A New York bookseller, Warshaw assembled this collection over nearly fifty years. The Warshaw Collection of Business Americana: Advertising Industry forms part of the Warshaw Collection of Business Americana, Subseries 1.1: Subject Categories. The Subject Categories subseries is divided into 470 subject categories based on those created by Mr. Warshaw. These subject categories include topical subjects, types or forms of material, people, organizations, historical events, and other categories. An overview to the entire Warshaw collection is available here: Warshaw Collection of Business Americana
Scope and Contents note:
This subject category- Advertising Industry consists primarily of printed advertisements, cut books, correspondence on letterhead, bills and receipts, pamphlets, booklets, notices, articles, stock cuts, illustrations for advertisers, periodicals, registers, directories, streetcar advertisements, price lists for advertising space in newspapers, and books. Most of the material is from advertisers and advertising agencies. The bulk of the material dates from the latter part of the nineteenth century and early part of the twentieth century with materials created both in the United States and in foreign countries.
There is a significant amount of material from companies that manufactured and sold supplies for advertising agencies. Such supplies include signs, bill posters, printing plates, and advertising cards. A large majority of these companies supplied businesses with advertising cuts used for folders, inserts, blotters, envelopes, booklets, programs, labels, bags, calendars, letterhead, and newspaper and magazine advertisements. Such cuts could be ordered by selecting the number and requesting one or two colors.
Other businesses offered services for companies wishing to advertise. These services include instructions for writing advertisements, facilities for producing copies, designs, engraving, and printing, along with the production and maintenance of the work supplied.
There are a number of items, primarily receipts and correspondence on letterhead, from organizations for the advertising industry. Such organizations include the Advertising Federation of America, American Press Association, Associated Advertising Clubs of America, Outdoor Advertising Association, Old National Distributing Association, Association of National Advertisers, and the American Association of Advertising Agencies.
Among the publications in the materials are directories, registers, and supplements for advertisers. These materials date from 1913-1948 and include information such as listings of national and local advertising agencies, with their branches, personnel, recognition and memberships in organizations, and a listing of their accounts. There are also a number of publications which discus the general history of advertising. The bulk of the publications, however, are periodicals that relate to the advertising industry and date from 1866-1940.
Arrangement note:
This subject is arranged into four series.
Advertisers and Advertising Agencies
Manufacturers and Distributors of Supplies for Advertisers
Periodicals and Publications
General Advertisements and Proofs
Materials in the Archives Center:
Archives Center Collection of Business Americana (AC0404)
Forms Part Of:
Forms part of the Warshaw Collection of Business Americana.
Series 1: Business Ephemera
Series 2: Other Collection Divisions
Series 3: Isadore Warshaw Personal Papers
Series 4: Photographic Reference Material
Provenance:
Advertising Industry is a portion of the Business Ephemera Series of the Warshaw Collection of Business Americana, Accession AC0060 purchased from Isadore Warshaw in 1967. Warshaw continued to accumulate similar material until his death, which was donated in 1971 by his widow, Augusta. For a period after acquisition, related materials from other sources (of mixed provenance) were added to the collection so there may be content produced or published after Warshaw's death in 1969. This practice has since ceased.
Restrictions:
Collection is open for research. Some items may be restricted due to fragile condition.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Genre/Form:
Ephemera
Business ephemera
Citation:
Warshaw Collection of Business Americana Subject Categories: Advertising Industry, Archives Center, National Museum of American History, Smithsonian Institution
Sponsor:
Funding for partial processing of the collection was supported by a grant from the Smithsonian Institution's Collections Care and Preservation Fund (CCPF).
Consist of materials presented by Cummings at conferences, meetings, and seminars to organizations including the American Dairy Association, Newsweek Sales Managers, Philadelphia Chamber of Commerce, Magazine Promotion Group, Association of National Advertisers, Kappa Tau Alpha Society, Central American Tourism Council, American Advertising Federation, Advertising Education Foundation, American Academy of Advertising, and Better Business Bureau. Materials document Cummings travels to major cities including Paris, France, San Jose, Costa Rico, and San Juan, Puerto Rico.
In his speeches Cummings addresses topics relating to color newspaper advertising, advertising careers, international markets, social injustice, crime, drugs, pornography, disregard for natural resources, rock music, women in the work force, growth of cable television, and teen age drinking and driving. In addition, publicity materials, awards, and photographs can be found among these materials. Materials are arranged first by speeches in chronological order followed by photographs, awards, and newspaper clippings.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
Offers three basic principles which can enable national brands to compete successfully against discount-priced private brands. Sound pricing is essential to success, and the lowest price is not the determining factor.
Collection Restrictions:
Collection is open for research.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection Citation:
Barton Cummings Collection, 1938-1990, Archives Center, National Museum of American History.
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Series 1: Personal Papers, boxes 1-11, box 13, box 15 and box 17 are restricted. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Collection Citation:
John Caples Papers, 1900-1987, Archives Center, National Museum of American History.
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Citation:
Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records
Access to original archival materials by appointment only. Researcher must submit request for appointment in writing. Certain items may be restricted and not available to researchers. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Rights:
Archives of American Gardens encourages the use of its archival materials for non-commercial, educational and personal use under the fair use provision of U.S. copyright law. Use or copyright restrictions may exist. It is incumbent upon the researcher to ascertain copyright status and assume responsibility for usage. All requests for duplication and use must be submitted in writing and approved by Archives of American Gardens. Please direct reference inquiries to the Archives of American Gardens: aag@si.edu.
Collection Citation:
Smithsonian Institution, Archives of American Gardens, W. Atlee Burpee & Company Records.
Correspondence, speeches, clippings, unpublished manuscripts, scrapbooks related to advertising.
In addition to Cole's professional work, the collection documents his involvement in professional associations, including the Association of National Advertisers, the Advertising Research Foundation, and the Advertising Council. Also includes the published findings of three ANA-commissioned surveys of wartime advertising and the proceedings of wartime ANA conferences; and a scrapbook of advertising ephemera, including late nineteenth-century trade cards and pamphlets. There is a letter in Box 1, folder 1, correspondence from Cole to Barry Goldwater noting he would not be voting for Goldwater in the 1964 Presidential Election due to Goldwater's stand on Civil Rights.
Arrangement:
The collection is divided into four series.
Series 1: Correspondence, 1926-1964
Series 2: Unpublished Papers, 1942-1957
Series 3: Wartime Proceedings of the Association of National Advertisers, 1941-1944
Series 4: Advertising Ephemera, 1879-1964
Biographical/Historical note:
Gordon E. Cole's advertising career spanned thirty years, and this collection documents his work and interests.
Provenance:
Collection donated by Madelene Cole, 1990.
Restrictions:
Collection is open for research.
Rights:
Copyright or trademark restrictions may be in effect for some material.
"Public Sentiment Toward War Time Advertising: the results of two surveys made for the A.N.A. by Psychological Corporation as presented at a meeting of the Association, November 12, 1942"
Collection Creator:
Cole, Gordon E. (advertising executive) Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Date:
1942-11-12
Collection Restrictions:
Collection is open for research.
Collection Rights:
Copyright or trademark restrictions may be in effect for some material.
Collection Citation:
Gordon E. Cole Advertising History Papers, 1879-1964, Archives Center, National Museum of American History.
"Public Sentiment Toward Wartime Advertising, Study No. 3: the result of three separate surveys made in May 1943 for the A.N.A. by the Psychological Corporation,"
Collection Creator:
Cole, Gordon E. (advertising executive) Search this
Container:
Box 1, Folder 3
Type:
Archival materials
Date:
1943
Collection Restrictions:
Collection is open for research.
Collection Rights:
Copyright or trademark restrictions may be in effect for some material.
Collection Citation:
Gordon E. Cole Advertising History Papers, 1879-1964, Archives Center, National Museum of American History.
Public Sentiment Toward Wartime Advertising, Study No. 4: the results of two separate surveys made in November 1943 for the A.N.A. by the Psychological Corporation"
Collection Creator:
Cole, Gordon E. (advertising executive) Search this
Type:
Archival materials
Date:
1943
Collection Restrictions:
Collection is open for research.
Collection Rights:
Copyright or trademark restrictions may be in effect for some material.
Collection Citation:
Gordon E. Cole Advertising History Papers, 1879-1964, Archives Center, National Museum of American History.
