The collection documents Kubla Khan Frozen Food Company, a Portland, Oregon company that manufactures, packages and distributes frozen Chinese food from 1950-present.
Scope and Contents:
The records of a Portland, Oregon company that made, packaged and distributed frozen Chinese food. The collection includes the incorporation papers of the business, correspondence, photographs, product packaging, advertising and marketing materials, and business records.
Arrangement:
The collection is divided into five series.
Series 1: Background and Biographical Materials, 1946-2005
Series 2: Business Records, 1931-2006
Series 3: Advertising, Packaging and Promotional Materials, 1956-[1995?]
Series 4: United States Department of Agriculture and Federal Food Administration Materials, 1959-2003
Series 5: Food Industry Materials, 1949-2006
Biographical / Historical:
Percy Wallace Loy (1920-2006) was born in Vancouver, Washington, to Kong (1867-1951) and Rose Loy (nee Fong), Chinese immigrants who were in the dairy business. Loy attended the Providence Academy in Portland, Oregon graduating in 1937. Loy enlisted in the Army (1943-1949) and became a navigator, bombardier, and pilot, serving during World War II. He retired as a lieutenant colonel, but was unable to find work with an airline after the war. He and his brother-in-law, Robert Wong, started the Kubla Khan Food Company, selling frozen Chinese entrees at a time when frozen foods had not yet caught on and the infrastructure to store, transport and distribute them didn't yet exist. The company popularized both frozen foods and Chinese food in the Northwest region of the United States. He was very active in the frozen foods industry in the Northwest, campaigning for the industry and working at convincing grocers of their profitability. He sold the manufacturing part of the company in the mid-2000s and died in 2006.
Though most food preservation practices (curing, smoking and canning) have their origins in Europe, the practice of freezing foods for consumer use was, for the most part, started and developed in America. Even today, frozen convenience foods are considered an American oddity and are not widely embraced in other countries.
In the 1920s Clarence Birdseye experimented with freezing food in small quantities, enabling them to reach a lower temperature faster. In the decades that followed, Birdseye tested and developed better packaging and ways of packing food more tightly inside the packaging. However, consumers remained skeptical about the safety and quality of this novelty, as were grocers about its profitability, in addition to concerns about the effects of the industrialization of food. It took about twenty more years to turn this situation around and to resolve problems with distribution and transport. Birdseye had to take huge risks to get there, beginning with enlisting the aid of a small number of stores, to which he supplied free freezers containing a variety of frozen foods sold on consignment, and hiring demonstrators to convince consumers that frozen foods were the future. Very slowly, frozen foods began to catch on. It wasn't until the 1950s, when frozen TV dinners were introduced, that frozen foods became popular with consumers.
Against this background, Percy Loy and Robert Wong started Kubla Khan in 1950 in the basement of a Chinese restaurant in Portland. Wong died a few years after the company was started. He supported his family by selling insurance for a short while, and then opened a small Japanese restaurant, eventually starting the Kubla Khan Company as a sideline, when he saw a hole in the market for frozen foods, the convenience of which he thought would appeal to consumers. He was active in getting freezers in stores that had not had them before.
While they were not the first to offer frozen Chinese food—Breyer's Ice Cream had its "Golden Pagoda" brand including frozen chow mein and chop suey—Kubla Khan had little other competition at the time, and most stores stored their frozen products in their ice cream cases. The introduction and popularity of TV dinners helped Kubla Khan's business thrive, as groceries added freezer cases to accommodate the TV dinners, and they now had space to add more frozen products. Kubla Khan kept up with the changing technology, but they held onto their cooking techniques, continuing to cook much of their food in woks or with steam, eschewing the automated, large batch vat cooking that other makers used. Loy said that this ensured uniform heating and an authentic taste. Mr. Loy built some of the equipment himself, with frozen food being so new that the machinery was not readily available in the Northwestern states. Kubla Khan exported its products to Asia, enabling the company to boast that it was so authentic it was served in the Orient. They also bottled their own sauces using their own recipes.
The Kubla Khan Company was not the largest Chinese food manufacturer, but it was a pioneer. They helped popularize something previously considered foreign and exotic—Chinese food. They helped popularize frozen food, something taken for granted now with probably (an unscientific estimate) 10% of the space in most grocery stores being devoted to frozen food. They did this not only with their products but with Mr. Loy's activism in promoting frozen foods. La Choy, by comparison, did not start making frozen foods until the 1960s.
Loy was a tireless activist in promoting frozen foods, campaigning for the industry and working at convincing grocers of their profitability. His goals were building consumer trust and making Chinese food accessible. He was also active in his community, trying to help other minorities start businesses. A strong believer in giving back to his community, he helped several colleges (Lewis and Clark, Willamette University and others) start up foreign exchange programs. He helped several former employees start their own businesses. He led the first trade delegation to China after Nixon's visit.
The Kubla Khan Company is still in business, but Mr. Loy sold the manufacturing part of the company in the mid-2000s. Loy married Irene F. Lee in 1949. The couple had six children children, Martin (d. 1958), David (d. 1965), Michael, Deborah, Marilyn, and Daria. Loy's daughter, Marilyn Loy now runs the company, which is limited to the import/export aspect.
Provenance:
Collection donated by Michael Loy and Daria Loy-Goto, 2013.
Restrictions:
Collection is open for research.
Social Security numbers are present and have been rendered unreadable and redacted. Researchers may use the photocopies in the collection. The remainder of the collection has no restrictions.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Festival Recordings: Peace Corps Home Cooking: Chinese Cooking (Julie Driver, B.J. Whetstine); Paraguayan Cooking (Dan Westerhof)
Collection Creator:
Smithsonian Institution. Center for Folklife and Cultural Heritage Search this
Extent:
1 Sound recording (compact audio cassette)
Type:
Archival materials
Sound recordings
Date:
2011 July 9
Collection Restrictions:
Access to the Ralph Rinzler Folklife Archives and Collections is by appointment only. Visit our website for more information on scheduling a visit or making a digitization request. Researchers interested in accessing born-digital records or audiovisual recordings in this collection must use access copies.
Collection Rights:
Permission to publish materials from the collection must be requested from the Ralph Rinzler Folklife Archives and Collections. Please visit our website to learn more about submitting a request. The Ralph Rinzler Folklife Archives and Collections make no guarantees concerning copyright or other intellectual property restrictions. Other usage conditions may apply; please see the Smithsonian's Terms of Use for more information.
Collection Citation:
Smithsonian Folklife Festival records: 2011 Smithsonian Folklife Festival, Ralph Rinzler Folklife Archives and Collections, Smithsonian Institution.
Smithsonian Institution. Center for Folklife and Cultural Heritage Search this
Extent:
1 Sound recording (compact audio cassette)
1 Sound cassette (analog.)
Type:
Archival materials
Sound recordings
Sound cassettes
Place:
Washington (D.C.)
Date:
2000 July 4
Local Numbers:
FP-2000-CT-0366-7
Date/Time and Place of an Event Note:
Recorded in: Washington, D.C, United States, July 4, 2000.
Restrictions:
Restrictions on access. Some duplication is allowed. Use of materials needs permission of the Smithsonian Institution.
Collection Rights:
Permission to publish materials from the collection must be requested from the Ralph Rinzler Folklife Archives and Collections. Please visit our website to learn more about submitting a request. The Ralph Rinzler Folklife Archives and Collections make no guarantees concerning copyright or other intellectual property restrictions. Other usage conditions may apply; please see the Smithsonian's Terms of Use for more information.
Collection Citation:
Smithsonian Folklife Festival records: 2000 Smithsonian Folklife Festival, Ralph Rinzler Folklife Archives and Collections, Smithsonian Institution.
Mid-Atlantic: Chicken stuffed with fennel, lemon, thyme, and rosemary; potatoes with corn fritters (Todd Gray), Chinese cooking: Chinese noodles and gazpacho with Sahshimi (Kaz Okochi)
Collection Creator:
Smithsonian Institution. Center for Folklife and Cultural Heritage Search this
Extent:
1 Sound recording (compact audio cassette)
Type:
Archival materials
Sound recordings
Date:
2005 June 25
Collection Restrictions:
Access to the Ralph Rinzler Folklife Archives and Collections is by appointment only. Visit our website for more information on scheduling a visit or making a digitization request. Researchers interested in accessing born-digital records or audiovisual recordings in this collection must use access copies.
Collection Rights:
Permission to publish materials from the collection must be requested from the Ralph Rinzler Folklife Archives and Collections. Please visit our website to learn more about submitting a request. The Ralph Rinzler Folklife Archives and Collections make no guarantees concerning copyright or other intellectual property restrictions. Other usage conditions may apply; please see the Smithsonian's Terms of Use for more information.
Collection Citation:
Smithsonian Folklife Festival records: 2005 Smithsonian Folklife Festival, Ralph Rinzler Folklife Archives and Collections, Smithsonian Institution.
101 Hawaiian Cooking in the Imu / Ah Wan Goo, Nathan Napoka.
102 Okinawan Cooking Traditions / June Tong, Kay Kimie Hokama.
103 Portuguese Cooking Traditions / Doris Mary Rodrigues Correia, Manuel Correia.
104 Chinese Cooking Traditions / June Tong.
Local Numbers:
FP-1989-CT-0226
General:
Ah Wan Goo, Nathan Napoka, "Hawaiian Cooking In The Imu"; Kay Kimmie Hokama, June Tong. "Okinawan Cooking"; Doris Correia, Manuel Correia, "Portuguese Cooking", Willynn Tong, Kenneth Mun
Date/Time and Place of an Event Note:
Recorded in: Washington (D.C.), United States, June 24, 1989.
Restrictions:
Restrictions on access. Some duplication is allowed. Use of materials needs permission of the Smithsonian Institution.
Collection Rights:
Permission to publish materials from the collection must be requested from the Ralph Rinzler Folklife Archives and Collections. Please visit our website to learn more about submitting a request. The Ralph Rinzler Folklife Archives and Collections make no guarantees concerning copyright or other intellectual property restrictions. Other usage conditions may apply; please see the Smithsonian's Terms of Use for more information.
103 Portuguese Holiday Cooking Traditions / Doris Mary Rodrigues Correia, Manuel Correia.
Local Numbers:
FP-1989-CT-0228
General:
"Okinawan New Year Cooking", Kay Kimmie Hokama; "Chinese New Year Cooking", June Tong; "Portuguese Holiday Cooking", Doris Corriea, Manuel Corriea
Date/Time and Place of an Event Note:
Recorded in: Washington (D.C.), United States, June 25, 1989.
Restrictions:
Restrictions on access. Some duplication is allowed. Use of materials needs permission of the Smithsonian Institution.
Collection Rights:
Permission to publish materials from the collection must be requested from the Ralph Rinzler Folklife Archives and Collections. Please visit our website to learn more about submitting a request. The Ralph Rinzler Folklife Archives and Collections make no guarantees concerning copyright or other intellectual property restrictions. Other usage conditions may apply; please see the Smithsonian's Terms of Use for more information.
101 Okinawan Cooking Traditions / Kay Kimie Hokama.
102 Chinese Cooking Traditions / June Tong.
103 Portuguese Cooking Traditions / Doris Mary Rodrigues Correia, Manuel Correia.
Local Numbers:
FP-1989-CT-0236
General:
"Okinawan Cooking", Kay Kimmie Hokama; "Chinese Cooking", June Tong; "Portuguese Cooking", Doris Corriea, Manuel Corriea
Date/Time and Place of an Event Note:
Recorded in: Washington (D.C.), United States, July 2, 1989.
Restrictions:
Restrictions on access. Some duplication is allowed. Use of materials needs permission of the Smithsonian Institution.
Collection Rights:
Permission to publish materials from the collection must be requested from the Ralph Rinzler Folklife Archives and Collections. Please visit our website to learn more about submitting a request. The Ralph Rinzler Folklife Archives and Collections make no guarantees concerning copyright or other intellectual property restrictions. Other usage conditions may apply; please see the Smithsonian's Terms of Use for more information.
