Mair, Francis M., 1916-1991 (commercial artist) Search this
Extent:
68 Cubic feet (198 boxes, 4 map folders)
Type:
Collection descriptions
Archival materials
Audiovisual materials
Business letters
Business records
Personal papers
Videotapes
Interviews
Oral history
Date:
circa 1862-2002, undated
Summary:
Collection consists of the business records and original art documenting the work of Walter Landor and his design firm Landor Associates located in San Francisco, California.
Scope and Contents:
Collection documents the career of designer Walter Landor and the significant body of commercial imagery and packaging produced by Landor Associates design firm. Contains corporate and business records of Landor Associates, Landor's personal papers, oral history interviews, films, videotapes, and other audiovisual resources.
Arrangement:
Collection is arranged into seven series.
Series 1: Landor Associates Business Records, 1862-1993, undated
Subseries 1.1: Historical Background and Project Administration Files, 1941-1993, undated
Subseries 5.2: Educational and Training Acquired by Landor Associates, 1944-1975,
undated
Subseries 5.3: Promotional Films Acquired by Landor Associates, 1958-1977, undated
Subseries 5.4: Television Commercials, Advertising and Public Service Announcements,
1964-1975, undated
Subseries 5.5: Miscellaneous Films Acquired by Landor Associates, 1967-1970,
undated
Series 6: Video Cassette Tapes, 1980-1993, undated
Series 7: Audio Cassette Tapes, 1971-1991, undated
Biographical / Historical:
Walter Landor (1913-1995), son of Jewish Bauhaus architect Fritz Landauer, came to the United States in 1938 with the design team for the British Pavilion at the 1939 World's Fair in New York City. He emigrated to the United States in 1941, launching a small design firm in San Francisco. Landor started out doing package design for a largely local and regional clientele (including many West Coast wineries and breweries), although he soon developed a client list that included some of the world's largest and most prestigious corporations. Corporate identity projects were an important specialization. In addition to his own considerable design abilities, Landor had a gift for inspiring and organizing the creativity of a group of associates, and for developing lasting and productive relationships with his clients. The firm developed particular strength in its portfolio of airlines, financial institutions and consumer goods, and prided itself on a network of international clients. From the beginning, Landor linked design to research in consumer behavior, developing increasingly sophisticated methods for evaluating the effectiveness of his designs. This collection documents Walter Landor's remarkable career, the significant body of corporate identity, packaging and other commercial imagery produced by Landor Associates, and the interplay between industrial design and American consumer culture.
German Historical Institute
Walter Landor in the Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present.
The collaborative research project Immigrant Entrepreneurship: German-American Business Biographies, 1720 to the Present sheds new light on the entrepreneurial and economic capacity of immigrants by investigating the German-American example in the United States. It traces the lives, careers and business ventures of eminent German-American business people of roughly the last two hundred and ninety years, integrating the history of German-American immigration into the larger narrative of U.S. economic and business history.
Related Materials:
Archives Center, National Museum of American History
Francis M. Mair Papers NMAH.AC.0548
NW Ayer Advertising Agency Records NMAH.AC.0059
Hills Bros. Coffee Company, Incorporated Records NMAH.AC.0395
Emmett McBain Afro American Advertising Poster Collection NMAH.AC.0192
Warshaw Collection of Business Americana NMAH.AC.0060
Marilyn E. Jacklar Memorial Collection of Tobacco Advertisements NMAH.AC.1224
Marlboro Oral History and Documentation Project NMAH.AC.0198
Division of Work and Industry, National Museum of American History
The division holds artifacts related to the Walter Landor and his advertising work. See accession 1993.0393.
Provenance:
Personal papers donated to Archives Center in 1993 by Josephine Landor, widow of Walter Landor; business records donated to Archives Center in 1993 by Landor Associates.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
1.43 Cubic feet (consisting of 3 boxes, 2 folders, 1 oversize folder, 1 map case folder, plus digital images of some collection material.)
Type:
Collection descriptions
Archival materials
Business ephemera
Ephemera
Date:
circa 1754-1963
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Afro-Americana forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
This material consists primarily of information relating to significant events in the history of African Americans in the United States. Most of the materials relate to the issue of slavery, race relations and the Civil Rights Movement. Images of African Americans created for commercial use also comprise a large portion of these materials. There is a small amount of information relating to events in France. Although most of the materials are about African Americans, there are only a few created by them.
Materials are arranged by topic to include slavery, abolition, colonization, Reconstruction, the Civil War, and the Civil Rights Movement. The earliest materials relate to slavery and consist primarily of receipts for truces paid on property, advertisements announcing the sale of slaves, passes, promissory notes and speeches questioning slavery.
Late nineteenth century materials relate to organizations created by African Americans in an effort to improve their quality of life. Such organizations include hospitals, homes for orphans, schools, and political associations. These materials aid in our understanding of African Americans as active members of society rather than as victims.
In contrast the largest amount of material from this time period consists of commercial images created by advertisers. Such commercial art reflects the political, social, economic and psychological concerns of the time. The perceptions and fears of the wider society were depicted primarily on advertising cards. Such advertising cards used stereotypical images of African Americans to sell products. These products often included soap, stove polish, tobacco, cosmetics, whiskey, cereal, flour, greeting cards, coffee, baking soda, blacking, bluing, paint, varnish, and music. Often there appears to be no connection between image and product. In those instances African Americans were used to supply the humor. Occasionally there was logic between the image and the product. The logic between the product and the image of African Americans generally was a reference to skin color or lack of education and or social skills.
There are also a number of advertisements portraying African Americans from magazines. These images differed from the ones used on advertising cards which is probably due to the national character of magazines. African Americans were generally portrayed as servants such as Ratus "Cream of Wheat", Aunt Jemima and Uncle Ben.
Twentieth century materials cover events and organizations formed during the Civil Rights Movement. Ephemera from C.O.R.E., S.C.L.C. and N.A.A.C.P. represent types of materials that were circulated during the period. There is little or no commercial imagery from this time period.
Arrangement note:
Materials in box one through two are arranged by topic. Part of box two contains images of African Americans consisting of engravings, chromolithographs, photographs and a few commercial images not associated with a product.
Box three contains photocopies of stereotypical images of blacks used to sell specific products. The originals are found in the subject category that it represents.
History Topics
Miscellaneous Material
Images of African Americans
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Afro-Americana is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Business ephemera
Ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Afro-Americana, Archives Center, National Museum of American History, Smithsonian Institution
Collection documents Binney & Smith, Inc. creators and manufacturers of Crayola crayons. Includes documentation on 20th century advertising, commercial packaging, commercial imagery, and retail merchandising: newsletters, annual reports, research and development records, color charts, advertising materials, and product information, including catalogs and price lists.
Scope and Contents:
The Binney & Smith Inc. Records, document twentieth century advertising, commercial packaging, commercial imagery, and retail merchandising. They are a major source for research on American consumer culture. This collection is divided into thirteen (13) series.
Series 1:Historical Background, 1956-1994 contains documentation on the corporate history of Binney & Smith, and general background on how crayons are made. The Story of the Rainbow (editions 1947, 1956, and 1961) provide corporate historical highglights and a history of the company. See also Series 5: Newsletters and Publications, 1948-1955 for information about the company.
Series 2: Executive Records, 1897-1995, consists of annual and corporate reports, by-laws, minutes, correspondence, annual reports, stockholder materials and the attempted merger of Binney & Smith by Cheeseborough-Ponds in the early 1970s and the Kellogg Co., ca. 1979.
Series 3: Financial, Sales, and Marketing Records, 1902-1990, consists primarily of sales information and statistics for crayons and other products. The correspondence, 1913-1931, includes documentation on monthly sales with explanations and analysis. Binney & Smith created comparative data on a yearly basis for products and salesmen. The salesmen data, 1919-1932, contains the amount of sales, expenses, percentages, time periods, and increases and decreases in business. Specific salesmen are cited in reports. All of the sales information should be consulted as there is considerable overlap.
Series 4: Employee/Personnel Records, 1917-1993, contains payroll rate books, employee reports and miscellaneous documentation. The payroll rate books include the names of employees and the rate at which they were paid per hour. In some instances it is noted if the employee left the company.
Series 5: Newsletters and Publications, 1948-1995, include newsletters and other publications produced by Binney & Smith, Inc. Arranged alphabetically, this series contains publications intended for both internal distribution such as the Rainbow Insider and external distribution such as the Art Educationist and Drawing Teacher. This series provides valuable information on the history of the company, how it operates, the types of products produced, and the employees. The Art Educationist, formerly known as the Drawing Teacher, which began publication in 1926, was a publication for art teachers that promoted the value of art in schools. It contains editorials, comments from teachers, and suggested art activities.
Series 6: Research and Development Records, 1905-1987, includes a wide variety of materials documenting the Research and Development Department. The bulk of the materials include crayon formulas. Other formulas for products such as chalk exist.
Series 7: Advertising and Marketing Records, 1918-1998, contains several subseries with the bulk of the material being documentation on labeling and packaging. The advertising accounts are arranged chronologically and then within each year, alphabetically by the name of the journal or magazine in which Binney & Smith advertised. The cards provide the name, address, date of contract, date of expiration, space allotted, rate, subject of the ad, and remarks if applicable. Information on distribution and "specials" is available for some years. The promotional materials consist of licensing information, press kits, and printed literature, particularly Promotional Plans which describe the details of each promotion offered for each product along with suggestions for merchandising activities.
Series 8: Catalogs, 1916-1995, and Series 9: Price Lists, 1916-1995, are arranged alphabetically by division within Binney & Smith, Inc. Both series provide documentation on the types of products available to the consumer and costs associated with each product.
Series 10: Product Information, 1918-1995, consists of printed literature on a variety of products produced by Binney & Smith, Inc. The series is arranged alphabetically. The product inventories, 1920-1925, are arranged by product number in sequential order. There are three distinct inventories--those arranged by product number (#1-#7026); those arranged alpha-numerically (#04-#04Y); and those arranged alphabetically.
Series 11: Competitors, 1918-1992, contains published catalogs and advertising of crayon competitors. There is a scrapbook of competitors advertising contains correspondence, product information, advertisements, and newspaper clippings for the American Crayon Co., Art Crayon Co., Botts Mfg., Eberhard Faber Co., Ferst Brothers, Joseph Dixon Crucible Co., Milton-Bradley Co., and National Crayon Co.
Series 12: Photographs and Scrapbooks, circa 1900s-1997, includes several subseries documenting buildings and office spaces,displays, employees and machinery, products, portraits, photo albums, and oversized. The oversized photographs contain some panoramic shots of Binney & Smith company "annual outings." The photograph albums consist of several albums including the Middletown Township Workshop, 1952, an art workshop sponsored by Binney & Smith, Inc. Three albums contain photographs of various construction and expansion projects from the 1960s to 1975. Of note is the photo album containing photographs and newspaper clippings from the 1959 California Pacific Crayon Company fire. Also, there are Binney & Smith company albums, 1949-1976, that document a variety of activities within the company. Each album was photographed by W. H. Milliken, Jr., and specified the location, date, and number of photographs in the album. The albums cover topics such as art shows, trade shows, suppers, dinner parties, office shots, employee anniversaries, and retirement parties. The scrapbooks span the years 1962-1975, and contain both newspaper clippings and some black and white photographs documenting various company activities and its employees.
Series 13: Audio-Visual Materials, circa 1980s-1998, contain two 1/2" VHS tapes documenting the 40th anniversary of the Crayola 64 box and Silly Putty.
Arrangement:
Series 1: Historical Background
Series 2: Executive Records, 1897-1995
Series 3: Financial, Sales, and Marketing Records, 1902-1990
Series 4: Employee/Personnel Records, 1917-1993
Series 5: Newsletters and Publications, 1948-1995
Series 6: Research and Development Records, 1905-1987
Series 7: Advertising and Promotional Records, 1918-1998
Series 8: Catalogs, 1916-1995
Series 9: Price Lists, 1916-1925
Series 10: Product Information, 1918-1925
Series 11: Competitors, 1918-1992
Series 12: Photographs and Scrapbooks, circa 1900s-1997
Series 13: Audiovisual Materials, circa 1980-1998.
Series 1: Historical Background, 1956-1990s
Series 2: Executive Records, 1897-1995
Series 3: Financial, Sales and Marketing Records, 1902-1990
Series 4: Employee and Personnel Records, 1917-1993
Series 5: Newsletters and Publications, 1948-1995
Series 6: Research and Development Records, 1905-1987
Series 7: Advertising and Promotional Records, 1918-1998
Series 8: Catalogs, 1916-1995
Series 9: Price Lists, 1916-1995
Series 10: Product Information, 1918-1995
Series 11: Competitors, 1918-1992
Series 12: Photographs and Scrapbooks, circa 1900s-1997
Series 13: Audio-Visual Materials, circa 1980-1998
Biographical / Historical:
In 1864, Joseph W. Binney (1836-1898), began a small chemical works in Peekskill, New York. He ground and packaged hardwood charcoal and manufactured small quantities of lamp black from whale oil. In 1880, he opened a New York City office taking on his nephew, C. Harold Smith (1860-1931) as a salesman. Later, Joseph Binney's son, Edwin Binney (1866-1934), joined the business. The organization was known as the Peekskill Chemical Co. Joseph W. Binney retired and in May 1885, Edwin Binney and C. Harold Smith formed a partnership, Binney & Smith. Their early products included red oxide pigment used in barn paint and carbon for black tires. In 1900, the company began producing slate school pencils in its Easton, Pennsylvania mill. With the assistance of John Ketchum, the owner of a talc mine in North Carolina, Binney began combining old slate waste with cement and the talc supplied by Ketchum to produce slate pencils. Two years later, Binney & Smith introduced their white dustless blackboard chalk, "Au-Du-Septic" and in 1903, the company produced a box of eight crayons, which sold for a nickel. The word "Crayola" coined by Edwin Binney's wife, Alice, comes from "craie" the French word for chalk, and "ola," from oleaginous, meaning oily or pertaining to oil. Binney & Smith's best known product is Crayola crayons. However, its product line now includes: tempera, washable, and fabric paints, Liquitex acrylic paints, Magic Marker, chalk, clay, and Jazzy fashion and craft accessories. Binney & Smith acquired Silly Putty in 1977 and in 1984, became a subsidiary of Hallmark Cards, Inc. Products are still manufactured in Easton, Pennsylvania (world headquarters), as well as Mexico, and Indonesia and are available in twelve languages. In 2007, the company changed its name to Crayola LLC.
Separated Materials:
Artifacts were donated to the National Museum of American History, Division of Cultural History (now Division of Cultural and Community Life) on November 18, 1997 and March 15, 1998. The artifacts consist of more than 150 objects, including 79 boxes of Crayola crayons from the 1900s to 1998; 24 boxes of chalk from the 1890s to 1998, 18 art kits; 10 sets of EDU-CARDS from the 1960s and 1970s; and 10 packages of Silly Putty from the 1950s to the 1990s.
Provenance:
This collection was donated to the National Museum of American History, Archives Center on November 18, 1997, by Binney & Smith through Patrick Morris. Additional materials were donated in March 1998, by Binney & Smith through Tracey Muldoon Moran and in February 2000 through Stacy Gabrielle.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
This collection contains a variety of business ephemera similar to that found in the Warshaw Collection of Business Americana. The material in the Business Americana Collection is newly acquired ephemera received from many sources including curatorial units, the public, and Smithsonian Institution staff.
Scope and Contents:
An artificial collection of material organized with the same subject headings as the Warshaw Collection, i.e., generally by product type. Additional subject headings will be added as needed. New material, much of it from the second half of the twentieth century, is added regularly to this collection. This collection is sometimes informally called "Warshaw Junior" by the staff and researchers.
Arrangement:
This collection is arranged by subject categories.
Biographical / Historical:
This collection contains miscellaneous business ephemera. The material is similar to that found in the Warshaw Collection of Business Americana, but no new material is incorporated into the Warshaw Collection. The material in the Archives Center Business Americana Collection is newly acquired ephemera received from many sources, including curatorial units, the public, and Smithsonian staff.
The collection includes thirty-eight punchboards, all unpunched and in very good to excellent condition, and featuring a range of products and imagery. The collection also includes two punchboard manufacturers' catalogs from the 1940s, which detail the money-making opportunities for jobbers and retailers.
The collection also contains correspondence, employment forms, promotional literature, photographs and sales training literature from Evan "Ding" Rangeloff=s early career as a sales representative and regional sales manager for Liggett & Myers Tobacco Company. Of particular interest are sales training manuals which explore the psychology of selling in the 1950s, manuals which detail sales cigarette marketing strategies at military bases and on Indian reservations, and materials relating to Liggett & Myers sponsorship of Formula One car racing in the 1970s.
Arrangement:
Series 1: Business Records, circa 1954-1991
Series 2: Photographs, circa 1920-1970
Series 3: Sales Training Literature, circa 1955-1957, 1974, 1979
Series 4: Punchboards, circa 1910-1970
Historical:
During and after his employment as a salesman and regional sales manager with Liggett & Myers Tobacco Company in Duluth, Minnesota, Mr. Rangeloff began collecting the gambling and sales promotion devices known as punchboards. In 1999-2000, he donated a large and representative selection of punchboards to the Archives Center. The term "punchboard" (or in some cases "punch board," "push board," "punchcard," or "pushcard") refers to a gambling device popular in the United States from roughly 1910 until 1970. Punchboards could be used for fundraising, sales promotion and gambling--sometimes all at once. Punchboards were typically found in places where men gathered socially, such as bars, pool halls, barber shops, and men's clubs. Punchboards also could be found in beauty parlors, drug stores, and other small retail establishments. With their promise of easy money, punchboards enjoyed great success during the Depression, and continued to enjoy popularity during and after World War II. According to Scarne's Complete Guide to Gambling (New York, N.Y.: Simon and Schuster, 1961), approximately 30 million punchboards were sold between 1910 and 1915. Scarne estimated that 50 million punchboards were sold in 1939 alone, at the peak of their popularity. Punchboard sales declined significantly after WWII, and by the mid-1970s the boards had been outlawed in most states.
Punchboards trace their lineage to 18th century lottery game boards. These handmade boards, with the winning ticket placed by the operator, offered no safeguards against corruption, however, and their misuse may have contributed to the game=s waning popularity. In 1905, C.A. Brewer and C.G. Scannell patented a new version of the traditional game. By 1910, modern manufacturing techniques, including the invention of board stuffing machines and ticket folding machines, contributed to the reinvigoration of the punchboard. The new punchboards were constructed out of cardboard, with a sheet of paper or foil covering both front and back of the board. This covering was intended to prevent the operator from discovering where the winning tickets were or otherwise tampering with the board. Cheap, portable, disposable, and offering a ready vehicle for advertising, punchboards are an exuberant, if ephemeral, expression of 20th century mass culture.
A modern punchboard typically consists of a square or rectangular piece of pressed wood or cardboard (from 2 inch to one inch in thickness) in which hundreds or thousands of holes have been drilled in a regular pattern, then loaded with tiny slips of rolled or folded paper. Each slip of paper had a number or symbol printed on it. Both front and back of the board were covered with a foil or paper seal. The front of the board typically featured some form of attention-getting commercial imagery and a chart listing the winning number or combination of numbers and symbols, along with the prizes or cash amounts to be awarded to the winners. The boards were sold with a metal stylus or "punch" for the players to use.
A player paid the punchboard's operator a set amount of money (typically a nickel, dime, or quarter) for a chance to use a metal stylus to break the seal on the hole of his choice, and punch one of the slips of paper out of the board. If the number or symbols found on the slip of paper matched one of the pre determined winning combinations, the player was awarded the corresponding prize.
Punchboard manufacturers sold the boards blank or preprinted. Blank boards were sold to "jobbers" or salesmen who then added their own imagery or advertisement, and many surviving punchboards feature advertisements for products that were inexpensive and had mass appeal, such as peanuts, candy and cigarettes. Some of these boards offered the advertised product as the prize; these came to be known as prizeboards. Some prizeboards were constructed with a shadow box meant to contain prizes such as rhinestone sunglasses, wristwatches, Bowie knives, or even handguns. Punchboard manufacturers also sold the board pre-printed with various kinds of commercial imagery--sports, gambling, and patriotic imagery were well-represented, as were folk figures, racial and ethnic stereotypes, and the ubiquitous pin-up girls. Most of these boards were played for cash.
Provenance:
Gift of Evan Rangeloff, October 1999.
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Afro-Americana, Archives Center, National Museum of American History, Smithsonian Institution
