The Bobcat Company Records document a post-war invention process and American manufacturing system through the case study of a dynamic machine, the Bobcat skid-steer loader. The records focus primarily on Bobcat's products, marketing, and advertising through product literature, photographs, advertisements, posters, newsletters, and audiovisual materials.
Scope and Contents:
The records are divided into ten series which document a post-war invention process and American manufacturing system, through the case study of a dynamic machine, the Bobcat skid-steer loader. The records focus primarily on Bobcat's products, marketing, and advertising through product literature, photographs, advertisements, posters, newsletters, and audiovisual materials.
Series 1, Historical Background, 1965-2007 and undated, is divided into nine subseries: Subseries 1, Company Histories, 1965-1996 and undated; Subseries 2, Organizational Materials, 1970s-2003 and undated; Subseries 3, Factories/Plants, 1965-1996; Subseries 4, Union Materials, 1971, 2005-2007; Subseries 5, Kaizen Materials, 2003-2004 and undated; Subseries 6, Company Christmas Cards, 1965-1974 and undated; Subseries 7, Company Picnics, 1966-1979; Subseries 8, Awards, 1969-1988; and Subseries 9, Subject Files, 1963-1985.
Subseries 1, Company Histories, 1965-1998 and undated, consists of published and unpublished accounts of the early history of Melroe Manufacturing and its corporate evolution. Of note is the undated A Modern Guide to North Dakota. This guidebook is intended for "foreign" visitors (anyone from Minneapolis, Chicago, New York, St. Louis, Los Angeles, Seattle, Canada, South America, Europe, Asia or outside the city limits of Gwinner, North Dakota) and provides historical background as well as information on the many diverse and interesting aspects of North Dakota.
Subseries 2, Organizational Materials, 1970s-2003 and undated, consists of mission statements, codes of conduct, a corporate directory, organizational charts, and letterhead. The organizational chart, while marketing and sales specific, does provide an overview of the company's administrative functions.
Subseries 3, Factories/Plants, 1965-1996, includes information about each plant.Factories represented include Belcourt, Bismarck, Cooperstown, and Gwinner, North Dakota; and Fort Benton, Montana. The materials document each plant and consist of a range of formats from articles and clippings to birthday cards, highway maps, fact sheets, field trip schedules, histories of the plant, service awards, product literature, guides, press releases, and employee information.
The Belcourt Plant was home to Melroe Manufacturing's welding division. Dedicated in 1975 at the Turtle Mountain Indian Reservation (Chippewa Tribe), this plant was established to relieve the Bismarck Plant of a heavy workload in welding requirements. The plant closed in the 1980s.
The Fort Benton Plant manufactured thirty-two different models of chisel plows under Clark Equipment Company's Melroe Division for Ag Products. The Fort Benton Plant closed in 1982.
The Bismarck Plant served as Melroe Manufacturing's headquarters for the three Ag Product Plants: Bismarck, Benton, and Cooperstown. Opened in 1973, the Bismarck Plant made grain drills, the windrow pick-up combine attachment, the automatic reset plow and plow packers, and crop sprayer (the Spra-Coupe). The Bismarck Plant closed in 2009.
The Cooperstown Plant also manufactured Ag products such as grain augers, swathers, field sprayers, machinery trailers, raw crop harvesters, grain drill packers, steel buildings, and aluminum grain boxes. The best known products produced at this plant were the steel teeth for making hay stacks and the automatic reset moldboard plow. The plant also fabricated parts and components for the Bobcat skid-steer loader. Of note in the Cooperstown Plant materials are a black-and-white advertisement and programmatic brochures for Clark Equipment Company's 1975 International Teenage Exchange Program. Five teenagers from "Clark North America" were selected to live with Clark families in Argentina, Belgium, Brazil, France, or Germany. The Cooperstown Plant closed in 1977.
The Gwinner Plant remains open today and is the main manufacturing facility for Bobcat of North America. The Gwinner folder contains a high school paper title "Melroe" by Craig Allen Knudson, undated, and remarks given at a Dealer Advisory Council Meeting by Jim Strande about the "B Series" from the Engineering Department.
Subseries 4, Union Materials, 1971, 2005-2007, includes information about the United Steel Workers Local 560, the union that is currently in place at the Bobcat Company. Employees formally voted to unionize on April 2, 1970, under the Allied Industrial Workers (A.I.W.). In the early 1990s, the A.I.W. was becoming too small and could no longer provide the best financial backing or representation to Melroe employees, and therefore the employees decided to merge with the United Paperworkers International Union (U.P.I.U.). In 2005, the U.P.I.U. decided to merge with the delegates of the United Steel Workers of America and form the United Steelworkers (U.S.W.). Today, the Bobcat Company is represented by the U.S.W. in District 11 which includes Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota and South Dakota. The materials in this subseries consist of United Steel Workers Local 560 handbooks and agreements as well as authorized announcements from the local union members and Bobcat management that were posted for employees to read. These announcements/fliers were placed in authorized areas at the factory in Gwinner. There is one grievance record from 1971 detailing the request that certain jobs be posted so personnel can bid for the position.
Subseries 5, Kaizen Materials, 2003-2004 and undated, contains materials related to the Kaizen process, which is a Japanese philosophy that focuses on continuous improvement throughout all aspects of life. When applied to the workplace, Kaizen activities continually improve all functions of a business, from manufacturing to management and from the chief operating officer to the assembly line workers. These materials include An Introduction to the Bobcat Production System ( BPS), undated, and a booklet that provides a road map to all Bobcat employees in utilizing "lean" concepts versus traditional mass production manufacturing. The BPS is intended to redesign production systems, machinery and labor to be as efficient as possible. Other documents include copies of power point slides and materials from a Kaizen workshop.
Subseries 6, Company Christmas Cards, 1965-1974 and undated, includes Christmas cards sent by the Bobcat Company as well as "mock-ups" of cards created by Flint Communications. The Bobcat Company purchased merchandise from companies that specialized in promotional and specialty gifts. Additonal information from those companies is included in this subseries.
Subseries 7, Company Picnics, 1966-1979, contains information about the company's annual family picnic or "family feast" at Lisbon Park in Lisbon, North Dakota. The picnics typically included a program (musical entertainment), games for children, prizes, and a softball game. The documentation includes fliers announcing the picnic, tickets, and receipts and memos detailing the prizes available and the associated costs. Prizes included, but were not limited to, portable televisions, drills, binoculars, cookware, cameras, bicycles, camping equipment, vacuums, and clocks.
Subseries 8, Awards, 1969-1988, contains information about awards given to the Bobcat Company from external organizations as well as individual awards given by the company to its employees. The Export "E" Award is bestowed by the United States Department of Commerce. Awarded for success in boosting sales of American products abroad, Melroe Manufacturing won this honor in 1969 for its increased sales of farm implements and industrial equipment to Canadian and European markets. Material about the 'E" Award includes newspaper clippings and articles, presentation remarks, and photographs. The United States Senate Productivity Award is administered through the United States Senate Commerce Committee. Each United States senator is allowed to select one winner every year. The program was established to encourage competiveness in American industry and ensure its survival in the international marketplace through increased productivity. In 1984, Senator Mark Andrews (R) announced that the Melroe Division of Clark Equipment Company was a recipient of the Productivity Award. The file contains correspondence, newspaper clippings, black-and-white photographs of the presentation, a tour of the factory in Gwinner, North Dakota, and the medal itself. There are other files about awards that recognize employees: Employee Recognition Service Awards, Patents Awards Recognition Dinner, and the 1000 Club. These materials contain lists of awardees, award programs, invitations, and napkins.
Subseries 9, Subject Files, 1963-1985, captures a varity of documentation associated with the company's corporate structure such as testimonials from owners and users of Bobcat skid-steer loaders, the first invoice for the Bobcat skid-steer loader (1963), the celebration of the 100,000th Bobcat skid-steer loader being produced and the "Melroe Mission to Japan." In 1985, a cross-sectional group of Melroe employees were selected to tour Japanese manufacturing plants and examine new concepts in both manufacturing and engineering. The lessons learned from this valuable trip were implemented at Bobcat and ultimately manifested themselves in the Kaizen materials. See Series 1, Subseries 4. The report, Bobcat Reports: The Melroe Mission to Japan contains employee observations about the trip, insights into similarities and difference between Japanese plants and Melroe plants; life style differences; and what it meant individually to the employee.
Series 2, Clark Equipment Company, 1965-1994, contains documentation about the Clark Equipment Company, one of the largest producers of material handling equipment. There are three subseries: Subseries 1, Company Histories, 1965-1978, (not inclusive); Subseries 2, Annual Reports, 1974-1994 (not inclusive); and Subseries 3, Employee Information, undated. The histories consist of typescript documents that were used for various presentations as well as a printed history, "Growing Up with Clark," Clark Magazine, spring 1978, by Steve Lokker. The employee information contains an employee handbook titled "Your Circle of Security" detailing total compensation of pay, benefits, and career opportunities at Clark, and a Guide to Maintaining Non-Union Status and Combating Union Organizational Attempts, undated. The annual reports, 1974-1994, also include information about quarterly report and annual meeting summaries.
Series 3, Newsletters, 1965-2009, consists of published newsletters for both internal and external distribution. Arranged alphabetically by title, the newsletters represent a variety of Bobcat Company news items aimed at specific audiences such as current employees, former employees (alumni), dealers, prospective customers, and the industry. For example, Bobcat Briefs, a monthly publication, contains information for and about Melroe Manufacturing Company employees. The Summit (Bobcat Sales Masters) a monthly newsletter designed for salesmen at varying levels, allowed them to stay up-to-date on their progress in the Sales Masters Program. It was created to recognize the achievements of retail salesmen. Additional newsletters targeted at salesmen/dealers include the Bobcat's Pajamas, Feller Buncher Toppers, Melroe Scoop, Winners Circle, Territory Tales and Worksaver. Worksaver is published four times a year and sent directly to a dealer's mailing list of customers and prospects. Worksaver is part of the Bobcat Company's co-op advertising program, with the single most important feature being the ability to target the Bobcat sales message. Newsletters aimed at employees include Bobcat Briefs, Bobcat Messages, Melroe Pick-up, Clark Pick-up, Melroe and Messages. The only newsletter not represented in this series is the Spra-Coupe Reporter. See series 8 for this newsletter.
Series 4, Photographs, Negatives, Slides and Transparencies, 1960-2003 and undated, contains photographs, negatives, slides, and transparencies. The materials are arranged in alphabetical order following the original filing scheme created by the Bobcat Company. The only exception to this order is "Products" which are filed numerically by model number. For example, the B300 (Loader Backhoe), 2005, is filed before the 310 (Skid Steer Loader), 1977. Each model is identified parenthetically. The bulk of the materials consists of photographs, both black-and-white and color prints documenting the company's activities. They were created and assembled by Ernie Feland, the company's photographer for 37 years.
The images document almost every aspect of the company and its culture. Included are: products, employees, company picnics and outings, factory activities, trade shows, and dealerships. Well documented are the various company outings and activities that involved dealers and vendors. Elaborate theme-based activities were created for the dealers/vendors which were the highlight of the year. The company fostered a "family friendly" atmosphere and this is evident in the images. Many of the photographs documenting company products show the product in use in various industries and with various attachments. For example, there are photographs of skid-steer loaders removing snow, moving fertilizer, drilling holes, and hauling dirt.
Series 5, Dealer Materials, 1964-2003, documents the valuable connection between the customer, dealer, and the company. Dealers are an important part of the Bobcat success story. This series is further divided into eight subseries: Subseries 1, Dealer Advisory Council Meetings, 1967-1996; Subseries 2, Sales Meetings, 1964-1999; Subseries 3, District Manager Meetings, 1971-1990; Subseries 4, Conferences, 1973, 1974,1993; and Subseries 5, Specific Dealers, 1978, 1979, 2003; Subseries 6, Dealer Advertising and Sales Promotion Kits, 1967-1996; Subseries 7, Co-op Advertising Materials for Dealers, 1979-1982; and Subseries 8, Subject Files, 1965-2003.
Subseries 1, Dealer Advisory Council Meetings, 1967-1996, documents Dealer Advisory Council (DAC) activities and meetings. The first DAC was held in 1965 at the Ash Forks Camp on Lake of the Woods, Canada. Dealers competed in a sales contest prior to the meeting to determine which twelve of them would attend. Over the years the roster of dealers attending grew, and those chosen to serve on the council had an outstanding sales record. The company sought these dealers' advice on all aspects of Bobcat marketing, engineering and manufacturing, and both dealers and company management were encouraged to share their ideas and experiences. It is through a strong dealership system that the company sells its products and many times, it was a solid demonstration that sold the product. Dealers frequently were invited to the Bobcat Boot Camp in Lisbon, North Dakota, where they spent one week training on various Bobcat Company products as well as competitors' products.
To this day, dealers meet annually in different locations throughout the United States with particular emphasis on North Dakota, Minnesota, Idaho, Wisconsin, and parts of Canada. The meetings were well planned and followed a structure with receptions, orientations, dinners, plant tours, presentations, group discussions, and award presentations.
These records provide insight into the relationship between the company and its dealers with dealer distributor materials such as the dealer kits. The photographs in Series 4 document this aspect of the company well. Among one of the boot camp's first trainers was none other than inventor Cyril Keller.
The materials are arranged chronologically by meeting date and contain correspondence, agendas, memos, lists of dealers (in some instances with profiles), certificates (recognizing outstanding sales achievement), invitations, licenses for fishing, invoices for airline tickets, presentation scripts, photographs (the majority document fishing and hunting trips), and brochures. Many of the meetings also had programs for "ladies" since many of the dealer's wives accompanied them.
Subseries 2, Sales Meetings, 1964-1999, documents the annual gathering of all Bobcat dealers. Unlike the DAC Meetings, the annual sales meetings were larger in scale and had more programmatic functions. Meetings were held in a variety of locations throughout the United States, and almost all of the meetings were held either in January or February. The meetings are arranged chronologically and contain the location of the meeting if known. There is unevenness to the type and amount of documentation for each meeting. Many files include agendas, memos, correspondence, name tags, meeting programs, banquet programs, and presentation remarks. Some meetings contained more unusual materials. The 1974 Kona, Hawaii Meeting had a "Clark Money Tree Mid-Term Quiz" designed for dealers and dealer salesmen as a means of testing their knowledge of the Clark Retail Finance programs. The quiz was graded, and if the individual passed, a doctor of finance was issued along with a cash prize. Additionally, an audio disc from the 1974 Kona, Hawaii Meeting, Swing and Sway The Bobcat Way with Bobcat- The One and Only and Cattin Around was intended for use by dealers for a wide variety of promotional and selling situations: background music for radio and TV commercials, local fairs, exhibits, and conventions.
Subseries 3, District Manager Meetings, 1971-1990, consists of documentation for district managers' meetings which dealt with the "how" of demonstrating, advertising, financing, and servicing and the "why" of compact size, maneuverability, all-wheel drive, visibility, time, and labor for Bobcat products. These meetings appear to have been held in conjunction with the annual sales meeting.
Subseries 4, Conferences, 1973, 1974, 1993, includes speeches, photographs, agendas, invoices, memos, programs, and notes. The bulk of the materials consists of Clark Executive Conference materials from 1973.
Subseries 5, Specific Dealers, 1978, 1979, 2003, contains files for specific Bobcat dealers in the United States. The files are arranged alphabetically by dealership name and include advertisements, announcements, correspondence, and other branded materials with the Bobcat logo.
Subseries 6, Dealer Advertising and Sales Promotion Kits, 1967-1996, consists of folders filled with a memo or letter to the dealer, dealer lists, newsletters, logo types, line drawings, price lists, brochures, product information sheets, specifications, and posters designed to assist dealers in promoting a certain product, campaign, or sale. Reg Stansfield served as the dealer development manager (regional, European and worldwide) from 1978 to 1988. It's clear that the company was interested in measuring performance, seeking room for improvement, and knowing about problems. Stansfield had a great interest in training and in helping salesmen avoid making unnecessary mistakes. He created "Sales Success Strategy" cards with sales tips which were included in the dealer promotion kits. These tips were part of the "Melroe Success Formula," which was to promote, demonstrate, sell, and support. Arranged chronologically, these kits provide valuable information on what the company was sending its dealers and the accompanying instructions. The kits also provide a comprehensive overview of the types of industries using Bobcat products, such as colleges, cemeteries, landscapers, stockyards, rendering, and the poultry industry.
Subseries 7, Co-op Advertising Materials for Dealers, 1979-1982, includes materials that were assembled into binders and were distributed to dealers as a way to assist them in promoting and advertising Bobcat products. The binders were organized into categories: direct mail, newspaper, radio, television, Yellow Pages, specialties, signs and displays, and fairs and shows.
Subseries 8, Subject Files, 1965-2003, are arranged alphabetically by topic. These files include topics such as dealer financial profiles, golf tournaments, review guidelines, motivational concepts, sales specialist's guides, website programs, and Y2K compliancy. The dealer-initiated materials include examples of specific materials developed by dealers for promoting Bobcat products and sales. For example, the J.S. Equipment Company of Sacramento, California, developed a Bobcat Bulletin and the K.C. Bobcat of Kansas City, Missouri, developed a mailer card touting their Bobcat Center with equipment and accessories. Proper use of the Bobcat brand name adds value, helps develop customer loyalty and presents a consistent identity. Spelled out in a brochure of Brand Identity and Standards for Bobcat Dealers are the four trade name categories used by dealers: "Bobcat of (location);" "Bobcat (Name);" "(Name) Bobcat;" and "An Independent Trade Name." Additionally, it details unacceptable uses of the Bobcat trademark logo and the associated color standards.
The Melroe Annual Sands Hill One Invitational Engolfment (MASHIE) files chronicle the establishment of an annual golf tournament designed for the company (Melroe) and its dealers to get to know each other better and have fun while doing it. The golf tournament included visits to the factory and offices as well as an awards dinner.
The motivational concepts file contains a variety of notes and lists detailing motivational concepts for dealers. There is an untitled poem about Christmas, Santa, and a Bobcat as well as a 1977 planning session document from Flint Advertising. The Y2K compliancy materials consist of memos, correspondence, spreadsheets, and questionnaires for dealers about their computer compliancy for the year 2000.
Series 6, Marketing and Promotional Materials, 1954-2007, are divided into ten subseries: Subseries 1, Correspondence of Ferd Froeschle, 1974-1976, 1990; Subseries 2, Budget/Finances, 1961-2000 (not inclusive); Subseries 3, Advertisements, 1964-2001; Subseries 4, Artwork/Storyboards, undated; Subseries 5, Advertising Proof Books, 1954-1993; Subseries 6, Surveys/Profiles, 1977, 1979, 1990-1991; Subseries 7, Promotional Ideas/Retail Sales, 1970s-2007; Subseries 8, Sales Campaigns and Programs, 1972-2001; Subseries 9, Contests, 1965-1999, undated; and Subseries 10, Posters, 1977-2005, undated.
Almost all of the promotional pieces were created by Flint Communications of Fargo, North Dakota, under the direction of the Bobcat Advertising/Marketing Department. Flint was established in 1946, by Harold Flint. Today, Flint consists of a network of six companies, known as the Flint Group, serving a diverse list of businesses, industries, government entities, and not-for-profit clients. The Flint Group includes Flint Communications, Fargo, North Dakota; HatlingFlint, St. Cloud, Minnesota; SimmonsFlint, Grand Forks, North Dakota; WestmorelandFlint, Duluth, Minnesota; AadlandFlint, Anchorage, Alaska; and Flint Interactive, an online services firm with staff in multiple locations. In some instances the marketing and promotional pieces have a Knight Printing Company tag affixed to them. This tag provided critical information to both Flint and the Bobcat Company for reordering purposes and dating. For example KN-500-397-#650152-F translated means Knight Printing Company-quantity 500-March 1997-Bobcat Company job number, and the F equals Flint.
The marketing and promotional materials were intended for dealers in the Bobcat dealership network. Many of these pieces were distributed through targeted promotional programs which were designed to maintain regular contact with all existing users, to foster rental customers, and generate new inquiries. The promotional pieces consisted of giveaways, sponsorships, machine displays on dealership frontage, special displays at shopping centers, casual machine displays at stockyards and auctions, presentations and lectures to associations and colleges, group demonstrations, and highway billboards. The promotional methods included permanent advertisements, building and truck designs, ads in newspapers, local television and radio spots, envelope stuffers and stickers for correspondence, fairs, shows, and customer service schools, open houses at dealerships, handouts for salesmen and mechanics, and special telephone canvassing campaigns. These methods maximized the "Worksaver" Program.
Basic markets for the Bobcat include agriculture, agri-business (feed, fertilizer, grain elevators, meat packing), construction (excavating, landscaping, paving, utility, sewer, roofing, concrete, sand and gravel, snow removal, asphalt, and brick), industry (foundries, glass, steel mills, chemicals, coal and coke, lumber, papers, smelters and refiners, castings), forestry, rental yards, and miscellaneous (garbage, rubbish removal, waste paper, nurseries).
Subseries 1, Correspondence of Ferd Froeschle, 1974-1976, 1990, contains correspondence of Ferd Froeschle, the advertising manager and public relations director at Melroe Manufacturing from 1964 to 1981.
Subseries 2, Budget/Finances, 1961-2000 (not inclusive), includes budgets, price lists, advertising schedules (with proposed ad expenditures). There are monthly budget spreadsheets with actuals, budget, and variation for media, production, printing, film and photo, travel, conventions, co-op advertising, sales aids, and miscellaneous.
Subseries 3, Advertisements, 1964-2001, documents advertisements (both color and black and white), color proofs (used to evaluate the ads' final appearance), some examples of the four-color process-a printing process that combines different amounts of the four colors red, yellow, blue and black, copies and/or originals torn from trade and industry magazines. The advertisements are arranged chronologically and then alphabetically by language. There is some clip art with Bobcat Company logos and an advertising manual for the international market. The manual was intended to help dealers prepare their own advertising.
Subseries 4, Artwork/Storyboards, undated, include artwork-the visual components of many advertisements-with and without typeset text for a variety of Bobcat Company products. Many are black and color ink on tracing paper or a transparency such as a photographic image on clear plastic. Also included is documentation on the development of the Bobcat Company logo and storyboards for the Bobcat of Futureville with plans on how to set-up/lay out a Bobcat dealership.
Subseries 5, Advertising Proof Books, 1954-1993, consists of advertisements that were placed in newspapers or various industrial, construction, and farming publications. The proofs are arranged chronologically and then alphabetically by product or the industry in which the product was used; for example, agriculture, contruction, forestry, industry, and rental. In some instances, the alphabetical heading is further refined such as construction (regional) versus construction (national). This distinction was drawn to distinguish the type of advertisement and where it would appear. Advertisements appeared in publications such as The Dakota Farmer, Montana Farmer- Stockman, The Farmer, Canadian Machinery and Metalworking, and Heavy Construction News.
Subseries 6, Surveys/Profiles for Skid-Steer Loaders, 1977, 1979, 1990-1991, contains survey and summaries from research services that conducted interviews and analysis for the company on the use of skid-steer loaders. The testimonials contained within this section are from employees at Central Bi-Products, (a meat processing facility) in Long Prairie, Minnesota.
Subseries 7, Promotional Ideas/Retail Sales, 1972-2001, include pamphlets, brochures, point-of-purchase ads, stickers, calendars, and greeting cards (Christmas, birthday, and Thanksgiving).
Subseries 9, Contests, 1965-1999 and undated, contains documentation illuminating the company's many and varied contests. Held company-wide and worldwide, the contests were intended for dealers to promote the sale of new products. Incentives included cash, prizes, or attachments for various Bobcat skid-steer loaders. The Let's Do It! contest and campaign of 1972-1973, was a competiton for all employees to think more about their productivity efforts. Employees competed quarterly for corporate awards which were given to divisons and plants with the best nine month performance. Employees were judged on return on investment, inventory control, sales volume, and forecasting while the plants were judged on productivity improvement and inventory control.
Subseries 10, Posters, 1977-2005 and undated, consists of posters created by the company for dealers to use in conjunction with various campaigns, programs, and contests.
Series 7, Product Information, 1967-2008, contains brochures, specification sheets, and catalogs detailing the various products offered for sale by the Bobcat Company. Melroe product history file consists of histories of Melroe Ag products, memorable dates in the Melroe company history and speeches about Melroe Manufacturing.
Series 8, Melroe Ag Products/Spra-Coupe Materials, 1972-1998, is divided into two subseries: Subseries 1, Melroe Ag Products Division, 1973-1983 and Subseries 2, Spra-Coupe, 1972-1998, undated. Melroe Ag Products was a division of Melroe Manufacturing which specialized in farm equipment. The products included reset plows, multi-weeders, rock pickers, chisel plows, grain drills, harroweeders, windrow pick-ups and the Spra-Coupe. The Spra-Coupe materials consist primarily of advertisements, product information, and promotional materials. The Spra-Coupe was first built in 1963 by John D. Kirschmann and brought to market in 1965. In the spring of 1972, Melroe Manufacturing acquired the Spra-Coupe, which was designed to apply chemicals using a self-propelled sprayer. The Spra-Coupe was sold primarily to custom operators and was used to replace the airplane as a means of applying liquid spray.
Series 9, Press Related Materials, 1969-2005, is arranged chronologically and divided into four subseries: Subseries 1, Press Clippings, 1969-2005; Subseries 2, Scrapbook of clippings, 1977-1978; Subseries 3, Press Releases, 1972-1999, undated; Subseries 4, Press Conferences, 1978, 1989, 1994; and Subseries 4, Articles, 1967, 1979, 1993. The press releases were used by the company as "organizational announcements" and were released internally to announce promotions, new positions, scholarship recipients, and service awards. In some instances there are black-and-white photographs found in this series as well as "special" releases from 1972-1974 containing correspondence with television stations and industry specific publications such as the Montana Farmer- Stockman and Fertilizer Solutions.
Series 10, Audiovisual Materials, 1963-2007, is divided into seven subseries: Subseries 1, Corporate documentation, circa 1960s-2007, undated; Subseries 2, Promotional, 1967-2007, undated; Subseries 3, Sales, 1963-2003, undated; Subseries 4, Safety/training, circa 1970s-1983, undated; Subseries 5, Commercials, 2004, undated; Subseries 6, Spra-Coupe, 1988-1993, undated; and Subseries 7, Supplemental documentation, 1974-1975, 1983, undated.
Of note are the commercial films made by William Snyder. Snyder was born and raised in North Dakota, and after working in Hollywood, California, for Technicolor he returned to Fargo to form Bill Snyder Films, Inc. Most of Snyder's output was 16 mm film format in color and black-and-white for industrial programs produced by corporate entities and non-profit groups. Snyder supplemented this work by producing television commercials and commercial movies for industry, including Melroe Manufacturing. Melroe hired Snyder in the early 1960s to make a "short" demonstrating the company's skid-steer loader. Eventually more movies were made: The Story of the Bobcat Kid, Bobcat a Go- Go, and Farm Boy at Heart. The movies provide an insight into the marketing strategy of a small company looking for a new and creative marketing effort called the "info-mercial." Aired on local television in the five-state area (Minnesota, South Dakota, Montana, and Wyoming) and using Melroe employees, these movies boosted sales for the company.
Subseries 1, Corporate documentation, circa 1960s-2007 and undated, contains footage of corporate events (primarily National Dealer Meetings), the manufacturing process in the two North Dakota factories, employees at work, and other company-related moving images.
Subseries 2, Promotional, 1967-2007 and undated, consists of films that promote various models of Bobcats and attachments to consumers and dealers. Many films highlight the features, capabilities, and different uses of specific models and associated attachments. CD-ROMs were probably given to potential customers based on their interest in Bobcat products or could have been used in dealerships for customers to access the same information.
Subseries 3, Sales, 1963-2003 and undated, documents the material shown to salesmen and dealers of Bobcats for sales purposes. Methods for improving sales, techniques for selling against competitors' machines, and detailed information about Bobcats' capabilities and features are highlighted to educate salesmen on the products. Numerous motivational and instructional videos were made with Reg Stansfield, Regional Sales Manager, offering strategies to improve sales and increase productivity. Some films in this subseries may have been shown to customers.
Subseries 4, Safety/training, circa 1970s-1983 and undated, documents education of the safe operation of Bobcat machines.
Subseries 5, Commercials, 2004 and undated, contains tapes of thirty second television commercials promoting Bobcat skid-steer loaders.
Subseries 6, Spra-Coupe, 1988-1993 and undated, consists of material relating to the Melroe Spra-Coupe and its electrostatic spraying process. Customer testimonials, descriptions of the use of the machine, and the features and capabilities of the Spra-Coupe are included.
Subseries 7, Supplemental documentation, 1974-1975, 1983, and undated, consists of brochures, scripts, and descriptions for some of the audio visual materials.
Arrangement:
Collection is arranged into ten series.
Series 1, Historical Background, 1965-2007
Subseries 1.1, Company Histories, 1965-1998 and undated
Subseries 1.2, Organizational Materials, 1970s-2007 and undated
Subseries 1.3, Factories/Plants, 1965-1996; 2007
Subseries 1.4, Union Materials, 1971, 2005-2007
Subseries 1.5, Kaizen Materials, 2003-2004 and undated
Subseries 1.6, Company Christmas Cards, 1965-1974 and undated
Subseries 1.7, Company Picnics, 1966-1979
Subseries 1.8, Awards, 1969-1988
Subseries 1.9, Subject Files, 1963-1985
Series 2, Clark Equipment Company, 1965-1994 and undated
Subseries 2.1, Company Histories, 1965-1978
Subseries 2.2, Annual Reports, 1974-1994
Subseries 2.3, Employee Information and undated
Series 3, Newsletters, 1965-2009 and undated
Subseries 3.1, Bobcat Alumni Newsletter, 1984 fall; 1987 spring
Subseries 3.2, Bobcat Brief, 1985-1993
Subseries 3.3, Bob Cat's Pajamas, 1965-2008
Subseries 3.4, Bobcat Messages, 2000
Subseries 3.5, Bobcat System, 1993
Subseries 3.6, Clark Pickup, 1975-1976
Subseries 3.7, Feller Buncher Toppers, 1984-1985
Subseries 3.8, Melroe Farm Reporter, 1973-1977
Subseries 3.9, Melroe Messages, 1987-1996, 1999
Subseries 3.10, Melroe Pickup, 1969-1975
Subseries 3.11, Melroe Scoop, 1970
Subseries 3.12, Newsloader, 1979-1982 and undated
Subseries 3.13, Scoop, 1991
Subseries 3.14, The Summit, 1990-1992
Subseries 3.15, Territory Tales, 1974-2002
Subseries 3.16, The Winner's Circle, 1983-1989
Subseries 3.17, Worksaver, 1977-2008
Series 4, Photographs, Negatives, Slides, and Transparencies, 1960-2003 and undated
Subseries 4.1, Alphabetical, 1960-2003 and undated
Subseries 4.2, Miscellaneous, 1963-1986 and undated
Series 5, Dealer Materials, 1964-2003
Subseries 5.1, Dealer Advisory Council Meetings, 1967-1996
Subseries 5.2, Sales Meetings, 1964-1999
Subseries 5.3, District Managers Meetings, 1971-1990
Subseries 5.4, Conferences, 1973, 1974, 1993
Subseries 5.5, Specific Dealers, 1978, 1979, 2003
Subseries 5.6, Dealer Advertising and Sales Promotion Kits, 1967-1996
Subseries 5.7, Co-op Advertising Materials for Dealers, 1979-1982
Subseries 5.8, Subject Files, 1965-2003
Series 6, Marketing and Advertising Materials, 1954-2007
Subseries 6.1, Correspondence of Ferd Froeschle, 1974-1976, 1990
Series 10, Audiovisual Materials, circa 1960s-2007, undated
Subseries 10.1, Corporate documentation, circa 1960s-2007 and undated
Subseries 10.2, Promotional, 1967-2007 and undated
Subseries 10.3, Sales, 1963-2003 and undated
Subseries 10.4, Safety/Training, circa 1970s-1983 and undated
Subseries 10.5, Commercials, 2004 and undated
Subseries 10.6, Spra-Coupe, 1988-1993 and undated
Subseries 10.7, Supplemental documentation, 1974-1975 and undated
Biographical / Historical:
The Bobcat Company Records document the evolution of the Bobcat skid-steer loader from a simple agricultural machine into a versatile and widely recognized tool. The Company's loaders, mini track loaders, and product attachments improved productivity in many industries such as shipping, landscaping, and construction. In 1958, approximately 20 loaders were built, and by the 1960s, the total number of units was in the few thousands. In the 1970s, 10,000 loaders were being manufactured a year. Today, Bobcat produces approximately 40,000 loaders a year and celebrated its 750,000th loader in 2008. Other companies, such as Caterpillar, Case, John Deere and New Holland all make loaders, but Bobcat dominates the market and its name is synonymous with the compact construction equipment industry. The records focus primarily on Bobcat's products, marketing, and advertising through product literature, photographs, advertisements, posters, newsletters, and audiovisual materials.
The Bobcat Company is a story of individuals, simple ingenuity, independence, and innovation and improvement. The Kellers' problem of removing turkey manure from a barn was solved with a can-do, make-do ethos of the farm which spawned a global industry. The early roots of the Bobcat machine lie in the farming heritage of central Minnesota and the North Dakota plains with two blacksmith brothers, Louis (b. 1923-) and Cyril (b. 1922-) Keller. Out of farming necessity to make manual labor easier, a story of technology grew into a world-wide industry that would become known as the compact equipment industry and would be identified with the name Bobcat.
In the fall of 1947, Louis Keller formed Keller Manufacturing (sometimes known as Keller Welding) in Rothsay, Minnesota, which provided a wide range of general repair services to customers, especially blacksmithing and welding services. In 1953, Cyril Keller joined his brother Louis as an equal partner in the business. The small family business noted that they "weld anything except a broken heart." In the summer of 1956, Eddie Velo, a local turkey farmer, approached the Kellers with the problem of cleaning manure out of his turkey barns after the turkeys had been taken to slaughter. Standard loader tractors could not be utilized because of their limited maneuverability, and they were too heavy to operate on the second story of a barn. Velo needed a tractor that could maneuver around the posts in his barn, move backwards and forward, and make sharp turns. The Kellers developed a drive system that was designed to provide the maneuverability required by Velo. A bucket was placed in the front, and a motor in the back. A third castor wheel was added to permit sharp turning. They employed a pulley-and-chain system to switch back and forth. They found that this system was too dangerous, and they abandoned it for a clutch system. The result was a system for "transmitting power from a power unit to propulsion wheels, drive shafts and the like, and in particular to a transmission system for self-propelled vehicles having independently rotatable propulsion or drive wheels."0F[1] A completed loader was delivered to Velo in fall 1957, but the Kellers continued to refine and test it. They manufactured six additional models on speculation and ultimately sold them to area poultry farms. To address the instability issues of having three wheels, they added a counter weight at the back. Additionally, they introduced attachments for the loader-snow blade, sweeper, a bucket, and a manure fork. The Kellers sought to mass-produce their loader. After pursuing various avenues, their uncle, Anton Christianson, a dealer with Melroe Manufacturing Company of Gwinner, North Dakota, introduced them to Melroe Manufacturing. Melroe Manufacturing Company was founded in 1947 by Edward Gideon "E.G." Melroe (d. 1955), a pioneer in agricultural technology.
The Kellers were invited to bring their loader to the Melroe booth at the 1958 Minnesota State Fair, to determine the amount of interest in the loader. The interest was so great that Melroe decided to manufacture the loader. After the State Fair, an agreement was reached-Melroe would have exclusive manufacturing rights on a royalty basis. The Kellers would be employed by Melroe to further develop the loader. Access to the Melroe facilities allowed the Kellers' work to progress and be widely marketed. In the fall of 1958, Louis and Cyril Keller moved to Gwinner, North Dakota, to begin work. Louis worked on the manufacturing floor from 1958 to 1967 developing the loader, and Cyril worked from 1958 to 1980 as a salesman promoting and selling Melroe products and training dealers.
Development of the first Melroe loader prototype (M60) began in November 1958 and was completed in early 1959. The prototype utilized the Keller patented drive design, which was used on various Melroe and later Bobcat models until 1982. The name "Bobcat" originated in 1962 with Lynn Bickett, of Gould, Brown and Bickett, a marketing agency in Minneapolis, Minnesota. Allegedly, Bickett found the word "bobcat" in the dictionary, and noted that it was a North American mammal that is "tough, quick, and agile." These traits perfectly described the Melroe loader to them, and the Bobcat slogan, "Tough, quick, and agile," was born.
Officially designated the Bobcat Company in 2000, the company previously operated under the names: Melroe Manufacturing (1958-1969); Clark Equipment Company (1969-1995); and was also known as Ingersoll-Rand Company (1995-2007). In 1969, Clark Equipment Company of Buchanan, Michigan, acquired Melroe Manufacturing and pushed the Bobcat loader to even greater sales. Clark was a leader in forklifts, but adding the Bobcat product line expanded Clark's range and marketing potential. In 1995, Clark was acquired by Ingersoll-Rand (IR), a leading manufacturer of construction equipment and industrial machinery. IR wanted a strong brand name and the top market share that accompanied it, and Bobcat was just the thing. The IR Company provided Bobcat with a platform to focus on product innovation (front end attachments) and it encouraged global manufacturing and development. The Bobcat Company was acquired by Doosan Infracore International of South Korea in October 2007.
2 Louis Keller. Transmission system. US Patent 3,151,503, filed Dec. 1, 1958, and issued Oct. 6, 1964.
Related Materials:
These records complement many of the Archives Center's agricultural holdings such as the William C. Kost Farm Records (documenting a 20th century family-owned farm in Illinois); the Robinson-Via Family Papers (documenting daily farm life in Prince George's County, Maryland); the Everett Bickley Collection (documenting agricultural technology of bean sorting) and the Southern Agriculture Oral History Project Records (documenting the disappearing farm). These papers also complement the Archives Center's holdings of industrial equipment such as Caterpillar, Page Tractors, and B.B. Brown (documenting tractor engines). Construction related papers include the Clyde Learned Papers (documenting a highway engineer); Lloyd F. Rader Papers (documenting civil engineering); the Leon Struck Photo Album (documenting road building) and many of our collections of civil engineering materials.
Separated Materials:
The Division of Work and Industry holds one magnetic lifter, Accession 2007.0196.01-.02
Provenance:
This collection was donated by Scott Nelson, President of the Bobcat Company of North America on June 23, 2008.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Viewing the film portion of the collection without reference copies requires special appointment, please inquire. Do not use original materials when available on reference video, DVD, or audio tapes. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Archives Center cost-recovery and use fees may apply when requesting reproductions. The Archives Center does not own rights to these photographs. All requests for permission to use these photographs for non-museum purposes must be addressed directly to the Bobcat Company. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Records of a family-owned manufacturing firm, best known for kitchenware products including the Bundt Pan and Micro-Go-Round. The collection richly documents the entrepreneurial spirit of the Minnesota firm and its history of product innovation through technical files, marketing materials, and administrative and financial records.
Scope and Contents:
The Nordic Ware collection consists of approximately twenty-eight cubic feet of records from the Northland Aluminum Company, most dealing with its Nordic Ware business. The Dalquist family recognized the importance of record keeping, and this collection documents very well the evolution of an entrepreneurial, family-owned American business from its earliest years.
Of particular interest for researchers may be the Pillsbury and Bundt Cake Pan dual marketing strategies, showcased mainly in Series 3, Marketing and Sales Records, 1948-2004, the introduction of ethnic cookware into American Culture through such dishes as the Rosettes and Timbales set and Taco dinner kit, the segmentation of product lines by price level to target consumers of differing incomes, and the issue of a trademarked term like "Bundt" becoming generic as seen in Series 6, Legal Records, 1962-1978. Series 4, Engineering Department Records, 1950-1994, provide in-depth documentation of the technical development of several of Nordic Ware's innovative products.
Series 1: Historical and Background Materials, 1940s-2006
These materials provide a history of Dave Dalquist as an entrepreneur and how this led to his ownership of Northland Aluminum Products and the Nordic Ware brand. There are histories put together by the company as well financial summaries for some years. The series contains The Nordic Ware Saga, a book edited and produced by the Dalquist family, and America at Home: A Celebration of Twentieth-Century Housewares. Both books have valuable background information on the company and how it fits into the housewares industry. There also are materials from the original business, Plastics for Industry. An undated marketing booklet, published about 1990, briefly describes the company's history and its product line and corporate structure. Additional company history is found in six installments written by Dave Dalquist under the title "From the Skipper" and covering the years 1946 to l985.
Series 2: David Dalquist Files, 1963-1993
David Dalquist, the president and founder of the company, kept these files in his office and home. Dalquist had no formal filing system and preferred to group records together as he used them. This order has been maintained as much as possible to the folder level. Several files contain information and notes from Dalquist's attendance at the National Housewares Shows and the meetings held there with his sales representatives. The annual Housewares Shows in Chicago were key events in this industry and Nordic Ware made them a high priority. The sales meetings materials include speeches Dalquist delivered. This series reveals Dalquist's involvement with every aspect of the company. It portrays an entrepreneur who began with an engineering degree, very limited capital, and no business experience. Dalquist built a multi-million dollar company while insisting on high ethical and business standards.
The several companies owned by the Dalquist family are documented in these files. There is a merger agreement between Northland Metal Finishers and Northland Aluminum. The records show the company went through several phases and had several brands besides Nordic Ware, including Minnesota Ware, DuNord, and Norcast.
Series 3: Marketing and Sales Records, 1948-2004
The Marketing and Sales Records focus mainly on the promotion of the Nordic Ware Brand and the sale and distribution of products, especially to the retail trade industry. There is evidence of how Nordic Ware presented its products to the industry and of other types of promotions to build brand awareness. These records are divided into three subseries: Subseries 1, General and Department Records, 1967-1995; Subseries 2, Promotional and Trade Sales Materials, 1958-2004; and Subseries 3, Public Relations, 1948-1992
Subseries 3.1: General and Department Records, 1967-1995
Dave Dalquist initially handled most of the company's marketing and sales, but as the company grew, a separate department was created. Among other things, this department created sketches of new product ideas that employees submitted as part of the New Product Idea meetings periodically scheduled by Dave Dalquist. Several files contain this artwork and a design notebook. There are also the files of Doug White, a Vice President of Marketing and Sales. Other art renderings, such as line art used in catalogs, are in this series.
Subseries 3.2: Promotional and Trade Sales Materials, 1958-2004
This subseries consists both of advertising geared towards the trade industry and that aimed at the consumer to promote brand image and sales. A 1970s scrapbook is a record of cross-promotional offers in which Nordic Ware and other firms advertised their products together in a single advertisement. The scrapbook also documents Nordic Ware products offered as sales premiums. The advertisements are organized by the brand co-featured in the advertisement. The Bundt Pan was the predominant Nordic Ware product in these advertisements. The Pillsbury file is especially important as it shows the building of the dual marketing arrangement which allowed Bundt Pans to be packaged with Pillsbury mixes. Nordic Ware received national publicity that it would otherwise have been difficult to generate. The Bundt Pan was integrated into magazine recipes and articles and included in mentions of other brands. These records document the remarkably brief time in which the Bundt Pan achieved national recognition.
The trade market was critical to Nordic Ware. The Sales Guides, 1982-2004, were given to regional sales representatives with information on sales promotions and incentives to representatives for sales of Nordic Ware products in specific markets. The Guides also have product descriptions, so that each representative was fully familiar with the products. Along with these guides, Nordic Ware put out trade catalogs, also found in this subseries. Although there is no master list of the catalogs, many have been hand-dated by Nordic Ware employees. Many of the models in the catalogs and the advertisements were members of the Dalquist family, neighbors, and other acquaintances.
Subseries 3.3: Public Relations, 1948-1992
These materials mainly document a series of campaigns created by Sara Jean Thomas, a public relations contractor. She worked with the marketing and sales department to build the Nordic Ware brand and to create a series of television and radio product promotions in the form of household hints. Several scripts are included here along with details of the overall campaigns. There also are files documenting the reach of these promotions. Other materials include a press kit for Chef Tell, a celebrity chef who represented Nordic Ware products for several years and who made appearances at its booth at the National Housewares Shows. New product press releases (with photographs) and general public relations files (1986-1989), along with the Marketing Communication Plans (1987-1989), give details on the planning of other public relations efforts. The trade press clippings scrapbook documents mentions of Nordic Ware and its products, competitors' advertising, and general developments in the house wares industry. Trade press clippings also are found in Series 8, subseries 4.
Series 4: Engineering Department Records, 1950-1994
The Engineering Department was vital to the success of Nordic Ware. Records in this series reveal the process by which a new product idea was developed, built, tested, and turned into a saleable product. Museum staff members selected the records in this series, occupying about five cubic feet, from a much larger group of files, roughly twenty-five feet in extent. The criteria for selection included substantive information on the design development of new products, especially those requiring substantial engineering work, and on product re-design to create cost efficiencies and resolve product problems.
Subseries 4.1: General Records, 1969-1992
These records deal with general departmental business and include incoming and outgoing correspondence and general files kept by individual engineers. They also provide operational information such as source for production materials, work orders processing, and treatment of employee issues in the department.
Engineers in the department kept these notebooks mainly for developing design ideas and working out the technical logistics of bringing the designs into production. The notebooks also served as evidential records for patent disputes. The engineers signed and dated the pages of their notebooks as proof of when ideas were conceptualized and who recorded them.
Subseries 4.3: Product Files, 1976-1993, undated
These records originally were organized by product number, but no index to the numbering system accompanied the records so files of like products were grouped together. The Micro-Go-Round, Oven-Aire, and Wok are the most thoroughly documented. The records include blueprints at various stages of the products development, work orders for research and development, outside quotations, invoices, quality control tests and guidelines, memoranda to and from other company offices about product development, and other types of operational materials. Most of these products had multiple versions, and evidence of ongoing testing and modification is seen in the records.
These records document some of the innovation that made Nordic Ware an important presence in the housewares industry. The Micro-Go-Round was a particularly revolutionary product at the time, and the records show how the company recognized a need for the product and did what was necessary to develop it, although it had little or no experience with microwave technology. Micro-Go-Round records also are found in Subseries 5 of this series. The Oven-Aire required extensive development efforts to bring to fruition. The idea behind this product was to make conventional ovens cook more evenly and operate like a convection oven. The records include photographs of the original working model, tests done in some of the engineers' home kitchens, and comparison photographs of foods cooked with and without the device. Though the product never took off in the market, the invention and development process is documented here from the perspective of the several parties who worked on it. To a much more limited degree, records for some of the other products -- like the Popgun Popcorn Popper and the Supremer Ice Creamer --demonstrate the design and development process. There is even information about packaging design for some of the products.
Subseries 4.4: New Product Ideas Files, 1976-1993
These records document Nordic Ware's efforts to identify and develop a stream of new products and to involve employees in that process. They include product ideas submitted from outside the firm but primarily relate to New Product Meetings at which employees shared their own ideas. The meetings often included voting for the best ideas and for those that would be most feasible to manufacture. Most of the files contain original artwork, usually brought to the meeting by the marketing department. They also include lists of product ideas and who submitted them, ballots for the voting on the best ideas, and notes taken at the meetings. Several files have memoranda to the employees encouraging submission of ideas outside the annual meeting cycle. Related materials are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 1, General and Department Records, 1967-1995.
Subseries 4.5: General Research and Development, 1976-1993
This subseries mainly contains files on the development of microwave cookware products and the Micro-Go-Round. Dr. T.K. Ishii, a leading researcher in microwave technologies from Marquette University, served as a consultant to Nordic Ware. He advised on technical problems and explained processes to the Nordic Ware engineers to enable them to develop products. Other materials deal with the application and certification process for Underwriters Laboratories, an independent organization that tested products and certified them as meeting its safety standards.
Subseries 4.6: Patent Materials, 1950-1994
Many records in this subseries deal with the patent application process. An outside legal firm submitted Nordic Ware's applications and negotiated with the Patent Office. The records include correspondence surrounding patent disputes and sworn affidavits by engineers submitted as proof of their work. Several reference files of non-Nordic Ware patents are in this subseries. Many were sent by the law office to Nordic Ware engineers to keep them current on new developments.
Subseries 4.7: Trade Associations, 1977-1994
These records reflect the participation of Engineering Department staff in trade associations, especially The Society of the Plastics Industry, Inc. Lloyd Keleny and several others were involved with the Microwave Oven Cookware Committee. The Society was concerned with the absence of standards for microwave ovens and the resulting problem that cookware used in these ovens was not always effective. The Committee gathered data and encouraged the microwave industry to recognize that consistency was needed. There also are files from the Frankfurt International Housewares Fair, 1994. Nordic Ware tried to build its presence internationally, and fairs such as this were opportunities to meet foreign manufacturers and distributors. They also enabled the company to see what was happening on a global level.
Series 5: Financial Records, 1948-1982
These records include financial information for Nordic Ware and other Dalquist interests, including Maid of Scandinavia Company, when it was still joined with Northland Aluminum Products, and the Minnesota Brand of Cookware. The intermixing of financial reports, invoices and receivables, petty cash receipts, and bank statements for the various enterprises demonstrates the close relationship of all of the beginning operations of the Dalquist family. There are many examples of consolidated financial information in the records including the balance sheets, combined financial reports, income statements, and the audit reports. Of particular interest is the accounting ledger (1949-1950) for Plastics for Industry, the Dalquist brothers' original company. It has handwritten entries and shows the company's simplified bookkeeping system. It also provides important financial data on the startup capital and the progress in the first year of business.
Reports created by the research firm Dunn and Bradstreet contain information submitted by the Dalquists to prove their credit worthiness to lenders. Several loan agreements document the company's practice of borrowing money on future earnings in order to meet operating expenses and finance innovation. Machinery owned by Nordic Ware is listed in several factory inventories. The firm also leased machinery instead of buying in order to save money. Inventory summaries (1950-1978) detail the numbers and value of the unsold product then on hand.
Though Nordic Ware stock was never traded publically, there was an employee shareholder plan that included profit sharing. Records in this subseries document the evolution and operation of the plan, including one employee's case for a public offering of the company stock. At some point Dave Dalquist did consider making the company public but decided to maintain private ownership. The emphasis on taking pride and ownership in the company was often repeated in memoranda that Dalquist wrote to employees about stock options. The records show that he was very conscious of morale and high standards of work within the company.
Series 6: Legal Records, 1962-1978
The bulk of these records deals with trademark issues, especially Nordic Ware's creation, licensing, and protection of the "Bundt" mark. Included are copies of correspondence with the law firms that handled applications to the Patent and Trademark Office and correspondence from that office. Correspondence and legal papers document licensing negotiations with Pillsbury and others. In several instances Nordic Ware took legal steps when the Bundt Pan trademark was being misused.
Series 7: Recipes and Cookbooks, 1966-2004, undated
This series is comprised of a large selection of cookbooks and recipe files maintained by Dotty Dalquist and reflect her active role in business activities. She did much of her cooking and experimenting in a test kitchen in her own home and was integral to the preparation of foods to be photographed in Nordic Ware products. These photographs demonstrated the use of the products and were included in the advertisements, catalogs, and product or recipe brochures.
Dotty Dalquist kept recipes, product booklets, notes, and other materials to aid in the development of her own recipes. She organized much of the material by food type, but she also had several files for specific Nordic Ware products. The Bundt Pan was a major product, and the files on it reflect that. As Nordic Ware sought new ways to promote the use of its products, Dalquist's development of new and inventive recipes was a major part of that effort.
Subseries 7.2: Bundt Pan Cookbooks, 1966-2004
Nordic Ware published several books by Dotty Dalquist to promote use of the Bundt Pan. Pillsbury and other firms also published their own books. Pillsbury incorporated its products into the recipes to promote the dual product relationship between the Bundt Pan and the Pillsbury brand of cake mixes. These books were sold in stores and added as premiums to go along with the purchase of the other products.
Subseries 7.3: Other Recipe and Public Relations Materials, 1970-1996, undated
Recipe contests and a cookbook were among the efforts to involve employees with the Nordic Ware products and to generate new recipes and ideas. These files include photographs and entries and correspondence about these employee activities.
A file of correspondence, mainly to and from Dotty Dalquist, concerns problems consumers encountered using specific recipes that she had published. Consumers also wrote about recipes they had tried on their own and could not get satisfactory results with a Nordic Ware product. Dalquist's problem-solving efforts were an example of the personal customer service in which Nordic Ware took pride.
Series 8: Non-Nordic Ware Reference Materials, 1940-2001, undated
The materials in this series were used by Nordic Ware as reference resources. They have been organized into subseries by type.
Dotty Dalquist collected cookbooks published by a wide range of manufacturers and trade organizations. The cookbooks are arranged in alphabetical order by the name of the sponsor. Many companies, such as Pillsbury and General Foods, put out these kinds of books to promote their own brands. This may have influenced Dalquist's creation of her own Bundt Pan cookbook.
Subseries 8.2: Product Guides (some with recipes), 1940-1992, undated
These product guides, for appliances and other items used in Dotty Dalquist's kitchen, include use instructions and, often, recipes. Nordic Ware often included recipes in the print materials packaged with its products and associated with its advertising.
Subseries 8.3: Home and Food Related Ephemera, 1950-1980, undated
These materials include booklets of general household hints, recipe cards published by various organizations, and information on food processes.
Subseries 8.4: Periodicals, 1967-2001
Several scrapbooks in this subseries contain clippings from various trade publications. Some focus on Nordic Ware and Northland Aluminum Products in articles or advertisements while others contain industry, including competitors', product advertisements. There are several issues of trade periodicals with Nordic Ware related stories. Trade press clippings also are found in Series 3, Marketing and Sales Records, 1948-2004, Subseries 3, Public Relations, 1948-1992.
Most of these newsletters were for reference use with Nordic Ware's microwave cookware projects. With its extensive line of these microwave products, there was an active effort to stay up to date with the field. The firm also tried to find different kinds of foods and recipes that could be prepared using a microwave oven.
Series 9: Photographs, 1940s-2006, undated
This series consists of a wide range of photographic prints re-housed in archival sleeves and assembled into a single binder. The photographs are arranged roughly by image content and document the Dalquist family and employees; factory and offices scenes, including a series of black and white images by Mel Jacobsen, a commercial photographer; and product displays at trade shows and other locations. The photographs also include a few images of Nordic Ware products and of baked foods and black and white images of plastic molds created by Plastics for Industry. Most of the photographs are undated and many are unidentified. There is a View Master viewer with one viewing card containing photographs assembled for Nordic Ware's sixtieth anniversary in 2006. Series 2, David Dalquist Files, includes five photographs of foods baked in Bundt Pans. Series 3, Marketing and Sales Records, Subseries 1, General and Department Records, 1967-1995, has photographs of a factory outlet store and product displays.
Arrangement:
The collection is divided into nine series.
Series 1: Historical and Background Materials, 1940s-2006
Series 2: David Dalquist Files, 1963-1993
Series 3: Marketing and Sales Records, 1948-2004
Subseries 1, General and Department Records, 1967-1995
Subseries 2, Promotional and Trade Sales Materials, 1958-2004
Subseries 3, Public Relations, 1948-1992
Series 4: Engineering Department Records, 1950-1994
In 1946, the year he returned from Navy service in the Pacific, H. David (Dave) Dalquist (1918-2005) joined his brother Mark to launch a new manufacturing firm, Plastics for Industry, in Minneapolis. The two University of Minnesota graduates soon were making foundry patterns and industrial plastic products for area businesses, as well as aluminum consumer cookware. Among their earliest products were ebelskiver pans, krumkake irons, and rosette irons, essential kitchen tools for the area's large Scandinavian population. Their first employee, Donald Nygren, remained as head designer for many decades.
In 1950, the brothers bought Northland Aluminum Products, a small firm with a line of "Nordic Ware" products including griddles and steak platters. The same year, Dave Dalquist created a cast aluminum, fluted cake pan at the request of two local women, members of the Hadassah organization. The women sought to replicate a heavy mold used in Europe. Northland Aluminum registered the trademark "Bundt" for the new product and began to sell it to local department stores. (The women sold manufacturing "seconds" as a fund raiser for their group.) Mark Dalquist created a firm, Maid of Scandinavia, to market products by mail. It separated from Northland Aluminum in 1963. Over the years, Northland Aluminum increasingly used "Nordic Ware" to identify itself for marketing and public relations purposes.
Northland Aluminum created a subsidiary finishing and coating firm, Northland Color Anodizing Company, in 1962. In 1964, Northland became one of the first to license the use of Teflon from its inventor, DuPont, and non-stick products became an important part of the company's line. Northland also did coating work for many industries including medical, computer, and commercial food processing. For many years Northland also had a division to produce heads for video recording machines. Product sales reached $1,000,000 in 1964.
During the 1960s, Nordic Ware grew slowly, gradually increasing its product line to include specialty baking and cookware items and stove-top cookware. The company also expanded its production capacity and built its sales and marketing capabilities, including a national network of sales representatives working on commission. Dorothy Dalquist, Dave's wife, played a vital role in the company's history. She joined him at crucial annual sales conventions to demonstrate products, tested new products, and developed recipes for them in her home kitchen. Additionally, she represented the firm in public relations activities.
Although the Bundt Pan was only one of many Nordic Ware products, it became a national celebrity in 1966 when a Texas woman used it for her prize-winning Tunnel of Fudge Cake in the immensely popular Pillsbury Bake-Off Contest. In 1970, Nordic Ware licensed the Bundt trademark to Pillsbury for use with a line of cake mixes. Customers received a cake pan at a small additional price with the purchase of the packaged mix. Although this pan was spun of light aluminum, not cast like the original models, the Pillsbury promotion was very successful. In addition to the classic Bundt design, the company began producing special designs, including a cathedral, a castle, a rose, a heart, and, in 2006, a stadium shaped pan. The Bundt Pan continues to be the most popular cake pan in America, and the company estimates it has sold sixty million pans over the past six decades.
Despite the steady popularity of the Bundt Pan, Dalquist and his firm knew that the spike in Bundt Pan sales resulting from the Pillsbury promotion was temporary, and they continued their strategy of seeking new products to buoy overall sales revenues. In 1978 Nordic Ware developed a "new thermoset plastic molding technology to create an extensive line of cookware designed to work in both conventional and microware ovens."
In these same years, as microwave oven use rapidly spread, Nordic Ware developed its second celebrity product. Designed by the company's own engineers, the Micro-Go-Round was promoted in print and television advertising and is still its most successful product. Since then, Nordic Ware has introduced a wide range of new products, some of them successful (for example, nonstick Barbecue Grill Cookware), others not (including a device to create convection currents in a baking oven and a bicentennial cake platter). Northland Aluminum holds at least twenty-five patents for its products.
Today David Dalquist (born 1949) -- son of founder "Dave Dalquist" and, like his father, an engineer -- heads Nordic Ware. He has been involved with the company for his entire working life with major executive responsibilities since the early 1980s. David Dalquist's mother, Dotty, is on the Board of Directors and serves as Corporate Secretary. David's three sisters—Corrine, Linda, and Susan—are also involved in the business. The firm employs between 200 and 400 people and continues, as a point of pride, to manufacture its products in the United States. The family has refused numerous buyout offers. Nordic Ware has managed to design and market products for the large, low price retailers, including Wal-Mart, and for the upscale, specialty gourmet market. Williams-Sonoma, a leader in the latter field, has exclusive sales for a small number of new Nordic Ware products each year.
For its sixtieth anniversary, Nordic Ware produced a company history, H. David Dalquist, The Nordic Ware Saga: An Entrepreneur's Legacy (Kirk House Publishers, Minneapolis, 2006). The volume provides edited recollections of "Dave," many family members, and other employees drawn from oral history interviews. This finding aid is based largely on that information, other historical sources within the collection, and visits to Nordic Ware offices by National Museum of American History staff members Paula Johnson and Nanci Edwards (June 2006) and Paula Johnson and John Fleckner (August 2006).
Related Materials:
The Division of Work and Industry holds thirty-six objects from Nordic Ware (Accession # 2007.0034), including Bundt Pans in a variety of shapes, foundry patterns and molds for Nordic Ware products, a wood panel display of products manufactured by Plastics for Industry, three versions of the Micro-Go-Round, and other kitchenware products.
Provenance:
This collection was donated by Dorothy M. Dalquist and H. David Dalquist in 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers document Irving Naxon (1902-1989), an inventor best known for the Crock-Pot. Papers include photographs, patents, trademarks, correspondence, drawings and notes for many of Naxon's inventions.
Scope and Contents:
This collection documents a portion of the long and productive career of inventor Irving Naxon (1902-1989). Best known for inventing the slow-cooker that became the ubiquitous Crock-Pot, he was awarded many patents for various kitchen and household devices including an electric frying pan, a lidded turkey roaster, and a tabletop tub with an agitator for washing cloth diapers a Naxon also invented an electronic billboard system (the "telesign"), first used in Times Square. The archival materials offer insights into Naxon's business and advertising acumen, while also providing rich contextual material for understanding the revolution in countertop appliances for the home kitchen at a time when many more American women were employed outside of the home.
Arrangement:
Collection is arranged into four series.
Series 1: Biographical Materials, 1925-2019
Series 2: Naxon Utilities Corporation, 1920s-1970s
Series 3: Naxon Telesign, Inc., 1938-1973
Series 4: Patent and Trademark Materials, 1932-1968
Biographical:
Irving Naxon was born Irving Nachumsohn (1902-1989) in Jersey City, New Jersey, to Julius Nachumsohn (1870-1905) and Tamora "Mary" Kassloski Nachumsohn (1874-1966), Jewish immigrants with roots in Germany and Lithuania. His father died when Irving was two years old, and the family moved to North Dakota and Canada, finally settling in Chicago. Naxon had two siblings, Meyer Nachumsohn (1898-1980) and Sadie Nachumsohn (1899-1963).
An electrical engineer by training, Naxon worked for Western Electric and was the company's first Jewish engineer. He was an inveterate tinkerer and inventor, and passed the patent bar exam himself, thereby eliminating the need to hire a patent lawyer. Naxon filed US Patent 2,187,888 on May 21, 1936, for a "Cooking Apparatus," or slow cooker. The patent was awarded on January 23, 1940, but the device wasn't put into commercial production until the 1950s. The idea for an electric slow cooker relates to stories about the inventor's great grandmother, who observed the labor restrictions of Shabbat by taking her cholent, a traditional stew of meat, potatoes, and beans, to the local bakery before sundown on Friday so it would cook slowly overnight in the residual heat of the bakery's oven.
By the time the slow cooker was brought to market, it was called the "The Boston Beanery," or "Naxon Beanery" and consisted of a ceramic crock fitted with a heating element that wrapped around an inner chamber, promoting even heat for cooking. Naxon advertised his slow cooker as "the All-Purpose Cooker," and even made a model that sported names of international dishes that could be made in the device. Naxon founded two companies, Naxon Utilities Corporation to manufacture his precision electrical devices, and Naxon Telesign, Inc., to focus on the telesign, an electronic sign that showed moving text resembling a news ticker and which Naxon leased to other companies.
Naxon retired in 1970 and sold his business to the Rival Manufacturing Company in Kansas City. Rival rebranded the Beanery as the "Crock Pot" and provided updated recipes developed by the company's home economists. Rival introduced the Crock Pot at the 1971 National Housewares Show in Chicago and sales took off. The Crock Pot appealed to consumers who wanted to come home at the end of a long day to a home-cooked meal without having to do much actual cooking. Crock Pot sales remain strong, despite a plethora of other kitchen appliances like the Insta-Pot which also minimize the amount of time and cooking technique required to turn out a home-cooked meal.
Naxon married Fern Dubin (1915-2008) in 1940 and, in 1945, changed the family name from Nachumsohn to Naxon due to anti-German sentiment in the United States. The Naxons had three daughters, Lenore Naxon, Jewel N. Klein, and Eileen Eisenberg.
Kubla Kahn Frozen Food Company Records (NMAH.AC.1316)
Paul Ma Papers (NMAH.AC.1469)
Virginia Mericle Menu Collection (NMAH.AC.1212)
Nordic Ware Company Records (NMAH.AC.0980)
Product Cookbook Collection (NMAH.AC.0396)
Charlotte Cramer Sachs Papers (NMAH.AC.0878)
Jane and Michael Stern Collection (NMAH.AC.1392)
Warshaw Collection of Business American Series: Food (NMAH.AC.0060)
Warshaw Collection of Business American Series: Kitchen Appliances and Utensils (NMAH.AC.0060)
A. Bernie Woods Papers (NMAH.AC.0962)
Division of Work & Industry
The Division of Work & Industry holds artifacts related to this collection. See accession 2023.0089 which includes the Naxon Boston Beanery, Naxon Flavor Crock, Turkey Roaster, and Automatic Chicken Fryer.
Provenance:
Collection donated by Lenore Naxon, Jewel N. Klein, and Eileen Eisenberg, 2023.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection documents menstruation and menstrual products.
Scope and Contents:
The collection documents through advertisements, product packaging, educational materials and pamphlets, correspondence, photographs, and videotapes, one of the most important topics in health experienced by half of the world's population, menstruation. Menstruation products are a worldwide industry with a documented connection to women's rights, pervasive economic, education, and opportunity inequities, and ecological problems.
The archival materials document health, business, advertising, and innovation history. Topics found within the collection include freedom, equality, success, ideals of race and gender in advertising, disposable products and innovation, small, woman-owned businesses and DIYers (Do It Yourself) who devised products to keep plastics out of landfills; business and health issues with multinational conglomerates, such as Tambrands, Procter & Gamble, Kimberly-Clark Corporation, and Scott Paper Company; and period poverty and tampon tax issues.
The collection represents US-made and consumed products, both mass-marketed and small business/DIY (Do It Yourself), from around the country. Also represented are products produced in other countries such as the United Kingdom, Germany, France, Japan, Mexico and Italy. All major, corporate US brands (and many multinational brands) are represented, for example: Tampax (now owned by Procter & Gamble), Kotex (Kimberly-Clark and Scott Paper), o.b (Johnson & Johnson, now Edgewell Personal Care). Also represented are a host of small companies, inventors, and DIY (Do It Yourself) products, such as: Women's Choice, Glad Rags, Instead Cup (Ultrafem), the Keeper, and organic cotton products from Natracare.
Arrangement:
Collection is arranged into five series.
Series 1: Museum of Menstruation Materials, 1984-2003
Series 2: Booklets, Pamphlets, and Other Writings, circa 1894-2003
Series 3: Product Inserts and Product Packaging, circa 1890s-2011
Series 4: Advertising and Sales Materials, 1914-2000s
Series 5: Ephemera and Other Materials, circa 1896-2005
Biographical:
Harry Finley (1942-) was born in Long Branch, New Jersey to George and Marjorie Finley. He holds a B.A. in Philosophy from Johns Hopkins University and did post graduate work in philosophy and German at the University of Florida. Finley worked as a graphic designer for the Department of the Army in Washington DC and Germany (1971—2004) and also as a painter, illustrator, and cartoonist.
Historical:
The Museum of Menstruation (MUM) was founded by Harry Finley in 1994 and operated as a physical museum until 1998, after which it continued as an extensive website. The Museum was an outgrowth of a collection he started assembling when living in Europe. Finley worked in Germany as a graphic designer for the U.S. government and was researching print ad layouts. Among the print ads he acquired some documented Kotex and other menstrual products which piqued his interest. Finley built the Museum's collection through his own collecting efforts, and through purchasing materials and by writing to researchers and mentrual-product manufacturers.
Provenance:
Collection donated by Harry Finley, October 13, 2022.
Restrictions:
Collection is open for research. Reference copies for audio and moving images materials do not exist. Use of these materials requires special arrangement. Gloves must be worn when handling unprotected photographs and negatives.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents the building, operation and daily life of coal mining communities in Kentucky, West Virginia, and Ohio between 1911 and 1946. The collection is a valuable for the study of mining technology and the social conditions of the time period and regions.
Scope and Contents:
The collection consists mostly of photographs depicting Pittsburgh Consolidation Coal Company mines and mining towns in Maryland, Kentucky, Ohio, Pennsylvania, and West Virginia. Subjects include worker housing, schools for miners' children, gardens, churches, recreational facilities, health services, company stores, safety, mining machinery, construction of mines and related structures, and the interiors of mines.
Arrangement:
The collection is arranged into two series.
Series 1: Background Materials, 1904-1933
Series 2: Photographs, 1885-1940s
Subseries 2.1: Photograph Albums, 1885-1932
Subseries 2.2: West Virginia Division, 19091-1917
Subseries 2.3: Glass Plate and Film Negatives, 1911-1940s
Subseries 2.4: Numbered Photographs, 1911-1930
Subseries 2.5: Miscellaneous, 1913, 1916
Historical Note:
The Consolidation Coal Company was started in 1864 to mine bituminous coal deposits in Maryland's Cumberland region. it expanded by acquiring other mine companies as well as rail and other transportation companies. It went into receivership in 1932. The Pittsburgh Coal Company, founded in 1900, took over the firm in 1945 and formed the Pittsburgh Consolidation Coal Company.
The Consolidation Coal Company (Maryland)
The Consolidation Coal Company was incorporated in Maryland on March 8, 1860, for the purpose of effecting a merger of a number of coal operators mining the Georges Creek basin in Allegany County, Maryland. Because of the Civil War, during which Confederate armies frequently blocked the region's only outlet to market, the company was not actually organized until April 19, 1864. Starting life as the dominant operator in this small but significant coal field, "Consol" rose to become the nation's top producer of bituminous coal.
The Georges Creek or Cumberland Coal Field, occupying part of the triangle of western Maryland, contained a high-quality, low-volatile bituminous steam coal which was also, thanks to the Potomac River, the coal of this type most accessible to Eastern markets. Coal had been mined in the region beginning in the 1700s, and the first coal company, the Maryland Mining Company, had been incorporated in 1828. However, large-scale development could not occur until the mid-1840s, after the Baltimore and Ohio Railroad reached Cumberland and provided reliable transportation. This also coincided with the development of ocean steam navigation and a rapid growth in the number of railroad locomotives and stationary steam engines. Cumberland coal was ideal for ship bunkering, and much of the output was shipped to New York Harbor. Naturally, New York capitalists and manufacturers played a leading role in developing the field. Lewis Howell's Maryland and New York Iron and Coal Company rolled the first solid U.S. railroad rail at its Mount Savage mill in 1844. The Consolidation Coal merger was put together by New Yorkers such as William H. Aspinwall, Erastus Corning, the Delanos and Roosevelts, and the Boston financier John Murray Forbes, who already had substantial investments in the region.
Upon its formation, the Consolidation Coal Company acquired the properties of the Ocean Steam Coal Company, the Frostburg Coal Company, and the Mount Savage Iron Company totaling about 11,000 acres. The last named company brought with it control of the Cumberland and Pennsylvania Railroad, which connected the mines to the Baltimore & Ohio and later the Pennsylvania and Western Maryland railroads. In 1870, Consol absorbed the Cumberland Coal and Iron Company of 1840, the next largest operator in the field, and gained an additional 7,000 acres. Further purchases from the Delano interests gave it over 80 percent of the entire Cumberland Field.
Soon after its hated rival, the Pennsylvania Railroad, gained access to the Cumberland Coal Field, the Baltimore and Ohio Railroad began purchasing large blocks of Consolidation Coal stock to protect its traffic base in 1875, eventually gaining a 52 percent interest. A B&O slate of directors was elected in February 1877, with Charles F. Mayer of Baltimore as president, and the company offices were moved from New York to Baltimore.
Until the turn of the century, Consolidation Coal's mining operations were confined to the small soft coal region of western Maryland. The company purchased the 12,000 acre Millholland coal tract near Morgantown, W.Va. in 1902 and acquired controlling interests in the Fairmont Coal Company of West Virginia and the Somerset Coal Company of Pennsylvania the following year. These acquisitions boosted Consolidation's annual production more than six-fold in only three years. The company purchased the 25,000 acre Stony Creek tract in Somerset County, Pa., in 1904. The Fairmont Coal Company purchase included a joint interest in the North Western Fuel Company, which owned and operated docks and coal distribution facilities in Wisconsin and Minnesota.
In 1906, the Interstate Commerce Commission held a formal investigation of rail ownership of coal companies, which resulted in the passage of the Hepburn Act and its "Commodities Clause," which prohibited railroads from dealing in the commodities they hauled. In anticipation of the new regulations, the Baltimore and Ohio Railroad sold its entire holdings of Consolidation stock to a Baltimore syndicate headed by Consol president Clarence W. Watson, J. H. Wheelwright and H. Crawford on April 26, 1906. At the time of the B&O's divestiture, the aggregate annual output of Consolidation's mines totaled more than 10 million tons and the company controlled more than 200,000 acres. The John D. Rockefeller interests began purchasing Consol securities in 1915, eventually securing a controlling interest. The company's offices were returned to New York City in May 1921.
After the B&O divestiture, Consol began expanding into the Southern Appalachian coal fields, which were just being opened by railroads on a large scale. The mines in this region yielded a low volatile coal that provided an ideal fuel source for stationary steam engines, ships, and locomotives. Of equal importance, operators in the remote mountains had been able to resist unionization and thus achieve lower operating costs, while all of Consol's previous holdings had been in the so-called "Central Competitive Field" to the north, which had been unionized in the 1890s. Consolidation Coal purchased 30,000 acres in the Millers Creek Field of Eastern Kentucky in 1909 and 100,000 acres in the Elkhorn Field the next year. In February 1922, Consol secured a long term lease and option on the Carter Coal Company, whose 37,000 acres straddled the borders of Virginia, West Virginia and Kentucky. In 1925, Consol became the nation's largest producer of bituminous coal, excluding the captive mines of the steel companies.
During the Great Depression, Consolidation Coal experienced serious financial difficulties and was forced into receivership on June 2, 1932. The Rockefellers liquidated their holdings at a loss, and the Carter Coal Company was returned to the Carter heirs in 1933. Consol was reorganized and reincorporated in Delaware as the Consolidation Coal Company, Inc. on November 1, 1935, and was able to retain its position as one of the nation's top coal producers. Eventually, stock control passed into the hands of the M.A. Hanna Company group of Cleveland, dealers in coal and iron ore. Although production reached record levels during the Second World War, management feared a recurrence of the collapse that had followed World War I. It also faced the prospect of increased competition from oil and natural gas and the loss of traditional markets such as home heating and locomotive fuel. As a result Consol opened negotiations with another large producer, the Pittsburgh Coal Company, which was the dominant operator in the Pittsburgh District.
The Pittsburgh Coal Company
The Pittsburgh Coal Company was a product of the great industrial merger movement of the late 1890s. In 1899, two large mergers were effected in the Pittsburgh District.
The Monongahela River Consolidated Coal and Coke Company was incorporated in Pennsylvania on October 1, 1899 to merge the properties of over 90 small firms operating mines along the Monongahela River south of Pittsburgh. Some of these operations dated to the early 1800s, and all of them shipped coal down the Ohio-Mississippi River system by barge from close to the mine mouth, or later by the railroads built along the river banks. The combination controlled 40,000 acres of coal land, 100 steam towboats, 4,000 barges, and facilities for handling coal at Cincinnati, Louisville, Vicksburg, Memphis, Baton Rouge and New Orleans.
The Pittsburgh Coal Company was incorporated in New Jersey as a holding company on September 1, 1899 and acquired the properties of over 80 operators located in the areas back from the river on both sides of the Monongahela south of Pittsburgh. The combination was engineered by some of the most prominent Pittsburgh industrialists, including Andrew W. Mellon, Henry W. Oliver, and Henry Clay Frick. It controlled over 80,000 acres and six collector railroads, the longest of which was the Montour Railroad. Most of its output was shipped by rail, with a large share being transferred to ships on the Great Lakes for distribution throughout the industrial Midwest. The company owned coal docks and yards at Chicago, Cleveland, Duluth, West Superior, Sault Ste. Marie, Ashtabula, Fairport and Thornburg. Subsequently, the company expanded in southwestern Pennsylvania and the Hocking Valley of Ohio through the lease of the Shaw Coal Company in 1901 and the purchase of the Midland Coal Company in 1903. Most of the properties were vested in a separate Pittsburgh Coal Company, an operating company incorporated in Pennsylvania.
Unlike the Consolidation Coal Company, which had grown by gradual accretion, the Pittsburgh Coal Company had been created in a single stroke. As with many mergers of the period, its capitalization probably contained a high percentage of "water" in anticipation of profits from future growth. Unfortunately, the years after the merger saw explosive growth in the coal fields of Southern Appalachia instead. Although farther from major consuming centers, they enjoyed several advantages. The coal itself was superior, low-volatile with higher BTU content and altogether cleaner than the high-volatile coals of Ohio and the Pittsburgh District. As already noted, the southern mines were also non-union. With the inroads of Southern Appalachian coal, the Pittsburgh Coal Company continuously lost ground in the crucial Lake and western markets from 1900 to 1915. The company's capitalization proved unwieldy in the unsettled economic conditions following the Panic of 1907. A reorganization plan was devised under which a new Pittsburgh Coal Company was incorporated in Pennsylvania on January 12, 1916 by merging the old Pittsburgh Coal Company of Pennsylvania and the Monongahela River Consolidated Coal and Coke Company. The old holding company was then liquidated and the stock of the new operating company distributed to its stockholders. Dissension between the common and preferred stockholders delayed consummation of the plan until July 16, 1917.
The Pittsburgh Coal Company, which had all its operations in the Central Competitive Field, had a much more difficult time than Consolidation in breaking the 1923 Jacksonville Agreement with the United Mine Workers in 1925-1927 and reverting to non-union status. The three-year struggle ended the company's ability to pay dividends. Pittsburgh Coal survived the Depression without receivership but with ever-increasing arrearages on its preferred stock. By the end of World War II, its managers were just as eager as those at Consol to attempt greater economies through merger. The Pittsburgh Coal Company and the Consolidation Coal Company merged on November 23, 1945, with exchange ratios of 65 to 35 percent. Pittsburgh Coal Company, the surviving partner, changed its name to the Pittsburgh Consolidation Coal Company.
The Pittsburgh Consolidation Coal Company
After the merger, the M.A. Hanna Company interests of Cleveland became the dominant factor in Pitt-Consol's affairs. Hanna had transferred its pre-merger Consol stock to its subsidiary Bessemer Coal & Coke Corporation in 1943. This led to a restructuring whereby Pitt-Consol acquired Hanna's share of the North Western-Hanna Fuel Company in April 1946 and the Hanna coal properties in eastern Ohio on June 16, 1946 These included large reserves of strippable coal that accounted for about 20 percent of the state's production. Pitt-Consol later acquired Hanna's holdings of coal land in Harrison, Belmont and Jefferson Counties, Ohio, on December 30, 1949. It purchased the New York Central Railroad's 51 percent interest in the Jefferson Coal Company, giving it full control, in 1952 and merged it into the Hanna Coal Company Division.
Pitt-Consol sold its last major railroads, the Montour Railroad and the Youngstown & Southern Railway to the Pennsylvania Railroad and the Pittsburgh & Lake Erie Railroad on December 31, 1946. The Northwestern Coal Railway had been sold to the Great Northern system, and the Cumberland & Pennsylvania Railroad had been sold to the Western Maryland Railway in May 1944.
In addition, a new Research and Development Division was created to fund projects aimed at developing more efficient production methods, new outlets for coal consumption, coal-based synthetic fuels and chemical byproducts. A new coal gasification plant opened at Library, Pa., in November 1948, and the company began the manufacture of a smokeless fuel briquette under the trademark "Disco" at Imperial, Pa., in 1949. An experimental coal slurry pipeline was built in Ohio in 1952.
During the 1950s and early 1960s, Pitt-Consol made many changes in its coal holdings, selling high-cost or less desirable properties, diversifying its reserves across many different coal fields, rationalizing property lines to permit large mechanized underground or strip mines and forming joint ventures with steel companies to secure guaranteed customers. Pitt-Consol acquired the Jamison Coal and Coke Company in 1954 and the Pocahontas Fuel Company, Incorporated, a large producer of low-volatile Southern Appalachian coal, in 1956. In the latter year, it sold its Elkhorn Field properties to the Bethlehem Steel Corporation. As Pittsburgh District operations became less central, the corporate name was changed back to Consolidation Coal Company in April 1958.
The Consolidation Coal Company, CONOCO and CONSOL Energy, Inc.:
Consol continued to expand into the early 1960s. On April 30, 1962, it absorbed the Truax-Traer Coal Company of Illinois. Truax-Traer also mined lignite in North Dakota, a low-grade but low-sulfur coal that was taking a greater share of the power generation market as environmental laws placed greater restrictions on high-sulfur coal from the Central Competitive Field. The following year Consol acquired the Crozer Coal and Land Company and the Page Coal and Coke Company, owners of additional reserves of low-volatile, low-sulfur steam coal in southern West Virginia.
In 1966, just two years after the company marked its centennial, Consolidation Coal was acquired by the Continental Oil Company (Conoco). This was part of a general trend whereby U.S. oil companies extended their reach by acquiring coal reserves and large coal producers. In turn, Conoco was acquired by E.I. du Pont de Nemours & Company in 1981. This purchase was motivated by DuPont's desire to obtain better control of chemical feedstocks in an era of high oil prices. Consolidation Coal was not a major factor in the Conoco acquisition and did not really fit into DuPont's strategy, especially after coal and oil prices declined. As a result, it was quickly sold off when DuPont was restructured a decade later. In 1991, a new holding company CONSOL Engery, Inc. was incorporated as a joint venture of DuPont Energy Company and the German energy conglomerate Rheinisch-Westfalisches Elektrizitatswerk A.G., through its wholly owned subsidiaries Rheinbraun A.G. and Rheinbraun U.S.A. GmbH. Consolidation Coal Company became a wholly-owned subsidiary of CONSOL Energy, Inc. DuPont eventually sold most of its half interest, so that by 1998, Rheinbraun affiliates owned 94% of CONSOL Energy stock, while DuPont Energy retained only 6%. CONSOL Energy purchased the entire stock of the Rochester & Pittsburgh Coal Company on September 22, 1998. CONSOL Energy stock began trading on the New York Stock Exchange under the symbol "CNX" in 1999, with an initial public offering of more than 20 million shares.
CONSOL Energy produced more than 74 million tons of coal in 1999, accounting for approximately 7% of domestic production. The company currently operates 22 mining complexes, primarily east of the Mississippi River.
Source
Historical note from the Consolidation Coal Company Records, Archives Service Center, University of Pittsburgh
Related Materials:
Materials in the Archives Center
The Archives Center holds a number of collections that document coal.
Coal and Gas Trust Investigation Collection (NMAH.AC.1049)
Hammond Coal Company Records (NMAH.AC.1003)
Lehigh Coal and Navigation Company Records (NMAH.AC.0071)
Lehigh Valley Coal Company Records (NMAH.AC.1106)
Philadelphia and Reading Coal and Iron Company Records (NMAH.AC.0282)
Materials in Other Organizations
Archives Service Center, University of Pittsburgh
CONSOL Energy, Inc. Mine Maps and Records Collection, 1857-2002
AIS.1991.16
The CONSOL Energy Inc. collection contains coal mine maps, related documents and topographical information, as well as surface maps and detailed information on mine accidents. Additionally, there are technical drawings, outside notes on multiple mines, traverse and survey books, information on companies and railroads with which CONSOL conducted business, and a variety of non-print materials including photographs, negatives and aperture cards. Digital reproductions of selected material are available online.
CONSOL Energy Inc. West Virginia and Eastern Ohio Mine Maps and Records Collection, 1880-1994
AIS.2004.22
The CONSOL Energy Inc. West Virginia and Eastern Ohio Mine Maps and Records Collection contains coal mine maps as well as surface maps and detailed information on mine accidents in West Virginia and Eastern Ohio. Additionally, there are technical drawings, related documents, traverse and survey books, publications and photographs.
Consolidation Coal Company Records, 1854-1971, bulk 1864-1964
AIS.2011.03
The Consolidation Coal Company (Consol) was created by the merger of several small operators mining the Georges Creek coal basin in Allegany County, Maryland. The company expanded rapidly in the early twentieth century through the purchase of substantial tracts in the coal fields of Pennsylvania, West Virginia, and Kentucky as well as docks and distribution facilities in the Great Lakes region. By 1927, Consol was the nation's largest producer of bituminous coal. Following a merger with the Pittsburgh Coal Company in 1945, the company pursued a policy of acquiring companies which afforded opportunities for greater diversification while selling off unprofitable lines. In addition, a new research and development division was created to fund projects aimed at developing more efficient production methods and new outlets for coal consumption. The records of the Consolidation Coal Company and its affiliated companies are arranged in seven series. Minute books and contract files provide the most comprehensive documentation in this collection.
Provenance:
Donated to the National Museum of American History in 1987 by Bethlehem Steel Corporation.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Jon and Jennifer Hanson Watch and Clock Collection
Extent:
27 Cubic feet (35 boxes, 1 map folder)
Type:
Collection descriptions
Archival materials
Account books
Annual reports
Advertising
Blueprints
Business records
Photographs
Picture postcards
Price lists
Date:
circa 1826-2009
Summary:
Photos and photo negatives, correspondence, newspaper and magazine articles, and other printed material documenting the interior operations, products, and horological research relating to watch companies and watchmaking in the 19th and 20th centuries.
Scope and Contents:
The initial collection consists of approximately 760 photographs and negatives created by the Hamilton Watch Company and documenting its employees, equipment, materials, and factory in Lancaster, Pennsylvania. Many photographs depict the company's research and development efforts. There are also images of the Hamilton Watch Company's work in fuse assembly for bombs during WWII. The photographs are mainly organized by factory department or location. A number of these photographs were created by the advertising department and include identification numbers, location of the image, name of the photographer, and the identification of people in the photograph, as well as release forms for those pictured. If not located with the photographs, these items, as well as additional information, can be found in the corresponding folders. Negatives in poor condition were scanned. There are also five glass plate negatives.
Following addenda consist primarily of advertising material related to material catalogs and newspaper and magazine articles published by watch companies in the 19th and 20th centuries. Included in the addenda are photographs, correspondence, articles, and other material documenting the interior operations, products, and horological research relating to the Hamilton Watch Company, Bowman Technical School, Keystone Watch Case Company, Elgin National Watch Company, United States Watch Company, Waltham Watch Company, and other prominent watch manufacturers primarily in the 20th century.
Arrangement:
The collection is arranged into seven series.
Series 1: Photographic Prints and Negatives, 1931-1954, undated
Series 2: 2009 Addenda, 1930-1969
Series 3: 2010 Addenda, circa 1826-1985
Series 4: 2016.3007 Addenda, circa 1885-2009
Series 5: 2016.3197 Addenda, circa 1870s-1970s
Series 6: 2014 Addenda, circa 1866-1981
Series 7: 2017 Addenda, circa 1850s-1998
Biographical / Historical:
Hamilton Watch Company, established in Lancaster, Pennsylvania, in 1892, was known for its manufacture of high quality wrist and pocket watches. Broadway Limited, its first series of pocket watches, was nicknamed "the watch of railroad accuracy," and Hamilton soon became associated with the railroad industry. The company also supplied wristwatches to the United States Armed Forces in the 1910s. Hamilton continued its association with the military during World War II when it stopped production of watches for consumers in order to provide the armed forces with one million timepieces. The company was responsible for the Ventura, the world's first electric (battery-powered) watch, and in 1970, the world's first digital watch.
In 1969, Hamilton closed its factory in Lancaster, Pennsylvania, signaling the end of its American manufacturing operations. All production moved to the facilities of the Buren Watch Company in Switzerland, a company that Hamilton had acquired three years before. The Hamilton brand is currently owned by the Swatch Group and carries two product lines, American Classic and Khaki.
Related Materials:
Materials in the Archives Center
E. Howard Clock Company Records (NMAH.AC.0776)
Seth Thomas Clock Company Records (NMAH.AC.0627)
James Arthur Clock and Watch Collection (NMAH.AC.0130)
National Company (NATCO) Atomic Clocks Records (NMAH.AC.0547)
Harold Lyons Atomic Clocks Collection (NMAH.AC.0701)
Warshaw Collection of Business Americana Series: Watchworks and Clockworks (NMAH.AC.0060)
Josephus Gill Ledger (NMAH.AC.1573)
Andrew Chi Atomic Clocks Collection (NMAH.AC.1264)
Richard Bond Clock Escapement Video Documentation: Videotapes (NMAH.AC.0682)
Illinois Springfield Watch Company Record Book (NMAH.AC.1145)
Harold Lyons Atomic Clocks Collection (NMAH.AC.0701)
Sam DeVincent Collection of Illustrated American Sheet Music, Series 14: Calendar, Time and Weather (NMAH.AC.0300.S14)
James Knight Co. Records (NMAH.AC.0847)
Jacob Rabinow Papers (NMAH.AC.0403)
Materials in the Division of Work & Industry
See accessions: 2010.0243.03; 2012.0266; 2014.0023; 2015.0030.011; 2016.0026; 2016.0381; 2017.0337.
Provenance:
The donor, Jon Hanson, purchased the photographs and negatives from Hamilton Watch Company (Series 1) in 1969 when Hamilton closed its Lancaster plant; they were later sold by his estate. Hanson donated these materials to the Archives Center in 2008.
Restrictions:
The collection is open for research use.
Researchers must handle unprotected photographs with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection documents the Coxe Brothers and Company Inc., an anthracite coal producer in Pennsylvania.
Scope and Contents:
The collection contains primarily drawings of mine machinery and buildings, including buildings within the company town such as worker housing and churches and maps, including real estate maps, contour and topographical maps, maps of highways and roads, insurance maps and others. There are some photographs, including glass plate negatives, of mining machinery and operations; deeds, leases, and agreements and papers relating to Eckley B. Coxe's patents and legal matters.
Arrangement:
The collection is arranged into seven series.
Series 1: Eckley B. Coxe, Jr. Estate Materials, 1891-1969
Series 2: Patent Material, 1871-1902
Series 3: Agreements, Deeds, and Leases, 1882-1949
Series 4: Miscellaneous Documentation, 1866-1950
Series 5: Glass Plate Negatives and Photographs, 1890-1937
Series 6: Drawings, 1885-1991
Series 7: Maps, 1830-1997
Historical:
The Coxe family's connection with Pennsylvania's anthracite coal region is rooted in the prescience of the statesman, author and land speculator Tench Coxe. Recognizing the significance anthracite would play in the development of the newly founded Republic, Tench purchased nearly 80,000 acres of land surrounding outcroppings of anthracite coal in Carbon, Luzerne and Schuylkill counties. He hoped that future generations of the family would profit from the land when the anthracite industry came of age. Indeed, his purchase would secure wealth for the Coxe family and all their mining enterprises well into the twentieth century.
Tench Coxe was born in Philadelphia on May 22, 1755, to William and Mary Francis Coxe, members of a family with a long tradition of land ownership. Tench's great-grandfather, Dr. Daniel Coxe, personal physician to King Charles II and Queen Anne of England, held large colonial land grants in New Jersey and the Carolinas. Though he never visited his property in the new world, Dr. Coxe would eventually acquire the title of Governor of West Jersey. Upon his death, he passed the whole of his North American land holdings to his son, Colonel Daniel Coxe. The Colonel was the first Coxe to leave England for life in America, settling in Burlington, New Jersey in 1702. Inheriting a passion for land, Colonel Coxe distinguished himself by publishing "A Description of the Provinces of Carolana," which in 1722 proposed one of the earliest plans for political union of the British colonies of North America. Tench Coxe explored various career options in his struggle to establish his name in the United States. After considering a profession in law, Tench chose instead to join his father's import-export firm, Coxe & Furman, in 1776. The renamed firm of Coxe, Furman & Coxe operated for fourteen years but was dissolved by mutual agreement after experiencing financial difficulties.
Soon after, Tench and a business partner from Boston established a new commercial enterprise under the name of Coxe & Frazier. After several prosperous years, this firm also disbanded, freeing Tench to pursue a career in public service. Tench's Loyalist sympathies during the American Revolution complicated his political ambitions. Following British General Howe's evacuation of Philadelphia in 1778, the Supreme Executive Council of Pennsylvania accused Tench of treason for collaborating with the enemy. Although he swore an oath of allegiance to the United States of America, his Tory leanings would be used repeatedly to undermine his political influence. Despite his Loyalist past, Tench retained the respect of his patriot neighbors. He was selected as the sole Pennsylvania delegate to the Annapolis Convention in 1786, and then selected to the Second Continental Congress in 1788. After the war, Tench became an advocate for the Whig Party, although his politics were often in direct support of the Federalist cause. This was apparent from a pamphlet he wrote in 1788 titled, "An Examination of the Constitution of the United States," which revealed his strong support for the ratification of the United States Constitution.
With the new government in place, Tench received a variety of appointments to public office under George Washington, Alexander Hamilton and Thomas Jefferson. He was named Assistant Secretary of the Treasury in 1790, Commissioner of the Revenue of the United States in 1792 and Secretary of the Pennsylvania Land Office in 1800. After switching his affiliation to the Republican Party in 1803, Tench accepted an appointment from Thomas Jefferson as Purveyor of the Public Supplies, an office that he held until 1812. The duties of his various posts ultimately made Tench an authority on the industrial development of the nation. In 1794 he published a collection of essays under the title, "A View of the United States of America," in which he contemplated the development of commerce and manufacturing in America. These essays reveal his early awareness of coal in Pennsylvania, as he remarked:
"All our coal has hitherto been accidentally found on the surface of the earth or discovered in the digging of common cellars or wells; so that when our wood-fuel shall become scarce, and the European methods of boring shall be skillfully pursued, there can be no doubt of our finding it in many other places."
Anthracite coal was discovered around the year 1769 in Pennsylvania. It is the hardest of the known types of coal, with an average 85%-95% carbon content, as compared to the 45%- 85% range of the bituminous coal found in the western part of the state. The high carbon content in anthracite allows it to burn at much higher temperatures than bituminous coal and with less smoke, making it an ideal fuel for home heating. The only anthracite deposits of commercial value in the United States are located within four major fields in Eastern Pennsylvania and are confined to an area of 3,300 square miles. These four coalfields are commonly referred to as the Northern, Eastern-Middle, Western-Middle and Southern fields. Tench Coxe's awareness of the promise of anthracite coal, coupled with his tenure in the Pennsylvania land office and a family tradition of land speculation spurred him in 1790 to begin purchasing promising acreage. Though he acquired land throughout the country, he particularly focused on land in Carbon, Luzerne and Schuylkill counties in Northeastern Pennsylvania, which he believed held vast underground seams of coal.
Despite large land holdings, Tench Coxe lived most of his life in debt thanks to litigation, tax problems and complications with business partners. Realizing that he would not be able to develop the property in his lifetime, Tench worked diligently to retain the property he believed was enriched with valuable mineral deposits, in hopes that his dreams would be realized by future generations of Coxes. Tench's son, Charles Sidney Coxe, would inherit
from his father a passion for land ownership and for the untapped potential of the anthracite coal region. When Tench Coxe died on July 16, 1824, he left Charles sole executor of his estate, which was composed of approximately 1.5 million acres in eight states. Born July 31, 1791, Charles Sidney Coxe was the sixth of ten children of Tench and Rebecca Coxe. Educated at the University of Pennsylvania and Brown University, Charles was admitted to the Philadelphia Bar in 1812. Charles eventually served as District Attorney of Philadelphia and associate judge of the District Court of Philadelphia, but he remained infatuated by his father's vision.
Charles devoted his life to keeping together the large coal properties handed down by Tench to his surviving children. This monumental task involved paying annual taxes on completely unproductive land, fighting a never-ending battle against squatters and timber thieves, and litigating an endless array of boundary disputes. Charles and his family routinely spent their summer months in Drifton, Luzerne County a location that would eventually become synonymous with the Coxe name. His son Eckley Brinton Coxe gained his first experience in the coalfields at Drifton, accompanying his father as he traced the geology of the area in search of coal veins. Besides introducing Eckley to the "family business", the surveys gave Charles invaluable detailed knowledge that he used to preserve the coal deposits on his family's property. Deposits that he discovered comprised nearly half of the entire Eastern-Middle field. Even as his knowledge grew, however, Charles was unable to develop the land he retained. He saw the pioneers of anthracite mining lose fortunes as the mining technology of the day struggled to catch up with the new demands.
Regular shipments of anthracite began in the 1820s as canals opened the coal regions of Pennsylvania to markets in Philadelphia. The demand for anthracite remained relatively low during the early years of the industry, but as markets developed and demand increased, railroads began to compete in the trade and would eventually come to dominate as carriers to all of the major markets. As the problems of mining and transporting coal and developing a market for it were worked out, the demand for "hard coal" grew substantially. Coal sales increased from 364,384 tons in 1840 to 3,358,890 tons in 1850 and would steadily increase throughout the century to levels exceeding 40 million tons annually. Charles Coxe's witness to the inception of this industry unquestionably spurred his desire to realize his father's dream, but like Tench, he too would have to defer to his sons.
Charles S. Coxe had married Ann Maria Brinton in 1832 and together they were the parents of seven children, Brinton, Rebecca, Anna Brinton, Eckley Brinton, Henry Brinton, Charles Brinton and Alexander Brinton. The eldest son, Brinton Coxe, followed the career of his father, establishing himself in the legal profession. Brinton was a renowned lawyer and writer of constitutional law and served with prestige as president of the Historical Society of Pennsylvania from 1884 until his death. The remaining four sons would distinguish themselves in the coal business under the guidance of their brother, Eckley B. Coxe. Born in Philadelphia on June 4, 1839, Eckley B. Coxe entered into a family in which his calling was clear. His aptitude for the calling, however, would astonish the entire industry. Eckley's earl surveying excursions with his father introduced him to the mines, machines and collieries of the anthracite industry. His exposure to local miners must also have made a lasting impression, as his knowledge of their customs and sympathy toward their circumstances proved to be one of his greatest assets as an employer.
Eckley Coxe's formal education began in 1854 at the University of Pennsylvania. Although focusing his studies in chemistry and physics, he took additional courses in French and bookkeeping after receiving his degree in 1858. After graduation, Eckley briefly returned to the coalfields where he was engaged in topographic geological work on his family's land, learning a skill that would later earn him a commission to the Second Geological Survey of Pennsylvania. In 1860 Eckley went abroad to polish his technical education, spending two years in Paris at the Ecole Nationale des Mines, one year at the Bergakademie in Freiberg, Germany and nearly two years on a tour studying the practical operations of European mines. Armed with both practical and theoretical knowledge of his craft, Eckley B. Coxe returned to America and embarked on the mission for which his entire life had prepared him. On January 30, 1865, Eckley, his brothers Alexander, Charles and Henry and a cousin, Franklin Coxe, formed the co-partnership Coxe Brothers and Company.
The company began with a combined capital of $120,000, with Eckley investing $40,000 and the other partners investing $20,000 each. The firm was formed for the exclusive purpose of mining and selling coal from the Drifton property, which they leased from the Estate of Tench Coxe. The Estate had begun leasing property as early as 1852 to various companies, which paid royalties to the estate in return for the coal they mined. Coxe Brothers would operate under a similar lease, but they would, in a sense, be paying royalties to themselves as both partners and heirs. Coxe Brothers and Company began operations in Drifton in February 1865, sending their first shipment of coal to market the following June. Once the operations at Drifton were fully tested and proved successful, Eckley moved to consolidate control over all of his family's land, in order to keep all the mining profits in the family.
By 1879 Coxe Brothers and Company had opened collieries at Deringer, Gowen and Tomhicken, adding Beaver Meadow Colliery two years later. The firm's success exceeded all of the partners' expectations, reaching well beyond the goals set forth in the original Articles of Copartnership. Charles B. Coxe died in 1873 and Franklin Coxe retired from the firm in 1878. In 1885, the remaining partners agreed to extend the life of the firm indefinitely and operate for the purpose of developing the land belonging to the Estate of Tench Coxe.
Even more important to the success of the Coxe family mining interests was the organization of the Cross Creek Coal Company in October 1882. The officers of this company included the three remaining partners of Coxe Brothers and Company, along with a Philadelphia partner, J. Brinton White and the Coxe's first cousin Arthur McClellan, brother of the Civil War General, George B. McClellan. Cross Creek Coal Company took over all of the mining operations on the Estate lands, led by Eckley B. Coxe, president of both companies. Coxe Brothers transferred the mining rights to the Coxe property to the Cross Creek Coal Company but retained control of the Coxe collieries where the freshly mined coal was prepared.
Eckley's shrewd and aggressive management of his family's land proved successful. When his father, Charles S. Coxe died in 1879, Eckley assumed an even more direct role in the management of the property. In addition to receiving the inheritance of his grandfather's land, he, along with his three surviving brothers, became executors of the Estate of Tench Coxe. By 1886, Eckley had brought nearly 3/4ths of his family's property under his direct control. Coal shipments from these properties reached an astounding 1.5 million tons in 1890, a vast improvement from the 27,000 tons sold in its inaugural year. Coxe Brothers and Company did not limit itself to mining operations on the lands of the Estate of Tench Coxe. By 1889, the firm was also leasing lands from the Lehigh Valley Railroad Company, West Buck Mountain Coal Company, Anspach & Stanton, the Black Creek Coal Company, and the Central Coal Company. In total Coxe Brothers was operating roughly 30,000 acres of coal property.
Just over twenty years after its inception, Coxe Brothers and Company established itself as the largest individual anthracite producer that was not associated with a major railroad. This distinction, however, made them an obvious target for the expanding railroad industry. Realizing the value of anthracite as freight, railroads entered into a land scramble throughout the region, securing their coal freight by purchasing it before it was mined. This point is perhaps best illustrated by the actions of the Pennsylvania Railroad, which in 1872 purchased 28,000 acres in the anthracite fields. Of the roughly 38 million tons of coal produced in 1888, 29 million had been mined by coal companies linked with the railroads.
The remaining independent producers were forced to negotiate with the railroads to have their coal shipped to market. It was the practice of the railroads to charge exorbitant fees to the independent producers, which in effect reduced the railroads' competition in the coal sale yards. In order to survive, many independent producers were either forced to sell their coal directly to the railroads at the mines or to sell their operation completely to the railroad. Eckley B. Coxe, however, pursued an altogether different means of survival. In 1888, the partners of Coxe Brothers and Company petitioned the Interstate Commerce Commission for relief from the Lehigh Valley Railroad Company (LVRR). They argued that the Lehigh Valley Coal Company (LVCC), entirely owned by the LVRR, sold coal at a price that did not net them sufficient funds to pay the fees that were being charged to Coxe Brothers and Company for the same shipping service. The railroads were willing to operate their coal companies at a loss, since they were more than able to absorb the losses with increased railroad freight. As a result of discriminating between the companies it owned and independent operators, the LVRR was found in violation of federal law and was forced to lower its rates in 1891.
The lengthy trial, however, inspired Eckley to build his own railroad, which began operations in 1891. Incorporated as the Delaware, Susquehanna & Schuylkill Railroad, its tracks linked all of the Coxe collieries with connections to most of the major rail lines in the region. With sixty miles of single gauge track, twenty-nine locomotives and 1,500 coal-cars, they forced the railroads to compete for the immense freight being produced by their coal companies. By compelling his adversaries to come to fair terms with victories in both the courts and in the coalfields, Eckley succeeded in securing Coxe Brothers' position as the largest independent anthracite producers in Pennsylvania. In June 1893, Ezra B. Ely and Eckley Brinton Coxe, Jr. were admitted to the firm of Coxe Brothers and Company. Ezra, a long-time business associate and general sales agent of Coxe Brothers and Company and Eckley, Jr., son of the deceased Charles Brinton Coxe, joined the firm just weeks prior to the establishment of two more Coxe mining enterprises.
On June 19,Coxe Brothers and Company, Incorporated was organized as the selling agency for Coxe coal and purchased from the firm their supply headquarters in New York, Boston, Buffalo, Chicago, Milwaukee and Philadelphia. This same day also saw the formation of the Coxe Iron Manufacturing Company, which took control of the firm's machine shops in Drifton. In addition to being responsible for the construction and repair of Coxe mines and railroads, this company also filled large outside orders for machinery. It was in these machine shops that Eckley proved himself as one of the most brilliant mining engineers of the day. The United States Patent Office records 111 patents either issued directly to Eckley B. Coxe or as a supervisor of employees who worked under his instructions at the Drifton Shops. Seventy-three of these patents pertained to the details of the Coxe Mechanical Stoker, which introduced the first practical means of burning small sizes of anthracite coal. This innovation put an end to the financial loss associated with large culm banks of fine sized coal that plagued collieries as waste. The subject of waste seems to have driven the business and personal endeavors of Eckley B. Coxe.
As a founder and future president of the American Institute of Mining Engineers, Eckley was appointed to chair a committee to investigate waste in coal mining, which he did thoroughly. His report outlined the waste associated with the extraction, preparation and transportation of anthracite coal. To combat waste in the preparation of coal, Eckley designed and erected the world's first coal breaker made of iron and steel. This fireproof structure, used to separate coal into uniform sized pieces, was also equipped with numerous innovative labor-saving devices, including an automated slate picking chute, improved coal jigs, corrugated rollers for breaking coal and electric lighting for nighttime operations. The breaker at Drifton stood as one of the most revolutionary coal structures in the region until Eckley erected an even more magnificent iron and steel coal breaker at Oneida. In creating more economical methods for preparing and consuming coal, Eckley helped boost the anthracite industry to remarkable levels. Although he secured many of his inventions by patent, Eckley licensed his improvements to many coal operators and created an agency to help install and maintain the complicated machinery at the various collieries. This service reflected Eckley's conviction that the mutual exchange of knowledge in engineering matters would benefit the whole anthracite industry, and in turn would benefit each individual company. That attitude appears to have carried over in his interactions with consumers, as is evidenced by a paper Eckley read before a meeting of the New England Cotton Manufactures, acknowledging that, "It may seem curious that a person whose life has been spent in mining and marketing coal should appear before this association to discuss the economical production of steam, involving, as it does, either the use of less fuel or fuel of less value. But I am convinced that the more valuable a ton of coal becomes to our consumers, the more in the end will be our profit from it."
Eckley recognized, however, that the increased demand for anthracite would subvert his battle against waste. The abundance of coal beds in the region gave rise to numerous operators who often sacrificed long-term efficiency for low-overhead and quick profits. Using cheap machinery and incompetent labor, these operators mined only the most valuable and easily available veins, leaving large amounts to waste. Mining practices like these were prohibited in many European countries, where the right to mine had to be obtained from the government. In many countries, mining operations were required to work to full capacity, so long as they did not compromise the safety of the men or the mine. Having witnessed European laws in practice, Eckley was an advocate for comparable laws in this country, calling for a well-educated corps of experts to inspect the mines and manufactories to ensure the protection of life and property. In later years, mining foremen would be required by Pennsylvania law to pass an extensive exam, demonstrating not only practical experience but also specific knowledge of the principles of ventilation. Eckley was also aware that mining legislation alone could not prevent careless miners.
As an employer of skilled labor and a trustee of Lehigh University, Eckley gave a great deal of thought to the issue of technical education. In concluding a paper titled, "Mining Legislation," read at the general meeting of the American Social Science Association in 1870, Eckley insisted "upon the importance of establishing schools for master miners, in which anyone who works in the mines could, while supporting himself by his labor, receive sufficient instruction in his business to qualify him to direct intelligently the underground workings of a mine." His exposure to the finest technical institutions of Europe made Eckley keenly aware of the shortcomings in America of giving its students an equivalent education. In order to prevent future mining foremen and superintendents to grow up without a theoretical knowledge of their work, Eckley established the Industrial School for Miners and Mechanics in Drifton. The school opened its doors on May 7, 1879, providing young men employed by Coxe Brothers and Company with an opportunity to educate themselves outside of working hours. This unique opportunity gave the young miners a chance to combine the scientific knowledge of various disciplines, including trigonometry, mechanical drawing, physics, mineralogy and drafting with the experience gained in their daily toil. Classes were held free of charge at night and during idle days in the mines in a two-story building erected by Eckley Coxe, known as Cross Creek Hall.
In addition to comfortably seating 1,000 people and housing a library and reading room for the residents of Drifton, it also furnished classrooms for the eleven students who enrolled in the school during its first year. The school succeeded in delivering a first-class technical education to its students for nearly ten years before a fire completely destroyed the Hall in 1888. Five years later the school reorganized under the name Miners and Mechanics' Institute of Freeland, Pennsylvania, which soon after changed its name to the Mining and Mechanical Institute of Freeland. The school continues to operate today as the MMI Preparatory School and stands as a testimonial to Eckley's achievements in promoting technical education.
Eckley and the Coxe family gave generously to the people of the anthracite fields. They donated estate lands for churches and cemeteries of various denominations, as well as schools, parks and baseball fields. Eckley also established a scholarship prize of $300 for the best student at his mining school, which would continue for the term of four years if the recipient chose to pursue higher education. Eckley made a point, however, not to confuse business with charity and confined his donations predominantly to gifts of opportunity and knowledge. But, as the people of Drifton affirmed during the opening ceremonies for Cross Creek Hall, "For relieving those who have been disabled by accidents, providing for the widows and orphans, visiting our homes in times of sickness, taking an interest in the education and welfare of our children and providing a free library, to promote our intellectual culture you are worthy of the highest praise we can bestow." One of the most deplorable circumstances in the coalfields was the scarcity of adequate hospitals. Nineteenth century anthracite mining was extremely dangerous, with miners facing hazards from explosions, suffocation, cave-ins and floods.
By 1881, Coxe Brothers and Company employed 1,171 people, who endured their share of accidents, despite the sound mining methods initiated by the company. The closest hospital was in Bethlehem, which was over two hours away. To remedy the situation, at least for his own workers, Eckley established the Drifton Hospital on September 1, 1882, for the benefit of Coxe Brothers and Company employees. The building could accommodate thirty-five patients and in its first sixteen months of operation treated eighty-five people. In later years, a state hospital at Hazleton was built for the miners of the Eastern-Middle field. Eckley was an obvious candidate for the Board of Commissioners of the state hospital, an appointment he received in 1891.
The company also maintained an accident fund for its employees. In the event a Coxe Brothers employee died, the fund contributed fifty dollars to the family to defray their funeral expenses. It also provided the widows of employees with three dollars a week for one year, allowing an additional dollar per week for each child less than twelve years of age. In cases where the employees were disabled, men were given five dollars a week until they were able to perform light work.
In all his endeavors, Eckley B. Coxe held himself to a high standard of honor. His standard of personal integrity created unusual circumstances when he was elected to the Pennsylvania State Senate in November 1880. Elected a Democrat from the 26th senatorial district, comprised of parts of Luzerne and Lackawanna counties, he declined to take the oath prescribed by the state constitution, thereby forfeiting the office. In an address to his constituents in January 1881, he explained that he was not able to swear to the fact that all his campaign funds had been contributed as "expressly authorized by law." He further stated, "I have done nothing in this campaign that I am ashamed of, or that was inconsistent with strict honesty." A detailed examination of his accounts shows expenses that were not considered "expressly authorized," but were also not uncommon for most of the political candidates in Pennsylvania. In holding himself to the strict letter of the law, he earned the respect of both Democrats and Republicans alike. The next year Eckley B. Coxe was again elected to the Senate, this time with a majority three times as large as the previous year.
Eckley's personal character made him a model senator and he took advantage of the opportunity to spread his opinions across the entire commonwealth. Belonging to the minority party in the Senate, Eckley was unable to initiate any legislation, but did remain vocal concerning many of the major issues of the day. He was particularly interested in the "Voluntary Trade Tribunal Statute," which dealt with the vexed topic of labor organizations. In addressing the Senate, Eckley argued, "Though not pretending to be a workingman, or in any way his representative, but, on the contrary, a large employer of labor of all kinds, I feel and admit that he has equal rights with me. What he properly demands, and what he will have, is justice. To be satisfied, he must feel that the bargain is fair, and that it has been reached in an honorable way, without any resort to coercion. He cares more for this than a slight addition to or a deduction from his daily pay. Where the workingman does not get his dues, trouble must ensue, and capital must pay its share of the bill, which is often a large one." Eckley made every attempt to treat his men with the respect they demanded. Even so, he was not immune to strikes, which brought his collieries to a halt on several occasions. When demands for increased wages by a joint committee of the Knights of Labor and the Miners' and Laborers' Amalgamated Association brought operations in the anthracite fields to a standstill in 1887, Eckley remained open to hearing the grievances of his men, but like many coal operators, refused to meet with organizations, as he did not believe they represented the best interest of his men. As labor struggled to organize in the latter part of the century, workingmen were as determined to stand by their unions as operators were to ignore them.
This state of affairs resulted in repeated struggles between labor and capital throughout the country, struggles that were especially bitter in the coalfields. When a congressional committee was appointed to investigate the labor troubles in Pennsylvania in 1888, Eckley testified, "It does not make any difference to us whether the men belong to any association or not. I do not care what association they belong to or what politics they have; it is none of my business; but when it came to the question, I was always willing and anxious to deal with my own men, and I expect to always; but I want to deal with the men who are interested to the particular question that I have got to settle." Eckley continued to remain active in the mining profession through his associations with numerous professional organizations, including the American Society of Mechanical Engineers, the American Society of Civil Engineers, the Engineer's Club of Philadelphia, the American Chemical Society, the Society for the Promotion of Engineering Education and the American Association for the Advancement of Science, to name just a few. In 1870, Eckley published a translation of Julias Weisbach's treatise, "A Manual of the Mechanics of Engineering and of the Construction of Machines, with an Introduction to the Calculus." Weisbach was a former professor of Eckley's at the Bergakademie in Freiberg, and an influential voice in the field of mechanics. This capacious volume, used primarily as a textbook, was completed at a monetary loss, but would, however, associate Eckley's name with one of the leading mechanical engineers in the world.
As Eckley continued to advance his own career and the anthracite industry as a whole, he never lost sight of his principal commitment to developing the lands of the Estate of Tench Coxe. In an effort to fully exploit the resources of his family's land, Eckley organized four additional companies in June 1893. The Drifton, Oneida, Tomhicken and Beaver Meadow water companies were organized to supply water to the industries and citizens of Hazle, East Union, Black Creek and Banks Township, respectively. On June 20, 1893, the capital stock of the four water companies, along with the stock of the Cross Creek Coal Company, Coxe Brothers and Company, Incorporated, the Delaware, Susquehanna and Schuylkill Railroad Company, and the Coxe Iron Manufacturing Company were placed into a trust under the control of Eckley B. Coxe, who served as president of them all. The trust was created to secure the continuation of the companies in the case of the death or sale of interest by any of the partners. The ownership of these companies was held in the same interest as that of the firm of Coxe Brothers and Company, being 4/15ths each with Eckley and Alexander Coxe, 3/15ths each vested in Henry B. and Eckley B. Coxe, Jr., and a 1/15th interest with Ezra B. Ely.
With the establishment of the various new Coxe enterprises, the business of the original firm (Coxe Brothers and Company) became limited to the operation of company stores at Fern Glen, Eckley and Drifton. This was no small point, however. By remaining a partnership, the Coxe family was not bound by the corporation laws of Pennsylvania, which prohibited the operation of company stores. But Coxe Brothers and Company stores respected the spirit of the anti-company store legislation. All Coxe employees were paid in cash that they could spend anywhere and not company script, which they would have to spend on overpriced goods at company stores. Eckley instructed his stores to sell goods as cheaply as possible and at no point were store debts deducted from an employee's wages. The various Coxe-owned enterprises remained in Eckley's charge till May 13, 1895, when at the age of 55, Eckley Brinton Coxe died of pneumonia. His death was mourned across the region as the buildings of Drifton were draped in black and Coxe collieries went idle. On the occasion of his funeral, every mine in the region suspended operations as a tribute to their deceased colleague.
Although Eckley was gone, his benevolence lived on through his wife of twenty-six years, Sophia Georgiana (Fisher) Coxe. Sophia undoubtedly served as Eckley's guiding light in his many altruistic endeavors. She was collectively known throughout the region as the "Angel of the Anthracite Fields" and the "Coxe Santa Claus." Sophia earned the latter title by providing the children of the Coxe mining towns with gifts and candy at an annul Christmas Party held in Cross Creek Hall. With the income guaranteed to her in Eckley's will, Sophia embarked on numerous acts of charity, funding additions to the Hazleton State Hospital, White Haven Sanitarium and the Philadelphia Children's Hospital. Sophia also advanced Eckley's work in education as a faithful benefactor of the Mining and Mechanical Institute of Freeland. She endowed the school with a new gymnasium and a trust fund to keep the school operating after her death, which occurred in 1926.
As Eckley's benevolence continued after his death, so too did his mining enterprises. His two surviving brothers, Alexander and Henry Coxe remained active in the business affairs of the Coxe mining companies, as Alfred E. Walter, a business associate, took control of the trust and presidency of the Coxe companies. The trust would subsequently pass to Irving A. Stearns from 1901 to 1905, when the trusteeship was canceled. The mining enterprises continued to expand through the turn of the century under the administration of Alexander B. Coxe. A graduate of the University of Pennsylvania, Alexander had distinguished himself in the Civil War, serving on the staff of Major-General George Meade. After the war, he played a major role in the financial management of Coxe Brothers and Company as the only Coxe partner, other than Eckley, who resided in Drifton. He continued to live near the collieries for nearly forty years.
In March 1900, Alexander initiated a series of business maneuvers to streamline the management of the various Coxe companies. He purchased the entire capital stock of the Coxe Iron Manufacturing Company and the selling agency, Coxe Brothers and Company, Inc. for the Cross Creek Coal Company. Now representing the combined capital of three companies, the Cross Creek Coal Company officially changed its name to Coxe Brothers & Company, Inc. The new company name distinguished only by the replacement of "and" by "&". Days later, the original firm of Coxe Brothers and Company was dissolved by agreement, with the remainder of its property and assets being assigned to the Cross Creek Coal Company for the sum of $300. The business of the firm would be continued by Coxe Brothers & Company, Inc. and the Delaware, Susquehanna & Schuylkill Railroad, both of which were owned in the same interest as the original firm. As both the executor of the Tench Coxe Estate and partner of Coxe Brothers & Company, Inc., Alexander was in a unique situation to further consolidate the management of the Coxe properties. On June 24, 1904, the numerous individual leases from the Estate of Tench Coxe to Coxe Brothers & Company, Inc. were consolidated into one blanket lease. The lease granted exclusive mining rights to the latter on the Drifton, Eckley, Stockton and Beaver Meadow properties, as well as on portions of the Tomhicken, Derringer and Oneida properties. The terms of the lease were agreed to continue until the coal was exhausted from the property or mining operations became unprofitable.
In 1904 Coxe Brothers was operating roughly 30,000 acres of land, although not all of it came from family leases. In addition to owning small portions of land, they still held leases on additional property from the Lehigh Valley Railroad Company, West Buck Mountain Coal Company, Anspach & Stanton, Black Creek Improvement Company and the Central Coal Company. The year 1904 also marked the death of Henry B. Coxe, leaving the sole responsibility of the company and the estate in Alexander's charge. With most of the family leaving the coalfields for homes in Philadelphia and nobody in the family willing to take the reins of the family business, the aging Alexander contemplated giving in to the railroads and selling off the mining operations. The Pennsylvania Railroad approached Alexander with an offer to purchase the entire operation of Coxe Brothers & Company, Inc., in an attempt to secure the valuable freight being produced at Coxe collieries. This freight totaled over one 1,500,000 tons of anthracite with 1,000,000 tons being mined directly from Coxe land. The LVRR, however, was not willing to lose its principal independent coal shipper and made Coxe Brothers a matching offer. Fortunately for the LVRR, Alexander Coxe served on its board of directors and in 1905 agreed to sell the whole of the Coxe mining enterprises to the LVRR.
The sale was completed on October 7, 1905, and included all of the property and assets of Coxe Brothers & Company, Inc. comprising, 1100 miners' houses, real estate in Chicago and Milwaukee, floating equipment in New York harbor, all the mined coal on hand as well as the leasehold rights covered in the 1904 lease. Also included in the sale were the Delaware Susquehanna & Schuylkill Railroad and the four Coxe subsidiary water companies. In return the LVRR paid a total of 18.4 million dollars, $6,400,000 being paid in cash and $12,000,000 in collateral trust four percent bonds, which could be redeemed in semi-annual payments of $500,000. The bonds were issued by the Girard Trust Company, which secured payment with Coxe Brothers & Company, Inc. stock, pledged by the LVRR. These bonds would mature in February 1926 at which time the stock was to be transferred back to the LVRR. The sale had the effect of taking the Coxe family out of the mining industry after forty years of successful operations.
The sale also marked the last major land acquisition by the LVRR, which competed in an industry that by some estimates controlled as much as 78% of the entire anthracite output. Nearly all of the other large independent operators had sold-out years ago, leaving the Coxe family operations as a relic of a day gone by. The family, however, would not forget the employees who gave the better part of their lives in service to the company. The Coxe Relief Fund was created by a resolution of the former stockholders of Coxe Brothers & Company, Inc. on October 31, 1905, and was funded by contributions from the Coxe family. In addition to paying off the sundry debts of the company, the fund provided a pension to numerous Coxe employees. The Coxe family benefited greatly from Alexander Coxe's management of the company. In addition to providing the estates of his former partners with an $18.4 million dollar sale, he secured the Heirs of Tench Coxe a steady income of coal royalties for years to come. The stress and anxiety of such an endeavor, however, had an adverse effect on his health. Just four months after completing the sale to the LVRR, Alexander B. Coxe died.
With all of the original Coxe partners dead, a new generation of Coxe heirs stepped in to manage the affairs of the Estate of Tench Coxe. In January 1906, Henry Brinton Coxe, Jr. and Alexander Brown Coxe, both sons of Henry B. Coxe, became the Estate Agents. The management of the estate's property remained in the hands of agents and attorneys-in-fact for its entire existence, one member of which was always a descendant of Tench Coxe.
Although selling all of its direct interests in mining, the Coxe family retained ownership of the land it leased to Coxe Brothers & Company, Inc., now a subsidiary of the LVRR. Indirectly having control of the leases to the Coxe property, the LVRR subleased the mining rights of the Coxe land to the Lehigh Valley Coal Company, placing Coxe Brothers in the business of preparing coal at the breakers.
For years Federal law had prohibited railroad companies from owning their own coal properties, a law that was easily avoided by placing control of their properties with a coal company whose stock they owned entirely. Laws seeking to put an end to monopolistic trusts were becoming increasingly more stringent, however, placing all of the major rail lines in the anthracite field at risk of prosecution. In June of 1906, the Hepburn Act passed into law. Containing a commodities clause, it explicitly forbade the interstate shipment by railroad companies of any mining product in which they held a direct or indirect interest.
The LVRR became an easy target for the law. The railroad could not readily disguise its ownership of Coxe Brothers & Company, Inc. because it was paying for the purchase with railroad bonds. A decision in 1911, by the District Court of the United States for the Southern District of New York, affirmed that the LVRR was in violation of the Commodities Clause of the Hepburn Act by its stock ownership of both the LVCC and Coxe Brothers & Company, Inc. To evade the clause the Lehigh Valley Coal Sales Company was organized in an attempt to distance the railroad from its mining operations. The sales company purchased Coxe Brothers and Lehigh Valley coal at the breakers and distributed it to the various dealers.
The Lehigh Valley Railroad Company's entanglement with its coal properties remained obvious nonetheless and in March 1914, the Federal Government filed suit against the railroad for trust evasion, charging it with violations of both the Sherman Anti-Trust Act and the Hepburn Act. After six years of litigation, a decision was handed down ordering the dissolution of the Lehigh Valley mining combination. The final decree of the court was handed down in November 1923, outlining the exact steps the court required. The decree called for the creation of a trusteeship that would hold the complete voting power of Coxe Brothers & Company, Inc. stock. The trustee was further ordered not to vote the stock in any way that would bring about a unity of interest or a suppression of competition between the two companies. Under the direction of the Coxe trustee, Coxe Brothers & Company, Inc. went through a series of changes in the operation of their property. In 1929 management of the Coxe properties was turned over to the Jeddo-Highland Coal Company, operated by Donald Markle, son of the highly successful retired anthracite operator, John Markle. The change in management took control of the Coxe Brothers property out of the hands of the LVCC, severing the remaining links with the LVRR. The agreement with Jeddo-Highland had been in place for seven years when, in 1936, Coxe Brothers & Company, Inc. was given direct control of its mining operations, placing them back in the business of mining coal for the first time since the company was sold in 1905.
Management by Coxe Brothers did not prove to be very sound, as strikes repeatedly shut down operations. During a strike in 1938, an operative employed by the company to spy on the men reported, "They say the company is not providing and using props at any place – that no effort is being made to save the roof. They say no coal is being taken which entails the expenditure of anything but the minimum amount of money. This they interpret to mean the abandonment of the company's operations there in the near future is a certainty. This is now the basis for the strike." The poor management of Coxe Brothers under the control of its board of directors, many of whom were directors of the LVRR, did not go unnoticed by the Coxe trustee and in 1940 management of Coxe Brothers & Company, Inc., once again, was turned over to the Jeddo-Highland Coal Company. Management of portions of some properties were also granted to the Gowen Coal Company, Wolf Collieries Company, Pardee Brothers and Company, Inc., Sterrick Creek Coal Company and the Haddock Mining Company.
The year 1940 marked the last year that Coxe Brothers had any direct or indirect control concerning mining, selling or transporting coal from its leased property. The anthracite industry saw peak years of production during World War I, but then began a steady decline from which it would never recover. By the 1940s coal operators were becoming increasingly scarce giving the LVRR an opportunity to regain control of the capital stock of Coxe Brothers & Company, Inc. In 1942 they petitioned the United States Government to end the trusteeship, arguing that Coxe Brothers & Company, Inc. acted strictly as a property agent without any control of the operators' policies. They further argued that 82% of the coal on Coxe Brothers property had been removed since the trusteeship was created and with the decreased market for anthracite coal, finding a buyer of the Coxe Brothers stock would be nearly impossible.
The courts handed down a decision in favor of the railroad and ordered the stock of Coxe Brothers & Company, Inc. returned to the LVRR. The return of Coxe Brothers' stock was authorized by the courts with the explicit requirement that quarterly reports concerning the financial condition and conduct of business be submitted to the office of the Attorney General of the United States. The approval of the Attorney General's office was also required before Coxe Brothers could change the terms or execute any new lease. In its petition to the courts the LVRR alluded to the "short prospective life of Coxe Brothers & Company, Inc." This attitude appears to be confirmed upon the latter's return to LVRR control. A memo from C.E. Hildum, Vice President of the LVRR, in June 1943, stated, "Coxe Bros. presumably could use its cash to continue mining operations, either by its own organization or through management agreements, until its working funds were exhausted, or until its operating leases exceeded the Railroad Company profits from the movement of coal."
The LVRR was once again mining for freight, a practice that ultimately brought about a significant decrease in coal royalties for the Heirs of Tench Coxe. In 1943, Coxe Brothers & Company, Inc. leased over 19,000 acres of land, 79% of which was leased from the Estate of Tench Coxe. The remaining portions were either owned in fee or leased from the Deringer Estate, LVCC or the Estate of Charles S. Coxe. For the next seven years Coxe Brothers did not operate any of its collieries but was still required to obtain the heirs' consent before subleasing to tenants. The Estate Agents, however, were unhappy with the way Coxe Brothers was managing their property. The agents believed that Coxe Brothers & Company, Inc. was mainly interested in obtaining freight for the railroad rather than obtaining the maximum income from the properties.
Coxe Brothers was further criticized for allowing the Haddock Mining Company to operate the Beaver Meadow, Deringer and Tomhicken properties without paying royalties or taxes for a period of nine months. In 1938, an amendment was made to the 1904 lease in which royalties were to be paid to the estate on a profit-sharing basis, with 2/3 of the net income being paid in royalties. The estate was then permitted to employ accountants to examine the records of Coxe Brothers. The accountants found numerous discrepancies in Coxe Brothers' accounts and in February 1949 the Heirs of Tench Coxe filed a lawsuit against Coxe Brothers & Company, Inc. to recover $350,000 due them in royalties. The heirs charged that Coxe Brothers took unauthorized deductions in computing their net income, the basis for establishing royalty payments. The lawsuit, however, was just an example of the animosity that existed between the two interests. It eventually became the clear desire of the Estate Agents to eliminate Coxe Brothers & Company, Inc. as a "middleman" by canceling the terms of the 1904 lease.
In 1950, the Estate Agent, Daniel M. Coxe, called a meeting of the Coxe heirs to discuss the canceling of their lease with Coxe Brothers & Company, Inc. It was agreed by all parties involved that the result of such an action would create considerable savings on overhead and increased royalties to the Estate. As part of the settlement agreement from the lawsuit filed a year earlier the terms of the 1904 lease were canceled. In addition, Coxe Brothers assigned all of its subleases, titles to culm and refuse banks, its fee land, mining equipment, drainage tunnels and miners houses to the Estate of Tench Coxe. Of particular significance in this agreement was the stipulation that all of the maps, leases, surveys, correspondence and records of every nature relating to the property be transferred to the Estate. The ownership of these records were retained by the Estate until 1968 when they were transferred to the Historical Society of Pennsylvania, as a portion of this collection. The courts approved the settlement agreement in July 1950, having the effect of putting Coxe Brothers & Company, Inc. out of business and in line for liquidation. Coxe Brothers was officially dissolved in July of the following year with distribution to its stockholders, the LVRR. The settlement also placed the Coxe family in direct control of its landholdings for the first time in forty-five years.
By 1950, the anthracite industry was a shell of its former self. A deflated market for anthracite led to decreased income for the estate. Under the direction of the agents, new leases were granted to mining operations, including the Jeddo-Highland Coal Company, but finding additional tenants proved to be extremely difficult. Given the state of affairs in the anthracite fields it soon became the clear intention of the Tench Coxe Estate to divest itself of its land holdings.
In 1956, the first major land sale was completed for 2,000 acres, to the Beryllium Corporation of Reading to establish the firm's new Nuclear Division. The land sale trend continued in 1959 with the sale of the Drifton Village and again in 1960 with the sale of Tomhicken. Coal production on estate lands was down to 62,744 tons in 1960 without any hope of future improvements. Facing the prospect that the majority of accessible coal deposits had been exhausted and profitable leases were no longer available, Daniel urged to the heirs to liquidate the real estate of the Estate of Tench Coxe. The large number of individuals, estates and trusts holding an interest in the Tench Coxe Estate, however, made property sales extremely difficult.
With over fifty-seven distributees, representing 108 heirs on two continents, the fractional interests of the estate were getting smaller as the number of heirs multiplied with each generation. To avoid the lengthy task of securing consent from all of the individual family members, the heirs and owners of the Tench Coxe properties executed a trust agreement, which conveyed their authority to sell the family property to a group of trustees, which included Daniel M. Coxe, Eckley B. Coxe, III and Tench C. Coxe, Jr. The trust was organized under the name Tench Coxe Properties Liquidating Trust in December 1961.
Initially, the trust was able to sell only small portions of the property, but nonetheless actively pursued a buyer for the large acreage that remained. The trust liquidated the last remaining portions of the estate lands in 1966, with the sale of 16,400 acres to Butler Enterprises, Inc., owned by the prominent Philadelphia real estate developers, Philip and Nathan Seltzer. Butler Enterprises was drawn to the area due in large part to the efforts of Can-Do, Inc., (Community-Area New Development Organization). This citizen-sponsored organization was established in 1956 with the intention of drawing new industries to the Hazleton region, which Philip Seltzer described as being one of the "great progressive areas of Pennsylvania." Can-Do, Inc. functioned with assistance from the Coxe family, which had a great deal to gain from increasing the vitality of the region.
The assistance was also very much characteristic of the Coxe family's tradition of providing support for the social and economic development of the region. The transfer of title to Butler Enterprises marked the end of an era for the Coxe family, an era spanning over 150 years of direct involvement with the people and geology of the area. An example of this relationship between labor and capital can be seen today at Eckley Miners Village, a historic site representing a nineteenth century company mining town or "patch town." The site is maintained by the Pennsylvania Historical and Museum Commission, on land once owned by the Estate of Tench Coxe. The family's impact will also continue to be felt at MMI Preparatory School, which continues to benefit from contributions from the Heirs of Tench Coxe and the Sophia Coxe Charitable Trust.
Although the Coxe family has long since left the coalfields of Northeastern Pennsylvania, the potential still exists for the Coxes to return to the region, through the auspices of Tench Coxe, Inc. Established in 1968, this company holds the gas and oil rights to roughly 13,000 acres of property included in the sale to Butler Enterprises. Although the prospect of discovering gas and oil may not be substantial, large domes discovered on the property in the 1950's may prove to be valuable storage sites for natural gas surpluses pumped into the Northeast during summer months. The domes are situated at depths of 18,000 feet, which do not make them economically useful to date.
Source
Coxe Family Mining Papers, Background Notes, Historical Society of Pennsylvania, 2001. (last accessed February 28, 2022, http://www2.hsp.org/collections/coxe/findingaid.html)
Related Materials:
Materials at Other Organizations
Historical Society of Pennsylvania
Coxe Family Papers, 1638-1970 (inclusive), 1730-1900 (bulk)
The collection is broken into three major series of papers. They include the Tench Coxe section, 1638, 1776-1824, 1879; the Charles Sidney Coxe, Edward Sidney Coxe, and Alexander Sidney Coxe legal papers section, circ 1810-1879; and Third Party Papers, circa 1722-1815. The Tench Coxe Section is broken down further into four series: Volumes and printed materials; Correspondence and general papers; Essays, addresses and resource material; and Bills and receipts
Coxe Family Mining Papers, 1774-1968
The Coxe family mining papers document the history of what once was the largest independent anthracite coal producer in the United States
The William J. Wilgus Collection, 1915-1916
Documents the valuation conducted by William Wilgus during 1915 and 1916 on land and property either owned or leased by Coxe Brothers and Company, Inc. Coxe Brothers was a company that mined and leased anthracite coal lands in northeastern Pennsylvania.
Provenance:
The collection was donated by Tench Coxe Properties through Daniel M. Coxe, Senior Trustee to the Division of Extractive Industries, National Museum of History and Technology (now the National Museum of American History). The exact date of the acquisition is unknown, but it is presumed to be pre-1978.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents the activities of the United Shoe Machinery Corporation of Beverly, Massachusetts, manufacturers of shoe machinery equipment. The collection consists of engineering records, legal records, research and development records, employee/personnel records, correspondence, company catalogs, product literature, advertising materials, photographs, and moving images.
Scope and Contents:
This collection is among the largest and most complete bodies of business records in the holdings of the Archives Center. The records document in considerable detail the firm's engineering department and research and development efforts in shoe making machinery and in related technical areas, especially during World War II and as it attempted to diversify its activities after the war. There is detailed information, much of it on microfilm, about the leasing of United Shoe Machinery (USM) machines. The records also provide insight into the USM's culture of corporate paternalism, including its athletic and relief associations and its industrial school. The collection is rich in visual materials depicting both the machines made by the firm and the employees and the facilities.
Arrangement:
The collection is arranged into seventeen series.
Series 1: Historical and Background Materials, 1901-1985
Series 2: Executive Records, 1927-1987
Subseries 2.1: United Shoe Machinery, 1927-1975
Subseries 2.2: Emhart Corporation, 1976-1987
Series 3: Correspondence, 1890, 1901-1915
Series 4: Wilson Palmer Files, 1925-1952
Series 5: Research and Development Department Records, 1914-1980
Subseries 5.1: Background, 1947-1974
Subseries 5.2: Financial Information, 1947-1975
Subseries 5.3: Reports, 1962-1973
Subseries 5.4: Facilities, 1947-1975
Subseries 5.5: Personnel, 1942-1979
Subseries 5.6: Labor, 1961-1970
Subseries 5.7: Subject Files, 1943-1977
Subseries 5.8: Project Files, 1914-1968
Subseries 5.9: New Development (ND) Project Files, 1924-1970
Subseries 14.6: Quarter Century Club News, 1977-1987
Subseries 14.7: H.E. Smith & Company Catalogs, 1898-1930
Series 15: Product Literature, 1952-1979
Series 16: Advertising and Marketing Materials, 1902-1981
Series 17: Photographs, 1907-1960s
Subseries 17.1: Employees, 1907-1981
Subseries 17.2: Equipment/Products, 1961-1972
Subseries 17.3: Factories/Buildings, 1920s-1960s
Subseries 17.4: Trade Shows, 1954, 1968-1973
Subseries 17.5: Miscellaneous, undated
Subseries 17.6: Postcards, 1906-1938
Subseries 17.7: Prints from Glass Plate Negatives, undated
Subseries 17.8: Albums, 1915-1950s
Subseries 17.9: Film Negatives, 1956-1958
Subseries 17.10: Glass Plate Negatives, 1915-1923
Series 18: Audio-Visual Materials, 1934-1972
Biographical / Historical:
The United Shoe Machinery Company was formed in 1899 by the consolidation of the most important shoe machinery firms in the industry: Goodyear Shoe Machinery Company; Consolidated McKay Lasting Machine Company; and McKay Shoe Machinery Company. By this merger, conflicting patents were eliminated and patents supplementing each other were brought under United control to permit their prompt combination in a single machine or process. To ensure efficiency, the new company also continued the practice previously followed by its constituent firms of renting machinery that it manufactured instead of selling it. The authorized capital of the new company was twenty five million dollars. After the 1899 merger, United grew quite rapidly. In 1903, it began construction of a new factory in Beverly, Massachusetts about thirty-five miles from Boston. At its peak, this company employed 9,000 workers and produced eighty-five percent of all shoemaking machines in the United States. By 1910, it had an eighty percent share of the shoe machinery market with assets reaching forty million dollars, and it had acquired control of branch companies in foreign countries.
In 1911, the first of three civil anti-trust suits was brought against United by the United States government. It charged that the 1899 merger had restrained trade and violated the Sherman Act. The Massachusetts District Court ruled that the 1899 merger was not an attempt to restrain trade, only an attempt to promote efficiency. The court also said that the five companies that were merged to form United were not competitive with each other. The government appealed to the Supreme Court, which only affirmed the District Court's verdict.
In 1917, the United Shoe Machinery Corporation, incorporated in 1905, absorbed the United Shoe Machinery Company. The United Shoe Machinery Corporation had its headquarters in Boston and its main manufacturing plant in Beverly, Massachusetts.
The second government suit was brought against United Shoe in 1915. The government claimed that United Shoe's leasing system restricted the shoe manufacturer to exclusive use of United Shoe's products and that it was a violation of the newly enacted Clayton Act. The Massachusetts District Court ruled in favor of the government. The Supreme Court, hearing United Shoe's appeal case, only affirmed the District Court's ruling. In 1923, United modified its leasing policy.
The last government suit against United was filed in 1947 and charged United with monopolizing the trade, manufacture, and distribution of shoe machinery from 1923 to 1947. During this period, United had bought all shares, assets, and patents of twenty one companies that dealt in the shoe machinery manufacture. The court ruled that United had clearly violated the Sherman Act, and United was forced to modify its leasing policies and restrict its purchases of other shoe machinery businesses and its acquisition of patents. In 1968, the United Shoe Machinery Corporation changed its name to USM Corporation. In 1976, United Shoe Machinery Company merged with Emhart Industries and produced the modern-day Emhart Corporation.
In 1989, in order to resist a two billion dollar takeover attempt by a New York investment group (which included oil heir Gordon P. Getty), Emhart merged with Black & Decker Corporation. The merged company operates from Black & Decker's headquarters in Towson, Maryland. The company headquarters in Farmington, Connecticut, were closed in June 1989.
Related Materials:
Materials at Other Organizations
Lynn Historical Society & Museum, Lynn, Massachusetts
Small volumes and pamphlets of shoe and shoe-related industry businesses in Lynn, Massachusetts, including miscellaneous articles and histories on the shoe industry in Lynn, manuals, catalogs, broadsides, patents, handbooks, patterns, price lists, brochures, and legal materials. Businesses represented include Beaudry Machine Company, Beckman Machine Company, Bresnahan Shoe Machinery Company, George W. Emerson & Company, Hamel Shoe Machinery Company, Gregory & Read Co., David Knox & Sons Machinery Company, Krippendorf Kalculator Company (manufacturers of a mechanical device to compute pattern values), Peerless Machinery Company, Quarmby & Hilliker, Machine Builders, Swain, Fuller Manufacturing Company, W.J. Young Machinery Company, and George J. Kelly, Inc. (maker of shoe polish).
United Shoe Machinery Company Records, 1915-1974
Materials assembled by Edward F. McCarthy, director of USM research, including notebooks, diagrams, manuals, brochures, catalogs, code sheets, flow charts, price lists, handbooks, lectures, directories, lexicons, catalogs of other firms, personal notebooks on shoe construction (1927-1931), factory visits to other shoe companies, and production of leading manufacturers (1939-1960), and floor directory of the plant; ledgers listing machines shipped and returned from the Lynn and Puerto Rico plants (nine volumes, 1935-1974); and machine development materials, including patents, chiefly those of Edward Quinn.
Peabody Essex Museum (PEM) Salem, Massachusetts
An accession in 1987 of institutional archives, includes publications, photographs, advertisements, lectures, scrapbook of shoes made for United Shoe Machinery Corporation of Beverly, Massachusetts, shoes from which are in the collection of the Peabody Essex Museum (87020).
The United Shoe and Machinery Company Collection contains a large quantity of the company's patents, most of which pertain to the production and manufacture of shoes. Additionally there are patents for golf balls, nail guns, and magnetic closures. The majority of the remaining materials are Quarter Century Club documents ranging from financial and membership records, to pictures and other ephemera. The remainder of the collection consists of miscellaneous objects including sample knives and knife parts from the Booth Brothers Company.
University of Connecticut, Dodd Center
Emhart Corporation Records, undated, 1883-1989
Emhart Corporation was a multinational company located in Farmington, Connecticut. Prior to its 1989 merger with Black & Decker, Emhart operated in over one hundred countries with a worldwide work force of 30,000 employees. Emhart's products included machines for the manufacture of glass bottles and shoes; filling, sealing and packaging machinery; security systems; electronics; chemical products; metal fasteners; rubber processing equipment; and consumer and do-it-yourself products. Brand name products included True Temper® hardware and sporting goods, and Price Pfister® plumbing fixtures. Emhart's domestic roots went back to the American Hardware Company, founded in New Britain, Connecticut, in 1902.
Beverly Public Schools (Beverly, Massachusetts)
Beverly Public Schools/Beverly trade school records, 1909-1995
Materials relating to the establishment and operation of the Beverly trade schools, including trustee minutes, annual reports, curriculum journals, correspondence, photographs, programs and ephemera, and calendars.
Cornell University, Division of Rare and Manuscript Collections
[United Shoe Machinery Company, of New Jersey, et al. court proceedings], 1911-1917
United Shoe buildings and properties
The Cummings Properties now owns and leases "the Shoe."
Separated Materials:
Materials at National Museum of American History
The Division of Work and Industry holds artifacts related to the United Shoe Machinery Corporation. Some artifacts include a drafting table (1989.0259.349), tool chest (1989.0259.348), and molds for shoes, shoe heels, shoe welts, threads, needles, awls, and show wax.
Provenance:
The collection was donated by United Shoe Machinery Corporation, through Kevin Cochrane on November 20, 1987.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view materials in cold storage and audio visual materials. Using cold room materials requires a three hour waiting period, reference copies do not exist for audio visual materials. Arrangements must be made with the Archives Center staff two weeks prior to a scheduled research visit. Contact the Archives Center at 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection documents the design, testing, production and promotion of the first zero-emission electric car produced by a major car company, the General Motors EV1. The materials include photographs, promotional booklets and marketing, press coverage, and publications, as well as design details and specifications, describing the process by which this ambitious and controversial vehicle was produced and released to the public in the mid- to late 1990s. This collection would be of interest to researchers in the areas of innovative design, automobile marketing, environmental initiatives, and the automotive industry.
Scope and Contents:
This collection contains materials relating to General Motors's development, promotion, and production of the EV1, the first commercially-available zero-emission electric vehicle, between 1990 and 2005. Included are design diagrams, photographs, and internal communication, but the vast majority of items are publicity materials such as press releases, newspaper and magazine coverage, and promotional material for auto shows.
Due to the nature of the donation (twenty-three separate donors from the original EV1 design team) there is some duplication of materials throughout the collection, though efforts were made to keep duplicates to a minimum.
Arrangement:
This collection is arranged into six series.
Series 1: Design, Testing, and Production Materials, 1991-1997
Series 2: Event Photographs, 1993-1994, 2000
Series 3: Press Coverage Materials,1991-2005
Series 4: Product Promotion Materials, 1990-2002
Series 5: Publications,1994, 1996-1999
Series 6: Post-Production Materials, 1999, 2002, 2004-2005
Biographical / Historical:
The General Motors EV1 is considered one of the most technologically advanced vehicles produced in the twentieth century and was the most energy-efficient car in the world at the time of its premiere. Manufactured for the consumer market by GM in 1997, EV1 featured many engineering innovations in aerodynamics, electric drive systems, electronic controls, and hydraulic braking, and was propelled by a rechargeable lead-acid battery pack, producing zero emissions. It was issued twenty-three patents for its advanced features, as well as winning several awards and competitions, including the electric vehicle world land speed record in 1994.
In early 1990, partly based on a boast by departing president of GM Roger Smith that electric vehicle technology was a reality, the state of California mandated that the major auto makers produce two percent of their vehicles emissions-free by 1998. Between 1990, when the barely-functional prototype car Impact debuted at the Los Angeles Auto Show, and 1994, when a fleet of fifty Impacts were premiered across the nation in the prEView Drive Program, a team of engineers worked on design, manufacture, and proof of concept vehicles that would eventually develop into the EV1: the first zero-emissions car to be released to consumers. The car's components were manufactured in several stages and locations: the assembly plant was in the Craft Centre in Lansing, Michigan; the motors were produced by Delco Remy in Anderson, Indiana; the battery pack, consisting of thirty-two 10-volt lead-acid batteries was produced by Delco Remy at their plant in Muncie, Indiana; and the power inverter and magnetic battery charger were constructed by Hughes Aircraft in Torrence, California.The finished car emitted zero pollutants, could accelerate from 0-60 mph in eight seconds, and had a range of eighty miles between charges. During 1995, the manufacturing process was refined, and the EV1 was announced in 1996 at both the Los Angeles and Detroit Auto Shows. The following year it became available to consumers through the Saturn division of GM marketing. However, due to concerns about parts and maintenance for the life of the car, GM only offered it on three-year lease programs, never for sale outright.
Though the EV1 did relatively well in the California and Arizona markets its first year, the 1999 EV1 Generation II showed a significant decline in consumer interest. The lease-only option was not appealing to many, and the limited range of the car, combined with a lack of publicly available charging stations, was a significant deterrent. Despite initial plans to expand the fleet of EVs by producing an S10 pickup truck with the new technology, and enthusiastic support from EV1's small but loyal customer base, GM stopped production on EVs altogether before the year 2000. When the last lease ran out in 2003, the fleet was recalled into storage, and except for a few that were donated to museums and universities for engineering programs and design study, the remaining EV1 vehicles were crushed and recycled in 2005.
The legacy of the EV1 remains in most of the hybrid fuel-electric vehicles and fuel-cell technology produced in the twenty-first century. It vaulted General Motors into the lead for development of advanced technology vehicles, beginning the long and ongoing effort to reduce US dependence on foreign oil as well as addressing the environmental issues caused by gasoline-powered engines.
Related Materials:
Related artifacts were donated to the Division of Work and Industry. See accession 2005.0061 and 2006.031-.034.
Provenance:
Collection donated in 2006 by Jill Banaszynski, General Motors Corporation; Patrick M. Bouchard, General Motors Corporation; Loran D. Brooks; Dan Brouns; Linda Ludek Brouns; Ray Buttacavoli; Laurel Castiglione, General Motors Corporation; Dennis H. Davis, General Motors Corporation; Robert E. DeGrandchamp; James N. Ellis; Hesham Ezzat, Marty M. Freedman, General Motors Corporation; Jamie Grover, Saturn Corporation; Steve M. Kunder, General Motors Corporation; Michael Kutcher, General Motors Corporation; Linda J. Lamar, General Motors Corporation; Kuen Leung, General Motors Corporation; Thomas M. Lobkovich; Joanne Mabrey, General Motors Corporation; Joseph F. Mercurio, General Motors Corporation; William L. Shepard, General Motors Corporation; Steven Tarnowsky; Lance Turner, General Motors Corporation.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Exhibition Collectors Historical Organization Search this
Names:
New York World's Fair (1939-1940 : New York, N.Y.) Search this
Extent:
130 Cubic feet (417 boxes, 25 map-folders)
Type:
Collection descriptions
Archival materials
Souvenirs
Photographs
Pamphlets
Guidebooks
Exhibition posters--1930-1940
Diaries
Ephemera
Film transparencies
Motion picture film
Posters
Place:
Flushing Meadows Park (New York, N.Y.)
New York (N.Y.)
Date:
1835-2000, undated
Summary:
Collection documents the 1939 New York World's Fair in Flushing Meadows, New York. Also includes material relating to other fairs, the Exhibition Collectors Historical Organization (ECHO), New York City tourism and The Walt Disney Company.
Scope and Contents:
Collection primarily documents the conception, planning, construction, management, and operations of the 1939 New York World's Fair located in Flushing Meadows, New York. Materials provide historical context and cultural significance as recorded in publications, artwork, photographs, ephemera, postcards, maps, plans, exhibitor's literature, souvenirs, and motion picture film. Most of the materials were primarily created for people who attended the fair. Some of the materials include scrapbooks created by fair visitors to document their experiences. There is a significant amount of material relating to other fairs, New York tourism, the Exhibition Collectors Historical Organization (ECHO) and the World's Fair Collector's Society. Other forms of entertainment such as festivals, the Olympic games, and Disney World are also found among these materials. There is little information relating to Edward Orth's personal and professional life as a city planner. The collection is arranged into eleven series.
Arrangement:
The collection is arranged into eleven series.
Series 1, Edward J. Orth Personal Papers, 1915-1989, undated
Subseries 1.1, Correspondence, 1939-1989
Subseries 1.2, Other Materials, 1915-1989, undated
Series 2, Exhibition Collectors Historical Organization (ECHO) and World's Fair Collector's Society, Incorporated Records, 1942-1990, undated
Subseries 2.1, General Information, 1960-1988, undated
Subseries 2.2, Correspondence, 1942-1990, undated
Subseries 2.3, Classified and Wanted Advertisements, 1956-1988, undated
Edward Joseph Orth grew up with a strong interest in history, particularly the history of the 1939 New York World's Fair. Orth's visit to the fair as a twelve-year-old boy led to a life-long passion of collecting. At the time of his death, he had amassed enough materials to fill two homes in California. Orth also collected materials from several other fairs. In addition, he saved some of the records of the Exhibition Collectors Historical Organization (ECHO) and the World's Fair Collector's Society.
Orth was born April 19, 1927, to Andrew Joseph Orth and Florence Minnie Gordon Orth in Glendale, New York. In the 1930s, the Orth family lived in several locations in New York including Ridgewood, Brooklyn, Glendale, and Queens. The home that made the most impact in young Orth's life came in 1935 when the family moved to St. Albans, Queens seven miles from Flushing Meadow Park, the future site of the 1939 fair. Sadly in 1939 there were several deaths in the family including three grandparents. The severe loss of life limited family social activities but a drive by the future site of the fair provided Orth a glimpse of the Trylon and Perisphere. He would later remark that the sight appeared to be magic. In the summer of 1939, he went to the fair with his classmates from Public School 136. The next summer Orth and his father purchased a 10-admission ticket from an elementary school in Hollis, Queens, New York. He saved every souvenir and any information he could find about the fair. He filled scrapbooks with images from newspapers and postcards from the Curt Teich and Manhattan Postcard companies. When his family moved from an apartment to a house, he acquired a fair bench which was kept in the backyard.
In 1941, Orth attended Newton High School in Elmhurst, and Queens, New York. The high school offered a college preparatory program with heavy emphasis on mathematics, science, mechanical drawing, and workshop courses. Orth's education and training combined with the knowledge he gained from motion picture films viewed at the fair, including Thomas Edison's "The City of Light," Ford Motor Company's "Road of Tomorrow," "Democracy," and General Motors' "Futurama" provided the foundation and inspiration for a career in architecture and landscaping. He ultimately became a city planner for the state of California. By 1943, Orth was exploring used magazine and bookstores in New York City to acquire more fair materials before enlisting in the United States Army in 1945. Upon his discharge he resumed buying and trading fair postcards. From 1948-1953, Orth attended the University of California and the University of Connecticut where he studied architecture and landscape design. During these years he posted advertisements in various publications in his continued pursue for fair materials.
In March 1953, Mr. Orth moved to Los Angeles, California. There he formed lasting friendships with other collectors. By 1967, Orth and several of his closest friends including Peter Warner, Oscar Hengstler, David Oats, Larry Zim, and Ernest Weidhaas conceived the idea of a fair collector's organization. By the summer of 1968, the group had formally created the Exhibition Collectors Historical Organization (ECHO).
As time passed Orth became increasing concerned about the welfare of his collection. He wanted it to go to a museum rather than be sold in parts. In his will he stipulated that the collection would be given to the Smithsonian Institution upon his death. Jon Zackman, former Smithsonian employee, interviewed Orth's brother George and fair collector Peter Warner. Orth and Warner corresponded and traded objects over many years. Mr. Orth primarily covered the west coast area while Peter Warner was his east coast counterpart. Edward Orth died on September 6,1989 in Los Angeles, California at the age of sixty-two.
Related Materials:
Materials in the Archives Center
New York World's Fair Collection, NMAH.AC.0134
Landor Design Collection, NMAH.AC.0500
Warshaw Collection of Business Americana, Subject Category, World Expos, NMAH.AC.0060
Larry Zim World's Fair Collection, NMAH.AC.0519
Alice R. Hillis World's Fair Film, NMAH.AC.0531
Borden Company 1939 New York World's Fair Collection, NMAH.AC.1063
Memories of the New York World's Fair, NMAH.AC.0592
Archives Center World Expositions Collection, NMAH.AC.0825
Daniel H. Meyerson World's Fair Collection, NMAH.AC.0745
Division of Community Life World's Fairs Collection, NMAH.AC.1132
Princeton University Posters Collection, NMAH.AC.0433
Smithsonian Speech Synthesis History Project, NMAH.AC.0417
Messmore and Damon Company Records, NMAH.AC.0846
Thomas Norrell Railroad Collection, NMAH.AC.1174
William L. Bird Holidays on Display Collection, NMAH.AC.1288
Wurlitzer Company Records, NMAH.AC.0469
Victor A. Blenkle Postcard Collection, NMAH.AC.0200
Materials at Other Organizations
New York Public Library The New York World's Fair 1939 and 1940 Incorporated Records, 1935-1945, MssCol 2233.
New York City 1939 World's Fair architectural drawings, circa 1935. Museum of the City of New York. Museum of the City of New York.
New York City 1939 World's Fair Collection, 1939-1940. Museum of the City of New York. New York World's Fair 1939/40 Collection. Queens Museum.
1939 New York World's Fair Postcards, Identifier: 1972-320, Audiovisual Collections Repository, Hagley Museum & Library
Separated Materials:
Materials at the National Museum of American History
Artifacts from the collection include several thousand souvenirs and examples of memorabilia commemorating the fair to include buttons and badges, ceramics, glassware, clothing, costume jewelry, coins and medals, commemorative spoons and flatware, toys and games, and philatelic material which are all part of the Division of Home and Community Life's holdings (now Division of Cultural and Community Life).
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Viewing film portion of collection requires special appointment, please inquire. Do not use when original materials are available on reference video or audio tapes.
Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Exhibitions -- 1930-1940 -- New York (State) -- New York Search this
The Formica Collection consists of textual files, photographs, slides, negatives, drawings, blueprints, posters, advertisements, product brochures, newsletters, and informational pamphlets documenting the history of the Formica Corporation and the use of Formica brand plastic laminate.
Scope and Contents:
The Formica Collection, 1913-2003, consists of textual files, photographs, photo slides, drawings, blueprints, posters, advertisements, product brochures, informational pamphlets, and research notes documenting the history of the Formica Corporation and the use of Formica brand plastic laminate.
Arrangement:
The collection is arranged into ten series.
Series 1: Corporate Records, 1920-1992, 2003
Subseries 1.1: Annual reports, 1949, 1966, 1988
Subseries 1.2: Correspondence and company identity, 1920-1988
Subseries 1.3: Corporation histories and timelines, 1949-1991, undated
Subseries 1.4: Newspaper clippings and articles, 1934-2003
Subseries 1.5: Awards, 1940s-1987
Subseries 1.6: Patent information, 1925-1994
Subseries 1.7: Photographs, 1927-1966
Series 2: Personnel Records, 1943-1992
Series 3: Newsletters, Magazines, and Press Releases, 1942-1990
Subseries 3.1: Newsletters, 1942-1988
Subseries 3.2: Press releases, 1973-1990
Series 4: Product Information, 1948-1994
Series 5: Advertising and sales materials, 1913-2000
Subseries 5.1: Advertising materials, 1913-2000
Subseries 5.2: Sales materials, 1922-1993
Series 6: Subject Files, circa 1945, 1955-1991, 2002
Series 7: Exhibits, 1981-1994
Series 8: Grace Jeffers Research Materials, 1987-1997
Series 9: Audio Visual Materials, 1982-1995, undated
Series 10: Martin A. Jeffers Materials, 1963-1999
Subseries 10.1: Background Materials, 1965-1999
Subseries 10.2: Employee Benefits, 1963-1998
Subseries 10.3: Product Information, [1959?]-1997
Subseries 10.4: Advertising and Sales Records, 1987-1999
Biographical / Historical:
Since its founding in 1913, the history of the Formica Company has been marked by a spirit of innovation and entrepreneurship. The history begins with the discovery of Formica by two men who envisioned the plastic laminate as breakthrough insulation for motors. Later, Formica became a ubiquitous surfacing material used by artists and architects of post-modern design. The various applications of the plastic laminate during the twentieth century give it a prominent role in the history of plastics, American consumerism, and American popular culture.
The Formica Company was the brainchild of Herbert A. Faber and Daniel J. O'Conor, who met in 1907 while both were working at Westinghouse in East Pittsburgh, Pennsylvania. O'Conor, head of the process section in the Research Engineering Department, had been experimenting with resins, cloth, paper, and a wide array of solvents in an effort to perfect a process for making rigid laminate sheets from Kraft paper and liquid Bakelite. O'Conor produced the first laminate sheet at Westinghouse by winding and coating paper on a mandrel, slitting the resulting tube, and flattening it on a press. The finished product was a laminated sheet with the chemical and electrical properties of Bakelite that were cut into various shapes and sizes. O'Conor applied for a patent on February 1, 1913, but it was not issued until November 12, 1918 (US Patent 1,284,432). Since the research was done on behalf of Westinghouse, the company was assigned the patent, and O'Conor was given one dollar, the customary amount that Westinghouse paid for the rights to employees' inventions.
Herbert Faber, Technical Sales Manager of insulating materials, was excited about O'Conor's discovery. Faber saw limitless possibilities for the new material. However, he quickly became frustrated by Westinghouse's policy limiting the sale of the laminate to its licensed distributors. After failing to persuade Westinghouse to form a division to manufacture and market the new material, Faber and O'Conor created their own company. On May 2, 1913, the first Formica plant opened in Cincinnati, Ohio. On October 15, 1913, the business incorporated as the Formica Insulation Company with Faber as president and treasurer and O'Conor as vice-president and secretary. The company began producing insulation parts used in place of or "for mica," the costly mineral that had been used in electrical insulation.
Like most new companies, Formica had modest beginnings. Faber and O'Conor faced the challenge of looking for investors who would let them maintain control over the company. Finally, they met J. G. Tomluin, a lawyer and banker from Walton, Kentucky, who invested $7,500 for a one-third share in the Formica Company. Renting a small space in downtown Cincinnati, Faber and O'Conor began work. The company's equipment list consisted of a 35-horsepower boiler, a small gas stove, and a variety of homemade hand screw presses. By September 1913, Tomluin had brought in two more partners, David Wallace and John L. Vest. With the added capital, O'Conor, Faber, and Formica's eighteen employees began producing automobile insulation parts for Bell Electric Motor, Allis Chalmers, and Northwest Electric.
Initially, the Formica Company only made insulation rings and tubes for motors. However, by July 4, 1914, the company obtained its first press and began to produce flat laminate sheets made from Redmenol resin. Business gradually grew, and by 1917 sales totaled $75,000. Fueled by World War I, Formica's business expanded to making radio parts, aircraft pulleys, and timing gears for the burgeoning motor industry. In the years that followed, Formica products were in high demand as laminate plastics replaced older materials in washers, vacuum cleaners, and refrigerators. By 1919, the Formica Company required larger facilities and purchased a factory in Cincinnati.
During this time, patent battles and legal suits emerged to challenge Formica's success. On June 11, 1919, Westinghouse sued Formica for patent infringement on its laminated gears; Formica won. Later that year, Westinghouse brought two new lawsuits against Formica. The first was for a patent infringement on the production of tubes, rods, and molded parts; the second was over an infringement based on a 1913 patent assigned to Westinghouse through O'Conor. Formica prevailed in both suits.
Legal battles did not deter the company. Having to defend itself against a giant corporation gave Formica a reputation as a scrappy contender. Finally, Faber and O'Conor made a quantum leap in 1927, when the company was granted a U.S. patent for a phenolic laminate utilizing lithographed wood grains of light color, forming an opaque barrier sheet which blocks out the dark interior of the laminate. In 1931, the company received two more patents for the preparation of the first all paper based laminate and for the addition of a layer of aluminum foil between the core and the surface, making the laminate cigarette-proof. These patents would allow Formica to move from a company dealing primarily with industrial material to the highly visible arena of consumer goods.
In 1937, Faber had a severe heart attack which limited his activity within the company. O'Conor continued as president, encouraging new product lines, including Realwood, as a laminate with genuine wood veneer mounted on a paper lamination with a heat-reactive binder. With the introduction of Realwood and its derivatives, manufacturers started using Formica laminate for tabletops, desks, and dinette sets. By the early forties, sales of Formica laminate were over 15 million dollars. The final recipe for decorative laminate was perfected in 1938, when melamine resins were introduced. Melamine was clear, extremely hard, and resistant to stains, heat, light, less expensive than phenolic resins. It also made possible laminates of colored papers and patterns.
Due to World War II, Formica postponed the manufacturing of decorative laminate sheets. Instead, the company made a variety of war-time products ranging from airplane propellers to bomb buster tubes.
The post-World War II building boom fueled the decorative laminate market and ushered in what would come to be known as the golden age for Formica. The company, anticipating the demand for laminate, acquired a giant press capable of producing sheets measuring thirty by ninety-six inches for kitchen countertops. Between 1947 and 1950, more than 2 million new homes were designed with Formica brand laminate for kitchens and bathrooms.
Formica's advertising campaigns, initially aimed at industry, were transformed to speak to the new decorative needs of consumer society, in particular the American housewife. Formica hired design consultants, Brooks Stevens, and, later, Raymond Loewy who launched extensive advertising campaigns. Advertising themes of durability, cleanliness, efficiency, and beauty abound in promotional material of this time. Advertisers promised that the plastic laminate, known as "the wipe clean wonder," was resistant to dirt, juices, jams, alcohol stains, and cigarette burns. Atomic patterns and space-age colors, including Moonglo, Skylark, and Sequina, were introduced in homes, schools, offices, hospitals, diners, and restaurants across America.
The post-war period was also marked by expansion, specifically with the establishment of Formica's first international markets. In 1947, Formica signed a licensing agreement with the British firm the De La Rue Company of London for the exclusive manufacture and marketing of decorative laminates outside North America, and in South America and the Pacific Basin. In 1948, Formica changed its name from the Formica Insulation Company to the Formica Company. In 1951, Formica responded to growing consumer demand by opening a million square foot plant in Evendale, Ohio, devoted to the exclusive production of decorative sheet material. In 1956, the Formica Company became the Formica Corporation, a subsidiary of American Cyanamid Company. A year later, the international subsidiaries that Formica formed with De La Rue Company of London were replaced by a joint company called Formica International Limited.
The plastic laminate was not merely confined to tabletops and dinette sets. Formica laminate was used for skis, globes, and murals. Moreover, well-known artists and architects used the decorative laminate for modernist furniture and Art Deco interiors. In 1960, Formica's Research and Development Design Center was established, adjacent to the Evendale plant, to develop uses for existing laminate products. In 1966, the company
opened the Sierra Plant near Sacramento, California. Such corporate expansion enabled Formica to market its laminates beyond the traditional role as a countertop surface material.
In 1974, Formica established its Design Advisory Board (DAB), a group of leading designers and architects. DAB introduced new colors and patterns of laminate that gained popularity among artists and interior designers in the 1980s. In 1981, DAB introduced the Color Grid, a systematic organization of Formica laminate arranged by neutrals and chromatics. The Color Grid was described as the first and only logically arranged collection of color in the laminate industry. DAB also developed the Design Concepts Collection of premium solid and patterned laminates to serve the needs of contemporary interior designers.
In the 1980s and 1990s, the corporation continued to produce laminates for interior designers, artists, and architects. In 1982, Formica introduced COLORCORE, the first solid-color laminate. Due to its relatively seamless appearance, COLORCORE was adopted by artists for use in furniture, jewelry, and interior design. The introduction of COLORCORE also marked the emergence of a wide variety of design exhibitions and competitions sponsored by the Formica Corporation. In 1985, Formica Corporation became independent and privately held. Formica continues to be one of the leading laminate producers in the world with factories in the United States, England, France, Spain, Canada, and Taiwan.
For additional information on the history of the Formica Corporation, see:
DiNoto, Andrea. Art Plastic: Designed for Living. New York: Abbeville Press, 1985.
Fenichell, Stephen. Plastic: The Making of a Synthetic Century. New York: Harper/Collins, 1996.
Jeffers Grace. 1998. Machine Made Natural: The Decorative Products of the Formica Corporation, 1947-1962. Master's thesis. Bard Graduate Center for Studies in the Decorative Arts.
Lewin, Susan Grant, ed. Formica & Design: From Counter Top to High Art. New York: Rizzoli, 1991.
Related Materials:
Materials at the Archives Center
Leo Baekeland Papers, 1881-1968 (NMAH.AC.0005)
DuPont Nylon Collection, 1939-1977 (NMAH.AC.0007)
J. Harry DuBois Collection on the History of Plastics, circa 1900-1975 (NMAH.AC.0008)
Earl Tupper Papers, circa 1914-1982 (NMAH.AC.0470)
The Division of Medicine and Science holds artifacts related to this collection. See accession # 1997.0319 and #1997.3133.
Provenance:
This collection was assembled by Grace Jeffers, historian of material culture, primarily from materials given to her by Susan Lewin, Head of Formica's New York design and publicity office when the office closed in 1995. The collection was donated to the Archives Center by Grace Jeffers in September 1996.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center, National Museum of American History Search this
Extent:
120 Posters (14 map-folders)
Type:
Collection descriptions
Archival materials
Posters
Date:
1917-1998, undated
Summary:
An artificial collection of posters on various subjects, at present organized according to donor and/or subject. Examples of contents include motion picture posters and propaganda posters.
Scope and Contents note:
An artificial collection of posters on various subjects from various sources, including curatorial units, the public, and SI staff. Series one consists of miscellaneous posters, typically acquired one or two at a time. The remaining series contain posters acquired from individual sources, usually all relating to one topic. Detailed cataloging information for many of these posters can be found following this finding aid. This collection is augmented periodically by new acquisitions.
The movie posters, all except two from the 1990s, represent a wide range of popular films, including both adult and children's films, live action and animated, and studio and independently made films.
Arrangement:
Collections divided into four series.
Series 1: Miscellaneous Posters, 1917-1990
Series 2: World War One Posters, 1917-1919
Series 3: Motion Pictures Posters, 1963-2016
Series 4: Soviet Propaganda Posters, 1959-1960
Biographical / Historical:
Motion pictures have been exhibited in the United States since debuting at the Columbian Exposition in 1893. The public=s love affair with Athe movies@ has never waned. Beginning with silent films with simple plots the motion picture industry has grown into a multi-billion dollar industry where the small simple film costs millions of dollars and a great portion of a motion picture budget is designated for advertising. Movie posters have been an integral marketing tool for the motion picture from its inception. Movie posters attempt to capture the essence of the film in one clear defining image and image that will hopefully remain in the consumers mind. Early movie posters boasted original artwork with bright colors and bold lettering. Beginning in the 1950s, movie posters began to use actual photographs from the movie itself as the primary artwork for the movie poster. In the latter 20th century almost all movie posters were photographic in nature. With the expansion of motion pictures into the home video market from the early 1980s onward, movie posters became not only a marketing tool for the movie theatre but for the video store as well.
Provenance:
Collection donated by Nelse L. Greenway, July 6, 2001, and Martha Rosen, May 29, 2002.
Restrictions:
Unrestricted research access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection documents Binney & Smith, Inc. creators and manufacturers of Crayola crayons. Includes documentation on 20th century advertising, commercial packaging, commercial imagery, and retail merchandising: newsletters, annual reports, research and development records, color charts, advertising materials, and product information, including catalogs and price lists.
Scope and Contents:
The Binney & Smith Inc. Records, document twentieth century advertising, commercial packaging, commercial imagery, and retail merchandising. They are a major source for research on American consumer culture. This collection is divided into thirteen (13) series.
Series 1:Historical Background, 1956-1994 contains documentation on the corporate history of Binney & Smith, and general background on how crayons are made. The Story of the Rainbow (editions 1947, 1956, and 1961) provide corporate historical highglights and a history of the company. See also Series 5: Newsletters and Publications, 1948-1955 for information about the company.
Series 2: Executive Records, 1897-1995, consists of annual and corporate reports, by-laws, minutes, correspondence, annual reports, stockholder materials and the attempted merger of Binney & Smith by Cheeseborough-Ponds in the early 1970s and the Kellogg Co., ca. 1979.
Series 3: Financial, Sales, and Marketing Records, 1902-1990, consists primarily of sales information and statistics for crayons and other products. The correspondence, 1913-1931, includes documentation on monthly sales with explanations and analysis. Binney & Smith created comparative data on a yearly basis for products and salesmen. The salesmen data, 1919-1932, contains the amount of sales, expenses, percentages, time periods, and increases and decreases in business. Specific salesmen are cited in reports. All of the sales information should be consulted as there is considerable overlap.
Series 4: Employee/Personnel Records, 1917-1993, contains payroll rate books, employee reports and miscellaneous documentation. The payroll rate books include the names of employees and the rate at which they were paid per hour. In some instances it is noted if the employee left the company.
Series 5: Newsletters and Publications, 1948-1995, include newsletters and other publications produced by Binney & Smith, Inc. Arranged alphabetically, this series contains publications intended for both internal distribution such as the Rainbow Insider and external distribution such as the Art Educationist and Drawing Teacher. This series provides valuable information on the history of the company, how it operates, the types of products produced, and the employees. The Art Educationist, formerly known as the Drawing Teacher, which began publication in 1926, was a publication for art teachers that promoted the value of art in schools. It contains editorials, comments from teachers, and suggested art activities.
Series 6: Research and Development Records, 1905-1987, includes a wide variety of materials documenting the Research and Development Department. The bulk of the materials include crayon formulas. Other formulas for products such as chalk exist.
Series 7: Advertising and Marketing Records, 1918-1998, contains several subseries with the bulk of the material being documentation on labeling and packaging. The advertising accounts are arranged chronologically and then within each year, alphabetically by the name of the journal or magazine in which Binney & Smith advertised. The cards provide the name, address, date of contract, date of expiration, space allotted, rate, subject of the ad, and remarks if applicable. Information on distribution and "specials" is available for some years. The promotional materials consist of licensing information, press kits, and printed literature, particularly Promotional Plans which describe the details of each promotion offered for each product along with suggestions for merchandising activities.
Series 8: Catalogs, 1916-1995, and Series 9: Price Lists, 1916-1995, are arranged alphabetically by division within Binney & Smith, Inc. Both series provide documentation on the types of products available to the consumer and costs associated with each product.
Series 10: Product Information, 1918-1995, consists of printed literature on a variety of products produced by Binney & Smith, Inc. The series is arranged alphabetically. The product inventories, 1920-1925, are arranged by product number in sequential order. There are three distinct inventories--those arranged by product number (#1-#7026); those arranged alpha-numerically (#04-#04Y); and those arranged alphabetically.
Series 11: Competitors, 1918-1992, contains published catalogs and advertising of crayon competitors. There is a scrapbook of competitors advertising contains correspondence, product information, advertisements, and newspaper clippings for the American Crayon Co., Art Crayon Co., Botts Mfg., Eberhard Faber Co., Ferst Brothers, Joseph Dixon Crucible Co., Milton-Bradley Co., and National Crayon Co.
Series 12: Photographs and Scrapbooks, circa 1900s-1997, includes several subseries documenting buildings and office spaces,displays, employees and machinery, products, portraits, photo albums, and oversized. The oversized photographs contain some panoramic shots of Binney & Smith company "annual outings." The photograph albums consist of several albums including the Middletown Township Workshop, 1952, an art workshop sponsored by Binney & Smith, Inc. Three albums contain photographs of various construction and expansion projects from the 1960s to 1975. Of note is the photo album containing photographs and newspaper clippings from the 1959 California Pacific Crayon Company fire. Also, there are Binney & Smith company albums, 1949-1976, that document a variety of activities within the company. Each album was photographed by W. H. Milliken, Jr., and specified the location, date, and number of photographs in the album. The albums cover topics such as art shows, trade shows, suppers, dinner parties, office shots, employee anniversaries, and retirement parties. The scrapbooks span the years 1962-1975, and contain both newspaper clippings and some black and white photographs documenting various company activities and its employees.
Series 13: Audio-Visual Materials, circa 1980s-1998, contain two 1/2" VHS tapes documenting the 40th anniversary of the Crayola 64 box and Silly Putty.
Arrangement:
Series 1: Historical Background
Series 2: Executive Records, 1897-1995
Series 3: Financial, Sales, and Marketing Records, 1902-1990
Series 4: Employee/Personnel Records, 1917-1993
Series 5: Newsletters and Publications, 1948-1995
Series 6: Research and Development Records, 1905-1987
Series 7: Advertising and Promotional Records, 1918-1998
Series 8: Catalogs, 1916-1995
Series 9: Price Lists, 1916-1925
Series 10: Product Information, 1918-1925
Series 11: Competitors, 1918-1992
Series 12: Photographs and Scrapbooks, circa 1900s-1997
Series 13: Audiovisual Materials, circa 1980-1998.
Series 1: Historical Background, 1956-1990s
Series 2: Executive Records, 1897-1995
Series 3: Financial, Sales and Marketing Records, 1902-1990
Series 4: Employee and Personnel Records, 1917-1993
Series 5: Newsletters and Publications, 1948-1995
Series 6: Research and Development Records, 1905-1987
Series 7: Advertising and Promotional Records, 1918-1998
Series 8: Catalogs, 1916-1995
Series 9: Price Lists, 1916-1995
Series 10: Product Information, 1918-1995
Series 11: Competitors, 1918-1992
Series 12: Photographs and Scrapbooks, circa 1900s-1997
Series 13: Audio-Visual Materials, circa 1980-1998
Biographical / Historical:
In 1864, Joseph W. Binney (1836-1898), began a small chemical works in Peekskill, New York. He ground and packaged hardwood charcoal and manufactured small quantities of lamp black from whale oil. In 1880, he opened a New York City office taking on his nephew, C. Harold Smith (1860-1931) as a salesman. Later, Joseph Binney's son, Edwin Binney (1866-1934), joined the business. The organization was known as the Peekskill Chemical Co. Joseph W. Binney retired and in May 1885, Edwin Binney and C. Harold Smith formed a partnership, Binney & Smith. Their early products included red oxide pigment used in barn paint and carbon for black tires. In 1900, the company began producing slate school pencils in its Easton, Pennsylvania mill. With the assistance of John Ketchum, the owner of a talc mine in North Carolina, Binney began combining old slate waste with cement and the talc supplied by Ketchum to produce slate pencils. Two years later, Binney & Smith introduced their white dustless blackboard chalk, "Au-Du-Septic" and in 1903, the company produced a box of eight crayons, which sold for a nickel. The word "Crayola" coined by Edwin Binney's wife, Alice, comes from "craie" the French word for chalk, and "ola," from oleaginous, meaning oily or pertaining to oil. Binney & Smith's best known product is Crayola crayons. However, its product line now includes: tempera, washable, and fabric paints, Liquitex acrylic paints, Magic Marker, chalk, clay, and Jazzy fashion and craft accessories. Binney & Smith acquired Silly Putty in 1977 and in 1984, became a subsidiary of Hallmark Cards, Inc. Products are still manufactured in Easton, Pennsylvania (world headquarters), as well as Mexico, and Indonesia and are available in twelve languages. In 2007, the company changed its name to Crayola LLC.
Separated Materials:
Artifacts were donated to the National Museum of American History, Division of Cultural History (now Division of Cultural and Community Life) on November 18, 1997 and March 15, 1998. The artifacts consist of more than 150 objects, including 79 boxes of Crayola crayons from the 1900s to 1998; 24 boxes of chalk from the 1890s to 1998, 18 art kits; 10 sets of EDU-CARDS from the 1960s and 1970s; and 10 packages of Silly Putty from the 1950s to the 1990s.
Provenance:
This collection was donated to the National Museum of American History, Archives Center on November 18, 1997, by Binney & Smith through Patrick Morris. Additional materials were donated in March 1998, by Binney & Smith through Tracey Muldoon Moran and in February 2000 through Stacy Gabrielle.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Field notes, manuscripts, photographs, booking contracts, correspondence, personal papers, newspaper clippings, magazine articles, interviews, and other research materials primarily relating to the history of American blues music. Collection documents the lives of significant blues musicians Robert Johnson, Blind Lemon Jefferson, Lightnin' Hopkins, and Mance Lipscomb; insight into the life, writings, and research practices of Robert "Mack" McCormick; and the business side of recording and selling the blues.
Scope and Contents:
The collection documents the life, writings, research practices, and business activities of blues scholar Robert "Mack" Burton McCormick who came to serve as a leading authority on the genre. Personal papers include diaries, curriculum vitae, biographical sketches, school papers, employment documents, correspondence, financial records, and an interview transcript. McCormick's writings consist of published magazine and journal articles, plays, essays, television scripts, short stories, and album liner notes. There are complete unpublished manuscripts, drafts with notes and research materials, and ideas for future work. McCormick's research practices and subjects of interest are documented in correspondence, field notes, annotated maps, newspaper clippings, magazine articles, city directories, interviews, photographic prints, negatives, slides, and contact sheets. American blues, Texas blues, and the music of significant blues artists, who McCormick served as an agent and manager for, dominated his extensive research efforts. In addition, the collection documents the recording, distribution and sale, and identification of consumer markets for American music in correspondence, contracts, agreements, music journals, publicity and promotional materials, music manuscripts, and interviews.
Throughout the collection preservation measures were performed to ensure long term use of the materials. Newspaper clippings were photocopied, and the originals were discarded. Audio cassette tapes have been reformatted and the digital copies will soon be available for research use.
Arrangement:
Collection is arranged into fifteen series.
Series 1: Photographic Negatives, Photographs and Slides, 1959-1998, undated
Subseries 1.1: Photographic Negatives and Contact Sheets, 1967-1977, undated
Subseries 1.2: Photographs, 1959-1998, undated
Subseries 1.3: Photographs, Texas Blues (TB), 1961-1964, undated
Subseries 2.11: Business Records, 1941-2006, undated
Series 3: Project Files, 1960-2003, undated
Subseries 3.1: Library of Congress, 1960-1964
Subseries 3.2: Newport Folk Festival, 1965-1969
Subseries 3.3: Hemisfair, 1968
Subseries 3.4: Smithsonian Institution, Festival of American Folklife 1966-1980, undated
Subseries 3.5: Other Blues Project, 2001-2003, undated
Series 4: Manuscripts and Writings, 1952-2015, undated
Subseries 4.1: Almost A Savage Joy, 1959-1980
Subseries 4.2: Another Fine Mess, 1981-1987, undated
Subseries 4.3: Blues: A New Look, 1965-1984, undated
Subseries 4.4: Blues Odyssey, 1971, undated
Subseries 4.5: Death and Tragedy, 1975-1980, undated
Subseries 4.6: Down in Texas Blues, undated
Subseries 4.7: Folk Songs of Men, 1952-1977, undated
Subseries 4.8: Hang Down Your Head Tom Dooley, 1958-1976, undated
Subseries 4.9: Henry Thomas, 1975-2002, undated
Subseries 4.10: Ira, George, Edward, and Lee, 1994, undated
Subseries 4.11: The Magic Room, 1961-1962, undated
Subseries 4.12: Origin of Blues, 1991-2004, undated
Subseries 4.13: Snake in the Belly, 1956-1957, undated
Subseries 4.14: Wiley, 1957-1984, undated
Subseries 4.15: Articles, Ideas and Drafts, 1961-2004, undated
Series 5: Artist Files, 1880-2010, undated
Series 6: Texas Blues Research, 1858-2011, undated
Subseries 6.1: Texas Blues Research, 1910-2010, undated
Subseries 6.2: Lead Files, 1962-1980, undated
Subseries 6.3: Trip Notes, 1960-1989, undated
Subseries 6.4: Song Histories, 1920-1982, undated
Subseries 6.5: Music, 1928-2011, undated
Subseries 6.6: Record Catalogs, 1963-2006, undated
Subseries 6.7: Maps, 1958-1989, undated
Series 7: Robert Johnson, 1910-2015, undated
Subseries 7.1: Research Materials, 1910-2015, undated
Subseries 7.2: Who Killed Robert Johnson Manuscript, 1955-2015, undated
Series 8: Office Files, 1938-2000, undated
Series 9: Correspondence, 1959-2015, undated
Series 10: Organizations, Groups and Buffs, 1961-2003, undated
Series 11: Festivals and Living Museums, 1960-2003, undated
Series 12: Music Journals, 1971-2006, undated
Series 13: Subject Files, 1896-2015, undated
Series 14: People Files, 1928-2014, undated
Series 15: Audio Cassette Tapes and Digital Files, 1941-2007, undated
Biographical / Historical:
Robert Burton "Mack" McCormick (August 3, 1930-November 18, 2015) was a self-taught folklorist who spent a lifetime researching, collecting, and writing about vernacular music in the United States. Most of his work focused on the blues and other musical traditions of Black, brown, and white communities living throughout Texas, Arkansas, Louisiana, Mississippi, and Alabama. After experiencing a difficult, transient childhood and eventually dropping out of high school, McCormick settled in Houston, Texas and began to work a series of odd jobs while relentlessly pursuing his goal of becoming a successful writer. Although researching and writing about music came to occupy most of his time, he also pursued passions as a screenwriter and novelist. The volume of historical research and personal interviews he conducted from the 1950s through the early 1970s is remarkable, and his published writings during this period about music and the musicians he doggedly studied were lauded by his peers as among the best in the field. Along the way he worked for a time as a manager for the careers of the Texas songsters Sam "Lightnin'" Hopkins and Mance Lipscomb, and briefly ran his own record label. He made hundreds of hours of field recordings with musicians living throughout the South. He collaborated with colleagues such as Chris Strachwitz, founder of Arhoolie Records, and Paul Oliver, with whom McCormick spent over a decade researching and writing a manuscript on the history of Texas Blues. Beginning in the late 1960s, he was contracted by the Smithsonian Institution as a field worker for its annual Festival of American Folklife, and around the same time began researching the life of blues legend Robert Johnson for a manuscript that McCormick wrote and re-wrote but failed to publish in his lifetime.
McCormick's research, along with his personal archive, became the stuff of legend among fellow blues researchers and enthusiasts, particularly after his publishing output dwindled in the 1970s. He lived with a bipolar disorder that drew him into bouts of depression and paranoia. He came to distrust many of those colleagues working most closely with him, and sometimes shared untrue information to throw them off the trail of his research discoveries. He also "borrowed" heirloom photographs from the family members and descendants of blues artists and, in several cases documented in this collection, he refused to return them. Overcome with challenges that lay both within and without his control, he came to describe the massive archive in his Houston, Texas home as "the monster," and spent his final decades attempting with little success to publish his writings.
Related Materials:
National Museum of American History, Smithsonian Institution
W. C. Handy Collection, NMAH.AC.0132
Sam DeVincent Collection of Illustrated American Sheet Music, Series 3, African American Music, NMAH.AC.0300
Sam DeVincent Collection of Illustrated American Sheet Music, Series 16: Country, Western, and Folk Music, NMAH.AC.0300
Duke Ellington Collection, NMAH.AC.0301
Frank Driggs Collection of Duke Ellington Photographic Reference Prints, NMAH.AC.0389
Program in African American Culture Collection, NMAH.AC.0408
Ruth Ellington Collection of Duke Ellington Materials, NMAH.AC.0415
Alan Strauber Photoprints, 1990-1994, 1999, NMAH.AC.0517
Jonas Bernholm Rhythm and Blues Collection, NMAH.AC.0551
Ray McKinley Music and Ephemera, NMAH.AC.0635
Bluestime Power Hour Videotapes, NMAH.AC.0657
Edward and Gaye Collection of Duke Ellington Materials, NMAH.AC.0704
Bill Holman Collection, NMAH.AC.0733
Andrew Homzy Collection of Duke Ellington Stock Arrangements, NMAH.AC.0740
Harry Warren Papers, NMAH.AC.0750
Benny Carter Collection, NMAH.AC.0757
W. Royal Stokes Collection of Music Photoprints and Interviews, NMAH.AC.0766
Fletcher and Horace Henderson Collection, NMAH.AC.0797
Smithsonian Jazz Oral History Program Collection, NMAH.AC.0808
William Russo Music and Personal Papers, NMAH.AC.0845
Milt Gabler Papers, NMAH.AC.0849
Leonard and Mary Gaskin Papers, NMAH.AC.0900
Bobby Tucker Papers, NMAH.AC.1141
Floyd Levin Jazz Reference Collection, NMAH.AC1222
Duncan Schiedt Jazz Collection, NMAH.AC1323
Maceo Jefferson Papers, NMAH.AC1370
Jazz and Big Band Collection, 1927-1966, NMAH.AC.1388
Nick Reynolds Kingston Trio Papers, NMAH.AC.1472
McIntire Family Hawaiian Entertainers Collection, NMAH.AC.1511
Native Peoples Musicians and Music Collection, NMAH.AC.1512
Ralph Rinzler Folklife Archives and Collections, Smithsonian Center for Folklife and Cultural Heritage
Arhoolie Business Records and Audio Recordings, 1960-2016, CFCH.ARHO
Moses and Frances Asch Collection, 1926-1986, CFCH.ASCH
National Museum of American History's Division of Culture and the Arts
Artifacts acquired as part of the collection include:
Washburn style G guitar, serial number 46472, Accession number 2019.0234.01.
Set of quills (or panpipes) made and played by blues artist Joe Patterson. Accession number 2019.0234.02.
Smithsonian Center for Folklife and Cultural Heritage, Ralph Rinzler Folklife Archives and Collections
Audio recordings acquired as part of the collection are listed in The Guide to the Mack McCormick Audio Tapes Collection prepared by Jeff Place, 2020-2022.
Provenance:
Collection donated by Susannah Nix to the Archives Center in 2019.
Restrictions:
Collection is open for research. Access to original materials in boxes 76-80 is prohibited. Researchers must use digital copies.
Additional materials have been removed from public access pending investigation under the Smithsonian Institution's Ethical Returns and Shared Stewardship Policy.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This series consists of 16mm films, 3/4" videotape cassettes, 35mm film elements, and 1/2" VHS videotape cassettes. The bulk of the series is 16mm film.
Employee Training films includes films from the 1920s to the 1940s depicting how Western Union wanted its telegraph operators to do their jobs, how to work accurately and efficiently in order to maintain speed of operation, detailed operation of complex telegraphic equipment, and more recent sales and customer service employee incentive films.
Public Relations/Promotional Films, circa 1929-1980s, includes consumer awareness segments from NBC's "Today" show and WNBC-TV in New York featuring Betty Furness reporting on Mailgram, Telegram, and Money Transfer; and numerous films and videos which emphasize Western Union's wide variety of services, its modernity, and ability to keep up with the changing communications field. Heavily featured are films from the 1970s and 1980s on Westar, the first telecommunications satellite (launched in 1974), and its influence on Western Union service. Several films and videos depict early facsimile machines in the 1940s and 1950s, and two films depict underwater cable laying operations.
Television Commercials, circa 1974-1991, emphasize the ease of use of the company's services, the firms modernity and competitive edge in the telecommunications market; the return of the singing telegram in the 1980s; videoconferencing; satellite communications; and several recent Spanish language commercials.
Acquired Films, circa 1946-1989, includes several videotape copies of the 20th Century Fox production of WESTERN UNION [1941], films produced outside Western Union using Western Union footage or mention Western Union or its products, and depictions of various aspects of the history of telegraphy.
Films Documenting Corporate Activities, circa 1928-1994, contains films made at the building site of Western Union's old New York headquarters during construction; videotapes of various company executives addressing employees on the company's financial situation, restructuring plans, and consequences of the AT&T divestiture in the 1980s; short compilation videos looking back nostalgically at the history of Western Union through archival photographs and footage; films depicting office operations; and a parody of Gone with the Wind about the corporate buyout of Western Union in 1994.
The microfilm contains selected reels for Board of Directors Meetings, Executive Committee Minutes, and Subsidiaries. See Series 3: Executive Records, 1848-1987 for additional materials regarding these executive functions.
Arrangement:
The series is arranged in six subseries:
1. Employee Training Films, 1925-circa 1980s
2. Public Relations/Promotional Films, ca.1929-1993
3. Television Commercials, circa 1974-1991
4. Acquired Films, circa 1946-1989
5. Films Documenting Corporate Activities, circa 1928-1994
6. Microfilm, undated
Collection Restrictions:
Collection is open for research but Series 11 and films are stored off-site. Special arrangements must be made to view some of the audiovisual materials. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Western Union Telegraph Company Records, Archives Center, National Museum of American History
Archival materials relating to Diamond's career as an industrial designer, including various client files (especially Libbey Glass) containing photographs, designs, sketches, and other papers; articles by and about Diamond; magazines; awards; and a scrapbook.
Arrangement:
The collection is divided into eight series.
Series 1: Client Files, 1945-1966
Series 2: Libbey Glass, 1946-1984
Series 3: Shaker Furniture and Clothing, undated
Series 4: Articles, 1945-1983
Series 5; Scrapbook, 1937-1946
Series 6: Presentations and Awards, 1951-1994
Series 7: Japan (1957 and 1968) and Israel (1973)
Series 8: Photographs, 1964-1967
Biographical / Historical:
Freda Diamond's work shaped the tastes of many Americans in the middle of the twentieth century. Diamond was born in New York City in 1905. She graduated from Cooper Union, a renowned institution of design, and then studied in Europe. As an industrial designer, Diamond's area of expertise focused largely on the home, influencing the tastes of the average American housewife. Her ability to predict consumer demands through market research was an important factor in the success of her designs. In 1942, Libbey Glass, a division of Owens-Illinois, commissioned Diamond (at her own prompting) to make a survey of consumer tastes. The resulting award-winning designs sold many companies on the idea of researching consumer preferences before manufacturing a product. Her opinion was so respected that in 1945 she was appointed to a manufacturing rehabilitation committee sent to Italy. Diamond's role was to educate Italian craftsmen on what to manufacture for the American mass market. In 1957 and 1968 she made similar trips to Japan. She died in 1998.
Provenance:
The collection was donated to the division of Ceramics and Glass, NMAH by Freda Diamond in June of 1997.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Stevenson, Adlai E. (Adlai Ewing), 1900-1965 Search this
Extent:
3.5 Cubic feet (7 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Advertisements
Photograph albums
Catalogs
Clippings
Magazines (periodicals)
Playbills
Sheet music
Photographs
Posters
Videocassettes
Reports
Packaging
Cartoons (humorous images)
Books
Drawings
Place:
New York (N.Y.) -- Food industry
Date:
1920s-1987
Summary:
This collection consists of ephemeral materials gathered by Sally L. Steinberg while she was researching her 1987 publication, The Donut Book: The origins, history, literature, lore, taste, etiquette, traditions, techniques, varieties, mathematics, mythology, commerce, philosophy, cuisine, and glory of the donut.
Scope and Contents:
This collection consists of ephemeral materials gathered by Sally L. Steinberg while she was researching her 1987 publication, The Donut Book: The origins, history, literature, lore, taste, etiquette, traditions, techniques, varieties, mathematics, mythology, commerce, philosophy, cuisine, and glory of the donut. Photographs comprise the bulk of the collection. These depict doughnut making machines, early doughnut packaging, doughnut shops and doughnut production, doughnut promotional activities (many of them sponsored by DCA), celebrities and entertainment figures with doughnuts, and the role of doughnuts in the military. Other ephemeral materials featuring doughnuts include advertisements, posters, newsclippings, music, examples of doughnut packaging, toys, and artwork. Also included are several publications that feature doughnuts, notably such children's classics as Curious George Learns the Alphabet, Who Needs Donuts?, and Homer Price, as well as a copy of Ms. Levitt's book.
Materials relating to the history of the Doughnut Corporation of America include a 1947 memo entitled "History of Mayflower Operations, 1933 1944"; pages and clippings from the company's in house magazines, The Doughnut Magazine, 1931 1936, and DCA News, 1945 1947 (most of which are not in their entirety, since Ms. Steinberg seperated them for the production of her book); a script of the "DCA Merchandising Story"; inter office correspondence from 1947; a 1961 DCA Study of the Donut Market; and a 1973 prospectus for DCA Food Industries, Inc. Also included is a store display figure of "Danny Donut," the symbol of Mayflower Doughnuts. In addition, the collection contains 1980 and 1981 Annual Reports from Dunkin' Donuts, Inc., a sample degree from their "Dunkin' Donuts University," and a large training poster for employees. Also included are in house publications relating to other donut companies, including Krispy Kreme and Winchell, the predecessor of Denny's.
Biographical / Historical:
Sally Levitt Steinberg describes herself as a "doughnut princess," since her grandfather, Adolph Levitt, was America's original "doughnut king." Levitt's family had emigrated to the United States from Russia when he was eight and settled in Milwaukee. In 1920, he moved to New York City, where he invested in a bakery in Harlem. He soon realized that there was a strong consumer demand for doughnuts, sparked by veterans of World War One who fondly remembered those cooked by Salvation Army girls in the trenches in France. Levitt, with a flair for showmanship, placed a kettle in the bakery's window and began to fry doughnuts in it. This attracted crowds of customers, who enjoyed watching the process, smelling the aroma, and eating the doughnuts. Soon, doughnut production could not keep up with the customers' demands.
In consultation with an engineer, Levitt soon developed and patented an automatic doughnut making machine, which he then placed in the bakery's window. The result was the creation of the modern doughnut industry in America. In 1920, Levitt founded the Doughnut Machine Company to make and sell the machine across the country and to sell doughnuts under the tradename of "Mayflower." Soon after, the company began preparing and selling standardized mixes for use in the machine, and began to acquire bakeries in which its products could be made. In 1931, the company opened the first Mayflower doughnut shop at 45th and Broadway in New York City; ultimately, 18 shops were opened across the country the first retail doughnut chain.
The company, which changed its name to the Doughnut Corporation of America, dominated the doughnut industry. Its operations were characterized by a large scale approach, incorporating a full range of product and equipment systems unique in the food industry. As consumers demanded a wider variety of doughnuts from glazed to jelly filled the company developed and manufactured the necessary machinery, prepared the ingredients, and marketed the products. The company diversified its product line in the 1940s to produce pancake mixes and waffle mixes and machinery, including Downyflake Food products. The company is still in operation as DCA Food Industries, Inc.
Materials in the Archives Center:
Materials at the Archives Center, National Museum of American History
The Doughnut Machine Company Scrapbooks (AC #662) contains two scrapbooks documenting the company=s advertising and marketing campaigns, ca. 1928.
The Industry on Parade Film Collection (AC #507) contains a 1956 film (reel #273) about the Doughnut Corporation of America.
The Earl S. Tupper Papers (AC #470) contain a number of World War One photographic postcards that show Salvation Army doughnut girls.
The Warshaw Collection of Business Americana (AC #60) contains four boxes of material on "bakers and baking."
The N W Ayer Collection (AC #59) contains advertising proofsheets for several bakeries.
Provenance:
Collection donated by Sally L. Steinberg, December 12, 1991, 1993, and 2009.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
