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Sosa, Bromley and Aguilar and Associates Records

Advertiser:
Procter & Gamble Company  Search this
Mars, Incorporated  Search this
American Airlines  Search this
Burger King Corporation  Search this
Coca-Cola Company  Search this
Anheuser-Busch, Inc.  Search this
Creator:
Sosa, Lionel  Search this
Sosa, Bromley and Aguilar and Associates (San Antonio, Texas)  Search this
Aguilar, Adolfo  Search this
Bromley, Ernest W.  Search this
Extent:
14 Cubic feet (31 boxes and 1 map folder)
Type:
Collection descriptions
Archival materials
Oral history
Newsletters
Marketing records
Ephemera
Photographs
Commercials
Awards
Advertisements
Ledgers (account books)
Articles
Magazines (periodicals)
Place:
Texas -- 20th century
San Antonio (Tex.)
Date:
1981-1997
Summary:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas.
Scope and Contents:
The collection documents the work of the Sosa, Bromley and Aguilar and Associates advertising agency of San Antonio, Texas. They created advertising for large corporations such as Western Union, American Airlines, Coca-Cola, Mars, Procter and Gamble, Anheuser-Busch, and Burger King. Additionally, they worked on political campaigns for Republican candidates including George W. Bush and Ronald Reagan. Works created for local institutions such as the San Antonio Symphony and Incarnate Word High School are also represented in the collection. Sosa, Bromley and Aguilar were pioneers in developing advertising strategies to appeal to Latino consumers.

This collection includes internal corporate documentation such as awards, financial reports, marketing strategies, advertisement samples and newsletters, as well as newspaper and magazine articles. The majority of the collection consists of audiovisual materials in D2, BetacamSP, 3/4" U-Matic and 1" videotape formats. The audiovisual materials contain commercials, casting calls/auditions, director reels, public service announcements, focus groups sessions and more. Six hours of oral histories with the principals and transcriptions of the interviews are also included in the collection. Prominent sections of the collection include advertisements created for the Center for Disease Control to address misconceptions about AIDS in Latino communities, as well as photographs, an audiocassette, and public service announcements pertaining to the life and death of singer Selena Quintanilla-Pérez.
Arrangement:
This collection is divided into five series:

Series 1: Background Materials, 1980-2015

Series 2: Financial Materials, 1983-1989

Series 3: Clippings, 1988-1999

Series 4: Advertisements, 1988-1995

Series 5: Audiovisual Materials, 1988-1997
Biographical / Historical:
Lionel Sosa (b. 1939) is from San Antonio, Texas and is of Mexican descent. His first venture as an entrepreneur was starting a graphic design studio called Sosart which later developed into an advertising agency. Ernest Bromley (b.1951), of Puerto Rican and Canadian descent, joined the company in 1981 while employed at the University of Texas, San Antonio as a researcher. Bromley's background in acculturation, advertising and consumer research provided a unique perspective for the newly developed Sosa and Associates. Adolfo "Al" Aguilar (b. 1955), also of Mexican descent, studied advertising and marketing at the University of Texas, Austin. Aguilar worked for Coca-Cola's first Hispanic Marketing Department when he began meeting with Sosa and Bromley. Eventually, Aguilar helped bring the Coca-Cola account to Sosa Bromley and Associates. This successful transfer ultimately led to the development of Sosa, Bromley and Aguilar and Associates.
Related Materials:
Materials in the Archives Center:

López Negrete Communications Advertising Collection (NMAH.AC.1413)

Hector and Norma Orcí Advertising Agency Records (NMAH.AC.1384)

Association of Hispanic Advertising Agencies Collection (NMAH.AC.1343)

Dolores Valdes-Zacky Papers (NMAH.AC.1394)

Castor Advertising Corporation Collection (NMAH.AC.1461)

Spanish Language Television Collection (NMAH.AC.1404)

Goya Foods, Inc. Collection, 1960-2000 (NMAH.AC.0694)
Separated Materials:
Items relating to this collection were donated to the Division of Numismatics and Division of Work and Industry. See accessions: 2002.0007.0517 (Tetradrachm coin); 2015.0080.01 (1988 Clio Award Trophy Hispanic Advertising AIDS Campaign); 2015.0080.02 (Promotional Mug); 2015.0080.05 (Promotional Watch); 2016.3049.02 (1993 Clio Award for Hispanic Market Coca Cola Classic); 2015.0080.06 (1990 Adweek Plaque); 2015.0080.03 (1995 Selena Commemorative Pin).
Provenance:
Donated to the Archives Center in 2015, by Lionel Sosa, Ernest Bromley and Adolfo Aguilar.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising campaigns  Search this
Advertising agencies -- 1980-2000  Search this
Advertising executives  Search this
advertising -- Soft drinks  Search this
advertising -- Food  Search this
advertising -- Confectionery  Search this
advertising -- Beverages  Search this
advertising -- Brand name products  Search this
advertising -- Audio-visual materials  Search this
advertising -- Alcoholic beverages  Search this
advertising -- 1980-2000  Search this
advertising -- Airlines  Search this
Minorities in advertising  Search this
Television advertising -- 1980-2000  Search this
advertising -- History  Search this
Genre/Form:
Oral history
Newsletters
Marketing records
Ephemera -- 20th century
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1980-2000
Commercials
Awards
Advertisements -- 1980-2000
Ledgers (account books)
Articles -- 20th century
Magazines (periodicals) -- 20th century
Citation:
Sosa, Bromley and Aguilar and Associates Records, 1981-1997, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1351
See more items in:
Sosa, Bromley and Aguilar and Associates Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a3bdd409-27fb-4e40-b857-c9c89be33190
EDAN-URL:
ead_collection:sova-nmah-ac-1351
Online Media:

A position paper directed to revitalizing a fine modern tradition / by Ed Garman

Creator:
Garman, Ed  Search this
Names:
Transcendental Painting Group (N.M.)  Search this
Extent:
0.01 Linear feet
Type:
Collection descriptions
Archival materials
Date:
1993
Summary:
"A position paper directed to revitalizing a fine modern tradition" by painter and author Ed Garman measures 0.01 linear feet and is dated 1993. The collection consists of a single copy of Garman's essay in which he creates a model for the search for the ideal in modern art.
Scope and Contents:
"A position paper directed to revitalizing a fine modern tradition" by Ed Garman measures 0.01 linear feet and is dated 1993. The collection consists of a single copy of Garman's essay in which he creates a model for the search for the ideal in modern art. Garman examines the work and ideas of artists Robert Delaunay, Wassily Kandinsky, Frantisek Kupka, Kasimir Malevich, and Piet Mondrian as examples of artist-prophets who achieved the ideal in painting and who transcended the merely physical in art. Without mentioning the Transcendental Painting Group, Garman establishes the group's position on art and links it to the ideals of these past modernists.
Biographical / Historical:
Painter and author Ed Garman (1914-2004) was active in New Mexico and California and was one of the chief spokespersons for the Transcendental Painting Group (1938-1942).

Based in New Mexico, the group's manifesto stated it's purpose "to carry painting beyond the appearance of the physical world, through new concepts of space, color, light and design, to imaginative realms that are idealistic and spiritual." Members sought to push the boundaries of art beyond the traditional and representative, towards the abstract and non-objective.

As well as being the group's chief spokesperson, Garman was also the archivist and chronicler for the Transcendental Painting Group and wrote a historical art study of member Raymond Jonson's work. He wrote the essay "A position paper directed to revitalizing a fine modern tradition" at the age of 79, stating it was the result of his "attempts to understand art in relation to life and grow as an outward looking, spiritual minded humanist."
Related Materials:
The Archives of American Art also holds the Ed Garman autobiography (1998) and an oral history interview with Ed Garman (1998 Mar. 25-30).
Provenance:
Donated by art dealer Martin Diamond in 1993.
Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Painters -- New Mexico  Search this
Painters -- California  Search this
Authors -- New Mexico  Search this
Authors -- California  Search this
Identifier:
AAA.garmed2
See more items in:
A position paper directed to revitalizing a fine modern tradition / by Ed Garman
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9dea1a6cd-a8e9-4540-825c-70d6c4aa6052
EDAN-URL:
ead_collection:sova-aaa-garmed2
Online Media:

John Santos on the Meaning of Music [Interview Video]

Creator:
Smithsonian Center for Folklife and Cultural Heritage  Search this
Type:
YouTube Videos
Uploaded:
2020-09-07T04:00:00.000Z
YouTube Category:
Music  Search this
Topic:
Cultural property  Search this
See more by:
smithsonianfolkways
Data Source:
Smithsonian Center for Folklife and Cultural Heritage
YouTube Channel:
smithsonianfolkways
EDAN-URL:
edanmdm:yt_1uM9Fo5OPM0

Designer Ronald Clyne on His Work for Folkways Records [Interview Video]

Creator:
Smithsonian Center for Folklife and Cultural Heritage  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2011-05-25T15:05:55.000Z
YouTube Category:
Music  Search this
Topic:
Cultural property  Search this
See more by:
smithsonianfolkways
Data Source:
Smithsonian Center for Folklife and Cultural Heritage
YouTube Channel:
smithsonianfolkways
EDAN-URL:
edanmdm:yt_AN2AWBKbNmk

An Animated Interview with Bluegrass Pioneer Alice Gerrard

Creator:
Smithsonian Center for Folklife and Cultural Heritage  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2022-11-21T16:49:24.000Z
YouTube Category:
Music  Search this
Topic:
Cultural property  Search this
See more by:
smithsonianfolkways
Data Source:
Smithsonian Center for Folklife and Cultural Heritage
YouTube Channel:
smithsonianfolkways
EDAN-URL:
edanmdm:yt_E9JxmHxYhJ4

John Santos Claves Demonstration [Interview Video]

Creator:
Smithsonian Center for Folklife and Cultural Heritage  Search this
Type:
YouTube Videos
Uploaded:
2020-08-28T16:44:40.000Z
YouTube Category:
Music  Search this
Topic:
Cultural property  Search this
See more by:
smithsonianfolkways
Data Source:
Smithsonian Center for Folklife and Cultural Heritage
YouTube Channel:
smithsonianfolkways
EDAN-URL:
edanmdm:yt_Htz94NNaUfo

John Santos on Musical Influences [Interview Video]

Creator:
Smithsonian Center for Folklife and Cultural Heritage  Search this
Type:
YouTube Videos
Uploaded:
2020-09-04T04:00:07.000Z
YouTube Category:
Music  Search this
Topic:
Cultural property  Search this
See more by:
smithsonianfolkways
Data Source:
Smithsonian Center for Folklife and Cultural Heritage
YouTube Channel:
smithsonianfolkways
EDAN-URL:
edanmdm:yt_tgz67I-kV1A

Preparing the gowns for the First Ladies Exhibition (Michelle Obama inaugural gown donation)

Creator:
National Museum of American History  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2010-03-10T18:06:01.000Z
YouTube Category:
Education  Search this
Topic:
American History  Search this
See more by:
SmithsonianAmHistory
Data Source:
National Museum of American History
YouTube Channel:
SmithsonianAmHistory
EDAN-URL:
edanmdm:yt_8OPCqx0CDZ0

The Courier Interview | History Film Forum

Creator:
National Museum of American History  Search this
Type:
Conversations and talks
YouTube Videos
Uploaded:
2021-03-17T17:44:53.000Z
YouTube Category:
Education  Search this
Topic:
American History  Search this
See more by:
SmithsonianAmHistory
Data Source:
National Museum of American History
YouTube Channel:
SmithsonianAmHistory
EDAN-URL:
edanmdm:yt_Co4DFWCiHmw

Indian Rangoli: Nisha Rajam and Anjana Mohanty (Interview)

Creator:
Smithsonian Education  Search this
Type:
YouTube Videos
Uploaded:
2009-12-02T20:12:39.000Z
YouTube Category:
Education  Search this
Topic:
Education  Search this
See more by:
SmithsonianEducation
Data Source:
Smithsonian Education
YouTube Channel:
SmithsonianEducation
EDAN-URL:
edanmdm:yt_4OxLZnjRoAQ

Preparing the gowns for the First Ladies Exhibition

Creator:
Smithsonian Institution  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2010-03-08T22:22:10.000Z
YouTube Category:
Howto & Style  Search this
See more by:
SmithsonianVideos
Data Source:
Smithsonian Institution
YouTube Channel:
SmithsonianVideos
EDAN-URL:
edanmdm:yt_QreiHbmPUsQ

Preparing the gowns for the First Ladies Exhibition (Michelle Obama inaugural gown donation)

Creator:
Smithsonian Institution  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2010-03-09T18:40:34.000Z
YouTube Category:
Howto & Style  Search this
See more by:
SmithsonianVideos
Data Source:
Smithsonian Institution
YouTube Channel:
SmithsonianVideos
EDAN-URL:
edanmdm:yt_bb5m2a6aheM

Alexandra Daisy Ginsberg: On Media and Extinction (Interview Only)

Creator:
Smithsonian Institution  Search this
Type:
Conversations and talks
YouTube Videos
Uploaded:
2021-08-16T17:25:20.000Z
YouTube Category:
Education  Search this
See more by:
SmithsonianVideos
Data Source:
Smithsonian Institution
YouTube Channel:
SmithsonianVideos
EDAN-URL:
edanmdm:yt_kRP4MV8TiQk

Innovative Lives: Kavita Shukla

Creator:
Lemelson Center, National Museum of American History  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2022-05-11T15:32:46.000Z
YouTube Category:
Science & Technology  Search this
Topic:
American History  Search this
See more by:
LemelsonCenter
Data Source:
Lemelson Center, National Museum of American History
YouTube Channel:
LemelsonCenter
EDAN-URL:
edanmdm:yt_1_QsE7pSSlU

Inspiring STEM Pathways: Tahira Reid

Creator:
Lemelson Center, National Museum of American History  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2023-01-24T20:33:27.000Z
YouTube Category:
Science & Technology  Search this
Topic:
American History  Search this
See more by:
LemelsonCenter
Data Source:
Lemelson Center, National Museum of American History
YouTube Channel:
LemelsonCenter
EDAN-URL:
edanmdm:yt_TWbHURPoVn0

The Conversion of Ka'ahumanu

Creator:
National Museum of the American Indian  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2009-06-04T14:13:28.000Z
YouTube Category:
Entertainment  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_hE1G5Oy30Q8

Prisms of the Potomac

Creator:
National Museum of the American Indian  Search this
Type:
YouTube Videos
Uploaded:
2014-01-28T21:14:17.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_hYCSF5fuaJk

We Saw It Happen: John Towers

Creator:
National Air and Space Museum  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2013-06-13T17:34:18.000Z
YouTube Category:
Education  Search this
Topic:
Aeronautics;Flight;Space Sciences  Search this
See more by:
airandspace
Data Source:
National Air and Space Museum
YouTube Channel:
airandspace
EDAN-URL:
edanmdm:yt_d2YYTZJeRNs

We Saw It Happen: Glenn Martin (#1)

Creator:
National Air and Space Museum  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2013-06-13T17:34:32.000Z
YouTube Category:
Education  Search this
Topic:
Aeronautics;Flight;Space Sciences  Search this
See more by:
airandspace
Data Source:
National Air and Space Museum
YouTube Channel:
airandspace
EDAN-URL:
edanmdm:yt_fWmjbusIqI8

We Saw It Happen: Roscoe Turner

Creator:
National Air and Space Museum  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2013-06-13T17:33:52.000Z
YouTube Category:
Education  Search this
Topic:
Aeronautics;Flight;Space Sciences  Search this
See more by:
airandspace
Data Source:
National Air and Space Museum
YouTube Channel:
airandspace
EDAN-URL:
edanmdm:yt_lKBbou-W_Xs

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