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Lucian Bernhard Advertising Art Collection

Creator:
Hollander, Bernard  Search this
Bernhard, Lucian  Search this
Extent:
0.6 Cubic feet (1 box, 3 rolled items)
Type:
Collection descriptions
Archival materials
Posters
Design drawings
Advertisements
Articles
Date:
1920s-2000
Summary:
This collection documents Bernhard's career as an REM advertisement artist in the 1920s as well as his pursuit of canvas painting following his retirement. It contains REM advertisements and materials from posthumous exhibitions of Bernhard's paintings, as well as writings from Bernhard himself and researchers.
Scope and Contents:
The collection consists of archival materials relating to the graphic artist and designer Lucian Bernhard, including a water color design drawing, five subway car cards advertising the cough syrup Rem, five advertising proofs for Rem, a 1956 magazine called PRODUCTIONWISE with an article about Bernhard, a folio of color reproductions advertising the sale of Bernhard's artworks, an exhibit announcement, two oversize posters, and miscellaneous printed material.
Arrangement:
Collection is arranged into four series.

Series 1: Exhibitions, 1999-2000

Series 2: Publications, 1956 November

Series 3: Miscellaneous, 1920-2000

Series 4: REM Cough Syrup Advertising, 1920-2000
Biographical / Historical:
Lucian Bernhard (1883-1972) was a German-American graphic artist, interior designer, industrial designer, and professor. His work in advertising art, especially his designs for Rem Cough Syrup, was highly influential and he designed several popular type fonts. Born in Germany, he moved to New York City in the early 1920s and worked prolifically in both German and American advertising. His artistic style is defined by straightforwardness, color, and simplicity. Bernhard is known as the creator of the Sachplakat poster style, which features a bold lettering style paired with a simple central image and unique, non-primary colors. This style is designed to attract the viewer's eye amidst a barrage of advertising posters. Following his career as a commercial artist, he turned to canvas painting and created works until his death in 1972.

Sources

"Lucian Bernhard." ADC • Global Awards & Club. (http://adcglobal.org/hall-of-fame/lucian-bernhard/) Last accessed on July 05, 2016.

"Plakatstil." (http://www.csun.edu/~pjd77408/DrD/Art461/LecturesAll/Lectures/Lecture06/Plakastil.html Last accessed on July 5, 2016
Provenance:
Collection donated by Bernard Hollander.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Patent medicines  Search this
Commercial art -- 1940-1990  Search this
Graphic design  Search this
Design, Industrial  Search this
advertising  Search this
Genre/Form:
Posters
Design drawings
Advertisements
Articles
Citation:
Lucian Bernhard Advertising Art Collection, 1920s-2000, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1161
See more items in:
Lucian Bernhard Advertising Art Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1161
Online Media:

Francis M. Mair Papers

Donor:
Mair, LaVeda  Search this
Creator:
Mair, Francis M., 1916-1991 (commercial artist)  Search this
Names:
Landor Associates  Search this
United States. Naval Training School  Search this
Landor, Walter  Search this
Extent:
56 Cubic feet (104 Boxes, 40 map-folders)
Type:
Collection descriptions
Archival materials
Beverage labels
Fruit crate labels
Labels
Place:
San Francisco (Calif.)
Date:
1935-1994
Summary:
Client files, administrative files, artwork, and collected food labels from graphic and industrial designer Francis Mair. Mair specialized in beverage labels and packaging during his many years with Landor Associates in San Francisco. Late in his career, he directed Landor's Museum of Packaging History. His prolific freelance career included designs for furniture, decorative arts, letterhead, and corporate images. His personal artwork included alphabets, typefaces, and sketchbooks. Much of his personal artwork is humorous or erotic.
Scope and Contents:
The collection consists largely of client files and artwork from Mair's years with Landor Associates and his freelance design work. Mair's specialty was the design of beverage containers, labels, and packaging, and there is a significant body of material produced for West Coast and national breweries and wineries. Mair also managed Landor's Museum of Packaging Antiquities, and there are several boxes of the Museum's administrative files. Of particular interest is Mair's large collection of historical and contemporary wine, liquor, and fruit crate labels (both foreign and domestic). The labels seem to have served as an inspiration and a record of his work, as well as documentation of historical packaging for the Museum. Mair's freelance clients were diverse, though most of them were small businesses and organizations in the San Francisco Bay Area. In addition to food and beverage labels, these commissions included posters, promotional materials, letterhead and personal announcements, invitations, and cards. Lastly, the collection includes personal artwork and records of entrepreneurial projects (such as the Flexigon, a flexible geometric toy).
Arrangement:
Collection is arranged into eight series.

Series 1, Professional Materials, 1956-1991, undated

Series 2, Landor Associates Files, 1946-1993, undated

Series 3, Landor Museum of Packaging Antiquities, 1960-1989, undated

Series 4, Freelance Client Files, 1946-1989, undated

Series 5, United States Naval Training School, Radio Chicago, 1943-1945, undated

Sereis 6, Personal Artwork and Designs, 1935-1994, undated

Series 7, Reference Files, 1950-1985, undated

Series 8, Labels, undated
Biographical / Historical:
Francis Marion Mair was born in Streator, Illinois to Alexander Morrison Mair and Jessie C. Williams on May 5, 1916. He began his career as an artist and designer at the University of Illinois School of Design in Chicago receiving a Bachelor of Fine Arts degree in Painting in 1938. That year he joined the United States Navy and where he designed visual aids for the Naval Training School in Chicago, Illinois. Even at this early stage in his career, acute design sense and humor are evident in his work. In 1949, he joined Landor Associates in San Francisco, California where he worked for forty years, retiring in 1989. At Landor, he specialized in designing packaging and labeling for beverages. He also was the director of Landor's Museum of Packaging History which shared quarters with Landor Associates on the Ferryboat Klamath. Throughout his career, Mair took on diverse freelance projects. One of his most successful was the Suva line of rattan furniture and decorative objects for Decorative Imports. Mair published articles in Advertising Age, Industrial Design, Advertising Techniques, and Wines and Vines. Mair died on April 29, 1991 in Contra Costa County, California.
Related Archival Materials:
Archives Center, National Museum of American History

Walter Landor and Associates (AC0500)

NW Ayer Advertising Agenecy Records (AC0059)

Hills Bros. Coffee Company Records (AC395)

Emmett McBain Afro American Adertising Poster Collection (AC0192)

Warshaw Collection of Business Americana (AC0060)

Marilyn E. Jacklear Memorial Collection of Tobacco Advertisements (AC1224)

Marlboro Oral History and Documentation Project (AC0198)
Related Materials:
A glass final production version of a French's mustard jar and three hand-carved, solid-wood prototypes for this jar are in the Museum's Division of Work and Industry. These were found in Mair's home studio.
Provenance:
Collection donated by LaVeda Mair, April 23, 1996.
Restrictions:
Collection is open for research.
Rights:
Copyright for a portion of the collection held by the Smithsonian Institution. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
Topic:
advertising -- 20th century  Search this
Beverages -- advertising -- 1940-1990  Search this
Commercial art -- 1940-1990  Search this
Design, Industrial  Search this
Erotica  Search this
Graphic design  Search this
Labels -- Alcoholic beverages  Search this
Labels -- Crates -- Fruit  Search this
Liquors -- advertising -- 1940-1990  Search this
Nudes  Search this
Nudity  Search this
Packaging  Search this
Rattan furniture  Search this
Toys  Search this
Wine labels  Search this
Wit and humor  Search this
Wit and humor in advertising  Search this
Genre/Form:
Beverage labels
Fruit crate labels
Labels
Citation:
Francis M. Mair Papers, 1938-1990, Archives Center, National Museum of American History. Gift of LaVeda Mair.
Identifier:
NMAH.AC.0548
See more items in:
Francis M. Mair Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0548

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