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[Trade catalogs from Highbee's]

Company Name:
Highbee's  Search this
Notes content:
clothing ; accessories ; glassware ; ceramics ; decor ; furnishings
Includes:
Trade catalog and price lists
Color images
Physical description:
2 pieces; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Cleveland, Ohio, United States
Date:
1900s
Topic (Romaine term):
Clothing (including hats; shoes; accessories; etc)  Search this
Department store; dry goods and mail order catalogs  Search this
Foods and beverage products and processing equipment (including brewing; distilleries; beer; wine; etc.)  Search this
Furniture and furnishings  Search this
Topic:
Beverage industry  Search this
Clothing and dress  Search this
Commercial catalogs  Search this
Department stores  Search this
Distilleries  Search this
Dress accessories  Search this
Dry-goods  Search this
Food industry and trade  Search this
Furniture industry and trade  Search this
Hats  Search this
House furnishings  Search this
Interior decoration  Search this
Shoes  Search this
Record ID:
SILNMAHTL_42655
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_42655

Shaffer, Castle W. (Robert C. St. Henry)

Collection Creator:
Morehouse, Harold E., 1894-1973  Search this
Container:
Box 11, Folder 20
Type:
Archival materials
Text
Collection Restrictions:
No restrictions on access
Collection Rights:
Permissions Requests
Collection Citation:
Harold E. Morehouse Flying Pioneers Biographies Collection, Acc. XXXX-0450, National Air and Space Museum, Smithsonian Institution.
See more items in:
Harold E. Morehouse Flying Pioneers Biographies collection
Harold E. Morehouse Flying Pioneers Biographies collection / Series 1.1: Biographies of Flying Pioneers 1.1
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-xxxx-0450-ref296
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Wald, Charles

Collection Creator:
Morehouse, Harold E., 1894-1973  Search this
Container:
Box 13, Folder 11
Type:
Archival materials
Text
Collection Restrictions:
No restrictions on access
Collection Rights:
Permissions Requests
Collection Citation:
Harold E. Morehouse Flying Pioneers Biographies Collection, Acc. XXXX-0450, National Air and Space Museum, Smithsonian Institution.
See more items in:
Harold E. Morehouse Flying Pioneers Biographies collection
Harold E. Morehouse Flying Pioneers Biographies collection / Series 1.1: Biographies of Flying Pioneers 1.1
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-xxxx-0450-ref338
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Beachey, Hillery

Collection Creator:
Morehouse, Harold E., 1894-1973  Search this
Container:
Box 1, Folder 19
Type:
Archival materials
Text
Collection Restrictions:
No restrictions on access
Collection Rights:
Permissions Requests
Collection Citation:
Harold E. Morehouse Flying Pioneers Biographies Collection, Acc. XXXX-0450, National Air and Space Museum, Smithsonian Institution.
See more items in:
Harold E. Morehouse Flying Pioneers Biographies collection
Harold E. Morehouse Flying Pioneers Biographies collection / Series 1.1: Biographies of Flying Pioneers 1.1
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-xxxx-0450-ref32
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Beachey, Lincoln

Collection Creator:
Morehouse, Harold E., 1894-1973  Search this
Container:
Box 1, Folder 20
Type:
Archival materials
Text
Collection Restrictions:
No restrictions on access
Collection Rights:
Permissions Requests
Collection Citation:
Harold E. Morehouse Flying Pioneers Biographies Collection, Acc. XXXX-0450, National Air and Space Museum, Smithsonian Institution.
See more items in:
Harold E. Morehouse Flying Pioneers Biographies collection
Harold E. Morehouse Flying Pioneers Biographies collection / Series 1.1: Biographies of Flying Pioneers 1.1
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-xxxx-0450-ref33
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Bergdoll, Grover C.

Collection Creator:
Morehouse, Harold E., 1894-1973  Search this
Container:
Box 1, Folder 31
Type:
Archival materials
Text
Collection Restrictions:
No restrictions on access
Collection Rights:
Permissions Requests
Collection Citation:
Harold E. Morehouse Flying Pioneers Biographies Collection, Acc. XXXX-0450, National Air and Space Museum, Smithsonian Institution.
See more items in:
Harold E. Morehouse Flying Pioneers Biographies collection
Harold E. Morehouse Flying Pioneers Biographies collection / Series 1.1: Biographies of Flying Pioneers 1.1
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-xxxx-0450-ref44
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Boland Brothers: Frank E., Joseph J. and James P.

Collection Creator:
Morehouse, Harold E., 1894-1973  Search this
Container:
Box 2, Folder 6
Type:
Archival materials
Text
Collection Restrictions:
No restrictions on access
Collection Rights:
Permissions Requests
Collection Citation:
Harold E. Morehouse Flying Pioneers Biographies Collection, Acc. XXXX-0450, National Air and Space Museum, Smithsonian Institution.
See more items in:
Harold E. Morehouse Flying Pioneers Biographies collection
Harold E. Morehouse Flying Pioneers Biographies collection / Series 1.1: Biographies of Flying Pioneers 1.1
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-xxxx-0450-ref51
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Brindley, Oscar A.

Collection Creator:
Morehouse, Harold E., 1894-1973  Search this
Container:
Box 2, Folder 15
Type:
Archival materials
Text
Collection Restrictions:
No restrictions on access
Collection Rights:
Permissions Requests
Collection Citation:
Harold E. Morehouse Flying Pioneers Biographies Collection, Acc. XXXX-0450, National Air and Space Museum, Smithsonian Institution.
See more items in:
Harold E. Morehouse Flying Pioneers Biographies collection
Harold E. Morehouse Flying Pioneers Biographies collection / Series 1.1: Biographies of Flying Pioneers 1.1
Archival Repository:
National Air and Space Museum Archives
EDAN-URL:
ead_component:sova-nasm-xxxx-0450-ref60
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Elizabeth Gordon Papers

Creator:
Gordon, Elizabeth, 1906-2000  Search this
Names:
Claiborne, Craig  Search this
Gordon, Elizabeth, 1906-2000  Search this
Leach, Bernard, 1887-1979  Search this
Extent:
3 Linear feet
Type:
Collection descriptions
Archival materials
Periodicals
Photographs
Correspondence
Personal papers
Place:
Japan
Date:
1958-1987
Summary:
Papers, 1959-1987, of Elizabeth Gordon, editor of the periodical, House Beautiful from 1941-1964, mostly related to her research for the August and September 1960 issues of House Beautiful regarding the Japanese aesthetic concept of "shibui", and the subsequent travelling "shibui exhibition" from 1961-1964. Included are correspondence, some photocopies, 1959-1963; notes; drafts for articles and lectures; printed material including magazine and newspaper clippings, 1959-1987; 2 books, and exhibition announcements; drawings of paper and foil art; a photo album containing photos of exhibition installations; and photographs, slides, color transparencies, and lantern slides depicting people, sites, and objects reflecting the "shibui" aesthetic.
Scope and Contents:
The Elizabeth Gordon Papers measure 4.5 linear feet and span the years 1959-1987. The collection mainly documents Ms. Gordon's research for the August and September 1960 issues of House Beautiful regarding the Japanese aesthetic concept of "shibui", and the subsequent travelling "shibui exhibition" from 1961-1964. Included are correspondence, some photocopies, 1959-1963; research notes and materials; articles; lectures; printed material including magazine and newspaper clippings, 1959-1987; 2 books, and exhibition announcements; article materials; a photo album containing photos of exhibition installations; and photographs, slides, color transparencies, and lantern slides depicting people, sites, and objects reflecting the "shibui" aesthetic.
Arrangement note:
This collection is organized into eight series. 1. Biographical data, 2. Shibui research, 3. Shibui issues of, House Beautiful, 4. Correspondence, 5. Shibui promotion, 6. Exhibition files, 7. Printed materials, and 8. Photographs.
Biographical Information:
Born in Logansport, Indiana in 1906, Elizabeth Gordon served as editor of House Beautiful magazine 1941 to 1964. Ms. Gordon first became interested in Japanese aesthetics during the mid-1950s. As a result she began to read and study Japanese art, history and culture. In 1959, Gordon travelled to Japan with three staff people from, House Beautiful. In Kyoto she met Eiko Yuasa, a young woman then employed by the City of Kyoto to handle foreign V.I.P.s, who was assigned to assist Gordon during her stay there. It was Ms. Yuasa who, in the course of discussions of Japanese aesthetics, introduced the term "shibui." Around that term and its related concepts ("iki", "jimi", "hade") the theme for the issue began to crystallize. In August and September, 1960, House Beautiful, under the editorial control of Ms. Gordon, published two extremely popular issues devoted to the subject of "shibui". Due to the popularity of the issues, museum exhibits devoted to the concept of "shibui" travelled around the United States. Ms. Gordon died in Adamstown, Maryland in 2000.

Biographical Overview

1906 -- Born in Logansport, Indiana

1920s -- Attended the University of Chicago

1930s -- Moved to New York to work as a promotional copywriter for several newspapers

1930s -- Syndicated columnist on home maintenance for The New York Herald Tribune

1930s -- Editor at Good Housekeeping (here for 8 years)

1937 -- More House for your Money by Elizabeth Gordon and Dorothy Ducas published by W. Morrow and Company: New York.

1937 -- Married Carl Hafey Norcross

1939 -- Appointed editor of House Beautiful

1964 -- Left the magazine world

1972 -- Published a special issue on Scandinavian design and awarded the insignia of a knight, first class, in the Finnish Order of the Lion

1987 -- American Institute of Architects made her an honorary member

1988 -- Carl Hafey Norcross died

September 3, 2000 -- Died in Adamstown, MD

(The following biography of Elizabeth Gordon comes courtesy of curator Louise Cort. Written in consultation with Elizabeth Gordon, October 23, 1987)

The research papers, memoranda, magazines, books, photographs and color transparencies and other materials in this archives are related to the publication by Elizabeth Gordon (Mrs. Carl Norcross), editor of House Beautiful from 1941 to 1964 and creator of the August, 1960 issue of the magazine on the special theme of the Japanese aesthetic concept of "shibui". The "shibui issue" was followed by the September, 1960, issue of the same publication on the theme, "How to be shibui with American things." As a by-product of the issues, a "Shibui Exhibition" travelled to eleven museums in the United States during 1961-1964. Each exhibition was opened with a slide lecture by Elizabeth Gordon.

Miss Gordon first became curious about Japanese aesthetics in the mid-1950s when she began to see Japanese objects being displayed and used in the homes of Americans who had spent time in Japan during the Occupation and Japanese influence began to appear in wholesale showrooms of home furnishings manufacturers. It was clear that the time had come: she HAD to go to Japan!

She read for five years before going to Japan - history, social mores, art history. (Many of the books on Japan that she collected during this time have been presented to the library at the University of Maryland, College Park.)

An important bit of advice came from Alice Spaulding Bowen, owner of Pacifica, the highest quality shop of Asian antiquities in Honolulu, who told her, "Be sure to read, The Tale of Genji - then you'll understand everything."

She made her first trip to Japan in April, 1959, accompanied by three staff people from, House Beautiful. In Kyoto she met Eiko Yuasa, a young woman then employed by the City of Kyoto to handle foreign V.I.P.s, who was assigned to assist Miss Gordon during her stay there. It was Ms. Yuasa who, in the course of discussions of Japanese aesthetics, introduced the term "shibui." Around that term and its related concepts ("iki", "jimi", "hade") the theme for the issue began to crystallize.

Miss Gordon came home, planning to spend the summer researching "shibui" with the aid of the Japan Society. But she found virtually nothing written in English on the concept. So she returned to Japan in December, 1959 together with staff member Marion Gough, to dig deeper and to work out details and get better educated with Eiko Yuasa. One of their devices was to walk through department stores and discuss with sales personnel whether objects for sale were "shibui", or were "jimi" or "hade", and why. Between themselves, they did the same for the costumes of women they saw on the streets.

Lacking printed sources for information on "shibui", Miss Gordon sought out and interviewed experts, including Douglas Overton, head of the Japan Society in New York. In Japan in December, 1959, she met Yanagi Soetsu, founder of Japan's Folk Craft Movement and head of the Craft Museum in Tokyo (with an introduction from Tonomura Kichinosuke, head of the Craft Museum in Kurashiki). She met the chef Tsuji Kaichi, who was commissioned to write an article on "kaiseki" (that could not be used because of an inadequate English translation) and Frances Blakemore. She met several times with Bernard Leach and attended his lecture at Bonnier's while he was in New York in March, 1960. (He would later write a "fan letter" for the issue)

As the concept of "the shibui issue" began to take shape, a third trip in the spring of 1960 focused on photography - to produce the shooting script decided on the preceding December. This was executed by the noted photographer Ezra Stoller of Rye, New York, and John DeKoven Hill, House Beautiful's Editorial Director. (Mr. Hill worked with Frank Lloyd Wright except for the ten years that he was a member of the House Beautiful editorial staff)

Miss Gordon was back in Japan in Mid-August 1960 as the "shibui issue" was causing a sensation. Altogether she spent sixteen months in Japan.

As one of the experiences that influenced her strong interest in Japanese costumes and textiles, Miss Gordon remembers a spectacularly thorough exhibition at the Tokyo National Museum in Ueno on, 1200 Years of Japanese Costume. She saw it on the last day of its exhibition (possibly 1964).

The August 1960 issue sold out quickly. Copies of the magazine, which sold for fifty cents, were sold on the "black market" for ten dollars.

The publication of the August 1960 issue was followed by an unprecedented avalanche of "fan mail". Many department heads in colleges and universities, including the Harvard-Yenching Institute and the Oriental Institute of the University of Chicago (where Miss Gordon had worked as an undergraduate) wrote to comment on the issue. Many people in other fields of endeavor wrote: heads of firms concerned with interior design, landscape architecture, and related areas expressed their interest in the concept of "shibui" Other writers include Bernard Leach, Gertrude Natzler, Laura Gilpin, Mainbocher, the architect Yoshimura Junzo, the textile artist Marianne Strengell, Walter Kerr, Craig Claiborne, and Oliver Statler.

The "shibui issue" was followed immediately by the September issue dealing with the use of non-Japanese objects to express the concept of "shibui." (Miss Gordon convinced her advertisers, who had been skeptical about the potential success of the August issue, by promising the September issue dealing with American products.) Four American firms were involved in the production of an integrated line of paints, wallpaper, furniture and carpets expressive of the concept. Products were designed by the firms' designers following the clues offered by objects and fabrics purchased by Miss Gordon in Japan in December 1959 and spring 1960. Miss Gordon has expressed her dissatisfaction with the September issue, although public opinion was positive. She feels that some of the firms failed in the "shibui" project, though some "caught" the message: namely the paint company and the fabric/wallpaper company.

In response to strong public interest, the House Beautiful staff prepared a travelling exhibition to introduce the concept of "shibui" through a series of vignettes, mixing fabrics and objects, colors and textures. The museum installation was designed by John Hill of House Beautiful. Japan Air Lines underwrote shipping costs.

The exhibition began in Philadelphia in late 1961. Ezra Stoller was sent to photograph the installation in considerable detail at the Dallas Museum of Fine Arts in January, 1962, so that his photographs cold serve as guidelines for installations at the other museums, which included the San Francisco Museum of Art (April 1962), the Newark Pubic Library, and the Honolulu Academy of Art. Miss Gordon presented a lecture on "shibui" at each of the museum installations.

In appreciation of her work to introduce Americans to the concept of "shibui", the city of Kyoto presented a bolt of especially "shibui" kimono fabric executed by a Living National Treasure textile artist. Miss Gordon eventually tailored the fabric into a dress and jacket. She received the 1961 Trail Blazer Award from the New York Chapter of the National Home Fashions League, Inc. In June, 1987, Miss Gordon was named an honorary member of the American Institute of Architects, with her introduction of the concept of "shibui" and her promotion of an understanding of other culture cited as her major contributions to American architecture.
Provenance:
Elizabeth Gordon donated her papers to the Freer Gallery of Art and Arthur M. Sackler Gallery Archives in 1988.
Elizabeth Gordon donated her papers to the Freer Gallery of Art and Arthur M. Sackler Gallery Archives in 1988.
Restrictions:
Collection is open for research.
Rights:
No restrictions on use.
Topic:
Interior decoration -- Periodicals  Search this
Landscape gardening  Search this
Art, Japanese  Search this
Aesthetics, Japanese  Search this
House funishings  Search this
Interior decoration  Search this
Museum exhibits  Search this
Interior decorators  Search this
Gardens -- Japan  Search this
Genre/Form:
Periodicals -- 1940-1970
Photographs
Correspondence
Personal papers -- 1950-2000
Citation:
The Elizabeth Gordon Papers. Freer Gallery of Art and Arthur M. Sackler Gallery Archives. Smithsonian Institution, Washington, D.C. Gift of Elizabeth Gordon, 1988
Identifier:
FSA.A1988.03
See more items in:
Elizabeth Gordon Papers
Archival Repository:
Freer Gallery of Art and Arthur M. Sackler Gallery Archives
EDAN-URL:
ead_collection:sova-fsa-a1988-03
Online Media:

Letter

Collection Creator:
Gordon, Elizabeth, 1906-2000  Search this
Container:
Box 1, Folder 4
Type:
Archival materials
Date:
[1959] December 8
Scope and Contents note:
From EG [Elizabeth Gordon], Imperial Hotel, Tokyo. Tuesday, December 8 [1959] to "john [ DeKoven Hill, Editorial Director], Frances [ Taylor Heard, Home Furnishings Editor], and Others Interested"; continued on Wednesday December 9 [1959]. Typed transcription of letter concerning first two days in Japan; auction at Tokyo Art Club; meeting with chef Tsuji Kaichi; interview with Mrs. Thomas [Frances] Blakemore; [Wednesday] shopping at Mitsukoshi Department Store; Maruzen Craft Center.
Collection Restrictions:
Collection is open for research.
Collection Rights:
No restrictions on use.
Collection Citation:
The Elizabeth Gordon Papers. Freer Gallery of Art and Arthur M. Sackler Gallery Archives. Smithsonian Institution, Washington, D.C. Gift of Elizabeth Gordon, 1988
See more items in:
Elizabeth Gordon Papers
Elizabeth Gordon Papers / Series 2: "Shibui" Research / 2.1: Research - correspondence
Archival Repository:
Freer Gallery of Art and Arthur M. Sackler Gallery Archives
EDAN-URL:
ead_component:sova-fsa-a1988-03-ref33

William L. Bird Holidays on Display Collection

Creator:
Bird, William L.  Search this
Extent:
6.5 Cubic feet (19 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Date:
1877 - 2010
Summary:
The collection consists of archival materials assembled by National Museum of American History Curator William Lawrence Bird. The materials were used as background research for the publication of his book Holidays on Display (New York: Princeton Architectural Press, 2007), and as exhibit objects for the exhibit by the same name that opened shortly after the museum's architectural renovation (November 2009-September 2010). The materials include advertising and trade literature, especially for department stores and with emphasis on the display of toys; catalogs; photographs and slides; postcards; parade programs; design drawings; correspondence; stock certificates, and miscellaneous items relating to department stores and their displays, parades and the amusement industry.
Scope and Contents:
The collection consists of archival materials assembled by National Museum of American History Curator William Lawrence (known as Larry) Bird. The materials were used as background research and as exhibit objects for the exhibit "Holidays on Display" (November 2009-September 2010). The materials include advertising and trade literature (especially for department stores and with emphasis on the display of toys); catalogs; photographs and slides; postcards; parade programs; design drawings; correspondence; stock certificates, and miscellaneous items relating to department stores and their displays, parades, and the amusement industry.
Arrangement:
The collection is arranged into fourteen series.

Series 1, Advertisements, 1925, 1954, undated

Series 2, Articles/Newspaper clippings, 1922-2009 and undated

Series 3, Artwork/Drawings, 1952, 1966

Series 4, Buttons/Pins (souvenir), 1901-2009

Series 5, Certificates, 1975-1976

Series 6, Correspondence, 1928

Series 7, Department Stores, 1903-2001

Series 8, Design/Display Companies, 1890-2001

Subseries 8.1, Adler-Jones Company, 1947

Subseries 8.2, American Decorative Flower Company, Inc., undated

Subseries 8.3, Chance Manufacturing Company, Inc., 1975

Subseries 8.4, Chicago Artificial Flower Company, 1938-1939, 1951

Subseries 8.5, Eden Musee, 1892-1910 and undated

Subseries 8.6, Dennison Manufacturing Company, 1913-1956

Subseries 8.7, Display Sales, 2008 and undated

Subseries 8.8, Garrison-Wagner Company, 1949-1952, 1959

Subseries 8.9, Gasthoff's Display Service, Inc., 1937-1938, 1956

Subseries 8.10, General Electric, 1931, 1938, 2000

Subseries 8.11, D. Glosser and Associates, Inc., undated

Subseries 8.12, Hamberger Displays, Inc., 1989., 1997-1998, 2001

Subseries 8.13, Intamin AG (observation towers), undated

Subseries 8.14, International Register Company, 1931

Subseries 8.15, Heinrich Mark, undated

Subseries 8.16, Maytag Parade Floats and Moving Displays, [1938?]

Subseries 8.17, Roberto Meluzzi, undated

Subseries 8.18, Messmore & Damon, 1890-1960s

Subseries 8.19, Modern Art Studios, circa 1920s

Subseries 8.20, Motion Machines, Inc., undated

Subseries 8.21, Phoenix Decorating Company, 2006-2010

Subseries 8.22, Pinfari, undated

Subseries 8.23, Pittsburgh Display Advertising, Inc., 1952

Subseries 8.24, S.B. Ramagosa and Sons, 1974

Subseries 8.25, Rubies Costume Company, Inc., 2000

Subseries 8.26, Schack's Artificial Flower Company, 1922

Subseries 8.27, Anton Schwarzkopf, undated

Subseries 8.28, Sherman Display Guide, 1942

Subseries 8.29, Vaughan's, Inc., 1950s, 1992 and undated

Subseries 8.30, Venture Ride Manufacturing, Inc., 1975

Subseries 8.31, Victory Corporation, 1978-2000

Series 9, Parade Programs, 1909-2009

Series 10, Photographs, 1877-2009

Subseries 1, Parades, 1877-1980s

Subseries 2, Window Displays, circa 1930s-2000s

Subseries 3, Miscellaneous, 1935-1965 and undated

Subseries 4, Slides, 1948-1976

Subseries 5, Lantern Slides, undated

Series 11, Postcards, 1909-1973 and undated

Series 12, Publications, 1938-1989

Subseries 12.1, Amusement Business, 1962-1967

Subseries 12.2, Chicago Railroad Fair Official Guide Book, 1948

Subseries 12.3, Commercial Christmas Decor, 2001-2002

Subseries 12.4, Department Store Economist, 1963 July

Subseries 12.5 Display World, 1949, 1950-1952

Subseries 12.6, The Fellow Worker (Jordan Marsh Company), 1928 December

Subseries 12.7, Good Year News (Good Year Tire and Rubber Company), 1962 November

Subseries 12.8, The Holiday Messenger, 1891-1892

Subseries 12.9, The Hudsonian (J. L. Hudson Company), 1937-1954

Subseries 12.10 International Correspondence Schools, 1946-1956

Subseries 12.11, Jolly Book for Boys and Girls (John Wanamaker and Company), 1929-1931

Subseries 12.12, Koester School Year Book, [circa 1920s?]

Subseries 12.13, Merchants Record and Show Window, 1906,1917, 1918

Subseries 12.14, Signs of the Times (National Journal of the Advertising Display), 1953 January

Subseries 12.15, Sparks (R.H. Macy and Company), 1938-1947

Subseries 12.16, Store Chat (Strawbridge and Clothier), 1949, 1951, 1957

Subseries 12.17, Time Magazine, 1948 December 27

Subseries 12.18, Tourist Attractions and Parks, 1989 February

Subseries 12.19, Childrens Souvenir Books, 1926-2003 (bulk 1920s)

Series 13, Travel/Tourism, 1927-2007

Series 14, Tru-Vue, circa 1940s
Historical Note:
The collection consists of archival materials assembled by National Museum of American History Curator William Lawrence Bird. The materials were used as background research for the publication of his book Holidays on Display (New York: Princeton Architectural Press, 2007), and as exhibit objects for the exhibit by the same name that opened shortly after the museum's architectural renovation (November 2009-September 2010).
Related Materials:
Materials held in the Archives Center, National Museum of American History

Messmore & Damon Company Records, 1892-1998 (AC0846)

Landy R. Hales Papers, 1908-1969 (AC0906)

Hudson-Fulton Celebration Photograph Album, 1909 (AC1149)
Provenance:
The collection was assembled and donated by William L. Bird.
Restrictions:
The collection is open for research. Gloves must be worn when handling unprotected photographs, negatives, and slides.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Citation:
William L. Bird Holidays on Display Collection, 1877-2010, undated, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.1288
See more items in:
William L. Bird Holidays on Display Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1288
Online Media:

Publications

Collection Creator:
Bird, William L.  Search this
Type:
Archival materials
Date:
1938 - 1989
Scope and Contents:
Series 12, Publications, 1938-1989, is divided into eighteen subseries.

The materials consist of publications produced by department stores and other businesses and organizations related to parade float design, window displays at department stores, and amusements. Many of the publications are internal department store publications for employees. These include the Fellow Worker (Jordan Marsh Company) The Hudsonian (J.L. Hudson Company), Sparks (R.H. Macy and Company), and Store Chat (Strawbridge and Clothier). These employee publications provided news about the store and employees' accomplishments. Some of the publications contain holiday related information, especially Christmas. Featured are toyland and Santa-related displays and installations and images depicting parades sponsored by the department stores. The materials are arranged alphabetically by the title of the publication. If known, the department store or business name that produced the publication is provided.

There are several childrens souvenir booklets in this series. These books were produced by the department store and were given to visitors. For example,the Jolly Book for Boys and Girls produced by John Wanamaker stores consists of a collection of songs, stories, poems and puzzles for children. The store used the booklet to advertise and market items to children.

Also in this series are the International Correspondence Schools (ICS) booklets. The ICS was an educational institute established in 1891 in Scranton, Pennsylvania that provided correspondence and distance learning courses. Arranged by serial number, the booklets were written by personnel in sales and promotional departments at Marshall Field's; N.W. Ayer and Son, Inc; J.M. Hickerson, Inc.; Schwab and Beatty, Inc. Advertising Agency; JIT Harrison Advertising; Hugo Wagenseil and Associates, The May Company; Security and Mutual Life Insurance Company of New York; Kretschmer Advertising Agency; D'Arcy Advertising Agency; The Bresnick Company, Advertising Agency; faculty at various universities; and International Correspondence Schools staff. Each booklet provided a lesson in a certain area of advertising follwoed by an examination.
Collection Restrictions:
The collection is open for research. Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William L. Bird Holidays on Display Collection, 1877-2010, undated, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.1288, Series 12
See more items in:
William L. Bird Holidays on Display Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1288-ref1

Santa's Circus (Miller and Paine Department Store)

Collection Creator:
Bird, William L.  Search this
Container:
Box 6, Folder 18
Type:
Archival materials
Text
Date:
1948
Collection Restrictions:
The collection is open for research. Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William L. Bird Holidays on Display Collection, 1877-2010, undated, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
William L. Bird Holidays on Display Collection
William L. Bird Holidays on Display Collection / Series 12: Publications / 12.19: Childrens Souvenir Books
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1288-ref127

Department Stores

Collection Creator:
Bird, William L.  Search this
Type:
Archival materials
Date:
1890 - 2001
Scope and Contents:
This series consists primarily of catalogs documenting goods and services offered as well as the history of the store. Some stores produced guidebooks to their respective cities. For example, Our Trip Through Field's, 1933, chronicles the history of Marshall Field's as well celebrating the Century of Progress International Exposition held in Chicago in 1933. Many of the catalogs or booklets produced by the stores were celebratory of an anniversary, event, or a city. The Selfridge and Company booklet celebrates the decorations for the coronation of King George VI and Queen Elizabeth in 1937. Some of the materials are holiday-specific and there are many Christmas-related catalogs such as the Christmas Book, 1940, by John Wanamaker of Philadelphia. Watt & Shand of Lancaster, Pennsylvania produced a Santa's Headquarters board game for children that was made of paper. Four players started at the North Pole and progressed through the board ending at Santa's Headquarter's at the store. The materials are arranged alphabetically by the name of department store.

Also included is Department Store: An Inventory of Primary Sources assembled by the National Museum of History and Technology, Smithsonian Institution, 1974. The Museum was pursuing a retail department store exhibition project and undertook a survey of primary, secondary, and tertiary materials related to the American department store. Rosario Joseph Tosiello wrote a report which included a summary, the names of the department stores contacted, department stores with materials, inventories of archival materials (when applicable), a bibliography, and photocopies of booklets and pamphlets. In addition to the inventory, there is correspondence between Jack Noble of Robinson's and Brooke Hindle, Director, National Museum of History and Technology. The inventory was maintained by Charlie McGovern, curator and then given to William L. Bird, curator, in 2004.
Collection Restrictions:
The collection is open for research. Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William L. Bird Holidays on Display Collection, 1877-2010, undated, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.1288, Series 7
See more items in:
William L. Bird Holidays on Display Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1288-ref130

Artwork/Drawings

Collection Creator:
Bird, William L.  Search this
Type:
Archival materials
Date:
1952
1966
Scope and Contents:
This series consists of original renderings (pencil, ink and water color), transparencies, and copy prints for the Bamberger's Department Store Thanksgiving Day Parade in Newark, New Jersey. Float renderings include Miss Bams, Tex Fletcher, Toyland Trolley, Chef in Large Pot, and an elephant. Also included is documentation from the NBC Promotion Department for the NBC Peacock Float, 1966. A drawing and print of the float, instructions on how to promote the parade and NBC Peacock Float and the breakdown of materials and associated costs are provided.
Collection Restrictions:
The collection is open for research. Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William L. Bird Holidays on Display Collection, 1877-2010, undated, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.1288, Series 3
See more items in:
William L. Bird Holidays on Display Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1288-ref132

6000 A-2, Department Store Advertising

Collection Creator:
Bird, William L.  Search this
Container:
Box 5, Folder 6
Type:
Archival materials
Text
Date:
1955
Collection Restrictions:
The collection is open for research. Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William L. Bird Holidays on Display Collection, 1877-2010, undated, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
William L. Bird Holidays on Display Collection
William L. Bird Holidays on Display Collection / Series 12: Publications / 12.10: International Correspondence Schools
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1288-ref14

6000 B3, Department Store Advertising

Collection Creator:
Bird, William L.  Search this
Container:
Box 5, Folder 7
Type:
Archival materials
Text
Date:
1955
Collection Restrictions:
The collection is open for research. Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William L. Bird Holidays on Display Collection, 1877-2010, undated, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
William L. Bird Holidays on Display Collection
William L. Bird Holidays on Display Collection / Series 12: Publications / 12.10: International Correspondence Schools
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1288-ref15

Photographs

Collection Creator:
Bird, William L.  Search this
Type:
Archival materials
Date:
1877 - 2000
Scope and Contents:
Series 10, Photographs, 1877-2009, is divided into five subseries. The photographs document through black and white and color prints, slides, and transparencies floats in parades, individuals decorating and constructing parade floats and window displays for department stores. The window displays are primarily Christmas-related. The Tournament of Roses Parade in Pasadena, California, better known as the Rose Parade, is well represented.

Subseries 10.1, Parades, 1877-1980s, consists of images that depict floats in parades and individuals decorating and constructing parade floats. The subseries is arranged chronologically and if known, the name of the parade and location are provided.

Subseries 10.2, Window Displays, circa 1930s-2000s, consists of images depicting window displays at department stores as well as items used for displays such as mannequins.

Subseries 10.3, Miscellaneous, 1935-1965 and undated, contains images of Messmore & Damon design work, a series of prints depicting the Cozy Cottage Cloud, a display at Marshall and Field Company and two copies of an image depicting Isabella Coleman, a prominent designer of parade floats.

Subseries 10.4, Slides, 1948-1976, consists of color slides depicting primarily parades. The slides are arranged chronologically and if known, the name of the parade and location are provided.

Subseries 10.5, Lantern Slides, undated, consists of seventeen color lantern slides. The slides are arranged in numerical order and are undated. Most of the slides document gardens, especially flowers, and the process of decorating parade floats.
Collection Restrictions:
The collection is open for research. Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William L. Bird Holidays on Display Collection, 1877-2010, undated, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.1288, Series 10
See more items in:
William L. Bird Holidays on Display Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1288-ref178

Lit Brothers

Collection Creator:
Bird, William L.  Search this
Container:
Box 1, Folder 9
Type:
Archival materials
Date:
1963
Collection Restrictions:
The collection is open for research. Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William L. Bird Holidays on Display Collection, 1877-2010, undated, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
William L. Bird Holidays on Display Collection
William L. Bird Holidays on Display Collection / Series 7: Department Stores
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1288-ref227

R.H. Macy and Company, Inc.

Collection Creator:
Bird, William L.  Search this
Container:
Box 1, Folder 10
Type:
Archival materials
Date:
2000s
[1940s?]
Collection Restrictions:
The collection is open for research. Gloves must be worn when handling unprotected photographs, negatives, and slides.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
William L. Bird Holidays on Display Collection, 1877-2010, undated, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
William L. Bird Holidays on Display Collection
William L. Bird Holidays on Display Collection / Series 7: Department Stores
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-1288-ref228

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