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Barton Cummings Papers

Creator:
Ayer (N W) Incorporated.  Search this
Cummings, Barton A., 1914-1994 (advertising executive)  Search this
Brower, Charles H.  Search this
Bolte, Brown  Search this
Bond, Edward L., Jr.  Search this
Bernbach, William  Search this
Ogilvy, David  Search this
O'Toole, John  Search this
Seaman, Alfred J.  Search this
Schultz, Arthur W.  Search this
Matthews, Len  Search this
Marsteller, William  Search this
O'Conner, Neal W.  Search this
Mithun, Raymond O.  Search this
Meyer, Ed  Search this
Harper, Marion, 1916-1989 (advertising executive)  Search this
Healy, Robert  Search this
Hagopian, Lewis T.  Search this
Jacoby, Robert F.  Search this
Fatt, Arthur  Search this
Fitzgerald, Clifford  Search this
Foote, Emerson  Search this
Gilliatt, Neal  Search this
Foley, Paul  Search this
Thiele, Edward  Search this
Tinker, Jack  Search this
Names:
Ad Council  Search this
Advertising Educational Foundation  Search this
American Advertising Federation  Search this
American Association of Advertising Agencies.  Search this
Batten, Barton, Durstine & Osborn, Inc  Search this
Best Foods.  Search this
Colgate-Palmolive Company  Search this
Compton, Inc.  Search this
Dancer Fitzgerald Sample.  Search this
Doyle Dane Bernbach.  Search this
Foote, Cone and Belding.  Search this
Grey Advertising.  Search this
Interpublic.  Search this
Jack Tinker & Associates.  Search this
Leo Burnett Co.  Search this
Marstellar Agency.  Search this
McCann Erickson  Search this
Mithun Advertising.  Search this
Ogilvy & Mather.  Search this
SSC&B/Lintas.  Search this
Saatchi & Saatchi.  Search this
Sullivan Stauffer Colwell & Bayles (SSC&B)  Search this
Ted Bates Worldwide, Inc.  Search this
Young & Rubicam  Search this
Extent:
4.5 Cubic feet (11 boxes)
Type:
Collection descriptions
Archival materials
Audiovisual materials
Speeches
Essays
Interviews
Business records
Clippings
Date:
1938-1991, undated
Summary:
Collection documents Barton Arthur Cummings's career as an advertising industry spokesman, particularly in the areas of advertising education, and advertising in the public interest.
Scope and Contents note:
Collection documents Cummings's professional career as an industry spokesman, particularly in the areas of advertising education, and advertising in the public interest. Materials include manuscripts, interviews, photographs, speeches, awards, magazine articles, interview transcriptions, and newspaper clippings. There is a significant amount of material relating to his book Advertising's Benevolent Dictators published in 1984. Collection is arranged into five series. Series 1, Speeches and publicity, Series 2, Business papers, Series 3, Published and unpublished manuscripts, Series 4, Advertising's Benevolent Dictators, and Series 5, Multi-media materials.
Arrangement:
Collection is arranged into five series.

Series 1, Speeches and Publicity, 1950-1988, undated

Series 2, Business Papers, 1938-1991

Series 3, Published and Unpublished Manuscripts, 1981-1991, undated

Series 4, Advertising's Benevolent Dictators, undated

Series 5, Multi-Media Materials, undated
Biographical/Historical note:
Barton Arthur Cummings (1914-1994) was a former Chief Executive Officer of Compton Advertising, Incorporated, and Chairman Emeritus of Saatchi & Saatchi Worldwide.

Cummings began his advertising career working during school breaks at his father's advertising agency, the Earl Cummings Advertising Agency (later Cummings Brand McPherson Associates, Incorporated) in Rockford, Illinois. He graduated with a degree in Journalism from the University of Illinois in 1935, where he also played varsity football. Cummings maintained a lifelong interest in football, and in 1959 was awarded the Sports Illustrated Silver Anniversary Award for former college football stars who go on to distinguish themselves in other fields.

After graduation, Cummings took a trainee position with his father's agency, leaving several months later to take a trainee position with Swift & Company. From 1936 until 1942 he was with Benton & Bowles in New York, where he was a copywriter on accounts for Hellmann's Real Mayonnaise and Lord Calvert Whiskey, among others. During World War II, he served in the Offices of War Information and Price Administration in Washington, DC. He resigned in 1943 to join the Navy, and was assigned to the Amphibious Forces, 7th fleet. He saw action in Guinea, Borneo, and the Philippines.

After the War, Cummings joined Maxon, Incorporated as an account executive, and was elected to Vice President a year later. In 1947, he began a long and successful career with Compton Advertising, moving from account executive to President in only eight years. In 1963, Cummings was named chairman and chief executive officer, a position he held for nearly twenty years. When Compton merged with Saatchi & Saatchi in the 1980s, Cummings was named chairman emeritus of that international agency.

Mr. Cummings enjoyed a distinguished career as leader and spokesman for every major advertising industry association. He served as chairman of the American Association of Advertising Agencies (1969-1970); chairman of the American Advertising Federation (1972-1973), Chairman of the Ad Council (1979-1981), chairman of the board of trustees for the James Webb Young Fund at the University of Illinois, and chairman and director of the Advertising Educational Foundation. Other public service included work as the chairman of the advertising division for the New York Heart Association (1963-1973), chairman of the Public Service Advisory Committee for the City of New York, and director of the Better Business Bureau of Metropolitan New York (1954-1977). Throughout his career, Mr. Cummings championed the use of advertising in the public interest, and washas been outspoken on the need for advertising education and industry self-regulation.

Mr. Cummings was preceded in death by his first wife Regina Pugh Cummings when he died in 1994. He was survived by his second wife Margaret K. Cummings, children Ann Haven Cummings Iverson, Peter Barton Cummings, and Susan Cummings, and one grandchild, Haven Cummings Iverson.
Provenance:
Collection donated by Barton Arthur Cummings in November 1991.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising copy  Search this
advertising  Search this
Genre/Form:
Audiovisual materials
Speeches
Essays -- 1950-1990
Interviews -- 1950-2000
Business records -- 1950-2000
Clippings -- 1950-2000
Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0421
See more items in:
Barton Cummings Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8be403418-7f0f-4a8f-bacf-d914c1c85f71
EDAN-URL:
ead_collection:sova-nmah-ac-0421

John Caples Papers

Creator:
Caples, John, 1900-1990 (advertising executive)  Search this
Caples, Dorothy  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Extent:
24 Cubic feet (64 boxes )
Type:
Collection descriptions
Archival materials
Business letters
Awards
Essays
Diaries
Tear sheets
Typescripts
Place:
New York (N.Y.)
Date:
circa 1900-1987
Scope and Contents:
Series Three, Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year..

Series Four, Client Files, contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for scores of clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented. Files are arranged alphabetically by client name.

Subseries A contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries B contains client files from Caples' years at BBDO (circa 1946-1972).

Subseries C contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation. Several sets of lantern slides illustrating copy-testing results are also included. Series 5, Business Files, includes BBDO files and correspondence from the 1930s through the 1980s. This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples. This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement. Also found here are Caples' many awards and honors from advertising and direct marketing organizations.
Series 1: Personal Papers, is divided into three subseries.

Subseries 1.1 contains Caples' diaries in original, unedited manuscript form. The diaries are arranged chronologically. They constitute a notable resource for the study of the advertising industry from an insider's perspective during a period of tremendous expansion of advertising as a force in American business and culture. They document Caple's participation in and reflections on the business of advertising, and detail his acquaintance with noted business and advertising professionals. The diaries record his responses to the major events of his lifetime, such as presidential elections, the stock market crash of 1929, American entry into World War II, the Kennedy assassinations, and the moon landing. Caples recorded conversations and contacts with some of the key advertising and communications people of his time, including Rosser Reeves, David Ogilvy, George Gallup and Harry Reasoner. Also found in the diaries are reflections of a more mundane or personal nature: weather conditions, the best restaurants, whether to quit drinking or go on a diet, and Caples= ambivalence about retiring from BBDO. Caples wrote precisely one page each day from 1928 through 1981. Missing from the series are the years 1935-1940, 1946-1950; 1952-1955; 1957-1962.

Subseries 1.2 contains edited, rewritten portions of the diaries, presumably intended for publication as short-stories or reminiscences. Of particular interest are humorous short stories relating to Caples' years at the Naval Academy in Annapolis, MD during the early 1920s.

Subseries 1.3 contains photographs of Caples and his family, ca. 1900-1960.

Subseries 1.4 contains personal and family papers, including material documenting Caple's service as a recruitment and enlistment officer for the U.S. Navy during World War II, and a copy of a dissertation about Caples by Gordon White, entitled John Caples, Adman.

Series 2: Publications, contains Caple's published and unpublished manuscripts about advertising techniques, direct marketing, and the advertising industry. Arrangement is according to publication and thereunder by date of publication. This series is arranged into two subseries.

Subseries 2.1 contains articles published in advertising industry publications such as Advertising Agency, Advertising and Selling, Direct Marketing, and Printer's Ink, and for business publications like Saturday Review. The articles typically are of a how-to nature, but also include Caples observations about the business of advertising, including a series for Advertising Agency in the 1950s, titled "Diary of an Ad Man," which drew heavily from his diaries.

Subseries 2.2 contains book manuscripts. Caples was a prolific and respected author in his field, publishing four widely acclaimed books on advertising and direct marketing techniques. Material in this series includes rough and final drafts, illustrative material, and correspondence with editors and publishers. There are also letters of congratulation from friends and letters of praise from readers.

Series 3: Speeches and Lectures, contains Caples' speeches to advertising industry associations and other business organizations, as well as a series of lectures prepared for a college course on advertising techniques that Caples taught at Columbia University Graduate School of Business during the 1953-54 academic year..Series 4: Client Files, contains correspondence, advertising copy, press clippings, memos, tearsheets, and other business records for scores of clients for whom Caples did work; Readers Digest and the Wall Street Journal are especially well represented. Files are arranged alphabetically by client name.

Subseries 4.1 contains client files from Caples' years at Ruthrauff & Ryan (1925-1927).

Subseries 4.2 contains client files from Caples' years at BBDO (ca. 1946-1972).

Subseries 4.3 contains files documenting copy testing and direct mail methods and results. Some of the copy-testing materials are in poster-sized format presumably designed for presentation. Several sets of lantern slides illustrating copy-testing results are also included.

Series 5: Business Files, includes BBDO files and correspondence from the 1930s through the 1980s. This series includes many of BBDO's internal manuals and instructions on copy-testing and direct mail, many authored by Caples. This series also contains notes, clipping files, and "tickler" or idea files, mostly from the period of Caple's retirement. Also found here are Caples' many awards and honors from advertising and direct marketing organizations.
Arrangement:
The collection is arranged into five series.

Series 1: Personal Papers, 1900-1980s

Series 2: Publications, 1931-1980s

Series 3: Speeches and Lectures, 1930-1978

Series 4: Client Files, 1925-1970

Series 5: Business Files, 1946-1982
Biographical / Historical:
John Caples (1900-1990) was one of advertising's most influential copywriters. He grew up in New York City, the eldest of two sons of Byron Caples, a doctor, and Edith Richards Caples, a grandniece of W.W. Cole, P.T. Barnum's partner.

After graduation from the Naval Academy at Annapolis, Caples began his advertising career at Ruthrauff & Ryan in 1925, during the decade in which advertising began to assume its modern form, both in style and organizational structure. His first year there, he wrote a legendary mail-order advertisement for the U.S. School of Music. This advertisement, more than a thousand words long, embodied many of the techniques which Caples was later to develop, and is still regarded within the industry as one of the most effective pieces of advertising copy ever written. It began with the straightforward but emotionally insightful headline: "They laughed when I sat down at the piano." The headline became a part of American popular culture, appearing in ads, comics, cartoons, and greeting cards into the 1990s.

In 1927, Caples moved to Batten, Barton, Durstine & Osborne (BBDO), where he had the opportunity to work alongside Bruce Barton, an advertising legend and pioneer of direct mail. Caples remained at BBDO for 55 years, during which time he reshaped the field of direct response advertising. At BBDO he supervised direct response advertising for DuPont, U..S. Steel, General Electric, United Fruit, Hormel, the Wall Street Journal, Reader's Digest, Phoenix Mutual, Liberty Mutual, Western Airlines, U.S. Navy Recruiting, and many other clients. In his honor, the Direct Marketing Creative Guild established the John Caples Award to recognize creative excellence in direct marketing.

Caples was also respected for the development of innovative copy-testing techniques. He was the author of countless articles and several well-respected books, including Tested Advertising Methods (1932), Advertising for Immediate Sales (1936), Making Ads Pay (1957) and How To Make Your Advertising Make Money (1983). He also served as a recruitment and enlistment officer in the U.S. Navy during World War II. John Caples retired from BBDO in 1981. He died after a long convalescence in 1990.
Related Materials:
As part of the collection, the Archives Center accepted 22 books on advertising, including copies of Caples' books, some in foreign languages. These books are housed in the Archives Center.
Provenance:
The collection was donated in December 1990 by Caples' widow, Mrs. Dorothy Dickes Caples, of New York City.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Series 1: Personal Papers, boxes 1-11, box 13, box 15 and box 17 are restricted. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Topic:
Advertising copy  Search this
advertising  Search this
Advertising, Direct-mail  Search this
Advertising executives  Search this
Copy writers  Search this
Direct marketing  Search this
Genre/Form:
Business letters
Awards
Essays
Diaries -- 20th century
Tear sheets
Typescripts
Citation:
John Caples Papers, 1900-1987, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0393
See more items in:
John Caples Papers
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8c02139ef-224e-4e01-903e-6c06b8094d14
EDAN-URL:
ead_collection:sova-nmah-ac-0393
Online Media:

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b769193b-0861-4b41-89d1-8b6c8328534b
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Online Media:

Correspondence Files

Collection Creator:
Cahill, Holger, 1887-1960  Search this
Extent:
1.5 Linear feet (Boxes 1-2)
Type:
Archival materials
Date:
1922-1979, 1993
Scope and Contents note:
This series consists of personal and work-related correspondence (primarily incoming correspondence) between Cahill and various friends and colleagues. While a large portion of the series documents Cahill's position as Director of the FAP, it also extends beyond those years and illuminates other aspects of Cahill's career including his interest in folk and Asian art, and his work as an art critic.

There is significant correspondence with the artist Stanton MacDonald Wright between 1936 and 1950, and with the artist Irene Pereira between 1950 and 1953. The series also documents research which Cahill conducted in the late 1940s on the development of the Index of American Design for his introduction to a book on the Index by the National Gallery of Art, published by the Macmillan Company. Correspondence from 1949 provides another angle on the historical details of the FAP through lengthy correspondence documenting Cahill's criticism of William Francis McDonald's book Federal Relief Administration and the Arts (Ohio State University Press, 1969).

There is a large amount of correspondence from July 1960 comprising sympathy letters to Dorothy C. Miller following Cahill's death. Correspondence from 1977 encloses a catalog of an exhibition organized by New York WPA Artists, Inc., at the Parsons School of Design in November 1977. The exhibition, New York City WPA Art, was dedicated to the memory of Holger Cahill.

See Appendix for a list of correspondents (with the exception of those microfilmed on reel 1105) in Series 2
Appendix: Correspondents in Series 2:
Abbott, Berenice: 1944 (letter to the Editor)

Abbott, John: [1946]

Abell, Walter ( -- Canadian Art): -- 1943-1944 (2 letters)

Adams, Charles C.: 1940

Alcopley, Mr.: [1952] (including typescript "Pictures of Alcopley" by Saburo Hasegawa); 1953-1960 (4 letters)

Alsberg, Henry G. (Director, Federal Writers' Projects): 1936 (4 letters)

American Council of Learned Societies: 1949

American Federation of Arts: 1949-1952 (3 letters)

American Folk Art Gallery: 1941

American Heritage: 1954

American Swedish Historical Foundation: 1949

Andrews, Robert Armstrong and Eleanor: [1960], undated

Art in America: 1953

Artists For Victory: [1942]

Artists League of America: 1945

Artists Union of Massachusetts: 1936 (telegram to President Roosevelt)

Arts Council of Japanese Americans for Democracy: 1944

Ashton, Dore: [1960]

Bach, Richard F. (Metropolitan Museum): 1924 and 1950

Bailey, Herbert: 1972 (letter from Naomi Bliven)

Baker, Donald: [1936]

Baker, Jacob (WPA): 1935-1960, undated (10 letters)

Barach, Frederica (Writers' War Board): 1944

Barker, Virgil and Ida: 1945-1960 (4 letters)

Barnard College: 1951 (2 letters)

Barr, Alfred H., Jr. (Museum of Modern Art): 1935-1960 (16 letters)

Barr, Tony: 1960

Batten, Barton, Durstine & Osborn, Inc.: 1950

Baur, John (Brooklyn Museum): 1946-1960 (6 letters)

Baylinson, Ada: 1950

Bear, Donald J. (Denver Art Museum): 1939

Beckmann, Mrs. Max: 1960

Bennington College: 1950

Benson, Emanuel M. (FAP): 1936-1940 (7 letters)

Berlandina, Jane: 1960

Bessinger, Frederic (artist): 1933

Biddle, George: 1936-1940

Biesel, Fred and Frances: 1941-1955 (13 letters)

Bird, Elzy: [1949]

Bittermann, Eleanor: 1951

Black, Mary: [1960]

Bliven, Naomi: 1972 (letter to Herbert Bailey)

Block, Edgar S.: 1950

Block, Lou: 1949

Bluemner, Oscar: 1934-1937 (3 letters)

Blue Ribbon Books: 1935

Blume, Peter: 1944 and 1950

Blumenfeld, Willow (Cahill's granddaughter): [1960]

Blumenschein, Ernest L.: 1936

Blumenthal, Joseph: [1960]

Bolotowsky, Ilya: 1960

Borgenicht, Grace (art dealer): [1960]

Boston Marine Museum: 1949

Boston: Museum of Fine Arts: 1950

Boulton, Margaret: 1936

Bragozzi, Tony and Olive (curator of David Rockefeller's collection): 1960

Breck, George and Ruth: [1960]

Brennan, Francis: 1960

Brook, Alex: 1959 (2 letters)

Brook, Gina (wife of artist Alexander Brook): 1960

Brooks, James and Charlotte: [1960]

Brown, Clara D. (antiques dealer): [1935]

Brown, Yaeger: 1943 (2 letters)

Bruce, Edward: 1937

Bucks County Historical Society: 1950

Bufano, Beniamino: [1940-1942], undated (3 letters)

Bulau, Alwin E.: 1952

Burnham, Ralph Warren (antiques dealer): 1933

Byron, Evelyn S.: 1942 (memo from Wilda Sawyer)

Bywaters, Jerry: 1960

Calder, Alexander: 1956 (photocopy) and 1960

Calkins, K: 1936 (2 letters to Constance Rourke)

Campbell, Robert B.: 1960

Carolina Art Association: 1935-1950 (5 letters)

Carroll, Bob: 1960

Carroll, Eleanor: 1936

Castelli, Leo: 1960

Catlin, Tod: 1960

Cavanna, Elise: 1960

Chamberlain, Betty: 1960

Chanin, Abraham and Maralt (Museum of Modern Art): [1960]

Chapin, Lucy Stock: 1932-1933 (2 letters)

Chapman, Suzanne: 1946-1949 (2 letters)

Charm -- (Barbara Lee Johnson): 1929

Chermayeff, Serge (Institute of Design): 1948

Chichester, Jim Hinchman (college friend of Elizabeth Holt): 1960

Church, Elizabeth D. (antiques dealer): 1935 (including 10 photographs of folk art)

Citizens Committee for Support of WPA: 1937

Claflin, Agnes: 1960

Clark, Stephen C.: 1939

Cleveland Institute of Art: 1950 (letter from Alfred Barr)

Coffey, Katherine: 1960

Coggeshall, Calvert and Suzanne: 1956-1960 (2 letters)

Cole, Mrs. Charley Tidd (Friends of the FAP): 1940 (letter from Martha Davidson)

Colie, Annetta (Elizabeth Holt's sister): 1960

Colin, Georgia and Ralph: 1960

Collier, Nina (Index of American Design): 1936 (6 letters)

Collins, Lloyd and Lib: 1960

Colman, Anne (FAP, Michigan): 1937 (2 letters)

Colonial Williamsburg, Incorporated: 1935-1960 (13 letters)

Colorado Springs Fine Arts Center: 1939-1960 (3 letters)

Columbia Broadcasting System, Inc.: 1939 (contract for Cahill to broadcast "What's Art to Me" program)

Columbia University: [1939]

Conklin, Franklin (Newark Museum): 1944

Connolly, Elizabeth (FAP, Southern California): 1940

Cooper, Charlotte Gowing (FAP, Ohio): 1937-1937 (4 letters)

Cooper, Samuel C.: 1941 (including certificate of dissolution for the American Folk Art Gallery); 1951 (3 letters)

Corcoran Gallery of Art: 1950 (3 letters)

Cornelius, Charles: 1936 (2 memoranda from others)

Cosmopolitan Fire Insurance: 1931

Coussirat, Elizabeth (Index of American Design): 1936 (6 letters)

Crampton, Rollin: 1960

Craven, Thomas: 1944 (2 letters)

Crawford, Phyllis: 1945-1960 (4 letters)

Crofut, Edward F. (WPA and Museum of Modern Art): 1936-1938 (3 letters)

Cronin, Agnes S.: 1939-1944 (2 letters)

Crosby, Hildegard (FAP, Illinois): 1937-1949 (8 letters)

Culler, Julia Abbott: 1935

Cummin, Hazel (Index of American Design): 1937 (5 letters)

Curran, Mary (FAP, Pennsylvania): 1937 (2 letters)

Daly, Matthew A. (WPA): 1936 (2 letters)

Dana, John Cotton (Newark Museum): 1924-1925 (4 letters)

Daugherty, D. H. (American Council of Learned Societies): 1949 (11 letters)

Davidson, Jo: 1944 (letter to the Editor)

Davidson, Martha (Friends of the FAP): 1939-1940 (3 letters)

Davies, Terry: 1960 (2 letters)

Davis, Charles (artist): mentioned in invitation dated [1938]

Davis, D. and Phyllis: 1960

Davis, George Earl: 1952

Davis, Lew and Mathilde: 1960

Davis, Stuart: 1936-1960 (5 letters)

Dehner, Dorothy: [1960]

Delson, Sidney: 1958-1959 (2 letters)

de Nagy, Tibor: 1960

Dentsch, Hilda: [1941-1960] (2 letters)

DeVoto, Bernard: 1949 (4 letters)

De Young Memorial Museum: 1939

d'Harnoncourt, Rene: 1944-1960 (5 letters)

Dickinson, Edwin: 1960

Dienes, Sari (artist): 1960

Don, Michael: 1939-1940 (2 letters)

Donati, Enric: 1960

Douglas, Eric: 1949

Downtown Gallery: 1935

Dows, Olin (Treasury Relief Art Project): 1935-1960 (5 letters)

Dunbar, Anna: 1960

Duntley, Seibert Q.: 1941

du Pont, H. F.: 1950 (2 letters)

Durieux, Caroline: 1943

Durham, Mr.: 1936

Dutt, Alska: 1956

du Von, Jay: 1941

East Liverpool, Ohio, Chamber of Commerce: 1939

Eaton, Allen: 1938 and 1945

Edwards, Paul (WPA, Washington, D.C.): 1941

Eglington, Laurie (Index of American Design): 1936 (2 letters)

Eilshemius, Louis M.: 1931-1939 (2 letters)

Emery, Humphrey J. (American Handicraft Council): 1939

Emil, Allan and Kate (art collectors): 1960

Emmerich, Andre: 1960

Engineer Replacement Center, Fort Belvoir: 1941 (2 letters)

Essex Institute: 1950

Evans, Ernestine: 1947 (2 letters)

Evergood, Philip: 1944 (letter to the Editor)

Fairweather, Sally: [1960]

Feininger, Julia: 1960, undated

Feitelson, Lorser and Helen: 1943-1960 (3 letters)

Ferber, Herbert and Lisi: 1960 (2 letters)

Ferren, John: 1949 (2 letters)

Field, George H. (Federal Works Agency): 1943 (2 letters)

Flanagan, Hallie: 1949 (3 letters)

Fleming, Philip B.: [1943]

Fogel, Barbara: 1960

Follmer, Frank J.: 1942

Force, Juliana: 1946

'47 -- Magazine: 1946

Frankenberg, Lloyd: 1937 and 1960

French, Helen: [1960]

Frick Art Reference Library: 1946

Fried: Rose Fried Gallery: 1953

Friends of the FAP: 1939 (13 letters)

Fuller, Buckminster: 1942-1949 (including a brochure about the Dymaxion House)

Fultz, Harry T.: 1942 (memo from Fred Biesel)

Gaskin, William: 1940-1961 (12 letters)

Gates, Marguerite (Public Library of Newark, N.J.): 1929-1935 (3 letters)

Gavert, Olive Lyford (Alfred Barr's secretary): 1960

General Services Administration: 1950

Gershoy, Toni: [1960]

Gibbs, Peggy (widow of artist Howard Gibbs): [1960]

Giedion, Siegfried: mentioned in letter dated Oct 07, 1951

Glarner, Fritz: 1949 and 1960

Glassgold, Cook Adolph: 1936-1940 (43 letters)

Goldberg, Albert L. (Illinois Music Project): 1940

Goldberg, Mike: [1960]

Goldwater, Louise and Robert: 1960

Goodall, Donald B.: 1960

Goodchild, Donald: 1939

Goodrich, Lloyd (Whitney Museum of American Art): 1948-1960 (7 letters)

Goodyear, A. Conger: 1935-1960 (5 letters)

Gordon, Jack (Whitney Museum of American Art): [1960]

Gorsline, Douglas W.: 1950 (2 letters)

Gowing, Lawrence: 1960

Graham, Ralph (FAP, Illinois): 1941-1942 (3 letters)

Graves, Morris: 1946

Green, Wilder: 1960

Greenberg, Clement: 1960

Greenwell, Darrell J. ( -- Ogden Standard Examiner): -- 1949

Griffis, Toni (Mrs. Hughes Griffis): 1960

Griffith, E. J. (FAP, Oregon): 1938 and 1960

Grossman, Mrs. I. Donald: [1960]

Guerrero, Jose and Roxane: [1960]

Guggenheim, Olga: 1960

Gwathmey, Robert: 1944 (letter to the Editor)

Hale, Bob (Metropolitan Museum of Art): 1960

Hall, Edward T. (Universal School of Handicrafts): 1939

Halpert, Edith: 1930-1960, undated (20 letters)

Hardin, Shirley: [1960]

Hare, Michael M.: 1948

Harper's Magazine: 1943-1944 (2 letters)

Harrison, Preston: 1934

Hart, "Pop": 1930-1932 (2 letters)

Hartigan, Grace: 1960

Hasegawa, Saburo: 1952 (letter to Franz Kline, including typescript "Pictures of Alcopley")

Hatch, John Davis: 1960

Hatcher, Harry and Doris: 1960 (3 letters)

Haupers, Clement (FAP, Minnesota): 1937-1949 (5 letters)

Haydon, Hal: 1955

Henley, Helen B. (Wadsworth Atheneum): 1937 (2 letters)

Herbert, David: 1960

Hess, Thomas: 1960

Hinckley, Robert H. (American Broadcasting Co.): 1960

Hirsch, Joseph: 1960

Hofmann, Hans and Maria: 1960 (2 letters)

Holt, Elizabeth (art historian): 1960

Holzhauer, Mildred: 1937-1940 (4 letters)

Hope, Henry R. (Indiana Univ.): 1948-1949 (2 letters)

Hopkins, Harry L.: 1936-1943 (13 letters)

Horr, Axel (artist): mentioned in invitation dated [1938]

House Beautiful: 1950

Houston: Museum of Fine Arts of Houston: 1955

Hunter, Howard O.: 1941

Hunter, Virginia and Russell Vernon Hunter: 1951-1960, undated (4 letters)

Huxley, Julia S.: 1942

Illinois Art Project: 1941-1942 (6 letters)

Index of American Design: 1936 (form letter)

Interior: Department of the Interior: 1950 (3 letters)

Inverarity, Robert Bruce (FAP State Dir., Washington): 1937-1950 (5 letters)

Isaacs, Betty and Julius: 1960

Jackson, Martha: [1960]

Jerry, Sylvester (FAP, Michigan): 1939 (3 letters)

Johns, Jasper: 1960

Johnson, Anna: 1952

Johnson, Buffie: 1960

Johnson, Irene Edith: 1960

Johnson, Philip C.: 1960

Jones, Anne (Mrs. E. Powis Jones): 1960

Kallen, Horace (publisher): 1960

Karpel, Ray and Bernard (Museum of Modern Art): [1960]

Kavanaugh, George R. (Berea College): 1936

Kaye, Harold: 1958

Kayser, Dr.: 1954

Keck, Caroline and Sheldon (art conservators): 1960

Kellogg, Elizabeth R.: 1949 (2 letters)

Kent, Rockwell: 1944

Kerr, Florence (Work Projects Administration): 1940-1942 (4 letters)

Keyes, Homer Eaton ( -- Antiques -- Magazine): 1936

Kiesler, Frederick J.: 1960

Kiplinger, Walter M.: 1941 (4 letters)

Kipper, Katrina (antiques dealer): 1935 (3 letters)

Kirby, Mr. O. A.: 1941

Kleinholz, Frank: 1944 (letter to the Editor)

Kline, Franz: 1952 (letter from Saburo Hasegawa, including typescript "Pictures of Alcopley") and 1960

Knight, Frederic (Artists' Coordination Committee): Nov 1936 (5 letters)

Knight, Harry: 1960

Knittle, Rhea Mansfield: 1936-1937 (2 letters)

Kokoschka, Oskar: 1944

Kootz, Jane and Sam: 1960

Kroll, Eleanor: 1937 (2 letters)

Kuniyoshi, Yasuo: 1944 (2 letters)

Labaudt, Lucien: 1943 (4 letters)

Lane, Harry: [1960]

Laning, Clair: 1960

Leech, Nancy T.: 1949

Leeds, Harold Eliot (architect): 1960

Legg, Alicia (Museum of Modern Art curator): 1960

Leggett, Eugene S. (National Emergency Council): 1936 (letter from Harry Hopkins)

Leicester, Louise B. (American Handicraft Council): [1940]

Lekakis, Michael: 1960

Lemmon, Warren W.: mentioned in letter dated Mar 08, 1940

Levine, Jack: 1960

Levy, Julian: 1944 and [1960]

Lewis and Clark High School: 1939

Lewis, Elizabeth Ray: 1943

Life -- Magazine: 1944 (4 letters)

Lipman, Jean and Howard: [1960]

Lipscomb, Isabel (Work Projects Admin.): 1941 (3 letters)

Lipton, Seymour: [1960]

Litchfield, Elizabeth (Museum of Modern Art): 1941 - [1960] (3 letters)

Lowenthal, Edith and Milton: 1960

Lundy, Margaret: 1938

Lunsford, Bascom Lamar: 1936

Lyles, Mary E.: 1935

Mabry, Tom and Ethel: 1960 (2 letters)

Macdonald-Wright, Stanton: 1936-1955, undated (60 letters)

Macdowell Colony: 1960

MacLeish, Archibald: [1943] (letter from Philip B. Fleming)

Macmillan Company: 1946-1959 (24 letters)

Magazine of Art: 1948-1951 (10 letters)

Mapes, Col. Milton C. (Civilian Camouflage): 1941

March, Frank A. (Project Control Division): 1941

Marcus, Marcia: 1960

Marg -- Magazine: 1956 (6 letters)

Marx, Ione F.: 1942

Maryland Historical Society: 1950 (2 letters)

Matisse, Patricia (Pierre Matisse Gallery Corp.): [1960]

Mattis, Astria: 1960

Maverick Maury (Congressman, Texas): 1936 (3 letters)

Mayor, A. Hyatt (Metropolitan Museum): 1960

Mazo, Sara (widow of Yasuo Kuniyoshi): 1960

McAndrew, Betty and John: 1960

McCormick, M. R.: 1938

McCrady, John: 1943

McCray, Porter (Museum of Modern Art): 1960

McDonald, W. F. (American Council of Learned Societies): 1944-1949 (3 letters)

McKeague, Robert I. (Community Service Projects Section): 1937-1940 (8 letters)

McMahon, Audrey (WPA): 1936-1941 (7 letters)

McPharlin, Paul (Michigan WPA): 1937 (7 letters)

Metropolitan Museum of Art: 1953

Miller, Dorothy C. (Museum of Modern Art): 1936-1956 (27 letters)

Miller, Emma Guffey: 1938

Minnesota Historical Society: 1952

Morgan, Anne: 1938-1939 (5 letters)

Morley, Grace: 1960

Morris, Lawrence: 1937-1939 (2 letters)

Morris, Suzy (Mrs. George L. K. Morris): 1960

Morrison, Richard: 1936-1949 (6 letters)

Morsell, Miss: 1938

Motherwell, Robert: 1960

Museum of Modern Art: 1936-[1960] (4 letters)

Myers, Bernard: 1948

Myers, John (art dealer): 1960

Nakian, Reuben: 1960

Nash, Susan Higginson: 1934 (2 letters)

Nathan, Reuben S.: 1949 (3 letters)

National Gallery of Art: 1943-1993 (27 letters)

National Institute on Education and the War: 1943

Navy: Department of the Navy: 1941

Neuberger, Roy: 1960

Neumeyer, Alfred (Mills College): 1944

Nevelson, Louise: 1960

Newhall, Beaumont: 1941

New Hampshire: University of New Hampshire: 1939

Newman, Barnett: 1960

Newmeyer, S.: [1936]

New Republic: 1949 (letter from Lloyd Goodrich)

New York WPA Artists, Inc.: 1977 (including exhibition catalog "Then and Now")

New Yorker: 1948 and 1952

New York Herald Tribune: 1948-1952 (3 letters)

New York Public Library: 1949 (including copies of Index of American Design correspondence dated 1935-1936)

New York State Historical Association: 1949-1951 (4 letters)

[New York Times]: 1944

Neyland, Harry: 1935 (letter to Mrs. Rockefeller with 13 photographs of folk art)

Norman, Charles: 1960

Norman, Dorothy (Stieglitz protegee): 1960

Norman, Geoffrey (Works Projects Administration): 1941 (3 letters)

North Texas Agricultural College: 1939

Northrop, F. S. C.: 1947

Northwest Missouri State Teachers College: 1939

Norton, Ann: [1960]

Norwegian Folk Art Museum: 1949 (2 letters)

Odegaard, Charles E. (American Council of Learned Societies): 1949 (3 letters)

O'Hara, Frank (poet and art critic): 1960

Okada, Kimi and Keryo: 1960

Olmsted, Harold S.: 1954

Olsen, Catharine M.: 1941, undated (3 letters)

O'Neill, John P. (Historic American Buildings Survey, Department of the Interior): 1936 (5 letters)

Organ, Violet: 1949

Ormsbee, Thomas H. (editor, -- American Collector): -- 1936 (letter to Ruth Reeves)

Osborn, Elodie: 1960

O'Steen, Alton (Alabama Dept. of Education): 1943

Pach, Walter: 1939 (photograph of letter to Friends of the FAP)

Parker, Margaret: [1960]

Parker, Thomas C. (Federal Art Proj.): 1936-1940 (14 letters)

Parkinson, Eliza (Museum of Modern Art trustee): 1960

Parr, Russell C.: 1936

Parsons, Betty: 1960

Pedlar, Sylvia: 1960

Pedro, Luis Martinez: 1947

Peixotto, Ernest: 1936

P.E.N. Club, The: 1948

People's Art Center Association, St. Louis: 1952 (5 letters)

Pereira, Irene Rice and George Reavey: 1950-1953 (21 letters)

Perry, Beatrice (Gres Gallery): 1960

Philadelphia Museum of Art: 1950

Pickens, Alton: 1955

Pietan, Norman: 1948 and [1949]

Pilgrim Society: 1949 (2 letters)

Pollack, Peter: 1960

Pollak, Frances M. (WPA): 1936-1949 (7 letters)

Pollet, Elizabeth (widow of artist Joseph Pollet): [1960]

Pollock, Jackson: 1952 (photocopy)

Price, R. Moore: 1945

Public Use of Arts Committee: 1939

Purcell, Ralph: 1949 (4 letters)

Pyle, Edward Frederick: 1939

Ramsay, John: mentioned in memo dated Mar 31, 1936

Reeves, Ruth: 1936-1949 (55 letters including field reports)letters)

Reines, Harriet: 1938

Reinhart, Ad: 1952-1959 (3 letters)

Reynal and Hitchcock, Inc.: 1937

Richardson, E. P. (Detroit Institute of Arts; Archives of American Art): 1951-1960 (7 letters)

Riefstahl, Elizabeth: 1936

Ritchie, Andrew C.: 1944 (2 letters)

Rivers, Larry: 1960

Robinson, Boardman: 1936 and 1960

Rockefeller Center, Inc.: 1934 (contract for the First Municipal Art Exhibition)

Rockefeller Foundation: 1949

Rockefeller, David: 1960

Rockefeller, John D., Jr., and Abby A.: 1934-1940 (4 letters)

Rockefeller, John III, and Blanchette: 1951-1960 (3 letters)

Rockefeller, Nelson A.: 1934-1960 (6 letters)

Rockefeller, Peggy: 1960

Roesen, Severin: mentioned in letter dated Mar 02, 1938

Roosevelt, Franklin D.: 1936-1940 (3 letters)

Rosenbaum, Belle ( -- New York Herald Tribune): -- 1949-1960 (4 letters)

Rosenwald, Janet: 1937 and 1960

Rothko, Mark: 1960

Rourke, Constance: 1935-1938 (57 letters)

Rowan, Edward B. (Treasury Department, Section of Painting and Sculpture): 1936-1943 (5 letters)

Rubenstein, Erica B.: 1945 (3 letters)

Rubenstein, Sarah (Museum of Modern Art): 1960

Russell, Morgan: 1950-1951 (2 letters)

St. Petersburg Federal Galleries: 1939

Sandoz, Mari (writer): 1960

Sawitzky, William (painting researcher): 1935 (2 letters)

Sawyer, Wilda A.: 1942

Saxon, Lyle: 1943

Schaefer, Bertha: [1960]

Scharf, Bill: [1960]

Scheidt, Melvin E. (War Relocation Authority): 1943

Schmidt, Katherine: 1944 and 1960

Schnitzer, Robert C.: 1949

Schwabacher, Ethel: 1960 (2 letters)

Scott, Cecil: 1960 (2 letters)

Scott, Phyllis C.: 1936-1937 (2 letters)

Scull, Ethel and Bob (art collectors): [1960]

Seckar, Alvena V.: 1946

Seeger, Charles: 1936

Selz, Peter and Thalia: 1960

Shaw, Charles: 1960

Simms, Agnes (artist): 1960

Siporin, Mitchell: 1943-1960 (4 letters)

Sloan, Helen (Mrs. John Sloan): 1951 and 1960

Sloane, William: 1945

Smedley, Agnes: 1947 (letter from Ernestine Evans)

Smith College: 1944-1950 (6 letters)

Smith, Ferdinand: 1952

Smith, Geneva: 1942 (memo from Frank J. Follmer)

Smith, Gordon M. (Index of American Design): 1936-1937 (8 letters)

Smith, Holly and Sam: [1960]

Smith, Joseph Lindon: mentioned in letter dated Mar 28, 1950

Smith, Laura: 1938-1939 (5 letters)

Smith, Louise: 1960

Smith, Margery Hoffman (FAP, Oregon): 1938

Soby, James Thrall: 1948-1960 (5 letters)

Soderblom, Nathan: 1922 (in Swedish)

Solomon, Saul (Cahill's doctor): 1960

Soyer, Moses: 1944 (letter to the Editor)

Spark, Mrs. Victor: 1960

Speck, Walter: 1939 (2 letters)

Spencer, Betty (Niles Spencer's first wife): 1960

Spencer, Catherine (Mrs. Niles Spencer): 1952-1960 (8 letters)

Stamos, Theodoros: 1960

Standards: National Bureau of Standards: 1941

State: Department of State: 1939 (3 letters)

Stavenitz, Alexander: 1937

Steegmuller, Francis: 1960

Stella, Joseph: 1936 (2 letters)

Sterner, Albert: 1935

Stieglitz, Alfred: 1932 and 1934

Stier, W. (Project Review Section): 1941

Still, Clyfford: 1953-1956 (4 letters)

Stix, Hugh: 1960

Stock, Joseph (artist): mentioned in letters dated 1932 and 1933

Stout, Rex: 1944

Strickland, Sidney: 1949 (2 letters)

Studio Publications, Inc.: 1951

Sunami, Soichi: 1960

Swasey, Jeannette: [1935]

Sweeney, Jim: [1960]

Tabak, Maynatalie (colleague of Jackson Pollock): [1960]

Taub, Alex: 1942 (memo from Buckminster Fuller)

Taylor, Francis Henry: 1939 and 1952

Taylor, Miss: 1936

Thomas, Yvonne (artist): 1960

Thomley, John: 1949

Thoms, Mr.: 1936 (letter from Matthew Daly)

Thorgurson, Nina: [1960]

Tobey, Mark: 1954 and 1960

Tobey, Judith (Resettlement Administration): 1936

Townsend, Gertrude: [1937]

Townsend, Mr.: 1938

Tranum, Carl K.: 1949 (2 letters)

Triggs, Clayton E.: 1940 (4 letters)

Turner, Katherine: [1935]

Tworkov, Jack and Wally: 1960

Uht, Charles (photographer of Nelson Rockefeller's collection): 1960

United American Artists: 1940

Valentin, Curt: 1954

Valentine, Chapin: 1932

Valentiner, W. R. (Detroit Institute of Arts): 1933

Varian, Dorothy: 1960

Viviano, Catherine (art dealer): [1960]

Volkmer, Jean (Museum of Modern Art conservator): [1960]

von Wiegand, Charmion (artist): 1960

Walker, Hudson D.: 1960

Walley, Jano and John: 1949 and 1960

Ward: 1925 and 1960 (3 letters)

War Department: 1938-1941 (5 letters)

Warren, William (FAP, Connecticut): 1937

Wasey, Jane: 1960

Washburn College: 1939

Washburn, Gordon (Albright Art Gallery): 1960

Washington: The State College of Washington: 1939

Watrous, Harry W.: 1936

Watson, Forbes: 1949

Webb, Aileen (American Handicraft Council): 1938 (4 letters)

Weber, Max: 1922-1960 (6 letters)

Weisenborn, Fritzi (Mrs. Rudolph Weisenborn): 1950

Wendt, Gerald (Time, Inc.): 1944 (2 letters)

Weston, Edward: 1936

Wharton, Frances L.: 1935 (2 letters)

Wheeler, Monroe (Museum of Modern Art): 1960

White, Francis Robert: 1944

White, Jim: 1960

Whitelaw, Robert N. S.: 1960

Whitney Museum of American Art: 1949 and 1979

Whyte, James C.: 1942

Wilfred, Thomas: 1960

Williams, Aubrey (WPA): 1936

Williamsburg Restoration, Incorporated: 1935 (4 letters)

Winchester, Alice ( -- Antiques -- Magazine): 1950-1951 (6 letters)

Winser, Beatrice: 1924-1944 (6 letters)

Winter, Anna K. (antiques dealer): 1935

Wisconsin: State Historical Society of Wisconsin: 1939

Woodstock Artists Association: 1960

Woodward, Ellen S.: 1936-1938 (3 letters)

Worcester, Wakefield (architect): 1936

Wright, Russell (industrial designer): [1960]

Wyn: A. A. Wyn, Inc.: 1951

Youngerman, Jack: 1960

Zegri, Armando (Galeria Sudamericana): 1960

Zimmerman, Fred and Dorothy: [1960]

Zorach, William: 1936-1960 (3 letters)
Collection Restrictions:
The microfilm of this collection has been digitized and is available online via the Archives of American Art website.
Collection Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Collection Citation:
Holger Cahill papers, 1910-1993, bulk 1910-1960. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.cahiholg, Series 2
See more items in:
Holger Cahill papers
Archival Repository:
Archives of American Art
GUID:
https://n2t.net/ark:/65665/mw9bfd0f186-dabc-4de0-b3c7-0556a4b4fab6
EDAN-URL:
ead_component:sova-aaa-cahiholg-ref23

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Subject of:
Charles Rangel, American, born 1930  Search this
The Links, Incorporated, American, founded 1946  Search this
Avon, founded 1886  Search this
Vice President Nelson Aldrich Rockefeller, American, 1908 - 1979  Search this
National Urban League, American, founded 1910  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
National Association of Market Developers, American, founded 1953  Search this
National Medical Association, American, founded 1895  Search this
Prince Hall Freemasonry, founded 1784  Search this
National Association of Negro Musicians, Inc., founded 1919  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
Sovereign Military Order of Malta, founded 1099  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Universal Network Television, American, founded 1950  Search this
Freedom National Bank, American, 1964 - 1990  Search this
Jarobin Gilbert Jr., American, born 1946  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National Dental Association, American, founded 1913  Search this
National Sorority of Phi Delta Kappa, Inc., American, founded 1923  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
National Pharmaceutical Association, American, founded 1947  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Delta Sigma Theta Sorority, American, founded 1913  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
Dr. Roscoe C. Brown, American, 1922 - 2016  Search this
Young Men's Christian Association (YMCA), International, founded 1844  Search this
New York Yankees, American, founded 1901  Search this
Reggie Jackson, American, born 1946  Search this
The Doll League, Inc., American, founded 1958  Search this
National Urban League Guild, American, founded 1946  Search this
Morehouse Alumni Association, American, founded 1900  Search this
Congressional Black Caucus, American, founded 1971  Search this
National Bar Association, American, founded 1925  Search this
National Business League, American, founded 1900  Search this
National Bankers Association, American, founded 1927  Search this
Alliance for Women in Media, American, founded 1951  Search this
369th Veterans Association, American  Search this
Ancient and Accepted Scottish Rite of Freemasonry  Search this
The Salvation Army, American, founded 1865  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Written by:
Anti-Bakke Decision Coalition, American, founded 1977  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 7/16 in. (27.5 × 21.4 × 1.1 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Sag Harbor, Southampton, Suffolk County, New York, United States, North and Central America
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1979
Topic:
African American  Search this
Advertising  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Radio  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
Television  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.13
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5cc6b172d-2d13-4670-95ea-2e52493801a5
EDAN-URL:
edanmdm:nmaahc_2012.167.13
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Delegate

Subject of:
MelPat Associates, American, 1965 - 1986  Search this
Lou Rawls, American, 1933 - 2006  Search this
United Negro College Fund, American, founded 1944  Search this
President Jimmy Carter, American, born 1924  Search this
Wilma Rudolph, American, 1940 - 1994  Search this
National Urban League, American, founded 1910  Search this
American Association of Blacks in Energy, American, founded 1977  Search this
One Hundred Black Men, Inc., American, founded 1963  Search this
National Association of Black Social Workers, American, founded 1968  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
American Bridge Association, American, founded 1932  Search this
African Methodist Episcopal Zion Church, American, founded 1821  Search this
National Association of Market Developers, American, founded 1953  Search this
The Girl Friends, Inc., American, founded 1927  Search this
Prince Hall Freemasonry, founded 1784  Search this
Sears, Roebuck & Co., American, founded 1893  Search this
Morehouse College, American, founded 1867  Search this
Opportunities Industrialization Center of America, Inc., American, founded 1964  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
National Pharmaceutical Association, American, founded 1947  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
National Association of Negro Musicians, Inc., founded 1919  Search this
The Links, Incorporated, American, founded 1946  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
Republican Party, American, founded 1854  Search this
Charms, Inc., American, founded 1952  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Pharmaceutical Association, American, founded 1947  Search this
National Medical Association, American, founded 1895  Search this
National Association of Negro Musicians, Inc., founded 1919  Search this
National Association of University Women, American, founded 1910  Search this
Shriners International, American, founded 1870  Search this
Daughters of Isis, American, founded 1910  Search this
American Tennis Association, American, founded 1916  Search this
Democratic Party, American, founded 1828  Search this
CBS Broadcasting, Inc., American, founded 1927  Search this
A. Philip Randolph, American, 1889 - 1979  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Congressional Black Caucus, American, founded 1971  Search this
369th Veterans Association, American  Search this
Benjamin Hooks, American, 1925 - 2010  Search this
National Bankers Association, American, founded 1927  Search this
Association for the Study of African American Life and History, American, founded 1915  Search this
Kappa Alpha Psi Fraternity, Inc., American, founded 1911  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
Alliance for Women in Media, American, founded 1951  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 7/16 in. (27.5 × 21.4 × 1.1 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Date:
1980
Topic:
African American  Search this
Advertising  Search this
African Methodist Episcopal  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Communities  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Methodist  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
Television  Search this
The Black Church  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.14
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd533a4aa5f-52b1-4ee7-8dd0-1df51498bd61
EDAN-URL:
edanmdm:nmaahc_2012.167.14
2 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1
  • View <I>Delegate</I> digital asset number 2

Delegate

Published by:
MelPat Associates, American, 1965 - 1986  Search this
Created by:
C. Melvin Patrick, American, died 1985  Search this
National Association of Market Developers, American, founded 1953  Search this
Subject of:
National Association for Equal Opportunity in Higher Education, American, founded 1969  Search this
National Urban Affairs Council, American, founded 1971  Search this
Interracial Council for Business Opportunity, American, founded 1963  Search this
Prince Hall Freemasonry, founded 1784  Search this
Chi Delta Mu Fraternity, Inc., American, founded 1913  Search this
Top Ladies of Distinction, Inc., American, founded 1964  Search this
Continental Societies, Inc., American, founded 1956  Search this
Rose Morgan, American, 1912 - 2008  Search this
William Otis Walker, American, 1896 - 1981  Search this
National Newspaper Publishers Association, American, founded 1827  Search this
African Methodist Episcopal Church, American, founded 1816  Search this
National Association for the Advancement of Colored People, American, founded 1909  Search this
Lambda Kappa Mu Sorority, Inc., American, founded 1937  Search this
The Links, Incorporated, American, founded 1946  Search this
National Association of Black Accountants, Inc., American, founded 1969  Search this
Carats, Inc., American, founded 1959  Search this
People United to Save Humanity, American, founded 1971  Search this
Alpha Kappa Alpha Sorority, Incorporated, founded 1908  Search this
Chi Eta Phi Sorority, Inc., American, founded 1932  Search this
National United Church Ushers Association of America, Inc., American, founded 1919  Search this
National Pharmaceutical Association, American, founded 1947  Search this
National Medical Association, American, founded 1895  Search this
Sigma Gamma Rho Sorority, Inc., founded 1922  Search this
Zeta Phi Beta Sorority, American, founded 1920  Search this
Alpha Phi Alpha Fraternity, Inc., American, founded 1906  Search this
Eta Phi Beta Sorority, Inc., American, founded 1943  Search this
National Association of Negro Business and Professional Women's Clubs, Inc., American, founded 1935  Search this
National Urban League, American, founded 1910  Search this
National Association of University Women, American, founded 1910  Search this
Omega Psi Phi Fraternity, Inc., American, founded 1911  Search this
Shriners International, American, founded 1870  Search this
Improved Benevolent and Protective Order of the Elks of the World, American, founded 1898  Search this
Iota Phi Lambda Sorority, Inc., American, founded 1929  Search this
Vernon Jordan, American, born 1935  Search this
National Business League, American, founded 1900  Search this
Congressional Black Caucus, American, founded 1971  Search this
Arthur Ashe Jr., American, 1943 - 1993  Search this
National Bankers Association, American, founded 1927  Search this
National Bar Association, American, founded 1925  Search this
369th Veterans Association, American  Search this
Percy Ellis Sutton, American, 1920 - 2009  Search this
Morehouse College, American, founded 1867  Search this
Joe Louis, American, 1914 - 1981  Search this
Clarence D. King, American, 1888 - 1981  Search this
Phi Beta Sigma Fraternity, American, founded 1914  Search this
National Black Veterans Association, American, founded 1974  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 10 13/16 × 8 7/16 × 1/2 in. (27.5 × 21.4 × 1.3 cm)
Type:
magazines (periodicals)
Place made:
Harlem, New York City, New York, United States, North and Central America
Place depicted:
Martha's Vineyard, Oak Bluffs, Dukes County, Massachusetts, United States, North and Central America
Date:
1982
Topic:
African American  Search this
Advertising  Search this
African Methodist Episcopal  Search this
Associations and institutions  Search this
Black Press  Search this
Broadway Theatre  Search this
Business  Search this
Communities  Search this
Film  Search this
Fraternal organizations  Search this
Fraternities  Search this
Government  Search this
HBCUs (Historically Black Colleges and Universities)  Search this
Journalism  Search this
Labor  Search this
Mass media  Search this
Men  Search this
Methodist  Search this
Political organizations  Search this
Politics  Search this
Professional organizations  Search this
Religion  Search this
Social life and customs  Search this
Sororities  Search this
The Black Church  Search this
U.S. History, 1969-2001  Search this
Urban life  Search this
Women  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture, Gift of Anne B. Patrick and the family of Hilda E. Stokely
Object number:
2012.167.16
Restrictions & Rights:
Public domain
Proper usage is the responsibility of the user.
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials-Published Works
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd595b77a5e-4524-45a5-90d3-81855fc7528c
EDAN-URL:
edanmdm:nmaahc_2012.167.16
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>Delegate</I> digital asset number 1

Darrell Lucas Advertising History Collection

Interviewer:
Flaherty, Stacy A.  Search this
Author:
Lucas, Darrell Blaine, 1903- (psychologist)  Search this
Creator:
Center for Advertising History, Archives Center  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Extent:
1 Cubic foot (2 boxes)
Container:
Box 1
Box 2
Type:
Collection descriptions
Archival materials
Oral history
Interviews
Scrapbooks
Date:
1922
Scope and Contents:
Folio-size scrapbook: "A Book of 100 Modern Ads" created for a college-level psychology class, 1922, as an exercise in the methodology of advertising: it addresses both the creation and testing (i.e., recall and effectiveness) of ads found in contemporary magazines. An oral history interview was conducted by Stacy Flaherty with Mr. Lucas April 3, 1990, in which he describes the initial use of psychology in advertising and his career at BBDO. Mr. Lucas also donated a collection of books on the history and theory of advertising; these books are maintained in the Center for Advertising History reference library.
Arrangement:
Divided into 2 series: 1) Oral History Interview; 2) Scrapbook.
Biographical / Historical:
Darrell Blaine Lucas is a retired proessor of marketing at New York University. He earned a doctorate in psychology and worked as a research consultant at Batten, Barton, Durstine, and Osborne (BBDO), 1943-1968. Lucas was among the first psychologists on staff at an advertising agency, where his research provided information on marketing strategies.
Provenance:
Collection donated by Darrell Lucas, 1989.
Restrictions:
Unrestricted research access on site by appointment.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Motivation research (Marketing)  Search this
Psychologists  Search this
advertising -- Psychological aspects  Search this
Genre/Form:
Oral history -- 1990-2000
Interviews -- 1980-2000
Scrapbooks -- 20th century
Citation:
Darrell Lucas Advertising History Collection, 1922, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0379
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep81c61fe79-e973-4dd8-bb6d-37257fe38242
EDAN-URL:
ead_collection:sova-nmah-ac-0379

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