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Ella Fitzgerald Papers

Creator:
Fitzgerald, Ella, 1917-1996  Search this
Producer:
Decca (recording company).  Search this
Verve Records (Firm)  Search this
Granz, Norman  Search this
Performer:
Jazz at the Philharmonic (Musical group)  Search this
Musician:
Betts, Keter, 1928-  Search this
Ellington, Duke, 1899-1974  Search this
Gillespie, Dizzy, 1917-1993  Search this
Pass, Joe, 1929-1994  Search this
Peterson, Oscar, 1925-  Search this
Names:
Goodman, Benny (Benjamin David), 1909-1986  Search this
Arranger:
Riddle, Nelson  Search this
Extent:
50 Cubic feet (92 boxes)
Type:
Collection descriptions
Archival materials
Awards
Videocassettes
Audiotapes
Programs
Sound recordings
Manuscripts
Phonograph records
Photographs
Posters
16mm motion picture film
Clippings
Contracts
Greeting cards
Date:
circa 1935-1996
Summary:
Ella Fitzgerald, often called the "First Lady of Song," was one of the 20th century's most important musical performers. The collection reflects her career and personal life through photographs, audio recordings, and manuscript materials.
Scope and Contents:
The Ella Fitzgerald Papers document the performing and personal life of the "First Lady of Song." The collection contains music manuscripts, sheet music, photographs, scripts, correspondence, clippings, business records, sound recordings and video. The bulk of the materials reflect Fitzgerald's career as a singer and performer. The collection comprises materials found in Ella Fitzgerald's home at the time of her death.
Arrangement:
The collection is organized into 10 series.

Series 1: Music Manuscripts and Sheet Music, 1919-1973

Suberies 1.1: Television Shows

Series 2: Photographs, 1939-1990

Subseries 2.1: Ella Fitzgerald Performing Alone

Subseries 2.2: Ella Fitzgerald Performing With Others

Subseries 2.3: Publicity

Subseries 2.4: Ella Fitzgerald With Family, Colleagues, and Friends

Subseries 2.5: Ella Fitzgerald Candid Photographs

Subseries 2.6: Performing Venues

Subseries 2.7: Photographs From Friends and Fans

Series 3: Scripts, 1957-1981

Series 4: Correspondence, circa 1960-1996

Series 5: Business Records, 1954-1990

Series 6: Honorary Degrees and Awards, 1960-1996

Series 7: Concert Programs and Announcements, 1957-1992, undated

Series 8: Clippings, 1949-1997

Subseries 8.1: Magazine Articles, 1949-1997

Subseries 8.2: Newspapers, circa 19650-circa 1990

Series 9: Emphemera, 1950-1996

Subseries 9.1: Album Jackets

Subseries 9.2: Miscellaneous

Series 10: Audiovisual, 1939-1995

Subseries 10.1: Sound Discs: Test Pressings, Transcription Discs, and Performer Copies

Subseries 10.2: Commercial Sound Recordings

Subseries 10.3: Demonstration Sound Discs: Other Artists

Subseries 10.4: Videotapes
Biographical / Historical:
Born in Newport News, Virginia on April 25th, 1918, Ella Fitzgerald was sent to an orphanage in Yonkers, New York at the age of six. In 1934, she was discovered as a singer in New York's famed Apollo Theater Amateur Contest. This led to a stint with drummer Chick Webb's Band, with whom she recorded her first big hit, "A -tisket A-tasket" in 1938.

After Webb died in 1939, Fitzgerald took over leadership of the band for three years, during which time they were featured on a live radio series. She then embarked upon a solo career, which included recording for Decca Records, and in 1946, she began a pivotal association with producer Norman Granz's Jazz at the Philharmonic series, which brought her a large international following.

In 1956, Fitzgerald left Decca Records to join Granz's newly formed Verve label. Among her notable Verve recordings were a series of "songbooks" featuring the work of major American composers such as Cole Porter, George Gershwin, and Harold Arlen as well as classic collaborations with Count Basie and Duke Ellington. Fitzgerald's toured and performed extensively and her immense popularity also led to appearances on television, in movies, and in commercials and magazine ads.

Despite increasing health problems, Fitzgerald continued to tour, perform and record into her seventies with musicians such as guitarist Joe Pass, arranger-producer Quincy Jones, and pianist Oscar Peterson. Throughout her life, Fitzgerald was active in charitable work with particular emphasis on the Juvenile Diabetes Foundation and the Ella Fitzgerald and Harriette E. Shields Child Care Centers.

Ella Fitzgerald was admired and honored world-wide. In addition to receiving more than a dozen Grammy awards, she was awarded numerous honorary degrees and many states and cities had commemorative Ella Fitzgerald days. Fitzgerald was a Kennedy Center honoree in 1979 and Harvard University's Hasty Pudding Club named her "Woman of the Year" in 1982.

The "First Lady of Song" died on June 17, 1996, of complications from diabetes.
Related Materials:
Materials at the Archives Center

Benny Carter Collection, 1928-2000 (AC0757)

Charismic Productions Records of Dizzy Gillespie, 1940s-1993 (AC0979)

Smithsonian Jazz Oral History Program Collection, 1992-2012 (AC0808)

Milt Gabler Papers, 1927-2001 (AC0849)

Tad Hershorn Collection, 1956-1991 (AC0680)

Ernie Smith Jazz Film Collection, circa 1910- circa 1970 (AC0491)
Separated Materials:
The National Museum of American History, Division of Culture ands the Arts holds Ella Fitzgerald artifacts including costumes and clothing.
Provenance:
The collection was donated by the Fitzgerald 1989 Trust, Richard Rosman, trustee on April 14, 1997. The Ella Fitzgeral Charitable Foundation is the successor to the Fitzgerald 1989 Trust.
Restrictions:
Collection is open for research. Only reference copies of audiovisual materials can be used.
Rights:
The Archives Center can provide reproductions of some materials for research and educational use. Copyright and right to publicity restrictions apply and limit reproduction for other purposes. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Jazz  Search this
Genre/Form:
Awards
Videocassettes
Audiotapes
Programs -- 1930-2000
Sound recordings
Sound recordings -- 1930-1990
Manuscripts -- Music -- 20th century
Phonograph records
Photographs -- 20th century
Posters -- 20th century
16mm motion picture film
Clippings -- 20th century
Contracts
Greeting cards
Citation:
Ella Fitzgerald Papers, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0584
See more items in:
Ella Fitzgerald Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0584
Online Media:

Catherine Viviano Gallery records

Creator:
Catherine Viviano Gallery  Search this
Names:
American Academy of Arts and Letters  Search this
American Federation of Arts  Search this
Art Club of Chicago  Search this
Art Institute of Chicago  Search this
Barnes Foundation  Search this
Brooklyn Museum  Search this
Carnegie Institute  Search this
City Art Museum of St. Louis  Search this
Colorado Springs Fine Arts Center  Search this
Dallas Museum of Fine Arts  Search this
Des Moines Art Center  Search this
Detroit Institute of Arts  Search this
Fogg Art Museum  Search this
Harvard University  Search this
Hirshhorn Museum and Sculpture Garden  Search this
Los Angeles County Museum  Search this
Mary Washington College  Search this
Massachusetts Institute of Technology  Search this
Metropolitan Museum of Art (New York, N.Y.)  Search this
Museum of Fine Arts, Boston  Search this
Museum of Fine Arts, Houston  Search this
Museum of Modern Art (New York, N.Y.)  Search this
Pennsylvania Academy of the Fine Arts  Search this
Philadelphia Art Alliance  Search this
Santa Barbara Museum of Art  Search this
University of Virginia  Search this
Wadsworth Atheneum  Search this
Walker Art Center  Search this
William Rockhill Nelson Gallery of Art and Mary Atkins Museum of Fine Arts  Search this
World House Galleries  Search this
Yale University. Art & Architecture Library  Search this
Afro, 1912-1976  Search this
Ashton, Dore  Search this
Baker, Richard Brown  Search this
Bareiss, Walter  Search this
Barker, Walter  Search this
Birolli, Renato, 1905?-1959  Search this
Bishop, Elizabeth, 1911-1979  Search this
Broderson, Robert M, 1920-  Search this
Callery, Mary, 1903-1977  Search this
Chaet, Bernard  Search this
Cox, Jan, 1919-1980  Search this
Dorazio, Piero, 1927-  Search this
Dorazio, Virginia Dortch  Search this
Dubuffet, Jean, 1901-  Search this
Dudensing, F. Valentine, 1892-1967  Search this
Eisendrath, William N., 1903-  Search this
Ernst, Dallas  Search this
Faison, S. Lane (Samson Lane), 1907-2006  Search this
Fleischman, Barbara  Search this
Fleischman, Lawrence A. (Lawrence Arthur), 1925-1997  Search this
Genauer, Emily, 1910-2002  Search this
Giacometti, Alberto, 1901-1966  Search this
Glasco, Joseph, 1925-  Search this
Goodhue, Bertram Grosvenor, 1869-1924  Search this
Graves, Morris, 1910-  Search this
Guerrero, José, 1914-  Search this
Göpel, Barbara  Search this
Göpel, Erhard  Search this
Hirschhorn, Joseph  Search this
Lerner, Abe, 1908-  Search this
Ludgin, Earle, 1898-1981  Search this
Mabe, Manabu  Search this
Manrique, César, 1920-  Search this
McCray, Porter A., 1908-2000  Search this
Meltzer, Doris, 1908-1977  Search this
Menil, Dominique de  Search this
Miller, Stephen Robeson  Search this
Minguzzi, Luciano, 1911-  Search this
Miró, Joan, 1893-  Search this
Morlotti, Ennio, 1910-1992  Search this
Moyens, H. Marc  Search this
Myers, John Bernard  Search this
Ossorio, Alfonso, 1916-1990  Search this
Perlin, Bernard, 1918-  Search this
Price, Vincent, 1911-1993  Search this
Pulitzer, Joseph, 1913-1993  Search this
Rathbone, Perry Townsend, 1911-2000  Search this
Ribicoff, Belle Krasne, 1924-  Search this
Rockefeller, Nelson A. (Nelson Aldrich), 1908-1979  Search this
Rosenthal, Bernard M.  Search this
Sage, Kay  Search this
Seeger, Stanley J.  Search this
Shapiro, Meyer  Search this
Stout, George L. (George Leslie)  Search this
Tanning, Dorothea, 1910-2012  Search this
Valentin, Curt, 1902-1954  Search this
Van Veen, Stuyvesant  Search this
Viviano, Catherine, 1899-1992  Search this
Wakabayashi, Kazuo  Search this
Yunkers, Adja, 1900-1983  Search this
Extent:
11.6 Linear feet
Type:
Collection descriptions
Archival materials
Notes
Photographs
Date:
1930-1990
bulk 1949-1978
Summary:
The records of the Catherine Viviano Gallery measure 11.6 linear feet and date from 1930-1990, with the bulk of the materials dating from 1949-1978. Established in New York City in 1949, the gallery specialized in contemporary painting and sculpture primarily by American and European artists. The collection consists of artists' files; correspondence with artists, collectors, dealers, museum directors, curators, and publishers; business records; printed material; and photographs of artwork and artists. Also included are records relating to Catherine Viviano's activities as a private dealer and consultant after she closed the gallery in 1970.
Scope and Contents note:
The records of the Catherine Viviano Gallery measure 11.6 linear feet and date from 1930-1990, with the bulk of the materials dating from 1949-1978. Established in New York City in 1949, the gallery specialized in contemporary painting and sculpture primarily by American and European artists. The collection consists of artists' files; correspondence with artists, collectors, dealers, museum directors, curators, and publishers; business records; printed material; and photographs of artwork and artists. Also included are records relating to Catherine Viviano's activities as a private dealer and consultant after she closed the gallery in 1970.

Artists' files include biographical material; artists' statements; correspondence; sales and expense reports; lists and notes; guest lists; writings by others; receipts, invoices, and statements; printed material, including press releases, exhibition announcements, brochures, catalogues, clippings; and photographs of artwork and artists. Included are extensive files on Afro Basaldella, Renato Birolli, Robert Broderson, Anselmo Franesconi, Joseph Glasco, Manabu Mabe, César Manrique, Luciano Minguzzi, Ennio Morlotti, Bernard Perlin, Daniel Rice, and Bernard Rosenthal. There are also files on Jan Cox, Kay Sage, and Kazuo Wakabayashi.

Correspondence comprises the largest series in the collection and consists of general correspondence; correspondence with museums, galleries, and art-related institutions in the United States; and correspondence with museums, galleries, and art-related institutions abroad. Letters focus on routine business matters, e.g., appraisals and sales, acquisitions, and organizing exhibitions at the Catherine Viviano Gallery and other venues.

General correspondence includes letters between Catherine Viviano and artists and their family members. Among the correspondents are: Mary Callery, Bernard Chaet, Piero and Virginia Dorazio, Jean Dubuffet, Dallas Ernst, Karl Fortress, Alberto Giacometti, Henry Sage Goodwin, Morris Graves, José Guerrero, Earle Ludgin, Joan Miro, Alfonso Ossorio, Dorothea Tanning, Stuyvesant Van Veen, Adja Yunkers and his wife, Dore Ashton, among others. Also found is Viviano's correspondence with clients, many of whom were prominent collectors, e.g., Richard Brown Baker, Carl and Joan Fisher, Lawrence and Barbara Fleischman, Joseph Hirschhorn, Marc Moyens, Vincent Price, Joseph Pulitzer, Jr., Nelson Rockefeller, Stanley Seeger, and Frederick and Dorothy Zimmerman. Of interest, are letters from Elizabeth Bishop inquiring about the purchase of a work of art from the gallery. Included are letters from art historians, museum directors, curators, representatives at other art-related institutions, and publishers including Walter Bareiss, Walter Barker, Dominque De Menil, Valentine Dudensing, William Eisendrath, S. Lane Faison, Emily Genauer, Bertram Goodhue, Erhard and Barbara Göpel, James Laughlin, Porter McCray, Abram Lerner, Doris Meltzer, Stephen Robson Miller, John Bernard Myers, Perry Rathbone, Belle Krasne Ribicoff, Meyer Shapiro, George Stout, and Curt Valentin.

Correspondence with museums, galleries, and art-related institutions in the United States contains letters between Viviano and museum directors, curators, dealers, artists, and collectors pertaining to loans, shipping and delivery of artwork, appraisals and sales, and acquisitions. Files include substantive correspondence with the American Academy of Arts and Letters, American Federation of the Arts, Art Institute of Chicago, Arts Club of Chicago, the Barnes Foundation, Bristol Art Museum, Brooklyn Museum, Bundy Art Gallery, Carnegie Institute, City Art Museum of St. Louis, Cleveland Museum of Art, Colorado Springs Fine Arts Center, Dallas Museum of Fine Arts, Denver Art Museum, Des Moines Art Center, Detroit Institute of Arts, Fogg Art Museum, Harvard University, Hirshhorn Museum and Sculpture Garden, Institute of Contemporary Art, Los Angeles County Art Museum, Massachusetts Institute of Technology, Metropolitan Museum of Art, Museum of Fine Arts, Boston, Museum of Fine Arts of Houston, Museum of Modern Art, Pennsylvania Academy of the Fine Arts, Philadelphia Art Alliance, Santa Barbara Museum of Art, University of Nebraska Art Galleries, University of Virginia, Mary Washington College, Wadsworth Atheneum, Walker Art Center, William Rockhill Nelson Gallery of Art, Atkins Museum of the Fine Arts, World House Gallery, and Yale University Art Library.

Correspondence with museums, galleries, and art-related institutions abroad primarily concerns the lending of artwork for exhibitions, acquisition and sales; also included are letters requesting biographical information on artists. Letters between Catherine Viviano and representatives of Max Beckmann Gesellschaft Archiv and Galerie Gunther Franke contain provenance-related information on Beckmann's work.

Business records document the routine business operations of the gallery. Printed material includes an incomplete run of Catherine Viviano Gallery exhibition catalogues; invitations and announcements from other galleries and institutions; and miscellaneous printed material.

Photographs include three images of miscellaneous artwork used for art reference.
Arrangement note:
Records are generally arranged by material type and in chronological order thereafter. Artists' files and correspondence files are arranged in alphabetical order and materials within the folders are arranged chronologically

The collection is arranged as 5 series:

Series 1: Artists' Files, 1945-1986 (Boxes 1-3; 3.5 linear feet)

Series 2: Correspondence, 1939-1985 (Boxes 3-6; 5.5 linear feet)

Series 3: Business Records, 1949-1972 (Boxes 10-11; 1.0 linear feet)

Series 4: Printed Material, 1930-1990 (Boxes 11-13; 1.6 linear feet)

Series 5: Photographs (1948-1954), undated (Box 14; 1 folder)
Biographical/Historical note:
Catherine Viviano (1889-1992) opened her gallery in 1949 on 42 East 57th Street in New York City. Specializing in contemporary American paintings and sculpture, the gallery featured younger American and European artists, e.g., Robert Broderson, Carlyle Brown, Jan Cox, Joseph Glasco, Peter Lanyon, Manabu Mabe, César Manrique, Bernard Perlin, Joseph Rollo, Bernard Rosenthal, and Kay Sage, among others. The gallery was also notable for introducing the work of Italian artists, who had been cut off from the American art scene during World War II, including Afro Basaldella and his brother Mirko Basaldella, Renato Birolli, Leonardo Cremonini, and Luciano Minguzzi.

Born in Italy in 1899 and raised in Chicago, Catherine Viviano came to New York in the early 1930's to work at the Pierre Matisse Gallery, where she remained for sixteen years before founding the Catherine Viviano Gallery.

In 1970, Catherine Viviano closed the gallery, though she continued to work from her home as an art dealer and consultant. She died of a stroke at the age of ninety-two in 1992.
Related Archival Materials note:
Among the other resources relating to Catherine Viviano Gallery in the Archives of American Art are the Kay Sage papers, 1925-circa 1985, bulk 1950-1965.
Provenance:
The Catherine Viviano Gallery records were donated in 2003 on behalf of Margaret Viviano, Catherine Viviano's sister, by her grandnephew, Peter C. Salerno, who had Power of Attorney for Margaret Viviano.
Restrictions:
Use of original papers requires an appointment.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Art dealers  Search this
Topic:
Sculpture  Search this
Art galleries, Commercial -- New York (State) -- New York  Search this
Painting  Search this
Art -- Collectors and collecting  Search this
Genre/Form:
Notes
Photographs
Citation:
Catherine Viviano Gallery records, 1930-1990, bulk 1949-1978. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.cathvivi
See more items in:
Catherine Viviano Gallery records
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-cathvivi
Online Media:

Photographs of César Manrique

Collection Creator:
Catherine Viviano Gallery  Search this
Container:
Box 2, Folder 33
Type:
Archival materials
Date:
circa 1967-1968
Collection Restrictions:
Use of original papers requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Catherine Viviano Gallery records, 1930-1990, bulk 1949-1978. Archives of American Art, Smithsonian Institution.
See more items in:
Catherine Viviano Gallery records
Catherine Viviano Gallery records / Series 1: Artists' Files / Manrique, César
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-cathvivi-ref114

Photographs, Various Snapshots (1968, undated)

Collection Creator:
Catherine Viviano Gallery  Search this
Container:
Box 2, Folder 41
Type:
Archival materials
Date:
1968
undated
Collection Restrictions:
Use of original papers requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Catherine Viviano Gallery records, 1930-1990, bulk 1949-1978. Archives of American Art, Smithsonian Institution.
See more items in:
Catherine Viviano Gallery records
Catherine Viviano Gallery records / Series 1: Artists' Files / Manrique, César
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-cathvivi-ref116

Correspondence

Collection Creator:
Catherine Viviano Gallery  Search this
Container:
Box 2, Folder 21
Type:
Archival materials
Date:
circa 1965-circa 1975
Collection Restrictions:
Use of original papers requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Catherine Viviano Gallery records, 1930-1990, bulk 1949-1978. Archives of American Art, Smithsonian Institution.
See more items in:
Catherine Viviano Gallery records
Catherine Viviano Gallery records / Series 1: Artists' Files / Manrique, César
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-cathvivi-ref106

Clippings

Collection Creator:
Catherine Viviano Gallery  Search this
Container:
Box 2, Folder 31
Type:
Archival materials
Date:
1967-1969
Collection Restrictions:
Use of original papers requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Catherine Viviano Gallery records, 1930-1990, bulk 1949-1978. Archives of American Art, Smithsonian Institution.
See more items in:
Catherine Viviano Gallery records
Catherine Viviano Gallery records / Series 1: Artists' Files / Manrique, César
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-cathvivi-ref112

Correspondence

Collection Creator:
Catherine Viviano Gallery  Search this
Container:
Box 2, Folder 22
Type:
Archival materials
Date:
1965-1966
Collection Restrictions:
Use of original papers requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Catherine Viviano Gallery records, 1930-1990, bulk 1949-1978. Archives of American Art, Smithsonian Institution.
See more items in:
Catherine Viviano Gallery records
Catherine Viviano Gallery records / Series 1: Artists' Files / Manrique, César
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-cathvivi-ref1497

Correspondence

Collection Creator:
Catherine Viviano Gallery  Search this
Container:
Box 2, Folder 23
Type:
Archival materials
Date:
1967
Collection Restrictions:
Use of original papers requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Catherine Viviano Gallery records, 1930-1990, bulk 1949-1978. Archives of American Art, Smithsonian Institution.
See more items in:
Catherine Viviano Gallery records
Catherine Viviano Gallery records / Series 1: Artists' Files / Manrique, César
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-cathvivi-ref1498

Correspondence

Collection Creator:
Catherine Viviano Gallery  Search this
Container:
Box 2, Folder 24
Type:
Archival materials
Date:
1968-1969
Collection Restrictions:
Use of original papers requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Catherine Viviano Gallery records, 1930-1990, bulk 1949-1978. Archives of American Art, Smithsonian Institution.
See more items in:
Catherine Viviano Gallery records
Catherine Viviano Gallery records / Series 1: Artists' Files / Manrique, César
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-cathvivi-ref1499

Correspondence

Collection Creator:
Catherine Viviano Gallery  Search this
Container:
Box 2, Folder 25
Type:
Archival materials
Date:
1970-1975
Collection Restrictions:
Use of original papers requires an appointment.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Catherine Viviano Gallery records, 1930-1990, bulk 1949-1978. Archives of American Art, Smithsonian Institution.
See more items in:
Catherine Viviano Gallery records
Catherine Viviano Gallery records / Series 1: Artists' Files / Manrique, César
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-cathvivi-ref1500

Peter Blume papers

Creator:
Blume, Peter, 1906-1992  Search this
Names:
American Academy of Arts and Letters  Search this
American Artists' Congress  Search this
Boston College  Search this
Connecticut Council of the Arts  Search this
Askew, R. Kirk (Ralph Kirk), 1903-1974  Search this
Barr, Alfred H., Jr., 1902-1981  Search this
Blankenhorn, Heber, 1884-1956  Search this
Blume, Grace  Search this
Boursa, Harry  Search this
Burke, Kenneth, 1897-  Search this
Cowley, Malcolm, 1898-  Search this
De Vries, Peter, 1910-1993  Search this
Eisenstaedt, Alfred  Search this
Getlein, Frank  Search this
Godsoe, Robert  Search this
Hirsch, Joseph, 1910-1981  Search this
Kelly, Michael A.  Search this
Miller, Arthur, 1915-2005  Search this
O'Keeffe, Georgia , 1887-1986  Search this
Soyer, Raphael, 1899-1987  Search this
Trapp, Frank  Search this
Extent:
7.6 Linear feet
Type:
Collection descriptions
Archival materials
Travel diaries
Sound recordings
Interviews
Drawings
Photographs
Prints
Transcriptions
Lectures
Scrapbooks
Sketches
Date:
1870-2001
Summary:
The papers of New York and Connecticut painter Peter Blume date from 1870 to 2001 and measure 7.6 linear feet. Found are biographical materials; correspondence with family, friends, colleagues, galleries and institutions, and writers; writings on art by Blume and others; subject files regarding organizations, works of art, exhibitions, and reference files; personal business records; printed material; two scrapbooks; photographs of Blume, family, friends, and works of art; extensive artwork; and material relating to Blume's wife's family, the Cratons.
Scope and Contents:
The papers of New York and Connecticut painter Peter Blume date from 1870 to 2001 and measure 7.6 linear feet. Found are biographical materials; correspondence with family, friends, colleagues, galleries and institutions, and writers; writings on art by Blume and others; subject files regarding organizations, works of art, exhibitions, and reference files; personal business records; printed material; two scrapbooks; photographs of Blume, family, friends, and works of art; extensive artwork; and material relating to Blume's wife's family, the Cratons.

Biographical materials include an award, obituaries, a travel itinerary, and sound recordings and transcripts of interviews of Peter Blume by Alfred H. Barr, Boston College, Harry Boursa, and Visionary Company Magazine.

Correspondence is professional and personal. Letters are from friends, family, artists, writers, galleries, and institutions. Notable correspondents include Kirk Askew, Malcolm Cowley, Peter DeVries, Joseph Hirsch, and Frank A. Trapp, among others. Also found is Grace Blume's correspondence which includes letters to and from Peter Blume and letters from Grace to her family members and friends. The bulk of Grace Blume's correspondence concerns her travels with Blume.

Writings and notes by Blume include a travel journal, lists of works of art, lectures, talks and other writings on art, artists, and friends. Writings by others include theses and scholarly papers about Blume, and include writings by Heber Blankenhorn, Kenneth Burke, Malcolm Cowley, Robert Ulrich Godsoe, Frank Getlein, Michael A. Kelly, and Frank A. Trapp. Also found is criticism on The Rock by school children.

Blume's subject files cover the American Academy of Arts and Letters, American Artists Congress, Heber Blankenhorn, works of art by Blume, exhibitions, and the Connecticut Council on the Arts. Also found are reference files consisting of photographs of artwork by others and clippings.

Personal business and financial records consist of business correspondence with galleries and museums; sales and consignment records; scattered price lists; and receipts and invoices relating to the building and running of Blume's house in Connecticut.

Printed materials include clippings, exhibition announcements and catalogs for solo and group shows, magazines featuring articles about Blume, posters, and reproductions of works of art.

Scrapbooks include a fragment of a scrapbook from 1942-1944 and a clippings scrapbook from 1934-1939.

Photographs include portraits and snapshots of Peter Blume, Grace Blume, family, friends, travel, parties, pets, homes, landscapes, exhibitions, and works of art. There are also photos of the Askews, the Blankenhorns, the Cowleys, Alfred Eisenstaedt, the Holstens, the Josephsons, Arthur Miller, Georgia O'Keeffe, the Sobys, and Raphael Soyer.

Artwork by Peter Blume includes completed drawings, sketches, doodles, prints, and preliminary drawings for many of his works. Of note are extensive sketches of heads, and preliminary drawings for Recollection of the Flood.

Craton family papers consist of geneological material relating to Grace Blume's brother, James Craton and his wife Catherine Sears Craton. Found are vital records; military records for James and Marshall Craton; correspondence; scattered financial records; clippings; and family photographs.
Arrangement:
The collection is arranged as 10 series.

Series 1: Biographical Material, circa 1950-1992 (0.2 linear feet; Box 1)

Series 2: Correspondence, 1926-1992 (1.8 linear feet; Box 1-3)

Series 3: Writings and Notes, 1929-1986 (0.5 linear feet; Box 3, 9)

Series 4: Subject Files, circa 1930-1988 (0.5 linear feet; Box 3-4)

Series 5: Personal Business and Financial Records, 1934-1983 (0.6 linear feet; Box 4, 9)

Series 6: Printed Material, 1930-1990 (0.7 linear feet; Box 4-5, 9, OV 15-16)

Series 7: Scrapbooks, 1934-1944 (3 folders; Box 5)

Series 8: Photographs, 1917-circa 1980 (1.1 linear feet; Box 5-6, 9)

Series 9: Artwork, 1932-1984 (2.0 linear feet; Box 6-9, OV 10-14)

Series 10: Craton Family Papers, 1870-2001 (0.2 linear feet; Box 6)
Biographical / Historical:
Russian-born painter and sculptor Peter Blume (1906-1992) was active in New York and Connecticut. His style combined American and European traditions with folk art and surrealism.

Peter Blume was born Piotr Sorek-Sabel in 1906 in Smorgon, Russia. With his family, he emigrated to the United States in 1911 and settled in New York City. Blume studied at the Educational Alliance and the Art Students League in New York. Influenced by folk art, Precisionism, Cubism, and Surrealism, Blume combined European and American painting tradition to create his own style. He was awarded a Guggenheim Fellowship in 1932 and travelled to Italy.

In 1934, Blume's South of Scranton (1931) won the first prize at the Carnegie International Exhibition. Later, he exhibited The Eternal City (1937) at the Julian Levy Galleries in Manhattan. With the Section of Painting and Sculpture of the Treasury Department, Blume completed two post office murals in New York and Pennsylvania. Blume was a member of the National Academy of Design and was active with the American Academy in Rome.

Peter Blume married Grace "Ebie" Douglas Craton in 1931. The couple built their home in Sherman, Connecticut. The Blumes travelled the world and kept close relationships with family and friends, such as Ann and Heber Blankenhorn, Malcolm Cowley, and Ned and Nancy Holsten.

Peter Blume died in Connecticut in 1992.
Related Materials:
Also in the Archives of American Art is an oral history interview with Peter Blume conducted on August 16th, 1983 to May 23rd, 1984 by Robert F. Brown.
Provenance:
The Peter Blume papers were donated by in 1993 by Grace Blume, Peter Blume's widow. Additional papers were donated by Catherine Weiss, Jamie Vance, and Leigh Butler in 2010.
Restrictions:
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Topic:
Painters -- New York (State) -- New York  Search this
Genre/Form:
Travel diaries
Sound recordings
Interviews
Drawings
Photographs
Prints
Transcriptions
Lectures
Scrapbooks
Sketches
Citation:
Peter Blume papers, 1870-2001. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.blumpete
See more items in:
Peter Blume papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-blumpete
Online Media:

N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-1997  Search this
O'Keeffe, Georgia , 1887-1986  Search this
Extent:
270 Cubic feet (1463 boxes, 33 map-folders, 7 films)
Type:
Collection descriptions
Archival materials
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Online Media:

Elmer Bischoff papers

Creator:
Bischoff, Elmer, 1916-1991  Search this
Names:
Staempfli Gallery (New York, N.Y.)  Search this
University of California, Berkeley -- Faculty  Search this
University of California, Berkeley -- Students  Search this
Extent:
4.4 Linear feet
Type:
Collection descriptions
Archival materials
Collages
Drawings
Watercolors
Interviews
Date:
1914-1990
Summary:
The papers of San Francisco painter and arts instructor Elmer Bischoff measure 4.4 linear feet and date from 1914 to 1990, with the bulk of the material dating from the late 1950s to the mid-1980s. Found within the papers are biographical materials, scattered correspondence, notes and notebooks, teaching and student files, printed materials, artwork and two sketchbooks, and photographs and negatives of Bischoff, his family, post World War II Europe, and artwork studies.
Scope and Contents:
The papers of San Francisco painter and arts instructor Elmer Bischoff measure 4.4 linear feet and date from 1914 to 1990, with the bulk of the material dating from the late 1950s to the mid-1980s. Found within the papers are biographical materials, scattered correspondence, notes and notebooks, teaching and student files, printed materials, artwork and two sketchbooks, and photographs and negatives of Bischoff, his family, post World War II Europe, and artwork studies.

Biographical materials document jurying on art prize committees, interviews with others, lists of names and addresses, and biographical materials. Scattered correspondence is with Staempfli Gallery, organizations, and artists. Notes and notebooks document people Bischoff kept in touch with, as well as day-to-day occurrences in his life, including health and travel. University files document Bischoff's years as a professor at UC Berkeley, as well as papers written about him and notes from his days as a student at UC Berkeley. The bulk of the collection consists of printed material documenting exhibitions, magazines and newspapers where Bischoff's work was profiled, and materials that document his personal interests. Artwork and two sketchbooks contain drawings, watercolors, and collages by Bischoff. Photographs are of Bischoff, his family, travel, and art resource photographs.
Arrangement:
This collection is arranged as 7 series.

Series 1: Biographical Materials, 1930-1990 (Box 1, 0.5 linear feet)

Series 2: Correspondence, 1956-1990 (Box 1, 0.2 linear feet)

Series 3: Notes and Notebooks, 1976-1989 (Box 1, 0.3 linear feet)

Series 4: University Files, 1954-1990 (Box 2, 0.4 linear feet)

Series 5: Printed Material, 1941-1990 (Box 3-6, 1.6 linear feet)

Series 6: Artwork and Sketchbooks, 1958, undated (Box 7-8, 0.6 linear feet)

Series 7: Photographic Materials, 1914-1990 (Box 9, 0.2 linear feet)
Biographical / Historical:
Elmer Bischoff (1916-1991) was an influential painter and arts instructor in the San Francisco Bay Area figurative art movement that emerged in the early 1950s.

Bischoff grew up in Berkeley, California and attended the University of California (UC) at Berkeley, receiving his Master of Arts in 1939. During the Great Depression, he became involved with the Federal Art Project and taught ceramics at an arts center in Sacramento, California. During World War II, he served in the US Air Force and was stationed in England as an intelligence officer. When he returned to California in 1945, he taught at the California School of Fine Arts (now known as San Francisco Art Institute) with Richard Diebenkorn, David Park, Mark Rothko, Clyfford Still, and Ad Reinhardt. He resigned from the school in the early 1950s when he took up figurative painting, but returned in 1956 to head the graduate program. In 1963 he became an associate professor at UC Berkeley, and was promoted to full professor in 1965, where he stayed until he retired in 1985.
Related Materials:
Among other resources relating to the Elmer Bischoff papers are two oral histories with Bischoff; one conducted in 1965 by Mary McChesney and the other conducted in 1977 by Paul J. Karlstrom.
Provenance:
Two items on reel 2787 were donated in 1974 by Elmer Bischoff. His papers were donated in 1991 by his widow, Adelie Bischoff.
Restrictions:
Use of original papers requires an appointment.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Painters -- California -- San Francisco  Search this
Topic:
Art -- Study and teaching  Search this
Genre/Form:
Collages
Drawings
Watercolors
Interviews
Citation:
Elmer Bischoff papers, 1914-1990. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.biscelme
See more items in:
Elmer Bischoff papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-biscelme

Charles Schucker Papers

Creator:
Schucker, Charles, 1908-1998  Search this
Names:
Federal Art Project (Ill.)  Search this
Katonah Museum of Art  Search this
Pratt Institute  Search this
Yaddo (Artist's colony)  Search this
Louis, Morris, 1912-1962  Search this
Louzonis, Valerie Velasquez  Search this
Extent:
1.2 Linear feet
Type:
Collection descriptions
Archival materials
Sketchbooks
Photographs
Drawings
Video recordings
Date:
1934-2001
Summary:
The papers of New York abstract painter and educator Charles Schucker measure 1.2 linear and date from 1934 to 2001. Schucker's career as a painter is documented by biographical material, letters, writings, subject files, printed material, artwork, and photographs.
Scope and Contents:
The papers of New York abstract painter and educator Charles Schucker measure 1.2 linear and date from 1934 to 2001. Schucker's career as a painter is documented by biographical material, letters, writings, subject files, printed material, artwork, and photographs.

Biographical material includes a video recording of a memorial tribute. Letters mostly relate to business arrangements with galleries and institutions. Among Schucker's writings are 9 notebooks, some of which include notes from his study abroad. Writings about Schucker include an unpublished manuscript by Valerie Velasquez Louzonis in which she discusses his childhood, travels, and his start as an artist. Subject files touch upon his association with Pratt Institute, Katonah Museum of Art, Yaddo, various galleries, his work with the Chicago WPA, and his friendship with Morris Louis. Over 60 years of artistic work are documented in exhibition catalogs and announcements. Artwork and sketchbooks from the 1930s and 1940s offer a glimpse of his earlier style of drawing.
Arrangement:
The collection is arranged in 7 series:

Series 1: Biographical Materials, 1938, 1984-1999 (Box 1; 0.1 linear feet)

Series 2: Letters, 1937-2001 (Box 1; 0.1 linear feet)

Series 3: Writings, 1934-1998 (Box 1; 0.3 linear feet)

Series 4: Subject Files, circa 1940-1999 (Box 1; 0.3 linear feet)

Series 5: Printed Material, circa 1930s-1990s (Boxes 1-2; 0.3 linear feet)

Series 6: Artwork and Sketchbooks, 1930s-1940s (Box 2; 0.1 linear feet)

Series 7: Photographs, 1951-circa 1980s (Box 2; 0.1 linear feet)
Biographical / Historical:
Charles L. Schucker (1908-1998), an abstract painter known for poured oil paintings on unprimed canvases, began his career in Chicago with the WPA before moving to New York City in 1946. He was also an educator and taught at the Pratt Institute in Brooklyn, New York for nearly 30 years.
Provenance:
Lent for microfilming in 1971 by Charles Schucker and later donated with additional audio and video recordings in August 2011 by Carrie Schucker, the artist's daughter.
Restrictions:
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Topic:
Painting, Modern -- 20th century -- New York (State) -- New York  Search this
Painters -- New York (State) -- New York  Search this
Genre/Form:
Sketchbooks
Photographs
Drawings
Video recordings
Citation:
The Charles Schucker Papers, 1934-2001. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.schuchar
See more items in:
Charles Schucker Papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-schuchar

Lucy R. Lippard papers

Creator:
Lippard, Lucy R.  Search this
Names:
Addison Gallery of American Art  Search this
Alliance for Cultural Democracy  Search this
Art Workers Coalition  Search this
Museum of Modern Art (New York, N.Y.)  Search this
Political Art Documentation/Distribution (Organization)  Search this
Printed Matter, Inc.  Search this
Studio International (Firm)  Search this
University of Colorado -- Faculty  Search this
Women's Caucus for Art  Search this
Andre, Carl, 1935-  Search this
Chicago, Judy, 1939-  Search this
Darboven, Hanne  Search this
Edelson, Mary Beth  Search this
Hammond, Harmony  Search this
Henes, Donna  Search this
Johnson, Ray, 1927-  Search this
Judd, Donald, 1928-  Search this
LeWitt, Sol, 1928-2007  Search this
Pearson, Henry, 1914-2006  Search this
Stevens, May  Search this
Extent:
56.5 Linear feet
0.454 Gigabytes
Type:
Collection descriptions
Archival materials
Gigabytes
Sound recordings
Interviews
Photographs
Date:
1930s-2007
bulk 1960-1990
Summary:
The papers of New York and New Mexico writer, art critic, and curator, Lucy R. Lippard, measure 56.5 linear feet and 0.454 GB and date from the 1930s to 2007, with the bulk of the material dating from the 1960s to the 1990s. Over half of the collection consists of correspondence files documenting Lippard's professional relationships with artists, writers, galleries, art institutions, and political organizations, and her interest in conceptual and minimalist art, feminism and political activism. Also found are Lippard's notes and writings including sound recordings and interviews, teaching and exhibition files, printed and digital material, several works of art, and photographs of artwork and artists. Scattered throughout the collection are a small number of records concerning Lippard's personal life. An addition of 3.0 linear feet donated 2015 includes subject files on feminist and conceptual art as well as land use, development, and local politics and history in New Mexico.
Scope and Contents:
The papers of New York and New Mexico writer, art critic, and curator, Lucy R. Lippard, measure 56.5 linear feet and 0.454 GB and date from the 1930s to 2007, with the bulk of the material dating from the 1960s to the 1990s. Over half of the collection consists of correspondence files documenting Lippard's professional relationships with artists, writers, galleries, art institutions, and political organizations, and her interest in conceptual and minimalist art, feminism and political activism. Also found are Lippard's notes and writings including sound recordings and interviews, teaching and exhibition files, printed and digital material, several works of art, and photographs of artwork and artists. Scattered throughout the collection are a small number of records concerning Lippard's personal life. An addition of 3.0 linear feet donated 2015 includes subject files on feminist and conceptual art as well as land use, development, and local politics and history in New Mexico.

A small amount of biographical material comprises resumes and an address book.

Correspondence files document all aspects of Lippard's professional life including her relationships with artists such as Carl Andre, Judy Chicago, Hanne Darboven, Ray Johnson, Sol LeWitt, and Henry Pearson; feminist artists including Mary Beth Edelson, Harmony Hammond, Donna Henes, and May Stevens; political and art-related activist groups such as Alliance for Cultural Democracy, Art Workers Coalition, Political Art Documentation/Distribution, Printed Matter, and Women's Caucus for Art; galleries and museums including Addison Gallery of American Art and the Museum of Modern Art, and publishers including Art International and Art Forum. The series also traces the development of Lippard's involvement in activist causes including censorship and the rights of artists, Central America and the impact of U.S. policy on the region, and equality and reproductive rights for women, as well as her interest in conceptual and minimalist art. The series includes scattered artwork and photographs of artists.

Writings are primarily by Lippard and include correspondence, manuscript drafts, extensive notes, and publication records for some of her best-known books such as The Graphic Work of Philip Evergood (1966), Six Years: The Dematerialization of the Art Object (1973), Eva Hesse (1976), Ad Reinhardt (1985), and Mixed Blessings: New Art in a Multicultural America (1990), as well as essays for publications such as Art Forum and Studio International and contributions to exhibition catalogs. Also found are edited transcripts from conferences, symposia and interviews conducted by and of Lippard, some audio recordings of interviews and symposia, including an interview with Donald Judd, and notes and typescripts for lectures and speeches.

A small number of files document Lippard's teaching work during the 1970s and 1980s, primarily at the University of Colorado, Boulder where she taught several courses and seminars.

Exhibition files document Lippard's involvement with exhibitions she helped to organize or curate such as A Different War: Vietnam in Art (1989-1991) 557,087 and 955,000 (1969, 1970), 2,972, 453 (1971) c.7,500 (1973-1974) and those for which she wrote catalog contributions.

Printed material includes a collection of articles written by Lippard and a small amount of material concerning events, such as speaking engagements, in which Lippard was involved. Other printed material reflects Lippard's wide range of artistic, political and activist interests and documents exhibitions and performances and the activities of art-related and political groups. Material includes many exhibition catalogs, announcements, invitations, printed posters, news clippings, journal articles, brochures, pamphlets and other publications.

Artwork includes sixteen items by unidentified artists, including two by children. Photographs consist primarily of photographs of works of art in addition to a small number of photos of exhibition installations.
Arrangement:
The collection is arranged as eight series:

Series 1: Biographical Material, circa 1960s-circa 1980s (Box 1; 2 folders)

Series 2: Correspondence, 1950s-2006 (Boxes 1-28, 51, OVs 54-63; 28.8 linear feet)

Series 3: Writings, 1930s-1990s (Boxes 28-41, 51-52, OVs 64-66; 13.24 linear feet, ER01; 0.454 GB)

Series 4: Teaching Files, 1966-1993 (Boxes 41, 52; 0.76 linear feet)

Series 5: Exhibitions, 1960s-1990s (Boxes 42-45, 52, OVs 67-68; 4.2 linear feet)

Series 6: Printed Material, 1940s-2007 (Boxes 45-49, 52, OVs 69-77; 5.3 linear feet)

Series 7: Artwork and Ephemera, circa 1960s-circa 1990s (Boxes 50, 53; 4 folders)

Series 8: Photographs, 1950s-circa 1990s (Boxes 50, 53, OV 71; 1.0 linear foot)
Biographical / Historical:
New York and New Mexico writer and art critic, Lucy R. Lippard, is the curator of numerous exhibitions and the author of over twenty-four books and other writings that trace the emergence of minimalist and conceptual art and document Lippard's commitment to feminism and political activism.

Born in New York City in 1937, Lippard earned a B.A. from Smith College in 1958 and an M.A. in 1962 from New York University's Institute of Fine Arts. In the 1960s she began writing art criticism for the journals Art International and Artforum. In 1966 she curated the landmark exhibition Eccentric Abstraction at the Fischbach Gallery in New York City. Lippard then curated the first of four defining conceptual art exhibitions that became known as her "numbers" shows, each titled after the populations of the cities in which they took place, with catalogs in the form of a set of 10 x 15 cm index cards. Opening at the Seattle Art Museum in 1969, 557,087 was followed by 955,000 in Vancouver, Canada, a few months later. 2,972,453 was held at the Centro de Arte y Comunicacíon in Buenos Aires in 1971 and c.7500 opened in Valencia, California, in 1973-1974 before traveling to several other venues in the United States and Europe.

Lippard's first book, The Graphic Work of Philip Evergood was published in 1966, followed by Pop Art the same year, and a collection of her early essays, Changing, in 1971. Six Years: The Dematerialization of the Art Object (1973) and From the Center: Feminist Essays on Women's Art (1976) documented the emergence of conceptual art and the early years of feminist art respectively. In 1976 Lippard published her seminal book on the life and work of Eva Hesse.

Between 1977 and 1978 Lippard lived on a farm in Devon, England, and worked on a novel, The First Stone, about the role of politics in the lives of three generations of women. During her walks across the English countryside she became interested in landscape art and conceived of her book Overlay: Contemporary Art and the Art of Prehistory which was subsequently published in 1983. Other books include Get the Message?: A Decade Of Art For Social Change (1984), Ad Reinhardt (1985), and Mixed Blessings: New Art in a Multicultural America (1990). Lippard has also written regular columns on art and politics for the Village Voice, In These Times and Z Magazine, and has been a contributing editor of Art in America.

Lippard was radicalized during a trip to Argentina in 1968 when she was invited to be a juror at the Museo Nacional de Bellas Artes in Buenos Aires. On her return to the United States she became heavily involved in anti-war activities and the Art Workers Coalition. She is a co-founder of several feminist and artist organizations including the feminist collective Heresies, which produced Heresies: A Feminist Journal on Art and Politics from 1977-1992, Ad Hoc Women Artists, Alliance for Cultural Democracy, Artists Call Against U.S. Intervention in Central America, Women's Action Coalition, and Women's Art Registry. In 1976 she was a founder of Printed Matter, a New York nonprofit dedicated to producing artists' publications. She also worked closely with Franklin Furnace, an artist-run space devoted to the promotion of artists' books, installation art, and video and performance art, and served on the organization's International Committee.

Lippard has been a visiting professor at the School of Visual Arts, the University of Colorado, Boulder, and the University of Queensland, Australia, and was Eminent Artist in Residence at the University of Wyoming Department of Art in 2015. She has received honorary doctorates in fine arts from Maine College of Art, the Massachusetts College of Art, Moore College of Art, San Francisco Art Institute, and others, and awards including a Guggenheim Fellowship, two National Endowment for the Arts grants in criticism, the Smith College Medal, the ArtTable Award for Distinguished Service to the Visual Arts, and the Bard College Center for Curatorial Studies Award for Excellence.

Lippard has lived in New Mexico since 1992 and works as a freelance writer and speaker.
Related Materials:
Also found in the Archives of American Art is an oral history interview with Lucy Lippard conducted in 2011 March 15, by Sue Heinemann, for the Archives of American Art's Elizabeth Murray Oral History of Women in the Visual Arts project, funded by a grant from the A G Foundation.
Provenance:
Lucy R. Lippard donated her papers in several increments between 1972-1995, and 2006.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Use of archival audiovisual recordings with no duplicate access copy requires advance notice. Contact Reference Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Art critics  Search this
Topic:
Curators -- New York (State) -- New York  Search this
Art -- Study and teaching  Search this
Art, Modern -- 20th century  Search this
Artists -- Political activity  Search this
Authors -- New York (State) -- New York  Search this
Conceptual art  Search this
Art criticism -- New York (State) -- New York  Search this
Feminism and art  Search this
Minimal art  Search this
Genre/Form:
Sound recordings
Interviews
Photographs
Citation:
Lucy R. Lippard papers, 1930s-2007, bulk 1960s-1990s. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.lipplucy
See more items in:
Lucy R. Lippard papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-lipplucy
Online Media:

Photo Album 1

Collection Creator:
Goulet, Lorrie, 1925-  Search this
Container:
Box 8, Folder 2
Type:
Archival materials
Date:
1930s-1990s
Scope and Contents:
Goulet and de Creeft at events and sculpture
Collection Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.

Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Lorrie Goulet papers, 1931-2009. Archives of American Art, Smithsonian Institution.
See more items in:
Lorrie Goulet papers
Lorrie Goulet papers / Series 10: Photographs
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-goullorr-ref103

Elisabeth Zogbaum papers regarding Franz Kline

Creator:
Zogbaum, Elisabeth Ross  Search this
Names:
Kline, Franz, 1910-1962  Search this
Extent:
11.5 Linear feet
Type:
Collection descriptions
Archival materials
Drawings
Scrapbooks
Sound recordings
Interviews
Date:
1892-circa 2005
bulk 1930-1990
Summary:
The Elisabeth Zogbaum papers regarding Franz Kline measure 11.5 linear feet and date from 1892 to circa 2005, bulk 1930-1990. Zogbaum was a close companion to the New York-based painter Franz Kline and she managed his estate after his death. These papers include biographical material on Franz Kline, documents related to the Franz Kline estate and Franz Kline Foundation, and other material about the artist compiled by Elisabeth Zogbaum. In addition to the aforementioned material, the collection also includes correspondence, exhibition files, printed material, Zogbaum's research and notes, photographic material, artifacts, sound recordings of interviews, and books from Franz Kline's personal library.
Scope and Contents:
The Elisabeth Zogbaum papers regarding Franz Kline measure 11.5 linear feet and date from 1892 to circa 2005, bulk 1930-1990. Zogbaum was a close companion to the New York-based painter Franz Kline and she managed his estate after his death. These papers include biographical material on Franz Kline, documents related to the Franz Kline estate and Franz Kline Foundation, and other material about the artist compiled by Elisabeth Zogbaum. In addition to the aforementioned material, the collection also includes correspondence, exhibition files, printed material, Zogbaum's research and notes, photographic material, artifacts, sound recordings, and books from Franz Kline's personal library.

Franz Kline biographical material includes Kline's passport, will, address books, biographical outlines, obituaries, health and financial records, high school yearbooks, military training camp material, bills and receipts, loose pages of a high school scrapbook, and other material. There are also drawings and sketches by Franz Kline and a few drawings by others.

Correspondence is divided into two sections: correspondence with Franz Kline and correspondence with Elisabeth Zogbaum. Franz Kline correspondence mostly consists of letters to Franz Kline from friends, colleagues, artists, museums, and galleries. Notable correspondents include Sabro Hasegawa, Hedy Lamarr, John Ferren, Jack Micheline, William Morris, and Shinichi Segui. Elisabeth Ross Zogbaum correspondence consists of condolence letters upon the death of Franz Kline and professional correspondence with museums, galleries, foundations and collectors regarding his art.

The estate of Franz Kline includes financial and legal records on the Franz Kline estate, which Elisabeth Zogbaum managed as the sole executrix. There are art inventories, price lists, condition reports, sales reports, correspondence, contracts, tax records, and documents related to Marlborough Gallery and other galleries.

The Franz Kline Foundation series includes a range of material, such as a survey of public and private collections with Franz Kline artwork, related to the catalogue raisonne which the foundation began work on but did not complete. The series also contains correspondence, administrative records, lists, inventories, and sound recordings.

Elisabeth Zogbaum research and notes includes lists, notes, printed material, correspondence, and sound recordings compiled by Zogbaum regarding Franz Kline. Zogbaum produced an audiovisual presentation consisting of slides of Kline's artwork and an accompanying soundtrack. She recorded dozens of conversations with artists, friends, dealers, and contemporaries of Kline, including James Brooks, Louise Bourgeois, Willem de Kooning, George McNeil, Joan Mitchell, Giuseppe Panza, Ludwig Sander, Aaron Siskind, Ray Spillenger, and Joe Stefanelli, among others.

Exhibition files consist of correspondence, loan forms and agreements, checklists, and itineraries on various posthumous Franz Kline exhibitions.

Printed material includes exhibition catalogs, announcements, clippings, press releases, newsletters, magazines, postcards, and other miscellaneous material. Most of the material is about Franz Kline, but there is also material about other artists.

Photographic material includes photographs of Franz Kline, Elisabeth Zogbaum, family, friends, other artists, houses, studios, artwork, exhibition installations, Japanese calligraphy, and other subjects. There are mostly photographic prints, but there are also a few negatives, slides, and transparencies. There is an album of Franz Kline's artwork. Franz Kline Library consists of various books which were probably in his office. Some books contain articles about Franz Kline or images of his artwork. The rest are miscellanous titles that have been inscribed to Kline. There are also books with artwork by the artist Phil May.

There is a random assortment of artifacts that belonged to Franz Kline including a metal lantern, model car, tea pot, dominoes, a ring, and other objects.
Arrangement:
This collection is arranged as 10 series.

Series 1: Franz Kline Biographical Material, 1925-1962, circa 1998 (Box 1, OV 13; 0.6 linear feet)

Series 2: Correspondence, 1929-1998 (Boxes 1-2, OV 13; 0.7 linear feet)

Series 3: Estate of Franz Kline, 1955-1991 (Box 2; 0.4 linear feet)

Series 4: Franz Kline Foundation, circa 1961-1997, bulk 1980-1990 (Boxes 2-4, 19; 1.6 linear feet)

Series 5: Elisabeth Zogbaum Research and Notes, 1951-1995 (Box 4, 19, OV 14; 1.3 linear feet)

Series 6: Exhibition Files, 1954-1995, bulk 1963-1995 (Box 4; 0.4 linear feet)

Series 7: Printed Material, 1936-circa 2005 (Boxes 4-6, OV 14-15; 2.7 linear feet)

Series 8: Photographic Material, circa 1915-1962, bulk 1936-1962 (Boxes 6-7, OV 14; 0.7 linear feet)

Series 9: Franz Kline Library, 1892-1962 (Boxes 7-10, BV 16-18; 3.2 linear feet)

Series 10: Artifacts, circa 1930-circa 1962 (Boxes 11-12; 0.4 linear feet)
Biographical / Historical:
Elisabeth Zogbaum was a close friend and companion of Franz Kline. She was married to sculptor Wilfrid Meynell Zogbaum. Upon Kline's death in 1962, Elisabeth Zogbaum became the sole executrix of his estate and later the president of the Franz Kline Foundation.

Franz Kline was an Abstract Expressionist painter based in New York City. Kline was born in a coal-mining town in Pennsylvania in 1910. He studied art at Boston University and at the Heatherley Fine Art School in England. He moved to New York City in the late 1930s and became a widely recognized and acclaimed artist. He died in 1962.
Related Materials:
Also found in the Archives of American Art is an oral history interview with Elisabeth Zogbaum conducted by Garnett McCoy on December 3, 1981.
Provenance:
The Elisabeth Zogbaum papers regarding Franz Kline were donated to the archives in multiple installments from 1991 to 2010. The first 1991 donation was made by Elisabeth Ross Zogbaum. Subsequent donations in 2004 and 2010 were made by her son, Rufus Zogbaum.
Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Researchers interested in accessing audiovisual recordings in this collection must use access copies. Contact References Services for more information.
Rights:
Images of works of art by Franz Kline copyright held by Franz Kline Estate / Licensed by Artists Rights Society (ARS), NY. Requests for permission to reproduce images of works of art by Franz Kline should be submitted to ARS.
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Painters -- New York (State) -- New York  Search this
Topic:
Abstract expressionism  Search this
Genre/Form:
Drawings
Scrapbooks
Sound recordings
Interviews
Citation:
Elisabeth Zogbaum papers regarding Franz Kline, 1892-circa 2005, bulk 1930-1990. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.klinfran
See more items in:
Elisabeth Zogbaum papers regarding Franz Kline
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-klinfran
Online Media:

Reuben Tam papers

Creator:
Tam, Reuben  Search this
Names:
Alan Gallery (Charles Alan)  Search this
Brooklyn Museum of Art  Search this
Coe Kerr Gallery  Search this
Downtown Gallery (New York, N.Y.)  Search this
John Simon Guggenheim Memorial Foundation  Search this
Skowhegan School of Painting and Sculpture  Search this
Andrews, Dorothy, 1918-2008  Search this
Kienbusch, William, 1914-1980  Search this
Nesjar, Carl, 1920-  Search this
Solomon, Hyde, 1911-  Search this
Extent:
9.2 Linear feet
Type:
Collection descriptions
Archival materials
Sketchbooks
Sound recordings
Poems
Drafts (documents)
Photographs
Prints
Diaries
Scrapbooks
Watercolors
Drawings
Date:
1931-2006
Summary:
The papers of landscape painter and educator Reuben Tam measure 9.2 linear feet and date from 1931 to 2006. The papers document his career as a painter in New York, Maine, and Hawaii through biographical material; correspondence with family, friends, art organizations, schools, and galleries; diaries, poetry, and other writings; exhibition catalogs, news clippings, other printed material; photographs; artwork, including seventeen sketchbooks; and eight scrapbooks.

There is a 1.1 linear foot unprocessed addition to the collection donated in 2020 that includes 34 sketchbooks, circa 1940-1974, by Tam from his time in New York, Hawaii, Connecticut, Massachusetts, Oregon, Alaska and Canada.
Scope and Contents:
The papers of landscape painter and educator Reuben Tam measure 9.2 linear feet and date from 1931 to 2006. The papers document his career as a painter in New York, Maine, and Hawaii through biographical material; correspondence with family, friends, art organizations, schools, and galleries; diaries, poetry, and other writings; exhibition catalogs, news clippings, other printed material; photographs; artwork, including seventeen sketchbooks; and eight scrapbooks. There is a 1.1 linear foot unprocessed addition to the collection donated in 2020 that includes 34 sketchbooks, circa 1940-1974, by Tam from his time in New York, Hawaii, Connecticut, Massachusetts, Oregon, Alaska and Canada.

Biographical material includes school documents, records of his tenure as an instructor at the Brooklyn Museum of Art School, artwork consignment and sales records, and slides and accompanying audio cassette recording of the "Reuben Tam Show" about his work as an artist on Monhegan Island, Maine.

Correspondence is with family, fellow artists, including William Kienbusch and Hyde Solomon, as well as art organizations, schools, and museums, such as Brooklyn Museum of Art School, Guggenheim Memorial Foundation, Maine Coast Artists group, and the Skowhegan School of Painting and Sculpture. Also found is correspondence with the three galleries which represented his work: Downtown Gallery, Alan Gallery, and Coe Kerr Gallery.

The collection includes five bound diaries as well as diary entries written by Reuben Tam on loose sheets of paper, primarily documenting the 1940s. Other writings include drafts of poetry, one notebook, miscellaneous notes, and essays by others.

Printed material consists of school publications, exhibition catalogs and announcements for solo and group shows, brochures, flyers, magazines, bulletins, and news clippings. Eight scrapbooks found in this collection also include newspaper clippings, exhibition announcements and catalogs, as well as event invitations, membership cards, and letters, documenting 40 years of Reuben Tam's career.

Photographs are of Reuben Tam, Tam with friends and family, and artwork. One photograph album contains photographs from Tam's visits to Maine from 1946 to 1948, and includes photographs of fellow artists Hyde Solomon, Carl Nesjar, Dorothy Andrews, and William Kienbusch. Artwork in the collection includes prints, drawings, and watercolors as well as seventeen large sketchbooks documenting the coastal landscape of Monhegan Island, Maine.
Arrangement:
The collection is arranged as 9 series:

Series 1: Biographical Material, 1934-1993 (Box 1; 0.4 linear feet)

Series 2: Correspondence, 1931-2006 (Box 1-4; 3.5 linear feet)

Series 3: Diaries, 1932-1974 (Box 4-5; 0.4 linear feet)

Series 4: Writings, 1939-1987 (Box 5; 7 folders)

Series 5: Printed Material, 1935-1997 (Box 5-6, 9; 1.2 linear feet)

Series 6: Photographs, circa 1930-1990 (Box 6-7, 9; 1.0 linear foot)

Series 7: Artwork, circa 1936-1975 (Box 7, 9-10, OV 11; 0.7 linear feet)

Series 8: Scrapbooks, 1938-1978 (Box 7-8; 0.9 linear feet)

Series 9: Unprocessed Addition, circa 1940-1974 (Box 12, OV13; 1.1 linear feet)
Biographical / Historical:
Reuben Tam (1916-1991) was a landscape painter and educator in New York, Maine, and Hawaii. Tam was born in Kapaa, Hawaii, in 1916. He received a degree in education in 1937 from the University of Hawaii and was briefly a public school teacher before attending graduate courses at the California School of Fine Arts. In 1941 he moved to New York and took courses in art history and philosophy at the New School for Social Research and Columbia University. Tam became affiliated with the Downtown Gallery in 1945 and was a prolific exhibitor in national and regional shows, winning critical praise as an abstract landscape painter. In 1948 he was awarded a Guggenheim Fellowship and first exhibited in the National Academy's annual exhibition in 1947.

Tam was an instructor at the Brooklyn Museum of Art School from 1946 to 1974. While there he taught advanced studies in painting and was chairman of the graduate painting department. He also served as a visiting professor at Oregon State University, Haystack, and Queens College, CUNY.

Beginning in 1948, Tam and his wife, Geraldine, spent summers at their home and studio on Monhegan Island, Maine. Tam's work was deeply influenced by coastal landscapes both in Maine and in his native Hawaii. In 1981 he and his wife moved back to Kapaa, Hawaii, where he continued to paint and exhibit his new works until his death in 1991.
Related Materials:
Reuben Tam papers, 1958-1966, are also located at Syracuse University.
Provenance:
Scrapbooks were lent for microfilming in 1970 by Reuben Tam and were subsequently donated in 2009 along with additional papers by Geraldine King Tam, Reuben Tam's widow. 34 additional sketchbooks were donated in 2020 by the Geraldine King Tam Trust, via Cindy King, trustee and niece of Geraldine King Tam.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Painters -- Maine  Search this
Painters -- Hawaii  Search this
Topic:
Painters -- New York (State) -- New York  Search this
Educators -- Hawaii  Search this
Educators -- Maine  Search this
Educators -- New York (State)  Search this
Genre/Form:
Sketchbooks
Sound recordings
Poems
Drafts (documents)
Photographs
Prints
Diaries
Scrapbooks
Watercolors
Drawings
Citation:
Reuben Tam papers, 1931-2006. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.tamreub
See more items in:
Reuben Tam papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-tamreub
Online Media:

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Allon Schoener, American  Search this
Metropolitan Museum of Art, American, founded 1870  Search this
Thomas Hoving, American, 1931 - 2009  Search this
Candice Van Ellison, American  Search this
Shirley Anita Chisholm, American, 1924 - 2005  Search this
Constance Baker Motley, American, 1921 - 2005  Search this
Percy Ellis Sutton, American, 1920 - 2009  Search this
Willie Howard Mays Jr., American, born 1931  Search this
Muhammad Ali, American, 1942 - 2016  Search this
Adam Clayton Powell Jr., American, 1908 - 1972  Search this
Dr. Martin Luther King Jr., American, 1929 - 1968  Search this
Milton Lee Olive III, American, 1946 - 1965  Search this
National Pan-Hellenic Council, American, founded 1930  Search this
Raymond St. Jacques, American, 1930 - 1990  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Freemasonry, American, founded 1730  Search this
National Urban League, American, founded 1910  Search this
Leontyne Price, American, born 1927  Search this
American Bridge Association, American, founded 1932  Search this
National Funeral Directors and Morticians Association, Inc., American, founded 1924  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
New York Giants, American, founded 1925  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Medical Association, American, founded 1895  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
National Dental Association, American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Diahann Carroll, American, 1935 - 2019  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 12 × 8 7/8 × 3/16 in. (30.5 × 22.5 × 0.5 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1969
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Funeral customs and rites  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religious groups  Search this
Sororities  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.4
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd57d7409c7-82e8-42a2-99ab-23e8e29fd27f
EDAN-URL:
edanmdm:nmaahc_2012.167.4

Notice of Probate Regarding Janet C. Hauck's Will

Collection Creator:
Zogbaum, Elisabeth Ross  Search this
Container:
Box 2, Folder 30
Type:
Archival materials
Date:
1991
Collection Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Researchers interested in accessing audiovisual recordings in this collection must use access copies. Contact References Services for more information.
Collection Rights:
Images of works of art by Franz Kline copyright held by Franz Kline Estate / Licensed by Artists Rights Society (ARS), NY. Requests for permission to reproduce images of works of art by Franz Kline should be submitted to ARS.
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Elisabeth Zogbaum papers regarding Franz Kline, 1892-circa 2005, bulk 1930-1990. Archives of American Art, Smithsonian Institution.
See more items in:
Elisabeth Zogbaum papers regarding Franz Kline
Elisabeth Zogbaum papers regarding Franz Kline / Series 3: Estate of Franz Kline
Archival Repository:
Archives of American Art
EDAN-URL:
ead_component:sova-aaa-klinfran-ref102

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