Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances.
Scope and Contents:
Papers relating to the development of the flexible drinking straw, Friedman's manufacturing company, and Friedman's other inventions, such as an ice cream scoop, fountain pens, and household appliances. Includes company ledgers, preliminary sketches, blueprints, correspondence, a video cassette, and photographs.
The Joseph B. Friedman Papers encompass the years 1915-2000, with the bulk of the material ranging between 1925 and 1965. This collection is a near complete source for the understanding inventive process of an American entrepreneur. In the case of the flexible straw, the evolution of the invention can be traced from early concept drawings through its manufacture and production, to the development of advertising and marketing materials. Records of necessary design modifications in the flexible straw and legal issues concerning Friedman's invention through its various stages are present here. In addition to providing a detailed linear account of the flexible straw, these papers reflect the varied interests and additional accomplishments of Friedman's invention career. The collection is arranged in three series to reflect the subjects of the material, namely personal papers, invention materials, and corporate records. Materials within each series are arranged by topic and type, and then chronologically.
Series 1: Personal Records (c.1920s-1940) contains family photographs, personal correspondence, education and employment records. Friedman's education records are in Subseries A, while the records of his careers in optometry, insurance and real estate are contained in Subseries B. Subseries C contains personal financial records, including bank statements and income tax returns. Correspondence, photographs, family history items and death certificate are located in Subseries D.
Series 2: Invention & Patent Materials (1915-1967) consists of invention records that include original concept drawings, legal records and patents, marketing correspondence, and the business records of Friedman's sole proprietorship invention business, the Commercial Research Company. It is important for researchers to note that information on the assignment of straw patents and their machinery, all associated legal records to those specific issues, as well as patent defense case research, and straw advertising and marketing after 1938 may be found in Series 3. Series 2 is divided into several subseries. Subseries A - I are patented inventions arranged chronologically by patent issue date, and include research and development, legal records and correspondence, and advertising and marketing materials. Subseries J - M contain unpatented inventions and business records, as well as multiple concept drawings and invention lists that refer to both patented and unpatented inventions. Researchers interested in the conceptual development of the straw should review the information contained not only in Subseries E: Drinking Tube and Subseries H: Flexible Straw, but also in Subseries L: Invention Lists & Drawings for straw ideas that were drawn on lists or sketches with other concepts. Additionally, researchers interested in the manufacturing device for the straw should review Subseries I: Apparatus & Method for Forming Corrugations in Tubing, as well as Subseries K: Unpatented Inventions, for the Flexible Straw & Method of Forming Same information.
Series 3: Flex-Straw Corporate Records (1938 - 1967) includes correspondence relating to the company and its formation, financial statements, tax returns, legal documents, patent assignments, royalty information, patent defense case research and records, and documents pertaining to the advertising and marketing of the flexible straw. Researchers should note that all conceptual and developmental details relating to the straw and its manufacture, as well as the original patents and their specifically associated legal correspondence can be found in Series 2. Series 3 is divided into several topically arranged subseries. Subseries A consists of the organizational materials for the company, including the minutes, by-laws and limited employee records. This subseries also contains two day books belonging to Joseph B. Friedman recording his appointments and personal notes from 1947 and 1950. Subseries B includes company related correspondence, organized by the correspondent. It begins with general correspondence, from 1939 - 1963, and continues with the letters of Bert Klein (1945 - 1950), David Light & Harry Zavin (1938 - 1962), and Betty Friedman (1940 - 1954). Much of the operational information on the company may be found in the letters Betty Friedman wrote and received from her brother. Subseries C holds the financial records of the company, including financial statements, ledgers, bank statements, check books, tax returns and royalty statements. Subseries D consists of legal records and correspondence, including such topics as changes in entity type, patent assignments, fair trade agreements and patent defense. Subseries E contains the advertising and marketing records of the company. This includes published material relating to the Flex-Straw specifically, as well as some advertising for flexible straws in general. Pencil concept drawings of Flex-Straw packaging and advertising art are drawn on the reverse of Pette calendar pages, and international advertising materials for the product are also present. Product testimonials, distributor bulletins, and corporate letterhead that traces the progression of company locations can also be found here.
Arrangement:
The collection is ivided into three series.
Series 1: Personal Records, circa 1920s-1940
Series 2: Invention and Patent Materials, 1915-1967
Series 3: Flex-Straw Corporate Records, 1938-1969
Biographical / Historical:
Joseph B. Friedman (1900 - 1982) was an independent American inventor with a broad range of interests and ideas. Born in Cleveland, Ohio on October 9, 1900, Joseph was a first generation American and the fifth of eight children for Jacob Friedman and Antoinette Grauer Friedman. By the age of fourteen, he had conceptualized his first invention, the "pencilite" lighted pencil, and was attempting to market his idea. Over the course of his inventing career, he would experiment with ideas ranging from writing implements to engine improvements, and household products to sound and optic experiments. He was issued nine U.S. patents and held patents in Great Britain, Australia and Canada. His first patent was issued for improvements to the fountain pen on April 18, 1922, (U.S. patent #1,412,930). This was also the first invention that he successfully sold, to Sheaffer Pen Company in the mid 1930s. In the 1920s, Friedman began his education in real estate and optometry. He would use both of these careers at different points in his life to supplement his income while improving his invention concepts. Although he was working as a realtor in San Francisco, California, the 1930s proved to be his most prolific patenting period, with six of his nine U.S. patents being issued then. One of these patents would prove to be his most successful invention - the flexible drinking straw.
While sitting in his younger brother Albert's fountain parlor, the Varsity Sweet Shop in San Francisco, Friedman observed his young daughter Judith at the counter, struggling to drink out of a straight straw. He took a paper straight straw, inserted a screw and using dental floss, he wrapped the paper into the screw threads, creating corrugations. After removing the screw, the altered paper straw would bend conveniently over the edge of the glass, allowing small children to better reach their beverages. U.S. patent #2,094,268 was issued for this new invention under the title Drinking Tube, on September 28, 1937. Friedman would later file and be issued two additional U.S. patents and three foreign patents in the 1950s relating to its formation and construction. Friedman attempted to sell his straw patent to several existing straw manufacturers beginning in 1937 without success, so after completing his straw machine, he began to produce the straw himself.
The Flexible Straw Corporation was incorporated on April 24, 1939 in California. However, World War II interrupted Friedman's efforts to construct his straw manufacturing machine. During the war, he managed the optometry practice of Arthur Euler, O.D., in Capwells' Department Store in Oakland, California, and continued to sell real estate and insurance to support his growing family. Joseph obtained financial backing for his flexible straw machine from two of his brothers-in-law, Harry Zavin and David Light, as well as from Bert Klein, a family associate. With their financial assistance, and the business advice of his sister Betty, Friedman completed the first flexible straw manufacturing machine in the late 1940s. Although his original concept had come from the observation of his daughter, the flexible straw was initially marketed to hospitals, with the first sale made in 1947.
Betty Friedman played a crucial role in the development of the Flexible Straw Corporation. While still living in Cleveland and working at the Tarbonis Company, she corresponded regularly with her brother and directed all of the sales and distribution of the straw. In 1950 Friedman moved his family and company to Santa Monica, California. Now doing business as the Flex-Straw Co., sales continued to increase and the marketing direction expanded to focus more strongly on the home and child markets. Betty moved west in 1954 to assume her formal leadership role in the corporation. Additional partners and investors were added over time, including Art Shapiro, who was initially solicited as a potential buyer of the patent. On June 20, 1969, the Flexible Straw Corporation sold its United States and foreign patents, United States and Canadian trademarks, and licensing agreements to the Maryland Cup Corporation. The Flexible Straw Corporation dissolved on August 19, 1969.
Dr. Joseph Bernard Friedman died on June 21, 1982. He was survived by his wife of over 50 years, Marjorie Lewis Friedman, his four children Judith, Linda, Pamela and Robert, and seven grandchildren
Separated Materials:
"Straw samples and an original dispensing device (ice cream disher) are located in the Division of Culture and the Arts (now Division of Cultural and Community Life).
A mandrel prototype from the original flexible straw manufacturing machine is held by the Division of Work and Industry."
Provenance:
Daughters Judith B. Rosen, Linda A. Reiss and Pamela B. Leeds, and son Robert A. Friedman donated this collection and its related artifacts to the Archives Center of the National Museum of American History on May 1, 2001.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection consists largely of print ads, signs, decals and other marketing and promotional materials. Virtually all of the print ads are for the U.S. audience. The period since World War II is more fully documented than the earlier period, although there are some advertisements from the 1930s and earlier. Most of the material documents Pepsi's U.S. advertising, although there are a number of signs and three-dimensional promotional items created for the international market. The international materials date primarily to the late 1960s and 1970s. The materials have been arranged in two series.
Series 1 contains print ads.
Series 2 contains three-dimensional marketing and promotional materials, such as signs, bottle carriers, and thermometers. Within each series, materials have been grouped by size, and there under chronologically (when dates are available).
Related Materials:
This collection complements the "Pepsi Generation" Oral History and Documentation Collection, #111, which includes 29 oral history interviews with people involved with the creation of Pepsi-Cola advertising, television advertisements and related materials.
Researchers interested in the advertising of Pepsi and other soft drinks and beverages should see the Pepsi Generation Oral History Collection (AC #111). The Warshaw Collection of Business Americana (AC #60) contains soft-drink advertising under the subject heading "Beverages." The N. W. Ayer Advertising Agency Collection (AC #59) is arranged by client name and includes beverage advertising for several clients, including Hires and Canada Dry.
Provenance:
Collection donated by Pepsi-Cola USA, May 4, 1984.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Original documents and papers generated by William J. Hammer and by various companies and individuals with whom he was associated. Includes material related to the research and inventions of Edison, Bell, Tesla, the Curies, etc.
Scope and Contents:
This collection includes original documents and papers generated by Hammer and by various companies and individuals and various secondary sources assembled by Hammer between 1874 and 1934. Hammer's lifelong association with the foremost scientists of his day -- Edison, Bell, Maxim, the Curies, the Wright brothers, and others - afforded him a unique opportunity to collect materials about the development of science along many lines.
This collection, which includes rare historical, scientific, and research materials, was donated by the International Business Machine Corporation to the Museum of History and Technology in 1962 and held by the Division of Electricity. In 1983 it was transferred to the -Archives Center. The collection was badly disorganized when received and contained many fragile documents in poor condition. The collection was organized and arranged as reflected in this register.
The collection documents in photographs, manuscripts, notes, books, pamphlets, and excerpts, the beginnings of electrical technology. In its present state, it comprises four series: Series 1 contains twenty-two boxes of the William J. Hammer Papers, containing both biographical and autobiographical material; Series 2 has twenty boxes of material on Edison; Series 3 consists of thirty-three boxes of reference material; and Series 4 holds twenty-one boxes of photographs and portraits. See the container list beginning on page 39 for more detailed information on the contents of the collection.
Most of the material in the collection is chronologically arranged. However, in some cases alphabetical arrangement has been employed, for example, in the arrangement of portraits of eminent men of electrical science (Series 4, Boxes 78-80, 100-101), and the arrangement of publications (by authors' last names).
Hammer did original laboratory work upon selenium, radium, cathode rays, x-rays, ultra-violet rays, phosphorescence, fluorescence, cold light, and wireless. These aspects of his career are reflected in many parts of the collection: in Series 1 there are articles, notes, diagrams, sketches, graphs,, and correspondence; in Series 3 articles, magazines, news clippings, and bound pamphlets. Tie contributed many technical writings, some of which are found in Series 1.
Papers detailing Hammer's aeronautical activities were transferred to the National Air and Space Museum. They consist of two scrapbooks and one cubic foot of aeronautical photographs of balloons, airplanes, and gliders and one-half cubic foot of correspondence. For further information contact the National Air and Space Museum Archives at (202) 357-3133.
Arrangement:
The collection is divided into four series.
Series 1: William J. Hammer Papers, 1851-1957
Series 2: Edisonia, 1847-1960
Series 3: Reference Materials, 1870-1989
Series 4: Photographs, 1880-1925
Biography of William J. Hammer:
William Joseph Hammer, assistant to Thomas Edison and a consulting electrical engineer, was born at Cressona, Schuylkill County, Pennsylvania, February 26, 1858, and died March 24, 1934. His parents were Martha Augusta Bech (1827-1861) and William Alexander Hammer (1827-1895). He attended private and public schools in Newark, New Jersey, and university and technical school lectures abroad.
On January 3, 1894, Hammer married Alice Maud White in Cleveland, Ohio. They had one daughter, Mabel (Mrs. Thomas Cleveland Asheton). Alice Hammer died in 1906.
In 1878 Hammer became an assistant to Edward Weston of the Weston Malleable Nickel Company. In December 1879 he began his duties as laboratory assistant to Thomas Edison at Menlo Park, New Jersey. He assisted in experiments on the telephone, phonograph, electric railway, ore separator, electric lighting, and other developing inventions. However, he worked primarily on the incandescent electric lamp and was put in charge of tests and records on that device. In 1880 he was appointed Chief Engineer of the Edison Lamp Works. In this first year, the plant under general manager Francis Upton, turned out 50,000 lamps. According to Edison, Hammer was "a pioneer of Incandescent Electric Lighting"! (Hammer's memoranda and notes, Series 2).
In 1881 Edison sent Hammer to London as Chief Engineer of the English Electric Light Co. In association with E. H. Johnson, general manager, Hammer constructed the Holborn Viaduct Central Electric Light Station in London. This plant included three, thirty-ton "Jumbo" steam-powered dynamos (generators), and operated 3,000 incandescent lamps. Holborn was the first central station ever constructed for incandescent electric lighting. Hammer began its operation on January 12, 1882, by lighting the Holborn Viaduct.
In 1882 Hammer also installed a large isolated lighting plant containing twelve Edison dynamos at the Crystal Palace Electric Exposition and the Edison Exhibit at the Paris Electrical Exposition.
At this time Hammer also designed and built the first electric sign. The sign spelled the name "Edison" in electric lights, and was operated by a hand controlled commutator and a large lever snap switch. It was erected over the organ in the Crystal Palace concert hall.
In 1883 Hammer became Chief Engineer for the German Edison Company (Deutsche Edison Gesellschaft), later known as Allegemeine Elektricitaets Gesellschaft. Hammer laid out and supervised the installations of all Edison plants in Germany. While in Berlin he invented the automatic motor-driven "flashing" electric lamp sign. The sign, which flashed "Edison" letter by letter and as a whole, was placed on the Edison Pavilion at the Berlin Health Exposition in 1883.
On his return to the United States in 1884, Hammer took charge of some of Edison's exhibits, including Edison's personal exhibit, at the International Electrical Exhibition held under the authority of the Franklin Institute in Philadelphia. There he built the first flashing "Column of Light." He also became confidential assistant to E. R. Johnson, president of the parent Edison Electric Light Company. Together with Johnson and Frank J. Sprague, he became an incorporator of the Sprague Electric Railway and Motor company. He also was elected a trustee and the company's first secretary.
Hammer installed an all-electric house at Newark, New Jersey in 1884 and he devised various electrical devices and contrivances for an unusual party for friends and colleagues. (See "Electrical Diablerie" beginning on page 6).
At the end of 1884 Hammer became chief inspector of central stations of the parent Edison Electric Light Company. For over two years he made financial, mechanical, and electrical reports on the various stations throughout the United States. During 1886-87 he was chief engineer and general manager of the Boston Edison Electric Illuminating Company. He also acted as contractor for the company. He laid $140,000 of underground tubing and installed Sprague Electric Motors.
In 1888, acting as an independent engineer, he was placed in charge of completing the 8,000 light plant of the Ponce de Leon Hotel in St.Augustine Florida. At the time this was the largest isolated incandescent lighting plant ever constructed. Also in 1888 Hammer was appointed consulting electrical engineer to the Cincinati Centennial Expostition, and as a contractor designed and installed over $40,000 worth of electrical effects.
Hammer was appointed Edison's personal representative remarked, "There are a lot of crowned heads in the Edison business. How many of them am I subservient to?" Mr. Edison answered "You take no instructions except from Thomas A. Edison." Hammer asked "What are your instructions?" Mr. Edison replied, 'Hammer, I haven't any. Go and make a success of it.' In Paris he set up and operated all of Edison's inventions, which embraced nineteen departments and covered 9,800 square feet of space. He also built a huge Edison lamp forty-five feet high employing 20,000 lamps. Edison remarked, 'He had entire charge of my exhibit at the Paris Exposition, which was very successful." This was the largest individual exhibit at the Exposition, costing $100,000. Mr. Edison replied, "I want you to go right out and have a card engraved William J. Hammer, Representative of Thomas A. Edison. You are the only representative I have here," and he complimented him on his work adding, "The French government will do something handsome for you for your work." Hammer replied that he would not raise his hand to get it and did not believe in giving such honors to people who seek them. Mr. Edison said, "You are wrong. You are a young man and such things are valuable. At any rate if there's anyone in this exhibition who deserves recognition, you do, and I'm going to see you get it' (Hammer's memoranda and notes, Series 2). Thirty-four years later, in 1925, through the personal influence of Edison, Hammer was made Chevalier of the Legion of Honor by the French government.
In 1890 Hammer returned to the United States and opened an office as a consulting electrical engineer. He was in private practice until 1925, making reports, conducting tests, and giving expert testimony in patent suits.
On January 31, 1890, Hammer formed the Franklin Experimental Club of Newark where boys could come and carry on experiments, build apparatus, and listen to lectures. Hammer equipped the laboratory at his own expense. One side was an electrical laboratory and the other a chemical laboratory. About forty-five boys joined. Each boy had a key to the club and a section of a bench with his own drawer for keeping notes, tools, and other equipment. In 1892 the structure was destroyed by fire from a saloon next door, ending Hammer's plans for a large and useful institution.
In 1896 Hammer was elected president of the National Conference of Standard Electrical Rules, which prepared and promulgated the "National Electric Code."
In 1902 in Paris, Hammer visited Pierre and Marie Curie, the discoverers of radium and polonium. They gave him nine tubes of radium and one of polonium to bring back to the United States. He also acquired some sulphide of zinc, with which he mixed radium carbonates, producing a beautifully luminous powder. This was the first radium-luminous material ever made. By mixing the powder with Damar varnish he produced the first radium-luminous paint. He was also the first person to make colored (and white) luminous materials. In 1907 he invented and patented a process for producing colored phosphorescent materials by combining phosphorescent and fluorescent substances.
Back in the United States in the fall of 1902 and into 1903, Hammer applied his radium-luminous materials to thirty different objects: luminous dials for clocks and watches, toys, artificial flowers, radium luminous gun sights, taps and pulls for lamp sockets, switches, keyholes, push buttons, telephone transmitters, poison bottle labels, a small plaster figure, push pins, and writing implements among others. He did not patent the invention due to the scarcity and high cost of radium, but later in an important suit involving foreign and American patents of radium-luminous materials, his testimony and that of other noted scientists and professionals of the day who had visited his home and laboratory proved that his work completely anticipated that of all inventors both in the United States and abroad. In 1902 he was one of the first persons to be burned with radium.
Hammer gave eighty-eight lectures on the Curies' work and on radium and radioactive substances. He wrote the first book published on radium, Radium and other Radioactive Substances, 1903. Hammer proposed and used radium for cancer and tumor treatment, successfully treating and curing a tumor on his own hand in July 1903. Tie also supplied several hospitals with radioactive water he had made and conducted extensive experiments with x-rays, cathode-rays, radium-rays, ultraviolet lights, phosphorescence, fluorescence, and cold-light. He was probably the first to suggest many wartime uses for radium-luminous materials, such as airplanes, instruments, markers, barbed-wire, and landing fields.
Hammer also did important work with selenium, a nonmetallic element that resembles sulphur and tellurium chemically. It is obtained chiefly as a by-product in copper refining, and occurs in allotropic forms. A grey stable form varies in electrical conductivity depending on the intensity of its illumination and is used in electronic devices. Hammer invented selenium cells and apparatus, and suggested industrial uses for selenium and other light-sensitive cells.
In 1886 Hammer devised a system for automatically controlling street and other lights by use of a selenium cell. In 1892 he designed a torpedo that could be steered by searchlight and selenium cell. In the early 1900s he suggested many other uses for "light" cells, including burglar alarms, dynamo control, buoy, railroad signaling, automatic gun firing, transmission of music, stethoscope recorder, automatic operating shutters, automatic boiler feed, snow recorder, and electric motor control.
At the St. Louis Exposition of 1904 Hammer was Chairman of the Jury for Telegraphy, Telephony, and Wireless. He was also a member of the "Departmental" Jury ("Applied Science: Electricity") and of the committee appointed to organize the International Electrical Congress at St. Louis in 1904.
In 1906 Hammer received the "Elliott Cresson" gold medal from the Franklin Institute for his "Historical Collection of Incandescent Electric Lamps," accumulated over thirty-four years. This collection received a special silver medal at the International Electrical Exposition at the Crystal Palace, London, England, in 1882, and "the Grand Prize" at the St. Louis Exposition of 1904.
During the First World war Hammer served as a major on the General Staff of the, Army War College, Washington, D.C., where he was attached to the Inventions Section of the War Plans Division and later to the operations Division at the war Department in charge of electrical and aeronautical war inventions. He did special work at the U.S. Patent office, marking and delaying patents that might be useful to the enemy and served on the Advisory Board of Experts attached to the Alien Property Commission. He was elected Historian general of the Military order of the World War (1926-1928) and was a member of the Society of American Military Engineers.
Hammer was an early aeronautics enthusiast and became the owner of one of the first airplanes sold in the United States to an individual. Even in his last few years of his life, Hammer's interest in airplanes did not wane. In 1931, by the permission of the Secretary of the -Navy, Hammer made a twelve-hour flight in the Los Angeles dirigible from the Lakehurst, New Jersey airdrome along the coast of the Atlantic Ocean to New York, flying over New York City at night.
Hammer served on numerous committees. In 1916 he was a member of a special committee, appointed by the Aeronautical Society of America. one of his responsibilities on this committee was to recommend methods for the formation of a reserve force of civilian aviators for the Army. At the start of World War I, Hammer was appointed chairman of a committee on camouflage by the Aeronautical Society. During the war, he flew airplanes and tested sound devices and was also among the first five selected out of thousands for the dissemination of propaganda into many countries. He also examined documents and papers captured from spies and prisoners of war to see if these material contained any technical matter of value to the U. S. Army.
Hammer traveled extensively as a delegate of the Military Order of World War I. For example, in 1922 he attended the aeronautical Congress and Flying Meet in Detroit, Michigan. In the same year he also attended Immigration Conferences of the National Civic Federation in New York.
Between 1922 and 1928 Hammer intensified his efforts in collecting and organizing autographed portraits of eminent scientific men, a project he had been working on for over forty-five years. Tie displayed many of these portraits with his Historical Collection of Incandescent Electrical Lamps in -his New York home. At this time he also prepared an elaborate bibliography on selenium and its industrial and scientific applications.
Major William Joseph Hammer, described by Edison as "my most valuable assistant at Menlo Park" died of pneumonia March 24, 1934.
'Electrical Diablerie':
"ELECTRICAL DIABLERIE"
N.Y. World, January 3, 1885 and Newark, N.J. Daily Advertiser and Journal, January 3, 1885
Some years ago, (1884) on New Year's eve, an entertainment was given at the home of Mr. William J. Hammer, in Newark, N.J., which, for the display of the powers of electricity has seldom, if ever, been equaled. Mr. Hammer, who has for years been associated with Mr. Edison, both in this country and in Europe, desiring to give his old classmates, the "Society of Seventy-Seven," a lively and interesting time, invited them to "an electrical dinner"at his home.
The invitations which were sent out were written upon Western Union telegram blanks with an Edison electric pen. When the guests arrived and entered the gate, the house appeared dark, but as they placed foot upon the lower step of the veranda a row of tiny electric lights over the door blazed out, and the number of the house appeared in bright relief. The next step taken rang the front door bell automatically, the third threw open the door, and at the same time made a connection which lit the gas in the hall by electricity.
Upon entering the house the visitor was invited to divest himself of his coat and hat, and by placing his foot upon an odd little foot-rest near the door, and pressing a pear-shaped pendant hanging from the wall by a silken cord, revolving brushes attached to an electric motor brushed the mud and snow from his shoes and polished them by electricity. As he was about to let go of the switch or button, a contact in it connected with a shocking coil, caused him to drop it like a hot potato. Up-stairs was a bedroom which would be a fortune to a lazy man; he had only to step on the door sill and the gas was instantly lighted. The ceiling was found to be covered with luminous stars, arranged to represent the principal constellations in the heavens-while comets, moons, etc., shone beautifully in the dark. By placing one's head on the pillow, the gas, fifteen feet away, would be extinguished and the phosphorescent stars on the ceiling would shine forth weirdly, and a phosphorescent moon rose from behind a cloud over the mantel and slowly describing a huge arch disappeared behind a bank of phosphorescent clouds on the other side of the room; by pressing the toe to the foot-board of the bed the gas could again be relit.
Pouring a teacup of water into the water clock on the mantel and setting the indicator would assure the awakening of the sleeper at whatever hour he might desire. There was also in the hall outside the room a large drum, which could be set to beat by electricity at the hour when the family wished to arise. The whole house was fitted throughout with electric bells, burglar alarms, fire alarms, telephones, electric cigar lighters, medical coils, phonographs, electric fans, thermostats, heat regulating devices, some seven musical instruments, operated by electricity, etc.
Upon the evening referred to nearly every. piece of furniture in the parlor was arranged to play its part. Sit on one chair and out went the gas, take another seat and it would light again; sitting on an ottoman produced a mysterious rapping under the floor; pressure on some chairs started off drums, triangles, tambourines, cymbals, chimes and other musical instruments; in fact, it seemed unsafe to sit down anywhere. The quests stood about in groups and whispered, each hoping to see his neighbor or a new comer caught napping.
One visitor (Brown) secured an apparently safe seat, and was telling a funny story--he had left electricity far behind--but just as he reached the climax, a pretty funnel-shaped Japanese affair like a big dunce cap, that seemed but a ceiling ornament which was held in place by an electromagnet, dropped from overhead and quietly covered him up, thus silently extinguishing the story and the story-teller.
A big easy chair placed invitingly between the folding doors joining the double, parlors sent the unwary sitter flying out of its recesses by the sudden deafening clamor of twenty-one electric bells hidden in the folds of the draperies hanging in the doorway. In a convenient position stood the silver lemonade pitcher and cup, the former was filled with the tempting beverage, but no matter how much a guest might desire to imbibe one touch convinced him that the pitcher and cup were so heavily charged with electricity as to render it impossible for him to pour out a drink or even to let go until the electricity was switched off from the hidden induction coil.
Some one proposed music, and half a selection had been enjoyed when something seemed to give way inside the piano, and suddenly there emanated from that bewitched instrument a conglomeration of sounds that drowned the voices of the singers, and the keys seemed to beat upon a horrible jangle of drums, gongs and various noise-producing implements which were fastened inside of and underneath the piano.
After the guest were treated to a beautiful display of electrical experiments, under the direction of Mr. Hammer, and Professor George C. Sonn, they were escorted to the dining-room, where an electrical dinner had been prepared and was presided over by 'Jupiter," who was in full dress, and sat at the head of the table, where by means of a small phonograph inside of his anatomy he shouted, "Welcome, society of Seventy-Seven and their friends to Jove's festive board." The menu was as follows: "Electric Toast," "Wizard Pie," "Sheol Pudding," "Magnetic Cake," "Telegraph Cake," "Telephone Pie," "Ohm-made Electric Current Pie," "Menlo Park Fruit," "Incandescent Lemonade," "'Electric Coffee" and "Cigars," etc., and music by Prof. Mephistopheles' Electric Orchestra.
About the table were pretty bouquets, and among the flowers shone tiny incandescent lamps, while near the center of the table was placed an electric fan which kept the air cool and pure, and at each end was a tiny Christmas tree lighted with small incandescent lamps, planted in a huge dish of assorted nuts and raisins. Each lamp had a dainty piece of ribbon attached to it upon which the initials of the Society and the date were printed, and each guest received a lamp to take away with him as a souvenir of the occasion. Plates of iced cakes made in the form of telephones, switches, bells, electric lamps, batteries, etc., stood on each side of the center piece.
Promptly at 12 o'clock, as the chimes of the distant churches came softly to the ears of the assembled quests, pandemonium seemed to change places with the modest dining-room. A cannon on the porch, just outside the door, and another inside the chimney, were unexpectedly discharged; and at this sudden roar, every man sprang back from the table; the lights disappeared; huge fire-gongs, under each chair beat a tattoo. The concussion produced by the cannon in the fireplace caused several bricks to come crashing down the chimney, and as the year of 1884 faded away, the table seemed bewitched. The "Sheol Pudding" blazed forth green and red flames illuminating the room, tiny tin boxes containing 'Greek" fire which had been placed over each window and door were electrically ignited by spirals of platinum iridium wire heated by a storage battery and blazed up suddenly; the "Telegraph Cake" clicked forth messages said to be press reports of the proceedings (it was also utilized to count the guests and click off the answers to various questions put to it); bells rang inside the pastry; incandescent lamps burned underneath the colored lemonade; the thunderbolt pudding discharged its long black bolts all over the room (long steel spiral springs covered with black cloth) and loud spirit rapping occurred under the table. The silver knives, forks and spoons were charged with electricity from a shocking coil and could not be touched, while the coffee and toast (made by electricity) were made rapidly absorbed; the "Magnetic Cake' disappeared; the "Wizard" and "Current Pies' vanished, and 'Jupiter" raising a glass to his lips began to imbibe.
The effect was astonishing! The gas instantly went out, a gigantic skeleton painted with luminous paint appeared and paraded about the room, while Jupiter's nose assumed the color of a genuine toper! His green eyes twinkled, the electric diamonds in his shirt front (tiny lamps) blazed forth and twinkled like stars, as he phonographically shouted "Happy New Year'. Happy New Year!" This "Master of Cererionies' now becoming more gentle, the guests turned their attention to the beautiful fruit piece, over four feet high, that stood in the center of the table. From the fruit hung tiny electric lamps, and the whole was surmounted by a bronze figure of Bartholdils "Statue of Liberty;" uplifted in "Miss Liberty's" right hand burned an Edison lamp no larger than a bean.
The dinner finished, and there was much that was good to eat, notwithstanding the "magical" dishes which they were first invited to partake of, speeches were delivered by Messrs. Hammer, Rutan, McDougall, 'Brown, Duneka, and Dawson, and an original poem was read by Mr. Van Wyck. Upon repairing to the parlors the guest saw Mr. Hammer's little sister, May, dressed in white and mounted upon a pedestal, representing the "Goddess of Electricity:" tiny electric lamps hung in her hair, and were also suspended as earrings, while she held a wand surmounted by a star, and containing a very small electric lamp.
Not the least interesting display of electricity took place in front of the house, where a fine display of bombs, rockets, Roman candles, Greek fire and other fireworks were set off by electricity, which was by the way, the first time this had been accomplished. The guests were requested to press button switches ranged along the front veranda railing thus causing electricity from a storage battery to heat to a red heat tiny platinum iridium spirals attached to each fuse of the various pieces of fireworks thus sending up rocket after rocket, as well as igniting the other pieces which had been placed in the roadway in front of the house.
An attempt was made to send up a large hot air balloon to which was attached a tiny storage battery and an incandescent signal lamp but a sudden gust of wind caused the ballon to take fire as it rose fr(xn the ground. This constituted the only experiment made during the evening which was not an unqualified success. The innumerable electrical devices shown during the progress of the dinner were all operated by Mr. Hammer, who controlled various switches fastened to the under side of the table and attached to a switchboard, which rested on his lap, while the two cannons were fired by lever switches on the floor, which he operated by the pressure of the foot. Electricity was supplied by primary and storage batteries placed under the table. After an exhibition of electrical apparatus and experiments with a large phonograph, the guests departed with a bewildered feeling that somehow they had been living half a century ahead of the new year."
Expositions and Exhibitions:
The many Expositions held at the end of the 19th and the beginning of the 20th centuries were important for the Edison Electric Company's future business. In particular the Paris Electrical Exposition, 1881, and the Crystal Palace Exposition in London in 1892 were introductions for the company's international business enterprises. Edison, therefore, sent his ablest men from the Menlo Park staff (Batchelor, Hammer, Jehl, Johnson) to Europe to oversee the installation and promotion of the company's exhibits.
THE INTERNATIONAL PARIS EXPOSITION OF 1881
The International Paris Electrical Exposition was held during the summer of 1881. Many of Edison's electric lighting systems, ranging from arc lights to incandescent devices, were exhibited. A model of the Edison central-station lighting system showed an arrangement of incandescent lights within a complete electrical distributing system, including novel appliances and controls of the Edison system. "The completeness of its conception made a profound impression on the foremost European electrical engineers of that era." (Josephson, Matthew. Edison, A Biography. p. 252). Edison also exhibited his first "Jumbon generator. It was "direct-connected" to its driving engine, another area in which Edison pioneered. Edison improved upon the original design of William Wallace's "Telemachon' - a generator coupled to a water-powered turbine. Wallace had earlier in the decade produced the first dynamo in America.
Charles Batchelor headed the Edison exhibits within Paris. Edison received many gold medals and diplomas and was awarded the ribbon of the Legion of Honor.
The William J. Hammer Collection contains various reports and catalogues exhibited at the International Exposition of Electricity. (Series 3, Box 44, Folders 1-4)
THE CRYSTAL PALACE EXHIBITION OF 1882
At the Crystal Palace Exhibition of 1882 in London, Edison displayed a great many of his inventions, including: the steam dynamo; specimens of street pipes and service boxes used in the Edison underground system of conductors, and the system of house conductors with devices for preventing abnormal increase of energy in house circuits; apparatus for measuring the resistance of his lamps, for measuring the energy consumed in lamps, and rheostats for restoring currents; also thermogalvano-meters, carbon rheostats, dynamometers, photometers, carbon regulators, Weber meters,, current regulators, and circuit breakers for controlling electric light circuits; the carbon relay, the pressure relay, and the expansion relay; the telegraph system in Morse characters; and the Roman character automatic telegraph.
Thomas Edison also exhibited the carbon telephone, the musical telephonograph, telephone repeater, and numerous apparatus for demonstrating the method of varying the resistance of a closed circuit by contact with carbon, illustrative of the experimental factors of the Edison carbon transmitter. Incandescent lamps, the process of the manufacture of lamps, and various designs of electric light chandeliers were also on display.
Hammer won the silver medal at the exposition for the first complete development of the incandescent electric lamp from its initial stages to date. At the exhibition the first hand-operated flashing electric lamp sign was displayed, which was invented and built by Hammer.
The collection contains photographs of the Edison dynamo, and the Edison Electric Lighting Plant of 1882 erected by Hammer. The official Catalogue of the International Electric and Gas Exhibition, and various articles from the Daily Telegraph, Daily Chronicle, and Daily News are also included within the collection (Series 4, Box 99 and Series 3, Box 42, Folder 1-2).
THE BERLIN EXPOSITION OF 1883.
The Berlin Exposition of 1883 had the first motored flashing electric sign designed, built and operated by Hammer. The electric sign spelled out the word "Edison" letter by letter and was used on the Edison pavilion in the Health Exposition. It has most features of today's flashing sign.
The collection contains two photographs of the first flashing sign (Series 4, Box 99).
THE FRANKLIN INSTITUTE INTERNATIONAL ELECTRICAL EXHIBITION OF 1884
The Franklin Institute International Electrical Exhibition was held in Philadelphia from September 2 to October 14, 1884. Many of Edison's companies had display booths at the exhibition. The Edison Electric Light Company showed in operation their system of house lighting as supplied from a central station. The Edison Company for Isolated Lighting exhibited their system of lighting factories, hotels, hospitals, and other places situated beyond the reach of a central lighting station. A full assortment of Edison lamps and dynamos also made up parts of other exhibits. Also displayed at the exhibition was the first flashing column of light, which Hammer designed and built.
Included within the collection are a variety of photographs of the exhibitions. Four pamphlets also are contained in the collection (Series 3, Box 1, Folder 3), (Series 4, Box 99).
THE EXPOSITION OF THE OHIO VALLEY AND THE CENTRAL STATES OF 1888
The Exposition of the Ohio Valley and Central States, in Cincinnati from July 4 to October 27, was in honor of the one hundredth anniversary of the settlement of Cincinnati. The exposition showed the progress and ramifications of the first hundred years of this settlement.
The space occupied by permanent buildings was greater than that covered by any building for exhibiting purposes on the Western continent. T',ie exposition developed the Electric Light Plant to make a special feature of electric lighting in the evening. Several companies used this opportunity to make exhibits of their apparatus and for their equipment to be used for illumination. The Edison Lamps were used for displays in showcases and pavilions of exhibitors of the Park Building.
The collection contains photographs of the halls of the exposition and a poster which is a souvenir of the electrical display of the exposition. An official Guide of the Centennial Exposition of the Ohio Valley and Central States is included within the collection. (Series 4, Box 99), (Series 3, Box 42, Folder 4).
THE SUMMER CARNIVAL AND ELECTRICAL EXHIBITION, ST. JOHN, NEW BRUNSWICK, 1889
The Summer Carnival and Electric Exhibition held at St. John, New Brunswick, Canada was to celebrate the opening of the Canadian Pacific Short Line to St. John and Portland. The Electrical Exhibition was the most popular of the displays present, containing the Monster Edison Lanm, the Mysterious Electric Fountain, and many other inventions.
The William J. Hammer Collection contains a poster that illustrates some of the leading exhibits at the Electrical Exhibition (Series 4, Box 99).
PARIS UNIVERSAL EXPOSITION OF 1889
The Universal Exposition of 1889 held in Paris was larger than all previous expositions held there. The famous Eiffel Tower was its principal attraction.
A large portion of the exhibit hall within the Palace of Mechanical Industries contained Thomas Edison's electrical inventions, including various electric lamps for use in houses. Variations of the telephone also were shown. During the Paris Exposition Europeans were exposed to the phonograph for the first time. Hammer represented Edison's interests at the Paris Exhibition.
The collection contains articles from New York World, New York Herald and Electrical World on Edison's exhibits at the Paris Exposition (Series 3, Box 44, folder 6). A scrapbook of photographs from the exhibition showing exhibit buildings and halls and loose photographs showing Edison's exhibits are included in the collection (Series 4, Box 98).
THE CRYSTAL PALACE EXHIBITION OF 1892
The Crystal Palace Exhibition of 1892 was held in London. Hammer displayed a great variety of products in the machine room of the Electrical Exhibition. Sockets for controlling individual incandescent lamps on alternating currents and the Ward Arc Lamp for use on incandescent circuits were just a few of the items displayed. Edison's companies displayed specimens of all types of incandescent electric lamps for public and private illumination. They also displayed primary batteries for use in telegraphy, telephony, household work, and engines.
The William, J. Hammer Collection contains a variety of photographs of the electrical exhibition. The Official Catalogue and Guide of the Electrical Exhibition is also contained within the collection (Series 4, Box 99), (Series 3, Folder 2, Box 42).
LOUISIANA PURCHASE EXPOSITION, 1904
The Louisiana Purchase Expostition of 1904, held in St. Louis, Missouri from April 30 to December 1, celebrated the centennial of the Louisiana Purchase. The nineteen million people who attended made it the largest exposition ever. The year 1904 marked the twenty-fifth anniversary of Edison's invention of the carbon filament lamp and central power station system.
F.J.V. Skiff, the exhibits classifier for the fair, developed a twofold classificatory arrangement. He organized exhibits in a sequential synopsis corresponding to the sixteen different departments of the exposition. The principal exhibition buildings were built in the shape of a fan. The departments of education, art, liberal arts, and applied sciences-including electricity - headed the classification, Skiff noted, because they "equip man for the battle and prepare him for the enjoyments of life.' Departments devoted to displays of raw materials such as agriculture, horticulture, !inning, forestry, fish and game came next. Anthropology, social economy, and physical culture concluded the classification.
The Hammer collection contains photographs of Hammer with other Chairmen of Domestic and Foreign Jurors of the Electricity Section of the International Jury of Awards of the Louisiana Exposition and Hammer as chairman of the jury on telegraphy, telephony, and wireless. (Series 4, Box 102). A pamphlet by the American Telephone and Telegraph Company on the exhibit of the Radiophone at the Department of Applied Science is also part of the collection (Series 3, Box 42, Folder 5).
THE PANAMA-PACIFIC EXPOSITION OF 1915
The Panama Pacific Exposition celebrated the opening of the Panama Canal and the four hundredth anniversary of the European discovery of the Pacific Ocean. It was held in San Francisco from February 20 to December 4, 1915. Approximately nineteen million people attended the exposition.
The eleven main buildings of the exposition were grouped around a central court of the Sun and Stars at the entrance of which was the famous Tower of Jewels. The main group of exhibits comprised the Palaces of Education, Liberal Arts, Manufactures, Varied Industries, Mines,
Transportation, Agriculture, Horticulture and all kinds of food products. During the exposition special days were set aside to honor industrialists Henry Ford and Thomas Edison. The Pacific Gas and Electric Company provided a large searchlight to flash out a Morse code greeting on the nighttime sky for their arrival.
The William J. Hammer Collection contains a pamphlet on the "Illumination of the Panama-Pacific International Exposition." The pamphlet describes the lighting of the exposition, and the use of arc lamps ' searchlights, incandescent electric lamps, and gas lamps (Series 4, Box 99), (Series 3, Box 43).
Provenance:
Collection donated by IBM, 1962.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Beatrice Medicine papers, 1913-2003 (bulk 1945-2003), document the professional life of Dr. Beatrice "Bea" Medicine (1923-2005), a member of the Standing Rock Sioux tribe, anthropologist, scholar, educator, and Native rights activist. The collection also contains material collected by or given to Medicine to further her research and activism interests. Medicine, whose Lakota name was Hinsha Waste Agli Win, or "Returns Victorious with a Red Horse Woman," focused her research on a variety of topics affecting the Native American community: 1) mental health, 2) women's issues, 3) bilingual education, 4) alcohol and drug use, 5) ethno-methodologies and research needs of Native Americans, and 6) Children and identity issues. The collection represents Medicine's work as an educator for universities and colleges in the United States and in Canada, for which she taught Native American Studies courses. Additionally, because of the large amount of research material and Medicine's correspondence with elected U.S. officials and Native American leaders, and records from Medicine's involvement in Native American organizations, the collection serves to represent issues affecting Native Americans during the second half of the 20th century, and reflects what Native American leaders and organizations did to navigate and mitigate those issues. Collection materials include correspondence; committee, conference, and teaching material; ephemera; manuscripts and poetry; maps; notes; periodicals; photographs; training material; and transcripts.
Scope and Contents:
The papers of Beatrice Medicine reflect Medicine's interests as an academic and an activist, and contain correspondence, committee, conference, and teaching material, ephemera, manuscripts and poetry, maps, notes, periodicals, photographs, and training material (see series scope notes for further details on contents). The majority of the material is printed matter that Medicine collected, with less of her own work included. Taken together, the collection reflects issues affecting Native Americans during the second half of the 20th century, as well as the network of Native American leaders and organizations that navigated these issues. Student papers, letters of recommendation, evaluations, and documents containing personally identifiable information are restricted.
Arrangement:
The collection is divided into 24 series:
Series 1: Native American Culture and History, 1954-1962, 1967-1975, 1978-1989, 1991-1997, 1999-2002
Series 2: Appropriations, Economics, and Labor, 1955, circa 1970-1980, 1988, 1993, circa 1995-2000
Series 3: Archaeology, 1935-1950, 1952-1973, 1987-1995
Series 4: Native American Artists, Authors, Crafts, Film, and Poets, 1951-1969, 1972-2002
Series 5: Census, Demographic, and Poll Data, 1974, 1984-1986
Series 6: Civil Rights, 1972, 1980, 1983-1997
Series 7: Committee Material: Correspondence, Meeting Minutes, and Memos, 1985-1995
Series 8: Conference Material, 1955-1962, 1965, 1968-1974, 1976-2002
Series 9: Correspondence, 1952, 1959, 1962, 1966-2000
Series 10: Education: Native American Institutions and Teaching Material, 1948-2002
Series 11: Ephemera: Campaign, Pow-Wow, and Other Event Buttons, and Calendars, 1973, 1976, circa 1980-2000
Series 12: Health: Alcohol and Drug Addiction and Recovery, Disabilities, Healthcare, Mental Health, Nutrition, and Wellness, 1955, 1965, 1969-1999, 2004
Series 13: Historic Preservation, 1942, 1956, 1960-1969, 1979, circa 1985-1998
Series 14: Invitations, 1966-1979, 1982, 1991-2002
Series 15: Linguistics: Native American Languages, 1961, 1963, 1975, 1978-1981, 1987-1995
Series 16: Manuscripts, 1964-2003
Series 17: Maps, 1982-1991
Series 18: Museum Material: Native American Museums, Exhibit Preparation, and the National Museum of the American Indian, 1949, 1962, circa 1976-1998
Series 19: Oversized Material, 1962, circa 1965-1996, 1999
Series 20: Published material: Journals, Magazines, Monographs, and Newsletters, 1914, 1932, 1944, 1946-1947, 1952-2003
Series 21: Reports, 1947-1949, 1956-1998
Series 22: Training Material, 1968, 1988-2000
Series 23: Women and Gender, 1962, 1965, circa 1970-1997
Series 24: Restricted Material, 1972, 1978, 1987-1999
Biographical / Historical:
A member of the Standing Rock Sioux tribe, Beatrice "Bea" Medicine—also known by her Lakota name Hinsha Waste Agli Win, or "Returns Victorious with a Red Horse Woman"—was born on the Standing Rock Indian Reservation in Wakpala, South Dakota on August 1, 1923.
As a young adult, she studied at the South Dakota State University on the Laverne Noyes Scholarship, where she attained her B.A. in Anthropology in 1945. Between 1945 and 1951, Medicine worked a variety of teaching positions, including for three American Indian institutions (see Chronology for Medicine's complete work history). In 1951, Medicine went back to school and worked as a research assistant until she earned her master's degree in Sociology and Anthropology from Michigan State University in 1954. For the remainder of her life, Medicine served as faculty, visiting professor, and scholar-in-residence at thirty-one universities and colleges in the United States and Canada, teaching cultural and educational anthropology courses, as well as Native American Studies. As an educator, Medicine carried out her research on a variety of issues affecting Native American and First Nation communities, including: 1) mental health issues, 2) women's issues—professionalization, sterilization, socialization, and aging, 3) bilingual education, 4) alcohol and drug use and abuse, 5) ethno-methodologies and research needs, and 6) socialization of children and identity needs. Medicine's research in American Indian women's and children's issues, as well as her research in gender identity among the LGBT community was among the first to document the narratives of the members of these groups.
In 1974, Medicine testified alongside her cousin, Vine Deloria, Jr., as an expert witness in the Wounded Knee trial (United States v. Banks and Means). Following this, Medicine returned to school to pursue her Ph.D. in Cultural Anthropology, which she completed in 1983 at the University of Wisconsin. With her experience as a researcher, educator, activist, and Lakota woman, medicine sought to create more opportunities for multicultural and bilingual education for minority students, especially those of Native American descent. Such education, she believed, provided students a means to preserve and legitimize their own cultural identity, debase negative stereotyes, and be recognized as individuals who are capable of academic and economic achievement.
Medicine was an active member of the American Anthropological Association (AAA) and pursued her educational agenda further through the establishment of the Committee of Anthropologists in Primarily Minority Institutions (CAPMI) (1987-1995), which brought anthropologists out of retirement to teach at minority institutions. (See Chronology for a complete list of organizations and committees in which Medicine was involved.) The program was short-lived but provided a space for minority students to confront a field that historically misrepresented them, reclaim their narratives and languages, and instigate positive change as potential future anthropologists.
Medicine officially retired on August 1, 1989, but continued to be active in AAA and was honored many times for her contributions to the field of anthropology. Some of her recognitions include the Distinguished Service Award from AAA (1991) and the Bronislaw Malinowski Award from the Society for Applied Anthropology (1996). One of Medicine's highest honors, however, was serving as the Sacred Pipe Woman at the 1977 Sun Dance. Medicine continued her research into retirement, and went on to publish her first book in 2001, Learning to Be an Anthropologist and Remaining "Native": Selected Writings. Medicine died in Bismarck, North Dakota on December 19, 2005. Medicine's final work, Drinking and Sobriety Among the Lakota Sioux was published posthumously in 2006. In honor of her life's work and dedication to education, the Society for Applied Anthropology (SfAA) created the Bea Medicine Award, a scholarship travel grant for students to attend the Annual Meeting of the SfAA.
Chronology: Beatrice Medicine
1923 August 1 -- Beatrice Medicine (also known by her Lakota name, Hinsha Waste Agli Win, or "Returns Victorious with a Red Horse Woman") is born on the Standing Rock Indian Reservation in Wakpala, South Dakota.
1941-1945 -- Receives scholarship: Laverne Noyes Scholarship, South Dakota State University
1945 -- Receives Bachelor of Arts, Anthropology, South Dakota State University.
1945-1946 -- Teacher, Home Economics, Haskell Indian Institute (B.I.A.)
1947-1948 -- Health Education Lecturer, Michigan Tuberculosis Association
1948-1949 -- Teacher, Santo Domingo Pueblo, United Pueblos Agency, Albuquerque, New Mexico
1949-1950 -- Teacher, Navajo Adult Beginner's Program, Albuquerque Indian School
1950-1951 -- Teacher, Home Economics, Flandreau Indian School
1950-1954 -- Fellowship: Illinois Federation of Women's Clubs Fellowships
1951-1954 -- Research Assistant, Sociology and Anthropology, Michigan State University
1953-1954 -- Fellowship: John Hay Whitney Foundation Fellowship
1954 -- Receives Master of Arts, Sociology and Anthropology, Michigan State University. Fellowship: American Council of Learned Societies Fellowship
1954- -- Charter Member, American Indian Women's Service League
1955-1958 -- Teaching and Research Assistant, University of Washington
1956 -- Honor: Outstanding Alumna, South Dakota State University
1960 -- Mentioned as "Who's Who Among American Indians"
circa 1960 -- Alpha Kappa Delta, Sociology Hononary Phi Upsilon Omicron, Home Economic Honorary
1960-1963 -- Lecturer, Anthropology, University of British Columbia
1960-1964 -- Board of Directors, Native Urban Indian Centers in Vancouver, British Columbia and Calgary, Alberta
1963-1964 -- Lecturer/Sociology and Teacher/Counselor, Mount Royal College, Indian Affairs Branch Receives grant: American Council of Learned Societies Research Grant
1965 -- Lecturer, Social Science, Michigan State University
1966 -- Psychiatric Social Worker, Provincial Guidance Centre, Calgary, Alberta, Canada
1966-1967 -- Receives grant: Career Development Grant, National Institute of Mental Health
1966- -- Member, National Congress of American Indians (Education Issues)
1967 -- Receives grant: Ethnological Research Grant, National Museum of Canada
1967-1968 -- Lecturer, Sociology and Anthropology, University of Montana
1968 -- Teacher, "Cultural Enrichment Program," Standing Rock Indian Reservation, South Dakota Cited in "The Role of Racial Minorities in the United States," Seattle, Washington
1968 March -- Speaker: "The Pow-Wow as a Social Factor in the Northern Plains Ceremonialism," Montana Academy of Sciences
1968 May -- Speaker: "Patterns and Periphery of Plains Indian Pow-Wows," Central States Anthropological Society
1968 June -- Speaker: "Magic Among the Stoney Indians," Canadian Sociology and Anthropological Association, Calgary, Alberta
1968 August -- Speaker: "Magic Among the Stoney Indians," International Congress of Americanists, Stuttgart, German Speaker: "The Dynamics of a Dakota Indian Giveaway," International Congress of Americanists, Stuttgart, German
1968-1969 -- Director, American Indian Research, Oral History Project and Assistant Professor of Anthropology, University of South Dakota
1968-1970 -- Consultant, Text Book Evaluation Committee, American Indians United
1969 -- Assistant Professor, Teacher Corps, University of Nebraska
1969 September -- Speaker: "The Red Man Yesterday," Governor's Interstate Indian Council, Wichita, Kansas
1969 December -- Speaker: "The Native American in Modern Society," Northwestern State College
1969-1970 -- Assistant Professor, San Francisco State University Speaker: "The Indian in Institutions of Higher Learning," Annual Conference, National Indian Education Association
1969-1975 -- Member, Editorial Board, American Indian Historical Society
1970 -- Mentioned for second time as "Who's Who Among American Indians" Steering Committee Member, Indian Ecumenical Convocation of North America Member, Planning Committee Indian Alcoholism and Drug Use
1970 August -- Speaker: "The Role of the White Indian Expert," 2nd Annual Conference, National Indian Education Association
1970 October -- Speaker: "The Ethnographic Study of Indian Women," Annual Convention, American Ethnohistorical Soceity
1970 November -- Speaker: "The Anthropologists as the Indian's Image Maker," Annual Meeting, American Anthropological Association Speaker: "The Anthropologist and Ethnic Studies Programs," Annual Meeting, American Anthropological Association
1970-1971 -- Associate Professor, Anthropology, San Francisco State University Member, Mayor's Committee on the Status of Women, San Francisco, California
1971 -- Member, Native American Scholars Board, Steering and Selection, American Indian Historical Society
1971 May -- Speaker: "Ethnic Studies and Native Americans," National Education Association
1971-1973 -- Pre-Doctoral Lecturer, Anthropology, University of Washington Consultant, American Indian Heritage Program
1972 -- Honored in "Potlatch" ceremony by Makah Tribal people at the National Indian Education Conference for contributions to Indian education Receives grant: American Council of Learned Societies Travel Grant, Americanist Annual Meeting, Rome, Italy Curriculum Advisor, Lakota Higher Education Center, Prine Ridge, South Dakota
1972 March -- Speaker: "Warrior Women Societies," Northwest Anthropological Conference
1972 April -- Chairperson and Speaker: "Racism and Ethnic Relations," Society for Applied Anthropology
1972 June -- Chairperson, Native American Studies Symposium, International Congress of Americanists, Mexico
1972 August -- Speaker: "Warrior Women of the Plains," International Congress of Americanists, Rome, Italy
1972 November -- Speaker: "Native Americans in the Modern World," Southwest Minnesota State College
1973 -- Expert Witness, Yvonne Wanro Trial, Spokane, Washington Member, Organization of American States, First Congress of Indigenous Women, Chiapas, Mexico Speaker: "Self-Direction in Sioux Education," American Anthropological Association Speaker: "North American Native Women: The Aspirations and Their Associations," presented as a Delegate to the Inter-American Commission on Indigenous Women, Chiapas, Mexico
1973-1974 -- Visiting Professor, Anthropology, Native American Studies Program, Dartmouth College
1973-1976 -- Member, Committee on Minorities in Anthropology, American Anthropological Association
1973- -- Consultant, Human Services Department, Sinte Gleska Community College
1974 -- Expert Witness, Wounded Knee Trial, Lincoln, Nebraska Speaker: "Indian Women's Roles: Traditional and Contemporary," Annual Meeting, American Anthropological Association
1974-1975 -- Visiting Professor, Anthropology, Colorado College
1975-1976 -- Visiting Associate Professor, Anthropology, Stanford University
1975-1977 -- Member, Steering Committee, Council of Anthropology and Education, American Anthropological Association
1976 -- Visiting Professor, Educational Anthropology, University of New Brunswick Expert Witness, Topsky Eagle Feathers Trial, Pocatello, Idaho Panelist, White House Conference on Ethnic Studies, Washington, D.C.
1977 -- Expert Witness, Greybull Grandchildren Custody Case, Portland, Oregon American Indian representative to the World Conference on Indigenous People, Geneva, Switzerland Honor: Outstanding Alumna, South Dakota State University
1977 August 18 -- Medicine serves as Sacred Pipe Woman at the Sun Dance, Green Grass, South Dakota
1977-1980 -- Education Consultant, National Congress of American Indians, Washington, D.C.
1978 -- Cited in the Directory of Significant 20th Century American Minority Women, Gaylord Professional Publications Biographical Sketch in "Moving Forward" of the Bookmark Reading Program, Third Edition
1978 August -- Speaker: "Issues in the Professionalization of Native American Women," Annual Meeting, American Psychological Association
1978-1982 -- Advanced Opportunity Fellow, Department of Anthropology, University of Wisconsin-Madison
1979 -- Visiting Professor, Department of Education Policy Sciences, University of Wisconsin-Madison
1979 August -- Honorary Doctorate of Human Letters, Northern Michigan University Speaker: "The Dakota Indian Memorial Feast: Reservation and Urban Manifestations," International Congress of Americanists, Lima, Peru
1980 -- Member, Nominations Committee, American Anthropological Association Biographical Sketch in "Native American Indian Personalities, Historical and Contemporary," Dansville, New York: The Instructor Publications, Inc.
1981 -- Visiting Professor, Graduate School of Public Affairs, University of Washington-Seattle Speaker: "Linguistically Marginated: The Transformation of Dominated Speech Varieties," American Anthropological Association
1982 -- School of Social and Behavioral Science Academic Planning, California State University Speaker: "Policy Decisions: Federal Regulations and American Indian Identity Issues," Annual Meeting, American Anthropological Association
1982-1983 -- Anthropology Department Curriculum Committee, California State University
1982-1985 -- Associate Professor of Anthropology, Coordinator, Interdisciplinary Program in American Indian Studies, California State University Coordinator, Interdisciplinary Program in American Studies Program, California State University
1982- -- President, Assembly of California Indian Women
1983 -- Receives Ph.D., Cultural Anthropology, University of Wisconsin Expert Witness, Fortunate Eagle Trial, Reno, Nevada Award: Outstanding Woman of Color, National Institute of Women of Color, Washingtonton, D.C. (for anthropological contributions) Award: Outstanding Minority Researcher, American Educational Research Association Publishes book with Patricia Albers: The Hidden Half: Indian Women of the Northern Plains Honor: Significant Academic Book (The Hidden Half), Choice, Association of Colleges and Research Libraries, American Library Association
1983-1984 -- Student Affirmative Action Coordinating Council, California State University
1983-1986 -- Member, Executive Board, Southwest Anthropological Association Member, Governing Board, Common Cause
1984 -- Member, Advisory Board of National Research for Handicapped Native Americans, North Arizona University Scholarly Publications Award Selection Committee, California State University Award: Faculty Award for Meritorious Service, California State University Speaker: Field Work Methods: "Ties That Bond," Committee on the Status of Women in Anthropology," Annual Meeting, American Anthropological Association Speaker: "Career Patterns of American Indian Women," Council of Education and Anthropology, Annual Meeting, American Anthropological Association
1984 November -- Faculty Award for Meritorious Service, California State University
1984-1985 -- Participant, Chancellor's Office Grant to "Cross-Cultural Perspectives in the Social Sciences," California State University
1985 November -- Speaker: Conference on "The Native American: His Arts, His Culture, and His History," West Virginia State College
1985-1986 -- Board of Directors, Naechi Institute on Alcohol and Drug Education
1985-1988 -- Professor, Department of Anthropology and Director, Native Centre, University of Calgary
1985-1989 -- Member, Malinowski Awards Committee, Society for Applied Anthropology
1987 -- Honor: Outstanding Minority Professorship Martin Luther King and Rosa Parks Visiting Professor, University of Michigan
1987-1995 -- Member, Committee of Anthropologists in Primarily Minority Institutions, American Anthropological Association
1988 August 1 -- Medicine officially retires.
1989 -- Volunteer (Committee of Anthropologists in Primarily Minority Institutions, American Anthropological Association), Standing Rock College Honor (twice): Outstanding Minority Professorship Martin Luther King and Rosa Parks Visiting Professor, Wayne State University.
1990 -- Honor: "Outstanding Contributions for the promotion of sex equity in Education," Illinois State Board of Education Honor: Outstanding Lakota Woman, Standing Rock College
1991 -- Honor: Distinguished Service Award, American Anthropological Association. Medicine was the first American Indian to receive this award.
1991 -- Visiting Professor, Saskatchewan Indian Federal College Visiting Professor, Colorado College Visiting Professor, Anthropology, Humboldt State University
1992 -- Visiting Distinguished Professor, Women's Studies, University of Toronto
1993 -- Visiting Professor, Rural Sociology, South Dakota State University Award: Distinguished Native American Alumna Award, South Dakota State University
1993-1994 December -- Research Co-ordinator, Women's Perspectives, Royal Commission on Aboriginal Peoples
1994- -- Adjunct Professor, University of Alberta
1995 -- Scholar in Residence, Minnesota Historical Society, St. Paul Visiting Scholar, Museum of Anthropology, University of British Columbia Award: Ohana Award, Multi-Cultural Counseling Excellence, American Association of Counselors
1996 -- Award: Bronislaw Malinowski Award, Society for Applied Anthropology. Buckman Professor, Department of Human Ecology, University of Minnesota
circa 1997- -- Associate Professor of Anthropology Emeritus, Department of Anthropology, California State University
2001 -- Publishes book: Learning to Be an Anthropologist and Remaining "Native": Selected Writings.
2005 -- Award: George and Louise Spindler Award, Council on Anthropology and Education, American Anthropological Association.
2005 December 19 -- Medicine dies during emergency surgery in Bismarck, North Dakota.
2006 -- Book: Drinking and Sobriety Among the Lakota Sioux is published posthumously.
2008 -- The Society for Applied Anthropology creates the Bea Medicine Award.
Provenance:
The papers were donated to the National Anthropological Archives by Beatrice Medicine between 1997 and 2003, and by Ted Garner in 2006.
Restrictions:
Materials relating to student grades, letters of recommendation, and evaluations have been restricted.
1.83 Cubic feet (consisting of 3.5 boxes, 1 folder, 2 oversize folders, 1 map case folder, 1 flat box (partial).)
Type:
Collection descriptions
Archival materials
Advertising fliers
Reports
Mail order catalogs
Business records
Technical reports
Commercial catalogs
Print advertising
Technical manuals
Business ephemera
Legislation (legal concepts)
Commercial correspondence
Illustrations
Advertising cards
Advertising
Advertising mail
Advertisements
Catalogues
Publications
Trade literature
Periodicals
Photographs
Printed materials
Printed material
Receipts
Sales letters
Manuals
Catalogs
Sales catalogs
Trade cards
Business letters
Manufacturers' catalogs
Test reports
Trade catalogs
Ephemera
Business cards
Invoices
Legal documents
Printed ephemera
Sales records
Correspondence
Letterheads
Date:
circa 1832-1959
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
Contains a broad scope of freshwater capture and use topics, with particular emphasis on the machinery and systems required for managing water resources and business aspects of the costs of goods and services. Includes coverage of home and farm use, agricultural solutions, and large scale operations such as public utilities such as damns, watersheds, reservoirs. Some of the technologies used are drilling, wells, hydraulics, engines and pumps, in addition to natural power sources in the form of windmills and turbines, and water wheels. both as methods of conveyance of water and in powering other devices such as grinders and saws. Purification and softeners address make up the bulk of treatment. Some materials address legal and regulatory issues but water rights is not significantly covered.
Materials include business records, marketing and advertising, some informational documentation in the form of guides and reports. A few schematics are present. A small amount of regulatory publications provide a glimpse of how municipalities dealt with local water issues, including billing and taxation. Miscellaneous writings includes a few tangential topics such as inland waterways and swimming pools, and a perspective essay on water.
Arrangement note:
Waterworks is arranged in three subseries.
Business Records
Genre
Subjects
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Missing Title
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Waterworks is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Waterworks, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
20th century alcohol & tobacco 100 years of stimulating ads = 100 Jahre stimulierende Werbung = 100 ans de publicités stimulantes Jim Heimann, Steven Heller
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Temperance contains material documenting perspectives on alcohol use and regulation as well as the impact of various temperance movements on society and the government. The collection covers the issues related to these movements through multiple eras and social lenses, and addresses both pro and anti-temperance perspectives though there is significantly more material that supports the temperance and prohibition movements.
Materials represent a sampling of newsclippings, realia (ribbons, fans, and pendants), artwork in various mediums, and educational resources. No extensive records of any particular group or region exist, and no particular depth is present for any singular subtopic. The subject of temperance often overlaps with news and developments about the women's suffrage movement, elections, and wars.
While newsclippings are divided into specific subject categories, there may be significant overlap between regional issues and files pertaining to legislation and elections due to newsclippings frequently addressing multiple issues.
Arrangement:
Temperance is arranged in four subseries.
Perspectives
Organizations
Regional Issues
Political Parties
Individuals
Genre
Cigarette and Tobacco Documentation
Event Documentation
Images, Writings, and Music
Realia
Serial Publications
Subject
Medicinal Uses
Temperance and Government
Temperance and Religion
Temperance and Society
Temperance and War
Oversize
Miscellaneous
Related Materials:
Forms part of the Warshaw Collection of Business Americana.
Missing Title
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Temperance is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Temperance, Archives Center, National Museum of American History, Smithsonian Institution.
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
7.38 Cubic feet (consisting of 12 boxes, 2 folders, 11 oversize folders, 1 map case folder, 3 boxes (1 full, 2 partial), plus digital images of some collection material.)
Type:
Collection descriptions
Archival materials
Advertising
Advertising fliers
Advertising cards
Advertising mail
Advertisements
Beverage labels
Business cards
Business letters
Business ephemera
Business records
Caricatures
Catalogues
Commercial catalogs
Commercial correspondence
Correspondence
Ephemera
Invoices
Illustrations
Labels
Instructional materials
Legal documents
Legislation (legal concepts)
Letterheads
Mail order catalogs
Manuals
Manufacturers' catalogs
Menus
Periodicals
Printed ephemera
Print advertising
Publications
Recipes
Receipts
Sales catalogs
Sales letters
Sales records
Signs (declaratory or advertising artifacts)
Trade catalogs
Trade cards
Trade literature
Date:
1743-1963
bulk 1846-1962
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Accounting and Bookkeeping forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
In 1953, Warshaw launched a year-long collecting campaign, soliciting material on whiskey and wine. He expanded this effort to also include items related to the drinking habit of notable persons. This category was originally labeled "whiskey" but has been retitled as the content covers a wide variety of distilled beverages, spirits, liquors, liqueurs, and hard alcohol.
The bulk of the content is print material in the form of advertising, circulars, price lists, marketing and promotional items with also a sampling of business records consisting of transactional documents such as receipts, invoices, correspondence, and import/export paperwork. Some bottle labels and a couple of packaging examples are present, as are drink recipe booklets and entertainment/pairing guides. Only a small portion of this series covers regulatory aspects such as licensing and taxation, including a Prohibitionists' Text-Book from 1880. The rich volume of advertising provides much in the way of visuals regarding the culture of drinking and entertainment through several 19th and 20th Century eras.
The Warshaw Survey Campaign Records series provides insight to his collection building strategy. Samples of his outbound solicitations exist and to a greater extent, the inbound replies help demonstrate his process and some of the relationships he had with institutions, businesses, and individuals. Of particular note are some of the anecdotal responses, plus several essays and memoir pieces related to the effects of alcohol consumption; not always positive, not always negative.
See also Warshaw Collection of Business Americana, Series 2: Other Collection Divisions, Liquor & Wine Labels and Advertisements, 1893-1905, which contains two additional boxes of scrapbooks filled with printed advertisements, dealers' receipts, labels and drink recipe books.
Arrangement note:
Whiskey, Liquor, and Spirits is arranged in five subseries.
Business Records and Marketing Material
Genre
Subject
Warshaw's Whiskey and Wine Survey and Collecting Campaign Records
Oversize Material
Brand Name Index:
The following is a list of brand names for various alcoholic beverages and related names that appear on this list is a compilation of those found on materials in the vertical document boxes. It is not a complete list of all the brand names for whiskey.
Brand Name Index
Brand Name -- Manufacturer
Adam Schneider's Dutch -- Seagram Distillery
Alleghany -- Phoenix Mills Dist.Co.
Ambassador -- Taylor & Ferguson
Ancestor -- John Dewar & Sons
Anderson Co. Club -- Phoenix Mills Dist. Co.
Angostura Bitters -- Philip Goldberg
Antiquary -- Jas. Hardie
Apry -- Schieffein & Co.
Arkansas Traveler -- Seagram Distillers
B & B -- Wright & Taylor
Bailey' s -- Huey & Christ
Banquet -- Ginter Co.
Barton -- Revere Distilling Co.
Bay State -- Revere Distilling Co.
Beechwood -- Applegate & Sons
Beefeater -- Kobrand Corp.
Big Cat -- General Distillers Corp.
Black & White -- Fleischmann Dist.
Black Warrior, The -- Seagram Distillers
Blue Blood Club -- Kentucky Liquor Co.
Blue Ribbon -- Altschul Distilling Co.
Bombay -- A. M. Penrose
Bond & Lillard -- W.H. McBrayer
Bonnie Brae -- Cobb Hersey Co.
Bos -- Pease Son & Co.
Bottoms Up -- Brown-Forman Distillery Co.
Briar Mint -- Cincinnati Distillers
Briar Mint -- General Distillers Corp.
Brunswick Club -- H.& H.W. Catherwood
Buckingham -- Venable & Heyman
Burks Spring -- Thos. L. Smith & Sons
Cabinet -- Woodrow & George
Canadian Club -- Hiram Walker & Son
Cap'n Jack -- Cincinnati Distillers
Carioca -- Schenley Co.
Carstairs -- Stewart Distilling Co.
Cedar Brook -- Wm.H. McBrayer
Cedar Valley -- Weideman, Holmes & Co.
Cee Bee Sloe Gin -- Cook & Bernheimer Co.
Celery -- Cook & Bernheimer Co.
Charteuse -- Shieffein & Co.
Cherry Heering -- Schenley Import Co.
Chivas Regal -- General Wine & Spirits Co.
Churchill 88 -- Fleischmann Distilling Corp.
Clover Club -- Boyle & McGlinn
Club, The -- G.F. Heublein & Bros.
Club House -- M. Shaughnessy & Co.
Cold Spring Jockey Club -- John Kissel & Son
Commodore -- J. Brown & Co.
Commonwealth Club -- Cobb Hersey Co.
Corby's -- Jas. Barclay & Co.
Cordon Bleu -- Martell
Coates Plymouth -- Schiefflin & Co.
County Chairman -- General Distillers Corp.
Courvoisier -- W.A. Taylor & Co.
Crcaker Jack -- General Distillers Corp.
Creme Yvette -- Sheffield Co.
Cuckoo -- Rex Distilling Co.
Cutty Shark -- Berry Bros . & Rudd Ltd.
Dekuyper -- National Distillers Products
Dewey's Victory -- A.B. Sheaffer
Dews of Erin -- Cobb Hersey Co.
D.J.A. -- David & John Anderson Ltd.
D.O.M. Benedictine -- Julius Wile Sons
Drambuie -- W.A.Taylor & Co.
Drip Rock -- Cold Spring Distilling
Duff Gordon -- Munson G. Shaw Co.
Eagle Liqueur -- Rheinstrom Bros .
Early Times -- Brown-Forman Distillery
Gold Dust -- A.R. Champney Co.
El Bart -- Camberwell Distillery
Embassy Club -- Continental Distilling
Empire Club -- G.F. Coshland & Co.
Everett Spring -- Cobb Hersey Co.
Fairfax County -- Austin, Nichols & Co.
Fairview -- Schmidt & Ziegler, Ltd.
Fellsglen -- John E. Fells
Fenbrook -- Charles S. Gove Co.
Fig Rye -- F. Madlener
Four Roses -- Frankfort Distilleries
Fulton -- Myers & Co.
Fundador -- Canada Dry Import Co.
Gair Loch -- Stromness Dist. Co.
Galliano -- McKesson & Robbins
Gaston Fontaine's -- Cobb Hersey Co.
Geneva -- United Dist. Co.
George Mills -- Woodrow & George
Geyser -- Peoples Distilling Co.
Gilbey' s Gin -- National Distillers Prod.ucts
Gold Fax -- Clune & Torpy
Golden Seal -- W. Scott Gillespie
Golden Truth -- Despres Distilling Co.
Grand Marnier -- Carillon Importers Ltd.
Grant 63 -- Revere Distilling Co.
Grandpa' s Delight -- Pembrook Distilling Co.
Grant's Stand Fast -- Austin, Nichols & Co.
Green River -- McCulloch
Greensboro -- Cobb Hersey Co.
Grouse -- Seggerman Slocum
Harrisville -- Cobb Hersey Co.
Harvest Home -- Seagram Distillers
Hazel Dell -- Rheinstrom Bros.
Heather Blossom -- B.H.R. Distilling Co.
Hennessy -- Schieffein & Co.
Hillside -- Steinhardt Bros. & Co.
Hine Cognac -- 21 Brands Inc.
Hoffman House -- P.H. Hamburger
Holland Process -- Rosenberger Bros.
Home Comfort -- Max Stiner & Co.
House of Lords -- Wm.Whitely & Co.
House of Lords -- W.A. Taylor & Co.
Hunter -- Wm. Lanaham & Sons
Imperial -- Hiram Walker & Sons
Inverness Club -- J.W. Cheesman Co.
Irish Mist -- Munson G. Shaw Co.
Jackson Club -- O'Bryan Bros.
Jefferson -- Seagram Distillers
Jessie Moore -- General Distillers Corp
Joel Hill -- Woodrow & George
Jockey Club -- Excelsior Distilling Co.
J.& F. Martell's Brandy -- G.S.Nicholas & Co.
Kenton Belle -- Simon Kenton Co.
Kentucky Favorite -- United Dist. Co.
Kentucky Gentleman -- Barton Distilling Co.
Kentucky Nectar -- General Distillers Corp
Kentucky Tavern -- Glenmore Distillers
Keuka Club -- O'Dea Home Supply Co.
Keystone -- Wm.H.Graham & Co.
Kilty -- R.Thorne & Sons, Ltd.
King -- Brown-Forman Distillery
King's Ransom -- Edradour Distillery
King's Ransom -- Wm. Whitely & Co.
Kuban -- General Distillers Corp
Laganda Club -- Altschul Distilling Co
Lamplighter -- J.& w . Nicholson Co.
Latonia Club -- Sheldon Co.
La Rojena (Jose Cuervo) -- Young' s Market
Lechmere -- Doyle, F.M. & Co.
Lemon Hart -- Julios Wile Sons
Lick Run -- General Distillers Co.
Lindenwood -- Spiess & Bachenheimer
London Dry -- Sir Robert Burnett & Co
London Gin -- Wm. Reed
Lorraine Club -- Felix Coblentz & Co.
MacNaughton -- Schenley Co.
Maker' s Mark -- Star Hill Distilling Co
Mammoth Cave Springs -- Seagram Distillers
Manhattan Club -- Mac Stiner & Co.
Maryland Club -- John Belt & Co.
Mentor -- Ginter Co.
Monitor -- J.C. Childs & Co.
Mosaic -- People's Distilling Co.
Mount Vernon -- Cook & Bernheimer
Mount Vernon -- Mannis Distilling
Mouquin -- Austin, Nichols & Co.
Myers -- General Wine & Spirits Co. Thos. Smith Co.
M & Z -- Thos. Smith Co.
Nectar -- Woodrow & George
Nelson County -- Wm.S.Turner Dist.Co.
Novena -- Rheinstrom Bros.
Number 30 -- General Distillers Corp.
O.F.C. -- Geo. T. Stagg Co.
O.F.C. -- Schenley Co.
Old Amor Rye -- H.W .Huguley Co.
Old Angus -- Train & Mcintrye, Ltd.
Old Anvil -- General Distilleries Corp.
Old Benton -- Excelsior Distilling C
Old Boone -- Wm.S.Turner Dist.Co.
Old Charter -- Wright & Taylor
Old Chuck -- General Distilleries Corp.
Old Crow -- Hermitage Distillery
Old Crow -- H.B.Kirk & Co.
Old Elk -- Stoll, Vanatta & Co.
Old Fitzgerald -- Stitzel-Wellwe Distillery
Old Forester -- Brown-Forman Distillery Co.
Old Goodenough -- United Distributing Co.
Old Grain Belt -- Pure Food Dist. Co.
Old Grist Mill -- John F.Gillespie
Old Hickory Hollow -- Wm. S.Turner Dist.Co.
Old Homestead -- Seagram Distillers
Old Home Still -- Sheldon co. Cocktail
Old Hundred -- Wm.S.Turner Dist.Co.
Old Judge -- Altschul Distilling Co.
Old Lanark -- York Distilling
Old Maid -- Irene Parker Co.
Old Maysville -- Manufacturer Unknown
Old Minden -- Revere Distilling
Old Pilgrim -- Revere Distilling Co.
Old Prentice -- J.T.S.Brown & Sons
Old Pugh -- R.S.Strader & Son
Old Rampart -- General Distillers Corp.
Old Richmond -- Thos. L. Smith Co
Old Rip -- J.C. Childs & Co
Old Saratoga -- Rosskam, Gerstley & Co.
Old '67 Rye -- Wm.S.Turner Dist. Co
Old Star -- A & G J.Caldwell
Old Talent -- Cobb Hersey Co
Old Time -- John N.Thomas & Co.
Old Tom -- Wm.Reed
Old Tom Gin -- DuVivier & Co.
Old Underoof -- Chas.Dennehy & Co
Old Valley -- Woodrow & George
Owl Club -- Wm.S.Turner
Oxford -- Simon Kenton Co.
Paddy -- Cork Distributer
Paddy -- York Distilleries
Paddy -- Austin, Nichols & Co
Paul Jones -- Frankfort Distilleries
Perfection -- D.& J. Mc Callum's
Pernod -- Julius Wile Sons
Pilgrimage -- W.H.McBrayer
Pioneer, The -- Seagram Distillers
Pimm's Cup -- Julius Wile Sons
Pointer -- Gottschalk Co.
Pot Still Gin -- Milshire
Prince Hurbert Polignac -- Dennis & Hippert
Private Stock -- Cincinnati Distillers
Queen Louise -- Rose City Importing Co
Ramshead -- Hannah & Hogg
Red Top Rye -- Ferdinand Westheimer & Sons
Remy Martin -- Renfield Importers Ltd
Richwood -- W.H. McBrayer
Robin Olg -- Geo. Beer & Son
Rock Hill -- Wm.S.Turner
Rock Spring -- Dudley P.Ely
Rock & Rye -- Sheldon co.
Rogers -- United Distributing Co
Ronrico -- General Wine & Spirits Co
Rose Annoo -- Henry Hollander
Rosebud -- Applegate & Sons
Rose Wood -- General Distillers Corp.
Royal Club -- John N.Thomas & Co.
Secrestat Bitters -- G.S.Nicholas & Co.
Sheridan Club -- Despres Distilling Co
Silver Lake -- Seagram Distillers
Silver Thistle -- Hannah & Hogg
Stag -- A.M. Bininger & Co
Stand Fast -- Grant's
Standard -- Steinhardt Bros. & Co.
Sterling -- Steinhardt Bros, & Co.
Storm King -- J.C. Childs & Co.
Strega -- Canada Dry Imprt Co.
Summerfield -- Cobb Hersey Co.
Sunbeam -- Cobb Hersey Co
Sunny Valley -- Revere Distilling Co.
Susquehanna -- W.H. McBrayer
Swan Gin -- Ferd.Ruttman & Son
Sweet Home -- Altschul Distilling Co
Tea Kettle -- W.H.McBrayer
Tia Maria -- W.A.Taylor & Co.
Trimble -- White, Hentz & Co.
Tullamore Dew -- Munson G.Shaw Co.
Upper Ten -- H.& H.W Catherwood
Usher's Whiskey -- G.S.Nicholas & Co.
Virginia Gentleman -- Austin, Nichols & co.
Waterfill & Frazier -- W.H. McBrayer
Whipple Creek -- General Distillers Corp
White Dove -- Revere Distilliing Co.
White Label -- John Krissel & Son
White Label -- John Dewar & Sons
White Lily -- Cobb Hersey Co.
White Horse -- Mackie & Coy
White Seal -- Carstairs
Wild Cat -- Seagram Distillers
Wolf Creek -- Frankfort Distilleries
Woodland -- Crigler and Crigler
w.w.w -- Angela Myers
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Whiskey, Liquor, and Spirits is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Whiskey, Liquor, and Spirits, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
4.89 Cubic feet (consisting of 10.5 boxes, 2 folders, 5 oversize folders, 2 map case folders.)
Type:
Collection descriptions
Archival materials
Business records
Business cards
Publications
Trade catalogs
Advertisements
Sales catalogs
Business letters
Printed materials
Receipts
Printed material
Invoices
Illustrations
Business ephemera
Letterheads
Design patents
Advertising mail
Patents
Print advertising
Catalogs
Sales records
Advertising
Trade cards
Advertising fliers
Periodicals
Catalogues
Manufacturers' catalogs
Advertising cards
Commercial correspondence
Ephemera
Printed ephemera
Manuals
Reports
Commercial catalogs
Trade literature
Sales letters
Legal documents
Correspondence
Mail order catalogs
Date:
1804-1967
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Glassware forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
Covers glassware in its many forms and application including in building design and sculpture, both as a structural and an aesthetic component, in lighting, in art as a medium and as a method to protect and display art (picture frames, cases, etcetera.), in industry (insulators, electronics), in transportation (lighthouses, railroad signal glasses, headlamps), and in science with medical and lab supplies and instruments, and equipment such as telescopes. Daily and practical use consumer products feature prominently in the form of household and decorative goods (jarring, canning, dish and serving ware, daily and special use), windows, lamps and lighting, storage of liquids and solids, including detergents, medicine storage, plus beverages and foodstuffs, and cleaning of glass. Colored, ornamental, ground, etched, leaded, stained, and mosaic glasswork related material appears sporadically. China and other ceramic and pottery breakable wear is sometimes categorized along with clear, cut, opaque, and colored glass. Related aspects, such as stoppers, are also included.
Collection materials represent a sampling of businesses and products. The Patent and Design folder has numerous submission summaries, along with schematics, some hand drawn, and a few blueprints, mostly related to bottle design. A limited amount of industry publications and union documents are present, especially for the Glass Workers.
Arrangement:
Glassware is arranged in three subseries.
Business Records and Marketing Material
Genre
Subject
Partial List of Companies in the Oversize Materials:
Oversize materials include, but are not limited to the following companies:
Averbeck, M.J., New York, NY
Cleveland Glass Works, Cleveland, NY
Cold Spring Distilling Company Cincinatti, OH
Craft House Williamsburg Restoration, Inc. Williamsburg, VA
Cullen & Newman Knoxville, TN
French, Richards, and Company Philadelphia, PA
Glassware: Union Wages and Rules
Jones, Thomas New York, NY
Libby Owens Ford Class Company Manufacturers of Safety Glass Location unknown
Metropolitan Plate Glass Insurance Company New York, NY
Morgantown, WV
New Jersey Plate Glass Insurance Company Newark, NJ
New York Plate Glass Insurance Company New York, NY
Seneca Glass Company
Smalley, A.G. and Company Boston, MA
Woods, Sherwood and Company Lowell, MA
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Glassware is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Warshaw Collection of Business Americana Subject Categories: Glassware, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
A. (Arthur) Bernie Wood (1921-1986) was an advertising designer, consultant, and inventor actively involved in the development of the restaurant franchise industry in America during the 1960s and 1970s. Particularly notable is his work with marketing, promotion, and merchandising for the McDonald's Corporation during its formative years.
Scope and Contents:
The collection documents the post-war development of the franchise business system from an insider's view. Wood participated in almost all aspects of franchising activities from design to ownership. The materials consist of a wide variety of corporate identity elements--primarily visual--developed by Wood under contract to various corporations in the food service industry. Wood delivered his services in design concepts and graphics for advertisers and industrial firms using photo graphics and lithographic media.
Series 7: Audio and Moving Image Materials, 1963, 1964, 1968
Subseries 1: Audio Materials, 1963, 1964, 1968
Subseries 2: Moving Image Materials, undated
Biographical / Historical:
Arthur Bernie Wood (1921-1986) was born in Council Grove, Kansas. Wood graduated from Central High School in Kansas City, Missouri, in 1939 and subsequently attended several junior colleges and business and trade schools. Wood held a variety of positions in typesetting and lithographic services from 1940 until military service in the United States Navy (1942-1945). In the Navy, Wood served as a Laboratory Technician, 1st Class Photographic Specialist at the Naval Air Station, Glenview, Illinois. While in the Navy, Wood produced patentable material for a photo-litho process for instant printing techniques through photosynthesis. After being discharged from the Navy, Wood worked for an art studio that serviced advertising agencies. This work involved reproduction art, direct mailing services, mail order books, and newspaper art for Marshall Field's. From 1958 to 1960, Wood established the A. Bernie Wood Studio in Chicago to provide finished photographic art for leading advertising and print publications and television.
In 1961, Wood founded Admart, Inc., Advertising. As the president and creative director of Admart, he created, promoted, and merchandised the new fast-food corporate image of McDonald's Carry-Out Restaurants. While working for McDonald's, Wood designed interior food service floor plans, a logotype, direct mailing materials, posters, newspaper mat campaigns, and radio taped productions (1963-1964). Wood obtained several patents--beverage cup holder (1964), candy box (1967), finger-grip food product containers (1967), and a refreshment tray-forming template (1964) and trademarks--"Chick'n-2-Go" (1968);"NEATRAE" (1967); and "Ma and Pa's Country Candy Store" (1966). Wood, and Donald Conley formed Neat Containers Associates to promote the use of "Neatrae" and license it.
In 1965, Wood founded a franchise business called Ma and Pa's Country Candy Stores in Arlington Heights, Illinois, which he owned and operated with his wife Marilyn until 1972. They also owned another unit in Long Grove, Illinois. As the director and co-founder of this franchise, Wood was responsible for creating names, trademarks, copyrights, and image materials. He sold franchise rights to others, and there were other Ma and Pa's Country Candy Stores located in the United States, especially in St. Louis. He also designed store interiors and exteriors for other clients and supervised construction. From 1964 to 1965, Wood was a freelance designer and consultant on design, marketing, and franchising issues for restaurants and drive-ins. Other corporate images designed by Wood include: Prince Castle, Neba Roast Beef, and Friar Fish's Fish and Chips. Wood expressed his goal to design an image/logo as one "that would be recognized and one that would relate to products, packaging, properties, people, procedures and promotion. Put together, these elements communicated and coordinated the corporate image."
Wood also developed the concept Dial "All Wood," the use of a memorable association of letters rather than phone numbers (255-9663) and requesting specific phone numbers from the local Illinois Bell Telephone.
Wood married Marilyn Dewar (1923-1981) on May 27, 1942, in Kansas City, Missouri. They had five children: Ronald W.; Rhonda C.; Randall S.; Rayne Ann; and Rodger L.
Wood died on April 5, 1986.
Provenance:
The collection was donated by Rayne Ann Wood, daughter of A. Bernie Wood, on February 25, 2007.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection documents the development and marketing of the Chef's Choice brand of knife sharpeners.
Scope and Contents:
The collection documents the development, marketing, and sales of the Chef's Choice brand of knife sharpeners to a home-based consumer market. Materials include both American and foreign print advertisements, press releases, press kits, point-of-purchase displays, magazine articles, catalogs, photographs, trade literature, audiovisual materials including VHS recordings of demonstrations, design drawings, business records, and scrapbooks. Of interest is the materials relating to chefs and food service industry professionals and EdgeCraft Corporation's evolution from serving the home cook to manufacturing products for commercial use. The collection is arranged in two series: Series 1, Company Records, 1984-1993, undated and Series 2, Product Information, 1984-2016, undated.
Arrangement:
The collection is arranged into two series.
Series 1, Company Records, 1984-1993, undated
Series 2, Product Materials, 1984-2016, undated
Biographical / Historical:
EdgeCraft Corporation, founded by Daniel Denwood Friel (1920-2012), introduced the Chef's Choice brand to the consumer market in 1984. Chef's Choice brand's first product was the electric knife sharpener which debuted in 1985. The electric knife sharpener was the invention of Friel, a retired chemical engineer. Born to Samuel Edward Whiting Friel and Martha Reynolds Friel in Queenstown, Queen Anne's, Maryland, Friel received a Bachelor of Science degree in Chemical Engineering from Johns Hopkins University in 1942. He began his career on the Manhattan Project at the University of Chicago in 1943. Mr. Friel's career path continued with thirty-nine years of experience as a chemical engineer with the DuPont Company. His retirement from DuPont was short lived as he turned his attention to the development of his new company, EdgeCraft Corporation, and an ever-increasing line of products. EdgeCraft Corporation, located in Avondale, Pennsylvania, continues to manufacture a large selection of electric and manual knife sharpeners, kettles, electric food slicers, waffle makers, electric grills, grinders, and hot beverage makers.
Related Materials:
Archives Center, National Museum of American History
Julia Child Award Winners Collection NMAH.AC.01371
Collection donated by the Edgecraft Corporation, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Papers document Landy R. Hales (1889-1972), an inventor and commercial artist who designed window and interior store displays, posters, children's games, and puzzles primarily from 1920s to 1930s in New York City and Baltimore. Of significance is Hales's work for Macy's Department Store. The papers consist of correspondence, patents, business records for several of Hales's companies, photographs, drawings/sketches, prototypes, and newspaper and magazine clippings.
Scope and Contents:
The papers document Hales's career as an inventor and commercial artist as well as his work in games, puzzles, educational tools, and posters. The collection includes sketches and design drawings, photographs, publicity materials, clippings and articles, and game prototypes.
Series 1, Brilliant Sign Company, 1908-1909, consists of stock shares, transferred by Hales to others in the amount of twenty dollars for the Brilliant Sign Company of Baltimore City, Maryland.
Series 2, Landy R. Hales, Inc., 1927-1929, 1944, consists of of invoices, orders, and check stubs from R.H. Macy and Company and Gimbel Brothers, Inc. for work by Landy R. Hales, Inc. for window displays. The orders detail what will be constructed and decorated. The R.H. Macy materials also contain a 1927 souvenir from Macy's Wonderland Christmas. Included in this series is a 1944 United States Treasury Department War Finance Program citation to Landy R. Hales.
Series 3, Hales Layer Poster Corporation, 1922-1969 (bulk 1920s), consists of materials documenting Hales poster company. Hales's formed Hales Layer Poster Corporation in New York State on July 16, 1925 to manufacture, purchase, sell and deal in layer posters and equipment for constructing layer posters in packaged or other forms. The corporation's other directors were Alfred J. Silberstein and Alvin A. Silberman, both of New York. Hales developed a new method of making a poster by placing cut-out pieces of materials such as composition board or wood on a background, then building layers to form three dimensions in the finished product. The first store to use Hales layer posters was Saks Fifth Avenue in New York City. The posters were never sold and were only used in advertising and window displays.
The materials consist of stock shares and values, a certificate of incorporation, branded letterhead, correspondence, an order book (blank forms), a point-of-purchase ad featuring Little Red Riding Hood, a patent for a display device, layer poster instructions, examples of posters, sample card stock, and instructions for the ABCD Ease Game. The display device patent (US 1,563,485) was issued to Hales on December 1, 1925. The invention relates to display devices for commercial advertising arrangements constructed out of layers of veneer or cardboard for reproducing and illustrating articles for sale, magazines, posters or art works. The principal object was to provide a display picture having depth. The correspondence, 1922-1937, 1969 and undated, contains letters with individuals companies, hotels, and department stores primarily in New York City such as B.F. Keith's New York Hippodrome, Saks & Company, Hotel Nassau, Keystone Manufacturing Company, and Rialto Theatre. Much of the correspondence relates to services provided by Hales Layer Poster Corporation. Hales's correspondence with Morris Gest, a theatrical producer who introduced La Chauve-Souris, a touring revue during the early 1900s, to the United States. There is also a letter typewritten by Hales in 1969 to Pablo Picasso about copying Picasso prints using the Hales layer poster method.
The instructions for "how to make" a Hales layer poster are well documented, detailing the step-by-step process and including the use of Hales Studio colors for painting. Specific instructions for the "Tom, Tom Piper's Son" with color guide are found here. A full, unused layer poster kit is in box 14. Additionally, Hales created the ABCD Ease Game, a board game played with dice with the objective to reach "ease." The way to reach "Ease" is through truth, courage, justice, thrift, study, work, loyalty, and honesty. Instructions and prototypes of the gameboard are represented.
Series 4, Hales Manikins, Inc., 1938-1948 and undated, consists of correspondence, a voting trust agreement, board of directors meeting minutes, stock shares, a floor plan for the company, blueprints for rubber figures, and a patent for a manikin and method of making the same (US 2,129,421). Hales Maninikin incorporated in 1941 in Baltimore, Maryland to manufacture, distribute, sell and otherwise deal in manikins and other display advertising figures. The board of directors meeting minutes contain articles of incorporation, by-laws, and minutes.
Series 5, Hales Pictures, Inc., 1937-1938, 1967 and undated, consists of an agreement with Walt Disney Enterprises, sketches by Kay Kamen, Ltd., a press release about Hales Picture Puzzles, and prototypes of Hales Puzzle Pictures. Of note is a copy of the February 1938 Rockefeller Center Magazine. The magazine contains articles about science, technology, publishing, the arts, events at Radio City Music Hall (Disney-related) and television. It offers good documentation of office business machines.
The first series of puzzles Hales introduced in 1937 were four subjects from Walt Disney's characters: Mickey Mouse, Minnie Mouse, Pluto, and Donald Duck. The object of the puzzle was to put all of the pieces together in their proper place--some of the puzzle pieces were raised to different levels. After the puzzle was completed, it could be glued to a backboard. There are prototypes for the Mickey Mouse, Minnie Mouse and Donald Duck puzzles. Only the Mickey and Minnie puzzles contain puzzle pieces. The Donald Duck puzzle consists of the box only.
In August 1937, Hales Pictures Inc., entered into a one year agreement with Walt Disney Enterprises that granted Hales the right to reproduce Disney characters for his puzzles and poster pictures. Hales paid Disney the sum of five-hundred dollars as an advance on future royalties. Disney also provided to Hales typical representations of the Disney characters. There are a series of Kay Kamen Ltd., Disney character drawings for Pluto, Donald Duck, Minnie Mouse, and Mickey Mouse. These drawings were provided to Hales by Kamen. The Minnie and Mickey Mouse drawings have been heavily annotated and mocked up by Hales for the purposes of creating his signature Hales Puzzle Pictures. Kamen (d. 1949) began his professional career as a retail hat merchant and later entered advertising. In 1932, Kamen contacted Disney, soon signed a contract, and was named the company's sole licensing representative. Through merchandising, Kamen made Disney's mouse star popular.
Series 6, Hales Sign Company, 1909 and undated, consists of examples of promotional and branded pieces for Hales's sign painting business that was located in Baltimore, Maryland.
Series 7, Drawings/Sketches, 1927-1930 and undated, consists of pencil, ink and paint sketches. The bulk of the sketches are Christmas-related, such as the poster study for the Macy's Christmas Wonderland, 1927 and the toy department displays for a bridge, drawbridge, house and tower. Other sketches include Noah's Ark, a matador, the "The Wise Woman of Gotham," Carlin's Amusement Park of Baltimore, Maryland, and resort scenes (tennis, golf and sailing).
Series 8, Photographs, 1925-1935, consists primarily of black-and-white prints documenting Hales's work in his studio and for clients such as Macy's. Some of the photographs were taken by Worsinger Window Service, Hughes Company of Baltimore, Le Don Studio of White Plains, New York; Apeda Studio, Inc. of New York City; Schultze Studio of Brooklyn, New York, and H.C. Campbell Company of Oakland, California.
Series 9, Greeting Cards, undated, consists of examples of greeting cards and postcards, primarily for Christmas, Easter, and Valentines Day, assembled by Hales.
Series 10, Clippings, 1922-1935, consists of loose photocopies and original news and magazine clippings in a bound volume. The clippings primarily relate to Hales's work in New York City, but there are clippings about The Corner Shop at Macy's, and there are copies of illustrations assembled by Hales, specifically the "Best Fifty Small Folio Currier and Ives Prints. " The majority of these he clipped from the New York Sun. Also included are clippings about La Chauve-Souris the touring revue during the early 1900s.
Arrangement:
The collection is arranged into ten series.
Series 1, Brillant Sign Company, 1908-1909
Series 2, Landy R. Hales, Inc., 1927-1929, 1944
Series 3, Hales Layer Poster Corporation, 1922-1969 (bulk 1920s)
Series 4, Hales Manikins, Inc., 1938-1948 and undated
Series 5, Hales Pictures, Inc., 1937-1938, 1967 and undated
Series 6, Hales Sign Company, 1909 and undated
Series 7, Drawings/Sketches, 1927-1930 and undated
Series 8, Photographs, 1925-1935
Series 9, Greeting Cards, undated
Series 10, Clippings, 1922-1935
Biographical / Historical:
Landy R. Hales was born on September 17, 1889 in Baltimore, Maryland to Landy J. Hales and Fanny Linthicum Hales. Hales grew up in Anne Arundel, Maryland and had one brother, Wesley Hales. Hales began his career with no formal art training and apprenticed as a sign painter in Baltimore, Maryland. In 1908, Hales formed the Brilliant Sign Company in Baltimore to design displays for area businesses. In 1913, Hales married Lenore McCully. They had two children, Elizabeth McCully Hales (b. 1915) and Landy Romain Hales (b. 1921).
During World War I, Hales designed posters for the Liberty Bond Program, created by then Secretary of the Treasury William Gibbs McAdoo (1863-1941). This poster campaign was intended to popularize the bonds, and Hales created posters using his "layer technique," which was a method of making a poster by placing cut-out pieces of materials such as composition board or wood on a background, then building layers to form three dimensions in the finished product. In the early 1920s, Hales moved to New York City to advance his career and expand his opportunities. In New York, Hales specialized in display devices, commercial art, and advertising. An artist-inventor, Hales patented two ideas, a display device (US Patent 1,563,485) and a manikin (US Patent 2,129,421). He founded Landy R. Hales, Inc. (1925), Hales Layer Poster Corporation (1925), Hales Manikins, Inc. (1941), and Hales Pictures, Inc. 1937. In 1937, Hales Pictures Inc., entered into a one-year agreement with Walt Disney Enterprises that granted Hales the right to reproduce Disney characters for his puzzles and poster pictures. During the same year, Hales leased office space at Rockefeller Center.
Hales worked for Morris Gest, a theatrical producer, creating advertising for the Russian show Le Chauve Sourvis which featured the Parade of the Wooden Soldiers. Hales also manufactured and installed mechanical displays in Macy's Christmas windows at 34th Street and worked as an independent contractor for other department stores such as Gimbel Brothers and Saks & Company as well as the Hotel Nassau, Keystone Manufacturing Company, Rialto Theater, Keith's New York Hippodrome, and the Music Box Theatre.
Hales left New York City in 1945 and returned to Maryland, where he did commercial work for Carlin's Amusement Park in Baltimore and created layer posters for himself and family members. Hales died in 1972 at the age of 84.
Related Materials:
Materials at the Archives Center
Warshaw Collection of Business Americana, Parades:stereographs, circa 1880-1908 (AC0060)
Messmore and Damon Company Records, 1930s-1990s (AC0846)
Hudson Fulton Celebration Parade Photograph Album, 1909 (AC1149)
William L. Bird "Holidays on Display" Collection (AC1288)
Provenance:
The collection was donated by Katharine Landa McNulty Hogben, Frances Helen McNulty Beverage, Margaret Ann McNulty Klipp, Lenore Hales McNulty Frey, and Elizabeth Stuart McNulty on November 27, 2005.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Correspondence, administrative records, operational records, company newsletters, news clippings, photographs, photograph albums, and audio-visual materials.
Scope and Contents:
Series 1: History of Krisy Kreme, includes records and materials which document the history of Krispy Kreme Doughnut Company and Corporation. Included are stories about the company and its founder, Vernon Rudolph ("A Man and an Enterprise" is in booklet form while "Brief Outline of the History of Krispy Kreme" is 115 pages) and also a story about the employees and facilities of the Corporation; a report that includes the organization's history and brief biographies of the management team; and overall operating reports from 1948 and 1950. There is also information pertaining to Krispy Kreme's association with Beatrice Foods Company as well as a biography of William Lewis Rudolph, brother of Vernon. This series also contains a draft (from 1952) of a report to the Government Purchasing Agencies about Krispy Kreme's mix plant operations, comprising a detailed list of equipment, cost controls, and a chronology of Krispy Kreme store openings. These are located in a folder marked "Historical Data." There is also a folder entitled "Vernon Rudolph" which contains a photocopy of two photographs -- one is of the front of a house while the other is of a family -- and a funeral tribute, dated 1973, to Vernon Rudolph.
Series 2: Administrative Records, contains those records which deal with the overall operation of the Krispy Kreme Doughnut Company and Corporation. This series is arranged into the following subseries:
Subseries 2.1: Correspondence, contains copies of letters to and from Vernon Rudolph and vendors, banks, Krispy Kreme stores and office personnel, local organizations, government agencies. The dates range from the 1930s through 1972. There is one original letter and its accompanying envelope from 1939.
Subseries 2.2: Executive Records, contains the articles of incorporation, bylaws, minutes, and resolutions of the Board of Directors. The dates range from 1946-1977. This subseries also includes an organizational chart from the mid-1970s as well as an article of incorporation for Frozen Products, Inc., a subsidiary of the Krispy Kreme Doughnut Corporation. There is also an Incorporation Plan from 1946 that includes a plan of organization, bills of sale, and a balance sheet. The folder marked "Miscellaneous," contains minutes from the first meeting of the incorporators in 1946 and a short note from 1952 concerning floor space at the Ivy Street plant.
Subseries 2.3: Financial Records, ca. 1940-1996, includes annual and audit reports, gross sales statements for the company and the corporation as well as for doughnut mix. This subseries also contains balance sheets, a general accounting ledger, and operating reports. In the folder "Canceled Checks," there are signed checks by Vernon Rudolph as well as a handwritten listing of expenses that is titled "Personal Bank Records." There is also a prospectus dated from 1975 which is one year before the merger with Beatrice.
Subseries 2.4: Legal Records, 1947-1982, deals mostly with trademark issues. It contains the correspondence and registration applications pertaining to trademark laws. Also included are the actual trademark registrations from all 50 states (since expired) as well as a list of expiration dates for the registrations. This subseries also contains correspondence between Krispy Kreme and Prudential Insurance Company concerning loans. There is also a folder "Miscellaneous Agreements and Contracts" that contains a lease agreement from 1957 and an accident claims agreement from 1955.
Subseries 2.5: Personnel Records, dates range from the 1950s-1985. It includes information concerning employee benefits and manuals on selling doughnuts and running doughnut machines. Female employees are provided with guidelines in both a booklet, ca. 1963, titled "Salesgirl," and a plaque from the early 1960s that instructs them on appearance, retail manner, and attitude. Also contained in this subseries are award certificates given for years of service and a photograph of service award pins, jewelry, watches, and a clock. Other certificates were those for Associates and store operators certifying that they are fully capable and properly trained to operate a Krispy Kreme store. In the "Miscellaneous" folder, there are memorandums to employees, want-ad clippings, and a thank you card from the Corporation to its employees for 50 years of success.
Subseries 2.6: Professional Associations, contains a certificate of membership into the US Chamber of Commerce, 1955.
Subseries 2.7: Stock Records, deals with the purchase and sale of stocks from 1947-1975. There are copies of two agreements -- one regarding Krispy Kreme selling an employee stocks and the other concerning Krispy Kreme buying stocks in the Pinebrook Real Estate and Development Corporation. The folder "Stockholders," contains a 1950 end of year letter to stockholders and a brief report on a court case entitled "How Not to Sell Company Stock to Key Employees" from a 1949 newsletter, "Estate and Tax Letter." There is a stockholders ledger dated 1947-1975 which also has a list of stockholders attached to one page.
Subseries 2.8: Testimonial Letters, are from customers and date from 1994-1997. In some cases, Krispy Kreme responses were attached with the original, in others they were not. All the letters are copies of the originals and are on acid-free paper.
Subseries 2.9: Miscellaneous, contains drawings and pictures of the Corporation headquarters in Winston-Salem, NC, and of exterior store signage. It also includes logo designs from the 1960s through 1989, samples of stationery, a brochure for and a photograph of the Krispy Kreme plane, and a program for the 1994 Krispy Kreme Annual Conference. There is also a folder containing Holiday greeting cards from Krispy Kreme management and a program from their 1990 Christmas party.
Series 3: Operational Records, contains those records which pertain to all aspects of the production and sale of Krispy Kreme doughnuts. This series has the following subseries:
Subseries 3.1: Advertising and Promotions, ca. 1947-1993, contains small and full page newspaper advertisements from 1947 through 1993 (including some undated advertisements), the mats and layouts that the retail stores used in their own in-store advertising, and information and correspondence concerning billboard advertising. This subseries also includes television commercial storyboards and an audience pre-test report for three of them. There is also materials on the different promotions Krispy Kreme used. The "Miscellaneous" folder contains a variety of indoor and outdoor advertisements.
Subseries 3.2: Equipment and Engineering, is itself broken down into three categories: American Gas Association (AGA), Equipment Design, and Equipment Information. The "American Gas Association" section contains correspondence between the AGA and Krispy Kreme regarding AGA inspection of and seal of approval for Krispy Kreme-made equipment. "Equipment Design" contains the notes, sketches, test results, and photographs of various pieces of equipment designed and made by Krispy Kreme. "Equipment" information includes equipment brochures and booklets and more detailed information on the use of the equipment.
Subseries 3.3: Franchises/Associates, ca. 1940s-1990s, contains literature to attract potential new franchisees as well as samples of franchise agreements. This subseries also includes photographs and press releases concerning store openings. These are located in three folders: "Grand Opening Summary," "Knoxville Grand Opening," and "Krispy Kreme Locations." There is also a videocassette that highlights Krispy Kreme's foray into New York City in 1996.
Subseries 3.4: Fundraising, includes a variety of materials that concern Krispy Kreme's program of assisting local organizations in their fundraising efforts. The dates range from the 1940s-1990s. It contains brochures, ca. 1940s-1990s, which explain the fundraising plan and its benefits. There are also guides geared towards Krispy Kreme salespersons to help them present the plan to potential clients. In the "Miscellaneous" folder, there is a newspaper advertisement from September 1988 promoting the fundraising plan. There is also a photo collage done by Krispy Kreme Fundraising Representative, Sharon Craig, to commemorate a local parade in Memphis, TN (at the Elvis Presley Boulevard plant).
Subseries 3.5: Marketing, contains a 1996 marketing standards manual and press kits from 1997. The marketing manual was directed to store operators to assist them in promoting and selling their products. The press kits were given to the Smithsonian when discussions concerning Krispy Kreme's donation to the museum began in the spring of 1997.
Subseries 3.6: Packaging, ca. 1930s-1992, contains examples of the different packaging used by Krispy Kreme to market their food products and mixes. Also included are designs for new packaging. One example is for doughnuts done by Comet Products Inc. (of MA) in 1979. Four samples of pie packaging designs were created by Pike & Cassels, Inc. (of NC) in late 1991 and early 1992. In the "Miscellaneous" folder there are examples of other Krispy Kreme packaging.
Subseries 3.7: Quality Control Laboratory, ca. 1959-1976, consists of two items. The first one, which was originally housed in a binder, is a notebook of information on lab procedures and on the chemical consistency and test concerning doughnut ingredients. This belonged to David Downs, Chief Chemist at Krispy Kreme. The second item is a "pictorial" prospectus of the entire Krispy Kreme operation -- departments, individual stores, products and packaging -- which belonged to the Laboratory.
Subseries 3.8: Sales Records, ca. 1950s-1980s, contains materials that would assist both franchise managers and operators (with in-store sales) and route salespeople (in selling wholesale Krispy Kreme products to groceries, etc). It includes a Route Book, ca. late 1950s, that contained order information and belonged to Robah G. Hendrick, a Krispy Kreme salesman. There is also a sales order pad, ca. 1950s-early 1960s, used by a Krispy Kreme store in Memphis, TN. There are also two in-house catalogs -- in folders "Posters, inserts, cards..." and "Shelf talkers catalog" -- that contain items that can be ordered by managers and that are used to sell store products. Shelf talkers are signs posted near the merchandise or on grocery display shelves. They, like the posters, inserts, cards, are used to attract customers with specials and promotions. Samples of shelf talkers are included in this subseries. There is also a "Miscellaneous" folder which contains a Krispy Kreme coupon, a book of gift certificates, another example of a shelf talker sign, and brochures of different store displays.
Subseries 3.9: Store Operations, ca. 1960s-1970s, deals primarily with items that are meant for store operators and mangers to help them in running a Krispy Kreme store. Two manuals -- Production and Extruded Doughnut manuals -- instruct managers in producing high quality products. Two other manuals -- Associates Operations and Branch Plant Managers' Manual -- discuss doughnut production, but also give directives and policies on other store issues, such as safety, sanitation, and personnel. The Branch Plant Managers' Manual also delves into the natural gas crisis in January 1977 and deals with advertising, security, and photo requests. This subseries also includes five 8"x6" laminated cards that contain doughnut recipe information and checklists of cleanup and sanitation procedures. There is also a plaque entitled "What is a Customer?" which explains to employees why a Krispy Kreme customer is so important. In the "Miscellaneous" folder there are two guides that advise on how to promote and sell items and a store/production area sign containing the store mission statement. [Also see Series 2: Administrative Records, Subseries E: Personnel, for a guide entitled "Salesgirl" which instructs the female Krispy Kreme employee on matters pertaining to dress and attitude.]
Series 4: Newsletters, 1957-1998, includes, Krispy Kreme News, Krispy Kreme Management Circle, and Hot Doughnut News.
Krispy Kreme News, 1957-1998, is geared towards all members of the Krispy Kreme community -- management, operators and managers, and employees. Its articles discuss new store openings, Corporation news, community (or news-related) events, and provides instructions and reminders concerning store upkeep and sanitation. There are sections announcing upcoming retirements, congratulating outstanding employees, and honoring long service to Krispy Kreme. Also included are articles that do not necessarily pertain to Krispy Kreme, but, rather, add a human element to the newsletters, such as humorous stories, articles on birds, and tips on highway safety. Some articles of interest are a history of chocolate (September 1963), "You Can Improve Your Memory" (May 1967), "A Communist is a Rich Marxist" (July 1967), and a discussion on skirt lengths and their relation to economics (February 1970). [In addition, there are two early issues of Krispy Kreme News (May 9 and May 15, 1951) in a folder entitled "Brief Outline of the History of Krispy Kreme, 1977" which is located in Series 1: History of Krispy Kreme.]
Also included in this subseries and relating to Krispy Kreme News are a subject index, a questionnaire form, and signed release letters.
Krispy Kreme Management Circle, 1995-1997, is a quarterly newsletter geared towards Krispy Kreme management and leadership. The articles focus on product quality, marketing and promotions, and training. At the end of each issue, there is a ranking of stores in different sales categories, i.e., average customer purchases (in dollars), highest percentages of customers buying beverages with their food or buying a second dozen doughnuts.
Hot Doughnut News, 1997, caters primarily to Krispy Kreme store operators, providing reports on stores and ideas for marketing.
Series 5: Press Clippings, 1949-1998, contains articles and stories that cover the Corporation, its history, its founder and subsequent leaders, and its community programs and promotions. The bulk of the clippings are from newspapers with a scattering of magazine articles. The largest number clippings come from the Winston-Salem Journalof Winston-Salem, NC, where Krispy Kreme is based. All articles have been copied onto acid-free paper.
Some clippings have been separated from the rest. One folder, "Davey Allison," contains clippings concerning the sudden death of this popular NASCAR driver and Krispy Kreme spokesman, in 1993. The folder titled "Ralph Simpson and Associates, July-Sept 1995" contains articles and news briefs on Krispy Kreme and its competitors collected by a Winston-Salem public relations firm. Two other folders with clippings from the Simpson PR firm concern Krispy Kreme's donation into the Smithsonian in July 1997. The contents of these two folders are not on acid-free paper. "School Computers" documents the efforts of the Krispy Kreme Corporation to help distribute computers to schools across North Carolina. The "TV Monitoring Report, July 1997" folder does not contain any clippings, but includes a listing of news stories that appeared on television about the Krispy Kreme donation to the Smithsonian.
Series 6: Photographs, ca. late 1930s through the mid 1990s, consists of black-and-white and color photographs and some negatives and transparencies. This series is divided into the following subseries:
Subseries 6.1: Corporate Staff, Associates, and Store Managers, ca. 1940s-early 1990s, is broken down into the following two categories: "Corporate Staff" and "Associates and Store Managers." Corporate Staff contains photographs of the officers of the corporation as well as members of the staff at the headquarters in Winston-Salem. Most are portrait shots with some group photos, e.g., the Board of Directors. There are also photographs of a 1974 retirement party for Mike Harding (Chairman of the Board and CEO) and Louise Joyner (editor of the Krispy Kreme News) and of a wedding cake made in 1990 for the wedding of headquarters accountant Cathy Rogers. The cake and the wedding were featured in the winter 1991 issue of Krispy Kreme News. [Also of interest are two photocopies of photographs -- of a house and a family -- located in Series 1: History of Krispy Kreme, Folder: "Vernon Rudolph."]
The Associates and Store Managers photographs consist mostly of group portraits taken at their respective annual meetings: Associate Operators' Meeting and Store Managers' Conference. Also included are scenes of store manager training, which was mandatory for all new Krispy Kreme managers.
Subseries 6.2: Corporate Headquarters, date from the late 1940s through the late 1980s. This subseries contains photographs of the General Offices, Equipment Department, Laboratory, Mix Department, and Warehouse. [Other photographs pertaining to these areas can be found in Series 6: Photographs, Subseries H: "Tour Given to Smithsonian Staff."]
The General Offices photographs include exterior and interior views of the headquarters on Ivy Avenue. The Equipment Department photographs show various pieces of doughnut equipment as well as the designing, manufacturing, and assembling of said equipment by Krispy Kreme. [For more technical information on the different equipment, please refer to Series 3: Operational Records, Subseries B: "Equipment and Engineering."]
The Quality Control Laboratory photographs consist of views that show the interior of the laboratory and of the chemists at work. There are also some images of test results of the doughnut mixes for quality and consistency. In addition, there are pictures of lab results of tests on glaze made with and without stabilizers.
The Mix Department photographs contain views of the different stages of department operations. They also show the equipment used to prepare the dry doughnut mixes, which later are sent to the Krispy Kreme stores. The Warehouse photographs show bags of Krispy Kreme prepared mixes stacked in a large warehouse at the headquarters and waiting to be shipped.
Subseries 6.3: Retail Shops and Plants, ca. 1937-1994, contains photographs of specific Krispy Kreme stores. They show the exterior and interior views of the shops including storefront, signage, retail, and production areas, as well as employees and customers. The bulk of the photos range from the 1950s through the 1970s. They are arranged by state, by city within the state, and then by street name within the city.
Subseries 6.4: General Photographs, ca. 1940s-mid 1990s, concern unspecified Krispy Kreme shops and plants. They include views of store exteriors (storefront and signage) and interiors (production and retail areas and signage). The production area photographs show the various stages of the production of doughnuts, pies, and honeybuns. There are also photographs of customers, employees, and of students participating in the Krispy Kreme fundraising plan. The employee photographs consist of general in-store action and posed shots as well as views of employees receiving service awards for years of service. The fundraising photographs show students picking up boxes of doughnuts from Krispy Kreme shops or selling those boxes in an effort to raise money.
This subseries also contains photographs of the trucks used by the Krispy Kreme stores throughout the years to deliver their products to groceries and other food stores. [A a set of press clippings that detail the use of Kripsy Kreme trucks in delivering school computers to North Carolina schools. These can be found in SERIES 5: Press Clippings, in the folder titled "School Computers, May-June 1993."]
Subseries 6.5: Trade Shows, range in date from the 1950s through 1970s. This subseries includes photographs of Krispy Kreme displays at trade shows in the United States (Atlanta and St. Louis) and in Greece, Indonesia, Japan, and Pakistan.
Subseries 6.6: Products and Packaging, ca. late 1940s-early 1990s, shows samples of various grocery store displays as well as photographs of doughnuts, fried pies, and honeybuns -- with and without packaging. There is also a folder that contains shots of Krispy Kreme coffee cups.
Subseries 6.7: Advertising and Promotions, dates from 1965-1990s. The bulk of the photographs centers around shots of Davey Allison's race car. Allison was a Krispy Kreme spokesman for their Race to Daytona Sweepstakes in 1991. The other photographs consist of views of various advertising posters used in shops and grocery stores. There are also photographs that show Krispy Kreme advertising displays in airports.
Subseries 6.8: Photo Albums, consist of six albums, all falling within the date range of the 1950s through the mid 1980s. The first album, "Exterior and Interior shots of Unspecified Retail Shops," contains photographs that date from the late 1970s-mid 1980s; these consist of exterior and interior views of various stores.
The second album, entitled "Krispy Kreme Album," dates from 1962. A Christmas gift to Vernon Rudolph from the Corporate staff and associates, it contains photographs of the individual staff members and associates as well as group shots of the associates at annual meetings. There are also photographs of various shop storefronts. This album also includes exterior and interior views of the corporate headquarters.
"Krispy Kreme Doughnut Co.," ca. 1950s-1960s, is the third album. It served as a pictorial marketing tool used to attract new associates and franchisees. It shows exterior views of the corporate headquarters, various storefronts, and views of a typical Krispy Kreme trade show display. There are also photographs showing retail doughnut production as well as images of packaging and final products. In addition, there is a price list of equipment and mixes.
The "Plant and Production" album dates from the 1960s. It consists of photographs showing the different stages of doughnut production and the preceding steps involving the equipment and mix departments and laboratory. There are also exterior views of various retail shops and of the headquarters in Winston-Salem.
The "Production Equipment Album," ca. 1960s-early 1970s, is similar to the "Krispy Kreme Doughnut Co." album with regards to the subject of the photographs. Additionally, there are photographs of the officers of the Corporation as well as images of advertising posters used in grocery stores.
The sixth album, entitled "Social Gatherings Album," dates from 1951-1971. It contains photographs of female corporate staff members at various social gatherings, such as bridal and baby showers, picnics, birthdays, and Christmas parties.
Subseries 6.9: Tour Given to Smithsonian Staff, contains photographs that were taken on May 28, 1997. The photos, taken by Smithsonian photographer Rich Strauss, depict a tour of the Corporation headquarters in Winston-Salem, NC. One highlight of interest is a view of the safe where the secret Krispy Kreme recipe is kept (located in the "Quality Control Laboratory" section of this subseries). The photographs are arranged according to the order of the tour.
Series 7: AUDIOvisual Materials, remains unprocessed as of the date of this finding aid. This series consists of training films, videotapes, TV and radio commercials, and slide presentations. A rough inventory of these materials is provided in the container list.
Biographical / Historical:
The Krispy Kreme Doughnut Corporation started with a recipe, a Pontiac, a pack of cigarettes, and a dream. Add in hard work and a commitment to quality and consistency and what emerges is a company that is at the top of its field and beloved by its customers. It is an organization that has been innovative over the years, but has also remained true to its belief in making top quality products and ensuring excellent customer service. All of this has made Krispy Kreme doughnuts and its company a Southern icon.
The story of Krispy Kreme is the story of one man: Vernon Rudolph. Vernon Rudolph opened his first Krispy Kreme shop in the 1930s and from there built a corporation which he led until his death in the early 1970s. There is another part of the story and that is the continuation of the dream by Joseph McAleer. It was after some years under corporate food giant, Beatrice Foods, that McAleer, beginning in 1982, steered Krispy Kreme back to its traditional emphasis on excellent doughnuts as well as on a family atmosphere within the entire corporation.
The story begins on June 30, 1915 in Marshall County, Kentucky with the birth of Vernon Carver Rudolph. He was the eldest son of Rethie Nimmo Rudolph (mother) and Plumie Harrison Rudolph (father) and had a strict, but loving, upbringing. Vernon Rudolph did well in school, both academically and athletically. He also found time to work in his father's general store as well as helping his neighbors with odd jobs.
After graduating from high school, Rudolph then began his life's work when he went to work for his uncle, Ishmael Armstrong. It seems Armstrong bought a doughnut shop -- along with the assets, name, and recipe -- from a Frenchman from New Orleans, Joe LeBeau. So in 1933, Rudolph began selling the yeast-based doughnuts door to door for the Krispy Kreme Doughnut shop in Paducah, Kentucky. Not only did Rudolph sell doughnuts, he took part in producing them, thereby giving him an all-around experience in the doughnut business.
The economic depression that rocked the country also affected the shop. Armstrong decided to move from Paducah to the much bigger Nashville, Tennessee, hoping that business would be better there. Vernon Rudolph went with him to the new location, hoping for the same. But after trying, Armstrong, in 1935, decided to sell the shop and return to Kentucky. Rudolph wanted to buy it, but unfortunately did not have the money. However, his father -- whose general store had closed and who was working for the doughnut shop as a salesman -- stepped in. He borrowed the money and soon after Krispy Kreme was operating under new ownership. It was also at this time that one of Rudolph's younger brothers, Lewis, joined the family business.
The shop was doing well, enough so that in 1936 Rudolph's father opened another shop in Charleston, West Virginia. Awhile later, a third shop opened in Atlanta, Georgia. While this growth was occurring, Vernon Rudolph still wanted to own his own Krispy Kreme store. In the summer of 1937, he left Nashville with two friends in their new 1936 Pontiac and $200. Carrying start-up doughnut equipment the three young men set out towards an unknown destination, but with a known dream.
Louise Skillman Joyner, Krispy Kreme News editor, recounts how Rudolph and his friends settled on Winston-Salem, North Carolina as the location for their shop.
After some disappointments in looking for a suitable location, Vernon Rudolph, standing on a street corner in Peoria, [Illinois], one evening, wondered what the next move should be. Rents were quite high in that section of the country and the trio was running out of money. He took a pack of Camel cigarettes from his pocket and noticed that they were manufactured in Winston-Salem, N.C. "Why not Winston-Salem?" he thought, "A town with a company producing a nationally advertised product has to be a good bet." So off across the mountains to North Carolina they went.
With only $25 left, they arrived in Winston-Salem. Using that money to rent a space on Main Street and then getting the ingredients and some equipment on credit (which they paid back promptly), the three men began making yeast doughnuts. That day was July 13, 1937. Vernon Rudolph believed in producing only doughnuts of high quality and those were the only ones that were ever sold. That belief (as well as the mouth-watering doughnuts) endeared them to the people of Winston-Salem. What also caught their eye (and their taste buds) was the doughnut production that occurred in the store's front window and the free samples given away in the evenings.
Krispy Kreme at this time was primarily a wholesale enterprise. Using trucks to deliver the products, Rudolph was able to sell doughnuts throughout the area. But soon the wonderful aroma that came from the shop caused passersby to ask for doughnuts right there on the spot. This led to the beginning of Krispy Kreme's retail operations.
In the midst of all this, Rudolph met and married an Atlanta woman, Ruth Ayers, in 1939. This family increased by one in 1943 when the Rudolphs adopted a baby girl, whom they named Patricia Ann. Sadly, Ruth Ayers Rudolph was killed in an automobile accident in Orangeburg, South Carolina in 1944.
The number of Krispy Kreme stores continued to grow in the years that followed. But instead of Rudolph owning all of them outright, he entered into partnerships or into associate (franchise) relationships. The arrangements gave the operators of these particular shops that use of the Krispy Kreme name, recipe, and later the ingredients. But more importantly, they had to agree to adhere to the Krispy Kreme philosophy of producing only the highest quality doughnuts. In those early years, the business was truly family-oriented. This atmosphere continued with these associate owners.
In 1946, Rudolph began thinking about consolidating all the Krispy Kreme resources together under a corporation. This umbrella, he believed, would enable Krispy Kreme to grow further and also give the shops a sense of uniformity. So on October 1, 1946 a corporation named the Krispy Kreme Doughnut Company was formed. Less than a year later, on June 3, 1947, a new corporation, the Krispy Kreme Corporation, was incorporated. The Company concerned itself with individual store operations, while the corporation took care of producing dry mixes used by the shops. Vernon Rudolph served as President and Chairman of the Board.
It was also in 1946 that Rudolph married again -- to Lorraine Flynt of Winston-Salem. Their family of three grew over the years to include Vernon Carver Jr., Sanford, Curtis, and Beverly.
The formation of the corporation was followed by the creation of three important departments within Krispy Kreme: the Mix Department, the Laboratory, and the Equipment Department. Each had an essential role in the overall success of the company. The Mix Department has grown since its creation in 1948. Its primary mission: to mix, in bulk, the key ingredients needed by the shops to make doughnuts -- both yeast- and cake-doughnuts -- but also newly added products -- fried pies and honeybuns. By providing these mixes, Krispy Kreme was able to ensure that all stores made the same excellent products.
The Laboratory was created in 1949. Vernon Rudolph's beliefs in top quality and uniformity were put in action. The Laboratory tested ingredients that were in the prepared mixes and experimented with others to see if perhaps a new ingredient would make a great product better.
Rudolph started the Equipment Department because Krispy Kreme's main supplier of yeast doughnut machines, the Doughnut Corporation of America, decided to enter the retail doughnut business itself. So with the help of consultants and staffed with engineers and machinists, the Equipment Department began manufacturing its own equipment in 1949.
The push towards automation that swept the nation also affected Krispy Kreme. One piece of equipment that illustrates this is the Ring King Junior. Designed for cake doughnut production and taking up only seven square feet, the Ring King Junior cut, fried, turned, and cooled about 30 to 75 dozen per hour. How different from the early days of Krispy Kreme when everything had to be done by hand -- measuring, cutting, frying. The Ring King not only saved space and time, but also ingredients used. And it gave a uniformity to the doughnuts produced -- something Vernon Rudolph liked very much.
Over the years, Krispy Kreme has followed a philosophy of excellent quality and customer service. It recognizes the importance of the customer -- because without him or her there would be no reason to be in business. Along with giving their customers the best, getting involved in the community is another way Krispy Kreme has endeared itself to them. They do this by primarily helping area schools raise money for equipment, uniforms, trips, etc. In order to accomplish its goals, the company needs hard-working and dependable people. Krispy Kreme recognizes the value of its employees. The family atmosphere of those early days has continued.
Vernon Rudolph believed in that philosophy and always strove to make Krispy Kreme the best in the doughnut business. His death on August 16, 1973, left a large void and the years immediately afterwards were tough. Then, in 1976, Krispy Kreme merged with corporate giant Beatrice Foods Company of Chicago. It was still headquartered in Winston-Salem and continued its operations, but as a subsidiary.
For Beatrice, showing a profit was extremely important. To help its Krispy Kreme division, Beatrice encouraged additions to the menu and substitutions of ingredients in the doughnut mixes. This did not appeal to long-time Krispy Kreme associates, but unfortunately there was not much that could be done at that time.
Beatrice's association with Krispy Kreme was not as profitable as it had hoped it would be. So in 1981, the food corporation decided to sell its subsidiary. One Krispy Kreme associate saw this as an opportunity to bring the doughnut company back to the basic traditions upon which it had built a successful enterprise. The associate, Joseph A. McAleer, Sr., had been with the company for almost thirty years when this situation arose. An Alabama native, he went to work for the company in 1951 after he saw an advertisement in the Mobile Press Register for qualified people to join a profitable organization -- the Krispy Kreme Doughnut Corporation. After meeting with Vernon Rudolph, McAleer worked at the Pensacola, Florida store for $1 per hour in order to learn all aspects of a shop's operations. Rudolph had initially wanted McAleer to work for no pay, but with a family to care for, McAleer could not do this and so the $1 an hour agreement was arranged.
McAleer worked 120 hour weeks for over a year. This experience enabled him, in 1953, to start a shop of his own, in Pritchard, Alabama, a suburb of Mobile. His first effort there was not a success -- due to a poor location. He opened another shop in 1956 -- this time off of a busy street in Mobile -- and this time was successful. Over the next 17 years, McAleer opened up other Krispy Kreme shops in Alabama and Mississippi and all promised to provide the highest quality product and the best service. And continuing the family-oriented tradition, members of his immediate family worked in the different shops.
The death of Vernon Rudolph and Beatrice's purchase of Krispy Kreme seemed to send the doughnut company in a new direction -- one not everyone, including McAleer, liked. When Beatrice wanted to sell Krispy Kreme, McAleer talked with his fellow associates and those with ties to the company -- people, like him, who had a stake in Krispy Kreme's success -- and through his efforts was able to form a group of investors. In 1982, the Krispy Kreme Doughnut Corporation had new owners.
These new owners, though, saw Krispy Kreme as a specialty-type of operation with a certain uniqueness and familial closeness and one which needed to concentrate on its basic foundation. That is, going to back to Vernon Rudolph's philosophy of top quality and top service as well as focusing on people, both customers and employees. They are beliefs and values that have proven successful and have helped Krispy Kreme grow from a small doughnut shop in Winston-Salem to a large corporation that still makes the same much-loved doughnut.
Related Materials:
There is a folder of duplicate Krispy Kreme material in Archives Center collection #439, the Sally L. Steinberg Collection of Doughnut Ephemera. The Archives Center also contains collection #662, two scrapbooks from the Doughnut Corporation of America. Artifacts donated by the Krispy Kreme Doughnut Corporation to the National Museum of American History are located in the Division of Cultural History and the Division of the History of Technology.
Provenance:
This collection was donated to the National Museum of American History, Archives Center on July 17, 1997, by the Krispy Kreme Doughnut Corporation. Additional items were donated on July 17, 1997, by V. Carver Rudolph and on August 6, 1997, by Steve Cochran.
Restrictions:
Collection is open for research. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Printed advertisements, scrapbooks, correspondence, marketing research, radio commercial scripts, photographs, proof sheets, reports, newspaper clippings, magazine articles, television commercial storyboards, blueprints, legal documents, and audiovisual materials primarily documenting the history, business practices, and advertising campaigns of the Hills Bros. Coffee Company, Incorporated. Collection also documents the professional and private lives of the Hills family; insight into the cultivation, production, and selling of coffee; and construction of the San Francisco-Oakland Bay Bridge.
Scope and Contents:
The collection consists of printed advertisements, scrapbooks, correspondence, marketing research, radio commercial scripts, photographs, proof sheets, reports, newspaper clippings, magazine articles, television commercial storyboards, blueprints, legal documents, and audiovisual materials. These materials primarily document the history, business practices, and advertising campaigns of Hills Bros. Coffee Company, Incorporated. Correspondence, genealogies, and home movies reveal a more domestic and social Hills family while company records document business activities outside of the home. Company records also provide insight into the cultivation, production, and selling of coffee, and the company's technological responses to the changes in the coffee trade, and consumer consumption demands. Of interest is the company's participation in social and cultural events including the Panama Pacific International Exposition in 1915, and the Golden Gate International Exposition in 1939. In addition, the collection includes the company's documentation of the construction of the San Francisco-Oakland Bay Bridge in 1936. The collection is arranged into thirteen series.
Arrangement:
The collection is arranged into thirteen series.
Series 1, Hills Family Papers, 1856-1942, undated
Subseries 1.1, Austin Herbert Hills, Sr. Papers, 1856-1875, undated
Subseries 1.2, Austin Herbert Hills, Jr. Papers, 1875-1923
Subseries 1.3, Herbert Gray Hills Correspondence, 1923-1942
Series 2, Background Materials, 1896-1988, undated
Series 3, Coffee Reference Files, 1921-1980, undated
Subseries 3.1, Hills Bros. Coffee Company Literature, 1921-1976, undated
Subseries 3.2, Coffee Industry Literature, 1924-1980, undated
Series 4, Advertising Materials, circa 1890s-1987, undated
Reuben Hills, on one occasion, stated regarding his company's growth; ...success in business is fifty per cent judgment and fifty per cent propitious circumstances." The rise of Hills Bros. Coffee Incorporated from a retail dairy stall in San Francisco's old Bay City Public Market reflects the reality of Reuben's statement. Aided by brother Austin's three years of experience in the retail dairy business the early success of the brothers was in Reuben's own words both circumstance and hard work. When Reuben and Austin began to produce roasted coffee there were at least twenty-five other companies already engaged in some form of coffee production and distribution in San Francisco including, of course, the well-known Folger Company started by William Bovee (which began in San Francisco thirty years earlier). Most of these coffee businesses were started by family groups which contributed to the growth of San Francisco.
San Francisco in the nineteenth century was ripe for the importing and roasting of coffee. The foundation for commercial production of coffee dated back to the 1820s when English planters brought coffee to Costa Rica. By the early 1840s German and Belgian planters followed with coffee plantations in Guatemala and El Salvador, two of the several Central American countries where Hills Bros. would obtain its mild coffee beans. During the Gold Rush (1849) San Francisco rapidly expanded and grew. Coffee was imported and sold, after roasting, to restaurants and hotels. Yankee gold miners and others without equipment to roast and brew their own coffee, populated "coffee houses." In 1873 two brothers, Austin Herbert and Reuben Wilmarth Hills arrived in San Francisco from their home in Rockland, Maine with their father Austin who had come to California some years earlier. Five years later in 1878 A. H. and R. W. Hills established a retail stall to sell dairy products in the Bay City Market under the name of their new partnership "Hills Bros." Their small business expanded in less than four years with the acquisition of a retail coffee store titled Arabian Coffee & Spice Mills on Fourth Street in San Francisco. In two more years (1884) still larger quarters were occupied at Sacramento and Sansome Streets. Soon after this they disposed of their retail dairy business but continued as wholesale distributors of some dairy products including butter. Their coffee was labeled "Arabian Roast"' supported by the now famous trademark design of a man in turban and beard with a flowing yellow gown. This was created by a San Francisco artist named Briggs and since then (1897) has remained as the official trademark of Hills Bros. Coffee - a lasting symbol of coffee quality. Hills Bros. dairy division was eliminated in 1908 after company destruction by the San Francisco Earthquake and Fire of 1906. By 1924 all miscellaneous products including tea, had been dropped by the company which from then on referred to itself as "coffee only."
Emphasis on the quality of the finished product has long been a major selling point in the history of Hills Bros. advertising and marketing. The company's desire to keep abreast of technological advances in coffee production is a legacy of Austin and Reuben Hills, and is reflected in the company records, in its advertising and its self-perception. It was probably 1898 when Austin Hills and Thomas Hodge, partners who managed the wholesale dairy product operations were looking for a suitable can for exporting butter that could not be manufactured in San Francisco at that time, decided to consult Norton Brothers, a progressive can manufacture company in Chicago. Whether Austin traveled to Chicago or arranged with his brother Reuben to stop off there in route to New York (where he frequently spent time at the New York Green Coffee Exchange) to present the problem to Norton Brothers, which brother made the actual contact with Norton Brothers is not important today, but the results of that visit were real. Norton Brothers had just received patents on a process for packing foods in vacuum and thought it might solve the butter problem. In short order arrangements were made for shipping cans and machinery from Chicago to San Francisco including agreement for exclusive use on the West Coast for a reasonable period. Thus, Hills Bros. butter became the first known food product to ever be packed in vacuum. Once this started Reuben Hills had the idea that what worked well with butter might also be used for coffee. Experimental vacuum-packing of coffee in butter cans supported the theory that taking the air out of coffee would keep the product fresh for indefinite periods. No time was lost in getting new cans and more machinery and in July 1900 Hills Bros. Coffee as "the original vacuum-pack" was placed on the market. With the advent of this technology Hills Bros. changed the product name from "Arabian Roast" to "Hills Bros. Highest Grade Java and Mocha Coffee" and continued with the new trademark that had been started in 1897. Vacuum-packing extended the shelf life and travel ability of the product, thus new markets, national and international, were opened.
A change in the coffee industry of America was on the way. Hills Bros. remained the pioneer of vacuum-packing for thirteen years until a similar process was adopted by M.J.B., another leading coffee company in San Francisco. Other packers on the West Coast soon followed, but it was not until after World War I that East Coast coffee producers turned to vacuum-packaging.
Production and advertising of coffee continued to change with new technology. In the late 1880s San Francisco coffee importers began to "cup test" coffee beans for quality but the majority still depended on sight and smell. Reuben Hills and a few other coffee personalities in San Francisco are credited with the cup test method of appraising coffee quality. In its new home office and plant opened in San Francisco in 1926, Hills Bros. adopted "controlled roasting" in which coffee was roasted a few pounds at a time, but continuously. Developed in 1923 under the direction of Leslie Hills and Lee Maede, company engineer, "controlled roasting" employed the use of instruments to control the temperature and speed of operations, resulting in perfect roasting control that could not be depended on from batch to batch by even the most experienced coffee roasting expert. In 1914 the partnership known as Hills Bros. was incorporated under the same name. In 1928 a sales organization was formed under the name of Hills Bros. Coffee, Incorporated, but within four to five years the parent company absorbed Hills Bros. Coffee, Incorporated and adopted its name. A second plant was built in Edgewater, New Jersey, completed in 1941 to meet the needs of the increasing growth of areas between Chicago and the East Coast.
During World War II Hills Bros. faced conservation rules restricting use of tin for coffee cans. A timely method of high-speed packing in glass jars by Owens Illinois Glass Company made it possible for Hills Bros. as well as other companies in the industry to continue vacuum-packing during this period. Price control and coffee rationing were other war time necessities to which the industry adjusted.
Hills Bros. Coffee, Incorporated passed out of family ownership in 1976 when the company was purchased by a Brazilian corporation named Copersucar. In 1983 a group of local investors in San Francisco brought ownership back to where it had started and sold the business in 1984 to Nestlé Holdings, Incorporated, (effective January 1, 1985) which handled the acquisition of several companies in the United States for Nestlé S. A. Vevey, Switzerland.
Historical note written by T., Carroll Wilson, company historian and archivist, 1993.
Related Materials:
Archives Center, National Museum of American History
NW Ayer Advertising Agency Records, NMAH.AC0059
Warshaw Collection of Business Americana, NMAH.AC0060
Princeton University Posters Collection, NMAH.AC0433
Landor Design Collection, NMAH.AC0500
Industry on Parade Film Collection, NMAH.AC0507
Sandra and Gary Baden Collection of Celebrity Endorsements in Advertising, NMAH.AC0611
Fletcher and Horace Henderson Collection, NMAH.AC0797
Division of Cultural History Lantern Slides and Stereographs, NMAH.AC0945
Baltimore and Ohio Railroad Records, NMAH.AC1086
Alice Weber Photograph Albums, NMAH.AC1144
Henry "Buddy" Graf and George Cahill Vaudeville and Burlesque Collections, NMAH.AC1484
Division of Cultural History, National Museum of American History
Artifacts include coffee packaging, Golden Gate International Exposition sampling cups and saucers, a bowling shirt, and coffee cans.
Provenance:
These records were donated to the Archives Center, National Museum of American History by Hills Bros. Coffee Company, Incorporated.
Restrictions:
Collection is open for research but the negatives and audiovisual materials are stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Scope and Contents:
The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.
Arrangement:
The collection is divided into five series.
Series 1: Background Materials, 1979-2010, undated
Series 2: Advertising and Marketing Materials, 1986-2003, undated
Series 3: Teaching Materials, 1985-2012, undated
Series 4: Conference Materials, 1984-1999, undated
Series 5: Audiovisual Materials, 1986-2016
Biographical / Historical:
Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:
Virgin of Guadalupe Painting, Accession #: 2015.0306.01
INS Eagle Painting, Accession #: 2015.0306.02
Don Quixote Figurine, Accession #: 2015.0306.03
Provenance:
Collection donated by Hector and Norma Orcí, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The collection documents the Fuller Brush Company founded by Alfred C. Fuller in 1906.
Content Description:
The collection documents the Fuller Brush Company from the early years of its existence. The contents include photographs; ledgers; correspondence; internal reports; manufacturing facility studies; quality control reports; financial statements; sales data; company newsletters, some loose and some in bound form; other internal publications; advertising; trade literature; product manuals; catalogs; training manuals and employee handbooks; company annual reports; convention programs and materials; films; materials relating to employee incentives; vinyl records of radio broadcasts; scripts, pressbooks, and other promotional material for motion pictures; informational audio-cassete tapes; contracts, trial testimonies, and other legal papers; industry surveys and marketing campaign proposals; and clippings and printed materials.
Arrangement:
Collection is arranged into thirteen series. Unless otherwise noted, material is arranged chronologically.
Series 1: Historical background, 1916-2001
Series 2: Corporate records, 1917-2010 (bulk 1973-1976)
Series 3: Marketing, 1941-2013
Series 4: Operational records, 1913-1976 (bulk 1969-1976)
Series 5: Financial materials, 1919-1996
Series 6: Personnel, 1922-1984
Series 7: Sales managers, 1922-1990
Series 8: Distributors, 1921-2006
Series 9: Publications, 1920-1999
Series 10: Product materials, 1912-2017
Series 11: Photographs, circa 1890-2000
Series 12: Press Clippings and Publicity, 1921-2010
Series 13: The Fuller Brush Man and The Fuller Brush Girl, 1947-1953, 2004 (bulk 1947-1952).
Historical:
Founded in 1906 by Alfred C. Fuller in Hartford, Connecticut, the Fuller Brush Company predominately sold a wide range of cleaning products, marketed for personal care, housekeeping, and commercial users. Mostly a direct-selling company, it is perhaps best known for its independent, door-to-door salesmen, a figure referred to in popular culture as "the Fuller Brush Man." Calling on the housewives of America, the Fuller Brush Man would visit households with a gift, flyers, and a case full of samples, with which he would demonstrate the use of cleaning implements of various shapes and sizes. Through techniques such as developing new products based on customer feedback, and providing a satisfaction guarantee by allowing for product returns during the Fuller Brush Man's next visit, the Fuller Brush Company inspired new levels of trust and credibility in direct selling. In return, the company reaped massive profits. During the peak of the company's popularity, in around the 1950s, the Fuller Brush Man was a ubiquitous part of the American landscape, alluded to in comic strips, radio programs, and popular films, such as the 1948 Red Skelton comedy The Fuller Brush Man and the 1950 comedy The Fuller Brush Girl, starring Lucille Ball.
The Fuller Brush Company continually used its resources to promote and establish the identity of the Fuller Brush Man, to its own salespeople as well as the public. Traditional print advertisements were supplemented with extensive publicity coverage, carefully crafted by the Fuller Brush Company's advertising and public relations team. The company fostered a culture of achievable aspiration among new recruits, through in-house publications, which celebrated the accomplishments of fellow dealers, incentive programs, and a career ladder pipeline, which allowed high achieving salesmen to advance from independent dealers to regional sales managers--who were considered formal employees of the Fuller Brush Company. Some sales managers became local celebrities in their districts, adding their own charisma to the development of the Fuller Brush Man--such as New York District's Al Teetsel--whose "Fine and Dandy" personal motto established a cult following. Other Fuller Brush Company salesmen used the Fuller Brush Man's distinctive optimism, pluck, and perseverance to later become celebrities in their own right, such as evangelist Billy Graham, who attributed his high school days as a successful Fuller Brush Man to his future success.
While the Fuller Brush Company is best known for its door-to-door network of Fuller Brush Men, and its household products division, the company experimented with various channels of distribution and other specialized products during its over 100-year history. The Fuller Brush Company produced implements to clean guns during World War II, and in 1945 was honored with the E Award for its war effort contributions. In the 1940s, the Fuller Brush Company introduced female salespeople, or "Fullerettes" to their door-to-door ranks (mostly to promote their Debutante Cosmetics line, released by Daggett & Ramsdell, Inc. in 1948). The company returned to actively recruiting Fullerettes in 1966, and thereafter welcomed distributors of either sex. The company's Machine Division produced the mast for the sailboat "Columbia" in 1958, and in the 1960s, its Marine Division produced items for the maintenance of nautical equipment. Around the 1960s, its Household Division incorporated new items such as vitamins and hormone treatments into its personal care product line. The company experimented with retail brick-and-mortar locations, and, in 1974, instigated a telemarketing program. After 1985, the Fuller Brush Company began to move away from door-to-door sales techniques, redeveloping its sale channel distribution system to include mail order catalogs, a secure sales website for distributors, network-marketing techniques, and a reinterpretation of sales territories for distributors where district territories began to blur in favor of nationwide sales opportunities.
Founded in Hartford, Connecticut, the company remained in the region through the 1960s, though the company shifted locations to larger offices and manufacturing facilities as it grew. In 1960, operational facilities and headquarters moved to a large, custom-built campus in East Hartford, Connecticut. However, in 1968, the company was acquired by the Kitchens of Sara Lee, Inc. (then a part of the Consolidated Foods Corporation). During the 1970s the Fuller Brush Company experienced rapid changes in administration and organization. Under President Nat Zivin, headquarters relocated to Niles, Illinois in 1973. Later the same year, headquarters and operations moved to a large manufacturing facility in Great Bend, Kansas. The company remained a division of Sara Lee until 1989.
The Fuller Brush Company grew to involve multiple subsidiaries, including many that were international. The Fuller Brush Company established a wholly-owned Canadian subsidiary in 1921, called the Fuller Brush Company, Limited. In 1942, the Fuller Brush Company bought out a competitor, the Albany, New York-based Mohawk Brush Company. The "bristlecomb" hairbrush, introduced by the Mohawk Brush Company in 1928, remained one of the Fuller Brush Company's signature products. In 1961, the Fuller Brush Company founded and incorporated Charter Supply Corporation as a wholly-owned Mohawk subsidiary. Charter Products operated as a "private label" division, to rebrand duplicate products. The Fuller Brush Company also owned subsidiaries in Mexico; in 1968, the Fuller Brush Company held 100% interest in House of Fuller, S.A. and Charter de Mexico, S.A., both established in Mexico. Also in 1968, the Fuller Brush Company was a partial owner of House of Fuller (Jamaica), Ltd. The Fuller Brush Company conducted business around the world, including dealings in England, France, Jamaica, Trinidad, Puerto Rico, Spain, and Venezuela.
With growth came legal challenges. The Green River Ordinance, established in 1931, placed limits on door-to-door sales. The Fuller Brush Company challenged the ordinance, when it went to the Supreme Court in 1937. Over the course of its history, the Fuller Brush Company weathered lawsuits ranging from trademark disputes to labor treatment complaints from area managers in Puerto Rico.
After the sale by Sara Lee in 1989, the Fuller Brush Company was held by a series of private owners, including Lee Turner and Stuart A. Ochiltree. In June 1994, CPAC, Inc. purchased the company. In 1995, CPAC, Inc. also bought a longtime competitor of the Fuller Brush Company, Stanley Home Products, a company founded in 1929 by Stanley Beverage, a former sales vice president for the Fuller Brush Company. The two companies became siblings under the same parent organization; items from the Stanley Home Products line were sold by Fuller Brush Company distributors, and manufactured at the Fuller Brush Company plant in Great Bend. In 2012, both the Fuller Brush Company and Stanley Home Products filed for Chapter 11 bankruptcy. The companies merged their product lines and catalogs, eliminating equivalent products, to cut costs and streamline operations.
In December 2012, David Sabin and Chicago-based private equity firm Victory Park Capital purchased the Fuller Brush Company. The company headquarters moved to Napa Valley, California. Facing increased financial difficulties, in 2016 the company began to phase out its independent distributor system and domestic manufacturing operations. Around January 2018, the company was sold to Galaxy Brush LLC of Lakewood, New Jersey.
Biographical:
Alfred C. Fuller (January 13, 1885 - December 4, 1973), was founder and first president of the Fuller Brush Company, as well as the "original Fuller Brush Man." He was born in rural Nova Scotia, to parents Leander Joseph Fuller and Phebe Jane Collins. The eleventh of twelve children, Fuller took pride in the resilient and self-sufficient spirit he developed growing up on a Nova Scotian farm, and valued such qualities throughout his life over formal education. Long after his success, he promoted himself as an average man among average men.
In 1903, at age eighteen, Alfred Fuller left his family home in Nova Scotia, and followed siblings who settled in the United States. He moved in with his sister Annie and her husband, Frank Adler, in Somerville, Massachusetts. After a series of odd jobs, Fuller considered trying his hand at selling brushes (he was inspired by a brother, Dwight, who made and sold brushes before his death by tuberculosis in 1901). Alfred discovered a knack for trade; unlike many other direct salesmen at the time, his sales technique emphasized product demonstrations. Eventually, Fuller decided to make his own brushes. He set up a workbench in his sister's basement in January 1906. Four months later, he moved to Hartford, Connecticut where he founded the Fuller Brush Company.
The rapid success of the company, improved Alfred C. Fuller's romantic prospects. With the enthusiastic support of his sister, Annie, Alfred initiated a courtship with a Nova Scotian woman who had formerly caught his eye, Evelyn Ellis. They were married on April 10, 1908. However, the marriage was strained, and they divorced in 1930. In 1932, Alfred Fuller remarried. His second wife, Mary Primrose Pelton, was also Nova Scotian, the daughter of a judge from Yarmouth. They remained together for the rest of his life.
Alfred C. Fuller and his first wife Evelyn had two sons. Alfred Howard was born in 1913 and Avard in 1916. Both would later rise to prominence within the Fuller Brush Company, serving as its second and third presidents. The elder son, Howard, was Fuller Brush Company President from 1943 until 1959. From an early age, Howard challenged his father regarding the direction of the company. With his bold and aggressive personality, Howard was able to institute changes to the company that resulted in higher profits, such as distributing catalogs before the salesman's visit, shortening product demonstrations, prioritizing many small sales over few large sales, and developing other techniques that emphasized speed and efficiency. However, his temperament also contributed to Howard and his wife Dora's untimely deaths. Howard, always interested in thrilling, high-risk pursuits (such as driving sports cars, piloting airplanes, and racing speedboats and sailboats) was cruising through Nevada at 120-miles per hour for a business trip, uncharacteristically accompanied by his wife, when his Mercedes-Benz 300 SL blew a tire. Both Fullers died in the accident.
Following the tragic accident, Avard assumed leadership of the Fuller Brush Company. Avard's more conservative nature ushered in an era of leadership where his father, Alfred C. Fuller, rose in honor and influence with the company. However, Avard relied on traditional sales strategies (such as promoting a culture around the Fuller Brush Man, rather than take a more active strategy toward integrating female distributors) which placed the Fuller Brush Company at a disadvantage with competitors such as Avon Cosmetics. Avard served as President of the Fuller Brush Company until 1969.
Although Alfred C. Fuller never reclaimed presidency of the Fuller Brush Company, he remained chairman emeritus for the duration of his life. A treasured company figurehead, celebrations were held in his honor long after his retirement. In 1956, a testimonial dinner was held where a portrait of Fuller was unveiled in honor of the 50-year anniversary of the Fuller Brush Company. In 1965, Alfred C. Fuller was further honored, when his birthplace was dedicated as a historic landmark. Alfred C. Fuller was known as "Dad" Fuller to the thousands of Fuller Brush Men and Fullerettes who represented the company door-to-door throughout the country, and made frequent appearances in in-house publications and external publicity. Working with Hartzell Spence, Alfred C. Fuller wrote an autobiography, titled A Foot in the Door, published by the McGraw-Hill Book Company, Inc. in 1960. A practicing Christian Scientist with a devout Methodist mother, Fuller frequently alludes to the influence of his faith in his autobiography. Alfred C. Fuller passed away on December 4, 1973.
Related Materials:
Materials in the Archives Center
Stanley Home Products Collection (AC0788)
Earl S. Tupper Papers (AC0470)
Brownie Wise Papers (AC0509)
Ann and Thomas Damigella Collections (AC0583)
Industry on Parade Film Collection, episodes 66, 217 (AC0507)
Materials at the Smithsonian Institution
Smithsonian Libraries Trade Literature Collection, includes some Fuller Brush Company catalogs;
The Division of Work and Industry, National Museum of American History holds artifacts from the Fuller Brush Company from previous accessions, such as hairbrushes for women and men (including bristlecomb hairbrushes); shower brushes; toothbrushes; combs; a military brush; brush holders; and similar materials. (AG.A.6645-AG.A.6653; AG.A.6656-AG.A.6666; AG.77-FT-15.0523; ZZ.RSN833134).
The Medicine and Science Division (now Division of Medicine and Science) National Museum of American History holds a general purpose cleaning brush, and a bathroom fixtures cleaning brush from a previous accession (2006.0098).
National Portrait Gallery holds a portrait of Alfred Fuller.
Materials at Other Organizations
Hagley Museum and Library, Manuscripts and Archives Department
Avon Products Inc., Records, 1880-2012
University of Wyoming, American Heritage Center, Archives
Columbia Pictures Records, 1934-1974 (collection #93555)
Includes materials related to the Fuller Brush man and Fuller Brush Girl, 1950.
Separated Materials:
Artifacts collected along with the acquisition of archival material are held by the Divisions of Work and Industry, and Medicine and Science.
Separated materials assigned to the Division of Work and Industry include a men's tie; buttons; ashtray; charm; and tape measure. See accession 2018.0089.
Separated materials assigned to Division of Medicine and Science include a bathing brush, a dental plate brush, a women's hair brush, a comb cleaner, and toothbrushes. Some items are maintained in original packaging, or are kept with original paper inserts. See accession 2018.0090.
Provenance:
Collection donated by the Fuller Brush Company through David Sabin, 2018.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Arthur Ehrat invented and patented a breakaway basketball rim, fashioning his prototypes from bolts, metal braces and one key part: a piece of the heavy-duty coil spring on a John Deere cultivator. His invention helped to revolutionize the way basketball is played because players could slam dunk the ball with fewer injuries and without bending the rims or breaking backboards. This collection includes correspondence, legal documents --such as patent papers, litigation files and licensing agreements --photographs and sketches that relate to the basketball invention, as well as materials regarding his two field spreader patents and other invention ideas.
Scope and Contents:
The collection is divided into five series and consists of approximately seven cubic feet.
This collection includes correspondence and legal documents--such as patent papers, litigation files and licensing agreements--that relate to Arthur Ehrat's basketball goal, as well as materials regarding his field spreader patents and other invention ideas. The bulk of the collection is made up of attorney correspondence, patent infringement documents, and patent licensing documents. The collection also contains handwritten notes by Arthur Ehrat and his attorneys, sketches of his inventions, an oral history interview, and photographs.
Attorney McPherson Moore sent many of the legal documents and correspondence to Ehrat. These documents were assembled by the law firms for which Moore worked. The original order has been preserved.
The correspondence consists of letters from attorney McPherson Moore to Ehrat and from Moore or his associates to other attorneys regarding litigation, pending licensing agreements, and other actions. The correspondence contains handwritten notes, promotional materials for sporting goods companies, drafts of legal documents, copies of patents and other enclosures. The majority of the correspondence is copies.
Correspondence found throughout the collection is key to understanding the legal documents because it provides insight into the legal negotiations behind the settlement and licensing process, and the diligence necessary to protect a viable patent from infringement. Correspondence should be read in conjunction with litigation and licensing documents to gain a better sense of the negotiations between attorneys and how and why the legal documents were created.
Throughout this collection, reference is made to legal terms, including pleadings, production documents, discovery, patent infringement, file histories, and Bates numbers. Series 3, Civil Action and Settlement Records has numerous sets of pleadings, which are the legal documents filed in a lawsuit. These documents encompass complaints, petitions, answers, motions, declarations, and memoranda.
The discovery process is the effort of one party to a lawsuit to get information from the other party prior to a trial. This is done through depositions, requests for or production of documents, and interrogatories (written questions to the other party).6
Bates numbers --named after the Bates Automatic Numbering Machine patented in the late 1800s --are used to identify documents with a unique number. The parties to a lawsuit use these numbers to keep papers in order when they are sent to the other party during discovery. This collection contains sets of production documents stamped with Bates numbers. (See Series 3, Subseries 8: Ehrat v. Icon, Proform and K's Merchandise, 1984-1996)7
Patent infringement is "the manufacture and/or use of an invention or improvement for which someone else owns a patent issued by the government, without obtaining permission of the owner of the patent by contract, license or waiver."8
A patent file history (also called a file wrapper) is a folder maintained by the United States Patent and Trademark Office. It contains all of the correspondence and documents from a patent application.9 See Series 2, Subseries 2 for the file history of Ehrat's United States Patent No. 4,365,802.
Series 1: Background Materials, 1968-2005, 2011
This series, which is further divided into three subseries, comprises oral history interviews, early sketches of Ehrat's basketball goal, articles about slam dunking, Ehrat's breakaway rim, correspondence and notes, income and expense records (including legal expenses), photographs and facsimiles of photographs, and invoices from the components Ehrat purchased when he created prototypes. One receipt documents the heater Bob Copelin purchased for his new shed in 1975, around the time Ehrat began inventing. This was significant when Ehrat was trying to prove to the United States Patent Office that he had his idea before Frederick Tyner.
Subseries 1: Ehrat History, 1968-2005
Correspondence in this subseries includes a handwritten list of possible names for the basketball rim, one which Ehrat titled, "The Rebounder Has Been Tested." The correspondence also contains copies of letters sent to the United States Patent Office intended to prove that Ehrat's rim was unique; a letter from National Basketball Association saying that, after testing, it is going to use Kenneth Mahoney's (Toss Back) rim instead of Ehrat's; letters from basketball halls of fame; and copies of e-mail from the Smithsonian. This subseries has an original sketch of Ehrat's basketball goal with annotations. Also included is a 1 D2" VHS tape of Ehrat explaining the components he used to fashion his first breakaway rim prototypes and a news segment in which Ehrat was interviewed about his invention at the Chicago Board of Trade. The audio and video recordings contain some repetition of information.
Subseries 2: Photographs and Clippings, 1973-2005
Color photocopies of photographs depicting early rims; a birthday gathering for Ehrat's father, William Ehrat, circa 1974-1975 (used to help prove that he was working on the rim before Frederick Tyner); Ehrat giving a rim to Virden High School; Ehrat with sportscaster Dick Vitale; and a studio shot of his daughters, Rose, Jo, Sharon, Jane, and Linda.
Three photographs in this subseries show prototype rims with coil springs. Ehrat holds up one of these photographs in the video history, but he does not discuss the photographs' origin. There are no markings of any kind on the photographs.
Subseries 2 also contains field photographs taken by John Fleckner, National Museum of American History staff, in May 2005. Field photographs include: the grain elevator Ehrat managed; rim prototypes; and a donated rim hanging on the gym wall at Virden High School.
Articles in this subseries are from the Virden Recorder, The State Journal-Register, Chicago Tribune, The Wall Street Journal, and Kentucky Living. The topics covered include collapsible rims and breakaway rims; Ehrat and his invention; and the Smithsonian Institution's interest in the breakaway rim. Also included is a clipping from Farmers Elevator Co.'s meeting minutes from December 15, 1973, in which the board voted to relinquish rights to any patent or product created by Ehrat.
Subseries 3: Oral History Interview, 2005
A May, 2005, interview of Ehrat by John Fleckner at Ehrat's home in Virden, IL. Ehrat discusses his background, attorney Ralph Staubly, basketball rims he built, and a slam dunk contest that his nephew Randy Albrecht helped organize in the early 1980s at St. Louis Community College. Subseries 3 also contains Digital video disks (DVD) in which Ehrat discusses the documents he sent to the Archives Center, National Museum of American History. There is some repetition of topics discussed in the audio and video recordings.
Series 2: Patent Records for Basketball Rim, 1865-1984 (bulk 1970s-1984)
This series, divided into four subseries, contains copies of patents used as research or as prior art for Ehrat's patent application, a file history of the patent, correspondence/notes from Ehrat and his attorneys, and legal papers sent from Ehrat's first attorney, Ralph Staubly, to McPherson Moore.
Subseries 1: Ehrat and Dittrich Patents, 1979-1984
Copies of Ehrat's United States Patent No. 4,365,802, deformation-preventing swingable mount for basketball goals and William Dittrich's two patents, United States Patent No. 4,151,989, basketball practice device and United States Patent No. 4,465,277, basketball goal structure.
Subseries 2: Research and File History, 1865-1984
The complete patent file history consists of a list of actions taken (rejections, appeals, civil action filed) on the patent application for United States Patent No. 4,365,802. Pages 19-23 are copies of letters sent to United States Patent Office to establish the rim's unique qualities after the examiner's interference search found Frederick Tyner's patent (United States Patent No. 4,111, 420, Energy-absorbing basketball goal/backboard unit) and ruled Ehrat's invention was too similar.
Subseries 3: Correspondence and Notes, 1976-1984
Two sets of letters from acquaintances. The first set, 1977-1978, was sent to the United States Patent Office and provide a sense of the invention's unique quality. The second set, 1983-1984, consists of letters written by Ehrat's friends and was used in Basketball Products International and Ehrat v. Mt. Vernon School District and Porter (Series 3, Subseries 1) to establish that Ehrat had his breakaway rim idea before Frederick Tyner. A letter in the correspondence folder for this litigation, dated February 23, 1984, mentions that copies of these letters were sent to Basketball Products International. Also in this subseries is a transcript of a phone conversation between Ehrat and attorney McPherson Moore about when Ehrat had the idea for a breakaway rim and who knew about it.
Subseries 4: Files from Ehrat's First Attorney, Ralph Staubly, 1976-1982
Includes the file about Ehrat sent from Ralph Staubly to McPherson Moore when Ehrat changed legal representation in 1983. The folder contains originals, copies, and drafts of documents sent to the United States Patent Office, some with annotations. Also included is a high school basketball rulebook, 1977-1978, and the notes Ralph Staubly used to write an affidavit for Ehrat's patent application in which Ehrat swears he invented before Frederick Tyner.
Series 3: Civil Action and Settlement Records, 1984-1996
This series is divided into eight subseries. It contains full and partial sets of case pleadings, with pleadings indices, from eight court cases, attorney correspondence and notes, depositions of Ehrat and Frederick Tyner, case judgments, and signed settlements.
In 1984, Ehrat and Basketball Products International were plaintiffs or defendants together in five civil action lawsuits that involved sporting goods companies, including Porter Equipment Company, Gared Company, and Toss Back. These lawsuits and their correspondence should be consulted in conjunction with one another.
Subseries 1: Basketball Products International and Ehrat v. Mt. Vernon School District and Porter, 1984
Civil action, February 1984-June 1984: The complaint alleges patent infringement by sporting goods company Porter for manufacturing products embodying the invention, and infringement by Mt. Vernon School District (WA) for purchasing Porter basketball goals. Action dismissed June 11, 1984. This subseries contains the subpoena and deposition of Frederick Tyner regarding United States Patent No. 4,111, 420, Energy-absorbing basketball goal/backboard unit. It also contains plaintiff's exhibits, numbered 1-31, which include Tyner's notes, documents, and facsimiles of photographs related to his patented basketball goal.
Subseries 2: Porter Equipment Company v. Basketball Products International and Ehrat, 1984
Civil action, April 1984-June 1984: The complaint alleges that Ehrat's and Basketball Products International's patents are invalid and unenforceable and that Porter and Mt. Vernon School District did not infringe. Porter calls for dismissal or transfer of the case. The pleadings index for Vol. 1 has a note at the bottom that says "Start Vol. 2," but Vol. 2 is not in the collection.
Subseries 3: Gared Company v. Basketball Products International and Ehrat, 1984-1988
Civil action, March 1984-October 1984: This action is in response to letters sent by attorney McPherson Moore threatening a lawsuit if Gared Company does not cease manufacture of infringing goals. Gared Company files a complaint for declaratory judgment, calling the patent invalid and alleging unfair competition. A stipulated dismissal of complaint was signed by Moore and Ralph Kalish, Gared Company's legal counsel. Declaratory judgment is the judgment of a court which determines the rights of parties without ordering anything be done or awarding damages.
Of note in this subseries is the deposition of Ehrat regarding his involvement with Gared Company and the city of St. Louis, where the company is based. Gared Company's counsel, Ralph Kalish, asks Ehrat questions about his nephew, Randy Albrecht. Ehrat purchased 12 rims from Gared Company, on the advice of his nephew, for the purpose of building and testing his releasable basketball goals. Kalish tries to assess whether there was a profit motive and how Gared Company's goals factored into that.
Subseries 4: Basketball Products International and Ehrat v. Gared Company, 1984
Civil action, April 1984-June 1984: Complaint filed against Gared Company and Athletic Supply (which purchased Gared Company goals) for patent infringement. The case was dismissed.
Subseries 5: Basketball Products International and Ehrat v. Toss Back
Civil action, May 1984-June 1984: Complaint filed against Toss Back and the cities of Seattle and Tacoma (which purchased Toss Back basketball goals) for patent infringement. There is no evidence of a settlement or of court action. Toss Back signed a licensing agreement with Ehrat in 1985 (See Series 4, Licensing Agreements).
Subseries 6: Ehrat v. Gared Company and Nixdorff-Krein Industries, 1982-1990 (bulk 1987-1990)
Civil action, 1988-1990: Complaint filed against sports equipment company Gared and its parent company, Nixdorff-Krein Industries, for patent infringement. Request for passing case for settlement filed by Ehrat's attorney, McPherson Moore, and granted by the court. The signed settlement is in this subseries. This subseries has file histories of Gared Company patents. A file history (or file wrapper) is a folder kept at the United States Patent and Trademark Office that has all of the correspondence and documents from a patent application
Subseries 7: Ehrat v. Diversified Products, 1989-1994
Civil action, 1993: A complaint was filed against Diversified Products after a series of letters calling for the company to cease manufacture and sales of infringing basketball goals went unheeded. The parties were granted a consent judgment to settle out of court. The signed settlement is in this subseries.
Subseries 8: Ehrat v. Icon Health & Fitness Inc., Pro Form Fitness Products Inc., and K's Merchandise Mart, 1984-1996 (bulk 1994-1996)
The Icon Health & Fitness Inc. (hereinafter Icon) pleadings consist of two volumes, Vols. 2 and 3. Vol. 1 is missing. There is a draft of the first page of Ehrat's complaint against Icon in Box 9, Folder 3. A consent judgment was entered, and the parties settled out of court. The signed settlement is in this subseries.
There are two categories of production documents in this subseries, those for the plaintiff (three folders) and those for the defendant (seven folders), that have Bates numbers affixed to or printed on the bottom of the pages. Bates numbers are used to identify documents with a unique number. The parties to a lawsuit use these numbers to keep papers in order when they are sent to the other party during discovery.
The plaintiff's production documents include Bates numbers 1-205. Numbers 1-105 contain Ehrat's patent file history; numbers 107-205 are copies of Ehrat's licensing agreements through 1993.
In the defendant's production documents, one folder has Bates # I10001 and other numbered pages that are not in a particular order. Bates numbers I10068- I10882 include the file history for United States Patent No. 4,365,802, deformation-preventing swingable mount for basketball goals; correspondence among defendant's attorneys; copies of patents; and copies of licensing agreements through 1993.
Series 4: Licensing Agreements, 1982-2000 (bulk 1980s-1990s)
This series is divided into twenty-six subseries and encompasses materials pertaining to Ehrat's relationships with numerous companies that manufacture or sell sports equipment. These materials include correspondence and notes, licensing agreements and drafts of agreements, Dun and Bradstreet financial reports, catalogs, pamphlets, and other promotional materials. Ehrat and attorney McPherson Moore used the promotional materials to determine whether the companies were marketing or selling basketball goals that infringed on Ehrat's patent, then contacted the companies about licensing Ehrat's patent. With the exception of Subseries 1: Correspondence and Subseries 6: William Dittrich Patents, each subseries represents a different company.
To better understand Ehrat's relationships with these companies, researchers should consult Subseries 1: Correspondence, as well as the correspondence within specific subseries, in conjunction with licensing agreements and other documents in this series.
There are thirteen signed licensing agreements in this series, some of which bear original signatures. Ehrat's first licensee was with Basketball Products International, which signed an exclusive agreement in 1983. In November, 1984, after five civil action lawsuits in which Ehrat and Basketball Products International were either co-plaintiffs or co-defendants, the company signed a nonexclusive licensing agreement. Drafts of the agreements exist for some companies, but there is no evidence that the agreements were signed. In some cases, correspondence indicates which companies were not interested in entering into an agreement.
Ehrat's licensees include Huffy (signed May 1988); Basketball Products International, exclusive license (signed July 1983), nonexclusive license (signed November 1984); Toss Back (signed January 1985); Porter Equipment Company (signed 1985 and 1989); RDH Enterprises/Schutt (signed August 1991); Industrial Machine Specialties/Bison (signed January 1987); Lifetime Products (signed March 1989); Fisher-Price (owned by Quaker Oats, signed April 1988); Indian Industries/Harvard Sports (signed June 1991); McCullough (signed April 1990); and Sure Shot (signed March 1991).
Companies in this series without signed licensing agreements include Medart; Blazon-Flexible Flyer; Spang/Today's Kids; Sports and Leisure/Ideas That Sell; Wilson Sporting Goods; Hutch Sporting Goods; Aalco; Bergfeld Recreation; Future Pro; MacGregor; Pro-Bound; Architectural Design Products; and Hyland Engineering.
Settlements and licensing agreements that Ehrat signed with Gared Company, Diversified Products, and Icon appear only in Series 3, Civil Action and Settlement Records.
Subseries 6, William Dittrich Patents, contains correspondence and documents relating to the patent and royalty agreement Dittrich made with Ehrat in 1987. Dittrich had two basketball-related patents but had difficulty getting companies to license with him because there was confusion about his patents and those of Ehrat and Frederick Tyner. Dittrich contacted Ehrat's attorney, McPherson Moore, and they worked out an agreement. Ehrat acquired Dittrich's patents and they joined forces to attract licensing agreements and to split royalties and litigation settlements. Subseries 6 also has the transcript of a 1986 phone conference between William Dittrich and McPherson Moore regarding a possible joint agreement with Ehrat and the patent file history for United States Patent No. 4,151,989, basketball practice device. There is no file history for Dittrich's other patent, United States Patent No. 4,465,277, basketball goal structure, but there are pieces of the file history in this subseries. Subseries 6 also includes drafts and signed patent assignment papers and a signed licensing agreement between Ehrat and Dittrich, 1987.
Subseries 9, Lifetime Products, consists of itemized lists of attorney's fees from McPherson Moore for November 30, 1987, to February 28, 1989. The fees are for research, phone calls, photocopies, correspondence, and litigation documents for Ehrat v. Gared Company. The companies listed in these papers include Gared Company, Lifetime, Huffy, Fisher-Price, Sports and Leisure, Today's Kids, Toss Back, and Blazon.
Subseries 16, McCullough contains a Dunk-Kit (see Box 18), which Ehrat purchased in 1989. The Dunk-Kit is a set of springs and bolts that turn a set basketball goal into a breakaway goal. According to attorney McPherson Moore, the springs and bolts constituted an infringement of Ehrat's patent. McCullough disagreed with this assessment but eventually agreed to a monetary settlement.
Series 5: Field Spreader Patents and Other Ideas, 1977-2003
Subseries 1: Field Spreader Patents, 1977-2003
This subseries contains copies of Ehrat's two field spreader patents: United States Patent No. 4,358,054, field-sprayer tank-vehicle having means for on-site metering and mixing of soil-treating chemicals and United States Patent No. 4,588,127, material-spreading field vehicle having means for on-site metering and mixing of soil-treating chemicals. It also contains magazines, articles, and pamphlets on agricultural equipment and litigation documents between SoilTeq and Ag-Chem.
Subseries 2: Other Ideas, 1971-1998
In the late 1980s and early 1990s, Ehrat came up with ideas for other inventions, but none of them were patentable. This subseries has original sketches for "electric clippers with box for holding clippings;" a beverage can with multiple containers; and an "automobile refreshment temperature control." Included in the folders are letters that outline the ideas behind the inventions and the reasons they were not patented. Also included are copies of patents that relate to Ehrat's ideas.
Series 6: Toby Dittrich Files, 1889-1997
This series, which is further divided into five subseries, contains administrative records, prior art, patent records, correspondence, litigation materials, financial records, marketing and sales materials, photographs, and newspaper clippings from William A. (Toby) Dittrich. Dittrich invented the "Dunk King" break-away basketball rim in the mid 1970s while he was a physics professor at Pacific Lutheran University in Washington State. Dittrich patented and marketed his rim with mixed success before selling the rights to his patents to Arthur Ehrat in the mid 1980s. The two agreed to market and license their products independently, and cooperatively share royalties and settlements from patent infringement cases.
Arrangement:
The collection is divided into five series.
Series 1: Background materials, 1968-2005
Subseries 1: Ehrat History, 1968-2005, 2011
Subseries 2: Photographs and Clippings, 1973-2005
Subseries 3: Oral History, 2005
Series 2: Patent records for basketball rim,1865-1984
Subseries 1: Ehrat and Dittrich Patents, 1979-1984
Subseries 2: Research and File History, 1865-1984
Subseries 3: Correspondence and Notes, 1976-1984
Subseries 4: Files from First Attorney, Ralph Staubly, 1976-1982
Series 3: Civil action and settlement records, 1984-1996
Subseries 1: Basketball Products International and Ehrat v. Mt. Vernon School District and Porter Equipment Company, 1984
Subseries 2: Porter Equipment Company v. Basketball Products International and Ehrat, 1984
Subseries 3: Gared Company v. Basketball Products International and Ehrat, 1984-1988
Subseries 4: Basketball Products International and Ehrat v. Gared Company --Pleadings, 1984
Subseries 5: Basketball Products International and Ehrat v. Toss Back, 1984
Subseries 6: Ehrat v. Gared Company and Nixdorff-Krein Industries, 1982-1989 (bulk 1987-1989)
Subseries 7: Ehrat v. Diversified Products, 1989-1994
Subseries 8: Ehrat v. Icon Health & Fitness Inc., Pro Form fitness Products, Inc. and K's Merchandise Mart, 1984-1996 (bulk 1994-1996)
Series 4: Licensing agreements, 1982-2000 (bulk 1980s-mid-1990s)
Subseries 5: Other Inventions and Ideas, 1978-1980
Biographical / Historical:
Arthur Henry Ehrat was born December 20, 1924. He grew up on a farm near Shobonier, IL, east of St. Louis. Ehrat had four sisters and a brother: Dorothea, Ruth, Bernice, Grace and Walter. Growing up on a farm during the Great Depression, Ehrat learned farming skills, including milking, baling, and operating heavy equipment such as threshing machines. After graduating from Vandalia High School he moved to Wheaton, IL, to work on a farm. From the latter part of 1945 until 1947, Ehrat was an Army medic, stationed in Fort Sheridan, IL; Camp Atterbury, IN; Fort Meade, MD; and Manila, Philippines. After his Army service, Ehrat moved back to Illinois and spent a few years farming with his brother.
In the early 1950s Ehrat lived with his sister Bernice and her family in Minneapolis while attending a two-year course at Minneapolis Business College. Upon completion of the course, he returned to Virden, IL and worked at a grain elevator. Ehrat met Mary Mardell Worth in Virden. They were married June 27, 1954, and had five daughters: Rose, Jo, Sharon, Jane and Linda. Ehrat managed the grain elevator at Farmers Elevator Co. in Lowder, IL for nearly 30 years.
In the mid-1970s, Ehrat's nephew, Randy Albrecht, a coach at St. Louis University, mentioned that basketball players were slamming the basketball ball through the rim and hurting themselves, as well as bending or breaking the rims, which were affixed directly to the backboard. The bent rims had to be straightened, causing a delay of game. While Ehrat never had a strong interest in the game of basketball, Albrecht suggested his uncle, who was known as a tinkerer, come up with a safer basketball rim. The conversation sparked a few ideas. Ehrat bought a flimsy $20 basketball rim and began building a prototype.
Basketball fans during the 1940s and 1950s didn't see many slam dunks. Despite the leaping ability of stars Bob Kurland, George Mikan, and James Clifford Pollard, aka "the Kangaroo Kid," the dunk shot was considered showboating and was often done only in practice. Basketball players, whose average size was smaller in the mid-20th century, viewed the dunk as a low-percentage shot compared with the ubiquitous jump-shot.
In 1967, the National Collegiate Athletic Association (NCAA) outlawed dunking. A few years later, Julius "Dr. J" Erving, who played professionally for the American Basketball Association's Virginia Squires, re-ignited excitement about basketball with his high-flying slams. In the first half of 1976, a few months before Ehrat first applied for a patent, the dunk was reinstated in college basketball.
At the professional level, flamboyant hoops star Darryl "Dr. Dunk" Dawkins shattered some glass backboards in the late 1970s and early 1980s, which prompted the National Basketball Association (NBA) to ban the shattering of backboards and make collapsible rims mandatory. The NBA's call for collapsible rims, along with the NCAA's reinstatement of the dunk, opened the door for innovations in basketball rims.
Collapsible rims, which folded down when pressure was applied to them, were the precursor to breakaway rims and had to be manually put back in place. Ehrat created a safer basketball rim that automatically snapped back after a slam dunk.
Ehrat's first rim, used a door spring. It was bolted to two plates, one that remained fastened while the other flexed down under pressure. The hinge was not strong enough, so he focused on creating a detent. A detent is a device that holds one mechanical part in relation to another so the device can be released when force is applied. If someone slam dunks a basketball and pulls on the rim, a detent would allow the rim to flex downward with minimal pressure on the backboard. Ehrat fitted some heavy-duty magnets between metal plates on the rim, but this did not work as he envisioned.
The turning point came when Ehrat decided to use a spring mechanism. Drawing upon his agricultural background, he pulled a spring from a John Deere cultivator, cutting it to fit the basketball rim. The thick, sturdy coil was able to withstand more than a hundred pounds of pressure before yielding downward and would push the rim back into place. In addition to the spring, he tested ball bearings, bolts, and corner braces before finding the right combination that would hold at least 150 pounds of pressure.
Once he had viable prototypes, Ehrat tested their durability. He sent one to Virden High School and enlisted Randy Albrecht, to test the other prototypes. Albrecht used his connections as a basketball coach at St. Louis Community College at Meramec to have prototypes installed at the schools where he worked. The rims were sent to other high schools and colleges by Ehrat. For more information on where the prototypes went, see his deposition in Series 3, Subseries 3. Ehrat estimated in his deposition that he built approximately 36-40 prototype rims.
It took six years, from July 1976 to December 1982, for Ehrat to receive the patent on his basketball goal (United States Patent No. 4,365,802, Deformation-preventing swingable mount for basketball goals). His application was rejected twice, with patent examiner Paul Shapiro noting that Frederick C. Tyner held a patent for a similar basketball goal (United States Patent No. 4,111, 420, energy-absorbing basketball goal/backboard unit).
Ehrat and his attorney, Ralph Staubly, pursued an appeal of the rejection. Staubly, a retired patent examiner had moved to Springfield, IL, in the 1970s to open a private practice. A major part of the appeal involved notarized letters from acquaintances who said that Ehrat's invention was unique and would be an asset to the sport of basketball. He also proved, through copies of canceled checks and a rough sketch of his invention, that he was working on his breakaway basketball goal in 1975 before Frederick Tyner conceived of his. In a 1984 deposition (Series 3, Subseries 1), Tyner placed the date of his invention near the last week of March or first week of April 1976, not long after he heard that the NCAA had reinstated dunking.
Ehrat won the appeal, effectively rendering the Tyner patent invalid. After Staubly fell ill and moved to Texas, and in early 1983, Ehrat found a new patent attorney,McPherson Moore of the St. Louis firm Rogers, Eilers and Howell, who became Ehrat's main legal counsel for approximately 20 years.
In February, 1983, two months after Ehrat received his patent, his attorney McPherson Moore sent certified letters to more than 60 sporting goods companies to announce the patent. The letters were sent to alert companies of possible infringement and to garner interest in licensing agreements.
During the basketball goal patent's 17-year lifespan, Ehrat obtained a dozen companies as licensees. Only Fisher-Price and Schutt Manufacturing signed without much difficulty. Ehrat worked to get the other companies licensed, in some cases filing patent infringement lawsuits or threatening to file them. Ehrat's first licensing agreement, signed in 1983, was with Basketball Products International.
Ehrat was involved in eight civil action lawsuits, five of which took place in 1984, when he had to prove for a second time that he had his idea for a breakaway goal before Tyner. Ehrat also defended his patent against other, similar patents issued to sporting goods companies in the early 1980s. Kenneth Mahoney of Toss Back, Charles Engle of Gared Company, and the Porter Equipment Co. all received patents for basketball goal devices, citing Ehrat's patent as prior art. Ehrat was involved in lawsuits with all three companies.
In 1986, Ehrat and attorney McPherson Moore were contacted by William "Toby" Dittrich, who held two patents --United States Patent No. 4,151,989, basketball practice device and United States Patent No. 4,465,277, basketball goal structure. Dittrich was having difficulty licensing his patents to companies because of the confusion over Ehrat's and Tyner's patents. Dittrich assigned his patents to Ehrat in 1987 and they signed a joint licensing agreement to split royalties and settlement money.
In addition to his basketball goal patent, Ehrat also holds two patents for agricultural inventions: United States Patent No. 4,358,054, field-sprayer tank-vehicle having means for on-site metering and mixing of soil-treating chemicals; and United States Patent No. 4,588,127, material-spreading field vehicle having means for on-site metering and mixing of soil-treating chemicals.
Arthur Ehrat died on July 9, 2015.
Related Materials:
Artifacts related to this collection were donated to the Museum's Division of Music, Sports and Entertainment, now the Division of Culture and Arts.
Provenance:
Donated to the Archives Center in 2005 by Arthur Ehrat. An addenda of materials related to Toby Dittrich was donated by Toby Dittrich in 2014.
Restrictions:
The collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
