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Card Samples

Collection Creator:
W. Atlee Burpee Company  Search this
Burpee, W. Atlee (Washington Atlee), 1858-1915  Search this
Burpee, David, 1893-1980  Search this
Wm. Henry Maule (Firm)  Search this
James Vick's Sons (Rochester, N.Y.).  Search this
Extent:
1 File
Container:
Box 354, Folder 26
Type:
Archival materials
Files
Date:
circa 1927-1928
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Citation:
Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records
See more items in:
W. Atlee Burpee & Company Records - Accretion 2
W. Atlee Burpee & Company Records - Accretion 2 / Series 2: Business Records / 2.9: Burpee Library and Reference Materials / Business Reference
Archival Repository:
Archives of American Gardens
GUID:
https://n2t.net/ark:/65665/kb68f91ef57-1867-40ef-ba50-0d8734681e3f
EDAN-URL:
ead_component:sova-aag-bur2-ref3030

Punch Card Samples and Notes for Print Cataloging

Collection Creator:
Vanderbilt, Paul  Search this
Container:
Box 16, Folder 18
Type:
Archival materials
Date:
circa 1950
Collection Restrictions:
Use of original papers requires an appointment and is limited to the Washington, D.C. Research Center. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Paul Vanderbilt papers, 1854-1992, bulk 1945-1992. Archives of American Art, Smithsonian Institution.
See more items in:
Paul Vanderbilt papers
Paul Vanderbilt papers / Series 8: Professional Files / 8.1: Library of Congress
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw97a7dd403-4d7a-4efb-9a17-4c7fc7af136a
EDAN-URL:
ead_component:sova-aaa-vandpaul-ref538

Salesman's sample card

Medium:
Medium: cotton, paper Technique: (samples) printed by roller and by block using lapis (resist) technique on plain weave foundation
Dimensions:
H x W: 72.1 x 50.2 cm (28 3/8 x 19 3/4 in.)
Type:
sample books
Salesman's sample card
Made in:
France
Date:
late 18th–early 19th century
Credit Line:
Museum purchase from the Alice Baldwin Beer Memorial Fund
Accession Number:
1986-19-1
Restrictions & Rights:
CC0
See more items in:
Cooper Hewitt, Smithsonian Design Museum Collection
Textiles Department
Data Source:
Cooper Hewitt, Smithsonian Design Museum
GUID:
http://n2t.net/ark:/65665/kq42c542878-b732-4c53-b252-86303216cd41
EDAN-URL:
edanmdm:chndm_1986-19-1
Online Media:

[Trade catalogs from International Business Machines Corp. (IBM)]

Variant company name:
Armonk, NY ; White Plains, NY ; Rye Brook, NY  Search this
Company Name:
International Business Machines Corp. (IBM)  Search this
Related companies:
International Time Recording Co. of New York ; Emanon Corp. (Laborton, NY); Computing Tabulating and Recording Co. ; Computing-Tabulating-Recording Co. ;  Search this
Notes content:
Typewriters: manual; electric ; automatic carbon shift ; Selectric (brand name) forms writing machine ; carbon ribbon writing machine. Industrial controls, automatic programming of machine tools. Punch card accounting systems. Laboratory equipment: electrochemical instruments ; liquid chromatography ; variable wavelength detectors ; digital plotters ; automatic sample handler ; data collection terminals. Time recording and regulating systems ; time recording clocks ; doctors' staff registering system ; high-speed electronic sorters ; dictating equipment ; school sound system ; cardatype ; card punch ; electronic statistical machine ; alphabetical collator ; scales ; electric document originating machine ; calculating punch ; includes business cards ; computers ; Payroll report for Emanon Corp. of Laborton, NY for week ending December 18, 1937 ; magnetic drum machine ; electronic typing calculator ; "Talking Terminal" (IBM 3278 Model 2 Display Unit with Audio Output Feature). "Computer Programmer Training for the Severely Physically Disabled" brochure ; COBOL reference cards ; FORTRAN reference cards ; ALGOL language reference book ; IBM 360 Operating System reference guide ; reference manuals ; "Electromatic News Flash" publication (Vol. 2, No. 1) ; IBM Wiring Diagram ; accounting machine ; collators ; card proving machine ; card proof punch ; printing card proof punch
Includes:
Trade catalog, price lists, manual, samples, photographs and histories
Black and white images
Color images
Types of samples:
punch card ; samples of text on IBM Electromatic Typewriter ; text styles for IBM Memory Typewriters and IBM
Physical description:
353 pieces; 22 boxes
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
New York, New York, United States
Date:
1900s
Topic (Romaine term):
Clocks and watches (including clock-making and watch-making equipment)  Search this
Computers and computer equipment  Search this
Laboratories and laboratory supplies and equipment  Search this
Measuring; calculating and testing devices  Search this
Office equipment and supplies  Search this
Topic:
"Laboratories -- Furniture, equipment, etc."  Search this
Calculators  Search this
Clocks and watches  Search this
Computers  Search this
Measuring instruments  Search this
Office equipment and supplies industry  Search this
Optical equipment  Search this
Weighing instruments  Search this
Record ID:
SILNMAHTL_20855
Location:
Trade Literature at the American History Museum Library
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_20855

[Trade catalogs from Mars Motel & Restaurant Supply Co.]

Company Name:
Mars Motel & Restaurant Supply Co.  Search this
Notes content:
motel supplies ; resort supplies ; motel business cards ; advertising cards ; registration cards ; letterheads ; envelopes ; key tags ; door notices ; printed forms ; ice buckets ; pitchers ; ash trays ; drinking glasses ; cleaning supplies ; waste baskets ; soaps ; luggage racks ; serving trays ; desk sets ; coat hangers ; bath mats ; roll-a-way cribs ; maid carts ; linen carts ; cleaners carts ; hand trucks
Includes:
Trade catalog, price lists and samples
Black and white images
Color images
Types of samples:
business card sample
Physical description:
2 pieces; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Jacksonville, Florida, United States
Date:
1900s
Topic (Romaine term):
Cleaning tools and supplies  Search this
Department store; dry goods and mail order catalogs  Search this
Furniture and furnishings  Search this
Hotel; bar and restaurant supplies  Search this
Luggage; travel; travel services and traveling accessories (including trunks; briefcases; and other traveling accessories)  Search this
Materials handling equipment (includes barrels; bottling and filling; casters; chains; etc.)  Search this
Office equipment and supplies  Search this
Topic:
"Hotels -- Furniture, equipment, etc."  Search this
Barrels  Search this
Bars (Drinking establishments)  Search this
Bottling  Search this
Briefcases  Search this
Cleaning compounds  Search this
Cleaning machinery and appliances  Search this
Commercial catalogs  Search this
Department stores  Search this
Dry-goods  Search this
Furniture industry and trade  Search this
House furnishings  Search this
Industrial equipment  Search this
Interior decoration  Search this
Luggage  Search this
Office equipment and supplies industry  Search this
Restaurants  Search this
Travel  Search this
Record ID:
SILNMAHTL_44450
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_44450

Leaflet and Sample Card for Harrison Bros. & Co. "Town and Country" Ready Mixed Paints

Physical Description:
paper (overall material)
ink (overall material)
paint (sample chips material)
Measurements:
overall, each page: 3 1/8 in x 5 7/8 in; 7.9375 cm x 14.9225 cm
overall, leaflet: 12 7/8 in x 5 7/8 in; 32.7025 cm x 14.9225 cm
Object Name:
leaflet
card, sample
Place made:
United States: Pennsylvania, Philadelphia
Place acquired; place business located:
United States: Pennsylvania, Philadelphia
Date made:
ca 1877
Fair dates:
1876
Related event:
Centennial Exposition  Search this
ID Number:
DL.309976.0017
Catalog number:
309976.0017
Accession number:
309976
See more items in:
Home and Community Life: Domestic Life
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746b2-4b1c-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_322548
Online Media:

Readex Microprint Card Samples

Physical Description:
plastic (overall material)
Measurements:
box: 9 3/4 in x 3 1/4 in x 6 1/2 in; 24.765 cm x 8.255 cm x 16.51 cm
card: 9 in x 5 7/8 in; 22.86 cm x 14.9225 cm
Object Name:
box, plastic
Date made:
1968
ID Number:
2020.0099.0001
Accession number:
2020.0099
Catalog number:
2020.0099.0001
See more items in:
Work and Industry: Photographic History
Photography
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng4b56c58ca-5df2-50ee-e053-15f76fa0c972
EDAN-URL:
edanmdm:nmah_1989138

Style No. 40

Maker:
Holley Card Works  Search this
Physical Description:
cellulose nitrate (overall material)
Measurements:
overall: 9 cm x 5 cm; x 3 9/16 in x 1 15/16 in
overall: 1/8 in x 3 9/16 in x 2 in; .3175 cm x 9.04875 cm x 5.08 cm
Object Name:
Card, Sample
Place made:
United States: Connecticut, Meriden
ID Number:
2006.0098.0505
Accession number:
2006.0098
Catalog number:
2006.0098.0505
See more items in:
Medicine and Science: Chemistry
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746a9-c0d7-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1319990
Online Media:

Style No. 22

Maker:
Holley Card Works  Search this
Physical Description:
cellulose nitrate (overall material)
Measurements:
overall: 8.5 cm x 5.8 cm; x 3 3/8 in x 2 5/16 in
overall: 1/16 in x 3 3/8 in x 2 1/4 in; .15875 cm x 8.5725 cm x 5.715 cm
Object Name:
Card, Sample
Place made:
United States: Connecticut, Meriden
ID Number:
2006.0098.0506
Accession number:
2006.0098
Catalog number:
2006.0098.0506
See more items in:
Medicine and Science: Chemistry
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-4991-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1319991
Online Media:

Louis Prang papers, 1848-1932

Creator:
Prang, Louis, 1824-1909  Search this
Subject:
Whittier, John Greenleaf  Search this
Cook, Clarence  Search this
Christopher, E. Wrightson  Search this
Prang & Meyer  Search this
L. Prang & Co.  Search this
Type:
Drawings
Photographs
Lectures
Typescripts
Citation:
Louis Prang papers, 1848-1932. Archives of American Art, Smithsonian Institution.
Topic:
Greeting cards  Search this
Lithographers  Search this
Lithography  Search this
Greeting cards industry  Search this
Chromolithography  Search this
Theme:
Art Materials, Techniques, and Studio Art Education  Search this
Record number:
(DSI-AAA_CollID)9709
(DSI-AAA_SIRISBib)211965
AAA_collcode_pranloui
Theme:
Art Materials, Techniques, and Studio Art Education
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_211965
Online Media:

Braid (1 Pkg.)

Donor Name:
Romyn Hitchcock  Search this
Culture:
Not Given  Search this
Object Type:
Braid
Place:
China, Asia
Accession Date:
17 Aug 1904
Topic:
Ethnology  Search this
Accession Number:
025499
USNM Number:
E178980-0
See more items in:
Anthropology
Data Source:
NMNH - Anthropology Dept.
GUID:
http://n2t.net/ark:/65665/36514202e-6723-4721-a06a-eecfe5825d8a
EDAN-URL:
edanmdm:nmnhanthropology_8353095
Online Media:

Botanical Specimen: Brier Root

Collector:
Mrs. Annie E. Bidwell  Search this
Donor Name:
Dr. Marcus Benjamin  Search this
Culture:
Indian  Search this
Maidu (?)  Search this
Object Type:
Botanical
Place:
Rancho Chico, Butte County, California, United States, North America
Accession Date:
28 Mar 1903
Topic:
Ethnology  Search this
Accession Number:
040690
USNM Number:
E215569-0
See more items in:
Anthropology
Data Source:
NMNH - Anthropology Dept.
GUID:
http://n2t.net/ark:/65665/3c5dc3379-cd85-4033-84c4-507b399bdd9c
EDAN-URL:
edanmdm:nmnhanthropology_8361264
Online Media:

CARD, SAMPLES

Physical Description:
Silk Ribbon (overall material)
Measurements:
overall: 8 1/4 in x 5 3/4 in; 20.955 cm x 14.605 cm
Object Name:
CARD, SAMPLES
Credit Line:
Mrs. Susan Urban Spaulding
ID Number:
1998.0327.51
See more items in:
Home and Community Life: Textiles
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-6014-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1336406

CARD, SAMPLES

Measurements:
overall: 9 1/4 in x 6 1/4 in; 23.495 cm x 15.875 cm
Object Name:
CARD, SAMPLES
Place made:
United States: California
Credit Line:
Mrs. Susan Urban Spaulding
ID Number:
1998.0327.52
See more items in:
Home and Community Life: Textiles
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-6015-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1336407

CARD, SAMPLE

Physical Description:
silk (overall material)
Object Name:
CARD, SAMPLE
Place Made:
United States: California, San Francisco
Credit Line:
Mrs. Susan Urban Spaulding
ID Number:
1998.0327.68
See more items in:
Home and Community Life: Textiles
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-60c7-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1336428

Business reply cards (samples), 1970s-1990s

Collection Donor:
Nelson, Scott  Search this
Collection Creator:
Bobcat Company  Search this
Container:
Box 89, Folder 1
Type:
Archival materials
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Viewing the film portion of the collection without reference copies requires special appointment, please inquire. Do not use original materials when available on reference video, DVD, or audio tapes. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Archives Center cost-recovery and use fees may apply when requesting reproductions. The Archives Center does not own rights to these photographs. All requests for permission to use these photographs for non-museum purposes must be addressed directly to the Bobcat Company. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Collection Citation:
Bobcat Company Records, 1940s-2009, Archives Center, National Museum of American History
See more items in:
Bobcat Company Records
Bobcat Company Records / Series 6: Marketing and Advertising Materials / 6.7: Promotional Ideas/ Retail Sales
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep809fc0a78-971a-4f7f-9d36-44933310b49c
EDAN-URL:
ead_component:sova-nmah-ac-1129-ref1193

Louis Prang papers

Creator:
Prang, Louis, 1824-1909  Search this
Names:
L. Prang & Co.  Search this
Prang & Meyer  Search this
Christopher, E. Wrightson, 1894-  Search this
Cook, Clarence, 1828-1900  Search this
Whittier, John Greenleaf, 1807-1892  Search this
Extent:
1.2 Linear feet
Type:
Collection descriptions
Archival materials
Drawings
Photographs
Lectures
Typescripts
Date:
1848-1932
Summary:
The papers of lithographer Louis Prang date from 1848 to 1932 and measure 1.2 linear feet. Found within the papers are biographical material, writings, art work, card samples, printed material, and photographs.
Scope and Content Note:
The papers of lithographer Louis Prang date from 1848 to 1932 and measure 1.2 linear feet. Found within the papers are biographical material, writings, art work, card samples, printed material, and photographs.

Biographical material includes a Prussian arrest warrant for Prang, a passport, a receipt for household purchases, patent and membership certificates, and a photocopy of a letter from John Greenleaf Whittier.

Writings are primarily typescripts of lectures by Prang and a typescript "Lithographic Process Used by Louis Prang" by the donor, E. Wrightson Christopher, and a hand-written page concerning a card design competition by Clarence Cook.

Art work consists of a pencil drawing executed by Prang, possibly as a school assignment. Printed material consists of a book of color separation proofs, a sales book of samples of Prang's products, and catalogs for Easter and Valentine cards. Photographs are of Prang, family members, his residence, events, and colleagues.
Arrangement:
The collection is arranged as 5 series:

Missing Title

Series 1: Biographical Material, 1852-1906 (Box 1-2, OV 5; 8 folders)

Series 2: Writings, 1880-1898 (Box 1; 5 folders)

Series 3: Art Work, circa 1848 (Box 2; 1 folder)

Series 4: Printed Material, 1873-1889 (Box 1-4; 0.7 linear feet)

Series 5: Photographs, 1874-1932 (Box 1-2, OV 5; 8 folders)
Biographical Note:
Louis Prang (1824-1909) of Boston, Massachusetts, was a lithographer and wood engraver, famous for his chromolithographic reproductions of major works of art as well as for a series of publications used for art education in public schools. Because his company was first to make commercially printed greeting cards available to the public, Prang is often referred to as the "father of the American Christmas Card."

Louis Prang was born on March 12, 1824 in Breslau in what is now Poland. He was the only son among the seven children of a French Huguenot father Jonas Louis Prang and a German mother, Rosina Silverman. Louis Prang learned to dye and print calico as an apprentice in his father's shop. After traveling as a journeyman in Europe, he became involved in revolutionary activity against the Prussian government in 1848. Prang went to Switzerland, emigrated to the United States and settled in Boston in 1850, marrying Rosa Gerber in the following year.

Between 1848 and 1856, Prang supported himself by making wood engravings to illustrate various publications. In 1856, he joined with Julius Mayer and formed the partnership of Prang and Mayer, lithographic and copper plate manufacturers. The business continued until 1860 when Prang became sole owner, changing the name to L. Prang and Co. The firm printed business cards, announcements and other forms of ephemera and soon branched into the production of maps of Civil War sites and novelty items including albums and sets of picture cards decorated with a wide variety of images that became popular collectibles.

In 1864, Prang visited Europe to study the latest techniques in German lithography. He returned to Boston to create high quality reproductions of major works of art using a lithographic process he called "chromos." In 1874, he began producing greeting cards for the popular market in England and began selling the Christmas card in the United States the next year, resulting in his being called the "father of the American Christmas card." Also in 1874, Prang began publishing books for drawing and elementary art study for public schools. This latter activity proved so successful that he formed the Prang Educational Company in 1882. During this time, Prang shared his residence and his work with the family of his son-in-law, lithographer Karl K. Heinzen, who married Prang's daughter Rosa.

Through a merger in 1897, L. Prang and Co. became the Taber-Prang Company and moved from Boston to Springfield, Massachusetts. Two years following the death of his first wife in 1898, Prang married Mary Dana Hicks, an art teacher and author associated with the Prang Educational Company. Prang had retired from active business in 1899 and traveled extensively for the next decade. He became ill and died while en route to view an Exposition in Los Angeles in 1909.

Louis Prang died on June 14, 1909, in Los Angeles, California.
Related Material:
Also found in the Archives of American Art is the Mary Margaret Sittig research material on Louis Prang.
Provenance:
The Louis Prang papers were donated in 1989 by Thomas West Christopher, M.D., son of E. Wrightson Christopher who compiled the papers while he was a publisher of greeting cards. A photocopied letter and a sales book of samples were donated separately and have unknown provenances.
Restrictions:
Use of original papers requires an appointment.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Topic:
Greeting cards  Search this
Lithographers  Search this
Lithography  Search this
Greeting cards industry  Search this
Chromolithography  Search this
Genre/Form:
Drawings
Photographs
Lectures
Typescripts
Citation:
Louis Prang, 1848-1932. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.pranloui
See more items in:
Louis Prang papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw988510475-640f-4883-9bf6-9435dd5e02ac
EDAN-URL:
ead_collection:sova-aaa-pranloui
Online Media:

Norcross Greeting Card Collection

Collector:
Norcross, Arthur Dickinson, d. 1968  Search this
Rust, Fred Winslow, 1877?-1949  Search this
Rust Craft Greeting Card Company (Dedham (Mass.))  Search this
National Museum of American History (U.S.). Division of Extractive Industries  Search this
Designer:
Tuck, Raphael, fl. 1880s  Search this
Prang, Louis, fl. 1880-1900  Search this
Chase, Ernest Dudley, fl. 1920s  Search this
Manufacturer:
Norcross Greeting Card Company (New York (N.Y.))  Search this
Rust Craft Publishers (Boston, Mass.)  Search this
Extent:
1,200 Cubic feet (3,010 boxes, 362 volumes)
Type:
Collection descriptions
Archival materials
Lithographs
Business records
Chromolithographs
Color slides
Greeting cards
Valentines
Trade cards
Postcards
Motion pictures (visual works)
Advertisements
Scrapbooks
Slides (photographs)
Place:
New York (N.Y.) -- 20th century
Boston (Mass.) -- 1910-1950
Date:
1800-1981
bulk 1880-1881
Summary:
Collections consists of the records of both the Norcross Greeting Card Company founded in New York City in the 1920s and The Rust Craft Greeting Card Company, founded in Kansas City, Missouri, 1906. Both the Norcross and Rust Craft companies collected antique greeting cards. Also includes a small number of modern cards by other manufacturers, circa 1930-1980. Collection represents development of the greeting card industry, social trends in the United States and technology of the printing industry from 1924 through 1978.
Scope and Contents:
The Norcross Greeting Card Collection consists of cards and a few records of both the Norcross Greeting Card Company and the Rust Craft Greeting Card Company, circa 1911 1981; antique greeting cards, circa 1800 1930 (bulk 1880 1900) collected by both these companies and their executives; and a small number of modern cards by other manufacturers, circa 1939 1960. According to Norcross Company officials in 1978, this collection represents "not only a history of the development of the greeting card industry but also a history of social trends in the United States" and gives "an indication of the quality and technology of the [printing] industry from 1924 through 1978."
Arrangement:
The collection is divided into six series.

Series 1: Norcross Company Records, 1920-1981

Series 2: Antique Greeting Card Collection, circa 1800-1930 (bulk 1880-1990)

Series 3: Rust Craft Company Records, circa 1920-1980

Series 4: Greeting Cards by Other Manufacturers, 1939-1960

Series 5: Norcross Company Permanent Files, 1911-1981

Series 6: Rust Craft Company Permanent Files, 1927-1981
Biographical / Historical:
Arthur D. Norcross founded the Norcross Greeting Card Company in New York City in the nineteen twenties. From the start Norcross cards had a "look" which contributed to their selling success although, through the years, the company commanded only a small share of the greeting card market. In 1974 the company relocated to West Chester and Exton, Pennsylvania, where in 1981 Norcross and the Rust Craft Greeting Card Company merged to form divisions of a parent company.

At some point, Norcross executives realized the value of collecting and preserving antique greeting cards. The company built a large collection of antique cards, a number of which traveled in shows around the country bringing attention not only to the cards themselves but also to the Norcross Company.

Arthur Norcross died in 1968, and the company had four owners from then until 1982. One of the owners, the Ziff Corporation, a New York publisher, picked up the Norcross Company to augment the floundering Rust Craft Greeting Card Company that it had purchased primarily for its television holdings. Finally the Norcross and Rust Craft combination was acquired by Windsor Communications, Inc., a privately held company. In August 1981 Windsor entered into Chapter 11 proceedings under the Federal bankruptcy law and ceased producing greeting cards. Factors leading to bankruptcy included the expensive consolidation of Norcross and Rust Craft, a doubtful marketing strategy, and unsuccessful efforts to continue producing two distinct lines of greeting cards.

The Rust Craft Greeting Card Company, some of whose records are contained in this collection, was begun as a little bookshop by Fred Rust, (1877? 1949) in Kansas City in 1906. Later that year he created a plain Christmas folder which he called a "letter," perhaps a forerunner of the greeting card. These "letters" proved successful sellers prompting Rust to increase his publications over the years and expand his line to include post cards, greeting cards with envelopes, calendars, and blotters, in addition to lines of cards for New Year's and birthdays. Donald Rust, his brother, soon joined him to take over manufacturing, and in 1908, Fred Rust, seeking to increase distribution, carried his line to Boston while Donald carried his to California. The original bookshop was retained until 1910 when all retailing was discontinued. After building a considerable volume of business, the firm was consolidated in Boston in 1914 and became known as Rust Craft Publishers.

Sales mounted as the company issued cards for various seasons. Many of the sentiments were written by Fred Rust himself. Around 1927 Ernest Dudley Chase joined the firm as an associate in charge of creation and advertising. In the 1950s the company relocated to Dedham, Massachusetts and finally in 1981 merged with the Norcross Company in West Chester and Exton, Pennsylvania.

A popular innovation of the Rust Craft Company was a card bearing the sentiment printed on the card itself with four or five extra sentiments tucked in as part of the message and design. This card was so popular that it was patented with the name Tukkin. The Rust Craft Company also collected some antique greeting cards.
Related Materials:
Materials in the Archives Center

AC0109 Division of Domestic Life Greeting Card Collection, circa 1854-1975

AC0126 Burris and Byrd Family Card Sample Case, circa 1920

AC0263 Susie Paige Afro-American Greeting Card Collection, 1900-1984

AC0376 Olive Leavister 19th Century Handmade Valentine Collection, 1830-1880

AC0404 Archives Center Business Americana Collection, circa 1900-present

AC0530 Beatrice Litzinger Postcard Collection, 1900-1990

AC0468Archives Center Scrapbook Collection, circa 1880-circa 1960

AC0579 Greeting Card Collection, 1920s-1970s

AC0886 Ernest Dudley Chase Papers, 1930s-1940s

AC1198 Beatrice Morgan Steyskal Collection of Greeting Cards, 1958-1970

AC0060 Warshaw Collection of Business Americana

AC1251 L.F. Pease Greeting Card Company Collection, circa 1908-1913

AC 1252 Sandford Greeting Card Company and Family Papers, circa 1840-1990

AC 0062 Hoffmania (or Hoffman Collection

AC0295 Rocky Herosian Collection, 1910-1943

AC0674 Jean Clairmook Radio Scrapbook, 1930-1932

AC0136 Celia K. Erskine Scrapbook of Valentines, Advertising Cards, and Postcards, circa 1882-1884

The Valentine & Expressions of Love [videocassette], 2000 within the Archives Center Miscellaneous Film and Videotape Collection, (AC0358)
Provenance:
Norcross Greeting Card Company, West Chester, Pennsylvania, 1982-1985.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Viewing the film portion of the collection without reference copies requires special appointment, please inquire. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270. Viewing the film portion of the collection without reference copies requires special appointment, please inquire.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Lithographs
Business records -- 20th century
Chromolithographs -- 1880-1900
Color slides
Greeting cards -- ca. 1800-1980
Valentines
Trade cards
Postcards
Motion pictures (visual works) -- 1960-1980
Advertisements
Scrapbooks
Slides (photographs) -- 1950-2000
Citation:
Norcross Greeting Card Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0058
See more items in:
Norcross Greeting Card Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8fee76ca9-fd6e-4fb4-b182-ce197659fe7d
EDAN-URL:
ead_collection:sova-nmah-ac-0058
Online Media:

Card samples original artwork

Collection Creator:
MacDowell, Helen Sandford, 1889-  Search this
Pease, L.F.  Search this
Prince, Georgiana K., 1861-1915  Search this
Sandford Greeting Card Company  Search this
Gilman, Georgiana Sandford, 1887-1982  Search this
Sandford, Frank S., 1853-1924  Search this
Sandford, Mary Elizabeth, 1852-1936  Search this
Sandford, Ruth, 1879-1972  Search this
Container:
Box 30, Folder 3
Type:
Archival materials
Date:
1911-1938
Collection Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sandford Greeting Card Company and Family Papers, circa 1839-2000; undated, Archives Center, National Museum of American History.
See more items in:
Sandford Greeting Card Company and Family Papers
Sandford Greeting Card Company and Family Papers / Series 1: Sandford Card Company Records / 1.3: Product Designs and Samples
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a9e00c4a-d178-4f06-b65e-61b9a3dec3c6
EDAN-URL:
ead_component:sova-nmah-ac-1252-ref100

Card samples Dansville New York postcards

Collection Creator:
MacDowell, Helen Sandford, 1889-  Search this
Pease, L.F.  Search this
Prince, Georgiana K., 1861-1915  Search this
Sandford Greeting Card Company  Search this
Gilman, Georgiana Sandford, 1887-1982  Search this
Sandford, Frank S., 1853-1924  Search this
Sandford, Mary Elizabeth, 1852-1936  Search this
Sandford, Ruth, 1879-1972  Search this
Container:
Box 30, Folder 4
Type:
Archival materials
Date:
1932-1941
Collection Restrictions:
Collection open for research on site by appointment. Unprotected photographs must be handled with gloves.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Sandford Greeting Card Company and Family Papers, circa 1839-2000; undated, Archives Center, National Museum of American History.
See more items in:
Sandford Greeting Card Company and Family Papers
Sandford Greeting Card Company and Family Papers / Series 1: Sandford Card Company Records / 1.3: Product Designs and Samples
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88874eab5-79cb-4d42-8dd6-e3878b8cb68d
EDAN-URL:
ead_component:sova-nmah-ac-1252-ref101

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