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Package of Maxi Light Beauty Soap

Manufactured by:
Nouvelle Parfumerie Gandour, Ivorian, founded 1965  Search this
Medium:
soap (brick) and plastic;
ink on cardboard;
ink on paper
Dimensions:
H x W x D (2014.284.1a Soap and wrapper): 4 × 3 9/16 × 1 11/16 in. (10.2 × 9 × 4.3 cm)
H x W x D (2014.284.1b Box): 3 1/4 × 3 5/16 × 1 5/8 in. (8.3 × 8.4 × 4.1 cm)
L x W (2014.284.1c Advertising insert): 8 1/16 × 3 9/16 in. (20.5 × 9 cm)
Type:
cosmetics
Place made:
Abidjan, Côte d'Ivoire, West Africa, Africa
Date:
2014
Topic:
African American  Search this
Africa  Search this
Beauty culture  Search this
Colorism  Search this
Multilingual communication  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2014.284.1abc
Restrictions & Rights:
Unknown - Restrictions Possible
See more items in:
National Museum of African American History and Culture Collection
Classification:
Personal Effects and Items
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5b689f541-23f1-4b8d-aa57-bdd4d02055f1
EDAN-URL:
edanmdm:nmaahc_2014.284.1abc

Photograph of Lucille Brown among Poro agents and one small child

Created by:
Poro College, American, 1918 - 1950s  Search this
Subject of:
Unidentified Woman or Women  Search this
Unidentified Man or Men  Search this
Unidentified Child or Children  Search this
Lucille Brown, American, 1892 - 1960  Search this
Owned by:
Lucille Brown, American, 1892 - 1960  Search this
Medium:
silver and photographic gelatin on photographic paper
Dimensions:
H x W: 6 13/16 x 10 5/8 in. (17.3 x 27 cm)
Type:
gelatin silver prints
portraits
Date:
1915-1953
Topic:
African American  Search this
Beauty salons (Beauty shops)  Search this
Beauty schools  Search this
Business  Search this
Children  Search this
Cosmetics  Search this
Photography  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2011.170.11
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Media Arts-Photography
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5a0f94894-d5a8-4e7d-a423-da6d7812e6a3
EDAN-URL:
edanmdm:nmaahc_2011.170.11
Online Media:

Black Enterprise, Volume 19, No. 8

Published by:
Earl G. Graves Publishing Co., Inc., American, founded 1969  Search this
Subject of:
Black Enterprise, American, founded 1970  Search this
Medium:
ink on paper (fiber product) with metal
Dimensions:
H x W x D (2014.76.12.3a (Closed)): 10 7/8 × 8 1/8 × 1/8 in. (27.6 × 20.6 × 0.3 cm)
H x W x D (2014.76.12.3a (Open)): 10 7/8 × 16 5/16 × 1/8 in. (27.6 × 41.4 × 0.3 cm)
H x W (2014.76.12.3b): 4 1/2 × 5 1/2 in. (11.4 × 14 cm)
Type:
magazines (periodicals)
Place made:
New York City, New York, United States, North and Central America
Date:
1989
Topic:
African American  Search this
Beauty culture  Search this
Black Press  Search this
Business  Search this
Mass media  Search this
Women  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2014.76.12.3ab
Restrictions & Rights:
© Black Enterprise Magazine. Permission required for use.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd579100367-4a66-4dfd-9916-bba0ab7a5d0c
EDAN-URL:
edanmdm:nmaahc_2014.76.12.3ab
Online Media:

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Charles Rangel, American, born 1930  Search this
The Links, Incorporated, American, founded 1946  Search this
Avon, founded 1886  Search this
Vice President Nelson Aldrich Rockefeller, American, 1908 - 1979  Search this
National Urban League, American, founded 1910  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
National Association of Market Developers, American, founded 1953  Search this
National Medical Association, American, founded 1895  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Association of Negro Musicians, Inc., founded 1919  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Sovereign Military Order of Malta, founded 1099  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Universal Network Television, American, founded 1950  Search this
Freedom National Bank, American, 1964 - 1990  Search this
Jarobin Gilbert Jr., American, born 1946  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National Dental Association, American, founded 1913  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
National Pharmaceutical Association, American, founded 1947  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Roscoe C. Brown, American, 1922 - 2016  Search this
Young Men's Christian Association (YMCA), International, founded 1844  Search this
New York Yankees, American, founded 1901  Search this
Reggie Jackson, American, born 1946  Search this
The Doll League, Inc., American, founded 1958  Search this
National Urban League Guild, American, founded 1946  Search this
Morehouse Alumni Association, American, founded 1900  Search this
Congressional Black Caucus, American, founded 1971  Search this
National Bar Association, American, founded 1925  Search this
National Business League, American, founded 1900  Search this
National Bankers Association, American, founded 1927  Search this
Alliance for Women in Media, American, founded 1951  Search this
369th Veterans Association, American  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
The Salvation Army, American, founded 1865  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Written by:
Anti-Bakke Decision Coalition, American, founded 1977  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 7/16 in. (27.5 × 21.4 × 1.1 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Sag Harbor, Southampton, Suffolk County, New York, United States, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1979
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Radio  Search this
Religious groups  Search this
Social life and customs  Search this
Sororities  Search this
Television  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.13
Restrictions & Rights:
Public domain
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5cc6b172d-2d13-4670-95ea-2e52493801a5
EDAN-URL:
edanmdm:nmaahc_2012.167.13

Mary Pickford (2 ads)

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Mary Pickford cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep817e96b65-a13c-4c32-a6d6-60e991e84f9d
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1058

Estelle Taylor

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Chermay cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8967b507b-6620-404b-a024-f6707c50e4ab
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1216

Elizabeth R. Dessez

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 2, Folder 1
Type:
Archival materials
Product Brand:
Daggett & Ramsdale cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 2: Business/Politics
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a57c9fce-0c99-44d1-8a8d-95701adca652
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1362

Mrs. Alden S. Blodgett

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 2, Folder 3
Type:
Archival materials
Product Brand:
Dorothy Gray cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 4: Society, Fashion, Royalty
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88319e165-b62c-4c75-9005-b72a4b5299b6
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref1889

Claudette Colbert

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 1
Type:
Archival materials
Product Brand:
Avon cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep889e93bcc-9532-4d3d-85cc-5a3b99f02c7f
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref396

Leila Hyams with/

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Product Brand:
Daggett & Ramsdell cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a60baf16-5527-4059-885c-dd2b5a28408f
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref770

Faye Copeland

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Product Brand:
Daggett & Ramsdell cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Leila Hyams with/
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b81cc899-164b-4134-9092-276e9fa3e395
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref772

Anita De Vries

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Product Brand:
Daggett & Ramsdell cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Leila Hyams with/
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e27c2e99-fca9-4e0f-9cf8-d6435db45b1e
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref774

Virginia Snyder

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 2
Type:
Archival materials
Product Brand:
Daggett & Ramsdell cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts / Leila Hyams with/
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep857eb5163-025b-4d8a-a07d-7a2be7b937a3
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref776

Claire Luce

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Peggy Sage cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89efc31f8-3f84-42d5-925f-071ead0fb551
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref882

Mary Martin

Collection Creator:
Baden, Gary  Search this
Baden, Sandra  Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Product Brand:
Elmo cosmetics
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
The Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, 1897-1979, Archives Center, National Museum of American History.
See more items in:
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising / Series 1: Performing Arts
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep80bd17c3e-4856-4041-bb8a-ad5b956a6865
EDAN-URL:
ead_component:sova-nmah-ac-0611-ref918

Cosmetics? [caption] [Print advertising.] Photoplay

Advertiser:
Procter & Gamble Company  Search this
Collection Creator:
Procter & Gamble Company  Search this
Leyendecker, J. C., 1874-1951  Search this
Smith, Jessie Willcox, 1863-1935  Search this
Elliott, Elizabeth Shippen Green  Search this
Extent:
1 Item (b&w, 29.5 x 20 cm.)
Container:
Box 8, Folder 25 (1927)
Type:
Archival materials
Trade cards
Print advertising
Date:
1927
Scope and Contents:
Illustration: Two women, one seated, at mirrored vanity.
Local Numbers:
244744

Ivorydata4 601

0207910594 (Scan No.)
Publication:
Published October 1927
Restrictions:
Unrestricted research use on site by appointment. Reproduction restrictions due to copyright.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Women in advertising  Search this
Face -- Care and hygiene  Search this
Genre/Form:
Trade cards
Print advertising
Collection Citation:
Ivory Soap Collection, 1883-1998, undated; Archives Center, National Museum of American History. Gift of Procter & Gamble.
See more items in:
Ivory Soap Advertising Collection
Ivory Soap Advertising Collection / Series 1: Ivory Soap Products Advertisements / Advertisements
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8718f9077-bb09-4740-8684-41b57ce3a674
EDAN-URL:
ead_component:sova-nmah-ac-0791-ref2154

M'A'C Cosmetics

Series Donor:
Becker, John M.  Search this
Gay Officers Action League. GOAL  Search this
Heritage of Pride (HOP)  Search this
Rohrbaugh, Richard  Search this
Series Creator:
Hirsch, Leonard  Search this
Guest, Barbara  Search this
Barna, Joseph T.  Search this
Guest, Michael E.  Search this
Container:
Box 169, Folder 13
Type:
Archival materials
Date:
2017
Series Restrictions:
The collection is open for research use.

Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection
Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection / Series 4: Advertising, Business, and Publications / 4.2: Business
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8fae1bbed-60f8-42e4-8665-45cb113c14ee
EDAN-URL:
ead_component:sova-nmah-ac-1146-ref1977

Cover Girl Advertising Oral History and Documentation Project

Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Names:
Noxzema Chemical Company  Search this
Extent:
15.5 Cubic feet (30 boxes)
Type:
Collection descriptions
Archival materials
Interviews
Business records
Audiotapes
Bumper stickers
Annual reports
Oral history
Photographs
Press releases
Scrapbooks
Television scripts
Videotapes
Tear sheets
Place:
Hunt Valley (Maryland)
Baltimore (Md.)
Maryland
Date:
1959-1990
Summary:
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.

Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.

Series 1: Research Files

Series 2: Interviewee Files

Series 3: Oral History Interviews

Series 4: Television Advertising Materials

Series 5: Print Advertising Materials

Series 6: Company Publications and Promotional Literature

Series 7: Photographs

Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.

Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.

In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.

Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.

In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.

This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
"The Division of Home and Community Life, Costume Collection (now Division of Cultural and Community Life) holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.

"
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Copyright and trademark restrictions.
Topic:
Women in advertising  Search this
advertising -- 1930-1940 -- California  Search this
Cosmetics -- advertising  Search this
Endorsements in advertising  Search this
Beauty culture  Search this
advertising -- 1950-2000  Search this
African American women -- Beauty culture  Search this
Modelling -- 1950-1990  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Television advertising  Search this
Genre/Form:
Interviews -- 1950-2000
Business records -- 20th century
Audiotapes
Bumper stickers
Annual reports
Oral history -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Press releases
Scrapbooks -- 20th century
Television scripts
Videotapes
Tear sheets
Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0374
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89b09e4c7-64e7-4074-b65e-0d097966d1e3
EDAN-URL:
ead_collection:sova-nmah-ac-0374
Online Media:

Bill Blass Interprets the Cover Girl Look [color advertisement, tear sheet]

Photographer:
Avedon, Richard  Search this
Names:
Blass, Bill  Search this
Eckhart, Maggie  Search this
Collection Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Extent:
1 Item
Type:
Archival materials
Photographs
Tear sheets
Advertisements
Date:
1964
Scope and Contents:
Color advertisement (reproduction of photograph) of model Maggie Eckhart wearing fantastic fuschia hat; image of Bill Blass sitting in director's chair beside model.
Local Numbers:
AC0374-0000290.tif (AC Scan: detail, model)

AC0374-0000290a.tif (AC Scan: detail, Bill Blass)

AC0374-0000290m.tif (AC Scan: full advertisement)
General:
In Box 25, Folder 4.
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Copyright and trademark restrictions.
Topic:
Hats  Search this
Fashion photography -- 1960-1970  Search this
advertising -- Cosmetics  Search this
Genre/Form:
Photographs -- 1960-1970 -- Color -- Reproductions
Tear sheets -- 1960-1970
Advertisements
Collection Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Cover Girl Advertising Oral History and Documentation Project / Series 5: Print Advertisements / 5.2: Printed Advertisements and Proof sheets / 1963
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d6bb67a9-e383-4174-930a-2a7583515a2c
EDAN-URL:
ead_component:sova-nmah-ac-0374-ref1104

Party face of the seventies [black and white photoprint]

Advertiser:
Noxell Corporation.  Search this
Collection Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Extent:
1 Item (10" x 8".)
Type:
Archival materials
Earrings
Photographs
Date:
ca. 1970-1980
Scope and Contents:
Young woman with strange headdress and large earrings. Title of image from press release attached to back of photograph; photographer unidentified.
Local Numbers:
04037427.tif (AC Scan)
General:
In Box 28.
Restrictions:
Unrestricted research use on site by appointment. Photographs must be handled with cotton gloves unless protected by sleeves.
Collection Rights:
Copyright and trademark restrictions.
Topic:
Cosmetics -- advertising  Search this
Beauty culture  Search this
Genre/Form:
Earrings
Photographs -- 1970-1980
Collection Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Cover Girl Advertising Oral History and Documentation Project / Series 6: Company Publications and Promotional Materials / Press releases
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82abe1823-285a-4d10-94dc-1654d749986b
EDAN-URL:
ead_component:sova-nmah-ac-0374-ref1105

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