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Lillian and Frederick Kiesler papers

Creator:
Kiesler, Lillian, 1910?-2001  Search this
Names:
Anthology Film Archives  Search this
Hans Hofmann School of Fine Arts  Search this
John Simon Guggenheim Memorial Foundation  Search this
Metropolitan Museum of Art (New York, N.Y.)  Search this
University of Iowa, Museum of Art  Search this
Whitney Museum of American Art  Search this
Adnan, Etel  Search this
Andres, Jo  Search this
Arnaud, Leopold, 1895-1984  Search this
Bartos, Armand P., 1910-  Search this
Bultman, Fritz, 1919-1985  Search this
Buscemi, Steve, 1958-  Search this
Castelli, Leo  Search this
Copley, Alfred L.  Search this
Diller, Burgoyne, 1906-1965  Search this
Dlugoszewski, Lucia, 1931-2000  Search this
Dorazio, Piero, 1927-  Search this
Dorazio, Virginia Dortch  Search this
Dreier, Katherine Sophie, 1877-1952  Search this
Dubuffet, Jean, 1901-  Search this
Duchamp, Marcel, 1887-1968  Search this
Hawkins, Erick  Search this
Hodges, Alice  Search this
Hofmann, Hans, 1880-1966  Search this
Holtzman, Harry  Search this
Howe, George, 1886-1955  Search this
Kamler, Richard  Search this
Kiesler, Frederick  Search this
MacIver, Loren, 1909-  Search this
Meredith, Burgess, 1907-1997  Search this
Milius, Tom  Search this
Miller, Henry, 1891-  Search this
Mondrian, Piet, 1872-1944  Search this
Montgomery, Chandler  Search this
Owen, Jane Blaffer, 1915-2010  Search this
Purdy, James  Search this
Takaezu, Toshiko  Search this
Tawney, Lenore  Search this
Zogbaum, Wilfrid, 1915-1965  Search this
Extent:
49.1 Linear feet
0.001 Gigabytes
Type:
Collection descriptions
Archival materials
Gigabytes
Scrapbooks
Sound recordings
Diaries
Interviews
Scripts (documents)
Motion pictures (visual works)
Date:
circa 1910s-2003
bulk 1958-2000
Summary:
The papers of New York artist Lillian Kiesler and architect and sculptor Frederick Kiesler measure 49.1 linear feet and 0.001 GB and date from circa 1910s-2003, with the bulk of the material from 1958-2000. The collection documents their personal and professional lives and the legacy of Frederick Kiesler's work through biographical material, correspondence, legal, financial and business records, teaching files, exhibition and performance files, artwork, subject files, printed and digital material, writings and interviews, monographs, photographic material, and sound and video recordings. Also found are papers related to Abstract Expressionist painter Hans Hofmann and the papers of artist Alice Hodges.
Scope and Content Note:
The papers of artist, performer, and arts educator Lillian Kiesler and sculptor, architect, set designer, educator, and writer Frederick Kiesler measure 49.1 linear feet and 0.001 GB and date from circa 1910s-2003, with the bulk of the material from 1958-2000. The collection documents their personal and professional lives and the legacy of Frederick Kiesler's work through biographical material, correspondence, legal, financial and business records, teaching files, exhibition and performance files, artwork, subject files, printed and digital material, writings and interviews, monographs, photographic material, and sound and video recordings. Also found are papers related to Abstract Expressionist painter Hans Hofmann and the papers of artist Alice Hodges.

The collection is arranged into two series: the Lillian Kiesler Papers (Series 1) and the Frederick Kiesler Papers (Series 2). Measuring 41.1 linear feet, the Lillian Kiesler Papers (Series 1) make up the bulk of the collection and document her personal life and professional career as an artist, actor, teacher, arts benefactor and promoter of Frederick Kiesler's legacy. The series spans her lifetime, although most of the material is dated after 1965. Among her papers are biographical materials, correspondence, legal and financial records, teaching files, exhibition and performance files, artwork, subject files, printed material, monographs, papers related to Frederick Kiesler and his legacy, papers of and related to Hans Hofmann, papers of Alice Hodges, photographic material, and sound and video recordings.

Found among Lillian Kiesler's personal papers are address books, numerous calendars and appointment books, and diaries and journals. Her correspondence is extensive and contains business correspondence with John Simon Guggenheim Memorial Foundation, The Metropolitan Museum of Art, The Whitney Museum of American Art, The University of Iowa Museum of Art, and Erick Hawkins Dance Foundation, and personal letters and greeting cards from friends, family, artists, scholars, and researchers, including Etel Adnan, Alcopley, Fritz Bultman, Steve Buscemi, Mike Diamond, Burgoyne Diller, Lucia Dlugoszewski, Piero Dorazio, Jean Dubuffet, Jay Gottlieb, Erick Hawkins, Burgess Meredith, Henry Miller, James Purdy, and Herrel Thomas. Of interest is a letter from Harry Holtzman postmarked March 13, 1935 describing his initial meeting with Mondrian, and a letter from E.B. Gordon describing Henry Miller in Paris.

Materials related to Lillian Kiesler's estate and last wishes can also be found, as well as teaching plans, student work, and writings by Lillian Kiesler's mentor and friend, New York University professor Chandler Montgomery. Various printed material, correspondence, scripts, and rehearsal schedules from Lillian Kiesler's exhibitions and performances are also found, and among the directors, artists and writers represented are Jo Andres, Steve Buscemi, Cindy Lugar, Tim Miller and James Purdy. Artwork contains photographs by Bob Del Fredici, drawings by Piero Dorazio, and notes to Frederick Kiesler from Lillian Kiesler.

Subject files about artists, friends, colleagues, performances, and organizations in which she supported, such as the Anthology Film Archives, include printed materials and research materials. Signed exhibition catalogs of Loren MacIver, Dina Ghen, Lenore Tawney, and Toshiko Takaezu, and a reprint article inscribed by Alcopley can be found, as well as numerous inscribed monographs, including books inscribed by Max Weiler and Piero Dorazio, an inscribed first edition of Henry Miller's Black Spring (1936), and a 1937 monograph by Harry Holtzman titled American Abstract Artists.

Series 1 also includes materials related to her husband Frederick Kiesler, papers of and related to Abstract Expressionist painter Hans Hofmann, and the personal papers of artist Alice Hodges. The Papers Related to Frederick Kiesler were primarily created or compiled by Lillian Kiesler and document her work on behalf of Frederick Kiesler's legacy. Of interest are letters from Frederick Kiesler to Lillian Kiesler and Alice Hodges; a bound volume of correspondence to Piero Dorazio; an inventory of objects in the Frederick Kiesler estate; photographs of artwork; an interview (sound recordings and transcript) with Lillian Kiesler about Frederick Kiesler for "Music of the Age," included on the tape is a portion of a Frederick Kiesler interview (1965); a recording of Lillian Kiesler interviewing Richard Kamler about Frederick Kiesler; and Frederick Kiesler's dialogue with Leo Castelli (undated).

Lillian Kiesler was a student of Hans Hofmann (1880-1966) in New York City and Provincetown, Massachusetts, as well as an enthusiastic volunteer promoter and assistant to The Hans Hofmann School of Fine Arts. The bulk of the papers of and related to Hans Hofmann were created or compiled by Lillian Kielser and are about Hofmann's career and legacy. However, also found are some papers of Hans Hofmann, including letters from Hofmann to Lillian Kiesler and Alice Hodges describing his artwork, life in Provincetown, and issues with The Hans Hofmann School of Fine Arts, typed and handwritten lectures given by Hofmann, Hofmann's 1941 address to the American Abstract Artists (AAA), three boxes of card files on students of the Hans Hofmann School of Fine Arts in New York City and Provincetown, and photographs of Hofmann and his house in Provincetown taken by Wilfrid Zogbaum and Tom Milius.

The artist Alice Hodges (b. unknown-1965) was a close friend of Lillian Kiesler, a former secretary to Frederick Kiesler, and a student of Hans Hofmann. Included among her personal papers is some correspondence from Hans Hofmann and Katherine Drier and numerous postcards from Hodges and Lillian Kiesler's trip to Europe in 1950, posters and printed material from her exhibitions, an oversized scrapbook chronicling Lillian Kiesler's teaching career, records from the United States Treasury War Bond Art Auction in 1945, original artwork and greeting cards made by Hodges and Lillian Kiesler, and 31 rolled negative strips in metal canisters of Frederick Kiesler sculptures, Provincetown and Hans Hofmann, Wellfleet, Empire State Music Festival (1955), and travels to Colorado and Europe, some of which may be printed and found in this subseries.

Photographs found in the Lillian Kiesler Papers are mostly black and white and color snapshots of Lillian Kiesler's friends and family at events and at home, including candid photos of Hans Hofmann, Alice Hodges, Frederick Kiesler, and Alcopley. Slides prepared by Lillian Kiesler for a lecture on Frederick Kiesler and her lecture notes on index cards are found. Sound and video recordings include recordings of productions in which Lillian Kiesler performed, and music, film, or live stage performances written, directed, or performed by friends.

Measuring 7.1 linear feet, Frederick Kiesler's personal papers (Series 2) document his professional career and date from 1923-1992. Biographical materials include his curriculum vitae, four passports, and numerous appointment books and notes from late in his life. Correspondence with architects, publishers, editors, universities, museums, galleries, manufacturers, artists and friends includes letters from L. Alcopley, Leopold Arnaud, Armand P. Bartos, Piero and Virginia Dorazio, George Howe, Kay Johnson, Jane Owen, and others. There are also photocopied letters from Katherine Dreier, Marcel Duchamp, and Piet Mondrian. Business and financial records from the 1940s to mid-1960s comprise a significant bulk of this series and are primarily tax returns and receipts and statements used to file tax returns. Materials on the publication of "Inside the Endless House" (1966), the International Theatre Exposition (in German) in 1924 and other exhibits from shortly after his death are found, as well as student artwork and papers from Kiesler's classes in the mid-1950s. A bound copy of the "Bibliography of Writings of and About Frederick Kiesler" compiled by Lillian Kiesler is found, as well as printed material about Frederick Kiesler and a handful of photographs of artwork.

Users should note that Lillian Kiesler's and Frederick Kiesler's papers contain similar types of material that often overlap in subject matter, especially among the Papers Related to Frederick Kiesler (Subseries 1.10) in Series 1 and the Frederick Kiesler Papers (Series 2). This collection contains limited material related to Lillian Kiesler prior to the 1940s and Frederick Kiesler prior to his arrival in the United States in 1926.
Arrangement:
The collection is arranged into two series. Each series is divided into several subseries, with the arrangement described in detail in the series descriptions.

Missing Title

Series 1: Lillian Kiesler papers, circa 1910s-2003 (Box 1-39, 47-52, OV 53-57; 41.1 linear feet, ER01; 0.001 GB)

Series 2: Frederick Kiesler papers, 1923-1992 (Box 40-46, OV 53; 7.1 linear feet)
Biographical Note:
Frederick Kiesler (1890-1965) was a sculptor, architect, set designer, educator, and writer active in New York and Connecticutt. Lillian Kiesler (1911-2001) was a performer, arts educator, and painter married to Frederick Kiesler. She was also active in the administration of the Hans Hofmann School of Fine Arts.

Frederick Kiesler was born in Romania in 1890, although he gave various other dates for his birth and regularly cited Vienna as his birthplace. He arrived in the United States with his wife Steffi in 1926 for the International Theatre Exposition at Steinway Hall in New York City. They stayed in the United States and were granted citizenship in 1936.

Kiesler secured a teaching position at Columbia University's School of Architecture in 1930, and from 1934 through 1957 he was the scenic design director at The Juilliard School of Music. He also lectured at Yale University from 1950-1952. Often labeled a Surrealist, Kiesler's work was experimental and frequently described as ahead of its time. He published, lectured, and participated in numerous exhibitions throughout his career. He is known for his theory of "coreallism;" "The Space House" (1933), a full-scale model of a single family home; an installation designed for Peggy Guggenheim's Art of This Century gallery in 1942; "The Endless House" drawings and model (1950); "The Universal Theatre" (1961) model; and the Shrine of the Book (1965), a building to exhibit the Dead Sea Scrolls in Jerusalem. He died in New York City in December 1965.

Lillian Olinsey met architect and sculptor Frederick Kiesler in 1934. After years of friendship, they were married in 1964, a year and a half before Frederick's death in 1965.

Lillian Kiesler studied art at the Art Students League, Cooper Union, and the Hans Hofmann School of Fine Arts, where she also assisted Hofmann and the school administration. She taught art to children and young adults for twenty years in New York City. From 1945 to 1955, she taught at the Greenwich House Art workshops and the Woodward School, followed by the Brooklyn Museum (1948-1958), Barnard School (1953-1963), New York University School of Education (1955-1966), and Juilliard School of Visual Arts (1963-1965). Lillian was involved in the performing arts and between the late 1970s through the 1990s she performed in New York City with numerous directors, notably Jo Andres, Steve Buscemi, Richard Foreman, John Jesurun, Cindy Lubar, and Tim Miller. She frequently performed with her close friend, painter Maryette Charlton, who was the executor of the Lillian Kiesler estate.

Lillian Kiesler tirelessly promoted Frederick Kiesler's work and legacy after his death in 1965. From the late 1980s through the 1990s, she delivered lectures about his work at universities and museums, gave interviews, corresponded with researchers, and organized his papers to donate to the Harvard Theatre Collection, Yale School of Art and Architecture, and the Archives of American Art. In 1997, she helped found the Frederick and Lillian Kiesler Foundation in Vienna, Austria. She endowed the Austrian Frederick Kiesler Prize, an award given to a notable contributor to the field of architecture. The first recipient was Frank Gehry in 1998. Lillian Kiesler passed away in 2001 in New York City.
Related Material:
The holdings of the Archives of American Art include the Hans Hofmann Papers, 1904-1978 and the Maryette Charlton Papers, 1929-1998. Additional Frederick Kiesler papers are available at the Museum of Modern Art, the Harvard Theater Collection, and the Yale School of Art and Architecture.
Separated Material:
Some of the materials related to Frederick Kiesler were initially loaned for microfilming on reels 57 and 127-128. This material is not described in the container listing of this finding aid. Most, but not all, of the loaned material was later donated and has been merged with the other accretions.
Provenance:
The collection was donated by Lillian Kiesler and Maryette Charlton, executrix of her estate, in several accessions between 1980-2002. Some of the papers related to Frederick Kiesler were originally loaned for microfilming in 1971, most of which was later donated in 1980. Additional papers related to Frederick Kiesler were donated in 1993. Papers related to Hans Hofmann were given in 1981. Lillian Kiesler's papers were donated in 2000 by Lillian Kiesler, and in 2002, by Maryette Charlton.
Restrictions:
Use of original papers requires an appointment. Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Sculptors -- New York (State) -- New York  Search this
Set designers -- New York (State) -- New York  Search this
Educators -- New York (State) -- New York  Search this
Authors -- New York (State) -- New York  Search this
Painters -- New York (State) -- New York  Search this
Performance artists -- New York (State) -- New York  Search this
Art patrons -- New York (State) -- New York  Search this
Topic:
Architects -- New York (State) -- New York  Search this
Exhibition designers  Search this
Women artists  Search this
Women educators  Search this
Women painters  Search this
Women performance artists  Search this
Function:
Art schools -- Massachusetts
Art Schools -- New York (State)
Genre/Form:
Scrapbooks
Sound recordings
Diaries
Interviews
Scripts (documents)
Motion pictures (visual works)
Citation:
Lillian and Frederick Kiesler papers, circa 1910s-2003, bulk 1958-2000. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.kieslill
See more items in:
Lillian and Frederick Kiesler papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw92be035c5-5063-4d6e-8ac2-5f08c17ef915
EDAN-URL:
ead_collection:sova-aaa-kieslill
Online Media:

Underwood & Underwood Glass Stereograph Collection

Creator:
Underwood & Underwood  Search this
Publisher:
American Stereoscopic Co.  Search this
H. C. White Co.  Search this
Killela, J.J.  Search this
Underwood, Bert, 1862-1943  Search this
Underwood, Elmer, 1859-1947  Search this
Photographer:
Ponting, Herbert George, 1870-1935  Search this
Underwood, Bert, 1862-1943  Search this
Underwood, Elmer, 1859-1947  Search this
White, Clarence W.  Search this
Extent:
160 Cubic feet
Type:
Collection descriptions
Archival materials
Stereographs
Photographs
Stereoscopic photographs
Lantern slides
Date:
1895-1921
Summary:
A collection of approximately 28,000 glass plate negatives showing views of a variety of subjects.
Scope and Contents:
The major part of the collection, series 1-4, contains nearly 28,000 glass plates, including original stereoscopic negatives, interpositives, and both negative and positive non-stereoscopic plates used to produce lantern slides and paper prints. The photographs were taken all over the world. The majority are from the Underwood & Underwood active files, but plates from other publishers are also included. Series 5 is a small collection of paper stereographs. Series 6 contains 4 Underwood & Underwood descriptive sales catalogs and 1 H. C. White & Co. catalog (numbers on the Underwood plates correspond to the numbers on catalog captions). Series 7 is apparatus--four stereoscopes.

The approximately 28,000 glass plates in this collection have not been completely inspected at this point due to handling problems associated with asbestos contamination of the collection. A preliminary survey, however, indicated that the selections of images cover the full range of subject matter encompassed by the "Underwood Travel System." The subject matter is most easily comprehended by consulting one of the Underwood sales catalogs which accompany the collection. The catalog captions are arranged geographically, for the most part, and generally represent an organized "tour" which could be purchased as a boxed set, complete with maps and guide book, although individual images could be purchased separately. The catalogs indicate that the Underwood files were continually updated, for extensive modifications in some of the sets can be seen from edition to edition, and actual inspection of published stereographs shows that alternate views with identical Underwood catalog numbers were substituted from time to time, and that new subjects (with new catalog numbers) were sometimes introduced into the sets and old subjects were retired. There are glass plate negatives as well as positives in this collection. The positive images were probably interpositives used for the production of duplicate negatives. Some of the original stereo negatives were cut apart and the images transposed; they were then bound with an additional glass support (in many cases the tape has deteriorated). Half stereo positives also appear in the collection: these probably were intended for use in lantern slide production. Frequently a drawer of plates contains several incarnations of a single image, including the original negative, a copy negative, an interpositive, and a positive lantern slide. In other cases a drawer may contain only a single mode, e.g., original negatives, while corresponding positives and/or lantern slides appear in separate drawers.

A small quantity of the Underwood & Underwood plates are not from the Travel System, but represent humorous and genre subjects which were cataloged and marketed separately. The work of several other publishers, usually without Underwood catalog numbers, is also represented, including H. C. White, American Stereoscopic Company, and J. J. Killela.

The arrangement of the collection seems to reflect a combination of permanent reference storage as well as active use files. The apparent anomalies or inconsistencies probably indicate the pulling of plates from permanent files into temporary work files, and the collection may consist of a combination of permanent storage and temporary working files. As the drawers do not appear to have been renumbered according to any easily discernible pattern, they have become intermixed and rearranged in storage. The contents of each drawer usually have been found in good order, however, and the plates were nearly always arranged numerically,usually with the low numbers at the rear of the drawer and the highest number at the front. As the plates have been rehoused, the reverse numerical order has been corrected. When all the plates have been rehoused and inventoried, consideration will be given to general collection rearrangement and renumbering of the containers, either strictly in numerical order or topically and/or geographically with a numerical sequence within each group.

The collection is in good condition for the most part, although conservation attention will be required. There is a certain amount of emulsion peeling or frilling at the edges of some plates, but this is a condition to which emulsions on glass frequently are prone. A few plates, bound in a sandwich arrangement between cover glass and acetate facing the emulsion, have suffered severe damage, peeling, and image losses through the apparent ferrotyping and sticking of emulsion to the plastic, probably under conditions of high humidity at some stage. There is surprisingly little glass breakage within the collection.

Most of the stereoscopic negatives and many of the positives are defaced with a double "XI' scratched into the emulsion of either the left or right side, as described above in the historical note. Of particular interest and presumed rarity are cards found interfiled with plates in many of the drawers. These cards, filed by Underwood (i.e., catalog) numbers, bear printing'or production dates and notes, along with the unique, chronological accession numbers which the company assigned to each plate, regardless of the "active" number which it might eventually receive. A check mark on a card usually refers to a plate actually in the collection and with which the card is found physically associated; additional accession numbers without check marks listed on the cards possibly refer to variant views which were discarded or may in fact be in the Keystone Mast Collection (pending further research). For ease of handling and in the interest of conservation, the cards have been separated from the plates within each drawer and are arranged as a group at the rear, but can still be located easily. Frequently when a plate and/or its original envelope does not bear both the "active" and accession numbers, the missing number can be located on one of these cards.

Photographers represented include Herbert G. Ponting and Clarence W. White. A photographer and/or publisher named J. J. Killela is also represented.
Arrangement:
This collection is arranged in seven series. Series 1, 2, and 3 are each divided into negative and positive subseries. Plates are arranged numerically in groups based on geographical and subject content. Controlled at the series level in the finding aid and at the item level in a computer database.

Series 1, H. C. White glass plates

Series 2, American Stereoscpopic Co. glass plates

Series 3, Underwood & Underwood glass plates

Series 4, Broken glass plates

Series 5, Original company catalogs

Series 6, Paper stereographs

Series 7, stereoscopes (viewers)
Biographical / Historical:
Underwood & Underwood was established at Ottawa, Kansas, by the young brothers Elmer and Bert Underwood in 1882. They initially operated as distributors for eastern photographers' stereographs to new markets in the West. Their activities included door to door canvassing with views by Charles Bierstadt, J. F. Jarvis, and Littleton View Co.(1) Underwood & Underwood, Publishers, opened a branch office in Baltimore in 1887.(2)

Soon Underwood & Underwood and other large stereograph publishers began recruiting college students to work as salesmen during summer months (1890). Underwood and Underwood claimed that their organization alone sent out as many as 3,000 college students in one Summer [sic]. With the other ... big companies each employing more than 1,000, it is easy to understand how the countryside of the Nation literally swarmed with stereograph salesmen throughout the summer months! ... The competition between the salesmen themselves was likewise aggressive, with no holds barred. Many successful business and professional men of today relate with considerable pride that they got their start on their careers in this practical and very effective school of salesmanship.(3)

The company moved its main office from Ottawa, Kansas to New York City (1891),(4) and gradually began to publish its own stereographs. Bert Underwood finally took photography lessons from M. Abel in Mentone, France during the same year.(5) B. L. Singley, erstwhile salesman for the Underwood & Underwood and James M. Davis & Co. firms, in 1892 formed the Keystone View Company of Meadville, Pennsylvania, which was to become Underwood & Underwood's chief competitor and imitator.(6)

Underwood & Underwood entered the education market (1895) by producing packaged sets of 100 or more stereographs with descriptive texts.(7) From 1897 the firm employed full time staff photographers as well as free lancers. By 1901 the Underwoods were publishing 25,000 stereographs per day (i.e.,total number of cards). Increasing production levels led them to gain control of the Jarvis, Bierstadt, and William H. Rau photoprinting facilities in 1897 1898.(8)

The Keystone view Company created its own Educational Department in 1898. This division sustained the Keystone View Company past the period of the stereograph's popularity. In this year Underwood & Underwood reprinted Oliver Wendell Holmes's series on the stereograph and stereoscope which originally appeared in The Atlantic Monthly between 1859 and 1863. This eighty page booklet included testimonials from eminent scholars on the value of the stereograph in education. The company had been test marketing what itlater called "The Underwood Travel System." This consisted of a boxed set of stereo views of a country or region, a guide book describing the significance of the places shown, and a map showing their location and the viewpoints from which the stereographs were taken. Captions on the backs of the stereographs were sometimes printed in six languages.(9) As stereographs began to be used in schools as visual aids, the firm promoted its Travel System with endorsements from prominent educators, citing the usage of the system by various schools and universities.(10)

The H. C. White Company, which had manufactured stereoscopes for several decades, entered the stereo publication field in 1899.(11) Much of its production seemed to imitate Underwood & Underwood cards, including typography and the color of mount stock. Underwood & Underwood expanded into news photography by 1910 and gradually decreased its stereographic work. Few new stereo negatives were added to the file after 1912 except for a flurry of activity during the early war years, 1914 1916. The total number of Underwood & Underwood "titles" in stereo were from 30,000 to 40,000 (there might be a substantially larger number of actual negatives, since the files frequently were updated with newer views for old catalog numbers).(12)

Underwood & Underwood sold a portion of its negative file to the educational division of Keystone View Company in 1912,(13) and between 1921 1923 conveyed to this competitor their remaining stereo stock (presumably both cards and negatives) and rights.(14) In addition to its involvement as a news photographic agency, the company eventually opened portrait studios which flourished during the World war II years. A former Smithsonian employee, Vince Connolly, worked for Underwood & Underwood, which competed with Harris & Ewing in general portrait work during that period: he did portraiture and other photography, but says he was unaware of his employer's earlier stereo publishing activities.

Underwood & Underwood donated approximately 6000 negatives to the Section of Photography of the Division of Graphic Arts (1964). These photographs are primarily 4" x 5", captioned glass plate and film negatives. The subjects are news events and theatrical, sports, and political subjects of the early 20th century. In a letter to the Smithsonian of March 25, 1966 (in accession number 270586), Mrs. John M. Stratton described another collection of Underwood & Underwood photographs, stating that her husband had been a partner in Underwood & Underwood Illustrations and owned Underwood & Underwood News Photos. In November of the same year Mr. and Mrs. Stratton donated this collection of glass plates by Underwood & Underwood and other publishers to the Division of Photographic History (then the Section of Photography of the Division of Graphic Arts) . This material consists of both negative and positive stereographic plates, as well as non stereoscopic plates, chiefly copies made from the stereographs, with some catalogs, stereoscopes, and other material. The donor estimated 12,900 plates, but in 1983 the Smithsonian Institution inventory yielded a total of approximately 28,000 plates.

The Keystone View Company's stereoscopic production continued much later than Underwood & Underwood's. It was not until 1939 when declining interest in stereography led the firm to discontinue stereograph production and enter the field of visual optometrics. The stereoscopic negative collection, including material obtained from Underwood & Underwood and other firms, was placed in storage in concrete vaults. The Mast family of Davenport, Iowa, eventually purchased the collection in 1963, and in 1977 donated the collection to the University of California for its California Museum of Photography in Riverside. The University took physical possession of this vast collection in 1979.(15)

Many of the Underwood & Underwood plates donated by the Strattons (which were transferred to the Archives Center in 1983), in effect have been cancelled by having diagonal lines (double "X" marks) scratched into the emulsion of either the left or right image of each stereo pair (never both sides). These cancellation marks do not appear on the Underwood & Underwood plates in the Keystone Mast Collection in Riverside. This leads to several theories: (a) that these cancellations were in fact the reason that the Smithsonian plates were not purchased by Keystone in either 1912 or 1921, since Keystone clearly intended to use the Underwood material for stereograph production and the defaced plates would be of no value to them for this purpose; or (b), as stereo collector John Waldsmith suggests, that the cancellations were part of an agreement between Underwood & Underwood and Keystone: Keystone may have asked Underwood & Underwood to cancel one side of each stereoscopic plate not being sold to Keystone so that Underwood & Underwood would no longer be able to compete with Keystone in the stereo market. The defaced plates, as well as other material which Keystone did not purchase, apparently remained in Underwood custody and eventually were acquired by Mr. and Mrs. Stratton. The cancellation marks in the Smithsonian's collection are the subject of further conjecture. Edward Earle at Riverside feels that, since Underwood & Underwood sought to abandonded stereograph production much earlier than Keystone's departure from the field in order to enter the non stereoscopic lantern slide market, the cancellation may have served to indicate which side of each sterescopic pair should be converted to lantern slide production use; the existence of the 4" x 5" copy negatives and positives from stereographs in this collection seem to corroborate this. The Underwood & Underwood conversion from stereograph to lantern slide materials seems to coincide with the ascendance of lantern slide projection as visual aids in schools. The company apparently modified the type of photographic product which they published at least partially in recognition of this new educational trend.

NOTES

1. edward W. Earle, ed., Points of View: The Stereograph in America A Cultural @ Visual 'g . E!Ltory, Rochester, F.Y., Th Studies Workshop ress, 1979, p. 60; William Culp Darrah, The World of Stereographs, Gettysburg, Pa., 1979, p. 46.

2. Tbid., p. 62.

3. George E. Hamilton, Oliver Wendell Holmes, His Pioneer SLtuereoscope and Later Industry, New York, New )men Society, 1949, p. 17, quoted in Points of 1=e w:, 6 4 . P.

4. Points of View., p. 66.

5. Darrah, p. 47.

6. points of View, p. 66.

7. Ibid., p. 68.

8. Darrah, p. 47.

9. Points of View, p. 70.

10. Howard S. Becker, "Steteographs: Local, National, and International Art Worlds," in Points of View, p. 95. 11. points of View, p. 72.

12. Darrah, p. 48.

13. Darrah, p. 48, quoted in Points of View, P. 82.

14. Darrah, p. 48.

15. Chris J. Kenney, introduction to "Perspective and the Past: The Keystone Mast Collection," CMP Bulletin, Vol. 1, No. 2, 1982.
Related Materials:
California Museum of Photography, University of California--Riverside, Riverside, California 92521.

Underwood & Underwood stereographs in this collection and the Smithsonian Underwood & Underwood Collection originally were components of the same company file.
Provenance:
Collection donated by June Stratton (Mrs. John M.) on December 19, 1966.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. The original glass plate is available for inspection if necessary in the Archives Center. A limited number of fragile glass negatives and positives in the collection can be viewed directly in the Archives Center by prior appointment. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Traveling sales personnel  Search this
Travel photography -- 1890-1930  Search this
Genre/Form:
Stereographs -- 1890-1930
Photographs -- Interpositives -- Glass -- 1890-1930
Photographs -- Black-and-white negatives -- Glass -- 1890-1930
Photographs -- 1900-1950
Stereoscopic photographs -- Glass -- 1890-1930
Lantern slides
Photographs -- 1890-1900
Citation:
Underwood &Underwood Glass Stereograph Collection, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0143
See more items in:
Underwood & Underwood Glass Stereograph Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep86e358e26-e305-49a6-bf9b-f2d38d995ae0
EDAN-URL:
ead_collection:sova-nmah-ac-0143
Online Media:

Seal cast

Donor Name:
D G. Lyon  Search this
Object Type:
Seal
Place:
Not Given (Assyria), Asia
Accession Date:
10 Jun 1890
Topic:
Archaeology  Search this
Accession Number:
022352
USNM Number:
A154409-0
See more items in:
Anthropology
Data Source:
NMNH - Anthropology Dept.
GUID:
http://n2t.net/ark:/65665/370ac83f2-b2be-4528-b66e-d118303d7202
EDAN-URL:
edanmdm:nmnhanthropology_8026180

Lacrosse Set: Racket & Ball

Culture:
Not Given  Search this
Object Type:
Ball Game Stick
Place:
United States, North America
Accession Date:
19 Jan 1886
Topic:
Ethnology  Search this
Accession Number:
011487
USNM Number:
E76869-0
See more items in:
Anthropology
Data Source:
NMNH - Anthropology Dept.
GUID:
http://n2t.net/ark:/65665/31193434b-5c76-4f4d-966b-9caa55640ce6
EDAN-URL:
edanmdm:nmnhanthropology_8479931

Small Brass Button

Donor Name:
Gov. E. Fenecker  Search this
Object Type:
Button
Place:
Greenland
Accession Date:
6 Jan 1882
Topic:
Archaeology  Search this
Accession Number:
011009
USNM Number:
A63994A-0
See more items in:
Anthropology
Data Source:
NMNH - Anthropology Dept.
GUID:
http://n2t.net/ark:/65665/3b3835bbc-ee39-432e-a2c4-1a2bc36d9c55
EDAN-URL:
edanmdm:nmnhanthropology_8308770
Online Media:

Projectile Point -- Chalcedony

Donor Name:
Gov. E. Fenecker  Search this
Object Type:
Point
Accession Date:
6 Jan 1882
Topic:
Archaeology  Search this
Accession Number:
011009
USNM Number:
A64020-0
See more items in:
Anthropology
Data Source:
NMNH - Anthropology Dept.
GUID:
http://n2t.net/ark:/65665/3f5395b85-dfa4-47fb-ada7-b6ec605259cd
EDAN-URL:
edanmdm:nmnhanthropology_8308800
Online Media:

Victor Hugo Proetz papers

Creator:
Proetz, Victor, 1897-1966  Search this
Names:
National Portrait Gallery (Smithsonian Institution) -- Designs and plans  Search this
Extent:
1 Linear foot
5 Items (rolled docs)
Type:
Collection descriptions
Archival materials
Date:
[ca. 1930]-1965
Scope and Contents:
Notebooks, card file, architectural plans, elevations, details, drawings, and designs for chairs, desks, cabinets, picture frames, etc. relating to Proetz's renovation of the National Portrait Gallery, Smithsonian Institution. Many of the designs and records pre-dating the renovation were evidently used by Proetz in the renovation.
Included are 7 notebooks, 1948-1955, recording work; ca. 280 photocopies of designs for furniture, fireplaces, lamps, and other accessories; a card file of American architects; and a file of drawings, notes, and photographs relating to work done for the National Portrait Gallery, Washington, D.C.; drawings, ca. 1930-1960, including: architectural plans for the renovation; elevations, details, electrical layouts, and proposed furniture for the homes of Mr. and Mrs. Charles E. Gilbert, Mr. and Mrs. Paul Hexter, and Joshua S. Cospen; and alterations and additions to the home of George D. Widener.
Biographical / Historical:
Architect, interior designer; New York, N.Y. and Washington, D.C. Proetz was a close friend and associate of the Charles Nagel, the first director of the National Portrait Gallery.
Provenance:
Transferred from the National Portrait Gallery 1977-1979.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center. Contact Reference Services for more information.
Occupation:
Interior decorators -- Washington (D.C.)  Search this
Architects -- Washington (D.C.)  Search this
Topic:
Architecture -- Designs and plans  Search this
Interior decoration  Search this
Architecture -- Washington (D.C.) -- Conservation and restoration  Search this
Identifier:
AAA.proevict
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw973d9aeb4-c5c4-4965-9b6f-c82d5f5b43ed
EDAN-URL:
ead_collection:sova-aaa-proevict

Frederica de Laguna papers

Creator:
De Laguna, Frederica, 1906-2004  Search this
McClellan, Catharine  Search this
Swanton, John Reed, 1873-1958  Search this
Guédon, Marie Françoise  Search this
Emmons, George Thornton  Search this
Correspondent:
Stearns, Mary Lee  Search this
Aberle, David F. (David Friend), 1918-2004  Search this
Arensberg, Conrad M. (Conrad Maynadier), 1910-1997  Search this
Baird, Melissa  Search this
Balzer, Marjorie  Search this
Bersch, Gretchen  Search this
Birket-Smith, Kaj  Search this
Black, Lydia  Search this
Boas, Franz, 1858-1942  Search this
Chowning, Ann  Search this
Clark, J. Desmond (John Desmond), 1916-2002  Search this
Codere, Helen F., 1917-2009  Search this
Collins, Henry B. (Henry Bascom), 1899-1987  Search this
Colton, Harold Sellers, 1881-1970  Search this
Conklin, Harold C., 1926-2016  Search this
Corbett, John M.  Search this
Darnell, Regna  Search this
Dauenhauer, Nora  Search this
Dauenhauer, Richard  Search this
Davenport, William  Search this
Dockstader, Frederick J.  Search this
Drucker, Philip, 1911-1982  Search this
Du Bois, Cora Alice, 1903-1991  Search this
Duff, Wilson, 1925-  Search this
Fair, Susan  Search this
Fitzhugh, William W., 1943-  Search this
Foster, George McClelland, 1913-  Search this
Garfield, Viola Edmundson, 1899-1983  Search this
Giddings, James Louis  Search this
Gjessing, Gutorm, 1906  Search this
Grinev, Andrei V.  Search this
Hanable, William S.  Search this
Hara, Hiroko, 1934-  Search this
Haury, Emil W. (Emil Walter), 1904-1992  Search this
Heizer, Robert F. (Robert Fleming), 1915-1979  Search this
Helm, June, 1924-  Search this
Herskovits, Melville J. (Melville Jean), 1895-1963  Search this
Holtved, Erik  Search this
Jenness, Diamond, 1886-1969  Search this
Kahn, Mimi  Search this
Kan, Sergei  Search this
Krauss, Michael E., 1934-  Search this
Kroeber, A. L. (Alfred Louis), 1876-1960  Search this
Larsen, Helge, 1905-1984  Search this
Leer, Jeff  Search this
Lindgren, E. J. (Ethel John), 1904-1988  Search this
Lomax, Alan, 1915-2002  Search this
Low, Jean  Search this
Mathiassen, Therkel, 1892-1967  Search this
Mead, Margaret, 1901-1978  Search this
Olson, Wallace  Search this
Rainey, Froelich G. (Froelich Gladstone), 1907-1992  Search this
Riddell, Francis A. (Francis Allen), 1921-2002  Search this
Ritchie, William A. (William Augustus), 1903-1995  Search this
Schneider, William  Search this
Schumacher, Paul J. F.  Search this
Shinkwin, Anne D.  Search this
Spier, Leslie, 1893-1961  Search this
Spiro, Melford E., 1920-2014  Search this
Underhill, Ruth, 1883-1984  Search this
VanStone, James W.  Search this
Weiner, Annette B., 1933-  Search this
Weitzner, Bella, 1891?-1988  Search this
White, Leslie A., 1900-1975  Search this
Woodbury, Natalie Ferris Sampson  Search this
Woodbury, Richard B. (Richard Benjamin), 1917-2009  Search this
Workman, Karen Wood  Search this
Workman, William B.  Search this
Names:
American Anthropological Association  Search this
Bryn Mawr College  Search this
Photographer:
Smith, Harlan Ingersoll, 1872-1940  Search this
Extent:
2 Map drawers
38 Linear feet (71 document boxes, 1 half document box, 2 manuscript folders, 4 card file boxes, 1 flat box, and 1 oversize box)
Culture:
Yakutat Tlingit  Search this
Tutchone  Search this
Tsimshian  Search this
Indians of North America -- Subarctic  Search this
Tlingit  Search this
Tanana  Search this
Kawchodinne (Hare)  Search this
Ahtna (Ahtena)  Search this
Athapascan Indians  Search this
Northern Athabascan  Search this
Chugach  Search this
Kalaallit (Greenland Eskimo)  Search this
Indians of North America -- California  Search this
Eyak  Search this
Indians of North America -- Northwest Coast of North America  Search this
Degexit'an (Ingalik)  Search this
Arctic peoples  Search this
Type:
Collection descriptions
Archival materials
Map drawers
Manuscripts
Maps
Field notes
Correspondence
Photographs
Sound recordings
Place:
Alaska -- Archaeology
Aishihik (Yukon)
Angoon (Alaska)
Alaska -- Ethnology
Chistochina (Alaska)
Greenland
Copper River (Alaska)
Klukshu (Yukon)
Hoonah (Alaska)
Kodiak Island (Alaska)
Klukwan (Alaska)
Saint Lawrence River Valley
New Brunswick -- Archaeology
Yukon Island (Alaska)
Date:
1890-2004
bulk 1923-2004
Summary:
These papers reflect the professional and personal life of Frederica de Laguna. The collection contains correspondence, field notes, writings, newspaper clippings, writings by others, subject files, sound recordings, photographs, and maps. A significant portion of the collection consists of de Laguna's correspondence with family, friends, colleagues, and students, as well as her informants from the field. Her correspondence covers a wide range of subjects such as family, health, preparations for field work, her publications and projects, the Northwest Coast, her opinions on the state of anthropology, and politics. The field notes in the collection mainly represent de Laguna and her assistants' work in the Northern Tlingit region of Alaska from 1949 to 1954. In addition, the collection contains materials related to her work in the St. Lawrence River Valley in Ontario in 1947 and Catherine McClellan's field journal for her research in Aishihik, Yukon Territory in 1968. Most of the audio reels in the collection are field recordings made by de Laguna, McClellan, and Marie-Françoise Guédon of vocabulary and songs and speeches at potlatches and other ceremonies from 1952 to 1969. Tlingit and several Athabaskan languages including Atna, Tutchone, Upper Tanana, and Tanacross are represented in the recordings. Also in the collection are copies of John R. Swanton's Tlingit recordings and Hiroko Hara Sue's recordings among the Hare Indians. Additional materials related to de Laguna's research on the Northwest Coast include her notes on clans and tribes in Series VI: Subject Files and her notes on Tlingit vocabulary and Yakutat names specimens in Series X: Card Files. Drafts and notes for Voyage to Greenland, Travels Among the Dena, and The Tlingit Indians can be found in the collection as well as her drawings for her dissertation and materials related to her work for the Handbook of North American Indians and other publications. There is little material related to Under Mount Saint Elias except for correspondence, photocopies and negatives of plates, and grant applications for the monograph. Of special interest among de Laguna's writings is a photocopy of her historical fiction novel, The Thousand March. Other materials of special interest are copies of her talks, including her AAA presidential address, and the dissertation of Regna Darnell, a former student of de Laguna's. In addition, materials on the history of anthropology are in the collection, most of which can found with her teaching materials. Although the bulk of the collection documents de Laguna's professional years, the collection also contains newspaper articles and letters regarding her exceptional performance as a student at Bryn Mawr College and her undergraduate and graduate report cards. Only a few photographs of de Laguna can be found in the collection along with photographs of her 1929 and 1979 trips to Greenland.
Scope and Contents:
These papers reflect the professional and personal life of Frederica de Laguna. The collection contains correspondence, field notes, writings, newspaper clippings, writings by others, subject files, sound recordings, photographs, and maps.

A significant portion of the collection consists of de Laguna's correspondence with family, friends, colleagues, and students, as well as her informants from the field. Her correspondence covers a wide range of subjects such as family, health, preparations for field work, her publications and projects, the Northwest Coast, her opinions on the state of anthropology, and politics. Among her notable correspondents are Kaj Birket-Smith, J. Desmond Clark, Henry Collins, George Foster, Viola Garfield, Marie-Françoise Guédon, Diamond Jenness, Michael Krauss, Therkel Mathiassen, Catharine McClellan, and Wallace Olson. She also corresponded with several eminent anthropologists including Franz Boas, William Fitzhugh, J. Louis Giddings, Emil Haury, June Helm, Melville Herskovitz, Alfred Kroeber, Helge Larsen, Alan Lomax, Margaret Mead, Froelich Rainey, Leslie Spier, Ruth Underhill, James VanStone, Annette Weiner, and Leslie White.

The field notes in the collection mainly represent de Laguna and her assistants' work in the Northern Tlingit region of Alaska from 1949 to 1954. In addition, the collection contains materials related to her work in the St. Lawrence River Valley in Ontario in 1947 and Catharine McClellan's field journal for her research in Aishihik, Yukon Territory in 1968. Most of the audio reels in the collection are field recordings made by de Laguna, McClellan, and Marie-Françoise Guédon of vocabulary and songs and speeches at potlatches and other ceremonies from 1952 to 1969. Tlingit and several Athapaskan languages including Atna, Tutochone, Upper Tanana, and Tanacross are represented in the recordings. Also in the collection are copies of John R. Swanton's Tlingit recordings and Hiroko Hara's recordings among the Hare Indians. Additional materials related to de Laguna's research on the Northwest Coast include her notes on clans and tribes in Series VI: Subject Files and her notes on Tlingit vocabulary and Yakutat names specimens in Series 10: Card Files.

Drafts and notes for Voyage to Greenland, Travels Among the Dena, and The Tlingit Indians can be found in the collection as well as her drawings for her dissertation and materials related to her work for the Handbook of North American Indians and other publications. There is little material related to Under Mount Saint Elias except for correspondence, photocopies and negatives of plates, and grant applications for the monograph. Of special interest among de Laguna's writings is a photocopy of her historical fiction novel, The Thousand March.

Other materials of special interest are copies of her talks, including her AAA presidential address, and the dissertation of Regna Darnell, a former student of de Laguna's. In addition, materials on the history of anthropology are in the collection, most of which can found with her teaching materials. The collection also contains copies of photographs from the Harriman Alaska Expedition of 1899. Although the bulk of the collection documents de Laguna's professional years, the collection also contains newspaper articles and letters regarding her exceptional performance as a student at Bryn Mawr College and her undergraduate and graduate report cards. Only a few photographs of de Laguna can be found in the collection along with photographs of her 1929 and 1979 trips to Greenland.
Arrangement:
Arranged in 12 series: (1) Correspondence, 1923-2004; (2) Field Research, 1947-1968; (3) Writings, 1926-2001; (4) Teaching, 1922-1988; (5) Professional Activities, 1939-2001; (6) Subject Files, 1890-2002; (7) Writings by Others, 1962-2000; (8) Personal, 1923-2000; (9) Photographs, 1929-1986; (10) Card Files; (11) Maps, 1928-1973; (12) Sound Recordings, 1904-1973
Biographical / Historical:
Frederica Annis Lopez de Leo de Laguna was a pioneering archaeologist and ethnographer of northwestern North America. Known as Freddy by her friends, she was one of the last students of Franz Boas. She served as first vice-president of the Society for American Archaeology (SAA) from 1949 to 1950 and as president of the American Anthropological Association (AAA) from 1966-1967. She also founded the anthropology department at Bryn Mawr College where she taught from 1938 to 1972. In 1975, she and Margaret Mead, a former classmate, were the first women to be elected to the National Academy of Sciences.

Born on October 3, 1906 in Ann Arbor, Michigan, de Laguna was the daughter of Theodore Lopez de Leo de Laguna and Grace Mead Andrus, both philosophy professors at Bryn Mawr College. Often sick as a child, de Laguna was home-schooled by her parents until she was 9. She excelled as a student at Bryn Mawr College, graduating summa cum laude with a degree in politics and economics in 1927. She was awarded the college's prestigious European fellowship, which upon the suggestion of her parents, she deferred for a year to study anthropology at Columbia University under Boas. Her parents had recently attended a lecture given by Boas and felt that anthropology would unite her interests in the social sciences and her love for the outdoors.

After a year studying at Columbia with Boas, Gladys Reichard, and Ruth Benedict, de Laguna was still uncertain whether anthropology was the field for her. Nevertheless, she followed Boas's advice to spend her year abroad studying the connection between Eskimo and Paleolithic art, which would later became the topic of her dissertation. In the summer of 1928, she gained fieldwork experience under George Grant MacCurdy visiting prehistoric sites in England, France, and Spain. In Paris, she attended lectures on prehistoric art by Abbe Breuil and received guidance from Paul Rivet and Marcelin Boule. Engaged to an Englishman she had met at Columbia University, de Laguna decided to also enroll at the London School of Economics in case she needed to earn her degree there. She took a seminar with Bronislaw Malinowski, an experience she found unpleasant and disappointing.

It was de Laguna's visit to the National Museum in Copenhagen to examine the archaeological collections from Central Eskimo that became the turning point in her life. During her visit, she met Therkel Mathiassen who invited her to be his assistant on what would be the first scientific archaeological excavation in Greenland. She sailed off with him in June 1929, intending to return early in August. Instead, she decided to stay until October to finish the excavation with Mathiassen, now convinced that her future lay in anthropology. When she returned from Greenland she broke off her engagement with her fiancé, deciding that she would not able to both fully pursue a career in anthropology and be the sort of wife she felt he deserved. Her experiences in Greenland became the subject of her 1977 memoir, Voyage to Greenland: A Personal Initiation into Anthropology.

The following year, Kaj Birket-Smith, whom de Laguna had also met in Copenhagen, agreed to let her accompany him as his research assistant on his summer expedition to Prince William Sound and Cook Inlet. When Birket-Smith fell ill and was unable to go, de Laguna was determined to continue on with the trip. She convinced the University of Pennsylvania Museum to fund her trip to Alaska to survey potential excavation sites and took as her assistant her 20 year old brother, Wallace, who became a geologist. A close family, de Laguna's brother and mother would later accompany her on other research trips.

In 1931, the University of Pennsylvania Museum hired de Laguna to catalogue Eskimo collections. They again financed her work in Cook Inlet that year as well as the following year. In 1933, she earned her PhD from Columbia and led an archaeological and ethnological expedition of the Prince William Sound with Birket-Smith. They coauthored "The Eyak Indians of the Copper River Delta, Alaska," published in 1938. In 1935, de Laguna led an archaeological and geological reconnaissance of middle and lower Yukon Valley, traveling down the Tanana River. Several decades later, the 1935 trip contributed to two of her books: Travels Among the Dena, published in 1994, and Tales From the Dena, published in 1997.

In 1935 and 1936, de Laguna worked briefly as an Associate Soil Conservationist, surveying economic and social conditions on the Pima Indian Reservation in Arizona. She later returned to Arizona during the summers to conduct research and in 1941, led a summer archaeological field school under the sponsorship of Bryn Mawr College and the Museum of Northern Arizona.

By this time, de Laguna had already published several academic articles and was also the author of three fiction books. Published in 1930, The Thousand March: Adventures of an American Boy with the Garibaldi was her historical fiction book for juveniles. She also wrote two detective novels: The Arrow Points to Murder (1937) and Fog on the Mountain (1938). The Arrow Points to Murder is set in a museum based on her experiences at the University of Pennsylvania Museum and the American Museum of National History. Fog on the Mountain is set in Cook Inlet and draws upon de Laguna's experiences in Alaska. Both detective novels helped to finance her research.

De Laguna began her long career at Bryn Mawr College in 1938 when she was hired as a lecturer in the sociology department to teach the first ever anthropology course at the college. By 1950, she was chairman of the joint department of Sociology and Anthropology, and in 1967, the chairman of the newly independent Anthropology Department. She was also a visiting professor at the University of Pennsylvania (1947-1949; 1972-1976) and at the University of California, Berkeley (1959-1960; 1972-1973.)

During World War II, de Laguna took a leave of absence from Bryn Mawr College to serve in the naval reserve from 1942 to 1945. As a member of WAVES (Women Accepted for Voluntary Emergency Service), she taught naval history and codes and ciphers to women midshipmen at Smith College. She took great pride in her naval service and in her later years joined the local chapter of WAVES National, an organization for former and current members of WAVES.

In 1950, de Laguna returned to Alaska to work in the Northern Tlingit region. Her ethnological and archaeological study of the Tlingit Indians brought her back several more times throughout the 1950s and led to the publication of Under Mount Saint Elias in 1972. Her comprehensive three-volume monograph is still considered the authoritative work on the Yakutat Tlingit. In 1954, de Laguna turned her focus to the Atna Indians of Copper River, returning to the area in 1958, 1960, and 1968.

De Laguna retired from Bryn Mawr College in 1972 under the college's mandatory retirement policy. Although she suffered from many ailments in her later years including macular degeneration, she remained professionally active. Five decades after her first visit to Greenland, de Laguna returned to Upernavik in 1979 to conduct ethnographic investigations. In 1985, she finished editing George Thornton Emmons' unpublished manuscript The Tlingit Indians. A project she had begun in 1955, the book was finally published in 1991. In 1986, she served as a volunteer consultant archaeologist and ethnologist for the U. S. Forest Service in Alaska. In 1994, she took part in "More than Words . . ." Laura Bliss Spann's documentary on the last Eyak speaker, Maggie Smith Jones. By 2001, de Laguna was legally blind. Nevertheless, she continued working on several projects and established the Frederica de Laguna Northern Books Press to reprint out-of-print literature and publish new scholarly works on Arctic cultures.

Over her lifetime, de Laguna received several honors including her election into the National Academy Sciences in 1976, the Distinguished Service Award from AAA in 1986, and the Lucy Wharton Drexel Medal from the University of Pennsylvania in 1999. De Laguna's work, however, was respected by not only her colleagues but also by the people she studied. In 1996, the people of Yakutat honored de Laguna with a potlatch. Her return to Yakutat was filmed by Laura Bliss Spann in her documentary Reunion at Mt St. Elias: The Return of Frederica de Laguna to Yakutat.

At the age of 98, Frederica de Laguna passed away on October 6, 2004.

Sources Consulted

Darnell, Regna. "Frederica de Laguna (1906-2004)." American Anthropologist 107.3 (2005): 554-556.

de Laguna, Frederica. Voyage to Greenland: A Personal Initiation into Anthropology. New York: W.W. Norton Co, 1977.

McClellan, Catharine. "Frederica de Laguna and the Pleasures of Anthropology." American Ethnologist 16.4 (1989): 766-785.

Olson, Wallace M. "Obituary: Frederica de Laguna (1906-2004)." Arctic 58.1 (2005): 89-90.
Related Materials:
Although this collection contains a great deal of correspondence associated with her service as president of AAA, most of her presidential records can be found in American Anthropological Association Records 1917-1972. Also at the National Anthropological Archives are her transcripts of songs sung by Yakutat Tlingit recorded in 1952 and 1954 located in MS 7056 and her notes and drawings of Dorset culture materials in the National Museum of Canada located in MS 7265. The Human Studies Film Archive has a video oral history of de Laguna conducted by Norman Markel (SC-89.10.4).

Related collections can also be found in other repositories. The University Museum of the University of Pennsylvania holds materials related to work that de Laguna carried out for the museum from the 1930s to the 1960s. Materials relating to her fieldwork in Angoon and Yakutat can be found in the Rasmuson Library of the University of Alaska, Fairbanks in the papers of Francis A. Riddell, a field assistant to de Laguna in the early 1950s. Original photographs taken in the field in Alaska were deposited in the Alaska State Library, Juneau. Both the Archive of Folk Culture at the Library of Congress and the American Philosophical Library have copies of her field recordings and notes. The American Museum of Natural History has materials related to her work editing George T. Emmons' manuscript. De Laguna's papers can also be found at the Bryn Mawr College Archives.
Provenance:
These papers were donated to the National Anthropological Archives by Frederica de Laguna.
Restrictions:
Some of the original field notes are restricted due to Frederica de Laguna's request to protect the privacy of those accused of witchcraft. The originals are restricted until 2030. Photocopies may be made with the names of the accused redacted.
Rights:
Contact repository for terms of use.
Topic:
Language and languages -- Documentation  Search this
Anthropology -- History  Search this
Genre/Form:
Manuscripts
Maps
Field notes
Correspondence
Photographs
Sound recordings
Citation:
Frederica de Laguna papers, National Anthropological Archives, Smithsonian Institution
Identifier:
NAA.1998-89
See more items in:
Frederica de Laguna papers
Archival Repository:
National Anthropological Archives
GUID:
https://n2t.net/ark:/65665/nw3363424fd-e665-498b-a37c-9f4a81302a35
EDAN-URL:
ead_collection:sova-naa-1998-89
Online Media:

Beatrice Whitney Van Ness papers

Creator:
Van Ness, Beatrice Whitney, 1888-1981  Search this
Progressive Education Association (U.S.)  Search this
Names:
D'Amico, Victor, 1904-1987  Search this
Hale, Philip Leslie, 1865-1931  Search this
Rebay, Hilla, 1890-1967  Search this
Tarbell, Edmund Charles, 1862-1938  Search this
Extent:
1.6 Linear feet
Type:
Collection descriptions
Archival materials
Date:
1883-1985
Scope and Contents:
Letters, writings and notes, art works, printed material and photographs.
Brief resumes, a genealogy of Van Ness' family and a citation from Beaver Country Day School for "Meritorious Service"; correspondence from family members, colleagues and friends includes 5 letters from Victor D'Amico and the Progressive Education Association regarding her participation in upcoming events; extensive notes and writings by Van Ness and others regarding art education theory and practice and a brief history of Beaver Country Day School written by Van Ness in 1981; teaching files, undated and 1932-1944, containing course outlines, exams and class assignments for courses taught at BCDS;
a notebook describing the dimensions, locations and types of various picture frames; a card file describing paintings by Van Ness; figure drawings, still lifes, contour drawings and charcoal studies done when she was a student; studies of people done in preparation for paintings, portrait sketches and 2 sketches of Van Ness done by her students; photographs of Van Ness, her family, models (for paintings), colleagues and teachers (includes a photo of Philip Hale and Edmund Tarbell, ca. 1905-1980), numerous photos of paintings by Van Ness, ca. 1910-1980, and photos of drawings by her students.
Printed materials include 2 articles by Van Ness on art education published in ART EDUCATION TODAY (1939) and HIGH SCHOOL JOURNAL (1940); exhibition catalogs, announcements, clippings and an essay by Hilla Rebay entitled "The Beauty of Non-Objectivity."
Biographical / Historical:
Painter, educator; Chesnut Hill, Mass. Founder and head of the Art Department at Beaver Country Day School in Chestnut Hill (1921-1949). She studied child and adolescent behavior as applied to art education practice. Through articles, essays and presentations she advocated a more vital and integral role for art education in overall curriculum strategy.
Provenance:
Donated 1983 by Van Ness's daughters Mary Crocker and Silvia Martin.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C., Research Center. Contact Reference Services for more information.
Topic:
Art -- Study and teaching -- United States  Search this
Women artists  Search this
Women art teachers  Search this
Identifier:
AAA.vanness
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9fdacdd3e-983c-4a7c-b752-87b359f8035a
EDAN-URL:
ead_collection:sova-aaa-vanness

Basketry Bag/A

Donor Name:
U.S. State Department  Search this
Object Type:
Bag
Place:
San Jose, Costa Rica, Central America
Accession Date:
14 Mar 1972
Topic:
Ethnology  Search this
Accession Number:
299107
USNM Number:
E413362A-0
See more items in:
Anthropology
Data Source:
NMNH - Anthropology Dept.
GUID:
http://n2t.net/ark:/65665/3fb37fcc0-e478-4dcd-b4d8-2a99502968f8
EDAN-URL:
edanmdm:nmnhanthropology_8444295

N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-1997  Search this
O'Keeffe, Georgia, 1887-1986  Search this
Extent:
270 Cubic feet (1463 boxes, 33 map-folders, 7 films)
Type:
Collection descriptions
Archival materials
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8920ed035-d211-4a58-9047-b31fa79464bd
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Online Media:

Employee Card Files

Collection Creator:
Ayer (N W) Incorporated.  Search this
Type:
Archival materials
Date:
1929-1963
circa 1892-1915
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059, Subseries 19.1
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 19: Employee Materials
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81030303d-3507-4cb4-8f1c-50026822a89a
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref1005

A-F

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 1 (Series 19)
Type:
Archival materials
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 19: Employee Materials / 19.1: Employee Card Files
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8cf710f6e-23ce-4a1e-8f74-68b9eaa0e658
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref1007

G-M

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 2 (Series 19)
Type:
Archival materials
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 19: Employee Materials / 19.1: Employee Card Files
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep895e2e21a-8ebc-4e71-aa23-270172492e19
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref1008

N-Z

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 3 (Series 19)
Type:
Archival materials
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 19: Employee Materials / 19.1: Employee Card Files
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8072768c0-2747-44bf-adab-f33bfa9df525
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref1009

Card file

Collection Creator:
Ayer (N W) Incorporated.  Search this
Container:
Box 2 (Series 9)
Type:
Archival materials
Date:
circa 1950-circa 1979
Collection Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Collection Rights:
Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
See more items in:
N W Ayer Advertising Agency Records
N W Ayer Advertising Agency Records / Series 9: Los Angeles Office Materials / 9.2: Personnel Files
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8631cd710-ee22-412b-b115-17cc7068076f
EDAN-URL:
ead_component:sova-nmah-ac-0059-ref179

Index Card Files

Collection Creator:
Blanch, Gertrude  Search this
Bloch, Richard M.  Search this
Bradburn, James  Search this
Brainerd, John G.  Search this
Brown, George W.  Search this
Brown, Gordon S.  Search this
Buchholz, Werner  Search this
Burns, Robert  Search this
Atanasoff, John V.  Search this
Atchison, William  Search this
Auerbach, Issac  Search this
Bartik, Jean  Search this
Bauer, William  Search this
Beek, Allan  Search this
Bernstein, Mort  Search this
Bigelow, Julian  Search this
Coleman  Search this
Cohen, I. Bernhard  Search this
Computer History Forum.  Search this
COT Meeting.  Search this
Coombs, John  Search this
Crawford, Perry O.  Search this
Couret, Lynn  Search this
Campbell, Robert V.  Search this
Campaigne, Howard  Search this
Cannon, Edward  Search this
Canning, R.G.  Search this
Clem, Mary  Search this
Cass, James  Search this
CODASYL Meeting.  Search this
Clippinger, Richard F.  Search this
MIT Club Talks (Brown & Wiener).  Search this
Andrews, Ernest G.  Search this
American Federation of Information Processing Societies  Search this
Alt, Franz  Search this
Alrich, John  Search this
Association for Computing Machinery.  Search this
Association for Computing Machinery.  Search this
Argonne National Laboratories R.  Search this
Allard, Gerry  Search this
Aiken, Howard  Search this
Adams, Charles  Search this
Acton, Forman  Search this
Halstead, Maurice H.  Search this
Harmon, Leon  Search this
Harvey, Samuel  Search this
Hazen, Dean Harold  Search this
Gruenberger, Fred  Search this
Gunning, William  Search this
Hagen, Glenn E.  Search this
Hall, W.  Search this
Greenwald, Irwin  Search this
Greenwarld, Sidney  Search this
Griswold, Ralph E.  Search this
Grosch, Herbert R. J.  Search this
Goheen, Harry E.  Search this
Good, I.J.  Search this
Goteib, C.C.  Search this
Granholm, Jackson  Search this
Israel, David R.  Search this
Huskey, Harry D.  Search this
Kates, Josef  Search this
Juncosa, Mario  Search this
Householder, Alston S.  Search this
Horwitz, Bernhard R.  Search this
Hurd, Cuthbert R.  Search this
Howard, Bernard  Search this
Hopper, Grace Murray, 1906-1992  Search this
Holbrook, Bernard  Search this
Horner, Joseph  Search this
Horn, Robert J.  Search this
Herold, Henry  Search this
Herget, Paul  Search this
Holberton, Betty  Search this
Hertz, Ted  Search this
Elkins, Harold  Search this
Estrin, Gerald  Search this
Edwards, Walt  Search this
Elbourn, Robert  Search this
Eckert, J. Presper (John Presper), 1919-1995  Search this
Eddy, Robert Philip  Search this
Downey, William  Search this
Eckdahl, Donald  Search this
Dodd, Stephen  Search this
Dotts, Richard D.  Search this
Dietzhold, Robert  Search this
Dimsdale, Bernard  Search this
Desch, Joseph  Search this
Dickinson, Arthur H.  Search this
Curtiss, John H.  Search this
Dederick, Louis S.  Search this
Glazer, T.  Search this
Givens, Wallace  Search this
Gill, Stanley  Search this
Geisler, Murray  Search this
Garrison, Ken  Search this
Frankel, Stanley  Search this
Forrester, Jay W.  Search this
Forrest, Cameron B.  Search this
Forbes, George  Search this
Fenaughty, Alfred L.  Search this
Fein, Louis  Search this
Feign, David  Search this
Farrand, William R.  Search this
Fall Joint Computer Conference, 12/6/72.  Search this
Fall Joint Computer Conference, 11/17/71.  Search this
Everett, Robert  Search this
Nelson, Eldred  Search this
Neisius, Vincent  Search this
Northrop, John  Search this
Neovius, G.  Search this
Parker, R.D.  Search this
Palevsky, Max  Search this
Phelps, Byron R.  Search this
Patrick, Robert  Search this
Pickrell, D.  Search this
Phister, Montgomery  Search this
Pollmyer, R.  Search this
Polachek, Harry  Search this
Quady, Emmett  Search this
Postley, John A. R.  Search this
Rajchman, Jan  Search this
Ream, Norman  Search this
Reed, Irving S.  Search this
Rees, Mina  Search this
Rhodes, Ida  Search this
Rice, Rex  Search this
Rochester, Nathaniel  Search this
Rogers, Jim  Search this
Rogers, Stanley  Search this
Rosenberg, Milton  Search this
Rosenthal, Paul R.  Search this
Rubinoff, Morris R.  Search this
Salzer, John M.  Search this
Samuel, Arthur L. R.  Search this
Sarkissian, Harold  Search this
Schuette, Roger  Search this
Serrell, Robert R.  Search this
King, Paul  Search this
Kilpatrick, Lester  Search this
Killian, James  Search this
Kaufold, Leroy R.  Search this
Lanzarotta, Sandy R.  Search this
Kreuder, Norman L.  Search this
Korn, Irving  Search this
Kirsch, Russell  Search this
Lovell, Clarence A.  Search this
Lehmer, Derrick H.  Search this
Legvold, Sam  Search this
Larson, Harry  Search this
Martin, Richard R.  Search this
Marden, Ethel  Search this
Madden, Don R.  Search this
Lowe, John  Search this
McPherson, John C.  Search this
Mendelson, Jerry  Search this
Mason, Daniel R.  Search this
Mauchly, John R.  Search this
Michel, J.G.L. R.  Search this
Miller, Frederick G.  Search this
Menzel, Donald H.  Search this
Metropolis, Nicholas C.  Search this
Mitchell, Joel  Search this
MITRE Meeting.  Search this
Mills, Roger L.  Search this
Morton, Paul  Search this
Mumford, Louis  Search this
Mock, Owen  Search this
Morse, Philip B.  Search this
Wilkinson, James H. R.  Search this
Wilkes, Maurice R.  Search this
Wizenbaum, Joe  Search this
Williams, Charles  Search this
Wieselman, Irving  Search this
Wiener, Robert  Search this
Wild, Arthur  Search this
Wieser, C. Robert  Search this
Wrench, John W. R.  Search this
Woodger, Michael  Search this
Yowell, E.C. R.  Search this
Youtz, Pat  Search this
Woo, Way Dong  Search this
Wolfe, Philip  Search this
Woodbury, William R.  Search this
Wood, Ben D.  Search this
Zemanek, Heinz  Search this
Zuse, Konrad  Search this
Smagorinsky, Joseph  Search this
Slutz, Ralph R.  Search this
Skramstad, Harold R.  Search this
Skillman, Sherwood R.  Search this
SIAM/SIGNUM Meeting.  Search this
SIAM-72.  Search this
SHARE XXXVIII.  Search this
SHARE Meeting for Pioneers.  Search this
Taylor, Norman  Search this
Tanaka, David  Search this
Strong, Jack  Search this
Stibitz, George  Search this
Steele, Floyd G. R.  Search this
Sprague, Richard E.  Search this
Snyder, Samuel  Search this
Smith, Charles V.L.  Search this
TV Program KQED.  Search this
Uncapher, Keith  Search this
Torfeh, Mark  Search this
Travis, Irven  Search this
Todd-Tausskky, Olga  Search this
Tomash, Erwin  Search this
Toben, Gregory  Search this
Todd, John  Search this
Wheeler, R.J.  Search this
Whirlwind Discussion.  Search this
Ware, Willis H.  Search this
Wegstein, Joseph Henry  Search this
Wagner, Frank  Search this
Wang, An R.  Search this
von Hippel, Arthur  Search this
von Neumann, John  Search this
Armer, Paul, 1924- (computer technician)  Search this
Rabinow, Jacob, 1910-  Search this
Container:
Box 45
Type:
Archival materials
Collection Restrictions:
Collection is open for research but original audio tapes and videotapes are stored off-site. Reference copies do not exist for all of the audiovisual materials. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Computer Oral History Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Computer Oral History Collection
Computer Oral History Collection / Series 2: Supplemental Documentation / 2.1: Robina Mapstone Files
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep826dc76f4-eb62-4e0a-87f6-da7daa148f7a
EDAN-URL:
ead_component:sova-nmah-ac-0196-ref595

Research Card File

Collection Creator:
Blanch, Gertrude  Search this
Bloch, Richard M.  Search this
Bradburn, James  Search this
Brainerd, John G.  Search this
Brown, George W.  Search this
Brown, Gordon S.  Search this
Buchholz, Werner  Search this
Burns, Robert  Search this
Atanasoff, John V.  Search this
Atchison, William  Search this
Auerbach, Issac  Search this
Bartik, Jean  Search this
Bauer, William  Search this
Beek, Allan  Search this
Bernstein, Mort  Search this
Bigelow, Julian  Search this
Coleman  Search this
Cohen, I. Bernhard  Search this
Computer History Forum.  Search this
COT Meeting.  Search this
Coombs, John  Search this
Crawford, Perry O.  Search this
Couret, Lynn  Search this
Campbell, Robert V.  Search this
Campaigne, Howard  Search this
Cannon, Edward  Search this
Canning, R.G.  Search this
Clem, Mary  Search this
Cass, James  Search this
CODASYL Meeting.  Search this
Clippinger, Richard F.  Search this
MIT Club Talks (Brown & Wiener).  Search this
Andrews, Ernest G.  Search this
American Federation of Information Processing Societies  Search this
Alt, Franz  Search this
Alrich, John  Search this
Association for Computing Machinery.  Search this
Association for Computing Machinery.  Search this
Argonne National Laboratories R.  Search this
Allard, Gerry  Search this
Aiken, Howard  Search this
Adams, Charles  Search this
Acton, Forman  Search this
Halstead, Maurice H.  Search this
Harmon, Leon  Search this
Harvey, Samuel  Search this
Hazen, Dean Harold  Search this
Gruenberger, Fred  Search this
Gunning, William  Search this
Hagen, Glenn E.  Search this
Hall, W.  Search this
Greenwald, Irwin  Search this
Greenwarld, Sidney  Search this
Griswold, Ralph E.  Search this
Grosch, Herbert R. J.  Search this
Goheen, Harry E.  Search this
Good, I.J.  Search this
Goteib, C.C.  Search this
Granholm, Jackson  Search this
Israel, David R.  Search this
Huskey, Harry D.  Search this
Kates, Josef  Search this
Juncosa, Mario  Search this
Householder, Alston S.  Search this
Horwitz, Bernhard R.  Search this
Hurd, Cuthbert R.  Search this
Howard, Bernard  Search this
Hopper, Grace Murray, 1906-1992  Search this
Holbrook, Bernard  Search this
Horner, Joseph  Search this
Horn, Robert J.  Search this
Herold, Henry  Search this
Herget, Paul  Search this
Holberton, Betty  Search this
Hertz, Ted  Search this
Elkins, Harold  Search this
Estrin, Gerald  Search this
Edwards, Walt  Search this
Elbourn, Robert  Search this
Eckert, J. Presper (John Presper), 1919-1995  Search this
Eddy, Robert Philip  Search this
Downey, William  Search this
Eckdahl, Donald  Search this
Dodd, Stephen  Search this
Dotts, Richard D.  Search this
Dietzhold, Robert  Search this
Dimsdale, Bernard  Search this
Desch, Joseph  Search this
Dickinson, Arthur H.  Search this
Curtiss, John H.  Search this
Dederick, Louis S.  Search this
Glazer, T.  Search this
Givens, Wallace  Search this
Gill, Stanley  Search this
Geisler, Murray  Search this
Garrison, Ken  Search this
Frankel, Stanley  Search this
Forrester, Jay W.  Search this
Forrest, Cameron B.  Search this
Forbes, George  Search this
Fenaughty, Alfred L.  Search this
Fein, Louis  Search this
Feign, David  Search this
Farrand, William R.  Search this
Fall Joint Computer Conference, 12/6/72.  Search this
Fall Joint Computer Conference, 11/17/71.  Search this
Everett, Robert  Search this
Nelson, Eldred  Search this
Neisius, Vincent  Search this
Northrop, John  Search this
Neovius, G.  Search this
Parker, R.D.  Search this
Palevsky, Max  Search this
Phelps, Byron R.  Search this
Patrick, Robert  Search this
Pickrell, D.  Search this
Phister, Montgomery  Search this
Pollmyer, R.  Search this
Polachek, Harry  Search this
Quady, Emmett  Search this
Postley, John A. R.  Search this
Rajchman, Jan  Search this
Ream, Norman  Search this
Reed, Irving S.  Search this
Rees, Mina  Search this
Rhodes, Ida  Search this
Rice, Rex  Search this
Rochester, Nathaniel  Search this
Rogers, Jim  Search this
Rogers, Stanley  Search this
Rosenberg, Milton  Search this
Rosenthal, Paul R.  Search this
Rubinoff, Morris R.  Search this
Salzer, John M.  Search this
Samuel, Arthur L. R.  Search this
Sarkissian, Harold  Search this
Schuette, Roger  Search this
Serrell, Robert R.  Search this
King, Paul  Search this
Kilpatrick, Lester  Search this
Killian, James  Search this
Kaufold, Leroy R.  Search this
Lanzarotta, Sandy R.  Search this
Kreuder, Norman L.  Search this
Korn, Irving  Search this
Kirsch, Russell  Search this
Lovell, Clarence A.  Search this
Lehmer, Derrick H.  Search this
Legvold, Sam  Search this
Larson, Harry  Search this
Martin, Richard R.  Search this
Marden, Ethel  Search this
Madden, Don R.  Search this
Lowe, John  Search this
McPherson, John C.  Search this
Mendelson, Jerry  Search this
Mason, Daniel R.  Search this
Mauchly, John R.  Search this
Michel, J.G.L. R.  Search this
Miller, Frederick G.  Search this
Menzel, Donald H.  Search this
Metropolis, Nicholas C.  Search this
Mitchell, Joel  Search this
MITRE Meeting.  Search this
Mills, Roger L.  Search this
Morton, Paul  Search this
Mumford, Louis  Search this
Mock, Owen  Search this
Morse, Philip B.  Search this
Wilkinson, James H. R.  Search this
Wilkes, Maurice R.  Search this
Wizenbaum, Joe  Search this
Williams, Charles  Search this
Wieselman, Irving  Search this
Wiener, Robert  Search this
Wild, Arthur  Search this
Wieser, C. Robert  Search this
Wrench, John W. R.  Search this
Woodger, Michael  Search this
Yowell, E.C. R.  Search this
Youtz, Pat  Search this
Woo, Way Dong  Search this
Wolfe, Philip  Search this
Woodbury, William R.  Search this
Wood, Ben D.  Search this
Zemanek, Heinz  Search this
Zuse, Konrad  Search this
Smagorinsky, Joseph  Search this
Slutz, Ralph R.  Search this
Skramstad, Harold R.  Search this
Skillman, Sherwood R.  Search this
SIAM/SIGNUM Meeting.  Search this
SIAM-72.  Search this
SHARE XXXVIII.  Search this
SHARE Meeting for Pioneers.  Search this
Taylor, Norman  Search this
Tanaka, David  Search this
Strong, Jack  Search this
Stibitz, George  Search this
Steele, Floyd G. R.  Search this
Sprague, Richard E.  Search this
Snyder, Samuel  Search this
Smith, Charles V.L.  Search this
TV Program KQED.  Search this
Uncapher, Keith  Search this
Torfeh, Mark  Search this
Travis, Irven  Search this
Todd-Tausskky, Olga  Search this
Tomash, Erwin  Search this
Toben, Gregory  Search this
Todd, John  Search this
Wheeler, R.J.  Search this
Whirlwind Discussion.  Search this
Ware, Willis H.  Search this
Wegstein, Joseph Henry  Search this
Wagner, Frank  Search this
Wang, An R.  Search this
von Hippel, Arthur  Search this
von Neumann, John  Search this
Armer, Paul, 1924- (computer technician)  Search this
Rabinow, Jacob, 1910-  Search this
Container:
Box 46
Type:
Archival materials
Collection Restrictions:
Collection is open for research but original audio tapes and videotapes are stored off-site. Reference copies do not exist for all of the audiovisual materials. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Computer Oral History Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Computer Oral History Collection
Computer Oral History Collection / Series 2: Supplemental Documentation / 2.1: Robina Mapstone Files
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89b58b1f5-30c0-4b46-803d-275215d8a208
EDAN-URL:
ead_component:sova-nmah-ac-0196-ref596

Research Card File

Collection Creator:
Blanch, Gertrude  Search this
Bloch, Richard M.  Search this
Bradburn, James  Search this
Brainerd, John G.  Search this
Brown, George W.  Search this
Brown, Gordon S.  Search this
Buchholz, Werner  Search this
Burns, Robert  Search this
Atanasoff, John V.  Search this
Atchison, William  Search this
Auerbach, Issac  Search this
Bartik, Jean  Search this
Bauer, William  Search this
Beek, Allan  Search this
Bernstein, Mort  Search this
Bigelow, Julian  Search this
Coleman  Search this
Cohen, I. Bernhard  Search this
Computer History Forum.  Search this
COT Meeting.  Search this
Coombs, John  Search this
Crawford, Perry O.  Search this
Couret, Lynn  Search this
Campbell, Robert V.  Search this
Campaigne, Howard  Search this
Cannon, Edward  Search this
Canning, R.G.  Search this
Clem, Mary  Search this
Cass, James  Search this
CODASYL Meeting.  Search this
Clippinger, Richard F.  Search this
MIT Club Talks (Brown & Wiener).  Search this
Andrews, Ernest G.  Search this
American Federation of Information Processing Societies  Search this
Alt, Franz  Search this
Alrich, John  Search this
Association for Computing Machinery.  Search this
Association for Computing Machinery.  Search this
Argonne National Laboratories R.  Search this
Allard, Gerry  Search this
Aiken, Howard  Search this
Adams, Charles  Search this
Acton, Forman  Search this
Halstead, Maurice H.  Search this
Harmon, Leon  Search this
Harvey, Samuel  Search this
Hazen, Dean Harold  Search this
Gruenberger, Fred  Search this
Gunning, William  Search this
Hagen, Glenn E.  Search this
Hall, W.  Search this
Greenwald, Irwin  Search this
Greenwarld, Sidney  Search this
Griswold, Ralph E.  Search this
Grosch, Herbert R. J.  Search this
Goheen, Harry E.  Search this
Good, I.J.  Search this
Goteib, C.C.  Search this
Granholm, Jackson  Search this
Israel, David R.  Search this
Huskey, Harry D.  Search this
Kates, Josef  Search this
Juncosa, Mario  Search this
Householder, Alston S.  Search this
Horwitz, Bernhard R.  Search this
Hurd, Cuthbert R.  Search this
Howard, Bernard  Search this
Hopper, Grace Murray, 1906-1992  Search this
Holbrook, Bernard  Search this
Horner, Joseph  Search this
Horn, Robert J.  Search this
Herold, Henry  Search this
Herget, Paul  Search this
Holberton, Betty  Search this
Hertz, Ted  Search this
Elkins, Harold  Search this
Estrin, Gerald  Search this
Edwards, Walt  Search this
Elbourn, Robert  Search this
Eckert, J. Presper (John Presper), 1919-1995  Search this
Eddy, Robert Philip  Search this
Downey, William  Search this
Eckdahl, Donald  Search this
Dodd, Stephen  Search this
Dotts, Richard D.  Search this
Dietzhold, Robert  Search this
Dimsdale, Bernard  Search this
Desch, Joseph  Search this
Dickinson, Arthur H.  Search this
Curtiss, John H.  Search this
Dederick, Louis S.  Search this
Glazer, T.  Search this
Givens, Wallace  Search this
Gill, Stanley  Search this
Geisler, Murray  Search this
Garrison, Ken  Search this
Frankel, Stanley  Search this
Forrester, Jay W.  Search this
Forrest, Cameron B.  Search this
Forbes, George  Search this
Fenaughty, Alfred L.  Search this
Fein, Louis  Search this
Feign, David  Search this
Farrand, William R.  Search this
Fall Joint Computer Conference, 12/6/72.  Search this
Fall Joint Computer Conference, 11/17/71.  Search this
Everett, Robert  Search this
Nelson, Eldred  Search this
Neisius, Vincent  Search this
Northrop, John  Search this
Neovius, G.  Search this
Parker, R.D.  Search this
Palevsky, Max  Search this
Phelps, Byron R.  Search this
Patrick, Robert  Search this
Pickrell, D.  Search this
Phister, Montgomery  Search this
Pollmyer, R.  Search this
Polachek, Harry  Search this
Quady, Emmett  Search this
Postley, John A. R.  Search this
Rajchman, Jan  Search this
Ream, Norman  Search this
Reed, Irving S.  Search this
Rees, Mina  Search this
Rhodes, Ida  Search this
Rice, Rex  Search this
Rochester, Nathaniel  Search this
Rogers, Jim  Search this
Rogers, Stanley  Search this
Rosenberg, Milton  Search this
Rosenthal, Paul R.  Search this
Rubinoff, Morris R.  Search this
Salzer, John M.  Search this
Samuel, Arthur L. R.  Search this
Sarkissian, Harold  Search this
Schuette, Roger  Search this
Serrell, Robert R.  Search this
King, Paul  Search this
Kilpatrick, Lester  Search this
Killian, James  Search this
Kaufold, Leroy R.  Search this
Lanzarotta, Sandy R.  Search this
Kreuder, Norman L.  Search this
Korn, Irving  Search this
Kirsch, Russell  Search this
Lovell, Clarence A.  Search this
Lehmer, Derrick H.  Search this
Legvold, Sam  Search this
Larson, Harry  Search this
Martin, Richard R.  Search this
Marden, Ethel  Search this
Madden, Don R.  Search this
Lowe, John  Search this
McPherson, John C.  Search this
Mendelson, Jerry  Search this
Mason, Daniel R.  Search this
Mauchly, John R.  Search this
Michel, J.G.L. R.  Search this
Miller, Frederick G.  Search this
Menzel, Donald H.  Search this
Metropolis, Nicholas C.  Search this
Mitchell, Joel  Search this
MITRE Meeting.  Search this
Mills, Roger L.  Search this
Morton, Paul  Search this
Mumford, Louis  Search this
Mock, Owen  Search this
Morse, Philip B.  Search this
Wilkinson, James H. R.  Search this
Wilkes, Maurice R.  Search this
Wizenbaum, Joe  Search this
Williams, Charles  Search this
Wieselman, Irving  Search this
Wiener, Robert  Search this
Wild, Arthur  Search this
Wieser, C. Robert  Search this
Wrench, John W. R.  Search this
Woodger, Michael  Search this
Yowell, E.C. R.  Search this
Youtz, Pat  Search this
Woo, Way Dong  Search this
Wolfe, Philip  Search this
Woodbury, William R.  Search this
Wood, Ben D.  Search this
Zemanek, Heinz  Search this
Zuse, Konrad  Search this
Smagorinsky, Joseph  Search this
Slutz, Ralph R.  Search this
Skramstad, Harold R.  Search this
Skillman, Sherwood R.  Search this
SIAM/SIGNUM Meeting.  Search this
SIAM-72.  Search this
SHARE XXXVIII.  Search this
SHARE Meeting for Pioneers.  Search this
Taylor, Norman  Search this
Tanaka, David  Search this
Strong, Jack  Search this
Stibitz, George  Search this
Steele, Floyd G. R.  Search this
Sprague, Richard E.  Search this
Snyder, Samuel  Search this
Smith, Charles V.L.  Search this
TV Program KQED.  Search this
Uncapher, Keith  Search this
Torfeh, Mark  Search this
Travis, Irven  Search this
Todd-Tausskky, Olga  Search this
Tomash, Erwin  Search this
Toben, Gregory  Search this
Todd, John  Search this
Wheeler, R.J.  Search this
Whirlwind Discussion.  Search this
Ware, Willis H.  Search this
Wegstein, Joseph Henry  Search this
Wagner, Frank  Search this
Wang, An R.  Search this
von Hippel, Arthur  Search this
von Neumann, John  Search this
Armer, Paul, 1924- (computer technician)  Search this
Rabinow, Jacob, 1910-  Search this
Container:
Box 47
Type:
Archival materials
Collection Restrictions:
Collection is open for research but original audio tapes and videotapes are stored off-site. Reference copies do not exist for all of the audiovisual materials. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Computer Oral History Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Computer Oral History Collection
Computer Oral History Collection / Series 2: Supplemental Documentation / 2.1: Robina Mapstone Files
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep83ce8aea9-953d-4989-b40b-0ec3a8ce6fbd
EDAN-URL:
ead_component:sova-nmah-ac-0196-ref597

Address   Telephone Card File/Sources Obtained

Collection Creator:
Blanch, Gertrude  Search this
Bloch, Richard M.  Search this
Bradburn, James  Search this
Brainerd, John G.  Search this
Brown, George W.  Search this
Brown, Gordon S.  Search this
Buchholz, Werner  Search this
Burns, Robert  Search this
Atanasoff, John V.  Search this
Atchison, William  Search this
Auerbach, Issac  Search this
Bartik, Jean  Search this
Bauer, William  Search this
Beek, Allan  Search this
Bernstein, Mort  Search this
Bigelow, Julian  Search this
Coleman  Search this
Cohen, I. Bernhard  Search this
Computer History Forum.  Search this
COT Meeting.  Search this
Coombs, John  Search this
Crawford, Perry O.  Search this
Couret, Lynn  Search this
Campbell, Robert V.  Search this
Campaigne, Howard  Search this
Cannon, Edward  Search this
Canning, R.G.  Search this
Clem, Mary  Search this
Cass, James  Search this
CODASYL Meeting.  Search this
Clippinger, Richard F.  Search this
MIT Club Talks (Brown & Wiener).  Search this
Andrews, Ernest G.  Search this
American Federation of Information Processing Societies  Search this
Alt, Franz  Search this
Alrich, John  Search this
Association for Computing Machinery.  Search this
Association for Computing Machinery.  Search this
Argonne National Laboratories R.  Search this
Allard, Gerry  Search this
Aiken, Howard  Search this
Adams, Charles  Search this
Acton, Forman  Search this
Halstead, Maurice H.  Search this
Harmon, Leon  Search this
Harvey, Samuel  Search this
Hazen, Dean Harold  Search this
Gruenberger, Fred  Search this
Gunning, William  Search this
Hagen, Glenn E.  Search this
Hall, W.  Search this
Greenwald, Irwin  Search this
Greenwarld, Sidney  Search this
Griswold, Ralph E.  Search this
Grosch, Herbert R. J.  Search this
Goheen, Harry E.  Search this
Good, I.J.  Search this
Goteib, C.C.  Search this
Granholm, Jackson  Search this
Israel, David R.  Search this
Huskey, Harry D.  Search this
Kates, Josef  Search this
Juncosa, Mario  Search this
Householder, Alston S.  Search this
Horwitz, Bernhard R.  Search this
Hurd, Cuthbert R.  Search this
Howard, Bernard  Search this
Hopper, Grace Murray, 1906-1992  Search this
Holbrook, Bernard  Search this
Horner, Joseph  Search this
Horn, Robert J.  Search this
Herold, Henry  Search this
Herget, Paul  Search this
Holberton, Betty  Search this
Hertz, Ted  Search this
Elkins, Harold  Search this
Estrin, Gerald  Search this
Edwards, Walt  Search this
Elbourn, Robert  Search this
Eckert, J. Presper (John Presper), 1919-1995  Search this
Eddy, Robert Philip  Search this
Downey, William  Search this
Eckdahl, Donald  Search this
Dodd, Stephen  Search this
Dotts, Richard D.  Search this
Dietzhold, Robert  Search this
Dimsdale, Bernard  Search this
Desch, Joseph  Search this
Dickinson, Arthur H.  Search this
Curtiss, John H.  Search this
Dederick, Louis S.  Search this
Glazer, T.  Search this
Givens, Wallace  Search this
Gill, Stanley  Search this
Geisler, Murray  Search this
Garrison, Ken  Search this
Frankel, Stanley  Search this
Forrester, Jay W.  Search this
Forrest, Cameron B.  Search this
Forbes, George  Search this
Fenaughty, Alfred L.  Search this
Fein, Louis  Search this
Feign, David  Search this
Farrand, William R.  Search this
Fall Joint Computer Conference, 12/6/72.  Search this
Fall Joint Computer Conference, 11/17/71.  Search this
Everett, Robert  Search this
Nelson, Eldred  Search this
Neisius, Vincent  Search this
Northrop, John  Search this
Neovius, G.  Search this
Parker, R.D.  Search this
Palevsky, Max  Search this
Phelps, Byron R.  Search this
Patrick, Robert  Search this
Pickrell, D.  Search this
Phister, Montgomery  Search this
Pollmyer, R.  Search this
Polachek, Harry  Search this
Quady, Emmett  Search this
Postley, John A. R.  Search this
Rajchman, Jan  Search this
Ream, Norman  Search this
Reed, Irving S.  Search this
Rees, Mina  Search this
Rhodes, Ida  Search this
Rice, Rex  Search this
Rochester, Nathaniel  Search this
Rogers, Jim  Search this
Rogers, Stanley  Search this
Rosenberg, Milton  Search this
Rosenthal, Paul R.  Search this
Rubinoff, Morris R.  Search this
Salzer, John M.  Search this
Samuel, Arthur L. R.  Search this
Sarkissian, Harold  Search this
Schuette, Roger  Search this
Serrell, Robert R.  Search this
King, Paul  Search this
Kilpatrick, Lester  Search this
Killian, James  Search this
Kaufold, Leroy R.  Search this
Lanzarotta, Sandy R.  Search this
Kreuder, Norman L.  Search this
Korn, Irving  Search this
Kirsch, Russell  Search this
Lovell, Clarence A.  Search this
Lehmer, Derrick H.  Search this
Legvold, Sam  Search this
Larson, Harry  Search this
Martin, Richard R.  Search this
Marden, Ethel  Search this
Madden, Don R.  Search this
Lowe, John  Search this
McPherson, John C.  Search this
Mendelson, Jerry  Search this
Mason, Daniel R.  Search this
Mauchly, John R.  Search this
Michel, J.G.L. R.  Search this
Miller, Frederick G.  Search this
Menzel, Donald H.  Search this
Metropolis, Nicholas C.  Search this
Mitchell, Joel  Search this
MITRE Meeting.  Search this
Mills, Roger L.  Search this
Morton, Paul  Search this
Mumford, Louis  Search this
Mock, Owen  Search this
Morse, Philip B.  Search this
Wilkinson, James H. R.  Search this
Wilkes, Maurice R.  Search this
Wizenbaum, Joe  Search this
Williams, Charles  Search this
Wieselman, Irving  Search this
Wiener, Robert  Search this
Wild, Arthur  Search this
Wieser, C. Robert  Search this
Wrench, John W. R.  Search this
Woodger, Michael  Search this
Yowell, E.C. R.  Search this
Youtz, Pat  Search this
Woo, Way Dong  Search this
Wolfe, Philip  Search this
Woodbury, William R.  Search this
Wood, Ben D.  Search this
Zemanek, Heinz  Search this
Zuse, Konrad  Search this
Smagorinsky, Joseph  Search this
Slutz, Ralph R.  Search this
Skramstad, Harold R.  Search this
Skillman, Sherwood R.  Search this
SIAM/SIGNUM Meeting.  Search this
SIAM-72.  Search this
SHARE XXXVIII.  Search this
SHARE Meeting for Pioneers.  Search this
Taylor, Norman  Search this
Tanaka, David  Search this
Strong, Jack  Search this
Stibitz, George  Search this
Steele, Floyd G. R.  Search this
Sprague, Richard E.  Search this
Snyder, Samuel  Search this
Smith, Charles V.L.  Search this
TV Program KQED.  Search this
Uncapher, Keith  Search this
Torfeh, Mark  Search this
Travis, Irven  Search this
Todd-Tausskky, Olga  Search this
Tomash, Erwin  Search this
Toben, Gregory  Search this
Todd, John  Search this
Wheeler, R.J.  Search this
Whirlwind Discussion.  Search this
Ware, Willis H.  Search this
Wegstein, Joseph Henry  Search this
Wagner, Frank  Search this
Wang, An R.  Search this
von Hippel, Arthur  Search this
von Neumann, John  Search this
Armer, Paul, 1924- (computer technician)  Search this
Rabinow, Jacob, 1910-  Search this
Container:
Box 48
Type:
Archival materials
Collection Restrictions:
Collection is open for research but original audio tapes and videotapes are stored off-site. Reference copies do not exist for all of the audiovisual materials. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Computer Oral History Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Computer Oral History Collection
Computer Oral History Collection / Series 2: Supplemental Documentation / 2.1: Robina Mapstone Files
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep847bb6423-c4b7-4d67-98f1-3c248a9d2601
EDAN-URL:
ead_component:sova-nmah-ac-0196-ref598

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