National Museum of American History (U.S.). Division of Cultural History Search this
Extent:
1 Cubic foot
18 Videocassettes (VHS)
15 Cassette tapes
38 Videocassettes (Video 8)
Type:
Collection descriptions
Archival materials
Videocassettes (vhs)
Cassette tapes
Videocassettes (video 8)
Videotapes
Oral history
Interviews
Audiotapes
Date:
1992-1993
Summary:
An oral history project that grew out of the exhibit "Go Forth and Serve" which commemorated the 100th anniversary of the drafting of the second Morrill Act, which provided funds for the founding of land grant schools of higher education for black students.
Scope and Contents:
Oral history interviews, on film and audio, on the subject of African American land grant colleges, conducted in conjunction with the exhibition "Go Forth and Serve" at the National Museum of American History in 1990.
Arrangement:
The collection is organized into one series. It is organized alphabetically by the name of college or university that is the subject of the interview.
Biographical / Historical:
"Go Forth and Serve", an exhibition curated by Lonnie Bunch and Spencer Crew, opened in March 1990 at the National Museum of American History to commemorate the 100th anniversary of the drafting of the second Morrill Act, which provided funds for the founding of land grant schools of higher education for black students. The exhibition was co-sponsored by the Department of Agriculture and the National Association of State Universities and Land-Grant Colleges. There was a subsequent newsletter, and oral interviews were conducted.
Provenance:
Collection made by the Smithsonian Institution Division of Cultural History, National Museum of American History.
Restrictions:
Collection is open for research. Reference copies must be used. Access and use of audiovisual materials available in the Archives Center reading room.
Rights:
Reproduction may be limited due to intellectual property rights. No releases exist.
Go Forth and Serve: African American Land Grant Colleges Audiovisual Collection, 1992-1993, Archives Center, National Museum of American History, Smithsonian Institution.
Audiotapes, CDs and digital files: an ongoing project to interview and preserve the memories of people important in the jazz world, including jazz musicians, singers, dancers, producers, arrangers, and others. A list of interviewees and interviewers follows.
The following is a list of the individuals who conducted the interviews.
1. Brown, Anthony
2. Baker, Lida
3. Burstein, Julie
Interviewer
2. Bluiett, Hamiet
Arrangement:
This collection is arranged into six series.
Series 1, DAT and CD Original Interview Recordings, 1992-2012
Series 2, Cassette Reference and Master Interview Tapes, 1992-2012
Series 3, Audio CD Reference Copies, 2000-2012
Series 4, Video/CD, 1994-2012
Series 5, Transcripts and Abstracts, 1992-2014
Series 6, Supplemental Documentation, 1992-2012
Biographical / Historical:
The Smithsonian Jazz Oral History Program, a project of "America's Jazz Heritage, A Partnership of the Lila Wallace-Reader's Digest Fund and the Smithsonian Institution" initiative was created in 1992. More than 150 in-depth oral history interviews were conducted from 1992 through 2002. The collection was transferred to the Archives Center of the National Museum of American History in 2000. Now part of the National Museum of American History's American Music History Initiatives, the Smithsonian Jazz Oral History Program continues to conduct interviews as funding is available.
The Smithsonian Jazz Oral History Program was established to document significant jazz musicians, performers, producers, and business associates in their own words and voices. Program staff contacted and worked with potential interviewees to arrange for interviews. Each interview was conducted by a jazz authority and was recorded on digital audiotape by a professional audio engineer. The interviews averaged 6 hours in length and covered a wide range of topics including early years, initial involvement in music, generally, and jazz specifically, as well as experiences in the jazz music world, including relationships to musicians. The original DAT interview tapes were then dubbed to audiocassettes and CD to create protection and access copies. More recent interviews have been recorded using fully digital technology and the interviews are preserved and made availbel as digital files.
A number of the interviews were conducted as part of the Ella Fitzgerald Oral History Project of the Jazz Oral History Program. Funded by the Ella Fitzgerald Charitable Foundation, these interviews focus on the life and work of Ella Fitzgerald. The National Endowments for the Arts Jazz Masters Oral Histories Program continues to support new interviews with NEA Jazz Masters.
For more information about jazz concerts, education, collections, Jazz Appreciation Month, and the Jazz Master orchestra, visit Smithsonian Jazz.
Provenance:
The interviews were made for the Smithsonian Institution under the auspices of the Smithsonian Jazz Oral History Program supported by America's Jazz Heritage, funded by the Lila Wallace-Reader's Digest Fund, the Smithsonian Institution, and the National Endowment for the Arts Jazz Masters Oral Histories Program. Additional interviews were conducted with support from the Ella Fitzgerald Charitable Foundation.
Restrictions:
Collection is open for research. Researchers must use reference copies.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions. Release forms exist for most interviews.
[Interviewee name] Interview, Smithsonian Jazz Oral History Program Collection, 1992-2014, Archives Center, National Museum of American History.
Sponsor:
The interviews were made for the Smithsonian Institution under the auspices of the Smithsonian Jazz Oral History Program and supported by America's Jazz Heritage, funded by the Lila Wallace-Reader's Digest Fund, the Smithsonian Institution, and the National Endowment for the Arts Jazz Masters Oral Histories Program. Additional interviews were conducted with support from the Ella Fitzgerald Charitable Foundation.
The collections documents the growth and development of the American wine industry, 1996-2002, using the Stag's Leap Wine Cellars as a case study. Materials include oral and video histories, photographs, business records, and printed materials.
Scope and Contents:
The Stag's Leap Wine Cellars (SLWC) Documentation Project was conducted by an inter-disciplinary team at the National Museum of American History. It is a part of a larger effort by the Museum's American Food and Wine team to document and interpret the changing ways in which Americans have produced, prepared, and consumed their food and drink, especially in the years after World War II. Team members are Nanci Edwards (Office of Project Management and former Collections Manager of the Museum's Agriculture Collection), John Fleckner (Senior Archivist, Archives Center), Rayna Green (Curator, Division of Home and Community Life), and Paula Johnson (Curator, Division of Work and Industry). Jeff Tinsley of the Smithsonian's Office of Photographic Services accompanied the team and shot many of the slides and color photographs.
This collection chronicles the growth and development of American viticulture and viniculture from its revival in the 1960s to the present. It offers a case study in the art and business of making fine wine from the bud to the bottle. Warren Winiarski, founder of SLWC in California's Napa Valley, is deeply interested in the legacy of American winemaking and his winery's place within its broader history. The Winiarski family has generously participated and financially supported the creation of this collection.
The documentation touches on all aspects of the wine business, including picking grapes in the vineyards, making wine in the cellar, marketing it from the business office, and promoting its sales in the tasting room and around the globe. SLWC employees describe the land, the work, the tools, the technical processes, the passions, and the motivations that create SLWC's world famous wines. The collection also provides insights into wider patterns of American immigration history, agricultural and environmental history, ethnic community development, land use in the West, product marketing, and consumerism.
The archival collection is mainly comprised of recorded oral history interviews, documentary photographs, and video footage created by the documentation team in 1997. It also includes company newsletters, vineyard and winery production data sheets, wine labels, and related printed materials collected in 1997 with additional materials added occasionally.
It is divided into seven series, including interviews and abstracts, audiotapes, photographs and slides, videotapes, business records, and printed materials.
Arrangement:
Series 1: Interview Transcripts and Abstracts, 1997, 2003
Series 2: Oral History Interview Sound and Video Recordings, 1996-1997
Subseries 2.1: Sound Recordings, 1997
Subseries 2.2: Video Tapes, 1996-1997
Series 3: Photographs, circa 1960-2000
Series 4: Video Tapes, undated
Subseries 3.1: Family Photographs: circa 1960-1980
Series 7: Stag's Leap Wine Cellars Thirtieth Anniversary, 2003
Biographical / Historical:
The history of Stag's Leap Wine Cellars is a family history. It is also a story, in microcosm, of the development of Napa Valley, California as an international wine region and of the rising global acclaim for California wines. Building on the skills and knowledge of earlier Napa winemakers, Warren Winiarski became one of the most influential vintners in the region and his premium wines some of the most prized.
Winiarski arrived in Napa Valley in 1964 with his wife, Barbara, and their children. Like many Napa winemakers of this era, he left behind another career, in his case, an academic position at the University of Chicago to create a family business in a rural setting. At the time, Napa was just beginning to rebuild its reputation after Prohibition, a devastating vine disease, and the widespread production of cheap wines had soured the image of California wines. After apprenticing with several local winemakers, including Lee Stewart and Robert Mondavi, he purchased the land and winery that would become Stag's Leap Wine Cellars (SLWC) in 1972. Winiarski's choice of land was based, in part, Nathan Fay's success in growing Cabernet Sauvignon grapes in an adjoining vineyard; Winiarski later added Fay's property to SLWC.
To commemorate the American bicentennial in 1976, a blind wine tasting at L'Academie du Vin in Paris pitted the best of America's new wines against French classics. Stunning the international wine community, many American wines outscored their French counterparts, with SLWC's 1973 Cabernet Sauvignon taking first place in its division. The accomplishment brought SLWC and Napa Valley worldwide recognition. It excited a great demand for California wines and a new appreciation for American winemaking techniques, which combined new scientific methods with Old World traditions.
The Paris Tasting added momentum to changes already underway in the cultural, financial, and physical landscape of the Napa Valley. It spurred the development of many new wineries, the expansion of acreage under grape cultivation, and the growth of the region's tourism industry. Stag's Leap Wine Cellars was an integral part of these transformations. It continues to play a vital role in the region and the wine industry.
Related Materials:
Materials in the Archives Center
American Wine History Documentation Project Records, 1976-2002, Archives Center collection # 817, has recorded interviews, photographs, and other documentary materials created and collected by the American Food and Wine History team.
Separated Materials:
The Division of Work and Industry holds many artifacts from SLWC, including a wine barrel, grape picking knives, shovels, and other vineyard tools; lab equipment used in winemaking; wine bottles, labels, glasses, and other consumer products; and a bottle of the award winning 1973 Cabernet Sauvignon. See accessions: 1998.0181 and 1998.3058.
Restrictions:
Collection is open for research. Only reference copies of audiovisual materials may be used.
Washington (D.C.) -- Small business -- 20th century
Date:
1946-2004
bulk 1970-2004
Summary:
Nathaniel Mathis is a Washington, D.C., hairstylist, inventor, motivational speaker, and entrepreneur. His papers document his business life and community involvement.
Scope and Contents:
The collection documents the work of a hairstylist, inventor, entrepreneur, and public figure whose career reflects significant changes in the African American community in the later 20th century. It is rich in visual imagery created by and for this community. Business papers, correspondence, publicity, photographs, awards and certificates documenting Mathis's work as a highly regarded barber and hairstylist in Washington, D.C., and as member of the D.C. Board of Barbering and Cosmetology are included. Business papers offer insight into the workings of a small privately-owned business. Numerous publicity items and photographs offer evidence of African American style and fashion in New York and Washington, D.C., from the late 1960s through today. Additional material documents Mathis's activities as a community activist, motivational speaker and distance runner. The collection also includes photographs, oral history interviews, and audio-visual materials.
Arrangement:
The collection is arranged into ten series.
Series 1: Biographical Information and Activities, 1946-2001, undated
Series 2: Beauty Business Documents and Advertising, 1969-2002, undated
Series 3: Publicity, 1963-2002
Series 4: Washington, D.C. Barbering and Cosmetology Boards, 1966-1997, undated
Series 5: Correspondence, 1967-2002, undated
Series 6: Awards and Certificates, 1969-2001, undated
Series 7: Photographs, 1966-1989, undated
Series 8: Video Materials, 1983-2002, undated
Series 9: Audio Tapes, 1998-2004, undated
Series 10: Memorabilia, 1992-1998, undated
Biographical / Historical:
"Nat Mathis (b. 1946) is a native Washingtonian. He is a man of many talents and measures his success in many ways: innovative hairstylist, entrepreneur, inventor, community activist, motivational speaker and distance runner. Mathis opened his first barber shop in 1969. He is the winner of many national and international hairstyling awards and competitions and was the first African American to win the International Hair Styling competition in Cairo, Egypt in 1981. Mathis was among the first African American hairstylists to embrace and popularize the Afro and, later, cornrows -- hairstyles which many view as expressions of black empowerment. Mathis himself seldom expresses a political ideology of hair, but by 1970, Nat was known among his many satisfied clients and peers as "the Bush Doctor" for his expertise in Afro style and maintenance. He has styled hair for many celebrities; made numerous television appearances; and has been a stylist for several productions at the Kennedy Center, and for two major motion pictures, including Nixon, for which he re-created period hairstyles. He is active in community affairs, gives motivational speeches throughout the Washington, D.C., area, and is particularly interested in mentoring young people. He currently operates a barber shop adjacent to his home in Capitol Heights, Maryland."
*Biographical information provided by Nat Mathis's Official Website, "A Man of Many Talents." http://www.natmathis.com (accessed 02 August, 2006).
Separated Materials:
Mr. Mathis donated three of his patented barbering vests (See Accession # 1998.0114) to the Division of Home and Community Life (now Division of Cultural and Community Life).
Provenance:
Collection donated to the Archives Center, National Museum of American History by Nathaniel Mathis on April 9, 1998.
Restrictions:
The copllection is open for research.
Physical Access: Researchers must handle unprotected photographs with gloves.
Technical Access: Series 8, Video materials and Series 9, Audiotapes may not be used by researchers unless reference and viewing copies are made available.
Rights:
Copyright held by the Smithsonian Institution. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. The Archives Center does not own rights to the patent, trademark or any related interest in the artifacts.
The Cover Girl Make-Up Advertising Oral History and Documentation Project, 1923-1991, is the result of a year-long study in 1990, which examined the advertising created for Noxell Corporation's Cover Girl make-up products from 1959 to 1990. The objective of the project was to document, in print and electronic media, the history of Cover Girl make-up advertising since its inception in 1959.
Scope and Contents:
Twenty-two oral history interviews (conducted by Dr. Scott Ellsworth for the Archives Center) and a variety of print and television advertisements, photographs, scrapbooks, personal papers, business records and related materials were gathered by the Center for Advertising History staff. The objective was to create a collection that provides documentation, in print and electronic media, of the history and development of advertising for Cover Girl make-up since its inception in 1959.
Collection also includes earlier material related to other Noxell products, including Noxzema, with no direct connection to the Cover Girl campaign.
Arrangement:
The collection is arranged into eight series.
Series 1: Research Files
Series 2: Interviewee Files
Series 3: Oral History Interviews
Series 4: Television Advertising Materials
Series 5: Print Advertising Materials
Series 6: Company Publications and Promotional Literature
Series 7: Photographs
Series 8: Scrapbooks
Biographical / Historical:
George Avery Bunting founded the Noxzema Chemical Company in Baltimore, Maryland in 1917. In the 1890s, he left behind a teaching job on Maryland's Eastern shore to move to Baltimore, where he hoped to pursue a career as a pharmacist. He landed a job as errand boy and soda jerk at a local drugstore, where he worked while attending classes at the University Of Maryland College of Pharmacy. Valedictorian of the Class of 1899, Bunting was promoted to manager of the drugstore, which he purchased. Bunting began to experiment with the formulation of medicated pastes and compounds, which he marketed to his customers. In 1909, he began refining a medicated vanishing cream, which he introduced in 1914. "Dr. Bunting's Sunburn Remedy," an aromatic skin cream containing clove oil, eucalyptus oil, lime water, menthol and camphor, was mixed by hand at his pharmacy. Marketed locally as a greaseless, medicated cream for the treatment of a variety of skin conditions, including sunburn, eczema, and acne, the product was renamed "Noxzema" for its reputed ability to "knock eczema." By 1917, the Noxzema Chemical Company was formed. During the 1920s, distribution of the product was expanded to include New York, Chicago, and the Midwest and, by 1926, the first Noxzema manufactory was built in northwest Baltimore to accommodate the demand for nearly a million jars a year.
Having achieved a national market by 1938, Noxzema Chemical Company executives pursued product diversification as a means to maintain the corporate growth of the early years. In the 1930s and 1940s, line extensions included shaving cream, suntan lotion and cold cream, all with the distinctive "medicated" Noxzema aroma.
In the late 1950s, Bill Hunt, director of product development at Noxzema, suggested a line extension into medicated make-up. Creatives at Sullivan, Stauffer, Colwell & Bayles, Incorporated (SSC&B), Noxzema's advertising agency since 1946, suggested that the advertising for the new product focus on beauty and glamour with some reference to the medicated claims made for other Noxzema products. In contrast to other cosmetics, which were sold at specialized department store counters, Noxzema's medicated make-up would be marketed alongside other Noxzema products in grocery stores and other mass distribution outlets. After experimenting with names that suggested both glamour and the medicated claims (including Thera-Blem and Blema-Glow), Bill Grathwohl, Noxell's advertising director, selected Carolyn Oelbaum's "Cover Girl," which conveyed the product's usefulness as a blemish cover-up, while invoking the glamorous image of fashion models. These three elements of the advertising, wholesome glamour, mass marketing, and medicated make-up, remain central to Cover Girl advertising nearly a half-century later.
Beginning with the national launch in 1961, American and international fashion models were featured in the ads. The target audience was identified as women between eighteen and fifty-four and, initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising always featured beautiful women -- especially Caucasian women, but the Cover Girl image has evolved over time to conform to changing notions of beauty. In the late 1950s and 1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. In the 1980s, the Cover Girl look was updated to include African-American, Hispanic and working women.
In January 1970, SSC&B bought 49% of the Lintas Worldwide advertising network. After SSC&B was acquired by the Interpublic Group of Companies in 1979, the entire Lintas operation was consolidated under the name SSC&B/Lintas in 1981. With the Procter & Gamble buy-out of the Noxell Corporation in September 1989, the cosmetics account was moved to long-time P&G agency Grey Advertising, in order to circumvent a possible conflict of interest between P&G competitor Unilever, another Lintas account. In 1989 SSC&B/Lintas, Cover Girl's agency since its launch in 1961, lost the account it helped to create and define, but the brand continues to dominate mass-marketed cosmetics.
This project is the result of a year-long study of advertising created for the Noxell Corporation's Cover Girl make-up products, 1959-1990. The effort was supported in part by a grant from the Noxell Corporation. The target audience was identified as women 18-54, and initially, the "glamour" ads were targeted at women's magazines, while the "medicated" claims were reserved for teen magazines. Television ads featured both elements. Cover Girl advertising has always featured beautiful women (especially Caucasian women), but the Cover Girl image evolved over time to conform with changing notions of beauty. In the late 1950s-1960s, the Cover Girl was refined and aloof, a fashion conscious sophisticate. By the 1970s, a new social emphasis on looking and dressing "naturally" and the introduction of the "Clean Make-up" campaign created a new advertising focus on the wholesome glamour of the "girl next door," a blue-eyed, blonde all-American image. Through the 1980s, the Cover Girl look was updated to include African-American and Hispanic models and images of women at work.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana (AC0060)
N W Ayer Advertising Agency Records (AC0059)
Separated Materials:
"The Division of Home and Community Life, Costume Collection (now Division of Cultural and Community Life) holds eighty-six cosmetic items and one computer that were also donated by the Noxell Corporation in 1990 in conjunction with the oral history project. These artifacts include lipstick, manicure sets, brushes, make-up, eye shadow, blush, powder puffs, eyelash curler, nail polish, and mascara. See accession number 1990.0193.
"
Provenance:
Most of the materials in the collection were donated to the Center for Advertising History by the Noxell Corporation, 1990. All storyboards and videoscripts, and a large collection of business records and proofsheets were donated by George Poris in June 1990. All mechanicals were donated by Art Weithas in June 1990. (These contributions are noted in the finding aid).
Restrictions:
Collection is open for research but a portion of the collection is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
The records of Wedge Innovations document the invention and development of a new hand tool, the SmartLevel, an electronic builder's level; also included are company management and policies.
Scope and Contents:
The SmartLevel story gives excellent insight into the life cycle of a small Silicon valley start-up in the 1980s. SmartLevel's creator, Wedge Innovations, established a market for a new product, achieved national distribution, off-shore manufacturing, and product licensing, before going out of business due to pressure from profit-hungry venture capitalists.
The records of Wedge Innovations is a "tool biography" that documents the invention and development of a new hand tool, the SmartLevel, an electronic builder's level first conceived in 1985 by Andrew Butler. The SmartLevel Collection is divided into seven series: Corporate Records, Engineering Records, Financial Records, Marketing Records, Operations Records, Product Development Records, and Corporate Culture, reflecting both the organizational structure of Wedge Innovations and the company's working environment.
Series 1, Corporate Records, 1985-1993, address the overall management of Wedge Innovations and document its policies, especially through the company's annual business plans, 1986-1992, and the monthly reports prepared for the Board of Directors' meetings, 1989-1992. This series also details the workings of each department through weekly departmental reports. The staff meetings files, July-November 1989, February 1990-November 1992, are particularly useful for understanding the day-to-day operation of the company.
Series 2, Engineering Records, 1985-1993, document the design and development of the SmartLevel from its conception in 1985 as the WedgeLevel, through its production as the SmartLevel in 1989, and through its refinement into the Pro SmartLevel and the Series 200 SmartLevel in 1991. The design process is particularly well documented through Andrew Butler's and Kevin Reeder's design notebooks and through the detailed technical drawings done by Butler, Reeder, and Ronald Wisnia. Also well documented are the efforts made to solve the many problems associated with the development and quality control of the electronic sensor module that was the heart of the SmartLevel.
Series 3, Financial Records, 1985-1992, include Wedge's summary financial statements from 1985 to 1992.
Series 4, Marketing Records, 1986-1992, document customer and dealer relations through marketing department correspondence, operational records, and advertising campaigns. This series is particularly rich in promotional material (1988-1992), such as advertisements, advertising copy, photographs, product promotion plans, and videotapes that demonstrate the varied features and uses of the products.
Series 5, Operations Records, 1990-1993, document the manufacturing process and the Company's offshore operations.
Series 6, Product Development Records, 1986-1993, document the company's intended development of an entire "Smart Tools" line.
Series 7, Corporate Culture, 1985-1996, contains employee photographs and oral history interviews with key Wedge personnel conducted in 1995 and 1996 by David Shayt, Division of Work and Industry, National Museum of American History. The interviews discuss the background of the participants, the company's origins and history, product development, the Silicon Valley context, and the efforts of Wedge Innovations successor firm, SmartTool Technologies.
Arrangement:
The collection organized into seven series.
Series 1, Corporate Records, 1985-1993
Series 2, Engineering Records, 1985-1993
Series 3, Financial Records, 1985-1992
Series 4, Marketing Records, 1986-1992
Series 5, Operations Records, 1990-1993
Series 6, Product Development Records, 1986-1993
Series 7, Corporate Culture, 1985-1996
Biographical / Historical:
Andrew G. Butler (b. 1955), the founder of Wedge Innovations exhibited an interest in building construction and an entrepreneurial spirit early in life. From age 12 to 17 he built a boat that he then sailed alone from California to Tahiti, where he spent several years as an independent carpenter and building contractor. After returning to the United States, he earned a B.S. degree in electromechanical engineering from Stanford University (1983) and became a software specialist for Bechtel Construction. In 1985, he conceived of an idea for an electronic carpenter's level that could read a range of angles. Butler formed Wedge Innovations in 1986. He worked in the basement of his home in order to develop and market this level, selling his boat to finance the venture. He hired Marilyn Crowell as his secretary and Robert Nagle and Dan Kellogg as engineers. This company developed the sensor technology and software necessary to build the company's first product, the WedgeLevel. The heart of this tool was an electronic sensor circuit connected to a microprocessor capable of measuring the tool's orientation. This sensor module fit into an ergonomically-designed teak rail with anodized aluminum edges jointly developed by Butler, engineering design consultant Kevin Reeder, and engineer Ronald Wisnia.
In 1987, Wedge moved to Santa Clara to begin manufacturing the WedgeLevel. The transition from a research and development concern to a manufacturing company proved difficult, due to manufacturing and financial difficulties. It was difficult to obtain a reliable yet inexpensive source of teak for the rails, designs for a plastic composite and aluminum rail were developed, while offshore manufacturing of the sensor components was established. Overarching all concerns was the persistent difficulty of obtaining sufficient investment capital. While managing his growing company, Butler also began planning for a line of hand tools that combined microelectronics and user-oriented, ergonomic design. In 1988, the company changed the name of its product to SmartLevel in order to emphasize the company's proposed line of Smart Tools. That same year, the company adopted a new corporate logo, a stylized W with a red wedge, signaling its growing maturity. Promotion of the product also began through demonstrations of the prototype done by consultant building contractor, Rick Feffer.
In January 1989, the SmartLevel prototype was launched at the National Association of Home Builders Show in Atlanta, Georgia. The favorable publicity generated by this launch and by the company's media campaign generated many orders. To supply these orders, Wedge moved to larger quarters in Sunnyvale on April 1, 1989. In June 1989, Wedge gained further publicity by donating several SmartLevels to a Habitat for Humanity project in Milwaukee, where former president Jimmy Carter used one. Although Wedge expected to ship the first SmartLevels in July 1989, there were considerable delays in manufacturing. In particular, there were stability and performance problems with the sensor, which engineer Ken Gunderson was brought in to remedy. The sensor module was re-engineered to be more rugged and the level was redesigned with a plastic composite and aluminum rail. The new level, known as the Pro SmartLevel, was intended for the professional construction market. The first SmartLevels were shipped on September 5, 1989.
In 1990, patents were granted to Andrew Butler, Donald G. Green, and Robert E. Nagle for an inclinometer sensor circuit and to Butler and Ronald Wisnia for a carpenter's level design. That same year, Brian Bayley joined Wedge as Vice-president for Engineering, and Edwin "Win" Seipp joined as Project Manager - DIY SmartLevel. Seipp's responsibility was to develop a low-cost, "do-it-yourself" version of the SmartLevel, which was eventually called the Series 200 SmartLevel. This level had an all-aluminum rail and a non-removable sensor.
In September 1990, the company moved to San Jose and by 1991 had over 60 employees. Although sales continued to grow and name recognition of the product was quite strong, Wedge had difficulty meeting the expectations of its investors. Butler entered into financial negotiations with the Macklanburg-Duncan Corporation, a large-scale manufacturer of hand tools, to seek investment in his company. These negotiations led in November 1992 to the acquisition of Wedge by Macklanburg-Duncan, which dissolved all but Wedge's engineering section. Macklanburg-Duncan today manufactures a "SmartTool" level, while Butler co-owns D2M (Design To Market), a company that develops new product ideas for the market.
SmartLevel Chronology
1992 -- Butler negotiates with Macklanburg-Duncan for a merger to save Wedge. In the midst of the negotiations, Butler is fired by his Board of Directors. Butler regains control of Wedge three months later, fires the replacement president, and sells Wedge outright to Macklanburg-Duncan, which dissolves all but the engineering functions of Wedge.
1991 -- Wedge sponsors a "New Product Development Conference," where numerous designs for new hand tools are worked on. SmartLevel sales and name recognition grows but not quickly enough to meet overhead expenses of new facility or investors' demands.
1990 -- Yet more redesign work, both in-house and with Kevin Reeder, who also develops idea for "SmartTube" carrying case (not built). Patents granted to Andy Butler et al. for inclinometer sensor circuit and carpenter's level design. Wedge hires Brian Bayley as vice-president for engineering to develop a low-cost model of the SmartLevel. The all-aluminum Series 200 SmartLevel is born. Wedge moves to larger facilities in San Jose.
1989 -- SmartLevel launched at National Association of Home Builders show in January. Good press coverage, but cannot meet orders. More publicity from Habitat for Humanity project when former President Jimmy Carter uses a SmartLevel. But stability and performance problems plague sensor. More redesign work results in more rugged Pro SmartLevel. The first SmartLevels shipped on September 5, 1989.
1987-1988 -- Wedge moves to Santa Clara; intends to begin manufacturing and todevelop an entire line of "Smart Tools" but encounters financial and engineering difficulties; Wedge consults with independent design engineer, Kevin Reeder, on level design. Intensive redesign effort develops the SmartLevel, made of plastic and aluminum rail.
1986 -- Wedge Innovations founded in the basement of Butler's house; basic sensor design worked out; teak & aluminum WedgeLevel developed.
1985 -- Idea for electronic carpenter's level formulated by Andy Butler.
Related Materials:
Materials at the National Museum of American History
The Division of Work and Industry, National Museum of American History contains artifacts related to the SmartLevel Collection. These include five SmartLevels (Accession #1991.0823; 1996.0284; 1996.0285; 1996.0288; and 1996.0289). They are an original teak WedgeLevel, a Pro SmartLevel, a Series 200 SmartLevel, a Bosch version of the SmartLevel, and a Macklanburg-Duncan SmartTool level. There are also four sensor modules (torpedo levels), two sensors, two carrying cases, one cap, one tee shirt, and one wooden puzzle with the inscription "The World Isn't Just Level and Plumb."
Provenance:
The collection was donated by Andrew Butler, SmartLevel inventor and company founder, Brian Bayley, Vice-President for engineering at Wedge Innovations from 1989-1992, and Kevin Reeder, an independent industrial designer, 1995-1997.
Restrictions:
The collection is open for research use.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning intellectual property rights. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Mathis, Nathaniel, 1946- (barber, motivational speaker) Search this
Container:
Box 6, Folder 5
Type:
Archival materials
Collection Restrictions:
The copllection is open for research.
Physical Access: Researchers must handle unprotected photographs with gloves.
Technical Access: Series 8, Video materials and Series 9, Audiotapes may not be used by researchers unless reference and viewing copies are made available.
Collection Rights:
Copyright held by the Smithsonian Institution. Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use. The Archives Center does not own rights to the patent, trademark or any related interest in the artifacts.
Collection Citation:
Nathaniel Mathis Collection of Barbering and Beauty Culture, Archives Center, National Museum of American History
The collection is divided into six series. It includes mostly printed materials and interviews, and dates from approximately 1976 to 2005. There are wine-related event materials, interview transcripts and audiotapes, printed material and histories from people and institutions representing a wide spectrum of the wine business. Wine-related objects, such vineyard and winery tools, are stored with the Museum's artifact collections; documentary materials are held in the Archives Center.
Materials from each special event are organized into separate series, which contain records generated at the events and interviews. Series one contains the "Red, White and American Records," series two the "Collectors Event," and series three the "Wine Writers Event." Interviews conducted independently of these events are included in series four. All of the interviews have been partially transcribed and include an abstract and various forms of audiotapes and discs. Series five is composed of printed materials that relate to both specific individuals in the wine business and to more general American wine topics. Most of this material consists of photocopies of original articles. There are also files with materials by and about specific wine writers, such as Anthony Dias Blue, William Heinz, and Dick Rosano. Series five also contains an original telex of George Taber's article about the 1976 Paris Tasting. Series six consists of visual materials, including two landscape photographs of an vineyard in Oregon and two videotaped documentaries on Napa.
Arrangement:
The collection is arranged into seven series.
Series 1: Red, White, and American : Wine in American History and Culture Records, 1976-1996
Series 2: Collections Event, 2001
Series 3: Reflections: A Day in the Life of a Wine Writer Event, 2002
Series 4: Interviews, 1997-2001
Series 5: Printed Materials, 1997-2001
Series 6: Visual Materials, undated
Series 7; Interviews, 2013
Biographical / Historical:
The American Wine History Project began in 1996 with the intention to document the history of American winemaking, mainly for the post-1950 period. While the project includes winemaking areas around the country, the focus has been on northern and central California. The Project explores the convergence of craft, culture, science, technology, and the environment in modern American winemaking. In conjunction with the project, the Smithsonian held a 2-day symposium, "Red, White and American," with a small accompanying exhibition, entitled, "Doubtless as Good: Jefferson's Dream for American Wine Fulfilled," in 1996 and began gathering objects and other documentation.
Since 1997, National Museum of American History staff members have traveled to California to conduct interviews, take photographs and video footage, and gather materials for the Smithsonian collection from grape growers, winemakers, winery owners, and others important to the business, including wine writers and chefs. Some of the materials were generated from events in Napa, such as the collectors and wine writers events, that were held specifically for the purpose of adding documentation to the Smithsonian project. The documentation project is on-going so materials will continue to be added to the collection.
Provenance:
Some of the materials were generated by the Smithsonian Institution, such as those in series 1 through 3. Others were given by separate donors between 1996 and 2002.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Thirty-four tapes of radio shows Wells did on radio station KJAZ in San Francisco on the subject of women in jazz. Some of the sessions featured interviews, while others featured recorded music. The performers and interviewees are listed below.
Arrangement:
1 series.
Biographical / Historical:
Film director and producer, Wells was once a disc jockey on radio station KJAZ in San Francisco.
Related Materials:
Archives Center, National Museum of American History
John and Devra Hall Levy Collection, NMAH.AC1221
Ella Fritzgerald Papers, NMAH.AC0584
Bill Holman Collection, NMAH.AC0733
W. Royal Stokes Collection of Music Photoprints and Interviews, NMAH.AC0766
Joel Dorn Papers, 1966-1987, NMAH.AC.0536
Jeffrey Kliman Photographs, NMAH.AC0628
John Gensel Collection of Duke Ellington Music, NMAH.AC0763
Leonard Gaskin Papers, NMAH.AC0900
Smithsonian Institution Archives
Smithsonian Institution, Division of Performing Arts, Accession T90055
Provenance:
Donated by Audrey Wells to the Archives Center in 2005.
Restrictions:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Tapes document Jules Olitski and Mark Golden delivering a lecture entitled "The Artist's View: Color, Technology, and Style in Postwar Art" as part of the Color Symposium held in the Museum November 11-November 16, 1997, in the Lemelson Center's New Perspectives series. Harry Rand served as moderator.
This lecture and discussion offers an unusal look at how the invention of new pigments, often at the urging of artists, together with new methods of application, advance the vocabulary and depth of painting.
Arrangement:
Divided into 3 series.
Series 1: Original Tape Cassettes, 1997
]
]Series 2: Master Tapes, 1997
Series 3: Reference Tape Cassettes, 1997
Biographical / Historical:
Jules Olitski is a major figure in American painting and Mark Golden is a paint manufacturer and president of Golden Artist Colors, Inc.
Provenance:
Created by the Jerome and Dorothy Lemelson Center for the Study of Invention and Innovation, National Museum of American History, 1997.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
The Smithsonian Institution Archives (SIA) began its Oral History Program in 1973. The purpose of the program is to supplement the written documentation of the Archives'
record and manuscript collections with an Oral History Collection, focusing on the history of the Institution, research by its scholars, and contributions of its staff. Program
staff conduct interviews with current and retired Smithsonian staff and others who have made significant contributions to the Institution. There are also reminiscences and
interviews recorded by researchers or students on topics related to the history of the Smithsonian or the holdings of the Smithsonian Institution Archives.
Descriptive Entry:
The G. Evelyn Hutchinson Interviews include interviews with Myrdene Anderson, Yemaiel Aris, Anna Aschenbach, Anna Bidder, E. J. Browne, Robert Cook, Dian Deevey, Rosemary
Dodd, Peter Dodd, M. J. Dunbar, W. T. Edmondson, Yvette H. Edmondson, David George Furth, Eville Gorham, Paul Hutchinson, Dorothea Hutchinson, A. Hutchinson, G. Evelyn Hutchinson,
Hannah Hutchinson, Sophie Hutchinson, Penelope Jenkin, Alison Jolly, Susan Soltau Kilham, Alan J. Kohn, Stanley Leavy, Mary Leavy, Estella B. Leopold, Sibyl Marcuse, Clement
L. Markert, Ernst Mayr, Ian McLaren, Eric Mills, Jane M. Oppenheimer, Ruth Patrick, Gilbert Poulson, Mary Poulson, Paul Richard, Anne Richard, S. Dillon Ripley, Howard Sanders,
Lawrence B. Slobodkin, Sarah Twombly, Peter J. Wangersky, Maxine Watson, and Margaret Wright.
The interviews were recorded by Dr. Nancy G. Slack, professor biology at Russell Sage College and a botanist and historian of science. The interviews focus on reminiscences
of G. Evelyn Hutchinson and information about their careers in biology and ecology.
The G. Evelyn Hutchinson Interviews consist of 38 interview sessions, totaling approximately 56 hours of recordings on audiotape cassettes or mini-cassettes. Note that
recording times are approximate. The interviews have not been transcribed.
Historical Note:
As background research for a biography of G. Evelyn Hutchinson, pioneer of American ecology and mentor of S. Dillon Ripley, eighth Secretary of the Smithsonian Institution,
Nancy G. Slack conducted oral history interviews with Hutchinson, family members and colleagues during the 1990s. Hutchinson was on several Smithsonian boards and commissions
and was a mentor to several Smithsonian researchers. The interviews were recorded on audio cassette and mini-cassette tapes, and deposited in the Smithsonian Institution Archives
Oral History Collection. A few of the tapes have been remastered in digital audio for preservation purposes.
Rights:
Restricted. Contact SIHistory@si.edu for more details.
Eight conference programs, seventeen videotapes, and eighty-six cassette audio tapes documenting the proceedings of the International Conference of the Duke Ellington Study Group.
Arrangement:
Collection is unarranged.
Biographical / Historical:
Collector, president and board member of the New York chapter of the Duke Ellington Society (TDES).
Provenance:
Collection donated by Morris Hodora, July 16, 1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
