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Inventors Oral History Collection

Creator:
Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation.  Search this
Interviewer:
Bedi, Joyce  Search this
Daemmrich, Arthur  Search this
Oswald, Alison  Search this
Ott, Katherine  Search this
Interviewee:
Hamilton, Marilyn, 1949-  Search this
Hyatt, Gilbert P. , 1938-  Search this
Lindahl, Lisa  Search this
Miller, Hinda  Search this
Reid, Tahira N.  Search this
Smith, Polly Palmer  Search this
Extent:
855.63 Gigabytes (Interviews include .mp4, video/.mxf and .wav files. )
Type:
Collection descriptions
Archival materials
Gigabytes
Born digital
Oral history
Transcripts
Date:
2020-2021
Summary:
Born digital video oral history interviews and transcripts with inventors documenting a variety of subjects and disciplines.
Arrangement:
The collection is arranged into one series, alphabetical by last name of interviewee.
Related Materials:
Materials in the Archives Center

JogBra, Inc. Records (NMAH.AC.1315)

Disability Reference Collection (NMAH.AC.1319)

Folia Water Materials (NMAH.AC.1407)

Materials at the Smithsonian Institution Archives

Program/Project Records, 1994-2017 (SIA Acc. 19-100)

Interview with Theresa Dankovitch, inventor of the Folia water filter.

Interview with David Stone, inventor of Ferrock, a carbon-negative substitute for concrete. Also includes interviewee Richard Pablo.

Interview with Amy Prieto, inventor of a rechargeable battery.

Interview with John Warner, co-founder of the field of green chemistry.

Program/Project Records, 1989-2010 (SIA Acc. 12-582)

Interview with Remo Belli, jazz drummer who developed and marketed the first successful synthetic drumheads and founded the Remo company.

Interview with Arthur Ganson, inventor, kinetic sculptor and musician.

Audiovisual Records, 1995-2014 (SIA Acc. 16-092)

Interview with Gary Fisher, inventor of the modern mountain bike.

Lemelson Center, Program/Project Records, 2006-2015 (SIA Acc. 16-043)

Interview with Doreen Lorenzo, former president of Quirky.

Interview with Corinna E. Lathan, co-Founder of AnthroTronix, Inc., a biomedical research and development company with a focus on assistive technologies.
Restrictions:
Collection is open for research. Access and use of audiovisual materials available in the Archives Center reading room or by requesting copies of audiovisual materials at RightsReproductions@si.edu.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
African American engineers  Search this
Brassieres -- 20th century  Search this
Computer science  Search this
Disabilities  Search this
Double Dutch  Search this
Electrical engineering  Search this
Electrical engineers  Search this
Inventors  Search this
Inventions -- 20th century  Search this
Mechanical engineers  Search this
Mechanical engineering and engineers  Search this
Microprocessors  Search this
Running  Search this
Sports  Search this
Sports bra  Search this
Women inventors  Search this
wheelchairs  Search this
Inventors, Black  Search this
Genre/Form:
Born digital
Oral history -- 2010-2020
Transcripts
Citation:
Inventors Oral History Collection, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1504
See more items in:
Inventors Oral History Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep85c072cbb-cb11-493e-a0e6-184df5e09c2e
EDAN-URL:
ead_collection:sova-nmah-ac-1504

Breck Girls Collection

Creator:
Williams, Ralph William  Search this
Breck Company.  Search this
Dial Corporation.  Search this
American Cyanamid Company  Search this
Sheldon, Charles  Search this
Names:
Basinger, Kim  Search this
Gray, Erin  Search this
Hamill, Joan  Search this
Shields, Brooke  Search this
Tiegs, Cheryl  Search this
Extent:
6.5 Cubic feet (16 boxes, 188 pieces of original artwork)
Type:
Collection descriptions
Archival materials
Photographs
Pastels (visual works)
Advertisements
Business records
Date:
circa 1936-1995
Summary:
The collection documents the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood through correspondence, photographs, paintings, and print advertisements.
Scope and Contents:
188 pieces of original advertising art (mostly pastel drawings), and photographs, correspondence, and business records, documenting the development and evolution of the Breck Girls advertising campaign. Original advertising art includes portraits of famous models, such as Cheryl Tiegs, Brooke Shields, Kim Basinger, and Erin Gray. Artists represented include Charles Sheldon and Ralph William Williams. The 2006 addendum consists of approximately one sixth of one cubic foot of papers relating to Cynthia Brown's selection as a Breck Girl, 1988 and her induction into the Breck Hall of Fame.
Arrangement:
Collection divided into four series.

Series 1: Company history, 1946-1990

Series 2: Photographs, 1960-1995

Series 3: Print ads, 1946-1980

Series 4: Original artwork, 1936-1994
Biographical / Historical:
Dr. John Breck is credited with developing one of the first liquid shampoos in the United States, in Springfield Massachusetts in 1908; Breck is also credited with introducing the first ph-balanced shampoo, in 1930. During the early years of the business, distribution remained localized in New England, and the product was sold exclusively to beauty salons until 1946. Advertising for the brand began in 1932, but appeared only in trade publications, such as Modern Beauty Shop.

Edward Breck, son of the founder, assumed management of the company in 1936. Breck became acquainted with Charles Sheldon, an illustrator and portrait painter who is believed to have studied in Paris under Alphonse Mucha, an artist noted for his contributions to Art Nouveau style. Sheldon had achieved some measure of fame for his paintings of movie stars for the cover of Photoplay magazine in the 1920s, and had also done idealized pastel portraits for the cover of Parents magazine. He created his first pastel portraits for Breck in 1936, launching what would become one of America's longest running ad campaigns. When the company began national advertising (and mass distribution) in 1946, the campaign featured Sheldon's 1937 painting of seventeen-year old Roma Whitney, a spirited blonde. Ms. Whitney's profile was registered as Breck's trademark in 1951. When he retired in 1957, Sheldon had created 107 oil paintings and pastels for the company. Sheldon was known to favor ordinary women over professional models, and in the early years of the campaign, the Breck Girls were Breck family members, neighbors or residents of the community in which he worked; company lore holds that nineteen Breck Girls were employees of the advertising agency he founded in 1940. A Breck advertising manager later described Sheldon's illustrations as, "illusions, depicting the quality and beauty of true womanhood using real women as models." The paintings and pastels form a coherent, if derivative, body of work which celebrates an idealized vision of American girlhood and womanhood, an ideal in which fair skin, beauty and purity are co-equal.

Ralph William Williams was hired to continue the Breck Girls campaign after Sheldon's retirement. Between 1957 and his death in 1976, Williams modified the Breck Girl look somewhat through the use of brighter colors and a somewhat heightened sense of movement and individuality. The advertising manager during his tenure recalled that Aat first Williams continued in Sheldon' manner, but in later years, as women became more independent, he would take care to integrate each girl' particular personality; he studied each girl and learned her special qualities. During these years, Breck Girls were identified through the company's sponsorship of America's Junior Miss contests. Williams work includes pastels of celebrities Cybil Shepard (1968 Junior Miss from Tennessee), Cheryl Tiegs (1968), Jaclyn Smith (1971, 1973), Kim Basinger (1972, 1974) and Brooke Shields (1974) very early in their careers.

By the 1960s, at the height of its success, Breck held about a twenty percent share of the shampoo market and enjoyed a reputation for quality and elegance. Ownership of the company changed several times (American Cyanamid in 1963; Dial Corporation in 1990). The corresponding fluctuations in management of the company and in advertising expenditures tended to undermine the coherence of the national advertising campaign. In addition, despite William's modifications, the image had become dated. Attempts to update the image misfired, further limiting the brand's coherence and effectiveness. Finally, increased competition and an absence of brand loyalty among consumers through the 1970s and 1980s helped push Breck from its number one position into the bargain bin. The Breck Girl campaign was discontinued around 1978, although there have been at least two minor revivals, first in 1992 with the Breck Girls Hall of Fame, and again in 1995 when a search was begun to identify three new Breck Women. Scope and Content: The 188 pieces of original advertising art (62 oil paintings on board, 2 pencil sketches on paper, and 124 pastels on paper) and related photographs, correspondence and business files in this collection document the development and evolution of the Breck Girl, a highly successful and long-lived advertising campaign whose hallmark was its vision of idealized American womanhood. The collection is a perfect fit with other 20th century Archives Center collections documenting the efforts of American business to reach the female consumer market. The Estelle Ellis Collection (advertising and promotions for Seventeen, Charm, Glamour and House & Garden and many other clients) the Cover Girl Collection (make-up), the Maidenform Collection (brassieres), and the Tupperware Collections offer a prodigious body of evidence for understanding the role women were expected to play as consumers in the 20th century.

These advertising images also offer fertile ground for research into the evolution of popular images of American girlhood and womanhood. The research uses of the collection derive primarily from its value as an extensive visual catalog of the ideal types of American women and girls, arising and coalescing during a period in which 19th century ideals of womanhood were being revisited (the depression, the war years, the immediate post-war period) and continuing, with slight modifications and revisions, through several decades during which those historical ideals were being challenged and revised.
Related Materials:
Several items of packaging, 1930s-1980s are held in the former Division of Home and Community Life (now Division of Cultural and Community Life); an 18k gold Breck insignia pin is in the former.
Provenance:
The Dial Corporation through Jane Owens, Senior Vice President, Gift, June 1998.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Shampoos -- advertising  Search this
Hair -- Shampooing  Search this
advertising -- 20th century  Search this
Feminine beauty (Aesthetics)  Search this
Beauty contestants  Search this
Beauty culture  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 1950-2000
Pastels (visual works)
Advertisements -- 20th century
Business records -- 20th century
Citation:
Breck Girls Collection, ca. 1936-1995, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0651
See more items in:
Breck Girls Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8391c0d4c-0f44-4123-acb3-bd54f8a86aa3
EDAN-URL:
ead_collection:sova-nmah-ac-0651
Online Media:

Lisa Lindahl Papers

Donor:
Lindahl, Lisa  Search this
Names:
Bellisse  Search this
Bell, Lesli  Search this
Extent:
0.15 Cubic feet (1 box)
Type:
Collection descriptions
Archival materials
Articles
Dvds
Promotional literature
Newspaper clippings
Date:
2001-2005
Summary:
The collection documents the creation and marketing of the Compressure Comfort Bra, a bra designed to alleviate pain for women who have had breast cancer. The bra was developed in 2000 by Lisa Lindahl with physical therapist, Lesli Bell.
Scope and Contents:
The collection consists of newspaper and magazine articles, a DVD, and promotional and marketing materials relating to a compressure comfort bra Lindahl designed for use by patients with edema following breast cancer surgery.
Arrangement:
The collection is arranged into one series.
Biographical / Historical:
In 1977 Lisa Lindahl, with Hinda Miller and Polly Palmer Smith, created the first sportsbra, called the Jogbra. In 2000, Lindhal partnered with Lesli Bell, a physical therapist looking to create a garment for women suffering from edema following breast cancer surgery. The two developed the Compressure Comfort Bra and founded the company Bellisse to sell their product.
Materials in the Archives Center:
Maidenform Collection (AC0585)

Jogbra, Inc. Records (AC1315)

Division of Medicine and Science Disability Reference Collection (AC1319)
Provenance:
Donated to the Archives Center in 2015 by Lisa Lindahl.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Brassieres -- 20th century  Search this
Breast -- Cancer  Search this
Edema  Search this
Medical innovations  Search this
Sports bra  Search this
Women inventors  Search this
Genre/Form:
Articles -- 20th century
DVDs
Promotional literature
Newspaper clippings
Citation:
Lisa Lindahl Papers, 2001-2003, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1352
See more items in:
Lisa Lindahl Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84d0b8369-f6b2-4999-b8a9-5d3f14e98536
EDAN-URL:
ead_collection:sova-nmah-ac-1352

Brassiere [music]

Collection Creator:
Ellington, Duke, 1899-1974  Search this
Extent:
1 Item (mixed score(s) and/or part(s) (holograph), 32 cm.)
8 Items (manuscripts, 32 cm.)
5 Items (copy scores, 32 cm.)
Container:
Box 62 (Series 1), Folder 9
Type:
Archival materials
Copy scores
Holographs
Manuscripts
Music
Parts (musical)
Scope and Contents:
see also Rumpus In Richmond sa Subseries 1.3
14 parts
Brassiere is contained in one folder consisting of 14 parts in C Major concert -- in ink and pencil -- in unidentified hands (DE, Tizol, Whaley?).
Parts in 2 groupings -- (i) 5 reeds - Barney, Otto, Johnny, Ben, baritone; 1 trumpet - Rex; 2 trombones - Browne, Tricky; guitar. Parts for Barney and Rex appear to be incomplete. -- (ii) 1 reed - Sears; 2 trumpets - Baker, Cooty; 1 trombone - Tricky; bass. -- from the Duke Ellington Library.
Biographical / Historical:
There appears to be a number from the Duke Ellington Band Book on the parts: 40.
General:
Parts for In a mello tone appear on the verso of most of the parts in grouping i. Handwriting and other details have been reported based on the notes of David Berger, Andrew Homzy, Dr. Theodore Hudson, Walter van de Leur, and Dr. Mark Tucker.
Condition: fair, torn, tape.
Collection Restrictions:
Collection is open for research but the original and master audiovisual materials are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Copyright restrictions. Consult the Archives Center at archivescenter@si.edu or 202-633-3270.

Paul Ellington, executor, is represented by:

Richard J.J. Scarola, Scarola Ellis LLP, 888 Seventh Avenue, 45th Floor, New York, New York 10106. Telephone (212) 757-0007 x 235; Fax (212) 757-0469; email: rjjs@selaw.com; www.selaw.com; www.ourlawfirm.com.
Topic:
Music -- United States -- 20th century  Search this
Genre/Form:
Copy scores
Holographs
Manuscripts
Music
Parts (musical)
Collection Citation:
Duke Ellington Collection, Archives Center, National Museum of American History
See more items in:
Duke Ellington Collection
Duke Ellington Collection / Series 1: Music Manuscripts / 1.1: Music Manuscripts / 1.1.3: B Titles
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep83464fb3c-eb63-4151-8392-cb3a03c288a3
EDAN-URL:
ead_component:sova-nmah-ac-0301-ref38150

Rumpus in Richmond [music]

Composer:
Ellington, Duke, 1899-1974  Search this
Collection Creator:
Ellington, Duke, 1899-1974  Search this
Extent:
1 Item (copy score, 32 cm.)
Container:
Box 314, Folder 6
Type:
Archival materials
Copy scores
Music
Parts (musical)
Manuscripts
Scope and Contents:
see also Brassiere sa Harlem Air Shaft
1 part.
Rumpus in Richmond is contained in one folder consisting of 1 part in C Major concert -- in ink -- in unidentified hand (Sanders?).
Part for piano.
Biographical / Historical:
From the Presentation Album, vol. F.
General:
Handwriting and other details have been reported based on the notes of David Berger, Andrew Homzy, Dr. Theodore Hudson, Walter van de Leur, and Dr. Mark Tucker.
Collection Restrictions:
Collection is open for research but the original and master audiovisual materials are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Copyright restrictions. Consult the Archives Center at archivescenter@si.edu or 202-633-3270.

Paul Ellington, executor, is represented by:

Richard J.J. Scarola, Scarola Ellis LLP, 888 Seventh Avenue, 45th Floor, New York, New York 10106. Telephone (212) 757-0007 x 235; Fax (212) 757-0469; email: rjjs@selaw.com; www.selaw.com; www.ourlawfirm.com.
Topic:
Music -- United States -- 20th century  Search this
Genre/Form:
Copy scores
Music
Parts (musical)
Manuscripts -- Music -- 20th century
Collection Citation:
Duke Ellington Collection, Archives Center, National Museum of American History
See more items in:
Duke Ellington Collection
Duke Ellington Collection / Series 1: Music Manuscripts / 1.1: Music Manuscripts / 1.1.19: R
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep88191b1cf-80f3-4493-a7cb-cc6e02ab9738
EDAN-URL:
ead_component:sova-nmah-ac-0301-ref44520

In a mello tone [music]

Collection Creator:
Ellington, Duke, 1899-1974  Search this
Extent:
8 Items (manuscripts, 32 cm.)
Type:
Archival materials
Manuscripts
Music
Parts (musical)
Scope and Contents:
8 parts
In a mello tone is contained in one folder consisting of 8 parts in f minor concert -- in pencil -- in unidentified hand (Tizol?).
Parts for 5 reeds - Barney (?), Otto, Johnny, Ben, Carney; 1 trumpet - Rex (?); 2 trombones - Browne, Tricky. Parts for Barney and Rex appear to be incomplete. Parts noted on the verso of parts for Brassiere, grouping i. -- from the Duke Ellington Library.
Biographical / Historical:
There appears to be a number from the Duke Ellington Band Book on the parts: 39.
General:
Handwriting and other details have been reported based on the notes of David Berger, Andrew Homzy, Dr. Theodore Hudson, Walter van de Leur, and Dr. Mark Tucker.
Condition: torn, tape.
Other Title:
Mellotone.
In a mellow tone.
Collection Restrictions:
Collection is open for research but the original and master audiovisual materials are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.

Copyright restrictions. Consult the Archives Center at archivescenter@si.edu or 202-633-3270.

Paul Ellington, executor, is represented by:

Richard J.J. Scarola, Scarola Ellis LLP, 888 Seventh Avenue, 45th Floor, New York, New York 10106. Telephone (212) 757-0007 x 235; Fax (212) 757-0469; email: rjjs@selaw.com; www.selaw.com; www.ourlawfirm.com.
Topic:
Music -- United States -- 20th century  Search this
Genre/Form:
Manuscripts
Music
Parts (musical)
Collection Citation:
Duke Ellington Collection, Archives Center, National Museum of American History
See more items in:
Duke Ellington Collection
Duke Ellington Collection / Series 1: Music Manuscripts / 1.1: Music Manuscripts / 1.1.10: I / In A Mellow Tone
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep861264941-e504-4a81-80bf-ac001e3c4327
EDAN-URL:
ead_component:sova-nmah-ac-0301-ref53079

Drum

Maker:
Baga artist  Search this
Medium:
Wood, paint, hide
Dimensions:
H x W x D: 137.2 x 50.2 x 50.2 cm (54 x 19 3/4 x 19 3/4 in.)
Type:
Sculpture
Geography:
Coastal region, Guinea
Date:
Late 20th century
Topic:
male  Search this
Credit Line:
Gift of Warren M. Robbins
Object number:
82-9-4
Restrictions & Rights:
Usage conditions apply
See more items in:
National Museum of African Art Collection
Data Source:
National Museum of African Art
GUID:
http://n2t.net/ark:/65665/ys73523265e-e762-4178-9dc4-a79eec8bc265
EDAN-URL:
edanmdm:nmafa_82-9-4

Jogbra, Inc. Records

Donor:
Lindahl, Lisa  Search this
Miller, Hinda  Search this
Smith, Polly Palmer  Search this
Names:
Jogbra, Inc.  Search this
Extent:
16 Cubic feet (30 boxes)
Type:
Collection descriptions
Archival materials
Advertising
Articles
Business records
Photographs
Promotional literature
Scrapbooks
Slides (photographs)
Date:
1977-2008
Summary:
The collection documents the invention of the Jogbra and includes biographical materials, business records, photographs, promotional, marketing and advertising materials, correspondence and audiovisual materials.
Scope and Contents:
The collection documents the invention of the sports bra primarily through marketing and promotional materials. The collection also documents the Jogbra, Inc. company activities, and includes biographical materials, business records, promotional, marketing and advertising materials, photographs, patent records, and audiovisual materials.
Arrangement:
The collection is divided into six series.

Series 1: Biographical Materials, 1980-2006

Series 2: Business Records, 1979-1999

Subseries 2.1: JBI, Inc., 1979-1996

Subseries 2.2: Champion Jogbra, 1988-1999

Series 3: Photographs, 1978-2008

Series 4: Promotional and Marketing Materials, 1979-2000

Series 5: Patent Records, 1978-2003

Series 6: Audiovisual Materials, 1993
Biographical / Historical:
Lisa Lindahl was frustrated by the inadequacy of her everyday bra when she began jogging in the early 1970s. When her sister, Victoria Woodrow began jogging she met with the same issues and called Lisa to ask what she did about it. Commiserating over their problems, Victoria asked, "What do you do about all the breast movement? It's so uncomfortable." And Lisa said, "I don't know. It really is uncomfortable." Victoria said, "Why isn't there a jock strap for women?" Lisa laughed back and said, "Yeah, same idea, different part of the anatomy. Wouldn't that be great?" The sisters hung up laughing and Lisa sat down and opened up a spiral notebook to record her thoughts and design criteria for this "jock bra." "Here's a bra made just for jogging. What would it do?" And Lindahl wrote, "Okay, the straps would not fall off my shoulders and there wouldn't be any hardware to dig in and it would be comfortable and maybe even breathable, and it would stop my breasts from bouncing."

Lindahl engaged her childhood friend Polly Palmer Smith in her effort to solve the bra problem. They found no suitable products in retail stores, but were inspired by Lisa's husband, Al Lindahl, who took a jock strap and pulled it over his head and down over his chest and said, "Hey ladies, here's your jock bra." Lisa said, "I had to get into the act, so I jumped up and said, "Let me try it. Let me try." And I pulled his jock strap up and over my head and pulled the pouch over my breast and the waistband of the jockstrap went around my rib and I kind of jumped up on bed and I said, "Polly, Polly, look at this, look at this." They went to multiple stores and inquired but could not find a bra that fit their needs--a bra that kept the breasts pressed flat against the chest and eliminated motion. They also wanted something without seams and hooks, wire or other metal elements. Lindahl, along with Polly Palmer Smith, a childhood friend from New Jersey, sewed a pair of jockstraps together creating a few prototypes.

Smith introduced Lindahl to Hinda Schreiber, a fellow costume designer and classmate at New York University. Schreiber worked as an assistant to Smith at the Champlain Shakespeare Festival held at the University of Vermont in the summer of 1977. With interest in and enthusiasm for the idea of creating more jogbras, Schreiber joined Lindahl and Smith. They called their product the "jockbra" but later changed it to "Jogbra," figuring that the word "jock" might be a turn-off for some women. On November 20, 1979, US Patent 4,174,717 for an athletic brassiere was issued to the three co-inventors. Subsequent US patents include:

Eugenie Z. Lindahl, Hinda S. Schreiber, and Polly P. Smith, Des. 259,370 for a brassiere, 1981; and US 4,311,150 for an athletic brassiere, 1982.

Eugenie Z. Lindahl and Hinda Schreiber, Des. 260,445 for an athletic shirt, 1981 and Des. 301,518 for a brassiere, 1989.

LaJean Lawson and Hinda Miller, US 6,083,080 for a protective brassiere with local energy absorption, 2000.

Lesli R. Bell and Eugenie Z. Lindahl, US 6,860,789 for a compression garment, 2005.

Lindahl started the company Jogbra, Inc. in 1977 and then re-named it SLS, Inc. (for Smith, Lindahl, Schreiber) in early 1978. As President of the company, Lindahl issued equal shares to herself, Smith and Schreiber. The name changed again to Jogbra Inc., for a brief time, before finally becoming JBI, Inc. in the early 1980s. Marketing their new product (with start-up capital lent by Miller's father, Bruce L. Schreiber) was a challenge. According to Lindahl, buyers for sporting goods stores were "squeamish" about displaying bras, which did not look like lingerie, but an athletic garment. Stores that did feature the jogbra were pleased by how well it sold. Miller placed strong emphasis on the point of purchase advertising and packaging. The jogbra line of products expanded to include a women's and men's sport brief, the Thermobra and Thermobrief. Soon, a number of other manufacturers, including Vanity Fair, Olga, and Warner, were entering the sports bra market.

JBI, Inc. was bought by Playtex Apparel, Inc. in 1990 and Playtex Apparel sold it to the Sara Lee Corporation in 1991. Throughout these transitions, Schreiber served as began as Vice-President and, in 1983, became President of the then JBI, Inc. when Lindahl became CEO and Chair of their Advisory Board of Directors. Smith was never active in the company and had become a minority shareholder. When JBI, Inc. was sold to Playtex Apparel, Miller and Lindahl became co-presidents of the new Jogbra Division until Lindahl left the company in 1991. Miller (née Schreiber) continued to serve as president and became CEO of the Champion Jogbra Division of Sara Lee in 1994. Miller left the company in 1997 to pursue other interests.

Lisa Z. Lindahl (November 23, 1948-) was born Eugénie Louise Zobian in Montclair, New Jersey to Florence and Ernest Zobian. The Zobians had four children, Ernest Jr., Mark, Victoria, and Eugénie, known as "Lisa." Lindahl graduated from Vernon Court Junior College in Newport, Rhode Island (1968), the Katherine Gibbs Secretarial School (1969), and later graduated from the University of Vermont with a bachelor's degree in education [1977]. She received a master's degree in culture and spirituality from Holy Names University in California in 2007. In 1970, Lindahl married Alfred Lindahl and divorced in 1978. Lindahl was diagnosed with epilepsy at age four and would later serve as Senior Vice President of the Board of Directors of the Epilepsy Foundation from 1991 to 2000 where, as Chair of the Women and Epilepsy Task Force she brought legitimacy to the gender differences in epilepsy and epilepsy treatments. In 2001, Lindahl co-founded, with Dr. Lesli Bell, the Lightning2 Company (dba Bellisse) to design and market their patented Compressure Comfort Bra, a compression garment for women suffering from lymphedema. Lindahl is the author of two books: Beauty As Action, The Way of True Beauty and How Its Practice Can Change Our World (2017) and Unleash the Girls, The Untold Story of the Invention of the Sports Bra and How It Changed the World (And Me), (2019). She continues to write and pursue other artistic interests.

Hinda Schreiber Miller (April 18, 1950-) was born in Montreal, Quebec, Canada. She graduated from the Parsons School of Design (B.F.A., 1972) and from New York University (M.F.A., 1976). A costume designer by training, Miller taught costume design at the University of South Carolina. Miller later became a Vermont state senator (2002-2013) representing the Chittenden District which includes all of Chittenden County. Miller ran unsuccessfully for mayor of Burlington, Vermont in 2006. She is presently president of DeForest Concepts, a consulting firm specializing in small business and the promotion of women entrepreneurs. Miller is married to Dr. Joel Miller and has two children.

Polly Palmer Smith (November 10, 1949-) was raised in Montclair, New Jersey. She graduated from the Moore College of Art & Design with a (B.F.A., 1971) and New York University (M.F.A., 1975). She joined the Jim Henson Company in 1978 where she worked as a costume designer for twenty-five years. Smith worked on films such as the Dark Crystal, The Muppets Take Manhattan, and Labyrinth. Some of her television work includes Fraggle Rock and Muppet Treasure Island. Smith received Emmy nominations for her designs for The Jim Henson Hour (1988) and Muppets Tonight (1996) and she received seven Emmy awards for her designs on Sesame Street. Smith also co-designed costumes for the television series The StoryTeller (1986-1988) which won a British Academy of Film and Television Arts (BAFTA) award for Best Costumes in 1989.
Historical:
The introduction of the sports bra made greater sports participation possible for many American women. Many women were reluctant to engage in sports such as running, basketball, and tennis because of the embarrassment and discomfort associated with excessive breast motion. The passage of Title IX (1972) and James Fixx's popular 1977 book, The Complete Book of Running, contributed to the increased popularity of sports for women. This increase in women's sports exposed the inadequacies of conventional brassieres for athletic use: weight shifts from bouncing caused straps on ordinary brassieres to slip around or off the shoulder; excessive motion caused friction and chafed skin; and hooks or other metallic elements tended to poke into the skin; and excessive bouncing caused soreness.
Related Materials:
Materials in the Division of Cultural and Community Life

Prototypes and finished Jogbras and Olympic pins. See accession: 2013.0322.

Materials at Other Organizations

Vermont Historical Society

Champion jogbra [publicity folder], 1988-2004

Summary: This packet of information contains photocopies and reprints of articles and advertisements from various publications, and press releases, published or released between 1988-2004, about the creation and development of the women's sports bra, Jogbra, by its inventors Hinda Miller and Lisa Lindahl.

Original jogbra

The Metropolitan Museum of Art

Jogbra Brassiere, 1979. See Accession: 1980.51.
Separated Materials:
The Division of Culture and the Arts (now Division of Cultural and Community Life), National Museum of American History, holds JogBra-related artifacts. See accession 2013.0322.
Provenance:
The collection was donated by Hinda Miller in 2013.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.Collection is open for research.

Social Security numbers are present and numbers have been rendered unreadable and redacted. Researchers may use the photocopies in the collection. The remainder of the collection has no restrictions.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Brassieres -- 20th century  Search this
Sports for women  Search this
Sporting goods industry  Search this
Sporting goods  Search this
Women athletes  Search this
Women's history -- United States  Search this
Women inventors -- 20th century  Search this
Genre/Form:
Advertising -- 20th century
Articles -- 20th century
Business records -- 20th century
Photographs -- 20th century
Promotional literature
Scrapbooks -- 20th century
Slides (photographs) -- 20th century
Citation:
Jogbra, Inc. Records, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.1315
See more items in:
Jogbra, Inc. Records
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep877883596-1840-417e-8eaf-332853682b0e
EDAN-URL:
ead_collection:sova-nmah-ac-1315
Online Media:

Maidenform Collection

Creator:
Maidenform, Inc.  Search this
Photographer:
Avedon, Richard  Search this
Names:
Coleman, Beatrice  Search this
Coleman, Joseph  Search this
Inventor:
Rosenthal, Ida  Search this
Rosenthal, William  Search this
Extent:
35 Cubic feet (87 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Advertisements
Newsletters
Tear sheets
Photographs
Videotapes
Clippings
Business records
Date:
1922-1997
Scope and Contents:
Patent and trademark documents, advertisements, sales and marketing material, market research, photographs, packaging, company newsletters and magazines, and business records documenting the history of the Maidenform Company from 1922 to1997.
Arrangement:
Collection organized into eleven series.

Series 1, Company History, 1922-1990

Series 2, News Articles, 1941-1997

Series 3, Patents, Trademarks, and Registrations, 1871-1979

Series 4, Publications, 1931-1997

Series 5, Sales and Marketing Materials, 1929-1997

Series 6, Advertising, 1929-1997

Series 7, Photographs, 1927-1993

Series 8, Patterns, circa 1950s

Series 9, World War II Activities, 1941-1946

Series 10, Labor Relations, 1937-1990

Series 11, Miscellaneous Unprocessed Materials
Biographical / Historical:
The history of Maidenform, Incorporated began at Enid Frocks, a small dress shop in New York City owned and operated by Enid Bissett. Ida Rosenthal was a Russian Jewish immigrant and seamstress at Enid's shop. In 1922, Ida and Enid decided that the fit and appearance of their custom-made dresses would be enhanced if improvements were made to the bandeaux style bras then in vogue. They gathered the bandeaux in the middle in a design modification that provided more support in a manner they believed enhanced, rather than downplayed, a woman's natural figure. Ida's husband, William, added straps and further refined the style. The called their bras "Maidenform", in counterpoint to the "Boyish Form" brand then in vogue. Initially, the bras were given away with each dress they sold. As the bras gained popularity they began selling them, and eventually the bras became so popular they stopped making dresses altogether and shifted to full-scale brassiere manufacturing. The first Maidenform plant opened in Bayonne, N.J. in 1925. After World War II, the company began marketing heavily in Europe and Latin America. Eventually, Maidenform operated plants in West Virginia, Florida, Puerto Rico and the Dominican Republic.

Documentation for the development and manufacture of a "pigeon vest" is also included in the collection. The pigeon vest allowed troopers to carry homing pigeons with them as they parachuted behind enemy lines. During World War II, Maidenform manufactured these pigeon vests and silk parachutes for the war effort.

Maidenform advertising campaigns were enormously successful, and generated controversy as well as praise. The now famous "I Dreamed" campaign was launched in 1949; this campaign ran for 20 years, making it one of the longest running campaigns in the history of advertising. The advertisements featured models in everyday or fantastic situations, elaborately costumed but wearing only a Maidenform bra above the waist. This campaign was followed by the "Maidenform Woman" campaign which was credited with boosting sales by 200 percent in some stores. The "Dares to Dream" campaign played off the "I Dreamed" tagline in 1984, and in 1987, the "Celebrity" campaign began. The "Celebrity" ads were notable for the absence of women in lingerie; instead, well-known male actors discussed their feelings about women and lingerie in print and commercial advertisements. The tone of the advertising shifted in 1992 with a series of ads called "The Women's Advocacy" campaign.

Maidenform was family owned and operated until 1997. After the death of William Rosenthal in 1958, his wife, Ida, became the president of their company. In 1963, she suffered an incapacitating stroke. At this time, son-in-law Dr. Joseph Coleman became head of the company. Upon his death in 1968, his wife (the only surviving child of Ida and William) Beatrice Rosenthal Coleman, gained complete control over the business until her death in 1990.

The Ida and William Rosenthal Foundation, a philanthropic and charitable institution founded in 1953, is run by granddaughter Catherine Brawer.
Related Materials:
Materials at the National Museum of American History

The Division of Home and Community Life (now Division of Cultural and Community Life) holds Maidenform artifacts including brassieres, girdles, and "long-lines," and two of the costumes used in the "I Dreamed" campaign.

Other Resources

Undergarment ads in the United States, 1947-1970
Provenance:
The collection was donated by Maidenform, Incorporated in May 1997.
Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Advertising campaigns  Search this
Sex in advertising  Search this
advertising -- 20th century  Search this
Women in advertising  Search this
Brassieres -- 20th century  Search this
Parachutes -- 1940-1950  Search this
Symbolism in advertising  Search this
Homing pigeons -- 1940-1950  Search this
World War, 1939-1945  Search this
Genre/Form:
Advertisements
Newsletters -- 20th century
Tear sheets
Photographs -- 20th century
Videotapes
Clippings
Business records -- 20th century
Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0585
See more items in:
Maidenform Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep84cb6d644-c876-42a4-8825-697caee580c6
EDAN-URL:
ead_collection:sova-nmah-ac-0585
Online Media:

I dreamed / I took the bull / by the horns.../ in my / maidenform [sic] bra [color advertisement]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Extent:
1 Item (Ink on paper., 15.5" x 11.5".)
Type:
Archival materials
Advertisements
Photographs
Tear sheets
Date:
1962
Scope and Contents:
Woman wearing a brassiere in field, holding a bull by his horns; photographer unidentified.
Local Numbers:
AC0585-0000015.tif (AC Scan)
General:
In Box 73, Folder 3.
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Bulls  Search this
Women in advertising -- 1960-1970  Search this
Sex in advertising -- 1960-1970  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Genre/Form:
Advertisements -- 1960-1970
Photographs -- 1960-1970 -- Color -- Reproductions
Tear sheets -- 1960-1970
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep870493f7f-000c-4784-a3b6-b30d750cebcd
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1367

I dreamed I went shopping in my maidenform [sic] bra [color advertisement]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Extent:
1 Item (Ink on paper., 11" x 9".)
Type:
Archival materials
Photographs
Tear sheets
Date:
1949
Scope and Contents:
Woman wearing a brassiere in a store; photographer unidentified.
Local Numbers:
AC0585-0000015.tif (AC Scan)
General:
In Box 26, Folder I dreamed ads.
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Shopping. -- 1940-1950  Search this
Sex in advertising -- 1940-1950  Search this
Advertising campaigns  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Genre/Form:
Photographs -- 1940-1950 -- Color -- Reproductions
Tear sheets -- 1940-1950
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / "I Dreamed" Campaign
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep872a87e16-cb6b-4c04-ba92-2e8f1017bc8c
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1368

I dreamed I stopped them in their tracks / in my maidenform [sic] bra [color advertisement]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Extent:
1 Item (Ink on paper., 15.25" x 12".)
Type:
Archival materials
Tear sheets
Photographs
Proof sheets
Date:
1962
Scope and Contents:
Color advertisement based on a photograph of woman wearing a brassiere, standing in front of a "locomotive" backdrop; photographer unidentified.
Local Numbers:
AC0585-0000069(AC Scan)
General:
In Box 73, Folder: I dreamed.
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Dreams  Search this
Locomotives -- 19th century  Search this
Women in advertising -- 1960-1970  Search this
Advertising campaigns  Search this
Railroads  Search this
Railroads -- Trains  Search this
Sex in advertising  Search this
Brassieres -- 20th century  Search this
Genre/Form:
Tear sheets -- 1960-1970
Photographs -- 1960-1970 -- Color -- Reproductions
Proof sheets -- 1940-1990
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8d48a6c70-e113-4e99-b112-9525d7c10082
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1369

I dreamed I was made over / in my maidenform bra [black-and-white advertisement,] 1958

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Advertisements
Tear sheets
Photographs
Arrangement:
Maidenform Collection, 1922-1997, 0585, Box ?, Folder ?
Local Numbers:
01058525.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Dreams  Search this
Sex in advertising -- 1950-1960  Search this
Brassieres -- 20th century  Search this
Genre/Form:
Advertisements -- 1950-1960
Tear sheets -- 1940-1970
Photographs -- 1950-1960 -- Reproductions
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / "I Dreamed" Campaign
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c138a9f1-188d-4d19-8e8f-d1c69a2e6bbf
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1370

I dreamed / I was an Egyptian dreamboat in my / maidenform bra [black-and-white advertisement], 1955

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Advertisements
Scope and Contents:
Although the image is based on a photograph, it is not a reproduction of an original photograph.
Local Numbers:
01058523.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Women in advertising  Search this
Egyptian motifs  Search this
Sex in advertising -- 1950-1960  Search this
Dreams  Search this
Brassieres -- 20th century  Search this
Boats  Search this
Genre/Form:
Advertisements -- 1950-1960
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / "I Dreamed" Campaign
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a4974622-d434-4931-8922-c696e0fcb09f
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1371

I dreamed / I had the / world on a / string in my maidenform...bra... [etc.] [color advertisement]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Advertisements
Photographs
Tear sheets
Scope and Contents:
Text advertises all Maidenform products, not just brassieres.
Local Numbers:
01058522.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Women in advertising -- 1960-1970  Search this
Sex in advertising -- 1960-1970  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Brassieres -- 20th century  Search this
Genre/Form:
Advertisements -- 1960-1970
Photographs -- 1960-1970 -- Color -- Reproductions
Tear sheets -- 1960-1970
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8ad50511c-ed1a-4aa5-9cc5-2031414a163f
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1372

I dreamed I was a knockout / in my maidenform bra [color advertisement]

Advertiser:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Advertisements
Photographs
Tear sheets
Scope and Contents:
Woman wearing bra and boxing gloves in ring.
Local Numbers:
01058521.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Boxing  Search this
Women in advertising -- 1960-1970  Search this
Sex in advertising -- 1960-1970  Search this
Brassieres -- 20th century  Search this
Dreams  Search this
Genre/Form:
Advertisements -- 1960-1970
Photographs -- 1960-1970 -- Color -- Reproductions
Tear sheets -- 1960-1970
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Advertisements, "I Dreamed" campaign
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8eda38de1-814c-4581-b3d0-da2079c01f7a
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1373

Corbin Bernsen in Maidenform ad "Lingerie does a lot for a woman."

Collector:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Local Numbers:
01058518.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Brassieres -- 20th century  Search this
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 6: Advertising / 6.1: Advertisements / Celebrity Campaign
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c857dc4a-22bb-41d8-95e1-47974330548c
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1376

Page 2 from "Why Corsets and Brassieres are Essential" a report from the Corset & Brassiere Association of America; New York, New York

Collector:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Local Numbers:
01058517.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Brassieres -- 20th century  Search this
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 9: World War II Activities / 9.2: Government Relations / "Why Corsets and Brassieres Are Essential: A Report From the Corset and Brassiere Association of America"
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8eb9743a9-57f6-4c38-b241-d361fdc3221d
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1377

Why Corsets and Brassieres are Essential-- / A report from the Corset & Brassiere Association of America; New York, New York

Collector:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Reports
Local Numbers:
01058516.tif (AC Scan: cover)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Corsets  Search this
Brassieres -- 20th century  Search this
Genre/Form:
Reports
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 9: World War II Activities / 9.2: Government Relations / "Why Corsets and Brassieres Are Essential: A Report From the Corset and Brassiere Association of America"
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8a189ee57-a747-4216-bb46-d8f16abd571d
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1378

Maidenform Medley pre-packs display specifications and pricing information

Collector:
Maidenform, Inc.  Search this
Collection Creator:
Maidenform, Inc.  Search this
Type:
Archival materials
Local Numbers:
01058515.tif (AC Scan)
Collection Restrictions:
The collection is open for research use. Only reference copies of audiovisual materials may be used for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.

The donor has imposed restrictions on reproduction, broadcast or use of the collection for commercial purposes of any kind by third parties. Reproduction, broadcast or other use of the collection for commercial purposes of any kind by third parties is subject to prior written consent. These permissions will be required until July 2047. Please see the repository for further details.
Topic:
Brassieres -- 20th century  Search this
Collection Citation:
Maidenform Collection, Archives Center, National Museum of American History, Smithsonian Institution
See more items in:
Maidenform Collection
Maidenform Collection / Series 11: Miscellaneous (unprocessed materials) / Maidenform Medley the new Sweet'n lady bra
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8dee936c1-78c5-464c-b353-946c04b7913b
EDAN-URL:
ead_component:sova-nmah-ac-0585-ref1379

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