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The "Pepsi Generation" Oral History and Documentation Collection

Topic:
Pepsi-Cola World
Pepsi-Cola (soft drink)
Creator:
Ellsworth, Scott, Dr.  Search this
Extent:
7.7 Cubic feet (32 boxes)
Type:
Collection descriptions
Archival materials
Audiocassettes
Commercials
Interviews
Oral history
Videotapes
Date:
1938-1986
Summary:
The Pepsi Generation Collection is the result of an oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Scope and Contents:
At the core of the "Pepsi Generation" Oral History and Documention Collection are oral history interviews with individuals involved with Pepsi-Cola and its advertising campaigns. In addition to the oral histories there are research files which include an almost complete run of Pepsi-Cola World, interview abstracts, print advertising, and television commercials from Pepsi's best-known advertising campaigns.
Arrangement:
The collection is arranged into five series

Series 1: Research Files, 1943-1985

Series 2: Interviewee Files, 1984-1985

Series 3: Oral History Interviews, 1984-1985

Subseries 3.1: Reference Copies, 1984-1985

Subseries 3.2: Master Tapes,1984-1985

Subseries 3.3: Original Tapes, 1984-1985

Series 4: Pepsi-Cola Video, 1946-1988

Subseries 4.1: Reference videos

Subseries 4.2: Master Copies

Series 5: Pepsi Cola Audio, circa 1970, undated
Biographical / Historical:
In 1983, as part of the 20th anniversary of the "Pepsi Generation" advertising campaign, Pepsi-Cola donated to the Archives Center approximately 200 advertising and promotional items (see collection AC0092). The Archives Center accepted these items and proposed an oral history project to document the "Pepsi Generation" story.

The Archives Center embarked upon this project in the spring of 1983. A professional oral historian, Dr. Scott Ellsworth, conducted twenty-nine interviews during 1984 and 1985 with twenty-six people involved in Pepsi advertising, including bottlers, advertising executives, producers, directors, a songwriter, a performer, a publisher, the president of Pepsi, the chairman of the board, and two former Pepsi presidents.

The interviews focus primarily on the "Come Alive, You're In The Pepsi Generation" advertising campaign, Pepsi's adoption of youth-oriented advertising, campaign execution, television commercial production, background of the idea for the "Think Young" campaign, and the company's response to the "Pepsi Generation"campaign.

The Pepsi Generation Collection is the result of this oral history and documentation project conducted in 1984 and 1985 by the Center for Advertising History and supported in part by a grant from the Pepsi Cola Company.
Related Materials:
Materials in the Archives Center

Warshaw Collection of Business Americana, Beverages

N.W. Ayer Advertising Agency Records

Pepsi-Cola Advertising Collection
Provenance:
Collection donated by Pepsi-Cola Company through Rebecca Madiera in 1983. Interviews made for the Smithsonian Institution in 1984 and 1985.
Restrictions:
Collection is open for research. One oral history is restricted. Only reference copies of the audiovisual materials may be used. Several reels of television commercials have been digitized and are available in the Smithsonian Institution's Digital Asset Management System (DAMS).
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Advertising agencies  Search this
Ambiguity in advertising  Search this
Marketing  Search this
Music in advertising  Search this
Prize contests in advertising  Search this
Broadcast advertising  Search this
advertising -- Beverages -- 1930-1990  Search this
Advertising writing  Search this
Television advertising  Search this
Product demonstrations  Search this
Youth-oriented advertising  Search this
Slogans  Search this
Genre/Form:
Audiocassettes
Commercials
Interviews -- 1980-2000
Oral history
Videotapes
Citation:
The "Pepsi Generation" Oral History and Documentation Collection, Archives Center, National Museum of American History, Smithsonian Institution
Identifier:
NMAH.AC.0111
See more items in:
The "Pepsi Generation" Oral History and Documentation Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8642412ae-81a3-4bd2-8080-c1a3ce4f732f
EDAN-URL:
ead_collection:sova-nmah-ac-0111
Online Media:

Tupperware® Ballpoint Pen

Maker:
Tupperware  Search this
Physical Description:
plastic (overall material)
metal (overall material)
ink (overall material)
Measurements:
overall: 3/8 in x 6 1/8 in x 1/2 in; .9525 cm x 15.5575 cm x 1.27 cm
Object Name:
pen, ballpoint
Place made:
United States: Florida, Orlando
Place acquired:
United States: Virginia, Arlington
Date made:
ca 1984
Subject:
writing implements  Search this
Promotional Item  Search this
ID Number:
1984.1098.14
Accession number:
1984.1098
Catalog number:
1984.1098.14
See more items in:
Home and Community Life: Domestic Life
Advertising
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746b3-dd18-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_323648
Online Media:

Pen Advertising Cube Museum

Physical Description:
plastic (overall material)
metal (overall material)
rubber (overall material)
ink (overall material)
Measurements:
overall: 16.4 cm x .4 cm x .4 cm; 6 15/32 in x 5/32 in x 5/32 in
Object Name:
pen
Place made:
United States
Date made:
1988-1991
Subject:
Mathematics  Search this
writing implements  Search this
Mathematics  Search this
Mathematical Recreations  Search this
Credit Line:
Gift of Cecil Smith
ID Number:
2006.3041.13.3
Catalog number:
2006.3041.13.3
Nonaccession number:
2006.3041
See more items in:
Medicine and Science: Mathematics
Pens and Pencils
Advertising
Science & Mathematics
Data Source:
National Museum of American History
GUID:
http://n2t.net/ark:/65665/ng49ca746ac-186e-704b-e053-15f76fa0b4fa
EDAN-URL:
edanmdm:nmah_1304975
Online Media:

The Colored American Magazine Vol. XV No. 3

Issued by:
The Colored American Magazine, American, 1900 - 1909  Search this
Edited by:
Frederick Randolph Moore, 1857 - 1943  Search this
Published by:
The Colored American Publishing Company, American, founded 1900  Search this
Printed by:
Moore Publishing and Printing Company, American  Search this
Illustrated by:
Theodore R. M. Hanné  Search this
Subject of:
Emma Azalia Hackley, 1867 - 1922  Search this
Medium:
ink on paper
Dimensions:
H x W x D: 9 3/4 × 6 15/16 × 3/16 in. (24.8 × 17.6 × 0.5 cm)
Type:
magazines (periodicals)
Place printed:
New York City, New York, United States, North and Central America
Date:
March 1909
Topic:
African American  Search this
Associations and institutions  Search this
Black Press  Search this
Business  Search this
Mass media  Search this
Poetry  Search this
U.S. History, 1865-1921  Search this
Women's organizations  Search this
Credit Line:
Collection of the Smithsonian National Museum of African American History and Culture
Object number:
2014.63.64.5
Restrictions & Rights:
No Known Copyright Restrictions
See more items in:
National Museum of African American History and Culture Collection
Classification:
Documents and Published Materials
Movement:
Women's Club Movement
Exhibition:
Making a Way Out of No Way
On View:
NMAAHC (1400 Constitution Ave NW), National Mall Location, Community/Third Floor, 3 050
Data Source:
National Museum of African American History and Culture
GUID:
http://n2t.net/ark:/65665/fd5fc902afe-cf06-4bab-908c-07642117a486
EDAN-URL:
edanmdm:nmaahc_2014.63.64.5
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
  • View <I>The Colored American Magazine Vol. XV No. 3</I> digital asset number 1

How to make advertisements appealing / prepared under the supervision of Charles E. Ellison by S. Roland Hall and editorial staff, International Correspondence Schools

Author:
Hall, S. Roland  Search this
Ellison, Charles E  Search this
International Correspondence Schools  Search this
Physical description:
1 v. (various pagings) : ill. ; 23 cm
Type:
Books
Date:
1926
1926, c1917- 1919
Topic:
Advertising  Search this
Call number:
HF5825 .H179 1926
HF5825.H179 1926
Data Source:
Smithsonian Libraries
EDAN-URL:
edanmdm:siris_sil_399892

Falcon Trio Vaudeville Collection

Creator:
National Museum of American History (U.S.). Division of Community Life  Search this
Falcon Trio.  Search this
Names:
Bykowski, Edward  Search this
Maziarz, Edward F.  Search this
Walker, Anton  Search this
Extent:
2 Cubic feet (4 boxes; 1 oversize folder)
Type:
Collection descriptions
Archival materials
Clippings
Photographs
Scrapbooks
Date:
1912-1913
Scope and Contents:
The Falcon Trio Vaudeville Collection consists mostly of scrapbook pages that cover the career of the Falcon Trio. Included are photographs of the Trio while performing, those probably used for publicity purposes, some personal photographs, and photographs of fellow vaudevillians. Most of the images are unidentified, but beside the Trio, there are images of other acts that were on the same circuit. The collection also includes newspaper clippings of advertisements, write-ups featuring the Trio, and of the numerous theaters where they played for up to a week's engagement. There is also correspondence between Falcon and the many booking agents who handled the act. In addition, there are railroad stubs and ephemera belonging to Ed Maziarz, mementos of the Falcon's travels.

The material is not in chronological order making it difficult to compare the gains in salaries through the years, particularly from 1918 through the 1920s, and also to compare the cost of railroad travel.

Most of the contracts were between Ed Falcon, signing for the Trio, and the managers of the theaters where they performed. The terms of the contracts covered rehearsal time, publicity material the act was to provide, personal behavior, the commission percentage, billings, and length of time of performance. Some letters from the Falcon's agents suggested ideas for publicity that might be utilized by the performers. One mimeographed letter from E. F. Albee (B. F. Keith circuit) to the vaudeville artists reminded them to provide good photographs, have good costumes, to keep up standards, to keep the act interesting, not to use old material, and to keep the act fresh and clean.

Many of the contracts, in the early years especially, provided that no act could play in the same city within a year or two years. The act's name may have been changed to get around these provisos.

Several letters are of special interest because they give an idea of the relationship with the booking agents and their efforts on behalf of their clients. Bookings were obtained keeping in mind that travel should be cheap and easy. Occasionally there was trouble with lost baggage. From the letterheads and from the contents of the letters, one can see the variety of specialties of the booking agents such as those only working with circuits, with fairs, or in certain geographic areas.

The collection should be of particular use to those interested in the vaudeville days and booking of acts.
Biographical / Historical:
Edward F. Maziarz (Eddie Falcon) was born on September 12, 1891 in Milwaukee, Wisconsin. By the fall of 1911, he, Edward Bykowski, and Anton (Tony) Walker had begun their aerial act. From photographs, it seems they did their stunts from airplanes. Once on the vaudeville circuit, their act was done on aerial rings on stage. In their publicity, they stressed the difference between rings and the use of bars and the trapeze. The latter provided a foundation on which to sit or stand or rest, aerial rings required the performers to continue the routine until it was accomplished without any stalling. There was comedy throughout the six to eight minutes of the trio's performance. It is assumed that Eddie Falcon was the comic because of several of the images in which he appears.

Except for an interruption while Eddie Falcon served in the Navy (1918-1919), the group performed quite steadily from 1912 to 1931. The Trio played tour circuits, such as Pantages, Keith, Lowes, Hippodrome, and state and county fairs. They had contracts with a number of booking agents to whom they paid a commission of 5%, and were solicited by other booking agents who wanted to represent them. From press write-ups and letters from their own agents and those soliciting them, it appears that the Falcon Trio had a good reputation and did not often have open dates.
Provenance:
Transferred from the Division of Home and Community Life, April 1985.
Restrictions:
Collection is open for research.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Topic:
Entertainers -- 1900-1940  Search this
Performing arts  Search this
Aerialists  Search this
Vaudeville  Search this
Genre/Form:
Clippings -- 1900-1950
Photographs -- Black-and-white photoprints -- 1900-1950
Scrapbooks -- 1900-1950
Citation:
Falcon Trio Vaudville Collection, 1912-1931, Archives Center, National Museum of American History.
Identifier:
NMAH.AC.0160
See more items in:
Falcon Trio Vaudeville Collection
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8dfa00315-e511-4a7f-a178-25a8bfea347b
EDAN-URL:
ead_collection:sova-nmah-ac-0160
Online Media:

"Savvy A Special Report The Savvy 60 The Top U.S. Businesses Run by Women" with an article on Sklarek "Designing Women"

Collection Creator:
Sklarek, Norma Merrick, 1926-2012  Search this
Container:
Box 5
Type:
Archival materials
Text
Date:
1984
Collection Restrictions:
Collection is open for research. Access to collection materials requires an appointment.
Collection Rights:
The NMAAHC Archives can provide reproductions of some materials for research and educational use. Copyright and right to publicity restrictions apply and limit reproduction for other purposes.
Collection Citation:
Norma Merrick Sklarek Archival Collection, 1944-2008. National Museum of African American History and Culture, Smithsonian Institution.
See more items in:
Norma Merrick Sklarek Archival Collection
Norma Merrick Sklarek Archival Collection / Series 7: Published Materials, 1965-2004 (Bulk: 1980-1993) / 7.1: Books and Periodicals, 1965, 1983-1984
Archival Repository:
National Museum of African American History and Culture
GUID:
https://n2t.net/ark:/65665/io3d09f616e-cf64-47f3-a255-ac40dee0a367
EDAN-URL:
ead_component:sova-nmaahc-a2018-23-ref92
1 Page(s) matching your search term, top most relevant are shown: View entire project in transcription center
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Columbia University Graduate School of Business, 1953-54, Teaching materials, "A Course in Advertising Writing," lessons 1-19

Collection Creator:
Caples, John, 1900-1990 (advertising executive)  Search this
Caples, Dorothy  Search this
Container:
Box 32, Folder 1-4
Type:
Archival materials
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Reproduction fees for commercial use. Copyright restrictions. Contact staff for information.
Collection Citation:
John Caples Papers, 1900-1987, Archives Center, National Museum of American History.
See more items in:
John Caples Papers
John Caples Papers / Series 3: Speeches and Lectures
Archival Repository:
Archives Center, National Museum of American History
GUID:
https://n2t.net/ark:/65665/ep8eb3d7ce5-9e69-4cb0-a76d-cee89c628d31
EDAN-URL:
ead_component:sova-nmah-ac-0393-ref191

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