Search Results

Collector:

National Museum of American History (U.S.). Archives Center  Search this

Donor:

Gay Officers Action League. GOAL  Search this

Becker, John M.  Search this

Gay Officers Action League. GOAL  Search this

Heritage of Pride (HOP)  Search this

Rohrbaugh, Richard  Search this

American Federation of Teachers  Search this

Department of Defense, Comprehensive Review Working Group  Search this

Gay Officers Action League. GOAL  Search this

Gay, Lesbian, Bisexual and Transgender Community Center of Baltimore and Central Maryland  Search this

ONE National Gay and Lesbian Archives  Search this

San Diego LGBT Pride  Search this

Servicemembers Legal Defense Network  Search this

Smith College  Search this

University of Connecticut  Search this

William Way Community Center  Search this

Biren, Joan E.  Search this

Bushnell, Megan  Search this

Davidson, James, Dr.  Search this

Dietrich, Joe  Search this

Exline, Gregory  Search this

Florence, Laura  Search this

Huebner, David  Search this

Jain, Shawn  Search this

Karazsia, Amy  Search this

Karazsia, William G.  Search this

Lombardi, Angela  Search this

Lynch, Patsy  Search this

Meinke, Mark  Search this

Nitz, Ryan  Search this

Reichard, Bradley  Search this

Robinson, Franklin A., Jr., 1959- (actor)  Search this

Ros, Silvia  Search this

Sabatino, Michael  Search this

Shannon, Michael A.  Search this

Sheets, Justin  Search this

Snodgrass, Adam  Search this

Voorheis, Robert  Search this

Creator:

Hirsch, Leonard  Search this

Guest, Barbara  Search this

Barna, Joseph T.  Search this

Guest, Michael E.  Search this

Other:

Larson, Gordon P., 1910-1988 -- 20th century  Search this

Names:

McWaine, Dwayne, Dr.  Search this

Extent:

61 Cubic feet (185 boxes, 20 map-folders)

Type:

Collection descriptions

Archival materials

Passports

Postcards

Photographs

Posters

Videocassettes

Advertising

Dvds

Songbooks

Periodicals

Place:

Canada -- Description and Travel

Germany -- description and travel

Amsterdam (Netherlands)

Washington, D.C. -- history

Los Angeles (Calif.)

New York, New York

Date:

1825-2021, undated

bulk 1960-2019

Summary:

This collection contains a variety of periodicals, photographs, correspondence, business and advertising ephemera (corporate and non-profit, personal), organizational records and ephemera, created by, for, and in reaction to the Lesbian, Gay, Bisexual, Transgender (LGBT) community.

Scope and Contents:

The Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection contains periodicals, ephemera, posters, postcards, advertisements, photographs, organizational records, publications, correspondence, and other materials related to all aspects of the LGBT community and the civil rights issues pertaining thereto. The collection was created by the Archives Center to bring together materials specifically pertaining to the LGBT community. This collection contains material from communities and individuals throughout the United States. The collection is currently strongest in periodicals, newspapers and ephemera and very strong in material from California and New York. The collection continues to add new items and the researcher would be wise to take a broad view in targeting their research topics in the collection.

Arrangement:

The collection is divided into twenty-four series.

Series 1: Periodicals, 1937-2018

Series 2: Agencies, Associations, and Organizations, 1984-2018, undated

Series 3: Community Life and Subject Files, 1825-2018, undated

Subseries 3.1: Photographs and Slides, 1870-1980, undated

Subseries 3.2: Ephemera and Buttons, 1969-2018, undated

Subseries 3.3: Posters and Prints, 1825-2018, undated

Subseries 3.4: Subject Files, 1958-2018, undated

Subseries 3.5: Pride, 1976-2018, undated

Subseries 3.6: HIV and AIDS, 1987-2017, undated

Series 4: Advertising, Business, and Publications, 1970-2018, undated

Subseries 4.1: Advertising, 1970-2018, undated

Subseries 4.2: Business, 1998-2017, undated

Subseries 4.3: Television, Theater, and Motion Pictures, 1978-2018, undated

Subseries 4.4: Bar ephemera and advertisement, 1979-2018, undated

Subseries 4.5: Publications, 1976-2018, undated

Series 5: Biren, Joan E. (JEB), 195-2018, undated

Subseries 5.1: Xerographic Copies of Photoprints, 1971-1995, undated.

Subseries 5.2: Posters and Oversize Advertisement, 1973-2018, undated

Series 6: Dietrich, Joseph A., 1992-2010

Series 7: Mattachine Society Records, 1942-1996, undated

Subseries 7.1: Correspondence, 1952-1991, undated

Subseries 7.2: Board of Directors Minutes, 1954-1974, undated

Subseries 7.3: Organizational Information, 1942-1993, undated

Subseries 7.4: Councils, Chapters, and Committees, 1953-1965, undated

Subseries 7.5: Conventions, 1953-1960, undated

Subseries 7.6: Publications, 1944-1996, undated

Series 8: Rainbow History Community Pioneers, 2003-2012, undated

Series 9: Strub, Sean O., addendum, 1987-2011, undated

Series 10: Gay and Lesbian Community Center of Baltimore (GLCCB, 1990-2014, undated

Series 11: Ros, Silvia, 2009-2011

Series 12: Huebner, David, 2009-2014

Series 13: St. George, Philip, 1945-1955, undated

Series 14: Will & Grace, 1995-2006

Series 15: Barna, Joseph T. and Heritage of Pride (HOP), New York, New York, 1910-2014, undated

Subseries 15.1: Photographs, Photographic Negatives, and Slides, 1985-2010, undated

Subseries 15.2: Heritage of Pride (HOP), 1984-2014, undated

Subseries 15.3: Barna, Joseph T., 1910-2013, undated,

Series 16: Becker, John M., 1999-2014, undated

Series 17: Rohrbaugh, Richard, 1972-1986, undated

Series 18: Guest, Michael E., 2001-2009

Series 19: The Fosters, 2013

Series 20: Pride at Work, 1990-2015

Series 21: Sabatino, Michael and Voorheis, Robert, 1980-2016, undated

Subseries 21.1: Archilla, Gustavo A. and Lokkins, Elmer T., 1916-2014, undated

Series 22: Gay Officers Action League (GOAL), 1982-2016, undated

Series 23: Brown, Adele "Del" and Herizon's Bar, 1985-1991, undated

Subseries 1: Changing Herizons, and Herizons Newsletter, 1983-1991

Series 24: Universal Felloship Metropolitan Community Churches (UFMCC), 1957-2019, undated

Historical Note:

While the quest for equal rights has been pursued by generations, it is generally acknowledged that the modern day Lesbian, Gay, Bisexual, and Transgender (LGBT) civil rights movement began in New York City in June 1969 with the Stonewall Riots. Prior to this time a number of activists, individuals, and organizations such as The Mattachine Society, Daughters of Bilitis and others, fought to bring recognition of LGBT civil rights to the forefront of American society. While the movement was primarily, and most visually, centered in New York City and San Francisco, periodicals, guide books, and ephemeral material interconnected the larger LGBT community throughout the United States. The increased visibility of the LGBT movement inspired groups at odds with that new found visibility and call to action. The challenge to what was termed "traditional" values encouraged counter-LGBT groups to define and solidfy their constituency as well. This collection comprises material that is generated by individuals and organizations that have been on both sides of the question.

Related Materials:

Materials in the Archives Center

Michio and Aveline Kushi Macro-Biotics Collection (AC0619)

The Shamrock Bar: Photographs and Interviews (AC0857)

John-Manuel Andriote Victory Deferred Collection (AC1128)

Archives Center Wedding Documentation Collection (AC1131 )

Division of Science, Medicine, and Society HIV/AIDS Reference Collection (AC1134)

John-Manuel Andriote Hot Stuff: A Brief History of Disco Collection (AC1184)

Joan E. Biren (JEB) Queer Film Museum Collection (AC1216)

World AIDS Institute (WAI) Collection (AC1266)

Servicemembers Legal Defense Network (SLDN) Records (AC1282)

Helping Persons with AIDS (HPA) Records (AC1283)

DC Cowboys Dance Company Records (AC1312)

Bil Browning and Jerame Davis Papers (AC1334)

David Hadley Rockwell New York Disco Ephemera Collection (AC1342)

Leonard P. Hirsch Federal Globe Records (AC1357)

Corbett Reynolds Papers (AC1390)

Mark Segal Papers (AC1422)

The Mattachine Society of Washington "Love in Action" Collection (AC1428)

Academy of Washington Records (AC1458)

Matthew Shepard Papers (AC1463)

I'm From Driftwood Records (AC1503)

The Division of Political History holds artifacts related to gay activist Franklin Kameny and a variety of political buttons. They also hold LGBT related artifacts from Joan E. Biren (JEB).

The Division of Medical and Science holds objects donated from Dr. Renee Richards, Sean O. Strub, and Leonard Hirsch.

The Division of Entertainment and the Arts holds objects donated by The Fosters and Will & Grace.

Provenance:

This collection was assembled by the Archives Center, National Museum of American History, Smithsonian, beginning in 2004.

Restrictions:

The collection is open for research use.

Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Do not use original materials when available on reference video or audio tapes.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Women's music  Search this

Transgender people -- Identity  Search this

Sexual orientation  Search this

Political activists  Search this

Lesbianism  Search this

Lesbian and gay experience  Search this

Gay activists  Search this

Homosexuality  Search this

HIV and AIDS  Search this

Feminism  Search this

Bisexuality  Search this

Bars (Drinking establishments)  Search this

Gay Pride  Search this

Genre/Form:

Passports

Postcards

Photographs -- 2000-2010

Posters

Videocassettes

Advertising

DVDs

Photographs -- 20th century

Songbooks

Periodicals

Citation:

Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution

Identifier:

NMAH.AC.1146

See more items in:

Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_collection:sova-nmah-ac-1146

Series Collector:

National Museum of American History (U.S.). Archives Center  Search this

Series Donor:

Gay Officers Action League. GOAL  Search this

Becker, John M.  Search this

Gay Officers Action League. GOAL  Search this

Heritage of Pride (HOP)  Search this

Rohrbaugh, Richard  Search this

Series Creator:

Hirsch, Leonard  Search this

Guest, Barbara  Search this

Barna, Joseph T.  Search this

Guest, Michael E.  Search this

Container:

Map-folder 13

Type:

Archival materials

Date:

2015 April 28

Series Restrictions:

The collection is open for research use.

Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Do not use original materials when available on reference video or audio tapes.

Series Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Series Citation:

Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution

See more items in:

Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection

Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection / Series 3: Community Life and Subject Files / 3.3: Posters and Prints

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-1146-ref1565

Editor:

Heys, John  Search this

Series Collector:

National Museum of American History (U.S.). Archives Center  Search this

Series Donor:

Gay Officers Action League. GOAL  Search this

Becker, John M.  Search this

Gay Officers Action League. GOAL  Search this

Heritage of Pride (HOP)  Search this

Rohrbaugh, Richard  Search this

Series Creator:

Hirsch, Leonard  Search this

Guest, Barbara  Search this

Barna, Joseph T.  Search this

Guest, Michael E.  Search this

Extent:

1 Item (Ink on paper., 17" x 11-1/2".)

Type:

Archival materials

Newspapers

Date:

1969

Scope and Contents:

Cover in color.

Arrangement:

Box No. OS4.

Local Numbers:

AC1146-0000028.tif (AC Scan No.: cover)

Series Restrictions:

The collection is open for research use.

Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Do not use original materials when available on reference video or audio tapes.

Series Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Topic:

Homosexuality  Search this

Gay rights  Search this

Civil rights -- United States -- 1960-1970.  Search this

Genre/Form:

Newspapers

Series Citation:

Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution

See more items in:

Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection

Archives Center Lesbian, Gay, Bisexual, Transgender (LGBT) Collection / Series 1: Periodicals / B.A.R. Bay Area Reporter

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_component:sova-nmah-ac-1146-ref2731

Wearer:

Dawes, Dominique M.  Search this

Physical Description:

fabric, spandex (overall material)

fabric, nylon (overall material)

Measurements:

overall, flat: 50 cm x 34 cm; 19 11/16 in x 13 3/8 in

overall, mounted: 24 1/2 in x 18 in x 9 in; 62.23 cm x 45.72 cm x 22.86 cm

Object Name:

leotard, gymnastics

Date made:

1996

Subject:

Sports  Search this

Olympics  Search this

Amateur  Search this

Gymnastics  Search this

Women  Search this

African American  Search this

Related event:

Olympic Summer Games: Atlanta, 1996  Search this

Credit Line:

Dominique M. Dawes

ID Number:

1996.0286.01

Accession number:

1996.0286

Catalog number:

1996.0286.01

See more items in:

Cultural and Community Life: Sport and Leisure

Highlights from the Culture and the Arts Collection

Data Source:

National Museum of American History

GUID:

http://n2t.net/ark:/65665/ng49ca746b3-65e4-704b-e053-15f76fa0b4fa

EDAN-URL:

edanmdm:nmah_748903

Creator:

Dale, Dianne  Search this

P.H. Polk, 1898-1984  Search this

Names:

Barry, Marion, 1936-2014  Search this

Dale, Almore M., 1911-1984  Search this

Dale, Dianne  Search this

Dale, John Henry, Jr., 1888-1973  Search this

Dale, Lucille Emma Patterson, 1889-1973  Search this

Dale, Marie Howard, 1914-2011  Search this

Dale, Norman Edward, 1908-1991  Search this

Garner, Araminta Dale, 1913-1987  Search this

Patterson, Frederick D. (Frederick Douglass), 1901-1988  Search this

Patterson, Wilhelmina Bessie, 1888-1962  Search this

Extent:

6 Linear feet (9 boxes)

Type:

Collection descriptions

Archival materials

Photographs

Programs

Clippings

Correspondence

Ephemera

Postcards

Place:

Anacostia (Washington, D.C.)

Date:

1866 - 1990.

Summary:

The Dale-Patterson family papers, which date from 1866 to 2010 and measure 6 linear feet, document the personal and professional lives of the Dale-Patterson family who came to live in Hillsdale, Anacostia, area of Washington, D.C., in 1892.

Scope and Contents note:

The Dale-Patterson family papers, which date from 1866 to 1990 and measure 6 linear feet, document the personal and professional lives of the Dale-Patterson family who came to live in Hillsdale, Anacostia, area of Washington, D.C., in 1892. The collection is comprised of correspondence, photographs, clippings, and ephemera.

Arrangement note:

The collection is arranged in four series:

Series 1: Dale-Patterson Family papers Series 2: Charles Qualls papers Series 3: Community Organizations Series 4: Subject Files

Biographical/Historical note:

The Dale family came to Washington, DC in 1886 when John Henry Dale, Sr., a gifted self-taught man, obtained a position as clerk in the newly contracted Pension Bureau building at 5th and G Streets, NW. First they lived near 13th Street and Florida Avenue, NW, then moved to Howard Road in Anacostia. Dale built a house at 2619 Nichols Avenue, now Martin Luther King, Jr. Avenue, drawing the plans and supervising the construction. The Dales and only one other family lived in this solidly built house for 100 years before it was sold to a church group and demolished.

General Note:

Finding Aid Note: This finding aid is associated with a MARC collection-level record.361883

Provenance:

The Dale-Patterson Family collection was donated to the Anacostia Community Museum on April 07, 2013.

Restrictions:

Use of the materials requires an appointment. Please contact the archivist at acmarchives@si.edu.

Rights:

The Dale-Patterson Family collection is the physical property of the Anacostia Community Museum. Literary and copyright belong to the author/creator or their legal heirs and assigns. Rights to work produced during the normal course of Museum business resides with the Anacostia Community Museum. For further information, and to obtain permission to publish or reproduce, contact the Museum Archives.

Topic:

African Americans  Search this

African American families  Search this

Genre/Form:

Photographs

Programs

Clippings

Correspondence

Ephemera

Postcards

Citation:

Dale-Patterson Family collection, Anacostia Community Museum Archives, Smithsonian Institution, gift of Dianne Dale.

Identifier:

ACMA.06-074

See more items in:

Dale-Patterson Family collection

Archival Repository:

Anacostia Community Museum Archives

EDAN-URL:

ead_collection:sova-acma-06-074

Creator:

Anacostia Museum  Search this

Smith, Edward D.  Search this

Reinckens, Sharon A.  Search this

Nelson, Stanley, 1955-  Search this

Caesar, Shirley, 1938-  Search this

Smithsonian Institution  Search this

Names:

Anacostia Community Museum  Search this

Anacostia Neighborhood Museum  Search this

First African Baptist Church (Savannah, Ga.)  Search this

First Bryan Baptist Church (Savannah, Ga.)  Search this

Johns Island Presbyterian Church (Johns Island, S.C.)  Search this

Mother Bethel African Methodist Episcopal Church (Philadelphia, Pa.)  Search this

Sharp Street Memorial United Methodist Church (Baltimore, Md.)  Search this

Sixth Mount Zion Baptist Church (Richmond, Va.)  Search this

St. George's United Methodist Church (Philadelphia, Pa.)  Search this

St. Thomas' Church (Philadelphia, Pa.)  Search this

Allen, Richard, 1760-1831  Search this

Boyd, Ruby Chappelle  Search this

Collier-Thomas, Bettye  Search this

Dougherty, Dorothy  Search this

Ellis, Edward L., Reverend  Search this

Epps, Annie  Search this

Freeman, Evelynne  Search this

Freeman, Felder  Search this

James, Harry, Deacon  Search this

Jasper, John, 1812-1901  Search this

Jones, Absalom, 1746-1818  Search this

Ross, Benjamin  Search this

Turner, Wesley  Search this

Washington, Alonzo, Reverend  Search this

West, Donald  Search this

Collection Creator:

Smithsonian Institution. Anacostia Community Museum  Search this

Extent:

1 Video recording (open reel, 1 inch)

1 Video recording (MiniDV)

1 Item (film , color interpositive, 16mm)

Culture:

African American  Search this

Type:

Archival materials

Video recordings

Documentary films

Place:

United States

Date:

circa 1992

Scope and Contents:

Climbing Jacob's Ladder argues for the importance of documenting and preserving the history of the African American church as explained by church historians, archivists, and curators. The African American church tells the story of African Americans, provides direction and goals for the young, and is the center of African American life. Its history is illustrated through photographs and moving images, which are endangered of being lost and forgotten if preservation measures are not taken. The short documentary also provides an overview of the history of the black church and African American worship from slavery through present day, the role and style of black preachers, black church music and choirs, and clothing worn to religious services.

Short documentary. Part of Climbing Jacob's Ladder Audiovisual Records. AV001152: dated 19920324. AV005160: transferred from VHS, captions burnt into image, dated 1991. AV005350: 16mm Preservation Color Interpositive, no sound, dated 20150317.

Biographical / Historical:

Climbing Jacob's Ladder was based on the Climbing Jacob's Ladder: The Rise of Black Churches in Eastern American Cities, 1740 - 1877 exhibition which explored the growth and central role of African American churches during the 18th- and 19th-centuries in the eastern United States: Boston, Savannah, New York, Philadelphia, Baltimore, Washington, and Richmond. The exhibition was organized by the Anacostia Museum and held there from October 1987 to October 1988.;The African American church provides the spiritual, educational, social, political, and economic center for the African American community. Because the history of the African American church tells the story of African Americans, the church is the largest repository of African American history.

Local Numbers:

ACMA AV005160

ACMA AV005350

General:

Title transcribed from open credits of video recording.

Series Restrictions:

Use of the materials requires an appointment. Some items are not accessible due to obsolete format and playback machinery restrictions. Please contact the archivist at ACMarchives@si.edu.

Topic:

African Americans  Search this

African American history  Search this

African American churches  Search this

Churches  Search this

Church history  Search this

Historic preservation  Search this

Religion  Search this

Preachers  Search this

Church music  Search this

Music  Search this

African American choirs  Search this

Choirs (Music)  Search this

Spirituals (Songs)  Search this

Slavery  Search this

Slaves  Search this

Segregation  Search this

Civil rights movements  Search this

Jacob's ladder (Biblical dream)  Search this

African American youth  Search this

Youth  Search this

Genre/Form:

Video recordings

Documentary films

Citation:

Climbing Jacob's Ladder, Exhibition Records AV03-036, Anacostia Community Museum Archives, Smithsonian Institution.

Identifier:

ACMA.03-036, Item ACMA AV001152

See more items in:

Climbing Jacob's Ladder: the Rise of Black Churches in Eastern American cities, 1740 - 1877 Exhibition Records

Climbing Jacob's Ladder: the Rise of Black Churches in Eastern American cities, 1740 - 1877 Exhibition Records / Series 3: Audiovisual records

Archival Repository:

Anacostia Community Museum Archives

EDAN-URL:

ead_component:sova-acma-03-036-ref886

Creator:

National Portrait Gallery  Search this

Type:

YouTube Videos

Uploaded:

2014-05-30T20:24:07.000Z

YouTube Category:

Education  Search this

Topic:

Portraits  Search this

See more by:

NatlPortraitGallery

Data Source:

National Portrait Gallery

YouTube Channel:

NatlPortraitGallery

EDAN-URL:

edanmdm:yt_-sHTpGfPe1c

Creator:

Freer Gallery of Art and Arthur M. Sackler Gallery  Search this

Type:

Conversations and talks

YouTube Videos

Uploaded:

2017-02-27T13:08:29.000Z

YouTube Category:

Education  Search this

Topic:

Art, Asian  Search this

See more by:

FreerSackler

Data Source:

Freer Gallery of Art and Arthur M. Sackler Gallery

YouTube Channel:

FreerSackler

EDAN-URL:

edanmdm:yt__h1Ula-02mg

Creator:

National Museum of American History  Search this

Type:

YouTube Videos

Uploaded:

2020-01-30T21:14:18.000Z

YouTube Category:

Nonprofits & Activism  Search this

Topic:

American History  Search this

See more by:

SmithsonianAmHistory

Data Source:

National Museum of American History

YouTube Channel:

SmithsonianAmHistory

EDAN-URL:

edanmdm:yt_uFQ3ZCAgAA0

Creator:

Smithsonian American Art Museum  Search this

Type:

YouTube Videos

Uploaded:

2020-12-03T20:28:08.000Z

YouTube Category:

Education  Search this

Topic:

Art, American  Search this

See more by:

americanartmuseum

Data Source:

Smithsonian American Art Museum

YouTube Channel:

americanartmuseum

EDAN-URL:

edanmdm:yt_H7B9s_-Od7M

Creator:

Smithsonian American Art Museum  Search this

Type:

YouTube Videos

Uploaded:

2020-11-20T21:44:19.000Z

YouTube Category:

Education  Search this

Topic:

Art, American  Search this

See more by:

americanartmuseum

Data Source:

Smithsonian American Art Museum

YouTube Channel:

americanartmuseum

EDAN-URL:

edanmdm:yt_boRC36_NgKI

Creator:

Smithsonian Latino Center  Search this

Type:

Conversations and talks

YouTube Videos

Uploaded:

2018-05-02T21:57:37.000Z

YouTube Category:

Education  Search this

Topic:

Latinos  Search this

See more by:

TheLatinoCenter

Data Source:

Smithsonian Latino Center

YouTube Channel:

TheLatinoCenter

EDAN-URL:

edanmdm:yt_8VxyNmEZ9pg

Directed by:

Karen Thorsen, American  Search this

Subject of:

James Baldwin, American, 1924 - 1987  Search this

Amiri Baraka, American, 1934 - 2014  Search this

Maya Angelou, American, 1928 - 2014  Search this

Bobby Short, American, 1924 - 2005  Search this

David Adams Leeming, American  Search this

William Styron, American, 1925 - 2006  Search this

Ishmael Reed, American, born 1938  Search this

Lucien Happersberger, Swiss, 1932 - 2010  Search this

Owned by:

D.C. Public Library, American, founded 1896  Search this

Medium:

acetate film

Dimensions:

Duration (Reel 1): 50 Minutes

Length (Film): 1800 Feet

Duration (Reel 2): 24 Minutes

Length (Film): 850 Feet

Type:

motion pictures (information artifacts)

16mm (photographic film size)

Place depicted:

Harlem, New York City, New York, United States, North and Central America

Istanbul, Turkey, Middle East, Asia

Switzerland, Europe

Paris, Île-de-France, France, Europe

Date:

1989

Topic:

African American  Search this

Activism  Search this

Civil Rights  Search this

Film  Search this

Gender  Search this

LGBTQ  Search this

Literature  Search this

Sexuality  Search this

Spirituality  Search this

Credit Line:

Collection of the Smithsonian National Museum of African American History and Culture

Object number:

2017.55.23.1ab

Restrictions & Rights:

© Karen Thorsen (Nobody Knows Productions). Permission required for use.

See more items in:

National Museum of African American History and Culture Collection

Collection title:

DC Public Library Film Collection

Classification:

Media Arts-Film and Video

Data Source:

National Museum of African American History and Culture

GUID:

http://n2t.net/ark:/65665/fd574f1a239-a28e-43aa-8216-2a68ae372bdb

EDAN-URL:

edanmdm:nmaahc_2017.55.23.1ab

Creator:

Turner, Reginald  Search this

Names:

Arnold, Juanita Burnett, (1909-2005)  Search this

Bates, J. B., 1916-2008  Search this

Campbell-Webster, Beatrice  Search this

Clark, Otis Granville, (1903-2012)  Search this

Eddy, Clyde, (1911-2008)  Search this

Ellsworth, Scott  Search this

Franklin, Archie Jackson, (1915-2006)  Search this

Franklin, Jimmie Lilly, (1915-2009)  Search this

Franklin, John Hope  Search this

Gates, Eddie Faye  Search this

Holloway, Robert, (1918-2010)  Search this

Hooker, Olivia J., Dr., (1915-2018)  Search this

Jackson, Eunice Cloman, (1903-2004)  Search this

Knight, Thelma Thurman, (1915-2009)  Search this

McCondichie, Eldoris Mae Ector, (1911-2010)  Search this

O'Brien, William [Bill]  Search this

Ogletree, Charles, Jr.  Search this

Rogers, Jewel Smitherman, (1918-2010)  Search this

Rogers, John Washington, Jr.  Search this

Young, Wess Hubert, (1917-2014)  Search this

Extent:

1.38 Terabytes

Type:

Collection descriptions

Archival materials

Terabytes

Oral history

Place:

Tulsa (Oklahoma)

Date:

2004-2007

Scope and Contents:

The Guide to 1921 Tulsa Race Massacre Oral History Collection documents the survivors of the 1921 Tulsa Race Massacre as well as their journey to acknowledgment, justice, and restitution. This digital collection is an edited version of a larger collection created by Reginald Turner, Executive Director and Founder of The Tulsa Project, Inc. The collection consists of interview videos of individual survivors, their descendants, riot witnesses, historians, community supporters as well as the legal proceedings for U.S. government acknowledgement of the massacre and its subsequent devastation. This collection serves to bear witness to one of the most infamous episodes of American history, allowing those who lived through it to convey their experiences directly in their own words.

Biographical / Historical:

In 1921, one of the most devastating race massacres in American history occurred in Tulsa, Oklahoma. From May 31 to June 1, mobs of white Tulsa residents ransacked, pillaged, bombed, and burned over 1,000 homes, businesses, and churches and murdered scores of African Americans in the Tulsa's Black community of Greenwood. The history of this event was hidden in plain sight for many generations, invariably vanished from or never placed in the history books across the country. Generations of Tulsa's universal community began to learn of this tragic event over the course of the last few decades through the efforts of the survivors and their supporters. The 1921 Tulsa Race Massacre Oral History Collection alongside the great work of The Tulsa Project, Inc. sheds light on a community of resilience grappling with complex questions of history and memory, justice and law, reparation and reconciliation.

In the decades that followed, just a partial list of cities exhibits the expansive and dizzying geographic and temporal scope of organized white violence that continued with little recourse or reproach well into twentieth century. Such cities include: Colfax, Louisiana (1873); Clinton, Mississippi (1875); Hamburg, South Carolina (1876); Thibodaux, Louisiana (1887); Omaha, Nebraska (1891); Wilmington, NC (1898); Atlanta, Georgia (1906); and East St. Louis, Missouri (1917). In the summer of 1919, the U.S. was rocked by the white supremacist violence and attacks against over thirty Black communities across the country. This period of overwhelming racial violence was dubbed, "Red Summer" and affected major Black communities in Washington, DC; Chicago, Illinois, Philadelphia, Pennsylvania; Baltimore, Maryland; Clarksdale, Mississippi; and Omaha, Nebraska as well as many others. In these cities like Tulsa, mob violence devastated Black communities through the destruction of property and livelihoods.

The Greenwood District of Tulsa, Oklahoma is rooted in the history of westward expansion of the United States in early 19th century. Beginning in 1830s, the first African Americans came to the Oklahoma Territory with Native Americans along the Trail of Tears, the U. S government sanctioned removal of American Indians from their native territory across the country. Some of the African American travelers were enslaved while free Blacks traveled through treacherous conditions alongside white travelers. Dubbed the "Oil Capital of the World" and "Magic City," Tulsa experienced booming economic growth and prosperity during the early 1900s. During the era of post-Emancipation until the onset of the 20th century, African Americans were a part of a newer wave of migration that came to Tulsa from all over the country, including other parts of the Oklahoma Territory.

More than 50 all-Black settlements were established in Oklahoma territory during this era, including Tatums, Langston, Rentiesville, Boley, as well as Black communities of larger cities such as Muskogee, Okmulgee, and Tulsa. By 1900, African Americans composed seven percent of the combined Oklahoma and Indian Territories and five percent of Tulsa's population. In 1905, the Tulsa's Greenwood community was sold to African American settlers. Many of Greenwood's founding families were of mixed-race heritage as result of multiracial migration patterns and organic cultural adaptation to Oklahoma's natural resources and environment. The Perrymans, one of Tulsa's founding families, included Muskogee (Creek), African American, and white members.

In 1907, Oklahoma was admitted into the United States, and the legislature immediately began implementing restrictive race laws. Many mixed-race families lived in the Oklahoma Territory in the late 1800s. But dividing lines between the races were drawn more sharply after Oklahoma became a state. Oklahoma had one of the strictest sets of Jim Crow laws that divided the country, especially in Tulsa. Black Tulsans formed their community along Greenwood and Archer streets and quickly began to thrive as homes, churches and businesses were built and further developed. The community took shape with the construction and proliferation of African American owned cafes, grocery stores, beauty parlors, movie theaters, and dentist, lawyers, and doctor offices. By close of World War I, 10,000 individuals lived in Tulsa's Greenwood District, considered to be one of the most prosperous African American communities in America at the time. Educator, activist, and statesman Booker T. Washington dubbed the district, "Negro Wall Street." Later coined as "Black Wall Street" in the 1950s as scholarship began developing around the massacre.

After World War I, Black veterans returned to seek a "double victory" by securing freedom and equality at home, striking fear among white supremacists. This fear left white Tulsans blaming the prosperity of "Black Wall Street" for the lack to employment opportunities and other misfortunes among the white community. Tulsa city founder and prominent businessman, W. Tate Brady, despite his support of African American financial independence, was a member of white supremacy terrorist group, the Klu Klux Klan (KKK) as well as an active member in the Sons of the Confederate Veterans. A resolute white supremacist, Brady's mansion's design was inspired by the Virginia home of Confederate General Robert E. Lee. He welcomed KKK founder, Nathan Bedford Forrest to that same home in 1915. It was Brady's active membership in the Sons of Confederate Veterans that brought the organization's 28th annual convention to the city in 1918. The latter circumstances along with the ongoing racial tensions set the stage for 1921 massacre.

On May 30, 1921, Dick Rowland, a 19-year-old African American shoe shiner was accused of assaulting a 17-year-old white woman, Sarah Page. Rowland went inside the Drexel Building to use the restroom, the only bathroom allowed to African Americans in downtown Tulsa. Page was an elevator operator in the building. It is unclear if Rowland tripped or the elevator stopped suddenly, but he had physical contact with Page. Page screamed assault and a scared Rowland immediately fled. The next morning on May 31, Rowland was arrested and jailed in the city's courthouse. Later that afternoon, the city's most popular newspaper, Tulsa Tribune printed the story, "Nab Negro for Attacking Girl in Elevator" that claimed Rowland raped Page. Also printed was an editorial with the title, "To Lynch Negro Tonight," which no doubt influenced the rumors of a possible lynching of Rowland as the evening approached.

A large mob of thousands continued to grow over the course of the night outside the courthouse. African American WWI veterans and other members of the Greenwood community began to set up defenses outside the courthouse in order to protect Rowland. Tensions rose and soon an individual fight broke out and a gun was fired. The now weaponized white mob began to move about Greenwood armed with torches, guns, and other weaponry. Some survivors recall aerial bombs released overhead from small planes. The terror was directed at every visible African American in the vicinity, many fled for their lives while their homes and livelihoods were demolished. Historical research has not rendered an accurate number of lives lost in the massacre; it is believed that over 300 African Americans were murdered. Over 35 blocks of homes and businesses were destroyed with damages estimated to be over 1.5 million dollars.

On June 1st, the Oklahoma National Guard arrived, and martial law was declared. They arrested over 6,000 African Americans including children and illegally held them in detention centers throughout Tulsa. They were only released if a white person named them as an employee. Martial law ended on June 3rd, but African Americans were required to carry "green cards" once released from the detention centers as a mechanism to the police the Black population. The next week, Oklahoma governor James B.A. Robertson ordered an inquiry into the massacre. Only 85 people were indicted, mostly African Americans citizens. Rowland was released from jail and not charged for any crimes. Page recanted her claim as well.

Residents of Greenwood filed over 1400 lawsuits for damaged property. Insurance companies denied all claims based on a "riot clause." 1,000 Black Tulsans were forced to live in tents provided by the Red Cross from 1921-1922 because their homes were demolished. Historians estimate that over 700 families left Tulsa and never returned. However, many stayed and worked to rebuild the Greenwood community but experienced great difficulty as the city government actively tried to prevent African Americans from returning to their homes. Zoning regulations were put into effect that would make Greenwood only a commercial area, making it virtually impossible to live there. B.C. Franklin, businessman and father of historian John Hope Franklin, led the charge and filed a suit against the City of Tulsa before the Oklahoma Supreme Court and won, allowing Greenwood to rebuild.

Dozens of Black-owned businesses were rebuilt in Greenwood within a year of the riot, and hundreds more followed over the next three decades. The Oklahoma Eagle newspaper founded in 1922, replacing the community's former Black newspaper, The Tulsa Star that was destroyed by the riot. The Oklahoma Eagle, founded directly after the massacre, reported on African American community, as well as all facets of the massacre, since white newspapers refused to acknowledge the incident. In 1925, in a display of courage, the National Negro Business League held its 26th annual convention in Greenwood. By the 1950s, Greenwood was a thriving Black community despite racial segregation and inequality. Greenwood's mid-century renaissance was a rare occurrence as employment opportunities and fair treatment outside of the Greenwood remained limited. The Tulsa NAACP chapter, along with other activist groups, was formed to fight inequality and racism in wider Tulsa. Despite advances of the Civil Rights Movement of the 1960s, redlining and urban renewal projects dwindled the former Greenwood improvements leaving the area and its residents impoverished and highly segregated.

After suffering decades of aftereffects from the massacre, Tulsa's African American community demanded justice and reparations from the state of Oklahoma and the U.S. government. In 1997, African American state lawmakers, Representative Don Ross and Senator Maxine Horner, co-sponsored an Oklahoma House Bill to create the Tulsa Race Riot Commission. The Commission was tasked with finding survivors and recording their testimony, gaining accurate accounts of property losses and values, and then make recommendations for reparations. In addition, they worked with forensic anthropologists and archeologists tasked with locating mass graves of massacre victims. In 2001, the committee concluded that each survivor should receive $200,000 and up to $100,000 in property claims. Unfortunately, these recommendations were not passed leaving survivors and descendants with little prospects for restitution.

In 2003, over 200 Tulsa massacre survivors filed a suit against the state of Oklahoma in the case, Alexander, et al., v. Oklahoma, et al. Survivors and their descendants served as plaintiffs and recounted their experiences during and after the massacre. The legal team was led by esteemed lawyer and educator Charles Ogletree and celebrity lawyer Johnnie Cochran. The suit demanded restitution for the damages and injuries done by the state of Oklahoma and the city of Tulsa. The main argument declared violations of the 14th Amendment of the U. S. Constitution including "deprivation of life and liberty [and property] and the privileges and immunities of United States citizenship". In addition, plaintiffs wanted to establish a scholarship fund to ensure future generations learn the history of the massacre for years to come. The judge ruled against the survivors, claiming that the statute of limitations had passed. In 2005, the lawyers tried yet again for justice by bringing the case to the U. S. Supreme Court, but the court declined to hear the appeal. A few survivors were given the opportunity to speak at a briefing in front of the Congressional Black Caucus (CBC) and other leaders on Capitol Hill, the same year with no action taken.

Over the years, Tulsa cultural institutions and organizations were developed to preserve the legacy of the African American community in Greenwood, Tulsa and the state of Oklahoma. The Greenwood Cultural Center and Mabel B. Little House have showcased the heritage of the community since the 1990s. In 2008, lawyer and filmmaker, Reginald Turner founded The Tulsa Project, Inc., a non-profit group committed to raising funds and awareness on behalf of massacre survivors and their descendants. The same year, Turner filmed interviews of massacre survivors that were later compiled in a documentary entitled, "Before They Die!" The interviews took place from 2004 to 2007 and featured survivors' efforts for justice, government hearings, and legal proceedings as well as Tulsa Commission meetings. The film's sales go towards compensating survivors and serve as an educational tool exhibited in schools, churches, and civic organizations around the country. In 2010, the John Hope Franklin Reconciliation Park opened in Greenwood to help memorialize the massacre survivors and educate the community. In 2018, Tulsa Mayor G.T. Bynum called for the opening another investigation into the location of mass graves. In 2019, the Tulsa Race Massacre was added to the Oklahoma Education department curriculum and taught in classrooms.

As the massacre approaches its 100th anniversary in 2021, there are continuing advances for greater education about the massacre and the restitution of justice for the victims, survivors, and descendants of the one of the darkest times in American history.

Historical Timeline

1900 -- African Americans composed seven percent of Oklahoma territory and five percent of the Tulsa population.

1905 -- The Greenwood area in Tulsa was sold to African American Settlers.

1907 -- Oklahoma was made a state.

1917-1918 -- World War I veterans returned home seeking freedom and equality. In 1918, Tulsa hosted the 28th Annual Sons of the Confederacy Convention.

1919 -- "Red Summer," Over 30 race riots occurred over the course of 10 months in states across America.

1920 -- The wealth and prosperity of the Greenwood community, nicknamed "Black Wall Street," led to it to becoming one of the most financially prosperous African American communities in America.

1921: Tulsa Race Riot also known Tulsa Race Massacre takes place from May 30th to June 1st, in the Greenwood community of Tulsa. -- May 30: Dick Rowland, an African American shoe shiner is accused of assaulting Sarah Page, a white elevator operator. May 31: Rowland was arrested and brought to the courthouse jail. Afternoon: The Tulsa Tribune printed a story, "Nab Negro for Attacking Girl in Elevator" that Rowland raped Page and printed the editorial, "To Lynch Negro Tonight." 4:00 pm: Talk and rumors of lynching Rowland had spread. Police and Fire commissions J.M. Adkison phoned to warn Sheriff Willard McCullough of a possible incident. 7:30: A large white mob, numbering in the hundreds, gathered at the courthouse demanding Rowland be released to them. 9:30 pm: The mob had grown to two thousand. Members of the Greenwood community, many World War I veterans, set up defenses at the courthouse in order to protect Rowland from any impending violence from the mob. 10:00 pm: A fight broke out and a gun was fired. The mob began attacking and shooting all African Americans. June 1 12:00-1:30 am: Gunfire occurred between the white and African American commercial businesses across Fisco yards. 1:00-4:00 am: Over 35 blocks were destroyed, including 1200 homes, and an estimated 300 African Americans were murdered. However, the exact number is unknown. 9:00 am: The Oklahoma National Guard arrived. 11:30 am: Government declared martial law, by this point most of the fighting had already stopped. The final altercation occurred at Noon when the mob fired on African Americans near the Santa Fe railroad tracks. The National guard gathered and arrested nearly all the Greenwood residents, over 6000, detaining them in the Convention Center, sports arenas, and fairgrounds. 6:00 pm: All businesses were ordered to close, and a curfew was put into effect beginning at 7:00. June 3: Martial law ended. African Americans were required to carry "green cards" to leave the detention centers until July. June 8-20: Governor James B. A. Robertson ordered an inquiry of events by a Grand Jury examining the role of the police and sheriff departments. The all-white jury indicted over 85 people, the majority African American, for rioting and illegally carrying weapons. Five city police officers, including the Tulsa Chief of Police, John Gustafson, were also indicted and later fired. June 8-July 30: 1400 lawsuits were filed by African Americans for damaged commercial and/or personal property. The insurance companies invoked a "riot clause" that dismissed almost all the claims. Rowland was released and was not charged for any crime.

1922 -- Mary E. Jones Parrish was hired by the Inter-Racial Commission to write an account of the Race Riot. She was a teacher and journalist living with her daughter in Tulsa at the time of the massacre. Parrish interviewed survivors of the riot, collecting oral histories, photographs and a listing of property loses, publishing her findings in Events of the Tulsa Disaster. This was the first book published about the race riot. A large reconstruction effort began in Greenwood, and 80 businesses opened.

1925 -- National Negro Business League holds national convention in Tulsa, celebrating the rebuilding of Greenwood.

1931 -- Buck Colbert Franklin writes an unpublished memoir of the massacre entitled: The Tulsa Riot and Three of its Victims. It was later published by his son, John Hope Franklin and grandson, John W. Franklin in 1997.

1946 -- The first general history of the riot was published by Loren L. Gill, from the University of Tulsa. Although conducting many oral histories and research, some of his conclusions were later found to be incorrect.

1975 -- The Tulsa Race War of 1921 by Rudia M. Halliburton, Jr. was published. Halliburton was a professor at Northeastern State University and his work featured a collection of photographs, many from his students, of the riot.

1997 -- The Tulsa Race Riot Commission is established to study the riot and recommended reparations for survivors and their descendants. The city didn't comply.

1998 -- The Commission recommends archeological search for mass graves. This was approved in February 1999. A potential mass grave was found in Oaklawn Cemetery.

2003 -- Court case, Alexander, et al., v. Oklahoma, et al, was filed by over 200 survivors of the massacre. The suit was denied because the statute of limitations had passed.

2005 -- The survivors and lawyers attempted to repeal the decision in the Supreme Court, but the Court decided not to accept a case.

2010 -- John Hope Franklin Reconciliation Park opened in Greenwood to help memorialize and educate the community about the race massacre.

Provenance:

Acquired as a gift from The Tulsa Project, Inc. (Reginald Turner, J.D.Clement & The Lomax Company).

Rights:

The copyright law of the United States (title 17, United States Code) governs the making reproductions of copyrighted material. Any reproductions of these materials are not to be used for any purpose other than research or educational use. It is the responsibility of the user to pursue the copyright owner, The Tulsa Project, Inc . for permission to use and publish the materials from this collection for use beyond private study, scholarship or research. Any reproduction of materials of this collection must include the copyright notice: © The Tulsa Project, Inc.

Topic:

Race relations  Search this

Tulsa Race Massacre, Tulsa, Okla., 1921  Search this

Hate crimes  Search this

Race discrimination  Search this

Violence  Search this

Race riots  Search this

Justice  Search this

Activism  Search this

Law  Search this

Identity  Search this

American South  Search this

American West  Search this

Genre/Form:

Oral history

Citation:

Guide to the 1921 Tulsa Race Massacre Oral History Collection, 2004-2007. National Museum of African American History and Culture, Smithsonian Institution

Identifier:

NMAAHC.A2014.240

See more items in:

Guide to 1921 Tulsa Race Massacre Oral History Collection

Archival Repository:

National Museum of African American History and Culture

EDAN-URL:

ead_collection:sova-nmaahc-a2014-240

Creator:

National Congress of American Indians  Search this

Names:

Arrow, Inc.  Search this

National Tribal Chairmen's Association  Search this

Native American Rights Fund  Search this

United Effort Trust  Search this

United States. American Indian Policy Review Commission  Search this

United States. Bureau of Indian Affairs  Search this

United States. Indian Claims Commission  Search this

Bronson, Ruth Muskrat  Search this

Curry, James E., 1907-1972  Search this

Deloria, Vine  Search this

Harjo, Suzan Shown  Search this

McNickle, D'Arcy, 1904-1977  Search this

Peterson, Helen L.  Search this

Snake, Reuben, 1937-1993  Search this

Tonasket, Mel  Search this

Trimble, Charles E.  Search this

Extent:

251 Linear feet (597 archival boxes)

Type:

Collection descriptions

Archival materials

Photographs

Videotapes

Correspondence

Administrative records

Financial records

Audiotapes

Clippings

Date:

1933-1990

bulk 1944-1989

Summary:

The National Congress of American Indian (NCAI), founded in 1944, is the oldest nation-wide American Indian advocacy organization in the United States. The NCAI records document the organization's work, particularly that of its office in Washington, DC, and the wide variety of issues faced by American Indians in the twentieth century. The collection is located in the Cultural Resource Center of the National Museum of the American Indian.

Scope and Contents:

The records of the National Congress of American Indians (NCAI) reflect the operations of its Washington, DC, headquarters and, in particular, the activities and responsibilities of its executive director. The papers primarily cover the period 1943 to 1990, although some documents pre-dating NCAI are present. The bulk of the material relates to legislation, lobbying, and NCAI's interactions with various governmental bodies. A large segment also concerns the annual conventions and executive council and executive committee meetings. Finally, the records also document the operations of the NCAI, including personnel, financial, and fundraising material. Materials found throughout the collection include letters, memoranda, handwritten notes, speeches, press releases, newspaper clippings, publications, minutes of meetings, transcripts, reports, agenda, programs, financial records, legislative materials, photographs, and sound recordings.

Arrangement:

The National Congress of American Indians records are arranged in 21 series:

Series 1 -- : NCAI Conventions and Mid-Year Conferences

Series 2 -- : Executive Council and Executive Committee Files

Subseries 2.1: Executive Council

Subseries 2.2: Executive Committee

Subseries 2.3: Executive Committee: Benefit Awards

Series 3 -- : Correspondence Files

Subseries 3.1: Name Files

Subseries 3.2: Chronological Files

Subseries 3.3: Miscellaneous Files

Series 4 -- : Tribal Files

Subseries 4.1: Individual Tribes, Bands and Reservations

Subseries 4.2: Intertribal Organizations

Subseries 4.3: Special Issues

Subseries 4.4: Miscellaneous Tribal Files

Series 5 -- : Records of Indian Interest Organizations

Subseries 5.1: Other Indian Organizations

Subseries 5.2: Non-Indian Support Groups

Subseries 5.3: General Indian Interest Groups

Series 6 -- : NCAI Committees and Special Issue Files

Subseries 6.1: Alaskan Natives

Subseries 6.2: Policy Conference

Subseries 6.3: Religious Freedom and Related Cultural Concerns

Subseries 6.4: Hunting and Fishing Rights

Subseries 6.5: Natural Resources and Indian Water Rights

Subseries 6.6: Nuclear Waste

Subseries 6.7: Solar Bank

Subseries 6.8: AIMS [American Indian Media Surveillance] Committee

Subseries 6.9: HCR 108 and Federal Termination Policies

Subseries 6.10: Emergency Conference of 1954

Subseries 6.11: Jurisdiction --NCAI Commission and Federal Legislation

Subseries 6.12: Law Enforcement

Subseries 6.13: Litigation Committee

Subseries 6.14: Annual Litigation Conference

Subseries 6.15: Trail of Broken Treaties Impact Survey Team

Subseries 6.16: Block Grants

Subseries 6.17: Health and Welfare

Subseries 6.18: Self-Determination and Education

Subseries 6.19: National Conference on Federal Recognition

Subseries 6.20: Economic and Reservation Development

Series -- 7: United Effort Trust (UET)

Subseries 7.1: NCAI and NTCA Joint Committee

Subseries 7.2: Issues

Subseries 7.3: Legislation

Subseries 7.4: News Releases

Subseries 7.5: Indian Organizations

Subseries 7.6: Inter-Tribal Organizations

Subseries 7.7: Non-Indian Organizations

Subseries 7.8: Tribes

Series 8 -- : Attorneys and Legal Interest Groups

Subseries 8.1: Attorneys

Subseries 8.2: Legal Interest Groups

Subseries 8.3: Legal Services

Series 9 -- : Federal Indian Policy and Legislation Files

Subseries 9.1: American Indian Policy Review Task Force

Series 10 -- : Bureau of Indian Affairs

Series 11 -- : State and Local Government Organizations

Series 12 -- : Census

Series 13 -- : General Alpha-Subject Files

Series 14 -- : Records of Charles E. "Chuck" Trimble

Series 15 -- : Records of Suzan S. Harjo

Subseries 15.1: Indian Claims: Eastern Land Claims

Subseries 15.2: Indian Claims: Statute of Limitations

Subseries 15.3: Conference on -- The Indian Reorganization Act - An Assessment and Prospectus Fifty Years Later

Subseries 15.4: Inter-American Indian Institute (IAII)

Subseries 15.5: Institute of American Indian Arts (IAIA)

Subseries 15.6: Institute of the American West (IAW)

Subseries 15.7: Common Cause

Subseries 15.8: Office Files

Series 16 -- : Fund Raising

Subseries 16.1: Gifts, Bequests, and Contributions

Subseries 16.2: Foundations

Subseries 16.3: General --Arrow and NCAI Fund

Series 17 -- : Business and Financial Records Files

Subseries 17.1: Personnel

Series 18 -- : "Give-Away" Files

Series 19 -- : Publications

Subseries 19.1: -- News/Sentinels -- and -- Sentinel Bulletin

Subseries 19.2: Other Publications

Series 20 -- : Photographs

Series 21 -- : Audio and Film Recordings

Biographical / Historical:

The National Congress of America Indians, which describes itself as the oldest and largest American Indian and Alaskan Native organization in the United States, was founded on November 16, 1944, in Denver, CO. NCAI was intended to serve as a link between individual tribal councils and the United States government, by defining and helping to crystallize Indian thought on the administration of Indian affairs. The Congress also aimed to educate the general public about Indians, preserve Indian cultural values, protect treaty rights with the United States, and promote Indian welfare.

At the first convention, delegates representing fifty tribes ratified the constitution and by-laws, drafted resolutions determining the direction of NCAI policy, and elected the organizations' first officers, with Oklahoma Supreme Court Justice Napoleon B. Johnson (Cherokee) as president. The officers, as well as eight elected council members, formed the Executive Council. The Council chose the Executive Director; Ruth Muskrat Bronson (Cherokee) was the organization's first director, from 1944-1948. "Persons of Indian blood" could join the organization either as individuals or as groups. In 1955, however, the constitution was revised to restrict group membership to recognized tribes, committees, or bands, and to make the Executive Council chosen by tribal representatives. These changes gave control of the organization to governing bodies of organized tribes, rather than individuals. A further amendment that year created a five-member Executive Committee, headed by the president, which had all the powers of the Executive Council between council meetings.

Conventions have been held annually in the fall since the formation of the NCAI in 1944. Since 1977, mid-year conferences have been held in May or June of each year, to allow more frequent and thorough discussion of issues. The resolutions passed at these conventions are the basis for all policy of the Executive Committee and Executive Director between meetings. The conventions are also used for informational sessions and meetings of standing and special committees of NCAI. One or two-day workshops may also be held on special topics or Congressional issues of particular concern.

NCAI created a tax-exempt arm in 1949 to accept charitable contributions and apply for grants, the NCAI Fund, which soon changed its name to ARROW, Inc. By 1957, however, ARROW had split off to become an independent organization, and NCAI started a new arm, again called the NCAI Fund. In the coming decades, the NCAI Fund would obtain grants from sources including the Bureau of Indian Affairs, Department of Veteran Affairs, Indian Health Service, Nuclear Regulatory Commission, Ford Foundation, humanities councils and others, which they used for conferences, workshops, publications, and other projects.

In its early years, NCAI fought for the recognition of land claims of Alaska natives, the enfranchisement of Arizona and New Mexico Indians, the equitable settlement of tribal land claims, and the right of Indians to select their own attorneys. The NCAI lobbied vigorously for an Indian Claims Commission Bill, which became law in August 1946. NCAI's lobbying efforts on behalf of this act set the pattern for the organization's future role in legislative matters: keeping member tribes abreast of proposed legislation and ascertaining their views, and maintaining a presence in Congress through lobbying and testimony.

Beginning in 1954, the threat of termination pushed NCAI into a period of increased activity. Although some tribes were ready to terminate their relationship with the federal government, much of Indian Country felt threatened by the government's new stated policy. NCAI therefore organized an Emergency Conference of American Indians for February 1954 to protest this new termination policy. An agreement was forged at the conference between the NCAI and the Bureau of Indian Affairs to work together toward slowly liquidating the BIA. The termination period of the 1950s and 1960s, while challenging, saw NCAI increase in confidence and political acumen.

During the 1960s, a number of other activist Indian groups sprang up and began to dilute the singular influence which NCAI had commanded. Newer, more militant groups often considered themselves at odds with NCAI, which was increasingly perceived as conservative. As the number of Indian advocacy groups grew in the 1960s and 1970s, however, NCAI actively partnered with other organizations, particularly the National Tribal Chairmen's Association (NTCA) and Native American Rights Fund (NARF), on a variety of projects.

Charles E. "Chuck" Trimble (Oglala Dakota) served as Executive Director of NCAI in 1972 until 1977, when he resigned to lead the United Effort Trust, a project designed to fight white backlash to Indian rights. NCAI spent most of the next two years trying to find another permanent director. In 1979, Ronald P. Andrade (Luiseno-Diegueno) joined NCAI and unfortunately found a group that was demoralized and underfunded. He was able to return the organization to good health but left in 1982. Si Whitman (Nez Perce), his successor, remained at NCAI for less than a year.

Suzan Shown Harjo (Cheyenne-Creek) became director of NCAI on May 1, 1984. Prior to taking this postions, she had served as Congressional Liaison for Indian Affairs at the Department of the Interior during the Carter administration and as legislative liaison for the Native American Rights Fund, as well as working for NCAI during the mid-1970s. Harjo was also an active and published poet, as well as a frequent speaker at events around the country. The National Congress of American Indians was particularly active on Capitol Hill while Harjo was director, advocating for government-to-government status, the Tribal Government Tax Status Act of 1983, repatriation legislation, and economic development programs, among other issues. Harjo was herself very involved in the establishment of the National Museum of the American Indian in Washington, DC.

The NCAI Fund was very successful in receiving grants during this period, although they were chronically short of operating funds. Some of their most active projects during this period were the Indian and Native Veterans Outreach Program (INVOP), Inter-generational Health Promotion and Education Program (IHPEP), Environmental Handbook and related educational seminars, Solar Bank, nuclear waste disposal and transportation information sessions, and voter registration.

For years, NCAI's operating expenses had been funded by the Ford Foundation and the Bureau of Indian Affairs (BIA). In 1985, the director of the Bureau of Indian Affairs, opposing the use of Federal monies to support outside organizations, began to block the payment for services due to the NCAI. This created a financial crisis from which the NCAI did not recover during Harjo's tenure, and it became the major issue for which she was not rehired in October 1989.

Following the 1989 Annual Convention, Wayne Ducheneaux (Cheyenne River Sioux) became President of NCAI and A. Gay Kingman (Cheyenne River Sioux) was appointed Executive Director. Their first efforts were focused on recovering the financial well-being of the organization, which meant that less attention was devoted to issues in Congress. One of the successful projects NCAI pursued during the next two years was organization and presentation of the Indian pre-conference of the White House Conference on Library and Information Science, which was held in early 1991.

The National Congress of American Indians is still active today, continuing its work of lobbying, support for tribal governments, and advocacy for American Indian issues.

Related Materials:

Other collections at the NMAI Archives Center that include information on the National Congress of American Indians include:

Arrow, Inc., and the American Indian Tribal Court Judges records, 1949-1999 (NMAI.MS.013) James E. Curry papers, 1935-1955 (NMAI.MS.015) National Tribal Chairmen's Association records, 1971-1978 (NMAI.MS.014) Helen L. Peterson papers, 1944-1992 (NMAI.MS.016) Reuben Snake papers, 1971-1996 (NMAI.MS.012)

Provenance:

The National Congress of American Indians designated the National Anthropological Archives (NAA) as its official repository in 1976. This collection was received by NAA in four accessions between 1976 and 1991. It was transferred from NAA to the National Museum of the American Indian Archive Center in 2006.

Restrictions:

Access to NMAI Archive Center collections is by appointment only, Monday - Friday, 9:30 am - 4:30 pm. Please contact the archives to make an appointment (phone: 301-238-1400, email: nmaiarchives@si.edu).

Rights:

Single photocopies may be made for research purposes. Permission to publish or broadbast materials from the collection must be requested from National Museum of the American Indian Archive Center. Please submit a written request to nmaiarchives@si.edu.

Topic:

Indians of North America -- Government relations -- 1934-  Search this

Indians of North America -- Politics and government  Search this

Indians of North America -- Social conditions -- 20th century  Search this

Indians of North America -- Legal status, laws, etc.  Search this

Indian termination policy  Search this

Alaska Natives -- Land tenure  Search this

Indians of North America -- Civil rights  Search this

Indians of North America -- Economic conditions -- 20th century  Search this

Radioactive wastes -- United States -- Management  Search this

Trail of Broken Treaties, 1972  Search this

Genre/Form:

Photographs

Videotapes

Correspondence

Administrative records

Financial records

Audiotapes

Clippings

Citation:

Identification of specific item; Date (if known); Collection Title, Box and Folder Number; National Museum of the American Indian Archive Center, Smithsonian Institution.

Identifier:

NMAI.AC.010

See more items in:

National Congress of American Indians records

Archival Repository:

National Museum of the American Indian

EDAN-URL:

ead_collection:sova-nmai-ac-010

Collection Creator:

National Congress of American Indians  Search this

Container:

Box 1, Folder 6

Type:

Archival materials

Date:

1944

Collection Restrictions:

Access to NMAI Archive Center collections is by appointment only, Monday - Friday, 9:30 am - 4:30 pm. Please contact the archives to make an appointment (phone: 301-238-1400, email: nmaiarchives@si.edu).

Collection Rights:

Single photocopies may be made for research purposes. Permission to publish or broadbast materials from the collection must be requested from National Museum of the American Indian Archive Center. Please submit a written request to nmaiarchives@si.edu.

Collection Citation:

Identification of specific item; Date (if known); Collection Title, Box and Folder Number; National Museum of the American Indian Archive Center, Smithsonian Institution.

See more items in:

National Congress of American Indians records

National Congress of American Indians records / Series 1: NCAI Conventions and Mid-year Conferences

Archival Repository:

National Museum of the American Indian

EDAN-URL:

ead_component:sova-nmai-ac-010-ref34

Creator:

Ayer (N W) Incorporated.  Search this

Names:

American Telephone and Telegraph Company -- Advertisements  Search this

Cunningham & Walsh.  Search this

Hixson & Jorgenson  Search this

United Air Lines, Inc. -- Advertisements  Search this

Ayer, Francis Wayland  Search this

De Kooning, Willem, 1904-1997  Search this

O'Keeffe, Georgia , 1887-1986  Search this

Extent:

270 Cubic feet (1463 boxes, 33 map-folders, 7 films)

Type:

Collection descriptions

Archival materials

Business records

Interviews

Oral history

Print advertising

Proof sheets

Proofs (printed matter)

Scrapbooks

Trade literature

Tear sheets

Advertisements

Date:

1817-1851

1869-2006

Summary:

Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.

Scope and Contents:

The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.

Arrangement:

The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985

Biographical / Historical:

Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.

Related Materials:

Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)

Provenance:

The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.

Restrictions:

The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.

Rights:

Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.

Topic:

Advertising agencies  Search this

advertising  Search this

Genre/Form:

Business records -- 1840-2000

Interviews -- 1980-2000

Oral history -- 1980-1990

Print advertising

Proof sheets

Proofs (printed matter)

Scrapbooks -- 1840-1990

Trade literature

Tear sheets

Advertisements

Citation:

NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History

Identifier:

NMAH.AC.0059

See more items in:

N W Ayer Advertising Agency Records

Archival Repository:

Archives Center, National Museum of American History

EDAN-URL:

ead_collection:sova-nmah-ac-0059

Creator:

Wiseman, Fred, 1875-1961  Search this

Names:

Early Birds of Aviation (Organization).  Search this

Wiseman-Peters (Fred Wiseman and J. W. Peters) (Aircraft manufacturer)  Search this

Extent:

0.59 Cubic feet (1 flatbox)

Type:

Collection descriptions

Archival materials

Photographs

Tickets

Correspondence

Clippings

Date:

1909-1968

bulk [ca. 1910s, 1950s]

Summary:

Fred Wiseman, along with J. W. Peters and D.C. Prentiss, built a biplane named the Wiseman-Peters. During July 1910, both Peters and Wiseman flew the Wiseman-Peters and the following year Wiseman entered the 1911 Aviation Meet at Selfridge Field, Michigan. On February 17, 1911, Wiseman made the first airplane-carried mail flight officially sanctioned by any local U.S. post office and made available to the public when he carried mail, a bundle of newspapers and a sack of groceries from Petaluma, CA, to Santa Rosa, CA. After the 1911 season, Wiseman gave up flying.

This collection consists of a large scrapbook. Inside the scrapbook are newspaper clippings, correspondence, 1st Day Covers, race tickets, and photographs chronicling both Wiseman's automobile and aviation careers.

Scope and Contents:

This collection consists of a large scrapbook. Inside the scrapbook are newspaper clippings, correspondence, 1st Day Covers, race tickets, and photographs chronicling both Wiseman's automobile and aviation careers.

Note: The digital images in this finding aid were repurposed from scans made by an outside contractor for a commercial product and may show irregular cropping and orientation in addition to color variations resulting from damage to and deterioration of the original objects.

Arrangement:

Materials are in the order the donor attached them to the scrapbook. Correspondence is often located within the envelope that is attached to the scrapbook. Some materials are loose and have been left in the arrangement in which they were found, unless a portion of a newspaper article could be matched to its other parts.

Biographical / Historical:

Fred Wiseman (1875-1961) was born in Santa Rosa, California, and after attending local schools he engaged in both the bicycle and automotive businesses. Wiseman won considerable fame racing Stoddard-Dayton cars on the West Coast as well as in the Chicago area. He became interested in aviation after attending the Wright brothers' homecoming celebration in 1909 and the first Los Angeles aviation meet at Dominguez Field in 1910.

After these two events, Wiseman was convinced he wanted to learn to fly and so he returned to his home in Santa Rosa and persuaded Ben Noonan to put up $10,000 to build a plane. Wiseman, along with J. W. Peters and D.C. Prentiss, built a biplane named the Wiseman-Peters. During July 1910, both Peters and Wiseman flew the Wiseman-Peters and the following year Wiseman entered the 1911 Aviation Meet at Selfridge Field, Michigan.

On February 17, 1911, Wiseman made the first airplane-carried mail flight officially sanctioned by any local U.S. post office and made available to the public when he carried mail, a bundle of newspapers and a sack of groceries from Petaluma, CA, to Santa Rosa, CA. (The first air mail flight sanctioned by the U.S. Post Office in Washington, D.C., took place on September 23, 1911, when Earle Ovington carried mail from Garden City, Long Island, to Mineola; and the first continuously scheduled U.S. air mail service began on May 15, 1918, with routes between Washington, Philadelphia, and New York.)

During 1911, Wiseman had an active season of exhibition work, including flying for one week at the California State Fair. However, after this season Wiseman gave up flying because he thought there was no future in it. He sold his plane and returned to the automobile business. He later worked for Standard Oil Company of California. Wiseman was a member of the Early Birds of Aviation, an organization of pilots who flew solo in an aircraft prior to December 17, 1916.

Weldon Cooke, another pioneer aviator from California, bought and modified the Wiseman-Peters aircraft, renaming it the Wiseman-Cooke. Cooke flew the Wiseman-Cooke for exhibition and air mail flights. The Wiseman-Cooke aircraft is currently part of the Smithsonian Institution's collections.

Provenance:

No donor information, Gift?, unknown, XXXX-0618, unknown

Restrictions:

No restrictions on access

Rights:

Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests

Topic:

Automobile racing  Search this

Air mail service  Search this

Aeronautics, Commercial  Search this

Aeronautics -- Exhibitions  Search this

Airplane racing  Search this

Aeronautics -- Competitions  Search this

Aeronautics -- 1903-1916  Search this

Aeronautics  Search this

Air pilots  Search this

Wiseman-Peters #2 Biplane (1910)  Search this

Genre/Form:

Photographs

Tickets

Correspondence

Clippings

Citation:

Fred Wiseman Scrapbook, Acc. NASM.XXXX.0618, National Air and Space Museum, Smithsonian Institution.

Identifier:

NASM.XXXX.0618

Archival Repository:

National Air and Space Museum Archives

EDAN-URL:

ead_collection:sova-nasm-xxxx-0618

Collection Creator:

Scott, Blanche Stuart, 1889-1970  Search this

Container:

Box 1, Folder 5

Type:

Archival materials

Date:

1956 - 1969

Collection Restrictions:

No restrictions on access.

Collection Rights:

Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.

Collection Citation:

Blanche Stuart Scott Collection, Acc. NASM.XXXX.0062, National Air and Space Museum, Smithsonian Institution.

See more items in:

Blanche Stuart Scott Collection

Archival Repository:

National Air and Space Museum Archives

EDAN-URL:

ead_component:sova-nasm-xxxx-0062-ref14

Collection Creator:

Jones, William  Search this

Container:

Box 1

Type:

Archival materials

Date:

bulk 1943 - 1946

Collection Restrictions:

No restrictions on access.

Collection Rights:

Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests

Collection Citation:

William Jones World War II Scrapbook, NASM.2006.0067, National Air and Space Museum, Smithsonian Institution.

See more items in:

William Jones World War II Scrapbook

Archival Repository:

National Air and Space Museum Archives

EDAN-URL:

ead_component:sova-nasm-2006-0067-ref506