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Dale-Patterson Family collection

Creator:
Dale, Dianne  Search this
Polk, P. H., 1898-1985  Search this
Names:
Barry, Marion, 1936-2014  Search this
Dale, Almore M., 1911-1984  Search this
Dale, Dianne  Search this
Dale, John Henry, Jr., 1888-1973  Search this
Dale, Lucille Emma Patterson, 1889-1973  Search this
Dale, Marie Howard, 1914-2011  Search this
Dale, Norman Edward, 1908-1991  Search this
Garner, Araminta Dale, 1913-1987  Search this
Patterson, Frederick D. (Frederick Douglass), 1901-1988  Search this
Patterson, Wilhelmina Bessie, 1888-1962  Search this
Extent:
6 Linear feet (9 boxes)
Type:
Collection descriptions
Archival materials
Photographs
Programs
Clippings
Correspondence
Ephemera
Postcards
Place:
Anacostia (Washington, D.C.)
Date:
1866 - 1990.
Summary:
The Dale-Patterson family papers, which date from 1866 to 2010 and measure 6 linear feet, document the personal and professional lives of the Dale-Patterson family who came to live in Hillsdale, Anacostia, area of Washington, D.C., in 1892.
Scope and Contents note:
The Dale-Patterson family papers, which date from 1866 to 1990 and measure 6 linear feet, document the personal and professional lives of the Dale-Patterson family who came to live in Hillsdale, Anacostia, area of Washington, D.C., in 1892. The collection is comprised of correspondence, photographs, clippings, and ephemera.
Arrangement note:
The collection is arranged in four series:

Series 1: Dale-Patterson Family papers Series 2: Charles Qualls papers Series 3: Community Organizations Series 4: Subject Files
Biographical/Historical note:
The Dale family came to Washington, DC in 1886 when John Henry Dale, Sr., a gifted self-taught man, obtained a position as clerk in the newly contracted Pension Bureau building at 5th and G Streets, NW. First they lived near 13th Street and Florida Avenue, NW, then moved to Howard Road in Anacostia. Dale built a house at 2619 Nichols Avenue, now Martin Luther King, Jr. Avenue, drawing the plans and supervising the construction. The Dales and only one other family lived in this solidly built house for 100 years before it was sold to a church group and demolished.
General Note:
Finding Aid Note: This finding aid is associated with a MARC collection-level record.361883
Provenance:
The Dale-Patterson Family collection was donated to the Anacostia Community Museum on April 07, 2013.
Restrictions:
Use of the materials requires an appointment. Please contact the archivist at acmarchives@si.edu.
Rights:
The Dale-Patterson Family collection is the physical property of the Anacostia Community Museum. Literary and copyright belong to the author/creator or their legal heirs and assigns. Rights to work produced during the normal course of Museum business resides with the Anacostia Community Museum. For further information, and to obtain permission to publish or reproduce, contact the Museum Archives.
Topic:
African Americans  Search this
African American families  Search this
Genre/Form:
Photographs
Programs
Clippings
Correspondence
Ephemera
Postcards
Citation:
Dale-Patterson Family collection, Anacostia Community Museum Archives, Smithsonian Institution, gift of Dianne Dale.
Identifier:
ACMA.06-074
See more items in:
Dale-Patterson Family collection
Archival Repository:
Anacostia Community Museum Archives
GUID:
https://n2t.net/ark:/65665/qa7c29572e9-2bd6-4b2a-8982-b527693b7885
EDAN-URL:
ead_collection:sova-acma-06-074
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Online Media:

The Campbell Soup Advertising Collection

Interviewee:
Murphy, W.B.  Search this
Norris, Alice  Search this
Norris, E. E.  Search this
Prior, Joseph  Search this
Meehan, Vincenta  Search this
Mercer, Richard  Search this
Meyers, Peter H.  Search this
Mulcahy, Paul  Search this
Welsh, Dick  Search this
White, Richard  Search this
Rindlaub, Jean  Search this
Rombach, Scott  Search this
Shaub, Harold  Search this
Weir, Chris  Search this
Coulson, Zoe  Search this
Gearon, Dan  Search this
Cronin, Betty  Search this
Conill, Alicia  Search this
Conlon, Robert  Search this
Conill, Rafael  Search this
Jordan, James  Search this
McNutt, James  Search this
McGovern, R. Gordon  Search this
Goerke, Donald E.  Search this
Holmes, Martha  Search this
Haber, Bernie  Search this
Jones, Caroline Robinson, 1942-2001 (advertising executive)  Search this
Adams, Anthony  Search this
Baum, Herbert M.  Search this
Bergin, John F.  Search this
Bair, Dean  Search this
Interviewer:
Griffith, Barbara S., Dr.  Search this
Creator:
Archives Center, National Museum of American History  Search this
Campbell Soup Company  Search this
Names:
Batten, Barton, Durstine & Osborn, Inc  Search this
Connill Advertising  Search this
Extent:
12 Cubic feet (25 boxes)
Type:
Collection descriptions
Archival materials
Clippings
Audiotapes
Interviews
Commercials
Ephemera
Videotapes
Oral history
Tear sheets
Date:
1904-2015
bulk 1904-1989
Summary:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing, supported in part by a grant from the Campbell Soup Company. Thirty-one oral history interviews were conducted by Dr. Barbara Griffith for the project, and a variety of related materials were gathered by the Center for Advertising History staff. The objective of the project was to create a collection that provides documentation, in print and media, of the history and development of advertising for Campbell's Red and White Soups in the decades following World War II.
Scope and Contents:
This collection is the result of a year-long study of Campbell's "Red and White" Soups advertising and marketing campaigns. Oral histories conducted by Smithsonian Institution staff with individuals involved with the Campbell's Soup Corporation and its advertising campaigns form the core of the collection. Also included are clippings and background research files, abstracts of the oral history interviews, television and radio commercials, company publications, and promotional items and packaging.

A 2015 addition to the collection was born digital and consists of materials from the groundbreaking "Real Life Campaign" which featured inter-racial couples as well as a gay couple. These materials include storyboards, scripts, consumer feedback both postive and negative, focus group material, labels, commercials, supporting documentation on the development and implementation of the campaign. These materials are available in the Smithsonian Institution DIgital Asset Management System (DAMS).
Arrangement:
Collection is organized into nine series.

Series 1, Research Files, 1939-1989

Series 2, Interviewee Files, 1989-1990

Series 3, Oral Histories, 1989-1990

Series 4, Television Commercials, 1957-1990

Series 5, Radio Commercials, 1966-1975

Series 6, Print Advertisements, 1905-1989

Series 7, Promotional Items and Packaging, 1968-1991

Series 8, Company Publications, 1983-1988

Series 9, Real Life Campaign, 2015
Biographical / Historical:
The Campbell Soup Company's "Red and White" advertising campaigns are remarkable not only for their longevity, but for the consistency of the advertising message. Since 1898, when the red and white label was incorporated, the packaging and the message have changed only marginally. When Andy Warhol painted his pop art Campbell Soup cans in the early 1960s, he presented an immediately recognizable image with which all of America could identify.

Campbell's condensed soups, first marketed in 1897, have become a staple of the 20th century American household. The Joseph Campbell Preserve Company, a canning concern which grew out of an 1869 business partnership between a fruit merchant and an ice box manufacturer, was well established by the time Arthur Dorrance succeeded Joseph Campbell as president. When Dorrance's nephew, John T. Dorrance, a chemical engineer and organic chemist trained at MIT, developed a process for making condensed soup, the company was faced with the task of successfully marketing the revolutionary new convenience food. The soup won a gold medallion for excellence at the 1900 Paris Exposition, and the company incorporated the image on its labels and in its advertising.

In the developing consumer culture which began to grow during and after the industrial revolution, women were identified as the primary consumers of household goods and services. Homemakers have been the target of Campbell' s Red & White advertising since its inception, and this focus is reflected both in the content and the placement of the advertising. The identification of a predominately female consumer market was also influential in the creation of a widely recognized and long-lived symbol, the Campbell Kids, created in 1904 by Grace Gebbie Drayton. The Kids were meant to convey a sense of wholesomeness and physical well-being associated with eating Campbell Soups.

The advertising of the early teens and twenties most often consisted of black and white or two-color depictions of the can and the product, often accompanied by images of the rosy-cheeked Kids. A large portion of the ad was devoted to narrative description of the soups' healthful properties, suggesting that"Campbell Soups Give Vigor and Strength", "I Couldn't Keep House Without Campbell's Tomato Soup", and "If Every Woman Realized How Much Her Husband Likes Soup - She Would Serve It Everyday".

The advertising of the 1930s tended towards idealized illustrations of women and children; the Kids were less visible during the 1930s and 1940s, deemed too "chucklesome" for the Depression years, and too old-fashioned during World War II. Ad copy continued its appeal to women's sense of responsibility for the well-being of husbands and children, with slogans suggesting "It Takes a Bright and Sparkling Flavor to Attract Children", "When a Man Says It's Good, It's Good", and "Wouldn 't I Be Silly to make It Myself?"

Campbell broadened the scope of its advertising by sponsoring radio programming, beginning in 1931 with the "Hollywood Hotel" program on CBS. Later radio sponsorships included the George Burns and Gracie Allen show, "Campbell Playhouse", "Amos and Andy", the "Jack Carson Show", "Hildegarde", and "Edward R. Murrow with the News", among others . The jingle "M'm M'm Good" was first aired during the radio broadcasts of this period, and was reinforced in the print advertising. Beginning in 1950, Campbell began to sponsor television shows, continuing its focus on women and children as primary purchasers and consumers of suop. Most notable among these sponsorships were "The Donna Reed Show" and "Lassie" . Print ads of the 1950s featuring Johnny Carson, Donna Reed, and the cast of the Lassie Show helped to reinforce the Company's sponsorship of these popular shows.

In 1954, Campbell moved its $10 million dollar condensed soup account from Ward Wheelock Company, the Philadelphia firm which had handled the account since 1910, to Batten, Barton, Durstine & Osborn (BBDO) of New York. By 1966, BBDO account executives urged "selective but not major" use of the Kids and the slogan "M'm M'm Good", choosing instead to employ advertising that stressed health claims and fitness issues rather than the wholesome, comforting associations of hot soup. The Kids became more athletic and less rotund.

Reflecting changes in American social and family structures Campbell' s advertising, began to depict the working wife and the busy schedules of a family "on the go". A 1960 ad declares "Good Things Begin to Happen When Working Girls Have Soup and Crackers" or "Somethings Happened to Supper". In light of the women 's movement, which was gaining momentum during this period, Campbell advertising remained decidedly traditional. In the 1970s, "Give Me the Campbell Life" recognized women 's expanded roles as working mothers, but "They Always Eat Better When You Remember the Soup" and "Get Your Campbells Worth" reveal a more conservative pitch to homemakers responsibilities. Other societal changes are suggested in the advertising, for instance, the "Soup is Good Food" and "Health Insurance" campaigns of the 1980s reflected a new emphasis on health and fitness.

In 1981 the company transferred the soup account to another New York firm, Backer Spielvogel and Bates . The 1980s saw a renewed emphasis on network primetime, strategic radio advertising (where ads for hot soup are tagged to reports of rain or snow, or are aired just before the noon lunch hour), and regional marketing of specialized products or packaging designed to appeal to local tastes and changing nutritional standards. These new products have engendered some changes in Campbell' s time-honored red and white label to emphasize the "new and improved" characteristics of the products

In 2015, Campbells developed the "Real Life" campaign. This campaign was groundbreaking in many ways. The commercials portrayed not only inter-racial couples but also a gay couple, two fathers and their son. This campaign had a product tie in with the 2015 release of the new installment in the motion picture franchise, Star Wars. The campaign received commentary from the public both pro and con. Campbells continued the campaign without revising or pulling any of its commercials. While running in selected markets, the campaign made nationwide headlines and pointed up the continuing change in the make-up of the American family.
Provenance:
Paul N. Mulcahy, V.P. Marketing Services, Campbell Soup Company,1990. Made for the National Museum of American History, Smithsonian Institution by the Center for Advertising History, 1989-1990.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Broadcast advertising  Search this
advertising -- Food  Search this
Soups -- advertising  Search this
Advertising agencies  Search this
Advertising departments  Search this
Advertising campaigns  Search this
Sex role in advertising  Search this
Radio advertising  Search this
Women in advertising  Search this
Television advertising  Search this
Art directors  Search this
Advertising executives  Search this
Genre/Form:
Clippings
Audiotapes -- 1980-1990
Interviews -- 1980-1990
Commercials
Ephemera -- 20th century
Videotapes
Oral history
Tear sheets
Citation:
Campbell Soup Advertising Oral History and Documentation Project, Archives Center, National Museum of American History, Smithsonian Institution.
Identifier:
NMAH.AC.0367
See more items in:
The Campbell Soup Advertising Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8b769193b-0861-4b41-89d1-8b6c8328534b
EDAN-URL:
ead_collection:sova-nmah-ac-0367
Online Media:

The Most Famous Female Athlete You've Never Heard Of

Creator:
Smithsonian Channel  Search this
Type:
YouTube Videos
Uploaded:
2018-12-07T16:30:00.000Z
YouTube Category:
Entertainment  Search this
See more by:
smithsonianchannel
Data Source:
Smithsonian Channel
YouTube Channel:
smithsonianchannel
EDAN-URL:
edanmdm:yt_IgG1FVZLgng

Leo Baker | We Belong Here

Creator:
National Museum of American History  Search this
Type:
Conversations and talks
YouTube Videos
Uploaded:
2022-06-23T13:36:12.000Z
YouTube Category:
Sports  Search this
Topic:
American History  Search this
See more by:
SmithsonianAmHistory
Data Source:
National Museum of American History
YouTube Channel:
SmithsonianAmHistory
EDAN-URL:
edanmdm:yt_m8seh67Mc-E

Adorable Cheetah Cubs Make Their Debut at the National Zoo

Creator:
Smithsonian Magazine  Search this
Type:
YouTube Videos
Uploaded:
2012-07-24T23:36:20.000Z
YouTube Category:
Pets & Animals  Search this
See more by:
SmithsonianMagazine
Data Source:
Smithsonian Magazine
YouTube Channel:
SmithsonianMagazine
EDAN-URL:
edanmdm:yt_2jCewd_akyE

Inventive Minds: Marilyn Hamilton

Creator:
Lemelson Center, National Museum of American History  Search this
Type:
YouTube Videos
Uploaded:
2021-08-23T19:24:46.000Z
YouTube Category:
Science & Technology  Search this
Topic:
American History  Search this
See more by:
LemelsonCenter
Data Source:
Lemelson Center, National Museum of American History
YouTube Channel:
LemelsonCenter
EDAN-URL:
edanmdm:yt_CjXGnN6ESMQ

Inventive Minds: Mike Augspurger

Creator:
Lemelson Center, National Museum of American History  Search this
Type:
YouTube Videos
Uploaded:
2017-10-19T13:53:16.000Z
YouTube Category:
Science & Technology  Search this
Topic:
American History  Search this
See more by:
LemelsonCenter
Data Source:
Lemelson Center, National Museum of American History
YouTube Channel:
LemelsonCenter
EDAN-URL:
edanmdm:yt_jb6RsjOduuE

Innovative Lives: Quickie Wheelchair Inventor Marilyn Hamilton

Creator:
Lemelson Center, National Museum of American History  Search this
Type:
YouTube Videos
Uploaded:
2021-04-29T16:40:52.000Z
YouTube Category:
Science & Technology  Search this
Topic:
American History  Search this
See more by:
LemelsonCenter
Data Source:
Lemelson Center, National Museum of American History
YouTube Channel:
LemelsonCenter
EDAN-URL:
edanmdm:yt_zeElXpQ9KS8

Astrolympics: Distance

Creator:
Smithsonian Astrophysical Observatory  Search this
Type:
Conversations and talks
YouTube Videos
Uploaded:
2016-08-16T23:40:54.000Z
YouTube Category:
Science & Technology  Search this
Topic:
Astronomy  Search this
See more by:
cxcpub
Data Source:
Smithsonian Astrophysical Observatory
YouTube Channel:
cxcpub
EDAN-URL:
edanmdm:yt_2zvgd88rc_Q

Astrolympics: Introduction

Creator:
Smithsonian Astrophysical Observatory  Search this
Type:
YouTube Videos
Uploaded:
2016-06-08T15:23:07.000Z
YouTube Category:
Science & Technology  Search this
Topic:
Astronomy  Search this
See more by:
cxcpub
Data Source:
Smithsonian Astrophysical Observatory
YouTube Channel:
cxcpub
EDAN-URL:
edanmdm:yt_OZqPEuN7hjY

Jumping at the National Zoo Games

Creator:
National Zoo  Search this
Type:
YouTube Videos
Uploaded:
2012-08-10T16:32:50.000Z
YouTube Category:
Pets & Animals  Search this
Topic:
Zoology;Animals;Veterinary medicine;Animal health  Search this
See more by:
SmithsonianNZP
Data Source:
National Zoo
YouTube Channel:
SmithsonianNZP
EDAN-URL:
edanmdm:yt_QHkRQnlYqqY

Athletes and Communication

Creator:
National Air and Space Museum  Search this
Type:
YouTube Videos
Uploaded:
2021-01-16T15:00:31.000Z
YouTube Category:
Science & Technology  Search this
Topic:
Aeronautics;Flight;Space Sciences  Search this
See more by:
airandspace
Data Source:
National Air and Space Museum
YouTube Channel:
airandspace
EDAN-URL:
edanmdm:yt_y9LiTE4X30g

Jim Thorpe: World's Greatest Athlete

Creator:
National Museum of the American Indian  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2012-08-17T20:47:18.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_74Mv1iZtBug

Living Earth Virtual Festival: Message from Notah Begay III

Creator:
National Museum of the American Indian  Search this
Type:
YouTube Videos
Uploaded:
2021-08-31T20:26:56.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_K4a_xnpwD48

Jim Thorpe: World's Greatest Athlete

Creator:
National Museum of the American Indian  Search this
Type:
Interviews
YouTube Videos
Uploaded:
2012-08-24T19:15:54.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_MHu_UdqCZDs

Racist Stereotypes and Cultural Appropriation in American Sports 2

Creator:
National Museum of the American Indian  Search this
Type:
Symposia
YouTube Videos
Uploaded:
2013-02-13T20:27:34.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_SelJGI9na7Y

Racist Stereotypes and Cultural Appropriation in American Sports 1

Creator:
National Museum of the American Indian  Search this
Type:
Symposia
Lectures
YouTube Videos
Uploaded:
2013-02-13T18:57:39.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt__gd0QmJDhcQ

Native Sports with Olympic Gold Medalist Billy Mills

Creator:
National Museum of the American Indian  Search this
Type:
YouTube Videos
Uploaded:
2012-07-14T19:06:15.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt__raFtm11ZDE

Pedro Martinez Portrait Presentation Ceremony

Creator:
National Portrait Gallery  Search this
Type:
YouTube Videos
Uploaded:
2011-04-23T01:17:43.000Z
YouTube Category:
Sports  Search this
Topic:
Portraits  Search this
See more by:
NatlPortraitGallery
Data Source:
National Portrait Gallery
YouTube Channel:
NatlPortraitGallery
EDAN-URL:
edanmdm:yt_eUiQbRBSkjc

Session 5—Kinship and Genocide in California

Creator:
National Museum of the American Indian  Search this
Type:
YouTube Videos
Uploaded:
2021-10-25T16:17:34.000Z
YouTube Category:
Education  Search this
Topic:
Native Americans;American Indians  Search this
See more by:
SmithsonianNMAI
Data Source:
National Museum of the American Indian
YouTube Channel:
SmithsonianNMAI
EDAN-URL:
edanmdm:yt_lHawUkRcr-Q

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