Collection is open for research but is stored off-site. Researchers must handle unprotected photographs with cotton gloves. Researchers may use reference copies of audio-visual materials. When no reference copy exists, the Archives Center staff will produce reference copies on an "as needed" basis and as resources allow.
Viewing film portions of the collection requires special appointment, please inquire; listening to LP recordings is only possible by special arrangement.
Special arrangements required to view materials in cold storage. Using cold room materials requires a three hour waiting period.
Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
The Archives Center does not own exclusive rights to these materials. All requests for permission to use these materials for non-museum purposes must be addressed directly to the Archives Center, and the Archives Center will forward the request to the copyright holder. Collection items are available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Reproduction permission from Archives Center: fees for commercial use.
Collection Citation:
George Sidney Collection, Archives Center, National Museum of American History, gift of Corinne Entratter Sidney
Collection of the Smithsonian National Museum of African American History and Culture, Gift of the Families of Anita Williams Christopher and David Owen Williams
Stevenson, Adlai E. (Adlai Ewing), 1900-1965 Search this
Extent:
3.5 Cubic feet (7 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Advertisements
Photograph albums
Catalogs
Clippings
Magazines (periodicals)
Playbills
Sheet music
Photographs
Posters
Videocassettes
Reports
Packaging
Cartoons (humorous images)
Books
Drawings
Place:
New York (N.Y.) -- Food industry
Date:
1920s-1987
Summary:
This collection consists of ephemeral materials gathered by Sally L. Steinberg while she was researching her 1987 publication, The Donut Book: The origins, history, literature, lore, taste, etiquette, traditions, techniques, varieties, mathematics, mythology, commerce, philosophy, cuisine, and glory of the donut.
Scope and Contents:
This collection consists of ephemeral materials gathered by Sally L. Steinberg while she was researching her 1987 publication, The Donut Book: The origins, history, literature, lore, taste, etiquette, traditions, techniques, varieties, mathematics, mythology, commerce, philosophy, cuisine, and glory of the donut. Photographs comprise the bulk of the collection. These depict doughnut making machines, early doughnut packaging, doughnut shops and doughnut production, doughnut promotional activities (many of them sponsored by DCA), celebrities and entertainment figures with doughnuts, and the role of doughnuts in the military. Other ephemeral materials featuring doughnuts include advertisements, posters, newsclippings, music, examples of doughnut packaging, toys, and artwork. Also included are several publications that feature doughnuts, notably such children's classics as Curious George Learns the Alphabet, Who Needs Donuts?, and Homer Price, as well as a copy of Ms. Levitt's book.
Materials relating to the history of the Doughnut Corporation of America include a 1947 memo entitled "History of Mayflower Operations, 1933 1944"; pages and clippings from the company's in house magazines, The Doughnut Magazine, 1931 1936, and DCA News, 1945 1947 (most of which are not in their entirety, since Ms. Steinberg seperated them for the production of her book); a script of the "DCA Merchandising Story"; inter office correspondence from 1947; a 1961 DCA Study of the Donut Market; and a 1973 prospectus for DCA Food Industries, Inc. Also included is a store display figure of "Danny Donut," the symbol of Mayflower Doughnuts. In addition, the collection contains 1980 and 1981 Annual Reports from Dunkin' Donuts, Inc., a sample degree from their "Dunkin' Donuts University," and a large training poster for employees. Also included are in house publications relating to other donut companies, including Krispy Kreme and Winchell, the predecessor of Denny's.
Biographical / Historical:
Sally Levitt Steinberg describes herself as a "doughnut princess," since her grandfather, Adolph Levitt, was America's original "doughnut king." Levitt's family had emigrated to the United States from Russia when he was eight and settled in Milwaukee. In 1920, he moved to New York City, where he invested in a bakery in Harlem. He soon realized that there was a strong consumer demand for doughnuts, sparked by veterans of World War One who fondly remembered those cooked by Salvation Army girls in the trenches in France. Levitt, with a flair for showmanship, placed a kettle in the bakery's window and began to fry doughnuts in it. This attracted crowds of customers, who enjoyed watching the process, smelling the aroma, and eating the doughnuts. Soon, doughnut production could not keep up with the customers' demands.
In consultation with an engineer, Levitt soon developed and patented an automatic doughnut making machine, which he then placed in the bakery's window. The result was the creation of the modern doughnut industry in America. In 1920, Levitt founded the Doughnut Machine Company to make and sell the machine across the country and to sell doughnuts under the tradename of "Mayflower." Soon after, the company began preparing and selling standardized mixes for use in the machine, and began to acquire bakeries in which its products could be made. In 1931, the company opened the first Mayflower doughnut shop at 45th and Broadway in New York City; ultimately, 18 shops were opened across the country the first retail doughnut chain.
The company, which changed its name to the Doughnut Corporation of America, dominated the doughnut industry. Its operations were characterized by a large scale approach, incorporating a full range of product and equipment systems unique in the food industry. As consumers demanded a wider variety of doughnuts from glazed to jelly filled the company developed and manufactured the necessary machinery, prepared the ingredients, and marketed the products. The company diversified its product line in the 1940s to produce pancake mixes and waffle mixes and machinery, including Downyflake Food products. The company is still in operation as DCA Food Industries, Inc.
Materials in the Archives Center:
Materials at the Archives Center, National Museum of American History
The Doughnut Machine Company Scrapbooks (AC #662) contains two scrapbooks documenting the company=s advertising and marketing campaigns, ca. 1928.
The Industry on Parade Film Collection (AC #507) contains a 1956 film (reel #273) about the Doughnut Corporation of America.
The Earl S. Tupper Papers (AC #470) contain a number of World War One photographic postcards that show Salvation Army doughnut girls.
The Warshaw Collection of Business Americana (AC #60) contains four boxes of material on "bakers and baking."
The N W Ayer Collection (AC #59) contains advertising proofsheets for several bakeries.
Provenance:
Collection donated by Sally L. Steinberg, December 12, 1991, 1993, and 2009.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection includes over 200 replies (160 of which comprise the book) to Mrs. Moore's letter requesting a quotation or a bit of poetry important to the recipient; a copy of her book, "Famous Personalities and Their Philosophies," and materials relating to the speeches both Mrs. Moore and her daughter gave about this collection of letters, such as notes, clippings, etc.
Scope and Contents:
The collection documents a book written by Mildred Moore entitled Famous Personalities and Their Philosophies, published in 1940 by the Bookwalter Ball Greathouse Printing Co., Indianapolis. The collection encompasses over 200 replies (160 of which are included in the book) to Mrs. Moore's letter requesting a quotation or a bit of poetry important to them. Also included are a copy of her book, Famous personalities and Their Philosophies, and materials relating to the speeches both Mrs. Moore and her daughter gave about this collection of letters.
2
Series 1 of the collection, the letters received in response to Mrs. Moore's inquiry, has been classified by occupation of the respondent and then arranged alphabetically by name within that classification. Apparently selected at random, the people she contacted were drawn from a wide variety of occupations and interests and include actors, athletes, community leaders, physicians, politicians, royalty, and many others. They are as diverse in background as Babe Ruth and the Prince of Wales, Huey Long and Winston Churchill. Most of the responses are signed by the individuals to whom Mrs. Moore's letter was addressed. Some of these have value as autographs, for example, Helen Keller, Marie of Roumania, and Adolph Hitler.
Series 2 is the book itself, arranged alphabetically with a page devoted to each personality. On each page are brief comments by Mrs. Moore about the person, and his or her favorite quotation and its source. When a second page has been devoted to an individual it is a reproduction of the handwritten response to Mrs. Moore's request (16 out of 160 entries). Sources of the quotations range through the centuries from Confucius to several people alive at the time of the book's publication (1940), but most frequently quoted are the Bible and the works of Shakespeare.
The material in series 3 is devoted largely to notes of Mary Lou White (Mrs. Moore's daughter) relating to the many speeches she made to women's clubs, fraternal organizations, and similar groups concerning her mother's collection, her publicity and that of her mother. There are also a few references to Elizabeth Wenger, who, according to Mary Lou White's notes, was repeating Mildred Moore's endeavor with respect to a later generation.
Series 4 contains replies to a letter requesting a favorite quotation sent to residents of Fort Wayne by Mrs. Moore. Most of these are dated 1932 1933. They have been arranged alphabetically by respondent.
The correspondents include Babe Ruth, the Prince of Wales, Winston Churchill, Huey Long, Helen Keller, Marie of Romania, and Adolf Hitler, and others, such as those listed below.
Arrangement:
The collection is divided into four series.
Series 1: Responses to Mildred Moore's letter to famous personalities
Series 2: Publication developed from responses to letter to famous people (book)
Series 3: Development of speeches by Mary Lou White (notes)
Series 4: Responses to letters to prominent Fort Wayne area residents
Biographical / Historical:
Mildred Moore, the pen name for Mildred Galloway, later Mrs. Forest L. Moore, was born on a farm outside Cromwell, Indiana. She read constantly as a child and often wrote verse to express her feelings. Prior to November 13, 1930, when she began writing a column called "This, That And The Other" for the Cromwell Advance, a Fort Wayne newspaper, and one in Waterloo, Indiana, she had worked for several years as a secretary and bookkeeper for the Fort Wayne YMCA.
In 1931, having become interested in what motivated people and in their philosophies, Mildred Moore began to write to famous people seemingly selected at random requesting a quotation or a bit of verse that had been important to them and the development of their philosophy. The resultant book, Famous Personalities and Their Philosophies, includes 160 responses to over 200 letters to people with some claim to fame during the 1930s. Interestingly, the rate of response and acquiescence was very high with few refusals. A few indicated no favorite verse or quotation.
Mildred Moore made speeches about her collection of letters to several hundred groups in Ohio, Indiana, Michigan, and Illinois. Her daughter, Mary Lou White (Mrs. Charles F. White), also spoke to numerous groups about the letters after her mother's death.
Provenance:
Collection donated by Charles F. White, 1991, April 26.
Restrictions:
Collection is open for research.
Rights:
Probable copyright restrictions on some material in this collection.
