artpark in Lewiston, New York, her first site-specific work using granite. For the next several decades Zimmerman would complete dozens of site-specific installations in public and private spaces across the United States, and submit proposals for dozens more. Working frequently with stone and granite, she developed a decades long relationship with a granite quarry in Cold Spring, Minnesota, which fabricated many of her designs. Zimmerman's clients have included the National Geographic Society, the Birmingham Art Museum, and the New York City Parks Department.
In addition to her site-specific work, Zimmerman has had an extensive exhibition history, and has shown for many years with Gagosian Gallery. In 2016, Zimmerman was the recipient of the Isamu Noguchi Award. She has taught at Mills College, California Institute of the Arts, Harvard University, New York University, and the University of Pennsylvania.
Zimmerman was married to the late curator Kirk Varnedoe from 1978-2002.
Provenance:
The collection was donated in 2015-2022 by Elyn Zimmerman.
Restrictions:
This collection is temporarily closed to researchers due to archival processing. Contact Reference Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Sculptors -- California -- Los Angeles Search this
Sculptors -- New York (State) -- New York Search this
Installation artists -- California -- Los Angeles Search this
Installation artists -- New York (State) -- New York Search this
An interview of Rafael Ferrer conducted 1990 Sept. 19, by Cynthia Veloric, for the Archives of American Art Philadelphia Project.
Ferrer speaks about his childhood in Puerto Rico; his education in Catholic school and military school; his interest in music including his professional work as a drummer in Latin jazz bands both in Puerto Rico and New York City; studies at Syracuse University and the University of Puerto Rico; his interest in painting; meeting the surrealist Eugenio Granell and Granell's influence, including Ferrer's involvement in the 1950's with surrealists in Puerto Rico and Europe, and a discussion of his feelings on Dada and surrealism; the shift toward conceptual and process art in the 1960's; moving to Philadelphia in the 1960's, teaching at the Philadelphia College of Art (now the University of the Arts) and exhibiting at the Institute of Contemporary Art, Philadelphia; installations and exhibits in New York City in the late 1960's and 1970's, including his twenty year association with the Nancy Hoffman Gallery; the deflected fountain piece at the Philadelphia Museum of Art; the transition to handmade art works and then to painting and figurative works partially inspired by Alex Katz; collectors Sydney and Frances Lewis; and several commissions.
Biographical / Historical:
Rafael Ferrer (1933-) is a painter and conceptual artist from Puerto Rico and Philadelphia, Pa.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and others.
Restrictions:
Transcript: Patrons must use microfilm copy.
Occupation:
Painters -- United States -- Interviews Search this
Conceptual artists -- Puerto Rico -- Interviews Search this
Conceptual artists -- United States -- Interviews Search this
The papers of stained glass artist and educator Judith Schaechter measure 14.0 linear feet and 35.3 Gigabytes and date from circa 1900s-2019, with the bulk of the material dating from the 1960s-2019. The collection documents Schaechter's career through biographical material, correspondence, professional files, writings, printed material, photographic material, and artwork, and includes records in digital format.
Scope and Contents:
The papers of stained glass artist and educator Judith Schaechter measure 14.0 linear feet and 35.3 Gigabytes and date from circa 1900s-2019, with the bulk of the material dating from the 1960s-2019. The collection documents Schaechter's career through biographical material, correspondence, professional files, writings, printed material, photographic material, and artwork, and includes records in digital format.
Biographical material includes student records, honors and awards, and biographies and genealogical research.
Schaechter's correspondence is professional and personal. Professional correspondence documents many aspects of Schaechter's art career and includes business-related correspondence and some conversations on art. Personal correspondence (which is access restricted) includes greeting cards and extensive letters with family and friends including other artists and musicians.
Professional files includes calendars documenting professional appointment planning, exhibition records including consignments, condition reports, and Schaechter's workshop teaching records.
Schaechter's writings series includes, but is not limited to, notebooks, diaries, digital blog entries, interviews, and artist statements, and an original music recording by the artist.
Printed material includes a press and exhibition archive arranged by year, with printed and digital records such as televised interviews and studio tours. Also included are a catalogue raisonné produced by Schaechter, and memorabilia related to her visual art and music career performing in bands. Digital image bank files contain source material used by Schaechter in her work.
Photographic material includes photos of home and family gatherings, glass workshops, art openings, and music shows. Also included are printed images of artwork and historic photographs related to Schaecter's genealogy.
Arrangement:
The collection is arranged in seven series:
Series 1: Biographical Material, circa 1969-2019 (0.3 Linear feet; Box 1, 13; 0.936 Gigabytes: ER0001-ER0002)
Series 2: Correspondence, circa 1974-2019 (4.4 Linear feet; Boxes 1-4, 20-21; 0.027 Gigabytes: ER0003-ER006)
Series 3: Professional Files, circa 1982-2019 (0.9 Linear feet: Box 5, 13; 0.624 Gigabytes: ER0007-ER0013, ER0056-ER0057)
Series 4: Writings, circa 1973-2019 (0.9 Linear feet: Boxes 5-6; 12.4 Gigabytes: ER0014-ER0026)
Series 5: Printed Material, circa 1973-2019 (3.8 Linear feet: Boxes 6-9, 14-15, OV19; 17.1 Gigabytes: ER0027-ER0042)
Series 6: Photographic Material, circa 1900s-2019 (1.8 Linear feet: Boxes 10, 12, 16; 4.17 Gigabytes: ER0043-ER0055)
Series 7: Artwork, circa 1965-2015 (1.9 Linear feet: Boxes, 10-11, 15, 17-18)
Biographical / Historical:
Judith Schaechter (1961-) is a Philadelphia-based stained glass artist and educator.
Schaechter was born in Gainesville Florida and her family soon relocated to Newton Massachusetts where her father Moselio Schaechter was a microbiology professor at Tufts University. She exhibited artistic talent and imagination that was nurtured at an early age, and Schaechter worked on developing her art in high school. She received her bachelor's degree from Rhode Island School of Design in 1983. During her undergraduate work she discovered the glass program and completed her undergraduate work there.
While her methods of art production may be centuries old, Schaecter infuses contemporary themes in her pieces that resonate with the grotesque imagery that appears in the Medieval and Renaissance motifs that she emulates. In addition to lending her works as cover artwork to literary and music artists, Schaecter also played in bands such as Ken throughout the 1990s and recorded her own music. In this way the punk and D.I.Y. ethos resonates with all of her creative endeavors, despite the fact that her works take many hours to create. Skillful draftsmanship is at the core of her artistic practices and her more recent work incorporates computer illustration as well as animation.
Schaechter served as an adjunct professor in the Crafts Department at The University of the Arts in Philadelphia, Pennsylvania and Adjunct Faculty at the New York Academy of Art in New York, New York. She has also taught workshops and classes at Pilchuck Glass School in Seattle, Penland School of Crafts, Toyama Institute of Glass (Toyama, Japan) and Australian National University in Canberra, Australia, among others.
An early career milestone was achieved with her stained glass artwork appearing on the cover of The New Yorker in 1993. She showed her work Bigtop Flophouse Bedspins in the 2002 Whitney Biennial. Schaechter's artwork is featured in the collections of the Metropolitan Museum of Art, the Victoria and Albert Museum, the Hermitage Museum, the Philadelphia Museum of Art, the Corning Museum of Glass, and the Renwick Gallery, among numerous other public and private collections.
Provenance:
The collection was donated in 2019 and 2021 by Judith Schaechter.
Restrictions:
This collection is open for research. This personal correspondence series is access restricted; written permission is required. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Researchers interested in accessing born-digital records or audiovisual recordings in this collection must use access copies. Contact References Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Stained glass artists -- Pennsylvania -- Philadelphia Search this
Sculptors -- Pennsylvania -- Philadelphia Search this
Educators -- Pennsylvania -- Philadelphia Search this
An interview of Paula Colton Winokur conducted 2011 July 21-22, by Mija Riedel, for the Archives of American Art's Nanette L. Laitman Documentation Project for Craft and Decorative Arts in America, at Winokur's home and studio, in Horsham, Pennsylvania.
Paula speaks of taking drawing and painting classes at the Graphic Sketch Club (now the Fleischer Art Memorial) in Philadelphia at age 11; her first experience handling clay at 13 or 14 when taking a class at the Philadelphia Museum of Art; when her family agreed to send her to college, providing she became a teacher, and she attended the Tyler School of Art at Temple University as a painting major; the influence of her teacher Rudolf Staffel in her sophomore year when she took a ceramics class and fell in love with working in clay; meeting her husband Robert Winokur when they were students at Tyler, getting married in 1958, eventually having two sons; glaze testing to find a palette of glazes to use; moving to Massachusetts and starting Cape Street Pottery for their production pottery; her involvement with NCECA [National Council on Education for the Ceramic Arts] and other professional organizations; when she began a 30-year teaching career at Beaver College in 1973 (more recently known as Arcadia University), building their ceramics department; changing from using stoneware to porcelain in 1970; making boxes and architectural forms; how she stopped making functional items when her first child was born and began creating the things she wanted to; the decision in 1982 to make landscapes and how geology, the Artic, and threats to the environment influence her work; the process she uses when creating texture; selling exclusively through the Helen Drutt Gallery beginning in 1973 until the gallery closed in 2011; the important influences in her work of artists such as Michael Heizer, Carl Andre, Richard Long, Richard Serra, Olafur Eliasson, and Steven De Staebler and others; the immense the geologic formations of Mesa Verde, the Rocky Mountains, Stonehenge, Alaska and Iceland are inspiring; various lecturing opportunities and exhibits through the years, as well as a working residency she took advantage of in Hungary in 1994; slowly moving away from glazes and instead using metallic sulfates for color; that her intention is to express the relationship between the internal part of herself and the external world for other people to experience and find something in common; the importance of a liberal arts education for art students; her gelatin and clay prints; the concern over collectors of clay art dying off and no new ones taking their places; that galleries are closing and Internet galleries are the norm; meeting photographer, Imogen Cunningham, and seeing her as a wonderful role model; and the feeling that the high cost of fuel and the invention of newer materials may end ceramic classes. Paula also recalls Lowell Nesbitt, Myrna Minter, Arlene Love, Dennis Leon, Boris Blai, Ted Randall, Val Cushing, Norm Schulman, Jim McKinnel, Gertrud Natzler, Otto Natzler, Ken Ferguson, Rose Slivka, Enrique Mestre, Sandy Simon, Wayne Higby, Richard Notkin, Graham Marks, Toshika Takaezu, Yvonne Bobrowicz, Ken Vavrek, Carol Sedestrom, Lois Moran, and Ken Shores and others.
Biographical / Historical:
Paula Colton Winokur (1935- ) is a ceramist in Horsham, Pennsylvania. Mija Riedel (1958- ) is a curator and writer from San Francisco, California.
General:
Originally recorded as 9 sound files. Duration is 6 hr., 24 min.
Provenance:
This interview is part of the Archives of American Art Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and administrators.
An interview of Warren Rohrer conducted 1989 March 9-June 1, by Marina Pacini, for the Archives of American Art Philadelphia Project. Rohrer speaks of his early life as a Mennonite and his schooling on a farm in Lancaster, Pa.; his art studies at Eastern Mennonite College, James Madison College, Pennsylvania State University with Hobson Pittman, the Pennsylvania Academy of the Fine Arts with Francis Speight, and art history classes at the University of Pennsylvania; the development of his work, his efforts at portraiture, and the importance of landscape to his art for most of his career as a painter; his teaching in the Education Department at the Philadelphia Museum of Art, and the Philadelphia College of Art; his exhibitions at the Robert Carlen Galleries, the Makler Gallery, the Pennsylvania Academy's Morris Gallery, the Marian Locks Gallery in Philadelphia, as well as the Lamagna Gallery and CDS Gallery in New York City; his collectors, and critics' reactions to his work in New York and Philadelphia.
Biographical / Historical:
Warren Rohrer (1927-1995) was a painter and educator from Philadelphia, Pa.
General:
Originally recorded on 7 sound cassettes. Reformatted in 2010 as 13 digital wav files. Duration is 9 hr., 54 min.
Provenance:
These interviews are part of the Archives' Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and others.
