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Arnold Mesches papers

Creator:
Mesches, Arnold, 1923-  Search this
Names:
New York University  Search this
Ciment, Jill, 1953-  Search this
Danto, Arthur Coleman, 1924-  Search this
Marshall, Kerry James, 1955-  Search this
Miami Dade College  Search this
Miller, Henry, 1891-  Search this
Motherwell, Robert  Search this
Shahn, Ben, 1898-1969  Search this
Siqueiros, David Alfaro  Search this
Storr, Robert  Search this
Wayne, June, 1918-2011  Search this
Zinn, Howard, 1922-2010  Search this
Extent:
13.6 Linear feet
Type:
Collection descriptions
Archival materials
Collages
Diaries
Drawings
Sketches
Date:
1939-2015
Summary:
The papers of New York City and Gainesville, Florida based painter Arnold Mesches (1923-2016) measure 13.6 linear feet and date from 1939-2015. The collection documents Mesches' politically-engaged career and work process through biographical material, correspondence, writings, gallery and exhibition files, project files, subject files, teaching files, personal business records, printed material, and photographic material. Project files comprise a bulk of the collection and include grant files, activism files, project notebooks, and over 100 art project files containing drawings, source material, and photographic material for individual artworks.
Scope and Contents:
The papers of New York City and Gainesville, Florida based painter Arnold Mesches (1923-2016) measure 13.6 linear feet and date from 1939-2015. The collection documents Mesches' politically engaged career and work process through biographical material, correspondence, writings, gallery and exhibition files, project files, subject files, teaching files, personal business records, printed material, and photographic material.

Biographical material includes addresses, family papers, interview transcripts, life documents, identification cards, a residency file, resumes, biographical statements, and travel records. Correspondence is both personal and professional in nature and is with wife, novelist Jill Ciment, family, friends, artists, museums, galleries, and magazines. Notable correspondents include Arthur Danto, Robert Storr, June Wayne, and Howard Zinn. Single items of correspondence are from Kerry James Marshall, Henry Miller, Robert Motherwell, and Ben Shahn.

Writings include manuscripts of unpublished novels and short stories, autobiographical writings, recordings of dreams, introductions to artists, a journal, memorials, project proposals, statements on art and politics, notes from Mesches' psychotherapy sessions, as well as numerous outlines, fragments, and notes.

Gallery and exhibition files document dozens of Mesches' gallery and museum exhibitions, including his 2013 retrospective at Miami Dade College, Arnold Mesches: A Life's Work.

Project files consist of grant files, activism files, project notebooks, and art projects. Activism files pertain to the Los Angeles Peace Tower, Arts Coalition for Freedom of Expression, and the pardon of muralist David Alfaro Siqueiros. Project notebooks contain preliminary sketches, technical notes including color palette and paint formulas, Polaroids of in-process works, and source material. Over 100 art project files further detail individual works, and include preliminary drawings in pen, pencil and charcoal, as well as collages, source material, and Polaroids. Several of Mesches' serial works are well represented here, including Anomie, Comings Attractions, and The FBI Files.

Subject files consist of a sequence of alphabetical files maintained by Mesches as reference material. Teaching files document posts at New York University and other institutions and include course descriptions, lists of materials, course notes, newsletters, reference articles, and correspondence.

Personal business records include documentation related to donations, Mesches' estate, gallery representation, inventories, properties, artwork shipment, supplies, and website design.

Printed material documents Mesches' career as both political illustrator and fine artist. Found here are brochures, leaflets, and Frontier and The Nation magazines featuring illustrations by Mesches. Calendars, newsletters, clippings, announcements, exhibition catalogs, and press releases document Mesches' gallery and museum exhibitions.

Photographic material includes hundreds of photographic prints, contact sheets, slides, and negatives of Arnold Mesches, Mesches' family and friends, studio, and artworks from his seven decade long career.
Arrangement:
The collection is arranged as ten series.

Missing Title

Series 1: Biographical Material, 1960s-2012 (0.2 linear feet, Box 1)

Series 2: Correspondence, 1949-2014 (0.8 linear feet, Box 1)

Series 3: Writings, 1958-2013 (1.1 linear feet, Box 2-3)

Series 4: Gallery and Exhibition Files, 1979-2015 (0.8 linear feet, Box 3)

Series 5: Project Files, 1950s-2014 (5.3 linear feet, Box 3-8, 15, OV 16-19)

Series 6: Subject Files, 1939-2000s (1.3 linear feet, Box 8-9)

Series 7: Teaching Files, 1992-2004 (0.2 linear feet, Box 9-10)

Series 8: Personal Business Records, 1983-2015 (0.5 linear feet, Box 10)

Series 9: Printed Material, 1950s-2000s (1.5 linear feet, Box 10-11, 15, OV 20)

Series 10: Photographic Material, 1940s-2010s (1.9 linear feet, Box 12-15)
Biographical / Historical:
Arnold Mesches (1923-2016) was a painter in New York, New York and Gainesville, Florida. Born in the Bronx and raised in upstate Dunkirk, New York, Mesches studied advertising design in high school before moving to Los Angeles in 1943 to study art at the Jepson Art Institute and Chouinard Art Institute.

Mesches began his career as a scenic painter for Hollywood while honing his own style as a fine artist and illustrator influenced by the political landscape and social realism. As a result of his political activity and involvement in the Communist Party, the FBI opened a file on Mesches in the 1950s, and began tracking his activities. The file, obtained by Mesches through a Freedom of Information Act request in 1999, became the basis for one of his most famous series, The FBI Files.

Throughout his life, Mesches was a socially-oriented figurative painter working in an expressionist style, mining the daily news and the current political landscape for subject matter, including the Cold War, the trial of Julius and Ethel Rosenberg, and the Vietnam War. Mesches was also one of the organizers of the 1966 Peace Tower artwork in Los Angeles and contributed illustrations to Frontier magazine throughout the 1950s, and The Nation magazine from 1960s-1980s.

In the early 1980s, Mesches relocated to New York City with wife, novelist Jill Ciment.

Mesches held several teaching posts over the course of his career, including at the New School, New York University, and the University of Florida.
Provenance:
Donated to the Archives of American Art in 2017 by Jill Ciment, Mesches' widow.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Painters -- California -- Los Angeles  Search this
Painters -- Florida  Search this
Topic:
Art -- Political aspects  Search this
Art -- Study and teaching  Search this
Painters -- New York (State) -- New York  Search this
Painting -- Technique  Search this
Politics in art  Search this
Interviews  Search this
Photographs  Search this
Transcripts  Search this
Genre/Form:
Collages
Diaries
Drawings
Sketches
Citation:
Arnold Mesches papers, 1939-2015. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.mescarno
See more items in:
Arnold Mesches papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9415d73fe-0b7a-41fc-a1a6-7ac35ec38ac6
EDAN-URL:
ead_collection:sova-aaa-mescarno
Online Media:

Alka-Seltzer Documentation and Oral History Project

Creator:
Archives Center, National Museum of American History  Search this
Doyle Dane Bernbach.  Search this
Jack Tinker & Associates.  Search this
Manufacturer:
Alka-Seltzer  Search this
Names:
Miles Laboratories, Inc.  Search this
Miles, Franklin, Dr.  Search this
Interviewee:
Beals, Richard  Search this
Case, Eugene  Search this
Chaplin, Charles  Search this
Lawrence, Mary Wells  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Extent:
7 Cubic feet (17 boxes)
Type:
Collection descriptions
Archival materials
Videotapes
Audiocassettes
Publications
Commercials
Motion pictures (visual works)
Audiotapes
Business records
Place:
Elkhart (Ind.) -- 1950-1990
Date:
1953-1987
Summary:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns
Scope and Contents:
Oral histories with individuals associated with Alka-Seltzer and its advertising campaigns are at the core of the Alka-Seltzer Documenation and Oral History Project. Conducted by Smithsonian Institution staff, the oral histories primarily examine Alka-Seltzer's innovative and memorable print and television commercials. Abstracts exist for each interview.The collection also includes background information, archival materials from Miles Laboratories, Inc., television commercials, storyboards, and company publications.
Arrangement:
The collection is arranged in 8 series.

Series 1: Research Files, circa 1930-1986

Series 2: Interviewee Files, 1986-1987

Series 3: Oral Histories, 1986-1987

Subseries 3.1: Original Interviews

Subseries 3.2: Reference Cassettes

Subseries 3.3: Master Audio Tapes

Series 4: Miles Archives Materials, 1931-1980

Subseries 4.1: Marketing Research and Sales Data

Subseries 4.2: Alka-Seltzer Storyboards and History (Photocopies)

Subseries 4:3: Miles Advertising History and Oral History Program(photocopies)

Series 5: Company Publications, 1960-1986

Series 6: Photographs, circa 1950-1985

Series 7: Alka-Seltzer Posters, 1967-1986

Series 8: Audiovisual Materials

Subseries 8.1: Original Masters

Subseries 8.2: Reference Videos
Biographical / Historical:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns.

Miles Laboratories, Incorporated, the maker of Alka-Seltzer, and Wade Advertising of Chicago established a light-hearted advertising approach with the iconic puppet "Speedy", which had a tablet for a body and a smaller one for a hat. Speedy came to life through stop motion animation, a technique in which each of the puppet's movements was captured on a separate frame of film. The voice of Richard Beals made "Speedy" a distinctive character.

"Speedy" was a mainstay of Alka Seltzer advertising until 1964, when Miles,Incorporated took the account to Jack Tinker & Partners in New York. The agency's work for Alka-Seltzer embodied what came to be called advertising's "creative revolution," replacing the "talking heads" and "hard sell" of earlier advertising with humor, wit, and engaging storylines, even within the limits of a 30 second television spot. In 1969, the Alka Seltzer account went to Doyle, Dane, Bernbach, an agency which changed the look of print advertising during the early years of the "creative revolution." In 1970, Alka-Seltzer moved agencies to Wells, Rich, Greene, where the product's advertising came under the direction of Mary Wells Lawrence. Ms. Lawrence had worked on the Alka Seltzer account while at Tinker and continued Alka Seltzer's reputation for innovative and captivating work. In 1984 they shifted to McCann Erickson.
Provenance:
Collection donated by Miles Laboratories in 1988 and created by the Smithsonian Institution in 1986 and 1987.
Restrictions:
Researchers may use reference copies only. The interview with Charles Chaplin is restricted and may not be copied or quoted until his death.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- History -- 1950-1990  Search this
Pharmaceutical industry -- 1950-1990  Search this
Television advertising  Search this
Medicine  Search this
Broadcast advertising  Search this
Business -- History  Search this
Genre/Form:
Videotapes
Audiocassettes
Publications -- Business
Commercials
Motion pictures (visual works) -- 20th century
Audiotapes -- 1950-2000
Business records -- 1950-2000
Citation:
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0184
See more items in:
Alka-Seltzer Documentation and Oral History Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e8d1c49b-5195-455a-8b65-8d475f101290
EDAN-URL:
ead_collection:sova-nmah-ac-0184
Online Media:

Claude Williams Papers

Creator:
Williams, Claude, 1908-2004  Search this
Fouse-Williams, Blanche Y.  Search this
Extent:
1 Electronic discs (CD)
13 Cassette tapes
4.66 Cubic feet (14 boxes, 3 map- folders)
Container:
Map-folder 1
Map-folder 3
Type:
Collection descriptions
Archival materials
Electronic discs (cd)
Cassette tapes
Letters (correspondence)
Photographs
Programs
Posters
Scrapbooks
Financial records
Awards
Business records
Audiotapes
Articles
Manuscripts
Date:
1920-2005
Summary:
Business and personal papers, photographs, and audio recordings of Claude "Fiddler" Williams, an award-winning jazz fiddler. Although Williams played music for almost a century the materials in this collection date largely from 1970 to 2005.
Scope and Contents:
This collection documents the later life and career of jazz violinist Claude "Fiddler" Williams. Materials include correspondence, photographs, unpublished writings, awards, business records, financial records, programs and a few music manuscripts. There is one scrapbook and several audio recordings. There are also an autographed poster from 1997 honoring five inductees to the Oklahoma Music Hall of Fame, including Claude Williams, Merle Haggard, Patti Page, Woody Guthrie and Eddie Burris. While there are some materials from Williams's youth, the vast majority of the collection dates from 1970. Williams's second wife, Blanche Y. Fouse-Williams, was vigilant about saving his papers. She also managed his career for the last few years of his life. This accounts for the increased volume of materials documenting his later years. Materials generally are arranged in chronological order within series and subseries.

Series 1, Business Records, 1973-2005, undated, is divided into seven subseries and includes business records, information relating to tours and performances, awards and certificates, business and personal correspondence, financial papers, articles and newspaper clippings, and biographical information.

Subseries 1, Events, 1977-2004, undated, includes contracts, copies of newspaper clippings, performance programs, brochures, ticket stubs, travel itineraries, travel receipts, correspondence, materials regarding his work as a fiddle teacher, advertisements for performances, a certificate of recognition, and napkins saved from a Washington Education Television Association (WETA) performance at the White House in 1998. Materials are arranged in chronological order.

Subseries 2, Itineraries, 1990-2001, includes lists and correspondence detailing locations, musicians, travel and lodging plans, and financial compensation for William's performances. Materials are arranged in chronological order.

Subseries 3, Awards and Certificates, 1978-2002, contains awards and certificates of appreciation from the Steamboat Delta Queen, Annual Black Musicians Conference, Kansas City Chapter of the International Association of Jazz Record Collectors, and the Manhattan School of Music, as well as an invitation to a reception honoring Kansas City Jazz musicians from the Consul General of Japan. Materials are arranged in chronological order.

Subseries 4, Correspondence, 1975-2004, consists of information relating to travel arrangements, tours, remuneration, music recordings, press kits, contracts, public television performances, involvement with the National Endowment for the Arts and the National Endowment for the Humanities, as well as Williams's Smithsonian Folkways recording. Materials are arranged in chronological order.

Subseries 5, Financial Papers, 1990-2005, includes information about travel and payment, hotel bills and receipts, invoices for performances, music recordings sales, royalty statements and copies of checks. Materials are arranged in chronological order.

Subseries 6, Press, 1973--005, undated, includes magazines, newspaper clippings and articles, about Williams's performances and music, appearances and jazz festivals, as well as the Kansas City Jazz scene. Magazine titles include Kansas City Magazine , Missouri Alumnus , The Masters Traditional Arts Apprenticeship Program , Jazz Ambassador Magazine , Kansas City Ambassador to Jazz , The Mississippi Rag , Fiddler Magazine , Jazz News , Jazz Times , Living Blues , Blues Access , and Kansas City . Materials are arranged by type and then in chronological order.

Subseries 7, Music, 1989-1995, undated, contains thirteen audio tape recordings, one CD, sheet music and set lists of music performed by Williams. There is an audio recording of Black and Blue: A Musical Revue , a Folk Master performance at Carnegie Hall. Williams's work with James Chirillo, an appearance on Birdflight , as well as recordings of live and studio performances are also included among these materials. There is a copy of Williams's CD Swingtime in New York and an interview from1992. Materials are arranged in chronological order.

Series 2, Personal Papers, 1978--005, undated, is divided into two subseries and contains letters, cards, postcards, invitations, copies of email, and requests for information and interviews. Most of the correspondence was addressed to Williams but there are materials that were sent to Blanche Williams. The correspondence is generally from fans, friends and family.

Subseries 1, Correspondence, 1978-2005, undated, consists of birthday cards from school age children, postcards, copies of newspaper clippings, White House and other government correspondence, congratulations or birthday wishes, as well as personal correspondence from friends inquiring about Williams's health and well-being. Also included is a draft for a chapter in a book on Claude Williams's contributions to jazz. Requests relating to research about Williams are also included. Materials are arranged in chronological order. Materials are arranged first by type followed by general correspondence in chronological order.

Subseries 2, Miscellaneous, undated, contains ephemera, autographs, affiliates list, well-wishes to Blanche Williams, a funeral program, mailing lists, lists of affiliated organizations, and a Count Bassie autograph.

Series 3, Photographs, 1977-2004, undated, includes personal and professional photographic prints and negatives of Williams. Subjects include performances and festivals, headshots and publicity, images of other musicians, family, friends, and posters with photographs created for his funeral. The majority of these photographs are of performances. Materials are arranged by subject.
Arrangement:
The collection is arranged into three series.

Series 1, Business Records, 1973-2005, undated

Subseries 1.1, Events, 1977-2004, undated

Subseries 1.2, Itineraries, 1990-2001

Subseries 1.3, Awards and Certificates, 1978-2002

Subseries 1.4, Correspondence, 1975-2004

Subseries 1.5, Financial Papers, 1990-2005

Subseries 1.6, Press, 1973-2005, undated

Subseries 1.7, Music; 1989-1995, undated

Series 2, Personal Papers, 1978-2005, undated

Subseries 2.1, Correspondence, 1978-2005, undated

Subseries 2.2, Miscellaneous, undated

Series 3, Photographs, 1977-2004, undated
Biographical / Historical:
Claude "Fiddler" Williams, 1908-2004, was born in Muskogee, Oklahoma, the son of a blacksmith. His musical gifts developed at a very early age, and he quickly became adept at the guitar, banjo, mandolin and cello, learning mostly by ear, without formal training. After hearing the jazz violinist Joe Venuti, the violin became his instrument of choice, and it remained so for the rest of his life. He migrated to Kansas City in 1927 and toured with several territory bands. Additionally Williams toured with the Twelve Clouds of Joy and the Cole Brothers, and in 1936, joined Count Basie's band as the first guitarist. After he was fired from Count Basie's band because John Hammond thought Williams's guitar solos were taking too much attention away from Basie, he went back to the violin (or "fiddle" as he preferred to call it) and focused exclusively on it for the rest of his life. Later he started his own band and toured with several jazz groups working for a short time with the Works Progress Administration (WPA). His band appeared at the Monterey Jazz Festival, the Nice Jazz Festival, and the Smithsonian Institution's Festival of American Folk Life. Williams received numerous honors and awards, including induction into the Oklahoma Jazz Hall of Fame, a proclamation from the city of Kansas City, and a 1998 National Heritage Fellowship which included a $10,000 award. President Bill Clinton invited him to perform at one of the parties celebrating his first inauguration. Williams continued to tour and perform until well into his nineties. He also gave instruction at Mark O'Connor's annual fiddle camp to young violinists. Mr. Williams died in April 2004.
Separated Materials:
Artifacts donated to the Museum's Division of Culture and the Arts (now Division of Cultural and Community Life) include a suit and violin. See accession numbers: 2005.3105 and 2007.3020.
Provenance:
This collection was donated by Claude Williams's widow, Blanche Y. Fouse-Williams, in 2005.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Do not use original materials when available on reference audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Music -- 20th century -- United States  Search this
Jazz -- 20th century -- United States  Search this
Jazz musicians -- United States  Search this
Violinists  Search this
Musicians -- United States  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Photographs -- 2000-2010
Programs
Posters -- 1950-2000
Scrapbooks
Financial records
Awards
Business records -- 20th century
Audiotapes
Articles
Photographs -- 20th century
Manuscripts -- Music -- 20th century
Citation:
Claude Williams Papers, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0909
See more items in:
Claude Williams Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep82736f8a2-824b-43e6-96c8-6449a163c087
EDAN-URL:
ead_collection:sova-nmah-ac-0909
Online Media:

John Bucheimer Papers

Creator:
Bucheimer, John  Search this
Names:
Head Ski Company.  Search this
Head, Howard, 1914-1991 (inventor, business executive)  Search this
Extent:
4 Cubic feet (11 boxes, 5 map folders)
21 Film reels
Type:
Collection descriptions
Archival materials
Film reels
Drawings
Correspondence
Photographs
Business records
Audiovisual materials
Financial records
Blueprints
Date:
1954 - 1977
Summary:
Papers relate to John Bucheimer's work as manager of new product manufacturing in the Engineering Department at Head Ski Company.
Scope and Contents:
These records were assembled and saved by John Bucheimer in conjunction with his work at Head Ski Company. The bulk of the records relates to engineering matters and detail how the skis were manufactured. The records also provide insight into the daily operations and activities of the Head Ski Company factory.

Series 1, Operational Records, 1967-1973, include an organizational chart, company and management profile, annual reports, inter office correspondence, memoranda, management notes, the Management News Bulletin, and plant information. The organizational chart of 1969 provides the job title and name of the employee for specific positions within Head Ski Company, Head Ski and Sportswear, American Athletic Equipment, Wayne Plastics, Wing Archery, and Head International AG.

This series contains the Management News Bulletin, 1967-1970. An internal communication from the president, the news bulletin provided a forum for announcements, resignations, work plans, reorganizations, organizational charts, employee changes, and general work flow issues. While small in size, the content is rich for getting a sense of the management style at Head Ski Company.

The management notes, 1968-1971, are handwritten by Bucheimer and contain information on training, responsibilities, manufacturing expenses, production schedules, regional sales meetings, and job postings. There are a few management pamphlets published by the Economic Press, Inc. These pamphlets provided "tips" to managers. Also, the management notes contain two union fliers addressing the issue of union dues. Both fliers urge employees to "keep your take home pay free from Union dues. Vote no union." Other materials include inventories of office surplus and plant information. There are instructions of how to conduct a tour of the plant and ADT protective service documentation. Bucheimer was the designated ADT card holder for the company.

Series 2, Employee Records, 1957-1973, consist of employee handbooks and insurance materials, a job description for manager of manufacturing projects, and vacation schedules for several employees. Some salary information is here.

Series 3, Marketing/Sales Records, 1969-1972, includes one catalog from 1972, three news releases, sales information, and ski show and shipment information. The ski show materials document specific shows—Canada, Chicago, Los Angeles, and New York—and the ski models displayed and, in some instances, orders placed. The special shipments, 1969-1971, include invoices, correspondence, notes, and material move tickets for companies such as Cell Pack, Ltd., Standard Metalwerke, Dura Fiber Corp., and United Shoe Machinery Corp.

Series 4, Financial/Accounting Records, 1967-1971, contains reports, inventories, expenses, and some payroll information. The majority of these records date from September 1969 to October of 1969. The expense statements reveal how much was budgeted and spent for materials, direct labor, payroll taxes, Christmas bonuses, travel, postage, maintenance, and ski parts, to name a few categories. There is some payroll information with the payroll control sheets.

Series 5, Engineering/Manufacturing Records, 1956-1977, comprise the largest and richest series within the collection. The records are subdivided into seven subseries: inventories, instructions, repair information, reports, drawings and specifications, testing information, and miscellaneous.

The inventories provide valuable information on the types of materials used, the quantities, and in some instances the cost. The raw material inventory of 1967 details material types (e.g. glue, plywood, aluminum, poles, saw blades), account numbers, date, quantity, price and actual cost. Like the raw material inventory, the perpetual inventory of 1966 is divided according to material type (e.g. aluminum, plastic, cloth tape, wood, rubber, steel) unit measure (typically in pounds), conversion factor, dates, and a balance amount.

The instructions include detailed information on "how to" for a variety of operations such as aluminum sandblasting bottom ski skin assembly, degreasing nosepieces, and sanding, gluing, and cutting "L" steel edges. The instructions consist of a workplace layout diagram, tools needed, and step by-step instruction elements. Of note is the material flow processes for the company. There are flow charts for each operational sequence performed. There are photographs of equipment with the flow charts, but they are not keyed to specific operational tasks.

The repair information contains procedures and lists of parts for skis. The repair procedures describe the repair needed and what model ski is affected. A detailed description of the repair is documented along with the materials required, tools, and how effective the repair was. The repairs documented here include finishing, grinding, bottom waxing, replacing edges, inlays, and remolding. The company had a program titled "rework" that handled returned skis. Many of the skis documented appear to have had cavity problems and were sent back to be remolded. There is some ski rejection analysis documentation citing why skis are being sent to the rework program. Additional information on cavity problems and production is also here. The parts list, 1969-1970, details various parts used on ski models JR-90, JR-60, 720-TA, 320-W, 240-B, K-short ski, deep powder-DP, Giant Slalom, slalom, 360-AR, 320-E and the downhill models. The part number and name, quantity, and any remarks are provided.

The reports, logs, and notes subseries contain manufacturing and production notes, and a variety of reports documenting engineering department activities. The inter-shift reports, 1963-1967, were maintained in spiral bound shorthand notebooks. They detail daily activities, operational suggestions, reminders to staff, materials available, and what work needs to be completed. Other reports include accidents, 1958-1961, and quality control reports, 1970-1971, which were created daily to provide detailed information on all aspects of the skis at final inspection time. The number of skis inspected with percentage information is summarized. The non-conforming material recovery reports, 1970, give the reasons why skis were rejected and indicate if skis were returned to vendors or used "as is."

The drawings and specifications, 1964-1970, are comprised of oversize drawings ranging from 8" x 10" to 34" x 43 _". The drawings are copies and include information on the short, slalom, giant slalom, downhill, and deep powder skis. The finished ski specifications, 1964-1967, document material types, assembly and subassembly procedures, ski data, ski poles, packaging material, and miscellaneous material. For each specification there is a corresponding instruction/narrative and, in some instances, a drawing.

The testing documentation is material specific (rubber, steel, plastic, adhesives) or ski model specific. It provides some insight into what materials the company worked with and under what conditions, such as, pulling, heating, or actual pilot ski runs. The suppliers, 1971-1973, include forms, receipts, bills, invoices, correspondence, receiving tickets, and descriptive inventories from companies that Head Ski Co. purchased supplies from.

Series 6, The General Files, 1954-1977, cover a variety of miscellaneous topics, such as the National Ski Patrol and postage, and are arranged alphabetically.

Series 7, Moving Image, no date, consists of twenty-one reels of 16 mm film which are unprocessed.

Series 8, Personal Materials, circa 1960s, contain greeting cards and notes and a photograph of Bucheimer with Howard Head.
Arrangement:
Collection organized into eight series.

Series 1: Operational Records, 1967-1973

Series 2: Employee Records, 1957-1973

Series 3: Marketing/Sales Records, 1969-1972

Series 4: Financial/Accounting Records, 1967-1971

Series 5: Engineering/Manufacturing Records, 1956-1977

Subseries 1, Inventories, 1966-1971

Subseries 2, Instructions, 1967-1970

Subseries 3, Repair Information, 1969-1971

Subseries 4, Reports, logs, and notes, 1956-1971

Subseries 5, Drawings and Specifications, 1964-1970

Subseries 6, Testing Information, 1963-1970

Subseries 7, Miscellaneous, 1967-1973

Series 6: General Files, 1954-1977

Series 7: Moving Image, no date

Series 8: Personal Materials, circa 1960s
Biographical / Historical:
John Bucheimer was born on December 7, 1919. During the 1940s, he worked with Howard Head at Glenn L. Martin Company, an aircraft company founded by aviation pioneer Glenn L. Martin (1886-1955) in Middle River, Maryland. At Martin, Bucheimer supervised work on planes and oversaw structural testing. Primarily self taught, he learned electronics and drafting skills on the job. Head left the Glenn L. Martin Company to start his own company, Head Ski Company in 1948, and Bucheimer joined him.

Head, a former aircraft engineer, developed, designed, manufactured, and marketed the first metal laminate skis in 1950 called the "Head Standard. These skis revolutionized the industry. They were made of two layers of aluminum bonded around a core of plywood at very high pressure; the outer layer was made of plastic. By 1952, Head introduced skis with edges made of tempered steel. His skis were lighter and faster than wood and earned the nickname "cheaters" by the industry. In 1969, Head introduced a fiberglass/metal ski, but this ski combined with a diversified product line of javelin and aluminum tennis rackets could not strengthen his company nor stop a takeover by AMF in 1970.

At Head Ski Company, Bucheimer held the position of manager of new products manufacturing. He trained employees on every aspect of work flow.
Related Materials:
Materials in the Archives Center

Howard Head Papers, 1926-1991, AC0589

Materials in the National Museum of American History

The Division of Culture and the Arts (now Division of Cultural and Community Life), formerly the Division of Music, Sports, and Entertainment, holds artifacts related to the Howard Head Papers. These artifacts include downhill skis, ski poles, ski boots, ski bindings, and cross sections of downhill skis.
Provenance:
The collection was donated by John Bucheimer on April 26, 2005.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Sporting goods industry  Search this
Skis and skiing  Search this
Genre/Form:
Drawings -- 20th century
Correspondence -- 1950-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Business records -- 1950-2000
Audiovisual materials
Financial records -- 20th century
Blueprints -- 1950-2000
Citation:
John Bucheimer Papers, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0889
See more items in:
John Bucheimer Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep86b93b069-07a4-488d-93b1-abcbf3d7547c
EDAN-URL:
ead_collection:sova-nmah-ac-0889
Online Media:

Breck Girls Collection

Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Names:
Basinger, Kim  Search this
Gray, Erin  Search this
Hamill, Joan  Search this
Shields, Brooke  Search this
Tiegs, Cheryl  Search this
Extent:
6.5 Cubic feet (16 boxes, 188 pieces of original artwork)
Type:
Collection descriptions
Archival materials
Photographs
Pastels (visual works)
Advertisements
Business records
Date:
circa 1936-1995
Summary:
The collection documents the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood through correspondence, photographs, paintings, and print advertisements.
Scope and Contents:
188 pieces of original advertising art (mostly pastel drawings), and photographs, correspondence, and business records, documenting the development and evolution of the Breck Girls advertising campaign. Original advertising art includes portraits of famous models, such as Cheryl Tiegs, Brooke Shields, Kim Basinger, and Erin Gray. Artists represented include Charles Sheldon and Ralph William Williams. The 2006 addendum consists of approximately one sixth of one cubic foot of papers relating to Cynthia Brown's selection as a Breck Girl, 1988 and her induction into the Breck Hall of Fame.
Arrangement:
Collection divided into four series.

Series 1: Company history, 1946-1990

Series 2: Photographs, 1960-1995

Series 3: Print ads, 1946-1980

Series 4: Original artwork, 1936-1994
Biographical / Historical:
Dr. John Breck is credited with developing one of the first liquid shampoos in the United States, in Springfield Massachusetts in 1908; Breck is also credited with introducing the first ph-balanced shampoo, in 1930. During the early years of the business, distribution remained localized in New England, and the product was sold exclusively to beauty salons until 1946. Advertising for the brand began in 1932, but appeared only in trade publications, such as Modern Beauty Shop.

Edward Breck, son of the founder, assumed management of the company in 1936. Breck became acquainted with Charles Sheldon, an illustrator and portrait painter who is believed to have studied in Paris under Alphonse Mucha, an artist noted for his contributions to Art Nouveau style. Sheldon had achieved some measure of fame for his paintings of movie stars for the cover of Photoplay magazine in the 1920s, and had also done idealized pastel portraits for the cover of Parents magazine. He created his first pastel portraits for Breck in 1936, launching what would become one of America's longest running ad campaigns. When the company began national advertising (and mass distribution) in 1946, the campaign featured Sheldon's 1937 painting of seventeen-year old Roma Whitney, a spirited blonde. Ms. Whitney's profile was registered as Breck's trademark in 1951. When he retired in 1957, Sheldon had created 107 oil paintings and pastels for the company. Sheldon was known to favor ordinary women over professional models, and in the early years of the campaign, the Breck Girls were Breck family members, neighbors or residents of the community in which he worked; company lore holds that nineteen Breck Girls were employees of the advertising agency he founded in 1940. A Breck advertising manager later described Sheldon's illustrations as, "illusions, depicting the quality and beauty of true womanhood using real women as models." The paintings and pastels form a coherent, if derivative, body of work which celebrates an idealized vision of American girlhood and womanhood, an ideal in which fair skin, beauty and purity are co-equal.

Ralph William Williams was hired to continue the Breck Girls campaign after Sheldon's retirement. Between 1957 and his death in 1976, Williams modified the Breck Girl look somewhat through the use of brighter colors and a somewhat heightened sense of movement and individuality. The advertising manager during his tenure recalled that Aat first Williams continued in Sheldon' manner, but in later years, as women became more independent, he would take care to integrate each girl' particular personality; he studied each girl and learned her special qualities. During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests. Williams work includes pastels of celebrities Cybil Shepard (1968 Junior Miss from Tennessee), Cheryl Tiegs (1968), Jaclyn Smith (1971, 1973), Kim Basinger (1972, 1974) and Brooke Shields (1974) very early in their careers.

By the 1960s, at the height of its success, Breck held about a twenty percent share of the shampoo market and enjoyed a reputation for quality and elegance. Ownership of the company changed several times (American Cyanamid in 1963; Dial Corporation in 1990). The corresponding fluctuations in management of the company and in advertising expenditures tended to undermine the coherence of the national advertising campaign. In addition, despite William's modifications, the image had become dated. Attempts to update the image misfired, further limiting the brand's coherence and effectiveness. Finally, increased competition and an absence of brand loyalty among consumers through the 1970s and 1980s helped push Breck from its number one position into the bargain bin. The Breck Girl campaign was discontinued around 1978, although there have been at least two minor revivals, first in 1992 with the Breck Girls Hall of Fame, and again in 1995 when a search was begun to identify three new Breck Women. Scope and Content: The 188 pieces of original advertising art (62 oil paintings on board, 2 pencil sketches on paper, and 124 pastels on paper) and related photographs, correspondence and business files in this collection document the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood. The collection is a perfect fit with other 20th century Archives Center collections documenting the efforts of American business to reach the female consumer market. The Estelle Ellis Collection (advertising and promotions for Seventeen, Charm, Glamour and House & Garden and many other clients) the Cover Girl Collection (make-up), the Maidenform Collection (brassieres), and the Tupperware Collections offer a prodigious body of evidence for understanding the role women were expected to play as consumers in the 20th century.

These advertising images also offer fertile ground for research into the evolution of popular images of American girlhood and womanhood. The research uses of the collection derive primarily from its value as an extensive visual catalog of the ideal types of American women and girls, arising and coalescing during a period in which 19th century ideals of womanhood were being revisited (the depression, the war years, the immediate post-war period) and continuing, with slight modifications and revisions, through several decades during which those historical ideals were being challenged and revised.
Related Materials:
Several items of packaging, 1930s-1980s are held in the former Division of Home and Community Life (now Division of Cultural and Community Life); an 18k gold Breck insignia pin is in the former.
Provenance:
The Dial Corporation through Jane Owens, Senior Vice President, Gift, June 1998.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Shampoos -- advertising  Search this
Hair -- Shampooing  Search this
advertising -- 20th century  Search this
Feminine beauty (Aesthetics)  Search this
Beauty contestants  Search this
Beauty culture  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Pastels (visual works)
Advertisements -- 20th century
Business records -- 20th century
Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0651
See more items in:
Breck Girls Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8391c0d4c-0f44-4123-acb3-bd54f8a86aa3
EDAN-URL:
ead_collection:sova-nmah-ac-0651
Online Media:

Norcross Greeting Card Collection

Collector:
Norcross, Arthur Dickinson, d. 1968  Search this
Rust, Fred Winslow, 1877?-1949  Search this
Rust Craft Greeting Card Company (Dedham (Mass.))  Search this
National Museum of American History (U.S.). Division of Extractive Industries  Search this
Designer:
Tuck, Raphael, fl. 1880s  Search this
Prang, Louis, fl. 1880-1900  Search this
Chase, Ernest Dudley, fl. 1920s  Search this
Manufacturer:
Norcross Greeting Card Company (New York (N.Y.))  Search this
Rust Craft Publishers (Boston, Mass.)  Search this
Extent:
1,200 Cubic feet (3,010 boxes, 362 volumes)
Type:
Collection descriptions
Archival materials
Lithographs
Business records
Chromolithographs
Color slides
Greeting cards
Valentines
Trade cards
Postcards
Motion pictures (visual works)
Advertisements
Scrapbooks
Slides (photographs)
Place:
New York (N.Y.) -- 20th century
Boston (Mass.) -- 1910-1950
Date:
1800-1981
bulk 1880-1881
Summary:
Collections consists of the records of both the Norcross Greeting Card Company founded in New York City in the 1920s and The Rust Craft Greeting Card Company, founded in Kansas City, Missouri, 1906. Both the Norcross and Rust Craft companies collected antique greeting cards. Also includes a small number of modern cards by other manufacturers, circa 1930-1980. Collection represents development of the greeting card industry, social trends in the United States and technology of the printing industry from 1924 through 1978.
Scope and Contents:
The Norcross Greeting Card Collection consists of cards and a few records of both the Norcross Greeting Card Company and the Rust Craft Greeting Card Company, circa 1911 1981; antique greeting cards, circa 1800 1930 (bulk 1880 1900) collected by both these companies and their executives; and a small number of modern cards by other manufacturers, circa 1939 1960. According to Norcross Company officials in 1978, this collection represents "not only a history of the development of the greeting card industry but also a history of social trends in the United States" and gives "an indication of the quality and technology of the [printing] industry from 1924 through 1978."
Arrangement:
The collection is divided into six series.

Series 1: Norcross Company Records, 1920-1981

Series 2: Antique Greeting Card Collection, circa 1800-1930 (bulk 1880-1990)

Series 3: Rust Craft Company Records, circa 1920-1980

Series 4: Greeting Cards by Other Manufacturers, 1939-1960

Series 5: Norcross Company Permanent Files, 1911-1981

Series 6: Rust Craft Company Permanent Files, 1927-1981
Biographical / Historical:
Arthur D. Norcross founded the Norcross Greeting Card Company in New York City in the nineteen twenties. From the start Norcross cards had a "look" which contributed to their selling success although, through the years, the company commanded only a small share of the greeting card market. In 1974 the company relocated to West Chester and Exton, Pennsylvania, where in 1981 Norcross and the Rust Craft Greeting Card Company merged to form divisions of a parent company.

At some point, Norcross executives realized the value of collecting and preserving antique greeting cards. The company built a large collection of antique cards, a number of which traveled in shows around the country bringing attention not only to the cards themselves but also to the Norcross Company.

Arthur Norcross died in 1968, and the company had four owners from then until 1982. One of the owners, the Ziff Corporation, a New York publisher, picked up the Norcross Company to augment the floundering Rust Craft Greeting Card Company that it had purchased primarily for its television holdings. Finally the Norcross and Rust Craft combination was acquired by Windsor Communications, Inc., a privately held company. In August 1981 Windsor entered into Chapter 11 proceedings under the Federal bankruptcy law and ceased producing greeting cards. Factors leading to bankruptcy included the expensive consolidation of Norcross and Rust Craft, a doubtful marketing strategy, and unsuccessful efforts to continue producing two distinct lines of greeting cards.

The Rust Craft Greeting Card Company, some of whose records are contained in this collection, was begun as a little bookshop by Fred Rust, (1877? 1949) in Kansas City in 1906. Later that year he created a plain Christmas folder which he called a "letter," perhaps a forerunner of the greeting card. These "letters" proved successful sellers prompting Rust to increase his publications over the years and expand his line to include post cards, greeting cards with envelopes, calendars, and blotters, in addition to lines of cards for New Year's and birthdays. Donald Rust, his brother, soon joined him to take over manufacturing, and in 1908, Fred Rust, seeking to increase distribution, carried his line to Boston while Donald carried his to California. The original bookshop was retained until 1910 when all retailing was discontinued. After building a considerable volume of business, the firm was consolidated in Boston in 1914 and became known as Rust Craft Publishers.

Sales mounted as the company issued cards for various seasons. Many of the sentiments were written by Fred Rust himself. Around 1927 Ernest Dudley Chase joined the firm as an associate in charge of creation and advertising. In the 1950s the company relocated to Dedham, Massachusetts and finally in 1981 merged with the Norcross Company in West Chester and Exton, Pennsylvania.

A popular innovation of the Rust Craft Company was a card bearing the sentiment printed on the card itself with four or five extra sentiments tucked in as part of the message and design. This card was so popular that it was patented with the name Tukkin. The Rust Craft Company also collected some antique greeting cards.
Related Materials:
Materials in the Archives Center

AC0109 Division of Domestic Life Greeting Card Collection, circa 1854-1975

AC0126 Burris and Byrd Family Card Sample Case, circa 1920

AC0263 Susie Paige Afro-American Greeting Card Collection, 1900-1984

AC0376 Olive Leavister 19th Century Handmade Valentine Collection, 1830-1880

AC0404 Archives Center Business Americana Collection, circa 1900-present

AC0530 Beatrice Litzinger Postcard Collection, 1900-1990

AC0468Archives Center Scrapbook Collection, circa 1880-circa 1960

AC0579 Greeting Card Collection, 1920s-1970s

AC0886 Ernest Dudley Chase Papers, 1930s-1940s

AC1198 Beatrice Morgan Steyskal Collection of Greeting Cards, 1958-1970

AC0060 Warshaw Collection of Business Americana

AC1251 L.F. Pease Greeting Card Company Collection, circa 1908-1913

AC 1252 Sandford Greeting Card Company and Family Papers, circa 1840-1990

AC 0062 Hoffmania (or Hoffman Collection

AC0295 Rocky Herosian Collection, 1910-1943

AC0674 Jean Clairmook Radio Scrapbook, 1930-1932

AC0136 Celia K. Erskine Scrapbook of Valentines, Advertising Cards, and Postcards, circa 1882-1884

The Valentine & Expressions of Love [videocassette], 2000 within the Archives Center Miscellaneous Film and Videotape Collection, (AC0358)
Provenance:
Norcross Greeting Card Company, West Chester, Pennsylvania, 1982-1985.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Viewing the film portion of the collection without reference copies requires special appointment, please inquire. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270. Viewing the film portion of the collection without reference copies requires special appointment, please inquire.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Lithographs
Business records -- 20th century
Chromolithographs -- 1880-1900
Color slides
Greeting cards -- ca. 1800-1980
Valentines
Trade cards
Postcards
Motion pictures (visual works) -- 1960-1980
Advertisements
Scrapbooks
Slides (photographs) -- 1950-2000
Citation:
Norcross Greeting Card Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0058
See more items in:
Norcross Greeting Card Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8fee76ca9-fd6e-4fb4-b182-ce197659fe7d
EDAN-URL:
ead_collection:sova-nmah-ac-0058
Online Media:

A. Bernie Wood Papers

Creator:
Wood, Arthur Bernie, 1921-1986  Search this
Extent:
10 Cubic feet (27 boxes, 2 oversize folders)
Type:
Collection descriptions
Archival materials
Slides (photographs)
Clippings
Negatives
Transparencies
Matchcovers
Placemats
Stationery
Business cards
Business records
Advertisements
Photographs
Drawings
Motion pictures (visual works)
Design drawings
Date:
1942-2001
bulk 1960-1969
Summary:
A. (Arthur) Bernie Wood (1921-1986) was an advertising designer, consultant, and inventor actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.
Scope and Contents:
The collection documents the post-war development of the franchise business system from an insider's view. Wood participated in almost all aspects of franchising activities from design to ownership. The materials consist of a wide variety of corporate identity elements--primarily visual--developed by Wood under contract to various corporations in the food service industry. Wood delivered his services in design concepts and graphics for advertisers and industrial firms using photo graphics and lithographic media.
Arrangement:
The collection organized into seven series.

Series 1: Personal Materials, 1942-1986, undated

Series 2: Business Materials, 1959-2001, undated

Subseries 1: Franchise information, 1961-2001

Subseries 2: Design work, undated

Subseries 3: Reference materials, 1959-1972

Series 3: McDonald's Corporation, 1957-1985

Subseries 1: Background materials, 1963, 1985, undated

Subseries 2: Corporate materials, 1960-1984

Subseries 3: Newsletters, 1960-1964, 1983

Subseries 4: Advertising and marketing materials, 1957-1978, undated

Subseries 5: Packaging, 1964, undated

Subseries 6: Sales materials, 1963, 1964, [1972?], undated

Subseries 7: Drawings, 1960s-1970s

Series 4: Client Files, 1958-1984

Series 5: Patent and Trademark Materials, 1962-1976

Subseries 1: Patents and patent applications, 1962-1969, 1975-1976

Subseries 2: Trademarks, 1964-1970

Series 6: Photographs, Slides and Negatives, 1963-1975, undated

Subseries 1: Biographical, 1964, 1975, undated

Subseries 2: Client Work, 1963-1968

Subseries 3: Slide Presentations, 1963-1969, undated

Series 7: Audio and Moving Image Materials, 1963, 1964, 1968

Subseries 1: Audio Materials, 1963, 1964, 1968

Subseries 2: Moving Image Materials, undated
Biographical / Historical:
Arthur Bernie Wood (1921-1986) was born in Council Grove, Kansas. Wood graduated from Central High School in Kansas City, Missouri, in 1939 and subsequently attended several junior colleges and business and trade schools. Wood held a variety of positions in typesetting and lithographic services from 1940 until military service in the United States Navy (1942-1945). In the Navy, Wood served as a Laboratory Technician, 1st Class Photographic Specialist at the Naval Air Station, Glenview, Illinois. While in the Navy, Wood produced patentable material for a photo-litho process for instant printing techniques through photosynthesis. After being discharged from the Navy, Wood worked for an art studio that serviced advertising agencies. This work involved reproduction art, direct mailing services, mail order books, and newspaper art for Marshall Field's. From 1958 to 1960, Wood established the A. Bernie Wood Studio in Chicago to provide finished photographic art for leading advertising and print publications and television.

In 1961, Wood founded Admart, Inc., Advertising. As the president and creative director of Admart, he created, promoted, and merchandised the new fast-food corporate image of McDonald's Carry-Out Restaurants. While working for McDonald's, Wood designed interior food service floor plans, a logotype, direct mailing materials, posters, newspaper mat campaigns, and radio taped productions (1963-1964). Wood obtained several patents--beverage cup holder (1964), candy box (1967), finger-grip food product containers (1967), and a refreshment tray-forming template (1964) and trademarks--"Chick'n-2-Go" (1968);"NEATRAE" (1967); and "Ma and Pa's Country Candy Store" (1966). Wood, and Donald Conley formed Neat Containers Associates to promote the use of "Neatrae" and license it.

In 1965, Wood founded a franchise business called Ma and Pa's Country Candy Stores in Arlington Heights, Illinois, which he owned and operated with his wife Marilyn until 1972. They also owned another unit in Long Grove, Illinois. As the director and co-founder of this franchise, Wood was responsible for creating names, trademarks, copyrights, and image materials. He sold franchise rights to others, and there were other Ma and Pa's Country Candy Stores located in the United States, especially in St. Louis. He also designed store interiors and exteriors for other clients and supervised construction. From 1964 to 1965, Wood was a freelance designer and consultant on design, marketing, and franchising issues for restaurants and drive-ins. Other corporate images designed by Wood include: Prince Castle, Neba Roast Beef, and Friar Fish's Fish and Chips. Wood expressed his goal to design an image/logo as one "that would be recognized and one that would relate to products, packaging, properties, people, procedures and promotion. Put together, these elements communicated and coordinated the corporate image."

Wood also developed the concept Dial "All Wood," the use of a memorable association of letters rather than phone numbers (255-9663) and requesting specific phone numbers from the local Illinois Bell Telephone.

Wood married Marilyn Dewar (1923-1981) on May 27, 1942, in Kansas City, Missouri. They had five children: Ronald W.; Rhonda C.; Randall S.; Rayne Ann; and Rodger L.

Wood died on April 5, 1986.
Provenance:
The collection was donated by Rayne Ann Wood, daughter of A. Bernie Wood, on February 25, 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Restaurants  Search this
Trademarks  Search this
Patents  Search this
advertising  Search this
Franchises (Retail trade)  Search this
Genre/Form:
Slides (photographs) -- 20th century
Clippings -- 20th century
Negatives
Transparencies
Matchcovers
Placemats
Stationery
Business cards
Business records -- 1950-2000
Advertisements -- 20th century
Photographs -- 1950-2000
Drawings
Motion pictures (visual works) -- 20th century
Design drawings -- 1950-2000
Citation:
A. Bernie Wood papers, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0962
See more items in:
A. Bernie Wood Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8cfc4a0c6-0591-4be1-81c6-9a0a45f0fb25
EDAN-URL:
ead_collection:sova-nmah-ac-0962
Online Media:

Marcia Marcus papers, 1928-2016, bulk 1950-2000

Creator:
Marcus, Marcia, 1928-  Search this
Subject:
Müller, Dody  Search this
Avery, Sally  Search this
Hartigan, Grace  Search this
Stout, Myron  Search this
Benson, Elaine  Search this
Richenburg, Robert  Search this
De Kooning, Elaine  Search this
Barnes, Dorothy Gill  Search this
Type:
Diaries
Sketchbooks
Photographs
Interviews
Citation:
Marcia Marcus papers, 1928-2016, bulk 1950-2000. Archives of American Art, Smithsonian Institution.
Topic:
Painters -- New York (State) -- New York  Search this
Women artists  Search this
Women educators  Search this
Women painters  Search this
Theme:
Women  Search this
Lives of artists  Search this
Record number:
(DSI-AAA_CollID)7996
(DSI-AAA_SIRISBib)210165
AAA_collcode_marcmarc
Theme:
Women
Lives of artists
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_210165
Online Media:

John Battenberg papers, 1936-2013, bulk 1950s-2012

Creator:
Battenberg, John N., 1931-2012  Search this
Type:
Interviews
Diaries
Scrapbooks
Sketchbooks
Citation:
John Battenberg papers, 1936-2013, bulk 1950s-2012. Archives of American Art, Smithsonian Institution.
Theme:
Lives of artists  Search this
Record number:
(DSI-AAA_CollID)16230
(DSI-AAA_SIRISBib)369829
AAA_collcode_battjohn
Theme:
Lives of artists
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_369829

Cosmos Andrew Sarchiapone papers, circa 1860-2011, bulk 1940-2011

Creator:
Sarchiapone, Cosmos Andrew, 1931-2011  Search this
Subject:
Arbus, Diane  Search this
Cage, John  Search this
Glaser, Milton  Search this
Hay, Alex  Search this
Huebler, Douglas  Search this
Israel, Marvin  Search this
Johnson, Ray  Search this
Kelly, Ellsworth  Search this
Scull, Robert C.  Search this
Sonneman, Eve  Search this
Parsons School of Design  Search this
School of Visual Arts (New York, N.Y.)  Search this
Push Pin Studios  Search this
Type:
Drawings
Ephemera
Illustrations
Music
Photocopies
Photographs
Posters
Prints
Sketchbooks
Sound recordings
Video recordings
Place:
New York (State) -- New York City -- Photographs
Citation:
Cosmos Andrew Sarchiapone papers, circa 1860-2011, bulk 1940-2011. Archives of American Art, Smithsonian Institution.
Topic:
Art -- New York (State) -- New York  Search this
Art -- Study and teaching  Search this
Conceptual art  Search this
Music--New York (State)--New York  Search this
Photographers -- New York (State) -- New York  Search this
Photography -- Study and teaching  Search this
Photography--New York (State)--New York  Search this
Theater--New York (State)--New York  Search this
Theme:
Lives of artists  Search this
Record number:
(DSI-AAA_CollID)16242
(DSI-AAA_SIRISBib)370445
AAA_collcode_sarccosm
Theme:
Lives of artists
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_370445
Online Media:

Arnold Mesches papers, 1939-2015

Creator:
Mesches, Arnold, 1923-2016  Search this
Subject:
Ciment, Jill  Search this
Danto, Arthur Coleman  Search this
Miller, Henry  Search this
Marshall, Kerry James  Search this
Motherwell, Robert  Search this
Shahn, Ben  Search this
Siqueiros, David Alfaro  Search this
Storr, Robert  Search this
Wayne, June  Search this
Zinn, Howard  Search this
Miami Dade College  Search this
New York University  Search this
Type:
Collages
Diaries
Drawings
Sketches
Citation:
Arnold Mesches papers, 1939-2015. Archives of American Art, Smithsonian Institution.
Topic:
Art -- Political aspects  Search this
Art -- Study and teaching  Search this
Painters -- New York (State) -- New York  Search this
Painting -- Technique  Search this
Politics in art  Search this
Interviews  Search this
Photographs  Search this
Transcripts  Search this
Theme:
Lives of artists  Search this
Record number:
(DSI-AAA_CollID)17447
(DSI-AAA_SIRISBib)386725
AAA_collcode_mescarno
Theme:
Lives of artists
Data Source:
Archives of American Art
EDAN-URL:
edanmdm:AAADCD_coll_386725
Online Media:

Eleanor Munro papers

Creator:
Munro, Eleanor, 1928-  Search this
Names:
Antin, Eleanor  Search this
Blaine, Nell, 1922-1996  Search this
Bontecou, Lee, 1931-  Search this
Chase-Riboud, Barbara  Search this
Frank, Mary, 1933-  Search this
Lin, Maya Ying  Search this
Mitchell, Joan, 1926-1992  Search this
Pepper, Beverly  Search this
Stone, Sylvia, 1928-  Search this
Thomas, Alma  Search this
Extent:
36.7 Linear feet
0.001 Gigabytes
Type:
Collection descriptions
Archival materials
Gigabytes
Interviews
Diaries
Sound recordings
Photographs
Transcripts
Date:
circa 1880-2011
bulk 1950-2011
Summary:
The papers of writer and art critic Eleanor Munro measure 36.7 linear feet and 0.001 GB and date from circa 1880-2011, bulk 1950-2011. The collection documents Munro's life, career, and research on women artists, through biographical and family material, correspondence, writing projects, diaries, dream journals and notebooks, subject and research files, printed and digital material, and photographic material.
Scope and Contents:
The papers of writer and art critic Eleanor Munro measure 36.7 linear feet and 0.001 GB and date from circa 1880-2011, bulk 1950-2011. The collection documents Munro's life, career, and research on women artists, through biographical and family material, correspondence, writing projects, diaries, dream journals and notebooks, subject and research files, printed and digital material, and photographic material.

Correspondence is both personal and professional in nature and is with family, friends, colleagues, agents, editors, and others regarding speaking engagements, writings, and other professional projects.

Writing projects make up a significant portion of the collection (10 linear feet) and include non-fiction works as well as fiction and poetry. Files contain drafts, notes, manuscripts, research, correspondence, contracts and agreements, royalty statements, and other business records for articles, books, reviews, talks, lectures, and other writing projects.

Diaries comprise twenty-six volumes of frequent entries that chronicle thoughts and feelings relating to Munro's personal and professional life. Dream journals and notebooks total 210 volumes plus additional loose pages and capture thoughts, reflections, and fragments of remembered dreams.

Subject and research files compiled and organized by Eleanor Munro make up the most substantial portion of the collection (20.6 linear feet) and reflect a wide variety of research interests, work projects, activities, and topics of interest. Types of material in this series are varied and include notes, drafts, printed and digital material, correspondence, proposals, interview transcripts, bibliographies, annotated articles, slides, photographs, original artworks, manuscripts by others, and four sound recordings. Many files relate to Munro's interest in women artists and serve as research for Originals: American Women Artists (1979). Interview transcripts are with women artists Eleanor Antin, Nell Blaine, Lee Bontecou, Barbara Chase-Riboud, Mary Frank, Maya Lin, Joan Mitchell, Beverly Pepper, Sylvia Stone, Alma Thomas, and others.

The remainder of the collection is comprised of biographical and family material, printed material, and photographic material.
Arrangement:
The collection is arranged as 7 series

Missing Title

Series 1: Biographical and Family Material, circa 1880s-2008 (0.4 linear feet; Box 1)

Series 2: Correspondence, 1959-circa 2000s (0.7 linear feet; Box 1-2)

Series 3: Writings Projects, 1921-circa 2000s (10 linear feet; Box 2-12)

Series 4: Diaries, Dream Journals, and Notebooks, circa 1939-2011 (3.8 linear feet; Box 12-15)

Series 5: Subject and Research Files, circa 1950s-2000s (20.6 linear feet; Box 15-36, OV 38-40, 0.001 GB; ER01)

Series 6: Printed Material, circa 1959-circa 2000s (0.6 linear feet; Box 36)

Series 7: Photographic Material, circa 1980s-1990s (0.6 linear feet; Box 36-37)
Biographical / Historical:
Eleanor Munro (1928- ) is a writer and art critic working in New York City and Truro, Massachusetts. She is best known for her groundbreaking work Originals: American Women Artists (1979), one of the first books to argue for the importance of women artists who were generally ignored by the art world. Munro was active in feminist art circles in New York.

Munro's father, Thomas Munro, was an art educator and modernist intellectual. Her mother, Lucile Nadler, was a pianist. She grew up in Cleveland, Ohio, after her father accepted a joint appointment at the Cleveland Museum of Art and Western Reserve University. Munro graduated from Smith College majoring in art history and earned a master's degree in comparative literature from Columbia. She was married to Alfred Frankfurter, editor of ArtNews, from 1955 until his death in 1965. Munro remarried to the writer E. J. Kahn until his death in 1994.

While working on Originals, Munro interviewed forty women artists including Georgia O'Keeffe, Louise Bourgeois, Jennifer Bartlett, Helen Frankenthaler, and Louise Nevelson. Her thesis sought to highlight the relationship between biography and the content of an artist's work. The book serves as an illustration of Munro's idea that the "narrative memory" these artists had constructed for themselves was an important "generative source" of their creativity. Women artists continued to be a prominent interest of Munro's throughout her life.

Munro is also the author of On Glory Roads: a Pilgrim's Book about Pilgrimage (1987), Memoir of a Modernist's Daughter (1988), and other books. In 1988, Munro received the Cleveland Arts Prize for Literature.
Provenance:
Donated by Eleanor Munro's son, David T. M. Frankfurter, in 2015.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.

Use of archival audiovisual recordings with no duplicate access copy requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Art critics -- Ohio  Search this
Authors -- Ohio  Search this
Topic:
Dreams  Search this
Women artists  Search this
Genre/Form:
Interviews
Diaries
Sound recordings
Photographs
Transcripts
Citation:
Eleanor Munro papers, circa 1880-2011, bulk 1950-2011. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.munrelea
See more items in:
Eleanor Munro papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9a4625a86-8f36-41fa-844c-c186f93ab239
EDAN-URL:
ead_collection:sova-aaa-munrelea
Online Media:

Cover Girl Advertising Oral History and Documentation Project

Creator:
Bunting, George L., Jr.  Search this
Brinkley, Christie  Search this
Ellsworth, Scott, Dr.  Search this
Colonel, Sheri  Search this
Giordano, Lynn  Search this
Ford, Eileen  Search this
Hall, L. C. "Bates"  Search this
Grathwohl, Geraldine  Search this
Huebner, Dick  Search this
Harrison, Fran  Search this
Lindsay, Robert  Search this
Hunt, William D.  Search this
McIver, Karen  Search this
MacDougall, Malcolm  Search this
Noble, Stan  Search this
Nash, Helen  Search this
Noxell Corporation.  Search this
Bergin, John  Search this
O'Neill, Jennifer  Search this
Oelbaum, Carol  Search this
Pelligrino, Nick  Search this
Poris, George  Search this
Roberts, F. Stone  Search this
Tiegs, Cheryl  Search this
Troup, Peter  Search this
Weithas, Art  Search this
Witt, Norbert  Search this
Names:
Noxzema Chemical Company  Search this
Extent:
15.5 Cubic feet (30 boxes)
Type:
Collection descriptions
Archival materials
Interviews
Business records
Audiotapes
Bumper stickers
Annual reports
Oral history
Photographs
Press releases
Scrapbooks
Television scripts
Videotapes
Tear sheets
Place:
Hunt Valley (Maryland)
Baltimore (Md.)
Maryland
Date:
1959-1990
Summary:
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.

Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.

Series 1: Research Files

Series 2: Interviewee Files

Series 3: Oral History Interviews

Series 4: Television Advertising Materials

Series 5: Print Advertising Materials

Series 6: Company Publications and Promotional Literature

Series 7: Photographs

Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.

Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.

In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.

Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.

In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.

This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
"The Division of Home and Community Life, Costume Collection (now Division of Cultural and Community Life) holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.

"
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Copyright and trademark restrictions.
Topic:
Women in advertising  Search this
advertising -- 1930-1940 -- California  Search this
Cosmetics -- advertising  Search this
Endorsements in advertising  Search this
Beauty culture  Search this
advertising -- 1950-2000  Search this
African American women -- Beauty culture  Search this
Modelling -- 1950-1990  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Television advertising  Search this
Genre/Form:
Interviews -- 1950-2000
Business records -- 20th century
Audiotapes
Bumper stickers
Annual reports
Oral history -- 1990-2000
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Press releases
Scrapbooks -- 20th century
Television scripts
Videotapes
Tear sheets
Citation:
Cover Girl Advertising Oral History & Documentation Project, 1959-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0374
See more items in:
Cover Girl Advertising Oral History and Documentation Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89b09e4c7-64e7-4074-b65e-0d097966d1e3
EDAN-URL:
ead_collection:sova-nmah-ac-0374
Online Media:

Servodyne Corporation Records

Creator:
Servodyne Corporation  Search this
Collector:
National Museum of American History (U.S.). Division of Information, Technology and Society  Search this
Donor:
Gunnarson, John  Search this
Extent:
1 Cubic foot (3 boxes)
Type:
Collection descriptions
Archival materials
Articles
Correspondence
Design drawings
Financial records
Minutes
Date:
1955-1971
Summary:
The Servodyne Company attempted to develop a prototype of the household microwave. The business records cover the operations and meetings of the company, as well as the corporation's financial troubles and liquidation following its bankruptcy in 1968. Also included are design details and photographs of the ovens.
Scope and Contents:
Records of the company that developed an early microwave oven. The business records include documents such as Board of Directors meeting minutes, stockholder meeting minutes, correspondence, legal documents, financial papers, publications, photographs, drawings and specifications, and other business papers. Also included in the collection are newspaper and magazine clippings featuring stories about the safety and use of microwave ovens.
Arrangement:
Collection is arranged into six series.

Series 1: Minutes, 1961-1968

Series 2: Correspondence, 1961-1968

Series 3: Legal Documents, 1965-1966

Series 4: Financial Materials, 1960-1965

Series 5: Publications, 1955-1971

Series 6: Photographs, 1955, 1971
Biographical / Historical:
John Gunnarson, a former employee of Raytheon, formed the Servodyne Company (1960), which made prototypes of the microwave oven. The company sought to bring microwave technology into the home for everyday use in a time when microwaves and their safety were under scrutiny. Developed by Gunnarson, Roger F. French, and Donald R. Lester, this prototype utilized klystrons instead of the magnetrons used by competitors. The company applied for a patent in 1966, but the oven was never successful. Servodyne Company struggled with financial issues and leadership changes, and the business folded in 1968 due to lack of funding. The liquidation process lasted until 1971.
Separated Materials:
A prototype microwave is in the Division of Work and Industry. See Accession 2003.0107.01.
Provenance:
Collection donated by John A. Gunnarson in 2003.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Microwave equipment industry  Search this
Microwave ovens  Search this
Genre/Form:
Articles -- 1950-2000
Correspondence -- 1950-2000
Design drawings -- 1950-2000
Financial records
Minutes
Citation:
Servodyne Corporation Records, 1955-1971, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0839
See more items in:
Servodyne Corporation Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep89af4788a-c1f7-4d84-8c8a-b55737a0f1d8
EDAN-URL:
ead_collection:sova-nmah-ac-0839

Donald H. Sultner-Welles Collection

Collector:
Sultner-Welles, Donald H. (Sultner, Donald Harvey), 1914-1981  Search this
Printer:
Janus, Allan  Search this
Interviewee:
Hanfstaengl, Erna  Search this
Names:
Baltimore Symphony Orchestra  Search this
Chautauqua Institute  Search this
Colonial Williamsburg Foundation  Search this
Holland-America Cruises  Search this
Hitler, Adolf, 1889-1945  Search this
Extent:
87.6 Cubic feet (331 boxes, 2 map-folders)
Type:
Collection descriptions
Archival materials
Passports
Photographs
Travelogs
Receipts
Ephemera
Files
Filmstrips
Lecture notes
Personal papers
Silver-dye bleach process
Contracts
Notebooks
Prints
Press releases
Ships' passenger lists
Project files
Magnetic tapes
Posters
Postcards
Vertical files
Dye destruction process
Travel diaries
Letters (correspondence)
Professional papers
Bank statements
Correspondence
Audiotapes
Series 12.
Clippings
Card files
Concert programs
Dye destruction photoprints
Biography files
Awards
Business records
Birthday cards
Date:
circa 1790-1981
bulk 1945-1980
Scope and Contents:
This collection is primarily the work of one individual, Donald Harvey Sultner, known professionally as Donald Sultner-Welles (1914-1981). The collection forms a written and visual record of Sultner's family, life, and career from 1913-1980. Its major strength is Sultner's photographic documentation of the world during his travels, ca. 1950-1980. Work by other photographers and artists, correspondence, greeting cards, and contemporary memorabilia and ephemera are included, along with fewer than fifty examples of earlier materials, ca. 1790-1900, collected by Sultner.

The entire collection reflects Sultner's lifework and interests. Housed in boxes the collection is organized into eleven series: Personal Papers; Professional Papers; Lecture Materials; Biographical Materials; Transparencies; Photoprints; Photonegatives; Prints, Drawings, Mixed Media; Audio Tapes; Miscellaneous; and Steve Eyster Addenda. The arrangement within each series is based as closely as possi-ble on Sultner's own organization of the materials. However, in several instances similar materials were found separated and have been placed together. In addition, obvious filing mistakes and spelling errors have been corrected. The spelling of geographic place names is based on Official Standard Names prepared by the U.S. Board on Geographic Names, Office of Geography, U.S. Department of the Interior. Not all names given by Sultner were found in the gazetteers, so there may be errors.

The bulk of the collection consists of 2-1/4-inch by 2-1/4-inch color transparencies (Series 5). However, the manuscript materials (Series 1-4) provide a detailed complement to the transparencies. For example, from the mid-1950s until the late 1970s, Sultner kept a travel diary (Se-ries 1). Written on the backs of postcards, this stream-of-consciousness journal reflects not only his daily trips, but his impressions of the countries and thoughts on his photography. A juxtaposition of cards with images is especially useful in understanding what Sultner photographed as well as why and how he photographed it. Sultner's professional corre-spondence (Series 2) documents the various types of groups before which he performed and equipment manufacturers dealt with for cameras, projectors, and so on. Notes, drafts, and final lectures (Series 3) present the performance side of Sultner. This material, when viewed with tapes of concerts and slides, begins to recreate the photo-concert as Sultner presented it. Scrapbooks (Series 4), kept by Sultner from the 1940s to the 1980s, present Sultner's life and career in chronological fashion.

The transparency portion of the collection (Series 5), containing over 87,000 images, is especially rich because of its documentation of the countries of the world. People are seen at their daily tasks, such as washing clothes, marketing, shopping, and eating. Cities are documented as they changed over the years. Two areas in particular will be of spe-cial interest to European and Asian researchers. The first is Sultner's USIS Asian tour in 1959. He visited Japan, Java, India, Korea, the Phil-ippines, Laos, Cambodia and Vietnam. The serene, prewar cities and coun-tryside of Laos, Cambodia, and Vietnam evince nothing of the devastation to come in the 1960a and 70s.

The second area of interest is Sultner's passion for documenting archi-tecture. As a guest of the German government in 1954, Sultner documented the devastation of World War II and photographed both the reconstruction of bombed buildings and the construction of buildings reflecting "new" postwar architectural styles. In addition to photographing post-WW II styles, throughout his career Sultner documented Palladian, baroque and Rococo architecture. This interest manifested itself in several of his lectures.

A third subject area of interest to Sultner was gardens. Among his first lectures following his USIS tour was "Gardens of the World." Sultner de-veloped this theme into an ongoing commitment to ecology, culminating in a filmstrip, "The Time is Now" (Series 10), prepared for the Hudson River Conservation Society in the 1960s. Carl Carmer, a noted author, wrote the text for the filmstrip. Sultner's taped interviews, lectures, and program music (Series 9) complement the transparencies. During his USIS-sponsored Asian tour in 1959, Sultner recorded impressions of his trip on tape. Interviews with people living in the countries he visited, radio interviews, and his own personal reflections are included. Of particular interest are his "No Harm Asking" interviews in Manila (tape #2), his interview of two French hotel managers in Saigon discussing post-French control conditions (tape #9), and--perhaps the most unusual--his discussion with Erna Hanfstaengl about her personal relationship with Adolf Hitler (tape #107). Scripts for lectures (Series 3) round out the documentation of Sultner's profes-sional work.

Because of the arrangement of the transparencies, it is necessary to check several areas for the same subject. For example, Vietnam images are in the "World" section alphabetically under Vietnam (box 81). Sult-ner also lectured on Vietnam, so there are Vietnamese images in the "framed subjects" (Boxes 137-138). Another example, perhaps more compli-cated, but more common to Sultner, was his distinguishing between images of unidentified "People" and identified "Portraits." Transparency stud ies of human beings will be found under the subseries "People." "Subjects --Portraits," various countries in the subseries "World," and "Lectures." There are also individuals in the black-and-white photoprints (Series 6), and photonegatives (Series 8). The painter and print-maker Charles Shee-ler appears in a number of locations, as does tenor Roland Hayes. Another area of complexity with regard to people concerns the transparencies and negatives. Sultner interfiled his transparencies and negatives of iden-tified individuals. For appropriate storage, these two different formats have been arranged in separate series. Therefore, instead of container lists for the two series, there is a combined alphabetical index to both (pp. 166-206).

Of tangential interest are the photoprints (Series 6), etchings, wood-cuts, and other prints (Series 8) collected by Sultner. One particular subseries of interest contains photographs presented to Sultner by Asian photographers during his 1959 tour. Over 45 images were given to Sultner and represent the standards of camera-club photography in the 1950s. Thesecond subseries consists of over 25 prints by the Italian-American art-ist Luigi Lucioni (1900- ). For further information on this artist,see The Etchings of Luigi Lucioni, -A Catalogue Raisonne', by Stuart P.Embury (Washington, 1984). Lucioni also painted Sultner's portrait in1952 and the "People" section of the transparencies contains a number of images of Lucioni at work. Another significant category is the Japanese prints, including two by a major nineteenth-century artist, Ando Hiro-shige (1797-1858).
Arrangement:
The collection is arranged into eleven series.

Series 1: Personal Papers, 1923-1981

Series 2: Professional Papers, 1954-1980

Series 3: Lecture Materials, 1952-1980

Series 4: Biographical Materials, 1954-1980

Series 5: Transparencies, 1947-1980

Series 6: Photoprints, 1913-ca. 1980

Series 7: Photonegatives, 1929-1981

Series 8: Prints, Drawings, Mixed Media, ca. 1790-1979

Series 9: Audio Tapes, 1947-1980

Series 10: Miscellaneous, 1947-1980

Series 11: Steve Eyster Addenda, 1937-1980
Biographical / Historical:
Donald Harvey Sultner was bom in York, Pennsylvania, on April 13, 1914, the son of Lillian May Arnold Sultner and Harvey A. Sultner. In 1923 Sultner attended the Lewis Institute in Detroit, Michigan, to overcome a speech impediment. He entered the Wharton School of the University of Pennsylvania in 1932 and graduated in 1936. Sultner studied merchandising and sang in the glee club, then under the direction of composer Harl MacDonald. Sultner, a baritone, continued his interest in music and studied voice with Reinald Werrenrath and with Florence Benedict and Bruce Benjamin in New York City. In the late 1940s and early 1950s he appeared in concert with accompanists at schools, clubs, and resort hotels along the East Coast. It appears that photography was always an important part of Sultner's life. Using a small format (120) camera, he recorded his vacation travels around the United States and Canada, parties, and his family. While living in New York, Sultner continued photographing friends and family and began photographing the famous people he encountered on his concert tours. In the early 1950s he began taking 2-1/4-inch by 2-1/4-inch color transparencies (slides) of landscapes and architecture as he traveled giving concerts.

Sultner, who had taken the stage name of "Sultner-Welles," began what was to be his lifework as a professional "photo-lecturer" in 1952. He illustrated his talks on nature, art, architecture, and the environment with his color slides. In 1954 Sultner toured West Germany as a guest of the Bonn government, and in 1959 he lectured in Asia under the auspices of the U.S. State Department. He was dubbed the "camera ambassador." Constantly adding new material to his collection of slides, Sultner traveled extensively throughout the United States, speaking before garden clubs, cultural organi-zations, and schools. He also appeared aboard various ships of the Holland-America line during a number of cruises abroad.

Sultner had established his performance style by the early 1960s. He expanded his lectures to include a combination of art, words, and music. The expanded presentation resulted in the "photo-concert," a unique synthesis of light and sound that Sultner frequently per-formed with a symphony orchestra. The Baltimore Symphony Orchestra commissioned "Concertino for Camera and Orchestra" by Eric Knight with Sultner in mind. The world premiere was in Baltimore in March 1979. While he spoke on many art, garden, and architectural topics, Sultner specialized in subjects relating to the baroque and rococo periods and Palladian architecture.

Sultner died of cancer in York, Pennsylvania, on March 25, 1981, at the age of 67.

1914 -- April 13, born York, Pennsylvania.

1929 -- In Detroit at Lewis Institute to overcome a speech impediment.

1932 -- To University of Pennsylvania.

1935 -- Summer trip to Roanoke (VA), Picketts, Hershey (PA); fall trip to New England for fraternity (AXP) convention.

1936 -- Spring glee club trip; graduated from the Wharton School of the University of Pennsylvania; summer trips to Newport News (VA), northern trip to Canada, Picketts (PA).

1937 -- Fall trip to Williamsburg (VA), Duke University (NC); Sultner family begins building "Glen Hill" (Dover, PA).

1938 -- Summer at home, and Picketts (PA), Camp Pratt.

1939 -- Spring trip to Washington, D.C.; September trip to The Homestead (WV), Hot Springs (WV), Virginia; Lake Mohonk (NY).

1940 -- Summer trip to New Orleans, Blowing Rock (NC); winter trip to Skytop Club (NY); fall trip to Atlantic City (NJ), Philadelphia (PA), Annapolis (MD).

1941 -- Winter 1941-42 appearance in "Hit the Deck." Lake Mohonk (NY) with Ted Walstrum (Sept. 22-23); Skytop Club (NY) (February); summer trip to Canada, Lake Chazy (NY) (Aug. 17-23).

1942 -- Spring in Atlantic City (NJ); summer to Buck Hill Falls, Lakes Chazy and Mohonk.

1943 -- Summer trip to Mohonk (NY).

1944 -- Summer: To Toronto (Ontario), Muskoka Lake, Bigwin Island, Montreal (Quebec), Mohonk (NY).

1945 -- Summer: To Winnepesauke (ME), Woodstock (NY), Ogunquit (ME), Bridgeport (CT).

1946 -- To Mohonk (NY), Ogunquit (ME), Old Saybrook (CT), Nantucket (RI).

1947 -- Singing tour of Canada and New England; winter-spring tour to Georgia and Florida.

1948 -- To Florida and Nassau, Feb.-Mar., Vermont, July-Aug.; Nassau-Havana-Miami-Bermuda, October.

1949 -- Singing tour of North and South Carolina.

1950 -- Summer trip to South.

1951 -- To District of Columbia, Massachusetts, New Hampshire, [New Jersey?], New York, Vermont.

1952 -- January 9: first public photo-concert, Pennsylvania Academy of the Arts, Philadelphia; trips to Connecticut, Florida, Massachusetts, New Hampshire, New Jersey, New York, Rhode Island, South Carolina, Vermont.

1953 -- To Connecticut, Florida, Georgia, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, South Carolina, Vermont.

1954 -- Guest of German government for a study tour in the fall. To District of Columbia, Florida, Georgia, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Pennsylvania, South Carolina, Virginia.

1955 -- To Holland; Connecticut, District of Columbia, Florida, Massachusetts, New Hampshire, New York, North Carolina, Pennsylvania, South Carolina, Vermont, Virginia.

1956 -- To California, District of Columbia, Florida, Georgia, Illinois, Indiana, Massachusetts, New Jersey, New York, North Carolina, Ohio, Pennsylvania, South Carolina, Tennessee, Virginia.

1957 -- Holland-America Cruise to Germany, Austria, Italy. To Connecticut, Illinois, Massachusetts, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Vermont, Virginia.

1958 -- Holland-America Cruises to Germany, Austria, Holland, Italy, Switzerland. To Connecticut, Florida, Georgia, Illinois, Massachusetts, Minnesota., Missouri, New Hampshire, New York, Pennsylvania, Rhode Island, South Carolina, Tennessee, Vermont, Wisconsin.

1959 -- United States Information Service (USIS)-sponsored tour of Asia: Burma, Cambodia, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaya, Philippines, Singapore, Taiwan, Thailand, Turkey, Vietnam. Also visited Austria, Czechoslovakia, Germany, Greece, Iran, Italy, Spain; Alaska, California, Massachusetts, New York, Pennsylvania.

1960 -- Holland-America Cruise to Austria, Belgium, Caribbean, France, Germany, Holland, Italy, Morocco. To Arizona, California, Florida, Indiana, Massachusetts, Minnesota, Nevada, New Hampshire, New Mexico, New York, Texas, Utah, Virginia, Washington, Wisconsin.

1961 -- To Canada, France, Germany, Switzerland; Alabama, California, Colorado, Connecticut, Florida, Georgia, Idaho, Illinois, Louisiana, Mississippi, Missouri, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode.Island, South Dakota, Tennessee, Utah, Vermont, Virginia, Washington, Wisconsin.

1962 -- Portfolio, "Autumn in Vermont," with introduction by Carl Carmer, published in Autumn issue of Vermont Life. Holland-America Cruise to Denmark, England, France, Germany, Holland, Italy, Sweden. To Connecticut, District of Columbia, Florida, Illinois, Iowa, Massachusetts, Michigan, New York, North Carolina, Pennsylvania, South Carolina, Vermont, Virginia.

1963 -- Holland-America Cruise to Caribbean, Canada, Sweden, Thailand. To Alabama, California, District of Columbia, Florida, Georgia, Illinois, Louisiana, Massachusetts, Minnesota Mississippi, Missouri, New Hampshire, New Jersey, N;w York, Ohio, Pennsylvania, Texas, Vermont, Virginia, Washington.

1964 -- Holland-America Cruise to Germany, Canada, England, Holland, Wales. To Delaware, District of Columbia, Indiana, Kentucky, Massachusetts, New Hampshire, New York, Ohio, Pennsylvania, Texas, Virginia.

1965 -- Holland-America Cruise to Austria, Czechoslovakia, France, Germany, Holland, Portugal, Wales. To Arkansas, Connecticut, District of Columbia, Indiana, Kentucky, New Hampshire, New York, Pennsylvania, Vermont, Virginia.

1966 -- Holland-America Cruise to Caribbean, Germany, France, Holland, Italy, Portugal, Switzerland. To New Jersey, North Carolina, Pennsylvania, South Carolina, Tennessee, Virginia.

1967 -- Holland-America Cruise to Caribbean, Austria, Denmark, England, Germany, Holland, Italy, Portugal, Sweden, Wales. To Massachusetts, New Jersey, New York, Rhode Island, Vermont, Virginia.

1968 -- To Germany; Massachusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Vermont, Virginia.

1969 -- To England, France, Germany, Holland, Switzerland; Ohio, Pennsylvania, Virginia.

1970 -- Holland-America Cruise to Caribbean, Denmark, Iceland, Sweden. To Alabama, District of Columbia, Florida, Georgia, Massachusetts, New Hampshire, New York, Pennsylvania, South Carolina, Vermont, Virginia.

1971 -- Holland-America Cruise to Caribbean, Canada, Denmark, Italy, Portugal, Sweden. To Alabama, Georgia, Massachusetts, Nebraska, New Hampshire, New York, North Carolina, Pennsylvania.

1972 -- Holland-America Cruise to Asia, Pacific, Caribbean, Africa, Austria, Italy, Japan, Thailand, Turkey. To California, New Jersey, New York, Pennsylvania, Rhode Island, Virginia.

1973 -- Holland-America Cruise to Austria, Denmark, Germany, Holland, Iceland, Sweden. To California, Connecticut, District of Columbia, Massachusetts, New York, Ohio, Pennsylvania, Vermont.

1974 -- To Germany, Switzerland; California, Illinois, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, Virginia.

1975 -- To Austria; California, Connecticut, District of Columbia, Massachusetts, New Jersey, New York, North Carolina, Pennsylvania, Virginia.

1976 -- To Canada; Connecticut, District of Columbia, Illinois, Iowa, Massachusetts, Missouri, Nebraska, New Mexico, New York, Ohio, Pennsylvania, Utah.

1977 -- To Canada, Germany; New York, Pennsylvania, Vermont, Virginia.

1978 -- To Scotland; Connecticut, Florida, Georgia, Kentucky, Massachusetts, New York, Pennsylvania, Rhode Island, South Carolina.

1979 -- To England; Florida.

1980 -- To Florida.

1981 -- March 25: Sultner dies of cancer, York, Pennsylania.
Introduction:
The Donald H. Sultner-Welles Collection, ca. 1790-1981, came to the National Museum of American History in 1982 from the estate of Mr. Sultner. The collection was created by Sultner over his adult life and represents one of the most extensive collections of color transparencies created by one individual and held in a public repository. Sultner's emphasis was on world culture. He took the majority of his photographs in the eastern United States, western Europe, and Asia. Gardens, architecture, and people are the three major subject areas represented in the collection. Of additional interest are Sultner's taped impressions of his 1959 United States Information Service (USIS)-sponsored Asian tour. The collection occupies 309 boxes and covers more than 83 cubic feet.

The Donald H. Sultner-Welles Collection is open to researchers in the Archives Center, third floor east, of the National Museum of American History, between 12th and 14th Streets, on Constitution Avenue, N.W., Washington, D.C. 20560. The Archives Center is open Monday through Friday from 10:00 a.m. to 5:00 p.m. Written and telephone (202/357-3270) inquiries are welcome and researchers are encouraged to contact the Archives Center before their arrival. The FAX number is 202/786-2453.

This is the eleventh in a series of occasional guides to collections in the Archives Center. Finding aids to other collections are available. The Guide to Manuscript Collections in the National Museum of History and Technology (1978) and an updated compilation contain brief descriptions of all archival holdings in the Museum. All current Archives Center holdings are available for search on the Smithsonian Institution Bibliographic Information System (SIBIS), an online database.
Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.

A small number of letters and photographs are restricted until the year 2031. Identification list in box.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Portraits -- 20th century  Search this
Lecturers  Search this
Photographers  Search this
Gardens -- Photographs -- 1300-1980  Search this
Architecture -- Photographs -- 1300-1980  Search this
Travel photography -- 1950-2000  Search this
Genre/Form:
Passports
Photographs -- Black-and-white negatives -- Acetate film
Travelogs
Receipts -- 20th century
Ephemera
Files
Filmstrips
Lecture notes
Personal papers -- 20th century
Silver-dye bleach process
Contracts
Notebooks
Prints
Press releases
Ships' passenger lists
Project files
Magnetic tapes
Posters
Postcards
Vertical files
Dye destruction process
Travel diaries
Letters (correspondence) -- 20th century.
Professional papers
Bank statements
Correspondence -- 1930-1950
Photographs -- Phototransparencies -- 20th century
Audiotapes -- 1940-1980
Series 12. -- Cibachrome (TM)
Photographs -- 20th century
Clippings
Card files
Concert programs
Dye destruction photoprints
Biography files
Awards
Business records
Birthday cards
Identifier:
NMAH.AC.0145
See more items in:
Donald H. Sultner-Welles Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c00c15e0-d905-4a3c-ab89-6fbd2f9c5f7d
EDAN-URL:
ead_collection:sova-nmah-ac-0145
Online Media:

Rob and Julie Strasser Collection

Collector:
Strasser, Julie  Search this
Strasser, Robert (marketing executive)  Search this
Creator:
Nike, Inc.  Search this
Names:
Blue Ribbon Sports  Search this
Extent:
2.5 Cubic feet (9 boxes)
Type:
Collection descriptions
Archival materials
Sales catalogs
Manufacturers' catalogs
Business records
Videotapes
Date:
1970-1989
Scope and Contents:
Videotapes, internal and external company publications, product catalogs and business files relating to Nike's domestic and international marketing and promotions.
Arrangement:
The collection is arrangedinto three series.

Series 1: Videotapes, 1983-1992

Series 2: U.S. Marketing and Promotion, 1970-1989

Series 3: International Marketing and Promotion, 1979-1989
Biographical / Historical:
Rob Strasser (19xx-1994), a sports fan and native Oregonian, began his association with Nike (then named Blue Ribbon Sports) in 1972 as the junior lawyer in the young company's gutsy, and successful, anti-trust suit against Japanese athletic shoe manufacturer Onitsuka Tiger. Rob Strasser was [title] at Nike from [197x] until his resignation in 1987. He played a major role in establishing an international presence for both the sale and manufacture of Nike athletic wear. After resigning from Nike in 1987, he worked as [title] for rival Adidas atheltic shoes. Julie Strasser (b. 19xx) was Nike's first advertising manager. She married Rob Strasser in 1982. She is co-author of Swoosh: The Unauthorized Story of Nike and the Men Who Played There, published in 1991.
Related Materials:
Materials in the Archives Center

Nike Advertising History Collection (AC0448)
Provenance:
Collection donated by Julie Strasser,1995.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Sporting goods industry  Search this
Athletic shoes -- 1970-1990  Search this
Marketing -- Asia  Search this
advertising -- Sporting goods  Search this
Marketing -- U.S.  Search this
Genre/Form:
Sales catalogs
Manufacturers' catalogs
Business records -- 1950-2000
Videotapes
Citation:
Rob and Julie Strasser Collection, 1970-1989, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0525
See more items in:
Rob and Julie Strasser Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8eccdceb8-d179-4f82-a1da-8651efc95c05
EDAN-URL:
ead_collection:sova-nmah-ac-0525

Barton Cummings Papers

Creator:
Ayer (N W) Incorporated.  Search this
Cummings, Barton A., 1914-1994 (advertising executive)  Search this
Brower, Charles H.  Search this
Bolte, Brown  Search this
Bond, Edward L., Jr.  Search this
Bernbach, William  Search this
Ogilvy, David  Search this
O'Toole, John  Search this
Seaman, Alfred J.  Search this
Schultz, Arthur W.  Search this
Matthews, Len  Search this
Marsteller, William  Search this
O'Conner, Neal W.  Search this
Mithun, Raymond O.  Search this
Meyer, Ed  Search this
Harper, Marion, 1916-1989 (advertising executive)  Search this
Healy, Robert  Search this
Hagopian, Lewis T.  Search this
Jacoby, Robert F.  Search this
Fatt, Arthur  Search this
Fitzgerald, Clifford  Search this
Foote, Emerson  Search this
Gilliatt, Neal  Search this
Foley, Paul  Search this
Thiele, Edward  Search this
Tinker, Jack  Search this
Names:
Ad Council  Search this
Advertising Educational Foundation  Search this
American Advertising Federation  Search this
American Association of Advertising Agencies.  Search this
Batten, Barton, Durstine & Osborn, Inc  Search this
Best Foods.  Search this
Colgate-Palmolive Company  Search this
Compton, Inc.  Search this
Dancer Fitzgerald Sample.  Search this
Doyle Dane Bernbach.  Search this
Foote, Cone and Belding.  Search this
Grey Advertising.  Search this
Interpublic.  Search this
Jack Tinker & Associates.  Search this
Leo Burnett Co.  Search this
Marstellar Agency.  Search this
McCann Erickson  Search this
Mithun Advertising.  Search this
Ogilvy & Mather.  Search this
SSC&B/Lintas.  Search this
Saatchi & Saatchi.  Search this
Sullivan Stauffer Colwell & Bayles (SSC&B)  Search this
Ted Bates Worldwide, Inc.  Search this
Young & Rubicam  Search this
Extent:
4.5 Cubic feet (11 boxes)
Type:
Collection descriptions
Archival materials
Audiovisual materials
Speeches
Essays
Interviews
Business records
Clippings
Date:
1938-1991, undated
Summary:
Collection documents Barton Arthur Cummings's career as an advertising industry spokesman, particularly in the areas of advertising education, and advertising in the public interest.
Scope and Contents note:
Collection documents Cummings's professional career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest. Materials include manuscripts, interviews, photographs, speeches, awards, magazine articles, interview transcriptions, and newspaper clippings. There is a significant amount of material relating to his book Advertising's Benevolent Dictators published in 1984. Collection is arranged into five series. Series 1, Speeches and publicity, Series 2, Business papers, Series 3, Published and unpublished manuscripts, Series 4, Advertising's Benevolent Dictators, and Series 5, Multi-media materials.
Arrangement:
Collection is arranged into five series.

Series 1, Speeches and Publicity, 1950-1988, undated

Series 2, Business Papers, 1938-1991

Series 3, Published and Unpublished Manuscripts, 1981-1991, undated

Series 4, Advertising's Benevolent Dictators, undated

Series 5, Multi-Media Materials, undated
Biographical/Historical note:
Barton Arthur Cummings (1914-1994) was a former Chief Executive Officer of Compton Advertising, Incorporated, and Chairman Emeritus of Saatchi & Saatchi Worldwide.

Cummings began his advertising career working during school breaks at his father's advertising agency, the Earl Cummings Advertising Agency (later Cummings Brand McPherson Associates, Incorporated) in Rockford, Illinois. He graduated with a degree in Journalism from the University of Illinois in 1935, where he also played varsity football. Cummings maintained a lifelong interest in football, and in 1959 was awarded the Sports Illustrated Silver Anniversary Award for former college football stars who go on to distinguish themselves in other fields.

After graduation, Cummings took a trainee position with his father's agency, leaving several months later to take a trainee position with Swift & Company. From 1936 until 1942 he was with Benton & Bowles in New York, where he was a copywriter on accounts for Hellmann's Real Mayonnaise and Lord Calvert Whiskey, among others. During World War II, he served in the Offices of War Information and Price Administration in Washington, DC. He resigned in 1943 to join the Navy, and was assigned to the Amphibious Forces, 7th fleet. He saw action in Guinea, Borneo, and the Philippines.

After the War, Cummings joined Maxon, Incorporated as an account executive, and was elected to Vice President a year later. In 1947, he began a long and successful career with Compton Advertising, moving from account executive to President in only eight years. In 1963, Cummings was named chairman and chief executive officer, a position he held for nearly twenty years. When Compton merged with Saatchi & Saatchi in the 1980s, Cummings was named chairman emeritus of that international agency.

Mr. Cummings enjoyed a distinguished career as leader and spokesman for every major advertising industry association. He served as chairman of the American Association of Advertising Agencies (1969-1970); chairman of the American Advertising Federation (1972-1973), Chairman of the Ad Council (1979-1981), chairman of the board of trustees for the James Webb Young Fund at the University of Illinois, and chairman and director of the Advertising Educational Foundation. Other public service included work as the chairman of the advertising division for the New York Heart Association (1963-1973), chairman of the Public Service Advisory Committee for the City of New York, and director of the Better Business Bureau of Metropolitan New York (1954-1977). Throughout his career, Mr. Cummings championed the use of advertising in the public interest, and washas been outspoken on the need for advertising education and industry self-regulation.

Mr. Cummings was preceded in death by his first wife Regina Pugh Cummings when he died in 1994. He was survived by his second wife Margaret K. Cummings, children Ann Haven Cummings Iverson, Peter Barton Cummings, and Susan Cummings, and one grandchild, Haven Cummings Iverson.
Provenance:
Collection donated by Barton Arthur Cummings in November 1991.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising copy  Search this
advertising  Search this
Genre/Form:
Audiovisual materials
Speeches
Essays -- 1950-1990
Interviews -- 1950-2000
Business records -- 1950-2000
Clippings -- 1950-2000
Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0421
See more items in:
Barton Cummings Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8be403418-7f0f-4a8f-bacf-d914c1c85f71
EDAN-URL:
ead_collection:sova-nmah-ac-0421

Peter Howard Selz papers

Creator:
Selz, Peter Howard, 1919-2019  Search this
Names:
College Art Association of America  Search this
Institute of Design (Chicago, Ill.) (Faculty)  Search this
Marlborough Gallery  Search this
Museum of Modern Art (New York, N.Y.)  Search this
Pomona College (Claremont, Calif.)  Search this
San Francisco Bay Area Rapid Transit District (Calif.)  Search this
University of California, Berkeley. University Art Museum  Search this
Baykam, Bedri, 1957-  Search this
Beckmann, Max, 1884-1950  Search this
Benton, Fletcher, 1931-  Search this
Bergman, Ciel, 1938-  Search this
Bury, Pol, 1922-2005  Search this
Calder, Alexander, 1898-1976  Search this
Chase-Riboud, Barbara  Search this
Christo, 1935-  Search this
Conner, Bruce, 1933-2008  Search this
Dubuffet, Jean, 1901-  Search this
Feininger, Lyonel, 1871-1956  Search this
Giacometti, Alberto, 1901-1966  Search this
Golub, Leon, 1922-2004  Search this
Graves, Morris, 1910-  Search this
Guston, Philip, 1913-1980  Search this
Hadzi, Dimitri, 1921-2006  Search this
Lebrun, Rico, 1900-1964  Search this
Lindner, Richard, 1901-1978  Search this
Lipchitz, Jacques, 1891-1973  Search this
O'Keeffe, Georgia, 1887-1986  Search this
Onslow-Ford, Gordon  Search this
Paris, Harold, 1925-1979  Search this
Petlin, Irving, 1934-  Search this
Reinhardt, Ad, 1913-1967  Search this
Rothko, Mark, 1903-1970  Search this
Tinguely, Jean, 1925-  Search this
Extent:
31.5 Linear feet
0.696 Gigabytes
Type:
Collection descriptions
Archival materials
Gigabytes
Photographs
Scrapbooks
Sound recordings
Video recordings
Place:
San Francisco Bay Area (Calif.)
Date:
1929-2014
bulk 1950-2005
Summary:
The papers of art historian and writer Peter Howard Selz measure 31.5 linear feet and 0.696 GB and date from 1929 to 2018, with the bulk of the materials from 1950 to 2005. The papers document Selz's long career via correspondence, writings, professional files, project files, membership and association records, artists' research files, exhibition files, personal business records, printed and digital materials, and nine scrapbooks.
Scope and Contents:
The papers of art historian and writer Peter Howard Selz measure 31.5 linear feet and 0.696 GB and date from 1929 to 2018, with the bulk of the materials from 1950 to 2005. The papers document Selz's long career via correspondence, writings, professional files, project files, membership and association records, artists' research files, exhibition files, personal business records, printed and digital materials, and scrapbooks.

Correspondence is with colleagues, artists, museums, and galleries concerning a wide variety of topics, including exhibitions and publications. The bulk of the correspondence consists of alphabetical files (two linear feet) that includes correspondence with artists. Notable correspondents include Pol Bury, Alexander Calder, Gordon Onslow Ford, Alberto Giacometti, Morris Graves, Philip Guston, Dimitri Hadzi, Jacques Lipchitz, Georgia O'Keeffe, Ad Reinhardt, Mark Rothko, Jean Tinguely, and others. Eight additional files of chronological correspondence is with curators, arts organizations, and publishers. Additional correspondence is found in the professional files, project files, membership files, artists' research files, and exhibition files.

The bulk of the writings series is comprised of files related to Selz's books and includes typescript drafts and galleys, printed and digital material, correspondence, and publishing contracts. Files are found for Art in Our Times, Art of Engagement, Beyond the Mainstream, and Theories of Modern Art. Other writings consist of drafts of articles, essays, notes, and lectures by Selz. Also included are writings by others, including materials related to Paul Karlstrom's biography of Selz.

Professional files document curatorial and teaching positions at the Chicago Institute of Design, Pomona College, University of California, Berkeley, and the Museum of Modern Art. The series includes contracts, recommendations, syllabi, and correspondence.

Project files document Selz's professional work on specific art projects, panels, and symposiums. There is extensive documentation of Selz's work as project director of Christo's Running Fence, as well as other environmental art work projects by Christo, the Berkeley Art Project, Disney Art Project, "Funk Art" symposium, and the "Art and Politics in the 20th Century" symposium. Project files contain a wide variety of materials, such as correspondence, printed material, financial records, reports, photographs, and other documents. There are 2 tape reels, 1 VHS, and 1 sound cassette.

Membership and association records document Selz's involvement with or membership in various art councils, trustee boards, such as the College Art Association, Art in Chicago Advisory Committee, Bay Area Rapid Transit (B.A.R.T.) Art Council, and the San Francisco Crafts and Folk Art Museum Advisory Board, among others. Materials include meeting minutes, bulletins, correspondence, and memoranda.

Artists' Research Files consist of a wide variety of research materials Selz compiled about artists for lectures, writings, projects, exhibitions, etc. Files vary and may include original and photocopied correspondence, photographic material, resumes, printed and digital material, and writings. There is also 1 sound cassette. Files are found for Bedri Baykam, Max Beckmann, Fletcher Benton, Ciel Bergman, Barbara Chase-Riboud, Bruce Conner, Jean Dubuffet, Lyonel Feininger, Leon Golub, Dimitri Hadzi, Rico Lebrun, Harold Paris, Irving Petlin, among many others.

Exhibition files include catalogs, reviews, clippings, writings, correspondence, and other material documenting exhibitions organized by Selz. Limited materials are found for the MOMA Art Nouveau exhibition. More extensive documentation is found for Seven Decades of Modern Art, 1895-1965, The Joint Show (1967), The American Presidency in Political Cartoons (1976), American Modern Art Between the Two World Wars (1979), German Realism in the Twenties: Artist As Social Critic (1980), Twelve Artists from the German Democratic Republic (1989), a Richard Lindner Retrospective (1996), Spaces of Nature (1999), Color and Fire: Defining Moments in Studio Ceramics, 1950-2000 (2000), and a Nathan Oliviera Retrospective (2002), among others. Some of the materials are in digital format.

Personal business records are related to the Mark Rothko estate and Kate Rothko's legal case against Marlborough Gallery, Inc. Also included in this series are Peter Selz's school transcripts, bequests, royalty statements, house designs, and other material.

Printed materials include clippings, prints of articles written by Peter Selz, exhibition announcements and invitations, and photocopies of artwork images.

There are nine disbound scrapbooks dating from the 1940s up through 2012 containing clippings, exhibition announcements, and photographs of art events, Selz, and artists. This series also includes materials from the 2018 addition that may have previously been compiled in binders.
Arrangement:
This collection is arranged as 10 series. When possible the original order of Peter Selz was maintained. However, multiple accessions were merged and integrated.

Missing Title

Series 1: Correspondence, 1942-2013 (2.3 linear feet; Box 1-3, Box 37)

Series 2: Writings, 1942- circa 2014 (8.3 linear feet; Box 3-10, OV 32, Box 37, 0.035 GB; ER01, ER12)

Series 3: Professional Files, 1949-2012 (1 linear feet; Box 11, Box 37)

Series 4: Project Files, 1962-2015 (2.8 linear feet; Box 12-14, OV 33, Box 37)

Series 5: Membership and Association Records, 1958-2014 (1.1 linear feet; Box 14-15, Box 37)

Series 6: Artists' Research Files, 1955-2014 (7.9 linear feet; Box 15-22, OV 34-35, 0.520 GB; ER02-ER08)

Series 7: Exhibition Files, 1959-2014 (5.2 linear feet; Box 23-27, Box 38, 0.093 GB; ER09-ER11)

Series 8: Personal Business Records, 1929-2014 (1.2 linear feet; Box 28-29, OV 36, Box 38)

Series 9: Printed Material, 1957-2014 (0.3 linear feet; Box 29, Box 38)

Series 10: Scrapbooks, 1947-2018 (1.4 linear feet, Box 29-31, Box 38)
Biographical / Historical:
Peter Howard Selz (1919-2019) was a pioneering historian of modern art, professor, and writer who taught at the University of California, Berkeley, from 1965-1988 and founded and directed the Berkeley Art Museum from 1965-1973.

Selz was born in 1919 in Munich, Germany to Eugene Selz and Edith Drey Selz. In 1936, the family fled Nazi Germany and immigrated to the United States. Selz attended Columbia University from 1937 to 1938 and became a naturalized citizen in 1942. During World War II, Selz served in the U.S. Army in the Office of Strategic Services. He married writer Thalia Cheronis in 1948 but they later divorced in 1965; he married several times afterwards.

After the war, Selz attended and taught at the University of Chicago where he received a Ph. D. in German Expressionism. He spent a year in Paris, 1949-1950, at the Sorbonne and École du Louvre on a Fulbright grant. He received a second Fulbright grant in 1953 to study at the Royal Museums of Art and History in Belgium. From 1953-1955, Selz also taught at the Chicago Institute of Design.

In 1955 Peter Selz accepted a position to chair the art history department at Pomona College in Claremont and relocated to California for a few years. He also became director of the college's art gallery.

In 1958 Selz moved to New York City to become curator of painting and sculpture at the Museum of Modern Art and was there through the transformative mid-1960s. While at MOMA, he organized several significant exhibitions of modern art, including the 1960 Jean Tinguely "Homage to New York," a sculpture that destroyed itself (and started a fire) in the sculpture garden of the museum; New Images of Man (1959), the Art Nouveau show (1960), and the Art of Assemblage (1961). He also launched important retrospectives, including the first Rodin retrospective in the United States and a comprehensive exhibition of Alberto Giacometti's work in 1965.

In 1965, Peter Selz returned to California to become the founding director of the Berkeley Art Museum at the University of California, Berkeley, a position he held until 1973. He organized exhibitions of Funk, film, and ceramicists like Peter Voulkos and Robert Arneson. Peter Selz later became project director for Christo's "Running Fence", the 24.5-mile long fabric fence over the Marin County hills in 1976. He also served concurrently as a professor of art history at UC until retiring in 1988.

Peter Selz was a member of the College Art Association's board of directors for two terms, 1958-1964 and 1966-1971. Selz is a prolific writer, and the author or co-author of numerous books, exhibition catalogs, and articles. Notable books include German Expressionist Painting (1957), Art in a Turbulent Era (1965), Art in Our Times (1981), and Sam Francis (1975).

In 1988 Peter Selz was named emeritus professor at University of California, Berkeley. In 1993 he was on the acquisitions committee of the Museums of Fine Arts, San Francisco. In 2012, Selz curated The Painted Word exhibition. Selz died in 2019 in Albany, California.
Related Materials:
The Archives of American Art also holds oral history interviews of Peter Selz conducted by Paul J. Karlstrom on July 28, 1982, October 12, 1982, and November 3, 1999.
Provenance:
The Peter Howard Selz papers were donated to the Archives of American Art by Peter Selz in multiple installments from 1976 through 2014. Additional papers were donated in 2018 by Gabrielle Selz, Peter Selz's daughter.
Restrictions:
Use of original papers requires an appointment and is limited to the Washington, D.C. Research Center. Use of archival audiovisual recordings with no duplicate copies requires advance notice.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Occupation:
Authors -- California -- Berkeley  Search this
Art historians -- California -- Berkeley  Search this
Topic:
Realism  Search this
Political cartoons  Search this
Pop art  Search this
Environment (Art)  Search this
Painting, Abstract  Search this
Ceramics  Search this
Art -- Study and teaching -- California  Search this
Art -- Political aspects  Search this
Art, Modern -- 20th century -- Exhibitions  Search this
Art -- Germany  Search this
Genre/Form:
Photographs
Scrapbooks
Sound recordings
Video recordings
Citation:
Peter Howard Selz papers, 1929-2018, bulk 1950-2005. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.selzpete
See more items in:
Peter Howard Selz papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9ce9d9d14-7599-455d-828d-57077e76ef17
EDAN-URL:
ead_collection:sova-aaa-selzpete
Online Media:

Joseph B. Friedman Papers

Creator:
Friedman, Joseph Bernard, Dr., 1900-1982  Search this
Friedman, Betty  Search this
Flexible Straw Corporation.  Search this
Flex-Straw Co.  Search this
Former owner:
Friedman, Robert A.  Search this
Leeds, Pamela B.  Search this
Reiss, Linda A.  Search this
Rosen, Judith B.  Search this
Names:
Klein, Bert  Search this
Extent:
8 Cubic feet (17 boxes, 2 oversize folders)
Type:
Collection descriptions
Archival materials
Ledgers (account books)
Correspondence
Blueprints
Photographs
Videotapes
Personal papers
Date:
1915-2000
Summary:
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances.
Scope and Contents:
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances. Includes company ledgers, preliminary sketches, blueprints, correspondence, a video cassette, and photographs.
The Joseph B. Friedman Papers encompass the years 1915-2000, with the bulk of the material ranging between 1925 and 1965. This collection is a near complete source for the understanding inventive process of an American entrepreneur. In the case of the flexible straw, the evolution of the invention can be traced from early concept drawings through its manufacture and production, to the development of advertising and marketing materials. Records of necessary design modifications in the flexible straw and legal issues concerning Friedman's invention through its various stages are present here. In addition to providing a detailed linear account of the flexible straw, these papers reflect the varied interests and additional accomplishments of Friedman's invention career. The collection is arranged in three series to reflect the subjects of the material, namely personal papers, invention materials, and corporate records. Materials within each series are arranged by topic and type, and then chronologically.

Series 1: Personal Records (c.1920s-1940) contains family photographs, personal correspondence, education and employment records. Friedman's education records are in Subseries A, while the records of his careers in optometry, insurance and real estate are contained in Subseries B. Subseries C contains personal financial records, including bank statements and income tax returns. Correspondence, photographs, family history items and death certificate are located in Subseries D.

Series 2: Invention & Patent Materials (1915-1967) consists of invention records that include original concept drawings, legal records and patents, marketing correspondence, and the business records of Friedman's sole proprietorship invention business, the Commercial Research Company. It is important for researchers to note that information on the assignment of straw patents and their machinery, all associated legal records to those specific issues, as well as patent defense case research, and straw advertising and marketing after 1938 may be found in Series 3. Series 2 is divided into several subseries. Subseries A - I are patented inventions arranged chronologically by patent issue date, and include research and development, legal records and correspondence, and advertising and marketing materials. Subseries J - M contain unpatented inventions and business records, as well as multiple concept drawings and invention lists that refer to both patented and unpatented inventions. Researchers interested in the conceptual development of the straw should review the information contained not only in Subseries E: Drinking Tube and Subseries H: Flexible Straw, but also in Subseries L: Invention Lists & Drawings for straw ideas that were drawn on lists or sketches with other concepts. Additionally, researchers interested in the manufacturing device for the straw should review Subseries I: Apparatus & Method for Forming Corrugations in Tubing, as well as Subseries K: Unpatented Inventions, for the Flexible Straw & Method of Forming Same information.

Series 3: Flex-Straw Corporate Records (1938 - 1967) includes correspondence relating to the company and its formation, financial statements, tax returns, legal documents, patent assignments, royalty information, patent defense case research and records, and documents pertaining to the advertising and marketing of the flexible straw. Researchers should note that all conceptual and developmental details relating to the straw and its manufacture, as well as the original patents and their specifically associated legal correspondence can be found in Series 2. Series 3 is divided into several topically arranged subseries. Subseries A consists of the organizational materials for the company, including the minutes, by-laws and limited employee records. This subseries also contains two day books belonging to Joseph B. Friedman recording his appointments and personal notes from 1947 and 1950. Subseries B includes company related correspondence, organized by the correspondent. It begins with general correspondence, from 1939 - 1963, and continues with the letters of Bert Klein (1945 - 1950), David Light & Harry Zavin (1938 - 1962), and Betty Friedman (1940 - 1954). Much of the operational information on the company may be found in the letters Betty Friedman wrote and received from her brother. Subseries C holds the financial records of the company, including financial statements, ledgers, bank statements, check books, tax returns and royalty statements. Subseries D consists of legal records and correspondence, including such topics as changes in entity type, patent assignments, fair trade agreements and patent defense. Subseries E contains the advertising and marketing records of the company. This includes published material relating to the Flex-Straw specifically, as well as some advertising for flexible straws in general. Pencil concept drawings of Flex-Straw packaging and advertising art are drawn on the reverse of Pette calendar pages, and international advertising materials for the product are also present. Product testimonials, distributor bulletins, and corporate letterhead that traces the progression of company locations can also be found here.
Arrangement:
The collection is ivided into three series.

Series 1: Personal Records, circa 1920s-1940

Series 2: Invention and Patent Materials, 1915-1967

Series 3: Flex-Straw Corporate Records, 1938-1969
Biographical / Historical:
Joseph B. Friedman (1900 - 1982) was an independent American inventor with a broad range of interests and ideas. Born in Cleveland, Ohio on October 9, 1900, Joseph was a first generation American and the fifth of eight children for Jacob Friedman and Antoinette Grauer Friedman. By the age of fourteen, he had conceptualized his first invention, the "pencilite" lighted pencil, and was attempting to market his idea. Over the course of his inventing career, he would experiment with ideas ranging from writing implements to engine improvements, and household products to sound and optic experiments. He was issued nine U.S. patents and held patents in Great Britain, Australia and Canada. His first patent was issued for improvements to the fountain pen on April 18, 1922, (U.S. patent #1,412,930). This was also the first invention that he successfully sold, to Sheaffer Pen Company in the mid 1930s. In the 1920s, Friedman began his education in real estate and optometry. He would use both of these careers at different points in his life to supplement his income while improving his invention concepts. Although he was working as a realtor in San Francisco, California, the 1930s proved to be his most prolific patenting period, with six of his nine U.S. patents being issued then. One of these patents would prove to be his most successful invention - the flexible drinking straw.

While sitting in his younger brother Albert's fountain parlor, the Varsity Sweet Shop in San Francisco, Friedman observed his young daughter Judith at the counter, struggling to drink out of a straight straw. He took a paper straight straw, inserted a screw and using dental floss, he wrapped the paper into the screw threads, creating corrugations. After removing the screw, the altered paper straw would bend conveniently over the edge of the glass, allowing small children to better reach their beverages. U.S. patent #2,094,268 was issued for this new invention under the title Drinking Tube, on September 28, 1937. Friedman would later file and be issued two additional U.S. patents and three foreign patents in the 1950s relating to its formation and construction. Friedman attempted to sell his straw patent to several existing straw manufacturers beginning in 1937 without success, so after completing his straw machine, he began to produce the straw himself.

The Flexible Straw Corporation was incorporated on April 24, 1939 in California. However, World War II interrupted Friedman's efforts to construct his straw manufacturing machine. During the war, he managed the optometry practice of Arthur Euler, O.D., in Capwells' Department Store in Oakland, California, and continued to sell real estate and insurance to support his growing family. Joseph obtained financial backing for his flexible straw machine from two of his brothers-in-law, Harry Zavin and David Light, as well as from Bert Klein, a family associate. With their financial assistance, and the business advice of his sister Betty, Friedman completed the first flexible straw manufacturing machine in the late 1940s. Although his original concept had come from the observation of his daughter, the flexible straw was initially marketed to hospitals, with the first sale made in 1947.

Betty Friedman played a crucial role in the development of the Flexible Straw Corporation. While still living in Cleveland and working at the Tarbonis Company, she corresponded regularly with her brother and directed all of the sales and distribution of the straw. In 1950 Friedman moved his family and company to Santa Monica, California. Now doing business as the Flex-Straw Co., sales continued to increase and the marketing direction expanded to focus more strongly on the home and child markets. Betty moved west in 1954 to assume her formal leadership role in the corporation. Additional partners and investors were added over time, including Art Shapiro, who was initially solicited as a potential buyer of the patent. On June 20, 1969, the Flexible Straw Corporation sold its United States and foreign patents, United States and Canadian trademarks, and licensing agreements to the Maryland Cup Corporation. The Flexible Straw Corporation dissolved on August 19, 1969.

Dr. Joseph Bernard Friedman died on June 21, 1982. He was survived by his wife of over 50 years, Marjorie Lewis Friedman, his four children Judith, Linda, Pamela and Robert, and seven grandchildren
Separated Materials:
"Straw samples and an original dispensing device (ice cream disher) are located in the Division of Culture and the Arts (now Division of Cultural and Community Life).

A mandrel prototype from the original flexible straw manufacturing machine is held by the Division of Work and Industry."
Provenance:
Daughters Judith B. Rosen, Linda A. Reiss and Pamela B. Leeds, and son Robert A. Friedman donated this collection and its related artifacts to the Archives Center of the National Museum of American History on May 1, 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Inventors  Search this
Inventions -- 1920-2000 -- United States  Search this
Ice cream scoops  Search this
Ice cream industry  Search this
Household appliances  Search this
Fountain pens  Search this
Drinking straws  Search this
Paper products  Search this
Patents  Search this
Genre/Form:
Ledgers (account books)
Correspondence -- 20th century
Blueprints
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Videotapes
Personal papers -- 20th century
Citation:
Joseph B. Friedman Papers, 1915-2000, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0769
See more items in:
Joseph B. Friedman Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88bd71d1a-1ab1-408c-b95b-8c81544027a7
EDAN-URL:
ead_collection:sova-nmah-ac-0769
Online Media:

Michele M. Serros Papers

Creator:
Serros, Michele M.  Search this
Former owner:
Magana, Antonio  Search this
Extent:
4 Cubic feet (4 boxes, 3 map-folders)
4 Cubic feet (4 boxes, 3 map-folders)
Culture:
Latinos -- California  Search this
Type:
Collection descriptions
Archival materials
Business records
Creative writing
Essays
Letters (correspondence)
Newsletters
Notebooks
Notes
Posters
Syllabi
Television scripts
Writings
Place:
Ventura County (Calif.)
Date:
1968-2012
1968-2012
Summary:
Michele M. Serros was a Chicana writer who grew up in Oxnard, California. She is best known for Chicana Falsa: And Other Stories of Death, Identity, and Oxnard, Chicana, and How to be a Chicana Role Model. The papers cover her childhood, high school work, undergraduate courses, published works, and speaking and workshop engagements. The collection also includes photographs, drawings, and her high school yearbook.
Scope and Contents:
The Michelle M. Serros Papers include materials from her childhood, undergraduate education, and musical interests. The majority of the collection documents her work as a poet, speaker, and author. Some of the materials in Series 5 (Nope! Magazine) feature racially insensitive content.
Arrangement:
The collection is arranged into five series.

Series 1: Published Works, 1991-2012, undated Series 2: Writing Projects, 1987-2005, undated Series 3: Writing Programs, 1987-2009, undated Series 4: Undergraduate Materials, 1985-1995, undated Series 5: Ephemera, 1938-2015, undated
Provenance:
Collection donated to the Archives Center in 2019 by Antonio Magaña.
Restrictions:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Rights:
Collection is open for research.
Topic:
California literature  Search this
Chicanas  Search this
Fan mail  Search this
Hispanic American college students  Search this
Latinos in American society and culture  Search this
Poetry  Search this
Poets  Search this
Valentines  Search this
Women authors  Search this
Zines  Search this
Genre/Form:
Business records -- 1950-2000
creative writing
Essays
Letters (correspondence) -- 20th century.
Newsletters -- 1950-2000
Notebooks
Notes
Posters -- 1950-2000
Syllabi
Television scripts
Writings -- 20th century
Citation:
Michele M. Serros Papers, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1481
See more items in:
Michele M. Serros Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep844337082-8a71-4374-a114-6197bddee8b2
EDAN-URL:
ead_collection:sova-nmah-ac-1481

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