Exhibition Collectors Historical Organization Search this
Names:
New York World's Fair (1939-1940 : New York, N.Y.) Search this
Extent:
130 Cubic feet (417 boxes, 25 map-folders)
Type:
Collection descriptions
Archival materials
Souvenirs
Photographs
Pamphlets
Guidebooks
Exhibition posters--1930-1940
Diaries
Ephemera
Film transparencies
Motion picture film
Posters
Place:
Flushing Meadows Park (New York, N.Y.)
New York (N.Y.)
Date:
1835-2000, undated
Summary:
Collection documents the 1939 New York World's Fair in Flushing Meadows, New York. Also includes material relating to other fairs, the Exhibition Collectors Historical Organization (ECHO), New York City tourism and The Walt Disney Company.
Scope and Contents:
Collection primarily documents the conception, planning, construction, management, and operations of the 1939 New York World's Fair located in Flushing Meadows, New York. Materials provide historical context and cultural significance as recorded in publications, artwork, photographs, ephemera, postcards, maps, plans, exhibitor's literature, souvenirs, and motion picture film. Most of the materials were primarily created for people who attended the fair. Some of the materials include scrapbooks created by fair visitors to document their experiences. There is a significant amount of material relating to other fairs, New York tourism, the Exhibition Collectors Historical Organization (ECHO) and the World's Fair Collector's Society. Other forms of entertainment such as festivals, the Olympic games, and Disney World are also found among these materials. There is little information relating to Edward Orth's personal and professional life as a city planner. The collection is arranged into eleven series.
Arrangement:
The collection is arranged into eleven series.
Series 1, Edward J. Orth Personal Papers, 1915-1989, undated
Subseries 1.1, Correspondence, 1939-1989
Subseries 1.2, Other Materials, 1915-1989, undated
Series 2, Exhibition Collectors Historical Organization (ECHO) and World's Fair Collector's Society, Incorporated Records, 1942-1990, undated
Subseries 2.1, General Information, 1960-1988, undated
Subseries 2.2, Correspondence, 1942-1990, undated
Subseries 2.3, Classified and Wanted Advertisements, 1956-1988, undated
Edward Joseph Orth grew up with a strong interest in history, particularly the history of the 1939 New York World's Fair. Orth's visit to the fair as a twelve-year-old boy led to a life-long passion of collecting. At the time of his death, he had amassed enough materials to fill two homes in California. Orth also collected materials from several other fairs. In addition, he saved some of the records of the Exhibition Collectors Historical Organization (ECHO) and the World's Fair Collector's Society.
Orth was born April 19, 1927, to Andrew Joseph Orth and Florence Minnie Gordon Orth in Glendale, New York. In the 1930s, the Orth family lived in several locations in New York including Ridgewood, Brooklyn, Glendale, and Queens. The home that made the most impact in young Orth's life came in 1935 when the family moved to St. Albans, Queens seven miles from Flushing Meadow Park, the future site of the 1939 fair. Sadly in 1939 there were several deaths in the family including three grandparents. The severe loss of life limited family social activities but a drive by the future site of the fair provided Orth a glimpse of the Trylon and Perisphere. He would later remark that the sight appeared to be magic. In the summer of 1939, he went to the fair with his classmates from Public School 136. The next summer Orth and his father purchased a 10-admission ticket from an elementary school in Hollis, Queens, New York. He saved every souvenir and any information he could find about the fair. He filled scrapbooks with images from newspapers and postcards from the Curt Teich and Manhattan Postcard companies. When his family moved from an apartment to a house, he acquired a fair bench which was kept in the backyard.
In 1941, Orth attended Newton High School in Elmhurst, and Queens, New York. The high school offered a college preparatory program with heavy emphasis on mathematics, science, mechanical drawing, and workshop courses. Orth's education and training combined with the knowledge he gained from motion picture films viewed at the fair, including Thomas Edison's "The City of Light," Ford Motor Company's "Road of Tomorrow," "Democracy," and General Motors' "Futurama" provided the foundation and inspiration for a career in architecture and landscaping. He ultimately became a city planner for the state of California. By 1943, Orth was exploring used magazine and bookstores in New York City to acquire more fair materials before enlisting in the United States Army in 1945. Upon his discharge he resumed buying and trading fair postcards. From 1948-1953, Orth attended the University of California and the University of Connecticut where he studied architecture and landscape design. During these years he posted advertisements in various publications in his continued pursue for fair materials.
In March 1953, Mr. Orth moved to Los Angeles, California. There he formed lasting friendships with other collectors. By 1967, Orth and several of his closest friends including Peter Warner, Oscar Hengstler, David Oats, Larry Zim, and Ernest Weidhaas conceived the idea of a fair collector's organization. By the summer of 1968, the group had formally created the Exhibition Collectors Historical Organization (ECHO).
As time passed Orth became increasing concerned about the welfare of his collection. He wanted it to go to a museum rather than be sold in parts. In his will he stipulated that the collection would be given to the Smithsonian Institution upon his death. Jon Zackman, former Smithsonian employee, interviewed Orth's brother George and fair collector Peter Warner. Orth and Warner corresponded and traded objects over many years. Mr. Orth primarily covered the west coast area while Peter Warner was his east coast counterpart. Edward Orth died on September 6,1989 in Los Angeles, California at the age of sixty-two.
Related Materials:
Materials in the Archives Center
New York World's Fair Collection, NMAH.AC.0134
Landor Design Collection, NMAH.AC.0500
Warshaw Collection of Business Americana, Subject Category, World Expos, NMAH.AC.0060
Larry Zim World's Fair Collection, NMAH.AC.0519
Alice R. Hillis World's Fair Film, NMAH.AC.0531
Borden Company 1939 New York World's Fair Collection, NMAH.AC.1063
Memories of the New York World's Fair, NMAH.AC.0592
Archives Center World Expositions Collection, NMAH.AC.0825
Daniel H. Meyerson World's Fair Collection, NMAH.AC.0745
Division of Community Life World's Fairs Collection, NMAH.AC.1132
Princeton University Posters Collection, NMAH.AC.0433
Smithsonian Speech Synthesis History Project, NMAH.AC.0417
Messmore and Damon Company Records, NMAH.AC.0846
Thomas Norrell Railroad Collection, NMAH.AC.1174
William L. Bird Holidays on Display Collection, NMAH.AC.1288
Wurlitzer Company Records, NMAH.AC.0469
Victor A. Blenkle Postcard Collection, NMAH.AC.0200
Materials at Other Organizations
New York Public Library The New York World's Fair 1939 and 1940 Incorporated Records, 1935-1945, MssCol 2233.
New York City 1939 World's Fair architectural drawings, circa 1935. Museum of the City of New York. Museum of the City of New York.
New York City 1939 World's Fair Collection, 1939-1940. Museum of the City of New York. New York World's Fair 1939/40 Collection. Queens Museum.
1939 New York World's Fair Postcards, Identifier: 1972-320, Audiovisual Collections Repository, Hagley Museum & Library
Separated Materials:
Materials at the National Museum of American History
Artifacts from the collection include several thousand souvenirs and examples of memorabilia commemorating the fair to include buttons and badges, ceramics, glassware, clothing, costume jewelry, coins and medals, commemorative spoons and flatware, toys and games, and philatelic material which are all part of the Division of Home and Community Life's holdings (now Division of Cultural and Community Life).
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Viewing film portion of collection requires special appointment, please inquire. Do not use when original materials are available on reference video or audio tapes.
Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Exhibitions -- 1930-1940 -- New York (State) -- New York Search this
National Museum of American History (U.S.). Division of History of Technology Search this
National Museum of American History (U.S.). Division of Mechanical and Civil Engineering Search this
Extent:
270 Cubic feet (233 boxes, 850 oversize folders)
Type:
Collection descriptions
Archival materials
Linen tracings
Paper flimsies
Business records
Design drawings
Blueprints
Patents
Specifications
Reports
Photograph albums
Photographs
Trade literature
Date:
1784-2004, undated
bulk 1915-1930
Summary:
The engineering firm that became Lockwood Greene was founded by David Whitman, a mill engineer, in 1832. Amos D. Lockwood, a consultant, succeeded Whitman and entered a partnership with Stephen Greene in 1882. The firm specialized in industrial engineering and construction; they designed and built a wide variety of structures and work environments worldwide over the next century. Lockwood Greene was acquired by CH2M HILL in December, 2003. Before its acquisition by CH2MHILL it was reportedly the oldest industrial engineering, construction, and professional services firm in the United States.
Scope and Contents:
The Lockwood Greene records are a comprehensive range of documents related to the appraisal, building, construction, design, evaluation, and engineering of facilities for a variety of clients. The material covers the entire period of industrialization of the United States, and, provides a thorough record of the textile industry, both in New England and the South. Some of the textile mills are documented with unusual completeness, showing water and steam power layouts, factory village plans, and landscaping schedules. A broad range of other building typologies is also covered, including projects with public or retail functions, such as early automobile showrooms, hospitals, apartments and private dwellings, churches, and schools.
In-depth study of the company's earliest history is hampered by a scarcity of records, many of which were lost in the great fire that destroyed Boston's city center in 1872. Nevertheless, graphic and textual evidence does exist within the collection that illuminates these early projects, in addition to the fabric of surviving buildings. The Lockwood Greene records document several commissions that the firm would return to again and again over the course of many decades as clients requested plant additions, upgrades to mechanical and operating systems, and other substantive changes. Researchers are encouraged to examine the blueprints, elevations, and plans for these later additions in order to find illustrations of the firm's earlier interventions at the site. In addition to drawings, other visual evidence for nineteenth-century projects can be found in the company's extensive photo files, which often document structures for which drawings do not exist.
The Lockwood Greene records contain an abundance of graphic and textual evidence for structures designed after 1910 until the 1930s. After this period, visual documentation becomes much more limited. This is partially due to the evolution of drafting tools and information management technologies within the architecture and engineering profession. Lockwood Greene was an early adopter of technological innovations in rendering and data capture, beginning with the introduction of aperture cards and microfilm and extending to the adoption of computer-aided design (CAD) programs. These more modern formats were not part of the acquisition, and, at the time of writing, still reside with the company.
The Lockwood-Greene collection will be of interest to historians of architecture and engineering, as well as those that study the history of business and labor relations. It provides extensive textual and documentary evidence on the evolution and growth of American engineering and the increasing professionalization of the discipline through specialization during the nineteenth and twentieth centuries. Rich holdings of architectural drawings, photographs, and specifications provide unparalleled resources that trace the evolution of industrial buildings and their typologies; experimentation with building materials and systems, particularly with regards to fireproofing; and the history of textile manufacture in the United States. In addition, there is also rich visual and documentary evidence of the changing relationships between corporations and their employees through photographs, plans, and designs for company towns and mill villages, as well as through corporate records that illustrate the work culture of Lockwood Greene itself. The Lockwood-Greene collection will be of special interest to historic preservationists as the awareness of the significance of industrial and vernacular buildings continues to grow, and detailed design drawings and other visual material will be of especial value for restoration, rehabilitation, and adaptive-reuse projects.
Arrangement:
The collection is divided into six series.
Series 1, Project Drawings, Renderings, and Plans, 1784-1969, undated
Series 2, Photographs and Slides, 1881-2001, undated
Series 5, Non-Lockwood Greene Publications, 1910-1984, undated
Series 6, Audio-Visual, 1964
Biographical / Historical:
Lockwood Greene, one of the nation's oldest engineering firms, traces it roots to 1832, when Rhode Island native David Whitman began a machinery repair service. Riding the wave of the early industrial revolution in textile manufacturing, Whitman added mill design services to his repertoire, which formed the backbone of a flourishing consulting business for the rest of the century. Whitman was one of the first itinerant mill engineers or "doctors" that traveled throughout New England advising various industrialists on the placement, design, and construction of their factories and the layout of the complicated system of machinery and shafting that they contained. His largest commission was the design of the Bates Manufacturing Company complex in Lewiston, Maine, which was incorporated in 1850 and soon became one of the largest textile producers in New England.
Upon Whitman's death in 1858, his unfinished work was assumed by Amos D. Lockwood, a prominent mill agent and astute businessman who had built a name for himself in Connecticut and Rhode Island. The successful completion of the projects at Lewiston brought enough additional demand for Lockwood's services to prompt him to relocate to Boston, where he formally opened an independent consulting office with partner John W. Danielson in 1871. For the next ten years, A.D. Lockwood & Company was involved in a least eight major mill design projects, half of which were for new construction. One of these projects, the design and construction of the Piedmont Manufacturing Company in Greenville (now Piedmont), South Carolina was especially significant and is considered to be a prototype for the Southern textile industry.
In 1882, Lockwood established a new business, Lockwood, Greene and Company, with Stephen Greene, a professionally-trained civil engineer who had joined the firm in 1879. As the firm grew, it expanded its scope as consultants supplying all of the necessary architectural and engineering services a prospective owner needed to initiate, equip, and run a complete plant. Acting as the owners' representative, the company supervised construction and installation but did not directly act as builders or contractors. Lockwood
Greene's objective expertise was legendary and made it a leader in this emergent field. As Samuel B. Lincoln explains in his history of the company:
"The new firm's knowledge and experience in the textile industry enabled it to analyze samples of cloth and, from such samples, to provide everything necessary for a completed plant to make such goods in any desired quantity. It did not at any time act as selling agents for machinery or equipment, neither did it accept commissions or rebates from suppliers: by this policy it maintained a position as impartial and independent engineer." (pages 105-107)
Greene became president of the company upon Lockwood's death in 1884. Under his leadership, the company expanded into additional industries and designed an array of other industrial building types that would prefigure the diversity of later work. In 1893, the company revolutionized American industry by designing and constructing the first factory whose operating power was provided entirely over electric wires from a remote power plant, rather than relying upon a water source or a stockpiled fuel supply. The Columbia Mills project created a great deal of publicity for the firm and was a signal to other manufacturers that there were viable alternatives to the use of steam power.
As changing economic conditions led Lockwood Greene to move away from its traditional reliance upon the textile manufacturing industry, it was very successful at soliciting projects for a wide variety of structures, from newspaper plants and automotive factories to convention halls and schools. After 1900, Lockwood Greene expanded its operations and opened branch offices in other cities, including Chicago, New York, Philadelphia, Cleveland, Detroit, Atlanta, and Charlotte. In 1915, Edwin F. Greene, president and son of Stephen Greene, reorganized the firm as Lockwood, Greene & Company, Incorporated This new entity served as the parent company and controlled three subsidiaries: one to own and operate cotton mills that Greene had acquired; one to manage other companies' textile mills; and one to provide engineering services.
Lockwood Greene expanded its operations tremendously as the textile industry boomed under wartime demand and in the years following. The severe textile depression from 1923 to 1928 caused the collapse of this structure, however, as Lockwood Greene continued to suffer deep losses in the textile mills that it owned. The parent company was dissolved in 1928 and the engineering subsidiary, which had remained profitable, was salvaged as Lockwood Greene Engineers, Incorporated.
After a rocky start with the onset of the Depression, the company began to prosper during the Second World War and its growth continued steadily throughout the next several decades. In the late 1960s, as a result of declining business, the company's headquarters was transferred from Boston to Spartanburg, South Carolina. In 1981, Phillipp Holtzman USA, a subsidiary of Phillipp Holtzman AG of Frankfurt, Germany, acquired a majority interest in Lockwood Greene. In 2003, CH2M Hill, a global provider of engineering, construction, and operations services based in Denver, Colorado, acquired the company.
From its beginnings under David Whitman, Lockwood Greene has become one of the most diversified engineering firms in the United States. The firm is best known as a designer of industrial and institutional buildings, but the company has become a leader in many additional areas in recent years. Lockwood Greene dominates the market in the design and production of the germ- and dust-free "clean room" facilities required by the pharmaceutical industry and micro-electronics manufacturers. The company has also developed expertise in designing integrated security and networking systems for industrial plants, international port facilities, and military installations worldwide.
Banham, Raynor. A Concrete Atlantis: U.S. Industrial Building and European Modern Architecture, 1900-1925. Cambridge: MIT Press, 1986.
Biggs, Lindy. The Rational Factory: Architecture, Technology, and Work in America's Age of Mass Production. Baltimore: Johns Hopkins University Press, 1996.
Bradley, Betsy Hunter. The Works: The Industrial Architecture of the United States. New York: Oxford University Press, 1999.
Greene, Benjamin Allen. Stephen Greene: Memories of His Life, with Addresses, Resolutions and Other Tributes of Affection. Chicago, R. R. Donnelley & Sons Company, 1903.
Heiser, William J. Lockwood Greene, 1958-1968, Another Period in the History of an Engineering Business. Lockwood Greene Engineers, Incorporated, 1970.
Lincoln, Samuel B. Lockwood Greene: The History of an Engineering Business, 1832-1958. Brattleboro, Vermont: The Stephen Greene Press, 1960.
Lockwood Greene Engineers, Incorporated The Lockwood Greene Story: One-Hundred-Fifty Years of Engineering Progress. Spartanburg, South Carolina: Lockwood Greene Engineers, Incorporated; undated.
Related Materials:
Materials at the Smithsonian Instituion Libraries
"[Trade catalogs from Lockwood, Greene & Co.]", Trade Literature at the American History Museum
Books, Smithsonian Institution Libraries
Provenance:
This collection was donated by Lockwood Greene, Spartanburg, South Carolina, 1997 (original drawings). An addendum to the collection was donated by CH2M HILL in 2007.
Restrictions:
The collection is open for research use. One film is tored at an off-site facility and special arrangements must be made to work with it. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Rebikoff Underwater Products, Inc. (Ft. Lauderdale, FL) ; Rebikoff Oceanics, Inc. (Ft. Lauderdale, FL) Search this
Notes content:
Water towers ; "Horton" elevated steel tanks of large capacity ; steel tanks designed to meet railroad water service requirements ; "Hortonsphere" designed to contain gas or liquids under pressure ; "Wiggins Roof" to stop evaporation ; oil storage tanks ; pipe lines ; penstocks ; manifolds ; wyes-tees ; Johnson Differential surge tanks ; smokeless incineration units to solve pollution problems ; Horton pickling process to mill scale from steel ; etc.
Autotape electronic positioning system to fix positions of moving ships or helicopters. Waste water treatment system ; transistorized digital voltmeter ; Minitape Horizontal Distance Meter ; automatic fare collection systems for public transit ; "Fast Fare System" ; automatic toll collection for roads, bridges, and tunnels ; "Among Cubic's early successes were the introduction of products such as precision distance measuring equipment, and aerial photo mapping and survey systems. The company also developed the nation's first electronic stadium scoreboard in 1966 for San Diego's stadium...The Electrotape was followed by the Autotape - the first two-range, high-accuracy positioning system for the petroleum and offshore construction industry. It was used for major pipe-laying and off-shore construction projects throughout the world before the advent of GPS technology. The system revolutionized the oil industry, since it allowed offshore oil exploration without the fear of drilling in the wrong spot." http://www.cubic.com/corp1/aboutcubic/about_cubic_history.html
Includes:
Trade catalog
Black and white images
Color images
Physical description:
11 pieces; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
San Diego, California, United States
Date:
1900s
Topic (Romaine term):
Automobiles and automotive equipment (including trucks and buses) Search this
metal working small tools and machinery ; "Lennox" rotary bevel shear ; concrete reinforcing service for bridges, buildings and roadways ; "Shop Handbook on Alloy Steels" ; steel products ; boiler and mechanical steel tubing ; steel bolts, nuts, and other hardware ; "Allegheny 66" corrosion resistant steel alloy ; "Glyco" babbitt metals ; "Rycase" steel ; "Permite" cast bronze bars ; aircraft steels ; "Ryerson-Conradson" lathes ; "Ryerson-Lennox" bevel shears ; "Bertsch" plate bending roll machinery ; flue-cleaning machines for railroad shops ; spring making and repairing equipment for railroad shops ; welding rods and equipment ; steel and lead safety treads ; drilling and boring machines ; includes blueprints of machines ; company history with a concise review of technological progress from 1880 to 1940s ; 1908-1964 ; steel ; aluminium ; special metals ; plastics ; machinery
Includes:
Trade catalog, price lists and histories
Black and white images
Physical description:
294 pieces; 24 boxes
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Cincinnati, Ohio, United States
Date:
1900s
Topic (Romaine term):
Architectural designs and building materials Search this
QMS Co. (Chicago, IL) ; Vulcan Engineering Sales Co. (Chicago, IL) ; Mumford Molding Machine Co. (Chicago, IL) Search this
Notes content:
Trade catalogs on car wheel grinding machine, air and hydraulic cylinders, control valves, riveters and presses ... foundry molding machines ; boiler, bridge, and car shop machinery and equipment ; hoists ... These catalogs comprise the uncataloged portion of Hanna Engineering Works.
Includes:
Trade catalog
Black and white images
Physical description:
69 pieces; 2 boxes
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Chicago, Illinois, United States
Date:
1900s
Topic (Romaine term):
Automobiles and automotive equipment (including trucks and buses) Search this
Undated circa 1940-1955 catalog of Line Tite Protective Plastic Coatings that protect various surfaces from corrosion due to moisture, electro-chemical action , osmosis , infrared and ultra violet light , environmental toxins and oxidation for use in various food, sanitation , electroplating , ventilation and water filtration applications ; as well as on structural iron and steel , water tanks , gutters and eaves spouts , piping and wood and concrete construction applications.
Includes:
Trade catalog and manual
Physical description:
1 piece; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Chicago, Illinois, United States
Date:
1900s
Topic (Romaine term):
Heating; ventilation and air conditioning Search this
Farm equipment and supplies (including dairy and poultry equipment) Search this
Undated circa 1940-1955 catalog of Line Tite Protective Plastic Coatings that protect various surfaces from corrosion due to moisture, electro-chemical action , osmosis , infrared and ultra violet light , environmental toxins and oxidation for use in various food, sanitation , electroplating , ventilation and water filtration applications ; as well as on structural iron and steel , water tanks , gutters and eaves spouts , piping and wood and concrete construction applications.
Circa 1947 catalog of Line Tite Protective Plastic Coatings that protect various surfaces from corrosion due to moisture, electro-chemical action , osmosis , infrared and ultra violet light , environmental toxins and oxidation for use in various food, sanitation , electroplating , ventilation and water filtration applications ; as well as on structural iron and steel , water tanks , gutters and eaves spouts , piping and wood and concrete construction applications. Also a 1947 letter from F.H. Paul & Stein Bros telling a customer about Line-Tite; letter states that during WW II, the U.S. Navy used the product to help its equipment resist chemical corrosion.
Draft of lease and agreement between City of Philadelphia and Philadelphia Rapid Transit Company for Frankford Elevated Railway and 35th Ward Surface Line (dated April 6, 1922) ; report on Sept.-Oct. 1919 testimony before Federal Electric Railways Commission in Washington, DC entitled "Philadelphia's Answer to the Traction Question" by T. E. Mitten
Phoenix Iron Works ; Phoenix Bridge Co. ; 1855: Phoenix Iron Co. ; 1949: Phoenix Iron & Steel Co. ; 1955: Phoenix Steel Corp. Search this
Notes content:
Trade literature from an iron mill: "Useful Information for Architects, Engineers and Workers in Wrought Iron" (1885) ; "Hand Book of Useful Information, Tables, Rules, Data and Formulae Appertaining to the Use of Steel as Manufactured by the Phoenix Iron Co." (1906, 1908, 1915) ; "Sections of Shapes Manufactured by the Phoenix Iron Co." (1923) ; "Dick and Church Engine Built by Phoenix Iron Works Co." (1893 and 1896) ; catalogs of various steam engines built between 1865 and 1914 ; circa 1893 catalog of boilers ; 1923 boiler catalog ; 1885 illustrated catalog of stationary and portable engines and boilers. http://www.phxsg.org/hspa/iron_works.html ; http://en.wikipedia.org/wiki/Phoenix_Iron_Works ; http://invention.smithsonian.org/resources/MIND_Repository_Details.aspx?rep_id=1343
water storage in elevated steel tanks ; all steel grandstands ; municipal refuse incineration ; tanks for oil storage ; bins ; plate fabrication ; pipe line bridges ; standpipes and steel reservoirs ; welding ; steel brewery tanks ; all steel swimming pool
Includes:
Trade catalog
Black and white images
Physical description:
82 pieces; 2 boxes
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Pittsburgh, Pennsylvania, United States
Date:
1900s
Topic (Romaine term):
Foods and beverage products and processing equipment (including brewing; distilleries; beer; wine; etc.) Search this
Builders-Providence Inc. (Div.) ; see record for Omega Machine Co. (div.) Search this
Notes content:
"Venturi" meters for power plants ; "Venturi" hot water meters for boiler feed, etc. ; "Venturi" gas and air meters for station and industrial service ; shunt meters to measure steam, air, or gas ; electronically operated "Oriflo" meters ; "Diaphragm" meters ; orifices and orifice flanges ; filtration plant equipment ; gun iron air furnace castings ; machinery castings ; architectural iron work ; pneumatic tubes and caissons for bridge piers ; glabe special castings for water works ; mortar carriages ; rifled mortars ; recording, indicating, controlling instruments.
The Bobcat Company Records document a post-war invention process and American manufacturing system through the case study of a dynamic machine, the Bobcat skid-steer loader. The records focus primarily on Bobcat's products, marketing, and advertising through product literature, photographs, advertisements, posters, newsletters, and audiovisual materials.
Scope and Contents:
The records are divided into ten series which document a post-war invention process and American manufacturing system, through the case study of a dynamic machine, the Bobcat skid-steer loader. The records focus primarily on Bobcat's products, marketing, and advertising through product literature, photographs, advertisements, posters, newsletters, and audiovisual materials.
Series 1, Historical Background, 1965-2007 and undated, is divided into nine subseries: Subseries 1, Company Histories, 1965-1996 and undated; Subseries 2, Organizational Materials, 1970s-2003 and undated; Subseries 3, Factories/Plants, 1965-1996; Subseries 4, Union Materials, 1971, 2005-2007; Subseries 5, Kaizen Materials, 2003-2004 and undated; Subseries 6, Company Christmas Cards, 1965-1974 and undated; Subseries 7, Company Picnics, 1966-1979; Subseries 8, Awards, 1969-1988; and Subseries 9, Subject Files, 1963-1985.
Subseries 1, Company Histories, 1965-1998 and undated, consists of published and unpublished accounts of the early history of Melroe Manufacturing and its corporate evolution. Of note is the undated A Modern Guide to North Dakota. This guidebook is intended for "foreign" visitors (anyone from Minneapolis, Chicago, New York, St. Louis, Los Angeles, Seattle, Canada, South America, Europe, Asia or outside the city limits of Gwinner, North Dakota) and provides historical background as well as information on the many diverse and interesting aspects of North Dakota.
Subseries 2, Organizational Materials, 1970s-2003 and undated, consists of mission statements, codes of conduct, a corporate directory, organizational charts, and letterhead. The organizational chart, while marketing and sales specific, does provide an overview of the company's administrative functions.
Subseries 3, Factories/Plants, 1965-1996, includes information about each plant.Factories represented include Belcourt, Bismarck, Cooperstown, and Gwinner, North Dakota; and Fort Benton, Montana. The materials document each plant and consist of a range of formats from articles and clippings to birthday cards, highway maps, fact sheets, field trip schedules, histories of the plant, service awards, product literature, guides, press releases, and employee information.
The Belcourt Plant was home to Melroe Manufacturing's welding division. Dedicated in 1975 at the Turtle Mountain Indian Reservation (Chippewa Tribe), this plant was established to relieve the Bismarck Plant of a heavy workload in welding requirements. The plant closed in the 1980s.
The Fort Benton Plant manufactured thirty-two different models of chisel plows under Clark Equipment Company's Melroe Division for Ag Products. The Fort Benton Plant closed in 1982.
The Bismarck Plant served as Melroe Manufacturing's headquarters for the three Ag Product Plants: Bismarck, Benton, and Cooperstown. Opened in 1973, the Bismarck Plant made grain drills, the windrow pick-up combine attachment, the automatic reset plow and plow packers, and crop sprayer (the Spra-Coupe). The Bismarck Plant closed in 2009.
The Cooperstown Plant also manufactured Ag products such as grain augers, swathers, field sprayers, machinery trailers, raw crop harvesters, grain drill packers, steel buildings, and aluminum grain boxes. The best known products produced at this plant were the steel teeth for making hay stacks and the automatic reset moldboard plow. The plant also fabricated parts and components for the Bobcat skid-steer loader. Of note in the Cooperstown Plant materials are a black-and-white advertisement and programmatic brochures for Clark Equipment Company's 1975 International Teenage Exchange Program. Five teenagers from "Clark North America" were selected to live with Clark families in Argentina, Belgium, Brazil, France, or Germany. The Cooperstown Plant closed in 1977.
The Gwinner Plant remains open today and is the main manufacturing facility for Bobcat of North America. The Gwinner folder contains a high school paper title "Melroe" by Craig Allen Knudson, undated, and remarks given at a Dealer Advisory Council Meeting by Jim Strande about the "B Series" from the Engineering Department.
Subseries 4, Union Materials, 1971, 2005-2007, includes information about the United Steel Workers Local 560, the union that is currently in place at the Bobcat Company. Employees formally voted to unionize on April 2, 1970, under the Allied Industrial Workers (A.I.W.). In the early 1990s, the A.I.W. was becoming too small and could no longer provide the best financial backing or representation to Melroe employees, and therefore the employees decided to merge with the United Paperworkers International Union (U.P.I.U.). In 2005, the U.P.I.U. decided to merge with the delegates of the United Steel Workers of America and form the United Steelworkers (U.S.W.). Today, the Bobcat Company is represented by the U.S.W. in District 11 which includes Iowa, Kansas, Minnesota, Missouri, Montana, Nebraska, North Dakota and South Dakota. The materials in this subseries consist of United Steel Workers Local 560 handbooks and agreements as well as authorized announcements from the local union members and Bobcat management that were posted for employees to read. These announcements/fliers were placed in authorized areas at the factory in Gwinner. There is one grievance record from 1971 detailing the request that certain jobs be posted so personnel can bid for the position.
Subseries 5, Kaizen Materials, 2003-2004 and undated, contains materials related to the Kaizen process, which is a Japanese philosophy that focuses on continuous improvement throughout all aspects of life. When applied to the workplace, Kaizen activities continually improve all functions of a business, from manufacturing to management and from the chief operating officer to the assembly line workers. These materials include An Introduction to the Bobcat Production System ( BPS), undated, and a booklet that provides a road map to all Bobcat employees in utilizing "lean" concepts versus traditional mass production manufacturing. The BPS is intended to redesign production systems, machinery and labor to be as efficient as possible. Other documents include copies of power point slides and materials from a Kaizen workshop.
Subseries 6, Company Christmas Cards, 1965-1974 and undated, includes Christmas cards sent by the Bobcat Company as well as "mock-ups" of cards created by Flint Communications. The Bobcat Company purchased merchandise from companies that specialized in promotional and specialty gifts. Additonal information from those companies is included in this subseries.
Subseries 7, Company Picnics, 1966-1979, contains information about the company's annual family picnic or "family feast" at Lisbon Park in Lisbon, North Dakota. The picnics typically included a program (musical entertainment), games for children, prizes, and a softball game. The documentation includes fliers announcing the picnic, tickets, and receipts and memos detailing the prizes available and the associated costs. Prizes included, but were not limited to, portable televisions, drills, binoculars, cookware, cameras, bicycles, camping equipment, vacuums, and clocks.
Subseries 8, Awards, 1969-1988, contains information about awards given to the Bobcat Company from external organizations as well as individual awards given by the company to its employees. The Export "E" Award is bestowed by the United States Department of Commerce. Awarded for success in boosting sales of American products abroad, Melroe Manufacturing won this honor in 1969 for its increased sales of farm implements and industrial equipment to Canadian and European markets. Material about the 'E" Award includes newspaper clippings and articles, presentation remarks, and photographs. The United States Senate Productivity Award is administered through the United States Senate Commerce Committee. Each United States senator is allowed to select one winner every year. The program was established to encourage competiveness in American industry and ensure its survival in the international marketplace through increased productivity. In 1984, Senator Mark Andrews (R) announced that the Melroe Division of Clark Equipment Company was a recipient of the Productivity Award. The file contains correspondence, newspaper clippings, black-and-white photographs of the presentation, a tour of the factory in Gwinner, North Dakota, and the medal itself. There are other files about awards that recognize employees: Employee Recognition Service Awards, Patents Awards Recognition Dinner, and the 1000 Club. These materials contain lists of awardees, award programs, invitations, and napkins.
Subseries 9, Subject Files, 1963-1985, captures a varity of documentation associated with the company's corporate structure such as testimonials from owners and users of Bobcat skid-steer loaders, the first invoice for the Bobcat skid-steer loader (1963), the celebration of the 100,000th Bobcat skid-steer loader being produced and the "Melroe Mission to Japan." In 1985, a cross-sectional group of Melroe employees were selected to tour Japanese manufacturing plants and examine new concepts in both manufacturing and engineering. The lessons learned from this valuable trip were implemented at Bobcat and ultimately manifested themselves in the Kaizen materials. See Series 1, Subseries 4. The report, Bobcat Reports: The Melroe Mission to Japan contains employee observations about the trip, insights into similarities and difference between Japanese plants and Melroe plants; life style differences; and what it meant individually to the employee.
Series 2, Clark Equipment Company, 1965-1994, contains documentation about the Clark Equipment Company, one of the largest producers of material handling equipment. There are three subseries: Subseries 1, Company Histories, 1965-1978, (not inclusive); Subseries 2, Annual Reports, 1974-1994 (not inclusive); and Subseries 3, Employee Information, undated. The histories consist of typescript documents that were used for various presentations as well as a printed history, "Growing Up with Clark," Clark Magazine, spring 1978, by Steve Lokker. The employee information contains an employee handbook titled "Your Circle of Security" detailing total compensation of pay, benefits, and career opportunities at Clark, and a Guide to Maintaining Non-Union Status and Combating Union Organizational Attempts, undated. The annual reports, 1974-1994, also include information about quarterly report and annual meeting summaries.
Series 3, Newsletters, 1965-2009, consists of published newsletters for both internal and external distribution. Arranged alphabetically by title, the newsletters represent a variety of Bobcat Company news items aimed at specific audiences such as current employees, former employees (alumni), dealers, prospective customers, and the industry. For example, Bobcat Briefs, a monthly publication, contains information for and about Melroe Manufacturing Company employees. The Summit (Bobcat Sales Masters) a monthly newsletter designed for salesmen at varying levels, allowed them to stay up-to-date on their progress in the Sales Masters Program. It was created to recognize the achievements of retail salesmen. Additional newsletters targeted at salesmen/dealers include the Bobcat's Pajamas, Feller Buncher Toppers, Melroe Scoop, Winners Circle, Territory Tales and Worksaver. Worksaver is published four times a year and sent directly to a dealer's mailing list of customers and prospects. Worksaver is part of the Bobcat Company's co-op advertising program, with the single most important feature being the ability to target the Bobcat sales message. Newsletters aimed at employees include Bobcat Briefs, Bobcat Messages, Melroe Pick-up, Clark Pick-up, Melroe and Messages. The only newsletter not represented in this series is the Spra-Coupe Reporter. See series 8 for this newsletter.
Series 4, Photographs, Negatives, Slides and Transparencies, 1960-2003 and undated, contains photographs, negatives, slides, and transparencies. The materials are arranged in alphabetical order following the original filing scheme created by the Bobcat Company. The only exception to this order is "Products" which are filed numerically by model number. For example, the B300 (Loader Backhoe), 2005, is filed before the 310 (Skid Steer Loader), 1977. Each model is identified parenthetically. The bulk of the materials consists of photographs, both black-and-white and color prints documenting the company's activities. They were created and assembled by Ernie Feland, the company's photographer for 37 years.
The images document almost every aspect of the company and its culture. Included are: products, employees, company picnics and outings, factory activities, trade shows, and dealerships. Well documented are the various company outings and activities that involved dealers and vendors. Elaborate theme-based activities were created for the dealers/vendors which were the highlight of the year. The company fostered a "family friendly" atmosphere and this is evident in the images. Many of the photographs documenting company products show the product in use in various industries and with various attachments. For example, there are photographs of skid-steer loaders removing snow, moving fertilizer, drilling holes, and hauling dirt.
Series 5, Dealer Materials, 1964-2003, documents the valuable connection between the customer, dealer, and the company. Dealers are an important part of the Bobcat success story. This series is further divided into eight subseries: Subseries 1, Dealer Advisory Council Meetings, 1967-1996; Subseries 2, Sales Meetings, 1964-1999; Subseries 3, District Manager Meetings, 1971-1990; Subseries 4, Conferences, 1973, 1974,1993; and Subseries 5, Specific Dealers, 1978, 1979, 2003; Subseries 6, Dealer Advertising and Sales Promotion Kits, 1967-1996; Subseries 7, Co-op Advertising Materials for Dealers, 1979-1982; and Subseries 8, Subject Files, 1965-2003.
Subseries 1, Dealer Advisory Council Meetings, 1967-1996, documents Dealer Advisory Council (DAC) activities and meetings. The first DAC was held in 1965 at the Ash Forks Camp on Lake of the Woods, Canada. Dealers competed in a sales contest prior to the meeting to determine which twelve of them would attend. Over the years the roster of dealers attending grew, and those chosen to serve on the council had an outstanding sales record. The company sought these dealers' advice on all aspects of Bobcat marketing, engineering and manufacturing, and both dealers and company management were encouraged to share their ideas and experiences. It is through a strong dealership system that the company sells its products and many times, it was a solid demonstration that sold the product. Dealers frequently were invited to the Bobcat Boot Camp in Lisbon, North Dakota, where they spent one week training on various Bobcat Company products as well as competitors' products.
To this day, dealers meet annually in different locations throughout the United States with particular emphasis on North Dakota, Minnesota, Idaho, Wisconsin, and parts of Canada. The meetings were well planned and followed a structure with receptions, orientations, dinners, plant tours, presentations, group discussions, and award presentations.
These records provide insight into the relationship between the company and its dealers with dealer distributor materials such as the dealer kits. The photographs in Series 4 document this aspect of the company well. Among one of the boot camp's first trainers was none other than inventor Cyril Keller.
The materials are arranged chronologically by meeting date and contain correspondence, agendas, memos, lists of dealers (in some instances with profiles), certificates (recognizing outstanding sales achievement), invitations, licenses for fishing, invoices for airline tickets, presentation scripts, photographs (the majority document fishing and hunting trips), and brochures. Many of the meetings also had programs for "ladies" since many of the dealer's wives accompanied them.
Subseries 2, Sales Meetings, 1964-1999, documents the annual gathering of all Bobcat dealers. Unlike the DAC Meetings, the annual sales meetings were larger in scale and had more programmatic functions. Meetings were held in a variety of locations throughout the United States, and almost all of the meetings were held either in January or February. The meetings are arranged chronologically and contain the location of the meeting if known. There is unevenness to the type and amount of documentation for each meeting. Many files include agendas, memos, correspondence, name tags, meeting programs, banquet programs, and presentation remarks. Some meetings contained more unusual materials. The 1974 Kona, Hawaii Meeting had a "Clark Money Tree Mid-Term Quiz" designed for dealers and dealer salesmen as a means of testing their knowledge of the Clark Retail Finance programs. The quiz was graded, and if the individual passed, a doctor of finance was issued along with a cash prize. Additionally, an audio disc from the 1974 Kona, Hawaii Meeting, Swing and Sway The Bobcat Way with Bobcat- The One and Only and Cattin Around was intended for use by dealers for a wide variety of promotional and selling situations: background music for radio and TV commercials, local fairs, exhibits, and conventions.
Subseries 3, District Manager Meetings, 1971-1990, consists of documentation for district managers' meetings which dealt with the "how" of demonstrating, advertising, financing, and servicing and the "why" of compact size, maneuverability, all-wheel drive, visibility, time, and labor for Bobcat products. These meetings appear to have been held in conjunction with the annual sales meeting.
Subseries 4, Conferences, 1973, 1974, 1993, includes speeches, photographs, agendas, invoices, memos, programs, and notes. The bulk of the materials consists of Clark Executive Conference materials from 1973.
Subseries 5, Specific Dealers, 1978, 1979, 2003, contains files for specific Bobcat dealers in the United States. The files are arranged alphabetically by dealership name and include advertisements, announcements, correspondence, and other branded materials with the Bobcat logo.
Subseries 6, Dealer Advertising and Sales Promotion Kits, 1967-1996, consists of folders filled with a memo or letter to the dealer, dealer lists, newsletters, logo types, line drawings, price lists, brochures, product information sheets, specifications, and posters designed to assist dealers in promoting a certain product, campaign, or sale. Reg Stansfield served as the dealer development manager (regional, European and worldwide) from 1978 to 1988. It's clear that the company was interested in measuring performance, seeking room for improvement, and knowing about problems. Stansfield had a great interest in training and in helping salesmen avoid making unnecessary mistakes. He created "Sales Success Strategy" cards with sales tips which were included in the dealer promotion kits. These tips were part of the "Melroe Success Formula," which was to promote, demonstrate, sell, and support. Arranged chronologically, these kits provide valuable information on what the company was sending its dealers and the accompanying instructions. The kits also provide a comprehensive overview of the types of industries using Bobcat products, such as colleges, cemeteries, landscapers, stockyards, rendering, and the poultry industry.
Subseries 7, Co-op Advertising Materials for Dealers, 1979-1982, includes materials that were assembled into binders and were distributed to dealers as a way to assist them in promoting and advertising Bobcat products. The binders were organized into categories: direct mail, newspaper, radio, television, Yellow Pages, specialties, signs and displays, and fairs and shows.
Subseries 8, Subject Files, 1965-2003, are arranged alphabetically by topic. These files include topics such as dealer financial profiles, golf tournaments, review guidelines, motivational concepts, sales specialist's guides, website programs, and Y2K compliancy. The dealer-initiated materials include examples of specific materials developed by dealers for promoting Bobcat products and sales. For example, the J.S. Equipment Company of Sacramento, California, developed a Bobcat Bulletin and the K.C. Bobcat of Kansas City, Missouri, developed a mailer card touting their Bobcat Center with equipment and accessories. Proper use of the Bobcat brand name adds value, helps develop customer loyalty and presents a consistent identity. Spelled out in a brochure of Brand Identity and Standards for Bobcat Dealers are the four trade name categories used by dealers: "Bobcat of (location);" "Bobcat (Name);" "(Name) Bobcat;" and "An Independent Trade Name." Additionally, it details unacceptable uses of the Bobcat trademark logo and the associated color standards.
The Melroe Annual Sands Hill One Invitational Engolfment (MASHIE) files chronicle the establishment of an annual golf tournament designed for the company (Melroe) and its dealers to get to know each other better and have fun while doing it. The golf tournament included visits to the factory and offices as well as an awards dinner.
The motivational concepts file contains a variety of notes and lists detailing motivational concepts for dealers. There is an untitled poem about Christmas, Santa, and a Bobcat as well as a 1977 planning session document from Flint Advertising. The Y2K compliancy materials consist of memos, correspondence, spreadsheets, and questionnaires for dealers about their computer compliancy for the year 2000.
Series 6, Marketing and Promotional Materials, 1954-2007, are divided into ten subseries: Subseries 1, Correspondence of Ferd Froeschle, 1974-1976, 1990; Subseries 2, Budget/Finances, 1961-2000 (not inclusive); Subseries 3, Advertisements, 1964-2001; Subseries 4, Artwork/Storyboards, undated; Subseries 5, Advertising Proof Books, 1954-1993; Subseries 6, Surveys/Profiles, 1977, 1979, 1990-1991; Subseries 7, Promotional Ideas/Retail Sales, 1970s-2007; Subseries 8, Sales Campaigns and Programs, 1972-2001; Subseries 9, Contests, 1965-1999, undated; and Subseries 10, Posters, 1977-2005, undated.
Almost all of the promotional pieces were created by Flint Communications of Fargo, North Dakota, under the direction of the Bobcat Advertising/Marketing Department. Flint was established in 1946, by Harold Flint. Today, Flint consists of a network of six companies, known as the Flint Group, serving a diverse list of businesses, industries, government entities, and not-for-profit clients. The Flint Group includes Flint Communications, Fargo, North Dakota; HatlingFlint, St. Cloud, Minnesota; SimmonsFlint, Grand Forks, North Dakota; WestmorelandFlint, Duluth, Minnesota; AadlandFlint, Anchorage, Alaska; and Flint Interactive, an online services firm with staff in multiple locations. In some instances the marketing and promotional pieces have a Knight Printing Company tag affixed to them. This tag provided critical information to both Flint and the Bobcat Company for reordering purposes and dating. For example KN-500-397-#650152-F translated means Knight Printing Company-quantity 500-March 1997-Bobcat Company job number, and the F equals Flint.
The marketing and promotional materials were intended for dealers in the Bobcat dealership network. Many of these pieces were distributed through targeted promotional programs which were designed to maintain regular contact with all existing users, to foster rental customers, and generate new inquiries. The promotional pieces consisted of giveaways, sponsorships, machine displays on dealership frontage, special displays at shopping centers, casual machine displays at stockyards and auctions, presentations and lectures to associations and colleges, group demonstrations, and highway billboards. The promotional methods included permanent advertisements, building and truck designs, ads in newspapers, local television and radio spots, envelope stuffers and stickers for correspondence, fairs, shows, and customer service schools, open houses at dealerships, handouts for salesmen and mechanics, and special telephone canvassing campaigns. These methods maximized the "Worksaver" Program.
Basic markets for the Bobcat include agriculture, agri-business (feed, fertilizer, grain elevators, meat packing), construction (excavating, landscaping, paving, utility, sewer, roofing, concrete, sand and gravel, snow removal, asphalt, and brick), industry (foundries, glass, steel mills, chemicals, coal and coke, lumber, papers, smelters and refiners, castings), forestry, rental yards, and miscellaneous (garbage, rubbish removal, waste paper, nurseries).
Subseries 1, Correspondence of Ferd Froeschle, 1974-1976, 1990, contains correspondence of Ferd Froeschle, the advertising manager and public relations director at Melroe Manufacturing from 1964 to 1981.
Subseries 2, Budget/Finances, 1961-2000 (not inclusive), includes budgets, price lists, advertising schedules (with proposed ad expenditures). There are monthly budget spreadsheets with actuals, budget, and variation for media, production, printing, film and photo, travel, conventions, co-op advertising, sales aids, and miscellaneous.
Subseries 3, Advertisements, 1964-2001, documents advertisements (both color and black and white), color proofs (used to evaluate the ads' final appearance), some examples of the four-color process-a printing process that combines different amounts of the four colors red, yellow, blue and black, copies and/or originals torn from trade and industry magazines. The advertisements are arranged chronologically and then alphabetically by language. There is some clip art with Bobcat Company logos and an advertising manual for the international market. The manual was intended to help dealers prepare their own advertising.
Subseries 4, Artwork/Storyboards, undated, include artwork-the visual components of many advertisements-with and without typeset text for a variety of Bobcat Company products. Many are black and color ink on tracing paper or a transparency such as a photographic image on clear plastic. Also included is documentation on the development of the Bobcat Company logo and storyboards for the Bobcat of Futureville with plans on how to set-up/lay out a Bobcat dealership.
Subseries 5, Advertising Proof Books, 1954-1993, consists of advertisements that were placed in newspapers or various industrial, construction, and farming publications. The proofs are arranged chronologically and then alphabetically by product or the industry in which the product was used; for example, agriculture, contruction, forestry, industry, and rental. In some instances, the alphabetical heading is further refined such as construction (regional) versus construction (national). This distinction was drawn to distinguish the type of advertisement and where it would appear. Advertisements appeared in publications such as The Dakota Farmer, Montana Farmer- Stockman, The Farmer, Canadian Machinery and Metalworking, and Heavy Construction News.
Subseries 6, Surveys/Profiles for Skid-Steer Loaders, 1977, 1979, 1990-1991, contains survey and summaries from research services that conducted interviews and analysis for the company on the use of skid-steer loaders. The testimonials contained within this section are from employees at Central Bi-Products, (a meat processing facility) in Long Prairie, Minnesota.
Subseries 7, Promotional Ideas/Retail Sales, 1972-2001, include pamphlets, brochures, point-of-purchase ads, stickers, calendars, and greeting cards (Christmas, birthday, and Thanksgiving).
Subseries 9, Contests, 1965-1999 and undated, contains documentation illuminating the company's many and varied contests. Held company-wide and worldwide, the contests were intended for dealers to promote the sale of new products. Incentives included cash, prizes, or attachments for various Bobcat skid-steer loaders. The Let's Do It! contest and campaign of 1972-1973, was a competiton for all employees to think more about their productivity efforts. Employees competed quarterly for corporate awards which were given to divisons and plants with the best nine month performance. Employees were judged on return on investment, inventory control, sales volume, and forecasting while the plants were judged on productivity improvement and inventory control.
Subseries 10, Posters, 1977-2005 and undated, consists of posters created by the company for dealers to use in conjunction with various campaigns, programs, and contests.
Series 7, Product Information, 1967-2008, contains brochures, specification sheets, and catalogs detailing the various products offered for sale by the Bobcat Company. Melroe product history file consists of histories of Melroe Ag products, memorable dates in the Melroe company history and speeches about Melroe Manufacturing.
Series 8, Melroe Ag Products/Spra-Coupe Materials, 1972-1998, is divided into two subseries: Subseries 1, Melroe Ag Products Division, 1973-1983 and Subseries 2, Spra-Coupe, 1972-1998, undated. Melroe Ag Products was a division of Melroe Manufacturing which specialized in farm equipment. The products included reset plows, multi-weeders, rock pickers, chisel plows, grain drills, harroweeders, windrow pick-ups and the Spra-Coupe. The Spra-Coupe materials consist primarily of advertisements, product information, and promotional materials. The Spra-Coupe was first built in 1963 by John D. Kirschmann and brought to market in 1965. In the spring of 1972, Melroe Manufacturing acquired the Spra-Coupe, which was designed to apply chemicals using a self-propelled sprayer. The Spra-Coupe was sold primarily to custom operators and was used to replace the airplane as a means of applying liquid spray.
Series 9, Press Related Materials, 1969-2005, is arranged chronologically and divided into four subseries: Subseries 1, Press Clippings, 1969-2005; Subseries 2, Scrapbook of clippings, 1977-1978; Subseries 3, Press Releases, 1972-1999, undated; Subseries 4, Press Conferences, 1978, 1989, 1994; and Subseries 4, Articles, 1967, 1979, 1993. The press releases were used by the company as "organizational announcements" and were released internally to announce promotions, new positions, scholarship recipients, and service awards. In some instances there are black-and-white photographs found in this series as well as "special" releases from 1972-1974 containing correspondence with television stations and industry specific publications such as the Montana Farmer- Stockman and Fertilizer Solutions.
Series 10, Audiovisual Materials, 1963-2007, is divided into seven subseries: Subseries 1, Corporate documentation, circa 1960s-2007, undated; Subseries 2, Promotional, 1967-2007, undated; Subseries 3, Sales, 1963-2003, undated; Subseries 4, Safety/training, circa 1970s-1983, undated; Subseries 5, Commercials, 2004, undated; Subseries 6, Spra-Coupe, 1988-1993, undated; and Subseries 7, Supplemental documentation, 1974-1975, 1983, undated.
Of note are the commercial films made by William Snyder. Snyder was born and raised in North Dakota, and after working in Hollywood, California, for Technicolor he returned to Fargo to form Bill Snyder Films, Inc. Most of Snyder's output was 16 mm film format in color and black-and-white for industrial programs produced by corporate entities and non-profit groups. Snyder supplemented this work by producing television commercials and commercial movies for industry, including Melroe Manufacturing. Melroe hired Snyder in the early 1960s to make a "short" demonstrating the company's skid-steer loader. Eventually more movies were made: The Story of the Bobcat Kid, Bobcat a Go- Go, and Farm Boy at Heart. The movies provide an insight into the marketing strategy of a small company looking for a new and creative marketing effort called the "info-mercial." Aired on local television in the five-state area (Minnesota, South Dakota, Montana, and Wyoming) and using Melroe employees, these movies boosted sales for the company.
Subseries 1, Corporate documentation, circa 1960s-2007 and undated, contains footage of corporate events (primarily National Dealer Meetings), the manufacturing process in the two North Dakota factories, employees at work, and other company-related moving images.
Subseries 2, Promotional, 1967-2007 and undated, consists of films that promote various models of Bobcats and attachments to consumers and dealers. Many films highlight the features, capabilities, and different uses of specific models and associated attachments. CD-ROMs were probably given to potential customers based on their interest in Bobcat products or could have been used in dealerships for customers to access the same information.
Subseries 3, Sales, 1963-2003 and undated, documents the material shown to salesmen and dealers of Bobcats for sales purposes. Methods for improving sales, techniques for selling against competitors' machines, and detailed information about Bobcats' capabilities and features are highlighted to educate salesmen on the products. Numerous motivational and instructional videos were made with Reg Stansfield, Regional Sales Manager, offering strategies to improve sales and increase productivity. Some films in this subseries may have been shown to customers.
Subseries 4, Safety/training, circa 1970s-1983 and undated, documents education of the safe operation of Bobcat machines.
Subseries 5, Commercials, 2004 and undated, contains tapes of thirty second television commercials promoting Bobcat skid-steer loaders.
Subseries 6, Spra-Coupe, 1988-1993 and undated, consists of material relating to the Melroe Spra-Coupe and its electrostatic spraying process. Customer testimonials, descriptions of the use of the machine, and the features and capabilities of the Spra-Coupe are included.
Subseries 7, Supplemental documentation, 1974-1975, 1983, and undated, consists of brochures, scripts, and descriptions for some of the audio visual materials.
Arrangement:
Collection is arranged into ten series.
Series 1, Historical Background, 1965-2007
Subseries 1.1, Company Histories, 1965-1998 and undated
Subseries 1.2, Organizational Materials, 1970s-2007 and undated
Subseries 1.3, Factories/Plants, 1965-1996; 2007
Subseries 1.4, Union Materials, 1971, 2005-2007
Subseries 1.5, Kaizen Materials, 2003-2004 and undated
Subseries 1.6, Company Christmas Cards, 1965-1974 and undated
Subseries 1.7, Company Picnics, 1966-1979
Subseries 1.8, Awards, 1969-1988
Subseries 1.9, Subject Files, 1963-1985
Series 2, Clark Equipment Company, 1965-1994 and undated
Subseries 2.1, Company Histories, 1965-1978
Subseries 2.2, Annual Reports, 1974-1994
Subseries 2.3, Employee Information and undated
Series 3, Newsletters, 1965-2009 and undated
Subseries 3.1, Bobcat Alumni Newsletter, 1984 fall; 1987 spring
Subseries 3.2, Bobcat Brief, 1985-1993
Subseries 3.3, Bob Cat's Pajamas, 1965-2008
Subseries 3.4, Bobcat Messages, 2000
Subseries 3.5, Bobcat System, 1993
Subseries 3.6, Clark Pickup, 1975-1976
Subseries 3.7, Feller Buncher Toppers, 1984-1985
Subseries 3.8, Melroe Farm Reporter, 1973-1977
Subseries 3.9, Melroe Messages, 1987-1996, 1999
Subseries 3.10, Melroe Pickup, 1969-1975
Subseries 3.11, Melroe Scoop, 1970
Subseries 3.12, Newsloader, 1979-1982 and undated
Subseries 3.13, Scoop, 1991
Subseries 3.14, The Summit, 1990-1992
Subseries 3.15, Territory Tales, 1974-2002
Subseries 3.16, The Winner's Circle, 1983-1989
Subseries 3.17, Worksaver, 1977-2008
Series 4, Photographs, Negatives, Slides, and Transparencies, 1960-2003 and undated
Subseries 4.1, Alphabetical, 1960-2003 and undated
Subseries 4.2, Miscellaneous, 1963-1986 and undated
Series 5, Dealer Materials, 1964-2003
Subseries 5.1, Dealer Advisory Council Meetings, 1967-1996
Subseries 5.2, Sales Meetings, 1964-1999
Subseries 5.3, District Managers Meetings, 1971-1990
Subseries 5.4, Conferences, 1973, 1974, 1993
Subseries 5.5, Specific Dealers, 1978, 1979, 2003
Subseries 5.6, Dealer Advertising and Sales Promotion Kits, 1967-1996
Subseries 5.7, Co-op Advertising Materials for Dealers, 1979-1982
Subseries 5.8, Subject Files, 1965-2003
Series 6, Marketing and Advertising Materials, 1954-2007
Subseries 6.1, Correspondence of Ferd Froeschle, 1974-1976, 1990
Series 10, Audiovisual Materials, circa 1960s-2007, undated
Subseries 10.1, Corporate documentation, circa 1960s-2007 and undated
Subseries 10.2, Promotional, 1967-2007 and undated
Subseries 10.3, Sales, 1963-2003 and undated
Subseries 10.4, Safety/Training, circa 1970s-1983 and undated
Subseries 10.5, Commercials, 2004 and undated
Subseries 10.6, Spra-Coupe, 1988-1993 and undated
Subseries 10.7, Supplemental documentation, 1974-1975 and undated
Biographical / Historical:
The Bobcat Company Records document the evolution of the Bobcat skid-steer loader from a simple agricultural machine into a versatile and widely recognized tool. The Company's loaders, mini track loaders, and product attachments improved productivity in many industries such as shipping, landscaping, and construction. In 1958, approximately 20 loaders were built, and by the 1960s, the total number of units was in the few thousands. In the 1970s, 10,000 loaders were being manufactured a year. Today, Bobcat produces approximately 40,000 loaders a year and celebrated its 750,000th loader in 2008. Other companies, such as Caterpillar, Case, John Deere and New Holland all make loaders, but Bobcat dominates the market and its name is synonymous with the compact construction equipment industry. The records focus primarily on Bobcat's products, marketing, and advertising through product literature, photographs, advertisements, posters, newsletters, and audiovisual materials.
The Bobcat Company is a story of individuals, simple ingenuity, independence, and innovation and improvement. The Kellers' problem of removing turkey manure from a barn was solved with a can-do, make-do ethos of the farm which spawned a global industry. The early roots of the Bobcat machine lie in the farming heritage of central Minnesota and the North Dakota plains with two blacksmith brothers, Louis (b. 1923-) and Cyril (b. 1922-) Keller. Out of farming necessity to make manual labor easier, a story of technology grew into a world-wide industry that would become known as the compact equipment industry and would be identified with the name Bobcat.
In the fall of 1947, Louis Keller formed Keller Manufacturing (sometimes known as Keller Welding) in Rothsay, Minnesota, which provided a wide range of general repair services to customers, especially blacksmithing and welding services. In 1953, Cyril Keller joined his brother Louis as an equal partner in the business. The small family business noted that they "weld anything except a broken heart." In the summer of 1956, Eddie Velo, a local turkey farmer, approached the Kellers with the problem of cleaning manure out of his turkey barns after the turkeys had been taken to slaughter. Standard loader tractors could not be utilized because of their limited maneuverability, and they were too heavy to operate on the second story of a barn. Velo needed a tractor that could maneuver around the posts in his barn, move backwards and forward, and make sharp turns. The Kellers developed a drive system that was designed to provide the maneuverability required by Velo. A bucket was placed in the front, and a motor in the back. A third castor wheel was added to permit sharp turning. They employed a pulley-and-chain system to switch back and forth. They found that this system was too dangerous, and they abandoned it for a clutch system. The result was a system for "transmitting power from a power unit to propulsion wheels, drive shafts and the like, and in particular to a transmission system for self-propelled vehicles having independently rotatable propulsion or drive wheels."0F[1] A completed loader was delivered to Velo in fall 1957, but the Kellers continued to refine and test it. They manufactured six additional models on speculation and ultimately sold them to area poultry farms. To address the instability issues of having three wheels, they added a counter weight at the back. Additionally, they introduced attachments for the loader-snow blade, sweeper, a bucket, and a manure fork. The Kellers sought to mass-produce their loader. After pursuing various avenues, their uncle, Anton Christianson, a dealer with Melroe Manufacturing Company of Gwinner, North Dakota, introduced them to Melroe Manufacturing. Melroe Manufacturing Company was founded in 1947 by Edward Gideon "E.G." Melroe (d. 1955), a pioneer in agricultural technology.
The Kellers were invited to bring their loader to the Melroe booth at the 1958 Minnesota State Fair, to determine the amount of interest in the loader. The interest was so great that Melroe decided to manufacture the loader. After the State Fair, an agreement was reached-Melroe would have exclusive manufacturing rights on a royalty basis. The Kellers would be employed by Melroe to further develop the loader. Access to the Melroe facilities allowed the Kellers' work to progress and be widely marketed. In the fall of 1958, Louis and Cyril Keller moved to Gwinner, North Dakota, to begin work. Louis worked on the manufacturing floor from 1958 to 1967 developing the loader, and Cyril worked from 1958 to 1980 as a salesman promoting and selling Melroe products and training dealers.
Development of the first Melroe loader prototype (M60) began in November 1958 and was completed in early 1959. The prototype utilized the Keller patented drive design, which was used on various Melroe and later Bobcat models until 1982. The name "Bobcat" originated in 1962 with Lynn Bickett, of Gould, Brown and Bickett, a marketing agency in Minneapolis, Minnesota. Allegedly, Bickett found the word "bobcat" in the dictionary, and noted that it was a North American mammal that is "tough, quick, and agile." These traits perfectly described the Melroe loader to them, and the Bobcat slogan, "Tough, quick, and agile," was born.
Officially designated the Bobcat Company in 2000, the company previously operated under the names: Melroe Manufacturing (1958-1969); Clark Equipment Company (1969-1995); and was also known as Ingersoll-Rand Company (1995-2007). In 1969, Clark Equipment Company of Buchanan, Michigan, acquired Melroe Manufacturing and pushed the Bobcat loader to even greater sales. Clark was a leader in forklifts, but adding the Bobcat product line expanded Clark's range and marketing potential. In 1995, Clark was acquired by Ingersoll-Rand (IR), a leading manufacturer of construction equipment and industrial machinery. IR wanted a strong brand name and the top market share that accompanied it, and Bobcat was just the thing. The IR Company provided Bobcat with a platform to focus on product innovation (front end attachments) and it encouraged global manufacturing and development. The Bobcat Company was acquired by Doosan Infracore International of South Korea in October 2007.
2 Louis Keller. Transmission system. US Patent 3,151,503, filed Dec. 1, 1958, and issued Oct. 6, 1964.
Related Materials:
These records complement many of the Archives Center's agricultural holdings such as the William C. Kost Farm Records (documenting a 20th century family-owned farm in Illinois); the Robinson-Via Family Papers (documenting daily farm life in Prince George's County, Maryland); the Everett Bickley Collection (documenting agricultural technology of bean sorting) and the Southern Agriculture Oral History Project Records (documenting the disappearing farm). These papers also complement the Archives Center's holdings of industrial equipment such as Caterpillar, Page Tractors, and B.B. Brown (documenting tractor engines). Construction related papers include the Clyde Learned Papers (documenting a highway engineer); Lloyd F. Rader Papers (documenting civil engineering); the Leon Struck Photo Album (documenting road building) and many of our collections of civil engineering materials.
Separated Materials:
The Division of Work and Industry holds one magnetic lifter, Accession 2007.0196.01-.02
Provenance:
This collection was donated by Scott Nelson, President of the Bobcat Company of North America on June 23, 2008.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Viewing the film portion of the collection without reference copies requires special appointment, please inquire. Do not use original materials when available on reference video, DVD, or audio tapes. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Archives Center cost-recovery and use fees may apply when requesting reproductions. The Archives Center does not own rights to these photographs. All requests for permission to use these photographs for non-museum purposes must be addressed directly to the Bobcat Company. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
