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[Trade catalogs from General Motors]

Variant company name:
WWII  Search this
Company Name:
General Motors  Search this
Related companies:
GM, Delco Products  Search this
Notes content:
includes 1942 Annual Report to Employes, War Tugs tell their tales of the sea, Three R's of GM's War products training program, Delco War Products all over the World
Includes:
Trade catalog and photographs
Black and white images
Physical description:
4 pieces; 2 boxes
Language:
English
Type of material:
Trade catalogs
Trade literature
Place:
Cleveland, Ohio, United States
Date:
1900s
Topic (Romaine term):
Engines and motors: steam; oil; gas; etc.  Search this
Boats and ships (including marine hardware and supplies)  Search this
Automobiles and automotive equipment (including trucks and buses)  Search this
Topic:
Automobiles  Search this
Boats and boating  Search this
Engines  Search this
Marine machinery  Search this
Motor vehicles  Search this
Motors  Search this
Ships  Search this
Record ID:
SILNMAHTL_10230
Location:
Trade Literature at the American History Museum Library
Collection:
Smithsonian Libraries Trade Literature Collections
Data source:
Smithsonian Libraries
EDAN-URL:
edanmdm:SILNMAHTL_10230

[Miscellaneous Sites in Mexico City, Mexico]: the Palacio de Bellas Artes.

Collection Creator:
Garden Club of America  Search this
Extent:
1 Lantern slide (col., 3.25 x 4 in.)
Type:
Archival materials
Lantern slides
Place:
Mexico -- Mexico City
Mexico -- Mexico City
Date:
1937 Jan.
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Topic:
Opera houses  Search this
Public buildings  Search this
Finials  Search this
Sculpture  Search this
Arches  Search this
Columns  Search this
Automobiles  Search this
Theaters  Search this
Genre/Form:
Lantern slides
Collection Citation:
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Identifier:
AAG.GCA, Item MX014007
See more items in:
The Garden Club of America collection
The Garden Club of America collection / Series 2: International Garden Images / Mexico / MX014: Mexico City -- Miscellaneous Sites in Mexico City, Mexico
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_component:sova-aag-gca-ref4380

[Miscellaneous Sites in Mexico City, Mexico]: the old Basilica of Our Lady of Guadalupe, with part of the plaza area in the foreground.

Colorist:
Van Altena, Edward  Search this
Collection Creator:
Garden Club of America  Search this
Extent:
1 Lantern slide (col., 3.25 x 4 in.)
Type:
Archival materials
Lantern slides
Place:
Mexico -- Mexico City
Mexico -- Mexico City
Date:
1937 Jan.
General:
Mount reads: "Edward Van Altena, 71-79 W. 45th St., N.Y.C."
Historic plate number: "59."
Collection Restrictions:
Access to original images by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens.
Topic:
Church buildings  Search this
Fences -- wrought iron  Search this
Doorways  Search this
People  Search this
Automobiles  Search this
Niches (Architecture)  Search this
Relief  Search this
Marketplaces  Search this
Sculpture  Search this
Genre/Form:
Lantern slides
Collection Citation:
Smithsonian Institution, Archives of American Gardens, The Garden Club of America collection.
Identifier:
AAG.GCA, Item MX014008
See more items in:
The Garden Club of America collection
The Garden Club of America collection / Series 2: International Garden Images / Mexico / MX014: Mexico City -- Miscellaneous Sites in Mexico City, Mexico
Archival Repository:
Archives of American Gardens
EDAN-URL:
ead_component:sova-aag-gca-ref4381

[Stop and Shop sign, Cape Cod, Mass. : color slide (chromogenic transparency),]

Topic:
Volkswagen (automobile)
Photographer:
Sultner-Welles, Donald H. (Sultner, Donald Harvey), 1914-1981  Search this
Collection Collector:
Sultner-Welles, Donald H. (Sultner, Donald Harvey), 1914-1981  Search this
Collection Printer:
Janus, Allan  Search this
Collection Interviewee:
Hanfstaengl, Erna  Search this
Extent:
1 Item (slide, 2-1/4" x 2-1/4".)
Container:
Box 16 (Series 5)
Type:
Archival materials
Photographs
Chromogenic processes
Place:
Cape Cod (Mass.) -- 1950-1960
Massachusetts -- 1950-1960
Date:
1957/08
Scope and Contents:
Shows Shell gas station, Volkswagen beetle, other cars.
General:
In box 16, Series 5, sheet 43.
Exhibitions Note:
Copy print used in family automobile exhibition, 1997, NMAH.
Collection Restrictions:
Collection is open for research.

A small number of letters and photographs are restricted until the year 2031. Identification list in box.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Automobiles -- 1950-1960  Search this
Station wagons -- 1950-1960  Search this
Shopping -- 1950-1960 -- Massachusetts  Search this
Signs and signboards -- 1950-1960 -- Massachusetts  Search this
Service stations  Search this
Family recreation -- 1950-1960  Search this
Genre/Form:
Photographs -- 1960-1990 -- Phototransparencies.
Chromogenic processes
See more items in:
Donald H. Sultner-Welles Collection
Donald H. Sultner-Welles Collection / Series 5: Transparencies / 5.1: United States / Massachusetts
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0145-ref11704

Lili Rethi Papers

Artist:
Rethi, Lili, 1894-1969  Search this
Extent:
6 Cubic feet (18 boxes)
Type:
Collection descriptions
Archival materials
Photographs
Drawings
Date:
undated
Scope and Contents:
Drawings, biographical material, photographs, printed material, relating to the career of illustrator Lili Rethi.
Biographical / Historical:
An illustrator, Rethi was best known for her drawings of industrial subjects, such as bridges, construction scenes and automobiles.
Restrictions:
Unrestricted research access on site by appointment. Unprotected photographs must be handled with gloves.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Occupation:
Artists  Search this
Topic:
Illustrators  Search this
Automobiles  Search this
Bridges  Search this
Genre/Form:
Photographs -- Black-and-white photoprints -- Silver gelatin -- 19th-20th century
Drawings -- 20th century
Citation:
Lili Rethi Papers, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0749
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0749

Henry and Nancy Rosin Collection of Early Photography of Japan

Collector:
Rosin, Henry D., Dr.  Search this
Rosin, Nancy  Search this
Creator:
Lyman, Benjamin Smith, 1835-1920  Search this
Ueno, Hikoma, 1838-1904  Search this
Beato, Felice, b. ca. 1825  Search this
Stillfried, Raimund, Baron von, 1839-1911  Search this
Underwood & Underwood  Search this
Names:
Japanese tea ceremony  Search this
Meiji, Emperor of Japan, 1852-1912  Search this
Shōken, Empress, consort of Meiji, Emperor of Japan, 1850-1914  Search this
Extent:
616 Items (approximate count)
Type:
Collection descriptions
Archival materials
Mammoth plates
Photographs
Photograph albums
Stereographs
Cartes-de-visite
Photographic prints
Place:
Japan
Japan -- 1890-1900
Kyoto (Japan)
Tokyo (Japan)
Yokohama-shi (Japan)
Date:
1860 - ca. 1900
Scope and Contents:
Assembled by collectors Dr. Henry D. Rosin and Nancy Rosin to document nineteenth-century and early twentieth-century photography of Japan. Includes albumen prints, portions handcolored, some signed and numbered in the negative. Taken by photographers Felice Beato (b. ca. 1825), Baron Raimon von Stillfried (1938-1911), Kusakabe Kimbei (active 1880s), Ueno Hikoma (1838-1904), Ogawa Kazumasa (1860-1929) and unknown photographers to depict architecture, landscapes, formal studio portraits, and daily activities.
Arrangement:
Organized chronologically by the creators.
Biographical / Historical:
Henry and Nancy Rosin were collectors of Japanese photography of the nineteenth and twentieth centuries.
Local Numbers:
FSA A1999.35
Restrictions:
Collection is open for research.
Topic:
Ainu  Search this
Photography of women  Search this
Streets -- Japan  Search this
Temples -- Japan  Search this
Samurai  Search this
Sumo wrestlers  Search this
Religion  Search this
Genre/Form:
Mammoth plates
Photographs -- 1850-1900
Photograph albums
Stereographs -- 1860-1900
Cartes-de-visite
Photographic prints
Citation:
Henry and Nancy Rosin Collection of Early Photography of Japan. Freer Gallery of Art and Arthur M. Sackler Gallery Archives. Smithsonian Institution, Washington, D.C. Purchase and partial donation.
Identifier:
FSA.A1999.35
See more items in:
Henry and Nancy Rosin Collection of Early Photography of Japan
Archival Repository:
Freer Gallery of Art and Arthur M. Sackler Gallery Archives
EDAN-URL:
ead_collection:sova-fsa-a1999-35
2 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
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Online Media:

[Deer hunter with deer on Jeep : chromogenic color phototransparency.]

Photographer:
Sultner-Welles, Donald H. (Sultner, Donald Harvey), 1914-1981  Search this
Collection Collector:
Sultner-Welles, Donald H. (Sultner, Donald Harvey), 1914-1981  Search this
Collection Printer:
Janus, Allan  Search this
Collection Interviewee:
Hanfstaengl, Erna  Search this
Extent:
1 Item
Container:
Box 172
Type:
Archival materials
Photographs
Chromogenic processes
Scope and Contents:
Series 5, Subseries 9, Box 172, sheet no. 15-18?
Local Numbers:
53909 Videodisc frame
Restrictions:
Unrestricted research use on site. Unprotected photographs must be handled with white cotton gloves provided by Archives Center staff.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Automobiles -- 1950-1960  Search this
Jeep automobile  Search this
Hunting -- 1950-1980  Search this
Deer -- 1950-1980  Search this
Genre/Form:
Photographs -- 1950-2000 -- Color transparencies
Photographs -- 20th century -- Phototransparencies
Chromogenic processes
See more items in:
Donald H. Sultner-Welles Collection
Donald H. Sultner-Welles Collection / Series 5: Transparencies / 5.9: Lectures / Water (1) and Summer (2)
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_component:sova-nmah-ac-0145-ref11702

Faris and Yamna Naff Arab American Collection

Creator:
Naff, Alixa, 1919-2013  Search this
Names:
Naff, Faris  Search this
Naff, Yamna  Search this
Extent:
120 Cubic feet (295 boxes )
2,000 Photographs
450 Cassette tapes
Type:
Collection descriptions
Archival materials
Photographs
Cassette tapes
Date:
1875 - 2004
Summary:
The collection is the result of research conducted by Dr. Alixa Naff relating to the study of the early Arab immigrant experience in the United States from about 1880-World War II. The study began with oral history interviews in 1962 and became a major project in 1980 with a grant from the National Endowment for the Humanities. It documents the assimilation of Arabic speaking immigrants in the United States.
Scope and Contents:
The collection documents the immigration and assimilation of mostly Christian Syrian-Lebanese who came to America at the turn of the twentieth century. The immigrants were predominately-small land-owning peasants and artisans from the village of Syria and Lebanon. According to Alixa Naff, immigrants knew exactly where they were going to live and what they were going to do once they immigrated to America. They mostly chose to live in cities where earlier immigrants had already created communities. The majority of the immigrants became peddlers. Peddlers carried packs containing scissors, razors, pins, buttons, ribbons, threads, needles, combs, mirrors, soap, voile and muslin, lace and crotchet crafts, perfume, scarves, picture frames, oriental rugs, fine linens, leather goods, pictures of saints, religious notions from the holy land, confections and cakes. Peddling offered the immigrants a source of income and a way to learn the English language, American customs and lifestyles. It often led to ownership of a small dry goods store. More successful businesspersons then went on to own a department store or a chain of stores. For those Syrian/Lebanese who chose not to pursue peddling as a source of income other occupations included farming, work in New England textile mills, Midwestern factories, Pittsburgh and Birmingham steel mills and Detroit's automobile assembly lines.

It was in these Syrian communities created by Arab immigrants that Dr. Naff sought interviews, photographs and personal papers. For Alixa Naff this pioneering generation of people offered a wealth of information on the immigrant experience and the critical role that peddling played. Naff conducted interviews in urban and small town communities with an emphasis on Midwestern states. Her informants included first and second generation Christians, Druze and Muslims. Locations of interviews included Detroit, Michigan because it was an industrial city with a large and stable Syrian population of all faiths. Cedar Rapids, Iowa was smaller, a railroad depot at the turn of the century and home to the earliest Muslim groups. Peoria, Illinois was also a small, railroad depot at the turn of the century and it consisted predominately of the Maronite Sect originally from one village in Mount Lebanon. Spring Valley, Illinois was a small mining town with a Christian community and the remnant of a once flourishing peddling settlement. Their Eastern Rite Syrian Orthodox Church was the only one in Illinois until 1961 and served smaller Syrian groups.

Oral history interviews deal with the sociological factors of the assimilation process. Most tapes have been fully transcribed or abstracted. Information from the interviews are supported with published articles; demographic statistics; articles from the Arab-American press, books, journals and dissertations published in the United States or in Arab countries. Personal papers collected from individuals and families provide evidence of the experiences discussed in the interviews and add a personal touch to the reference materials. While there are a number of original items included among the personal papers, there is a substantial amount of duplicate materials. Naff would often collect the originals make copies and then return the originals to the donors.
Arrangement:
[Alixa Naff arranged the collection materials and the Archives Center staff maintained this arrangement due to the size of the collection. Materials are arranged mostly by subject and type.]

The collection is arranged into eight series:

Series 1: Personal Papers

Subseries 1.1: Individuals

Subseries 1.2: Organizations

Series 2: Photographs

Series 3: Oral interviews, Abstracts, Transcripts and Supporting Materials, 1962-1995

Subseries 3.1: Abstracts and Transcripts

Subseries 3.2: By Topic

Subseries3.3: Other Projects

Series 4: Publications

Series 5: Subject Files

Series 6: Project Files

Series 7: Alixa Naff Personal Papers

Series 8: Audio Visual Materials
Biographical / Historical:
The Faris and Yamna Naff Collection is the result of the dedication and research efforts of Dr. Alixa Naff, the daughter of Syrian-Lebanese immigrants. She has spent most of her life documenting the early American experience of the generation of Arabs, mostly Christian, from Syria/Lebanon who came to this country around the turn of the century.

After an administrative career in private industry, Alixa Naff enrolled at the University of California to obtain her B.A. degree. During her senior year, she was required to write a paper for an American history seminar. The topic for the seminar was immigration. Alixa Naff chose Arabs in America as her subject. According to Naff, there was a lack of reference materials relating to her topic. Therefore, she relied mostly on conversations with her parents' friends. Impressed by her work, Alixa Naff's professor offered her a grant to collect Arab folklore.

Alixa Naff conducted her research during the summer of 1962. She interviewed eighty-seven people in sixteen communities across the United States and eastern Canada. All of her informants were at least sixty years old at the time of the interviews and represented the last surviving members of her parents' pioneer immigrant generation. After completing her fieldwork, Naff went on to earn her master's and Ph.D. degrees. She taught on the college level at California State University and the University of Colorado. In 1977, she left teaching citing anti-Arab feelings as the reason for her shift in career paths. Her desire to counter the anti-Arab stereotyping with accurate sources of information created yet another opportunity for her to pursue more research about Arab Americans.

Later in 1977, Alixa Naff served as a consultant on a documentary film relating to Arabs in America. She again realized existed on the subject of the Arab immigrant experience in America. Moreover, much of what she found conflicted with what pioneer informants had told her. Naff was also painfully aware that family members of decreased Arab immigrants often discarded the early artifacts, personal papers, photographs and books brought to America. Shortly after, she began working on a study on the history of Arab immigrants. In 1979, Alixa Naff met Gino Baroni, then undersecretary of the United States Department of Housing and Urban Development and founder of the National Center for Urban Ethnic Affairs. His center helped her secure funding for her research from the National Endowment for the Humanities and provided an office for her to work. The result of this work was a book entitled Becoming American: The Early Arab Immigrant Experience published in 1985. Richard Ahlborn, then curator of the Smithsonian's Community Life Division (now its Department of Cultural Affairs), convinced Naff to donate the collection to the Smithsonian in honor of her parents, Faris and Yamna Naff, and their generation of Arabs who immigrated to America.

Alixa Naff died on June 1, 2013 at the age of 93.
Related Materials:
Materials at the National Museum of American History

The Division of Home and Community Life holds artifacts related to this collection including. See Accession #: 2007.3245.

Materials at the Smithsonian Institution

Photo Lot 2011-02, Alixa Naff photographs of Europe, the Middle East and the Mediterranean and audio tapes on Mediterranean folklore, National Anthropological Archives, Smithsonian Institution.
Provenance:
The collection is the result of research conducted by Dr. Alixa Naff relating to the study of the early Arab immigrant experience in the United States from about 1880-World War II. The study began with oral history interviews in 1962 and became a major project in 1980 with a grant from the National Endowment for the Humanities.
Restrictions:
Collection is open for research.

Researchers must use microfilm copies. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Viewing film portions of collection require special appointment; please inquire with a reference archivist. Do not use when original materials are available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Citation:
Faris and Yamna Naff Arab-American Collection Archives Center, National Museum of American History
Identifier:
NMAH.AC.0078
See more items in:
Faris and Yamna Naff Arab American Collection
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0078
Online Media:

Warshaw Collection of Business Americana Subject Categories: Music

Creator:
Warshaw, Isadore, 1900-1969  Search this
Extent:
8.45 Cubic feet (consisting of 18 boxes, 5 folders, 8 oversize folders, 1 map case folder, 1 flat box (partial).)
Type:
Collection descriptions
Archival materials
Ephemera
Business ephemera
Date:
circa 1778-1968
Summary:
A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Music forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents:
This material consists of sheet music covers, concert programs, bills, receipts, printed advertisements, import/export documents, business cards, catalogues, songbooks, journals, newsletters, information on music schools and instructors, scattered correspondence on letterhead stationary, photographs, caricatures and lithographs of individual musicians, composers and lyricists of the late 19th and early 20th century. There is material pertaining to Gilbert & Sullivan; images, concert programs, and advertisements for their operettas, including Japanese images from the Mikado. There is biographical information on the Arthur Tams Music Library with catalogues from his collection, business correspondence with G. Schirmer and others and the James Madison Americana Collection. There are unique images of musical instruments, catalogues and advertisements for their manufacturers; mechanical musical instruments, music boxes, phonographs and even a few radio and Muzak programs. This material spans a century, beginning in the 1840's. Its images chronicle the inventions of the automobile and the airplane, and the rapid industrial and life-style changes of that time period.
Arrangement:
The bulk of the material is arranged topically, the rest is organized by company name. Sheet music publishers and musical and mechanical music instrument manufacturers, dealers and importers are in Boxes 1- 7. Boxes 6-7 contain a large amount of information from one particular dealer, the Arthur W. Tams Music Library. Box 8 contains information on manufacturers and dealers of Phonographs and records. Boxes 1-8 are arranged by company name. In the remainder of Box 8 and in Boxes 9- 10, there are programs, concerts tickets and curriculum pertaining to music schools, private instructors of music and voice, music clubs, societies and unions. Boxes 10-13 contain concert programs of musical performances that are organized by their geographic location or type of performance. Under the topic heading solo performances in Boxes 12-13 are handbills , programs and ads for individual performances and music luminaries including Gilbert & Sullivan and Stephen Foster. Box 14 holds general works which consists of images of musical instruments and musicians, correspondence trade cards, patents, import/export documents and hand-written music notation. Related publications are in Boxes 15-17 and are organized by type of material. Songbooks and lyric sheets are in Box 15. Periodical publications including journals and catalogues are in Box 16. The remainder of the related publications are divided by size and grouped into books, notebooks, essays and pamphlets in Box 17.
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.

Series 1: Business Ephemera

Series 2: Other Collection Divisions

Series 3: Isadore Warshaw Personal Papers

Series 4: Photographic Reference Material
Provenance:
Music is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Music, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0060.S01.01.Music
See more items in:
Warshaw Collection of Business Americana Subject Categories: Music
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0060-s01-01-music
Online Media:

N W Ayer Advertising Agency Records

Creator:
Ayer (N W) Incorporated.  Search this
Names:
American Telephone and Telegraph Company -- Advertisements  Search this
Cunningham & Walsh.  Search this
Hixson & Jorgenson  Search this
United Air Lines, Inc. -- Advertisements  Search this
Ayer, Francis Wayland  Search this
De Kooning, Willem, 1904-1997  Search this
O'Keeffe, Georgia , 1887-1986  Search this
Extent:
270 Cubic feet (1169 boxes )
7 Film reels (1463 boxes, 18 map-folders)
Type:
Collection descriptions
Archival materials
Film reels
Business records
Interviews
Oral history
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks
Trade literature
Tear sheets
Advertisements
Date:
1817-1851
1869-2006
Summary:
Collection consists of records documenting one of the oldest advertising agencies created in Philadelphia. The company then moves to New York and expanses to international markets. During its history NW Ayer & Sons acquires a number of other advertising agencies and is eventually purchased. The largest portion of the collection is print advertisements but also includes radio and television. NW Ayer is known for some of the slogans created for major American companies.
Scope and Contents:
The collection consists primarily of proof sheets of advertisements created by NW Ayer & Son, Incorporated for their clients. These materials are in series one through thirteen and consist primarily of print advertisements. There are also billboards, radio and television commercials. The advertisements range from consumer to corporate and industrial products. The majority of the advertisements were created for Ayer's New York, Chicago, Los Angeles and international offices. Printed advertisements created by Cunningham & Walsh, Hixson & Jorgensen and Newell-Emmett are also included among these materials. Researchers who are interested in records created by Ayer in the course of operating an advertising agency will find these materials in Series fourteen-nineteen.

Series fourteen consists of advertisements created by NW Ayer & Son to promote their services to potential clients.

Series fifteen are scrapbooks of some of the earliest advertisements created by the company. Series sixteen are publications. Some of the publications were created by Ayer while others were about Ayer or the advertising industry in general. Provides good background materials and puts the company in perspective. Series eighteen are the legal records. Materials relating to employees including photographs, oral histories etc. are found in series nineteen.

Series twenty is one of the smallest amounts of materials and includes information relating to the history of NW Ayer & Son.

The container lists for series one-thirteen are part of a database and are searchable. The list has been printed for the convenience of the researcher and is included in this finding aid. Series fourteen-twenty container lists are also a part of the finding aid but are not in a searchable format.

Series 1, Scrapbooks of Client Advertisements, circa 1870-1920, is arranged into three boxes by chronological date. There are two bound scrapbooks and one box of folders containing loose scrapbook pages. NW Ayer & Son compiled an assortment of their earliest ads and placed them into scrapbooks. Besides the earliest advertisements, the scrapbooks contain requests to run advertisements, reading notices and listings of papers Ayer advertised in. The early advertisements themselves range from medical remedies to jewelry to machines to clothing to education and more. Most of the advertisements in the bound scrapbooks are dated.

Series 2, Proofsheets, circa 1870-1930, NW Ayer was fond of creating scrapbooks containing proofsheets. The series contains proofsheets created between 1892 and 1930, organized into 526 boxes. For convenience of storage, access and arrangement, the scrapbooks were disassembled and the pages placed in original order in flat archival storage boxes. The proofsheets are arranged by book number rather than client name. Usually the boxes contain a listing of the clients and sometimes the dates of the advertisements to be found within the box.

Series 3, Proofsheets, circa 1920-1975, is organized into 532 oversize boxes, and contain proofsheets and tearsheets created between 1920 and 1972. Within this series, materials are arranged alphabetically by company name (occasionally subdivided by brand or product), and thereunder chronologically by date of production. Many major, national advertisers are represented, including American Telephone & Telegraph, Armour Company, Canada Dry, Cannon Mills, Carrier Corporation, Domino Sugar, Caterpillar tractor company, Ford Motor Company, General Electric, Goodyear, Hills Bros. Coffee, Ladies Home Journal, National Dairy, Plymouth (Chrysler Corporation), Steinway, TV Guide, United Airlines and the United States Army. Also contained in this series are three scrapbooks of client advertisements including Canada Dry, Ford Motor, and Victor Talking Machine.

Series 4, 2001 Addendum, circa 1976-2001, is organized into ninety three oversized boxes,one folder and contains proofsheets for select Ayer clients, created between 1975 and 2001. Within this series, materials are arranged alphabetically by client name and there under chronologically by date of production. Major national advertisers represented include American Telephone & Telegraph, Avon, the United States Army, DeBeers Consolidated Diamond Mines, Dupont, TV Guide, Sealtest, Kraft Foods, Gillette, General Motors, Cannon Mills.

Series 5, Billboards, circa 1952-1956, consists of mounted and un-mounted original art/mock-ups. Twenty-two pieces of original art created as mock-ups for Texaco billboards.

Series 6, Film and Video Commercials, 1967-1970,

Series 7, Radio and Television Materials, 1933-1993, undated, is arranged into eight boxes and includes radio scripts, television scripts, and story boards for commercials.

Subseries 7.1, Scripts and storyboards for Radio and Television Commercials, dates Scripts for radio and television commercials includes title, date, length of commercial, advertising agency, client information

NW Ayer's radio and television materials mainly focus on the American Telegraph and Telephone account. Some of Ayer's materials relate to Bell Telephone Hours.

Storyboards are used in television and film to assist the director in working with crew to tell the story. To show the viewer through the use of figures, visual effects and camera angles. When directors first start thinking about their storyboard they create a story in their mind. They think of all the camera angles, visual effects and how the figures will interact in their mind. They try to create an extraordinary story in their head to attract the viewer (YOU) In order for the storyboard to be entirely effective it can't be a passive document. When done properly, a storyboard serves as a central design, meeting the needs of many team members including graphics artists, video personnel and programmers.

Another function of a storyboard is to help the team communicate during the training development process. This communication is very important in working with a large team as in the movie King, produced in 1996. Figures help the director explain to the crew how they are going to record the film and how to present it to the audience. Sometimes the director wants special effects to be added to the film, but his budget might not be that big so the director will have to change the story to fit their budget.

The Visual Effects are an important part in the storyboards it adds a special touch of creativity to your film. Camera angles are an important expects in your film because the camera angles determine where the viewing audience will look. If you want your audience to look at a certain object you must turn their attention to it by focusing on that object and maybe you might try blocking something out. Then you will have your audience's attention and you may do whatever else you have to, it could be scaring them are just surprising them or whatever you do.

Also included is talent information and log sheets relating to the storage of the commercials.

Bell Telephone Hour Program, 1942-[19??], The Bell Telephone Hour, also known as The Telephone Hour, was a five minute musical program which began April 29, 1940 on National Broadcasting Company Radio and was heard on NBC until June 30, 1958. Sponsored by Bell Telephone showcased the best in classical and Broadway music, reaching eight to nine million listeners each week. It continued on television from 1959 to 1968.

Earlier shows featured James Melton and Francia White as soloists. Producer Wallace Magill restructured the format on April 27, 1942 into the "Great Artists Series" of concert and opera performers, beginning with Jascha Heifetz. Records indicate that the list of talents on the program included Marian Anderson, Helen Traubel, Oscar Levant, Lily Pons, Nelson Eddy, Bing Crosby, Margaret Daum, Benny Goodman, José Iturbi, Gladys Swarthout and .The series returned to radio in 1968-1969 as Bell Telephone Hour Encores, also known as Encores from the Bell Telephone Hour, featuring highlights and interviews from the original series.

National Broadcasting television specials sponsored by the Bell System, 1957-1987includes information relating to Science series, Bell system Theshold Series, Bell telephone hour and commercial and public sponsored programs

Series 8, Chicago Office Print Advertisements, 1954-1989, is arranged alphabetically by the name of the client in ninety boxes and six oversize folders. Clients include Illinois Bell Telephone (1955-1989), Microswitch (1969-1989), Teletype (1975-1984), John Deere (1974-1989) and Caterpillar (1966-1972) are particularly well represented. Other clients of interest include Dr. Scholl's shoes (circa 1968-1972), the Girl Scouts (1976-1980), Sunbeam Personal Products Company (1973-1981), Bell and Howell (1974-1983) and Alberto Culver shampoos (1967-1971), Honeywell, Incorporated, Blue Cross and Blue Shield Associations, Kraft, Incorporated, Sears, Roebuck and Company, and YMCA.

Series 9, Los Angeles Office Materials, 1950s-1987, include printed advertisements created by this office and information relating to the employees.

Subseries 9.1, Print Advertisements, 1977-1987, printed advertisements arranged in one box alphabetically by client. There is a sparse sampling of clients from this particular Ayer branch office. The majority of the advertisements contained within this series are from Pizza Hut (1986-1987). Also included are Computer Automation (1977-1978), State of the Art, Incorporated (1982) and Toshiba (1986).

Subseries 9.2, Personnel Files, 1950s-1970s, includes cards of employees who worked in the Los Angeles office. Information on the cards includes name, address, telephone number, birthday, date hired, departure date and why (retired, terminated, resigned, etc) and position. Not all cards have all information. There is also a photograph of the employees on the cards.

Series 10, Foreign Print Advertisements, 1977-1991, undated, NW Ayer maintained partnerships with international companies such as Sloanas Ayer in Argentina, Connaghan & May Paton Ayer in Australia, Moussault Ayer in Belgium, NW Ayer, LTD. in Canada, GMC Ayer in France, Co-Partner Ayer in Germany, Wong Lam Wang in Hong Kong, MacHarman Ayer in New Zealand, Grupo de Diseno Ayer in Spain, Nedeby Ayer in Sweden, and Ayer Barker in United Kingdom. This group of material is a small sampling of advertisements created from these International offices. It is arranged alphabetically by client. There are quite a few automobile advertisements (i.e. Audi, Fiat, General Motors, Mercedes-Benz, and Volkswagen). In addition there are numerous advertisements for various personal items from MacLean's toothpaste to Quick athletic shoes to Labello lip balm, etc. Most of the advertisements have the creator's name printed on the advertisements.

Series 11, Cunningham & Walsh, Incorporated Materials, 1915-1987, undated contains 98 boxes 11 folders materials from the New York advertising agency acquired by NW Ayer in the 1960s. The company began with Newel-Emmett, an agency of nine men which broke up in 1949. Two of the men Fred Walsh and Jack Cunningham formed this agency in bearing their names in 1950. The agency created "let your fingers for the walking campaign for American Telephone & Telegraph, Mother Nature for Chiffon, and Mrs. Olson for Folgers's coffee and let the good times roll for Kawasaki motorcycle. In 1986, NW Ayer Incorporated purchased Cunningham & Walsh Incorporated.

Subseries 11.1, Print Advertisements, 1915-1987, are contained in ninety eight boxes of primarily print advertisements arranged alphabetically by client name. Clients that are particularly well represented are Graybar (electrical implements, circa1926-1937), Johns-Manulle (circa1915-1971), Smith and Corono typewriters (circa 1934-1960), Sunshine Biscuit Company (circa 1925-1961), Texaco Company (circa 1936-1961), Western Electric (circa 1920- 1971) and Yellow Pages (circa 1936-1971). Cunningham and Walsh also represented several travel and tourism industry clients, including Cook Travel Services (circa 1951-1962), Italian Line (circa 1953-1961), Narragansett and Croft (circa 1956-1960) and Northwest Airlines (circa 1946-1955). There are photographs of Texaco advertisements dating from 1913-1962. There is also a scrapbook of advertisements from the Western Electric Company dating from 1920-1922.

Subseries 11.2, Radio and Television Advertisements, 1963-1967, consist of materials created for Western Electric. Materials are arranged in chronological order.

Subseries 11.3, Company Related Materials, 1962-1986, undated include client lists, information relating to NW Ayer purchase and annual report 1962.

Series 12, Hixson & Jorgensen Materials, 1953-1971, a Los Angeles advertising company, merged with Ayer in 1969. This series is housed in one box. Within the box are four scrapbooks and folders with a hodgepodge of materials relating to advertising. Of most interest are the scrapbooks. Two scrapbooks deal with Hixson and Jorgensen's self promotion ad campaign "the right appeal gets action" (1953-1957). The other two scrapbooks contain news clippings about the company and its activities (1959-1971).

Series 13, Newell-Emmet, 1942-1957, founded in 1919 and governed in the 1940s by a partnership of nine men. The partnership broke up in 1949 when the men went their separate ways. The materials consist of print advertisements for one of client, Permutit Company, a water conditioning company. The materials are arranged in one box in chronological order.

Series 14, House Print Advertisements, 1870-1991, 16 boxes consists of advertisements or self-promotion advertisements to campaign for new clients. The series is arranged chronologically by date into fifteen boxes. Within the series are two scrapbooks containing self promotion ads from 1888-1919 and 1892-1895. Numerous house ads relate to Ayer's "Human Contact" campaign. In addition to the self promotion ads, Ayer ran advertisements expounding about particular concepts or themes for example, one month the concept would "understand" while another month would be "teamwork" and yet another would be on "imagination". Some of the self promotion ads target specific groups like Philadelphia businessmen. Other advertisements incorporate the fine arts.

Series 15, Scrapbooks, 1872-1959, relates to company events, records and news clippings about Ayer's history. The six boxes are arranged by chronological date. Two of the boxes focus solely on the death of founder F.W. Ayer (1923). Another box houses a scrapbook that showcases Ayer's annual Typography Exhibition (1931-1959). One box contains a scrapbook that specifically deals with correspondences relating to Ayer's advertising. Yet another box's contents are folders of loose pages from scrapbooks that have newspaper clippings, order forms, correspondences and other company records. In one box, a bound scrapbook houses a variety of materials relating to Ayer and advertising (i.e. newspaper clippings, competitor's advertisements, NW Ayer's advertisements, correspondences for advertisements, clippings regarding the "theory of advertising."

Series 16, Publications, 1849-2006, are housed in thirty four boxes and are arranged into three main categories.

Subseries 16.1, House Publications, 1876-1994, covers diverse topics; some proscriptive works about the Ayer method in advertising, some commemorating people, anniversaries or events in the life of the agency. Materials consist of scattered issues of the employee newsletter The Next Step 1920-1921. The materials are arranged in chronological order by date of publication. Ayer in the News, The Show Windows of an Advertising Agency, 1915, book form of advertisements published on the cover of Printer's Ink, highlighting Ayer's relations with advertisers. The Story of the States, 1916, Reprint in book form of a series of articles published in Printer's Ink for the purpose of adding some pertinent fact, progressive thought and prophetic vision to the Nationalism of Advertising highlights major businesses, manufacturer, natural resources and other qualities or attractions of each state. The Book of the Golden Celebration, 1919, includes welcome address and closing remarks by founder F. Wayland Ayer, The Next Step, 1920 employee newsletter with photographs, employee profiles, in-house jokes, etc., Advertising Advertising: A Series of Fifty-two Advertisements scheduled one time a week. Twenty-seven, thirty and forty inches, a day of the week optional with publisher, 1924

Subseries 16.2, Publications about NW Ayer, 1949-2006, includes a book first published in 1939. Includes articles, documenting events and is arranged chronologically by date of publication.

Subseries 16.3, General Publications about Advertising, 1922-1974, are arranged chronologically by date of publication and relate primarily to the history of advertising.

Subseries 16.4, Publications about Other Subjects, 1948-1964, include four books about the tobacco industry primarily the history of the American Tobacco Company and Lorillard Company from the Cunningham and Walsh library.

Series 17, Business Records, circa 1885-1990s

Subseries 17.1, Contracts, 1885-1908, undated, are arranged alphabetically and span from 1885-1908. The majority of the contracts are with newspaper and magazine publishers from around the country.

Subseries 17.2, General client information, 1911-1999, undated, including active and cancelled lists with dates, client gains, historical client list, (should move this to series 20) Ayer Plan User Guide Strategic Planning for Human Contact, undated

Subseries 17.3, Individual Client Account Information, 1950s-1990s, undated, contain information used by Ayer to create advertisements for some of its clients. American Telephone &Telegraph Corporate Case History, American Telephone &Telegraph Corporate advertisement memo, commissioned artists for DeBeers advertisements, DeBeers information relating to the creative process and photography credits, a case history for DeBeers Consolidated Mines, Ltd., The Diamond Engagement Ring, Managing Communication at all levels, DuPont publications, JC Penny Marketing Communication Plan Recommendation, Leaf, Incorporated, Saturn presentation, and USAREC oral presentation.

Subseries 17.4, Potential Clients, 1993, includes grouping has a questionnaire sent to Ayer by a potential client. Questionnaire response for Prudential Securities, 1993 Prudential Securities advertising account review, 1993.

Subseries 17.5, Financial Records, 1929-1938, includes balance sheet, 1929 May 1 Balance sheet and adjustments Consolidated statement of assets and liabilities, Expenses 191936-37 Business review and expenses, 1937 and 1938 Business review and expenses comparative statement, 1937 and 1938.

Series 18, Legal Records, circa 1911-1982, Ayer's legal records are arranged by twelve subject groupings within four boxes. The twelve groupings are advertising service agreements (circa 1918-1982), bylaws, copyright claims, correspondences, international correspondences, dissolution of trusts, stock information, agreements between partners, incorporation materials, reduction of capital, property information and miscellaneous materials. The bulk of the materials are the advertising service agreements. These agreements are between Ayer and their clients and state the services Ayer will offer and at what cost. The bylaws are Ayer's company bylaws from 1969 and 1972. The copyright claims are certificates stating Ayer's ownership over certain published materials (i.e. "Policy", Media Equalizer Model, and Don Newman's Washington Square Experiment). The correspondences relate to either the voting trust and receipts for agreement or the New York Corporation. The international correspondences are from either Ayer's Canadian office or London office. The dissolutions of trusts contains materials about the dividend trust of Wilfred F. Fry, the investment trust of Winfred W. Fry, the voting trust, and the New York corporation. The stock information has stock certificates and capital stock information. The agreements between partners (1911-1916) specify the terms between F.W. Ayer and his partners. The incorporation materials (circa 1929-1977) deal with Ayer advertising agency becoming incorporated in the state of Delaware. The reduction of capital grouping is a notification that shares of stock have been retired. The property information grouping contains property deeds and insurance policy (circa 1921-1939), a property appraisal (1934), and a bill of sale (1948). The miscellaneous grouping contains a house memo regarding a set of board meeting minutes and a registry of foreign companies in Commonwealth of Pennsylvania (1929-1954).

Subseries 18.1, Advertising Service Agreements, 1918-1982

Subseries 18.2, Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4, Correspondence, 1928-1933

Subseries 18.5, International Office Correspondence, 1947-1948

Subseries 18.6, Dissolution of Trusts, 1934-1937

Subseries 18.7, Stock Information, 1934-1974

Subseries 18.8, Agreements between Partners, 1911-1916

Subseries 18.9, Incorporation Materials, 1929-1977

Subseries 18.10, Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11, Property Information, 1921-1948

Subseries 18.12, Miscellaneous Materials, 1929-1977

Series 19, Personnel Records, circa 1889-2001, are arranged into eight groupings within eight boxes. The groupings are employee card files, photographs, Ayer alumni, biographies, speeches, recollections, oral histories, and miscellaneous. Typed manuscript of book A Copy Writer Speaks by George Cecil, NW Ayer, Incorporated copy head 1920s-1950s

Subseries 19.1, Employee card files, circa 1892-1915; 1929-1963, consists of index cards with the name, age, job title, date and wage increases, date of hire/fire, as well as remarks about the employee's service and/or reasons for seeking or leaving the job. Materials are arranged alphabetically by the last name of the employee within three boxes.

Subseries 19.2, Photographs, circa 1924-1984, undated, are housed in two boxes. The photographs grouped together by subjects i.e. personnel, company events, Ayer buildings, and miscellaneous. This grouping primarily consists of personnel photographs. Includes a glass plate negative dated 1924 of NW Ayer.

Subseries 19.3, Ayer Alumni, circa 1989-98, include employees who have left Ayer. There is a listing of Ayer "graduates" and their current job. Emeritus, Ayer's alumni newsletter 1989-1996, makes up the majority of materials in this grouping. The newsletter keeps the alumni up to date with the happenings of Ayer and what has become of former Ayer employees. Emeritus is a quarterly newsletter devoted to the activities, thoughts and feelings of Ayer alumni a body of people who consists of retirees and former employees.

Subseries 19.4, Biographical Information, circa 1889-1994, undated, prominent members of Ayer's operations had biographical sketches completed of them. This was true for the bio sketches of Robert Ervin, Louis T. Hagopian, and George A. Rink. There is a substantial file on Dorothy Dignam ("Mis Dig"), a leading woman in the advertising world from the 1930s to the 1950s. Also of interest is a video ("The Siano Man") compiled by Ayer employees to commemorate Jerry Siano's retirement from Ayer in 1994. The series is arranged alphabetically by last name.

Subseries 19.5, Speeches, circa 1919-1931; 1975, contains speeches made by Wilfred W. Fry and Neal W. O'Connor. Wilfred W. Fry had various speaking engagements connected with Ayer. Contained in this group is a sampling of his speeches from 1919 to 1931. Neal O'Connor's speech "Advertising: Who Says It's a Young People's Business" was given at the Central Region Convention for the American Association of Advertising Agencies in Chicago on November 6, 1975. The speeches are arranged alphabetically by the speaker's last name.

Subseries 19.6, Recollections, 1954-1984, undated, are arranged alphabetically by last name. These are recollections from Ayer employees about the company and its advertisements. Some recollections are specifically about certain types of advertisements, like farm equipment while others reflect on F. W. Ayer and the company.

Subseries 19.7, Oral History Interview Transcripts, 1983-1985; 1989-1991, include interviews with key NW Ayer personnel, conducted by Ayer alumnae Howard Davis, Brad Lynch and Don Sholl (Vice President creative) for the Oral History Program. The materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.8, Oral History Interview Audio Tapes, 1985-1990, include interviews on audiotape the materials are arranged alphabetically by the last name of the interviewee.

Subseries 19.9, Internal Communications, 1993-1999, includes information sent to employees relating to retirements, management changes, awards won by the company, promotions, potential new accounts, free items, grand opening of Ayer Café, donation events, sponsorship programs, holiday schedules, discounts for employees from clients, Ayer joins MacManus Group.

Subseries 19.10, General Materials, 1940; 1970, includes agency directory entry including a list of the employees, 1970s, annual banquet program for the Curfew Club May 22, 1940 a group formed by the Philadelphia employee in 1938. It sponsored numerous sports, social and educational activities. Groups were formed in public speaking, music appreciation and a series of talks on Monday evenings title the modern woman. The front page was a series of talks for general interest. A list of officers, 1991, Twenty five year club membership, 1973 December 1, List of NW Ayer graduates, 1970, List of Officers, 1991 May 31, Obituary for Leo Lionni, 1999 October 17, List of photographers of advertisements, 2001

Series 20, Background and History Information, 1817-1999, undated includes a chronology, 1817-1990, quick reference timeline, 1848-1923, loose pages from a scrapbook containing examples of correspondence, envelopes, advertisements dating from 1875-1878; slogans coined by NW Ayer & Sons, Incorporated, 1899-1990, history of management, 1909-1923, articles and photographs about the building and art galleries, 1926-1976, publications about the Philadelphia building, 1929, pamphlet relating to memories of NW Ayer & Sons, Incorporated, 1930s-1950s, television history, 1940-1948, Article about the history of the company, 1950 January, pocket guide, 1982, AdWeek reports about standings for advertising agencies, information relating to Human Contact which is NW Ayer's Information relating to Human Contact, undated which is their philosophy on advertising.

Series 21, Materials Created by other Advertising Agencies, 1945-1978, undated, consists of print advertisements collected by Ayer from other major advertising companies. The companies include Doyle Dane Bernback, Incorporated, Leo Burnett Company, Grey Advertising Agency, D'Arcy Ad Agency, Scali, McCabe, Sloves, Incorporated and Erwin Wasey Company. The materials are arranged in alphabetical order by client and include products from Ralston Purina and Van Camp (Chicken of the Sea), Kellogg, American Export Lines and No Nonsense Fashions.

Series 22, 2010 Addendum of Print Advertisements, circa 1879s-1999, undated, includes material given to the Archives Center in 2010. It is organized into seventy one oversized boxes and contains proofsheets of print advertisements for select Ayer clients. These are arranged alphabetically by client name and include substantial quantities of materials from American Telephone &Telegraph (1945-1996), Bahamas Ministry of Tourism (1967-1987), Carrier (1971-1981), Citibank (1973-1991), DeBeers (1940s-1960s and1990s), Electric Companies Advertising Program [ECAP] (1942-1970s), General Motors (1989-1998), J.C. Penney (1983-1986), Newsweek (1966-1975), and Proctor and Gamble (1980s-1890s). There are also numerous other clients represented by smaller quantities of materials.

Subseries 22.1, Print Advertisements, 1930-1990, undated

Subseries 22.2, Print Advertisements on Glass Plate Negatives, 1879-1881, undated, include Cannon towels, Cheny Brothers silks, Cornish & Company organs and pianos, Enterprise Manufacturing Company, 1879 sad iron, an ad from Harper's Weekly 1881 for ladies clothing, Ostermoor & Company mattresses, Pear's soap, Porter's cough balsam, Steinway pianos.

Series 23, Microfilm of Print Advertisements, circa 1908-1985, consists of three boxes of printed advertisements for the American Telephone and Telegraph Company. Some of the same advertisements might also be found in series two, three and four.
Arrangement:
The collection is arranged into twenty-three series.

Series 1: Scrapbooks of Client Print Advertisements, circa 1870-1920

Series 2: Proofsheets, circa 1870-1930

Series 3: Proofsheets, circa 1920-1975

Series 4: 2001 Addendum, circa 1976-2001

Series 5: Billboards, circa 1952-1956

Series 6: Audiovisual Materials

Series 7: Radio and Television Materials, 1933-1993, undated

Series 8: Chicago Office Print Advertisements, 1954-1989

Series 9: Los Angeles Office Materials, 1950s-1987

Subseries 9.1: Printed Advertisements, 1977-1987

Subseries 9.2: Personnel Files, 1950s-1970s

Series 10: Foreign Print Advertisements, 1977-1991, undated

Series 11: Cunningham & Walsh Incorporated Materials, 1915-1987, undated

Subseries 11.1: Printed Advertisements, 1915-1987

Subseries 11.2: Radio and Television Advertisements, 1963-1967

Subseries 11.3: Company Related Materials, 1962-1986, undated

Series 12: Hixson & Jorgensen Materials, 1953-1971, undated

Series 13: Newell-Emmet, 1942-1957

Series 14: House Print Advertisements, 1870-1991

Series 15: Scrapbooks, 1872-1959

Series 16: Publications, 1849-2006

Subseries 16.1: House Publications, 1876-1994

Subseries 16.2: Publications about NW Ayer, 1949-1995

Subseries 16.3: General Publications about Advertising, 1922-2006

Subseries 16.4: Publications about other Subjects, 1948-1964

Series 17, Business Records, circa 1885-1990s

Subseries 17.1: Contracts, 1885-1908, undated

Subseries 17.2: General Client Information, 1911-1999, undated

Subseries 17.3: Individual Client Account Information, 1950s-1990s, undated

Subseries 17.4: Potential Clients, 1993

Subseries 17.5: Financial Records, 1929-1938

Series 18: Legal Records, circa 1911-1984

Subseries 18.1: Advertising Service Agreements, 1918-1982

Subseries 18.2: Bylaw Materials, 1969-1972

Subseries 18.3, Copyright Claims, 1962-1969

Subseries 18.4: Correspondence, 1928-1933

Subseries 18.5: International Office Correspondence, 1947-1948

Subseries 18.6: Dissolution of Trusts, 1934-1937

Subseries 18.7: Stock Information, 1934-1974

Subseries 18.8: Agreements between Partners, 1911-1916

Subseries 18.9: Incorporation Materials, 1929-1977

Subseries 18.10: Certificates of Reduction of Capital, 1937; 1975

Subseries 18.11: Property Information

Subseries 18.12: Miscellaneous Materials, 1929-1977

Series 19: Employee Materials, circa 1889-2001

Subseries 19.1: Employee Card files, circa 1892-1915; 1929-1963

Subseries 19.2: Photographs, circa 1924-1984, undated

Subseries 19.3: Alumni Publications, circa 1989-1998

Subseries 19.4: Biographical Information, circa 1889-1994

Subseries 19.5: Speeches, circa 1919-1931; 1975

Subseries 19.6: Recollections, 1954-1984, undated

Subseries 19.7: Oral History Interview Transcripts, 1983-1985; 1989-1991

Subseries 19.8: Oral History Audiotapes, 1985-1990

Subseries 19.9: Internal Communications, 1993-1999

Subseries 19.1: General Materials, 1940-2001

Series 20: History and Background Information about the Company, 1817-1999, undated

Series 21: Materials Created by other Advertising Agencies, 1945-1978, undated

Series 22: 2010 Addendum of Print Advertisements, circa 1879s-1990s, undated

Subseries 22.1: Print Advertisements, 1930-1990, undated

Subseries 22.2: Print Advertisements on Glass Plate Negatives, 1879-1881, undated

Series 23: Microfilm of Print Advertisements, circa 1908-1985
Biographical / Historical:
Founded in Philadelphia in 1869, NW Ayer & Son is one of the oldest and largest advertising agencies in America. For most of its history, it was the undisputed leader and innovator in the field of advertising. In 1876, NW Ayer & Son pioneered the "open contract", a revolutionary change in the method of billing for advertising which became the industry standard for the next hundred years. NW Ayer pioneered the use of fine art in advertising and established the industry's first art department. It was the first agency to use a full-time copywriter and the first to institute a copy department. The agency relocated to New York City in 1974. During its long history, the agency's clients included many "blue-chip" clients, including American Telephone & Telegraph, DeBeers Consolidated Diamond Mines, Ford Motor Company, Nabisco, R. J. Reynolds and United Airlines. However, in later years, the Ayer's inherent conservatism left the agency vulnerable to the creative revolution of the 1960s and 1970s, the advertising industry restructuring of the 1980s and the economic recession of the early 1990s. The agency was bought out by a Korean investor in 1993. In 1996, NW Ayer merged with another struggling top twenty United States advertising agency, Darcy, Masius, Benton & Bowles, under the umbrella of the McManus Group. Ayer continues to operate as a separate, full-service agency.

Through a series of buyouts and mergers, Ayer traces its lineage to the first advertising agency founded in the United States, a Philadelphia agency begun by Volney Palmer in 1841. Palmer began his career in advertising as a newspaper agent, acting as middleman between newspaper publishers and advertisers across the country. By 1849, Palmer had founded his own newspaper, V. B. Palmer's Register and Spirit of the Press, and had developed a complete system of advertising which included securing advertising space and placing ads in scores of commercial, political, religious, scientific and agricultural journals across the country. Palmer went one step further than the "space jobbers" of the day when he began offering "advertisements carefully drawn for those who have not the time to prepare an original copy." Always an enthusiastic promoter of advertising as an incentive to trade and American economic growth, Palmer promised advertisers that "every dollar paid for advertising in country newspapers will pay back twenty-fold" and encouraged skeptical consumers that "he who wishes to buy cheap should buy of those who advertise." When Palmer died in 1863, the agency was bought by his bookkeeper, John Joy, who joined with another Philadelphia advertising agency to form Joy, Coe & Sharpe. That agency was bought out again in 1868 and renamed Coe, Wetherill & Company. In 1877, Coe, Wetherill and Company was bought out by the newly formed NW Ayer & Son.

Francis Wayland Ayer was an ambitious young schoolteacher with an entrepreneurial streak. Having worked for a year soliciting advertisements on a commission basis for the publisher of the National Baptist weekly, Francis Ayer saw the potential to turn a profit as an advertising agent. In 1869, Ayer persuaded his father, Nathan Wheeler Ayer, to join him in business, and with an initial investment of only $250.00, NW Ayer & Son was born. Notwithstanding a smallpox epidemic in Philadelphia in 1871 and the general economic depression of the early 1870s, the agency flourished. The senior Ayer died in 1873, leaving his interest in the agency to his wife, but Francis W. Ayer bought her out, consolidating his interest in the company's management. In 1877, with Coe, Wetherill & Company (the successor to Palmer's 1841 agency) on the verge of bankruptcy and heavily indebted to Ayer for advertising it had placed in Ayer publications, Ayer assumed ownership of that agency. Thus did NW Ayer lay claim to being the oldest advertising agency in the country.

Both Nathan Wheeler and Francis Wayland Ayer began their careers as schoolteachers, and one of their legacies was a commitment to the cause of education: correspondence schools and institutions of higher learning were historically well-represented among Ayer clients. Just after World War I, the agency was heralded as "co-founder of more schools than any citizen of this country" for its conspicuous efforts to advertise private schools. Well into the 1960s, an "Education Department" at Ayer prepared advertisements for over three hundred private schools, camps and colleges, representing almost half the regional and national advertising done for such institutions. In fact, to its clients Ayer presented advertising itself as being akin to a system of education. In 1886, Ayer began promoting the virtues of the Ayer way advertising with the slogan, "Keeping Everlastingly at It Brings Success."

The agency's goals were simple: "to make advertising pay the advertiser, to spend the advertiser's money as though it were our own, to develop, magnify and dignify advertising as a business." Initially, Ayer's fortunes were tied to newspapers, and the agency began to make a name for itself as compiler and publisher of a widely used American Newspaper Annual. During the first years, Ayer's singular goal was "to get business, place it [in newspapers] and get money for it"; after several years as an independent space broker, however, Francis Ayer resolved "not to be an order taker any longer." This decision led NW Ayer and Son to a change in its mode of conducting business which would revolutionize the advertising industry: in 1876, Ayer pioneered the "open contract" with Diggee & Conard, Philadelphia raised growers and agricultural suppliers. Prior to the open contract, NW Ayer & Sons and most agencies operated as "space-jobbers," independent wholesalers of advertising space, in which the opportunities for graft and corrupt practices were virtually unlimited. In contrast, the open contract, wherein the advertiser paid a fixed commission based on the volume of advertising placed, aligned the advertising agent firmly on the side of the advertiser and gave advertisers access to the actual rates charged by newspapers and religious journals. The open contract with a fixed commission has been hailed by advertising pioneer Albert Lasker as one of the "three great landmarks in advertising history." (The other two were Lasker's own development of "reason-why" advertising copy and J. Walter Thompson's pioneering of sex appeal in an advertisement for Woodbury's soap.) Although the transition to the open contract did not happen overnight, by 1884, nearly three-quarters of Ayer's advertising billings were on an open contract basis. Since Ayer was, by the 1890s, the largest agency in America, the switch to direct payment by advertisers had a significant impact on the advertising industry, as other agencies were forced to respond to Ayer's higher standard. Just as important, the open contract helped to establish N W Ayer's long-standing reputation for "clean ethics and fair dealing" -- a reputation the agency has guarded jealously for over a century. The open contract also helped to establish Ayer as a full service advertising agency and to regularize the production of advertising in-house. From that point forward, Ayer routinely offered advice and service beyond the mere placement of advertisements. Ayer set another milestone for the industry in 1888, when Jarvis Wood was hired as the industry's first full-time copywriter. Wood was joined by a second full time copywriter four years later, and the Copy Department was formally established in 1900. The industry's first Art Department grew out of the Copy Department when Ayer hired its first commercial artist to assist with copy preparation in 1898; twelve years later Ayer became the first agency to offer the services of a full time art director, whose sole responsibility was the design and illustration of ads.

Ayer's leadership in the use of fine art in advertising has roots in this period, but achieved its highest expression under the guidance of legendary art director Charles Coiner. Coiner joined Ayer in 1924, after graduating from the Chicago Academy of Fine Arts. Despite early resistance from some clients, Coiner was adamant that "the use of outstanding palette and original art forms bring a greater return in readership, in impact and prestige for the advertiser." To this end, Coiner marshaled the talents of notable painters, illustrators and photographers, including N.C. Wyeth and Rockwell Kent (Steinway), Georgia O'Keefe (Dole), Leo Lionni (DuPont), Edward Steichen (Steinway, Cannon Mills), Charles Sheeler (Ford), and Irving Penn (DeBeers). Coiner believed that there was a practical side to the use of fine art in advertising, and his success (and Ayer's) lay in the marriage of research and copywriting with fine art, an arrangement Coiner termed "art for business sake." Coiner's efforts won both awards and attention for a series completed in the 1950s for the Container Corporation of America. Titled "Great Ideas of Western Man" the campaign featured abstract and modern paintings and sculpture by leading U.S. and foreign artists, linked with Western philosophical writings in an early example of advertising designed primarily to bolster corporate image. In 1994, Charles Coiner was posthumously named to the American Advertising Federation's Hall of Fame, the first full time art director ever chosen for that honor.

Coiner and fellow art director Paul Darrow also created legendary advertising with the "A Diamond Is Forever" campaign for DeBeers; ads featured the work of Pablo Picasso, Salvador Dali and other modernist painters. The "A Diamond is Forever" tagline was written in 1949 by Frances Gerety, a woman copywriter at Ayer from 1943 to 1970. In 1999, Ad Age magazine cited "A Diamond is Forever" as the most memorable advertising slogan of the twentieth century.

Coiner also earned respect for his volunteer government service during World War II; he designed the armbands for civil defense volunteers and logos for the National Recovery Administration and Community Chest. As a founding member of the Advertising Council in 1945, Ayer has had a long-standing commitment to public service advertising. In the mid-1980s, Ayer became a leading force in the Reagan-era "War on Drugs". Lou Hagopian, Ayer's sixth CEO, brokered the establishment of the Partnership for a Drug-Free America, a media coalition which generated as much as a million dollars a day in donated advertising space and time to prevent the use and abuse of illegal drugs. Famous names appear among NW Ayer's clientele from the very earliest days of the agency. Retailer John Wanamaker, Jay Cooke and Company, and Montgomery Ward's mail-order business were among the first Ayer clients. The agency has represented at least twenty automobile manufacturers, including Cadillac, Chrysler, Ford, General Motors, Plymouth, and Rolls-Royce. Other major, long-term clients through the years have included American Telephone & Telegraph, Canada Dry, Cannon Mills, Hills Bros. Coffee Company, Kellogg's, R. J. Reynolds, Steinway and Sons, United Airlines, and the United States Army. By the time of Ayer's hundredth anniversary in 1969, some of these companies had been Ayer clients for decades if not generations, and the longevity of those relationships was for many years a source of Ayer's strength.

But the advertising industry began to change in the late 1960s and 1970s, due in part to a "creative revolution." Small advertising agencies won attention with provocative copywriting and art direction that more closely resembled art than advertising. Advances in market research allowed clients to more narrowly tailor their advertising messages to distinct groups of consumers, and this led to a rise in targeted marketing which could more readily be doled out to specialized small agencies than to larger, established firms like NW Ayer & Son. The civil rights and anti-war movements also contributed to increasing public skepticism with the values of corporate America, and by extension, with some national advertising campaigns. Older, more conservative firms like Ayer were hard pressed to meet these new challenges.

About 1970, in an effort to meet these challenges and to establish a foothold on the West Coast, Ayer bought out two smaller agencies--Hixson & Jorgenson (Los Angeles) and Frederick E. Baker (Seattle). The agency relocated from Philadelphia to New York City in 1974 in an attempt both to consolidate operations (Ayer had operated a New York office since the 1920s) and to be closer to the historic center of the advertising industry. Riding the wave of mergers that characterized the advertising industry in the late 1980s and 1990s, Ayer continued to grow through the acquisition of Cunningham & Walsh in 1986 and Rink Wells in 19xx.

During this transitional period, Ayer received widespread acclaim for its work for the United States Army, which included the widely recognized slogan "Be All You Can Be". Ayer first acquired the Army recruitment account in 1967 and with help from its direct marketing arm, the agency was widely credited with helping the Army reach its recruitment goals despite an unpopular war and plummeting enlistments after the elimination of the draft in 1973. Ayer held the account for two decades, from the Vietnam War through the Cold War, but lost the account in 1986 amid government charges that an Ayer employee assigned to the account accepted kickbacks from a New York film production house. Despite Ayer's position as the country's 18th largest agency (with billings of $880 million in 1985), the loss of the agency's second largest account hit hard.

NW Ayer made up for the loss of the $100 million dollar a year Army account and made headlines for being on the winning end of the largest account switch in advertising history to date, when fast food giant Burger King moved its $200 million dollar advertising account from arch-rival J. Walter Thompson in 1987. Burger King must have had drive-thru service in mind, however, and Ayer made headlines again when it lost the account just eighteen months later in another record-breaking account switch. Another devastating blow to the agency was the loss of its lead position on the American Telegraph and Telephone account. Ayer pioneered telecommunications advertising in 1908, when the agency was selected to craft advertising for the Bell System's universal telephone service. Despite valiant efforts to keep an account the agency had held for most of the twentieth century, and for which they had written such memorable corporate slogans as American Telephone &Telegraph "The Voice with a Smile" and "Reach Out and Touch Someone", the agency lost the account in 1996.

After a wave of mergers and acquisitions in the late 1980s, the economic recession of the early 1990s hit Madison Avenue hard, and Ayer was particularly vulnerable. Despite the agency's long history and roster of "blue-chip" clients, Ayer was not known for cutting-edge creative work. Moreover, though the agency had offices overseas, Ayer had never built a strong multinational presence, and many of the smaller international offices were sold during the financial turmoil of the 1980s. This left a real void in the new climate of global marketplace consolidation. By about 1990, earnings were declining (although Ayer was still among the top twenty United States agencies in billings), and the agency was suffering from client defections, high management turnover, expensive real estate commitments and deferred executive compensation deals, all fallout of the high-flying 1980s. This was the atmosphere in 1993, when W.Y. Choi, a Korean investor who had already assembled a media and marketing empire in his homeland, began looking for an American partner to form an international advertising network. Jerry Siano, the former creative director who had recently been named Ayer's seventh CEO, was in no position to refuse Choi's offer of $35 million to buy the now floundering agency. The infusion of cash was no magic bullet, however. Choi took a wait-and-see approach, allowing his partner Richard Humphreys to make key decisions about Ayer's future, including the purging of senior executives and the installation of two new CEOs in as many years.

The agency's downward trend continued with the loss of another longtime client, the DeBeers diamond cartel in 1995. Adweek reported that Ayer's billings fell from $892 million in 1990 to less than $850 million in 1995. Several top executives defected abruptly, and the agency failed to attract major new accounts. Ayer was facing the loss not merely of revenue and personnel, but the loss of much of the respect it once commanded. Ayer remained among the twenty largest U.S. agencies, but an aura of uncertainty hung over the agency like a cloud. A new CEO was appointed, and Mary Lou Quinlan became the agency's first woman CEO in 1995. A year later, Ayer and another struggling top twenty agency, D'arcy, Masius, Benton & Bowles, combined as part of the McManus Group of companies. In 1998, the McManus Group had worldwide billings of more than $6.5 billion.

Under the McManus Group, Ayer was able to expand its international operations and begin to rebuild a stronger global presence. Several important new clients were won in 1997 and 1998, including Avon, General Motors, Kitchenaid, several Procter & Gamble brands and, most notably, Continental Airlines worldwide accounts. Born in the nineteenth century, Ayer may be one of a very few advertising agencies to successfully weather the economic and cultural transitions of both the twentieth and twentieth first centuries. Ayer was eventually acquired by the Publicis Groupe based in Paris, France which closed down the N.W. Ayer offices in 2002.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana (AC0060)

Hills Bros. Coffee Incorporated Records (AC0395)
Provenance:
The collection was donated by N W Ayer ABH International, April 15, 1975 and by Ayer & Partners, October 30, 1996.
Restrictions:
The collection is open for research use.

Physical Access: Researchers must use microfilm copy. Researchers must handle unprotected photographs with gloves. Researchers must use reference copies of audiovisual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis, as resources allow.

Technical Access: Viewing the film portion of the collection without reference copies requires special appointment, please inquire; listening to audio discs requires special arrangement. Do not use original materials when available on reference video or audio tapes.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Reproduction permission from Archives Center: reproduction fees may apply. Publication and production quality duplication is restricted due to complex copyright, publicity rights, and right to privacy issues. All duplication requests must be reviewed and approved by Archives Center staff. Potential users must receive written permission from appropriate rights holders prior to obtaining high quality copies.
Topic:
Advertising agencies  Search this
advertising  Search this
Genre/Form:
Business records -- 1840-2000
Interviews -- 1980-2000
Oral history -- 1980-1990
Print advertising
Proof sheets
Proofs (printed matter)
Scrapbooks -- 1840-1990
Trade literature
Tear sheets
Advertisements
Citation:
NW Ayer & Sons, incorporated Advertising Agency Records, Archives Center, National Museum of American History
Identifier:
NMAH.AC.0059
See more items in:
N W Ayer Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-0059
Online Media:

Daniel Varney Thompson papers

Creator:
Thompson, Daniel V. (Daniel Varney), 1902-1980  Search this
Names:
Courtauld Institute of Art -- Faculty  Search this
Berenson, Bernard, 1865-1959  Search this
Greene, Belle da Costa, 1883-1950  Search this
McKean, Mary Sargeant  Search this
Thompson, Randall, 1899-1984  Search this
Winslow, Henry, b. 1874  Search this
Extent:
10.1 Linear feet
Type:
Collection descriptions
Archival materials
Notebooks
Diaries
Sketchbooks
Drawings
Watercolors
Photographs
Poetry
Musical scores
Prints
Oil paintings
Manuscripts
Date:
1848-1979
bulk 1923-1979
Summary:
The papers of art conservator and historian, engineer, and professor Daniel Varney Thompson (1902-1980) are dated 1848-1979, with the bulk of the material dated 1923-1979. The collection measures 10.1 linear feet and consists of biographical material, correspondence, subject files, writings, artwork, printed material, and photographs.
Scope and Content Note:
The papers of art conservator and historian, professor, engineer, and writer Daniel Varney Thompson (1902-1980) are dated 1848-1979, with the bulk of the material dated 1923-1979. The collection measures 10.1 linear feet and consists of biographical material, correspondence, subject files, writings, artwork, printed material, and photographs.

Biographical information includes certificates and diplomas, passports, and wills. Correspondence documents Daniel Varney Thompson's personal and professional life. Personal correspondence centers heavily on family members including his brother, the composer Randall Thompson. Professional correspondence concerns Thompson's academic career, research, writing, and work as a technical consultant and engineer. Among the correspondents are colleagues from Harvard, Yale, the Courtauld Institute, publishers, and academic and technical journals, in addition to corporate clients.

Subject files are comprised of varying correspondence, printed matter, photographs, notes and writings relating to Thompson's areas of interest. Personal and professional subject files include many relating to his research interests and engineering consulting projects. Of particular interest are numerous letters from Bernard Berenson. There is also correspondence with Belle da Costa Greene, as well as files concerning the Kermes beetle (a source of crimson dyes in the middle ages). Food and gardening subject files reflect Thompson's career as a writer and columnist on these subjects.

Writings consist mainly of manuscripts, drafts, research and miscellaneous notes; also included are diaries, poems, miscellaneous items, and a music score. Daniel Varney Thompson's personal and professional writings include two diaries, poems, and student writings. Most of his extant writings are on art-related topics, science and technology. Among the notes is an index to medieval manuscripts on craftsmanship in major European libraries was compiled by Thompson in 1935. His work on the subject remains unpublished and his notes are extremely valuable since some of the materials noted were lost in World War II. Scientific and technical notebooks, along with various wirings and reports, document projects undertaken as a technical consultant and engineer. The food and gardening writings are extensive and consist of manuscripts and notes for articles and columns, and for a book-length compilation of these writings. Among the writings by other authors are diaries of his mother and wife, and a music score by his brother, Randall Thompson.

Artwork by Daniel Varney Thompson, Mary Sargent McKean, and Henry Winslow consists of drawings, prints, watercolors, a sketchbook, and an oil painting. Printed material includes articles and book reviews by Daniel Varney Thompson, and items about or mentioning him and his family. Also found are articles and books about art, history, medieval studies, science and technology, and food and gardening topics.

Photographs are of artwork, people, places and miscellaneous subjects. Images of people are mainly Thompson and family members.
Arrangement:
The collection is arranged as 7 series.

Series 1: Biographical Information, 1848-1970s (Box 1, OV 11-12; 0.3 linear ft.)

Series 2: Correspondence, 1914-1979 (Boxes 1-3; 2.0 linear ft.)

Series 3: Subject Files, 1925-1979 (Boxes 3-6; 3.0 linear ft.)

Series 4: Writings, 1907-1970s (Boxes 6-9; 2.85 linear ft.)

Series 5: Artwork, 1923-1934 (Box 9, OV 13; 5 folders)

Series 6: Printed Material, 1917-1979 (Box 9; 0.75 linear ft.)

Series 7: Photographs, circa 1900-1972 (Box 10; 0.4 linear ft.)
Biographical Note:
Daniel Varney Thompson (1902-1980) was an art conservator and historian, professor, engineer, and writer. A noted authority on medieval painting, Varney lived and worked primarily in the Boston area and London.

Daniel Varney Thompson was born in New Jersey in 1902. He was the son of Grace Randall Thompson and Daniel Varney Thompson, Sr., a classics teacher at the Lawrenceville School and later headmaster of Boston Latin School. American composer Randall Thompson was his older brother. Following family tradition, Thompson attended Harvard, earning the A.B. in 1922 and A.M. in 1926, focusing his attention on fine arts, physical chemistry, and literature. Daniel V. Thompson stopped using the designation Jr. after his father's death in 1932.

Between 1922 and 1925 Thompson was employed in the Fogg Museum's laboratory devoted to analyzing art materials for the purposes of detecting forgeries, preserving works of art, and devising methods to aid working artists. During this period, Thompson went to Italy as a Sheldon Fellow in Fine Arts, to learn medieval fresco painting techniques from Edward W. Forbes, Director of the Fogg Museum. He also had an opportunity to study medieval and Renaissance painting techniques with Inicio Federico Joni, and while in Italy began life-long friendships with the Forbes family and Bernard Berenson. Thompson served as a technical advisor to the 1924-1925 Second Harvard China Expedition; he traveled to China by way of India, where he studied wall paintings in caves at Ajanta and Elura and researched newly discovered scrolls.

Daniel Varney Thompson was on the faculty of Yale from 1926-1933, where he taught art history, and tempera painting courses, and laid the foundation for the Department of Fine Arts when Yale became a university in 1932. During his time at Yale, Thompson married Cecile [Cecily] de Luze Simonds.

When The American Council of Learned Societies awarded Thompson a research fellowship for the academic year 1933/34, he returned to Europe and surveyed major libraries for materials concerning the history of technology of the arts. Thompson was then invited to be Professor of the History of Technology at the University of London. He was on the faculty from 1934-1946, and also served as research and technical advisor, developing a laboratory at the Courtauld Institute for analysis of art materials.

During World War II, the Courtauld's laboratory - which had facilities for emission, absorption, and x-ray spectrography - was offered to the Ministry of Aircraft Production. To avoid compromising the University's tax-free status, Thompson formed and served as managing director of Daniel Varney Limited, a private company which leased the premises and equipment. From 1940 to 1945, the company was operated in the name of the Courtauld Institute, employing 200 people in tool making, gauge making, fine mechanisms, and development and production of optics instruments. After the war, Daniel Varney Limited shifted its interests to high vacuum diffusion pumps, gas manipulation, and glassblowing.

Upon returning to the United States in 1947, Thompson settled in the Boston area, becoming a technical consultant. He worked on projects for E-Z Mills, Inc., Sylvania Eloctronics, Comstock & Wescott, Inc., and other corporations. He was chief engineer of Jarrell-Ash Co., 1953-1955, redesigning optical instruments, spectrography, and schlieren systems. Between 1955 and 1957, Thompson served as Vice President of Swett & Sibley, involved with the design and development of optical instruments, scanning spectrometers, and densistometers. He then moved to Avco Corporation, where for the next decade he was a Senior Staff Consultant working on optical design in rocket instrumentation. Thompson retired from his engineering career in 1967.

Daniel V. Thompson wrote and published extensively. Art-related writings include translations and a monograph published by Yale University Press, and numerous articles and reviews. Translations are: Cennino Cennini's Il Libro dell'Arte (3 volumes: Text of Il Libro dell'Arte, 1932; The Craftsman's Handbook, 1933; and The Practice of Tempera Painting, 1936), and An Anonymous Fourteenth Century Treatise ( De arte illuminadi) (with his student George Heard Hamilton), 1936. A monograph, The Materials and Techniques of Medieval Painting (foreword by Bernard Berenson) appeared in 1936.

Most of Thompson's scientific and technical writings are unpublished and relate to projects for which he served as a consulting engineer.

Soon after retiring, Thompson began a new career that he continued for the remainder of his life. A serious cook and long-time gardener, he began writing about these topics, producing weekly columns that were published by newspapers from Maine to Chicago and contributing articles to Gourmet, Horticulture, and similar periodicals. Thompson also lectured to garden clubs and judged garden and flower competitions.

Daniel Varney Thompson died on January 4, 1980, following an automobile accident in Malaga, Spain.
Related Material:
Also found in the Archives of American Art are oral history interviews conducted with Daniel V. Thompson by Robert Brown, September 25, 1974-November 2, 1976. There are also three letters from Thompson to his sister-in-law Edith Simonds Moore.
Provenance:
The Daniel Varney Thompson papers were donated to the Archives of American Art in increments between 1974-1981 by Mr. Thompson and his estate.
Restrictions:
Use of original papers requires an appointment.
Rights:
The Daniel Varney Thompson papers are owned by the Archives of American Art, Smithsonian Institution. Literary rights as possessed by the donor have been dedicated to public use for research, study, and scholarship. The collection is subject to all copyright laws.
Occupation:
Conservators  Search this
Art historians  Search this
Topic:
Food  Search this
Gardening  Search this
Engineers -- United States  Search this
Authors -- Massachusetts  Search this
Kermes (Insect)  Search this
Genre/Form:
Notebooks
Diaries
Sketchbooks
Drawings
Watercolors
Photographs
Poetry
Musical scores
Prints
Oil paintings
Manuscripts
Citation:
Daniel Varney Thompson papers, 1848-1979, bulk 1923-1979. Archives of American Art, Smithsonian Institution.
Identifier:
AAA.thomdani
See more items in:
Daniel Varney Thompson papers
Archival Repository:
Archives of American Art
EDAN-URL:
ead_collection:sova-aaa-thomdani
Online Media:

Huron H. Smith photograph collection

Creator:
Smith, Huron H. (Huron Herbert), 1883-1933  Search this
Names:
Milwaukee Public Museum  Search this
Satterlee, John V.  Search this
Extent:
26 Photographic prints
11 Copy negatives
Culture:
Menominee (Menomini)  Search this
Sac and Fox (Sauk & Fox)  Search this
Minnesota Chippewa [Leech Lake, Minnesota]  Search this
Minnesota Chippewa [Mille Lacs, Minnesota]  Search this
Lake Superior Chippewa [Lac du Flambeau, Wisconsin]  Search this
Ho-Chunk (Winnebago)  Search this
Type:
Collection descriptions
Archival materials
Photographic prints
Copy negatives
Place:
Minnesota
Wisconsin
Iowa
Date:
1921-1924
Summary:
This collection includes photographs made by Huron H. Smith during his ethnobotanical studies among Native communities in Wisconsin, Iowa and Minnesota between 1921 and 1924. These include photographs made among the Menominee (Menomini), Minnesota Chippewa [Mille Lacs and Leech Lake], Lake Superior Chippewa [Lac du Flambeau, Wisconsin], Ho-Chunk (Winnebago), Sac and Fox (Sauk & Fox) on the Mesquakie Indian Settlement in Tama, Iowa.
Scope and Contents:
This collection includes 26 photographic prints (11 copy negatives) made by ethnobotanist Huron H. Smith during field work for the Milwaukee Public Museum in 1921-1924. Many of the photographs are portraits of Native community members wearing traditional outifts or demonstrating local plant use, such as mat making.

Six photographs are from Smith's 1921-1922 trip to the Menominee (Menomini) reservation in Wisconsin. These include portraits of John Valentine Satterlee, Smith's guide and interpreter, and the Satterlee family. There are also as well as several restricted photographs of a Menominee cemetery and of the Menomini Spirit Rock. Seven photographs are from Smith's 1923 trip to the Meskwaki (Sac and Fox (Sauk & Fox)) Reservation in Tama, Iowa. These include portraits of William Davenport, Charles Keosatok and wife Qua-tau-che, White Breast and his family, and doctor John McIntosh (Kepeosatok). There are also several restricted images of Sac and Fox (Sauk & Fox) cemeteries.

Eleven photographs are from Smith's 1923-1924 trips to the Lac du Flambeau Reservation in Wisconsin, working among the Lake Superior Chippewa, and to the Leech Lake and Mille Lacs Reservations in Minnesota, working among the Minnesota Chippewa. Images made in Lac de Flambeau include portraits of Big George Skye, John White Feather (We-bu-ju-o-no-kwe) and wife Na-Wa-Que Go-Kwe, We hre-gu-o-no-kwe, Chief A-mi-kons and wife Pa-ma-ju-o-no-kwe, and Maxiwika [Ho-Chunk (Winnebago)]. Also included are scenic views of a Lac De Flambeau village and a view shot during a Lake Superior Chippewa community dance. Images made in Minnesota include portraits of John Smith, Young Duck and Ajoybenais. There is also a photograph of the balsam Wigwam used by Huron Smith in Leech Lake and a restricted image of a Minnesota Chippewa cemetery. There is also a portrait of Stockbridge Mahican woman Harriet Quinney also taken in 1923.

Some of these photographs were included as illustrations in Smith's articles "Ethnobotany of the Menominee Indians," "Ethnobotany of the Meskwaki Indians," and "Ethnobotany of the Ojibwe Indians" in the Bulletin of the Public Museum of the City of Milwaukee.

The copy negatives were created by the Museum of the American Indian, Heye Foundation (NMAI's predecessor museum) during a photo conservation project in the 1960s.
Photographic prints: P10326-P10351. Copy Negatives: N20758, N36526-N36532, N38018-N38020
Arrangement:
Physcially arranged by catalog number. Intellectually arranged chronologically by community and then catalog number.
Biographical / Historical:
Huron Herbert Smith was born in Danville, Indiana in 1883. After receiving degrees from De Pauw and Cornell Universities he served as assistant curator of Botany at the Field Museum of Natural History from 1907 and 1917. In 1917, Smith began working at the Milwaukee Public Museum as head of the Botany Department. Throughout the 1920s and 1930s Smith conducted studies on the use of plant by Native American communities in Wisconsin and surrounding states. This research was supported by then-Museum director Samuel Barrett and anthropologist Alanson Skinner. Smith's ethnobotanical studies began on the Menominee Reservation in Wisconsin (1921-1923), and were followed by trips to the Meskwaki (Sac and Fox (Sauk & Fox)) Reservation in Tama, Iowa (1923), the Lac du Flambeau Reservation in Vilas County, Wisconsin and the Leech Lake Reservation in Minnesota (1923-1924), the Potawatomi bands in Forest County, Wisconsin (1925), the Ho-Chunk (Winnebago) south of Wisconsin Rapids (1928), and the Oneida Reservation in Wisconsin (1929).

Smith's work came to a sudden end with his death in 1933 as the result of an automobile accident. At the time of his death, four manuscripts had been published (Smith 1923, 1928, 1932, 1933), one was in process and published in 1998 by Kindscher & Hurlburt, and field notes remained for a sixth on the Oneida.

For more information on Huron Smith see the Milwaukee Public Museum's website on their Ethnobotany collections: http://archive.mpm.edu/research-collections/botany/online-collections-research/ethnobotany.
Related Materials:
A large collection of Huron H. Smith photographs and field notes can be found in the Milwaukee Public Museum Archives.
Provenance:
Gift of Charles Schoewe in 1932.
Restrictions:
Access to NMAI Archives Center collections is by appointment only, Monday - Friday, 9:30 am - 4:30 pm. Please contact the archives to make an appointment (phone: 301-238-1400, email: nmaiarchives@si.edu). Several photographs have been restricted due to cultural sensitivity.
Rights:
Permission to publish materials from the collection must be requested from National Museum of the American Indian Archives Center. Please submit a written request to nmaiphotos@si.edu. For personal or classroom use, users are invited to download, print, photocopy, and distribute the images that are available online without prior written permission, provided that the files are not modified in any way, the Smithsonian Institution copyright notice (where applicable) is included, and the source of the image is identified as the National Museum of the American Indian. For more information please see the Smithsonian's Terms of Use and NMAI Archive Center's Digital Image request website.
Topic:
Ethnobotany  Search this
Indians of North America  Search this
Citation:
Identification of specific item; Date (if known); Huron H. Smith photograph collection, image #, NMAI.AC.145; National Museum of the American Indian Archives Center, Smithsonian Institution.
Identifier:
NMAI.AC.145
See more items in:
Huron H. Smith photograph collection
Archival Repository:
National Museum of the American Indian
EDAN-URL:
ead_collection:sova-nmai-ac-145
Online Media:

Vladimir Lenin's Rolls Royce

Creator:
Smithsonian Channel  Search this
Type:
YouTube Videos
Uploaded:
2014-02-10T16:15:17.000Z
YouTube Category:
Entertainment  Search this
See more by:
smithsonianchannel
Data Source:
Smithsonian Channel
YouTube Channel:
smithsonianchannel
EDAN-URL:
edanmdm:yt_OT2WR6Hs6vA

The Most Lavish Automotive Show in California

Creator:
Smithsonian Channel  Search this
Type:
YouTube Videos
Uploaded:
2013-06-12T15:48:27.000Z
YouTube Category:
Entertainment  Search this
See more by:
smithsonianchannel
Data Source:
Smithsonian Channel
YouTube Channel:
smithsonianchannel
EDAN-URL:
edanmdm:yt_hkKhDPPEshw

How Henry Ford Found the Right Tires for Model T Cars

Creator:
Smithsonian Channel  Search this
Type:
YouTube Videos
Uploaded:
2020-04-05T15:30:02.000Z
YouTube Category:
Entertainment  Search this
See more by:
smithsonianchannel
Data Source:
Smithsonian Channel
YouTube Channel:
smithsonianchannel
EDAN-URL:
edanmdm:yt_fRPxNpHLvoA

Quicktake: Tata Nano

Creator:
Cooper Hewitt, Smithsonian Design Museum  Search this
Type:
YouTube Videos
Uploaded:
2010-03-18T13:07:44.000Z
YouTube Category:
Nonprofits & Activism  Search this
Topic:
Design  Search this
See more by:
cooperhewitt
Data Source:
Cooper Hewitt, Smithsonian Design Museum
YouTube Channel:
cooperhewitt
EDAN-URL:
edanmdm:yt_ohz_4LNvr-o

Jim Thorpe

Artist:
Underwood & Underwood, active 1880 - c. 1950  Search this
Sitter:
Jim Thorpe, 28 Mar 1888 - 28 Mar 1953  Search this
Medium:
Gelatin silver print
Dimensions:
Image: 9.5 x 12.2 cm (3 3/4 x 4 13/16")
Sheet: 10 × 12.8 cm (3 15/16 × 5 1/16")
Type:
Photograph
Date:
1912
Topic:
Exterior  Search this
Architecture\Building  Search this
Symbols & Motifs\Flag\National\United States  Search this
Vehicle\Automobile  Search this
Human Figures\Crowd  Search this
Jim Thorpe: Male  Search this
Jim Thorpe: Sports and Recreation\Athlete  Search this
Jim Thorpe: Sports and Recreation\Athlete\Football  Search this
Jim Thorpe: Performing Arts\Performer\Actor\Movie  Search this
Jim Thorpe: Sports and Recreation\Athlete\Baseball  Search this
Jim Thorpe: Sports and Recreation\Athlete\Track & Field  Search this
Jim Thorpe: Olympic Medal  Search this
Portrait  Search this
Credit Line:
National Portrait Gallery, Smithsonian Institution
Object number:
S/NPG.80.62
Restrictions & Rights:
CC0
See more items in:
National Portrait Gallery Collection
Data Source:
National Portrait Gallery
GUID:
http://n2t.net/ark:/65665/sm4bcb804f2-31a0-4613-aac8-43eacc891c53
EDAN-URL:
edanmdm:npg_S_NPG.80.62

Cities of the heartland : the rise and fall of the industrial Midwest / Jon C. Teaford

Author:
Teaford, Jon C  Search this
Physical description:
xii, 300 pages : illustrations ; 24 cm
Type:
Books
History
Place:
Middle West
Midwest (États-Unis)
Mittlerer Westen
Date:
1993
©1993
Topic:
Cities and towns--History  Search this
Industries--History  Search this
Urbanization--History  Search this
Villes--Histoire  Search this
Urbanisation--Histoire  Search this
Industrie--Histoire  Search this
15.85 history of America  Search this
Cities and towns  Search this
Industries  Search this
Urbanization  Search this
Steden  Search this
Economische ontwikkeling  Search this
Stadt  Search this
Industrie  Search this
Call number:
HT123.5.A14T43 1993X
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_443087

Hector and Norma Orcí Advertising Agency Records

Creator:
Orci, Hector  Search this
Orci, Norma  Search this
Orci Advertising Agency  Search this
Names:
McCann Erickson  Search this
Extent:
3.5 Cubic feet (10 boxes)
Type:
Collection descriptions
Archival materials
Letters (correspondence)
Born digital
Newsletters
Business records
Clippings
Photographs
Training manuals
Slides (photographs)
Programs
Reports
Advertisements
Awards
Oral history
Advertising
Date:
1979-2016, undated
Summary:
The Hector and Norma Orcí Advertising Agency Records document the history, educational, and creative output produced by Hector and Norma Orcí throughout their extensive career in advertising. The Orcís founded their own independent agency in 1986 in Los Angeles. The Orcí Advertising Agency successfully introduced various products to Latinos in the United States and developed a reputation as one of the top advertising agencies to understand the US Latino market. The collection showcases the agency's history and awards, advertising and marketing campaigns, and its role in educating advertising agencies on the importance of the US Latino market.
Scope and Contents:
The collection documents the Orcí Advertising Agency and its work in helping clients market their products to U.S. Latinos, its marketing methods and creative philosophy, and its role in educating other advertising companies about the Latino consumer market in the United States. The collection includes the founding and history of the agency, business records, awards and press clippings, training materials for staff, reports on the US Latino market for various products, training and curriculum materials for a UCLA Extension course on advertising in the US Latino market, account reports, conference materials, slides and photographs, and campaigns and advertising materials developed for clients such as Allstate, Honda, and Pepsi. Video footage of Spanish-language commercials developed by the Orcí Advertising Agency is also part of the collection.
Arrangement:
The collection is divided into five series.

Series 1: Background Materials, 1979-2010, undated

Series 2: Advertising and Marketing Materials, 1986-2003, undated

Series 3: Teaching Materials, 1985-2012, undated

Series 4: Conference Materials, 1984-1999, undated

Series 5: Audiovisual Materials, 1986-2016
Biographical / Historical:
Once employees of La Agencía de McCann-Erickson advertising company, Hector and Norma Orcí founded their own independent agency in 1986. The Orcí Advertising Agency, also known as La Agencía de Orcí & Asociados, is based in Los Angeles. Since its inception, the Orcí Advertising Agency has devoted itself to US Latino marketing and teaching other advertising agencies how to effectively advertise and sell products to US Latinos. The Orcís quickly developed an impressive roster of successful campaigns for major clients and continue to be a well-respected agency in the advertising sector.
Separated Materials:
The Division of Work and Industry holds the following artifacts related to this collection:

Virgin of Guadalupe Painting, Accession #: 2015.0306.01

INS Eagle Painting, Accession #: 2015.0306.02

Don Quixote Figurine, Accession #: 2015.0306.03
Provenance:
Collection donated by Hector and Norma Orcí, 2016.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Hispanic American businesspeople  Search this
Hispanic American leadership  Search this
Hispanic American consumers  Search this
Mexican American leadership  Search this
mexican Americans and mass media  Search this
advertising -- Beer -- 1950-2000  Search this
Mexican American business enterprises  Search this
advertising -- 21st century  Search this
Advertising campaigns  Search this
Hispanic American business enterprises  Search this
advertising -- Beverages  Search this
Hispanic American capitalists and financiers  Search this
Advertising history  Search this
advertising -- Soft drinks  Search this
Advertising executives  Search this
Hispanic Americans and mass media  Search this
Advertising agencies -- United States  Search this
Minority consumers  Search this
advertising -- Automobiles  Search this
Hispanic American businesswomen  Search this
Minorities in advertising  Search this
Latinos in American society and culture  Search this
Hispanic Americans -- Press coverage  Search this
Genre/Form:
Letters (correspondence) -- 20th century.
Letters (correspondence) -- 21st century
Letters (correspondence) -- 21st century
Born digital
Newsletters -- 21st century
Business records -- 21st century
Clippings -- 20th century
Photographs -- 20th century
Training manuals -- 21st century
Slides (photographs) -- 20th century
Programs -- 20th century
Clippings -- 21st century
Newsletters -- 20th century
Programs -- 21st century
Reports -- 21st century
Slides (photographs) -- 21st century
Reports -- 20th century
Advertisements -- 21st century
Training manuals -- 20th century
Awards
Business records -- 20th century
Oral history -- 2010-2020
Advertising -- 20th century
Photographs -- 21st century
Advertisements -- 20th century
Citation:
Hector and Norma Orcí Advertising Agency Records, 1979-2016, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.1384
See more items in:
Hector and Norma Orcí Advertising Agency Records
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1384
Online Media:

Solomon Adler Papers

Creator:
Adler, Solomon, 1901-1989  Search this
Extent:
4.5 Cubic feet (5 boxes, 1 oversize folder)
Type:
Collection descriptions
Archival materials
Printed material
Sketches
Photographs
Notes
Legal records
Drawings
Correspondence
Date:
1916-1980
bulk 1950-1966
Summary:
The papers document independent inventor Solomon Adler's work with sewing machine technology through correspondence, photographs, notes, drawings, sketches, patents, litigation records, and printed materials. The collection provides insight into both an independent inventor's process of invention and Japanese work culture during the post-World War II period.
Scope and Contents:
The papers include correspondence, photographs, notes, drawings, sketches, patents, litigation records, and printed materials, primarily documenting Adler's work with sewing machine technology. The papers provide insight into an independent inventor's process of invention and Japanese work culture during the post-World War II period.

Series 1, Personal Materials, 1920s-1950s and undated consists primarily of high school chemistry and biology notes, business cards, photographs, speeches, and writings of Sol Adler. The photographs contain one black-and-white portrait of Adler, November 1958, and two negatives of him from the nineteen teens; and one scanned copy of a photograph, circa the 1920s of Sol Adler with his children, R. Michael and Diane Zoe Adler. There is a small booklet, Agreement between Manufacturers Machine and Tool Co., Inc., and Amalgamated Machine and Instrument Local No. 475 from 1941. Adler worked for Manufacturers Machine and Tool Co., Inc.

Series 2, Inventions, is divided into two subseries: Subseries 1, Other, 1919-1980 and undated, and Subseries 2, Sewing Machines, 1938-1962 and undated. Arranged chronologically, both subseries highlight Adler's inventive work. While the primary focus of Adler's invention work was on sewing machines, his interests were broad.

Subseries 2.1, Other Inventions, 1919-1980 and undated, contains documentation in the form of drawings and sketches, photographs, correspondence, and patents. Overall, the documentation is uneven. The inventions include a dividing head (a specialized tool that allows a workpiece to be easily and precisely rotated to preset angles or circular divisions); decorative window treatment; telescoping umbrella; can opener; question/answer machine; correlating device; radio station recording device; receptacle tap; fountain pen; television projection device; combined ash tray and cigarette holder; automatic machine gun; juice blender; thermonuclear idea; apparatus for producing pile fabric; an extensible, retractable and concealable table; and textile machinery.

Only some of Adler's inventions were patented. However, many of his ideas were well documented through drawings or descriptive text. In some instances prototypes were built.

The question and answer machine, 1939, was approximately three feet by four feet and was powered by a battery, the device was intended for educational use by children and adults. It used interchangeable answer cards on a broad range of subjects and informed the user of a correct and wrong answer by lights and a buzzer.

The correlating device, 1942, was designed for automobile use, and it combined driving directions and maps on a roll of paper data mounted on the dashboard. Although patented (US Patent 2,282,843), the device was never manufactured.

The radio station recording device, 1939, was a device to maintain a record of radio stations tuned on a radio receiver during a twenty-four hour period using recording disks.

The receptacle tap (Siphon-It), 1939, was patented (US Patent 2,184,263). The Siphon-It was designed to fit any size bottle, can, or the like containing fluids without removing the bottle cap. The "tap" punctured the bottle cap and was then turned like a screw several times. It allowed the contents under pressure to not lose carbonation and be poured easily.

The combined ash tray and cigarette holder and lighter, 1951, was Adler's only design patent (US Patent Des. 163,984). Purely ornamental, the tray would light and hold a cigarette.

The automatic machine gun, 1952, was conceived of by Adler and his son R. Michael Adler. The drawings and accompanying narrative text detail a method for cooling the gun through the use of an automatically operated gas turbine centrifugal air compressor and a gun of simple design with few parts and capable of an extremely high rate of fire. Adler submitted his drawings and text to the United States Army Ordance Department at the Pentagon, but it was not manufactured.

Adler's thermonuclear fusion proposal, a technical paper written in 1960, was never realized. The paper, titled "Attempt to Utilize the Concentrated Magnetic Field Around a Pinched Plasma Column as the Focal Point for Particle Acceleration," details through text and schematics Adler's ideas about a thermonuclear reactor. Additionally, there is correspondence, journal articles, newspaper articles, and a notebook with notes from other publications and some loose drawings related to thermonuclear issues.

An apparatus for producing pile fabric (US Patent 3,309,252), was patented in 1967. The intention of the apparatus was to create a method for producing carpets and rugs in a fast, practical, and inexpensive way.

Adler's work with non-woven textiles and fabrics (see US Patent 3,250,655) is well documented through correspondence, drawings, notes, fabric samples, and photographs. Adler founded the Adler Process Corporation in the 1960s as a research and development organization specializing in the development of products for domestic and industrial uses. The corporation also built machinery for the commercial production of the products which included pile fabric (such as carpeting), non-woven fabrics, and leather-like material. A prospectus details the "Adler Process."

Method and apparatus for production of pile carpeting and the like (US Patent 3,424,632, 3,592,374, and 3,655,490)

Subseries 2.2, Sewing machines, 1938-1962 and undated, consists primarily of documentation about the development of the Pacesetter sewing machine and its predecessors through correspondence, drawings and sketches, photographs, guide manuals, and promotional materials. Adler constructed skeletal aluminum models to better understand the functions and internal mechanisms of sewing machines. Between 1940 and 1948, he designed and constructed a sewing machine prototype, which he called his "Parent Machine." The Parent Machine would become known as the Pacesetter. Seven patents were awarded for the novel mechanisms contained within this prototype (US Patent 2,561,643), the most notable being for a compact sewing machine that could expand to a full-sized machine. Additional sewing machine inventions include the needleless sewing machine; a zig-zag sewing machine, and an attachment for a zig-zag sewing machine (US Patent 3,016,030).

While working as an engineer for the Brother International Corporation in Japan in the early 1950s, Adler developed the Pacesetter sewing machine. This portable machine was designed to meet the rapidly growing popularity of multiple decorative and embroidery patterns. A selector dial, which Adler called the "Wishing Dial," controlled sixteen internal cams, multiple cam selectors and followers to automatically sew thirty different basic decorative stitch patterns. Since the Pacesetter could sew both zigzag and straight stitches, varying the width and length of the basic patterns made it possible to create thousands of decorative variations. Adler introduced the Pacesetter sewing machine at the Independent Sewing Machine Dealers Show in New York, July 18, 1955.

Series 3: Brother International Corporation, 1954-1959 and undated

Started in 1908 by Kanekichi Yasui, the Yasui Sewing Machine Company manufactured and repaired sewing machines. The company was later renamed Yasui Brother Sewing Machine Company by Masayoshi Yasui, the eldest of Kanekichi's ten children, who inherited the company. The new name reflected the involvement and spirit of cooperation of other "brothers" in the Yasui family.

In 1934, the Yasui brothers liquidated the Yasui Brother Sewing Machine Company and created the Nippon Sewing Machine Company in Nagoya, Japan. Nippon emerged in response to a Japanese sewing machine market dominated by imported products, and it began mass producing industrial sewing machines. In 1941, Brother Sales, Ltd. was established as a sales outlet for the Japanese market, and in 1954 Brother International Corporation (BIC) was created as an exporting company with offices established in New York City. The company actively promoted exporting in advance of other Japanese companies.

Adler joined BIC in 1954 as a consultant for their product design and development work. This work was previously done in-house by design and engineering staff, so Adler, an American, was charting new territory. The materials in this series consist of corporate histories, and annual report, correspondence, product literature, conference materials, and notebooks maintained by Adler. The latter constitutes the bulk of the material along with the correspondence.

The "conference" materials document a meeting Adler attended, presumably in Japan in 1957. The file contains detailed notes about product marketing and production factors. A flow chart for "product coordinating factors" outlines the motivations, idea sources, management control, and execution of an idea generally.

The correspondence, 1954-1958, consists of letters and inter-company communications (memorandum), patents and drawings between Sol Adler, Max Hugel and the legal firm of, Kane, Dalsmier and Kane of New York. The correspondence relates almost exclusively to patenting matters, especially by Adler and legal matters involving Singer Sewing Manufacturing Company alleging that Brother International infringed on certain Singer-owned patents.

The notebooks of Solomon Adler, approximately 1951-1958, consists primarily of materials documenting Adler's work in Japan on sewing machines. The materials were assembled by Adler and titled "notebook." Some of the materials are three hole punched (indicating they may have been in a three-ring notebook) and are both handwritten and typescript. Also included are chronologies of his work; translations of Japanese words into English; drawings in pencil on tracing paper; sketches in pencil on scrap paper and letterhead; detailed notes about mechanisms and methods of sewing machine operation; business cards; comparative data for sewing machines; and correspondence.

Of note is the "digest" or chronology of events from 1958 to 1959 maintained by Adler to detail the alleged patent infringement of BIC on Singer Sewing machine patents. The digest also notes the value, author of a document, to whom it was sent, date, and a brief description. Adler created a ranking system for his digest, assigning different values, very important, urgent, important, and general. He also compiled a chart of competitor sewing machines by brand name. Many of the Japanese documents--patents and drawings--bear Adler's "chop" or rubber stamp with Japanese characters for his surname.

The Litigation Materials, 1952-1961 and undated, consists of documents (numbered exhibits) assembled by Adler for use in litigation against Brother International Corporation (BIC). The exhibits were used as documentary evidence in court, and the materials are primarily typescript notes and correspondence, newspaper clippings, articles, technical drawings by Adler, patents, photographs and some product literature detailing aspects of the BIC sewing machines.

In 1958, Singer Sewing Machine Company filed a lawsuit against Nippon Sewing Machine Company for patent infringement by BIC's Pacesetter and Select-O-Matic sewing machines. Adler, on behalf of Nippon, conducted extensive patent research into the allegations, working with BIC attorneys in New York as well as creating new sewing machine designs to overcome Singer's claims. In 1959, Singer filed another lawsuit alleging that Nippon was violating United States customs laws by shipping automatic zigzag sewing machines to the United States, which were alleged to infringe on Singer patents. Correspondence related to this patent infringement can be found in Series 3: Brother International Corporation.

Adler returned to the United States in April of 1959 as the representative for Nippon and the Japanese sewing machine industry to help prepare the case and act as a consultant. BIC and Singer representatives appeared before the United States Tariff Commission (USTC). Adler officially testified on behalf of BIC, explaining the three angle cam structure difference between the Singer #401 sewing machine and imported Japanese sewing machines. Adler's testimony was successful, and with patent problems resolved, Adler resigned from BIC in July of 1959 and commenced a long negotiation with the company for financial compensation for his invention work.

Series 5, Publications, 1953-1967, consists of select issues of theNew Japan Sewing Machine News, which followed developments in the Japanese sewing machine industry and other publications featuring articles and brief pieces about sewing machines in general.

References

(http://welcome.brother.com/hk-en/about-us/history.html last accessed on March 24, 2011)
Arrangement:
The collection is arranged into four series.

Series 1: Personal Materials, 1920-1950s and undated

Series 2: Inventions, 1938-1980

Subseries 1: Other, 1938-1980

Subseries 2: Sewing, 1938-1962 and undated

Series 3: Brother International Corporation, 1952-1961

Series 4: Publications, 1953-1967
Biographical / Historical:
Solomon "Sol" Adler is probably best known for his sewing machine inventions, but his portfolio of work also includes ideas and patents for a fountain pen, a window treatment, a receptacle tap, a telescoping umbrella, an ashtray, a retractable table, and jewelry designs. Adler wrote fiction as well (mostly short stories) that reflected his experiences during the early 1900s in New York City. He filled pages with themes on social protest, radicalism, mobs, unions, poverty, and sweatshop operators. In 1958 Adler wrote about theories of nuclear physics, noting, "Indeed a very bold attempt and definitely a long way from sewing machines." Adler's flow of ideas was constant, and he sought to express them constantly.

Sol Adler was born on July 8, 1901, [Russian?] on the Lower East Side of Manhattan, one of Isaac and Mindel Adler's five children. Isaac was a tailor, so sewing machines were part of Sol's life from the beginning. As a young man, Adler apprenticed in machine shops, honing his skills until he became an expert machinist and toolmaker; these skills eventually allowed him to build the machines he visualized. Adler's design drawings show his precision as a draftsman and engineer (he attended the City College of New York) and provide good insight into the drawing abilities that he later used in preparing patent drawings. Adler also enjoyed metalworking. His home workshop boasted a geared lathe, tilling head machine, drill press, bench grinder, and an assorted hand tools.

Adler's work on sewing machines began in the late 1930s with tinkering with his sister-in-law Bess's treadle-operated Singer machine. Bess wanted a lightweight, motorized sewing machine that had enough space between the frame and the needle for large projects such as quilts. Using his own basement machine shop, Adler began building simple frameworks for sewing machines to understand better the relationships between the parts and their functions. Adler's first sewing machine (which he dubbed the "parent machine") earned U.S. Patent 2,561,643, issued in 1951. The machine was a full-size home machine, with a concealed motor and power cord that could also expand into a commercial-size machine. Six subsequent patents for subassemblies were derived from the "parent machine" over the next several years.

During the Second World War, Adler worked for Manufacturing Methods Technology (MM&T) as a development engineer and experimental machine shop supervisor.

Analyzing the evolving U.S. domestic sewing machine market gave Adler ideas for further inventions, refining the machines and adding new features. Unfortunately, success was elusive; his machine with zigzag and straight-stitch capability was rejected by several U.S. and European sewing machine manufacturers. But in 1954, Adler met Max Hugel, president of the Asiatic Commerce Corporation of New York, later known as Brother International Corporation (BIC), a subsidiary of the Nippon Company. Nippon wanted to solve certain design and operational problems it was having in developing a zigzag sewing machine for sale in the United States. Adler joined BIC, moved to Japan, and succeeded in helping correct the design issues. Adler named the machine the "Select-O-Matic" because by turning a few knobs, an operator could select one of the six patterns that the machine produced.

Adler stayed with BIC until 1959, and worked on a variety of sewing machines, including an automatic zigzag machine and the versatile "Pacesetter," which was unveiled in the United States to great acclaim at the Sewing Machine Show in New York City on July 18, 1955 (a version of the Pacesetter is still sold by Brother). Additionally, he worked on a line of industrial and domestic sewing machines, home washing machines, home knitting machines, and other small appliances. Adler earned several Japanese patents for his work.

Among Adler's writings is a pronouncement of his passion for invention: "When an idea is conceived by an inventor, it never leaves him in peace, it possesses him day and night until it is expressed, after which he enjoys a sense of relief and accomplishment."

Adler married Fay (neé Kagan) in 1928. They had two children, Ralph Michael Adler and Diane Zoe Adler. Adler died on May 31, 1989 at the age of 88.

Issued United States Patents:

Receptacle tap (2,184,263)

Correlating device (2,284,843)

Sewing machine (2,561,643)

Sewing machine feed (2,473,934)

Bobbin winder for sewing machine (2,455,638)

Extension leaf for sewing machines (2,464,838)

Sewing machine feed (2,473,934)

Threading device (2,516,171)

Sewing machine pressure bar (2,554,970)

Sewing machine needle bar operating mechanism (2,554,971)

Sewing machine (2,561,643)

Sewing machine (2,709,978)

Attachment for zigzag sewing machines (3,016,030)

Sewing machine (3,053,207) assigned to Nippon Sewing Machine Manufacturing Company

Sewing machine (3,055,325) assigned to Nippon Sewing Machine Manufacturing Company

Method and apparatus for making non-woven fabric (3,236,711)assigned to Adler Process Corporation

Method for producing non-woven fabric (3,250,655)

Method and apparatus for producing pile fabric (3,309,252) assigned to Adler Process Corporation

Method and apparatus for production of pile fabric and the like (3,424,632) assigned to Adler Process Corporation

Combined ashtray, cigarette holder and lighter (Des. 163,984)
Separated Materials:
The Division of Home and Community Life holds artifacts related to this collection, including several sewing machine prototypes, the Siphon-It and the combination ashtray, lighter and cigarette holder. See Accession numbers: 2009.0118 and 2009.0114.
Provenance:
The collection was donated by R. Michael Adler and Diane Zoe Adler, September, 2009. Additonal materials were donated by R. Michael Adler in 2012.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Sewing machines  Search this
Inventors  Search this
Genre/Form:
Printed material
Sketches
Photographs -- 20th century
Notes
Legal records
Drawings -- 20th century
Correspondence
Citation:
Solomon Adler Papers, dates, Archives Center, National Museum of American History
Identifier:
NMAH.AC.1157
See more items in:
Solomon Adler Papers
Archival Repository:
Archives Center, National Museum of American History
EDAN-URL:
ead_collection:sova-nmah-ac-1157
Online Media:

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