The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Pepsi's U.S. advertising, although there are a number of signs and three-dimensional promotional items created for the international market. The international materials date primarily to the late 1960s and 1970s. The materials have been arranged in two series.
Series 1 contains print ads.
Series 2 contains three-dimensional marketing and promotional materials, such as signs, bottle carriers, and thermometers. Within each series, materials have been grouped by size, and there under chronologically (when dates are available).
Related Materials:
This collection complements the "Pepsi Generation" Oral History and Documentation Collection, #111, which includes 29 oral history interviews with people involved with the creation of Pepsi-Cola advertising, television advertisements and related materials.
Researchers interested in the advertising of Pepsi and other soft drinks and beverages should see the Pepsi Generation Oral History Collection (AC #111). The Warshaw Collection of Business Americana (AC #60) contains soft-drink advertising under the subject heading "Beverages." The N. W. Ayer Advertising Agency Collection (AC #59) is arranged by client name and includes beverage advertising for several clients, including Hires and Canada Dry.
Provenance:
Collection donated by Pepsi-Cola USA, May 4, 1984.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
1 Photographic print ((mounted on cardboard), black and white, mount 8.5 x 10.5 in.)
Type:
Archival materials
Photographic prints
Place:
United States of America -- Florida -- Hillsborough County -- Tampa
Date:
05/29/1948
Collection Restrictions:
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Unique [?] colorful covers. "Matthews'" machines for "Manufacturing, Drawing, and Bottling Soda Water, Medicinal Mineral Waters, Champagne Wines and other Aerated Liquids" ; carbonated beverage equipment ; flavoring oils and syrups ; counter accessories and other equipment ; show cards ; "Street Spa" outdoor kiosk for dispensing and selling carbonated beverages
Includes:
Trade catalog and price lists
Black and white images
Color images
Physical description:
10 pieces; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
New York, New York, United States
Date:
1800s
Topic (Romaine term):
Drugs; pharmaceuticals and patent medicines Search this
Foods and beverage products and processing equipment (including brewing; distilleries; beer; wine; etc.) Search this
The Phantom Servants Gasses vital to the industrial economy. Oxygen used to refine steel in the Basic Oxygen Furnace and, with acetylene gas, used to cut steel. Using carbon dioxide in fire extinguishers, dry ice, and carbonated beverages. Ammonia used for fertilizer. Inert gasses used as propellant and in light bulbs. Propane gas for cooking and heating. Using chlorine in pools to purify water. Filmed at: Otto Bernz Co., Rochester, NY; Carbon Dioxice & Chemical Co., Wellington, UT; American Sign & Indicator, Spokane, WA; Southeastern Liquid Fertilizer Co., Albany, GA; Chemetron's National Cylinder Gas Division, Chicago, IL; and Ohio Fuel Gas Co., Columbus, OH.
Collection Restrictions:
Collection is open for research but the films are stored off-site. Special arrangements must be made directly with the Archives Center staff to view episodes for which no reference copy exists. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees will be charged for reproductions.
Collection Citation:
Industry on Parade Film Collection, 1950-1959, Archives Center, National Museum of American History, Smithsonian Institution.
Trade card cut in shape of a hand. Labeled on front: "How to read / the Lines of the Hand. / Compliments of / Knapp's Root Beer." It depicts a right hand palm with letters in different areas. The back of the hand (on the verso of the card) contains the key to the letters on the front. Each letter has several options, depending on the strength of the line.
Local Numbers:
AC0060-0002306-01.tif (AC Scan, front)
AC0060-0002306-02.tif (AC Scan, verso)
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Beverages, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Brochure for a dispenser of carbonated beverages. Brochure is silver, green and white. Note: two copies in collection.
Local Numbers:
AC1157-0000022.tif (AC Scan No.)
Collection Restrictions:
The collection is open for research use.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Sally K. Ride Papers, Acc. 2014-0025, National Air and Space Museum, Smithsonian Institution.
The Stanley Lomas Television Commercial Collection consists of 226 television commercials for products including dishwashing soap, beer, cigarettes, soft drinks, and breakfast cereals. The collection also includes a short 1954 film demonstrating the DuMont Electronicam, a camera designed for simultaneous live broadcast and film recording. There is also an oral history interview conducted with Stanley Lomas in 1990. Supporting documentation includes memoranda about the use of television in advertising, photographs, articles by or about Stanley Lomas, and an abstract of the oral history interview.
Arrangement:
The collection is arranged in two series.
Series 1: Supporting Documentation, 1947-1990
Series 2: Audiovisual, 1950-1990
Subseries 2.1: Television Commercials, 1950-1956
Subsubseries 2.1.1: Reel 1
Subsubseries 2.1.2: Reel 2
Subseries 2.2: Oral History
Biographical / Historical:
Stanley A. Lomas (1913-2003) began working in television in 1948 at the DuMont network. He started his career producing sports broadcasts.. He went on to produce television commercials, first live and then filmed, for William Esty and Company, Inc., an ad agency with major clients including R.J. Reynolds, Coca Cola, and Colgate Palmolive. Around 1949 Lomas became Esty's vice president for televison commercial creation and production. Lomas often used celebrities to promote the products in his commercials. Many of the commercials in the Stanley Lomas Collection feature baseball players, Hollywood actors, and television personalities. Among the most well-known commercials are those that have doctors recommending specific cigarette brands. Lomas left Esty in 1957 and later founded his own agency, Stanley A. Lomas & Associates which specialized in market research. After retiring Lomas embarked on a career as an artist.
Provenance:
Donated by Stanley Lomas, January 18, 1990.
Restrictions:
Unrestricted research use on site by appointment. Only reference videos may be used. Reel 1 has been digitized and is available in the Smithsonian Institution Digital Asset Management Systen (DAMS).
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Baseball players -- 1950-1960 -- United States Search this
Athletes -- 1950-1960 -- United States Search this
Celebrities -- 1950-1960 -- United States Search this
Television advertising -- 1950-1960 -- United States Search this
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Benjamin O. Davis, Jr. Collection, Acc. 1992.0023, National Air and Space Museum, Smithsonian Institution.
Front depicts two boys, one standing, wearing a hat, and holding the ankles of a boy with a blue shirt. The boy with the blue shirt has his hands on the ground, so that the pair look like a wheelbarrow. The verso mimics a reward poster, offering {dollar}500 to anyone who can find a better root beer than Raser's.
Local Numbers:
AC0060-0002307-01.tif (AC Scan, Front)
AC0060-0002307-02.tif (AC Scan, Back)
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Beverages, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Front depicts three old men in robes (monks?) sitting around a table enjoying Bryant's Root Beer Extract. The verso has a box selling the extract to make "5 gallons with 10 cents." It also says it can be used for nerves and as a stimluant. Bottom of the card has the imprint of Geo. W. Smith, Pittsfield, Mass.
Local Numbers:
AC0060-0002309-01.tif (AC Scan, Front)
AC0060-0002309-02.tif (AC Scan, Back)
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Beverages, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Front depicts a boy standing next to a table, drinking from a mug made with Allen's Root Beer Extract and a pitcher of the drink on the table. Text on the verso describes the health benefits of the drink, including aiding digestion and health of the kidneys and liver.
Local Numbers:
AC0060-0002310-01.tif (AC Scan, Front)
AC0060-0002310-02.tif (AC Scan, Back)
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Beverages, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Front depicts a young boy with red suspenders and a gray hat, standing on a patch of grass. The verso describes how the boy is "robust and healthy" because he drinks root beer. It also mentions the health benefits of drinking root beer without any added drugs such as stimulants or narcotics. Imprint of S.O. Tarbox, / Groceries and Drugs, / Farmington, Me.
Local Numbers:
AC0060-0002311-01.tif (AC Scan, Front)
AC0060-0002311-02.tif (AC Scan, Back)
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Beverages, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Advertisment for Dr. Buker's Root and Herb beer, text only. Claims to purify the blood and stimulate the organs without alcohol. Lists the herbs and plants and the address in Providence, Rhode Island.
Local Numbers:
AC0060-0002308.tif (AC Scan, Front)
Series Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Beverages, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Beverages, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Collection is open for research. Some items may be restricted due to fragile condition.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Warshaw Collection of Business Americana Subject Categories: Beverages, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Archives Center, National Museum of American History Search this
Container:
Box 6
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Archives Center Cookbook Collection, Archives Center, National Museum of American History.
