The Marlboro Oral History and Documentation Project is the result of a two-year effort supported in part by a gift from Philip Morris, Inc. Sixty oral history interviews and a variety of television commercials, print advertising, promotional materials, packaging, and industry publications were gathered to document Marlboro cigarette advertising. The bulk of the collection focuses on the period between 1954 and 1986, and examines the "Marlboro man", "Settle Back" and "Marlboro Country" campaigns. The collection is a rich source of information for researchers interested in advertising and marketing history, issues of smoking and health, and the export of both tobacco and American cultural symbols abroad.
The core of the collection is a series of interviews conducted during 1985-1987 by Dr. Scott Ellsworth, an independent scholar and oral historian. The broad range of interviewees included executives of Philip Morris, advertising agency personnel from Leo Burnett, photographers, production staff, sales and marketing personnel, and Marlboro cowboys.
Twenty-seven interviews were conducted overseas, in Argentina, Brazil, the Dominican Republic, Hong Kong, Switzerland, and West Germany. Conducted primarily with Marlboro licensee and affiliate staff, the interviews focus on the marketing and advertising history of Marlboro in the six nations. These interviews and others conducted with executives of Philip Morris International in New York City also address the history of Marlboro advertising in Africa, the Middle East, China, Eastern Europe and elsewhere in Europe and Latin America.
The interviews cover events from the 1930s through the 1980s. They focus on the theory and development of Marlboro advertising, its content and creation, and its modifications over the years. The foreign interviews also discuss the structure of the local cigarette marketplace, marketing and advertising techniques, and the use and modification of Marlboro advertising for different cultures.
Finding aids to the oral histories include abstracts of each interview indicating the major topic discussed, a cumulative index to personal names and topics in the interviews, and brief biographical and scope notes.
Arrangement:
Dthe collection is divided into seven series.
Series 1: Research Files, 1943-1987
Series 2, Interviewee Files, 1986
Series 3; Oral History Interviews, 1986
Series 4: Advertising Materials, 1926-1986
Series 5: Promotional items and packaging, 1926-1986
Series 6: Publications and Research Material, 1960-1988
Series 7: Travel Slides Generated by Project Team, 1926-1986
Biographical / Historical:
The history of Marlboro cigarettes offers insight into one of the great advertising and marketing success stories of the 20th century. Marlboro cigarettes were marketed from the Victorian era through the first half of this century as a women's cigarette, with tag-lines that aimed to appeal to female smokers, such as "Marlboro - Mild As May." In 1955, two transformations occurred which would affect both profitability and brand recognition: the addition of an integrated filter and the re-invention of the market through the debut of the "Marlboro Man" advertising campaign. The original Marlboro Man campaign featured close-up images of all kinds of men using the product -- the cowboy was one, along with lifeguards, sailors, drill sergeants, construction workers, gamblers and other types suggestive of a masculine spirit and rugged independence. By 1963, the "Marlboro Country" campaign began. This campaign focused on the cowboy and his symbolic canon: boots, hats, horses, and western landscapes. By the mid-1980s, Marlboro was the best-selling brand in the United States and the world, and the Marlboro cowboy was among the most widely recognized of American cultural symbols. Sold in over 180 nations, both the cigarettes and the ad campaign had become a global phenomena.
Provenance:
The collection was donated to the Archives Center by Philip Morris, Inc. in 1986.
Restrictions:
The materials in the Marlboro Collection are made available for research according to the established practices and principles of the Archives Center and the National Museum of American History.
Rights:
In making these materials available for research, the Smithsonian Institution makes no claims of ownership of the copyrights or related rights. All responsibility for infringement of legal authorship rights and or copyright is assumed by the user of the materials. In addition, the user indemnifies and holds harmless the Smithsonian Institution for all claims, actions, damages, judgments and expenses that may result from use of these materials.
In addition, the donor has imposed restrictions on reproduction or broadcast of collection materials by third parties. The reproduction or broadcast of print ads and television commercials in the collection is subject to prior written consent from: Nancy Lund, Vice President, Marketing,Philip Morris International, 120 Park Avenue, New York, NY 10017;(917) 663-5000
Covered horse-drawn vehicle coming down narrow street toward viewer, with passers-by on sidewalks. Signs stretched across street include Kodak advertisement in English, with image of folding camera, for "Suarez & Lychenheim, / Opticians and Dealers in Photographic Supplies / Agents for Eastman Kodak Co." The Suarez & Lychenheim shop, at no.106, appears at left.
Collection Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. The original glass plate is available for inspection if necessary in the Archives Center. A limited number of fragile glass negatives and positives in the collection can be viewed directly in the Archives Center by prior appointment. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Collection Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Series 8: Business Records, Subseries 8.1: Studio Session Registers are restricted. Digital copies available for research. See repository for details.
Gloves must be worn when handling unprotected photographs and negatives. Special arrangements required to view negatives due to cold storage. Using negatives requires a three hour waiting period. Contact the Archives Center at 202-633-3270.
Subseries Rights:
When the Museum purchased the collection from the Estate of Robert S. Scurlock, it obtained all rights, including copyright. The earliest photographs in the collection are in the public domain because their term of copyright has expired. The Archives Center will control copyright and the use of the collection for reproduction purposes, which will be handled in accordance with its standard reproduction policy guidelines. Archives Center cost-recovery and use fees may apply when requesting reproductions.
Subseries Citation:
Scurlock Studio Records, Archives Center, National Museum of American History. Smithsonian Institution
Sponsor:
The collection was acquired with assistance from the Eugene Meyer Foundation. Elihu and Susan Rose and the Save America's Treasures program, provided funds to stabilize, organize, store, and create digital surrogates of some of the negatives. Processing and encoding funded by a grant from the Council on Library and Information Resources.
The papers of photographer Nickolas Muray measure 1.5 linear feet and date from 1910 to 1978. Found within the papers are biographical materials; business and personal correspondence, including a handful of letters from Frida Kahlo; writings; teaching files, primarily of photography courses taught at New York University; printed material; artwork; and photographic materials of Muray, his family and friends, and his work.
There is a 0.6 linear feet Unprocessed Addition which includes biographical material, correspondence, photographs, research notes and a diary about Africa, and a subject file on the book The Revealing Eye, Personalities of the 1920s, written by Paul Gallico with photographs taken by Muray, 1967.
Scope and Contents:
The papers of photographer Nickolas Muray measure 1.5 linear feet and date from 1910 to 1992. Found within the papers are biographical materials; business and personal correspondence, including a handful of letters from Frida Kahlo; writings; teaching files, primarily of photography courses taught at New York University; printed material; artwork; and photographic materials of Muray, his family and friends, and his work.
There is a 0.6 linear feet Unprocessed Addition which includes biographical material, correspondence, photographs, research notes and a diary about Africa, and a subject file on the book The Revealing Eye, Personalities of the 1920s, written by Paul Gallico with photographs taken by Muray, 1967.
Arrangement:
The collection is arranged as 2 series.
Missing Title
Series 1: Nickolas Muray papers, 1910-1978 (0.9 linear feet; Boxes 1-2, OV 3)
Series 2: Unprocessed Addition, 1927-1992 (0.6 linear feet; Boxes 4-5)
Biographical / Historical:
Photographer Nickolas Muray (1892-1965) lived and worked in New York, New York and was known for his portrait, fashion, and advertising photography and for his mastery of the carbro color printing process.
Born in Szeged, Hungary, Muray spent time in Budapest as an engraver's apprentice and moved to Germany at the age of 16 to expand his technical knowledge of photo-engraving and photography. In 1913, Muray immigrated to America where he worked as a photo engraver at Stockinger Engraving Co. and eventually opened his own photography studio in 1920. After successfully completing a commission to photograph Broadway star Florence Reed, Muray continued to build his portfolio with regular commissions for Harper's Bazaar and Vanity Fair to photograph movie stars, artists, musicians, artists, and models. In the 1930s, Muray mastered the carbro printing process and established one of the first color labs in America. His color fashion and advertising work continued to appear regularly in Vogue, Ladies' Home Journal, Woman's Home Companion, McCall's and other periodicals.
In addition to his professional work, Muray wrote reviews for Dance magazine and represented the United States in 1928 and 1932 as a member of the Olympic fencing team. He maintained a long distance affair with artist Frida Kahlo throughout the 1930s, eventually ending the relationship but remaining friends until her death in 1954. In 1942, Muray married his fourth wife, Margaret (Peggy) Schwab, with whom he had a daughter, Mimi. Muray died of a heart attack in 1965.
Provenance:
The papers were donated in 1988 and 2019 by Muray's daughter, Mimi Murray.
Restrictions:
Use of original papers requires an appointment and is limited to the Archives' Washington, D.C. Research Center. Contact Reference Services for more information.
Rights:
The Archives of American Art makes its archival collections available for non-commercial, educational and personal use unless restricted by copyright and/or donor restrictions, including but not limited to access and publication restrictions. AAA makes no representations concerning such rights and restrictions and it is the user's responsibility to determine whether rights or restrictions exist and to obtain any necessary permission to access, use, reproduce and publish the collections. Please refer to the Smithsonian's Terms of Use for additional information.
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
John F. Collins, master photographer : [exhibition at] Photofind Gallery, New York, December 2, 1987-January 9, 1988 / [project director, Marty Carey ; editor, Joan Munkacsi]
Early Birds of Aviation (Organization). Search this
Wiseman-Peters (Fred Wiseman and J. W. Peters) (Aircraft manufacturer) Search this
Extent:
0.59 Cubic feet (1 flatbox)
Type:
Collection descriptions
Archival materials
Photographs
Tickets
Correspondence
Clippings
Date:
1909-1968
bulk [ca. 1910s, 1950s]
Summary:
Fred Wiseman, along with J. W. Peters and D.C. Prentiss, built a biplane named the Wiseman-Peters. During July 1910, both Peters and Wiseman flew the Wiseman-Peters and the following year Wiseman entered the 1911 Aviation Meet at Selfridge Field, Michigan. On February 17, 1911, Wiseman made the first airplane-carried mail flight officially sanctioned by any local U.S. post office and made available to the public when he carried mail, a bundle of newspapers and a sack of groceries from Petaluma, CA, to Santa Rosa, CA. After the 1911 season, Wiseman gave up flying.
This collection consists of a large scrapbook. Inside the scrapbook are newspaper clippings, correspondence, 1st Day Covers, race tickets, and photographs chronicling both Wiseman's automobile and aviation careers.
Scope and Contents:
This collection consists of a large scrapbook. Inside the scrapbook are newspaper clippings, correspondence, 1st Day Covers, race tickets, and photographs chronicling both Wiseman's automobile and aviation careers.
Note: The digital images in this finding aid were repurposed from scans made by an outside contractor for a commercial product and may show irregular cropping and orientation in addition to color variations resulting from damage to and deterioration of the original objects.
Arrangement:
Materials are in the order the donor attached them to the scrapbook. Correspondence is often located within the envelope that is attached to the scrapbook. Some materials are loose and have been left in the arrangement in which they were found, unless a portion of a newspaper article could be matched to its other parts.
Biographical / Historical:
Fred Wiseman (1875-1961) was born in Santa Rosa, California, and after attending local schools he engaged in both the bicycle and automotive businesses. Wiseman won considerable fame racing Stoddard-Dayton cars on the West Coast as well as in the Chicago area. He became interested in aviation after attending the Wright brothers' homecoming celebration in 1909 and the first Los Angeles aviation meet at Dominguez Field in 1910.
After these two events, Wiseman was convinced he wanted to learn to fly and so he returned to his home in Santa Rosa and persuaded Ben Noonan to put up $10,000 to build a plane. Wiseman, along with J. W. Peters and D.C. Prentiss, built a biplane named the Wiseman-Peters. During July 1910, both Peters and Wiseman flew the Wiseman-Peters and the following year Wiseman entered the 1911 Aviation Meet at Selfridge Field, Michigan.
On February 17, 1911, Wiseman made the first airplane-carried mail flight officially sanctioned by any local U.S. post office and made available to the public when he carried mail, a bundle of newspapers and a sack of groceries from Petaluma, CA, to Santa Rosa, CA. (The first air mail flight sanctioned by the U.S. Post Office in Washington, D.C., took place on September 23, 1911, when Earle Ovington carried mail from Garden City, Long Island, to Mineola; and the first continuously scheduled U.S. air mail service began on May 15, 1918, with routes between Washington, Philadelphia, and New York.)
During 1911, Wiseman had an active season of exhibition work, including flying for one week at the California State Fair. However, after this season Wiseman gave up flying because he thought there was no future in it. He sold his plane and returned to the automobile business. He later worked for Standard Oil Company of California. Wiseman was a member of the Early Birds of Aviation, an organization of pilots who flew solo in an aircraft prior to December 17, 1916.
Weldon Cooke, another pioneer aviator from California, bought and modified the Wiseman-Peters aircraft, renaming it the Wiseman-Cooke. Cooke flew the Wiseman-Cooke for exhibition and air mail flights. The Wiseman-Cooke aircraft is currently part of the Smithsonian Institution's collections.
Provenance:
No donor information, Gift?, unknown, XXXX-0618, unknown
Restrictions:
No restrictions on access
Rights:
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests
Material is subject to Smithsonian Terms of Use. Should you wish to use NASM material in any medium, please submit an Application for Permission to Reproduce NASM Material, available at Permissions Requests.
Collection Citation:
Benjamin O. Davis, Jr. Collection, Acc. 1992.0023, National Air and Space Museum, Smithsonian Institution.
Advertising materials relating to pharmaceutical and other supplies as part of the stock of retail pharmacies from 1920 to the early 1960s, mostly advertisements for cigars, cigarettes, Coca-Cola, Kodak, veterinary supplies, and patent medicines.
Scope and Contents:
The collection consists primarily of advertising materials related to pharmaceutical and other supplies part of the stock of retail pharmacies during the period from the 1920s to the 1960s. Much of it was in the store when the Levitts purchased the Sherman Pharmacy.
The majority is advertisements for such items as cigars, cigarettes, Coca Cola, Kodak products, veterinary supplies, and patent medicines. There are a few photographs of local (Sherman) interest and a few booklets and pamphlets, including a high school yearbook.
The material is in excellent condition. It has been left in the boxes and folders in which it was received from the Division of Medical Sciences.
Arrangement:
The collection is arranged into two series.
Series 1: Organizational Files, 1922-1995
Subseries 1.1: Administration, 1923-1994
Subseries 1.2: Affiliates and Offices, 1922-1964
Series 2: Subject Files, 1851-1990
Biographical / Historical:
Alan Levitt, who owned and operated a pharmacy in Sherman (Chautauqua County), New York, and his wife Elaine, gave to the National Museum of American History a number of pharmaceutically related objects and a collection of archival graphic materials, primarily advertising in nature. The pharmacy from which the materials came was known as Sherman Pharmacy and was located at 105 West Main Street, Sherman, New York. It was opened by James Tuft on May 9, 1895. The Levitts' decision to sell and leave Sherman was made in 1983 after about ten years of operating the store. The correspondence with respect to making the gift to the Smithsonian indicates the move was related to a desire to be part of the Jewish culture in a larger community than Sherman, which has no synagogue, for example. The Levitts had one small child and a second was on the way. By early January 1986, the Levitts had sold the pharmacy and bought a house at 2551 East 26th Street, Brooklyn, New York, 11235. Mr. Levitt was employed as a pharmacist in a state institution in Manhattan.
Provenance:
The materials were given by Alan and Elaine Levitt, September 1984.
Restrictions:
Collection is open for research but is stored off-site and special arrangements must be made to work with it. Contact the Archives Center for information at archivescenter@si.edu or 202-633-3270.
Rights:
Collection items available for reproduction, but the Archives Center makes no guarantees concerning copyright restrictions. Other intellectual property rights may apply. Archives Center cost-recovery and use fees may apply when requesting reproductions.
