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Barton Cummings Papers

Ayer (N W) Incorporated.  Search this
Cummings, Barton A., 1914-1994 (advertising executive)  Search this
Brower, Charles H.  Search this
Bolte, Brown  Search this
Bond, Edward L., Jr.  Search this
Bernbach, William  Search this
Ogilvy, David  Search this
O'Toole, John  Search this
Seaman, Alfred J.  Search this
Schultz, Arthur W.  Search this
Matthews, Len  Search this
Marsteller, William  Search this
O'Conner, Neal W.  Search this
Mithun, Raymond O.  Search this
Meyer, Ed  Search this
Harper, Marion, 1916-1989 (advertising executive)  Search this
Healy, Robert  Search this
Hagopian, Lewis T.  Search this
Jacoby, Robert F.  Search this
Fatt, Arthur  Search this
Fitzgerald, Clifford  Search this
Foote, Emerson  Search this
Gilliatt, Neal  Search this
Foley, Paul  Search this
Thiele, Edward  Search this
Tinker, Jack  Search this
Ad Council  Search this
Advertising Educational Foundation  Search this
American Advertising Federation  Search this
American Association of Advertising Agencies.  Search this
Batten, Barton, Durstine & Osborn, Inc  Search this
Best Foods.  Search this
Colgate-Palmolive Company  Search this
Compton, Inc.  Search this
Dancer Fitzgerald Sample.  Search this
Doyle Dane Bernbach.  Search this
Foote, Cone and Belding.  Search this
Grey Advertising.  Search this
Interpublic.  Search this
Jack Tinker & Associates.  Search this
Leo Burnett Co.  Search this
Marstellar Agency.  Search this
McCann Erickson  Search this
Mithun Advertising.  Search this
Ogilvy & Mather.  Search this
SSC&B/Lintas.  Search this
Saatchi & Saatchi.  Search this
Sullivan Stauffer Colwell & Bayles (SSC&B)  Search this
Ted Bates Worldwide, Inc.  Search this
Young & Rubicam  Search this
4.5 Cubic feet (11 boxes)
Collection descriptions
Archival materials
Audiovisual materials
Business records
1938-1991, undated
Collection documents Barton Arthur Cummings's career as an advertising industry spokesman, particularly in the areas of advertising education, and advertising in the public interest.
Scope and Contents note:
Collection documents Cummings's professional career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest. Materials include manuscripts, interviews, photographs, speeches, awards, magazine articles, interview transcriptions, and newspaper clippings. There is a significant amount of material relating to his book Advertising's Benevolent Dictators published in 1984. Collection is arranged into five series. Series 1, Speeches and publicity, Series 2, Business papers, Series 3, Published and unpublished manuscripts, Series 4, Advertising's Benevolent Dictators, and Series 5, Multi-media materials.
Collection is arranged into five series.

Series 1, Speeches and Publicity, 1950-1988, undated

Series 2, Business Papers, 1938-1991

Series 3, Published and Unpublished Manuscripts, 1981-1991, undated

Series 4, Advertising's Benevolent Dictators, undated

Series 5, Multi-Media Materials, undated
Biographical/Historical note:
Barton Arthur Cummings (1914-1994) was a former Chief Executive Officer of Compton Advertising, Incorporated, and Chairman Emeritus of Saatchi & Saatchi Worldwide.

Cummings began his advertising career working during school breaks at his father's advertising agency, the Earl Cummings Advertising Agency (later Cummings Brand McPherson Associates, Incorporated) in Rockford, Illinois. He graduated with a degree in Journalism from the University of Illinois in 1935, where he also played varsity football. Cummings maintained a lifelong interest in football, and in 1959 was awarded the Sports Illustrated Silver Anniversary Award for former college football stars who go on to distinguish themselves in other fields.

After graduation, Cummings took a trainee position with his father's agency, leaving several months later to take a trainee position with Swift & Company. From 1936 until 1942 he was with Benton & Bowles in New York, where he was a copywriter on accounts for Hellmann's Real Mayonnaise and Lord Calvert Whiskey, among others. During World War II, he served in the Offices of War Information and Price Administration in Washington, DC. He resigned in 1943 to join the Navy, and was assigned to the Amphibious Forces, 7th fleet. He saw action in Guinea, Borneo, and the Philippines.

After the War, Cummings joined Maxon, Incorporated as an account executive, and was elected to Vice President a year later. In 1947, he began a long and successful career with Compton Advertising, moving from account executive to President in only eight years. In 1963, Cummings was named chairman and chief executive officer, a position he held for nearly twenty years. When Compton merged with Saatchi & Saatchi in the 1980s, Cummings was named chairman emeritus of that international agency.

Mr. Cummings enjoyed a distinguished career as leader and spokesman for every major advertising industry association. He served as chairman of the American Association of Advertising Agencies (1969-1970); chairman of the American Advertising Federation (1972-1973), Chairman of the Ad Council (1979-1981), chairman of the board of trustees for the James Webb Young Fund at the University of Illinois, and chairman and director of the Advertising Educational Foundation. Other public service included work as the chairman of the advertising division for the New York Heart Association (1963-1973), chairman of the Public Service Advisory Committee for the City of New York, and director of the Better Business Bureau of Metropolitan New York (1954-1977). Throughout his career, Mr. Cummings championed the use of advertising in the public interest, and washas been outspoken on the need for advertising education and industry self-regulation.

Mr. Cummings was preceded in death by his first wife Regina Pugh Cummings when he died in 1994. He was survived by his second wife Margaret K. Cummings, children Ann Haven Cummings Iverson, Peter Barton Cummings, and Susan Cummings, and one grandchild, Haven Cummings Iverson.
Collection donated by Barton Arthur Cummings in November 1991.
Collection is open for research.
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Advertising copy  Search this
advertising  Search this
Audiovisual materials
Essays -- 1950-1990
Interviews -- 1950-2000
Business records -- 1950-2000
Clippings -- 1950-2000
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
See more items in:
Barton Cummings Papers
Archival Repository:
Archives Center, National Museum of American History

Playbill for Sarafina!

Published by:
Playbill, American, founded 1884  Search this
Used by:
Cort Theatre, American, founded 1912  Search this
Subject of:
Pat Mlaba, South African, born 1964  Search this
Lindiwe Dlamini  Search this
Dumisani Dlamini, South African, died 2004  Search this
Congo Hadebe, South African, born 1964  Search this
Nhlanhla Ngema, born 1965  Search this
Leleti Khumalo, South African, born 1970  Search this
Baby Cele, South African  Search this
ink on paper
H x W: 8 1/2 x 5 5/8 in. (21.6 x 14.3 cm)
theater programs
Place used:
New York City, New York, United States, North and Central America
African American  Search this
Broadway Theatre  Search this
Musical Theatre  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Kayla Deigh Owens
Object number:
Restrictions & Rights:
Playbill used by permission. All rights reserved, Playbill Inc
Permission required for use. Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Memorabilia and Ephemera
Data Source:
National Museum of African American History and Culture
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  • View Playbill for Sarafina! digital asset number 1
Online Media:

[Trade catalogs on air pollution control equipment, gas scrubbers, dust collectors, heat exchangers, emission parameter analyzer, electrostatic precipitators, mining machinery, mining machine trucks, shuttle cars, loaders, stopers, rock and coal excavation equipment, rotary, core and rock drills, oil drills, coal drills, diamond drills, stoping drills, piston drills, hammer drills, plug drills, ro...

Joy Industrial Equipment Company  Search this
Sullivan Machinery Company  Search this
Joy Machinery Company  Search this
Joy Manufacturing Company  Search this
Compton, Inc  Search this
Canadian Sullivan Machinery Co  Search this
Smithsonian Libraries American History Trade Literature Collection DSI  Search this
Physical description:
<1181> v. : ill. (some col.)
Trade catalogs
Pollution control equipment  Search this
Drilling and boring machinery  Search this
Mining machinery  Search this
Excavating machinery  Search this
Compton (Brand name)  Search this
Robbins (Brand name)  Search this
Axivane (Brand name)  Search this
Call number:
Data Source:
Smithsonian Libraries

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