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Collection Citation:
Leo Castelli Gallery records, circa 1880-2000, bulk 1957-1999. Archives of American Art, Smithsonian Institution.
Sponsor:
Funding for the partial digitization of this collection was provided by the Roy Lichtenstein Foundation.
Collection documents Barton Arthur Cummings's career as an advertising industry spokesman, particularly in the areas of advertising education, and advertising in the public interest.
Scope and Contents note:
Collection documents Cummings's professional career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest. Materials include manuscripts, interviews, photographs, speeches, awards, magazine articles, interview transcriptions, and newspaper clippings. There is a significant amount of material relating to his book Advertising's Benevolent Dictators published in 1984. Collection is arranged into five series. Series 1, Speeches and publicity, Series 2, Business papers, Series 3, Published and unpublished manuscripts, Series 4, Advertising's Benevolent Dictators, and Series 5, Multi-media materials.
Arrangement:
Collection is arranged into five series.
Series 1, Speeches and Publicity, 1950-1988, undated
Series 2, Business Papers, 1938-1991
Series 3, Published and Unpublished Manuscripts, 1981-1991, undated
Series 4, Advertising's Benevolent Dictators, undated
Series 5, Multi-Media Materials, undated
Biographical/Historical note:
Barton Arthur Cummings (1914-1994) was a former Chief Executive Officer of Compton Advertising, Incorporated, and Chairman Emeritus of Saatchi & Saatchi Worldwide.
Cummings began his advertising career working during school breaks at his father's advertising agency, the Earl Cummings Advertising Agency (later Cummings Brand McPherson Associates, Incorporated) in Rockford, Illinois. He graduated with a degree in Journalism from the University of Illinois in 1935, where he also played varsity football. Cummings maintained a lifelong interest in football, and in 1959 was awarded the Sports Illustrated Silver Anniversary Award for former college football stars who go on to distinguish themselves in other fields.
After graduation, Cummings took a trainee position with his father's agency, leaving several months later to take a trainee position with Swift & Company. From 1936 until 1942 he was with Benton & Bowles in New York, where he was a copywriter on accounts for Hellmann's Real Mayonnaise and Lord Calvert Whiskey, among others. During World War II, he served in the Offices of War Information and Price Administration in Washington, DC. He resigned in 1943 to join the Navy, and was assigned to the Amphibious Forces, 7th fleet. He saw action in Guinea, Borneo, and the Philippines.
After the War, Cummings joined Maxon, Incorporated as an account executive, and was elected to Vice President a year later. In 1947, he began a long and successful career with Compton Advertising, moving from account executive to President in only eight years. In 1963, Cummings was named chairman and chief executive officer, a position he held for nearly twenty years. When Compton merged with Saatchi & Saatchi in the 1980s, Cummings was named chairman emeritus of that international agency.
Mr. Cummings enjoyed a distinguished career as leader and spokesman for every major advertising industry association. He served as chairman of the American Association of Advertising Agencies (1969-1970); chairman of the American Advertising Federation (1972-1973), Chairman of the Ad Council (1979-1981), chairman of the board of trustees for the James Webb Young Fund at the University of Illinois, and chairman and director of the Advertising Educational Foundation. Other public service included work as the chairman of the advertising division for the New York Heart Association (1963-1973), chairman of the Public Service Advisory Committee for the City of New York, and director of the Better Business Bureau of Metropolitan New York (1954-1977). Throughout his career, Mr. Cummings championed the use of advertising in the public interest, and washas been outspoken on the need for advertising education and industry self-regulation.
Mr. Cummings was preceded in death by his first wife Regina Pugh Cummings when he died in 1994. He was survived by his second wife Margaret K. Cummings, children Ann Haven Cummings Iverson, Peter Barton Cummings, and Susan Cummings, and one grandchild, Haven Cummings Iverson.
Provenance:
Collection donated by Barton Arthur Cummings in November 1991.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents the history of the brewing beer industry in the mid-Atlantic region primarily between the 1890s and the 1960s. Materials includeing correspondence, class notes, beer labels, journal reprints, technical papers, trade literature, legal papers, magazine articles, cartoons, books, and literature from the Master Brewers Association of America.
Scope and Contents:
Collection documents the history of brewing beer in the mid-Atlantic region primarily between the 1890s and the beginning of consolidation and large-scale, industrial production in the 1960s. Materials consist of correspondence; class notes on the brewing process; beer labels; journal reprints and technical papers on brewing; trade literature on beer, bottling and the bottling process; printed material from beer events, such as the meetings of the Master Brewers Association of America; papers on the legal aspects of brewing; articles, including historical articles on beer; cartoons; and brewing magazines and books. The collection is arranged into four series: Series 1, Personal Papers, 1931-1967, undated; Series 2, Beer Industry, 1932-1979, undated; Series 3, Publications, 1891-1969, undated; and Series 4, Associations, 1934-1966, undated.
Subseries 2.2, Sales, Marketing, and Distribution, 1932-1966, undated
Series 3, Publications, 1891-1969, undated
Subseries 3.1, Books, 1891-1964, undated
Subseries 3.2, Periodicals, 1910-1969, undated
Series 4, Organizations, 1934-1966, undated
Biographical / Historical:
Walter Herbert Voigt was a brewer and collector of beer related materials.
He began in the beer brewing business soon after the 21st Amendment repealed Prohibition. He was born in 1906 in Vermillion, South Dakota of German immigrant parents, Fritz and Minna Voigt. Voigt attended the Siebel Institute of Biotechnology, the oldest beer brewing school in the United States. During the 1930s, he spent two years training in brewing at the Largay Brewing Company in Waterbury, Connecticut. Voigt began his career with the Amsterdam Brewing Company in Amsterdam, New York, and then moved to the American Brewing Company in Baltimore, Maryland about 1941 as assistant brew master. During his life, he was a member of the Master Brewers Association (MBA) and held the position of Secretary of the District of Baltimore for the Master Brewers Association (MBA). Voigt later retired from the American Brewing Company and died in 1983 at the age of seventy-seven in Salisbury, Connecticut.
Related Materials:
Archives Center, National Museum of American History
Christian Heurich Brewing Company Records (AC1104)
Warshaw Collection of Business Americana (AC0060)
Landor Design Collection (AC0500)
Francis Mair Papers (AC0548)
Archives Center Brewing History Collection (AC1419)
Albert W. Hampson Commercial Artwork Collection (AC0561)
Separated Materials:
Related objects from Walter H. Voigt are in the Division of Work and Industry and include beer bottles. See accessions: AG.65.2068, AG.65.2093, AG.65.2094, AG.65.2096, AG.65.2353, AG.67.0834, AG.67.0838, AG.67.0839, and AG.67.0840.
Provenance:
Donated to the National Museum of American History in 1967 by Walter H. Voigt, along with artifacts from the brewing industry.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
DFS Ad Agency Falstaff Beer Advertisements, 1945-1946, Archives Center, National Museum of American History.
This collection consists of a single scrapbook of proofsheets and photo proofs from DFS's advertising campaign for Falstaff Beer in the period 1945 1946.
The advertisements center around three distinct themes. The first and most comprehensive features a salute to "The Men Who Keep Faith with America." These ads contain handsome black and white woodcut illustrations depicting men at work in a wide variety of occupations, accompanied by a text which emphasizes each occupation's contribution to the war effort. Some of the occupations featured include: railroad workers, telephone linemen, grocers, policemen, laborers, design engineers, construction workers, white collar workers, bus drivers, doctors, farmers, bakers, steel workers, cowboys, machinists, newspapermen, and auto mechanics. Interestingly, this campaign does include a few women newspaperwomen.
The second theme treated in this scrapbook features returning veterans, who have earned the right to relax and enjoy the bounty of America. They are depicted in a variety of social scenes, such as at parties or at the beach.
The final theme concerns tie ins for the "Falstaff Show" on radio. These also feature Americans enjoying their rights to relaxation and depict men and women playing tennis and baseball, bowling, fishing, etc.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
The DFS (Dancer, Fitzgerald Sample) Advertising Agency was a New York based firm organized in 1923. One of their clients was the Falstaff Brewing Corporation of St. Louis, Missouri. DFS was merged into the Saatchi & Saatchi advertising agency in mid 1987.
In 1917, Joseph Griesedieck founded the Griesedieck Beverage Company after purchasing the small Forest Park Brewing Company plant in St. Louis. During Prohibition, the company changed its name to the Falstaff Corporation, and produced soft drinks and near beer. Towards the end of Prohibition, the name was again changed, to the Falstaff Brewing Corporation. The company received the first Federal permit issued when brewing was made legal again in 1933. In 1935 the company was among the first to pioneer the concept of multiple breweries in several cities. By 1973 it was among the top ten American breweries in terms of sales. It was purchased by the General Brewing Company in 1977.
Provenance:
The scrapbook was discovered in a records storage center in New York and was donated to the Archives Center by the archivist of the Procter & Gamble Company in 1989.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
