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Alka-Seltzer Documentation and Oral History Project

Creator:
Archives Center, National Museum of American History  Search this
Doyle Dane Bernbach.  Search this
Jack Tinker & Associates.  Search this
Manufacturer:
Alka-Seltzer  Search this
Names:
Miles Laboratories, Inc.  Search this
Miles, Franklin, Dr.  Search this
Interviewee:
Beals, Richard  Search this
Case, Eugene  Search this
Chaplin, Charles  Search this
Lawrence, Mary Wells  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Extent:
7 Cubic feet (17 boxes)
Type:
Collection descriptions
Archival materials
Videotapes
Audiocassettes
Publications
Commercials
Motion pictures (visual works)
Audiotapes
Business records
Place:
Elkhart (Ind.) -- 1950-1990
Date:
1953-1987
Summary:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns
Scope and Contents:
Oral histories with individuals associated with Alka-Seltzer and its advertising campaigns are at the core of the Alka-Seltzer Documenation and Oral History Project. Conducted by Smithsonian Institution staff, the oral histories primarily examine Alka-Seltzer's innovative and memorable print and television commercials. Abstracts exist for each interview.The collection also includes background information, archival materials from Miles Laboratories, Inc., television commercials, storyboards, and company publications.
Arrangement:
The collection is arranged in 8 series.

Series 1: Research Files, circa 1930-1986

Series 2: Interviewee Files, 1986-1987

Series 3: Oral Histories, 1986-1987

Subseries 3.1: Original Interviews

Subseries 3.2: Reference Cassettes

Subseries 3.3: Master Audio Tapes

Series 4: Miles Archives Materials, 1931-1980

Subseries 4.1: Marketing Research and Sales Data

Subseries 4.2: Alka-Seltzer Storyboards and History (Photocopies)

Subseries 4:3: Miles Advertising History and Oral History Program(photocopies)

Series 5: Company Publications, 1960-1986

Series 6: Photographs, circa 1950-1985

Series 7: Alka-Seltzer Posters, 1967-1986

Series 8: Audiovisual Materials

Subseries 8.1: Original Masters

Subseries 8.2: Reference Videos
Biographical / Historical:
The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns.

Miles Laboratories, Incorporated, the maker of Alka-Seltzer, and Wade Advertising of Chicago established a light-hearted advertising approach with the iconic puppet "Speedy", which had a tablet for a body and a smaller one for a hat. Speedy came to life through stop motion animation, a technique in which each of the puppet's movements was captured on a separate frame of film. The voice of Richard Beals made "Speedy" a distinctive character.

"Speedy" was a mainstay of Alka Seltzer advertising until 1964, when Miles,Incorporated took the account to Jack Tinker & Partners in New York. The agency's work for Alka-Seltzer embodied what came to be called advertising's "creative revolution," replacing the "talking heads" and "hard sell" of earlier advertising with humor, wit, and engaging storylines, even within the limits of a 30 second television spot. In 1969, the Alka Seltzer account went to Doyle, Dane, Bernbach, an agency which changed the look of print advertising during the early years of the "creative revolution." In 1970, Alka-Seltzer moved agencies to Wells, Rich, Greene, where the product's advertising came under the direction of Mary Wells Lawrence. Ms. Lawrence had worked on the Alka Seltzer account while at Tinker and continued Alka Seltzer's reputation for innovative and captivating work. In 1984 they shifted to McCann Erickson.
Provenance:
Collection donated by Miles Laboratories in 1988 and created by the Smithsonian Institution in 1986 and 1987.
Restrictions:
Researchers may use reference copies only. The interview with Charles Chaplin is restricted and may not be copied or quoted until his death.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
advertising -- History -- 1950-1990  Search this
Pharmaceutical industry -- 1950-1990  Search this
Television advertising  Search this
Medicine  Search this
Broadcast advertising  Search this
Business -- History  Search this
Genre/Form:
Videotapes
Audiocassettes
Publications -- Business
Commercials
Motion pictures (visual works) -- 20th century
Audiotapes -- 1950-2000
Business records -- 1950-2000
Citation:
Alka-Seltzer Oral History and Documentation Project, 1953-1987, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0184
See more items in:
Alka-Seltzer Documentation and Oral History Project
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8e8d1c49b-5195-455a-8b65-8d475f101290
EDAN-URL:
ead_collection:sova-nmah-ac-0184
Online Media:

Baer, Frank L -- Beale, Richard

Collection Creator:
Smithsonian Institution. Bureau of American Ethnology  Search this
Container:
Box 134
Type:
Archival materials
Text
Collection Restrictions:
The Records of the Bureau of American Ethnology are open for research.

Access to the Records of the Bureau of American Ethnology requires an appointment.
Collection Rights:
Contact repository for terms of use.
Collection Citation:
Records of the Bureau of American Ethnology, National Anthropological Archives, Smithsonian Institution
See more items in:
Records of the Bureau of American Ethnology
Records of the Bureau of American Ethnology / Series 1: Correspondence / 1.8: Letters Received
Archival Repository:
National Anthropological Archives
GUID:
https://n2t.net/ark:/65665/nw3fd7886d5-f64f-4ff3-a3d9-8d845763b6fc
EDAN-URL:
ead_component:sova-naa-xxxx-0155-ref3234

The Crewel Tondo

Artist:
Richard Beale, born Detroit, MI 1932  Search this
Publisher:
Lakeside Studio Editions  Search this
Medium:
hand-colored etching on paper
Dimensions:
plate: 14 3/4 in. (37.5 cm)
Type:
Graphic Arts-Print
Date:
1972
Topic:
Figure male\bust  Search this
Dress\accessory\eye wear  Search this
Object\flower  Search this
Credit Line:
Smithsonian American Art Museum, Gift of Dr. Frederick P. Nause and Rebecca Nause
Object number:
1973.176.3
Restrictions & Rights:
Usage conditions apply
See more items in:
Smithsonian American Art Museum Collection
Department:
Graphic Arts
Data Source:
Smithsonian American Art Museum
GUID:
http://n2t.net/ark:/65665/vk733a8a312-c02a-4d8f-8ce9-4477f96cc52c
EDAN-URL:
edanmdm:saam_1973.176.3

Richard Beale [Folder]

Contents:
Folder(s) may include exhibition announcements, newspaper and/or magazine clippings, press releases, brochures, reviews, invitations, illustrations, resumes, artist's statements, exhibition catalogs.
Topic:
Artists  Search this
Location:
Art & Artist files at the Smithsonian American Art Museum/ National Portrait Gallery Library
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILAF_11532

Beal, Richard, 1959-1967

Container:
Box 1 of 16
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Accession 02-181, National Museum of Natural History. Department of Entomology, Curatorial Correspondence
See more items in:
Curatorial Correspondence
Curatorial Correspondence / Box 1
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-fa02-181-refidd1e487

Beal, Richard S.

Collection Creator::
Sailer, R. I. (Reece Ivan), 1915-  Search this
Container:
Box 1 of 9
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 7136, R. I. (Reece Ivan) Sailer Papers
See more items in:
R. I. (Reece Ivan) Sailer Papers
R. I. (Reece Ivan) Sailer Papers / Box 1
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru7136-refidd1e384

Folder 3 Beal, Richard Sidney, Jr., 1951-1963

Collection Creator::
Hurd, Paul David, 1921-  Search this
Container:
Box 3 of 60
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Record Unit 7311, Paul David Hurd Papers
See more items in:
Paul David Hurd Papers
Paul David Hurd Papers / Series 1: General Correspondence, 1942-1982, and undated / Box 3
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-faru7311-refidd1e841

Beal, Richard S., 1951-1985 (3 folders)

Collection Creator::
Kingsolver, John Mark  Search this
Container:
Box 1 of 3
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Accession 93-047, John M. Kingsolver Papers
See more items in:
John M. Kingsolver Papers
John M. Kingsolver Papers / Box 1
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-fa93-047-refidd1e282

Folder 24 Beales, Richard W. (Nassau, Bahamas)

Collection Creator::
National Museum of Natural History. Department of Invertebrate Zoology  Search this
Container:
Box 2 of 9
Type:
Archival materials
Collection Citation:
Smithsonian Institution Archives, Accession 07-194, National Museum of Natural History. Department of Invertebrate Zoology, Correspondence
See more items in:
Correspondence
Correspondence / Box 2
Archival Repository:
Smithsonian Institution Archives
EDAN-URL:
ead_component:sova-sia-fa07-194-refidd1e2020

Think big / by Dick Beals

Author:
Beals, Richard  Search this
Subject:
Beals, Richard  Search this
Physical description:
163 p. : ill ; 22 cm
Type:
Biography
Place:
United States
Date:
1992
C1992
Topic:
Actors  Search this
Advertising executives  Search this
Call number:
PN2287.B43 A3 1992
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_828811

A Quiet revolution, British sculpture since 1965 / essays by Graham Beal [and others] ; Terry A. Neff, editor

Author:
Neff, Terry Ann R  Search this
Beal, Graham W. J (Graham William John) 1947-  Search this
Subject:
Cragg, Tony 1949-  Search this
Deacon, Richard 1949-  Search this
Flanagan, Barry 1941-2009  Search this
Long, Richard 1945-  Search this
Nash, David 1945-  Search this
Woodrow, Bill 1948-  Search this
Physical description:
188 pages : illustrations (some color) ; 29 cm
Type:
Exhibitions
Exhibition catalogs
Date:
1987
20th century
Topic:
Sculpture, British  Search this
Call number:
NB468.Q54 1987X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_310033

Richard Lee Turbinville Beale, (painting)

Painter:
Siedell, Jean  Search this
Subject:
Beale, Richard Lee Turbinville  Search this
Medium:
Oil
Type:
Paintings
Owner/Location:
Dickinson College Carlisle Pennsylvania 17013
Topic:
Portrait male  Search this
Control number:
IAP 60900005
Data Source:
Art Inventories Catalog, Smithsonian American Art Museums
EDAN-URL:
edanmdm:siris_ari_71468

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