The Stanley Lomas Television Commercial Collection consists of 226 television commercials for products including dishwashing soap, beer, cigarettes, soft drinks, and breakfast cereals. The collection also includes a short 1954 film demonstrating the DuMont Electronicam, a camera designed for simultaneous live broadcast and film recording. There is also an oral history interview conducted with Stanley Lomas in 1990. Supporting documentation includes memoranda about the use of television in advertising, photographs, articles by or about Stanley Lomas, and an abstract of the oral history interview.
Arrangement:
The collection is arranged in two series.
Series 1: Supporting Documentation, 1947-1990
Series 2: Audiovisual, 1950-1990
Subseries 2.1: Television Commercials, 1950-1956
Subsubseries 2.1.1: Reel 1
Subsubseries 2.1.2: Reel 2
Subseries 2.2: Oral History
Biographical / Historical:
Stanley A. Lomas (1913-2003) began working in television in 1948 at the DuMont network. He started his career producing sports broadcasts.. He went on to produce television commercials, first live and then filmed, for William Esty and Company, Inc., an ad agency with major clients including R.J. Reynolds, Coca Cola, and Colgate Palmolive. Around 1949 Lomas became Esty's vice president for televison commercial creation and production. Lomas often used celebrities to promote the products in his commercials. Many of the commercials in the Stanley Lomas Collection feature baseball players, Hollywood actors, and television personalities. Among the most well-known commercials are those that have doctors recommending specific cigarette brands. Lomas left Esty in 1957 and later founded his own agency, Stanley A. Lomas & Associates which specialized in market research. After retiring Lomas embarked on a career as an artist.
Provenance:
Donated by Stanley Lomas, January 18, 1990.
Restrictions:
Unrestricted research use on site by appointment. Only reference videos may be used. Reel 1 has been digitized and is available in the Smithsonian Institution Digital Asset Management Systen (DAMS).
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Baseball players -- 1950-1960 -- United States Search this
Athletes -- 1950-1960 -- United States Search this
Celebrities -- 1950-1960 -- United States Search this
Television advertising -- 1950-1960 -- United States Search this
Perry Products Co. (fabrication division) ; Perry Videx ; Perry Machinery Corp. (USA ; Poland) ; Perry Process Equipment Ltd. (UK) ; Perry Products Co. of Puerto Rico Search this
Notes content:
liquidator and supplier of new and reconditioned used machinery and equipment for bottling, canning and food processing plant industries (stainless steel tanks, kettles and tubes) ; later got into chemical and drug processing ; Circa 1950s-1960s
Includes:
Trade catalog and histories
Black and white images
Color images
Physical description:
7 pieces; 1 box
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Philadelphia, Pennsylvania, United States
Date:
1900s
Topic (Romaine term):
Business services (advertising; marketing; organizational management; etc.) Search this
Pfaudler Vacuum Fermentation Process Company : Robbins & Myers Corp. ; Sybron Corp. ; Pfaudler Permutit Inc. ; Permutit Co. ; Sohio Co. Search this
Notes content:
Trade lit for the inventor of glass-lined steel and which is today the world's leading supplier both domestically and worldwide with a complete line of Glasteel® equipment including: reactors, storage vessels, columns, mixer systems, instrumentation, and reglassing services. Circa 1901 catalog for glass enamelled steel tanks from the Pfaudler Vacuum Fermentation Co. ; Bulletin C5, Glass Enameled Steel Equipment for the Chemical Industries ; circa 1950s & 1960s bulletins related to Pfaudler's glass steel reactors and other process equipment ; a November 1968 paper entitled "A Report on Treatment of Plating Wastes" ; circa 1920s-1930s catalogs for chemical equipment ; 1920s catalogs for the canning and other food processing plus beverage industries ; a circa 1927 booklet entitled "Why not try your hand at vacuum?" ; catalog #680 for glass-lined dairy equipment ; heat exchangers and condensers ; truck and train tank cars ; corrosion-resistant equipment ; emulsifier ; catalog no. 714 (c. 1930) covering equipment suitable for the pharmaceutical , cosmetic, rayon, petroleum, sugar and mild chemical industries ; brine maker and syrup machine ; non-corrosive lacquer & shellac equipment ; dairy and ice-cream equipment ; kettles ; mixing and storage tanks ; glass-lined pipes and fittings ; autoclaves ; centrifuges ; circa 1934 installation and operation instructions ; glass-lined steel laundry chutes for hospitals ; circa 1910s-1950s. Interesting graphics: cover of 1922 dairy equipment catalog features a soft-focused pencil-and-pastel drawing of an infant eating, while the cover of the April-May 1942 newsletter "The Glass Lining: features a drawing (by Charles B. Bracker) of a panicked-looking Uncle Sam yelling "Speed! Speed! Speed! We must not die at sunrise!", while standing in front of the rising sun insignia of the Japanese Navy." File also contains partial runs of the company newsletter The Glass Lining from 1925, 1926 and 1942 - six items total.
Includes:
Trade catalog, price lists, manual and histories
Black and white images
Color images
Physical description:
101 pieces; 4 boxes
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Rochester, New York, United States
Date:
1900s
Topic (Romaine term):
Butchers’ supplies (including meat processing industry) Search this
Ceramics; pottery; glass; crystal; china; bricks; and stones Search this
