Collection is open for research. Access to collection materials requires an appointment.
Collection Rights:
The NMAAHC Archives can provide reproductions of some materials for research and educational use. Copyright and right to publicity restrictions apply and limit reproduction for other purposes.
Collection Citation:
Norma Merrick Sklarek Archival Collection, 1944-2008. National Museum of African American History and Culture, Smithsonian Institution.
The Falcon Trio Vaudeville Collection consists mostly of scrapbook pages that cover the career of the Falcon Trio. Included are photographs of the Trio while performing, those probably used for publicity purposes, some personal photographs, and photographs of fellow vaudevillians. Most of the images are unidentified, but beside the Trio, there are images of other acts that were on the same circuit. The collection also includes newspaper clippings of advertisements, write-ups featuring the Trio, and of the numerous theaters where they played for up to a week's engagement. There is also correspondence between Falcon and the many booking agents who handled the act. In addition, there are railroad stubs and ephemera belonging to Ed Maziarz, mementos of the Falcon's travels.
The material is not in chronological order making it difficult to compare the gains in salaries through the years, particularly from 1918 through the 1920s, and also to compare the cost of railroad travel.
Most of the contracts were between Ed Falcon, signing for the Trio, and the managers of the theaters where they performed. The terms of the contracts covered rehearsal time, publicity material the act was to provide, personal behavior, the commission percentage, billings, and
length of time of performance. Some letters from the Falcon's agents suggested ideas for publicity that might be utilized by the performers. One mimeographed letter from E. F. Albee (B. F. Keith circuit) to the vaudeville artists reminded them to provide good photographs, have good costumes, to keep up standards, to keep the act interesting, not to use old material, and to keep the act fresh and clean.
Many of the contracts, in the early years especially, provided that no act could play in the same city within a year or two years. The act's name may have been changed to get around these provisos.
Several letters are of special interest because they give an idea of the relationship with the booking agents and their efforts on behalf of their clients. Bookings were obtained keeping in mind that travel should be cheap and easy. Occasionally there was trouble with lost baggage. From the letterheads and from the contents of the letters, one can see the variety of specialties of the booking agents such as those only working with circuits, with fairs, or in certain geographic areas.
The collection should be of particular use to those interested in the vaudeville days and booking of acts.
Biographical / Historical:
Edward F. Maziarz (Eddie Falcon) was born on September 12, 1891 in Milwaukee, Wisconsin. By the fall of 1911, he, Edward Bykowski, and Anton (Tony) Walker had begun their aerial act. From photographs, it seems they did their stunts from airplanes. Once on the vaudeville circuit, their act was done on aerial rings on stage. In their publicity, they stressed the difference between rings and the use of bars and the trapeze. The latter provided a foundation on which to sit or stand or rest, aerial rings required the performers to continue the routine until it was accomplished without any stalling. There was comedy throughout the six to eight minutes of the trio's performance. It is assumed that Eddie Falcon was the comic because of several of the images in which he appears.
Except for an interruption while Eddie Falcon served in the Navy (1918-1919), the group performed quite steadily from 1912 to 1931. The Trio played tour circuits, such as Pantages, Keith, Lowes, Hippodrome, and state and county fairs. They had contracts with a number of booking agents to whom they paid a commission of 5%, and were solicited by other booking agents who wanted to represent them. From press write-ups and letters from their own agents and those soliciting them, it appears that the Falcon Trio had a good reputation and did not often have open dates.
Provenance:
Transferred from the Division of Home and Community Life, April 1985.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Archives Center, National Museum of American History Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series
Series 1: Research Files, 1943-1985
Series 2: Interviewee Files, 1984-1985
Series 3: Oral History Interviews, 1984-1985
Subseries 3.1: Reference Copies, 1984-1985
Subseries 3.2: Master Tapes,1984-1985
Subseries 3.3: Original Tapes, 1984-1985
Series 4: Pepsi-Cola Video, 1946-1988
Subseries 4.1: Reference videos
Subseries 4.2: Master Copies
Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.
The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.
The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.
The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center
Warshaw Collection of Business Americana, Beverages
N.W. Ayer Advertising Agency Records
Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Series 1: Personal Papers, boxes 1-11, box 13, box 15 and box 17 are restricted. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Collection Citation:
John Caples Papers, 1900-1987, Archives Center, National Museum of American History.
How to make advertisements appealing / prepared under the supervision of Charles E. Ellison by S. Roland Hall and editorial staff, International Correspondence Schools
