Quotes and excerpts must be cited as follows: Oral history interview with Louis Siegriest, 1978 June 21. Archives of American Art, Smithsonian Institution.
Topic:
Painters -- California -- Oakland -- Interviews Search this
An interview of Louis Siegriest conducted 1978 June 21, by Terry St. John and Paul Karlstrom, for the Archives of American Art.
Siegriest speaks of his background; studying with Frank Van Sloun at the Mark Hopkins School; the Society of Six and its members, Seldon Gile, Bernard Von Eichman, Maurice Logan, William Clapp, and August Gay; living in Milwaukee and working in commercial art; returning to San Francisco and pursuing landscape painting; working for the WPA under Rene D'Harnoncourt; doing camouflage work with the U.S. Army in World War II; a controversy about and cancellation of an exhibit of his work at the De Young Museum; collage in the 1950s; his travels; the Bay area art scene; his associations with younger artists; his recent work.
Biographical / Historical:
Louis Siegriest (1899-1989) was a painter from Oakland, California.
General:
Originally recorded on 1 sound tape reel. Reformatted in 2010 as 2 digital wav files. Duration is 2 hrs., 15 min.
Provenance:
This interview is part of the Archives' Oral History Program, started in 1958 to document the history of the visual arts in the United States, primarily through interviews with artists, historians, dealers, critics and others.
Topic:
Painters -- California -- Oakland -- Interviews Search this
Genre/Form:
Sound recordings
Interviews
Sponsor:
Funding for the digital preservation of this interview was provided by a grant from the Save America's Treasures Program of the National Park Service.
The small selection of records of the Santa Monica Art Gallery measure 0.4 linear feet and date from 1953 to 1967. The records document the history of the gallery through artist statements, correspondence with Round the World Tours, and photographs.
Scope and Contents:
The small selection of records of the Santa Monica Art Gallery measure 0.4 linear feet and date from 1953 to 1967. The records document the history of the gallery through artist statements, correspondence with Round the World Tours, and photographs.
Arrangement:
The collection is arranged as one series.
Series 1: Santa Monica Art Gallery, 1953-1967(0.4 linear feet; Box 1)
Biographical / Historical:
Established in 1947 as a commercial art gallery by librarians at the Santa Monica Library, the gallery exhibited abstract art from 1947 to 1965 when the building was torn down. The gallery exhibited mostly local and amatuer artists, with exceptions like Hans Burkhardt, Wayne Thiebaud, Helen Lundeberg, Stanton Macdanold-Wright, June Wayne, Rico Lebrun, Lorser Feitelson, Francis de Erdely, and Bill Brice.
Provenance:
Donated 1993 by Richard Campbell, an artist who had been second Chairman of the Board of the Santa Monica Art Gallery.
Restrictions:
This collection is open for research. Access to original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Function:
Art galleries, Commercial -- California
Citation:
Santa Monica Art Gallery Selected Records, 1953-1967. Archives of American Art, Smithsonian Institution.
Sponsor:
The processing of this collection received Federal support from the Smithsonian Collections Care and Preservation Fund, administered by the National Collections Program and the Smithsonian Collections Advisory Committee.
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
Scope and Contents:
This collection consists of thirty-one oral history interviews conducted by historian Scott Ellsworth with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy and related materials collected by the Center for Advertising History staff. There are audiocassettes (original and reference), 1/4" open reel audiotape (master), 3/4" videotapes, and VHS videotapes.
Arrangement:
The collection is rganized into seven series.
Series 1, Research Files, 1979-1992
Subseries 1.1, Materials Compiled by the Center for Advertising History, 1979-1992
Subseries 1.2, Material Compiled by Nike, 1982-1992
Series 2, Interviewee Files, 1990-1992
Series 3, Oral History Interviews, 1990-1992
Subseries 3.1, Original Audiotapes (audio cassette), 1990-1992
Subseries 3.3, Preservation masters (1/4 inch audiotape), 1990-1992
Series 4, Television Commercials, 1977-1990 and undated
Subseries 4.1, Master Copies, 1977-1990 and undated
Subseries 4.2, Researcher copies, 1977-1990 and undated
Series 5, Print Advertisements, 1985-1993
Subseries 5.1, Ad Slicks, 1985-1993
Subseries 5.2, Slides, 1989 and undated
Series 6, Trade Catalogues and Photographs, 1958-1982
Series 7, Administrative Files, 1982-1990
Biographical / Historical:
The Nike Advertising Oral History and Documentation Collection is the result of a two-year study of advertising of Nike athletic shoes. The effort was supported in part by a grant from Nike, Inc. Thirty-one oral history interviews were conducted with advertising, marketing and product development executives at Asics, Nike, John Brown & Co., Chiat/Day/Mojo and Wieden & Kennedy. A variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that documents, in print and electronic media, the history and development of the company and its advertising campaigns.
The consistently high quality of this advertising, its award-winning artistic and creative innovations, and its contribution to the fitness movement in America combine to make this a significant chapter in the history of contemporary American advertising.
One aim of the project was to record the process of decision-making in the creation of successful ad campaigns, a process not often documented in the surviving records. Topics addressed in the oral history interviews include the origins of Nike and Nike advertising, the relationship between corporate culture and advertising, the place of advertising in overall marketing strategy, the development of brand image and identity, the nature of the creative process in producing effective advertising images, the use of athletes as endorsers, and Nikes's impact on the popular culture. Well-known campaigns are examined in depth, including Nikes's, use of the Beatles tune "Revolution", the "I Love L.A Spots" produced in conjunction with the 1984 Olympics, the controversial billboards campaign, the award-winning "Bo Knows" spots, and a series of commercials directed by African-American filmmaker Spike Lee. The collection is also a rich source of visual imagery for researchers interested in the portrayal of athletes, women and African-Americans.
Related Materials:
Materials in the Archives Center
Alka-Seltzer Documentation and Oral History Collection, 1953-1986 (AC0184)
N. W. Ayer Advertising Agency Records, 1849-1851, 1869-1996 (AC0059)
Campbell Soup Advertising Oral History and Documentation Project, 1904-1989 (AC0367)
Cover Girl Make-Up Advertising Oral History and Documentation Project, 1959-1990 (AC04374)
Federal Express Oral History and Documentation Project Collection, 1972-1987 (AC0306)
Caroline R. Jones Collection, circa 1942-1996 (AC0552)
Marlboro Oral History and Documentation Project, circa 1926-1986 (AC0198)
Pepsi Generation Oral History and Documentation Collection, 1938-1986 (AC0092)
Rob and Julie Strasser Collection, 1970-1990 (AC0525)
Provenance:
The collection was donated by Nike, Inc. in 1991 and 1992.
Restrictions:
Collection is open for research but the master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
1.43 Cubic feet (consisting of 3 boxes, 2 folders, 1 oversize folder, 1 map case folder, plus digital images of some collection material.)
Type:
Collection descriptions
Archival materials
Business ephemera
Ephemera
Date:
circa 1754-1963
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Afro-Americana forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
This material consists primarily of information relating to significant events in the history of African Americans in the United States. Most of the materials relate to the issue of slavery, race relations and the Civil Rights Movement. Images of African Americans created for commercial use also comprise a large portion of these materials. There is a small amount of information relating to events in France. Although most of the materials are about African Americans, there are only a few created by them.
Materials are arranged by topic to include slavery, abolition, colonization, Reconstruction, the Civil War, and the Civil Rights Movement. The earliest materials relate to slavery and consist primarily of receipts for truces paid on property, advertisements announcing the sale of slaves, passes, promissory notes and speeches questioning slavery.
Late nineteenth century materials relate to organizations created by African Americans in an effort to improve their quality of life. Such organizations include hospitals, homes for orphans, schools, and political associations. These materials aid in our understanding of African Americans as active members of society rather than as victims.
In contrast the largest amount of material from this time period consists of commercial images created by advertisers. Such commercial art reflects the political, social, economic and psychological concerns of the time. The perceptions and fears of the wider society were depicted primarily on advertising cards. Such advertising cards used stereotypical images of African Americans to sell products. These products often included soap, stove polish, tobacco, cosmetics, whiskey, cereal, flour, greeting cards, coffee, baking soda, blacking, bluing, paint, varnish, and music. Often there appears to be no connection between image and product. In those instances African Americans were used to supply the humor. Occasionally there was logic between the image and the product. The logic between the product and the image of African Americans generally was a reference to skin color or lack of education and or social skills.
There are also a number of advertisements portraying African Americans from magazines. These images differed from the ones used on advertising cards which is probably due to the national character of magazines. African Americans were generally portrayed as servants such as Ratus "Cream of Wheat", Aunt Jemima and Uncle Ben.
Twentieth century materials cover events and organizations formed during the Civil Rights Movement. Ephemera from C.O.R.E., S.C.L.C. and N.A.A.C.P. represent types of materials that were circulated during the period. There is little or no commercial imagery from this time period.
Arrangement note:
Materials in box one through two are arranged by topic. Part of box two contains images of African Americans consisting of engravings, chromolithographs, photographs and a few commercial images not associated with a product.
Box three contains photocopies of stereotypical images of blacks used to sell specific products. The originals are found in the subject category that it represents.
History Topics
Miscellaneous Material
Images of African Americans
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Afro-Americana is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Business ephemera
Ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Afro-Americana, Archives Center, National Museum of American History, Smithsonian Institution
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Art forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
This subject category- Art concerns the creation, exhibition and selling of fine art; the manufac-ture and retailing of art reproductions and the manufacture and retailing of art supplies. There is also material relating to art education, art publications and art organizations, both professional and amateur. It further includes an image collection covering a number of subjects and a collec-tion of original works of art that includes a group of sketchbooks.
The bulk of the material consists of brochures, booklets, books, circulars, cards and catalogues; most are intended for instructional or advertising purposes. The images include prints and engrav-ings and some items in color. The original works are in a variety of media.
Arrangement note:
The material is divided into the following series:
1. Artists, circa 1840-1940
2. Academies, Institutes, and Museums, 1826-1980
3. Associations, Clubs, and Societies, circa 1820-1959
4. Miscellaneous Exhibitions, circa 1864-1940
5. Fine Art Dealers, Galleries, and Auction Houses, 1816-1965
6. Manufacturers, Publishers, Retailers, and Importers, 1855-1960
7. Art Education, 1869-1946
8. Art Publishers and Publications, circa 1850-1965
9. Commercial Art and Design, circa 1820-1950
10. Manufacturers and Retailers of Art Materials, circa 1850-1960
11. General Images, circa 1750-1910
12. Original Works, 19th century; undated
13. Foreign Materials, circa 19th century
14. Import/Export Documents, circa 1860-1900
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Art is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Art, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
