1 Photograph (lantern slide, black-and-white, 3.25 in. x 4in.)
Type:
Archival materials
Photographs
Lantern slides
Place:
Miscellaneous Billboards and Signage (Summit, New Jersey)
United States of America -- New Jersey -- Union -- Summit
Date:
[between 1914 and 1949?]
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Sponsor:
A project to describe images in this finding aid received Federal support from the Smithsonian Collections Care Initiative, administered by the National Collections Program.
It is possible that this is a self-portrait by Katherine Joseph, but there is no evidence.
Arrangement:
Box No. 5.
Local Numbers:
AC0944-0000090.tif (AC Scan No.)
Restrictions:
Unrestricted research access on site by appointment. Gloves required with unprotected photographs.
Collection Rights:
Copyright held by donor. Written permission required prior to obtaining reproductions. Consult with Archives Center staff for contact information. Archives Center cost-recovery and use fees may apply when requesting reproductions.
An extensive collection of magazine advertisements featuring celebrities from entertainment, sports, royalty, and the arts.
Scope and Contents:
A wide-ranging collection of over 1,000 celebrity advertising endorsements, ca. 1897-1979. The endorsements were culled by a collector/hobbyist from high-end magazines publications such as Fortune, McCalls, Playbill and Vogue. They feature a wide range of celebrities from the fields of performing arts, sports, business, politics and "society." The products endorsed vary greatly with heavy concentrations of cigarettes, beauty products and electronic equipment predominating. The bulk of the collection covers the 1920s-1970s with an especially high concentration of material from the 1930s-1940s. The majority are in color.
Advertisements are filed according to the profession or background of the endorser Thereunder, ads are arranged alphabetically by the last name of the endorser. Where more than one endorser is featured, the advertisement is filed under the last name of the endorser most prominently featured in the advertisement. If they are all of equal status within the advertisement, the advertisement is filed under the last name appearing earliest in the alphabet.
Arrangement:
The collection is arranged into five series.
Series 1: Performing Arts
Series 2: Business/Politics
Series 3: Sports
Series 4: Society, fashio, Royalty
Series 5: Writers, Musicians, Artists, Singers
Biographical / Historical:
The use of celebrities for promoting a product is an advertising device that has been used with increasing frequency since the latter part of the 19th century. Personalities from all walks of life, society, sports, and entertainment have regularly lent their image for product endorsement. These products have ranged from alcohol to moth crystals to cigarettes and a variety of other products. The trend continues to grow and refine itself expanding from the realm of print media into television, radio, motion pictures, and the internet.
Provenance:
The collection was donated to the Archives Center of the National Museum of American History by Gary and Sandra Baden, of Chevy Chase, D.C., in 1997.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Henrietta W. Shelton, Chicken Bone Beach Historical Foundation, Inc.
Object number:
2011.145.10
Restrictions & Rights:
Unknown - Restrictions Possible
Rights assessment and proper usage is the responsibility of the user.
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Temperance contains material documenting perspectives on alcohol use and regulation as well as the impact of various temperance movements on society and the government. The collection covers the issues related to these movements through multiple eras and social lenses, and addresses both pro and anti-temperance perspectives though there is significantly more material that supports the temperance and prohibition movements.
Materials represent a sampling of newsclippings, realia (ribbons, fans, and pendants), artwork in various mediums, and educational resources. No extensive records of any particular group or region exist, and no particular depth is present for any singular subtopic. The subject of temperance often overlaps with news and developments about the women's suffrage movement, elections, and wars.
While newsclippings are divided into specific subject categories, there may be significant overlap between regional issues and files pertaining to legislation and elections due to newsclippings frequently addressing multiple issues.
Arrangement:
Temperance is arranged in four subseries.
Perspectives
Organizations
Regional Issues
Political Parties
Individuals
Genre
Cigarette and Tobacco Documentation
Event Documentation
Images, Writings, and Music
Realia
Serial Publications
Subject
Medicinal Uses
Temperance and Government
Temperance and Religion
Temperance and Society
Temperance and War
Oversize
Miscellaneous
Related Materials:
Forms part of the Warshaw Collection of Business Americana.
Missing Title
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Temperance is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Temperance, Archives Center, National Museum of American History, Smithsonian Institution.
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
National Museum of American History (U.S.). Division of Sports, Entertainment and Leisure Search this
Extent:
4.5 Cubic feet (12 boxes, 1 map folder)
Type:
Collection descriptions
Archival materials
Letters (correspondence)
Programs
Paper dolls
Interviews
Clippings
Awards
Photographs
Magazines (periodicals)
Advertisements
Date:
1910 - 2003
Summary:
Yolande Betbeze was crowned Miss America in September, 1950. During and after her reign she was influential in both the Civil Rights and Feminist movements. Her papers document her reign as Miss America, her life after Miss America, and the Miss America pageant itself.
Scope and Contents:
Scope and Content: This collection documents the life of Yolande Betbeze who reigned as Miss America 1951. Though the collection focuses heavily on the year of her reign from September 1950 to September 1951, it also includes information about her life before winning the Miss America pageant, the Miss Alabama and Miss America pageants of 1950, and her life post-Miss America. Visual imagery in the collection documents life and fashion in the 1950s through 2000. Newspaper articles offer evidence of the culture of the 1950s. This collection contains newspaper clippings, magazine articles, photographs, awards, and memorabilia of Miss America pageants throughout the twentieth century in the form of booklets, brochures, and paper dolls.
Series 1, Miss America Reign, 1950-1951, 1994, undated, includes newspaper articles, magazine articles, and awards from the House of Representatives, programs and brochures relating to Ms. Betbeze's activities as Miss America. All publicity articles—whether promotional or editorial-are included in this series. Betbeze traveled extensively during her reign, and her trips are documented here. Also included in this series are her visits to military installations, promotion of Miss America pageant sponsors, promotion of her own opera career, and most importantly her verbal attacks against the objectification of women in pageants while she wore the Miss America crown.
Subseries 1, Newspaper Clippings and Magazine Articles, 1950-1951, undated,
includes newspaper clippings about Betbeze during her reign as Miss America, documenting nearly every event she attended and delving into her love life and home life. The clippings are arranged by month and year from September 1950 through September 1951. The newspaper articles from Betbeze's reign that are without a date are arranged by topic behind the dated clippings. This subseries also includes several articles published in magazines about Betbeze during her reign. The articles are arranged in chronological order by year behind the newspaper clippings.
Subseries 2, Awards, 1950, includes awards given to Betbeze by the House of Representatives after she was named Miss America in Atlantic City, as well as an award by the town of Chickasaw naming Betbeze an honorary citizen.
Subseries 3, Programs and Brochures, 1950-1951, includes mini-photo books of Betbeze from her reign as Miss America, as well as pageant programs from pageants she attended as Miss America. It also includes programs and brochures of events she attended and participated in as Miss America, such as her Coronation Ball and a Symphony in Fashion runway show. The materials are arranged with the photograph books first, followed by pageant programs, then programs from various events.
Subseries 4, Promotional Advertisements, 1950-1951, includes promotional advertisements for Nash Automobile, the Official Car Company of Miss America, and Everglaze Fabric. These advertisements are arranged in chronological order.
Subseries 5, Materials Related to Miss America Reign, 1950-1951, 1994, includes material relevant to Betbeze's reign as Miss America, such as her schedule book from September 1950 to September 1951 and a 1994 interview regarding her life, her reign, and her beliefs. The materials are arranged in chronological order by year.
Series 2, Post-Miss America Reign, 1951-2001, undated, documents Betbeze's life after her reign as Miss America through newspaper clippings, magazine articles, and Betbeze's copy of pageant judging guidelines for Miss America 1957. It also documents the changing view of women from the 1950s through the turn of the twenty-first century. Betbeze pursued a career in opera after Miss America, but this career ended with her marriage to Matthew Fox. Materials also relate to her marriage to Matthew Fox, her relationship with Cherif Guellal, her life in Georgetown in Washington D.C in the 1960s, and her participation in later Miss America pageants.
Subseries 1, Newspaper Clippings and Magazine Articles, 1952-2001, undated, includes newspaper clippings and magazine articles about Betbeze after her reign as Miss America. They document her relationships, lifestyle, causes, and career. The clippings are arranged chronologically by year. The magazine articles are arranged chronologically by decade behind the newspaper clippings.
Subseries 2, Miss America Activities, 1957, comprises of Betbeze's copy of judging guidelines from the 1957 Miss America Pageant. It includes a schedule of events and the judging criteria for each woman, illustrating the changing perception of women in the United States of America from the 1950s through the twenty-first century.
Series 3, Photographs, 1950-2000, undated, documents Betbeze's life from the 1940s to the turn of the twenty-first century. It includes several photographs from her childhood and teen years. The majority of the series focuses on her reign as Miss America, including photos of her travels, glamour photos, publicity photos, and candid shots. It also includes photographs of Betbeze after her reign. There are negatives for several of the photographs. Photographs are arranged by topic.
Subseries 1, Pre-Miss America Reign, 1949-1950, contains Betbeze's life as a teenager and the Miss Alabama pageant. The photographs are arranged by topic.
Subseries 2, Miss America Reign, 1950-1951, undated, provides visual evidence enhancing the printed materials in the other series. It includes photographs of Betbeze's travels throughout the United States, Europe, Mexico, and the Caribbean. It also includes glamour photographs, candid shots, and publicity events that she attended as Miss America. There are a few photographs of her in a swimsuit. The photographs are arranged by topic.
Subseries 3, Post-Miss America Reign, 1951-2001, includes photographs of Betbeze in later life, especially at Miss America pageants in the 1990s. The photographs are arranged by topic.
Series 4, Materials Related to Miss America Pageants, 1910-2003, undated, documents the institution of the Miss America Pageant and its development throughout the twentieth century and into the twenty-first. It includes memorabilia from Atlantic City, the pageants, and Miss America advertisements. It includes official pageant yearbooks and correspondence to Betbeze regarding the seventy-fifth anniversary of Miss America, including a booklet about the pageant. It also includes Miss America Through the Looking Glass (1985), a book documenting the Miss America Pageant from its inception to the 1980s.
Subseries 1, Official Pageant Yearbooks, 1946-2003, comprises of Official Pageant Yearbooks. They illustrate the changing fashions and culture surrounding the pageant. They are arranged in chronological order by year.
Subseries 2, Miss America Memorabilia, 1910-2001, undated, consists of memorabilia of the Miss America Pageant and Atlantic City. The materials include a package for a hairnet from the 1920s, advertisements using the Miss America label for Lucky Strike cigarettes, sheet music for the Miss America and Miss Alabama official songs, Miss America Through the Looking Glass, various stickers advertising the pageant and Atlantic City, Miss America paper dolls, cards and postcards. The memorabilia is arranged in chronological order by year.
Subseries 3, Seventy-fifth Anniversary of Miss America, 1995, includes correspondence between pageant directors and Betbeze regarding the seventy-fifth Anniversary of the Miss America Pageant, as well as a brochure about the pageant. The materials are arranged by type; first is the correspondence regarding the seventy-fifth anniversary, then the brochure advertising Miss America.
Series 5, Yolande Betbeze Personal Papers, 1949-1999, undated, documents life behind-the-scenes through telegrams and letters from friends and fans, invitations and Betbeze's schedule book as Miss America. It includes magazine articles and newspaper clippings from her pre-Miss America years, and the layout of an interview she gave in 1994.
Subseries 1, Personal Correspondence, 1950-1995, undated, consists of personal letters between Betbeze and her friends, including Lenora Slaughter, the head of the Miss America Pageant when Betbeze was Miss America. It also includes fan-mail and autograph requests. The correspondence is arranged chronologically by year.
Subseries 2, Telegrams, 1950-1951, consists of telegrams that Betbeze received as Miss America. They consist of well wishes for her reign, birthday, and Christmas. The telegrams are arranged chronologically by year.
Subseries 3, Newspaper Clippings and Magazine Articles, 1949-1950, consists of newspaper clippings and magazine articles saved by Betbeze. They include reviews of her performance as Musetta in La Boheme in Mobile in 1949 and articles about Matthew Fox. The clippings are arranged chronologically by month and year. The magazine articles are arranged by year behind the newspaper clippings.
Arrangement:
Tyhe collection is divided into five series.
Series 1: Miss America Reign, 1950-1951, 1994, undated
Subseries 1.1, Newspaper Clippings and Magazine Articles, 1950-1951, undated
Subseries 1.5, Materials Related to Miss America Reign, 1950-1994
Series 2: Post Miss America, 1952-2001, undated
Subseries 1, Newspaper Clippings and Magazine Articles, 1952-2001, undated
Subseries 2, Miss America Activities, 1957
Series 3: Photographs, 1950-2000, undated
Subseries 3.1, Pre-Miss America Reign, 1949-1950
Subseries 3.2, Miss America Reign, 1950-1951, undated
Subseries 3.3, Post Miss America Reign, 1951-2001
Series 4: Materials Related to Miss America Pageants, 1910-2003, undated
Subseries 4.1, Official Pageant Yearbooks, 1946-2003
Subseries 4.2, Miss America Memorabilia, 1910-2001, undated
Subseries 4.3, Seventy-fifth Anniversary of Miss America, 1995
Series 5: Yolande Betbeze Personal Papers, 1949-1999, undated
Subseries 5.1, Personal Correspondence, 1950-1995, undated
Subseries 5.2, Telegrams, 1950-1951
Subseries 5.3, Newspaper Clippings and Magazine Articles, 1949-1950
Biographical / Historical:
Yolande Betbeze, Miss America 1951, was born in 1929 in Mobile, Alabama. Her mother was of Basque ancestry, so Yolande ended up with a foreign sounding name and dark European looks, quite different from the general populace of Mobile. Early on she aspired to become a famous opera singer, and took voice lessons throughout her teenage years. In 1949 she starred as Musetta in Puccini's La Boheme, through the Mobile Opera Guild.
In 1950, Yolande entered the Miss Mobile Beauty Pageant, hoping to win and continue to state and national levels to receive a scholarship to study voice in New York City, or even abroad. When she entered the pageant she gave her age as 21, but at her next birthday in late 1950 (presumably her 22nd) she confessed that she had lied about her age. Really, she was 20 when she entered the Miss America pageant, and this was her 21st birthday.
She was crowned Miss Mobile, then Miss Alabama. In September 1950, she made her way to Atlantic City to compete for the title of Miss America. Newspapers in Alabama raved about her. Even journalists in the north predicted that Yolande would be crowned the next Miss America. In an interview, pageant director Lenora Slaughter says that from the moment she saw her she felt that Yolande would be crowned the next Miss America. During preliminaries, Yolande won first place in the swimsuit competition, while Miss Connecticut won first place in the talent competition. Nonetheless, Yolande wowed them with her singing. When she won the title of Miss America, her schedule quickly filled with singing engagements.
On September 9th, 1950, Yolande Betbeze was crowned Miss America. She became an overnight success due to her grace, poise, beauty, and talent. However, she had received an education at a convent school, and felt a bit squeamish about 'cheesecake poses' in a bathing suit. Every Miss America had done a swimsuit tour, even though it wasn't in their contracts that they must, and Yolande was expected to follow in their footsteps. But she wanted to be an opera star, not a pin-up girl, she declared. After winning Miss America, she refused to pose in a swimsuit unless she was going swimming.
The Catalina Swimwear Company, a sponsor of the Miss America pageant, did not like Yolande's stance on swimsuits. They contended that the Miss America pageant had become less focused on the beauty of the contestant and more on their talents and personality. They wanted to bring beauty back. They pulled their sponsorship and created a new pageant line which now includes Miss Universe, Miss USA, and Miss Teen USA. This pageant focuses only on the physical beauty of a competitor. Even today there is no talent portion, and even the interview portion has been diluted.
Another issue of the Miss America pageant involved the marriage of a Miss America. Though Yolande had no plans to marry, or even a boyfriend, the papers certainly wanted to know the details surrounding her love-life and ability to marry with the title Miss America. Yolande explained that she received an extra $4000 for staying single throughout the year, but if she wanted to marry she could ask permission from the 18 pageant directors. "Wouldn't it be easier to wait a year?" she asked.
Her year as Miss America was an eventful one. She traveled throughout the United States, the Bahamas, Mexico, France, and Italy. She met with Congressmen, foreign leaders, opera stars, and famous fashion designers. According to Lenora Slaughter, Yolande had the fullest schedule of any Miss America to that date. Everyone agreed that she had put class into the Miss America pageant.
After her reign, she was succeeded as Miss America by Colleen Kay Hutchins, originally Miss Utah. The two became friends and Yolande was in Colleen's wedding some years later. Yolande took up philanthropic causes—fighting for racial equality in the pageants, for instance. She also marched in civil rights demonstrations, participated in sit-ins, and marched in a feminist demonstration in Atlantic City. In 1954 she married a motion picture and television producer, Matthew Fox. They had one daughter before his death in 1964. After she was widowed, Yolande moved to Georgetown in the District of Columbia, where she lives to this day.
Related Materials:
Materials in the Archives Center, National Museum of American History
The Miss America 1943 [Jean Bartel] Photographs, 1943-1944 (AC0902)
Separated Materials:
The Division of Work and Industry, Natiuonal Museum of American Historu holds artifacts related to this collection: the Miss America crown, scepter, and sash of 1950-1951, worn by the donor, and the Miss Alabama sash and Miss America ribbon of 1950-1951.
Provenance:
Donated by Yolande Betbeze in 2005.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Reproduction restricted due to copyright or trademark.
1,108 Cubic feet (consisting of approximately 2,050 of boxes, approximately 336 oversize boxes, map case material.)
Type:
Collection descriptions
Archival materials
Business ephemera
Business records
Ephemera
Printed ephemera
Date:
circa 1544-1988
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years.
Series 1 is organized into two sub-groups. The first is divided into 468 subject categories. The second sub-group is divided into 68 geographical categories.
An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana.
VERTICAL FILES:
This material makes up the largest portion of the collection currently contained in approximately 2,050 vertical document boxes. It consists of bills, receipts, scattered correspondence on letterhead stationery, advertising cards, trade catalogues, calendars, greeting cards, business cards, timetables, labels, handbills, photographs, lithographs, certificates, fans, newspaper clippings, envelopes, bookmarks, cigarette cards, stock cards, election literature, menus, sheet music, postcards, playing cards, posters, scraps, stickers, rewards of merit, maps, printed advertisements, application forms, and an assortment of other types of business ephemera. The material dates from the late eighteenth through the mid-twentieth centuries.
The material is organized into two sub-groups. The first is divided into 468 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. Within the subject categories, the material is organized by company where applicable or type of material. Subject categories which have been fully organized, re-housed, and described are followed by an asterisk (*). A scope and content note, folder list, and a list of subject terms for the processed subject categories is available. Many of the subjects also have brand-name indexes that are available in the Archives Center.
The second sub-group is divided into 68 categories and consists of materials arranged by geographical areas. The geographical areas include regions, states, cities and countries. Materials consists of bills and receipts, printed advertisements, maps, tourist handbooks and guides, photographs, etc. These materials remain largely unprocessed and written descriptions are not available.
OVERSIZE:
This material makes up a substantial portion of the collection currently contained in approximately 336 oversize boxes and 34 map case drawers. It consists primarily of posters, newspapers, point of purchase displays, packaging, printed advertisements, illustrations from periodicals, lithographs, labels, shipping documents, promotional items, trade catalogs, pattern sheets, maps, art reproductions, fashion design drawings, membership certificates, photographs, broadsides, price lists and an assortment of other types of business ephemera. The material dates from the mid-nineteenth through the mid-twentieth centuries.
The material is arranged in alphabetical order in the same subject and geographical categories as materials in the Business Ephemera Vertical Files. Within a few of the subject categories, the material is organized by company if there was enough material to warrant it. These materials are housed in map case drawers, and 20x24 and 14x18 flat oversize boxes. Further descriptions and container lists for the oversize materials are available in the reference room.
Many of the materials are extremely fragile and require careful handling. Assistance from the reference archivist is highly recommended. Photocopies may not be made of the oversize materials due to size and condition. It is advisable to consult the notebooks containing black and white prints of collection materials. Photocopies of these prints can be made instead of the original materials. Researchers may request photographs, slides or transparencies from the Office of Printing and Photographic Services using existing negative numbers.
Arrangement note:
Arranged in 2 subseries.
1.1: -- Subject Categories
1.2: -- Geographical Categories
General note:
(*) Categories organized and described in Scope Content Notes and Container Lists available in the Archive Center.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Series 1: Business Ephemera forms part of the Warshaw Collection of Business Americana .
Warshaw Collection of Business Americana
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
The Warshaw Collection of Business Americana, Accession AC0060, was purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Select Sears, Roebuck & Co. catalogs restricted due to fragile condition. Researchers should consult microfilm in NMAH library for 1880-1983 editions, drawer 692.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Identifier:
NMAH.AC.0060.S01
Archival Repository:
Archives Center, National Museum of American History
Papers documenting inventor Earl S. Tupper, his inventions, Tupperware and the Tupper Company.
Scope and Contents:
The collection documents the life of inventor Earl S. Tupper through correspondence, notes, photographs, drawings and sound recordings.
Arrangement:
The collection is organized into five series.
Series 1: Personal Papers, 1910-1989
Series 2: Early Business Papers and Scientific Notes, 1930-1965
Series 3: Tupper Corporation/Tupperware Business, 1908-1983
Series 4: Neil Osterweill Oral Histories and Research Notes, 1926-1989
Subseries 4.1: Research Files, 1926-1989
Subseries 4.2: Original Masters, 1987-1989
Subseries 4.3:Research Copies, 1987-1989
Subseries 4.4:Research Copies, 1987-1989
Subseries 4.5: Preservation Copies, undated
Series 5: Center for Advertising History, Oral History Interviews, 1992
Subseries 5.1: Original Masters, 1992
Subseries 5.2: Research Copies, 1992
Subseries 5.3: Research Copies, 1992
Subseries 5.4: Preservation Copies, 1992
Subseries 5.5: Abstracts and Transcripts, 1992, 2003
Biographical / Historical:
Earl Silas Tupper was born in 1907, to a New Hampshire farming family of modest means. During his youth and boyhood in New England, his mother Lulu Clark Tupper, took in laundry and ran a boarding house, while his father, Earnest Leslie operated a small family farm. Earnest Tupper loved to tinker, developing labor-saving devices for the farm and family greenhouses; one of his devices, a frame to facilitate the cleaning of chickens, was granted a patent. It is from his father that Earl Tupper is said to have developed a love for invention. Even as a boy, Tupper showed an enterprising and entrepreneurial spirit. At the age of 10, Earl discovered he could move more of the family's produce by selling door-to-door, bringing the product directly to the customer.
After high school graduation in 1925, Tupper continued to work in the family greenhouses in Shirley Massachusetts for two years. Tupper was an ambitious young man, though, and he was determined to earn his first million by the time he was thirty. During the twenties, he set out on a number of different paths, including work as a mail clerk and on a railroad labor crew. In 1928, he took a course in tree surgery, with the idea of setting up his own tree surgery and landscaping business. He continued to help out with the family business, and got married in 1931. Through the early thirties, the landscaping and nursery business continued to grow and thrive, despite the Depression, enabling Tupper to pursue some of his ideas and inventions. His scientific notebooks for this period reflect the diversity of his interests. Even after Tupper Tree Doctors was forced into bankruptcy in 1936, Tupper remained optimistic about his ability to develop and manufacture some of his inventions.
In 1936, Tupper met Bernard Doyle, the inventor of Viscoloid, the plastics manufacturing division of DuPont, located in nearby Leominster, Mass. He went to work for DuPont in 1937, but stayed there only one year. Later, Tupper would say it was at Dupont "that my education really began." Tupper took the experience he had gained in plastics design and manufacturing at DuPont, and struck out on his own. In 1938, he formed the Earl S. Tupper Company, advertising the design and engineering of industrial plastics products in Leominster, Massachusetts. Much of the fledgling company's early work was performed under subcontract to DuPont. Business was good during the war, because despite the difficulty of acquiring the raw materials necessary for plastics production for the domestic market, Tupper Plastics was able to garner several defense contracts, molding parts for gas masks and Navy signal lamps.
After the war, Tupper turned his attention to developing plastics for the growing consumer market. Many of his earliest designs, which included plastic sandwich picks, cigarette cases, and an unbreakable tumbler for the bathroom, were offered as premiums with other products. For example, Tek toothbrushes offered the tumbler with purchase of a toothbrush, and cigarette companies and other businesses offered cigarette cases imprinted with their logo.
Plastics was still in its infancy in the forties, and the commercial market for plastics product was limited by plastic's reputation for being brittle, greasy, smelly and generally unreliable. Tupper's contributions were twofold. First, he developed a method for purifying black polyethylene slag, a waste product produced in oil refinement, into a substance that was flexible, tough, non-porous, non-greasy and translucent. Second, he developed the Tupper seal, an airtight, watertight lid modeled on the lid for paint containers. Together, these innovations laid the foundations for the future success of Tupperware. Nevertheless, marketing the new product presented a challenge. Tupper experimented with department store sales, but as Businessweek reported in 1954, "in retail stores it fell flat on its face." It seemed clear that the new lid required explanation or demonstration.
In the late 1940s, Thomas Damigella (in Massachusetts) and Brownie Wise (in Florida) were selling household products through Stanley Home Products. Purchasing through local plastics distributors, both began offering Tupperware as part of their product line, and were moving enough Tupperware to attract Earl Tupper's attention. In 1948, Tupper met with Damigella, Wise, and several other local distributors at a Sheraton in Worcester Massachusetts to discuss a new distribution plan. Modeled on the home party plan pioneered by Stanley Home Products and expanded and refined by Brownie Wise, the home party plan became and remains the exclusive outlet for Tupperware. Wise was named Vice President of the company (named Tupperware Home Parties) in 1951, a position she held until 1958, when Tupper sold the company to Rexall for $16 million.
Tupperware's success stems from the combined genius of Earl Tupper, the self-styled Yankee inventor and entrepreneur and Brownie Wise, the consummate saleswoman and motivator. If Tupper personified reverence for the product, Wise personified respect for the sales force. "If we build the people," she was fond of saying, "they'll build the business." Almost half a century later, their legacy remains an important part of Tupperware's continuing success.
Earl S. Tupper died on October 5, 1983.
Related Materials:
Materials in the Archives Center
Leo Baekeland Papers (AC0005)
DuPont Nylon Collection (AC0007)
J. Harry DuBois Collection on the History of Plastics (AC0008)
Celluloid Corporation Records (AC0009)
Albany Billiard Ball Company Records (AC#0011)
Brownie Wise Papers (AC0509)
Ann and Thomas Damigella Collection (AC0583)
Materials at the National Museum of American History
Tupperware related artifacts are located in the Division of Home and Community Life (now Division of Cultural and Community Life), the Division of Medicine and Science and the Division of Work and Industry. See accessions: 1983.0711; 1984.1098; 1985.3014; 1985.3015; 1987.0180; 1990.3055; 1992.0209; 1992.0605; 1993.0257; 1994.0118; 1994.0124; 1995.0109; 1998.0070; 1998.0220; 2012.0133; and 2014.3077.
Provenance:
The materials were donated to the Archives Center in 1992 by Glenn O. Tupper, Earl Tupper's son.
Restrictions:
Collection is open for research but master (preservation) tapes are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Formica Collection consists of textual files, photographs, slides, negatives, drawings, blueprints, posters, advertisements, product brochures, newsletters, and informational pamphlets documenting the history of the Formica Corporation and the use of Formica brand plastic laminate.
Scope and Contents:
The Formica Collection, 1913-2003, consists of textual files, photographs, photo slides, drawings, blueprints, posters, advertisements, product brochures, informational pamphlets, and research notes documenting the history of the Formica Corporation and the use of Formica brand plastic laminate.
Arrangement:
The collection is arranged into ten series.
Series 1: Corporate Records, 1920-1992, 2003
Subseries 1.1: Annual reports, 1949, 1966, 1988
Subseries 1.2: Correspondence and company identity, 1920-1988
Subseries 1.3: Corporation histories and timelines, 1949-1991, undated
Subseries 1.4: Newspaper clippings and articles, 1934-2003
Subseries 1.5: Awards, 1940s-1987
Subseries 1.6: Patent information, 1925-1994
Subseries 1.7: Photographs, 1927-1966
Series 2: Personnel Records, 1943-1992
Series 3: Newsletters, Magazines, and Press Releases, 1942-1990
Subseries 3.1: Newsletters, 1942-1988
Subseries 3.2: Press releases, 1973-1990
Series 4: Product Information, 1948-1994
Series 5: Advertising and sales materials, 1913-2000
Subseries 5.1: Advertising materials, 1913-2000
Subseries 5.2: Sales materials, 1922-1993
Series 6: Subject Files, circa 1945, 1955-1991, 2002
Series 7: Exhibits, 1981-1994
Series 8: Grace Jeffers Research Materials, 1987-1997
Series 9: Audio Visual Materials, 1982-1995, undated
Series 10: Martin A. Jeffers Materials, 1963-1999
Subseries 10.1: Background Materials, 1965-1999
Subseries 10.2: Employee Benefits, 1963-1998
Subseries 10.3: Product Information, [1959?]-1997
Subseries 10.4: Advertising and Sales Records, 1987-1999
Biographical / Historical:
Since its founding in 1913, the history of the Formica Company has been marked by a spirit of innovation and entrepreneurship. The history begins with the discovery of Formica by two men who envisioned the plastic laminate as breakthrough insulation for motors. Later, Formica became a ubiquitous surfacing material used by artists and architects of post-modern design. The various applications of the plastic laminate during the twentieth century give it a prominent role in the history of plastics, American consumerism, and American popular culture.
The Formica Company was the brainchild of Herbert A. Faber and Daniel J. O'Conor, who met in 1907 while both were working at Westinghouse in East Pittsburgh, Pennsylvania. O'Conor, head of the process section in the Research Engineering Department, had been experimenting with resins, cloth, paper, and a wide array of solvents in an effort to perfect a process for making rigid laminate sheets from Kraft paper and liquid Bakelite. O'Conor produced the first laminate sheet at Westinghouse by winding and coating paper on a mandrel, slitting the resulting tube, and flattening it on a press. The finished product was a laminated sheet with the chemical and electrical properties of Bakelite that were cut into various shapes and sizes. O'Conor applied for a patent on February 1, 1913, but it was not issued until November 12, 1918 (US Patent 1,284,432). Since the research was done on behalf of Westinghouse, the company was assigned the patent, and O'Conor was given one dollar, the customary amount that Westinghouse paid for the rights to employees' inventions.
Herbert Faber, Technical Sales Manager of insulating materials, was excited about O'Conor's discovery. Faber saw limitless possibilities for the new material. However, he quickly became frustrated by Westinghouse's policy limiting the sale of the laminate to its licensed distributors. After failing to persuade Westinghouse to form a division to manufacture and market the new material, Faber and O'Conor created their own company. On May 2, 1913, the first Formica plant opened in Cincinnati, Ohio. On October 15, 1913, the business incorporated as the Formica Insulation Company with Faber as president and treasurer and O'Conor as vice-president and secretary. The company began producing insulation parts used in place of or "for mica," the costly mineral that had been used in electrical insulation.
Like most new companies, Formica had modest beginnings. Faber and O'Conor faced the challenge of looking for investors who would let them maintain control over the company. Finally, they met J. G. Tomluin, a lawyer and banker from Walton, Kentucky, who invested $7,500 for a one-third share in the Formica Company. Renting a small space in downtown Cincinnati, Faber and O'Conor began work. The company's equipment list consisted of a 35-horsepower boiler, a small gas stove, and a variety of homemade hand screw presses. By September 1913, Tomluin had brought in two more partners, David Wallace and John L. Vest. With the added capital, O'Conor, Faber, and Formica's eighteen employees began producing automobile insulation parts for Bell Electric Motor, Allis Chalmers, and Northwest Electric.
Initially, the Formica Company only made insulation rings and tubes for motors. However, by July 4, 1914, the company obtained its first press and began to produce flat laminate sheets made from Redmenol resin. Business gradually grew, and by 1917 sales totaled $75,000. Fueled by World War I, Formica's business expanded to making radio parts, aircraft pulleys, and timing gears for the burgeoning motor industry. In the years that followed, Formica products were in high demand as laminate plastics replaced older materials in washers, vacuum cleaners, and refrigerators. By 1919, the Formica Company required larger facilities and purchased a factory in Cincinnati.
During this time, patent battles and legal suits emerged to challenge Formica's success. On June 11, 1919, Westinghouse sued Formica for patent infringement on its laminated gears; Formica won. Later that year, Westinghouse brought two new lawsuits against Formica. The first was for a patent infringement on the production of tubes, rods, and molded parts; the second was over an infringement based on a 1913 patent assigned to Westinghouse through O'Conor. Formica prevailed in both suits.
Legal battles did not deter the company. Having to defend itself against a giant corporation gave Formica a reputation as a scrappy contender. Finally, Faber and O'Conor made a quantum leap in 1927, when the company was granted a U.S. patent for a phenolic laminate utilizing lithographed wood grains of light color, forming an opaque barrier sheet which blocks out the dark interior of the laminate. In 1931, the company received two more patents for the preparation of the first all paper based laminate and for the addition of a layer of aluminum foil between the core and the surface, making the laminate cigarette-proof. These patents would allow Formica to move from a company dealing primarily with industrial material to the highly visible arena of consumer goods.
In 1937, Faber had a severe heart attack which limited his activity within the company. O'Conor continued as president, encouraging new product lines, including Realwood, as a laminate with genuine wood veneer mounted on a paper lamination with a heat-reactive binder. With the introduction of Realwood and its derivatives, manufacturers started using Formica laminate for tabletops, desks, and dinette sets. By the early forties, sales of Formica laminate were over 15 million dollars. The final recipe for decorative laminate was perfected in 1938, when melamine resins were introduced. Melamine was clear, extremely hard, and resistant to stains, heat, light, less expensive than phenolic resins. It also made possible laminates of colored papers and patterns.
Due to World War II, Formica postponed the manufacturing of decorative laminate sheets. Instead, the company made a variety of war-time products ranging from airplane propellers to bomb buster tubes.
The post-World War II building boom fueled the decorative laminate market and ushered in what would come to be known as the golden age for Formica. The company, anticipating the demand for laminate, acquired a giant press capable of producing sheets measuring thirty by ninety-six inches for kitchen countertops. Between 1947 and 1950, more than 2 million new homes were designed with Formica brand laminate for kitchens and bathrooms.
Formica's advertising campaigns, initially aimed at industry, were transformed to speak to the new decorative needs of consumer society, in particular the American housewife. Formica hired design consultants, Brooks Stevens, and, later, Raymond Loewy who launched extensive advertising campaigns. Advertising themes of durability, cleanliness, efficiency, and beauty abound in promotional material of this time. Advertisers promised that the plastic laminate, known as "the wipe clean wonder," was resistant to dirt, juices, jams, alcohol stains, and cigarette burns. Atomic patterns and space-age colors, including Moonglo, Skylark, and Sequina, were introduced in homes, schools, offices, hospitals, diners, and restaurants across America.
The post-war period was also marked by expansion, specifically with the establishment of Formica's first international markets. In 1947, Formica signed a licensing agreement with the British firm the De La Rue Company of London for the exclusive manufacture and marketing of decorative laminates outside North America, and in South America and the Pacific Basin. In 1948, Formica changed its name from the Formica Insulation Company to the Formica Company. In 1951, Formica responded to growing consumer demand by opening a million square foot plant in Evendale, Ohio, devoted to the exclusive production of decorative sheet material. In 1956, the Formica Company became the Formica Corporation, a subsidiary of American Cyanamid Company. A year later, the international subsidiaries that Formica formed with De La Rue Company of London were replaced by a joint company called Formica International Limited.
The plastic laminate was not merely confined to tabletops and dinette sets. Formica laminate was used for skis, globes, and murals. Moreover, well-known artists and architects used the decorative laminate for modernist furniture and Art Deco interiors. In 1960, Formica's Research and Development Design Center was established, adjacent to the Evendale plant, to develop uses for existing laminate products. In 1966, the company
opened the Sierra Plant near Sacramento, California. Such corporate expansion enabled Formica to market its laminates beyond the traditional role as a countertop surface material.
In 1974, Formica established its Design Advisory Board (DAB), a group of leading designers and architects. DAB introduced new colors and patterns of laminate that gained popularity among artists and interior designers in the 1980s. In 1981, DAB introduced the Color Grid, a systematic organization of Formica laminate arranged by neutrals and chromatics. The Color Grid was described as the first and only logically arranged collection of color in the laminate industry. DAB also developed the Design Concepts Collection of premium solid and patterned laminates to serve the needs of contemporary interior designers.
In the 1980s and 1990s, the corporation continued to produce laminates for interior designers, artists, and architects. In 1982, Formica introduced COLORCORE, the first solid-color laminate. Due to its relatively seamless appearance, COLORCORE was adopted by artists for use in furniture, jewelry, and interior design. The introduction of COLORCORE also marked the emergence of a wide variety of design exhibitions and competitions sponsored by the Formica Corporation. In 1985, Formica Corporation became independent and privately held. Formica continues to be one of the leading laminate producers in the world with factories in the United States, England, France, Spain, Canada, and Taiwan.
For additional information on the history of the Formica Corporation, see:
DiNoto, Andrea. Art Plastic: Designed for Living. New York: Abbeville Press, 1985.
Fenichell, Stephen. Plastic: The Making of a Synthetic Century. New York: Harper/Collins, 1996.
Jeffers Grace. 1998. Machine Made Natural: The Decorative Products of the Formica Corporation, 1947-1962. Master's thesis. Bard Graduate Center for Studies in the Decorative Arts.
Lewin, Susan Grant, ed. Formica & Design: From Counter Top to High Art. New York: Rizzoli, 1991.
Related Materials:
Materials at the Archives Center
Leo Baekeland Papers, 1881-1968 (NMAH.AC.0005)
DuPont Nylon Collection, 1939-1977 (NMAH.AC.0007)
J. Harry DuBois Collection on the History of Plastics, circa 1900-1975 (NMAH.AC.0008)
Earl Tupper Papers, circa 1914-1982 (NMAH.AC.0470)
The Division of Medicine and Science holds artifacts related to this collection. See accession # 1997.0319 and #1997.3133.
Provenance:
This collection was assembled by Grace Jeffers, historian of material culture, primarily from materials given to her by Susan Lewin, Head of Formica's New York design and publicity office when the office closed in 1995. The collection was donated to the Archives Center by Grace Jeffers in September 1996.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
