Collection of the Smithsonian National Museum of African American History and Culture, Gift of Casey Grant in honor of Patricia Banks Edmiston, Patricia Grace Murphy and Eugene Harmond
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Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series
Series 1: Research Files, 1943-1985
Series 2: Interviewee Files, 1984-1985
Series 3: Oral History Interviews, 1984-1985
Subseries 3.1: Reference Copies, 1984-1985
Subseries 3.2: Master Tapes,1984-1985
Subseries 3.3: Original Tapes, 1984-1985
Series 4: Pepsi-Cola Video, 1946-1988
Subseries 4.1: Reference videos
Subseries 4.2: Master Copies
Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.
The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.
The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.
The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana, Beverages
N.W. Ayer Advertising Agency Records
Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center, National Museum of American History Search this
Extent:
1 Item (Ink on paper., 13.8" x 11.0".)
Container:
Box 5, Folder 4
Type:
Archival materials
Advertisements
Date:
January 1965
Scope and Contents:
Image of young woman holding an open Pepsi bottle.
Local Numbers:
AC0111-0000001 (AC Scan)
Collection Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center, National Museum of American History Search this
Extent:
3 Cubic feet (9 boxes)
Type:
Collection descriptions
Archival materials
Date:
undated
Summary:
Collection consists primarily of cookbooks and similar forms of literature containing recipes and - or information relating to food customs, created by producers and manufacturers of foods products, cooking utensils, kitchen appliances and equipment.
Scope and Contents note:
The collection was created by the Archives Center to form a body of material from producers and manufacturers of food products, cooking utensils, kitchen appliances and equipment. It consists primarily of cookbooks, recipe booklets, circulars, recipe cards, and clippings containing recipes or information relating to food customs. Most of these materials were published in the United States by producers and manufacturers of foods, seasonings, and condiments. Some of the materials were created by manufacturers of both small and large kitchen appliances and include operating instructions for these products. There are also materials created by electric and gas utility companies. Some of the materials relate to the canning and freezing processes. Materials created by manufacturers of alcoholic beverages also contain recipes for both food and drinks. All bound materials have soft covers with the exception of The Victory Binding of the American Woman's Cookbook, Wartime Edition, 1943.
The collection is arranged in two series. Series One consists of bound materials including cookbooks and recipe booklets. These materials are arranged in alphabetical order. Series two are unbound materials including recipe flyers, folders, recipe cards, cooking class recipe sheets, recipes clipped from publications, and hand written recipes. The materials are arranged first in alphabetical order by name of company and then in order by genre.
Arrangement:
Collection is arranged into two series.
Series 1, Bound Materials, 1920-2004, undated
Series 2, Unbound Materials, 1938-2003, undated
Biographical / Historical:
The food industry and manufacturers of cooking utensils and equipment create cookbooks or other forms of literature to assist the consumer with their products. These materials document food customs and provide very valuable information about the production of food; preparation and consumption; long term storage and preservation; new cooking techniques and instructions for using cooking utensils, appliances and equipment. Such materials are often included in the packaging, available upon request or with the purchase of a particular product.
Related Materials:
Materials in the Archives Center
Product Cookbooks Collection, circa 1874-1990
Frances S. Baker Product Cookbooks, circa 1900-1993
Nordic Ware Records, 1940-2006
Archives Center Business Americana Collection, circa 1900-present
Warshaw Collection of Business Americana, circa 1724-1977
Pillsbury Bake-Off Collection, 1949-1999
NW Ayer Advertising Agency Records, 1849-2001
Food Preservation and Home Canning Literature Collection, 1883-1980
Provenance:
Found in collections, gifts from Museum staff and unsolicited gifts from the public.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center, National Museum of American History Search this
Container:
Box 6
Type:
Archival materials
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Archives Center Cookbook Collection, Archives Center, National Museum of American History.
Albert Vallerga and Mary Azar v. Department of Alcoholic Beverage Control, Exhibit "B" Petition for Modification of Opinion Without Change in the Judgment, and Petition for Rehearing, California
Series Collector:
Archives Center, National Museum of American History Search this
Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.
Do not use original materials when available on reference video or audio tapes.
Series Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series Citation:
Archives Center Lesbian, Gay, Bisexual, and Transgender (LGBT) Collection, Archives Center, National Museum of American History, Smithsonian Institution
High grade iron, Ni-resist, semi-steel, brass, bronze, aluminum and alloy castings, machine work, plating, porcelain enameling ; Sani food and drink equipment ; "Favorite" and "saniware" cookware and Sani electric hand driers ; stools and tables, employee lunch room tables with attached seats ; "Keep 'Em Flying, Keep 'Em Sailing, Keep 'Em Rolling, Keep 'Em Fed" catalog about their war efforts during WWII.
